Podcasts about DSP

Send us a textIs DSP Right for Your Brand? In this video, No Wickham from My Amazon Guy addresses a common challenge faced by e-commerce brands: low ROAS and how to handle it when DSP (Demand-Side Platform) advertising doesn't perform as expected. If you're struggling with programmatic advertising on Amazon or feeling doubts about whether to continue a campaign, this video provides valuable insights on how to navigate such situations and make informed decisions for your clients.When a client invests in DSP, but the results are poor, it can create tension and confusion. No Wickham shares a real-life example of a brand selling organic lavender body products, and why brand loyalty, client goals, and communication all play crucial roles in determining whether DSP is the right fit. From low ROAS to strategic adjustments, No explains how to handle these situations effectively and avoid burning bridges with clients.Struggling with your DSP campaigns? Let's talk! Book a call with our experts and find out how we can optimize your strategy for better results: https://bit.ly/4jMZtxu#DSP #AmazonAdvertising #ProgrammaticAds #ClientRetention #EcommerceGrowth #ppcstrategy ----------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 – Not every brand works with every strategy00:15 – Question from client about DSP for organic lavender products00:28 – Results after a month: Poor performance with DSP00:47 – LinkedIn post: “Successful brands invest in DSP”01:03 – Introduction of WWII image analogy01:24 – Airplanes analogy: Importance of unseen failures02:09 – Transition to strategy discussion: DSP is not for every brand02:15 – Explanation of DSP and its effectiveness02:33 – Time for results: DSP effectiveness takes time02:46 – Analogy: Plane shot in fuselage vs. pilot shot03:02 – The importance of aligning client goals with DSP03:23 – Suggesting actions to manage DSP and client expectations04:05 – Importance of using communication channels over DMs04:49 – Recap and transparency in DSP discussions05:21 – Advocating for the client and handling setbacks06:09 – Acknowledging strategy failures as part of the job06:30 – Maintaining client trust after a strategy doesn't work06:48 – Exploring solutions and possible retention strategies07:01 – Pausing the contract or refunding the client07:14 – Keeping clients happy and preserving long-term relationships08:03 – Recognition of a turning point in the client's perception08:16 – Final thoughts on advocating for the client and being proactive----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In dieser Ausgabe des AOM DSP Snacks nehmen Host Florian Vette und Ad Tech Experte Florian Giulio Votta Twitch genauer unter die Lupe – eine Plattform, die für viele Marken noch unterschätzt wird, obwohl sie längst weit über Gaming hinausgewachsen ist. Zu Beginn sprechen die beiden darüber, wie Twitch sich vom Nischen-Streaming zum interaktiven „Live-Fernsehen“ entwickelt hat: Warum verbringen Nutzer dort stundenlang ihre Abende? Wieso entsteht eine so starke Community-Dynamik – und wie verändert das die Art, wie Inhalte konsumiert werden? Die beiden sprechen über Zielgruppen, Werbeakzeptanz und die Frage, für welche Marken Twitch überraschend gut funktioniert. Wie gelingt es Unternehmen, bestehende Influencer- oder Team-Partnerschaften clever in die DSP zu verlängern? Und warum führt ein aktivierter Streamer oft zu Warenkörben, die deutlich größer ausfallen als in anderen Channels? Zum Schluss blicken die beiden auf konkrete Cases rund um die Icon League und zeigen, wie sich Awareness aus dem Live-Event programmatisch verlängern lässt: Wie funktioniert das Retargeting von Streamern und Fans? Und warum ist die Abstimmung zwischen Marketing und E-Commerce dabei entscheidend?

On this episode, DSP discusses his dislike of the current narratives disparaging women in particular black women. He feels it stems from heartbreak which leads to misogyny. Listen to the entire episode now & thanks for tapping in. Links:YouTube: https://youtube.com/@dspthegr8?si=4NK5FEDu-vb0UCvSNetwork Instagram: https://www.instagram.com/thesandboxpodcastnetwork?igsh=OTgydGo0MXRtdHgw&utm_source=qrDSP's Instagram: https://www.instagram.com/creativeproducerdsp?igsh=czlrZmtlODAxNzFn&utm_source=qr

Začenjamo z za mnoge ekskluzivnim pogovorom s svetovno prepoznavno performerko Marino Abramović, ki se te dni mudi v Ljubljani, nadaljujemo pa s svetovno muzealsko in dediščinsko novostjo, ki se vpisuje v enega od simbolnih vrhuncev letošnje dvojne evropske prestolnice kulture Nova Gorica-Gorica - predstavljamo sporočilo in opis v sredo odprte nastajajoče stalne razstave »Mesto na meji« v novogoriškem središču EPIC. Postavila jo je in jo dopolnjuje kustosinja Kaja Širok. Kako si predstavlja direktorovanje Drami SNG v Ljubljani nova direktorica Ivana Djilas, boste izvedeli v pogovoru z njo. Tokrat predstavljamo dobitnice in dobitnike štirih nagrad in priznanj, ki jih podeljujejo na iztekajočem se Slovenskem knjižnem sejmu, kjer kot kaže, v veliki meri ponujajo literaturo v angleškem jeziku. Podelili so Schwentnerjevo za življensko delo v založništvu in knjigotrštvu, nagrado Maruše Krese, založba Goga jo v sodelovanju z Društvom slovenskih literarnih kritikov podeljuje najboljši zbirki kratkih zgodb, DSP je podelilo nagrado za najboljši prvenec, DSKP pa je podelilo nagrado Radojke Vrančič za prevod v slovenščino. Ženski odbor Slovenskega centra PEN je podelil nagrado »mira« dvema avtoricama. Povzeli smo tudi okroglo mizo o nezavidljivem položaju Kulturnega doma v Trstu, kjer se od sredine 60-ih let preteklega stoletja nahaja Slovensko stalno gledališče v Trstu – stavbnemu kompleksu arhitekta Eda Mihevca namreč grozi, da ga utegnejo lastniki zaradi nesolventnosti prodati na trgu. Foto: Neža Tuma

In today's episode, Dan wants to talk about flangers, and the turning point in his own journey that was the Ibanez SF10 Swell Flanger. He also asks Andy all about the OBNE Custom Shop, currently live for the 2025 Black Friday shopping event.Buy yourself some OBNE: http://www.oldbloodnoise.comJoin the conversation in Discord: https://discord.com/invite/PhpA5MbN5uFollow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoiseSubscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoiseSubscribe to Andy's Twitch channel: https://www.twitch.tv/powereconomyLeave us a voicemail at 505-633-4647!

