Podcasts about DSP

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actual customers consume content rather than making assumptions, and testing smaller budget increments before scaling successful campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO). Ryan shares his journey from agency life to in-house at Bayer, where he helped lead the transition to hands-on programmatic buying before moving into retail media. Gary reflects on his role supporting Bayer's in-house teams through ad tech partnerships, ensuring programmatic and retail investments drive real business outcomes. We dig into hot-button industry debates, including: In-house vs. agency vs. retail media networks – how traders' roles are evolving. DSP strategy – why more DSPs don't automatically mean more reach. Retail media networks – the difference between on-site and off-site, and how CPG brands leverage retailer data for incremental reach. Amazon DSP – is it really positioned to replace other omni-channel platforms? Traders' perspective – why user-friendly DSPs, efficient reporting, and reduced friction are critical to long-term success. SPO and transparency – reacting to Index Exchange's announcement and The Trade Desk's move to categorize SSPs as resellers. The conversation highlights a recurring theme: programmatic traders need more love. Empowering the hands-on-keyboard teams with better tools, education, and collaboration leads to stronger business results—and less burnout. If you're a programmatic trader, strategist, or leader navigating the complexities of DSPs, SSPs, and retail media, this episode is packed with insights and candid perspectives you won't want to miss. Additional resource: Gary LinkedIn post    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Introductions 03:11 – From Agency to In-House: Ryan & Gary's Journeys 08:35 – The Rise of Retail Media at Bayer 14:20 – DSP Strategy: Why More Doesn't Always Mean Better Reach 20:02 – Retail Media Networks: On-Site vs. Off-Site Explained 26:41 – Amazon DSP: Threat or Opportunity? 33:17 – Why Traders Deserve More Love in Ad Tech 40:05 – Reporting, AI, and Reducing Friction for Traders 46:28 – SPO Debate: Resellers, Transparency & Control 53:19 – Final Thoughts & Industry Takeaways   Meet Our Guest: Gary Guarnaccia – Ad Tech Partnerships, Bayer https://www.linkedin.com/in/gary-g-16328640/   Ryan Verklin – Retail Media Lead, Bayer https://www.linkedin.com/in/verklin/ https://www.instagram.com/verklin/ https://x.com/verklin   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Send us a textAmazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxuWant to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - What Is Amazon Marketing Cloud?00:42 - Sellers Now Have Full Access to AMC01:45 - AMC Insights Overview03:01 - No-Code Use Cases for Sellers04:16 - Best Use Cases for Ads Over $1K Monthly05:25 - Using AMC for Upsell and Overlap Insights06:20 - Audience Groups for Better Targeting07:40 - Add-to-Cart Audience Retargeting Strategy08:25 - New-to-Brand Audiences for Growth09:18 - Defensive Campaigns With Exposed Audiences10:01 - High Value Segments in Auto Campaigns11:10 - Sponsored Ads With AMC Audience Segments12:00 - Need Help? Partner Support for AMC Setup----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThis video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowthWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Why Ad Budgets Are Scattered Across Platforms00:12 – Ad Budget Split by Brand Size00:42 – Market Share vs Customer Conversion Goals01:18 – Dayparting and Customer Shopping Behavior02:02 – Why Broad Match Is Underrated in 202502:39 – The Rule: Never Negate a Good Keyword03:01 – Weekly Negations and Ad Software03:27 – Why Advertising Should Be Outsourced04:10 – Scaling Ad Budgets the Right Way04:50 – Frequency of Ad Edits and Seasonal Updates05:10 – Backup Ads and Catalog Data Like an Agency06:04 – Expanding Beyond Amazon to DTC06:54 – Growth from Google, Facebook, TikTok, and Websites07:10 – Why DTC Lets You Own the Customer07:42 – AI Ads Will Change Everything in 202508:17 – TikTok Growth and Challenges for Sellers08:44 – The Rise of UGC and Influencer Advertising09:19 – Why Most Brands Can't Learn New Platforms Alone09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to J. Paul Luftman, MD, for joining me on today's episode of “The Art of Medicine with Dr. Andrew Wilner.” Dr. Luftman has been a family and sports physician for 25 years. He is also the author of the new book “The Widowmaker's Gift: Balancing Science and Well-Being in Healthcare.”  Dr. Luftman was prompted to reevaluate life's priorities after a sudden massive heart attack. “The Widowmaker's Gift” describes his healing journey as he began to appreciate his many life stresses and compulsion to always please others, often at the expense of his own emotional well-being. During our 35-minute interview, we discussed his exploration of Western and Eastern philosophies to find a remedy for years of suffering from “Imposter Syndrome” and excessive perfectionism. In his book, Dr. Luftman offers brief, practical exercises for physicians and others to help achieve balance and wellness in their busy lives.  Dr. Luftman also revealed his new venture, “Saturation of Sound,” which he hopes will help others, especially young physicians facing an overload of information and excessive stimulation from nonstop social media and relentless 24/7 news updates. To learn more or to contact Dr. Luftman, check out his website:https://saturationofsound.com @saturationofsound #burnout #impostersyndrome @theartofmedicine Please click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. Follow me on Instagram: @andrewwilnermd X: @drwilner linkedin.com/in/drwilner Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com This production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwil...

1.   César el Abusador a merced de unjuez boricua. Tribunal acusa al peligroso narco dominicano, considerado como elPablo Escobar del Caribe, de violar acuerdo de culpabilidad y este pideretirarlo2.   "Se vio desde PuertoRico": EE.UU. prueba misiles balísticos intercontinentales frente aFlorida en medio de amenazas a Venezuela. La Marina estadounidense confirmó ellanzamiento de cuatro proyectiles Trident con capacidad nuclear en el Caribe,visibles desde Puerto Rico3.   Advierten onda tropical se acerca a Puerto Rico Invest 94Lafectará a Puerto Rico: 4.   DSP gasta $300 mil en comunicaciones y relaciones públicas7.   Perdido el secretario del DRNA sobre el comité de expertos y asesoressobre cambio climático Este es un programa independiente y sindicalizado. Esto significa que este programa se produce de manera independiente, pero se transmite de manera sindicalizada, o sea, por las emisoras y cadenas de radio que son más fuertes en sus respectivas regiones. También se transmite por sus plataformas digitales, aplicaciones para dispositivos móviles y redes sociales.  Estas emisoras de radio son:1.    Cadena WIAC - WYAC 930 AM Cabo Rojo- Mayagüez2.    Cadena WIAC – WISA 1390 AM Isabela3.    Cadena WIAC – WIAC 740 AM Área norte y zona metropolitana4.    WLRP 1460 AM Radio Raíces La voz del Pepino en San Sebastián5.    X61 – 610 AM en Patillas6.    X61 – 94.3 FM Patillas y todo el sureste7.    WPAB 550 AM - Ponce8.    ECO 93.1 FM – En todo Puerto Rico9.    WOQI 1020 AM – Radio Casa Pueblo desde Adjuntas 10. Mundo Latino PR.com, la emisora web de música tropical y comentario Una vez sale del aire, el programa queda grabado y está disponible en las plataformas de podcasts tales como Spotify, Soundcloud, Apple Podcasts, Google Podcasts y otras plataformas https://anchor.fm/sandrarodriguezcotto También nos pueden seguir en:REDES SOCIALES:  Facebook, X (Twitter), Instagram, Threads, LinkedIn, Tumblr, TikTok BLOG:  En Blanco y Negro con Sandra http://enblancoynegromedia.blogspot.com  SUSCRIPCIÓN: Substack, plataforma de suscripción de prensa independientehttps://substack.com/@sandrarodriguezcotto OTROS MEDIOS DIGITALES: ¡Ey! Boricua, Revista Seguros. Revista Crónicas y otrosEstas son algunas de las noticias que tenemos hoy En Blanco y Negro con Sandra. 5.   UPR Arecibo reacciona para darservicio de interprete de señas a estudiante sorda6.  Puerto Rico ante la sociedad geriátrica: ¿estamos listos para rediseñarla vida8.  La gobernadora despachó con un "hablamos después" a lapregunta de periodistas sobre el allanamiento por segunda ocasión a lasoficinas del municipio de Cataño, del PNP, Julio Vasallo9.   En un cambio repentino, Trumpafirma que Ucrania puede ganar la guerra con Rusia con apoyo de la OTAN10.      Súper tifón Ragasa: al menos 14muertos en Taiwán mientras Hong Kong y el sur de China se preparan para elimpacto.11.      Padre de Elon Musk, acusado deabuso sexual infantil 

In this episode of the Digital Signage Today podcast Screenverse CEO David Weinfeld and Screenverse President Adam Malone, both co-founders, share insight with Digital Signage Today editor Judy Mottl on the shift of digital out of home from static signage to a fully digital, data-driven medium.The shift is being driven by technology from digital ad marketplace connections, smarter CMS systems, real-time data, to automated pricing, but also by the marketplace.The two industry leaders also discuss the biggest opportunities for DOOH networks and the top three challenges facing DOOH networks.Weinfeld leads all aspects of Screenverse, including SSP and DSP partnerships, product roadmap and company culture. With over 13 years of experience in digital signage and digital out-of-home media, he has a diverse background that spans from launching DOOH networks to building supply-side sales practices.Malone leads the supply partnerships, finance and marketing departments, focused on keeping people and partners at the center of everything he does. With over 15 years of experience in the out-of-home media sector, he has a successful track record of innovation; leading the growth of DOmedia where he developed new products, partnerships, and international market opportunities.Don't miss an informative discussion about where DOOH is today and where it's headed.[RELATED_MEDIA]

