Podcasts about DSP

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're tackling a topic that has evolved from a conference panel talking point into one of the most significant media budget shifts in digital advertising: Amazon DSP for non-endemic brands.  Historically, brands that don't actually sell physical products on Amazon's marketplace have questioned why they should buy Amazon media. Today the conversations we're having with brands are very different.  Joining us today to unpack why 2026 is the turning point for non-endemic media buying is our very own Director of Retail Media at Acadia, Ross Walker.  Let's dive in!    Quote: If you're a non-endemic brand and you're hitting a point of consistent diminishing returns with your traditional media channels, that's the first signal that you should consider testing into a new media channel like ADSP. Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Endemic vs. non-endemic, simplified: It's really just "sells on Amazon" vs. "doesn't sell on Amazon" - the jargon is mostly industry inertia. Amazon DSP has hit parity with The Trade Desk: Years of building out premium CTV/STV, audio, digital out-of-home, and owned-channel inventory means Amazon can now support the same kind of full-funnel programmatic buys as legacy DSPs. The real edge is commerce data, at a lower cost: No other DSP has Amazon's depth of purchase-intent signal, and Amazon has intentionally kept platform and audience fees low to win market share while it can. Premium CTV reach is a genuine unlock: ADSP now reaches roughly 80 million authenticated CTV households a month through partners like Netflix, Disney+, and Roku - inventory that used to be exclusive to players like The Trade Desk. Attribution is no longer the weak link: Tools like Amazon Marketing Cloud, the Amazon Ad Tag, and conversion APIs let non-endemic brands tie a Netflix or Roku impression directly to a D2C sale, lead form, or sign-up - solving a measurement gap that's plagued programmatic for years. Endemic brands get more flexibility too: Brands that do sell on Amazon can now send DSP traffic to their own site or other retailers (Walmart, Ulta, Home Depot), though the richest behavioral/custom audiences are still reserved for traffic that stays on Amazon. Signals to know it's time to test ADSP: Diminishing returns on Meta/Google/Trade Desk, or an audience with strong, specific purchase intent are both green lights to start testing. What still differentiates DSPs going forward: As capabilities converge across platforms, the real differentiator becomes each platform's unique owned audiences and media properties (e.g., Amazon's Prime Video, Walmart's owned data via The Trade Desk).

In this episode of the Programmatic Digest Podcast, host and guest Rob JAnes, Head of Product at AdButler, discuss the rapidly changing landscape of publisher monetization and programmatic ad operations heading into 2025. Check out the interview on YouTube here:  https://youtu.be/EFAuN7ce1Ag  They break down the industry-wide adjustments following Google's unexpected decision not to deprecate third-party cookies and the subsequent pivot to internal identity resolution systems. A major focus of the conversation is the existential crisis content creators face due to declining traffic, driven by generative AI search summaries (like ChatGPT, Claude, and Google AI Overviews). Rob explores how AdButler is helping publishers adapt through engineering solutions, including Model Context Protocol (MCP) servers for "agentic ad ops," specialized retail media technology (Commerce Catalyst), and turnkey self-service marketplaces that can run directly on top of Google Ad Manager (GAM). They also look ahead to the future of programmatic agencies, predicting a shift from clunky DSP interfaces to autonomous media-buying AI agents guided by emerging standards like the Ad Context Protocol (ADCP). Key Takeaways The AI Traffic Squeeze: Content publishers are experiencing declining site visits as users migrate from traditional search queries to conversational AI summaries (such as ChatGPT, Claude, or Google AI Overviews) that aggregate content offsite. Monetizing AI Scraping: An emerging front in publisher revenue is demanding compensation from LLM companies (like Anthropic or OpenAI) for scraping site content. Driven by concepts discussed by industry leaders like Scott Messer, specialized startups and platforms are expected to launch within 3 to 6 months to help publishers charge scrapers. The Post-Cookie Pivot: Google's late-2025 reversal on cookie deprecation disrupted industry expectations, yet it ultimately accelerated publishers' adoption of first-party and alternative identity resolution standards like ID5 and UID2. Low-Overhead Self-Service Portals: AdButler's self-service portal builder allows local or small advertisers to purchase ad placements directly via credit card. This bypasses the need for high-overhead sales teams, making buying on publisher sites as seamless as running campaigns on Meta or LinkedIn, and can even integrate on top of existing Google Ad Manager (GAM) setups. Why Traditional Ad Servers Fail Retail Media Networks (RMNs): Standard servers like GAM are volume-based (impressions and clicks) rather than performance-driven. RMNs require unified online and offline transactional data paired with SKU-level tracking to deliver highly relevant, objective-based product ads. Agentic Ad Ops & Media Buying: AdButler has introduced Model Context Protocol (MCP) server integration, enabling ad ops teams to conversationally manage campaigns, analyze metrics, and create automated optimization rules via Claude or OpenAI. On the programmatic buyer side, protocols like the Ad Context Protocol (ADCP) and IAB's agentic protocol are paving the way for autonomous AI buying agents to eventually run campaigns across DSPs without manual human intervention.      

Updates on the forum while away, a gay black British professor self sudokus after being found out a fraud, Indians leak GTA 6, Elaine Miller and her doxing friends break up, DSP opens more Pokemon cards, Mr. Obvious goes ape, IDUBBBZ refuses to denounce Redditors, and Chris Hanson gets banned from Roblox.