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Let's dive into Amazon PPC and break down DSP, AMC, wasted ad spend, and smarter campaign strategies. Learn how top brands win with data-driven advertising.   Can you afford to miss out on the secrets behind optimizing Amazon PPC, AMC, and DSP? Brent Zahradnik, a seasoned expert in Amazon advertising, brings his wealth of experience to our show, uncovering the complexities of Amazon advertising. Brent's journey from the US to France adds a unique perspective to the conversation as he shares how balancing work across time zones and immersing in French culture has enriched his professional insights.   Amazon advertising has evolved dramatically from its early days of low cost-per-click rates and basic ad options. This episode unpacks the intricate landscape that demands expert management today, highlighting how advanced targeting and analytics have transformed strategy requirements. Brent shares poignant anecdotes of Amazon's initial ad experiments, while navigating the challenges that both advertisers and clients face in maintaining a competitive edge in this pay-to-play ecosystem.   The potential impact of AI on Amazon advertising agencies is another compelling topic Brent tackles, discussing how tools like Amazon Marketing Cloud (AMC) and Demand Side Platform (DSP) can revolutionize efficiency. With insights into selecting the right agency and the importance of comprehensive service packages, Brent guides listeners through optimizing their Amazon ad strategy. Whether you're a brand new to the platform or a seasoned seller, this episode promises actionable insights and the guidance needed to thrive in today's Amazon marketplace.   In episode 47 of the AM/PM Podcast, Kevin and Brent discuss: 00:00 - Exploring Amazon PPC With Brent Zahradnik 06:39 - Rise of Amazon Advertising Complexity 09:53 - Evolution of Amazon Advertising 12:44 - Agency vs Software in Amazon Sales 16:25 - AI in Amazon Advertising and Integration 23:00 - Impact of Rufus and COSMO in Amazon Advertising 26:08 - Amazon PPC Strategy and Data Analysis  30:55 - Keyword Strategy for Amazon Ranking 32:00 - Amazon DSP and Advertising Efficiency 35:07 - Modern Brand Building With Amazon DSP 38:16 - Combining Data Sets for Targeted Ads 41:26 - Customer Funnel Strategy for Conquesting 42:54 - Optimizing Amazon PPC and DSP Investments 47:59 - How Brands Can Utilize Amazon DSP 49:55 - Selecting an Amazon Advertising Agency 56:19 - Automated Conversion Campaigns in DSP 58:21 - Human Touch in Modern Advertising

Após golpe militar na Guiné-Bissau, Domingos Simões Pereira e alguns líderes do PAIGC foram detidos. Golpe aumenta incertezas sobre regresso da RTP e da Lusa à Guiné-Bissau. Governo moçambicano anula exames finais da 9ª classe após vazamento. ANAPRO denuncia existência de um suposto "sindicato do crime" por detrás do caso.

In this episode of CRO Spotlight, Warren Zenna sits down with Christian Gerron, Chief Revenue Officer at StackAdapt. They dive into the complexities of the programmatic ad tech space, a market saturated with thousands of players. Christian explains how StackAdapt differentiates itself by moving beyond a simple DSP to become a unified "operating system," helping marketers reduce friction and increase ROI by integrating first-party data, programmatic, and measurement tools in one platform.Christian shares his unconventional journey into the C-suite, starting his career in finance at Microsoft before transitioning to sales and operations. He defines the CRO role not as a "super seller" but as an operator responsible for building and tuning the entire revenue "machine." This connected ecosystem includes sales, client services, analytics, and RevOps, all working in unison. He discusses why the authority to execute and drive impact is the true motivator for top revenue leaders.How do you execute in such a cutthroat market? Christian details the GTM transformation at StackAdapt. He describes moving the team from a generalist approach—where everyone targeted the same high-value territories—to a specialized and segmented model. By implementing focused territories, specializing by vertical (like B2B or healthcare), and splitting teams into "hunters" (new business) and "farmers" (account growth), the revenue org achieved faster, more efficient growth.Christian emphasizes that talent and culture are the ultimate differentiators. At StackAdapt, the hiring process is designed to find functional competency while actively filtering out "politics players" to protect a culture of trust and speed. He concludes with powerful advice for both aspiring CROs (focus on operational rigor and talent) and the CEOs hiring them (find a true "business leader" who thinks in systems, and then give them the autonomy to build the machine).

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're excited to welcome back two familiar voices: Ross Walker, Director of Retail Media, and Pat Petriello, Director of Retail Marketplace Strategy.  They're here to help us unpack the wave of announcements that came out of unBoxed 2025 and break down what they really mean for brands. Let's dive in.   Quote: It's a trap! Every single one of our brands that has said, 'Forget about it—go upper funnel. Go conquest new territory. Go get new customers.' That's been the more effective use of dollars.   Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Pat discuss: Overarching themes from Unboxed: democratization and simplification of Amazon's ad products and tools Unified reporting: Merging Sponsored Ads and DSP platforms for easier campaign management and deeper, cross-platform insights Creative Agent: Amazon's advanced AI tool for quickly generating and testing high-quality video and creative assets—especially impactful for brands without in-house creative teams AMC Agent: Making Amazon Marketing Cloud more accessible with natural language queries and easier data exploration, streamlining technical work for agencies The evolving role of agencies and partners: How AI-powered solutions shift agency focus from tactical execution to strategic guidance and validation New ad formats: Sponsored Product Video and other SERP-based innovations, plus the impact on conversion and brand visibility Sponsored Brand Reserve Share of Voice: Its potential uses, strategies, and when it makes sense to invest Upcoming and lesser-discussed features: Project Complete TV for streamlined top-funnel investments and new full-funnel campaign capabilities  

