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While carrying the “ethos” of a Marketing Technologist to many enterprises, He's always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today's conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.He's been an audience "segmentation specialist" for clients looking to enhance their brand positioning by rethinking and redefining their Go-To-Market approach. Some of them include the likes of Lexus, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Clear brand under Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.His vantage point is oriented around enhancing a clients' Brand building efforts through ROI driven programs that leverage unique consumer insights and deliver relevant customer experience. I've always thought outside the traditional framework to solving business problems because the only thing constant is EVOLUTION. He has also done guest speaking for Meltwater Social, MediaPost, Digiday, ThinkLA, CYNOPSIS, Adweek, and The VAB inclusive of live and virtual events. In the past, he's participated in guest speaker series for NYU, Baruch, University of Maryland, University of Nevada, and Georgetown. Tune into the HYPERLINK "https://protect-us.mimecast.com/s/IvUyCwp2q2H2LpTVv9A2?domain=open.spotify.com" The Transient Identiti, podcast which chronicles the Voice of the Consumer.Other than Strategic Intuition and the Human Truths in Marketing, "gratitude" is one thing he value deeply in business. Meaning, being grateful for how open-minded he's been to constantly challenge and even disrupt my own thinking!
In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost's Retail Insider Summit and QSR Insider Summit.Gusts You'll Hear From:Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff's Bagel Run Justin Whitehead, CiCi's Pizza
In this conversation, Jessica Joines shares her transformative journey from a successful corporate career to discovering her true purpose. She discusses the importance of overcoming fear and scarcity mindset, empowering women to trust their inner truths, and the significance of building heart-centered relationships within her community. Jessica emphasizes the power of perception and choice in shaping one's reality, and she offers practical advice for future female leaders to pursue their passions. Her insights on surrendering to the universe and creating a purpose-driven business provide a refreshing perspective on personal and professional growth. Jessica Joines is a former Global CMO turned bestselling author, spiritual coach and international speaker who helps women awaken to their true power and potential. Through speaking, coaching, and a community platform — she empowers women to transform their lives by mastering their own spiritual journey. Jessica is here to help women rise above all forms of fear and limitation and transcend the ego. Jessica has a unique ability to break down complex and esoteric spiritual principles into simple, step-by-step plans of action, resulting in "DIY soul-work" that is not only practical, but life-altering. Many of these methods manifested during her life-changing, year-long, solo soul journey across Southeast Asia in 2011. That's where she began to wake up to her own soul purpose. A natural teacher and speaker, Jessica is never more herself or connected to her purpose, than when she is in front of an audience. She has keynoted and spoken at iMedia, Advertising Week, WUB Wellness, CRN International Summit, Dmexco and several corporate leadership events, including Rakuten and Starcom. Igniting and energizing audiences around purpose and possibility, it's not uncommon to see a crowd of people gathered around Jessica after she speaks. As the energy and wisdom she brings forth always inspires audiences to want deeper guidance on how to navigate life's challenges. In May 2021, Jessica launched her live coaching show, Soul Purpose, with the popular online spiritual media network, Unity Radio. Soul Purpose keeps Jessica on her toes as listeners call in live to receive coaching guidance on their most critical life questions and challenges. Soul Purpose can be found on all major podcasting platforms, including iTunes and Spotify. Additionally, Jessica regularly shares spiritual lessons and tools on YouTube, Instagram and Facebook. In January 2021, Jessica launched the Women's Purpose Community, an expansion of the incredibly successful Women's Purpose Retreat, which she launched in 2018. WPC is a community of executive women who crave a safe-space to do the deeply intimate work of self-discovery. In sum, Jessica is helping to bring an awakened-mindset to where it's needed most, Corporate America. Jessica's work has been celebrated in publications such as Forbes, Marie Claire, Thrive Global and MediaPost. She holds an M.S. in Communications from Cornell University. Takeaways Jessica's journey reflects a shift from fear to love. She emphasizes the importance of inner transformation. Women are encouraged to trust their own truths. Perception is a powerful choice in shaping reality. Surrendering to the universe is key in business. Attraction, not promotion, is essential for success. Building deep relationships is crucial for women leaders. Future leaders should prioritize doing what they love. Self-exploration is vital for discovering passions. Practical spirituality can guide individuals to their purpose. Get In Touch With Jessica Speaker Website: www.jessicajoines.com Company Website: www.womenspurposecommunity.com Instagram: https://www.instagram.com/jessicaljoines/ LinkedIn: https://www.linkedin.com/in/jessicajoines/ YouTube: https://www.youtube.com/@jessicajoines3842 Twitter Handle: @JessicaJoines
In Episode 8 of this season's Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Boyer31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Millar 43:00 - 50:07 Rick Robinson
Jeremy Swift is founder and CEO of Cordial. Cordial is a cross-channel messaging platform that is changing the way marketing & technology teams engage their customers. Before founding Cordial in 2014, he was a founding member of BlueHornet, a first-gen email marketing SaaS company that he sold to Digital River in 2004. He has spoken at leading industry events including DMA, eTail, Shop.org, OMMA and Mediapost. Top 3 Value Bombs 1. In business, it really helps to build an authentic and transparent culture. 2. Its all about building trust and confidence with the customers. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to. 3. The key to hyper-personalized customer experience is the customer data which is the single source of truth. Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial - Cordial Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy
Jeremy Swift is founder and CEO of Cordial. Cordial is a cross-channel messaging platform that is changing the way marketing & technology teams engage their customers. Before founding Cordial in 2014, he was a founding member of BlueHornet, a first-gen email marketing SaaS company that he sold to Digital River in 2004. He has spoken at leading industry events including DMA, eTail, Shop.org, OMMA and Mediapost. Top 3 Value Bombs 1. In business, it really helps to build an authentic and transparent culture. 2. Its all about building trust and confidence with the customers. To go Robin Hood is to deliver , keep and build that trust with a marketer on a brand that they are selling to. 3. The key to hyper-personalized customer experience is the customer data which is the single source of truth. Orchestrate personalized, impactful campaigns across email, SMS, mobile app, and more with Cordial - Cordial Sponsor HubSpot: Get ready for growth, without the growing pains! Visit HubSpot.com/spotlight to see the dozens of major product updates that'll make impossible growth feel impossibly easy
Marcus Scharra is the co-founder and CEO at Senhasegura, a leader in privileged access management. With a series of articles and published works, and over two decades of entrepreneurial experience, he is the co-founder of five other technology companies: MT4 Technology Group, MT4 Finance, Mediapost, MT4 Networks, and Quickium AI. Marcus is also featured on our list of cybersecurity pundits. In this episode, he joins host Scott Schober to discuss a cyberattack that hit Halliburton, as well as why hackers continue to target the energy sector. • For more on cybersecurity, visit us at https://cybersecurityventures.com
Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.
Send us a Text Message.In this episode of HealthBiz Briefs, Jeff Greenfield, CEO of Provalytics, dives deep into the future of pharmaceutical marketing in a post-cookie world. Discover how innovative attribution alternatives are reshaping the landscape, empowering pharma marketers to transform brand awareness into tangible sales. This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.
Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman's Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.