Welcome to a midweek update from Unmade, dropping a little later than usual to accommodate the reporting embargo around this afternoon's Amazon's Upfronts.Further down, Vinyl Group shares sink to a 12 month low.To get maximum value from a paid membership of Unmade, sign up today.Your annual membership gets you tickets to October's Unlock conference on marketing in the nighttime economy; and to Unmade's Compass end-of-year roadshow.You also get access to our paywalled archive.Upgrade today.‘We are ready now': Willie Pang on Amazon's entry into the Australian advertising environment What was most notable about this afternoon's Upfront with Amazon Australia was not so much the content, but the fact that they decided now is the time to hold such an event.This week was something of a coming out moment for Amazon's local operation. It seems like longer ago, but Amazon only launched its Australian website in late 2017, with a local Amazon Ads team starting a couple of years later.This week was the most industry-facing Willie Pang has been since becoming Amazon's country manager two years ago. On Monday we recorded the podcast interview published alongside this post. Yesterday he presented the keynote at REmade, our retail media conference. And tonight he was on stage at Sydney's Hordern Pavilion, talking to the biggest industry audience Amazon has yet addressed in Australia.As Pang put it in our interview: “It took us a couple of years there to build, to scale, and we feel like we are ready now.”The increased profile is a function of the inexorable progress being made by Amazon. Back in 2023 it passed the threshold as Australia's most visited online retail destination. And last year, came the big move - the arrival of an ad tier on Amazon's Prime Video.Unlike other streaming services, the default for users is that advertising tier. That instantly made Amazon one of the biggest players in Australia's connected TV ecosystem.In our interview, Pang claims a five million total audience, although I think I detected a reticence to expand on where that number comes from. That was answered in this afternoon's presentation, with the asterisk “Amazon internal”.Pang said there have been talks with ratings body OzTam. Good. I suspect the market will want independent audience verification.Amazon's challenge now is to get that audience actually watching more Prime Video content.That was a shortcoming revealed at tonight's event. It was an upfront with very few local upfront content announcements. We already knew that Amazon has the ICC cricket and NBA basketball rights. The only new local announcements were a second season of comedy drama Deadloch and an as-yet-untitled AFL documentary from the production team behind Netflix's F1 series Drive to Survive.Prime's content strategy is global rather than local.Not returning, by the looks of it is the Australian edition of workplace comedy The Office. The reviews for the first season were rotten.Instead, the focus was on Amazon's claim to all parts of the marketing funnel, backed with some tech updates. “Full funnel” was the most frequently used phrase of the afternoon. Pang also appears to be coming to the market with more humility than some of the players Amazon is seeking to displace (Cartology in the retail media space, and Google in the online space spring to mind). Says Pang in our interview: “We would love for brands, marketers, agencies to perceive us as firstly, humble and hardworking. And second, that we're here to deliver incredible results and value.”He repeated the words “humble and hard working” on stage this afternoon too. That's a smart position. The message: ‘We can do the same stuff as Google and Meta but we're nicer' might well resonate locally.I suspect that the market will soon be talking about Amazon's demand side platform Performance+ campaign optimisation tool and its audience discovery tool Brand+, in the same breath as Meta's Advantage+ and Google's Performance Max. The naming convention certainly suggests that's the aim.Amazon's DSP now extends across premium partners including Netflix along with Prime, the Amazon retail platform and the company's live streaming platform Twitch.A decade ago, the conversation was what Amazon would do to the market when it finally arrived. Without a shadow of a doubt, Amazon is now here.Vinyl Group hits one-year lowMusic publishing and platforms company Vinyl Group took the biggest tumble on the ASX today as its share price fell to the lowest point in more than a year. Vinyl lost 4.4% to land on a market capitalisation of $119m.Meanwhile Southern Cross Austereo lost 1.7% and Ooh Media lost 1.6%.Among the broadcasters, Seven West Media had the best day, gaining 3.7%.The Unmade Index lost 0.21%, closing on 477.6 points.More from Mumbrella:* How Commonwealth Bank slowly became a national media network* ‘This is hate, pure and simple': Muslim pork ad pulled from awards* Opinion: Why trust actors but not AI?* ASX-listed Lifestyle Communities launches new brand platformToday's podcast was edited by Abe's Audio. Time to leave you to your evening. We'll be back with more tomorrow.Have a great nightToodlepip…Tim BurrowesPublisher - Unmade + Mumbrellatim@unmade.media This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.unmade.media/subscribe

Karriär med framförhållning! Möt Naomi Jensen - tidigare utsedd till ”Nordic Music Biz Top 20 under 30” med erfarenhet från bl.a. management, marknadsföring, distribution och liveproduktion! Vi pratar om hennes resa från drömmen att stå på scen till att istället bygga upp andra artisters karriärer bakom kulisserna - idag i rollen som ”Digital Accounts & Marketing Strategy Manager” på FUGA - del av jätten Downtown Music. Naomi förklarar också vad distributörer faktiskt gör, hur DSP-marknadsföring fungerar i praktiken samt varför framförhållning och kontinuitet är avgörande för att nå ut med sin musik. Hör dessutom om varför många missförstår begreppet "independent" numera, hur man bygger hållbar karriär genom samarbete, samt vikten av att våga sätta sitt välmående först. Lyssna nu! Hosted on Acast. See acast.com/privacy for more information.

Amazon is more competitive than ever. Between rising fees, tariff hikes, and a flood of new sellers, standing out takes more than just great products. Few people understand this reality better than Jason Boyce. An Amazon veteran, Jason launched the very first basketball hoop business on the platform back in 2003, long before Amazon became the giant it is today. After selling his brand, he went on to build a successful agency, Avenue 7 Media, dedicated to helping other Amazon sellers grow. In this episode, Jason reveals why retail media is now essential for growth and how sellers can tap into it to target customers more effectively than ever before. Jason also shares his seven proven avenues for profitable growth, explores how AI is reshaping the future of agencies and entrepreneurs, and gives practical advice for tackling today's biggest challenges, from tariffs to rising fees. We also dive into why discounting and underpricing your products is a losing game, and Jason highlights the macro trends every Amazon entrepreneur should be preparing for in the months ahead. If you want to move beyond survival mode and truly scale your Amazon business, this episode is packed with strategies and insights to help you get there. Topics Discussed in this episode: How Jason started the very first basketball hoop business on Amazon (01:58) Why Jason decided to sell his Amazon business (10:06) The inspiration behind Jason's Amazon agency (12:20) The power of using retail media to grow Amazon businesses (17:12) The ins and outs of Amazon DSP (24:45) Jason's seven avenues for profitable growth (27:32) How AI will impact agencies and entrepreneurs (34:33) How to overcome current market challenges like tariffs and fees (37:43) Why you shouldn't be the cheapest product in your category (44:01) The macro trends that Amazon sellers should prepare for (49:42) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Avenue 7 Media Avenue 7 Lift AI tool waitlist Sit back, grab a coffee, and learn how to dominate the Amazon marketplace using the power of retail media!  

Amazon is more competitive than ever. Between rising fees, tariff hikes, and a flood of new sellers, standing out takes more than just great products. Few people understand this reality better than Jason Boyce. An Amazon veteran, Jason launched the very first basketball hoop business on the platform back in 2003, long before Amazon became the giant it is today. After selling his brand, he went on to build a successful agency, Avenue 7 Media, dedicated to helping other Amazon sellers grow. In this episode, Jason reveals why retail media is now essential for growth and how sellers can tap into it to target customers more effectively than ever before. Jason also shares his seven proven avenues for profitable growth, explores how AI is reshaping the future of agencies and entrepreneurs, and gives practical advice for tackling today's biggest challenges, from tariffs to rising fees. We also dive into why discounting and underpricing your products is a losing game, and Jason highlights the macro trends every Amazon entrepreneur should be preparing for in the months ahead. If you want to move beyond survival mode and truly scale your Amazon business, this episode is packed with strategies and insights to help you get there. Topics Discussed in this episode: How Jason started the very first basketball hoop business on Amazon (01:58) Why Jason decided to sell his Amazon business (10:06) The inspiration behind Jason's Amazon agency (12:20) The power of using retail media to grow Amazon businesses (17:12) The ins and outs of Amazon DSP (24:45) Jason's seven avenues for profitable growth (27:32) How AI will impact agencies and entrepreneurs (34:33) How to overcome current market challenges like tariffs and fees (37:43) Why you shouldn't be the cheapest product in your category (44:01) The macro trends that Amazon sellers should prepare for (49:42) Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter Avenue 7 Media Avenue 7 Lift AI tool waitlist Sit back, grab a coffee, and learn how to dominate the Amazon marketplace using the power of retail media!  