Send us a textIn this video, we discuss effective strategies for smaller brands looking to grow outside of Amazon. Key topics include the value of Sponsored Display (SD) vs. DSP (Demand-Side Platform) advertising, as well as the role of meta advertising and email marketing in driving brand growth. We dive into a real-world case where a brand had to reallocate its budget due to manufacturing issues, and explore whether DSP is the right move for smaller brands with limited budgets. Additionally, we discuss the importance of improving website professionalism and considering Google Ads for broader brand visibility. If you're navigating these challenges, this video offers valuable insights and recommendations on optimizing your advertising strategy.Ready to grow your brand off Amazon? Start optimizing today with My Amazon Guy! https://bit.ly/4jMZtxu#AmazonAds #SmallBrandGrowth #PPCStrategies #AmazonMarketing #EcommerceAdvertising---------------------------------------------Want free resources? Dowload our Free Amazon guides here:Q4 Selling Playbook: https://bit.ly/46Wqkm3 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov Amazon PPC Guide 2025: https://bit.ly/4lF0OYX 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0Amazon SEO Toolkit: https://bit.ly/457zjSlTimestamps:00:00 - Growing Your Brand Off Amazon00:12 - Can Small Brands Benefit from DSP Advertising?01:05 - Why Focus on Meta and Email Marketing First02:05 - Testing Sponsored Display Before DSP02:43 - What Makes DSP Different from Sponsored Display03:16 - Recommended Meta Budget for Small Brands----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Column array speakers are revolutionizing live sound with integrated subwoofers, DSP processing, and exceptional portability. Discover why mobile DJs and performers are ditching traditional PA systems for these sleek, powerful alternatives that deliver consistent coverage and professional sound with minimal setup. Learn more at https://www.samash.com/spotlight/column-array-speakers-your-guide-to-superior-live-sound Sam Ash City: Hicksville Address: 278 Duffy Ave Website: https://www.samash.com/

In dieser vierten Ausgabe des AOM DSP Snacks tauchen Florian Vette und Florian Giulio Votta ein in die Frage, wie Marken ihren Einstieg in die DSP strategisch klug gestalten – doch vorher bringen die beiden frische Einblicke vom Amazon Frame the Future Day mit: Wie verändert die neue Werbelogik auf Prime Video den Markt? Warum sehen 93 % der Nutzer Werbung – und was bedeutet das für Marken? Und welche Rolle spielen QR-Codes, non-skippable Ads und Amazons eigene Inhalte dabei, Video noch näher an den Sales-Funnel zu rücken? Danach gehen Florian und Florian in die konkrete Praxis: Welche Fragen müssen Marken klären, bevor eine DSP-Kampagne überhaupt geplant werden kann? Wie entscheidet man zwischen Awareness-, Consideration- und Performance-Zielen? Und welchen Einfluss haben Devices, Zielgruppen-Signale und die Customer Journey auf die spätere Umsetzung? Zum Abschluss betrachten die beiden die wohl wichtigste Erkenntnis: Wie holen Marken ihre Zielgruppe wirklich dort ab, wo sie gerade steht – und warum unterschätzen viele Unternehmen noch immer, was mit der DSP eigentlich möglich wäre?

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Matthew Hermann, MD, a radiologist and Founder of the teleradiology company Right Read MD. Dr. Hermann began his career as a conventional radiologist but soon saw the virtues and opportunities of off-site practice.  Now based in Puerto Rico, he leads a team of physicians who provide high-quality radiology care to multiple hospitals. Matt loves Puerto Rico's culture and doesn't object to their low tax rates either! During our 40-minute discussion, Dr. Hermann discussed the potential downsides of conventional telemedicine models. For example, groups that are incentivized solely by productivity, especially those run by private equity companies, may yield suboptimal results. Radiologists working at home can also feel isolated and miss out on learning from colleagues that would occur in a more traditional patient care setting. Dr. Hermann explored whether teleradiology is a good long-term career option. While today's demand is great, it's unclear what the future holds for this type of medical service. Dr. Hermann emphasized the hidden value of dedicated on-site radiologists who can develop professional relationships with referring physicians. Relationships between radiologists and surgeons, for example, have proven to influence surgical decision-making. However, when hospitals lack the resources for permanent on-site radiologists, teleradiology becomes a clinically necessary and attractive option. Chart access for teleradiologists, along with a focus on patient care rather than pure productivity, can help mitigate the negatives of operating off-site.  Dr. Hermann's company handles licensing and credentialing. He also ensures that radiologists on his team are appropriately compensated. Right Read MD continues to grow. To learn more or to contact Dr. Hermann, please check out his website: www.rightreadmd.comor email info@rightreadmd.com  #teleradiology #entrepreneur #burnout #hospitalmedicine #radiology #telemedicinePlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. Follow me on Instagram: @andrewwilnermd X: @drwilner linkedin.com/in/drwilner Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com This production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwil...

A new week brings a fresh chance to join the madness, and this week we welcome back the chaos as Chaq, DJ & Ladé join the DSP to discuss - Top 3 Selected (8:30), Best Unofficial Duos In The UK (41:56), Music We Listen To As Kids (1:02:57), Wildest Lyrics (1:17:21), Lookalike (1:23:33), Second Hand Embarrassment (1:38:28), Random Celebrity Interaction (1:58:50), and much, much more… Host: Rhys - Twitter: @Raw_like_me - Instagram: Rawlikeme, Mark Brown - Twitter: @Mister2Drink - Instagram: Mister2Drink - Kaydia - Instagram: @kay.veronica.fennella - Twitter: @KSmall91 - Chaquille - Instagram: Chaquille_obviousleee - TikTok: mr.obviousleee - DJ - Instagram: iamdjthomas - TikTok: DarrenJakeThomas - Ladé - Instagram:Djlade7 Websites https://differentstrokespodcast.onpodium.com/ https://open.spotify.com/playlist/3xgxN3WbPiUEPTMWxvopKV?si=fCpm_fQXRFCYRCQo8jZETg https://www.tiktok.com/@differentsrokespod https://markanthonyphotography.online/

In today's episode, two people who barely understand modular synth discuss modular synth! Dan recently got himself a Pittsburgh Modular Taiga Keyboard, and is in the discovery stage of a potential journey with analog synthesis. Our hosts talk happy accidents, ephemera-inspiring workflows, and when and why you should read the manual!Buy yourself some OBNE: http://www.oldbloodnoise.comJoin the conversation in Discord: https://discord.com/invite/PhpA5MbN5uFollow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoiseSubscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoiseSubscribe to Andy's Twitch channel: https://www.twitch.tv/powereconomyLeave us a voicemail at 505-633-4647!

Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company's shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is gaining new traction, how AI-generated creative performs in practice, and what the new IAB standards AdCP and UCP signal for the future of programmatic buying. The conversation also covers the challenges of embedding interoperability, the complexities of building an AI native DSP, and how agencies are adopting creative generation tools. Takeaways Ads inside AI chat are constrained by a limited supply, while ads powered by AI offer far more scale New language models improve contextual classification, which leads to more accurate targeting AI creative becomes stronger when grounded in a real webpage context and variety Agencies are driving demand for efficient AI-powered creative, while creative and media teams remain separate Building a DSP from scratch is now possible because coding models accelerate engineering work AdCP helps unify signals between buyers and publishers, which cuts waste in programmatic UCP faces hurdles because embeddings created by different models cannot interpret one another Open source or shared industry models may be needed to support reliable embedding exchange Chapters 00:00 Introduction and guest setup 02:10 Thanksgiving banter and mailbag announcement 06:40 Stephen Liss joins the show 07:30 The “OpenAds” naming confusion with TTD 10:00 Why ads inside AI did not scale 15:45 Rise of contextual and AI-driven creative 21:00 Building an AI-native DSP 25:25 Examples of surprising AI-generated creative 31:00 ADCP and UCP: standards, embeddings, and challenges 47:20 Why shared models matter + closing thoughts and wrap-up Learn more about your ad choices. Visit megaphone.fm/adchoices

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Abonnez-vous à la Newsletter : mailchi.mp/372ce005d7cc/explizik Cette semaine dans Explizik, Je trouvais intéressant de vous parler de ce que les abonnés des DSP veulent réellement. Et pour être tout à fait franc, je n'ai pas eu l'idée tout seul, mais en lisant un memo de l'excellent Dan Runcie, du non moins excellent podcast Trapital. Si vous ne connaissez pas et que êtes à l'aise avec l'anglais, allez y en courant.

Mathieu De St. Phalle steps into the kitchen and cooks up a delightful appearance on the Penguins Podcast with Nick Hart. DSP discusses how he spends his free time, the team's recent captaincy announcement, and the two break down a major movie theatre faux pas.

The Diabetes Sprots project says it's an organization built to inspire. What can we all learn about elite athletes with type 1 – the people running marathons and doing Iron Man competitions. And with the right support and education, how far can those athletes go? We're talking about the Olympics and more with DSP founder Casey Boren and volunteer Lauren Adams, both of whom live with type 1 (and both of whom had done a ten mile run before we started taping). Learn more about Diabetes Sports Project here This podcast is not intended as medical advice. If you have those kinds of questions, please contact your health care provider. Announcing Community Commericals! Learn how to get your message on the show here. Learn more about studies and research at Thrivable here Please visit our Sponsors & Partners - they help make the show possible! Learn more about Gvoke Glucagon Gvoke HypoPen® (glucagon injection): Glucagon Injection For Very Low Blood Sugar (gvokeglucagon.com) Omnipod - Simplify Life Learn about Dexcom  Check out VIVI Cap to protect your insulin from extreme temperatures The best way to keep up with Stacey and the show is by signing up for our weekly newsletter: Sign up for our newsletter here Here's where to find us: Facebook (Group) Facebook (Page) Instagram Check out Stacey's books! Learn more about everything at our home page www.diabetes-connections.com  Reach out with questions or comments: info@diabetes-connections.

If Amazon ads now feel like a maze of rising CPCs, endless keywords, and dashboards that never sleep, you're not imagining it. The platform has shifted from organic-first to pay to play—and the only sustainable response is smarter execution that blends learning systems with human strategy.We sit down with the CEO of Ava Commerce to unpack what “AI-driven” should actually mean for Amazon and D2C brands. Instead of black-box promises, we explore a configurable approach: let AI learn from your data across campaign creation, bid optimization, dayparting, and keyword negation, but keep owners and PPC leads in control with rules at the store, product, and campaign levels. You'll hear how to tag products into portfolios with different TACOS goals, automate keyword isolation, and sunset underperformers quickly—freeing 65% of the grunt work so humans can focus on decisions that move margin.Context still wins. We break down when to push for top-of-search visibility over strict ACOS, how to pair ads with pricing and promotions to lift conversion, and why creative and SEO matter more than ever for CTR and CVR. We also dig into audience strategy for DSP, where human insight crafts timing and intent—like targeting competitor buyers when they are most likely to repurchase—while AI handles the execution. Beyond ads, we touch on cash discipline through FBA reimbursements and vendor funds recovery, and why unlimited strategic support helps teams turn software into outcomes.If you're ready to scale profit, not just spend, this conversation offers a clear playbook: align creative with conversion, reclaim lost dollars, and deploy configurable AI that learns while you lead. Subscribe, share with a fellow seller who needs a smarter PPC plan, and leave a review with the one lever you're automating first.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

In der dritten Folge geht es um das, was die DSP erst wirklich stark macht: Daten. Florian Vette und Florian Giulio Votta steigen ein mit der Frage: Wie können Firmen ihre Kundendaten anonym zusammenführen, ohne persönliche Informationen preiszugeben? Und weshalb verändert der Data Clean Room die Art, wie Marken ihre Daten nutzen können? Darauf baut die Amazon Marketing Cloud (AMC) auf – das Analyse-Tool, das DSP-, Sponsored-Ads- und organische Daten zusammenführt. Wie entstehen daraus Zielgruppen wie Warenkorbabbrecher, Nutzer mit Videokontakt oder Lookalikes der wertvollsten Kunden? Und was passiert, wenn man die gesamte Customer Journey sichtbar macht statt nur den letzten Klick? Zum Schluss werfen die beiden einen Blick auf Analysen, die Marken wirklich weiterbringen: Path-to-Conversion, Overlaps, Event-Analysen rund um Prime Day und Black Week. Was verraten diese Insights über Budget, Timing und Media-Mix? Wenn du wissen willst, warum datengetriebene Entscheidungen der Schlüssel zu jeder erfolgreichen DSP-Strategie sind, ist dieser Snack genau das Richtige für dich.

Recorded live at Amazon Ads unBoxed, Joe Shelerud talks with Meredith Goldman, Director of Media Enablement at Amazon Ads, about the newest innovations across DSP, AMC, AI-driven creative, and audience expansion.They explore how Creative Agent and Ads Agent are lowering barriers for advertisers, how advertisers can use AI without replacing human expertise, and how AMC is becoming the central hub for measurement and optimization across the full funnel.Key Takeaways:How Amazon is using AI to democratize advanced advertising toolsCreative Agent's role in scaling personalized, high-performing creativeAds Agent's natural-language recommendations for audience and campaign optimizationWhy Deal Builder will accelerate access to premium supplyHow AMC connects signals across sponsored ads and DSP for deeper measurementWhy human strategy + AI execution creates the strongest resultsWhat these updates mean for brands planning 2025–2026 retail media strategies

On this episode, DSP discusses his lionesses of hip-hop. He discusses his discovery & appreciation for the music of Connie Diiamond, Che Noir & Rapsody. The visual episode will release on DSP's YouTube channel tomorrow. Link to the channel below! Thanks in advance! YouTube Channel Link: https://youtube.com/@dspthegr8?si=4289nmOsi7VEfpVR

Today our hosts discuss the rack setup Andy has been working on throughout the year, with special attention to the Boss Micro Rack series. We're talking new creativity from old tech, and why we should all be more stoked on patch bays.Buy yourself some OBNE: http://www.oldbloodnoise.comJoin the conversation in Discord: https://discord.com/invite/PhpA5MbN5uFollow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoiseSubscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoiseSubscribe to Andy's Twitch channel: https://www.twitch.tv/powereconomyLeave us a voicemail at 505-633-4647!

