Last week AP unboxed the new Mi Creatore set from Austrian Audio, this week we are putting it through it's paces. While its name implies that it might not be up to the rigours of professional voice over work, our tests might convince you otherwise... A big shout out to our sponsors, Austrian Audio and Tri Booth. Both these companies are providers of QUALITY Audio Gear (we wouldn't partner with them unless they were), so please, if you're in the market for some new kit, do us a solid and check out their products, and be sure to tell em "Robbo, George, Robert, and AP sent you"... As a part of their generous support of our show, Tri Booth is offering $200 off a brand-new booth when you use the code TRIPAP200. So get onto their website now and secure your new booth... https://tribooth.com/ And if you're in the market for a new Mic or killer pair of headphones, check out Austrian Audio. They've got a great range of top-shelf gear.. https://austrian.audio/ We have launched a Patreon page in the hopes of being able to pay someone to help us get the show to more people and in turn help them with the same info we're sharing with you. If you aren't familiar with Patreon, it's an easy way for those interested in our show to get exclusive content and updates before anyone else, along with a whole bunch of other "perks" just by contributing as little as $1 per month. Find out more here.. https://www.patreon.com/proaudiosuite George has created a page strictly for Pro Audio Suite listeners, so check it out for the latest discounts and offers for TPAS listeners. https://georgethe.tech/tpas If you haven't filled out our survey on what you'd like to hear on the show, you can do it here: https://www.surveymonkey.com/r/ZWT5BTD Join our Facebook page here: https://www.facebook.com/proaudiopodcast And the FB Group here: https://www.facebook.com/groups/357898255543203 For everything else (including joining our mailing list for exclusive previews and other goodies), check out our website https://www.theproaudiosuite.com/ “When the going gets weird, the weird turn professional.” Hunter S Thompson Summary In this episode of Pro Audio Suite, we explore the audio capabilities of the Tributh vocal booth and Austrian audio equipment. On offer is a $200 discount code for listeners, invigorating discussions on the mastery of mic technique, a review of the sound quality of an Austrian Audio microphone, and the fantastic audio benefits of using a cardioid and hypercardioid pickup. Our panel pointed out the similar sound quality Austrian audio provides across varying price points, the possibilities of using the equipment in a stereo pair setting, and the pros of using a heavy-weighted stand. The episode concluded with an appreciation for the Pro Audio mic's simplicity, without any DSP, and its excellent headphone amplifier. This might just be an addition to your audio equipment wish list! #ProAudioInsights #MicTechniques #AustrianAudioReview Timestamps (00:00:00) Introduction to Tributh & Austrian Audio (00:01:01) Sample of Austrian Microphone (00:02:30) Cardioid Vs. Hypercardioid (00:04:46) User Feedback Request (00:08:31) Integrating Multiple USB Mics (00:11:53) Pro Audio Weight Material & Origin Transcript Speaker A: Y'all ready?,Speaker B: Be history.,Speaker C: Get started.,Speaker B: Welcome.,Speaker C: Hi. Hi. Hello, everyone, to the Pro Audio Suite.,Speaker A: These guys are professional, they're motivated.,Speaker B: Thanks to Tributh, the best vocal booth for home or on the road. Voice recording and Austrian audio making passion heard. Introducing Robert Marshall from source elements and someone audio post Chicago. Darren robert Robertson from Voodoo Radio Imaging. Sydney to the Vo stars. George the tech Wittam from La.,: And me.,Speaker B: Andrew Peters, voiceover talent and home, studio Guy.,Speaker C: Learn up, learner. Here we go.,: And don't forget the code trip a P 200. That will get you $200 off your purchase of the fabulous Triboof and Austrian Audio Making Passion Heard. And George.,Speaker A: GeorgeThe, tech TPAs for your discount codes and on over. If you need help.,: We all need help. I desperately need it, I'm told.,: Now, talking of Austrian audio, though, we did an unboxing on camera. That was last week. But anyway, this week we're giving you a sample of what it sounds like. And I keep popping. That's really naughty. This is the my creator. This is what the microphone sounds like. Any thoughts, chaps?,Speaker A: So this is just absolute, because right now mine's a bit hyped. I'm going through my 8118 and I'm definitely hyping it up quite a bit more than probably is necessary. So I'm going to flatten mine because I want to have a really good comparison. Okay. This is the eight one eight with no processing. Totally flat.,: Okay.,Speaker A: And let me hear you again.,: I'm on an unprocessed OC 16 then for a comparison, too.,: There you go.,Speaker A: Got it?,: Oh, yeah. And I've got a feeling I know it's like it's a bit of a weird test because different voices, but my feeling is listening in the headphones to both of you two. This one is closer to the OC 16 than the eight one eight.,: That was my first thought, the first time I heard you on it. Was it's very close to the 16?,: Yeah.,Speaker A: I'm looking to see what pattern I'm into because you guys would be on cardioid. I may not be. So I'm going to check mine.,: When you guys keep talking this one, because I'm pretty sure see, I keep popping.,: There's no professional on the other end of the microphone. That's the problem.,: Yeah, that's right.,: There's also no pop shield.,: If you've got shit mic technique, get a pop guard.,Speaker A: All right, well, now I'm on cardioid, which sounds a bit more natural. I was on a hyper before.,: It does, but it's not as hyped. It's not quite as 4160 sound.,Speaker A: Well, here's the thing. Like on the A one eight, when you're in cardioid, it's a true single capsule cardioid pickup. So you're actually only using the front capsule. So this would be more similar to you guys, because now I'm actually using a single capsule. When I go to hyper, the rear capsule comes into play and that's being mixed in out of phase to create that hypercardioid. So it definitely changes the way you sound on the mic.,: Did you flick it across it in.,: While I was talking, didn't you?,: Yes, it's the opposite to what you were telling. What I was hearing was the opposite to what you said, Robbo, because I think in hypercardioid there's more top end.,Speaker A: In static, it might be a more scooped sound, like more bass and more treble.,: Yeah, maybe that's.,: Yeah, could be.,: Maybe that's.,Speaker A: And this is more mid forward. Yeah, this sounds more mid forward to me.,: Yeah.,: But to me it's not as sort of hyped as this 16 or the creator that AP is on.,Speaker A: And we're hearing your mic, Robo, flat or are you still going through a change?,: No. I'm sending to you guys on source. Connect unprocessed. So I do have some processing in Pro Tools, but you guys aren't hearing that?,Speaker A: Yeah, for sure. It definitely sounds more hype.,: Let me turn it off. Hang on, maybe you are. Let me turn it off.,Speaker A: Hang on.,: Does that make a difference? Hello.,: Oh, yeah.,Speaker A: You sounded a bit like I was pretty hyped sounding earlier. When I turn this on, you get that extra sizzly top end. Yeah, I'll turn that off. And now I'm flat.,: Okay, so now we're all flat. Some kind of a noise gate going on there because all of a sudden I can hear.,: I did have a gate on.,Speaker A: Oh, yeah, me, too.,: Yes, I should have a gate on.,Speaker A: This will be an interesting post mix. You have to decide, Robbo, now, whether you process it in post or leave it. Totally.,: Well, that's the thing. I think I might just have to leave it.,Speaker A: Perhaps disclaimer this episode is raw.,: Is raw. Absolutely.,Speaker A: Just some limiting for the master.,: We're going bareback, but don't Google that.,: Isn't it interesting, though, that and we talked about this in the preview when AP was unboxing. It that Austrian audio have taken the time to make sure that all their products have a pretty similar sort of sound, regardless of price point, even, really, isn't it?,: Yeah.,Speaker A: The voicing of the capsules.,: Yeah.,: I mean, when you can say that an eight one eight, which is what, $1,500 or something, would that be right?,: I don't know. US?,Speaker A: About 1200.,: Yeah. So one $200 US. And you can say that it's reasonably close to the My creator, which is whatever we said that was 100 and something. Yeah, it's crazy, isn't it?,: I'd be curious how this would sound. As I mentioned, when we're doing the unboxing in not a perfect environment. I mean, I've got to say that I'm sitting right next to a laptop computer screens. There's nothing in here that's diffusing any sound whatsoever except my buff head. But apart from that, there's nothing else. So it's not ideal, but I'm kind of thinking of more of a tight sort of environment where you're trying to obviously control some kind of ambient noise in a room that's pretty lively if you're traveling. How this would take to that, that's what I'd be interested in. And the other thing is how it takes to EQ as well. Could be an interesting one.,: So the other thing, though, is that, I mean, this is effectively also a stereo pair, right?,: Yeah.,: Because it comes with the stereo pair.,: Yeah.,: So it'd be interesting to hear it with that open.,: Well, imagine if you were doing here's an example. If you were a voice that did animation.,: Yeah.,: You could space these two mics out by maybe 18 inches or something, and then you've got one capturing the loud source and one if you could actually split them because they can be stereo. So I guess you do, you just monitor left for the one and right track for the other one. And then if you did start overloading the mic that's closest to you, you've got the backup behind you.,: Yeah.,Speaker A: There's a lot of clever ways to use it when there's two separate mic capsules versus a mic that has a stereo mode. Like the ever popular The Yeti from Blue has that multi pattern switch where you can go from omni to cardioid to stereo to figure eight.,: Right.,Speaker A: Well, the mic like this, you have way more flexibility. You can make an XY pair, you can make a Blum line, I think, whatever it's called. You can adjust how you want to use those two mics. Like, you could literally put up a stereo XY pair in front of a string quartet or something and record that.,: But you could even fake it with if you had the two like, instead of doing XY, you just reverse one, stick it basically so the capsule is almost touching each other right. And get some kind of weird omni going. I don't know how that would work.,Speaker A: Yeah, that should work. It's two hemispherical patterns connected in the center. You might have some phasing issues at the center, but yeah, it's more flexible to have two separate microphones to manipulate and do. You can just do so much more.,: Yeah.,: I'm just curious how this microphone actually does sound to the people listening. I mean, if you're listening to it and you like it, just leave a comment down below the notes and stuff. But what I'm hearing is very pleasing, actually. And I'm quite surprised because I did think being a USB mic, that there was going to be inherent issues. The price point, I thought, was going to be an issue for it as well. But I can't really hear anything now.,Speaker A: Roblo, now, I'm not trying to make more work for you, but I'm going to propose something, is that we leave part of the show unprocessed and then you process the remainder of the show the way you normally would. So we can hear what it sounds like raw, and we can hear what we all sound like through your production.,: Through the magic of podcasting. Let's move to the processed show now.,Speaker A: Exactly.,: The point I was going to make was that as a podcaster, if you were a podcaster and you were on, I don't know, let's just pick out a yeti, or you had a chaonica eyeball or something that you were sort of using and you wanted to up your game audio wise.,: I mean, step one, tick hello for.,: 100 and whatever bucks we were just talking about, you've got a new mic.,: That'S automatically going to do that.,: Yeah.,: And it's got an interface built in, so you're set that's it exactly.,Speaker A: I like that. Oftentimes we'll kind of shy away from a USB mic for anybody that's producing content, because it's just a mic. So if you want to add a second person or you want to interview somebody else on site, in physical person, it's not as easy to integrate multiple USB mics, but here you just have that second mic and you've got a two mic system and away you go. It's a clever way, it's sort of an analog, old school way of doing it, but the simplicity of it, I think, is the key here.,: Well, the other thing, too, thinking about.,: That without thinking too deeply, but hearing.,: You say that, and it occurs to me that even if you had more than two people, with some clever placement of those two mics, you could almost.,: Mic up maybe three or four people.,Speaker A: Well, yeah, you could have two and two.,: Yeah, that's right, exactly.,: If you had three, you could have the host on his own and then with some clever mic placement, you could place the other one so that you.,: Were picking up two.,: Yeah.,Speaker A: It all comes down to the room. The room has to be good.,: Yeah, absolutely.,: If you were in a concert hall or something, you probably wouldn't want to yeah.,: But you can also get lav mics. I think they're doing a lav mic as well. That goes with know, that kind of podcasting and all that kind of it's. It's really clever. Here's a thing, I always watch Bandru do this.,Speaker A: Podcastage. Is it podcast age or podcastage?,: Podcastage. It sounds like sort of being tied up and pod hostage, kind of, yeah. I'm being held hostage, so I'm going to tap on the desk. He always does that. So tapping on the desk and this is not ideal, as I said.,Speaker A: No, I mean, I can hear that you're tapping on the desk, but there's absolutely no thumping or rumbling or anything.,: No, it's not actually in the mic stand.,: Oh, now you can hear it now on the stand.,Speaker A: I'm getting it.,: Yeah.,Speaker A: And what stand are you using? Are you using that?,: The gravity?,: Yeah.,Speaker A: So that thing actually is helping a lot to isolate the mic from your desk.,: Yeah.,Speaker A: See, what helps a lot is mass, right. Weight.,: Yes.,Speaker A: So if you have that mic on a very lightweight stand, like a little folding tripod, it probably wouldn't do as well. But putting on a very heavy weighted stand on rubber like that, that's a pretty good package.,: Yeah, yeah, I think it works.,: A I will. I'll stick the link to that mic.,: Stand you're talking about in the show notes.,: The gravity. Yeah, it's a German design. I don't know where it's made. Probably China, but it's certainly designed and engineered.,: It's made out of heavy steel.,Speaker A: Chances are it's coming out of China.,: Yeah.,: Where's the steel from? Oh, I'd say probably a hole in the ground in Australia. But anyway, that's another story.,Speaker A: Another story.,: Yeah. But the conclusion for me of this mic is just bloody good. It sounds fantastic.,: I have no issues with it.,: I like it.,: Absolutely.,: Yeah.,Speaker A: No issues at all. It sounds like you it sounds like you unmested with.,: Yeah.,Speaker A: Because we've all heard the USB mics. We've tried a lot of things, and some of the other companies are trying to be really clever with lots of onboard processing DSP, and sometimes those settings are on by default. You don't even know it. So now you're already mucking up the audio without even realizing it. And these guys are going on a more purest way, just like we're not going to muck with it. There's no DSP. It's just this is the way our mic sounds. This is the way it sounds. And that is a very familiar sound, which is a very good thing. That's what we want to hear.,: Yeah, great.,: And also, if anyone's interested, the headphone amplifier is extremely good, so that's a plus.,: Yeah, very nice.,Speaker A: So we figured out the knob is a multifunction knob that controls your headphone level and the monitor blend or mix or balance, as they call it.,: Okay.,: So the mix between you and me. Okay, very good.,: Well, there you go.,: Austrian audience, well done.,: Something else to add to the shopping list.,Speaker A: Christmas needing to just add it to their shipping list and send one to.,: The rest of us.,: Well, that was fun.,Speaker C: Is it over?,Speaker B: The Pro Audio suite with thanks to Triboof and Austrian audio recorded using Source Connect edited by Andrew Peters and mixed by Voodoo Radio Imaging with tech support from George the Tech Wittam don't forget to subscribe to the show and join in the conversation on our Facebook group. To leave a comment, suggest a topic or just say G'day. Drop us a note at our website. The Pro Audio weight.
Tyler Wilson met another detailer in a Facebook group and moved from Georgia to Naples, Fl to partner up. Quickly Tyler realized the other detailer was not as advertised and he was stranded in a new city to start over. Tyler met a potential client by simply holding a door open for him. The client gave Tyler the chance to detail his car which led to another one and another one and more after that. Tyler used that client to leverage other potential clients by simple refusing to take "No" for an answer. Now Tyler is the King of Naples detailing and has more exotic and super car clients than he knows what to do with. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Emerson Etem reunites with Stanley Cup winner and Capitals Radio Color Analyst, Devante Smith-Pelly, in the Kariya Studio for an unreal episode of Etem UP! Emer and DSP relive the glory days of growing up together in Anaheim as young prospects and moments of growth while broadcasting (01:05). The dynamic duo answer 12 hard-hitting questions for DSP (12:41), including: favorite pregame meals (13:02), favorite teammates (15:25), how exhausting it is to win the Stanley Cup (23:04) and more!
Why does the detail industry need ANOTHER group that preaches proper training, business practices and support for the industry? We ask Kirk Evans why he feels it's time to introduce Detailers of the Roundtable and what are the plans for the group. Like the IDA I'm always in favor of these type of organizations, but feel they never really deliver what they preach. In an industry filled with Mean Girls mentality how can a group make claims of Honesty, Integrity, Core Values and No Drama? Well that's what we aim to find out in this episode. We told Kirk we weren't going to go easy on him, but in true DSP fashion we like to see both sides of the fence on these topics. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the world of influencers and social platforms. Detert talked about the state of TikTok, and what many marketers miss regarding its power over younger audiences. Detert also talked about whether he sees potential in social shopping in the US, and which influencers are on the rise. Guest: Ryan DetertHost:Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take
It's Thanksgiving here in the States and we had to call an audible to do an episode. Joey Love was going to be the guest but had a family thing last minute, so look for that episode in the future. I told Jason let's just get on and do an episode about nothing, We'll call it the Seinfeld episode. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Ep. 132: Making vinyl records requires a lot of heat and energy, and uses plastics that are bad for the environment. But vinyl records are an old technology - so how might a modern record be made? Sven Deutschmann is Managing Director of Sonopress, a company that makes vinyl records and other physical media. He showed Music Ally's Editor Joe Sparrow a new type of disc and spoke about a new process of making records that uses the same plastic used in plastic water bottles, and that uses significantly less energy – and creates less waste. It's called EcoRecord and is made by injection moulding, not pressing, and is produced using polyethylene terephthalate (PET) as its base material rather than polyvinyl chloride (PVC). They can also be produced using 100% recycled PET. Creating the discs requires neither natural gas nor steam, and Sonopress says its test operation saw energy savings of up to 85% compared to the traditional process. The product is being launched in collaboration with Warner Music. Video of EcoRecord process https://www.youtube.com/watch?v=C9Og3mDCeD8 Sonopress https://www.sonopress.de/en/ If you're interested in finding out more about EcoRecord please contact: firstname.lastname@example.org. The Dark Side of the Moon: https://www.youtube.com/watch?v=k9ynZnEBtvw Coconuts: https://www.guinnessworldrecords.com/world-records/101775-most-green-coconuts-smashed-in-one-minute-by-elbows ------
Short a pink princess, the DSP sit and discuss: Remember The Time (8:15), All Hustle, No Flow (27:06), Perfect Gift (35:24), Where We Are As A People (46:27), Creative impact (1:00:00), and much, much more…. Host: Rhys Waul - Twitter: @Raw_like_me - Instagram: Rawlikeme, Mark Brown - Twitter: @Mister2Drink - Instagram: Mister2Drink - Kaydia - Instagram: @kay.veronica.fennella - Twitter: @KSmall91 - MrOh - Twitter: @MrOhYes - Instagram: Misterohhhhh Websites https://differentstrokespodcast.onpodium.com/ https://open.spotify.com/playlist/3xgxN3WbPiUEPTMWxvopKV?si=fCpm_fQXRFCYRCQo8jZETg https://www.tiktok.com/@differentsrokespod https://markanthonyphotography.online/ https://www.mroh.co.uk/
Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels, and why the TV industry has to clean up its supply chains asap. McKee also talked about whether we're seeing too much CTV ad inventory too soon, and whether this market will be fully programmatic next year. Guest: Mark McKeeHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take
Ep 131: We have been puzzling over the impact of AI-generated music and how it will align with the laws that have made the music business, well, the music business. Eliane Ellbogen is an intellectual property lawyer at Fasken law firm in Montreal, and has spoken at a number of conferences about the legal implications that accompany AI Music. She joined Music Ally's Editor Joe Sparrow, who lobbed some (depending on your point of view) tricky and/or stupid legal questions at Eliane – who answered them with patience and clarity. For instance: can an AI author music? Can humans claim ownership of AI-generated music? What happens if an AI-created piece of music sounds very similar to your own human music? What laws might be used to regulate it all? Eliane gamely got to grips with them all. Eliane and Fasken: https://www.fasken.com/en/eliane-ellbogen Eliane at MUTEK: https://forum.mutek.org/en/shows/2023/workshop-art-ai-and-the-law---ip-for-digital-artists Bach's Goldberg Variations: https://www.youtube.com/watch?v=p4yAB37wG5s Oneohtrix Point Never - Again: https://www.youtube.com/watch?v=kcCWAqoiSXI Smashing watermelons: https://www.guinnessworldrecords.com/world-records/most-watermelons-smashed-with-a-punch-in-one-minute ------
I met Jeff Davis and Donnial Patterson at Renny's SEMA party. I saw them wearing The Detailer's Lounge Podcast shirts and wanted to know more about their show. Jeff told me that it wasn't up at the time but they were working on it. It was born out of the guys doing a consulting and mentorship program on Zoom. I invited the guys to come on and talk about how they got started and why the decision to turn into a podcast and where do they see it going in the future. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV, while also trying to accurately account for Hispanic audiences. Del Fa also talked about when and where brands should advertise in Spanish, and why most brands' efforts toward diverse media spending is still a work in progress. Guest: Gonzalo Del FaHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take
AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rather than a direct path. You can use AMC to build targeted audiences in DSP, like people who searched related terms but didn't convert or added to wishlist. Look at gateway products that lead to further purchases and maximize exposure. See which products have the highest overlap/cross-sell. Appoint someone in your team or agency to become the AMC expert through certifications and training. Queries take practice but it's accessible. Get AMC set up ASAP to start gathering historical data, even if you don't use it right away. The instance backfills 13 months of data. New-to-brand data is only available in AMC for sponsored product ads. See which keywords drive incremental sales. Other Notes: Brent recommends getting started with AMC if you spend $10k+ per month on Amazon sponsored ads. It's free to use. Some of Brent's favorite uses are analyzing customer journey, frequency of ad exposure, gateway products, and CLTV. Brent offers Amazon PPC services through his agency Pathfinder. Reach out to him at brant.bike or amcpathfinder.com. Podcast Details: Show: Seller Sessions Episode: AMC 1 Year Later - Tips and Strategies for 2022 Host: Danny McMillan Guest: Brent Zahradnik, Amazon PPC Expert
After SEMA Joe Kimball reached out to me with an idea to talk about Joey's first trip to SEMA. He wanted to discuss the things he witnessed within the industry and where people's hearts are. Anyone who got the chance to have an encounter with Joey would've seen how welcomed Joey was by everyone. They would've seen how well he was treated too. You would've watched grown men laugh as Joey told them "You're Fired" or played games of Tag with Joey "You're it" they yell after he had tagged them saying the phrase. You would've seen a lot of personal issues put aside because the atmosphere that Joey brought to the event. Some times we forget what's really important and that's to have a good time and laugh. Thank you to Joey Kimball for reminding us of this at SEMA. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Ep. 130: Andrew Batey and Morgan Hayduk are both co-CEOs & co-founders of Beatdapp, a platform which processes huge quantities of data to detect streaming fraud for clients like labels and streaming platforms. Editor Joe Sparrow welcomes them back to the podcast to update us on the state of streaming fraud – and they have some truly shocking statistics to share. They chat to Joe about the recent changes in streaming fraud, what percentage of all streaming is actually fraudulent, how many billions of dollars will be siphoned out via fraud this year, and reveal a remarkable statistic: that 40%-60% of all streams from songs distributed via many well-known distributors are fraudulent. (It's worth noting we spoke before some DSPs announced changes to their payment thresholds, which will require songs to get a certain number of streams before payout.) Beatdapp: https://beatdapp.com/dsps-otts Garth Brooks - Standing Outside The Fire: https://www.youtube.com/watch?v=m-6Koisf7UI 2Pac - Changes: https://www.youtube.com/watch?v=eXvBjCO19QY Ponytail / candles: https://www.guinnessworldrecords.com/world-records/most-candles-extinguished-with-a-pigtail-(platted-ponytail)-in-one-minute ------
Next in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off by being aligned with all this volatility in weather patterns of late. Chukura also talked about the inherent tension for publishers in designing consumer friendly services and advertising-appealing products, and whether mobile advertising has ever fully reached its promise. Guest: Rachel ChukuraHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take
This ASN Family Conversation, conducted by ASN CEO Syard Evans, looks at the ever-growing relationship between people with disabilities and their support staff. She is joined by three people who receive services, Andrew, Jared, and Michael, along with a direct support professional named Yohannes. They each share their own experiences, providing valuable insight into the challenges they face and the importance of having a strong support system. Yohannes also discusses the importance of learning and respecting individual needs as a DSP, along with recognizing that he benefits from the relationship as well.