The Best of Five Years! Enjoy clips from the following DSP episodes (these are NOT IN ORDER of what is played in this pod!) TOS: Where My Son is Concerned TOS Part1: Mother of the House of Silicon (With Guest, Austin Smith) TNG: Here Comes Frazier TNG Part II: Riker F*cks for Diplomacy! DS9: Moggie's Got the Lobes DS9: She Becomes Kai and Then We Cry DS9: A Scarier Possession of Keiko O'Brien VOY: He Built Her a Bathtub!!! VOY: Decompile the Wife (Part 2) VOY: Must Have Been Something You Assimilated VOY: The Tuvok Orchard ENT: Kiss and Repair: The exotism of the Apothecary Woman DSC: Imagine We Are In the Rebel Tent DSC Part 1: Measure of a Woman (with Guest, Spotted Girafe) LOW: Alternate Dimension Technology Recovery Girls Trip PIC: Sometimes the Tesla Hits Back SNW: Slaying the Citizens of Canada Via Chess SNW: Derailed Again By Hot Spock Special Release: Brighten the Corner Where You Are (With Guest, John Billingsley!) Special Release: Elevator Pagh Reading Special Release: Ladies of Star Trek Special Release: As the Kids Say, "Relatable" (With Guest, Una McCormack) Lets do five more years!

The DSP continue to push deep conversation this week as they welcome musician, OkBynes back to the pod this week to sit and discuss: Biggest Life Lessons (2:15), OkBynes Music Journey (9:50), Dream Collaboration (25:20), The Bridge In Music (34:15), Definition Of Pop Music (45:27), Spotify's New DM Feature (55:18), Movie Trauma (1:10:00), Life Before Social Media (1:16:40),Death of a Pet (1:22:30), and much,much more… Host: Rhys - Twitter: @Raw_like_me - Instagram: Rawlikeme, Mark Brown - Twitter: @Mister2Drink - Instagram: Mister2Drink - Kaydia - Instagram: @kay.veronica.fennella - Twitter: @KSmall91 - OKbynes - Instagram: OKbynes - TikToc: Okbynes Websites https://differentstrokespodcast.onpodium.com/ https://open.spotify.com/playlist/3xgxN3WbPiUEPTMWxvopKV?si=fCpm_fQXRFCYRCQo8jZETg https://www.tiktok.com/@differentsrokespod https://markanthonyphotography.online/

1. Abogado de comerciantes en el foro federal explica el esquema que involucra al actual Defensor de Personas con Impedimentos, David Figueroa cuyo nombramiento cuelga de un hilo. Hoy converso extensamente con el Lcdo. José Enrico Valenzuela de los serios conflictos de interés que tiene este nominado, al que la gobernadora no retirará el nombramiento.2. Discriminan contra estudiante sorda en la UPR de Arecibo porque no le quieren dar intérprete y Rehabilitación Vocacional no actúa. En pleno mes de la comunidad sorda vengo con el detalle.3. Todo un éxito el último concierto de la residencia de Bad Bunny, hizo historia nuevamente4. Siguen los asesinatos sin parar en PR5. Sindicato de manejadores de emergencias acusan al DSP y NMEAD de obstaculizar negociación colectiva6. “Disputa interna” de LUMA y el desgobierno local y federal atrasan la reconstrucción de la red eléctrica7. Venezuela confirma que envío carta a Trump para establecer una “conversación directa y franca”, pero el presidente de EEUU no dice nadaEste es un programa independiente y sindicalizado. Esto significa que este programa se produce de manera independiente, pero se transmite de manera sindicalizada, o sea, por las emisoras y cadenas de radio que son más fuertes en sus respectivas regiones. También se transmite por sus plataformas digitales, aplicaciones para dispositivos móviles y redes sociales. Estas emisoras de radio son:1. Cadena WIAC - WYAC 930 AM Cabo Rojo- Mayagüez2. Cadena WIAC – WISA 1390 AM Isabela3. Cadena WIAC – WIAC 740 AM Área norte y zona metropolitana4. WLRP 1460 AM Radio Raíces La voz del Pepino en San Sebastián5. X61 – 610 AM en Patillas6. X61 – 94.3 FM Patillas y todo el sureste7. WPAB 550 AM - Ponce8. ECO 93.1 FM – En todo Puerto Rico9. WOQI 1020 AM – Radio Casa Pueblo desde Adjuntas 10. Mundo Latino PR.com, la emisora web de música tropical y comentarioUna vez sale del aire, el programa queda grabado y está disponible en las plataformas de podcasts tales como Spotify, Soundcloud, Apple Podcasts, Google Podcasts y otras plataformas https://anchor.fm/sandrarodriguezcottoTambién nos pueden seguir en:REDES SOCIALES: Facebook, X (Twitter), Instagram, Threads, LinkedIn, Tumblr, TikTokBLOG: En Blanco y Negro con Sandra http://enblancoynegromedia.blogspot.comSUSCRIPCIÓN: Substack, plataforma de suscripción de prensa independientehttps://substack.com/@sandrarodriguezcottoOTROS MEDIOS DIGITALES: ¡Ey! Boricua, Revista Seguros. Revista Crónicas y otrosEstas son algunas de las noticias que tenemos hoy En Blanco y Negro con Sandra.

DARKSYDEPHIL EXPOSED! He did nothing wrong, he did everything right!Music by Karl Casey @WhiteBatAudioPlease subscribe to our new clips channel here - https://www.youtube.com/@Truthseekersclips Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show : https://buymeacoffee.com/truthseekersMusic videos by Simon Fly.Visit our website here : https://truthseekershow.comJoin our patreon here : https://www.patreon.com/c/stevencambianSubscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambianJoin our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COM Any amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support.Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM

In this MadTech Podcast episode, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still, and Rich Ashton, managing partner at FirstPartyCapital.  They look at the US Federal Trade Commission launching an investigation into whether Amazon and Google misled advertisers, and a new partnership which will bring Netflix's premium ad inventory to Amazon's DSP, Amazon Ads.  They also discuss the latest M&A activity in the ad tech scene, including Bending Spoons' acquisition of Vimeo, and Vitruvian Partners buying a majority sake in healthcare DSP DeepIntent. 

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as leveraging AI to scale first-party data, the evolving future of the open web, and the intricacies of curation and transaction IDs (TIDs), emphasizing how publishers can regain control and succeed in a dynamic environment. The latter part of the episode covers industry updates, including mergers and acquisitions, shifts in DSPs, AI-driven creative tools, legal challenges facing Google, and the completion of the TikTok US deal. Takeaways ArcSpan helps publishers unify data and scale audiences. Publishers should expand beyond logged-in users using AI and surveys. Third-party validation boosts buy-side confidence. The open web is evolving, not dying. Curation can be a revenue opportunity if it is transparent. TIDs raise questions about fairness. M&A shows AI merging with media solutions. DSP competition is intensifying. Agencies are shifting towards AI workflows. Legal pressures on Google are increasing. Chapters00:00 - Ari and Eric introduce Art Muldoon from ArcSpan.02:00 - Explanation of Aggregate, Amplify, Activate.06:30 - Strategies for making 100% of audiences addressable.09:30 - Market caution and publisher pain points discussed.12:00 - How ArcSpan builds confidence on the buy-side.15:00 - Is it an opportunity or are margins being siphoned?17:00 - Comparing gaming, news, and sports publishers.19:00 - Reformulation, AI's role, and the future of publishing.21:00 - TIDs, Prebid, and the risks of arbitrage.25:00 - Partnerships: Rembrandt + Spaceback, Verve + Captify.30:00 - Amazon's GenAI tools and Yahoo's discount strategy vs. TTD.35:00 - Agency transformation insights.38:00 - Privacy remedies and lawsuits involving Magnite & Pubmatic.42:00 - Discussion on a US-led governance framework.45:00 - Reflections and a preview of next week. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you chasing clout—or chasing purpose? In a world where everyone's trying to fit in, what happens when one artist dares to stand out, speak truth, and inspire change through every bar?In this motivational and inspirational episode, Reginald D sits down with CHAMPP, the Atlanta-based hip hop artist whose name was born on the baseball field and redefined in the booth. From growing up in Atlanta's legendary rap scene to becoming the only Cyber Cypher Champion on BeatStars, Champp drops wisdom on how to stay authentic, create from a place of healing, and push past doubt to leave a real legacy.Champp & Dallas Austin Song: "City Too Busy to Hate" - Theme for the Atlanta Feature Documentary "Games in Black and White." Available across streaming platforms worldwide. Also available on all Delta Airline Flights.If you've ever felt stuck in the noise of comparison, pressure to conform, or unsure of how to turn your story into strength—this conversation is for you.Mindset Mastery: Learn how CHAMPP overcame obstacles as an independent artist and used competition to sharpen his craft.Creative Fuel: Discover how creating music became therapy—and how you can channel pain into purpose.Legacy Building: Hear how CHAMPP is using his platform to shift culture, launch his merch line, and inspire others to walk in greatness.Tap into this motivational speech-meets-Hip Hop Rap masterclass and hear why CHAMPP says, "If it ain't two P's, it ain't me."Champp's Contact Info:Instagram - https://www.instagram.com/the_champpMusic: WHO U GON BE by ChamppMusic Available on: Apple Music, Spotify, YouTube Music, Title & on all DSP'sMerch Collectionmotivational speech, inspirational podcast, Atlanta hip hop, purpose-driven rap,  rap, rapper, music, mindset, Beatstars cypher, overcoming self-doubt, legacy, Christian, Atlanta rap scene, faith, Dallas Austin, JC Horn, Carolina Panthers, Matt Olson, Atlanta Braves, Dallas Austin Distribution (DAD), Delta Airlines, hip hop, Atlanta, Kendrick LamarSend us a textSupport the showFor daily motivation and inspiration, subscribe and follow Real Talk With Reginald D on social media:Instagram: realtalkwithreginaldd TikTok: @realtalkregd Youtube: @realtalkwithreginald Facebook: realtalkwithreginaldd Twitter Real Talk With Reginald D (@realtalkRegD) / TwitterWebsite: Real Talk With Reginald D https://www.realtalkwithreginaldd.com Real Talk With Reginald D - Merchandise

