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What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We'll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn't, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you've ever wondered how to make your product videos work harder across different platforms, this episode is for you. We'll see you in The PPC Den!
LAS NOTICIAS CON CALLE DE 11 DE AGOSTO DE 2025 - 50 millones le han cobrado demás al DE - El Vocero Jueza pone en pausa la deuda de la AEE - El Vocero Aumento considerable de asesinatos en residenciales - El Vocero Portada de periódico en NY asesinato de joven en La Perla - NYPost JGo suelta tolta para lograr nombramientos favorables a la Junta - El Nuevo Día Plantean que se posponga que el juego de Bayamón y Ponce se cancele por influenza - BSNLe pagamos 3.5 millones de nuestro dinero como prosumidores al DE - El Vocero Vimarie Peña gana alcaldía de Gurabo - WAPA Vienen tres proyectos de Alianzas Público Privadas, sacarle dinero al CESCO Digital, más generación de energía y cables submarinos de telecomunicaciones por el sur y centro de PR - El Nuevo Día Hijo con condiciones mentales es una amenaza para su padre, ASSMCA le niega el servicio - El Nuevo Día Mis PR gana Universal Woman - El Nuevo Día Camacho Quinn en duda para el Mundial - El Nuevo Día Nilda Pérez la nueva presidenta de Proyecto Dignidad - El Nuevo Día Anuncian expansión de Amgen e inversión en energía - Amgen Separar la policía versus la autonomía del DSP y la pelea con el plan fiscal - El Nuevo Día Descartado un zar de educación - El Nuevo Día Cuerpo de mujer amortajado en Dorado - Primera HoraSí hay tiburones en PR - Metro Policías demandan por pistolas que se disparan solas - Noticel HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR.¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO!¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSO‘Incluye auspicio
The Object Worship boys are back! Today they're here to talk all about the discontinued Dweller Phase Repeater and its brand new spiritual successor, the Bathing Liminal Delay. Video calls from past guests Andy Pitcher, Dave Jordan, and Alec Breslow, calls from the hogline, and lots of chat about what it means to make a truly new pedal in this day and age. They're really exploiting algorithmic similarities on this one!Buy yourself some OBNE: http://www.oldbloodnoise.comJoin the conversation in Discord: https://discord.com/invite/PhpA5MbN5uFollow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoiseSubscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoiseSubscribe to Andy's Twitch channel: https://www.twitch.tv/powereconomyLeave us a voicemail at 505-633-4647!
Most people still think Amazon DSP is just for retargeting. It's not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what's working, what's not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.They Cover:Why prospecting matters way more than most brands thinkThe common DSP mistake that kills growthHow BTR makes AMC audiences actually scalableWhat retail expansion looks like (and why clients trust BTR to lead it)Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this solo episode, Felix Braberg cuts through the hype and breaks down what's actually happening in mobile ad monetization networks in 2025. The real mediation market is cornered by AppLovin MAX, Unity LevelPlay, and Google AdMob—with upstarts like Amazon Publisher Services and Moloco making surprise moves. But even the biggest ad-revenue studios (Rollic, Habi) are running from ads to IAP-first strategies. ECPMs are down 20 percent from pandemic peaks, networks are harder to work with, and the “walled garden” is stronger than ever.What's inside:Mediation Monopoly: AppLovin MAX now dominates mediation market share, with exclusive features like AdROAS and BlendedROAS campaigns locking in publishers. Unity and Google still matter, but the stack is closed and hostile to new entrants.Amazon's Banner Play: Amazon Publisher Services quietly became the top banner revenue source in the US and Europe, beating Google—but getting on the platform is a lottery. Last month, Amazon kicked 100 publishers off with no warning. TAM (Transparent Ad Marketplace) deals are lucrative, but rare.Moloco's Rise: Moloco, a DSP, is exploding with rumored $2.2B in 2025 spend, going direct to top publishers with its SDK. Publishers see 8–15 percent ARPDAU boosts on video and 20 percent or more on banners after adding Moloco. The secret? Once DSPs get big enough, they need direct supply, not just reselling.Ad Monetization Shift: The biggest ad studios are pivoting hard—Habby's Whittle Defender and Rollic's latest puzzle hits (Whole People, KnitOut) now get as little as 11–20 percent of revenue from ads, compared to 50–50 splits just two years ago. IAPs are the