Preview of the Sell-Side Foundations for Traders workshop sponsored by GDB!  Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    Summary:  A fast, practical deep dive into how GDB redefined programmatic curation  from their early roots as a DSP to becoming an SSP focused on "Curation as a Service." John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders. Here's What You'll Learn Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time. DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers. Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains. Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety. Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters. Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop  06:13 – Curation explained: beyond the buzzword 07:35 – CTR vs. Conversions: real performance examples 13:37 – From data to insight: how curation drives smarter optimization 18:21 – Efficiency and scale: working with the right curation partner 20:48 – Collaboration, trust, and better partnerships 23:16 – Final takeaways: the "Refuse to Lose" mindset   Meet Our Guests: GDB: https://www.gdb.net/ John deTar:  https://www.linkedin.com/in/johndetar/ Felipe Matheus Ramos: https://www.linkedin.com/in/boyzao/   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop   

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Heather Signorelli, DO, for joining me on The Art of Medicine with Dr. Andrew Wilner. Heather is a practicing pathologist and owner of a medical billing company. Heather's interest in medicine and business began at an early age. Her father was an obstetrician for his entire career, and her mother was involved in hospital management.At medical conferences, physicians who struggled with running their offices frequently asked Heather for help and inspired her to start her company. Heather began her medical billing business with her husband five years ago. Currently, she supervises 70 employees and assists 200 physician practices in collecting payments for their services. The current complexity of the number of carriers, plans, and rules conspires to prevent physicians from receiving prompt reimbursement for their services. The industry average is 40 days to get paid, although Heather's company tries to shorten this considerably. Heather explained the top 3 things that physicians can do to improve collections. During our 30-minute discussion, we explored the growing concept of the Concierge Practice, which is a cash-based model. We also addressed the role of AI in streamlining office procedures and controlling overhead.Micro-practices, as presented on this program by Kara Pepper, MD, on August 31, 2025, are another option to traditional insurance-based practices. Both Dr. Pepper and Dr. Signorelli have studied with business guru and pediatrician Please click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. Follow me on Instagram: @andrewwilnermd X: @drwilner linkedin.com/in/drwilner Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com This production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwil...

The Object Worship boys are really back this time! Today they're talking about the new Old Blood Noise Endeavors Sunlight, the future of the show, and honestly I don't know what else you're just gonna have to tune in and find out.Buy yourself some OBNE: http://www.oldbloodnoise.comJoin the conversation in Discord: https://discord.com/invite/PhpA5MbN5uFollow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoiseSubscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoiseSubscribe to Andy's Twitch channel: https://www.twitch.tv/powereconomyLeave us a voicemail at 505-633-4647!

TECNOLOGIA y LIBERTAD --------------------------COMET: https://pplx.ai/dekkar  twitter.com/D3kkaR Bitcoin BTC: dekkar$paystring.crypt  https://t.me/+0W_fPQXXOFAyNzE8

In this MadTech Podcast team episode, ExchangeWire editor Aimee Newell Tarín is joined by co-founder & CEO Rachel Smith and COO Lindsay Rowntree. They look at UK broadcasters' appeal to the government to stamp out big tech's anticompetitive practices, WPP's partnership with analytics firm Sightly, and the DSP wars between Amazon, Google, and The Trade Desk. They also discuss AI regulation in journalism and publishing, the modularisation of ad tech, and parallels between the DSP wars and the Chinese economy.

On today's episode  I speak about one of my episodes getting banned and opening a hornets nest leaving my show under review. Basically this decision could lead to the end of the show being on Spotify and other DSP's. All because of what i am being flagged for which they're doing as well. From there i bring you into my work life where I discuss the power changes going on there, from old to new CEO's. I also speak on today being halloween and embarrassing my mother dress up as a cow and seeing an ex struggling on Tiki's Tok.(00:00 - 27:32)On the movie review section we talk about film movies and other things and give the worse takes. This week i speak about  “ THE EDGE OF TOMORROW” this film from 2014 was pretty good. This movie stars Tom Cruise and Emily pass the Blunt in a remake of groundhog day but with aliens. This film was good for its time and it didn't need a fully loaded cast to make it good, a lot of the memorable actors were B listers. But though out this alien invasion with a way more advance species we find ourselves in the short end of the stick until Major Cage gets infected by alien blood and  changes the war to give us a fighting chance. Because that's the way they wrote the movie, go check it out.(27:33 - 37:15)I then jump into The Cool Report  where we discuss China putting regulations on influencers, telling them they have to be certified to talk on certain subjects, like health, education, and finances. I don't mind this yet, until we see if they try to push beyond the boundaries of censorship. From there we get into a meteorite that seems to contain human dan, but it is 2 million years old. If this gets answered any further, it will lead to the questioning of everything we know, and it will catastrophic. Then we get into our economy coming to the brink of collapse… jl jk jk the snap program will not be replenished during government shut down and Big T is getting harsh criticism. He seems to be back peddling but let see how it goes from there. Also during this, I can't tell what what's real or what's not when it comes to the internet on this subject, because AI is not a problem on all platforms.(37:16 - 58:51)We then step into a segment where the listeners ask me 3 questions about myself or just randomness. A character wants to know who do we think Jay Z is, and do we really think no one can see him in a verzus and the answer is no, its a strong no for me dawg. Another character wants to know how i feel about the new robots, and how closely we're going to be disconnected from each other. From there another creep wants to know about my seggs life even more, and i indulge but switch it up as well, this is a family friendly show. (58:52 - 01:19:04)Then we have 2 fans ask us a questions for PTL where we get asked the tough questions where we place ourselves in their shoes. A lover wants to know what to dress up for halloween, the couple can't come to an agreement if they want a funny look or a sexy look. I guess these are the relationship issues of this day. Another lover wants to know if they should crash their partners company party, and to me this is the reason why we can't bring our partners to the event anymore, people don't know how to act anymore, and ruin it for the rest of us. (01:19:05  - 01:31:00)THE FINThanks to everyone that shows us love and wish y'all the best on the journey called life. (01:31:01 - 01:32:54)please continue to like, share, comment and subscribe.PEACE OUT!!!! For questions to be answered on Part time lover please email @nospecialcharacterspod@gmail.comTIME CODEINTRO/ WHAT'S NEW - 00:00MOVIE REVIEW - 27:33THE COOL REPORT - 37:16ASK ME A QUESTION - 58:52PART TIME LOVER - 01:19:05OUTRO - 01:31:01