In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication, and how to connect brand awareness with demand generation for better results. We explore the importance of aligning creative messaging with funnel stages, why programmatic often serves as the accelerator in B2B, and how intent data can transform targeting strategies. Rosey also breaks down common mistakes marketers make when siloing brand and demand teams—and how to build campaigns that nurture leads and maximize conversions. Finally, we discuss the role of AI in programmatic, how marketers can use it responsibly to turn data into insights, and why storytelling is still at the heart of every great campaign. If you've ever wondered how to truly connect the dots in B2B programmatic, this episode is packed with clarity and actionable takeaways.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 02:14 – Rosey's Career Journey: From Broadcast to Programmatic 05:02 – What Brand-to-Demand Really Means in B2B 09:28 – Content Syndication Explained 15:10 – Why Programmatic Accelerates the Funnel 18:47 – The Role of Intent Data in Campaigns 23:19 – Aligning Creative Messaging With the Funnel 28:44 – Using Analytics & GA4 to Tell a Better Story 34:26 – AI as a Tool for Insights & Optimization 41:57 – Rosey's Words of Wisdom for Programmatic Marketers   Meet Our Guest: Rosey Sutton, LeadSwell https://www.linkedin.com/in/rosalinesutton/   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Unlock the power of Amazon Marketing Cloud (AMC) and geo-targeting to transform your advertising strategy! Once available only to high-budget DSP advertisers, these sophisticated tools are now accessible to all Amazon sellers, opening new possibilities for targeted marketing that delivers exceptional returns.Through a fascinating case study of a pool equipment brand, we explore how strategic geo-targeting solves one of the most frustrating challenges for seasonal products. By focusing advertising dollars exclusively on regions with year-round pool usage (like Southern California, Texas, Florida, and Arizona), sellers can maintain profitable advertising during traditional off-seasons while connecting with their highest-value customers. Imagine knowing that your Phoenix customers replace pool equipment annually while Michigan customers might use the same tools for years – that's the kind of insight that transforms how you target your advertising.AMC's implementation varies across Amazon's advertising ecosystem, with different capabilities for DSP, Sponsored Display, Sponsored Products, and Sponsored Brands. We break down exactly how each platform utilizes geographic data, from true filtering to bid modifiers, and explain how to access these powerful tools even without programming expertise. The conversation expands to cover B2B audience targeting, revealing how these professional customers often deliver significantly higher average order values and better conversion rates than standard consumers.What makes this strategy particularly powerful is how targeted advertising creates a virtuous cycle between ad performance and organic visibility. By directing your spend toward audiences with higher conversion rates, you effectively "signal" to Amazon's algorithms that your products deserve better organic placement. Whether you're struggling with seasonal fluctuations or simply looking to maximize your advertising ROI, these advanced targeting capabilities represent the future of Amazon advertising – and the time to start implementing them is now.

Today in the business of podcasting: Amazon's DSP signs with SiriusXM for audio, explaining the SlopAds fraud scheme, and industry execs discuss the communication needs of premium content.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: Amazon's DSP signs with SiriusXM for audio, explaining the SlopAds fraud scheme, and industry execs discuss the communication needs of premium content.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there's been a flurry of ad tech deals this month. And they have one thing in common: AI.

Melody Johnson, Director of Education and Professional Development at Arc of Monroe, shares her personal and professional journey in the field of intellectual and developmental disabilities (IDD). Growing up in a family that provided care for individuals transitioning out of institutions, Melody was deeply influenced by her mother's progressive approach to fostering independence. Her career evolved from direct support professional (DSP) roles to leadership in workforce transformation and training. She discusses how COVID-19 reshaped training delivery, increasing accessibility through virtual platforms while also highlighting the trauma and isolation experienced by people with disabilities. Melody emphasizes the importance of trauma-informed care, shifting perspectives from “what's wrong with you” to “what happened to you.” She shares meaningful stories from her time as a DSP, including organizing enriching trips for individuals she supported. In her closing advice, she encourages inclusive community interactions, early exposure for children to diverse environments, and recognizes the deeply rewarding nature of working in the IDD field—not as a calling for angels, but for those who care.

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Barry Prizant, PhD, for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner! Dr. Prizant is the author of “Uniquely Human” and co-host with Dave Finch of the highly successful “Uniquely Human “podcast. Dr. Prizant has more than 50 years of experience working with people with autism. He began working with children with disabilities as a teenager and never stopped. Dr. Prizant is one of the developers of the SCERTS (SC-social communication, ER-emotional regulation, TS-transactional support) model for children and adults with autism spectrum disorder and their families. He has authored 150 scholarly articles and chapters and frequently lectures on autism. During our 45-minute discussion, Dr. Prizant defined autism and neurodiversity. He also addressed the apparent rising incidence of autism. We talked about the challenges that many people with autism face, as well as the fact that 10-15% possess “savant” abilities. Dr. Prizant shared his perspective on ABA (Applied Behavior Analysis) therapy, which is often prescribed to newly diagnosed children with autistic spectrum disorder. He contrasted ABA therapy with DRBI (Developmental Relationship-Based Intervention), a therapeutic approach that fosters meaningful relationships in order to enhance communication skills. Dr. Prizant expressed concerns that many ABA therapists are not trained in child development and may not fully understand a child's behavior. We discussed Steve Silberman's landmark book “Neurotribes,” perhaps the most comprehensive book on the history of autism ever written. I've read both “Uniquely Human” and “Neurotribes,” and highly recommend both of them. (“Uniquely Human” is an easier read, and I would start with that one!) In a recent episode of the “Uniquely Human” podcast, Dr. Prizant paid tribute to Steve Silberman, who recently passed away. Here's the Please click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. Follow me on Instagram: @andrewwilnermd X: @drwilner linkedin.com/in/drwilner Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com This production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwil...

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency growth, changing the position of regional and agency brand CEOs. Plus, Netflix announced it would make ad inventory available through Amazon's DSP. The partnership is a milestone in both companies' ad journeys—read more on the implications. And Goodby Silverstein & Partners named Sarah Thompson as its first-ever CEO. Go inside the reasons why. Dig deeper on the topics mentioned in this week's episode: ~The meaning of agency holding companies' changing power dynamics ~Dentsu's strategy to stand out amid industry M&A ~Behind the scenes of the updated “How Many Licks” campaign ~Listen to Little Caesar's CMO talk sports marketing strategy