future, and “remove ads forever” packages are everywhere.Why ECPMs Are Down: ECPMs are 20 percent below 2021. Reasons include: post-pandemic demand crash, privacy updates (especially iOS), the loss of waterfall calls in mediation (bidding is the default), and “walled garden” platform control. It's harder than ever to keep prices up or diversify your stack.Key Takeaway:If you're not building your stack around AppLovin, Amazon, and Moloco, you're missing where the real money flows. But even the best ad ops can't beat macro headwinds—hybrid monetization is dying, and you need more IAP or you'll be left behind.Get our MERCH NOW: 25gamers.com/shop---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Ad Monetization Trends02:31 Shift from Ad Revenue to IAPs05:07 ECPM Trends and Market Dynamics07:22 Mediation Platforms Overview09:42 Amazon Publisher Services: A New Player13:30 Moloco: The Rising DSP Star---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me
DARKSYDEPHIL UPDATE! Seething and coping from his hugbox!Music by Karl Casey @WhiteBatAudio Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show :https://buymeacoffee.com/truthseekersMusic videos by Simon Fly. Visit our website here : https://truthseekershow.com Subscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambian Join our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COMAny amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support. Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM
DSP can feel like a big leap—but it's becoming a must-have for growth-oriented brands. In this episode, Maarja Hewitt welcomes Tony Miller, Director of Programmatic Strategy at Ad Advance, to break down what Amazon DSP actually is and how it works. You'll learn:
DARKSYDEPHIL UPDATE! Begging like a crackhead for profit!Music by Karl Casey @WhiteBatAudio Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show :https://buymeacoffee.com/truthseekersMusic videos by Simon Fly. Visit our website here : https://truthseekershow.com Subscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambian Join our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COMAny amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support. Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM
इंडिया-इंग्लैंड के बीच एंडरसन-तेंदुलकर ट्रॉफी का समापन हो गया है. पांच टेस्ट मैचों के दौरान दोनों ही टीमों में ज़बरदस्त टक्कर देखने को मिली और सीरीज 2-2 से ड्रॉ रही. सारे ही मुक़ाबले आख़िरी दिन तक गए और फैन्स को हाई क्वॉलिटी टेस्ट क्रिकेट का आनंद मिला. ओवल के पांचवें और आख़िरी टेस्ट मैच में भी मैच पेंडुलम की तरह झूलता रहा और एक वक़्त इंग्लैंड की झोली में जाता दिख रहा मैच अंततः भारत ने अपने नाम कर लिया. ओवल टेस्ट की जीत के नायक मोहम्मद सिराज रहे जिन्होंने दूसरी पारी में कुल पांच विकेट और मैच में 9 विकेट लिए. मियां भाई और DSP सिराज के नाम से मशहूर इस गेंदबाज़ को मैन ऑफ़ द मैच का ख़िताब भी मिला. आख़िर सिराज की कौन सी आदत टीम इंडिया को हार के मुंह से बचा ले आई, क्या इंडिया ने जसप्रीत बुमराह के बिना भी जीतना सीख लिया है, इस सीरीज ने दोनों टीमों की किन कमियों को छुपाया और कौन सी ख़ामियां उजागर हुईं हैं, भारत की इस जीत से कौन से संदेह ख़त्म हो गए, भविष्य के लिए क्या संकेत मिले और क्या कोच गौतम गंभीर को संजीवनी मिली है, क्या टेस्ट क्रिकेट में भारत को अलग कोच की ज़रूरत है और इस सीरीज़ के तीन टॉप परफ़ॉर्मर कौन रहे? सुनिए 'बल्लाबोल' के इस बेहद ख़ास एपिसोड में राजदीप सरदेसाई, निखिल नाज़ और कुमार केशव की ये रोमांचक बातचीत. साउंड मिक्सिंग: अमन पाल
Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Brenda Snow for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner! Brenda is the Founder and CEO of Snow Companies, which helps engage patients with their healthcare services. Her own life-changing experience with a neurologic disorder, which she experienced as an "identity earthquake," triggered the creation of her business, "Snow Companies." Thirty years ago, Brenda suffered from unexplained symptoms including double vision, dragging her left foot, loss of bladder control, and strange fatigue. After initial misadventures with a couple of neurologists, she was accurately diagnosed with multiple sclerosis. Brenda eventually discovered a supportive medical team. She takes regular multiple sclerosis treatments, maintains a healthy lifestyle, and lives an active and successful life. Brenda started "Snow Companies" nearly 25 years ago. Now with over 400 employees, Snow Companies helps pharmaceutical companies engage with their patients. Brenda also hopes to help patients with her new book, "Diagnosed: The Essential Guide to Navigating the Patient's Journey." Brenda graciously offered to send a free, signed copy of her book to anyone who can't afford it. Just send her an email through her website: https://brendasnow.com #multiple sclerosis #womenentrepreneurs #entrepreneurs #authorPlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_ph...