Jennifer Stanford Vogt is an established professional in the human services sector, with a career deeply influenced by serendipity and her belief in divine intervention. A graduate of Keuka College in 2008, Jennifer began her journey as a job readiness and GED instructor, eventually transitioning into the field of intellectual and developmental disabilities (IDD). Her roles have included direct support professional (DSP) and staff development trainer, and her insights are further informed by her personal experience as a parent of a child with multiple diagnoses, including autism and epilepsy. Currently, Jennifer serves as the Associate Director of Education and Training at eVero Corporation, leading teams in creating impactful learning programs and fostering innovation in the sector.Episode Summary:In this engaging episode of DSP Talk, host Asheley Blaise welcomes Jennifer Stanford Vogt, whose path through the realms of human service and parenthood brings an invaluable perspective on the interplay between direct support professionals (DSPs) and families. Jennifer shares how her dual experiences as both a parent and a DSP have shaped her understanding of these roles as a partnership built on empathy and effective communication. Her narrative underscores the mutual effort needed for individuals with disabilities to flourish, spotlighting how these interactions can foster personal growth, skill development, and emotional well-being.Jennifer dismantles common misconceptions about DSPs, emphasizing the skills, critical thinking, and emotional resilience required in their role. Her insights pave the way for families and DSPs to foster mutual respect and build healthy partnerships. By acknowledging the emotions and needs of both sides, Jennifer suggests concrete ways to strengthen these relationships, like regular check-ins, active listening, and transparent communication. Overall, the episode provides a compelling view into the complexities of caregiving, offering a call to action for both families and professionals to work cohesively towards enriching the lives of those they support.Key Takeaways:Beyond 'Babysitting': The role of DSPs is often misunderstood; it involves advocacy, problem-solving, and much more than supervision.Building Trust and Respect: Regular communication and small gestures of acknowledgment help to build trust between families and DSPs.The Human Aspect: Acknowledging the emotional journey of both DSPs and families leads to better support structures and cooperation.Partnership over Isolation: Success relies on treating the family-DSP relationship as a collaborative effort instead of two opposing sides.Notable Quotes:"It truly takes a real partnership, some empathy, and communication to make it happen.""DSPs are constantly problem-solving, teaching, advocating, and adapting in the moment.""At the end of the day, we're all just really here for the same reason: to help the person that we're both engaged with grow, develop, and thrive.""Assume always that there are good intentions and really listen to each other."Resources:eVero CorporationFor a deeper dive into this enlightening discussion, listen to the full episode. Stay tuned for more insightful content on DSP Talk, where we continue to explore stories and strategies that enhance the lives of those working in human services. Hosted on Acast. See acast.com/privacy for more information.

Na Guiné-Bissau: PAI Terra Ranka e API Cabas Grandi e três candidatos presidenciais unem-se contra Sissoco. Distrito de Liúpo em Nampula tenta recuperar-se depois dos estragos das manifestações pós-eleitorais. Samia Suluhu é investida hoje como Presidente do país em clima de contestação. Presidente alemão inicia hoje uma visita de trabalho ao Gana. Learning by Ear - Aprender de Ouvido.

DSP returns to discuss what he's been up to during his hiatus & what will be going on with the platform moving forward! Please be sure to follow DSP on X (@dspthegr8) & YouTube (@dspthegr8)! Thanks for the support!

A fast, practical deep dive into The Trade Desk's move to label all SSPs as "resellers" — what that label actually means, why it has a bad rap, and where it's fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transaction ID debate: what it is, why TTD wants it, and how it impacts buy-side efficiency and supply transparency. We wrap with actionable steps for traders — how to pressure-test paths, when to go direct with publishers/PMPs, and how to optimize beyond a basic domain list. Here's What You'll Learn Reseller ≠ automatically bad: the original IAB intent vs. today's nuanced reality. OpenPath vs. exchanges: what "direct to publisher" actually changes (and what it doesn't). Transaction ID, explained simply: one auction ➝ one ID ➝ fewer dupes and smarter SPO. How to buy smarter right now: talk to publishers, ask for goal-specific PMPs, and evaluate placements/experiences — not just domains. Buyer playbook upgrades: site list ➝ supply-path & placement-level decisions; pair KPI outcomes with quality signals (viewability, density, layout).   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop  About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Intro & why this special episode 02:05 – Gareth's background (AppNexus ➝ RTK ➝ Magnite ➝ Gamera) 07:45 – "Reseller" 101: what the IAB meant vs. how it's used today 12:30 – Value-add resellers & unique placements (widgets, comments, InfoLinks) 18:20 – Why TTD labeled SSPs as resellers; how OpenPath fits 23:40 – Optics, trust, and buyer confusion: are we only supposed to buy OpenPath? 28:15 – Transaction ID in plain English + why it matters for SPO 34:50 – What changes for traders day-to-day (and what doesn't) 39:25 – Practical playbook: talk to publishers, ask for KPI-aligned PMPs 44:10 – Gamera's approach to real-time, on-page quality signals 49:00 – Final takeaways & where buyers should focus next 52:30 – How to reach Gareth (site & LinkedIn)   Meet Our Guest: Gareth Glaser – CEO of Gamera https://www.linkedin.com/in/garethglaser   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop   

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Paul Sippil, CPA, for joining me on today's episode of “The Art of Medicine with Dr. Andrew Wilner!” Paul is a CPA with a special interest in retirement planning for physicians. He started his career as an auditor, but soon moved on to work in financial services, which he found more satisfying.  Although he trained as a CPA, today Paul's practice focuses on optimizing 401(k) and pension plans for medical practices rather than on personal tax questions. Paul identifies himself as a “forensic 401 (k) consultant” or more loosely, a “401 (k)  Vigilante.” During our 30-minute discussion, Paul emphasized that “hidden” fees are often part of 401 (k) retirement plans. To optimize savings, these fees must first be identified and then, potentially, negotiated. We discussed the current absurd fee structure of “assets under management,” which should be avoided. Paul recommended that physicians seek out financial advisors who are “fee for service,” which is definitely sound advice based on discussions with other wealth managers we have had on this program! We also discuss the role of the personal CPA. To learn more or to contact Paul, please check out his website: https://www.paulsippil.com/ and YouTube channel: at https://www.youtube.com/@paulsippil Thanks again to Paul Sippil for sharing your expertise on The Art of Medicine with Dr. Andrew Wilner! @paulsippil #feeforservice #assetsundermanagement #401k #fiduciaryPlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. Follow me on Instagram: @andrewwilnermd X: @drwilner linkedin.com/in/drwilner Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.com This production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com. Or paste this link into your browser: https://locumstory.com/?source=DSP_directbuy_drwil...