In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB's Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they're being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you've ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback.  Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here:  https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB's Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng   Meet Our Guest: Angelina Eng, IAB https://www.linkedin.com/in/angelinaeng   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw     Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Cookies are out, context is in. People Inc.'s Jonathan Roberts joins The Big Impression to talk about how America's biggest publisher is using AI to reinvent contextual advertising with real-time intent.From Game of Thrones maps to the open web, Roberts believes content is king in the AI economy. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler, and welcome to this edition of The Big Impression. Today we're looking at how publishers are using AI to reinvent contextual advertising and why it's becoming an important and powerful alternative to identity-based targeting. My guest is Jonathan Roberts, chief Innovation Officer at People Inc. America's largest publisher, formerly known as Meredith. He's leading the charge with decipher an AI platform that helps advertisers reach audiences based on real time intent across all of People Inc. Site and the Open Web. We're going to break down how it works, what it means for advertisers in a privacy first world and why Jonathan's side hustle. Creating maps for Game of Thrones has something for teachers about building smarter ad tech. So let's get into it. One note, this episode was recorded before the company changed its name. After the Meredith merger, you had some challenges getting the business going again. What made you realize that sort of rethinking targeting with decipher could be the way to go?Jonathan Roberts (01:17):We had a really strong belief and always have had a strong belief in the power of great content and also great content that helps people do things. Notably and Meredith are both in the olden times, you would call them service journalism. They help people do things, they inspire people. It's not news, it's not sports. If you go to Better Homes and Gardens to understand how to refresh your living room for spring, you're going to go into purchase a lot of stuff for your living room. If you're planting seeds for a great garden, you're also going to buy garden furniture. If you're going to health.com, you're there because you're managing a condition. If you're going to all recipes, you're shopping for dinner. These are all places where the publisher and the content is a critical path on the purchase to doing something like an economically valuable something. And so putting these two businesses together to build the largest publisher in the US and one of the largest in the world was a real privilege. All combinations are hard. When we acquired Meredith, it is a big, big business. We became the largest print publisher overnight.(02:23):What we see now, because we've been growing strongly for many, many quarters, and that growth is continuing, we're public. You can see our numbers, the performance is there, the premium is there, and you can always sell anything once. The trick is will people renew when they come back? And now we're in a world where our advertising revenue, which is the majority of our digital revenue, is stable and growing, deeply reliable and just really large. And we underpin that with decipher. Decipher simply is a belief that what you're reading right now tells a lot more about who you are and what you are going to do than a cookie signal, which is two days late and not relevant. What you did yesterday is less relevant to what you need to do than what you're doing right now. And so using content as a real time predictive signal is very, very performant. It's a hundred percent addressable, right? Everyone's reading content when we target to, they're on our content and we guaranteed it would outperform cookies, and we run a huge amount of ad revenue and we've never had to pay it in a guarantee.Damian Fowler (03:34):It's interesting that you're talking about contextual, but you're talking about contextual in real time, which seems to be the difference. I mean, because some people hear contextually, they go, oh, well, that's what you used to do, place an ad next to a piece of content in the garden supplement or the lifestyle supplement, but this is different.Jonathan Roberts (03:53):Yes. Yeah. I mean, ensemble say it's 2001 called and once it's at Targeting strategy back, but all things are new again, and I think they're newly fresh and newly relevant, newly accurate because it can do things now that we were never able to do before. So one of the huge strengths of Meredith as a platform is because we own People magazine, we dominate entertainment, we have better homes and gardens and spruce, we really cover home. We have all recipes. We literally have all the recipes plus cereal, seeds plus food and wine. So we cover food. We also do tech, travel, finance and health, and you could run those as a hazard brands, and they're all great in their own, but there's no network effect. What we discovered was because I know we have a pet site and we also have real simple, and we know that if you are getting a puppy or you have an aging dog, which we know from the pet site, we know you massively over index for interest in cleaning products and cleaning ideas on real simple, right?Damian Fowler (04:55):Yeah.Jonathan Roberts (04:55):This doesn't seem like a shocking conclusion to have, but the fact that we have both tells us both, which also means that if you take a health site where we're helping people with their chronic conditions, we can see all the signals of exactly what help you need with your diet. Huge overlaps. So we have all the recipe content and we know exactly how that cross correlates with chronic conditions. We also know how those health conditions correlate into skincare because we have Brody, which deals with makeup and beauty, but also all the skincare conditions and finance, right? Health is a financial situation as much as it is a health situation, particularly in the us. And so by tying these together, because most of these situations are whole lifestyle questions, we can understand that if you're thinking about planning a cruise in the Mediterranean, you're a good target for Vanguard to market mutual funds to. Whereas if we didn't have both investipedia and travel leisure, we couldn't do that. And so there's nothing on that cruise page, on the page in the words that allows you to do keyword targeting for mutual funds.(05:55):But we're using the fact that we know that cruise is a predictor of a mutual fund purchase so that we can actually market to anyone in market per cruise. We know they've got disposable income, they're likely low risk, long-term buy andhold investors with value investing needs. And we know that because we have these assets now, we have about 1500 different topics that we track across all of DDM across 1.5 million articles, tens of millions of visits a day, billions a year. If you just look at the possible correlations between any of those taxonomies that's over a million, or if we go a level deeper, over a hundred million connected data points, you can score. We've scored all of them with billions of visits, and so we have that full map of all consumers.Damian Fowler (06:42):I wanted to ask you, of course, and you always get this question I'm sure, but you have a pretty unusual background for ad tech theoretical physics as you mentioned, and researcher at CERN and Mapmaker as well for Game of Thrones, but this isn't standard publisher experience, but how did all that scientific background play into the way you approached building this innovation?Jonathan Roberts (07:03):Yeah, I think when I first joined the company, which was a long time ago now, and one of the original bits of this company was about.com, one of the internet oh 0.1 OG sites, and there was daily data on human interest going back to January 1st, 2000 across over a thousand different topics. And in that case, tens of millions of articles. And the team said, is this useful? Is there anything here that's interesting? I was like, oh my god, you don't know what you've got because if you treat as a physicist coming in, I looked at this and was like, this is a, it's like a telescope recording all of human interest. Each piece of content is like a single pixel of your telescope. And so if somebody comes and visit, you're like, oh, I'm recording the interest of this person in this topic, and you've got this incredibly fine grained understanding of the world because you've got all these people coming to us telling us what they want every day.(08:05):If I'm a classic news publisher, I look at my data and I find out what headlines I broke, I look at my data and I learn more about my own editorial strategy than I do about the world. We do not as much tell the world what to think about. The world tells us what they care about. And so that if you treat that as just a pure experimental framework where this incredible lens into an understanding of the world, lots of things are very stable. Many questions that people ask, they always ask, but you understand why do they ask them today? What's causing the to what are the correlations between what they are understanding around our finance business through the financial crash, our health business, I ran directly through COVID. So you see this kind of real time change of the world reacting to big shocks and it allows you to predict what comes next, right? Data's lovely, but unless you can do something with it, it's useless.Damian Fowler (08:59):It's interesting to hear you talk about that consistency, the sort of predictability in some ways of, I guess intense signals or should we just say human behavior, but now we've got AI further, deeper into the mix.Jonathan Roberts (09:13):So we were the first US publisher to do a deal with open ai, and that comes in three parts. They paid for training on our content. They also agreed within the contract to source and cite our content when it was used. And the third part, the particularly interesting part, is co-development of new things. So we've been involved with them as they've been building out their search product. They've been involved with us as we've been evolving decipher, one of the pieces of decipher is saying, can I understand which content is related to which other content? And in old fashioned pre AI days when it was just machine learning and natural language processing, you would just look at words and word occurrence and important words, and you'd correlate them that way. With ai, you go from the word to the concept to the reasoning behind it to a latent understanding of these kind of deeper, deeper connections.(10:09):And so when we changed over literally like, is this content related to that content? Is this article similar in what it's treating to that article? If they didn't use the same words but they were talking about the same topic, the previous system would've missed it. This system gets deeper. It's like, oh, this is the same concept. This is the same user need. These are the same intentions. And so when we overhauled this kind of multimillion point to point connection calculation, we drastically changed about 30% of those connections and significantly improved them, gives a much reacher, much deeper understanding of our content. What we've also done is said, and this is a year thing that we launched it at the beginning of the year, we have decipher, which runs on site. We launched Decipher Plus Inventively named right? I like it. We debated Max or Max Plus, but we went with Plus.(10:59):And what this says is we understand the user intent on our sites. We know when somebody's reading content, we have a very strong predictor model of what that person's going to need to do next. And we said, well, we're not the only people with intent driven content and intent driven audiences. So we know that if you're reading about newborn health topics, you are three and a half times more likely than average to be in market for a stroller. We're not the only people that write about newborn health. So we can find the individual pages on the rest of the web that do talk about newborn health, and we can unlock that very strong prediction that this purchase intent there. And so then we can have a premium service that buy those ads and delivers that value to our clients. Now we do that mapping and we've indexed hundreds of premium domains with opening eyes vector, embedding architecture to build that logic.Damian Fowler (11:56):That's fascinating. So in lots of ways, you're helping other publishers beyond your owned and operated properties.Jonathan Roberts (12:02):We believed that there was a premium in publishing that hadn't been tapped. We proved that to be true. Our numbers support it. We bet 2.7 billion on that bet, and it worked. So we really put our money where our mouth is. We know there's a premium outside of our walls that isn't being unlocked, and we have an information advantage so we can bring more premium to the publishers who have that quality content.Damian Fowler (12:24):I've got lots of questions about that, but one of them is, alright. I guess the first one is why have publishers been so slow out of the starting blocks to get this right when on the media buying side you have all of this ad tech that's going on, DSPs, et cetera.Jonathan Roberts (12:42):I think partly it's because publishers have always been a participant in the ad tech market off to one side. I put this back to the original sin of Ad Tech, which is coming in and saying, don't worry about it, publishers, we know your audience better than you ever will. That wasn't true then, and it's not true today, but Ad Tech pivoted the market to that position and that meant the publishers were dependent upon ad Tech's understanding of their audience. Now, if you've got a cookie-based understanding of an audience, how does a publisher make that cookie-based audience more valuable? Well, they don't because you're valuing the cookie, not the real time signal. And there is no such thing as cookie targeting. It's all retargeting. All the cookie signal is yesterday Signal. It's only what they did before they came to your site, dead star like or something, right? The publisher definitionally isn't influencing the value of that cookie. So an ad tech is valuing the cookie. The only thing the publisher can do to make more money is add scale, which is either generate clickbait because that's the cheapest way to get audience scale or run more ads on the page.(13:57):Cookies as a currency for advertising and targeting is the reason we currently have the internet We deserve, not the internet we want because the incentive is to cheap scale. If instead you can prove that the content is driving the value, the content is driving the decision and the content is driving the outcome, then you invest in more premium content. If you're a publisher, the second world is the one you want. But we had a 20 year distraction from understanding the value of content. And we're only now coming back to, I think one thing I'm very really happy to see is since we launched a cipher two years ago, there are now multiple publishers coming out with similarly inspired targeting architecture or ideas about how to reach quality, which is just a sign that the market has moved, right? Or the market moving and retargeting still works. Cookies are good currency, they do drive performance. If they didn't, it would never worked in the first place. But the ability to understand and classify premium content at web scale, which is what decipher Plus is a map for all intent across the entire open web is the thing that's required for quality content to be competitive with cookies as targeting mechanism and to beat it atDamian Fowler (15:15):Scale. You mentioned how this helps you reach all these third party sites beyond your properties. How do you ensure that there's still quality in the, there's quality content that match the kind of signals that makes decipher work?Jonathan Roberts (15:32):Tell me, not all content on the internet is beautiful, clean and wonderful. Not allDamian Fowler (15:36):Premium is it?Jonathan Roberts (15:36):I know there's a lot of made for arbitrage out there. Look, we, we've been a publisher for a long time. We've acquired a lot of publishers over the years, and every time we have bought a publisher, we have had to clean up the content because cheap content for scale is a siren call of publishing. Like, oh, I can get these eyeballs cheaper. Oh, wonderful. I know I just do that. And everyone gives it on some level to that, right? So we have consistently cleaned up content libraries every time we've acquired publishers. Look at the very beginning about had maybe 10 to 15 million euros. By the time we launched these artists and these individual vertical sites were down to 250,000 pages of content. It was a bigger business and it was a better business. The other side is the actual ad layout has to be good,Damian Fowler (16:29):ButJonathan Roberts (16:29):Every time we've picked up a publisher, we've removed ads from the site. Increase, yeah, experience quality,Damian Fowler (16:33):Right?Jonathan Roberts (16:36):Because we've audited multiple publishers for the cleanup, we have an incredibly detailed understanding of what quality content is. We have lots of, this is our special skill as a publisher. We can go into a publisher, identify the content and see what's good.Damian Fowler (16:54):Is that part of your pitch as it were, to people who advertisers?Jonathan Roberts (16:58):We work lots of advertisers. We're a huge part of the advertising market because we cover all the verticals. We have endemics in every space. If you're trying to do targeting based on identity, we have tens of millions of people a day. It'll work. You will find them with us, we reach the entire country every month. We are a platform scale publisher. So at no point do we saying don't do that, obviously do that, right? But what we're saying is there's a whole bunch of people who you can't identify, either they don't have cookies or IDs or because the useful data doesn't exist yet. It's not attached to those IDs. So incremental, supplementary and additional to reach the people in the moment with a hundred percent addressability, full national reach, complete privacy compliance, just the content, total brand safety. And we will put these two things side by side and we will guarantee that the decipher targeting will outperform the cookie targeting, which isn't say don't do cookie targeting, obviously do it. It works, it's successful. This is incremental and also will outperform. And then it just depends on the client, right? Some people want brand lift and brand consideration. They want big flashy things. We run People Magazine, we host the Grammy after party. We can do all the things you need from a large partner more than just media, but also we can get you right down to, for some partners with big deals, we guarantee incremental roas,Damian Fowler (18:26):ActualJonathan Roberts (18:26):In-store sales, incremental lift.Damian Fowler (18:29):So let's talk about roas. What's driving advertisers to lean in so heavily?Jonathan Roberts (18:34):Well, I think everybody's seen this over the last couple of years. In a high interest or environment, the CMOs getting asked, what's the return on my ad spend? So whereas previously you might've just been able to do a big flashy execution or activation. Now everybody wants some level of that media spend to be attributable to lift to dollars, to return to performance, because every single person who comes through our sites is going to do something after they come. We're never the last stop in that journey, and we don't sell you those garden seeds. We do not sell you the diabetes medication directly. We are going to have to hand you off to a partner who is going to be the place you take the economic action. So we are in the path to purchase for every single purchase on Earth.(19:19):And what we've proven with decipher is not only that we can be in that pathway and put the message in the path of that person who is going to make a decision, has not made one yet. But when we put the messaging in front of it of that person at the time, it changes their decisions, which is why it's not just roas, which could just be handing out coupons in the line to the pizza store. It's incremental to us, if you did not do this, you would have made less money. When you do this, you'll make more money. And having got to a point where we've now got multiple large campaigns, both for online action and brick and mortar stores that prove that when we advertise the person at this moment, they change their decision and they make their brand more money. Turns out that's not the hardest conversation to have with marketers. Truly, truly, if you catch people at the right moment, you will change their mind.Damian Fowler (20:10):They'll happily go back to their CFO and say, look at this. This is workingJonathan Roberts (20:15):No controversially at can. During the festival of advertising that we have as a publisher, we may be the most confident to say, you know what? Advertising works.Damian Fowler (20:27):You recently brought in a dedicated president to leadJonathan Roberts (20:30):Decipher,Damian Fowler (20:30):Right? So how does that help you take what started out as this in-house innovation that you've been working on and turn it into something even bigger?Jonathan Roberts (20:39):Yeah, I think my background is physics. I was a theoretical physicist for a decade. Theoretical physicists have some good and bad traits. A good trait is a belief that everything can be solved. Because my previous job was wake up in the morning and figure out how the universe began and like, well, today I'll figure it out. And nobody else has, right? There's a level of, let's call it intellectual confidence or arrogance in that approach. How hard can it be? The answer is very, but it also means you're a little bit of a diante, right? You're coming like, oh, it's ad tech. How hard can it be? And the just vary, right? So there's a benefit. I mean, I've done a lot of work in ad tech over the last couple of years. Jim Lawson, our president of Decipher, ran a publicly listed DSP, right? He was a public company, CEO, he knows this stuff inside a and back to front, Lindsay Van Kirk on the Cipher team launched the ADN Nexus, DSP, Patrick McCarthy, who runs all of our open web and a lot of our trade desk partnerships and the execution of all of the ways we connect into the entire ecosystem.(21:38):Ran product for AppNexus. Sam Selgin on the data science team wrote that Nexus bitter. I've got a good idea where we're going with this and where we should go with this and the direction we should be pointed in. But we have seasoned multi-decade experience pros doing the work because if you don't, you can have a good idea and bad execution, then you didn't do anything. Unless you can execute to the highest level, it won't actually work. And so we've had to bring in, I'm very glad we have brought in and love having them on the team. These people who can really take the beginnings of what we have and really take this to the scale that needs to be. Decipher. Plus is a framework for understanding user intent at Webscale and getting performance for our clients and unlocking a premium at Webscale. That is a huge project to go after and pull off. We have so many case studies proving that it will work, but we have a long way to go between where we are and where this thing naturally gets to. And that takes a lot of people with a lot of professional skills to go to.Damian Fowler (22:43):What's one thing right now that you're obsessed with figuring outJonathan Roberts (22:46):To take a complete left turn, but it is the topic up and down the Cosette this summer. There isn't currently any viable model for information economy in an AI future. There's lots of ideas of what it would be, but there isn't a subtle marketplace for this. We've got a very big two-sided marketplace for information. It's called Google and search. That's obviously changing. We haven't got to a point to understand what that future is. But if AI is powered by chips, power and content, if you're a chip investor, you're in a good place. If you're investing energy, you're in a good place of the three picks and shovels investments, content is probably the most undervalued at the moment. Lots of people are starting to realize that and building under the hood what that could look like. How that evolves in the next year is going to really determine what kind of information gets created because markets align to their incentives. If you build the marketplace well, you're going to end up with great content, great journalism, great creativity. If you build it wrong, you're going to have a bunch of cheap slop getting flooded the marketplace. And we are not going to fund great journalism. So that's at a moment in time where that future is getting determined and we have a very strong set of opinions on the publishing side, what that should look like. And I am very keen to make sure it gets done. You soundDamian Fowler (24:17):Optimistic.Jonathan Roberts (24:19):A year ago, the VCs and the technologists believed if you just slammed enough information into an AI system, you'd never need content ever again. And that the brain itself was the moat. Then deep seek proved that the brain wasn't a moat. That reasoning is a commodity because we found out that China could do it cheaper and faster, and we were shocked, shocked that China could do it cheaper and faster. And then the open source community rebuilt deep to in 48 hours, which was the real killer. So if reasoning is a commodity, which it is now, then content is king, right? Because reasoning on its own is free, but if you're grounding it in quality content, your answer's better. But the market dynamics have not caught up to that reality. But that is the reality. So I am optimistic that content goes back to our premium position in this. Now we just have to do all the boring stuff of figuring out what a viable marketplace looks like, how people get paid, all of this, all the hard work, but there's now a future model to align to.Damian Fowler (25:23):I love that. Alright, I've got to ask you this question. It's the last one, but I was going to ask it. You spent time building maps, visualizing data, and I've looked at your site, it's brilliant. Is there anything from that side of your creativity that helped you think differently about building say something like decipher?Jonathan Roberts (25:42):Yeah. So I think it won't surprise anyone to find out that I'm a massive nerd, right? I used to play d and d, I still do. We have my old high school group still convenes on Sunday afternoons, and we play d and d over Discord. Fantasy maps have been an obsession of mine for a long time. I did the fantasy maps of Game of Thrones. I'm George r Martin's cartographer. I published the book Lands of Ice and Fire with him. Maps are infographics. A map is a way of taking a complex system that you cannot visualize and bringing it to a world in which you can reason about it. I spent a lot of my life taking complex systems that nobody can visualize and building models and frameworks that help people reason about 'em and make decisions in a shared way. At this moment, as you're walking up and down the cosette, there is no map for the future. Nobody has a map, nobody has a plan. Not Google, not Microsoft, not Amazon, not our friends at OpenAI. Nobody knows what's coming. And so even just getting, but lots of people have ideas and opinions and thoughts and directions. So taking all that input and rationalize again to like, okay, if we lay it out like this, what breaks? Being able to logically reason about those virtual scenario. It is exactly the same process, that mental model as Matt.Damian Fowler (27:12):And that's it for this edition of The Big Impression. This show is produced by Molten Hart. Our theme is by loving caliber, and our associate producer is Sydney Cairns. And remember,Jonathan Roberts (27:22):We do not as much tell the world what to think about. The world tells us what they care about. Data's lovely, but unless you do something with it, it's useless.Damian Fowler (27:31):I'm Damian, and we'll see you next time.