After a brief hiatus, the DSP returns to discuss: Learning To Slow Down (6:20), Uncle & Aunty Status (9:00), Aggressive Dating (21:14), Wise Words From Bernie (24:19),Black Appreciation (31:20), Passport Bros (43:41), Travis Scott The Appropriator (1:04:40), Classifying Generations In Music (1:15:10), Clipse Review (1:25:41),And much, much more… Host: Rhys - Twitter: @Raw_like_me - Instagram: Rawlikeme, Mark Brown - Twitter: @Mister2Drink - Instagram: Mister2Drink - Kaydia - Instagram: @kay.veronica.fennella - Twitter: @KSmall91 Websites https://differentstrokespodcast.onpodium.com/ https://open.spotify.com/playlist/3xgxN3WbPiUEPTMWxvopKV?si=fCpm_fQXRFCYRCQo8jZETg https://www.tiktok.com/@differentsrokespod https://markanthonyphotography.online/
Blis President Alex Boras joins the pod to do a live demo of Blis AI, the location-based DSP's new AI media planning and audience building tool. Alex walks Eric Franchi and Joe Zappa through the tool, showing how audience building has changed with AI from a manual, step-by-step process into a synthetic, highly customized, streamlined exchange between planner and machine.
Next in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monopoly on programmatic ads, despite so many people in the ad industry shouting about it for years - and whether we can stop the next one.
1. En la guerra energética de todos contra todos, ahora los portavoces del gobierno se contradicen 2. Empresa que Francisco Domenech anunció en febrero que iba a asesorar al gobierno de Puerto Rico en la quiebra de la AEE, ahora asesora a New Fortress 3. Y en esa guerra de todos contra todos, el Negociado de Energía regaña a la AEE por no haber ejecutado proyectos de almacenamientos debidamente aprobados 4. Comisionado (Superintendente) de la Policía acelera el reclutamiento de nuevos policías 5. Además, proponen sacar al NIE del DSP 6. Physician Correctional pierde su primer turno al bate ante el tribunal 7. Primera revocada a la nueva presidenta de la UPR. Le tumban el nombramiento de interino de rector de Utuado 8. Juan Dalmau con agresiva ofensiva en Washington 9. Gran expectativa con los actos del 25 de julio mañana 10. Inaceptable lo que está pasando en la franja de Gaza 11. Jueves de películas y streaming con Gabriela Acevedo GándaraSee omnystudio.com/listener for privacy information.
Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian's approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack. They also dig into the growing impact of AI on DSP value, media workflows, and open web monetization. Along the way, expect reflections on industry shifts, platform partnerships, and a few Italian food metaphors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Andrew develops some of the world's most advanced analog modelling audio algorithms, releasing these as plugins through his own company Cytomic, and licensing technology to industry leading developers like Ableton (Live, Move, Push), and Xfer Records (Serum). Andrew Simper Links Mr Bill Links Summary In this conversation, Bill Day and Andy Simper delve into the intricacies of audio programming, DSP algorithms, and the evolution of music production tools. They discuss the challenges faced in hardware development, the early days of VST plugins, and the impact of the Glue compressor on Ableton's EQ8. The conversation also explores the technicalities of filters, the transition from bi-quad to state variable filters, and the nuances of summing engines in audio quality. Throughout, they emphasize the importance of efficiency in DSP and the future of audio processing. Chapters 00:00 Introduction and Background 06:02 Early Days of Audio Programming 11:56 The Glue Compressor and Its Impact 18:01 The Transition to Better Algorithms 23:55 The Future of Audio Processing 30:33 Understanding Audio Summing and Its Implications 36:06 The Complexity of DSP Equations 41:18 Optimizing CPU Usage in Audio Plugins 52:12 Challenges in Audio Feature Extraction 59:17 The Complexity of Circuit Simulation 01:06:18 Modeling Analog Gear: The Importance of Realism 01:11:39 Criteria for Meaningful Emulation vs. Mimicry 01:20:40 Imagining Unlimited Computational Power in DSP 01:25:42 Unsolved Problems in Digital Signal Processing
5 Steps to Auditing your DSP Account is the Amazon Advertising guide you've been missing.If "5 Steps to Auditing your DSP Account" doesn't scream clarity, this episode will, because we show exactly how to fix viewability, incrementality, and KPIs without burning cash.Amazon PPC pros: we split campaigns into granular line items, bid up for Amazon-owned inventory, cap frequency, rotate creatives, and clean audiences so you're not paying for invisible impressions.We also match attribution windows to each funnel stage and wire the tech right (brand/ASIN associations, pixels). Bottom line: treat DSP like a precision tool. Measure what's actually seen and only pay for impressions that move revenue. Hit play and start the audit.
DARKSYDEPHIL UPDATE! The begging greedy pig returns!Music by Karl Casey @WhiteBatAudio Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show :https://buymeacoffee.com/truthseekersMusic videos by Simon Fly. Visit our website here : https://truthseekershow.com Subscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambian Join our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COMAny amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support. Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM
Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Matt Holgotz-Hetling for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner! Matt is a journalist and author of "If it Sounds Like a Quack…" His prior book, "A Libertarian Walks into a Bear," received 4.5 stars on Amazon and more than 1,000 reviews. During COVID, Matt took an interest in two conflicting forces he observed in American society. On the one hand, public health officials were trying to protect the public by recommending masks and closing schools. On the other hand, many independent-minded Americans insisted on making their own decisions, often eschewing masks and social distancing. Matt was intrigued by fringe practitioners offering cures for COVID, which included baking soda, bleach, lasers, and leeches. Many alternative medicine practitioners had faith in their "One True Cure." Of course, it was difficult to eliminate greed and exploitation as supporting motivations. Matt and I had an in-depth conversation for nearly an hour! It was a treat to speak with such an informed and thoughtful author. Matt's newest book, "The Ghost Lab," should be available shortly. You can find all of Matt's books on Amazon. To learn more, please check out Matt's website:https://www.matt-hongoltzhetling.com#concussion #CTE #traumatic brain injury #TBI Please click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_ph...