Doug Lauretano, Founder & CEO of Tuple, joins Open Market to discuss why legacy DSPs may be limiting buyer access to valuable impressions.He explains how Tuple is building a next-generation DSP focused on greater visibility, transparent fees, and buyer control.Plus, Doug, Joe, and Eric settle the important question of where to find the best pizza in New York.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee. Purpose of the Interview To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur. To inspire listeners with strategies for wealth-building through real estate, construction, and logistics. To encourage financial literacy, ownership, and collaboration within underserved communities. To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment. Key Takeaways Early Career & Education Started young in real estate, embraced discomfort in rooms dominated by older professionals. Leveraged millennial tech skills (social media marketing) to help veteran brokers grow. Earned a doctorate degree and became a licensed real estate broker. Social Media as a Business Tool Built a strong presence on TikTok (90K followers) and other platforms. Helped older real estate firms thrive by creating digital visibility. Emphasized that “business must look as good online as in person.” Financial Literacy & Homeownership African-American communities often lack foundational financial knowledge. Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits. Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit). Real Estate Process Initial onboarding: credit score, income, tax filing. Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days. Uses property tours as motivation even for those not yet approved. Pooling Resources for Wealth Industry dominated by white men and foreign investors who use syndication. Dr. Lee created a private family fund with fraternity brothers and friends. Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs. Amazon DSP Opportunity Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees). Offers minorities a chance to apply for DSP with $10K grant. Taught him true CEO skills: HR, payroll, compliance, and scaling operations. Construction Business Entered construction after experiencing exploitation in fix-and-flip projects. Learned the business side (permits, change orders) and got licensed. Built major projects like a 10,000 sq. ft. restaurant in Atlanta. Advocates for Black representation in construction, an industry dominated by whites and Hispanics. Personal Background Raised in New Orleans during Katrina by a single mother and grandparents. Mother invested FEMA checks into real estate, teaching him property management and renovation skills early. Believes knowledge is power and emphasizes planning and consistency. Notable Quotes On embracing discomfort:“I learned to embrace the uncomfort and make it one of my biggest strengths.” On social media:“You have to make your business look the same way online as in person.” On financial literacy:“Real estate is always going to be good debt. Bad debt is the Macy’s card.” On collaboration:“Pooling resources shows how far we can go and how fast we can go—but together.” On planning:“If you don’t plan, you plan to fail. All you have to do is stick to the plan.” #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee. Purpose of the Interview To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur. To inspire listeners with strategies for wealth-building through real estate, construction, and logistics. To encourage financial literacy, ownership, and collaboration within underserved communities. To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment. Key Takeaways Early Career & Education Started young in real estate, embraced discomfort in rooms dominated by older professionals. Leveraged millennial tech skills (social media marketing) to help veteran brokers grow. Earned a doctorate degree and became a licensed real estate broker. Social Media as a Business Tool Built a strong presence on TikTok (90K followers) and other platforms. Helped older real estate firms thrive by creating digital visibility. Emphasized that “business must look as good online as in person.” Financial Literacy & Homeownership African-American communities often lack foundational financial knowledge. Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits. Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit). Real Estate Process Initial onboarding: credit score, income, tax filing. Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days. Uses property tours as motivation even for those not yet approved. Pooling Resources for Wealth Industry dominated by white men and foreign investors who use syndication. Dr. Lee created a private family fund with fraternity brothers and friends. Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs. Amazon DSP Opportunity Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees). Offers minorities a chance to apply for DSP with $10K grant. Taught him true CEO skills: HR, payroll, compliance, and scaling operations. Construction Business Entered construction after experiencing exploitation in fix-and-flip projects. Learned the business side (permits, change orders) and got licensed. Built major projects like a 10,000 sq. ft. restaurant in Atlanta. Advocates for Black representation in construction, an industry dominated by whites and Hispanics. Personal Background Raised in New Orleans during Katrina by a single mother and grandparents. Mother invested FEMA checks into real estate, teaching him property management and renovation skills early. Believes knowledge is power and emphasizes planning and consistency. Notable Quotes On embracing discomfort:“I learned to embrace the uncomfort and make it one of my biggest strengths.” On social media:“You have to make your business look the same way online as in person.” On financial literacy:“Real estate is always going to be good debt. Bad debt is the Macy’s card.” On collaboration:“Pooling resources shows how far we can go and how fast we can go—but together.” On planning:“If you don’t plan, you plan to fail. All you have to do is stick to the plan.” #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee. Purpose of the Interview To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur. To inspire listeners with strategies for wealth-building through real estate, construction, and logistics. To encourage financial literacy, ownership, and collaboration within underserved communities. To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment. Key Takeaways Early Career & Education Started young in real estate, embraced discomfort in rooms dominated by older professionals. Leveraged millennial tech skills (social media marketing) to help veteran brokers grow. Earned a doctorate degree and became a licensed real estate broker. Social Media as a Business Tool Built a strong presence on TikTok (90K followers) and other platforms. Helped older real estate firms thrive by creating digital visibility. Emphasized that “business must look as good online as in person.” Financial Literacy & Homeownership African-American communities often lack foundational financial knowledge. Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits. Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit). Real Estate Process Initial onboarding: credit score, income, tax filing. Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days. Uses property tours as motivation even for those not yet approved. Pooling Resources for Wealth Industry dominated by white men and foreign investors who use syndication. Dr. Lee created a private family fund with fraternity brothers and friends. Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs. Amazon DSP Opportunity Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees). Offers minorities a chance to apply for DSP with $10K grant. Taught him true CEO skills: HR, payroll, compliance, and scaling operations. Construction Business Entered construction after experiencing exploitation in fix-and-flip projects. Learned the business side (permits, change orders) and got licensed. Built major projects like a 10,000 sq. ft. restaurant in Atlanta. Advocates for Black representation in construction, an industry dominated by whites and Hispanics. Personal Background Raised in New Orleans during Katrina by a single mother and grandparents. Mother invested FEMA checks into real estate, teaching him property management and renovation skills early. Believes knowledge is power and emphasizes planning and consistency. Notable Quotes On embracing discomfort:“I learned to embrace the uncomfort and make it one of my biggest strengths.” On social media:“You have to make your business look the same way online as in person.” On financial literacy:“Real estate is always going to be good debt. Bad debt is the Macy’s card.” On collaboration:“Pooling resources shows how far we can go and how fast we can go—but together.” On planning:“If you don’t plan, you plan to fail. All you have to do is stick to the plan.” #SHMS #STRAW #BEST Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcastSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Today our hosts are joined by Isaac Nelson to talk about the development of Beam Splitter. Isaac is the other half of OBNE's R&D department, and an actor of some renown, recognizable for characters such as Old Ike and whatever we call the corporate guy who drinks the Sunlight tincture. Isaac gives nod to his object (a blue strat) and describes himself as not a particularly curious gear guy, while also giving insight into the inspiration behind his triple tracking multi-distortion mono stereo trereo embiggening behemoth, Beam Splitter. Buy some Old Blood: https://oldbloodnoise.com/ Join the conversation in Discord: https://discord.com/invite/PhpA5MbN5u Follow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoise Leave us a voicemail at 505-633-4647!

The real problem with mobile advertising isn't creative – it's what you can't see. In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Thomas Bienias, agency and brand partnerships director at Kayzen, and Daniel Sichel, digital integration director at Hearts & Science (Omnicom), to discuss what CMOs and agencies should be asking their DSP partners in 2026.Many advertisers buy mobile inventory through broad DSPs, rather than DSPs built specifically for app environments. The conversation explores the challenges agencies face around creativity and fee transparency, as well as the benefits of partnering with a specialist mobile DSP. It also looks into how media, creative, and measurement teams can they come together to drive better outcomes and prove what's actually working.•••0:00 Introduction4:15 What drives performance within mobile environments?9:29 Incrementality and post-install measurement15:40 Specialist vs. generalised DSPs18:33 Mobile advertising and business outcomes27:53 Privacy in mobile advertising34:18 Creative formats for mobile and in-app40:10 Mobile advertising, tech stacks, and DSPs

Coffee Guy Coffee Podcast presents Coffee & CarClicks feat. Lori Berkson Welcome to the Car Guy Coffee Podcast. Kickstart your day the right way  and join us as we tap into the brightest minds and most passionate voices across the automotive world to bring you the education, motivation, and inspiration you need to thrive. From the showroom floor to the service lane, prepare to Upshift and Uplift your perspective. In this episode of The Car Guy Coffee Podcast, Lou Ramirez and Fred Lennartz welcome back Lori Berkson for a live Coffee and Car Clicks episode in Austin during the Women in Automotive event. They discuss the packed keynote, breakout sessions, and networking, then shift to what excites Laurie about CarClicks, including the up coming launch of ServiceClicks and the rollout of Auto AI Clicks after beta testing with dealers nationwide. Laurie explains how CarClicks supports conquest inventory marketing by syndicating to three billion devices every 15 minutes, leveraging its owned DSP and marketplace through AutoSales.com, and providing strong reporting for dealer decision-making.