Michelle Chu is a seasoned program and community builder with over a decade of dedication towards fostering inclusion and connecting people to essential resources. Currently, she works in the Community Connections department at Job Path, where her efforts are directed towards supporting adults with autism and other disabilities. Michelle plays an integral role in the Guac Committee, which stands for Growth, Unity, Accessibility, and Community, working tirelessly to create an inclusive workplace at Job Path. With a unique background in improvisational theater and extensive experience in tech and design operations, Michelle brings innovative approaches to her social work, making people feel understood and encouraging community growth.Episode Summary:In this episode of DSP Talk, host Asheley Blaise speaks with Michelle Chu, an extraordinary program builder dedicated to supporting adults with autism and other disabilities at Job Path. Michelle delves into her role as a Direct Support Professional (DSP) and shares her unique perspective, incorporating her background in improvisational theater into her social work. The conversation explores Michelle's innovative approaches to community building and the impact of fostering inclusivity in workplaces, setting the tone for a thought-provoking discussion on the challenges and rewards of being a DSP.Michelle insights reveal the emotional depth and commitment required in the DSP role, describing it as more than just a job, but a vocation filled with meaningful connections and personal growth. The episode uncovers both the rewarding experiences and the challenges faced by DSPs, highlighting Michelle's creative solutions, such as adapting games like Uno to assist participants in expressing their emotions. Throughout the podcast, valuable keywords such as "fostering inclusion," "creative expression," "emotional connection," and "community growth" echo the essence of Michelle's impactful work. Her ability to transform daily interactions into profound experiences underpins the core theme of the episode, focusing strongly on empowerment and self-direction within the communities she supports.Key Takeaways:The role of a Direct Support Professional (DSP) is about empowering people to achieve personal goals.Michelle Chu leverages her improvisational theater background to create innovative solutions that facilitate emotional expression for those with disabilities.Building strong support systems and maintaining open communication with team members and families are vital for successfully overcoming challenges in the DSP role.Recognizing and celebrating small wins can significantly affirm the importance and impact of a DSP's work, offering deep professional satisfaction.Emotional resilience, combined with creativity, can transform everyday interactions into meaningful growth opportunities for individuals and communities.Notable Quotes:"I think for me, definitely one of the most rewarding, because who would have thought that you could take a deck of Uno and turn it into, like, a vehicle for helping somebody better communicate how they feel emotionally?""I really think that the participants we serve are capable of so much more than they're given credit for.""Sometimes it's just like a gentle nudge to do something that we don't know is a possibility that makes it happen.""At the end of the day, what I most care about is making sure my team felt supported.""I think the heart of being a DSP is really empowering them to feel like they can do it."Resources:JobPath : Home - Job Path NYC Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, John and Cynthia discuss creative ways to show DSP appreciation year-round, exploring the five languages of appreciation and offering budget-friendly ideas such as custom playlists, personalized video messages, and meaningful conversations about talents and interests. Resources mentioned in the episode: Patti Scott Video Your Gifts Are Important Too  Episode Transcript Want to share stories with us? Email us at Quillopod@myquillo.com To learn more about Quillo Connect visit MyQuillo.com