Jill Locantore, Executive Director of the Denver Streets Partnership (DSP), joined co-hosts Divya Gandhi and Em Hall at the 2025 National Planning Conference in Denver to discuss how Bus Rapid Transit (BRT) can be a key tool for achieving Denver's Vision Zero goals. This Critical Conversation in Transportation Planning dives deep into the political, cultural, and social challenges inherent to transforming corridors from car-centric to bike and pedestrian-friendly. From traffic calming and street design to Denver's bold efforts to prioritize buses and pedestrian safety, Jill unpacks how a truly safe city starts with valuing people over cars. Under Jill's leadership, DSP has helped to advocate for and implement policies that promote a transit-centered approach to improving traffic safety. The organization has been instrumental in convening multiple community stakeholders with a common goal of transforming Colfax Avenue, the “longest, wickedest street in America,” into a major arterial that supports the city's ambitious Vision Zero goals of eliminating traffic fatalities and serious injuries by 2030. Relevant Links Denver Streets Partnership Guiding Principles for Colfax BRT A Vision for Transit in the Denver Region A new vision for Speer Boulevard: Cut down the cars in favor of pedestrians, parks and buses Episode URL: https://www.planning.org/podcast/critical-conversations-in-transportation-planning-jill-locantore/
In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she's picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech's integration engine, is solving industry-wide challenges around data orchestration and interoperability. We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather's Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather's Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect Meet Our Guest: Heather Macaulay – President, MadTech Connect on LinkedIn Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic: As a TEAM: heleneparker.com/workshop As a Programmatic Ninja: heleneparker.com/course Newsletter: heleneparker.com/newsletter Programmatic Digest LinkedIn YouTube
DARKSYDEPHIL UPDATE! EBEGGING for fun and profit!Music by Karl Casey @WhiteBatAudio Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show :https://buymeacoffee.com/truthseekersMusic videos by Simon Fly. Visit our website here : https://truthseekershow.com Subscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambian Join our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COMAny amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support. Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM
Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales. Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement. We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth. In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss: 00:01 - Amazon Prime Day Strategies and More 00:54 - Discussing E-Commerce Strategies 04:22 - Impact of Extended Prime Day 10:53 - Optimizing Amazon Prime Day Sales 13:13 - Post-Prime Day Sales Strategy 16:07 - Enhancing Amazon Listings for Conversions 19:42 - Enhancing Product Listings With Emotional Connection 24:01 - Optimizing Images for Amazon Conversion 28:35 - Amazon Sales Optimization and Diversification 29:00 - Optimizing Dayparting Ad Bids for Peak Times 34:04 - Expanding Market Reach With Pricing Strategies 39:21 - Product Management Strategies for Conversion Rates
In this episode of The Ad Project Podcast, Joe Shelerud and Maarja Hewitt break down Amazon Marketing Cloud (AMC) in the simplest terms yet. AMC has become a buzzword in the advertising world — but what is it really, and why should brands care? Joe and Maarja cover everything from what a "data clean room" actually means, to how AMC allows advertisers to unify data across Sponsored Ads, DSP, and even Streaming TV.
Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Auto, and YouTube calls for UK government to embrace content creators. Find links to every article mentioned in today's episode in this post on SoundsProfitable.com
Today in the business of podcasting: Amazon's DSP is selling Roku inventory, a case study of a podcast that lowered downloads but upped audience engagement, Spotify Jam has been updated in Android Auto, and YouTube calls for UK government to embrace content creators. Find links to every article mentioned in today's episode in this post on SoundsProfitable.com
Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Gregory Hawryluk, MD, for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner! Dr. Hawryluk is a neurosurgeon with a PhD in stem cell research. He is the Medical Director of the Brain Trauma Foundation. As we began our 30-minute discussion, Dr. Hawryluk described his medical training as a neurosurgeon. He explained the origin and goals of the Brain Trauma Foundation. According to Dr. Hawryluk, the Brain Trauma Foundation's most significant contribution has been developing clinical practice evidence-based guidelines for traumatic brain injury. These guidelines have been associated with a 50% reduction in head injury mortality. Dr. Hawryluk suggested that the guidelines serve as a basis for individualized care that may lead to even greater benefits. The guidelines are available on the Brain Trauma Foundation's website. We explored the definition of concussion and current approaches to management. Dr. Hawryluk explained that neuroimaging, such as CT and MRI, should be normal in a patient with concussion. He offered his opinion regarding the safety of participating in contact sports, which may result in concussions. We also broached the subject of chronic traumatic encephalopathy (CTE). To learn more, please contact The Brain Trauma Foundation: https://braintrauma.org/#concussion #CTE #traumatic brain injury #TBI@braintraumafoundationPlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_ph...