LOLCOW ROAST Super Panel! With Luther Morgan, H-Bomb, Lor Diaz, The UIS and Kinda sav!Music by Karl Casey @WhiteBatAudioPlease subscribe to our new clips channel here :https://www.youtube.com/@TruthseekersclipsGraphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show : https://buymeacoffee.com/truthseekersMusic videos by Simon Fly.Visit our website here : https://truthseekershow.comJoin our patreon here : https://www.patreon.com/c/stevencambianSubscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambianJoin our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COM Any amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support.Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM#thequartering #dsp #darksydephil #dspgaming #lolcow #kino #kinocasino #ppp #andywarski 

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report.   About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

DSP & TheQuartering  - A  LOLCOW roast panel with H-Bomb,  UIS, and Lor Diaz!Music by Karl Casey @WhiteBatAudioPlease subscribe to our new clips channel here :https://www.youtube.com/@TruthseekersclipsGraphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show : https://buymeacoffee.com/truthseekersMusic videos by Simon Fly.Visit our website here : https://truthseekershow.comJoin our patreon here : https://www.patreon.com/c/stevencambianSubscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambianJoin our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COM Any amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support.Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM#ufotwitter #ufox

Today our hosts discuss two solo sets. Andy recently returned from Post Fest, where he played his first solo set in several years. He talks about how it went, the one technical difficulty he ran into, and the overall setup to create a visually and aurally compelling experience. Then Dan talks about prepping for his first solo set in a couple years, and the line between exploratory instrumental improvisation and simply singing the songs he's written. Then, some voice mails allow them to both give and take advice. If you don't feel like listening, just remember this: it's ok. The show will go on. You're doing great! Listen to the episode of Stompboxing referenced by Dan: https://youtu.be/-aWzA0b_hdM?si=I9aAg8Ej69IWdWYM Buy some Old Blood: https://oldbloodnoise.com/ Join the conversation in Discord: https://discord.com/invite/PhpA5MbN5u Follow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoise Leave us a voicemail at 505-633-4647!

Your weekly guide to the music biz and how it all works. This week, Stu and Joe pivot the podcast to the popular TRUE CRIME format in order to woo a giant mainstream audience. OK, not quite – but sort-of. We've spoken a lot recently about AI-generated music accounting for 50% of music uploaded to streaming platforms – and how the reason for it, mostly, is for it to be used for fraud. We had a few emails asking: so, how does AI music help fraudsters, and how does streaming fraud work anyway?So we pulled on our trenchcoats and got investigating – and in this episode we're going to have a good old root around music streaming fraud: and we think you'll actually be surprised at how it works, who is doing it – and how much money can be made. The crime: Streaming fraud isn't indie bands cheating to boost their numbers; it's organised crime laundering money, and stealing from real artists.The scale: anti-fraud firms estimate that a huge 7–10% of streams are fake, but streamign platforms claim that it's far lower (but still costing artists a lot of money).How AI powers fraud: scammers use AI to flood platforms with songs, hiding billions of fake streams across thousands of low-profile tracks.It might be you: Fraudsters hijack real users' streaming accounts to stream the fake songs overnight and exploit bot farms to manipulate payout thresholds.Betting manipulation: people using prediction platforms like Kalshi are accused of artificially pumping track streams to win trades – risking account bans for innocent artists.DSP crackdown: Platforms are fining distributors, purging dead AI catalogue, and wiping fake streams to protect payouts for real creators.And in the special post-show lock-in section just for our ⁠⁠Patreon Superfans⁠⁠, Stu and Joe prop themselves up at the bar – in this week's bonus material: Stu and Joe chat about the recently announced 2026 Mercury prize nominees – which include young upstart songwriter Paul McCartney. So who do they think should win it, and who do they think will win it? Here's the list in full, in case you missed it:Dave: The Boy Who Played the HarpDove Ellis: BlizzardFlorence + the Machine: Everybody ScreamJade: That's Showbiz BabyKnats: A Great Day in Newcastle (Joe's tip- listen here!)Kojey Radical: Don't Look DownNia Archives: Emotional JunglistOlivia Dean: The Art of LovingPaul McCartney: The Boys of Dungeon LaneRaye: This Music May Contain HopeSuede: AntidepressantsWar Child Records: Help(2)And then Stu poses an idle question that might expand into a running feature: what's your favourite music video of all time – and why?Joe's answer was "every Michel Gondry video" – including the White Stripes' famous Lego-powered "Fell In Love With A Girl" https://www.youtube.com/playlist?list=PLl3Hr9RYX6gPSyj7-_cRTcMi06DqZW9xh===================================As ever, we welcome your feedback, emails and – in particular – any questions you might have about how the music biz works!Email us: ⁠⁠⁠⁠⁠thepriceofmusicpodcast@gmail.com⁠⁠⁠⁠⁠See you next week!Stuart and Joe======TPOM online: ⁠http://tpom.uk/⁠Support The Price of Music on Patreon:⁠⁠⁠⁠⁠https://www.patreon.com/ThePriceofMusic⁠⁠⁠Follow Stuart on X - @stuartdredgeFollow The Price of Music on X - @PriceofMusicpodFor sponsorship opportunities, please email - ⁠⁠⁠joe@musically.com⁠

 Plus: the World Bank says developing economies have more to gain and less to lose from AI. And New Jersey sues Amazon for allegedly suppressing delivery wages. Imani Moise hosts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver  Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization and the critical role of true partnership in ad tech.  Jenny and Ed share insights on the optimal times to introduce new audience segments, highlighting that the best time to test an adjacent audience is actually when current campaigns are already performing well They also discuss their "chameleon" approach to customer service, where data partners deeply embed themselves to support overwhelmed traders who are managing up to 100 campaigns The episode emphasizes the necessity of transparency between buyers and data providers, the realities of onboarding versus optimization timelines, and concludes with valuable career wisdom for programmatic professionals   In this episode, we cover: From Discovery to Optimization: Transitioning from finding your audience to actively optimizing your programmatic campaigns. The "Chameleon" Approach to Client Services: How true ad-tech partners seamlessly embed themselves into your agency to support overwhelmed traders who are managing up to 100 campaigns. The Perfect Time to Test New Audiences: Why you shouldn't wait for a campaign to fail before exploring new segments, and why a winning campaign provides the perfect low-risk environment to test. Why DSP Transparency is Non-Negotiable: The importance of sharing your screen and DSP setup with data partners to prevent overlapping targeting (like double geo-filters) and restrictive parameters. Onboarding Speed vs. Optimization Patience: Breaking the misconception that setting up a new data partner takes months (it can take just 45 minutes!), while emphasizing the patience required for an audience to actually optimize. Career Wisdom for Ad-Tech Professionals: Ed and Jenny share the best career advice they've received, including the importance of "always be testing" and why you should "never want to be the smartest person in the room".   About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the full vault plus all future trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

Ask media buyers what quality media means, and answers vary. Reach, brand safety, dwell time, exclusivity: nobody agrees, and that confusion is costing marketers real money.This week, Elena, Angela, and Rob challenge the industry's obsession with premium placements. They argue quality really comes down to effectiveness: reaching real humans, in a context where the ad can do its job, at a price that makes the math work. They also unpack why Marketing Architects built its own DSP instead of relying on industry platforms, what to demand from media partners to protect against fraud, and how AI cuts both ways for junk inventory and creative quality.Topics covered:[01:00] Two studies on the industry's quality confusion and CTV fraud[02:00] A working definition: audience, context, and price[07:00] Whether premium placements really make creative work harder[08:00] The one non-negotiable floor: real humans seeing the ad[11:00] Why "everything works at zero" and cost drives TV performance[13:00] Why Marketing Architects built its own DSP[19:00] Using AI to fight junk inventory without lowering creative quality  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:2026 eMarketer Article: https://www.emarketer.com/content/media-buyers-struggle-define-quality-inventory--it-s-costing-them2025 AdExchanger Article: https://www.adexchanger.com/on-tv-and-video/new-channel-same-old-tricks-how-legacy-web-tactics-are-undermining-ctv-advertising/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

DSP, The Quartering LOLCOWS Roast!  Quartering losing his YouTube channelsMusic by Karl Casey @WhiteBatAudioPlease subscribe to our new clips channel here :https://www.youtube.com/@TruthseekersclipsGraphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show : https://buymeacoffee.com/truthseekersMusic videos by Simon Fly.Visit our website here : https://truthseekershow.comJoin our patreon here : https://www.patreon.com/c/stevencambianSubscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambianJoin our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COM Any amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support.Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM#ufotwitter #ufox