Growth isn't one-size-fits-all. Destaney and Jess Jackson, BTR's Head of Growth, unpack what they're seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how a customized, full-funnel approach is the only path to real, sustainable growth.Connect with Jess on Linkedinlinkedin.com/in/jess-jackson-9a8370119Connect with Destaney on Linkedinlinkedin.com/in/destaney-wishonLearn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Beginner's Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers.In this Beginner's Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers, you see what drives your sales and stop guessing.Watch the step by step walkthrough that takes you from access to action.Learn AMC SQL basics, use case templates, and a five year lookback to map the path to purchase. Extend Time to Conversion insights as about 50 percent of purchases happen within 30 minutes and many occur from day 1 to day 30. Compare new to brand and repeat buyers, then blend Sponsored Products with DSP to see the full journey. Build NTB audiences for Sponsored Brands and Sponsored Products. Use Amazon Retail Purchases and Brand Store Insights. Apply query templates, paste table schemas, and export clean results without breaking Excel. You leave with ready to run audiences, smarter retargeting windows, and reporting you can ship today. This Beginner's Guide to Amazon Marketing Cloud (AMC) for Amazon Sellers gives you everything to start.

Welcome back to Pushing Pediatrics - your favorite study supplementation for the PCS exam! We have had 4 successful seasons thanks to you all, our listeners! And a special thank you to those of you who subscribe to our Friday episodes. We are so excited to be bringing you Season 5 of the Pushing Pediatrics Podcast and plan to make it our best season yet.Today we are going to dive into the DSP, the Description of Specialty Practice in Pediatric Physical Therapy and how to utilize it as the anchor to your PCS test prep. We'll be covering tips and strategies on how to be thinking of different aspects of the DSP while studying, a little about what test questions may be like on the PCS exam, and how to integrate your previous clinical knowledge with info from the DSP to think like a pediatric specialist. Resources discussed in today's episode can be found on our website.Use code PUSHINGPEDS for $150 off your Medbridge subscription! Check out our website, and subscribe for our subscription only episodes on Fridays.Follow us on Instagram.This episode was brought to you by the Pivot Ball Change Network.

DARKSYDEPHIL EXPOSED! Is DSP cheating on his wife?Music by Karl Casey  @WhiteBatAudio  Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show :https://buymeacoffee.com/truthseekersMusic videos by Simon Fly. Visit our website here : https://truthseekershow.com  Subscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambian Join our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COMAny amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support. Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Kara Pepper, MD, for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner! Dr. Pepper is an internal medicine physician and former professional ballet dancer. After her residency in internal medicine, Dr. Pepper joined a corporate medical practice. Although she felt it wasn't the perfect fit, she stuck with it. After about seven years, she succumbed to burnout and left on sabbatical. She resumed her job but still wasn't satisfied. The stark reality of the COVID pandemic forced Kara to reassess her priorities. Three years ago, she left corporate medicine to create a solo practice. What began as a telemedicine practice now includes in-person visits as well. She specializes in treating patients with eating disorders. By running her own practice, Dr. Pepper feels she can better serve patients, especially those who feel marginalized by the health care system. Dr. Pepper also discovered a community of physicians who struck out on their own and developed satisfying and successful practices. She happily shares her experience as a physician coach with other doctors who are unhappy in medicine and considering solo practice. She emphasized that "physicians have a voice and autonomy…are not prisoners of their jobs, and can create something new." To learn more about creating a successful solo practice, check out her website: www.karapeppermd.com or contact Kara Pepper, MD: hello@karapeppermd.com  #AI #ambientscribe #locumtenens #solopractice #eatingdisorders #womenentrepreneurPlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_ph...

DARKSYDEPHIL EXPOSED! NEVER too proud to BEG!Music by Karl Casey  @WhiteBatAudio  Graphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show :https://buymeacoffee.com/truthseekersMusic videos by Simon Fly. Visit our website here : https://truthseekershow.com  Subscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambian Join our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COMAny amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support. Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM

Geneira Poulis is a seasoned Behavior Intervention Specialist (BIS) with over 14 years of experience in the field of developmental disabilities. She has served in various pivotal roles, ranging from Assistant Program Director to Program Director, and is now dedicated to fostering person-centered, equitable behavior support. Geneira 's approach is deeply informed by her firsthand experiences with systemic injustice. Holding a Master's of Social Work from Stony Brook University, she uniquely blends clinical expertise with a strong commitment to social justice, aiming to empower both the individuals served and the professionals who support them.Episode Summary:In this insightful episode of DSP Talk, host Asheley Blaise engages in a rich dialogue with Geneira Poulis, a respected Behavior Intervention Specialist (BIS), to explore the critical role that Direct Support Professionals (DSPs) play in the development and execution of behavior intervention plans. Geneira emphasizes the importance of including DSPs in the creation process, describing them as the 'backbone' of behavior support plans, and illustrating how their firsthand experiences, insights, and daily interactions with individuals can significantly enhance the efficacy and relevance of these plans.Geneira Poulis provides an innovative perspective on empowering DSPs through collaboration and inclusion in the planning process. By underscoring the importance of fostering environments where DSPs can actively contribute, ask questions, and feel valued, Geneira outlines strategies to bridge the gap between clinical teams and direct support staff. This approach not only improves behavioral outcomes but also nurtures professional growth and satisfaction among DSPs. This episode is a must-listen for anyone involved in the field of developmental disabilities, offering practical advice and key strategies for improving team collaboration and client care.Key Takeaways:DSPs are the "backbone" of behavior support plans, providing crucial insights from their close work with individuals.Collaboration between DSPs and clinicians is essential for crafting effective, real-world interventions that cater to individuals' specific needs.Empowering DSPs through dialogue and understanding the why behind behavior plans enhances their ability to implement these plans effectively.The inclusion of DSP experiences and observations in behavioral planning fosters a sense of pride and ownership, leading to better adherence and outcomes.Notable Quotes from Geneira Poulis:" I often feel like they're [DSPs] the writers and the behavior intervention specialists are the editors..""An observation gives us a snapshot, but the DSP gives us the whole picture. They're able to paint everything they see.""When we include them in creating the plan, it gives them a certain kind of pride behind the plan.""A strong, trusting relationship between the DSP and the people that they're supporting always gives positive behavior outcomes.""Make collaboration a built-in part of your system and not an afterthought."Discover more about creating effective behavior support strategies and empowering those on the front lines by tuning in to the full episode. Stay engaged for more enlightening content from DSP Talk, where we continue to explore pivotal topics in the developmental disabilities field. Hosted on Acast. See acast.com/privacy for more information.