In this episode, let's learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales.

Sindy McKinnies is a dedicated registered nurse with a Bachelor's of Science in Nursing. She has been associated with Cardinal Hayes Home for Children for nearly 17 years, beginning her journey in 2006 as a Direct Support Professional (DSP). Over the years, Sindy transitioned into her current role as a nurse, bringing her hard-earned expertise and passionate commitment to making a difference in the lives of those she serves. Outside of her professional life, Sindy enjoys CrossFit, attending concerts, and parenting her child.Episode Summary:In this engaging episode of DSP Talk, host Asheley Blaise welcomes Sindy McKinnies, a seasoned registered nurse, to discuss the critical role of Direct Support Professionals (DSPs) in healthcare. Together, they delve into Sindy's journey from a DSP to a registered nurse at Cardinal Hayes Home for Children, reflecting on the profound impact these roles make on individuals' lives. Sindy shares her emotional connection to the work and offers insight into the invaluable lessons and experiences she's gained over nearly two decades in this field.Asheley and Sindy break down the nuances of the exempt clause in the New York State Nursing Practice Act, emphasizing its significance in enabling DSPs to deliver essential healthcare services. As Sindy explains, this clause allows DSPs to function under the guidance of a registered nurse, performing key medical tasks like medication administration and vitals monitoring. Their conversation highlights the indispensable part DSPs play in maintaining the quality of life for those they support, underscoring the close-knit relationships they build with nurses and other healthcare professionals to ensure holistic and personalized care.Key Takeaways:Sindy McKinnies transitioned from a Direct Support Professional to a registered nurse, a career change fueled by her desire to make a meaningful impact.The New York State Nursing Practice Act's exempt clause empowers DSPs to perform certain medical tasks under an RN's supervision, extending their scope of practice and improving service delivery.DSPs can perform a variety of medical tasks, including administering medication and providing basic wound care, supported by rigorous training and oversight.A strong collaborative relationship between DSPs, nurses, and physicians is vital for ensuring personalized and effective healthcare.Sindy emphasizes the importance of respecting DSPs' insights and acknowledges their critical role in enhancing the quality of life for individuals in care.Notable Quotes:"I felt such a desire to want to be there that I've never felt anywhere else, especially in the nursing field.""It's so important to listen to them… sometimes the stuff they're providing you doesn't make medical sense, but we have to figure out how that's connecting to something medically or behaviorally.""They're [DSPs] so very important for the quality of life, medically, emotionally. Just everything.""I love what I do, and I don't ever want to feel like I'm not one of them. I am one of them. I am a DSP, too."Resources:Cardinal Hayes Home for ChildrenThe New York State Nurse Practice Act (Article 139, §6908) Hosted on Acast. See acast.com/privacy for more information.

Discover the Radtel RT-920 handheld radio in our in-depth YouTube review! Explore its potential 10W output, Bluetooth app programming, and full-band coverage (SW, MW, LW, AM, SSB, CB). Learn about advanced features like NOAA weather alerts, DSP noise reduction, and spectrum analysis for crystal-clear communication. Great for ham radio enthusiasts and professionals seeking reliable two-way radio performance. #RadtelRT920 #HamRadio #twowayradiosThis video is sponsored by BIZEE - get a virtual mailing address to keep your own address private here - (affiliate link) https://tidd.ly/4oB6HYOEquipment in this videoRadio - https://amzn.to/4mX1oRKTinySA - https://amzn.to/460MiEbAttenuator - https://amzn.to/3VtwggZIntellitron Meter - https://amzn.to/3HLhRtyBecome a supporter of this podcast: https://www.spreaker.com/podcast/ham-radio-2-0--2042782/support.

In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap. This episode serves as a preview of their upcoming joint workshop — The Sell-Side Programmatic Foundation for Buyers — designed to help traders, buyers, and ad ops professionals better understand how publishers, SSPs, and ad tech integrations actually work. Jana shares her fascinating career journey, from early media buying days to leading programmatic and data operations at Business Insider and The Washington Post. She brings her insider perspective on what really happens behind the publisher ad stack, the complexity of SSP integrations, and how demand path optimization (DPO) mirrors the buy-side's supply path optimization (SPO). Together, Helene and Jana explore: The disconnect between buy-side traders and sell-side ops teams How publisher ad stacks function behind the scenes The real meaning of SPO vs. DPO What “wrappers,” “pre-bid,” and “open bidding” actually mean in practice Why traders should collaborate directly with publishers (not just SSPs) How building relationships with publishers strengthens campaign results Why understanding the sell side helps buyers optimize smarter Whether you're a buyer, trader, or publisher, this conversation will transform how you see the other side of the programmatic equation — and why it's time to build more collaboration, transparency, and trust across the ecosystem.   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 03:14 – Jana's Career Journey: From Media Buyer to Programmatic Leader 08:33 – How the Sell-Side Ad Stack Actually Works 13:22 – SPO vs. DPO: What's the Difference? 19:45 – What Buyers Need to Know About Publisher Integrations 25:08 – How Traders Can Communicate Directly with Publishers 30:41 – Building the Bridge Between Supply & Demand 36:28 – Why Collaboration and Education Are the Future of Ad Tech 40:55 – Workshop Preview: The Sell-Side Programmatic Foundation for Buyers 45:12 – Closing Thoughts & Sponsor Shoutout Meet Our Guest: Jana Meron – Programmatic & Data Consultant, Former VP at The Washington Post https://www.linkedin.com/in/janameron   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop   

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.  

