Podcasts about mediapost

Trade shows and events are back!But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong.Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In this episode, Pipeline in Person: How Relationship-First Events Drive Real ROI, we're diving into how the smartest B2B brands are getting off the expo floor and into curated conversations that actually convert.I'm joined by Jon Whitfield, Chief Operating Officer at MediaPost, who has spent over 20 years perfecting the art of high-impact, face-to-face marketing. Jon isn't just running another event company—he's building a reputation for delivering summit experiences that sponsors rebook year after year because they drive pipeline, not just visibility.And here's the surprising truth: smaller, niche gatherings with the right ratio of buyers to sponsors consistently outperform massive trade shows—if you get the format right. Jon breaks down why most conferences fail to deliver ROI—and how to fix it.We cover:The one customer value metric sponsors should use to justify their spend How curated experiences like golf, axe throwing, and roundtables deepen buyer trust What brand-side marketers actually want from events in a post-remote world And how to build stronger sponsor-attendee matchmaking and content alignment Picture this: instead of awkward badge scans, you're having real conversations over dinner, sharing challenges in closed-door roundtables, and walking away with warm leads who already know, like, and trust you.Stay to the end, where Jon shares his one non-negotiable rule for evaluating event ROI—and how to spot a conference worth investing in before you spend a dollar.If you're investing in events this year, this episode is your edge.Hit follow, drop a rating, and share it with your field marketing or partnerships lead—because pipeline starts before the pitch.Let's go!Kerry Curran, RBMA (00:02.296):So welcome, Jon. Please introduce yourself and share your background and expertise.Jon Whitfield (00:07.832):Well, hello, Kerry. Thanks for having me on. My name is Jon Whitfield. I'm the Chief Operating Officer over at MediaPost. I've been there for a long time—I didn't realize you could be at a place for as long as 22 years. Apparently, there are other places you can work. I didn't know that. No one ever told me. I just learned that you can get other jobs at other places.Yeah, I've been at MediaPost for 22 years. I've seen a lot of things change over the years, and yeah, we're thrilled just to still be kicking and doing our thing.Kerry Curran, RBMA (00:46.176):Excellent. Well, I know you've become the expert at events, and in my own experience with MediaPost, you've curated a really valuable experience for both brands, attendees, and sponsors. I want to dive into your expertise and help marketers and sponsors get more out of their conferences—and really think about what that investment looks like.We're seeing more and more value put into face-to-face relationship-building and brand-building. Conferences offer that, right? Talk about how you've seen the industry evolve and what you're seeing today.Jon Whitfield (01:38.716):Yeah, I mean, it's funny. When I first started out in this business, you had real tentpole events—like the ad:techs and the SESs of the world—that had 300 exhibitors and thousands of attendees. These were real, large gatherings that happened several times a year. If you weren't at those—whether as an exhibitor or an attendee—you kind of didn't exist. It was like, “We've got to be there.”So in the early 2000s and through the first decade of the new millennium, those large shows were really commonplace and important.We participated not only as exhibitors but also by launching our own conference series called OMMA Global, which had a couple of thousand people, 150 exhibitors, and was a two-day, multi-track content event. It was a big lift. It wasn't easy to put together or manage.But after five or six years of doing that, we realized it was really difficult to go back to our sponsor pool and guarantee them the ROI they were looking for. Because with large events, you're not really in control of the experience. You're kind of leaving it to chance: maybe someone good stops by a booth, maybe there's a follow-up, maybe someone connects at the cocktail party, maybe someone attends the sponsored presentation.Sometimes you get four people in the room, sometimes 50—you're just not in control. Over time, we learned that the more control you have over the experience—and the more you're involved in it—the more satisfied everyone will be: sponsors, attendees, everyone.Kerry Curran, RBMA (03:28.800):Right.Jon Whitfield (04:15.984):Exactly. And so, we just evolved. You've still got the big tentpole events like CES that serve a purpose. But I don't know many people in advertising or marketing who come back from CES saying, “I got a ton of business from that.”You want to be seen there, like at Cannes. These large shows are viable, but as a business, we found we couldn't deliver on the experience we promised. That's why we transitioned to smaller settings, like our Summit Series.Kerry Curran, RBMA (05:15.244):Yeah, and I've been to a number of your events as well as the big shows. I agree—both as a sponsor and as an attendee—with the smaller, more niche, intimate events, relationship-building becomes much more organic. You're on the bus to dinner, at happy hour, or even horseback riding. There's so much more opportunity to build meaningful relationships.Jon Whitfield (05:46.884):Yeah, in a smaller setting, you really get to know people. It's almost like dating. They're testing you out, seeing how you are in different environments, and you're a direct reflection of the business you're there to represent.When the event ends, they have a pretty good sense of, “Do I want to work with this person?” Or maybe, “That didn't really work out.” You don't get that level of intimacy when you're just scanning badges at a big conference. You're not getting that.So we value time spent in different environments—not just in a conference room, but also on the bus, during a golf round, throwing axes, horseback riding, whatever it is. You really see people's true selves in those environments, and that translates into better business relationships. At least, that's what we think.Kerry Curran, RBMA (07:04.492):Yeah, no—and again, I've loved it. I often describe your events as almost like destination weddings. By the end of three days, you're best friends with everyone. You've cultivated a really unique culture within your events, where the sponsors all get to know each other, and everyone's been so willing to have conversations and learn from each other.Jon Whitfield (07:43.888):Absolutely. It's something we've tinkered with for years. It's never perfect. Things happen—weather, logistics—that can muddy things up. But if you have the basic formula down and you've tried it enough times, you can predict, “This is going to be a good one.”We've been doing our Email Summit for 19 years, twice a year. We've been doing our Performance Marketing Summit (formerly Search & Performance) for 19 years. These are tried-and-true programs.And I always ask our sponsors: What's a customer worth to you? What do we need to do to deliver not just one, but two, three, four customers? We want to knock it out of the park. If a customer is worth more than their investment, that's great—I can deliver that. But if the customer value is low and the investment is high, that's a math problem.So we work backward from that. How do we get each supporter to a place of success? That's how we approach it.Jon Whitfield (09:11.312):That's great—because I can deliver that. But if they're investing a ton and their customer value is very low, then there's a math problem, right? So it's about figuring out how we get those individuals who support our events to a place of success. That's how we approach it. We start kind of backward and move forward—and then do our best to deliver on the promise.Kerry Curran, RBMA (09:35.087):Yeah, no, that makes so much sense. And it's smart to think of it that way. Everyone needs ROI on their investments. So when you're talking to sponsors—say a new ad tech, martech, or agency reaches out and wants to sponsor—what are they usually looking for in a conference experience?Jon Whitfield (09:58.756):Well, it kind of depends on what the product is. Some of our sponsors have a more technical platform or need more time to explain their value—they might need a visual or demo. So they might want to sponsor a presentation where they get 10 minutes to show and educate everyone on who they are, what they do, and why they matter in the overall ecosystem.Others don't need that much time. They're like, “Here's what we do, here are a few of our customers, and we'd like to sponsor the brewery tour,” or “Let's take everyone on a cool boat ride.” It's more about creating a memorable experience and attaching your name to something we've built—where all boats rise. You mentioned competitors—at our events, sponsors often become frenemies. They all understand they're there for the same reason. So we keep it positive. Let's all try to win. There's no reason to make it awkward.So yeah, it really depends on what the sponsor is trying to achieve. We just recommend what we know works, based on years and years of doing these.Kerry Curran, RBMA (11:28.674):Yeah, and I like what you pointed out about branding and associating your brand with the audience. Especially in B2B, that's such a challenge. So many brands I talk to are focused on lower funnel—"I just need the sales"—but they forget their audience has to have heard of them and liked them first. The conference environment is a really effective and efficient way to do that.Jon Whitfield (11:59.534):Exactly. You also asked me earlier about how things have evolved over time—and, of course, we had this little thing called COVID in between. We were doing fine leading into it, but coming out of COVID was rough. We couldn't do in-person events, so we pivoted to virtual—Zoom events, video panels. They were fine for keeping the community connected, but nothing compares to in-person relationship-building.In 2021, 2022, and 2023, I'd start each show by asking the audience, “Raise your hand if this is your first summit.” A lot of hands would go up. Then I'd ask, “Are you still primarily working remotely?” And again—almost everyone raised their hands.And if I asked today, I'd still get a majority. So when we talk about the viability of events—how are you going to meet people if no one's in an office anymore? Are you going to go to their house? Meet at a local Starbucks? At some point, it lands back on events. And yeah, we've been fortunate to benefit from that shift.Kerry Curran, RBMA (13:15.752):Yeah.Jon Whitfield (13:25.592):I still think there's this broad shift away from full-time, in-office work. And that really emphasizes the value of in-person gatherings—big or small.Kerry Curran, RBMA (13:41.239):I completely agree. And vendors can't do lunch-and-learns like they used to, either—not if the agency or brand team is fully