I'm back from SEMA and what a blast it was. I got to see all my friends and even met some that I've only ever talked to on Facebook. I gave Jason the rundown of my week at SEMA and we played some of the video/audio from the different guests I had on at the show. We get to hear about new products from Buff n Shine, igl, The Rag Co., Getech, PRO, Dynabrade, Sonax, Vyper and lastly the Rupes. Thank you to all the brands who took time out to talk to me about their new products or showed us demos. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
In this episode of The Commerce Collective Podcast, we're continuing our Amazon unBoxed coverage and getting the rundown from three of Flywheel's speakers at Amazon unBoxed, Joe Rideout (C hief Product Officer, Perpetua), Gloria Steiner (Director, Data Intelligence, Perpetua), and Rob Kearns (Senior Director of Programmatic, Flywheel) who will be covering their sessions and digging deeper into AMC and upper funnel advertising all around. Tune in to hear Joe cover how to reach your audience at the right time, Gloria discussing the hands-on-keyboard AMC experience at unBoxed, Rob covering all things upper funnel/programmatic, plus a bit of coverage of Amazon's new product launches related to AMC and DSP.
Ep. 129: Dan Stein, AKA DJ Fresh, and Declan McGlynn are co-founders of Voice-Swap, the AI-powered service that, as the name suggests, allows you to swap your singing voice for that of one of their chart-topping singers' voices. They chat to Music Ally's Editor Joe Sparrow about why they think producers, artists and writers will want to use AI to transform their own voice to sound like one of their featured artists. One of the difficulties that songwriters and songwriting producers face is using their own voice to sing lyrics on a track that is designed for someone else: perhaps their own voice is not very good, or perhaps it's too hard to picture another artist performing the demo. This was a problem that Dan Stein, as DJ Fresh, faced – and he and his founders are addressing this issue with the help of AI. Voice Swap allows people to sing something into their platform, and the resulting output will sound like one of the singers whose voices the AI has been trained on. Dan and Declan talk about their technology, and who will be interested in using it, and they also dig into some of the more complex concepts: like whether particular AI voices might become ubiquitous across pop music, and whether this will diminish or boost human creativity. Voice Swap https://www.voice-swap.ai Prince – Sign O' The Times https://youtube.com/playlist?list=OLAK5uy_nysBR93vc_I48usiCFTnMe6nKTB6YETjo&si=PCmbJ5wVyd2zvjSv DJ Fresh – Gold Dust https://www.youtube.com/watch?v=RNuUgbUzM8U Sliced grapes: https://www.guinnessworldrecords.com/world-records/575085-most-grapes-sliced-in-the-air-with-a-sword-whilst-standing-on-a-swiss-ball-in-one ------
Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar, highly profitable ad business in just a few short years. Lehrfeld also talked about the potential to connect Walmart data to TV advertising, and whether the slew of other retail media networks are in for the long haul. Guest: Rich LehrfeldHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take
Richard Edley, PhD is President/CEO of Rehabilitation and Community Providers Association (RCPA) of Pennsylvania, and a nationally recognized leader pushing for care options for adults with autism and I/DD. He is also the father of an adult son with profound autism. In this episode he and Jill discuss:— The scope of the I/DD system in PA and the lengthy waitlists— The pressure of increasing autism cases— Program closures and selectivity against those with acute needs; the erosion of services for high needs— The workforce (DSP) crisis— Pennsylvania's restrictive interpretation of the HCBS Settings Rule— Advocates' mania for closure without offering realistic solutions— Arbitrary rules that create barriers to functional services— The difference between ideology and reality about I/DD the need to base systems on facts and data, not "theology"— The problematic use of the "Supports Intensity Scale"— Worries about how "Selective Contracting" will reduce choice— How to think about fixing our broken system that seems designed to collapse Link:RCPA: https://www.paproviders.org
Ep. 128: We're joined by Kris Ahrend, CEO of the Mechanical Licensing Collective. He gives us an overview of the state of mechanical licensing in 2023, the big issues from the MLC's perspective, and the changes he'd like to see happen. He also talks about data transparency, what he thinks artists and songwriters want (and what the MLC are doing to increase clarity for them); the recent Phonorecord III final determination; and what the streaming royalty space will look like in 5 years' time. The MLC: https://www.themlc.com/ Phil Collins: https://www.youtube.com/watch?v=sRY1NG1P_kw Smashing pumpkins: https://www.guinnessworldrecords.com/world-records/most-pumpkins-smashed-in-one-minute ------
Recorded October 18, 2023 AI is all the rage, so we're going to discuss AI. We start with a discussion of Biamp's new AI-derived DSP processing and we're joined by Richard Mitchell of Biamp. We then expand the discussion to broader topics of AI-powered (or at least AI-branded) AV from cameras to microphones to control systems to digital signage. Finally, what about all these spaces that someone else did on the cheap an now we're asked to “fix” them? News: https://www.biamp.com/company/newsletters/2023/october-component Connect with Richard on LinkedIn: https://www.linkedin.com/in/richard-mitchell-41972a8/ Alternate show titles: It's distracting because you can't see them I'm a little dubious Notch that shit out Get rid of the clap, not the clapping That's penicillin Physics reducer Bring back some of the BS Good, better, best, and raw Crowns or Crayons Go ahead and take a picture of my mug It's hard and you made it in a nice little package The AI Purge The Easy Button Don't engage!
We are back!!! Hello everyone, I apologize for being MIA for the past few weeks, and I promise to make up for it. This week's show is packing all new tracks, deep in glitch, classic IDM, and touch of ambient for the heads. Other than that Halloween is this week, so I encourage you all to play this show backwards and at half speed to find the secret messages hidden within... Alright, let's do this, BL_K NOISE RADIO is on. EPISODE: BL_K NOISE Radio - 72 TRACKLIST: 00:00 DJ Skymall 01:20 Amaranth Todd – Obtusa https://cleanerrorrecords.bandcamp.com/album/err048-errormatic-vol-3 04:54 The Haxan Cloak - N/Y https://thehaxancloak.bandcamp.com/album/n-y 09:25 TCV - Half Moon https://unizone.bandcamp.com/album/eclipse 12:42 Aho Ssan - Tetsuo II https://ahossan.bandcamp.com/album/rhizomes 17:40 DJ Skymall 20:54 Barker - Percussive Maintenance https://sambarker.bandcamp.com/album/unfixed 23:05 Adrien d'Elzius - Sesephos's View Over The Hill https://abstraktreflections.bandcamp.com/album/silent-revolution 27:34 Enabl.ed - Echocarve https://cleanerrorrecords.bandcamp.com/album/err048-errormatic-vol-3 32:16 DJ Skymall 34:19 Wil Bolton - Sixteen Arbitrary Functions https://wilbolton.bandcamp.com/album/red-to-orange-blue-to-black 35:10 S280F - Kiss (remix) https://johnobject.bandcamp.com/album/plead 37:09 Frank Riggio - Nothing Unreal Exists https://hymen-records.bandcamp.com/album/gy 42:19 Aelk Minsur - C Comp D https://neurohabitat1.bandcamp.com/album/neurotransferencias 45:44 Mary Yalex - Building A Better Future https://astrangelyisolatedplace.bandcamp.com/album/fantasy-zone 47:36 Alva Noto - Ectopia Field 1 https://noton.info/product/n-061/ 50:55 VCAM - Seminul https://highgrademedia.bandcamp.com/album/concavity-ep 53:14 DJ Skymall 54:29 MPU420 - WantU https://iliantape.bandcamp.com/album/it057-bpm1 58:50 End. https://blknoise.bandcamp.com https://www.instagram.com/blknoise https://twitter.com/blknoisemusic https://www.instagram.com/ed_skymall
Dale Guthrie is the host of The Detailing Down Under Podcast and we finally caught up with him to talk about his journey in detailing and what made him start a podcast. We talked to Dale about his mining job and how that impacts his detailing and podcasting. We asked Dale about his dream guests for the pod and what type of episodes he'd like to do in the future. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Episode #97 October 29, 2023 Many thanks to Kara Scrubis and Kurt Weiss, MD, for appearing on "The Art of Medicine with Dr. Andrew Wilner." Both of these extraordinary individuals share an unusual and inspirational medical story. Please watch our 30-minute discussion to hear about their experiences with losing a limb to osteosarcoma and undergoing chemotherapy. Both of them now lead active, productive lives. Kara has graduated college, teaches dance, and continues to be active with MIB Agents on their Junior Advisory Board. She also works as their social media manager. Dr. Weiss is an Associate Professor and Vice Chair for Translational Research at the University of Pittsburgh Medical Center in Pittsburgh, PA. You can learn more about MIB Agents here: https://www.mibagents.org/about-us/mission-origin To contact Dr. Wilner or join the mailing list: www.andrewwilner.com. To help support this program: https://www.patreon.com/andrewwilner Finally, this production has been made possible in part by support from "The Art of Medicine's" wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens or considering a new full-time position, please visit Locumstory.com. Or paste this link into your browser:https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast_physician_generalIf you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. You'll learn about new episodes and other interesting programs I host on Medscape.com, ReachMD.com, and RadioMD.com. Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com To support this program: https://www.patreon.com/andrewwilner Finally, this production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: ...
Join us for a fascinating discussion as we unpack Amazon unBoxed 2023, exploring the most exciting releases such as generative AI and more that can level up your advertising game. Our co-host from Pacvue, Anne Harrell provides us with a unique perspective on the advertising industry. Let's start with our chat with Jeff Cohen, Principal Evangelist, Advertising API at Amazon, as he shares his transition journey and the biggest differences he's noticed. Listen in as we dive into the role of ad tech in digital transformation and its implications for brands. We examine Amazon Ads' new offerings like generative AI and sponsored TV, which promise to revolutionize brand imagery and audience engagement. Get the inside scoop on Amazon PPC and new-to-brand metrics that could redefine your brand's success measurement. We also explore Amazon Publisher Cloud, a game-changing technology for publishers that promises unique and differentiated opportunities for advertisers. Get to know Miranda Chen, the director of growth and modernization for Amazon Marketing Cloud, as she walks us through its potential. Learn how lookalike audiences can help your brand reach new customers and how templatized analytics can make AMC more accessible. We also examine Amazon Marketing Stream and Rapid Retail Analytics, which provide valuable data on retail signals. Discover how sponsored products can appear on platforms like Pinterest and the features that make Amazon's new Sponsored TV offering a game-changer. All this and more, right here on our podcast! In episode 504 of the Serious Sellers Podcast, Bradley, Anne, and our special guests discuss: 00:00 - Amazon unBoxed 2023 04:31 - Insights on Amazon and Advertising Growth 08:29 - Sponsored TV and Ad Tech Announcements 12:29 - Embracing Change in Amazon Advertising 20:40 - Amazon Advertising Full Funnel Solutions 23:39 - Benefits and Capabilities of Demandside Platforms 28:25 - Lookalike Audiences for Reaching New Customers 34:59 - Amazon Marketing and Rapid Retail Analytics 41:15 - Amazon's Sponsored TV Announcement ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/video Transcript Bradley Sutton: Today we've got a special episode here at Amazon Unbox 2023 where we're going to talk about all of their releases, like generative AI and sponsored brand hats, and also a lot of cool things like sponsored TV. How cool is that? Pretty cool, I think. If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10/adtomic for more information. That's h10.me/adtomic. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10 I'm your host, Bradley Sutton, and this is the show that's completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We're here at Amazon Unboxed in New York. I've been on the road for like three weeks and there's a second there where I wasn't quite sure where. I was. I've been in so many countries lately, but we've got a co-host today and from Pacvue, and how's it going? Anne: Great. How are you doing? Bradley Sutton: I'm just delightful. Now, what is your background? What do you do at Pacvue? Anne: Yeah, so I'm a product solutions director for DSP at Pacvue, so I do basically anything related to DSP and AMC help with our product road mapping, help with strategy for some of our enterprise level clients doing customer within AMC marketing you name it, I probably do it. Bradley Sutton: How long have you been at Pacvue? Anne: I've been at Pacvue for coming up on four years now, so about three and a half years total. A lot has changed since I joined. I started at Pacvue focusing on our managed services team, so I was primarily working with some of our strategic accounts, helping to build out their capabilities, doing strategy not just for DSP but across kind of omni-channel focuses, so for search as well. Prior to working at Pacvue, I actually worked in an agency in Austin, Texas, where I'm normally based, where I again did omni-channel strategy for enterprise level accounts. So my background is not just with programmatic and DSP, but I really gravitated to it. It's just one of those types of advertising channels that really allows you to have a lot of flexibility and creativity and really is conducive to innovation. So I really enjoy working on the DSP side of things. Bradley Sutton: Cool. Now what did you go to school for? Anne: I went to school for advertising, so I think I'm in the right place. Bradley Sutton: Okay, so you're right. Where did you go to school at? Anne: It's called St Edward's University. It's in Austin, Texas. So I've been in Austin since I went to school and I just never left about a decade. Bradley Sutton: Okay, I was about to say, because you don't sound like you were born and raised in Austin. Anne: I was not Okay. Bradley Sutton: What were you born and raised? Anne: Well, where I was born was Hattiesburg, Mississippi, but raised is a harder question. I moved about 10 times before I graduated high school. So you pick a state, I probably was raised there. Bradley Sutton: Okay, cool, yeah, because I was like wait a minute, she doesn't sound like a native Texan here. Anne: I know no accent yet. Bradley Sutton: All right, maybe 15, 20 years from now you might have a little twang in here. Anne: Right, right, I actually have a little bit of a Southern accent, I think I kind of got rid of it as I moved around. Bradley Sutton: Okay, cool. Now what are you? We're going to be talking to some people that probably people have never heard of podcasts, right? You know there are exactly executives here at Amazon who are you most excited to talk to today. Anne: If I were to have to say, my favorite subject matter is definitely the DSP AMC side of things, and I know that we're speaking to Kelly, who's the VP of DSP, so that's obviously a great place to start. We're also going to speak to Miranda, who is a director for AMC at Amazon, so I think there's going to be a lot of really great content around that. But in general, we're also talking to a lot of people who are very broadly focused across all of ads, and so I think we'll have something for everyone in this one. Bradley Sutton: Yeah, so you guys might be. There might be some newbies out there, don't tune out. This is stuff that you're going to need to know If you're an advanced seller. We're going to talk about some stuff that you guys might be able to use right away. That was just announced this week at Amazon Unbox, so let's go ahead and hop right into the interviews, all right. First up, we've got my brother from another mother here, jeff Cohen. Jeff, how's it going? Jeff: Everything is great. So great to see you, so great to see the whole Helium 10 Pack View team at this conference. It's great to catch up with everybody. Bradley Sutton: Yeah, Now you've been in the game longer than me. I remember the very first conference I spoke at. You were a speaker and you were already a veteran speaker at that time. You know side note that that conference there probably had the best food I've ever had at the conference. This is probably the second best Like. Jeff: I'm really impressed with the offerings here. Yeah, I'm curious what conference that is, but we don't have to go into that now. Bradley Sutton: But it was right here in New York. But you were on the SaaS side. You know, like I am now. Now you're at Amazon, like what's been the biggest you know kind of eye-opening thing or difference, now that you're on the other side of the aisle. Jeff: Yeah, interesting because I always like to joke that you know I drink the Amazon Kool-Aid before I ever like came here. I've been an Amazon like fanboy since like 2005 when I started textbookscom and it's been interesting because I'm in a unique position where I can bring the outside in and the inside out, and I think that you know, one of the many things that I've learned is maybe like the patience that you have to have with Amazon Maybe I didn't have as much patience when I was on the outside and the amount of time that it takes for some of the things to develop at Amazon. But when they like grow and they go to scale, it then moves at like this rocket ship pace. And so I think you're starting to see that with some of the tools, like AMC or even like you know what's happening with, like Amazon Studios and some of the new, you know productions that are coming out, you have this like rocket ship pace of what's happening in terms of the development and the new opportunities and how advertisers are using the technology, and so you have to kind of be patient when new things come out. So when you have a totally new product like Sponsored TV, you got to realize that it takes a little bit of time to kind of figure out how does it work into the individual advertisers media mix, and so that's the measurement work for each brand along the way. But then once it kind of gets up to full speed, you get to see like how it all works and you know and how it's really excelling brand growth. Bradley Sutton: Yeah, now we're going to be interviewing a lot of your colleagues here about some very specific announcements that happened here at Unboxed and before I ask you to give a rundown, you know, one of the things that was announced today it's on the website too is about the new generative AI that can help people doing Sponsored Brand Ads to generate some new creatives. Can you talk about that just a little bit? Jeff: Yeah, I think there were like three themes to the keynote today that I kind of jotted down. One was this idea of, like digital transformation and one was this idea of like how ad tech plays in in a responsible way. And then the third one was like how we reinvent, right, how we have reinvent what's possible. That was said numerous times, and I think Gen AI kind of fits into almost all three of those categories. And you know, we saw a lot of opportunity, a lot of new changes with Gen AI that have come out of AWS. We saw a lot of changes with Gen AI that came out of Amazon Accelerate, and now we're starting to see some come out of Amazon ads and I'll you know it's cool, right, we can take a product and we can turn that product into a full lifestyle image. And I think it's if you can just start to kind of think about where the possibilities go from there and what else brands can do and how we can enable that, either with what Amazon ads is doing or with what our partners are doing right, because it doesn't always have to be invented by us at Amazon it's really making it easier for brands to be able to take advantage of this technology that maybe was a little expensive or time consuming or difficult to use, and now it's all done with prompts and it's really simple and easy and that's really cool yeah. Bradley Sutton: Now, what about some of the other announcements? Say you have any. You know things that stick out that you're especially excited for. Jeff: Yeah, I think that what we're doing I mentioned it during our opening segment but Sponsored TV, I think is a really cool one and you know, in short, it's democratizing the ability for brands to be able to place ads into our streaming portfolio right so across Prime Video, free V and all the other channels that we have that I can't even remember them all because I'm supposed to think so quickly and I think that's really cool. And again, like there's no budget for that, you do have to have the creative, but Amazon has services that can help you make that creative or there's third parties that can help you make that creative. And I thought that was a really exciting announcement that was made, you know, on the heels of the announcement that was made a month ago. It was kind of reinforced about like what's happening with Prime Video and it moving to an ad supported network, creating a ton of, you know, new inventory for brands to begin to explore, and that's really super exciting as we start to go into it. And then there was like a bunch around ad tech and like what's happening around measurement and I know, like from you know, we're all near and dear to this idea that measurement is critical to our overall success and new metrics that are being released, making it available to understand how new to brand customers are impacting the business, and I think those are all really important for us to be thinking about because we have to close the loop. As advertisers and as we move to this cookie-less world right, it's signs point to it happening in 2024, we have to find ways to be able to close the funnel and understand how our ads are working, and Amazon's working really hard to help brands be able to do that, both within our suite and also when you're outside of our suite. Anne: Yeah, you mentioned the new. New to brand metrics, new to brand consideration metrics, I think is what we're calling them. Can you walk our listeners through what those really are? Jeff: Well, when you're looking at new to brand, right from like a super high level, new to brand is starting to give you this metric that's beyond ROAS, and it's starting to allow brands to look at who was not buying their brand within the last 12 months. Who's now buying their brand, and there's a suite of metrics now that are available for you to be looking at so that, as you're looking at different inflection points of your advertising, you can start to actually dial down into what action you're looking for people to take. And I think that's what's really cool. And it's like this evolution and brands have to think through this evolution like one of the simplest ways to think of this, right for people who maybe, like this concept's a little far for them. One of the simplest ways to think of this is around this idea that, like, if you're trying to get more awareness of your product, when you're looking at a video, you don't want to just see video views, you want to see how long they've been watching the video, and so you might start optimizing your campaign based on video length, how many people get to a half the video or three quarters of the video. And so, when you start to get into the new to brand type of metrics, you're actually saying, okay, I want incremental growth and by definition is, you know, sales you wouldn't have had before. One of the best ways to measure that is by people who are new to your brand, and so by having multiple metrics now to be able to understand how those are being impacted, you can now go back into tools like AMC and see how that funnel is working and which ones are driving the actual you know points that you want to drive and that that's really cool, right, it's, it's very excited about. Anne: I'm very excited too, yeah. Bradley Sutton: Awesome, all right. Last question for you know maybe not something that was released here at Unbox, but you know you're very active on LinkedIn. You see what people are posting about. You know I'm sure you look at metrics about what advertisers are using. Is there something in Amazon advertising that you feel is is kind of being slept on or not enough people are talking about it, that you think more people should be using it? Jeff: I mean more people should be using Helium 10 and Pacvue. Bradley Sutton: That goes without saying. Jeff: Okay, besides that, I think that you know, bradley, you and I get asked this question a lot, right? And? And our answer is always it depends. And I think that, instead of like saying, like this is a tool that you should be using or this is a a, an advertising function, you should be trying, I think that advertisers need to be open to the idea of test and learn, and I think the more you can train your mental model to work in a test and learn type of environment, the more open you are to change, because the only thing that's constant is going to be change. Right, and you started by saying like, where this industry was years ago when we both started, think about all the change that's happened and all the change that's occurred, and the brands that have not just survived but thrived through that are brands that have taken advantage of new opportunities, have invested by testing and learning and have then double down on the things that we're working. And I don't mean to oversimplify it, right, but it's not a very specific answer of like, use helium tens tool for keyword, blah, blah, blah, but it's like that's just one piece that you then use to implement the strategy. So work backwards. What's your goal. How are you gonna get there? And then figure out what tools you need to help you scale. Bradley Sutton: Awesome. All right, well, jeff. Thank you so much for joining us. We've been trying to get you on the podcast for like two years. I'm happy it finally happened and we'll definitely be keeping in touch. Appreciate it. Thanks, guys. All