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On this episode, we talk about rescue pets. Hilary talks about her unique challenges with each of her 4 Bean babies. You can learn more about Hilary by following on Instagram @hilarysloan and @ellabeanthedog. Edited by Mike Mroch --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/abriefpaws/support
This week we're discussing pet influencers with Hilary Sloan, dog mom to one of Instagram's most famous dogs, Ella Bean. We ask Hilary how Ella Bean went from a rescue to a social media star, tips for creating quality pet content, how to get your pet into the influencer space, and how Hilary is using her platform to advocate against puppy mills. Plus we're joined by producer and host of The Pet Collective's digital series The Scoop and DoDos and Don't Don'ts, Georgie Guinane. She takes us behind the scenes of her video series and shares the secrets to creating successful pet content.
Today I interviewed my friend Hilary Sloan who’s an incredible advocate for animal rescuing and the human behind the ultra popular Instagram account @ellabeanthedog. Hilary has fostered countless dogs and rescued three darling dogs starting with Ella Bean, followed by Coconut Bean and most recently Fifi Von Bean. Hilary and I talk through her story of finding and falling in love with Ella, Coconut and Fifi, the challenges they’ve overcome together, and what it’s like to adopt a dog. But most importantly, Hilary educates me on why "adopt don't shop" is such an important movement and not just a cute hashtag, what we need to do better as a society to put an end to puppy mills and even what the best practices are if you’re buying from a respectable breeder. I can’t wait for you guys to learn from and be inspired by my friend Hilary and her furry little family.
Hilary Sloan, Senior Director of Influencers & Partnerships at ShopStyle, is a trusted and sought after voice in the world of content monetization. We'll discuss owning your content, owning your audience, and the power of platforms that feel "old" to us—but in reality hold immense power. Beyond that, she reminds us that there's more to influencer business opportunities than Instagram and at the forefront of influencing is authenticity. Build your community based on your authentic message—and these are the people that can be converted into shoppers.
Recorded live from PetCon NYC 2018 at the Javits Center. Featuring Animal Planet's Amanda Giese, Courtney Dasher, human to Tuna Melts My Heart, Lauren Paris, human to Bruno Bartlett, and Hilary Sloan, human to Ella Bean the Dog.
Leaving your furry best friend home while on vacation is one of the only negatives of a fun trip. Why not take your pet with you instead? Hilary Sloan, human to one of the most well-traveled pet influencers, Ella Bean, speaks with Loni Edwards, Founder of The Dog Agency and PetInsider, about the best ways to travel with your dog, from airplanes, to hotels, and even abroad.