DSP, The Quartering LOLCOWS Roast! With Luther Morgan, H-Bomb, Lor Diaz, & Dashfire!Music by Karl Casey @WhiteBatAudioPlease subscribe to our new clips channel here :https://www.youtube.com/@TruthseekersclipsGraphics by SpookyContent created here by Spectral International, LLC.Buy me a coffee (or 100) to support the show : https://buymeacoffee.com/truthseekersMusic videos by Simon Fly.Visit our website here : https://truthseekershow.comJoin our patreon here : https://www.patreon.com/c/stevencambianSubscribe to our youtube channel here :http://www.youtube.com/c/truthseekershowFollow Steven Cambian on twitter : @stevencambianJoin our Patreon : https://www.patreon.com/stevencambianDonate by paypal : Send a paypal to TRUTHSEEKERSHOW@GMAIL.COM Any amount you wish. Please include your chatroom user id, and any message you would like me to read on air. We read every paypal message we are sent and thank every person who sends any paypal support.Listen to the audio podcast : https://www.spreaker.com/user/14526799Email us : TRUTHSEEKERSHOW@GMAIL.COM#ufotwitter #ufox

DSP discusses his hiatus, the Knicks championship & the parade. Tap in with DSP to hear what he has to say.

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Kevin Toman, DVM, for joining me on The Art of Medicine with Dr. Andrew Wilner. Kevin graduated from veterinary school back in 1986 and has more than 40 years of clinical experience. More recently, he has become a pioneer in pet longevity medicine and pet cancer navigation. He now runs his telemedicine longevity practice out of his home in California.During our 30-minute discussion, Kevin emphasized the importance of diet and lifestyle for pets. His recommendations should resonate with all of us humans who are trying to optimize our health, which includes plenty of exercise but avoiding exercise that puts undue stress on our joints, and a healthy diet, which means healthy foods to achieve a lean body weight (the opposite of what many of us accomplish!). Kevin suggested that a dog's diet should mirror that of its owner, with a preponderance of fresh meat and vegetables.Kevin also weighed in on nutritional supplements and pet insurance. When choosing a veterinarian, he strongly advised finding an independent, American Animal Hospital Association (AAHA)-approved practice. For questions, Kevin can be reached at Ktomandvm@gmail.com or on his websites:www.HelpingPetsLiveLonger.com and www.freevetcall.com #pets #veterinarian #petlongevity #AAHA #petinsurancePlease click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. Follow me on Instagram: @andrewwilnermdX: @drwilnerlinkedin.com/in/drwilner Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.comThis production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com.Or paste this link into your browser:https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast...

Today our hosts chat with Zak Sherman of The Audio Cultivation Project. They talk about his entrance into pedal building coming at an early stage in his musical development, and how that leads to designs that come from an unexpected place. They also talk about the upcoming Midwest Pedal Fest, and why he and Alec Breslow chose to host it in Detroit. And of course, they talk about his chosen object: a particularly modded Telecaster that speaks to who he is as a player and pedal designer. They try to tackle the important questions, like what is a Telecaster, what is the midwest, and who in this room is a poser? Check out The Audio Cultivation Project: https://audiocultivationproject.bigcartel.com/ Buy some Old Blood: https://oldbloodnoise.com/ Join the conversation in Discord: https://discord.com/invite/PhpA5MbN5u Follow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoise, @audiocultivationproject Subscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoise Leave us a voicemail at 505-633-4647!

Combate à corrupção ou apenas perseguição política? Como distinguir a verdadeira justiça do jogo de poder.Na Guiné-Bissau o que se segue depois da lisbertação de DSP.See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Money Making Conversations Master Class with Rushion McDonald is America's premier entrepreneurship, business leadership, financial literacy, and wealth-building podcast featuring successful entrepreneurs, executives, founders, celebrities, and industry experts sharing actionable insights for professional and financial success. Business Podcast Entrepreneurship Small Business Business Growth Financial Literacy Wealth Building Black Entrepreneurs Minority Business Leadership Executive Leadership Business Funding Marketing Strategies Personal Development Startup Advice Sales Training CEO Interviews Founder Stories Professional Development Economic Empowerment Business Success Networking Brand Building Innovation How to start a business Small business funding Entrepreneur success stories Business leadership podcast Wealth building strategies Black entrepreneur podcast Minority business development Marketing for small businesses Business growth strategies Startup funding opportunities Executive leadership training Financial literacy education Success mindset podcast Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Justin M. Lee. Purpose of the Interview To showcase Dr. Lee’s journey from a young real estate agent to a multi-industry entrepreneur. To inspire listeners with strategies for wealth-building through real estate, construction, and logistics. To encourage financial literacy, ownership, and collaboration within underserved communities. To issue a call to action for minorities to explore opportunities like Amazon DSP and real estate investment. Key Takeaways Early Career & Education Started young in real estate, embraced discomfort in rooms dominated by older professionals. Leveraged millennial tech skills (social media marketing) to help veteran brokers grow. Earned a doctorate degree and became a licensed real estate broker. Social Media as a Business Tool Built a strong presence on TikTok (90K followers) and other platforms. Helped older real estate firms thrive by creating digital visibility. Emphasized that “business must look as good online as in person.” Financial Literacy & Homeownership African-American communities often lack foundational financial knowledge. Key barriers: misunderstanding credit, fear of debt, and lack of exposure to ownership benefits. Advocates teaching the difference between good debt (real estate) and bad debt (consumer credit). Real Estate Process Initial onboarding: credit score, income, tax filing. Connect clients with lenders, secure pre-approval, then negotiate and close within 30–45 days. Uses property tours as motivation even for those not yet approved. Pooling Resources for Wealth Industry dominated by white men and foreign investors who use syndication. Dr. Lee created a private family fund with fraternity brothers and friends. Acquired 150+ apartment units and commercial properties by pooling resources and forming LLCs. Amazon DSP Opportunity Owns an Amazon Delivery Service Partner business (42 trucks, 200 employees). Offers minorities a chance to apply for DSP with $10K grant. Taught him true CEO skills: HR, payroll, compliance, and scaling operations. Construction Business Entered construction after experiencing exploitation in fix-and-flip projects. Learned the business side (permits, change orders) and got licensed. Built major projects like a 10,000 sq. ft. restaurant in Atlanta. Advocates for Black representation in construction, an industry dominated by whites and Hispanics. Personal Background Raised in New Orleans during Katrina by a single mother and grandparents. Mother invested FEMA checks into real estate, teaching him property management and renovation skills early. Believes knowledge is power and emphasizes planning and consistency. Notable Quotes On embracing discomfort:“I learned to embrace the uncomfort and make it one of my biggest strengths.” On social media:“You have to make your business look the same way online as in person.” On financial literacy:“Real estate is always going to be good debt. Bad debt is the Macy’s card.” On collaboration:“Pooling resources shows how far we can go and how fast we can go—but together.” On planning:“If you don’t plan, you plan to fail. All you have to do is stick to the plan.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out?  In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the incredible support from Pearl Diver. In This Episode Why focusing only on conversions can quickly exhaust your audience. How behavioral data helps identify where consumers are in their buying journey. How Pearl Diver's AI tool, Reality Clusters, helps uncover new audience opportunities using simple prompts. Why combining third-party data with your DSP's native audiences can improve performance. Why asking questions about your data and being transparent with your partners leads to better campaign results. This is like fishing in the same pond every day. If you never let new fish grow or explore new waters, eventually you'll stop catching anything. Remember: The best programmatic strategies balance today's performance with tomorrow's growth. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the full vault plus all future trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to keep mislabeled political, gambling, tobacco, and sexual ads out of podcast inventory.Steve Raizes breaks down Netflix's decision to cut its What We Watched report to once a year starting in 2027, the 7% stock drop that followed, and what it signals about transparent measurement as podcasting pushes standardized metrics through the AMP Accords.AdExchanger reports on the fight over programmatic transparency as ad tech watchdog Check My Ads is denied DSP access by multiple platforms, exposing the tension between the industry's public embrace of transparency and its resistance to giving watchdogs real access.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting:Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that podcasting already has adequate measurement tools and the real opportunity is smarter use of existing data and attribution.RedCircle extends its AI-powered Mic Check tool to programmatic advertising, transcribing and verifying each ad's metadata, advertiser identity, and category to keep mislabeled political, gambling, tobacco, and sexual ads out of podcast inventory.Steve Raizes breaks down Netflix's decision to cut its What We Watched report to once a year starting in 2027, the 7% stock drop that followed, and what it signals about transparent measurement as podcasting pushes standardized metrics through the AMP Accords.AdExchanger reports on the fight over programmatic transparency as ad tech watchdog Check My Ads is denied DSP access by multiple platforms, exposing the tension between the industry's public embrace of transparency and its resistance to giving watchdogs real access.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Paralisação de transportes em Maputo e na Matola, sul de Moçambique. "Chapeiros" exigem pagamento de subsídios. FEMATRO diz que os pagamentos estão a ser feitos gradualmente. PAIGC diz que não vai cumprir a decisão judicial que impede Domingos Simões Pereira de exercer atividade política. Dez anos depois, Moçambique ainda não legalizou Lambda.