remote or just more dispersed. So conferences become a valuable way to introduce your brand, tease interest, and build toward a deeper sales conversation or demo.Now, we've talked about sponsors. But the other critical audience is the attendees. Your target audience is brand-side marketers across different industries and verticals. From their perspective, what are they looking for in a conference? What do they find at MediaPost?Jon Whitfield (14:41.604):When brands come together at our events, they're looking for like-minded individuals going through similar challenges. You might have someone who runs email for American Airlines sitting next to someone managing email for a restaurant chain—and they're facing the same problems.It might be deliverability. It might be creative. It might be open rates. That's just one example, but a lot of marketers want a platform where they can share ideas, collaborate, trade war stories, and ask questions—even what they think might be dumb questions—in a safe environment where they'll get real help and honest answers.So when they get back to the office on Monday, they're equipped with real insights and action items. That's the big thing.The sponsors—the vendors and platforms—provide the tools. They're the ones building solutions to help marketers do their jobs better.I always say this at our conferences: MediaPost doesn't really provide a takeaway in the traditional sense—no binders, no decks. The takeaway is the connection. It's the chance to meet tech solution providers who are working hard to make marketers' lives easier and more effective.We create the space for those connections to happen—in an intimate way, where people can really spend time together, share ideas, riff off each other, and see where it goes.I think that's what our buyers—the marketers—really want. And here's the thing: they get calls all the time from our sponsors before the event and they never answer the phone. They're busy people. But then they come to the event and say, “Oh my god, you've been calling me for months. I never picked up. But I watched your presentation—it was amazing. Let's set up a test next week.”We hear that story over and over again. It's not that marketers don't want to learn about these technologies—it's that their day-to-day is packed. So events give them the breathing room to explore.Kerry Curran, RBMA (17:08.846):Yeah, definitely. And to your point, it's so important for marketers to stay on top of the latest technology, platforms, publishers. You give them an environment to learn from peers and providers. You also do a great job balancing content and networking. Talk a bit about your approach to content and the roundtables.Jon Whitfield (17:56.014):Yeah. All of our content is built for the marketer—the buyer, the brand-side attendee. Our panels, our keynotes, anything that's not sponsored is programmed with that in mind.We want to highlight best practices and challenges from the main stage so that people can identify with what's being shared. That content sets the stage for deeper conversations later—whether it's during an activity, a reception, or dinner. It plants seeds that grow over three days.These aren't one-day fly-in events. You're invested. You're present. You're there to grow. From a content perspective, we always ask the marketer or agency side: What are your struggles? What are your wins? What lessons can you share?Kerry Curran, RBMA (18:53.730):Yeah.Jon Whitfield (19:23.664):And then, when it's a sponsor's turn—okay, you've got 10 minutes—riff on what you heard. Build on it if you want. But mostly, tell us who you are, what you do, what value you offer. We want a pitch. Show us the dashboard. Show us who your customers are. Be clear.That's how we do it. We don't cross-pollinate the content. You've spoken at our events—you know we keep it church and state. We program the editorial content. And we expect sponsors to bring equally valuable content that's insightful and impactful.That's how we create a full, engaging morning of sessions.Kerry Curran, RBMA (20:28.556):Absolutely. And you do a great job curating senior-level speakers and timely themes that reflect what marketers in those verticals are really facing.I've always found that valuable. And one of my favorite parts? Your roundtables. Like you always say—mics off, real talk. That's when people ask the questions they're afraid to ask on stage. And it's just as valuable for the sponsors—they get to hear firsthand what their audience is struggling with and start a meaningful conversation right then and there.Jon Whitfield (21:51.652):Yep.Kerry Curran, RBMA (21:56.417):It's all about building real, mutually beneficial relationships—and you've created a space that does that so well.Jon Whitfield (22:05.208):Thanks. And yeah—we've had feedback that if we could run an entire summit with just roundtables, people would love it. They're so impactful. You turn off the cameras, and people get honest.Unfortunately, there are only so many hours in the day, but those roundtables consistently get top marks in our post-show surveys.Kerry Curran, RBMA (22:41.484):I believe it.Kerry Curran, RBMA (22:41.484):I definitely agree. Jon, this has been incredibly helpful. I think it's important for everyone listening to be reminded just how valuable event investments can be—from education to relationship-building to, ultimately, driving sales.So for those tuning in who want to ramp up their event strategy—or need to build a business case for budget from their CFO—what's your recommendation for getting started?Jon Whitfield (23:18.244):Start by comparing the costs. What's your total investment going to be to sponsor an event? It's not inexpensive. There's travel, hotels, time. If you're a vendor or sponsor, it's not the cheapest thing in the world.So go back to that question: What's a customer worth to you?How are you currently getting customers? Are you converting through digital-only channels? Maybe you're just selling widgets and don't need in-person interaction. Fine. But if you're in a consultative or technical sale where FaceTime matters, then events are going to pay dividends.If you're trying to decide which events to support, here's what I tell people: Look at whether the sponsors from two or three years ago are still coming back. If they're not, run for the hills. That's a red flag. It means the experience didn't deliver.Look at our Email Insider Summit. We've been running it for 19 years. And for at least the past 10, you'll see many of the same companies sponsoring over and over. That doesn't happen by accident. It takes hard work. You have to care deeply about the experience and the investment people are making—your sponsors, your ticket buyers.That's something we believe in strongly. Maybe that's why we're still around. But yeah—do your homework. Know what a customer is worth to you. Run the numbers. You have to get ROI from these things. That's just the bottom line.Kerry Curran, RBMA (25:36.471):I totally agree. And one thing to level-set with your CFO is: you're probably not going to see ROI immediately. Depending on what you're selling, it might be three to six months down the road.If you come home without a signed contract, it doesn't mean it wasn't a success—it just means you're playing a longer game.And I know you also do a great job customizing sponsor opportunities at your events.Jon Whitfield (26:18.788):Yeah, it's all about knowing who you are as a company. What do you want to be known for? Is it education? Is it fun? Is it gifts?Every brand has its own playbook. That's why we offer a variety of sponsorship options—because everyone has a different goal when they come to an event.Kerry Curran, RBMA (26:59.630):Exactly. There's so much flexibility. One-on-one meetings. Content partnerships. Webinars. Lots of ways to extend the experience beyond the event.And one more thing we didn't touch on—brand attendees. You have some great senior-level VIP opportunities, right?Jon Whitfield (27:21.668):Absolutely. For this model to work, we need a strong brand-side presence—decision-makers, people with media and marketing budgets, people who want to network and learn.That's the lifeblood of our business. And we're always looking to bring in new marketers doing interesting things.That's part of what keeps this exciting. Even something as “old” as email is constantly evolving. There are always new tools and trends—whether it's AI, chatGPT, TikTok, or whatever else is coming.So yeah, we need marketers who want to tell their stories, who want to improve, and who want to meet others doing the same.Kerry Curran, RBMA (29:21.070):And that's how you pitch it to your boss. “Yes, I'm going to Amelia Island—but look who else will be there. Look at the brands and tech providers I'll be learning from.” You come back with insights and a full notebook, and your higher-ups will be glad you went.Jon Whitfield (29:47.044):Exactly. And yes—senior marketers can qualify for our VIP passes. We have a set number of those for each event. Once they're gone, they're gone.We also cap the total audience to keep the buyer-to-seller ratio balanced—usually around 1:1. It's typically 90–100 people: half brand-side, half sponsors. That way, everyone gets time to connect. And if by day three you haven't met who you need to meet—you stayed in your room too long!Kerry Curran, RBMA (30:48.834):Well, I can say I'm still close with many of the marketers and vendors I've met at your events. I always recommend your summits because they're high-value, well-structured, and genuinely productive.So, Jon—if someone wants to get in touch to learn more, how can they find you?Jon Whitfield (31:29.036):Well, not that I need more email—but you can reach me at Jon@MediaPost.com. If you're interested in sponsorships, my right-hand man Seth Oilman is your guy—Seth@MediaPost.com. He's our CRO and runs the sponsorship side.Reach out, and I'll point you in the right direction.Kerry Curran, RBMA (31:54.624):Excellent. We'll include all of that in the show notes—and make sure everyone mentions they heard you here!Jon Whitfield (32:02.552):Thanks again, Kerry. You've been such a great supporter and advocate for years. We appreciate all you've done—and don't stop!Kerry Curran, RBMA (32:17.550):Thanks, Jon. I believe in what you're doing and love being part of it. Can't wait to see you again soon!Jon Whitfield (32:30.884):You got it. Can't wait.Thanks again to Jon Whitfield for pulling back the curtain on what makes events actually drive results. Here's what we're walking away with: big expos can generate visibility, but intimate events create trust and conversions. ROI starts with one question—what's a customer worth to you? Events should be evaluated not just on cost, but on continuity, brand fit, and customer alignment.If this sparked ideas for your event or sponsor strategy, share it with your team—and let us know what resonated. Don't forget to subscribe, review, and follow Revenue Boost: A Marketing Podcast. To learn more, visit revenuebasedmarketing.com and follow me, Kerry Curran, on LinkedIn. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