right, next up, we've got Kelly here. Now, Kelly, can you go ahead and introduce yourself? Tell us what you do at Amazon. Kelly: Absolutely so, Kelly McClain. I lead our demand side platform at Amazon, so we call it ADSP, and excited to be here. Bradley Sutton: Thank you for the time. Awesome, Awesome. Now you were, you know. Just saw you on stage a few minutes ago. What were your big reveals of the day? Kelly: Yeah, really good question. So I think if, if you think about Amazon ads and kind of where we've, where we've been and where we're going, we've really continued to make a lot of progress on on how, what we've been building a lot of our goals. We're focused a lot on interoperability with our ad tech solutions, so making it easier to use. We're focused a lot on performance improvements and then again, all of this is underpinned by making sure that we're putting privacy at the core of everything that we're doing, and so, with that in mind, we've been kind of launching this week in particular, a lot of different updates around, as you think about planning, activating and measuring, right. So within planning, we were launching Cross Channel Planner, which is a new way for you to really think about full, full funnel planning. We announced Amazon Publisher Cloud, which is the new clean room technology for publishers, which we're really excited about. We've been making a lot of performance improvements to the demand side platform, both with the user interface as well as the backend performance, and then we've also been been launching a lot more on our measurement capabilities, right, so making sure that marketers are getting the insights real time, making it a lot easier for them to kind of understand. You know how they should be looking at performance and where they should be making future investments. So we're excited about it. It's going to be a really fun week. Bradley Sutton: Awesome, awesome. We have our resident DSP nerd here, Ann, so she's going to go ahead and ask have some follow up. Anne: Definitely. Amazon Publisher Cloud was announced today, which is a big step for your publishing partners, obviously. Do you see any benefit for advertisers with this release? Kelly: Yes, definitely, and you know, I think to your point. I mean we've had, if you think about kind of clean room technology, right, really starting with cloud solutions. Then Amazon marketers cloud right thinking for marketers on how we can help support them. And Amazon publisher cloud it's going to be a mouthful after I'm speaking all morning. So excuse me, but you know that's really about a solution for publishers, right, giving them much more of the ability to pair any unique insights that they have right Demographics that they might know, of course, with folks who are coming to their site and then pairing that with Amazon Ads data. But the real core of that is, of course, providing opportunities for publishers but making it easier for them to connect with advertisers, right, advertisers. Often that you know there's so many different deal opportunities out there. A lot of the kind of deal process is very manual today and it's hard to discover the right deal and knowing which deal is right for you to reach your audience and so you know. A simple example, right is, if you're, let's say, you're a common website and you know the different demographics that are coming to your site every day, but by layering on Amazon audiences, you might realize, oh, I actually have pet food lovers who or sorry, pet food lovers- I have pet lovers who are coming to my site that I didn't realize, and so then that offers publishers the ability to maybe customize some unique deal opportunities to advertisers who might be trying to target pet lovers right, or specific brands who might be selling pet food, and it provides much more unique, differentiated opportunities, and we actually had a recent test with NBC Universal and they were able to offer three and a half times more reach than what they'd seen in the past, which is really exciting. So we see this as beneficial to both marketers and to publishers by really making it a lot more simple to connect with audiences. Bradley Sutton: At the end of the day, you know, pet food lovers are pets in about 10 years at Unbox. I predict like there's going to be some DSP where pets can actually base, you know, based on what they see on TV. Anne: They've already made more of the food, Exactly exactly, so we just launched something. Kelly: And if that's possible, maybe pets will be transformed into some sort of language that they can then activate. Anne: I think so, I think so. I don't even want to think about that. Kelly: I know, I never really thought about that? Anne: Yeah, that's very exciting. So, essentially for the advertisers listening, it's going to make your reach potentially broader but also more relevant, right? So the publishers have the ability to make targeting more relevant Absolutely Great. Another big announcement was the cross-channel planner. Yes, so can you walk us through how you think the ability to forecast reach will change how advertisers perform through their DSP program? Yeah, absolutely. Kelly: I mean, I think one of the biggest challenges today, as you all know right, is the fragmentation of channels and information and the overload of signals, right, and so that's where we're excited with Cross Channel Planner providing more of the ability to help marketers understand who they should be reaching right across the funnel and get much more information on how to kind of more efficiently drive their spend. In the past, we've launched Channel Planner, so that was our first product for mostly catered towards streaming TV, right, and how do you think about reach curves and how do you make sure that you're delivering against that for upfront pitches and so forth, and this is really kind of the next iteration to driving more efficient spend. So, ultimately, we think this is going to be kind of the next step of just providing much more granularity across all of the Amazon ads products on Amazon beyond Amazon, to make it easier to figure out. Okay, where should I be allocating my budget in the best way possible? We had a baby brand who actually was reaching audiences and they activated. So they leveraged Cross Channel Planner, activated via the DSP, and then they used custom advertising to direct customers to their online store and actually had four and a half times click through rate and 11% increase in impurchase rate, which was pretty cool to see. So again, I think the ability to plan and then easily activate is something that we're really committed to and excited about. Anne: Do you think this will be applicable for advertisers who are advertising both on Amazon and off, so more so that third party placement this will help plan for that as well. Absolutely. Kelly: So Amazon is known for retail media and driving conversions in the Amazon store, and we've been making so many investments over the past several years to really drive much more full funnel solutions and making all of our solutions work for all types of advertisers whether you're an advertiser that sells on Amazon or not because we're really excited about the power of again combining Amazon signals with marketers, third party and third party signals in a way that you can actually drive conversions, drive reach and have more of a full funnel experience and conversation. And that's where our Amazon publisher direct team comes into play, where we have a lot of these relationships and can reach anyone across the internet. But we've also been investing in modeled audiences and the performance through the DSP, and so a lot of people are kind of thinking about the loss of cookies in a negative way. We actually see this as an opportunity. We see this as a way to really innovate and rethink how marketers can potentially reach people in a privacy, safe way. That also drives performance, and so this is why we've also been investing in our modeled audience solutions right so, especially as we think about driving sales or reach off of Amazon, and we've been seeing over 25% increase delivery with a lot of the solutions, as well as 12% less cost per click per impression, which I'm barely able to talk. I'm going to lose my voice by the end of this day. But so, yeah, I think all of these from again, the planning, how you can activate all of the performance improvements we've been doing within our DSP we're excited. We'll continue to help accelerate marketers across full funnel wherever they want to reach people, which we're thrilled about. Anne: Definitely the ever looming third party cookie deprecation. Yes, exactly. Kelly: Yeah, a lot of energy, but understandably, and I think it's the right thing for us to rethink how we can really connect marketers and people in the right way, moving forward. Anne: Agreed, agreed. Another thing that was mentioned was the bidding enhancements that are now going to be available through the DSP program. So, essentially, you pick a KPI and you let Amazon do all the bid optimization in order to get to that KPI. Do you think this is going to change costs for advertisers, like, will CPMs go down in highly competitive categories or go up because of this automation? Kelly: Good question and, being a DSP enthusiast, I'm sure you know that our system has been really hard to use in the past. We've heard feedback from customers and partners that it was very complex, and so we've really been. So this goal seeking bidder, as well as re-augmenting our interface so that it's much more anchored on goals, has been paramount. We want to make it easier to use the DSP. We want to understand what is your goal, what are you trying to do? What outcome are you trying to drive for your business? And we've been making a lot of user interface improvements. And then the goal seeking bidder, on the back end to your point, I'm not sure what it will do in terms of you know, I can't talk to overall pricing in the system, right, but what I can say is that we're already seeing, you know, up to 40% reduction in CPAs, where we're able to better optimize against a goal, and we're seeing marketers just really gravitate towards the ability to kind of have much more of a simple experience. But we also believe in control, and so I think that's one of the powers that we think the Demand side platform has is, if you want all of the customization, if you want the complexity, we have that right. You can really adjust whatever types of bids that you want. You can layer on various different types of audiences. You can play around with different creatives. You can, you know, make a ton of different ads to try and test and at the same time, if you want a more simple, easy experience, you know what your goal is. We're able to help optimize and provide recommendations on the best way to do that. So we see it as kind of a nice balance in providing marketers kind of that wide range of capabilities, because we think there's a lot of different discussions in the industry right now on what way folks are going to be going. Bradley Sutton: Awesome. Well, thank you so much for your time and thank you for all you do at Amazon. We appreciate it. Kelly: Thank you for the partnership. Appreciate it, of course. Bradley Sutton: Thanks, thank you All right Now we've got Miranda. Miranda, this is our first time meeting you, so can you introduce yourself and tell us what your position is at Amazon? Miranda: Absolutely. I'm Miranda Chen. I'm the director of growth and modernization for Amazon Marketing Cloud, or AMC for short. I've been at Amazon for 11 and a half years now, live in the Bay Area and at AMC I lead several teams responsible for product and engineering, developing our audience activation capabilities, making AMC easier to use for more and more customers, as well as our go to market and customer enablement activities. Bradley Sutton: All right Now. We have a wide variety of listeners, anywhere from brand new people selling on Amazon to humongous billion dollar brands. Now, the billion dollar brands probably know all about AMC, but some of our newer ones might not understand that. Maybe there can feel like wait, marketing, stream, marketing, AMC, there's all these acronyms. So can you just give a quick, maybe 30 second, one minute introduction about what is AMC? Miranda: Yeah for sure. So Amazon Marketing Cloud, or AMC, is Amazon ads as clean room, so it's private and secure by design. Each advertiser has their own campaign signals of all their various Amazon ad spend within their particular instance. So we have signals from sponsored products, sponsored brands, streaming TV effectively like all of the actual campaign events and enables custom flexible analytics on those signals. And then it also enables advertisers to be able to upload their own first party signals or third party signals so you can think of, like product catalog, retail conversions, things like that, and so then you can generate really really flexible insights, typically using SQL, such as path to conversion, reach and frequency, overlap analysis and then actually take actions on them. Bradley Sutton: Cool, so most of our listeners probably weren't able to attend here at Unbox. What's the big release for your department here at Unbox? Miranda: Yeah, so we had a couple different releases specifically related to AMC that I can touch on. The first was AMC template analytics. So it takes some of our most popular queries, such as path to conversion, reach and frequency, and then allows users to be able to generate those insights without needing to touch any codes. So that's a pretty exciting development, particularly since we know that not everybody no SQL has taught themselves SQL overnight. And then the second one was AMC lookalike audiences. So we already have the capability where one can generate a custom audience based on specific parameters. So let's just say, an advertiser saw, wanted to create an audience of folks that had seen their detail page view or even added to cart but didn't actually activate and then wanted to drive better performance. They could create a particular, they could run a query, generate that insight and push that directly to the DSP. So that's one way. That's AMC rule based audiences. And then now we launched this enhanced capability for lookalike audiences. So it enables effectively exactly what it sounds like. So finding alike audiences based on that same seed, leveraging machine learning in a clean room capacity trained on Amazon, shopper and customer signals, but all still in a private and secure place. Bradley Sutton: All right, you're already starting talking technical terms that are over my head, so let me bring in the smart one of us. And to clean rooms. My room's not clean, I don't know. That's not what we're talking about here, but go ahead and please follow up and make me sound smart here. Anne: Yeah, of course. So I'd like to talk about lookalike audiences more specifically, because this is a way for brands to reach highly relevant, essentially new customers. So do you think this will change the way people are targeting that new to brand customer targeting incrementality? Miranda: Yeah, I mean we think it's going to be a great way for brands to be able to reach more and more shoppers. So, as I mentioned, the lookalike audiences are trained on based on deep, deep ML, based on lots of very, very, very good signals, and then the advertiser can actually leverage, can get to choose what's their specific seed for the audience, like what's the general size of the audience, based on their objective and then also the relevance. So I think it'll be a really key tool as a part of the marketer toolkit. Anne: Yeah, definitely. Do you think lookalike audiences are scalable for brands that maybe have lower purchase data or lower engagement data that are using AMC? Miranda: I think so. I think they're precisely like the brands that actually could benefit from it, right Because they have a small bit of deterministic signals that they actually want to be able to enhance. And then also because AMC is private and secure by design, as I mentioned, they can also choose to upload their own first party or third party signals and then create a seed based on that and then continue to go find additional customers that seem similar to that seed. Anne: Right, I love that you call it a seed, because it sounds like it will grow over time if you're utilizing these tactics, so that's a great way to phrase it. Miranda: Thanks, it didn't come up with it. Anne: Well, we'll give you credit anyways. So you talked about the AMC templatized analytics, right? Is this a way to make AMC more accessible and, if so, are the queries that are available through those templatized analytics? Will it grow over time? What's available through that? Miranda: Yeah, so we think it's a first step towards making AMC easier for more and more customers. So we don't have a specific timeline yet on additional templates, but it is something we'll be continuing to evaluate. We have been talking to different customers and internal teams about how we can also make AMC easier to use through point and click applications as well. We also work with dozens of partners that are making AMC easier to use, either through visualizations or through their own innovative dashboard. So I think through the combination of either homegrown or partner built capabilities, we'll be able to continue to bring AMC insights to more and more customers. Anne: Yeah, pacview is one of those partners. We do have an AMC dashboard Great, I think. Another question that's kind of just in general about AMC do you think there are any verticals or categories that benefit the most from this data, or that you've seen a lot of growth and success with using AMC? Miranda: Yeah, we think of AMC as equal opportunities. So we look at the data a lot. We're very, very data driven surprise, surprise at Amazon and what we've seen is that there's penetration for AMC across brands and partners and agencies as well as across all verticals. So we've seen, certainly, strength from brands that sell on the Amazon store, but also pretty strong results with entertainment, with automotive, financial services. So you can think of someone who's like automotive who might have a bunch of local dealerships. They want to be able to do more fine event grained analyses based on specific geos, and so something like AMC is perfect for that be able to do more precise measurements. So, yeah, certainly we think it's a great product for all, but it really depends on that particular advertiser's objective and then what are the types of signals that they want to bring in and what kind of insights they can generate. Anne: Definitely, it is flexible. Miranda: Exactly Infinite and flexible. Yes, Great. Anne: My last question is just a kind of a fun one. Do you have any specific query or an example of a query that you think was really innovative that's been pulled through AMC that you can recall? Miranda: I think it's probably a generic answer, but I think the Path to Conversion one is probably one of my favorites, just because it's the simplest. I think AMC was actually the first place where an advertiser could see all of their signals across all of the Amazon ad products, and so someone who was buying sponsored products and DSP might not have realized before that they actually were driving better results together, and so Path to Conversion, and actually be able to understand how those two products were interacting, for example, really brought a lot more power and insight, I think, to advertisers. Anne: So I don't think that's generic at all. I love that one too. Miranda: There's a reason. That's core kind of at the top of the instructional query library. Anne: Right. Miranda: Agreed, all right. Bradley Sutton: I have another question for you. I like asking stuff that maybe nobody else is going to ask. When you want to take off your Amazon hat and kick back with a hobby to kind of like balance work life, what's your go-to hobby? Miranda: Well, I have an almost four-year-old so she is probably my hobby in most of the time. I'm going to try and go do fun things on the weekend, whether it's exploring new coffee shops or going to find music. Bradley Sutton: The four-year-old is a coffee drinker, is she? Miranda: No, she's not, but she's an avid consumer of chocolate croissants, and so we sample baked goods in lots of different places. Then mom gets her coffee. I think that's probably it, but in my prior pre-kid years I did a lot more yoga and hiking and things like that. Bradley Sutton: So enjoy those years. You know, my kids are over 20 already, so I wish I had a four-year-old. I remember those days All right. Thank you so much for joining us and you educated me a lot. It sounds like Ann knows all about what you're talking about. It was like a different language to me, so I appreciate you educating us on IMC. Yes, absolutely. Thank you so much. Miranda: Thank you so much. Bradley Sutton: Alright, we've got Teresa here. Teresa, could you go ahead and introduce yourself? Teresa: Sure, I'm Teresa Uthralton. I'm the Director of Partner Development here at Amazon Ads. Bradley Sutton: Awesome, awesome. How long have you been here at Amazon? Teresa: I've been at Amazon for almost 10 years, so I'm approaching that red badge. For those of you that know our badging conventions, Nice, nice. Bradley Sutton: Now you're from here in New York. I've always been in New York, yep. So I'm going to start off with maybe the most important question of the day Julianne's Pizza in Brooklyn. Is that the best representation of New York pizza, or not? Teresa: Oh, that's tough. There's so many really good pizza places now I can't even keep up with them. There's so many. Bradley Sutton: Alright. Well, we're going to have to connect right after this, because I have two days left and I need to maximize my time here. Teresa: Yes, Alright now. Bradley Sutton: We're not here to talk about food here. Teresa: I recommend checking out Roberta's in Bushwick though. Bradley Sutton: Roberta's in Bushwick. I have not been there. Anne: Yes, I think you'll really enjoy that. Bradley Sutton: We're going to that one. Anne: Right now. Yeah, actually, cancel the interview. Let's go there, we go. Yes, of course. Bradley Sutton: Now Anne here is going to ask a lot of the more technical questions, especially those that have to do with enterprise. Now I'm here to represent, kind of like, the voice of the average Amazon seller, and you know, there's some people out there who might not fully know what Amazon marketing stream is first of all. So could you just go ahead and just kind of give a quick elevator pitch for what that is? Teresa: Sure. So Amazon marketing stream is a partner-facing product, and what it does is it provides really granular hourly signals on all our advertising metrics through the Amazon API, and what that means to a seller is that they will be able to get all sorts of insights about their business that normally they would not have known. Bradley Sutton: Okay, all right, I love that. Did you practice this? I didn't even tell you I was going to ask that. All right, cool, cool. How about rapid retail analytics, your other specialty? Teresa: I know I love rapid retail analytics, so Amazon marketing stream obviously totally focused on advertising signals. As we know, so much of what's exciting about Amazon ads is that you got online retail and digital advertising Right, and so rapid retail analytics provides that level of granularity on retail signals, and one of the reasons that's so exciting is that that data used to be available at a daily cadence with a 72-hour lag, so we literally it's almost near real time now, which is a really, really exciting development. Bradley Sutton: Okay, all right. Well, now that I got that out of the way, let me turn it over to the smart one of us too, and for some follow up questions. Anne: Yeah, so I kind of want to double click into Amazon marketing stream, specifically the fact that it was recently released for DSP or it's being extended to DSP. How do you think this will change the way advertisers manage their DSP campaigns now that they have that real time data that we were talking about? Teresa: Well, it's interesting. I think one of the things that I've learned is I've been humbled by our partner's creativity. Right, you know, I was just. I was just telling someone. I joined this team three weeks before Can last year and so I showed up at Can meeting all my partners for the first time, and we had just launched the first version of Amazon marketing stream and I was like this is the coolest product. But what really got me excited was it's a product that we developed based on the feedback we got from partners Like they, they have a seat at the table, they participate in all our betas and our product teams love them, right, because they get like this incredible, you know, they get their hands dirty and they come back and they're like these are the 27 things that are wrong and you need to fix right, which is if you're a product team, that's actually like really helpful, right, so, and what? The thing that's so interesting is like it launched and everyone loved it, but then people are like well, but it only has sponsored products. Right, like, I want more, I want more, I might want more. So I think what's exciting about having ADSP signals in there is that's going to unlock a whole bunch of opportunity around partners that are deep on ADSP Right. Definitely and I think you know, probably a few months from now, we'll have some really interesting case studies, success stories. There's really like almost no end to the creativity of our partners, which is really great because they're such awesome builders. Anne: I agree. I'm curious AMC they not AMS? AMC? I know they get our accurate, our Amazon accurate. I know, there's so many of them Also provides hour by hour data for both DSP and for sponsored ads. Prior to this, especially prior to AMC, but also prior to AMS, this wasn't available for advertisers, so you kind of had to guess when you were running, like day parting or anything along those lines. Do you think the release of the stream data for DSP will eliminate the need for the AMC hourly data? Teresa: Well, I think you got to go back to like what are the use cases that people use other product, right? I think, like what is great about Amazon marketing stream? Right, it's an aggregate, aggregate data pipe, if you think about it, right, and so ultimately that's going to help people build solutions that are evergreen. It's