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world's largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/Follow Costco online at: https://www.costco.com/f/-/company-informationMark answers these questions:So Mark, let's kick it off with the big news that completely shocked the industry. At recent industry events, you took the stage and did what almost no other Retail Media Network does: you completely exposed Costco's full technology stack—revealing every single identity vendor, DSP, and clean room provider you use. Why did you make the deliberate choice to embrace absolute transparency, and how has that transparency directly influenced ad spend from skeptical brands and agencies?Transparency builds the ultimate trust, no doubt. Now Mark, you have a beautiful phrase that we absolutely love: "Retail media at Costco exists to accelerate merchandise sales." You maintain a strict structural hierarchy where merchandise velocity and member loyalty sit firmly at the very top. If a digital ad campaign doesn't help move a physical pallet of product or reinforce the value of a membership card, it simply doesn't belong in your ecosystem. How do you enforce this "merchant-first" philosophy when national brand managers come in with legacy KPIs focused entirely on vanity ad metrics? Pallet velocity over vanity metrics every single day of the week! Mark, let's talk about your unique "Last-Mover Advantage." While other networks rushed to stand up brittle, overly complicated platforms out of the gate, Costco spent its time quietly observing the market and engineering a robust private data cloud from the ground up. How did waiting and prioritizing a clean, unfragmented data foundation allow you to completely leapfrog the "black box" reporting traps that have frustrated CPG teams for years?That backend data foundation is the real secret sauce. Let's look at a highly disruptive offsite capability you recently rolled out: Google Product Listing Ads (PLAs). This isn't typical offsite audience extension or standard Connected TV (CTV) storytelling; you are moving Costco's first-party retail media directly into Google Shopping search. For the brands listening, why does leveraging Costco's high-intent audience data inside Google's open shopping engine radically perform better than a brand trying to buy those generic keywords on their own?Tying high-intent open web search to verified warehouse data is a game-changer. Mark, let's look at what you call "In Real Life" (IRL) Activation—the third pillar of your omni-channel media strategy. Costco's physical club warehouses are legendary for their high-frequency, massive-basket foot traffic. How are you taking real-world, physical-store signals—everything from fuel pumps to warehouse digital screens—and dynamically connecting them back into a single, cohesive digital loop?Physical-digital loop integration is exactly where the massive volume lies. Mark, let's talk about building a Composable Architecture. Your technical setup is intentionally designed as a cohesive orchestration layer where identity, activation, and clean room metrics can evolve independently without disrupting the core business. Why should global CPG technology heads stop trying to build rigid, custom end-to-end stacks and instead adopt Costco's modular, composable blueprint?Composable modularity is the ultimate future-proofing play. Mark, we are rapidly entering the "Agentic Era" of commerce, where autonomous AI agents are beginning to manage complex segmentation, path recommendations, and real-time budget optimization behind the scenes. How is Costco utilizing advanced AI orchestration layers to cut through operational friction, making your complex, multi-partner systems intuitive and highly usable for brand teams?AI-driven demand generation is going to separate the winners from the laggards. Let's double-click down on The Merchant-Media Collaboration Loop. In many traditional retail environments, the media network operates as an isolated, outside fiefdom that frequently causes friction with the actual category merchants. At Costco, you have deliberately fused media capability directly into the merchandising lifecycle. Can you take us under the hood of that internal relationship? How do your media specialists work harmoniously alongside the warehouse buyers to drive mutual top-line growth?Tying the merchant loop directly to the ad stack is how you achieve sustainable scale. Mark, Costco is world-renowned for its hyper-curated, disciplined product assortment—you don't carry 50 versions of an item; you carry the absolute best value selections. How does this strict, limited-SKU club environment fundamentally change the digital shelf auction on your onsite properties? Does a highly curated box mean that retail media real estate on Costco is infinitely more valuable and defensive for an incumbent brand?Highly curated spaces demand highly precise execution. Alright Mark, final question for today, and we want to send our global practitioner audience home with an absolute golden nugget of advice. If you could look a corporate CPG Chief Customer Officer or Head of Sales dead in the eye today, what is the single biggest "reality check" or piece of blind-spot advice you can give them to help them stop treating retail media as a lower-funnel marketing tax and instead unlock true, closed-loop incremental volume this quarter?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Few studio monitors are as instantly recognizable—or as trusted—as those made by Genelec. On episode 810 of This Week in Radio Tech, our guest is Lars-Olof Janflod, Genelec’s Strategy Advisory Officer and a member of the company’s team since 1992. We trace Genelec’s story from its origins in Finland through the development of the distinctive, rugged monitor designs that have become familiar sights in studios and broadcast facilities worldwide. Lars-Olof explains the thinking behind Genelec’s unusual speaker designs and how the company has maintained its reputation for accuracy and reliability across three decades of technological change. We also explore today’s Smart Active Monitoring systems, which combine onboard DSP with automated calibration to optimize each loudspeaker for the room in which it is actually installed. It’s a fascinating conversation about loudspeaker engineering, acoustics, innovation, and the pursuit of truly trustworthy monitoring. Join us for TWiRT episode 810—listen or watch wherever you enjoy This Week in Radio Tech. Show Notes:How to Select the Correct Monitors - Genelec websiteHow to Place Your Monitors - Genelec websiteMonitor Focusing Template (PDF)Speaker mounting accessories - Genelec websitesAudio Test Signals - downloadable audio filesGenelec Loudspeaker Manager - Software for Genelec SAM monitoring systemsGenelec Speakers Factory Tour - YouTube video Guest:Lars-Olof Janflod - Strategy Advisory Officer at Genelec Host:Kirk Harnack, The Telos Alliance, Delta Radio, Star94.3, South Seas, & Akamai BroadcastingFollow TWiRT on Twitter and on Facebook - and see all the videos on YouTube.TWiRT is brought to you by:Broadcasters General Store, with outstanding service, saving, and support. Online at BGS.cc. Broadcast Bionics - making radio smarter with Bionic Studio, visual radio, and social media tools at Bionic.radio.Aiir, providing PlayoutONE radio automation, and other advanced solutions for audience engagement.Angry Audio and the new USB Phone Gizmo - Put VoIP callers on-the-air The new MaxxKonnect RMT416 Multi Tuner - 4 to 16 AM/FM/WB/HD web-connected tuners in 1 RU Subscribe to Audio:iTunesRSSStitcherTuneInSubscribe to Video:iTunesRSSYouTube