In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he stayed motivated during career changes and the challenges many face in this industry, like job stress and feeling stuck. We also talk about how to keep growing and knowing when it's time to make a move. We then break down what makes campaigns work well. We explain why building strong partnerships with platforms like Pubmatic and OpenX matters. We also explain the difference between focusing on performance and focusing on brand goals—and when each one is more important depending on your campaign's goal. Later, we talk about personal growth and the power of networking. I share how to keep learning at work and how to handle the guilt some feel when changing jobs. We also talk about favorite TV shows like Night Agent and Peaky Blinders. We end by thanking each other and reflecting on the great conversations this podcast brings. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:02) - Programmatic Media Director on SPO Strategy (14:48) - Navigating Performance Marketing and Career Growth (24:51) - Career Growth and Personal Development (32:41) - Gratitude and Connection in Podcasting Meet Our Guest: David Wiener https://www.linkedin.com/in/david-wiener-169523121/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Recorded June 13, 2025 In this episode, Jamie catches up with Shaun from Xilica at InfoComm 2025 to delve into the innovative audio technology solutions that Xilica has been developing for over 20 years. Based in Toronto, Xilica is making strides in the audio DSP market, particularly in university classrooms, conference rooms, and courtrooms. Shaun shares insights into the company's flexible and modular DSP products, highlighting the benefits of open architecture that allows for easy upgrades and cost optimization. With a focus on reducing inventory complexity for integrators and enhancing user experience for end customers, Xilica is redefining audio solutions. Listeners will learn about Xilica's standout offerings, including the compact PoE DSP and the upcoming Room Hub, designed to simplify audio installations with built-in AI technology for noise reduction and device discovery. This episode is packed with valuable insights into Xilica's approach to audio technology and their vision for the future. For more information about Xilica and their products, visit https://www.Xilica.com . If you enjoy this episode, please share it with your fellow AV enthusiasts and consider supporting the AV SuperFriends! We stream live every Friday at about 300p Eastern/1200p Pacific and you can listen to everything we record over at AVSuperFriends.com ▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀ ► Website: https://www.avsuperfriends.com ► Twitter: https://twitter.com/avsuperfriends ► LinkedIn: https://www.linkedin.com/company/avsuperfriends ► YouTube: https://www.youtube.com/@avsuperfriends ► Bluesky: https://bsky.app/profile/avsuperfriends.bsky.social ► Email: mailbag@avsuperfriends.com ► RSS: https://avsuperfriends.libsyn.com/rss Donate to AVSF: https://www.avsuperfriends.com/support
DARKSYDEPHIL UPDATE! SHAMELESS BEGGING continues!Music by Karl Casey @WhiteBatAudio Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show :https://buymeacoffee.com/truthseekersMusic videos by Simon Fly. Visit our website here : https://truthseekershow.com Subscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambian Join our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COMAny amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support. Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM
In this episode, DSP recaps the latest visual episode where he discusses Doechii, her career, the hate & her potential! Have you watched the episode yet? If not, use the link below to get to the episode:Link - https://youtu.be/nVp_SU5thcw?si=EWZpO1SzJqlBR8A1
This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtube.com/live/fd_t1dFcxZM In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you're a newbie trader or learning how to manage client expectations better, this one's packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don't skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco's tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren't just “nice-to-haves”—they're the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you'll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update Meet Our Guest: Giorgia Howe https://www.linkedin.com/in/giorgia-howe/ Drako https://www.drakomediagroup.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
If you're a Normal Man, hit the subscribe button: https://bit.ly/SubToSideScrollers. If not, regret it forever.➕Become a Side Scrollers PLUS Member at http://www.SideScrollersPlus.com Use promo code “PLUS” for a big discountStop Killing Games: https://eci.ec.europa.eu/045/public/#/screen/homeSupport Kirsche on Side Scrollers PLUS with this link:
More incel content: https://www.youtube.com/playlist?list=PLTz_vyR-zjcAZdyDWCDFIv7RygMwCPABmWe're taking a trip to r/IncelTear to laugh at the memes posted about the most delusional specimens. Incels are a fascinating subculture, but also a very worrying one that doesn't encourage any kind of self-improvement or self-reflection. It's pretty sad when you think about it. We can't let it fester in silence.YouTube: https://www.youtube.com/reddxyDiscord: https://discord.gg/Sju7YckUWuPayPal: https://www.paypal.me/daytondoesPatreon: http://patreon.com/daytondoesTwitter: http://www.twitter.com/daytondoesFacebook: https://www.facebook.com/ReddXD/Teespring: https://teespring.com/stores/reddx
In this insightful episode of IDD Health Matters, Dr. Craig Escudé is joined by nurse educator Michael Sigelman, who brings a wealth of experience and passion to improving healthcare practices for people with intellectual and developmental disabilities (IDD). Michael shares how his early experiences shaped his career and how he now plays a crucial role in training registered nurses and direct support professionals across his state. Together, they discuss the importance of structured nurse education, the value of trained medication employees (TMEs), and the essential role of accurate documentation in providing consistent and person-centered care. Michael also emphasizes the power of listening, knowing individual baselines, and taking time—three simple yet impactful practices that can vastly improve health outcomes. Through real-world examples, Michael and Dr. Escudé highlight the challenges and opportunities in achieving health equity, the significance of interprofessional collaboration, and the critical need for increased clinical training in IDD care. Whether you're a clinician, DSP, policymaker, or advocate, this episode offers actionable insights into creating a more inclusive, responsive, and informed healthcare system.