Ly Tran is the Founder of stiletto collective, established in 2021. stiletto is a minority, woman-owned business & creative~media cooperative. Her mission, along with her collective's, is to help brands of all sizes elevate who they are through creativity in media + data and authenticity in voice + content. Before creating stiletto, she was an essential part of building Proof Advertising. Under her tenure at Proof, the agency was selected as Ad Age's Small Agency of The Year, not once, but five times. For her ingenuity, innovation and individual contributions, she was also honored as one of Ad Age's Women to Watch and recognized by Campaign US's Digital 40 over 40. She has spoken at countless conferences: 4As's, Ad Age, ANA, AWAW (Ad Women for All Women), BOLO, CES, Digiday, DAA (Digital Advertising Alliance), MediaPost, Public Relations Society of America (PRSA), SXSW, US Travel's ESTO, and more.

With over two decades of experience in the skincare and beauty industry, Tara specializes in building brands that move culture. Her work lives at the intersection of science, storytelling, and soul, and it is always anchored in results.She specializes in grit. Her dad is a third-generation pistachio grower in California, and that blend of artful curiosity, beauty, and serious hard work runs deep in her DNA. Today, as the Global President of Dermatological Skincare at Galderma (Cetaphil, Differin, Alastin, Benzac), she brings that same grounded tenacity to leading a portfolio of globally loved brands. She focuses on driving impact through innovation, advocacy, and breakthrough marketing.A California native now living in Switzerland, after a few unforgettable years in Paris, she brings a global perspective to brand-building. Her approach blends sharp market insight with emotional nuance and deep respect for local culture.She works closely with healthcare professionals to deliver superior outcomes that build trust, create value, and honor the deeply personal nature of skincare. Before joining Galderma, she led transformative work at iconic companies including Kendo Brands (LVMH), Too Faced, and Pierre Fabre, launching breakthrough campaigns and fueling growth across global markets.At her core, she is a builder. She thrives on mentoring future change makers, fostering collaboration, and creating bold, lasting brand value through curiosity, clarity, and purpose.She is also a frequent speaker and podcast guest, passionate about sharing insights on beauty, leadership, and brand-building at the intersection of science and soul.Val Vacante is an award-winning, creative catalyst and global innovator. As the SVP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect in the physical and digital world.Val is the product lead and innovator behind the Meta Global Messaging Alliance and Intelligent Messaging, Dentsu's first-of-its-kind full suite of end-to-end messaging innovations designed to accelerate 1:1 conversational messaging, AI-amplified assistance, and human connection – showcased at CES, SXSW, Cosmoprofs and featured in Digiday, MediaPost, Retail Brew and more.She is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of AI, 3D spatial environments, and everyday technology in collaboration with Microsoft, LinkedIn and HeadOffice.space featured in PSFK's, “Best of CES,” Forbes, Fast Company, Digiday, Coindesk and more.Val is also the co-creator of ShopNXT™ — Dentsu's retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. The ShopNXT suite of products has been named top product picks at CES by PCR Magazine featured in CNET, The Drum, PSFK, eMarketer, MediaPost, PCR among others.Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work focuses on connected experiences, emerging technologies, gaming, retail and play.She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more.Her portfolio includes over 50+ brands including Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, Galderma, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE, WowWee and Virsix Games, among others.Val has been named one of the Top 25 Women in Tech by PCR magazine and Women in Tech Global Product Management Leader of the Year.