Jack Skeels is a former RAND senior analyst and agency executive. He is the CEO of AgencyAgile, an operations consulting and coaching firm that has helped over 200 agencies, consultancies, and other project-driven organizations go better, faster, and happier. Jack's new book, Unmanaged: Master the Magic of Creating Empowered and Happy Organizations, is available on Amazon.His career includes leading Sapient's 105-person Los Angeles office, and founding and executive roles in multiple startups. He is a coach to executives, a thought leader and evangelist to industry, and wakes every day driven to create a revolution in leadership and management practices, optimal organization design, and delivery excellence. Jack is recognized as an outstanding speaker, writer, and educator. He speaks at over 15 industry and association events per year, including Ad Age, Digiday, SoDA (annual meeting and The SoDA Academy), 4A's conferences, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, and others. With over 35 published articles, his work frequently appears in leading publications such as: Ad Age, Entrepreneur.com, Ad Week, MediaPost, and Campaign.us.Jack is a two-time Inc-500 Award winner and entrepreneur, with several successful startups to his credit. In addition to a bachelor's in Industrial Engineering and an MBA with honors in Entrepreneurship and Finance from the Marshall School of Business, he has held several graduate-level teaching roles, including associate professor at the RAND-Pardee School of Public Policy.Find Jack on LinkedIn at: https://www.linkedin.com/in/jackaskeels/ ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.
Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast. About Cory Treffiletti Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including Voicea (acquired by Cisco), BlueKai (acquired by Oracle) and Oracle's Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,” and writes the Original Digital newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories. From the Show After listening to this, what's one thing you can do related to AI? Cory shared his one thing — “Each week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore” new AI tools and brainstorm how they could be used. What brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie. To learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.
David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building.
TOPIC: Brand Image PANEL: Peter DeLorenzo, Autoextremist; Tanya Gazdik, MediaPost; Gary Vasilash, shinymetalboxes.net
In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. Albert Thompson, Walton Isaacson Toni Morris, Vistar MediaRick Robinson, PJX Media Michelle Capasso, Connelly PartnersJaime Ogus, Jack in the Box Jon Whitfield, MediaPostJessica Edwards, Albertsons Claudia Damas, Altermark
The 2024 Volvo V90 Cross Country isn't a startling new development. It doesn't feature a groundbreaking engine or stunning piece of safety equipment. But in a month when snow, ice, and other inclement weather can occur almost anywhere, it is a very nice old friend to have around. In this episode of America on the Road, Host, Jack Nerad roadtests the V90 Cross Country in most of the weather conditions that February in Southern California can throw at a vehicle — including a blinding snowstorm. How did the hearty Swedish station wagon fare? He will have his report coming up. Our guest co-host this week is veteran author and auto journalist Matt DeLorenzo, who is subbing for Chris Teague. Matt is the author of How To Buy An Affordable Electric Car: A Tightwad's Guide to EV Ownership and a car expert par excellence. An always affable co-host, he will reveal his take on the 2024 Mazda CX-90 three-row sport utility vehicle. Its predecessor, the CX-9, had great road presence and a premium look, but the knock on it was it was too small. Does the CX-90 suffer the same twist of fate? DeLorenzo will have the answer. If you get in an accident these days, you might want to smile because you could be on candid camera. In this area of cheap electronics and frequent litigation, dash cams are all the (road) rage, and we'll tell you all about it. Meanwhile, we are ready for our closeup, Mr. DeMille. In other news, the results of the Super Bowl car commercials are in, and we'll tell you which were the winners and which were the losers. While we won't talk to Taylor Swift, we will have an interview with a car company executive very close to the Big Game action. Our special guest is Russell Wager, vice president, marketing, Kia America. He was just honored as MediaPost's 2023 Automotive Marketer of the Year. And we had a chance to sit down with him at the Chicago Auto Show to discuss where Kia has been and where it's going. We think you'll enjoy our conversation. All that and more are coming up on America on the Road. America on the Road is brought to you by Driving Today.com, Mercury Insurance, YourTestDriver.com, and EMLandsea.com , the publisher of Nerad's latest book, Dance in the Dark, which is available HERE on Amazon.com
Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.
Here's what you need to know for today in the business of podcasting: Apple's New iOS 17 Software Is A Positive Step For Podcast Advertisers And Content Creators John Wordock and Pierre BouvardTriton Digital US Podcast Report 2023Audiobooks Are Booming. Spotify Wants in on the Action by Alexandra AlterThe Results Are In: Here's What Americans Streamed in 2023 by John KoblinAmazon rolls out ads on Prime Video by Jasmine Sheena…as for the rest of the news: Ari Paparo interviews Spotify's Per Sandell to discuss the company's targeting and adtech, Linkfire announces Engaged Listeners metric for Apple Podcasts, branded podcast production Pop by Pacific Content launches, and MediaPost interviews Ad Results Media's Gretchen Smith about podcast advertising.
Connect with Nicole at: Nicole Penn | LinkedInNicole Penn is the CEO of the EGC Group, a marketing and digital agency with offices in Manhattan and Melville. A creative marketing and digital strategy veteran, Nicole and her team have led the strategic marketing direction for companies that include Canon USA, Brother International, Thompson Reuters, Mayo Clinic, among others. Under Nicole's watch, the agency has been named an Inc. 500 Fastest Growing Company, an Agency Post Top 100 Agency and a Google Premier Partner. Additionally, Nicole Penn is the Chief Marketing Officer of Digital Wellness, a leading global business committed to improving people's health and wellbeing. Nicole is also the co-founder of Raydeus, a digital marketing platform built for local marketing. She has been named among the Five People to Watch in Advertising and Top Advertising Executive. In 2015, she was awarded among the Top 50 Most Influential Women. In 2019, Nicole was selected as a member of the Forbes Agency Council. Nicole has been published in Mashable, People Magazine, MediaPost, Luxury Daily and AdWeek. Her board affiliations include The New York Foundation for the Arts, Tribe Global, the Young Presidents Organization, and she is a member of the Harvard Business School YPO Presidents Program Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast
Here's what you need to know for today in the business of podcasting: Podcasting's Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle's Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili's brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fourth consecutive quarter, the 2023 edition of Spotify Wrapped is here, Signal Hill Insights' Jeff Vidler discusses what makes podcasts a unique ad medium, and we've got a bushel of Apple charts: Podnews has aggregated the top Apple Podcasts show around the world, and Adam Bowie breaks down the U.S. top Apple chart to compare it to similar rankings from other sources.
Here's what you need to know for today in the business of podcasting: Podcasting's Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle's Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili's brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fourth consecutive quarter, the 2023 edition of Spotify Wrapped is here, Signal Hill Insights' Jeff Vidler discusses what makes podcasts a unique ad medium, and we've got a bushel of Apple charts: Podnews has aggregated the top Apple Podcasts show around the world, and Adam Bowie breaks down the U.S. top Apple chart to compare it to similar rankings from other sources.
In a bonus episode of this season's Digital & Dirt Podcast, Ian sat down with a variety of guests live in Austin, TX at the MediaPost DOOH Insider Summit. Over the course of a few days, attendees had the opportunity to build meaningful relationships with brands and agencies through a diverse range of engaging activities, such as cruising on Lake Austin and attending the ACL Music Festival.
Amy Roach is the SVP of National Automotive at iHeartMedia. She works with OEM's on national automotive marketing campaigns, working closely with clients and agency partners to deliver thoughtful and strategy-first marketing campaigns across iHeart's ecosystem – Broadcast, Podcast, Streaming, Events, Influencers, Social, and Artists. She has been with iHeart for almost 20 years and is passionate about the audio platform and delivering creative solutions for her clients. In this episode, we talk about: Why humility is vital to your professional successWhy Feedback is a Gift The 4A's Feedback FrameworkHow do we determine if it is feedback or criticism?Tips to self-regulate your actions and reactionsHow to check your own biasHow emotional intelligence elevates your executive presence and your relationshipsMentioned on the show: Read the article from Mediapost.com: Humility: The Lost 'Superpower' And How We Can Bring It BackConnecting with Clients by Paul Cowan Building Your Story Brand by Donald MillerWorkLife with Adam Grant, PodcastFollow Amy Roach on LinkedIn Support the showJill Griffin is dedicated to enhancing workplace life by guiding leaders in shaping their next chapter, elevating their well-being, intentionality, and overall impact. Jill's executive coaching, strategy, workshop facilitation, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. Her strategic expertise and perceptive insights drive success for individuals and organizations alike. Jill collaborates with individuals, teams, and organizations to nurture high-performance cultures, enabling leaders to achieve growth. Visit JillGriffinCoaching.com for more details on: Book a 1:1 Career Strategy and Executive Coaching HERE Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Keynote Speaking Grab a personal Resume Refresh with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration Connect wit...
Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn't burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job' Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, MarketingBrew covers a WARC report saying global ad spend will exceed $1 trillion in 2024, MediaPost covers a study showing 45% of advertisers in the US and UK haven't changed their ad strategy in five years, and Adnews reports Q2 digital audio ad spend in Australia is up 14% year over year.
Here's what you need to know for today in the business of podcasting: Word of mouth is still the best podcast promotion tool, study shows by Reem Makari New podcast studies showing growth in ad spend, listeners suggest the bubble hasn't burst by Sara GuaglionePBS Kids Expands Podcasting Slate With Launch of ‘Jamming on the Job' Featuring 123 Andrés by Abbey White…as for the rest of the news: the Washington Post covers the utility of podcasts as background noise for listeners with ADHD, MarketingBrew covers a WARC report saying global ad spend will exceed $1 trillion in 2024, MediaPost covers a study showing 45% of advertisers in the US and UK haven't changed their ad strategy in five years, and Adnews reports Q2 digital audio ad spend in Australia is up 14% year over year.
Nicole and guest co-host Tanya Gazdik from MediaPost chat about the Mercedes Benz EQS SUV electric vehicle and its massive infotainment screen. They also share their thoughts on the new Buick Envista after their drive together to Hell, and wrap things up with a revisit to a favorite chocolate store.
Acesta este versiunea audio a unui nou UPDATE 1.1 -> cele mai importante știri din universul digital-tech din luna august care s-a închieiat acum o oră, din perspectiva României. Selecția știrilor e realizată de Paul Alexandru, editarea și versiunea audio de Marian Hurducaș. Producția semnată de Oliver Simionescu. Da, avem și versiunea "AudioLetter" a newsletter-ului nostru. Puteți da subscribe newsletterului Update 1.1 aici sau pe upgrade100.com/subscribe. Preview În această ediție vorbim despre moduri noi de folosire a inteligenței artificiale - în medicină, proiectare industrială sau geologie, Elon Musk are șanse să devină și mai influent chiar dacă e acuzat de manipularea Dogecoin, Bolt va livra mâncare cu roboți, Apple a lansat Apple Vision Pro care este practic viziunea Apple prin care crede că va schimba modul în care interacționăm cu tehnologia, starup-urile care promit A.I. au primit de 3x mai mulți bani decât tot anul 2022, Microsoft întinde coarda și mai vrea să cumpere două nume din gaming, iar TikTok e prima aplicație non-gaming care a înregistat tranzacții de peste 1 miliard de dolari, Uber va afișa reclame și Europa se pregătește de finalizarea A.I. ACT - documentul care va reglementa inteligența artificială Și bineînțeles, pe ici, pe colo o să-ți mai spunem și ce-am mai făcut noi la Upgrade 100.
Alex Porter is the CEO of Location3, a Denver-based digital marketing agency. Location3 was founded in 1999 to provide clients with global direct response marketing services by leveraging search engine marketing and display media advertising. During his 15-year tenure with Location3, Alex has also served as Vice President, President, and Chief Strategy Officer. His insights as an influential thought leader have been featured in publications such as BizReport, MediaPost, and Adotas. In this episode… Do you wish to drive tons of sales across all your franchise locations? The secret is in your marketing. So, what digital marketing tricks can you apply to scale your profits? According to Alex Porter, many franchise businesses have limited digital marketing presence that hinder their success. He recommends hiring digital marketing agencies who understand the nuances of marketing franchise businesses to help create digital marketing strategies to drive revenue growth. In this inspiring episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Alex Porter, CEO of Location3, to discuss how they offer digital marketing solutions to franchise businesses. Alex talks about Location3, its process of helping franchises achieve results through digital marketing, and its LOCALACT platform.
This week MediaPost's Steve Smith chats with Kyle Sanborn, Vice President of Global Brand Strategy and Marketing Activation at Enterprise Holdings.
David Berkowitz is a serial marketer and has woven his experience as an employee, freelancer, and business owner into a successful career. In this episode, we talk about how David: Pivoted from cookie-cutter roles and was able to harness his experiences to create custom rolesContinually flexed his skills in fresh waysUsed his experience as a consumer and end-user to reverse engineer what marketers need to know Used a journalistic eye to keep his take on trends realistic and actionableAppreciates the importance of mentors, leadership, PR, and communications professionalsBelieves marketers need marketers and why he started the Serial Marketer CommunityUsed his strengths and intuition to refresh his career continuallyEpisode Guest: David Berkowitz founded the Serial Marketers community and the FOAF network for fraction-of-a-fractional CXO consultants. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in midtown Manhattan with one daughter and two cats.Show notes: Serial Marketer CommunityFollow David Berkowitz on LinkedInFraction of a Fraction www.foaf.proThanks to Aaron Strout, CMO of Real Chemistry, for the episode title. Jill Griffin is on a mission to improve life in the workplace. Her executive coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. She works with individuals, teams, and organizations to create cultures that allow leaders to increase performance while maintaining their well-being. Visit JillGriffinCoaching.com for more details on: 1:1 Career Strategy and Executive Coaching CEO Advising and Consulting Gallup CliftonStrengths Corporate Workshops to build a strengths-based culture Team Dynamics training to increase retention, communication, goal setting, and effective decision-making Grab an individual Strengths & Strategy Session with Jill Griffin HERE Follow @jillGriffinOffical on Instagram for daily inspiration.
For the final episode of the series we're once again answering your questions about the V10 era. Host Glenn Freeman is joined by Edd Straw, Gary Anderson and Matt Beer to tackle subjects including Rubens Barrichello's shock front row start at Brazil 1996, Dome's ‘lost' F1 car, how Bruno Junquiera would have fared if he'd won his Williams shoot-out with Jenson Button, whether Senna would have succeeded at Ferrari instead of Schumacher, and many more!If you'd like to submit a question for our upcoming charity episode supporting Blood Cancer UK, please visit: https://justgiving.com/fundraising/the-race-mediaPost your question as a comment attached to the donation, and remember: Just this once it can be about ANY era of F1! Hosted on Acast. See acast.com/privacy for more information.