In this week's episode of The Refresh, Kait dives into the wave of major announcements that dominated Cannes Lions 2025 highlighting a shift inadvertising where TV and streaming platforms stole attention from AI. From exclusive inventory deals to AI-powered product placement, the episode unpacks how players like Amazon, Disney, Netflix, and Comcast are racing to transform TV into a full-funnel, performance-driven channel. As advertisers demand better data, measurement, and real-time capabilities, DSPs and media giants are forming strategic alliances to claim their spot at the top. We cover: Amazon and Roku Partner Up: Amazon secured exclusive access to Roku's logged-in user base via its DSP, and integrated Disney's Drax exchange to enable commerce-data targeting across Disney+ and Hulu inventory. Disney Expands DSP Access: Disney added 12 new DSPs to its “Disney Live Certified” program and is scaling its Magic Words AI targeting product to enhance live event advertising. Netflix Enters Virtual Ad Placement: Netflix is rolling out AI-driven dynamic ad products, including branded insertions during paused content—mirroring The Trade Desk and Rembrand's new virtual product placement offerings. Walmart x NBCU and Comcast's Triple Play: Walmart's new partnership with NBCUniversal unlocks shopper data for cross-platform targeting, while Comcast announced three major updates spanning outcome-based measurement, dynamic shoppable ads, and identity resolution. Data Becomes the New Differentiator: With premium inventory access now considered baseline, platforms are competing on who can provide better data, targeting precision, and real-time performance insights—especially as programmatic buying expands in live content. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Justin Nabity, CFP, for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner! Justin is a Founder and Partner of Physicians Thrive, a wealth planning and financial management service for doctors. Justin explained that optimizing the physician's work contract is the first step in successful financial planning. Physicians Thrive has access to over 100 advisors, attorneys, and negotiating specialists to ensure that physicians receive appropriate compensation, whether employed or self-employed. Next is a financial plan that for many people will include estate planning, a will, an emergency fund, power of attorney, disability, and life insurance options. Once physicians establish these basics, they can consider alternative investments, such as commercial real estate. One step to financial independence is to graduate from trading "time for money," the traditional physician model, to other types of income that pay passively. Justin recommended the book, "Rich Dad, Poor Dad," as required reading for those interested in establishing financial independence. During our 50-minute interview, Justin outlined the steps to become an "accredited investor," which provides access to alternative investments. These high-value real estate investments, such as apartment complexes, are not liquid investments. Investment in residential properties is another alternative, but it tends to have lower yields than commercial properties. Justin defines "hurdle rate" and provides more insights into commercial property investment. He also explains "opportunity zones." Justin emphasized that physicians should support pending legislation HR10073, which would reverse Medicare reimbursement cuts. Physicians should reach out to their representatives in Congress and underscore the importance of this bill. To learn more, please contact Justin Nabity, please check out the website:https://physiciansthrive.com/ or Email: Please click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_ph...
Next In Media spoke with Ryan Mayward, SVP of Retail Media Sales for Walmart Connect, about the company's expansion of its retail media capabilities beyond its own platforms. Walmart Connect is focusing on off-platform strategies through partnerships in CTV (NBC Universal, Disney, Paramount Plus), social media (Meta, TikTok, Pinterest), and new integrations like Vizio.