In Episode 14 of this season's Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today's consumer advertising landscape.Podcast Breakdown 00:00 - 06:15 Jolie Laurence – Utz Brands06:16 - 21:23 Anthony Potgieter – Stanley 191321:24 - 25:32 Nolan Johnson – GroceryTV25:33 - 33:16 Beth Dressman – Vistar Media33:17 - End Ian Wishingrad – Three Wishes Cereal

TOPIC: Ranking Car Brands PANEL: Stephanie Brinley, S and P Global; Tanya Gazdik, MediaPost; Gary Vasilash, shinymetalboxes.net; John McElroy, Autoline.tv

While carrying the “ethos” of a Marketing Technologist to many enterprises, He's always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today's conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.He's been an audience "segmentation specialist" for clients looking to enhance their brand positioning by rethinking and redefining their Go-To-Market approach. Some of them include the likes of Lexus, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Clear brand under Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.His vantage point is oriented around enhancing a clients' Brand building efforts through ROI driven programs that leverage unique consumer insights and deliver relevant customer experience. I've always thought outside the traditional framework to solving business problems because the only thing constant is EVOLUTION. He has also done guest speaking for Meltwater Social, MediaPost, Digiday, ThinkLA, CYNOPSIS, Adweek, and The VAB inclusive of live and virtual events.  In the past, he's participated in guest speaker series for NYU, Baruch, University of Maryland, University of Nevada, and Georgetown.  Tune into the  HYPERLINK "https://protect-us.mimecast.com/s/IvUyCwp2q2H2LpTVv9A2?domain=open.spotify.com" The Transient Identiti, podcast which chronicles the Voice of the Consumer.Other than Strategic Intuition and the Human Truths in Marketing, "gratitude" is one thing he value deeply in business. Meaning, being grateful for how open-minded he's been to constantly challenge and even disrupt my own thinking!

In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost's Retail Insider Summit and QSR Insider Summit.Gusts You'll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff's Bagel Run Justin Whitehead, CiCi's Pizza 

In this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego.  Jessica has a unique ability to break down complex and esoteric spiritual principles into simple, step-by-step plans of action, resulting in "DIY soul-work" that is not only practical, but life-altering. Many of these methods manifested during her life-changing, year-long, solo soul journey across Southeast Asia in 2011. That's where she began to wake up to her own soul purpose. A natural teacher and speaker, Jessica is never more herself or connected to her purpose, than when she is in front of an audience. She has keynoted and spoken at iMedia, Advertising Week, WUB Wellness, CRN International Summit, Dmexco and several corporate leadership events, including Rakuten and Starcom. Igniting and energizing audiences around purpose and possibility, it's not uncommon to see a crowd of people gathered around Jessica after she speaks. As the energy and wisdom she brings forth always inspires audiences to want deeper guidance on how to navigate life's challenges. ​In May 2021, Jessica launched her live coaching show, Soul Purpose, with the popular online spiritual media network, Unity Radio. Soul Purpose keeps Jessica on her toes as listeners call in live to receive coaching guidance on their most critical life questions and challenges. Soul Purpose can be found on all major podcasting platforms, including iTunes and Spotify. Additionally, Jessica regularly shares spiritual lessons and tools on YouTube, Instagram and Facebook.  In January 2021, Jessica launched the Women's Purpose Community, an expansion of the incredibly successful Women's Purpose Retreat, which she launched in 2018. WPC is a community of executive women who crave a safe-space to do the deeply intimate work of self-discovery.  In sum, Jessica is helping to bring an awakened-mindset to where it's needed most, Corporate America. Jessica's work has been celebrated in publications such as Forbes, Marie Claire, Thrive Global and MediaPost. She holds an M.S. in Communications from Cornell University. Takeaways Jessica's journey reflects a shift from fear to love. She emphasizes the importance of inner transformation. Women are encouraged to trust their own truths. Perception is a powerful choice in shaping reality. Surrendering to the universe is key in business. Attraction, not promotion, is essential for success. Building deep relationships is crucial for women leaders. Future leaders should prioritize doing what they love. Self-exploration is vital for discovering passions. Practical spirituality can guide individuals to their purpose. Get In Touch With Jessica Speaker Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Instagram: https://www.instagram.com/jessicaljoines/  LinkedIn:  https://www.linkedin.com/in/jessicajoines/  YouTube: https://www.youtube.com/@jessicajoines3842  Twitter Handle: @JessicaJoines

In Episode 8 of this season's Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Boyer31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Millar 43:00 - 50:07 Rick Robinson 

Jeremy Swift is founder and CEO of Cordial. Cordial is a cross-channel messaging platform that is changing the way marketing & technology teams engage their customers. Before founding Cordial in 2014, he was a founding member of BlueHornet, a first-gen email marketing SaaS company that he sold to Digital River in 2004. He has spoken at leading industry events including DMA, eTail, Shop.org, OMMA and Mediapost. Top 3 Value Bombs 1. In business, it really helps to build an authentic and transparent culture. 2. Its all about building trust and confidence with the customers. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to. 3. The key to hyper-personalized customer experience is the customer data which is the single source of truth. Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial - Cordial Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

Jeremy Swift is founder and CEO of Cordial. Cordial is a cross-channel messaging platform that is changing the way marketing & technology teams engage their customers. Before founding Cordial in 2014, he was a founding member of BlueHornet, a first-gen email marketing SaaS company that he sold to Digital River in 2004. He has spoken at leading industry events including DMA, eTail, Shop.org, OMMA and Mediapost. Top 3 Value Bombs 1. In business, it really helps to build an authentic and transparent culture. 2. Its all about building trust and confidence with the customers. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to. 3. The key to hyper-personalized customer experience is the customer data which is the single source of truth. Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial - Cordial Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy

Marcus Scharra is the co-founder and CEO at Senhasegura, a leader in privileged access management. With a series of articles and published works, and over two decades of entrepreneurial experience, he is the co-founder of five other technology companies: MT4 Technology Group, MT4 Finance, Mediapost, MT4 Networks, and Quickium AI. Marcus is also featured on our list of cybersecurity pundits. In this episode, he joins host Scott Schober to discuss a cyberattack that hit Halliburton, as well as why hackers continue to target the energy sector. • For more on cybersecurity, visit us at https://cybersecurityventures.com

Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Send us a Text Message.In this episode of HealthBiz Briefs, Jeff Greenfield, CEO of Provalytics, dives deep into the future of pharmaceutical marketing in a post-cookie world. Discover how innovative attribution alternatives are reshaping the landscape, empowering pharma marketers to transform brand awareness into tangible sales. This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman's Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Jack Skeels is a former RAND senior analyst and agency executive. He is the CEO of AgencyAgile, an operations consulting and coaching firm that has helped over 200 agencies, consultancies, and other project-driven organizations go better, faster, and happier.  Jack's new book, Unmanaged: Master the Magic of Creating Empowered and Happy Organizations, is available on Amazon.His career includes leading Sapient's 105-person Los Angeles office, and founding and executive roles in multiple startups.  He is a coach to executives, a thought leader and evangelist to industry, and wakes every day driven to create a revolution in leadership and management practices, optimal organization design, and delivery excellence.  Jack is recognized as an outstanding speaker, writer, and educator.  He speaks at over 15 industry and association events per year, including Ad Age, Digiday, SoDA (annual meeting and The SoDA Academy), 4A's conferences, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, and others.  With over 35 published articles, his work frequently appears in leading publications such as: Ad Age, Entrepreneur.com, Ad Week, MediaPost, and Campaign.us.Jack is a two-time Inc-500 Award winner and entrepreneur, with several successful startups to his credit.  In addition to a bachelor's in Industrial Engineering and an MBA with honors in Entrepreneurship and Finance from the Marshall School of Business, he has held several graduate-level teaching roles, including associate professor at the RAND-Pardee School of Public Policy.Find Jack on LinkedIn at: https://www.linkedin.com/in/jackaskeels/ ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast. About Cory Treffiletti Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including Voicea (acquired by Cisco), BlueKai (acquired by Oracle) and Oracle's Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,” and writes the Original Digital newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories. From the Show After listening to this, what's one thing you can do related to AI? Cory shared his one thing — “Each week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore” new AI tools and brainstorm how they could be used. What brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie. To learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. 

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building. 

TOPIC: Brand Image PANEL: Peter DeLorenzo, Autoextremist; Tanya Gazdik, MediaPost; Gary Vasilash, shinymetalboxes.net

In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. Albert Thompson, Walton Isaacson Toni Morris, Vistar MediaRick Robinson, PJX Media Michelle Capasso, Connelly PartnersJaime Ogus, Jack in the Box Jon Whitfield, MediaPostJessica Edwards, Albertsons Claudia Damas, Altermark 

The 2024 Volvo V90 Cross Country isn't a startling new development. It doesn't feature a groundbreaking engine or stunning piece of safety equipment. But in a month when snow, ice, and other inclement weather can occur almost anywhere, it is a very nice old friend to have around. In this episode of America on the Road, Host, Jack Nerad roadtests the V90 Cross Country in most of the weather conditions that February in Southern California can throw at a vehicle — including a blinding snowstorm. How did the hearty Swedish station wagon fare? He will have his report coming up. Our guest co-host this week is veteran author and auto journalist Matt DeLorenzo, who is subbing for Chris Teague. Matt is the author of How To Buy An Affordable Electric Car: A Tightwad's Guide to EV Ownership and a car expert par excellence. An always affable co-host, he will reveal his take on the 2024 Mazda CX-90 three-row sport utility vehicle. Its predecessor, the CX-9, had great road presence and a premium look, but the knock on it was it was too small. Does the CX-90 suffer the same twist of fate? DeLorenzo will have the answer. If you get in an accident these days, you might want to smile because you could be on candid camera. In this area of cheap electronics and frequent litigation, dash cams are all the (road) rage, and we'll tell you all about it. Meanwhile, we are ready for our closeup, Mr. DeMille. In other news, the results of the Super Bowl car commercials are in, and we'll tell you which were the winners and which were the losers. While we won't talk to Taylor Swift, we will have an interview with a car company executive very close to the Big Game action. Our special guest is Russell Wager, vice president, marketing, Kia America. He was just honored as MediaPost's 2023 Automotive Marketer of the Year. And we had a chance to sit down with him at the Chicago Auto Show to discuss where Kia has been and where it's going. We think you'll enjoy our conversation. All that and more are coming up on America on the Road. America on the Road is brought to you by Driving Today.com, Mercury Insurance, YourTestDriver.com, and EMLandsea.com , the publisher of Nerad's latest book, Dance in the Dark, which is available HERE on Amazon.com

Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.

Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.

Connect with Nicole at: Nicole Penn | LinkedInNicole Penn is the CEO of the EGC Group, a marketing and digital agency with offices in Manhattan and Melville. A creative marketing and digital strategy veteran, Nicole and her team have led the strategic marketing direction for companies that include Canon USA, Brother International, Thompson Reuters, Mayo Clinic, among others. Under Nicole's watch, the agency has been named an Inc. 500 Fastest Growing Company, an Agency Post Top 100 Agency and a Google Premier Partner. Additionally, Nicole Penn is the Chief Marketing Officer of Digital Wellness, a leading global business committed to improving people's health and wellbeing. Nicole is also the co-founder of Raydeus, a digital marketing platform built for local marketing. She has been named among the Five People to Watch in Advertising and Top Advertising Executive. In 2015, she was awarded among the Top 50 Most Influential Women. In 2019, Nicole was selected as a member of the Forbes Agency Council. Nicole has been published in Mashable, People Magazine, MediaPost, Luxury Daily and AdWeek. Her board affiliations include The New York Foundation for the Arts, Tribe Global, the Young Presidents Organization, and she is a member of the Harvard Business School YPO Presidents Program Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast

Here's what you need to know for today in the business of podcasting: Podcasting's Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle's Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili's brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fourth consecutive quarter, the 2023 edition of Spotify Wrapped is here, Signal Hill Insights' Jeff Vidler discusses what makes podcasts a unique ad medium, and we've got a bushel of Apple charts: Podnews has aggregated the top Apple Podcasts show around the world, and Adam Bowie breaks down the U.S. top Apple chart to compare it to similar rankings from other sources.