About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign.In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful.Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this informative and engaging discussion. So grab your headphones and get ready to learn from one of the best in the industry.Interested in learning more? Check out their website: https://basis.net/About Noor Nasser: Noor Naseer is VP of Media Innovations and Technology at adtech firm Basis Technologies. She leads client thought leadership and innovative digital media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends.Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.Links:Website: https://www.noornaseer.com/Twitter: https://twitter.com/noornaseer18Thanks for tuning in, and don't forget to subscribe for more marketing insights and tips! #marketing #advertising #branding #contentmarketing #storytelling #NoorNasser
Measuring your marketing is one thing, doing your marketing analysis CORRECTLY is another. Jeff and Brandon discuss marketing analysis, where marketers go wrong and how to do it correctly.About Jeff GreefieldJeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams with an emphasis on innovative marketing enabled by new technology.Featured at hundreds of conferences including NAPTE, NAB, Mediapost, BANFF, MASB, ANA and TVOT, with thought leadership appearing in the NY Times, The Washington Post, The Wall Street Journal, Bloomberg, ABC, CBS, and Investor's Business Daily.Greenfield studied Biochemistry at the University of Maryland, interned at the National Institutes of Health, obtained his Doctor of Chiropractic (DC) and BS in Human Biology from Southern California University of Health Sciences, is an instrument rated pilot and a performing member of the Magic Castle in Hollywood.EPISODE LINKSProvalyticshttps://provalytics.com PLEASE follow and tell a friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 17,200 subscribers and counting--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORKBUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://businessplan.buzzsprout.comThe Brandon White ShowRanked in the top of the charts, 475 episodes, your get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.comPRODUCTIVITYProductivity tips in under 5 minuteshttps://podcasts.apple.com/us/podcast/productivity/id1694396715
On this episode of Now that's Significant, a Market Research Podcast, we were joined by Mario Carrasco, co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. They provide insight solutions to help organizations thrive in a changing demographic environment. During his twelve-year tenure at ThinkNow, Carrasco's expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is evident in his editorial contributions to Forbes, eMarketer, Quirk's Magazine, Online MR Magazine, and MediaPost. On the show: We discussed some pretty big technology challenges that are facing us or the world and particularly as marketers as well. The sunsetting of cookies, the rise of zero party data, which a lot of researchers are actually familiar with, with all of the surveys, etc., that they've been doing and the huge but the way that the US and a lot of the world is becoming increasingly multicultural. We talked about how these two big trends are rising at the same time and now related. And so our practices do need to amend and adjust for that in order that we can properly understand the world around us. We had a little look into ThinkNow. And also Mario's expertise in the world, particularly the multicultural research that he's been doing and how that is responding to a cookieless world. We looked at audiences as well and had that can be a great tool for helping brands to understand and navigate the various audiences and their markets better as well. Being a digital product too, which is good for access, etc. too. We also had to look at the importance of brand as well and how people are needing to incorporate and be mindful of multicultural research, and I guess our brands, our products, our lives will be all the richer for it as well as we understand the actual world around us, not the one that we think we're living in, if that makes sense. We hope you enjoy the show
A media claim on caffeine caught our attention. Unfortunately it was produced by a business that we both respect. We must be careful what we put out there. We break down each of the several claims that were made and lay out some truth. This has been our 4th pod on caffeine related subject! Its a hot one. Below are links to the additional pods we've done on the subject as well as a presentation with materials for purchase. Caffeine Presentation with Materials:https://wayoflifenutrition.com... Hydration:Caffeine,Teas and more! – 4/17/2020https://www.spreaker.com/episo... Caffeine: 1/24/2022https://www.spreaker.com/episo... Caffeine Pod Follow-up – 2/7/2022https://www.spreaker.com/episo...
In Part 1 of our two Attribution episodes, Gaia and Andreah are joined by Merkle experts Ilon Weeldreyer, Director, Performance Media, Steve Pomeroy, VP, Analytics, and Jason Meek, Marketing Analytics Professional. The guests discuss the age-old problem of attribution and what it looks like today. Highlights include: • What is last-touch attribution? • What goes into choosing an attribution model? • How does attribution account for how long media is effective in the market? • Why do we work with all layers of attribution? • How can marketing and finance teams work better together? Resources: • Marketing Mix Modeling (MMM) for B2B – A Primer (https://www.merkle.com/blog/marketing-mix-modeling-mmm-b2b-primer) • What is the Real ROI of Attribution? (https://www.merkle.com/blog/what-real-roi-attribution) • How to Measure Digital Audiences and Media in the Cookieless Future (https://www.merkle.com/blog/how-measure-campaigns-cookieless-future) • The Inside Scoop: What We're Thinking About as MediaPost's Search/Performance Marketing Agency of the Year (https://www.merkle.com/blog/inside-scoop-what-were-thinking-about-mediaposts-searchperformance-marketing-agency-year) • How to Win at Customer Experience – Infographic (https://www.merkle.com/thought-leadership/white-papers/adobe-journey-customer-experience-infographic) • Powering Personalization at Scale with Adobe Customer Journey Analytics (https://www.merkle.com/thought-leadership/white-papers/powering-personalization-scale-adobe-customer-journey-analytics)
Gordon Crovitz and Steven Brill, co-founders and co-CEO's of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.Further reading links:To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard's website: https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine: https://www.newsguardtech.com/special-reports/brands-send-billions-to-misinformation-websites-newsguard-comscore-report This explains why MediaPost named NewsGuard the advertising Supplier of the Year: https://www.mediapost.com/publications/article/370068/2021-media-supplier-of-the-year-newsguard.html This is NewsGuard's annual Social Impact Report: https://www.newsguardtech.com/special-reports/social-impact-report-2021For more information including about how Publicis makes NewsGuard protections available for its clients, please contact Sarah Brandt, Head of Partnerships for NewsGuard, at sarah.brandt@newsguardtech.com. Follow NewsGuard on Twitter: @NewsGuardRating
In an ever-changing and evolving digital world, Nick Lynch has spent his professional career building solutions for brands to better identify and target their audiences online. Nick is more than a businessman: from personal experience as a former Make-A-Wish recipient who survived cancer at an early age, Nick is passionate about nonprofit organizations. When the COVID-19 pandemic suddenly forced many nonprofits into the digital space, it triggered Nick to think strategically about solving the challenges of creating opportunities to thrive without in-person events. This prompted Lynch to create Collidescope.io, an all-in-one social media measurement and data analytics platform to help nonprofits survive throughout the pandemic and beyond. Nick has developed a unique expertise in marketing and advertising technology to enable companies to create a dynamic digital presence. He has landed coverage in print and broadcast outlets around the world, including TechCrunch, Yahoo, MediaPost, ClickZ, Adotas, Beet.TV and Forbes.[00:00 - 13:05] Nick Lynch Shares his Tips for Working with Non-profitsNick Lynch's story of how he became a cancer survivor and how that led to him creating Collidescope.ioCreating a platform to help solve the challenges of funding the nonprofit sectorNick talks about how he became a social entrepreneur and how he saw the need for businesses to help non-profit organizations in the face of impending challenges[13:06 - 30:17] How Influencer Marketing Drives Successful Nonprofit CampaignsHow cause-based organizations can take opportunities in the cryptocurrency and blockchain spaceThe impact of influencer marketing - finding advocates synergistic to the cause and ensuring alignmentKey pieces that a marketer can execute in moving with the trend - gathering data, being creative, and going with their gut[30:18 - 43:43] Soaring Interest in Measuring Business ImpactNonprofit marketing has become more complex in recent years, with a need for resources and tools to be accessible to non-profit marketersThe significance of storytelling in building communities and advocates, leading to donations and better positioning on social media platformsThe rising trend of companies wanting to know how their business impacts people and the planet[43:44 - 47:10] Closing SegmentNick on The Giving RoundReach out to Nick Lynch See links below Final wordsTweetable Quote:“With influencer marketing and with influencers, it's really about authenticity. At the end of the day, like at the very beginning, we start to make sure that any creator, any influencer that we work with, it's really about how aligned they are with the mission or the cause that they want to support.” - Nick Lynch_____________________________________________________________________Connect with Nick Lynch through nick@collidescope.io and www.collidescope.io CONNECT WITH US!Join our Facebook Group LIKE, SHARE, AND SUBSCRIBE! Listen to the Go Big To Give Big Podcast on different platforms.Apple PodcastAmazon MusicSpotifyCastroFor more information, you may visit: gobigtogivebig.comhttps://thereinvestors.caAdvertising Inquiries: https://redcircle.com/brands