going to help people train AI models right, because how do you train AI models? You need, like, lots of granular signals, right? And whereas the Amazon marketing stream is really about very specific use cases around, like understanding the customer purchase path, understanding incrementality, understanding attribution, so I don't think it's like one or the other, I think it's very like use case specific. Anne: Right. That actually leads perfectly into my next question, which is how you see these two datasets working together with advertisers currently, or how you see in the future that they can work together. Teresa: Yeah. So I think, like what I think is really exciting about partner innovation is, ultimately, I don't think there's ever been a better time to be a marketer, right, like there's that whole age old question about, like I know half my advertising is working, but I don't know which half, and I think we're getting about as close as we're going to get probably in our lifetime, but we're on the cusp of that with a lot of these tools, and so I think the the part about Amazon marketing stream that I think is so exciting is that it will allow the kind of automation that makes brands so much smarter and helps them do more with less. Right, and we're seeing like especially like this year has been an uncertain economic climate for a lot of folks, right, and a lot of a lot of folks are trying to figure out like my budget has been cut or my budget is capped, but I'm being asked to drive more growth Right, and I think, like partners have been able to deliver solutions based on Amazon marketing stream and rapid retail analytics that have really enabled that Awesome. Bradley Sutton: And you had a last question. Anne: I did. It's a fun one. What's your favorite thing about being at conferences like unboxed? Teresa: Oh, it's meeting my partners. You know, I learn so much from from meeting with partners, right, like I said, it's very humbling. The innovation, the creativity, what they teach us about our customers, what they teach us about our products and it's such an incredible learning experience is so energizing. Were you at our our cocktail party last night? Anne: No. Bradley Sutton: I was not. Anne: We had a lot of cocktail parties. I'm sure it was very. Teresa: That was like such a fun buzzing party and I got to meet partners from all over the world. At our award ceremony on Monday we met partners that came from Delhi and it was just really, really exciting. Bradley Sutton: Awesome, all right, well, thank you so much for coming on the show and we appreciate all that you do at Amazon. Teresa: Thank you, thanks guys. Bradley Sutton: All right, we've got Ruslana here. Ruslana, welcome to the show. Ruslana: Thank you, Bradley and Anne, for having me. Bradley Sutton: Are you based here in? Ruslana: New York no, I'm based in Seattle. Bradley Sutton: Seattle. Okay, Seattle was just there for accelerate, lots of rain, but I like. I like Seattle weather a lot. Quick question for you, first of all just how long have you been at Amazon and what is your title there? Ruslana: I'm a vice president of sponsored brands display in TV advertising and I just celebrated my 10 year anniversary Last week awesome, congrats, congrats. Bradley Sutton: now we're gonna go into like what you announced today, but you know something while you were on stage, you also referred to something that was, you know, launched a little bit ago. We're how, now you know, sponsored products can show up on websites like Pinterest and things like that, and one thing that was I have a bad memory, but it was new to me, maybe I knew about it, I guess, didn't know was like it's not just a product that's gonna display, but it'll also show, I believe, like the reviews count and even the shipping time did I, did I hear that right. Ruslana: Well, with sponsor products, our goal is to deliver the same value that Advertisers are getting today by having sponsored products was an Amazon store and some of the critical sort of trusted Amazon attributes, such as reviews, pricing information, as well as Prime delivery promise, are essential elements To helping customers make decisions and actually purchase. So yes you are, you got it right at that. Sponsor products will be containing Kind of product level or Amazon key, amazon trusted information Within these new and exclusive placements across some of these sides to help our advertisers to really go quickly and with ease from discovering something or exploring something to actually purchasing awesome, awesome. Bradley Sutton: That's been. That's been out for a while, but today, when you're on stage, you announce something brand new, and that was sponsored TV. So just give us maybe a quick 30 second, one minute overview of what that is, and Anne has some follow-up questions on that. Ruslana: Well, we see a sponsored TV, tv advertising as a whole, as a critical element of brand-building strategy. That should not be something that Brand cannot do. Any brand of any science should be able to tap into this opportunity and reach these engaged audiences on a big screen In the living room, and so sponsored TV is aiming to accomplish just that. We have worked very closely with our brands and our customers and Backwards from them, to understand what their key pain points have been and why they have not potentially used TV more actively Was in their overall brand-building strategy and, as a result, launch sponsored TV. I'm trying to eliminate three main pain points no guarantee commitments, no spend, minimum creative support and, lastly, access to first-party Amazon, first-party signals. Even when you advertise in TV, powered my machine learning and Right measurement so that advertise and send value, because what we've learned is spend is intimidating, a Lack of the right creative or ability to create the right credit. Just knowing what resonates on such a screen is Hard and intimidating and, lastly, just understanding the value that TV delivers for these brands was difficult. And so, given those three main pain points, that's there. That's why we're sponsored TV. I think to wrap like there is another element right. We at Amazon, we very custom obsessed and in this instance, we have two customers right. We have brands, and we just talked about the value we deliver for the brands, but there's also another key customer, which is the viewers, and for viewers, this is an opportunity to discover diverse collection of brands and products in places where they choose to spend their time. Bradley Sutton: Okay, now I'm just wondering where, like? What kind of placements are these? Are these like, like, like trailers that come up, or are there just actual, you know, banner ads that might pop up while you're watching a TV show? Ruslana: Oh, this is a TV advertising we're talking about, so they are video, so this is not this not sponsored display. Jeff: Yeah. Ruslana: This is video ads and they sponsor TV. Today service was in freebie content. Like I don't know if any of you watch freebie, I do. I love certain shows there, so big fan. So there is freebie content. There is streaming. Do you stream? Do you twitch? Bradley Sutton: Yes. Ruslana: Okay. Well, when you twitch during live streams, that could be. Another opportunity was in. Bradley Sutton: There might be people watch watching this right now on our rebroadcasts of this. Ruslana: People that twitch. This is where the ads would show. And then, lastly, was in a fire TV apps. Bradley Sutton: Okay, excellent yeah. Anne: So it was mentioned that the goal of this campaign, or at least one of the goals, is to make it more accessible to Advertisers who have lower budgets, don't necessarily want to deal with spend minimums etc. Do you feel like there's a lower level of budget sufficiency for running these campaigns, or can it be tested with a small amount of money? Ruslana: Well, we, as I said earlier, right customer obsessed, working back, working backwards from our brands and working backwards for them. I'm really observed that they do want to be able to engage with this audience. Why wouldn't you like if you launched a product that is net new, delightful, on the market? Why wouldn't you want to tell? Like you know, I talked on my keynote about hex glad. I don't know if you don't know, if you have it in your kitchen, but if you don't, I highly recommend. I discovered through our sponsor TV offering the brand and I love the non-stick and also non scratch. Bradley Sutton: Oh no, you had me out when you showed part of the video where it flipped over and nothing Was coming on. Anne: I like that. Ruslana: Very impressive and so at the end of the day, like that is the brand that I'm delighted to cook with every day, and I like my eggs for breakfast. Doesn't matter if it's Monday or Tuesday, Wednesday or Sunday, so in at the end of the day, I think these are the type of brands. They want to engage with the right audience at the right time, and I think this is the right time. Anne: Great. Can you walk us through some of the targeting that will be available with this type of advertising? Most of sponsored ads is keyword basis. That going to be the truth for Sponsored TV, or is it going to be more signal-based behavioral audiences? Ruslana: Well, we always try to help our brands reach the right audiences. So let me Maybe adjust one statement here Most of sponsor brands is not keyword based sponsored products. Keyword based sponsored Products is keywords based. Sponsor brands has keywords Elements in their way and how you express intent. Sponsored display doesn't have that way to express intent. But our aim is to always work with our brands and help them, give them the right tools to express the intent in the best possible way so we can deliver their message and their story in the right place at the right time. So in the case of sponsored TV, the advertisers could use both sort of category based interests and as well as Genre based interest. Bradley Sutton: I've got a spooky brand on Amazon, so like come Halloween season gonna be Maybe throwing some ads on some spooky Halloween shows or horror show. Anne: Perfect, I think we have time for one more question. So I'm curious how do you recommend brands measure success with these campaigns? Do you have specific KPIs that you think you know appropriately measure the success for sponsored TV or anything along those lines? Ruslana: So they reach. Traditional metrics are available similarly how they would be available for any other TV offerings, but in addition, we are sharing branded searches as well as detail page and store page Traffic, and so that is a starting point for the offering. We will continue evolving our metrics and help brands understand the value they're getting out of their sponsored TV offering Wonderful. Bradley Sutton: Thank you so much for joining us today. Ruslana: Thank you for having me and in Bradley.
The Commerce Collective podcast is excited to bring you two special episodes recorded live at the Amazon unBoxed Partner Podcast Junket - a round robin-style interview series with 5 Amazon executives covering the event and the new product launches announced. In this first part, we hear from Jeff Cohen (Tech Evangelist, Amazon Ads) for an overview of the product launches, Teresa Uthurralt (Director Partner Development, Amazon Ads) on key partner priorities in the now & near future, and and Ruslana Zbagerska (VP of Technology and Product Development Amazon Ads) about product innovation, development, and Sponsored TV. Make sure to listen to Part 2 for DSP & AMC!
In Part 2 of our Amazon unBoxed Partner Podcast Junket Series recorded live from Amazon unBoxed, we talk to Kelly McLean (VP Amazon DSP) and Miranda Chen (Director of AMC Monetization & Growth) about product launches related to DSP and AMC such as the Amazon Publisher Cloud, Cross-Channel Planner, AMC Lookalike Audiences, & AMC Template Analytics.
Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a TV manufacturer to an ad sales firm/programmer. O'Donnell talked about the challenges in shifting a company's entire business model while trying to build credibility in a fast changing marketplace. Guest: Mike O'DonnellHost: Mike ShieldsIn Partnership with: Comcast AdvertisingProduced by: Fresh Take
Took the audio from when I went to Sky's the Limit Car Care in Sanford, Fl a couple weeks back to make this episode. I was there to see my buddy Chris Racana from Dr. Beasley's because he was doing a demo for their NSP's. We got to hear how Jim came up with these NSP's and why they're different than other primer polishes. Chris also explains their AIO primer polish and how just by adding their SiO2 sealant you can get up to 12mos protection. Towards the end I added some audio from the detailers that were on hand to play with the NSP's and their reactions to removing scratches up to 1500 grit. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Get set to sail through the bustling holiday season sales with ease and finesse as we bring you this month's TACoS Tuesday PPC expert, Mina Elias, Founder of Trivium Group. Ready to divulge his invaluable strategies tailored for Black Friday, Cyber Monday, and the entire holiday season, Mina introduces us to the art of optimizing ads. Listen closely as Mina recounts his own experiences and shares the lessons learned from past mistakes to ensure you make the most of your holiday sales. Whether your product is a Black Friday hit or not, we've got the perfect strategies to maximize your sales and click-through rates. Discover the clever technique of adjusting your bids to your benefit and the smart way to maintain your spending within limits. We reveal some hidden gems on best utilizing the holiday season with budget recommendations and crafting holiday-specific ad campaigns. Finally, we get into the world of Amazon DSP, providing insights on increasing conversion rates. Uncover the secrets of the optimal spend and timeframe for DSP, learn about bidding strategies for supplements, and also evaluate the effectiveness of Google ads. As we wrap up, we share some valuable tips on targeting long-tail keywords, setting and increasing bids, and making the tough choice between what ad types are top priorities. Tune in for these expert insights and make the most of your holiday season Amazon sales! In episode 503 of the Serious Sellers Podcast, Carrie and Mina discuss: 00:00 - Black Friday, Cyber Monday, & Holiday Amazon PPC Strategies 00:13 - Amazon Prime Day Feedback 04:01 - Sales And Advertising Strategies for Seasonal Products 04:52 - Bidding Strategy for Holiday Shopping Events 10:53 - Split Testing for Main Images 13:57 - Holiday PPC Budget and Sponsored Campaigns 15:14 - Adjusting PPC Budget for Holiday Season 23:07 - Custom Images in Sponsored Brand Ads 26:53 - Running Amazon DSP 31:42 - Amazon Rank and Bidding Strategy 34:08 - PPC Strategy for TACoS and Keywords 35:09 - PPC Strategy for Improving Conversion Rates ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Carrie Miller: Today we're talking with Mina Elias from the Trivium Group and he's going to give PPC strategies for Black Friday, Cyber Monday and the holiday season in general. This and so much more on today's episode. Bradley Sutton: How cool is that? Pretty cool, I think. Not sure on what main image you should choose from, or maybe you don't know whether buyers would be interested in your product at a certain price point. Perhaps you want feedback on your new brand or company logo. Get instant and detailed market feedback from actual Amazon Prime members by using Helium 10 Audience Just entering your poll or questions and, within a short period of time, 50 to 100 or even more Amazon buyers will give you detailed feedback on what resonates with them the most. For more information, go to h10.me forward. Slash audience. Carrie Miller: Hello everyone, welcome to another episode of this Serious Sellers Podcast by Helium 10. I'm your host, Carrie Miller, and this is our TACoS Tuesday, where we answer all of your PPC questions. We have an expert guest who's going to help answer all of your burning questions, especially for the holidays. Today on our show, we have Mina Elias, and I'm so excited to have him on. He's an expert in PPC and so I'm going to go ahead and bring him on. Mina: What's up? What's up, guys. Carrie Miller: Thanks again for coming on live with me. I'm so excited you're here. Mina: I know. Thank you for having me. It's been a minute since I've done a TACoS Tuesday. Carrie Miller: Yeah, do you want to just introduce yourself a little bit, so everyone knows who you are, and a little bit about you and your agency. Mina: Yeah, my name is Mina Elias. I'm the founder of Trivium Group, which is an Amazon agency, amazon marketing agency. We handle pretty much everything on Amazon for brands. I started as a supplement brand in 2018, using Helium 10 religiously, of course. I grew and scaled that brand to over a million dollars. It's called MMA Nutrition In 2021, there was a very large demand for people coming to me saying please run my PPC and stuff like that. I ended up starting an Amazon ads agency. Initially it was just Amazon PPC. Now we do PPC, DSP, SEO, creatives, helping brands launch on Amazon all that kind of stuff. I actually worked with Helium 10 on their PPC course. If you are a member of Helium 10, if you haven't checked it out yet, you should definitely check it out. It is a full, thorough course. Me and Vince Montero did it together. It's like beginner all the way to advanced. It's everything that I do in our business for managing ads. I love sharing everything that we are doing and learning. We have about 150 brands under management, 80 people on the team. We're learning a lot every day and Amazon is changing. I know that it's hard. When I started out, it was very hard for me to know what's good and what's not good. I'm here to share my experience and then hopefully it benefits everyone. Carrie Miller: Awesome. Well, thanks so much. I have some questions prepared here for Meena that are more holiday oriented. This should be a really good episode. Here's the first question what is your Black Friday, Cyber Monday strategy? Mina: Cool. I love talking about this because on prime days and Black Friday, cyber Monday, I mean one wrong move and you could end up losing all of your profits. The reason I say this is because that happened to me multiple years in a row, at least two years in a row, where I was following the strategy of spend a lot of money on ads, do deep discounts and then you're going to sell four times more on Black Friday, cyber Monday or Prime Day. I did sell four times more, but I also spend way more and it resulted in me losing money or not making profits those days. There's two categories in which products fall. One category is they do very well in Black Friday, cyber Monday and Prime Day. I'm talking like expensive products, giftable products. You should know your product. If you don't, I suggest that you go into Helium 10 and you can see the performance historically of product sales over time, and I think Bradley did a video on this. It's on my YouTube channel, just Meena Elias. You'll find a video of me and Bradley and he uses X-ray and cerebro to show you historically how has this product sold and if you notice that certain products or you don't know if your product is going to sell a lot and you notice that there's a spike, then you're like, okay, my product might fall into that category of it's going to do really well Black Friday, cyber Monday. So if you're in that category, I'm going to give you the strategy which is leading up to Black Friday, cyber Monday or any Prime Day. You basically want to increase your bids. You know that you're going to do a deal, so you want to increase your bids and get as much rank as you can, because during Black Friday, cyber Monday, you're probably going to have to decrease it a little bit because you might not be able to handle the volume of the spend that's going to happen from all of the additional people coming in onto the platform. So you're initially increASINg your bids 30 days before you know you have a deal coming. The day of, you know the day before, I would say, and then the day of and then day after, you're going to lower your bids a little bit, probably I would say by 10%, nothing crazy and you want to check frequently that you're you know how much your spend is and you want to make sure that it's not out of control. There's also guardrails. I wouldn't do account level budgets, but if you have a software, you know you could do some sort of automation where it's like if you hit a certain spend in that day, then you know, lower your bids or your budgets by certain amounts so you're not overspending Again. Mina: The thing that I learned the hard way was, you know, I would, on average, sell $2,000 a day. The Prime Day came, black Friday, the 7th of Monday came, I sold $4,000, but instead of spending an average of, like you know, 400 to 500, I spent 1,500. And that extra 1,000 or whatever in profit that I was going to make because of the sales, it all went to ads and I ended up not making as much money or losing money. And you know why would I do that? When I'm just like selling more units and now I have to order, you know, more units faster. Now, if you're not in that category, what I would do is you need to have a very focused strategy on organic only. So 30 days prior to Black Friday, cyber Monday, you're going to increase your bids again, but the day before like, or maybe even two days before leading up to the day after those days, I cut my bids by 30%, and we do this across all the brands, so it's a significant cut, which essentially means you know if someone is clicking on your ads, you know they're probably like deep, they're not like window shopping or anything like that. They're probably on page three or something like that. And it's cool because you know people are going to, who are scrolling that much, might be interested in buying. And what I've noticed is, even by cutting our ads by 30%, they will probably our PBC spend will probably be more, like 10% more than what it usually is, but as a result we do get an increased amount of sales. It's not the same as if our bids were high. So we'll maybe sell 50%, 70%, 100% more than what we usually would sell in a day, but you know we'll have our ads spend the same and so all of that difference is net profit. Mina: And so you know, if your strategy is, if you're not the seasonal product, black Friday, cyber Monday type of product, you want to cut down by 30%. But if you are, then you're going to have a deal and you're going to probably only cut by 10%. Those perform exceptionally well for products like that. So we've had giftable products that were 45 and we brought them down to $35. We've had coffee makers that were $300 and we brought them down to like 260 or something like that, to 59. And that coffee maker, I think, did $70,000 in one day, wow, yeah, we had a card brand, a card holder, that did like a million dollars between both prime days. So when you have a giftable product, when you have an expensive product, something that people wait for deals to buy, you can make a lot of money and definitely utilize the deals that you know prime day deals or Black Friday, cyber Monday deals.And then one more thing that I didn't mention for both of those is if you do plan on like showing that you have a lower price 30 to 45 days before Black Friday, cyber Monday or Prime Day, increase your cost, your sale price and let's say you're a $30 product, bring it up to 35 and then, right before you can drop your price back to 30 and it will show that you have had the lowest price in the last 30 days. So, on top of like a deal, it'll show that you have the lowest price, or, if you don't have a deal, it'll show that you have the lowest price, which some people might think that it's a deal. That's essentially what we've been doing. And then another thing to consider is what are the things that you can do to improve your click-through rate during those periods which are going to be your sale price, your main image and your reviews? Those are the top three things that can influence your click-through rate. The higher the click-through rate, the more you're taking advantage of all that traffic that's coming in. Mina: And so, main image, the time to split test this probably now, because you have about a month until Black Friday, Cyber Monday. You know, with price testing, see how far you can go up right now before actually having a significant impact, because then when you go down you can have a deal and you don't have to go down as much. If you raise your price by 20% now and you notice that your sales and your profits are pretty much the same, when you do a 20% off in Black Friday, Cyber Monday, you're going to get all that much more profit because you're having more sales at the same price. And then, if you're at a 4.2 stars, do whatever it takes between now and Black Friday, cyber Monday to hit a 4.3, because once you hit the 4.3 and you have 4.5 stars, I've seen click-through rates go way up and traffic you know, paid and organic significantly improve. And just a note for everyone, higher click-through rates means lower cost per click, that's. I mean, I don't know why that's the case. My theory is that Amazon views higher click-through rates as better experience for shoppers and, as a result, they want to reward you and allow you to spend more money. So if you're looking for one way to get more free sales through organic traffic or more sales at a lower cost, through a lower cost per click, work on click-through rate. Carrie Miller: So would you say, to do the manage my experiments, to do split testing for those main images, or how do you usually split test? Mina: You know, manage my experiments has not been that reliable recently and I updated my main image and I did manage my experiments and I noticed that for one variation it said that the old one is better and then for one variation said the new one is better. So I said you know what? I'm just going to test putting the new one up and I know what my click-through rate has been the last month. Let's see what's going to happen the next two weeks. So I added the new image and click-through rate went up by a lot. Oh wow, yeah, I mean, and it was against kind of what manage my experiments said. So I think the ultimate way to split test is just, you know, use something like you guys have a poll feature right, yeah, yeah, audiences. So use Helium 10 audiences, get some preliminary data and then you know, if you feel a little bit more confident