Here's what you need to know for today in the business of podcasting: Podcasting's Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle's Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili's brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fourth consecutive quarter, the 2023 edition of Spotify Wrapped is here, Signal Hill Insights' Jeff Vidler discusses what makes podcasts a unique ad medium, and we've got a bushel of Apple charts: Podnews has aggregated the top Apple Podcasts show around the world, and Adam Bowie breaks down the U.S. top Apple chart to compare it to similar rankings from other sources.

In a bonus episode of this season's Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.

Amy Roach is the SVP of National Automotive at iHeartMedia. She works with OEM's on national automotive marketing campaigns, working closely with clients and agency partners to deliver thoughtful and strategy-first marketing campaigns across iHeart's ecosystem – Broadcast, Podcast, Streaming, Events, Influencers, Social, and Artists. She has been with iHeart for almost 20 years and is passionate about the audio platform and delivering creative solutions for her clients. In this episode, we talk about: Why humility is vital to your professional successWhy Feedback is a Gift The 4A's Feedback FrameworkHow do we determine if it is feedback or criticism?Tips to self-regulate your actions and reactionsHow to check your own biasHow emotional intelligence elevates your executive presence and your relationshipsMentioned on the show: Read the article from Mediapost.com: Humility: The Lost 'Superpower' And How We Can Bring It BackConnecting with Clients by Paul Cowan Building Your Story Brand by Donald MillerWorkLife with Adam Grant, PodcastFollow Amy Roach on LinkedIn Support the showJill Griffin is dedicated to enhancing workplace life by guiding leaders in shaping their next chapter, elevating their well-being, intentionality, and overall impact. Jill's executive coaching, strategy, workshop facilitation, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. Her strategic expertise and perceptive insights drive success for individuals and organizations alike. Jill collaborates with individuals, teams, and organizations to nurture high-performance cultures, enabling leaders to achieve growth. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration Connect wit...

Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn't burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job' Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, MarketingBrew covers a WARC report saying global ad spend will exceed $1 trillion in 2024, MediaPost covers a study showing 45% of advertisers in the US and UK haven't changed their ad strategy in five years, and Adnews reports Q2 digital audio ad spend in Australia is up 14% year over year.

Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn't burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job' Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, MarketingBrew covers a WARC report saying global ad spend will exceed $1 trillion in 2024, MediaPost covers a study showing 45% of advertisers in the US and UK haven't changed their ad strategy in five years, and Adnews reports Q2 digital audio ad spend in Australia is up 14% year over year.

Nicole and guest co-host Tanya Gazdik from MediaPost chat about the Mercedes Benz EQS SUV electric vehicle and its massive infotainment screen. They also share their thoughts on the new Buick Envista after their drive together to Hell, and wrap things up with a revisit to a favorite chocolate store.  

Acesta este versiunea audio a unui nou UPDATE 1.1 -> cele mai importante știri din universul digital-tech din luna august care s-a închieiat acum o oră, din perspectiva României. Selecția știrilor e realizată de Paul Alexandru, editarea și versiunea audio de Marian Hurducaș. Producția semnată de Oliver Simionescu. Da, avem și versiunea "AudioLetter" a newsletter-ului nostru. Puteți da subscribe newsletterului Update 1.1 aici sau pe upgrade100.com/subscribe. Preview  În această ediție vorbim despre moduri noi de folosire a inteligenței artificiale - în medicină, proiectare industrială sau geologie, Elon Musk are șanse să devină și mai influent chiar dacă e acuzat de manipularea Dogecoin, Bolt va livra mâncare cu roboți, Apple a lansat Apple Vision Pro care este practic viziunea Apple prin care crede că va schimba modul în care interacționăm cu tehnologia, starup-urile care promit A.I. au primit de 3x mai mulți bani decât tot anul 2022, Microsoft întinde coarda și mai vrea să cumpere două nume din gaming, iar TikTok e prima aplicație non-gaming care a înregistat tranzacții de peste 1 miliard de dolari, Uber va afișa reclame și Europa se pregătește de finalizarea A.I. ACT - documentul care va reglementa inteligența artificială  Și bineînțeles, pe ici, pe colo o să-ți mai spunem și ce-am mai făcut noi la Upgrade 100.

Alex Porter is the CEO of Location3, a Denver-based digital marketing agency. Location3 was founded in 1999 to provide clients with global direct response marketing services by leveraging search engine marketing and display media advertising. During his 15-year tenure with Location3, Alex has also served as Vice President, President, and Chief Strategy Officer. His insights as an influential thought leader have been featured in publications such as BizReport, MediaPost, and Adotas. In this episode… Do you wish to drive tons of sales across all your franchise locations? The secret is in your marketing. So, what digital marketing tricks can you apply to scale your profits?  According to Alex Porter, many franchise businesses have limited digital marketing presence that hinder their success. He recommends hiring digital marketing agencies who understand the nuances of marketing franchise businesses to help create digital marketing strategies to drive revenue growth.  In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Alex Porter, CEO of Location3, to discuss how they offer digital marketing solutions to franchise businesses. Alex talks about Location3, its process of helping franchises achieve results through digital marketing, and its LOCALACT platform.

This week MediaPost's Steve Smith chats with Kyle Sanborn, Vice President of Global Brand Strategy and Marketing Activation at Enterprise Holdings.

David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David: Pivoted from cookie-cutter roles and was able to harness his experiences to create custom rolesContinually flexed his skills in fresh waysUsed his experience as a consumer and end-user to reverse engineer what marketers need to know Used a journalistic eye to keep his take on trends realistic and actionableAppreciates the importance of mentors, leadership, PR, and communications professionalsBelieves marketers need marketers and why he started the Serial Marketer CommunityUsed his strengths and intuition to refresh his career continuallyEpisode Guest: David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.Show notes: Serial Marketer CommunityFollow David Berkowitz on LinkedInFraction of a Fraction www.foaf.proThanks to Aaron Strout, CMO of Real Chemistry, for the episode title. Jill Griffin is on a mission to improve life in the workplace. Her executive coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. She works with individuals, teams, and organizations to create cultures that allow leaders to increase performance while maintaining their well-being. Visit JillGriffinCoaching.com for more details on: 1:1 Career Strategy and Executive Coaching CEO Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Grab an individual Strengths & Strategy Session with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration.

For the final episode of the series we're once again answering your questions about the V10 era. Host Glenn Freeman is joined by Edd Straw, Gary Anderson and Matt Beer to tackle subjects including Rubens Barrichello's shock front row start at Brazil 1996, Dome's ‘lost' F1 car, how Bruno Junquiera would have fared if he'd won his Williams shoot-out with Jenson Button, whether Senna would have succeeded at Ferrari instead of Schumacher, and many more!If you'd like to submit a question for our upcoming charity episode supporting Blood Cancer UK, please visit: https://justgiving.com/fundraising/the-race-mediaPost your question as a comment attached to the donation, and remember: Just this once it can be about ANY era of F1! Hosted on Acast. See acast.com/privacy for more information.

Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another.  Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor's Business Daily.Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.EPISODE LINKSProvalyticshttps://provalytics.com PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKBUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.comThe Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.comPRODUCTIVITYProductivity tips in under 5 minuteshttps://podcasts.apple.com/us/podcast/productivity/id1694396715

On this episode of Now that's Significant, a Market Research Podcast, we were joined by Mario Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. They provide insight solutions to help organizations thrive in a changing demographic environment. During his twelve-year tenure at ThinkNow, Carrasco's expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is evident in his editorial contributions to Forbes, eMarketer, Quirk's Magazine, Online MR Magazine, and MediaPost. On the show: We discussed some pretty big technology challenges that are facing us or the world and particularly as marketers as well. The sunsetting of cookies, the rise of zero party data, which a lot of researchers are actually familiar with, with all of the surveys, etc., that they've been doing and the huge but the way that the US and a lot of the world is becoming increasingly multicultural. We talked about how these two big trends are rising at the same time and now related. And so our practices do need to amend and adjust for that in order that we can properly understand the world around us. We had a little look into ThinkNow. And also Mario's expertise in the world, particularly the multicultural research that he's been doing and how that is responding to a cookieless world. We looked at audiences as well and had that can be a great tool for helping brands to understand and navigate the various audiences and their markets better as well. Being a digital product too, which is good for access, etc. too. We also had to look at the importance of brand as well and how people are needing to incorporate and be mindful of multicultural research, and I guess our brands, our products, our lives will be all the richer for it as well as we understand the actual world around us, not the one that we think we're living in, if that makes sense. We hope you enjoy the show

A media claim on caffeine caught our attention. Unfortunately it was produced by a business that we both respect. We must be careful what we put out there. We break down each of the several claims that were made and lay out some truth. This has been our 4th pod on caffeine related subject! Its a hot one. Below are links to the additional pods we've done on the subject as well as a presentation with materials for purchase. Caffeine Presentation with Materials:https://wayoflifenutrition.com... Hydration:Caffeine,Teas and more! – 4/17/2020https://www.spreaker.com/episo... Caffeine: 1/24/2022https://www.spreaker.com/episo... Caffeine Pod Follow-up – 2/7/2022https://www.spreaker.com/episo...

In Part 1 of our two Attribution episodes, Gaia and Andreah are joined by Merkle experts Ilon Weeldreyer, Director, Performance Media, Steve Pomeroy, VP, Analytics, and Jason Meek, Marketing Analytics Professional. The guests discuss the age-old problem of attribution and what it looks like today. Highlights include: • What is last-touch attribution? • What goes into choosing an attribution model? • How does attribution account for how long media is effective in the market? • Why do we work with all layers of attribution? • How can marketing and finance teams work better together? Resources: • Marketing Mix Modeling (MMM) for B2B – A Primer (https://www.merkle.com/blog/marketing-mix-modeling-mmm-b2b-primer) • What is the Real ROI of Attribution? (https://www.merkle.com/blog/what-real-roi-attribution) • How to Measure Digital Audiences and Media in the Cookieless Future (https://www.merkle.com/blog/how-measure-campaigns-cookieless-future) • The Inside Scoop: What We're Thinking About as MediaPost's Search/Performance Marketing Agency of the Year (https://www.merkle.com/blog/inside-scoop-what-were-thinking-about-mediaposts-searchperformance-marketing-agency-year) • How to Win at Customer Experience – Infographic (https://www.merkle.com/thought-leadership/white-papers/adobe-journey-customer-experience-infographic) • Powering Personalization at Scale with Adobe Customer Journey Analytics (https://www.merkle.com/thought-leadership/white-papers/powering-personalization-scale-adobe-customer-journey-analytics)

Gordon Crovitz and Steven Brill, co-founders and co-CEO's of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.Further reading links:To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard's website: https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine: https://www.newsguardtech.com/special-reports/brands-send-billions-to-misinformation-websites-newsguard-comscore-report This explains why MediaPost named NewsGuard the advertising Supplier of the Year: https://www.mediapost.com/publications/article/370068/2021-media-supplier-of-the-year-newsguard.html This is NewsGuard's annual Social Impact Report: https://www.newsguardtech.com/special-reports/social-impact-report-2021For more information including about how Publicis makes NewsGuard protections available for its clients, please contact Sarah Brandt, Head of Partnerships for NewsGuard, at sarah.brandt@newsguardtech.com. Follow NewsGuard on Twitter: @NewsGuardRating

In an ever-changing and evolving digital world, Nick Lynch has spent his professional career building solutions for brands to better identify and target their audiences online. Nick is more than a businessman: from personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations. When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. This prompted Lynch to create Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. Nick has developed a unique expertise in marketing and advertising technology to enable companies to create a dynamic digital presence. He has landed coverage in print and broadcast outlets around the world, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV and Forbes.[00:00 - 13:05] Nick Lynch Shares his Tips for Working with Non-profitsNick Lynch's story of how he became a cancer survivor and how that led to him creating Collidescope.ioCreating a platform to help solve the challenges of funding the nonprofit sectorNick talks about how he became a social entrepreneur and how he saw the need for businesses to help non-profit organizations in the face of impending challenges[13:06 - 30:17] How Influencer Marketing Drives Successful Nonprofit CampaignsHow cause-based organizations can take opportunities in the cryptocurrency and blockchain spaceThe impact of influencer marketing - finding advocates synergistic to the cause and ensuring alignmentKey pieces that a marketer can execute in moving with the trend - gathering data, being creative, and going with their gut[30:18 - 43:43] Soaring Interest in Measuring Business ImpactNonprofit marketing has become more complex in recent years, with a need for resources and tools to be accessible to non-profit marketersThe significance of storytelling in building communities and advocates, leading to donations and better positioning on social media platformsThe rising trend of companies wanting to know how their business impacts people and the planet[43:44 - 47:10] Closing SegmentNick on The Giving RoundReach out to Nick Lynch See links below Final wordsTweetable Quote:“With influencer marketing and with influencers, it's really about authenticity. At the end of the day, like at the very beginning, we start to make sure that any creator, any influencer that we work with, it's really about how aligned they are with the mission or the cause that they want to support.” - Nick Lynch_____________________________________________________________________Connect with Nick Lynch through nick@collidescope.io and www.collidescope.io CONNECT WITH US!Join our Facebook Group LIKE, SHARE, AND SUBSCRIBE! Listen to the Go Big To Give Big Podcast on different platforms.Apple PodcastAmazon MusicSpotifyCastroFor more information, you may visit: gobigtogivebig.comhttps://thereinvestors.caAdvertising Inquiries: https://redcircle.com/brands