The most common type of question I get is: How did they do it? How did they get the 5-figure speaking gig? How did they land the interview in the media or on that amazing podcast? What does it take to really, truly build a business and/or meaningful impact on your story and expertise? The answer to that question is as varied as the people asking - and living out that story. There are some key things that need to happen, though. You need to be willing to share yourself, even some of the stuff that scares you (it doesn't have to be all of it!). You need to spend time knowing who you serve and how your story can best inspire them, teach them and move them to action. Jill Griffin built an award-winning, remarkable corporate career. One where she had lunch with Oprah and got to meet President Barack Obama. She hung out with famous musicians. She also helped many world-class brands bring in even more customers and additional millions of dollars. And she did all of that while hiding a traumatic brain injury that made doing her job so much harder than it had been before. Already recognized as an expert in strengths-based leadership and career strategy, Jill decided to begin sharing more of her story in her speaking and thought leadership. This has led to opportunities and impact that have made her business and career even more successful and satisfying. You'll be both inspired by and served well through this conversation with Jill Griffin. Enjoy! Jill's Bio Jill Griffin, Career Strategist, Executive Coach & Invisible Disabilities Advocate Jill Griffin's executive career coaching, strategy, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. For 20+ years, her approach to busting through the BS (which stands for belief systems) and building a culture from the strengths of both the team and leadership is responsible for creating repeated and consistent results. She has worked with the brands we all know and look up to, including Coca-Cola, Microsoft, Samsung, Mondelez, and Honda. Advertising Age recognized Jill as one of the "25 Women to Watch" and was named one of the "50 Most Influential People in Content Marketing" by NewsCred. She's also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year. As a founding member of 212, NY's Digital Advertising Club, Jill was a recent visionary award recipient along with the other founding members. She's written for HuffPost, Fast Company, Metro, and elsewhere. Jill has also appeared on the Worklife Podcast with Adam Grant. She's been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, Departures, and The Wall Street Journal. She is the host of The Career Refresh Podcast Whether she's working with startups, thought leaders, or renowned global organizations, Jill has sat on all sides of the table. She can blend cultures and help people feel understood while up-leveling their performance regardless of the environment. Jill's experience as an Executive Coach and a Gallup® Certified Strengths Coach has helped hundreds of individuals and organizations increase productivity, profit, and well-being through the creation of strengths-based cultures. Connect with Jill: Website: https://jillgriffincoaching.com/ LinkedIn: https://www.linkedin.com/in/jillgriffin/ Instagram: https://www.instagram.com/jillgriffinofficial/ Get your own free copy of Jill's Career Blueprint here: https://jillgriffincoaching.com/career-blueprint/
The uber-networker David Berkowitz answers our burning questions about search marketing and where it's headed. Learn why paid search advertising is growing so quickly (hint: the proliferation of small screens is a factor). And what marketers should be doing to maximize this powerful tool. David has been predicting trends in this field long before most of us, and in this episode, he gives us the skinny. About our Guest: David Berkowitz is the SVP of Corporate Marketing & Communications at Mediaocean, the mission-critical platform for omnichannel advertising. Prior roles include leading marketing and strategy for video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 350 events globally. David also founded and runs the 3,000-member Serial Marketers community. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions. Over on the general advertising side of things, it's a bit bleak. On August 18th Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years. “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.” Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending. Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless. “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.” It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains: “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase. If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting. Last Thursday Twitter started the rollout of the new dedicated Spaces tab. “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.” Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening. On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry. “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too. In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously. What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads? “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level. “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow. How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing. “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.” The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives. Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages. Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now. Streaming surpasses cable and broadcast for the first time by Kurt Hanson. While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener. The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story. Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable. See omnystudio.com/listener for privacy information.
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what to do if premium users choose not to see ads, and a look into why DTC ads haven't fallen off as expected. Podcast Ad Spend isn't Slowing as a Recession Potentially Looms. Manuela: Marketing Brew's Alyssa Meyers brought good news last Wednesday. Things are looking up for the podcast ad spending despite, shall we say, less than ideal economic conditions. Over on the general advertising side of things, it's a bit bleak. On August 18th Daniel Konstantinovic, writing for Insider Intelligence, covered the worst month of ad spending in two years. “July saw ad spending go through its worst monthly decline since July 2020. Ad spending contracted 12.7% year over year in July, per MediaPost and Standard Media Index's US Ad Market Tracker.” Several potential causes of this dip are proposed, most of which are interlinked to some degree. Relaxing of pandemic restrictions and the return of larger social gatherings has increased commuting and free time away from screens. Meanwhile, even while the jury's out on whether we're technically in a recession, Konstantinovic points out a Brand Keys statistic showing 70% of consumers believe they're in a recession and thus are cutting back on spending. Perhaps spending wasn't great in the general advertising space, but podcast ad spending continues to boom regardless. “Some of the biggest audio companies reported growth in podcast ad revenue for Q2 despite a softening ad market, and buyers responsible for major audio budgets told us they've yet to see a significant retreat from podcasting, indicating that the sector could continue growing regardless of the state of the economy.” It's also worth keeping in mind which data we're looking at and how we're looking at it, as Magellan AI's Sean Russo explains: “We took a look through a few different lenses. When you look at year-over-year spend in July in podcasts, we're seeing a 19% increase. If we look at Q2 YoY we're seeing a 48% increase. Worth noting that looking at month-over-month June to July we saw a 7% decrease. So, the bottom line on what we're seeing is that podcast ad spend continues to grow at a healthy clip YoY, though we did see a minor pullback from June to July.” YouTube and Twitter Launch Dedicated Podcast Sections Shreya: It's time to follow up on two developing stories we've covered in recent weeks, as two giant social media platforms have now rolled out sections dedicated to podcasting. Last Thursday Twitter started the rollout of the new dedicated Spaces tab. “Integrating podcasts into Spaces, where audio