Few studio monitors are as instantly recognizable—or as trusted—as those made by Genelec. On episode 810 of This Week in Radio Tech, our guest is Lars-Olof Janflod, Genelec's Strategy Advisory Officer and a member of the company's team since 1992. We trace Genelec's story from its origins in Finland through the development of the distinctive, rugged monitor designs that have become familiar sights in studios and broadcast facilities worldwide. Lars-Olof explains the thinking behind Genelec's unusual speaker designs and how the company has maintained its reputation for accuracy and reliability across three decades of technological change. We also explore today's Smart Active Monitoring systems, which combine onboard DSP with automated calibration to optimize each loudspeaker for the room in which it is actually installed. It's a fascinating conversation about loudspeaker engineering, acoustics, innovation, and the pursuit of truly trustworthy monitoring. Join us for TWiRT episode 810—listen or watch wherever you enjoy This Week in Radio Tech.

(0:00) Intro(0:02) Khutba, Qur'ani Aayaat, Hadis, Dua(1:34) Bahir Mulk Ja Kr Pakistan ki Qadar(4:55) Achhi Zindagi ka Mayar(6:16) Aik Sahafi ka Clip(7:57) Dating Culture ki Haqeeqat(8:35) Burhape mn Bachon aur Qudrati Mahol ki Zarurat(10:17) Islam ki Khoobsurati(10:31) Turkey aur Europe Pr Mufti sb ka Tajziya(12:25) Mufti sb ka Bachpan(16:05) Walidain ke Liye Naseehat(17:20) Europe ka Ambulance System(18:19) Mufti sb ki Kamar ka Waqia(21:01) Mufti Rasheed Ahmed sb (RA) ka Sabar(23:40) Beenai Jany ka Waqia(24:28) Walidain ke Huqooq(25:10) Totkon ki Haqeeqat(28:55) Mufti sb ki Kamar ka Dard Kaisy Thik Hua?(32:00) Shifa ke Naam Pr Dhoka(34:25) Mizaj ka Shirk aur Tawheed(35:23) Hazrat Khalid bin Waleed (RA)(35:42) DSP aur Aamil ka Waqia(39:47) Peelia (Jaundice) aur Jharr Phook ki Haqeeqat(43:42) Achhai aur Burai ka Mayar(43:54) Rozgar ke Liye Bahir Mulk Rehna(44:12) Islam Hamari Bunyadi Zarurat(44:56) Hijrat ka Naslon Pr Asar(45:45) Social Media ki Negativity(47:11) Sahih Bukhari ki Hadis(48:14) Hakim ki Ita'at(49:49) Hakim Banny ki Qabliyat(50:12) Hakim-e-Waqt ki Sharai Ita'at(51:05) Dr. Israr ke Bayan Pr Aetraz(51:39) Musalman Groups ke Ikhtilaf Pr Hadis(55:24) Ghalat Hakim ko Htany ka Tariqa(55:56) Musallah Baghawat ka Hukam(56:32) Zalim Badshah ke Samny Haqq Bat Kehna(57:42) Jaiz Chizon mn Hakim ki Ita'at(58:21) Pakistan ke Mojooda Halaat mn Armed Forces ka Sath(59:34) Siyasi Leaders ki Andhi Aqeedat(1:00:12) Siyasi Leaders ki Asliyat(1:01:40) Pakistan Bachany ke Liye Naseehat(1:02:06) Pakistan ke Khilaf Bolny Waly YouTubers(1:02:36) Mufti sb ke Walid Sahab (RA) ki Tadfeen(1:03:36) Negativity Phailany Waly YouTubers(1:04:21) Khulasa Bayan + Dua(1:04:37) Mufti sb Nikah Parrhaty Huay(1:08:19) Dulha ki Umar 22 Saal(1:08:55) Talaq Yafta Se Shadi mn Walidain ki Rukawat(1:09:36) Mufti sb ki Doosri Shadi Der Se Kiyun Hui?(1:12:17) Mufti sb ki Walida Sahiba (RA) ka Waqia(1:13:15) Shadi, Bachy aur Khandan ki Taqat(1:14:56) Mufti sb ke Nana (RA) ka Malfooz(1:16:09) Turkey Se Wapsi ka Waqia(1:16:25) Bachon ki Khushiyan unki Tensions Se Ziada Hain Hosted on Acast. See acast.com/privacy for more information.

A Your Morning Coffee Special Episode: A Conversation with Dan Mackta, the Managing Director at Qobuz   Your hosts Jay Gilbert and Mike Etchart chat with Dan about what makes Qobuz a different DSP, the challenges of AI, and who's listening to high rez audio.   Subscribe to the newsletter! YourMorning.Coffee

Ep 185: We're sharing an episode from our other music biz podcast, The Price of Music (follow it here! https://musically.lnk.to/TPOM) - because we went and had another chat with the team from EcoRecord, a couple of years after we first spoke to them here on Music Ally Focus. EcoRecord is a PVC-free, injection-moulded alternative to the traditional vinyl record, which cuts, they say, factory energy use by up to 85%, and swaps PVC for recyclable PET plastic. Recently, artists like Coldplay and Lorde have released versions of their albums using the process.We chatted to Sven Deutschmann, CEO of record manufacturer Sonopress, about what he's learned over the last two years of production, whether the records sound as good as traditional vinyl, how Coldplay have switched all of their back catalogue from PVC to PET, and if most records will be made this way in the future. (Plus, Joe gets very excited by some gold and silver coloured records.)------

Mid-sized and independent agencies frequently face high operational barriers when attempting to access tier-one programmatic media buying infrastructure.Christoph Berg, CEO and Founder of MINT Square, breaks down how programmatic DSP reseller models provide independent agencies with low-barrier access to enterprise platforms such as The Trade Desk, Adform, and Active Agent.Key topics covered include:Bypassing enterprise spend minimums to access top-tier Demand-Side Platforms.Evaluating why client budgets are shifting from major holding networks to agile indie agencies.Navigating European expansion and maintaining simple GDPR compliance across borders.Deploying agentic AI trading models to automate real-time media buying.Building custom adtech workflows using large language models without dedicated coding teams.Christoph Berg is the CEO and Founder of MINT Square GmbH, a programmatic infrastructure provider helping European independent agencies scale their media capabilities.Connect with Christoph:Follow Christoph Berg on LinkedIn: https://www.linkedin.com/in/christophberg/Explore MINT Square: https://mint-square.com/Simplify Paid Social with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Join host Ashley Blaise in an enlightening episode of DSP Chat as she unpacks an episode of "DSP Talk" featuring Patrick and his collaboration with Emme, a thoughtful and dedicated DSP.In a world where it's easy to make quick decisions on behalf of others, this episode emphasizes the difference between helping and empowering. Through Patrick's experience, the story reveals how listening and respecting an individual's voice can lead to incredible growth and independence. The podcast further explores the necessity of building a trusting relationship between DSPs and those they support, which fosters open communication and shared decision-making.Key Takeaways:Empowerment arises from listening and providing opportunities for individuals to use their voices rather than speaking for them.Embracing the "Dignity of Risk" enables individuals to make informed choices, learn from their experiences, and gain independence.Daily practices, such as asking instead of assuming and waiting for responses, build the foundation for independence and confidence in those supported.Notable Quotes:"People don't need someone to speak for them. They need someone willing to listen.""Our responsibility is to help people understand their choices, prepare for challenges, and support them through the outcome.""Being a great DSP isn't about having all the answers. It's about asking the right questions."Stay tuned for more episodes of DSP Chat, where we continue to shine a light on the meaningful and impactful work of DSPs around the globe. Hosted on Acast. See acast.com/privacy for more information.