It was very cool to have Jason Blom from RTB House joining the show for the first time. We talked about digital advertising DSP, publishing and AI ad tech that RTB House does so well. Retargeting and how brands can utilize DSP to reach the right consumers at the right time! Enjoy Always Off Brand is always a Laugh & Learn!    Guest: Jason Blom LinkedIn: https://www.linkedin.com/in/jason-blom-5215856/ Company Website: https://www.rtbhouse.com/      FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actual customers consume content rather than making assumptions, and testing smaller budget increments before scaling successful campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Programmatic budget allocation remains challenging for marketers targeting niche audiences. Amanda Martin, Chief Revenue Officer at Mediavine, explains how to maximize $10 million in programmatic spend for specialized markets. She recommends starting with seed audience data to build lookalike models, letting DSP algorithms identify where your actual customers consume content rather than making assumptions, and testing smaller budget increments before scaling successful campaigns.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO). Ryan shares his journey from agency life to in-house at Bayer, where he helped lead the transition to hands-on programmatic buying before moving into retail media. Gary reflects on his role supporting Bayer's in-house teams through ad tech partnerships, ensuring programmatic and retail investments drive real business outcomes. We dig into hot-button industry debates, including: In-house vs. agency vs. retail media networks – how traders' roles are evolving. DSP strategy – why more DSPs don't automatically mean more reach. Retail media networks – the difference between on-site and off-site, and how CPG brands leverage retailer data for incremental reach. Amazon DSP – is it really positioned to replace other omni-channel platforms? Traders' perspective – why user-friendly DSPs, efficient reporting, and reduced friction are critical to long-term success. SPO and transparency – reacting to Index Exchange's announcement and The Trade Desk's move to categorize SSPs as resellers. The conversation highlights a recurring theme: programmatic traders need more love. Empowering the hands-on-keyboard teams with better tools, education, and collaboration leads to stronger business results—and less burnout. If you're a programmatic trader, strategist, or leader navigating the complexities of DSPs, SSPs, and retail media, this episode is packed with insights and candid perspectives you won't want to miss. Additional resource: Gary LinkedIn post    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Introductions 03:11 – From Agency to In-House: Ryan & Gary's Journeys 08:35 – The Rise of Retail Media at Bayer 14:20 – DSP Strategy: Why More Doesn't Always Mean Better Reach 20:02 – Retail Media Networks: On-Site vs. Off-Site Explained 26:41 – Amazon DSP: Threat or Opportunity? 33:17 – Why Traders Deserve More Love in Ad Tech 40:05 – Reporting, AI, and Reducing Friction for Traders 46:28 – SPO Debate: Resellers, Transparency & Control 53:19 – Final Thoughts & Industry Takeaways   Meet Our Guest: Gary Guarnaccia – Ad Tech Partnerships, Bayer https://www.linkedin.com/in/gary-g-16328640/   Ryan Verklin – Retail Media Lead, Bayer https://www.linkedin.com/in/verklin/ https://www.instagram.com/verklin/ https://x.com/verklin   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Send us a textAmazon now gives full access to a tool that shows deep ad performance across sponsored products and DSP. This helps sellers build smarter audience groups, improve targeting, and reduce wasted spend. With these tools, brands can understand their customer path to conversion and make better ad decisions faster.Want help setting up smarter audience campaigns and spending less on bad clicks? Book a strategy session now: https://bit.ly/4jMZtxuWant to grow your brand outside Amazon? Schedule a call and get the exact process we use to drive sales on other channels: https://bit.ly/470KXxF#AmazonMarketingCloud #AmazonAds #EcommerceAdvertising #AmazonStrategy #adtargeting Watch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 - What Is Amazon Marketing Cloud?00:42 - Sellers Now Have Full Access to AMC01:45 - AMC Insights Overview03:01 - No-Code Use Cases for Sellers04:16 - Best Use Cases for Ads Over $1K Monthly05:25 - Using AMC for Upsell and Overlap Insights06:20 - Audience Groups for Better Targeting07:40 - Add-to-Cart Audience Retargeting Strategy08:25 - New-to-Brand Audiences for Growth09:18 - Defensive Campaigns With Exposed Audiences10:01 - High Value Segments in Auto Campaigns11:10 - Sponsored Ads With AMC Audience Segments12:00 - Need Help? Partner Support for AMC Setup----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Send us a textThis video explains how sellers should allocate ad budgets in 2025 across sponsored products, DSP, display, and other platforms. It highlights when to use ads for conversion versus brand awareness, the importance of keyword strategy, and why diversification into DTC, TikTok, and influencer content is more critical than ever.Not sure if your ad spend is actually working? Book a call and get a strategy that stops wasting money: https://bit.ly/4jMZtxu#AmazonAds #PPCStrategy #Ecommerce2025 #AmazonSellers #DTCgrowthWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5UwWhy Turning Off Ads Kills Sales and Rankings on Amazon: https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2&utm_content=342357286&utm_medium=social&utm_source=youtube&hss_channel=ytc-UClUSEsDS2sdgNJfCcCM_5Uw--------------------------------------------------Start building your DTC channel outside of Amazon. Download the DTC Growth Stack and take control of your brand: https://bit.ly/4p7TyqjStop wasting ad spend. Grab the PPC guide that actually drives results: https://bit.ly/4lF0OYXRank higher and sell faster, get the SEO tools built for real growth: https://bit.ly/3JyMDGoBe ready before problems hit, download the kit every brand should have: https://bit.ly/4maWHn0Timestamps00:00 – Why Ad Budgets Are Scattered Across Platforms00:12 – Ad Budget Split by Brand Size00:42 – Market Share vs Customer Conversion Goals01:18 – Dayparting and Customer Shopping Behavior02:02 – Why Broad Match Is Underrated in 202502:39 – The Rule: Never Negate a Good Keyword03:01 – Weekly Negations and Ad Software03:27 – Why Advertising Should Be Outsourced04:10 – Scaling Ad Budgets the Right Way04:50 – Frequency of Ad Edits and Seasonal Updates05:10 – Backup Ads and Catalog Data Like an Agency06:04 – Expanding Beyond Amazon to DTC06:54 – Growth from Google, Facebook, TikTok, and Websites07:10 – Why DTC Lets You Own the Customer07:42 – AI Ads Will Change Everything in 202508:17 – TikTok Growth and Challenges for Sellers08:44 – The Rise of UGC and Influencer Advertising09:19 – Why Most Brands Can't Learn New Platforms Alone09:53 – The Big Shift: Diversifying Off Amazon, Not Into Europe----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show