conversations happen on Twitter, is another way we're continuing to invest in audio creators. To do this in a simple and intuitive way that allows listeners to simply hit play and go, we started with a redesigned audio experience in the Spaces Tab.” Twitter remains an important space for podcasters to both promote and network. With the addition of podcast functionality that's native to the app they've removed some of the friction between the promotion of a podcast and the potential audience member actually listening. On that same note: last Monday YouTube launched a dedicated page for podcasts, though only for users in the United States. As covered by Sarah Perez in TechCrunch, the url for the new page was discovered ahead of formal announcement. Despite their thunder being partly stolen, YouTube's shown a promising amount of dedication to the industry. “Last year, YouTube hired a podcast executive, Kai Chuk, to lead its efforts in the space and has been offering cash to popular podcasters to film their shows, reports said. This March, a site called Podnews leaked an 84-page presentation that detailed YouTube's podcast roadmap. In the document, YouTube revealed it had plans to pilot the feature by ingesting RSS feeds. It also mentioned a new URL, YouTube.com/podcasts, but the link didn't work at the time.” A quick note from script writer Gavin: yes, that bit of the quote with the phrase “a site called Podnews” hurt me too. In addition to what Perez covered in the quote, it's also worth remembering YouTube has recently announced a partnership with NPR to bring their shows to the platform. It's safe to say YouTube is one of the big companies that is taking the podcasting industry and its potential seriously. What happens when high-income households opt out of ads? Manuela: Last Monday Kelsey Sutton, writing for Marketing Brew, approached an important question: what if the people certain brands wish to market to are also the demographic most likely to pay a premium specifically to avoid ads? “The people that advertisers most want to target are hiding from the advertisers,” said Eric Schmitt, research director and analyst on the Gartner for Marketing Leaders. “It really is going to have some interesting knock-on effects for the ad business over time.” Podcasting is not specifically name-checked in the piece, but it is a growing phenomenon to keep in mind. Current data tells us most listeners are comfortable with ads as they currently exist in podcasting. Stick around for our Quick Hits section this week if you want a link to some extremely relevant data from a certain study Sounds Profitable published last week. Sutton's article points to multi-tired subscriptions to streaming services as the biggest example of the popularization of a premium ad-free option. While these are worth thinking about, there's ample room for nuance in the discussion, up to and including services like Paramount+ and Hulu, who have baked-in preroll ads before every television episode or movie regardless of subscription level. “Schimtt hypothesized that the shift may eventually spell larger challenges for traditional ad-supported media channels, including TV, as marketers look elsewhere to reach higher-income consumers or spend more resources marketing to past customers.” Ad-free listening is a relatively new invention in podcasting, especially on a large scale. For now we wait and see which way the advertising winds blow. How and why DTC advertising hasn't cooled off as much as once thought Shreya: Last Tuesday Digiday's Michael Bürgi published a brief look into the world of direct-to-consumer advertising in a world anticipating DTC upheaval. With the deprecated ability to track conversions due to changes in iOS 14.5 and the additional changes to cookies and third party data, DTC brands are turning to alternatives like branding opportunities to hit their goals. Surprisingly, after seasonal changes are taken into account, there's quite a few DTC markets growing. “Facebook has the highest monthly median spend in July 2022 at $19,022 ($2,000 less than a year prior), according to Varos, a research company that tracks e-commerce spend for about 1,800 companies. Google's median spend inched up from $8,101 to $8,209 over the same period; TikTok's grew from $4,095 to $5,981.” The commonly-held belief that there would be pullback from DTC spending was indeed widespread, even leading to some companies not surviving. Those who did explore other avenues besides the cheapest and fastest clicks have discovered the wide world of influencer marketing, which just so happens to be where podcasting thrives. Quick Hits: Recommended Weekend Reading Manuela: Finally, it's time for our semi-regular roundup of articles we're calling Quick Hits. These are articles that didn't quite make the cut for today's episode, but are still worth including in your weekend reading. This week's Sounds Profitable releases their second study, After These Messages. Do podcast audiences prefer improvised host-read ads, scripted host-read, or pre-recorded radio spots? After These Messages is a one-of-a-kind study polling over 1,000 podcast super listeners to answer that question. Both the study and the half-hour video of Tom Webster's presentation at Podcast Movement 2022 are available now. Streaming surpasses cable and broadcast for the first time by Kurt Hanson. While not a podcasting story, per se, it does highlight a significant milestone for digital media. People are becoming more and more comfortable unplugging from traditional broadcast media and constructing their own media diets from digital sources. Podcasting could ride along with that. I made a map of Spotify podcast recommendations. Here's what I learned by Dan Misener. The inner workings of the aggregators are completely unknown to us. While Spotify refutes Dan's points, his research with multiple touch-points shows a very interesting story. Podcasters test offering more bonus content and additional features to grow subscriptions An interesting look inside podcast subscription content by Sara Guaglione. Long headline, relatively short article. Transparency on trying new endeavors is always exciting and there's some valuable information in this look into premium podcast subscriptions. The Download is a production of Sounds Profitable. Today's episode was hosted by Shreya Sharma and Manuela Bedoya, and the script was written by Gavin Gaddis. Bryan Barletta and Tom Webster are the executive producers of The Download from Sounds Profitable. See omnystudio.com/listener for privacy information.
Gen X Amplified with Adrion Porter: Leadership | Personal Development | Future of Work
For this very special #FabulousOver40 Fireside Chat edition of the podcast, I am having a conversation with the phenomenal and MACKnificent...Mack Mckelvey — who is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies... And also who I had the pleasure of featuring in the #FabulousOver40 Spotlight Series on LinkedIn! During this episode, Mack and I chat about her professional journey, her passion for diversity, equity, and inclusion, the importance of community, and the power of your "name." About Mack Mack McKelvey is the Founder and CEO of SalientMG, a strategic marketing firm focused on accelerating market position for growth stage tech companies, and also the executive presence and visibility for their respective leaders. SalientMG's clients have included Rovio (Angry Birds), Etsy, Verizon, Starwood Hotels, UberMedia, Ogury, Caesars Entertainment, ExecOnline, Whitebox and Sparkfly. A true catalyst of positive disruption at the highest echelon, Mack has been leading transformative teams throughout her 20+ career. Prior to SalientMG, Mack was the Senior Vice President of Marketing at Millennial Media, from the company's start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM, VeriSign, CGI, and British Telecom; she began her career at Lucent Technologies/AT&T. Mack is also a consistent and relentless advocate for diversity, inclusion, and representation in business, technology, and advertising. As a thought leader, she is a contributor to Fortune, Entrepreneur, MediaPost, Luxury Daily, CMO.com, and other business and trade publications on leadership, diversity, visibility, management, and marketing innovation. Mack worked with Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”. In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider. Mack is also a startup tech advisor, investor, speaker, and business/industry awards' judge. She serves on the Advisory Boards of technology startups, including Real Atom, a commercial real estate fintech startup based in DC. Mack is also on the Board of Directors for Creative Spirit, a non-profit which seeks to create jobs for the intellectually and developmentally disabled, and she participates in ACP's US Military Veterans Mentor Program. Mack's Personal Theme Song “Return of the Mack”, by Mark Morrison Thank you for listening! Thank you so very much for listening to the podcast. There are so many other shows out there, so the fact that you took the time to listen in really means a lot!
Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.This episode was recorded through a StreamYard call on July 13, 2022.https://webdrie.net/why-you-need-to-rethink-lead-generation-with-tom-shapiro/Did you already about our CMO
Join Sean Halter, CEO of Connectivity Holdings, as he interviews MediaPost's Deputy Editorial Director & Host, Lisa Singer, on this episode of The CMO Suite.