What if the channel you've written off as "brand-only" could measurably lift your Meta and Google performance? In this episode, tech journalist David Murphy is joined by Mike Fogarty, Head of Client Development at Tatari, and Lauren Frame, Director of Growth & Brand Media at Greenlight, to explore how a performance-first app brand turned TV from a scary experiment into an always-on channel that now accounts for over a third of its media mix. Whether you're a growth marketer watching CACs climb on paid social, wondering how to measure a channel without click-through attribution, or curious whether AI-produced creative can fight TV's fatigue problem, this conversation offers a practical framework for treating TV as a performance channel. Today's topics include: What Tatari does differently from a DSP: convergent buying across streaming, linear, and online video, with direct network relationships Why Greenlight tapped out at 90% Meta and Google — paying more and more to reach the same non-converting users The "TV is for big brands" perception, and the lessons from going into the Super Bowl in year one Why you can't pick just linear or streaming: the Disney test that found less than 2% audience overlap The targeting opportunities streaming opens up for a parent-focused app How Tatari made TV feel like a digital channel: self-service activation, AI-powered planning, and real-time optimization Measuring TV: dynamic baseline lift, ACR data, MMP integrations, and Greenlight's stack of Rockerbox, iSpot, Kantar, and MMM Geo-based incrementality tests: streaming drove nearly 5x first-touch, new-to-brand customers vs. 1.1x for linear, with Meta reach up 4%, traffic up 8%, and funnel starts up 10% in test regions AI-produced commercials: Greenlight's Peter Pan spot, creative ethics, and solving creative fatigue with new messaging every quarter Honest advice for performance marketers still on the fence about testing TV Links and Resources: Lauren Frame on LinkedIn Greenlight website Mike Fogarty on LinkedIn Tatari website Business Of Apps - connecting the app industry Host Business Of Apps - connecting the app industry since 2012

מה זה FPGA?רכיב חומרה שאפשר לתכנת.רגע. לתכנת... חומרה?למה זה קיים?כדי לענות על השאלה האחרונה הבאנו את האדם המתאים ביותר:גל מלמז"ק - למה זה קיים?למי שלא מכיר, למז"ק הוא פודקאסט שבו גל, חגי וליבי מדברים על דברים מטופשים ו/או אזוטריים ושואלים את עצמם שאלה אחת פשוטה: למה זה קיים?במקרה, כשהוא לא עסוק בלשאול למה דברים קיימים, גל גם מבין דבר או שניים ב-FPGA.על מה דיברנו בפרק?מה זה בכלל FPGA ומה בדיוק "מתכנתים" בו?מה ההבדל בין לתכנת FPGA לבין לכתוב Firmware?מתי עדיף להשתמש ב-FPGA במקום ASIC?מה זה LUT ולמה יש לו דווקא 6 כניסות?מה זה BRAM?מה זה DSP?איך עובדים Clock-ים בתוך FPGA?האם צריך וריפיקציה למשהו שאפשר פשוט לתכנת מחדש?מה זה FPGA ולמה הוא קיים?וגם, מסיבות שאינן ברורות לחלוטין:פוקימונים, קריסטלים, תדרים, חומרה שמתחפשת לתוכנה, תוכנה שמתחפשת לחומרה וכמות לא סבירה של רפרנסים ללמז"ק.בסוף אפילו הפכנו את היוצרות ושאלנו את גל שאלה משלנו:מה זה Yield? (ולמה זה קיים)אחרי שהאזנתם לפרק, ובהנחה שאתם לא LUT עם 7 כניסות, מוזמנים להצטרף לקהילה שלנו >>>https://hardreset.co.il/communityנשמח לשמוע בתגובות:אם החומרה שאתם מפתחים הייתה פוקימון - איזה פוקימון היא הייתה?פרק 97 - FPGA: למה זה קיים?Hard Reset - הפודקאסט של קהילת Hardware Engineering Israel.מוזמנים ליצור איתנו קשר במייל podcasthardreset@gmail.com

Dr. Wilner would love your feedback! Click here to send a text! Thanks!Many thanks to Matt Harmody, MD, for joining me today for Episode #168 of The Art of Medicine with Dr. Andrew Wilner. Matt was recently a guest on episode #158, where we discussed his donation of a kidney to a total stranger, his retirement, and his volunteer work with the transplant community. Matt is also the author of “Ascending America,” the story of five living kidney donors who climbed the highest peaks in every state of the US in record time. Matt's here to discuss the dicey topic of physician retirement. He's going to tell his story and share some humble advice. To learn more about becoming a living kidney donor and Ascending America,  please go to https://www.kidneyregistry.com and  https://mattharmodymd.com. Please click "Fanmail" and share your feedback!If you enjoy an episode, please share with friends and colleagues. "The Art of Medicine with Dr. Andrew Wilner" is now available on Alexa! Just say, "Play podcast The Art of Medicine with Dr. Andrew Wilner!" To never miss a program, subscribe at www.andrewwilner.com. Follow me on Instagram: @andrewwilnermdX: @drwilnerlinkedin.com/in/drwilner Please rate and review each episode. To contact Dr. Wilner or to join the mailing list: www.andrewwilner.comThis production has been made possible in part by support from “The Art of Medicine's” wonderful sponsor, Locumstory.com, a resource where providers can get real, unbiased answers about locum tenens. If you are interested in locum tenens, or considering a new full-time position, please go to Locumstory.com.Or paste this link into your browser:https://locumstory.com/?source=DSP_directbuy_drwilnerpodcast...

Today our hosts welcome back one of the finest minds in Objects: Jesse Honig of 29 Pedals and Believable Audio. They discuss his recent video on the differences between preamps, and our hosts experience a freewheeling wonderment of knowledge. Subjects include capturing the spirit in the room, leaning into the noises, letting an idea be fully explored on its own, a hot take involving acoustic treatment, and how the five percent difference only matters when it matters to you and your creative process. Watch "Side quest for mic pre skeptics": https://youtu.be/4pJk9laRR1c?si=ZUwceWD8P2smWCRs Buy some Old Blood: https://oldbloodnoise.com/ Join the conversation in Discord: https://discord.com/invite/PhpA5MbN5u Follow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoise, @29pedals Subscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoise Leave us a voicemail at 505-633-4647!