and you're like, okay, cool, like this image is definitely better than my old image, then go ahead and just like test it. Worst case your click-through rate goes down for a couple of weeks. No big deal, you can catch it pretty quick. I would not make any decisions until at least seven days because you need like one full week cycle so you can look at the average of the click-through rates before, average of the click-through rates after and then say, okay, you know, after it's definitely worse, because for me, Monday the click-through rate could be 0.4. Tuesday could be 0.28. Wednesday could be 0.43. You know what I mean. So that's how it just fluctuates. No one knows why. It's human behavior, you know. None of us you know behave in a predictable way Like you know, at least that predictable. So it's okay, like just let a full week cycle go by. Carrie Miller: Do you have some tips Like are there certain things like maybe if you have multiples in a package should you show all of them, or what are some kind of tips you have for those main images that you've seen, kind of better performance on the click-through? Mina: Yeah, great, great question. So for me, I think what I've seen is the sale, the selling points, like the, the USB, the selling point being visible and you showing that you're better than everyone else just from the main image. And so when I, when I put a bunch of you know like products next to each other, my competitors versus me, like I know that I'm looking for a product, not a lot of people take advantage of the text on their, on their boxes or on their products. So, for example, let's say you know you're selling like flip flops, the cloud flip flops, so you can have the flip flops and, and you know, in an angle whatever. Or you can have the flip flops put on top of a box, a fake box, and on that box you have two sides where you can write text and it says, like you know, the softest material on the market or whatever a hundred percent recyclable stuff like that, right, because you can have that text on the box that you couldn't have actually have on your package, and that box probably doesn't exist. You know you're probably shipping it in a, in a clear bag, but no one is going to pay attention to that detail and and you know, at the end of the day, they're going to get your your slippers. They're going to look this, you know they're going to look like slippers. Mina: So for me, my, my product, my electrolytes if you go look at it on Amazon, it's like shinier. There's text on the cap, there's like some different logos that show that actually don't exist on the bottle and when they do get the bottle it looks very, very similar. There's just a few things, and those few things those are the differences that when someone types in a keyword and they're looking, you know they're browsing, I catch their eye because I have, like some elements outside of the product that are eye catching and I have some text on the product that, like they're looking at all like this is an electrolyte powder, so this is an electrolyte powder with no sugar, with no carbs, and it has this and it's made in America and it's all of these things on the label and so they're like they're convinced to click on me without having to read like title or anything like that. Carrie Miller: Wow, that's amazing. Mina: Yeah, they're just心 restoring, etc. You have to get creative in that one, and so just think about what your product is and what are some elements that you can add around the product to make it pop. And then you utilize packaging with text to make your main image an infographic instead of a main. You know, like if you could make your main image an infographic? That's what I'm getting at. Carrie Miller: Very interesting. Okay, thank you for sharing that. That's a really good info. Okay, let's go on to the next question here. Let's see, I think you kind of asked well, this is for holiday season, so how should I adjust my PPC budget for the holiday season? So, in general, like you know Q4, there's more spend. What budget recommendations do you have? Mina: Yeah. So again like if, if, if you don't know historically how much your budget goes up by, what I would do is I would go, I would go into helium 10 and I find the increase in sales you know from my competitors and I would probably budget 50 to 100% like growth in my ad spend based on what I'm seeing. So let's say my competitor goes from selling 100 units a day to 200 units a day during during that season. Then I'm going to take, you know I'm spending $1,000 a day on ads. I'm going to go to 1500 or max 2000. That's kind of my range of of increase in ad spend and I'm obviously going to do it slowly and make sure that my revenue is growing, you know more, so that I'm left with net profits. So that's another point is to make sure that you are tracking your net profits. So net profits is your sale price minus your Amazon fees, minus your cost of goods sold, minus your advertising you know advertising spend and then obviously refunds and reimbursements take that into account and that's your net profit. You know, on Amazon, excluding, like your own, like cost, you know VA's, whatever, that kind of stuff. So make sure that you're measuring that because that's the, the like, the true number of, like how much you're taking home. And as that number, you know, is increASINg, you can increase your, your ad spend. And you know, hopefully, because at the end of the day, like I don't care about selling three times more in Q4. And then you know, my net profits the same. Mina: I'd rather sell four times less and have the same net profit because it's easier on my cash flow. So that's how I would. I would adjust my budgets Now. If you have historic data and you understand how your sales perform, then you can do it based off of your, your sales growth. Again, if, if you're like, not your spend growth but your sales growth, so if your sales have historically gone up by 80%, then I'm I'm, you know, going up by 40 to 80% on my ad spend. I'll start by going up 40% and then notice how much my sales went up, cause if I start going up by 80% and my sales are on the by 60, I'll scale it back down to 40. Because, again, I want to keep that gap big enough so that I'm making more profit, taking more money home. Carrie Miller: That's a really good point. Yeah, profitability is the most important thing at the end of the day. Yeah, another holiday specific one. What are some strategies for creating holiday specific ad campaigns and promotions? Mina: Yeah, so this is. I mean people are not going to like this answer, but every single time I've tried to create anything that's holiday specific has not turned out well. So sponsor products ads work amazing. Every time I start, I try doing a holiday sponsored brand, which is you know the Christmas tree with the products surrounded and you know that kind of stuff like Christmas vibes, I don't know what it is. My theory is that people on Amazon see that as an ad and they're like I don't want to click on an ad but they see sponsor products as like a very like organic thing and they're like oh, I didn't even know that it was an ad so. And then I've tried it with DSP too, and that one was painful because we have to come up with like 16 different sizes for each creator. Carrie Miller: Oh, yeah, yeah. Mina: And so we tried a lot of it and it did not outperform regular you know our regular standard ads so I wouldn't worry too much about you know. Creatives for holidays, okay. Carrie Miller: I've. We've got a lot of questions in here, so I'm going to start pulling up some of these questions from the audience. Um, rick, I hope you said your name right. What is, or what are your rules to stop sponsored campaigns when a keyword does not perform as desired? Mina: Okay, so usually, if I'm, if I'm trying to be aggressive and grow, it is about the same price as my product and no sales. So if I have a $30 product, if I spend $30 in no sales, if it's an auto broad phrase or expanded ASIN, I'm adding it as a negative. If it's an exact, I'm lowering the bids and I'm going to lower the bids consistently until they either stop spending money or they're profitable. But more than likely, you know, they're just going to stop spending money. But I'm just giving it a chance to be on page four and if someone finds it and clicks on it, they're likely to convert. So that's, that's my strategy. If I'm going aggressive, if I'm trying to be conservative, it'll be 30 to 50% of my sale price. So if I have a $30 product, anywhere between 10 to $15 and spend and no sales, then I'm going to add it as a negative or positive. Now, if you notice that there's a lot of those and if you notice that you you know you went in and you're like, okay, cool, $15 and spend in no sales, I'm going to add it as a negative or lower the bids and you do that and you're left with very little and you feel like you know, like it's not your sales, your sales are not there. You probably have a conversion rate problem. So your problem is more yes, kill the bleeding. So $15 and spend no sales added as negative. Stop spending money on it. Mina: You know you can't help it, but focus on your. You know, with your current ads being the same, that your TACoS like gets cut in half by you doubling your conversion rate, because then from there you can start removing some of the negatives and retesting them, or just taking the negatives and relaunching them in newer campaigns and seeing if they're going to be able to get it, and then you're going to perform Cause. A lot of times it's like a balance between conversion rate and ad spend. So here at this ad spend, you know, and this conversion rate, I'm fine. Now, like you know, this conversion rate, now I'm not profitable. So when my conversion rate goes up, I can spend a little bit more. Conversion rate goes up, I can spend a little bit more. It's like a balancing app. Carrie Miller: That's a really good point. You know that. You know you got to look at your listing too. Is it the most optimized, or your images the best they could be? I mean even just your main image, the way you were talking about. You know adding those different things on the packaging, that's um. You know little touches that make a huge difference. So that is really good. You know not all. You know you can negative the keywords, but then you know they might not be bad forever. So it's really good. Mr techie says, PPC strategy help required. Selling a product in Indian market and then I launched it in the US Market. Have 60 plus feedbacks. My ACoS is 150%. I was running exact match, but conversion rate is negative 7%. Mina: So not sure what the question is, but yeah, yeah, can you, can you clarify the question? And then I mean, if your conversion rate is 7%, I mean ACoS really doesn't matter to me Tell me what your TACoS is. That's like maybe gonna be a little bit more indicative. Tell me what your, you know your margin is and what your TACoS is and what your conversion rate is like overall on the listing and I can maybe help you a little bit better. But I mean, if you're, if you just launched, it's more than likely your conversion rate is low. Having 60 plus Feedbacks or reviews, I'm assuming, is not enough. Also, running exact match alone isn't great. You can run broad phrase and exact and auto and expanded ASIN and whatever is working. You know you can keep that and whatever is not working you can pause it or add it as a negative. Mina: And the goal is to you know, across all the different Add types that you have match types and all that kind of stuff, to find just a bunch of winning keywords. You start off, let's say, with a hundred dollars a day in budget and you know you launch a hundred dollars a day worth of ads and maybe ten dollars of those ads are profitable. So the other 90 you're gonna kill and then launch a new 90, and out of that 90 there's 10, and so now you have 20, that's working, 80. That's not working, you know. Kill that 80, launch another new 80, now you have maybe 30, and you know, and so on, and so you're just trying to stack up like More keywords that are profitable and they're working, and then kill the ones that you tested but didn't work out, and again, all of them will work better if your conversion rate is higher. Carrie Miller: Yeah, that's a good point. I think he said something else a little bit. I've already spent over 3,000. My sales are around 1800 through profitability, though Profitability is very low. So I think you kind of gave some good advice there. So so let's see. Bradley has a question. He says are you 100% of the time doing custom images for sponsored brand ads and if so, what kind of images are working well? Mina: Okay. So the one, the one image that I've seen perform really well and yes, I am doing custom images for sponsored brand 100% of the time the one image that I'm seeing work really, really well is Like something like social proof. So people that are on Shark Tank, people that you know, were like featured on, like there was a creative one where it was like the product and then like put on the cover of Forbes, you know, like with a magazine of Forbes, like next to it. We've seen like stuff done with an influencer, like really big influencers Hillary, dove, Halle Berry, you know who are like celebrities. So social proof is what I've seen Works incredibly well and you have to do it in a way where, like it's, there's no like text, so you can't just do like a bunch of like logos and stuff like that. I don't think they're gonna allow that, but that is what I've seen works best. Everything else has worked kind of Okay, you know, like similar sponsor brands in general and you know I hate to say this, but sponsor brands in general, they seem to not perform that well. They seem to just spend more money and not generate sales. So I'm a hundred percent an advocate for sponsor brands for your own branded search terms. But the second that I start going into like sponsor brand for other keywords. What I notice is it's like the people are clicking on sponsor brand and sponsor products, spending money and not and it's not generating any more sales. And we've tried it where our organic and sponsored is low. So there's. You know there's no chance they're coming into our listing and we try and run a sponsored brand and They've. They've done Okay, they haven't done great. Carrie Miller: That's interesting. Okay, the next question how you mentioned in one of your videos that you use same keyword in multiple campaigns, does not, does that not cannibalize the keyword? Mina: Yeah, so the only time I'm using the same keyword in multiple campaigns if they're if the match types are different and it does not cannibalize, and I'll explain why. So when you have a keyword in broad, that keyword triggers 50 different searches, 50 different search terms, right, if it's in phrase, it triggers 20 and if it's an exact it triggers one, and then these are, just, like you know, rough numbers. So it let's say that you know you have the same keyword in broad phrase and exact, this keyword in broad is gonna show one of 50 times. Now, if you have a hundred dollars a day budget in that campaign and a one dollar cost per click, that that means that it's gonna show across those 50 keywords twice per keyword. You know you're gonna. It's gonna, you know, be two times per keyword in 24 hours. And then you know for for the, the like phrase, it's gonna be five times per keyword and then for the exact, it's gonna be whatever, however many times, you know a hundred times for that keyword. That's, if you reach a hundred dollars, they and spend, and so you add that up, right, two times, five times. You know, and let's say, 20 times in 24 hours. They're not gonna compete with each other like there's there's so much time in the day. An ad could be showing up, you know, every minute. So it's like there is. They're usually in different match types, not gonna compete, and if they do happen to show in different times, from my understanding the the one that has the highest bid is the one that's gonna show up. So it's not a big deal. I don't think they compete. I just think like, statistically, you have something that shows up twice in 24 hours, five times in 24 hours, 20 times in 24 hours. What is the chance of them running into each other? Carrie Miller: Yeah, that's true. Okay, so Jeffrey asked what's the minimum amount of Spend needed and the minimum time frame you recommend for running DSP? That's a really good question. I've had this question a lot recently. Mina: Yeah. So I would say 2000 a month is would be the bare minimum and that's just kind of enough to cover like some loyalty or retargeting campaigns. And the minimum like in the first 30 days, that's when you're still getting data, and then in the second 30 days, that's when you're starting to optimize. So within 60 days you should start seeing like the true results. So I would say the minimum at spend would be 2000 and then the minimum you know amount of time should be 60 days, and then 60 days that's if you're like running it with someone, that's like experienced and they know what they're doing. If you're doing it yourself, it's probably it's gonna be longer. You know more, like 120 days because there's a lot of things that you have to tweak to get it Right. But yeah, I mean it doesn't have to be a lot of ad spend. I think you can get retargeting down with 2000. You just have to figure out which Placements work the best. So for me it's been usually Amazoncom, desktop, mobile web and mobile app. Creatives has been responsive, e-commerce has performed the best, and then audiences are Like sometimes 30 days is enough, 30 days retargeting. Sometimes you have to go with like 60 days retargeting. So it just depends on how many people are coming into your listing. For an audience to be created on DSP, you need at least a thousand Unique visitors a month to create an audience awesome. Carrie Miller: Okay, the next one is how are you using the bidding strategy for supplements and are you getting good results? Mina: First for supplements, the way that, like I work, from long to long, tail up, like from from long, like long term, like um, low, low search volume, all the way up because lower search volume are easier to win. And so my strategy is, you know, going to helium 10, I put in my, or I go into, like you know, the search results on on Amazon type in my main keyword, open up X-ray. I pull up the top 10 competitors, launch them in cerebro. Then I set up some settings, so I would say like a minimum of 500 searches a month, minimum ranking competitors seven or eight out of the 10. Um, and then maximum position, 60. Um, and so now it's showing me keywords that are relevant to most of these competitors with decent search volume and they're not ranked a super low. And then from there I have my core list and I take that core list and I start launching. Mina: I launched the big ones initially just to get relevancy and to get a lot of indexing for for a lot of different keywords. I'll watch this broad phrase and exact, but I start with the lower search volume keywords and I put them five in a campaign, one in broad, one in phrase, one in exact, and I'm gradually launching them and I start with a bid that's lower or around the suggested bid. Sometimes the suggested bid is $5. So I'll just start at you know, a dollar or $2. Anyways, and then I can always inch my way up, and so from there I wait and I, you know, I spend and I see what's going on. And then I start inching data up based on like, what's getting um, impressions, um, and obviously, if there's anything that's performing well, I'm spending a little bit more money on it. And I'm basically trying to start like I'm casting a net at the bottom and then coming up, up, up, up, up, until it starts like catching some people and instead of like spending up here, and then I'm like, damn, like this, spending too much money, it's not profitable, and lowering the bids. Mina: I started the bottom and work my way up and then, as I stack the, the long tail ones, it's easier to launch the bigger ones Because they're going to be more costly, but they'll balance out because they they will drive a lot of traffic, but you should have like a decent amount of sales that are profitable coming in first and then then it will work a lot better than if you just start with the broad keywords Um and yeah, and that gets me pretty good results. We're like looking for negative keywords very frequently, making sure that any keyword that spends a certain amount of money with no sales, is added as negative, like if it's an auto broad phrase or expanded ASIN, um, and then all any keyword that's like underperforming bids are lowered. And we're constantly launching new keywords and testing new keywords out. So, going through the search term report, um, you know, twice a week identifying any search term that converted profitably that we're not currently running. I'm not negating it or anything, I'm just taking it out, putting it in its own campaign in different match types to try and double down on those keywords. Carrie Miller: Awesome, all right. Next question Are Google ads still effective? Mina: Yeah, I would say Google ads are still effective. Definitely. I think you're trying to drive cold Google ads to Amazon because you have a lack of attribution. It's very hard to optimize. I wouldn't necessarily put my money there before maximizing uh, PPC and DSP. Carrie Miller: Can you elaborate a little bit more on this strategy for a rank? Do you have to put in specific keywords on your Google ads in order to rank on Amazon for those, or does it just sending Google traffic allow all your keywords to increase an organic rank, Like what? What is the strategy for that? Mina: The strategy is individual keywords. So it's like we'll set up a keyword, uh, in its own campaign and we'll drive traffic to Amazon and we're noticing that the rank of that keyword for us organically goes up and we're tracking it in the search query performance report, um, in terms of like all of everything ranking higher. That works well when we're using influencers. So we've done a strategy where we've hit up a bunch of influencers, like I'm actually going to do this for my new product that I'm launching, um on Amazon. It's like a new, it's like a packets version of my electrolytes, but basically I'm giving it away to a hundred different influencers and what we've seen is like brands that have done that that they've given it away to influencers on Tik Tok and they've like posted about it and made good content. And then people are like looking up the brand name and looking at it on Amazon, like that's really helped improve organic rank across the board. Carrie Miller: That's amazing, thank you, okay, so what's the best way to choose initial bids? Mina: Yeah, so start with suggested bid, you know, and if the suggested bits too high, just start lower and then work your way up. There's like no science behind this. Um, you're never going to nail it. You're just going to start somewhere and then you're going to have to optimize it. You're going to have to optimize over time until you hit the you know, the sweet spot. But I would rather you start lower and work your way up, because if you start higher you're just spending a lot more money faster. Carrie Miller: All right. Next one should broad and phrase match be used in campaigns throughout the product lifetime? I think is what that is. Mina: Product. Okay, so should broad and phrase match type? Yeah, broad and phrase match types should be used forever. They're like different types of keywords. So you have one keyword and you have different match types and those different match types perform differently. So you know, it's like. That's just how it is. Like you can have a electrolyte powder broad, electrolyte powder exact and electrolyte powder broad could do amazing, because inside of electrolyte powder broad there's 40 keywords. You've negative 10 of them that are not doing well, and then there's 30 of them that are doing good, you know. And then electrolyte powder exact is just that one keyword and you know you've optimized the bid as much as you can and it's doing okay, but you know it's spending too much money and not an ecosystem is high, etc. Etc. So you should always use phrase and broad. Yeah. Carrie Miller: Awesome. Okay, and we have some continuation from the one earlier who had 150% ACoS negative 7% conversion rate. He said TACoS are 125%. Current sales two orders a day. Category gift bags. I need PPC strategy for the current situation in helium 10. I see my rank is poor for major keywords. I am tracking. Mina: Yeah, I mean this is. It looks like to me it's more likely a conversion rate problem. When I see TACoS that high, I mean it's not going to be your, because if your TACoS is that high, then great like, pause all your keywords and only keep the ones that are profitable. And if there's like, if the ones that are profitable aren't even making you two sales a day, then yeah, I mean you have a conversion problem. So it because if you fix your conversion rate, then your 125 TACoS could become 50% TACoS and then you'll have more opportunity to get you know, launch more keywords and some of them be more profitable, which will drop your TACoS even further. But it seems, as of right now you're, it's probably a conversion rate problem. Carrie Miller: Yeah. Mina: Sorry, let me just say okay, while you fix your conversion rate, what should you do for PPC? I would say go after a bunch of long tail keywords, start with a very low bid and work your way up slowly and try and catch some profitable keywords. That's, that's all you can do. There's not much else that you can do, right? It's because then, the day you're launching different keywords, you're testing different keywords, some of them need to convert and it's, you know, it's up to your conversion rate. Carrie Miller: Awesome. I think that's actually the last of the questions here, so and we're about, you know, almost at 40 minutes, so we've definitely had a pretty good episode here. So thank you so much for joining us on this live. We really appreciate you coming and giving all this expert advice. I think you just dropped so much information here, so many good tactics that people can start taking into, especially these holiday season times, to help, you know, maybe not overspend and to be more profitable. So thank you so much again for joining and we'll see you again, hopefully another time on TACoS Tuesday, and we'll see you again. Mina: See you later, see you soon, thanks guys. Carrie Miller: Bye everyone.