In this episode of Mastering E-commerce Marketing, host Eitan Koter sits down with Pasha Knish, the founder and CEO of AMZ Optimized, a full-service agency helping brands grow on Amazon through custom strategies, standout content, and data-driven advertising.Pasha's been selling on Amazon for over 13 years. He started out as a seller himself, launching and exiting multiple seven-figure brands. Today, he leads a team that manages over eight figures in annual client revenue. He knows what it's like to build something from scratch and how to scale it smart.This conversation covers what it really takes to succeed on Amazon right now. Pasha talks about the shift from simple white-label products to full-on branding, and why having a differentiated offer is no longer optional.He explains how most sellers miss the mark by not fully optimizing their listings, especially on mobile and how important it is to get the backend data right. It's not just about having good content, it's about sending the right signals to the algorithm.You'll also hear Pasha's take on tools like DSP, how to use off-Amazon traffic to boost rankings, and why brands need to think beyond Amazon if they want to build something sustainable.Whether you're launching your first product or managing a growing catalog, Pasha's approach is all about getting clear on what works, cutting out the noise, and staying focused on what matters.If you're looking to grow your brand on Amazon and do it in a way that's smart, flexible, and built to last, this episode is worth a listen.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Pasha Knish, Founder & CEO at AMZ OptimizedPasha Knish's...
Joseph Macbeth: Joseph Macbeth, President and CEO of the National Alliance for Direct Support Professionals (NADSP), boasts over 40 years of experience in the intellectual and developmental disabilities field. He began his career as a direct support professional and has become a prominent leader in workforce advocacy. Joe has significantly contributed to the advancement of direct support initiatives, particularly in New York and has been pivotal in establishing NADSP as a national movement representing over 60,000 professionals. Among his notable achievements are co-authoring a presidential report on the direct support workforce crisis and developing the E-badge Academy. Additionally, he serves on various national boards and committees, including a presidential appointment to the President's Committee for People with Intellectual Disabilities (PCPID).Episode Summary:In this 2-part episode of DSP Talk, host Ashley Blaise engages in a meaningful conversation with Joseph Macbeth, an influential figure in the field of direct support for individuals with intellectual and developmental disabilities. Joe shares insights from his extensive experience advocating for direct support professionals (DSPs), discussing the urgent need for policy changes that affect DSPs and their ability to provide essential services. He emphasizes the potential impact of impending Medicaid cuts and the importance of DSP-led advocacy to confront these challenges.In an exploration filled with crucial insights, Joe Macbeth delves into significant policy issues facing DSPs today, highlighting the often invisible and undervalued status of these professionals. He elaborates on the profound effects of potential Medicaid cuts, advocating for direct support professionals to mobilize and advocate on their own behalf. Throughout the discussion, Joe underscores the vital role of DSPs in achieving quality care and the pressing need for proper recognition within the profession. The conversation further explores the necessity for systemic support, training, and direct involvement of DSPs in policy advocacy, emphasizing the role of personal stories in influencing legislative change.Key Takeaways:Direct support professionals face potential setbacks due to proposed Medicaid cuts, which could impact both their livelihoods, and the quality of care provided.Joe Macbeth encourages DSPs to take charge and advocate for themselves, drawing a parallel to successful social justice movements led from within.Recognition and support for DSPs extend beyond monetary compensation to include career development, decision-making power, and strategic involvement in organizational processes.There is a critical need for a unique occupational classification for DSPs to ensure accurate workforce data, essential for informed policy decisions.Notable Quotes:1. "I see this as a social justice type of issue. People who support people with all types of disabilities need to be valued and respected as a true professional” – Joe Macbeth2. "Honoring is a practice, not a performance." – Ashley Blaise3. "Medicaid is not an entitlement. Medicaid feeds back into community and people with disabilities…contribute greatly to our communities." – Joe Macbeth4. "Nobody's a good direct support professional on day one. It takes time to be a good direct support professional."– Joe MacbethResources:National Alliance for Direct Support Professionals (NADSP)Advocacy CenterDisability Policy Forum Hosted on Acast. See acast.com/privacy for more information.