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:DoorDash launches as a native sales channel inside Shopify's App Store, giving independent brick-and-mortar merchants a seamless, no-onboarding path to on-demand delivery.Amazon Ads rolls out retailer-level breakouts in Omnichannel Metrics, letting DSP advertisers see exactly which offline retailers captured sales influenced by their campaigns.Instacart partners with Tractor Supply to bring same-day delivery of pet, farm, and ranch essentials from 2,400+ stores to communities nationwide.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

Many corporate marketing groups experience declining conversion tracking metrics because they rely on fragile browser identity tools that are increasingly blocked by privacy updates. Ian Maxwell, CEO at Converge Digital, breaks down how to construct neutral, infrastructure-level artificial intelligence frameworks to maintain tracking accuracy without depending on third-party cookies.He shares his operational playbook for evaluating inbound ad requests in real time, combining advanced real-world datasets like geolocation and point-of-sale actions, and leveraging human strategy context to optimize publisher yields.Key tactical themes covered:Building server-embedded machine learning models to maximize processing speeds.Aligning buy-side DSP targeting and seller channel inventory data protocols.Utilizing strategic human nuance to guide automated network suggestions.Processing ad queries agnostically to handle identity deprecation barriers.Integrating offline transaction metrics with online conversion loops.Ian Maxwell is the Chief Executive Officer at Converge Digital, directing cross-border programmatic ad infrastructure and un-siloed data integration networks.Connect with us:Follow Ian Maxwell on LinkedIn: https://www.linkedin.com/in/ian-maxwell-2553761a/Explore Converge Digital: https://www.converge-digital.com/Guaranteed Paid Media, Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

Today our hosts spread the worship around, focusing on a few topics that touch on many objects. Andy has a new amp, Dan has some experiences looking at noise relationships when multiple pedals get involved, each of them gets excited about playing a solo show, and they take an unprompted voicemail. Buy some Old Blood: https://oldbloodnoise.com/ Join the conversation in Discord: https://discord.com/invite/PhpA5MbN5u Follow us all on the socials: @danfromdsf, @andyothling, @oldbloodnoise Subscribe to OBNE on Twitch: https://www.twitch.tv/oldbloodnoise Leave us a voicemail at 505-633-4647!

Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile, joins AdTechGod to discuss Liftoff Mobile's IPO, the evolution of programmatic advertising, AI-powered creative optimization, the future of mobile app advertising, and why mobile remains the most undervalued advertising channel. Casie also shares her career journey, leadership lessons, and advice for women building careers in ad tech. Takeaways Liftoff Mobile's IPO marks a major milestone for the mobile advertising industry. AI is transforming mobile advertising through creative personalization and campaign optimization. Human creativity remains essential alongside generative AI. Mobile advertising continues to be one of the industry's most underpriced opportunities. Liftoff Mobile's unique DSP, SSP, and exchange ecosystem creates valuable data advantages. Transparency and direct publisher relationships are becoming increasingly important. Strong company culture and leadership played a key role in Casie's career growth. Preparation, confidence, and mentorship are critical for women succeeding in ad tech. Chapters00:00 Introduction: Meet Casie Jordan, SVP of Programmatic Exchange & Commercial Solutions at Liftoff Mobile01:48 Liftoff Mobile's IPO and what it means for the company03:50 Casie's career journey from publishing to ad tech09:19 From Twitter and MoPub to joining Liftoff Mobile13:44 What an SVP of Programmatic Exchange actually does16:47 How AI is changing programmatic advertising19:19 Balancing AI with human creativity in ad creative21:55 Inventory transparency and publisher trust24:47 Why mobile advertising is still the most undervalued advertising channel27:46 Liftoff Mobile's unique exchange, AI infrastructure, and competitive advantage29:47 Career advice and leadership lessons for women in ad tech32:33 Final thoughts and closing remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

What separates short-term Amazon sales from long-term brand growth? Learn the repeat purchase strategy behind a $20M brand and how sellers can use it. In this episode of the AM/PM Podcast, host Carrie Miller welcomes Jason McLellan of Prime Team Agency to break down the customer retention strategy behind VitaCup's growth into a $20 million Amazon and omnichannel brand. Jason shares how Amazon started as VitaCup's smallest sales channel at around $2 million, then became a major driver of the business by using a different way of thinking: focusing less on cheap customer acquisition and more on which products created loyal, repeat buyers.   Jason explains how the VitaCup team used cohort data and product repeat rates to understand which ASINs were truly worth investing in. Some products looked like winners because they had low CPCs, strong conversions, and high demand, but the data showed that customers were not coming back. Meanwhile, products like Genius Coffee were more expensive to advertise, but they attracted customers who were more likely to repurchase, move into Subscribe & Save, and increase lifetime value.   Carrie and Jason also discuss how sellers can apply this thinking beyond consumables. Whether you sell supplements, food and beverage, lifestyle products, starter kits, or products with replenishable components, the key is understanding how one purchase can lead to the next. Jason shares practical strategies around Subscribe & Save coupons, AMC audiences, DSP retargeting, cross-selling, virtual bundles, multi-packs, listing optimization, and using tools like Helium 10 to make smarter decisions.   The biggest takeaway from this episode is that real Amazon growth is not just about chasing more sales; it is about building a business that customers keep coming back to. When sellers understand their repeat purchase data, they can stop wasting ad dollars on short-term wins and start building a brand with predictable revenue, stronger customer relationships, and long-term profitability. The brands that win are not always the ones that acquire the cheapest customer, but the ones that acquire the right customer and give them a reason to stay.   In episode 535 of the AM/PM Podcast, Carrie and Jason discuss: 00:00 - Introduction 01:52 - Jason McLellan's VitaCup Growth Story 03:05 - Using Cohorts And Product Repeat Rates 04:39 - Applying LTV Strategy Beyond Consumables 06:24 - The Tale Of Three ASINs 09:49 - Why Low CPC Products Can Be Misleading 11:03 - Shifting Ad Spend Toward Repeat Purchases 12:32 - Reaching 30% Subscribe & Save Volume 15:06 - Using Math As Your Amazon North Star 18:20 - Reading Cohort Retention Data 20:35 - Turning Acquisition Into Subscribe & Save 23:18 - Cross-Selling To Existing Customers 24:53 - Virtual Bundles And Multi-Pack Strategy 27:19 - How Helium 10 Helped VitaCup 30:34 - Listing Optimization And Testing 34:27 - Avoiding Multi-Pack Cannibalization

DSP shows off his pogeyman cards, Clavicular and Chud the Builder have a gay-off, Spooney's stalker shoots her shot, and Ethan Ralph has more women problems.

This week on the New Music Business podcast, Ari sits down with Nicole Abea, Director of Influencer & UGC Promotions at Hopeless Records.Over the last decade, Nicole has helped evolve Hopeless Records' marketing strategy from traditional social media campaigns to modern influencer marketing, user-generated content (UGC), and TikTok-driven discovery. Starting as an intern and rising to lead influencer and UGC promotions, Nicole has worked with artists including Scene Queen, THXSoMCH, Neck Deep, Melrose Avenue, Autumn Kings, and more.Nicole pulls back the curtain on how music marketing actually works in 2026. They discuss influencer campaigns, fan accounts, micro-budget marketing strategies, TikTok trends, BookTok, DSP pitching, and how artists can build communities that translate into real fandom.Follow Nicole Abea:https://www.instagram.com/nicolethedesigner/https://www.instagram.com/hopelessrecords/Check out Ari's Take:https://aristake.com03:57 Nicole Abea on Influencer & UGC Marketing at Hopeless Records08:44 The Reality of TikTok Seeding, Fan Accounts & Music Promotion15:20 How to Market a Song with a $2,000 Budget18:25 BookTok, Online Communities & Finding Your Audience23:29 What Spotify and DSPs Want from Artists26:26 Why Record Labels Are Signing Influencers33:21 Scene Over Genre: How Modern Fandom Has Changed42:41 How All Time Low's “Dear Maria, Count Me In” Went Viral Again45:22 Rage Bait, Algorithms & The Future of Music Marketing51:00 Closing ThoughtsEdited and mixed by Ruben ZarateMusic by Brassroots DistrictProduced by the team at Ari's TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.