The Abyss Podcast - Issue 208: PRO DILLINGER Another Tuesday, another episode @the_abyss_podcast Issue 208 we get the opportunity to kick it once again with Pro Dillinger! Fresh off the physical release of Dirtwave 3 which SOLD OUT and on the eve of the DSP launch this Friday, Pro is talking about the latest volume he and @futurewave delivered, the steps they took to make sure this was sonically unique, careful curation of the art from @cxpfather which took the music to another level, the standout features from Estee Nack and his brothers Snotty, Big Trip and DanielSon, whats coming next for @umbrellaovereverything and more! Tune in to PrimoJAB Karl and Lukey from the depths of The Abyss! DON'T SLEEP TAP IN! IG- @the_abyss_podcast @skitgod_lukeycage @dr.hellmouth @primojab EMAIL- cftheabysspodcast@gmail.com

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Rashie Jain for joining me on this episode of The Art of Medicine with Dr. Andrew Wilner!  Rashie is an engineer and Co-Founder of Marvix.AI, her second start-up. Rashie observed that many physicians struggle with high administrative burdens, especially medical specialists who spend more time with patients and deal with complex cases. With the advent of large language models, she created an "ambient scribe" that takes notes during a patient encounter, organizes them, and presents them for review as a finished product. With just a little tweaking, doctors can embed these notes into the electronic medical record (EMR). I tried out Rashie's software at the recent American Academy of Neurology meeting in San Diego, CA. Her Co-Founder played the role of a migraine patient, and we chatted for about 10 minutes. Truth be told, the ambient scribe did a great job capturing the essential details. I could have edited it in just a couple of minutes, which would save time compared to typing it into the EMR myself! To learn more about Marvix.AI, or to try it in your own office, please contact Rashie Jain at https://www.marvixapp.ai#AI #ambientscribe #largelanguagemodel #womenentrepreneurPlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_ph...

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We'll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn't, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you've ever wondered how to make your product videos work harder across different platforms, this episode is for you. We'll see you in The PPC Den!

LAS NOTICIAS CON CALLE DE 11 DE AGOSTO DE 2025 -  50 millones le han cobrado demás al DE - El Vocero Jueza pone en pausa la deuda de la AEE - El Vocero Aumento considerable de asesinatos en residenciales - El Vocero Portada de periódico en NY asesinato de joven en La Perla - NYPost JGo suelta tolta para lograr nombramientos favorables a la Junta - El Nuevo Día Plantean que se posponga que el juego de Bayamón y Ponce se cancele por influenza - BSNLe pagamos 3.5 millones de nuestro dinero como prosumidores al DE - El Vocero Vimarie Peña gana alcaldía de Gurabo - WAPA Vienen tres proyectos de Alianzas Público Privadas, sacarle dinero al CESCO Digital, más generación de energía y cables submarinos de telecomunicaciones por el sur y centro de PR - El Nuevo Día Hijo con condiciones mentales es una amenaza para su padre, ASSMCA le niega el servicio - El Nuevo Día Mis PR gana Universal Woman - El Nuevo Día Camacho Quinn en duda para el Mundial - El Nuevo Día Nilda Pérez la nueva presidenta de Proyecto Dignidad - El Nuevo Día Anuncian expansión de Amgen e inversión en energía - Amgen Separar la policía versus la autonomía del DSP y la pelea con el plan fiscal - El Nuevo Día Descartado un zar de educación - El Nuevo Día Cuerpo de mujer amortajado en Dorado - Primera HoraSí hay tiburones en PR - Metro Policías demandan por pistolas que se disparan solas - Noticel  HOY SE ORDENA DE MARTINS BBQ LA BOLSITA DE SABORDONDE SIRVEN AHORA EL POLLO ASADO. HOY PUEDES ORDENAR EL MEJOR Y MAS SABROSO POLLO ASADO SERVIDO EN LA CLASICA BOLSITA DE LA RECETA ORIGINAL PARA MAS FRESCURA Y SABOR.¡AHORA LLEGA A CASA EL POLLO CALIENTITO Y JUGOSITO!¡LLEVATE TU POLLO DE MARTINS EN LA BOLSITA DEL SABOR!MMM...HOY VOY PA MARTINSBBQ...ASADO, JUGOSO, SABROSO‘Incluye auspicio

The Object Worship boys are back! Today they're here to talk all about the discontinued Dweller Phase Repeater and its brand new spiritual successor, the Bathing Liminal Delay. Video calls from past guests Andy Pitcher, Dave Jordan, and Alec Breslow, calls from the hogline, and lots of chat about what it means to make a truly new pedal in this day and age. They're really exploiting algorithmic similarities on this one!Buy yourself some OBNE: http://www.oldbloodnoise.comJoin the conversation in Discord: https://discord.com/invite/PhpA5MbN5uFollow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoiseSubscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoiseSubscribe to Andy's Twitch channel: https://www.twitch.tv/powereconomyLeave us a voicemail at 505-633-4647!

Most people still think Amazon DSP is just for retargeting. It's not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what's working, what's not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.They Cover:Why prospecting matters way more than most brands thinkThe common DSP mistake that kills growthHow BTR makes AMC audiences actually scalableWhat retail expansion looks like (and why clients trust BTR to lead it)Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DSP can feel like a big leap—but it's becoming a must-have for growth-oriented brands. In this episode, Maarja Hewitt welcomes Tony Miller, Director of Programmatic Strategy at Ad Advance, to break down what Amazon DSP actually is and how it works. You'll learn:

Next in Media spoke with Marketecture CEO Ari Paparo, author of the new book "Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance" about how Google was able to build a monopoly on programmatic ads, despite so many people in the ad industry shouting about it for years - and whether we can stop the next one.

1. En la guerra energética de todos contra todos, ahora los portavoces del gobierno se contradicen 2. Empresa que Francisco Domenech anunció en febrero que iba a asesorar al gobierno de Puerto Rico en la quiebra de la AEE, ahora asesora a New Fortress 3. Y en esa guerra de todos contra todos, el Negociado de Energía regaña a la AEE por no haber ejecutado proyectos de almacenamientos debidamente aprobados 4. Comisionado (Superintendente) de la Policía acelera el reclutamiento de nuevos policías 5. Además, proponen sacar al NIE del DSP 6. Physician Correctional pierde su primer turno al bate ante el tribunal 7. Primera revocada a la nueva presidenta de la UPR. Le tumban el nombramiento de interino de rector de Utuado 8. Juan Dalmau con agresiva ofensiva en Washington 9. Gran expectativa con los actos del 25 de julio mañana 10. Inaceptable lo que está pasando en la franja de Gaza 11. Jueves de películas y streaming con Gabriela Acevedo GándaraSee omnystudio.com/listener for privacy information.

Andrew develops some of the world's most advanced analog modelling audio algorithms, releasing these as plugins through his own company Cytomic, and licensing technology to industry leading developers like Ableton (Live, Move, Push), and Xfer Records (Serum). Andrew Simper Links Mr Bill Links Summary In this conversation, Bill Day and Andy Simper delve into the intricacies of audio programming, DSP algorithms, and the evolution of music production tools. They discuss the challenges faced in hardware development, the early days of VST plugins, and the impact of the Glue compressor on Ableton's EQ8. The conversation also explores the technicalities of filters, the transition from bi-quad to state variable filters, and the nuances of summing engines in audio quality. Throughout, they emphasize the importance of efficiency in DSP and the future of audio processing. Chapters 00:00 Introduction and Background 06:02 Early Days of Audio Programming 11:56 The Glue Compressor and Its Impact 18:01 The Transition to Better Algorithms 23:55 The Future of Audio Processing 30:33 Understanding Audio Summing and Its Implications 36:06 The Complexity of DSP Equations 41:18 Optimizing CPU Usage in Audio Plugins 52:12 Challenges in Audio Feature Extraction 59:17 The Complexity of Circuit Simulation 01:06:18 Modeling Analog Gear: The Importance of Realism 01:11:39 Criteria for Meaningful Emulation vs. Mimicry 01:20:40 Imagining Unlimited Computational Power in DSP 01:25:42 Unsolved Problems in Digital Signal Processing