At NAB Show 2025, Mario Ponce, Senior Specialist, Market Development for Shure showcases two innovative microphones: the MoveMic 88+, a wireless stereo condenser mic with selectable polar patterns and app-based control, and the MV7i, a dynamic mic that doubles as an audio interface with onboard DSP and dual mic capability. Both are designed for mobile creators and podcasters, offering versatility, portability, and pro-grade sound in compact form factors. http://traffic.libsyn.com/maclevelten/MV25163.mp3 Show Notes: Chapters: 00:09 Introduction to NAB Show 202501:31 MoveMic 88 Plus Unveiling05:06 Introducing the MV7i Microphone07:22 Closing Remarks and Farewell Links: Shure MV7i Smart Microphone with Built-in Audio Interfacehttps://amzn.to/4n4OfqW Shure MoveMic 88+ Wireless Microphonehttps://amzn.to/4kybOqr Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
At NAB Show 2025, Mario Ponce, Senior Specialist, Market Development for Shure showcases two innovative microphones: the MoveMic 88+, a wireless stereo condenser mic with selectable polar patterns and app-based control, and the MV7i, a dynamic mic that doubles as an audio interface with onboard DSP and dual mic capability. Both are designed for mobile creators and podcasters, offering versatility, portability, and pro-grade sound in compact form factors. Show Notes: Chapters: 00:09 Introduction to NAB Show 2025 01:31 MoveMic 88 Plus Unveiling 05:06 Introducing the MV7i Microphone 07:22 Closing Remarks and Farewell Links: Shure MV7i Smart Microphone with Built-in Audio Interface https://amzn.to/4n4OfqW Shure MoveMic 88+ Wireless Microphone https://amzn.to/4kybOqr Support: Become a MacVoices Patron on Patreon http://patreon.com/macvoices Enjoy this episode? Make a one-time donation with PayPal Connect: Web: http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner http://www.twitter.com/macvoices Mastodon: https://mastodon.cloud/@chuckjoiner Facebook: http://www.facebook.com/chuck.joiner MacVoices Page on Facebook: http://www.facebook.com/macvoices/ MacVoices Group on Facebook: http://www.facebook.com/groups/macvoice LinkedIn: https://www.linkedin.com/in/chuckjoiner/ Instagram: https://www.instagram.com/chuckjoiner/ Subscribe: Audio in iTunes Video in iTunes Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss Video: http://www.macvoices.com/rss/macvoicesvideorss
Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Anjali Rajpal, DMD, for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner! Dr. Rajpal practices cosmetic dentistry at Beverly Hills Dental Arts. During our 25-minute conversation, we discussed Dr. Rajpal's passion for hands-on creative work, like improving her patients' smiles. She explained that new electric tools vs air-powered ones have made the patient experience more comfortable. I Dr. Rajpal employs AI in her practice, which has many applications. Digital imaging powered by AI has replaced the old-fashioned and not entirely pleasant putty used to take impressions. Aesthetics can be fully realized with improved accuracy and efficiency. AI offers a "second set of eyes" to examine dental X-rays to ensure nothing is missed. Robots also assist with implant surgery. AI can also provide a look into the future for patients to see what their smile will look like after a complete makeover. To contact Dr. Rajpal, please check out her website:https://bhdentalarts.com Instagram, TikTok, YouTube: @beverlyhillsdentalartsPlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_ph...
This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: https://youtu.be/jXgKLxwVj44 In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world. We also dive into campaign optimization. Natalia explains why it's not enough to have a plan, you need SMEs that can adjust to real-world situations. We talk about: What does real-world flexibility in campaign planning look like? What are common mistakes with targeting and geofencing? How can you use data to improve campaign performance? Natalia also shares how a positive attitude can drive creativity and success. She encourages marketers to be honest with clients and work together openly. This episode is full of tips and fresh ideas to help you plan smarter and feel inspired. Stay tuned for more on data-first media planning and campaign measurement! Sign up to the Live podcast Episode 178 via LinkedIN Live: Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:02) Media Planning With Data-First Mindset (10:25) Optimizing Campaign Planning With Data (23:39) Effective Campaign Planning With Data Partners (36:51) Embracing the Superpower of Happiness Meet Our Guest: Natalia Ruelas https://www.linkedin.com/in/nataliaruelast/ Drako https://www.drakomediagroup.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it's like to work in ad tech as a former trader and why it's so important for media buyers and data partners to work closely together. You'll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers. We talk about: How to choose the right data partner (and why it's often confusing) The biggest myths about using custom data in campaigns Why location data is key for reaching the right audience and beating competitors How to use geo-targeting and data signals to improve campaign performance Stewart also gives great advice for marketers: Ask questions, dig into your data, and don't just stick with what's familiar. This episode is packed with tips for making smarter programmatic decisions — and it's just the beginning. Stay tuned for parts 2 on Media Planning with a Data-First Mindset and 3 on Data Measurement and Attribution of this special series with Drako. Sign up to the Live podcast Episode 178 via LinkedIN Live: Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Timestamp: (00:00) - Choosing Data Partners in Programmatic (07:48) - Choosing the Right Data Partner (17:05) - Optimizing Data Onboarding and Segmentation (26:16) - Customizing Data Signals for Campaign Success (37:54) - Customizing Data Segments for Success Meet Our Guest: Stewart Sullivan https://www.linkedin.com/in/stewartsullivan/ Drako https://www.drakomediagroup.com/ Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ https://www.linkedin.com/in/helene-parker/ Manuela Cortes - Co-Host Programmatic Digest In Espanol https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/ Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.
https://reachandfrequencycourse.thinkific.com/courses/program What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pivoting to programmatic Traditional Media Buyer What they'll get: Weekly live DSP walkthroughs (recorded if they miss it) Campaign optimization using real examples (Bring your own or use our case studies) Slack channel access for Q&A and peer support Hélène's personal feedback on one campaign setup or report Optional 1:1 onboarding call (first 15 signups) Price: $199/month for 3 months Cancel anytime – No commitment after July Sign Up by emailing me at helene@heleneparker.com or https://buy.stripe.com/9B628k2KMeODgWZ7TD5ZC00 #programmatic