The most common type of question I get is: How did they do it?   How did they get the 5-figure speaking gig? How did they land the interview in the media or on that amazing podcast? What does it take to really, truly build a business and/or meaningful impact on your story and expertise?   The answer to that question is as varied as the people asking - and living out that story.    There are some key things that need to happen, though. You need to be willing to share yourself, even some of the stuff that scares you (it doesn't have to be all of it!). You need to spend time knowing who you serve and how your story can best inspire them, teach them and move them to action.    Jill Griffin built an award-winning, remarkable corporate career. One where she had lunch with Oprah and got to meet President Barack Obama. She hung out with famous musicians. She also helped many world-class brands bring in even more customers and additional millions of dollars.    And she did all of that while hiding a traumatic brain injury that made doing her job so much harder than it had been before.    Already recognized as an expert in strengths-based leadership and career strategy, Jill decided to begin sharing more of her story in her speaking and thought leadership. This has led to opportunities and impact that have made her business and career even more successful and satisfying.    You'll be both inspired by and served well through this conversation with Jill Griffin. Enjoy!    Jill's Bio Jill Griffin, Career Strategist, Executive Coach & Invisible Disabilities Advocate   Jill Griffin's executive career coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands.   For 20+ years, her approach to busting through the BS (which stands for belief systems) and building a culture from the strengths of both the team and leadership is responsible for creating repeated and consistent results. She has worked with the brands we all know and look up to, including Coca-Cola, Microsoft, Samsung, Mondelez, and Honda.   Advertising Age recognized Jill as one of the "25 Women to Watch" and was named one of the "50 Most Influential People in Content Marketing" by NewsCred. She's also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year.   As a founding member of 212, NY's Digital Advertising Club, Jill was a recent visionary award recipient along with the other founding members.   She's written for HuffPost, Fast Company, Metro, and elsewhere. Jill has also appeared on the Worklife Podcast with Adam Grant. She's been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, Departures, and The Wall Street Journal. She is the host of The Career Refresh Podcast   Whether she's working with startups, thought leaders, or renowned global organizations, Jill has sat on all sides of the table. She can blend cultures and help people feel understood while up-leveling their performance regardless of the environment.   Jill's experience as an Executive Coach and a Gallup® Certified Strengths Coach has helped hundreds of individuals and organizations increase productivity, profit, and well-being through the creation of strengths-based cultures.   Connect with Jill: Website: https://jillgriffincoaching.com/ LinkedIn: https://www.linkedin.com/in/jillgriffin/ Instagram: https://www.instagram.com/jillgriffinofficial/   Get your own free copy of Jill's Career Blueprint here: https://jillgriffincoaching.com/career-blueprint/

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions.  Over on the general advertising side of things, it's a bit bleak. On August 18th  Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years.  “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.”  Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending.  Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless.  “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.”  It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains:  “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase.  If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting.  Last Thursday Twitter started the rollout of the new dedicated Spaces tab.  “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”  Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening.  On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry.  “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too.  In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously.  What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads?  “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level.  “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow.  How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing.  “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.”  The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages.  Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now.  Streaming surpasses cable and broadcast for the first time by Kurt Hanson.  While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener.  The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story.  Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions.  Over on the general advertising side of things, it's a bit bleak. On August 18th  Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years.  “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.”  Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending.  Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless.  “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.”  It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains:  “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase.  If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting.  Last Thursday Twitter started the rollout of the new dedicated Spaces tab.  “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.”  Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening.  On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry.  “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too.  In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously.  What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads?  “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level.  “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow.  How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing.  “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.”  The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives.  Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages.  Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now.  Streaming surpasses cable and broadcast for the first time by Kurt Hanson.  While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener.  The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story.  Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions.  The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable.  See omnystudio.com/listener for privacy information.

For this very special #FabulousOver40 Fireside Chat edition of the podcast, I am having a conversation with the phenomenal and MACKnificent...Mack Mckelvey — who is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies... And also who I had the pleasure of featuring in the #FabulousOver40 Spotlight Series on LinkedIn! During this episode, Mack and I chat about her professional journey, her passion for diversity, equity, and inclusion, the importance of community, and the power of your "name."   About Mack Mack McKelvey is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies, and also the executive presence and visibility for their respective leaders. SalientMG's clients have included Rovio (Angry Birds), Etsy, Verizon, Starwood Hotels, UberMedia, Ogury, Caesars Entertainment, ExecOnline, Whitebox and Sparkfly. A true catalyst of positive disruption at the highest echelon, Mack has been leading transformative teams throughout her 20+ career. Prior to SalientMG, Mack was the Senior Vice President of Marketing at Millennial Media, from the company's start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T. Mack is also a consistent and relentless advocate for diversity, inclusion, and representation in business, technology, and advertising. As a thought leader, she is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”. In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider. Mack is also a startup tech advisor, investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. Mack is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program.   Mack's Personal Theme Song “Return of the Mack”, by Mark Morrison   Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot!

Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMO

Join Sean Halter, CEO of Connectivity Holdings, as he interviews MediaPost's Deputy Editorial Director & Host, Lisa Singer, on this episode of The CMO Suite.

My executive career coaching, strategy and innovation has generated multi-millions in revenue for the world's largest agencies, start-ups and well-known brands. For 20+ years my approach to busting through the BS (which stands for belief systems) and building a culture from the strengths of both the team and leadership is responsible for creating repeated and consistent results. I've worked with the brands we all know and look up to including: Coca-Cola, Microsoft, Samsung, Mondelez, and Honda. Advertising Age recognized me as one of the "25 Women to Watch", and I was named one of the "50 Most Influential People in Content Marketing" by NewsCred. I'm also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year. As a founding member of 212, NY's Digital Advertising Club, I was honored to be a recent Visionary Award recipient along with the other founding members. I've been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, Departures, and The Wall Street Journal. Whether I'm working with startups, thought leaders or renowned global organizations I've sat on all sides of the table. I've been able to blend cultures and help people feel understood while up-leveling their performance regardless of the environment. My experience as a Gallup® Certified Strengths Coach, has helped hundreds of clients amplify their strengths, increase visibility, create their career narrative, and design a bigger and brighter future. My clients call me the 'Wendy Rhoades' (the performance coach on Showtime's Billions) of career coaching. And everyone needs a Wendy. Learn more about our podcast Enabled Disabled, please visit: https://www.enableddisabled.com/ Ways to Contribute to the Enabled Disabled Project The Enabled Disabled Project is funded and supported by Gustavo Serafini and patrons like you. Every dollar goes a long way to make this project possible, and to help connect people from around the world. We keep our patrons posted on the latest development and resources made available because of your support. https://www.enableddisabled.com/contribute --- Send in a voice message: https://anchor.fm/enableddisabled/message Support this podcast: https://anchor.fm/enableddisabled/support