It's been a while since Stephen Trapp was on the podcast and in that time he's done some BIG things. Stephen has moved Blue Star Auto Salon into a bigger facility, he's grown the business by offering ppf and window tint services and he hired a media team to help him grow his YouTube channel. His YouTube channel has over 12K subscribers and 178 videos demonstrating not only Blue Star's service, but also the benefits of said services. In one video Stephen tests how many layers of ppf would it take to stop a high speed projectile aka bullets. We're gonna talk with Stephen about what he did to grow in a short time period and how fun it was to make a video spending a day shooting a car up. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Please join DSP as we invite LifeCoachVon to join the VIP lounge to discuss her passion as a purpose discovery coach who inspires her community to live life on their own terms. This in depth discussion covers topics like imposter syndrome, neuro leaders, and much much more!
Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local advertising is evolving beyond old fashioned spot cable. Midha also gave an update on the state of addressable TV, and why she things the influx of local brands to CTV could lead to a much longer tail for the medium. Guest: Pooja MidhaHost: Mike ShieldsSponsored by: Comcast AdvertisingProduced by: Fresh Take
Podcast: LAS NOTICIAS CON CALLE DE 17 DE OCTUBRE DE 2023 - Más gente dice que PR debe pagar más de la deuda de lo que la Junta plantea - El Vocero - Los murciélagos boricuas son super importantes - Primera Hora - Seis años sin energía eléctrica en Río Grande en centro de investigación de la UPR - El Nuevo Día - Demanda de Paulson y los supuestos esquemas donde su socio trataba de cogerlo de tonto - El Nuevo Día - Joe Biden va para Israel mañana - NYT - Autorizan cerrar Hima de Fajardo - Salud - Supuesta renuncia del jefe de DSP es desmentida, pero hay guerra entre Policía y Seguridad Pública - El Vocero - Charlie no va para la gobernación na - El Vocero - En Comerío no hay luz en escuela y se van remoto - Primera Hora - Conductores ebrios siguen posponiendo consecuencias de sus actos, plantean que paguen pensión a menores - Primera Hora - DDEC plantea dar clases de ciencias y tecnología en escuelas superiores en una gran idea - El Nuevo Día - Se quedan sin candidato a alcaldía de San Juan en el PPD - Noti UNO - Vienen más chavos para los legisladores repartir como barrilito - El Nuevo Día - Todavía Auxilio Mutuo está bajo ataque de hackers - El Nuevo Día - Mariana Nogales la legisladora que mete miedo en Capitolio - - JGo tiene un millón para su candidatura - Metro - Petróleo de Venezuela al rescate del mundo, elecciones bajo supervisión a cambio de sanciones de USA - WSJ - Jim Jordan hoy sería presidente de la Cámara federal - Bloomberg el nuevo iPhone 15 Pro va por cuenta de Liberty No te pierdas el iPhone Pro más ligero de todos; con rendimiento a otro nivel; cámara angular; nuevo botón de acción; batería para todo el día; y muchísimo más. Cámbiate hoy a Liberty y recibe $650 para el saldo del equipo con tu compañía actual. Trae tu número a la mejor red móvil en Puerto Rico. Liberty. Tu mundo mejor conectado. Incluye auspicio
Porsha Rose started working on cars with her family learning how to "chop" them up and painting them. She went from foster care to being Married with Children, then getting real sick. She eventually beat her illness and found her way helping a friend doing paint work for dealerships, fixing rock chips and scratches. After a bit she decided to go out on her own and start to also add in detail services like paint correction and ceramic coatings. She is doing better then she ever thought and with all her "gangster" appearance all Porsha wants to do is give "Free Hugs". Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP25 to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Everyone is talking about inter-sample peaks and True Peak limiters - or in fact it's more accurate to say they're arguing about whether ISPs are audible or not, and whether True Peak limiters sound bad ! In this episode I'm joined by Alexey Lukin, iZotope's “godfather of RX”, to talk in detail about exactly what ISPs are and why they're so confusing - including: * How are inter-sample peaks measured, and why do you see different results with different meters ? * What are DSP overshoot peaks, and how are they different ? * What does over-sampling have to do with all this, and why is it important ? * Do True Peak limiters really sound bad, and how should we test them ? * Why will they NOT prevent lossy decoder clipping, sometimes ? And * What the hell are we supposed to do about all this ?!?
In this week's episode, John is joined by Craig and Scott de Fasselle, the team behind Blitz Media. They talk about the approach Blitz takes when it comes to tackling the DSP workforce crisis and how they've helped provider agencies crack the code on hiring and retaining great teams! Resources mentioned in the episode: Scott's TikTok Visit Blitz's Website Email Scott: email@example.com Email Craig: firstname.lastname@example.org Episode Transcript (hyperlink) Want to share stories with us? Email us at QuilloPod@myQuillo.com To learn more about Quillo Connect visit MyQuillo.com
MTE registration is open and Sheldon Kaye is here to tell us what's new for 2024. New Venue, New Vendors and New Competitions(maybe). Also it's time we start begging for Golden Mic nominations, so get ready for that. Jason and I then try to talk sports and mention some famous names we can tag in the show, like Joe Rogan, Bert Kreischer, Tom Segura, Travis and Jason Kelce, Dave Portnoy and more. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person's identity isn't brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands. Additional resources mentioned in the interview: ● Media Buying Briefing: Agencies expand their DEI goals and offer their expertise to clients ● It's Time to Dispel the Multicultural Media Scale Myth [Source: AdWeek] ● Black Media Is Being Hurt by Agency Blocklists [Source: AdAge] ● Diverse-owned publishers say they're still educating advertisers about their audiences [Source:Marketing Brew]● Combating Corporate ‘Pinkwashing' During Pride Month With Mutual Aid [Source:Inequality.org] About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call At Helene Parker Consulting, we provide training and media buying. Timestamp: 00:00:25 - www.jobsinadtech.com 00:01:35 - Leave us a review on iTunes 00:02:10 - Meet Iesha White 00:05:45 - How She Landed in Programmatic (super interesting story
Jason Bruno sent me a post a couple weeks back talking about A.I. paint correction as an idea for a topic. So we sent out the DSP signal to the one man we knew would have some info on it, Jason Rose. Jason Rose said guys I have a lot of info on it so sit back and be prepared to be scared or amazed. Jason Rose talks about how A.I. Robotics are already in use in several facilities for car manufacturing and repair shops. He tells how the A.I. can actually learn the contours and curves of each car model. When the A.I. encounters that model again it already knows how to paint correct it. Support this show and follow us on Facebook: @thedetailsolutionspodcast and @thedetailsolutionspodcastdiscussiongroup or on instagram: @detailsolutionspodcast and YouTube: The Detail Solutions Podcast You can now call our hotline and leave us a voicemail to be used on an upcoming episode, powered by Aenso North America. use code DSP for 20% off. Call 1-689-610-2275 You can find our sponsors at: www.vyperindustrial.com use code DSP to save an additional $25 off your purchase. www.detailersroadmap.com www.facebook.com/groups/detailersroadmap Make sure to mention you heard about them on the podcast for a special discount. www.oberkcarcare.com use code DSP (all caps) and receive 15% off your purchase. www.carsupplieswarehouse.com use code Solutions to save 15% off your first order. www.autofiber.com use code DSP for 10% off your purchase. For Towel of the Month memberships use the code totm25 for 25% off. www.detailingsuccess.com make sure to tell Renny you heard about on the podcast to get your discount. --- Support this podcast: https://podcasters.spotify.com/pod/show/detailsolutionspodcast/support
Step into the 'Adams Archive' with Austin Adams, where we blend the controversial with the critically thought-provoking. This episode unveils the bizarre tactics of a Congressman, delves into leaked geopolitical strategy papers, and highlights the nationwide alert set for October 4th. But, our deep dive doesn't stop there. As 5G towers proliferate our landscapes, we delve into the pressing concerns surrounding this technological advancement. Is 5G merely a faster network, or is there more lurking beneath its high-frequency waves? Hear about the alarming studies, citizen testimonials, and Robert F. Kennedy, Jr.'s recent commentary on its potential health implications. With Austin at the helm, every episode promises meticulous research and unbiased conversation. Dive in, stay updated, and be part of the dialogue. Subscribe and enrich our collective conversation with your reviews and insights. All links: Https://Linktr.ee/theaustinjadams Substack: Https://austinadams.substack.com ----more---- Full Transcription Atoms Archive. Hello, you beautiful people and welcome to the Adams archive. My name is Austin Adams, and thank you so much for listening today on today's episode. We are going to go deep into a topic that has been irking me for quite some time. And I'm sure it might irk you a little bit too, but we'll get to that in just a minute. The first thing that we're going to discuss today is going to be a Democratic congressman. Pulled a fire alarm to get out of doing his job. You heard right. That right there. You heard right that right there. A grown man in a position of power Elected nonetheless pulled a fire alarm to get out of doing his job. So Peter Doocy questions Kareen Jean Pierre quite A bit on this. It's pretty comical. Some people are laughing in the background during the white house press brief. Um, but pretty crazy stuff. So we'll, we'll touch on that first. The next thing we'll discuss is that there was a leaked us strategy document on Ukraine, which cites corruption as a real threat coming out of Politico. Could you imagine that? Could you imagine that corruption in Ukraine, which highlights on this article that Joe Biden's actually holding, holding Zelensky here? In his arm and whispering sweet nothings in his ears a lot of according to this picture. Um, so interesting stuff there. Then we'll move on to the next. which is that the Pentagon funded a study, speaking of Joe Biden, which warns that dementia is among us officials and poses a legitimate national security threat. So we'll read that together coming from the intercept. And then last but not least, we're going to talk about the October 4th. FEMA advisory, which is going to hit everybody's cell phones, everybody's TV and everybody's radio simultaneously at two 20 on October 4th. Now, if you're listening to this after that, which is. Potentially the most likely situation as this will come out on the third if you're listening to this after that don't worry What we're really discussing as a result of this because some there's some crazy theories about this October 4th thing Some people throw around the word like zombie. I don't know if I agree with that I don't spoiler alert but what I do think is a legitimate conversation to be had around this is the potential harm of massive Frequencies being put out nationally simultaneously and among different mediums and what that could mean for the general public so that that pulls us into a conversation about 5G 5G being a very hot topic when it comes to the well and then really not not getting enough conversation around it as it probably should, because there's been very little studies done on this stuff and its effects on people. And what has been done comes out from almost the 60s, but it's pretty wild. We're going to read into some of the articles, some of the discussions that have been had. Some of the concerns, Robert F. Kennedy, Jr. just spoke about this on C SPAN, um, in a conversation with a potential voter, where he says that he's, um, actually representing a large group of people who were, uh, medically affected by 5G, so I, this isn't in the realm of craziness, guys. They put up these massive, huge, ugly... You've must have seen them. If you haven't, you need to open your eyes because they're everywhere, literally everywhere. Um, and we, we just don't, maybe we should be asking why, right? So we'll dive deep into that. And when I say deep, I'm saying deep. We're going to go there. So the longer you stick around, as always, the deeper we get. But first, I need you to go ahead and hit that subscribe button. If this is your first time here, I appreciate you from the bottom of my heart. So excited to have you here. Thank you so much. Hit that subscribe button because every single week, We have conversations just like this. So hit that subscribe button. If you're already subscribed, leave a five star review, right? Something nice. Tell me what you love about the podcast. Tell me your favorite episode. Give me your favorite recipe. I don't care, but write something nice. It helps me get up in the rankings. It's the best way that you can say thank you right now is just leaving a five star review. All right. There's not a lot that you can do to get some good karma today. This is a super easy one and I'm asking you pleading with you, subscribe, leave a five star review, write something nice helps me out, which means I can do this more for you guys. Alright, so thank you so much for listening. I appreciate it. Head over to the sub stack Austin Adams sub stack calm that just gives me your Email. So I can put out things like podcast companions and deep dives and all other awesome stuff, whether it's today or in the future. Um, on that note, I know I've been out for a couple of weeks, but I'm not going anywhere. All right. Life gets hectic. Sometimes I actually turned 30. Um, same time, got my purple belt in jujitsu, had some awesome things happen in other sections of my life that just kind of made all the craziness happen at once. Went backpacking with my wife for five, six days. Um, Pretty awesome stuff. But with that increased responsibility in those, some of those sectors of my life, my plan is to delegate and automate some of the things that I'm doing here for you guys. So I can put out even more content. So, um, look out for that and thank you for sticking around. All right. Without further ado, let's jump into it. The Adams archive. All right, let's jump into it. The very first thing that we're going to discuss today is that a democratic congressman named Jamal Bowman pulled a fire alarm simply because he didn't want to do his job. Now we'll see here in a second that Peter Doocy does a pretty good job of undressing Kareem Jean Pierre. Um, not in the way you're thinking, you dirty mind. Um, but in this conversation during a White House press briefing, he asked a simple question that ends up being pretty funny. But let's talk about this first because could you imagine that you have an important meeting coming up? Maybe even an important deadline, right? Your boss needs something on time, needs you to make a decision, he needs you to send you some documents, right? And instead of doing that thing that you're supposed to do for your job. You go out to the hallway, you find that shiny red box and you pull the fire alarm. Do you think that you would have your job? For very long. If every time you had a responsibility or a deadline to meet you pulled the fire alarm. No Every single one of us normal individuals would lose our job would lose our livelihood That's just absolute especially if you got caught red handed on Video just like this congressman here right now. Leave it to a Democrat to I don't know, find some baby way out of doing their actual job. And guess what? Guess what? One person stood up for him in this AOC. Could you imagine that? All right, so here is Peter Doocy discussing this with Kareem Jean Pierre asking her a question. Now, let's go ahead and watch this video. As always, you can hover head over to YouTube, or join the sub stack, it'll be added there. But head over to YouTube, subscribe there. And you can actually watch The videos with me on your screen, you can, uh, read the articles alongside me that I have up on the screen next to me, head over there, Austin, or the, I'm sorry, the Adams archive on YouTube, uh, subscribe and watch it with me. All right. Um, so here we go. Here's the video. Let's watch it to gather. Thank you, Corrine. When president by never tried to get out of a meeting. By pulling a fire alarm. Are you talking about something specifically? A Democratic member of Congress pulled a fire alarm around a series of boats. No fire. Is that appropriate? What I can tell you is, uh, I have not spoken to the President about this. Uh, and so, just not going to comment. I will leave it up to you. I know there's a House process moving forward right now. I'll leave it to the House. Okay, uh, since President Biden is so pro union, is he okay with 75, 000 healthcare workers possibly walking off the job this week? What I can tell you is that we've said this many times already this morning. So there was a, you hear all of the chuckles during the briefing of everybody in there realizing how Peter Doocy just tactfully slipped that in there. Um, pretty, pretty funny to see. And you see, it's so crazy to me that this woman's job is to answer questions. And I would say 90 percent of the time that she's asked a question, at least one that's not teed up for her by CNN. She doesn't answer it. Your entire job is to answer questions, right? It's like having a customer service. She's literally the customer service of The White House of the government. She's the only talking head that we have yet. Imagine if you called Ikea and you said, Hey, I think that you guys sent me the wrong part or the wrong instructions. I can't figure out how to put this thing together. I have no idea what I'm doing. It's very complicated. And also. You sent me an inflatable ducky instead of a dresser that I ordered. And they go, we understand, we understand that you're concerned about that. And I would love to answer that for you. However, at the very moment, I don't have access to the proper documents to answer that for you, and I wish you the best. Moving on. Next person. It's like, no, no. Your entire job is to answer questions. You should answer the questions. Especially when the people holding you accountable is the entire nation. Only, nobody seems to be holding these people accountable. Right, and that, that maybe is the bigger issue here. Alright, so that's a pretty funny one. Let's move on here. Because we have some longer stuff to get into. I have about 10 different articles on the FEMA situation in 5G and maybe 3 articles to get to before then. Um, but, the next article that we're going to talk about here comes from Politico. And it says that there is a leaked US strategy to On Ukraine, which was outlined saying that there's corruption as a legitimate threat. Could you imagine that? Ukraine? And corruption? No way! So Politico says, A report obtained by Politico details specific plans to reform Ukrainian institutions and warns Western support may hinge on cutting corruption. The Ukrainian, uh, President, um, Volodymyr Zelensky and President Joe Biden meet in the Oval Office for this picture where Joe Biden seems to be, I don't know, enacting some sort of corruption where he's got his arm around him, whispering in his ear, like He smells, uh, a 12 year old's perfume. Um, it says that the Biden administration officials are far more worried about corruption in Ukraine than they publicly admit. A confidential U. S. strategy document obtained by Politico suggests, it says the sensitive but unclassified version of the long term U. S. plan lays out numerous steps Washington is taking to help Kiev root out maleficence. and otherwise reform an array of Ukrainian sectors. It stresses that corruption could cause Western allies to abandon Ukrainians, a fight against Russia's invasion, and that Kiev cannot put off the anti graft effort. Perceptions of high level corruption, the confidential version of the document warns, could undermine the Ukrainian public's and foreign leaders confidence in the wartime government. That's starker than the analysis available in the little noticed public version of the 22 page document, which the Department of State, or the State Department, appears to have posted on its website with no fanfare about a month ago. The confidential version of the Integrated Country Strategy is about three times as long as and contains many more details about U. S. objectives in Ukraine. From privatizing its banks... to helping more schools teach English, to encouraging its military to adopt NATO protocols. Many goals are designed to reduce the corruption that, uh, bedevils the country. Bedevils? Well, that's a good word. Um, the quiet release of the strategy and the fact that the toughest language was left in the confidential version underscores the messaging challenge facing the Biden team. The administration wants to press Ukraine to cut graft, not least because U. S. dollars are at stake. But being too loud about the issue could embolden opponents of U. S. aid to Ukraine, many of them Republican lawmakers who are trying to block such assistance. Oh, no, don't send 40. trillion dollars to Ukraine, that would be terrible. Um, yeah, I agree. Um, any perception of weakened American support for Kiev could cause more European countries to think twice about their role. When it comes to the Ukrainians, there are some honest conversations happening behind the scenes, a US official familiar with Ukrainian policy said. Uh, Ukrainian graft has long been a concern of US officials all the way to Joe Biden. But the topic was Def, def, deemphasize, deemphasized? Wow, whoever is writing this article is, you're doing too much, bud. I promise you. You don't have to use the word deemphasized. Should there maybe be a hyphen there? It's deemphasized, right? It definitely seems like there should be a hyphen there. I'm just an idiot. Um, in the wake of Russia's February 2022 full scale invasion, which Biden has called a real life battle of democracy against autocracy. For months Biden's aide stuck to brief mentions of corruption. Yeah, because he is the very corruption that they're discussing here, right? There's like a guy on the front of this document with a mustache that looks very much like Hunter Biden with a blonde wig. Right? It's like, yeah, we know in walks, uh, you know, he has a Burisma, uh, logo on his shirt. It's like, yeah, no shit. There's corruption in Ukraine, but at least now we have some documentation to show that they're at least acknowledging that, which is far more than we can say about literally every other piece of gaslighting that has happened to us as the general public over the last, I don't know, four years. Anyways, let's read a little bit more of the article which says, uh, A State Department official speaking on behalf of the Department would not say if Washington had shared the longer version of the strategy with the Ukrainian government or whether a classified version exists. William Taylor, a former U. S. Ambassador to Ukraine, said many ordinary Ukrainians will likely welcome the strategy because they too are tired of endemic corruption in their country. It's all fine, as long as it doesn't get in the way of the assistance we provide them to win the war, he said. Yeah, only the entire reason for the assistance for the war is so that the corruption can siphon the money out of it. In walks Raytheon and Lockheed Martin, right, or Burisma, and all of the sudden are hundreds of billions of dollars Turns into 20 billion to actually fund the war and 85 billion to fund third party organizations Which bid quote unquote these contracts and then some type of politician funnels that money out, right? The reason that they're sending so much money into Ukraine I believe is because there's far less oversight into where that money is actually goes. There's very little accounting. There's very little oversight. Nobody's looking into that. Nobody has access