Podcasts about intermarkets

As the podcast comes off a bit of a hiatus, Kerel Cooper interviews Erik Requidan in this episode. Erik is Vice President of Sales and Programmatic Strategy at Intermarkets, Inc. as well as cofounder and cohost of this podcast. Listen as Erik talks about growing up half Filipino, half Guatemalan in the DC area. How he got into the digital advertising space and why he’s excited about the future of the industry.

Under the hood of the Drudge Report, and other conservative sites like it — including Political Insider, Smith & Wesson Forum and MRC Newscasters — is its advertising marketing firm Intermarkets. And under the hood of Intermarkets is Erik Requidan, vice president of programmatic strategy. In an era when the advertising community likes to talk about inclusivity and embracing divergent viewpoints, Requidan says he feels like the odd man out. He joins us on the Ad Lib podcast today to make the case for how Drudge and his other sites — for as video-free and Craigslist-looking as they still are — are actually innovative on the tech front. We get into ad blocking and key word filtering, how brands are often quick to blacklist certain points of view (especially in the current political climate) and how Intermarkets has dealt with its own brand safety issues. 

Read the complete transcript to this podcast on The Sales Game Changers Podcast web site. Erik Requidan is the vice president of Sales and Programmatic Strategy responsible for partner development, programmatic strategy and revenue at Intermarkets. Erik works directly with brands, agencies, trade desks, DSP's and exchanges. He's widely regarded as one of the top programmatic experts in the country, he's been a contributor in ExchangeWire, Mashable, MediaPost, Digiday, BisReport, AdExchanger and AdAge. Intermarkets has gotten some amazing recognition, not just in its entire career but recently as well. It's been on the Inc 5000 list for the fastest growing private companies for the 8th straight year in Washington D.C. It's been recognized by the Washingtonian for the top 50 places to work in the D.C. Metro area, it's gotten recognitions from D.C. Inno, AdAge calls it the "50 Best Places to Work" two years in a row and there's been some honorable mention at other industry awards such as the Drum Digital Trade Awards. Find Eriq on LinkedIN!

Erik Requidan, VP of Sales and Programmatic Strategy at Intermarkets, talks with Kerel and Keisha about the state of programmatic, trends and what publishers are thinking about today, including buying partners and advertiser needs. Buyers want choice and the most successful publishers today are enabling those choices, bringing data that's important to them. Email is the perfect opportunity for programmatic and People-based Marketing. Erik argues that while deterministic data is important, probabilistic should not be forgotten. Listen to episode 13 on the blog now or download for your commute.

This week I chat with Erik Requidan and Stephanie Snow from Intermarkets (Drudge Report). Intermarkets is one of the few large publishers to not use DFP as their adserver. So we talk about that, Erik's adops happy hour group, and (of course) aliens.

One on One with Erik Requidan of Intermarkets by DMN One-on-One