My executive career coaching, strategy and innovation has generated multi-millions in revenue for the world's largest agencies, start-ups and well-known brands. For 20+ years my approach to busting through the BS (which stands for belief systems) and building a culture from the strengths of both the team and leadership is responsible for creating repeated and consistent results. I've worked with the brands we all know and look up to including: Coca-Cola, Microsoft, Samsung, Mondelez, and Honda. Advertising Age recognized me as one of the "25 Women to Watch", and I was named one of the "50 Most Influential People in Content Marketing" by NewsCred. I'm also a two-time winner of AdWeek-Mediaweek's Media Plan of the Year. As a founding member of 212, NY's Digital Advertising Club, I was honored to be a recent Visionary Award recipient along with the other founding members. I've been quoted by leading media outlets like AdWeek, Advertising Age, Forrester Research, The New York Times, Newscred, Newsday, MediaPost, MediaWeek, Departures, and The Wall Street Journal. Whether I'm working with startups, thought leaders or renowned global organizations I've sat on all sides of the table. I've been able to blend cultures and help people feel understood while up-leveling their performance regardless of the environment. My experience as a Gallup® Certified Strengths Coach, has helped hundreds of clients amplify their strengths, increase visibility, create their career narrative, and design a bigger and brighter future. My clients call me the 'Wendy Rhoades' (the performance coach on Showtime's Billions) of career coaching. And everyone needs a Wendy. Learn more about our podcast Enabled Disabled, please visit: https://www.enableddisabled.com/ Ways to Contribute to the Enabled Disabled Project The Enabled Disabled Project is funded and supported by Gustavo Serafini and patrons like you. Every dollar goes a long way to make this project possible, and to help connect people from around the world. We keep our patrons posted on the latest development and resources made available because of your support. https://www.enableddisabled.com/contribute --- Send in a voice message: https://anchor.fm/enableddisabled/message Support this podcast: https://anchor.fm/enableddisabled/support
Today on The Download: is the IAB on borrowed time?, podcast ads see big gains again, Google makes misinformation less profitable, podcasts grow globally, SXM enters the identity game, and Spotify stands behind Rogan even as earnings fall. Let's get started. Neilsen spells doom for IAB In the world of TV, Nielsen measurement has been the defacto solution that deals are guaranteed against for decades. But now, according to Tim Peterson of Digiday, alternative measurement solutions are gaining traction in tandem with Nielsen metrics and for some publishers and campaigns, replacing them completely. Nielsen took its fair share of lumps last year, with the Media Ratings Council board voting to strip them of their accreditation for local and national TV viewership due to undercounting audiences during the pandemic. And with their newly announced plans for Nielson One, a cross-measurement product, there is a lot of comfort in using new measurement partners in parallel to compare to current Nielsen reporting, while publishers determine their path forward. Incumbent measurement solutions are incredibly hard to shake, and this change in the TV landscape doesn’t mean that overnight, Nielsen won’t be the primary solution or that they’ll ever necessarily lose that top spot. But it does mean that any measurement solution that represents an industry can and should be challenged, to better represent the industry and all those participating in it. IAB measurement of podcasting may be the default today, but we should always keep an open mind to better opportunities. Podcast Ads See Big Gains—Again! Good news for the podcast advertising industry! According to AvertiseCast, the effective rates brands are paying for podcast ads have increased once again, and for shows of all sizes. Their most recent study of the 2,515 podcasts tracked shows that aggregate or the average CPM is now $25.37, which is up from $22.50 this time last year. Doing the quick math shows that’s an increase of 12.7%. Nice And the news is even better for shows with the largest audiences. According to AdvertiseCast’s data, shows that see over 100K downloads are getting an average of $23.08, up from $20.09 a year ago. That’s a 14.6% increase year over year, and great news for the growing value of podcast advertising. CheckMyAds Makes Misinformation Less Profitable The nonprofit adtech industry watchdog CheckMyAds continues to gain traction on holding platforms accountable for monetizing disinformation content. Writing in MediaPost, Karlene Lucovitz reports that Google has decided to stop serving Google Ads on Fox News’ host and Cumulus Media radio and podcast host Dan Bongino’s own website. This comes just a week after YouTube permanently banned Bongino from the platform for, you guessed it, repeated violations of YouTube’s COVID misinformation policy. Quoting from the piece: It is not clear how much revenue Bongino will lose as a result of the Google Ads and YouTube bans. However, as Engadget noted, Claire Atkin, co-founder of the digital disinformation-fighting nonprofit Check My Ads, tweeted that Gateway Pundit lost $1.1 million in annual revenue after its Google AdSense account was revoked for spreading COVID and election misinformation. Quick side note: Clair Atkin is my guest on the next episode Sounds Profitable: Adtech Applied, if you are not already subscribed. What’s most interesting is Google, at least with their ad platform, doesn't have to make a decision on whether to censor content or not. Instead, they make the decision whether or not to fund it through their ad solutions. So sure, you can say anything you want on your own platform. But with this move, Google is saying pick someone else to make it profitable, a trend we hope to see echoed through all of media. Growing Podcasts Globally Every indicator shows podcasting has had a heck of a growth trajectory over the last few years. But even though we count our numbers now in the millions, it’s still dominated by English-speaking podcasts. But that may be changing. In Digiday, Sara Guaglione investigates how podcast publishers and platforms are working to grow non-English language audiences. Quoting from the piece: Of the 600,000-plus podcasts that launched in 2021 [that had declared] a language [in the RSS feed], a majority – 53% – tagged a non-English language, according to [Dave] Zohrob [of Chartable]. By contrast, in 2020 less than half of the 900,000 new podcasts debuted in 2020 were in non-English languages. Knowing that the majority of new podcasts launched last year are presenting information in a language other than English is a huge turning point for the global-ness of podcasting, which should be welcome news for any podcasting business looking to expand their global footprint. SMX’s AudioID The impending death of the third-party cookie and the degradation of mobile device IDs has been the backbeat of the advertising industry for the past two years. But until this week, with Facebook shares dropping over 20%, the impacts have been far more fearmongering than fact. Technology’s focus on privacy means a more transparent world, and at the forefront of data collection for advertising is the concept of unified ID’s, which relies heavily on consensually provided data from signed-in users, something we tend to assume doesn’t apply to the greater podcasting space, as Apple, Google, Spotify, and Amazon aren’t keen on sharing that data. But according to SiriusXM’s SXM Media’s latest press release, they’re actively testing their proposal for an industry-wide framework that would enable the podcast player space to provide that data. “We are entering a new era of identity – both in culture and in technology – that defines us not by who we are on paper or the cookies we leave behind, but by our interests and passions. AudioID is a consumer-first, privacy-conscious infrastructure that will deliver our audiences the best experiences and give marketers access to data-driven capabilities like never before,” said Chris Record, Senior Vice President and Head of Ad Product, Technology & Operations at SXM Media & AdsWizz. While the reach has yet to be determined, and public access to the framework has not yet been made available, this is incredibly encouraging growth in an area of podcasting we’ve previously considered stagnant. Spotify Stands Behind Rogan Even As Earnings Fall And finally, yes… some news on Spotify’s Joe Rogan “problem”. We know you’ve heard all about it, but we were waiting for Wednesday’s scheduled earnings call to bring it up. And we’re glad we did. According to Marketwatch’s Jeremy C. Owens: “Spotify Technology SA executives said Wednesday they expect fewer subscriber additions in the first quarter than Wall Street expected, sending shares spiraling lower, but they contended the forecast miss was not because of recent controversy. Spotify guided for 1 million fewer net subscriber additions in the first quarter of 2022 than analysts expected, and did not provide an annual forecast as they have in the past. Shares dove more than 18% in after-hours trading immediately following the release of the report Wednesday, though they rebounded to a loss of less than 10% after Spotify’s chief financial officer gave a bit of color on expectations for the year in a conference call.” But the big question we have in podcasting is how much, if any, of the miss in projections can be attributed to protestors who take exception to Rogan’s comments? When Spotify founder Daniel Ek was asked specifically is these misses were impacted by recent customer cancellations related to the Rogan controversy, Ek said “Um, no.” and that “the easy answer is we don’t reflect any churn from the recent Joe Rogan thing in general. What I would say is it’s too early to know what the impact may be. And usually when we’ve had controversies in the past, those are measured in months and not days.” But Owens goes on to note: “Spotify stock has suffered during the controversy, falling 18% so far this year, but that continued a previous downward trajectory. Shares have declined 44.4% in the past 12 months, as the S&P 500 index gained 18.8%” Watch this space as this continues to unfold. The Download is a production of Sounds Profitable! Today's episode was hosted by Bryan Barletta and Evo Terra. Special thanks to Ian Powell for his audio prowess, and to our media host, Omny Studio.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