to the books, at least not on the U. S. side of things, right? If we're sending that much money over there, we should have thorough accounting going on. We don't. Last time I checked, there was people saying that of every five weapons that were sent there, like four of them were unaccounted for going to. Ukrainian mobs and stuff like it's so crazy how much corruption is going on at any given time. And then let's jump into this one, which talks about the Pentagon funded a study. Imagine that the Pentagon funded the study warning that dementia among us officials. And it only took you three full years of having a president who couldn't finish a sentence or even knew the names of his own grandchildren to realize this, right? How crazy. So this comes from The Intercept, and it says that Senators Mitchell McConnell and Dianne Feinstein Who have access to top secret information recently had public health episodes. Yeah, one of those just darred So this article comes from September 12th from the intercept and it says as the national security workforce ages Dementia impacting US officials poses a threat to national security according to a First of its kind study by a Pentagon funded think tank. The report released the spring came as several prominent us officials trusted with some of the nation's most highly classified intelligence, experienced public lapses, stoking calls for resignations and debate about Washington's aging leadership. Right. It really is quite crazy. Like in, when Feinstein died Feinstein Feinstein, whatever, when she died, it was literally hours before that she, before she died. Hours before she died, she was rolled into the Senate and gave a vote on something as she rambled through her answer, only to be told to shut up by her handler next to her and the woman behind her so that she could just, just say, I, they said, which seems like a coerced vote to me. She was in the middle of explaining herself and giving her full answer at 90 years old. This woman 90. Giving her answer as to her vote and then before she can even finish it with her actual answer or her vote She's told by some 25 year old 30 year old guy next to her in a suit. No, no, no, just just say I don't don't stop talking Literally who elected that motherfucker, right? Who told him to tell her how to vote? Nobody, nobody besides the vested interests that are paying all of their salaries, right? And that's something that a lot of people don't realize. And I started to realize more recently is that when you have somebody who's a senator like that, underneath that individual, that face, that public facing individual, there's A hundred people that are operating under them as a business, right? You have, uh, people who are negotiating on behalf of them. You have people who are working with the lobbyists. You have people who are writing the bills and writing the responses and running the social medias and like under each individual in Congress or Senate that you see or the president, there's a hundred people getting a salary to make sure that person stays in their place. Right? Okay. So when you have somebody like Feinstein, you have a hundred people. Playing weekend at Bernie's trying to make sure that she doesn't die. And if she does, you can still wheel her into the Senate or to Congress, Senate and make a decision on a bill so they all get their bills paid at the end of the day. Right? And that's how it works. Like it's, it's not just one individual making these decisions. There's 50 people behind them who are influencing their decisions, who are writing their responses, right? How many, how many people do you see? Like maybe it's. Uh, Marjorie Taylor Greene, Matt Gaetz, uh, you know, how many people do you know that actually go in there? Maybe Cruz, Paul, uh, who else? Madison Cawthorn that actually went in there speaking their own words, right? If there's something if there's one thing that frustrates me more than anything at all about politics is how They've pulled back the curtain They don't even care that you know that they're not even speaking their own words anymore Which is literally their job. Their job is just to say things. That's their job Just, just, just to talk, but they can't even do that. They have teleprompters and talking points and bullet points in a, in a journal in front of them and, and prewritten social media posts. And like, dude, be a real person. There's no reason that we shouldn't be able to elect intelligent enough people with legitimate views that align with party lines or. the vested interests, even if you just want to allow the bullshit to happen, that they can't even at least be smart enough to speak by themselves without a written, a written speech in front of them without talking points without being told to shut up by the guy next to you and just say I, which is exactly 100 percent exactly what they did. Right? Literally 50 people playing weekend at Bernie's trying to get Feinstein to make a vote hours before she died of a Terminal illness, crazy, crazy, right? And that is legitimately politics, right? There's a great Frank Zappa quote, and you've probably heard me say it before. Let's see if we can find it. And what he says is that the illusion. Of freedom, Frank Zappa said the illusion of freedom will continue as long as it's profitable to continue the illusion at the point where the illusion becomes too expensive to maintain, they will just take down the scenery, they will pull back the curtains, they will move the tables and the chairs out of the way, and you will see the brick wall at the back. of the theater, right? That's the teleprompters sitting on either side of them while they look through these see through pieces of glass telling them exactly what to say like a robot. That's the talking points in front of Kareem Jean Pierre. That's that's the the the social media posts being posted on Biden's social media instead of Kamala's, right? There's They pulled back the curtains. They don't even care anymore whether you know or not that these aren't these words, they're words, these aren't their opinions, these aren't, they aren't anything that's of value, that's a real person. There's nothing but invested interests behind every single one of these politicians besides maybe a handful, maybe a handful, right? And what you see is those people get voted out almost immediately, right? Pushed out by more money. Because they didn't realize what a threat these people were. People like Madison Cawthorn, right? You've seen how much pushback Marjorie Taylor Greene has gotten. Trump's been literally indicted multiples of times over again in the last three hours. I don't know. Right? It's so crazy to see how much they've pulled back those curtains and shown you that politics is not real. Right? And that's what's so frustrating at times about this thing. So it's like, it's almost like arguing with AI. It like, it doesn't have a personality. It doesn't have a soul. I can't sit here and debate a legitimate politician or somebody who holds legitimate beliefs. Because all that's behind that is the brick wall. And behind the brick wall is the, the contractor who created it so that he could make profits off of building it. That's it. That's politics in a nutshell to me. It's, it's so frustrating and so many people have seen through it now. Right? So many people are fed up with it, with the election cycles, with the fact that their vote doesn't actually count, that they feel there's, you know, less and less value to what they're doing every single day when it's involving themselves with the biggest decisions in our children's lives. Right? It's so frustrating to know that you're literally screaming at that brick wall. And we can make change and we can wake up enough people and you're seeing this what people are coining as the Great Awakening. Right? You're seeing how many people are realizing that it's just a brick wall. Right? The illusion became too expensive to maintain. And now they've taken down the scenery. They don't care. They just pump money into marketing, right? And having some marketing background myself, if you didn't know, um, what, what you realize is that in a small company, right? When there's, when there's 10 to 20 people, when there's 20 to 50 people, when there's a small enough. Customer segment that you're going after, it's a lot about creative, right? It's a lot about, you know, at least that's what marketing people like to think. Is that like, maybe if I make it look really nice, if I come up with the right slogan, if the, if the workflow or the user experience is super clean, then people will, you know, people will buy our products. If the product looks nice and it has value to it, right. And you put those things together. A marketing mind thinks that there's true value to the way that you present something and there is, but what you realize when you get into a larger corporation. Is that it's not as much about when you, when you have 2000 customers. That you want to maintain loyalty from that all matters, but when you have 2 million, or let's say 300 million, or maybe a billion customers, I don't know, politics, right? Um, 81 million votes more than any other, right? When you have that amount of people that you're pushing, it's what you're really your job is when you're doing marketing at that level is, is you're looking to leverage and weaponize data. Right? What you, what you're looking to do is how much money can I throw at this vaccine? And if for every 600 I spend on marketing, when it comes back to us, because it goes through the insurance companies who make the, the healthcare companies that are, that are fun or pushing people to get these things done, we make 800 in profits per person or whatever the margins were. You keep putting 600 into it, right? And, and, and that's where you have to see where's the profit really lie. Right. And that's where people started to question the overall narrative is like, was that even profitable with how much marketing, how much lobbying, how much incentives there were for politicians and healthcare individuals and the Fauci's of the world, and like, was it really profitable when we saw, yeah, they made like. trillions of dollars. Um, so for sure it was profitable for the pharmaceutical companies, but, but people started to question, was it profitable in the sense of, of monetary value for the pharmaceutical companies? The answer is obviously yes, but for the politicians, the profit was in the power. Right. The profit was in the ability to pass legislation to allow them to push us closer towards totalitarianism and what you see oftentimes to when it comes to large, extremely large corporations like Facebook wasn't profitable. LinkedIn wasn't profitable. Um, a lot of these companies hinge their profitability on it. continued funding more than they do on the profit from the actual, uh, sell of sale, sale of goods or, or services. Right? So, so when, when you can make something profitable through the next seed rounds that you have of, of your startup by continuing to get investors like Facebook data or LinkedIn data or, or right, but you don't have to worry about. What is, how am I actually going to, uh, monetize my service? Right? Because as long as I can continue convincing people that I can get money. And a lot of times it's just through users like Facebook and LinkedIn did or Uber or whatever, right? Like there's some, some companies that still are not profitable. Like Facebook wasn't profitable until like 2016. Right? So, so when you have the company large enough, you're there, they're, their entire existence is dependent on. Words on convincing large scale investors that they're worth it because we'll figure out the profitability later, right? And so when people are looking at the politicians and segmenting that out from the pharmaceutical companies, yeah, maybe it was profitable for the pharmaceutical companies, but for the politicians, the profitability either came from a extension of power towards authoritarianism, but also B, which is that They need to get continued funding, right? As long as you're appeasing the black rocks or the vanguards or the, the state streets or the Larry Fink's or the Klaus Schwab's or the Rockefeller's or the Soros's or the right, as long as you're continuing to appease the large money of the world, that the people who own the real funding organizations like these, and you're getting that continued funding. Then you're fine. You don't have to be profitable. You don't have to make decisions and maybe profitable when it comes to being a politician is more about popularity, or you don't have to be popular with the people. You don't have to be, you don't have to have a profitable service, right? Popularity in this, in this case, as long as the funding continues to grow, because with enough funding, you can get anybody in office as Biden and the guy who wears sweatpants every day. There's my rant. They pulled back the curtains guys. Alright, so there's your initial articles. The next thing we're going to discuss. October 4th, 2023. A day that many people believe could lead to catastrophe. Now I'm going to tell you why. FEMA put out a bulletin and I'm going to read it directly from their website for you so we can get some context on this. Which I just pulled up for you so you can follow along. Um, and if you're not watching on YouTube, you can actually pull this up for yourself. It says FEMA and FCC plan nationwide emergency alert test for October 4th, 2023. Alright, there you go. Um, you can look it up and read along while you're, uh, just listening. Alright, so it's on the FEMA website, FEMA. gov. And it says release date was August 3rd of 2023, release number HQ23124. And it says, uh, FEMA in coordination with the Federal Communications Commission, the FCC, We'll conduct a nationwide test of the emergency alert system and the wireless emergency alerts. This fall, the national test will consist of two portions testing WEA and EAS capabilities, right? Emergency alert system and wireless emergency alerts. Both tests are scheduled to begin in approximately 2. 20 Eastern time on Wednesday, October 4th. All right, now again, if you're here right now and you're listening and it's past the fourth and we all happen to not be zombies, as some people are saying, and nothing happened, I hear you. All right, I'm not saying anything crazy is going to happen, but I do think that this sparks an interesting conversation. But there are people saying that there is going to be some crazy shit that will happen. And we'll talk about that too. But the main point of this conversation is going to drive into 5G. All right. So it says the national test will consist of two portions, testing WEA and EAS capabilities. The WEA portion of the test will be directed to all consumer cell phones. All. All consumer cell phones. Do you know how many cell phones that is? This will be the third nationwide test, but the second test to all cellular devices. This the history of man. Right? And you're not going to tell me that there's any reason for concern. The test message will display in either English or in Spanish, depending on the language settings in your wireless handset. The EAS portion of the test will send out to radios and televisions. This will be the seventh nationwide EAS test, right? So one other time in history, have they done an emergency alert like this? It says emergency matters and other managers and other stakeholders in preparation for this national test to minimize confusion and to maximize the public safety value of the test. says they are coordinating with EAS participants, wireless providers, and emergency managers. And other stakeholders in preparation, right? The purpose of the October 4th test is to ensure that the systems continue to be effective means of warning the public about emergencies, particularly those on a national level. What does that even mean? The purpose of the test is to ensure that systems continue to be effective means of warning the public. You're telling me that you're testing to see that if you send a nationwide emergency alert. Like the Amber alerts, you're just seeing if it's effective. Like, what about putting that in front of literally everybody in existence with a cell phone makes you think it wouldn't be effective? Why do you need to test that? Weird. It says, in case the October 4th test is postponed due to widespread severe weather or other significant events, the backup testing date is October 11th. Now that's pretty weird to me. Why would they expect there be, to be severe, tell me the last time there was severe enough widespread weather events. That you couldn't send out a national advisory radio waves in the air. How does that make any sense? All right. It says the WEA portion of the test will be initiated using FEMA's integrated public alert and warning systems, a centralized internet based system administered by FEMA that enables authorities to send automated authenticated emergency messages to the public through multiple communications networks. The WEA test will be administered via a code sent to cell phones. This year, the EAS message will be disseminated as a Common Alerting Protocol, CAP, message via the Integrated Public Alert Warning Systems Platform for Emergency Networks. All wireless phones should receive the message only once. The following can be expected beginning at approximately 220 cell phone towers will broadcast the test for approximately 30 minutes during this time, W. E. A. Compatible wireless phones that are switched on within range of an active cell tower and whose wireless provider participates in W. E. A. Should be capable of receiving the test message. Okay, so there's your criteria for this October 4th situation is that at 220 for 30 minutes long. Thank wireless phones that are switched on within range of an active cell tower and whose provider participates in WEA. For consumers, the message that appears on their phones will read, this is a test of the National Wireless Emergency Alert System. No action is needed. Phones with the main menu set to Spanish will display. Let me give this a shot for you. Esta es una pre UBA del Sistema Nacional de Alerta de Emergencia. No se necesita acción. That was pretty good. At least it sounded good. WA alerts are created and sent by authorized federal, state, local, tribal, and territorial government agencies through the PAWS, or IPAWS, to participating wireless providers. Okay. Important information about the EAS test, right? This is the one that will be on your TV and the radio. It says the EAS portion of the test is scheduled to last approximately one minute and will be conducted with the participation of radio and television broadcasters, cable systems, satellite radio and television providers, and wire line video providers. The test message... Uh, will be similar to the regular monthly EAS test message, uh, which is the public is already familiar. This will state this is a national test of the emergency alert system issued by the Federal Emergency Management System, or agency, covering the United States from 1420 to 1450 ET. This is only a test. No action is required. Bye. All right. So there you have it. Essentially, if you're within a cell phone towers range and your cell phone is turned on, then you will get this alert. Now there is something that you can do about this. You can go into the settings of your iPhone and turn off. Emergency alerts. I've already done this for things like the Amber alerts. I've already done this. I've already done this, but you should probably should too, because here's the thing, giving the government immediate access to your brain, right? The, the imagine this, if you had a chip implanted in your brain and you could immediately have the government put something into your eyes and flash something that says a message, would you want the government to have access to that? And if you could take two minutes out of your day, one time to turn off their ability to do that. Now it's like, Oh, what if there's an Amber Alert? Well, the likelihood that there's an Amber Alert in my area that I have the ability to help, like, like there was this great TikTok that somebody posted. It was like what they expect somebody to do if there's an Amber Alert. And it's like a bunch of people just run out of their houses and just get into random people's cars and go start searching around for the Amber Alert. It's like, what the hell am I going to do? Like, sorry, I'm not I'm not Like, you know, what was that guy's name? Uh, Inspector Gadget. Like, I'm not going to be very much help here. Right? Now, of course I would love to help and do what I can to help in that situation. But, the access to my immediate information stream for the government at any given time It's just not worth the 0, 00000 percent likelihood that I'm going to be able to be the guy solves an Amber alert. Right? So just turn that shit off. Problem solved. You won't have to deal with it. Go into your settings on your iPhone, turn off emergency alerts. That's it. All right. Um, but to me, this drives another conversation, right? Well, let's look at some of the conspiracy stuff here. Let's see what people are saying on conspiracy Reddit about this. Um, it's not actually conspiracy Reddit. I had to find a go a little bit deeper into the Dark abyss of the internet to find this but it says unveiling the October 4th 2023 blackout conspiracy FEMA's mysterious Tess says the date October 4th has caught the attention. This comes from some random website that you've never heard of C O O P W B which stands for co operation of worldwide broadcast I guess maybe it sounded, they tried to make it sound legit, although thumbnail picture kind of gives it away. It says the date of October 4th, 2023 has caught the attention of many Nietzsens. Is it supposed to be citizens? Rumors swirl about potential blackout conspiracy tied to a FEMA test. Claims suggest that the emergency alert system test on this day hides a nefarious purpose. With such a significant event taking place and conspiracy theories gaining traction, it's imperative to separate fact from fiction. For more information about this topic, you can visit The Reddit. That's legit. All right, so we've already read through the FEMA advisory. Let's watch some of these videos. Uh, here's a video by somebody on TikTok named activate your pineal gland. Responding to comment, 30 minutes is very suspicious. Why? This is in regards to the emergency alert system that's going to be tested on Wednesday, October 4th for everyone. At the alert will be accompanied by unique tone. and vibration. Let's talk about tones and vibrations. This here is a Syma 1000. This is the machine I use. It is the basis of an app and a website that I have called Symatones, and it plays five resonant frequencies through this vibrating speaker. So this is tones and vibration, just like the alert we were just talking about, and it's targeting different ailments or body parts to retune them back to a balanced and a harmonious energy body. See, our energy body's got all these different pathways, and if there's blockages, And whether it's the water because we're made of water or in the energy pathway, then what that does is it causes a physical ailment. The physical ailments can be retuned by different tunes and tones. Back to October 4th, what tones and vibrations do you think the governments gonna be playing for us? Hmm. All right. So I'll address that first. What she's saying is that there's actually vibrational medicine, um, and you look at things like ancient Chinese medicine, things like acupuncture, acupuncture, um, things like, uh, there's a lot of like traditional medicine that leverages vibrational frequencies and, uh, unblocking, you know, what she's speaking to, um, which has actually been scientifically proven more recently when they were looking into things like acupuncture, uh, talking about the, um, flow of the energy flows within our bodies, which I tend to be a decent believer of, you know, having, um, been a part of, you know, actually gone deeper into things like, you know, yoga and Kundalini yoga and, um, transcendental meditations and things like that, that I've dove into and discussed previously on this podcast. You can go find, uh, what was it? Uh, I did a good, a good podcast on that. If you're interested on it, go back and check it out. Um, just look for transcendental meditation. Um, But, um, I, I, science, science, you know, whatever that fucking means, um, the, the, the truth bears, uh, but they, they, for long denying traditional medicine, they've, there's been a lot of studies that have come out that have shown legitimacy, uh, to exactly what she's saying, right? You know, you want to get deeper into it. You want to go towards the Napoleon Hill things, um, is that everything's a frequency, right? Every, the only, every object is vibrating, um, and, and sound is a frequency and movement is, uh, it has a certain frequency and the, you know, everything is vibrating at a certain tone and, and by manipulating vibration, um, our words, our frequencies, right. Um, and, and all it is, is a, you know, vibration of your vocal cords. And with that, you can, you know, Take over countries essentially, right? And what she's saying is that it's also can be used for good reasons medicinally and potentially negative reasons medicinally. Uh, so let's, let's continue to see what she says about that. And why 30 minutes? The water in your body resonates to different sounds, tones, and vibrations it is surrounded with. And not only does it vibrate to that while it's hearing it, but it remembers it within five to seven minutes. Dr. Gerald Pollack on YouTube is a great resource for water. So while my device plays tones and vibrations that promote wellness, what's playing on October 4th? Good. Question. I did not see that part of that article. Um. Ahem. Very interesting. Uh, it says the airwaves and online platforms are buzzing. A myriad of speculations, skepticisms, and stories have emerged. Painting a murky picture. Understanding the context and the facts is crucial to discern the reality of the October 4th blackout conspiracy. Uh, yeah. And you're doing this literally against people's will. So, right, so where I have a problem with this is that you, you're Taking something that's never been done before, right? You're aligning the frequency of the nation, essentially, right? When you activate a singular event for all people at one time, right? I want you to go into a church. Right, religious or not, I want you to go into a church. I want you to go into a synagogue. I want you to go into a, I don't know, literally any religious institution and see what they do 60 percent of the time that they're in there. I'll give you a hint. Vibrations. It's a singing. It's a frequency. It's a it's a it's it's the alignment of multiple individuals in a singular area with the alignment of their consciousness through vibrational frequencies, right? If So when you go into a church, you just, you feel it right when everybody's singing and everybody's aligned and everybody's speaking to the same higher power, whatever that is, you can feel that energy. And it's not just the music, right? And music alone is extremely powerful. And obviously, you know, Hollywood and the elites of the world have have weaponized that. But you realize the positive effects of that. So when you are aligning the consciousness of an entire nation at a singular time, let's just talk about that until we get to 5G and radiation and that type of thing. But let's just say that the tone, the frequency, That all matters, right? It's not like the, and even if they were just testing this, even if that was the case, let's, let's, let's not attribute malice initially. Let's, let's not get into the tinfoil hat wearing conspiracies. Let's just say, even if you were going to, as far as to say, they're just testing, they're just testing a, Uh, just, just making sure that it works, right? Well, when we go back to silent weapons for quiet wars, probably the most impactful podcast that I've ever done, maybe next to the Chinese, um, the interview that I did with, uh, uh, Mr. Gerber. Where he talked about the organ harvesting of the Uyghur Muslims and the, uh, Falun Gong movement. Um, again, super impactful, but, but I would say that when you look at silent weapons for quiet wars, and we discussed shock testing, right? This is... Potentially the single largest data set that could be leveraged. Every single person with a cell phone. So essentially every household in America at a singular time is given the opportunity for these people to shock test something, right? Whether that be the frequency, what does this frequency have as an effect on the general public? Right? And you go look at the CIA documents, you know, going back to like MKUltra times, you know that they tested these things. They tested these things for, for. legitimately brainwashing people behind what what the Soviets were doing, mimicking what the Soviets were doing with the Nazi doctors that we we've took in from Operation Paperclip. And this is this shit's real guys. Like that's the craziest part about all this is like, you string all these things together. And it's like, Oh, you're a crazy conspiracy. It's like, No, bitch, go to the CIA website. Research operation, paperclip research, uh, MK ultra research, what, what their CIA has been doing and what, what people have been doing in, in our organizations, in our, in our public sphere, in our politics for a very long time. So no, all of this is real. And so if you can shock test the entire public at a singular time, essentially what shock testing is, is, is, is taking a, um, figuring out with a large enough data set. What does it take to cause, if you give this input, what is the output? Right? If I, I don't know. Uh, If like Burger King, right? Everybody drives past a Burger King or maybe you used to. I don't know if they still do it, but they're there. They literally have like a chimney on top of it and they have the smoke flowing that smells like Burger King. It's like they tested long enough to see that. Oh, maybe people will come in more often if we put the smell out. literally into the air surrounding our area. Um, that's a shock test, right? They had to test that theory and see if it worked and see if the percentages went up of people who bought in the areas that they did it. Right? So, so if you can shock test the general public, if we have this input, right, and maybe they're going to do different, if they were smart, they would use different data sets, right? Or different lists for this, right? They, they would go into it and they'd say, all right, for a fourth of the country, we're going to use. This frequency for a fourth of the country. We're going to use this frequency, a fourth of the country. We're going to use this frequency. And these different frequencies have different effects on the human psyche. And, and maybe we can weaponize this to either make people more docile, make them more agreeable, make them more likely to have X, Y, and Z. And then they shock test it, they run that experiment and then they take the results and then they analyze them with extremely large and accurate data sets, right? So again, we don't have to get into zombie apocalypses for them to be shock testing large data sets with potential weaponized or. Whatever word you want to use for the frequency testings that they're using, right? This is this is real. This is legitimate. Go go do some research, right? But I I do see some potential issues with this just at a surface level Then you want to get into actual 5g And that's a discussion that we'll get into here in just a moment because we're still on like the first article of this. Um, now this comes from another, uh, account, which says that on October 4th, the FEMA and FCC will conduct a nationwide test. Wouldn't this be the perfect opportunity for hackers to tell the truth of what's going on? The greatest hack ever. Hmm. Saying that they, if they can hack the, uh, What's being sent out and and say something different potentially another person said the spread of the conspiracy This is Richard Elliott says turn your phone off October 4th 2023 a to 220 for at least 30 minutes God only knows what kind of malware this corrupt government will be downloading to your phones if you leave them on during this test That's an interesting theory. And again, you look at things like Pegasus, right? Pegasus being the world's foremost spying software that can be easily downloaded to your phone. It used to be that they would send you a text message, they'd send you an email, and this is, again, readily available information. The Mossad is using it, the CIA, um, um, MI6, all of them use this software to spy on terrorists and domestic terrorists and people who, I don't know, go through, uh, the Capitol building, uh, on a museum tour guided by the police on a certain date in January, um, and people like you and me because of the Patriot Act and they can do whatever the fuck they want, right? So, um, Uh, it says FEMA's announcement. Um, but, sorry, let me finish that about Pegasus. Pegasus essentially allows them to look at your, every single thing on your phone, controlled at all times, turn on your, your camera when, and have it not notify you. Um, so they can watch you, they can listen in through your microphone, which they're probably doing to me right now. Uh, Um, but it, it can essentially just, it allows them to, to weaponize your phone for, for spying purposes. And then they've already had it shown, um, through Edward Snowden that that's what they were doing, right? They were absolutely weaponizing that against citizens with no really due process or warrants or any reason at all. And they actually found that People within the organizations were doing this to people in their own lives, right? Crushes or girlfriends or excuse me, exes, pretty crazy stuff. Um, so there's another theory. Uh, it says conspiracy theories and concerns. It says enter off grid secrets, a YouTuber amplifying the conspiracies volume. He questions the Potential health risks of simultaneous phone activations. Without scientific evidence, he surmises potential harm to humans, insects, birds, and bees due to radiation. His intrigue doesn't stop there. Using a Germantria calculator, Off Grid Secrets dives deep into the date's significance, finding links to, uh, findings link the date to various cryptic terms, further fueling speculations. As of October 4th, 2023, date, nearest conspiracy theories will undoubtedly persist. Yet a critical mindset and reliance on facts remain essential. Only time will unveil the truth behind the October 4th, 2023 blackout conspiracy. Um, interesting, right? So there's some of the conspiracies that have come out. I actually do have, I believe that guy's, uh, video embedded somewhere here. Um, but I do wanna take you back and let's, maybe I can take you to one of his videos. Maybe we're. Too deep into this to get there. Um, yeah, we might be a little too deep. I have too many 5G articles up. Uh, so in walks 5G. All right. Um, And so, so let's go into this. Do you recall, this was back in February 7th of 2022, so, um, I was operating my podcast at this time. You can very likely go back. I believe I actually did a whole podcast, one of the topics being about this specific national terrorism advisory bulletin from the Department of Homeland Security, uh, titled, so again, February 7th of 2022. And it said summary of terrorism threats to Homeland Security. And you go down to the additional details on that webpage directly on dhs. gov and it says key factors contributing to the current heightened threat environment include. All right now, if you just press control F and we go five G one of the things on the department of Homeland security's website. Terrorist advisory says domestic extremism or domestic extremists have also viewed attacks against us critical infrastructure as a means to create chaos and advance ideological goals and have recently aspired to disrupt us electrical and communications critical infrastructure, including by spreading false or misleading narratives about five g cellular and as technology. So if you spread false false meaning against the mainstream narrative of what the corporations who funded these individuals and put them in power want you to think, right, because we all know that the fact checkers mean nothing other than their narrative enforcers for corporations. If you even speak out against that, I am right now. Talking about how potentially this technology, which is, we have no clue as to what its effects are, and you say anything that's against what they want you to say or think about their technology, then you can be deemed a domestic, violent extremist, specifically for just having an opinion about the potential side effects of a technology that nobody knows the side effects of. Nobody. Nobody. I'm not claiming to know the side effects of this. Now, I'll present to you some evidence from some people who do, but I don't know. What I will tell you is, everywhere you look right now, there's a frickin 5G tower. I will tell you what I know, which is that when people go up to those towers and work on them, they wear large, white radiation suits. Like, E. T. style radiation suits to work on the 5G towers. I wonder why. What I will tell you is that there was articles coming out about how large swarms of bees, birds, and a bunch of other animals and insects were dying in the immediate vicinity of 5G cell towers. Allegedly, according to those articles. All right. What I will tell you is that Robert F. Kennedy jr, which we'll find out here in just a second is representing a group of individuals who say that they were negatively affected by 5g. And what I will tell you is that the same people who wanted you to believe that you should get the vaccine also, you know, not a vaccine. Understudied mRNA gene therapy, uh, also wants you to shut the hell up and not say anything about their ugly ass towers that are everywhere, right? And they're literally trying to hide these towers by making them look like trees. Really shitty, ugly trees, by the way. These towers are the most horrific looking eyesore of anything in the world today. They look terrible. You've seen them, you know exactly what I'm talking about. Um, and it's infuriating. I don't know about you, but my phone worked just fine before 5G came out. I don't know about you, but I still sit and shit loads forever, and no matter how many 5G towers they put around my house, or as I'm driving on the highway, my cell service still hasn't improved 1%. 1 percent in the last 5 to 10 years. Yet everywhere you look right now, they're putting up 5G towers. Why? That's the better question. What is the purpose of this? What am I gaining out of this? Or what are they gaining out of this? And of those one of one things that have happened like this, those, those mass communications that have happened, there's only one that's happened before now. How many occurred when 5G was in effect? That's another question. Alright, so, Department of Homeland Security, February 7th, 2022, released a bulletin saying that if you speak out against 5G, according to the Department of Homeland Security, you could potentially be a violent, extremist, domestic terrorist. On that note, let's talk about 5G. Uh, alright. Oh, I do also want to know that if you go back and you had to go back, and by back I mean to Wayback Machine and go to the CDC website because they scrubbed, the CDC scrubbed their website of this article that had preparedness 101, zombie apocalypse, and this was back in 2011. I don't know if you remember that, but the CDC actually gave out guidelines surrounding a zombie apocalypse. Now, it seems to be in the light of some satire. Right? And because they opened it up with, there's all kinds of emergencies out there that you can prepare for. Take a zombie apocalypse, for example. You may laugh now, but when it happens, you'll be happy you read this. And hey, maybe you'll even learn a thing or two about how to prepare for a real emergency. They talk about, and give legitimate guidelines for how to survive a zombie apocalypse. So again, I think the people saying that are silly. When it comes to this because there's like an in the you know, you go to the deep deep websites You go to like the the QAnon 4chan conspiracy websites, you know the things like You know one that I've seen before is what's it called? Before it's news. com. That's an interesting one if you want to go deep but You go there and you there's all these conversations about zombies apocalypse 5g You know all of that so Have fun kids, but if you want to go check this out, you have to go to Wayback Machine You have to find the article And maybe I can, I can link that for you in the, uh, in the sub stack. So, um, or, you know, I'll, I'll put it in my Instagram. So let me, let me give my plug here is, is that the CDC actually had a document released of how to prepare for a zombie apocalypse. They did that. All right. Um, so I'll include that. If you go to my Instagram, you can comment on there. Maybe I'll, if I can make that a clip, um, I'll have something on there where I can send it to you automatically through some automation. So, um, all right. So that's one thing. That's interesting. Here's another one, right? You want to let's let's get into the actual 5g conversation because I think this is important. This is something that I've been wanting to do for quite some time now. And this may go over a little bit and it's already, you know, almost 12 o'clock here. But hey, what do I got to lose besides Being considered a terrorist according to the Department of Homeland Security for talking about technology concerns drink to that So here goes a video of Robert F. Kennedy jr And he is discussing with a voter about how he's you know, she says he's a conspiracy theorist and all this stuff So let's go ahead and watch This video. You are definitely not in my book or any of my democratic family or friend book, a Democrat. Um, your conspiracy theories, they, they literally scare us. Um, we just came out of four years of, you know, full of Trump lies and his conspiracy theories in this country. You claim that you want to heal us as a nation and our divide. And this is not, I mean, the wifi causes cancer and 5g is. Is mass surveillance and, and chemicals in our water cause transgender and, and, and antidepressants cause school shootings. I, I'm so confused and so I'm looking for clarity from you today, Mr. Kennedy. Okay, uh, Sharon, thank you for the call. You laid out a lot of things. We'll let Mr. Kennedy respond. Yeah, Sharon, thanks for those questions. You say that I have conspiracy theories and, you know, you're labeling me anti vax, which I'm not. Or a conspiracy theorist, which I am not. Um, is one of the ways that the Democratic Party and their allied press have silenced me. I mean, you, um, you mention, for example, 5G and, and dismiss the fact that 5G causes cancer. But I'm representing now hundreds of, of, of, of men and women in this country who have gotten, uh, a glioblastoma. Uh, classic cell phone tumors, uh, from 5G, and there's, there are reams of scientific studies that show that that is happening. Um, you, you say that 5G is not used for surveillance. Is there really any American left? Who believes that the government is not, uh, spying on the American people. Wire Magazine. 5G smartphones cause cancer. Big Wireless doesn't want you to know. That's two thousand and sixteen. Back before they totally controlled all the media. The FDA black box warning on antidepressant suicide risk in young adults. Oh, that's from the NIH, National Institutes of Health, saying it's on the insert that it causes suicide and mass murder. But you heard her say, how dare you say that to R. L. K. Jr. Suicidality in children and adolescents being treated with antidepressant medications. FBA. gov. It's a fact. Like the U. N. said, oh, aspartame gives you cancer and heart attacks, but it's okay. And a present black box warning ten years later. So, I'm done talking about that. We just spent 45 minutes or more responding to that caller. Probably a real person, probably not just a seminar caller told to say it. And they just think we're scaring people. We're bad. So I just responded to him All right, so there's your daily dose of Alex Jones But nothing you said was wrong, right? Very very interesting articles that he just brought up and I have some of my own and some of my own videos here that we'll walk through together now one of the foremost experts on this is you know an experts I mean You know, a consistent person who was found doing seminars on the dangers of 5G is Dr. Barry Trower. Dr. Barry Trower being somebody who is a part of MI6 Intelligence, allegedly speaking out about 5G. And here's a portion of his seminar that he did in 2000 and... 21, um, called the Truth of five G and wifi, and you can find it on YouTube, uh, Dr. Barry Trower, T r o w E R, the truth about five G and wifi part one on YouTube. There's only 700 views here, but uh, I believe the original clip was taken down. So, um, here we go. This, I think, is the most shameful document ever to be published. It is by the World Health Organization. We pay them to protect us, and we trust them to protect us. In 1973, the World Health Organization had a conference in Warsaw. Biological effects and health hazards of microwave radiation, below thermal, Radiation, which is what you have on your cell phones. 350 pages, documenting harm to the ordinary person. 107 different chapters, chapter 40 deals with cancer, uh, I think 28 reproductive faults, but instead of telling the world, I don't know who made them make the decision, instead of telling the world it was stamped top secret, with a big red top secret stamp, it still is, and you still will not be told about this, they will not admit to it. The second most shameful document, I think, is this one. This was published between 1972 and 1976. The final part was 1976. It is from the U. S. Defense Intelligence Agency. And the document says, If the more advanced nations of the West, which is us, are strict, In the enforcement of exposure standards, there could be unfavorable effects on industrial output, industrial output is profit, and military function. In other words, what they wanted us to do was set a level of radiation for the NATO countries, set a level of radiation that would not be strict. Hence, we came in with the six minute thermal level that is still in place today and what councils are advised to adhere to. At that time, the World Health Organization, again, what they didn't tell you, on their website, or on their, what they had on these days, 80 percent of the published papers linked cancer to low level microwaves. And the others, you had neurological damage, birth defects. Uh, there, there was no secret among the decision makers then. And every so often, when a, generally when a new G comes out, a new, uh, one of the new makes of the cell phone, the International Commission for Non Ionizing Radiation Protection, they put out an addendum to their original report, which clears the way for whichever generation it is coming out. There's a new one coming out in a couple of days to clear the way for 5G. This is the original, or a copy of the original, uh, International Commission document. And it is of interest to decision makers, all decision makers, excuse me, because I think I'm not legally trained and I cannot understand people when they talk to me who are legally trained. But I will give you my interpretation of this. And this is for council decision makers and all other decision makers. They actually say in this that... Their recommendations are guidelines. They are not law. You do not have to adhere to them. They are guidelines. They say they only consider involving the heating of tissue. They go on to say, for example, Children, The elderly and some chronically ill people may have a lower tolerance for one or more forms of these microwaves than the rest of the population. They will be deemed sensitive. And then they say, on page 547 of this one, In practice, the critical steps in applying these general procedures may differ across the spectrum. Several steps in these procedures require scientific judgment, for example, on reviewing the scientific literature and determining an appropriate reduction factor. In other words, in my simple brain, if you are told that something is dangerous, as a decision maker, you have the authority to say, this says this level will cause this. I am instructed to reduce the level to a point that is deemed safe. You do not have somebody walk into your school or somewhere and say, Sign here, gov, these are radio waves. We've had