This is The Download, the most important business news from the world of podcasting, I'm Bryan Barletta.And I'm Evo Terra. Today, why premium content won't kill advertising-supported podcasts, Facebook podcast activity is over-inflated, Section 230 under fire, and why the "average" podcast consumer is a myth you need to move away from. Let's get started.With Coca-Cola picking WPP to handle their nearly $4 billion in yearly ad spend, Business Insider ran down a list of 10 big brand accounts evaluating new agencies, from Nike to CVS Health. Their list, including Coca-Cola, covers over $7.5 billion in ad spend for next year.New agencies means new strategies. And new strategies include testing new channels, which is how many of these brands view podcasting. Podcast publishers and agencies will be the resources that enable these larger agencies and brands to buy direct podcasting ads at scale, while the adtech companies will further enable programmatic offerings directly in their tools of choice.In Mobile Insider from Media Post, Joe Mandese gives a counter opinion to what's been called The Great App Exodus, where advertisers—specifically in-app advertisers—are shifting away from ad revenue with a newfound focus on subscription revenue, particularly in a post-ATT world, or Apple Tracking Transparency.Quoting from the article:"[C]onsumers have already taken on vastly higher costs of premium media subscriptions -- especially subscription video-on-demand and music services -- over the past several years, and there is only so much they can bear.In fact, over the past couple of decades, consumers have surpassed advertisers as the primary source of media revenues, and according to estimates from industry economic tracker PQ Media, the average American now pays close to $1,500 annually accessing media and media content. How much more can they take?"So what does this have to do with podcasting, you're probably asking. Well, with both Apple and Spotify leaning heavily into paid subscription models, and other premium services from Glow, Supercast, Acast+ and more continuing to explore premium, ad-free offerings, costs to subscribe to premium or ad-free podcast feeds eats into that annual subscription budget. Which means free, ad-supported podcasts will likely remain the staple of podcast listening behavior for the foreseeable future.Bloomberg Businessweek got their hands on an internal Amazon document, the accuracy of which Amazon disputes, detailing slowed growth for their Alexa voice controlled smart speakers. Considering Amazon employs 10,000 people to work on Alexa and is attempting to move from a $5 loss per device sold in 2018 to a $2 per-unit profit by 2028, things might seem grim. But as an indicator of innovation from the overall audio space, it's incredibly encouraging.Amazon previously reported that 25% of US households currently have at least one Alexa device. The primary uses of those devices is home automation, timers, and playing music and podcasts. Amazon, Apple, and Google all offer their own voice assistants through dedicated devices, phones, and more. And all three companies are increasingly active in both the podcast and music space. These devices won't disappear anytime soon, but the rush in 2020 to build unique content specifically for smart speakers might have been a bit pre-emptive.In Podnews, James Cridland uncovers what he calls a coding bug in Facebook's on-page podcast player implementation that grossly inflates the number of counted downloads—but only if the podcast hosting company isn't providing IAB-certified stats.Quoting James:"We think that when you see a podcast in your timeline, the Facebook app is pre-downloading a little bit of the audio file to work out how long the audio is, and to ensure that it's got 30 seconds of audio ready so you can hit the play button and instantly listen to it. This is against IAB guidelines.This is a bad engineering decision by Facebook - it will cause unnecessary bandwidth use by its app, and will cost podcast hosting companies significant revenue in wasted traffic. It would be ideal if they'd confirm to the IAB standard, and only request audio files when a user has asked for them."Facebook is being a bad actor in this case for a couple of different reasons. Not doing proper fetch requests to IAB guidelines, as James points out, is one. But also is the fact that Facebook seems disinterested in engaging with podcast hosting companies or even podcasters on this initiative. Given the outsized influence Facebook has on... well, everything, a few well-placed strategic calls to some podcast media companies might have saved them this aggravation.2021 was an incredibly rough year to look back on for many reasons. But in the adtech space, the fear of what comes next as we move away from third-party cookies and mobile device ID's was particularly vexing . A good handful of adtech partners have put forth their best solutions for alternative identifiers, building quickly and getting significant buy-in, but according to DigiDay+'s research panel, nothing was resolved.Two of the five charts in their end of year wrap up point out that with over 50% of their panel still as concerned about the impact these changes will have to attribution and targeting. Even more surprising is that, with all of that concern “[d]espite nearly a year of testing, development and dealmaking, publishers remain about as worried about the end of the third-party cookie as they were at the beginning of 2021”, “[p]ublishers are twice as likely to be using alternate identifiers in none of their ads deals than they are to be using them for a majority of their deals.”While those changes don't directly impact podcasting, a third chart highlights that contextual targeting, a mainstay of podcast advertising, is front and center for both agencies and advertisers in 2022. Focusing on contextual skips quite a few of the cookie and ID based problems whose solutions weren't enticing enough to jump on, and lets CTV and podcasting shine, both of which have been seeing incredible growth.Writing in MediaPost's Social Insider, Wendy Davis covers a bill by New York State Senator Brad Hoylman that allows for legal action to be taken against media sites that knowingly promote hateful, harmful, or medically fraudulent content posted on their platforms. And he's not alone.Quoting from the piece:"Hoylman isn't the only one attempting to control how social media companies handle users' speech. Earlier this year, Sen. Amy Klobuchar (D-Minnesota) introduced the “Health Misinformation Act,” which aims to discourage social media companies from promoting posts with false information about COVID-19. That measure would carve out an exception to Section 230 of the Communications Decency Act for users' posts with false health information, when those posts are algorithmically promoted during a national emergency."These laws face an uphill battle even if they do manage to pass, and some will likely be thrown out as unconstitutional. But these attempts seem to be chipping away at Section 230 of the Communications Decency Act. Section 230 certainly seems to be coming under fire, and it's revocation or rewriting could have significant impacts on how all media companies—including podcast media companies—manage the content housed on their services.And finally for this week, Neisen released some very interesting demographic-specific insights on podcast listener behavior in their Seen on Screen 2021 study. Podcast companies often look at blended average of all podcast consumers. But this survey shows clear differences and affinities for different groups, a reality that businesses marketing to or trying to reach these distinct podcast audiences should pay attention to.Quoting from the press release published on Podnews:"[T]hese audiences want to hear from trusted voices with similar backgrounds or that have similar interests. Most importantly, the topics need to be inclusive and of interest—from credible sources with original voices. And as podcasts more authentically appeal to a wide range of audiences, brands and agencies can track engagement with them and leverage targeted opportunities within marketing strategies and campaigns."So your company has been taking a one-size-fits-all approach to reaching the average podcast consumer, 2022 is the time to course-correct.The Download is brought to you by Bryan Barletta and Evo Terra.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
Bully Pulpit is a wry and pointed take on politics, media and society from longtime public radio personality Bob Garfield. His astute cultural criticism, infused with wit and humor, has earned him many prestigious journalism awards, as well as praise such as “very brave” and “national treasure.”For more than 20 years, Bob Garfield was co-host of public radio's weekly, Peabody Award-winning On the Media, following 12 years as a roving correspondent for NPR's All Things Considered. He currently hosts The Influencer video series at RealGarfield.com and recently performed a national tour of his one-man show, “Ruggedly Jewish.”A heroic multimediocrity, Garfield has been a columnist or contributing editor for the Washington Post Magazine, The Guardian, Advertising Age, Mediapost, Folio, Civilization and the op-ed page of USA Today. He has also written for The New York Times, Playboy, Atlantic, Sports Illustrated, Wired and the Mainichi Shimbun, and been employed variously by ABC, CBS, CNBC and the defunct FNN as an on-air analyst. A lecturer and panelist, he has appeared in 37 countries on six continents. He wrote a dreadful episode of the short-lived NBC sitcom Sweet Surrender, and co-wrote a song recorded by Willie Nelson (long story). He is a six-time New York Times worst-selling author. His latest book, American Manifesto, explains how our society came to insurrection.If you haven't yet, please consider a paid subscription to Booksmart Studios! It's only $7/month or $70/year and will get you extra podcast episodes, extended guest interviews and an opportunity to engage directly with our hosts. Plus, you'll be supporting all of the work we do here at Booksmart.Bully Pulpit is just one of at least three shows that we'll launch this summer. Others include:Banished: An earnest and thought-provoking show about our reassessment of the many people, ideas, objects and even works of art that conflict with modern sensibilities. What can we learn about our present obsession with cancel culture by examining history, and what might it mean for freedom of expression?Lexicon Valley: A close examination of language — its power to inform and misinform, to elucidate and obfuscate — from renowned Columbia University linguistics professor John McWhorter. A true polymath, McWhorter will analyze the words and phrases that dominate our discourse and make the headlines.And finally: As we craft the first season of Bully Pulpit, we want to hear from you. What topics do you want us to tackle? Which voices do you want to hear from? Simply respond to this e-mail, or tweet to us at @BooksmartSocial. Get full access to Bully Pulpit at bullypulpit.substack.com/subscribe
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