Podcasts about Digiday

Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 

Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 

Sara Jerde, managing editor at Digiday, joins this week's episode of the Digiday Podcast to talk about Apple's $1 billion streaming TV loss, Ben & Jerry's ousted CEO and of course, Perplexity's proposal to buy TikTok the countdown to the ban continues. Also on this episode, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday Podcast to preview the hot topics likely to dominate discussions with publishers during the spring edition of the Digiday Publishing Summit (22:49).

In this episode of Pretty Powerful, we sit down with Aquila Mendez-Valdez, the visionary Founder and CEO of Haute in Texas, an award-winning PR and Marketing agency based in San Antonio. Aquila brings her wealth of expertise to our discussion, sharing insights from her impressive career that has taken her to speaking engagements across the US, Europe, and Asia. Her thought leadership has earned recognition in Forbes, Newsweek, The Telegraph UK, Digiday, and PR on the Go, alongside numerous TV appearances and podcast features. Join us for a masterclass in modern PR as we explore: Developing effective PR strategies for today's media landscape Integrating AI tools into your marketing plan Crafting compelling brand narratives that resonate with audiences Building a robust messaging framework for consistent communication And much more! Whether you're a seasoned PR professional or an entrepreneur looking to elevate your brand's visibility, Aquila's practical wisdom and innovative approach will equip you with actionable insights to transform your marketing and public relations efforts. Don't miss this opportunity to learn from one of the industry's most dynamic voices!

This week's episode of the Digiday Podcast covers recession fears and signals, and their impact on the market, how streaming networks are looking to scoop up YouTube creators for shows and Scope3's plans to pivot, bringing the ad tech company into the AI era. Also on this episode, Digiday platforms reporter Krystan Scanlon walks through the ever-looming TikTok ban, and how it could impact marketers, users and creators alike.

Google's long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant's cookie phase-out plans still remain unclear. Seemingly, Google's plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apple's App Tracking Transparency (ATT) move a few years back. Sure, marketers have long since seen the writing on the wall with this. But, as the future of third-party cookies remains rather ambiguous, marketing and brand executives, including Rankin Carroll, global chief brand officer at Mars Snacking, have started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future. “We had what we had, and it was the norm for the standard for the industry,” Carroll said on a recent episode of the Digiday Podcast. “As we move beyond that, we're focused on innovating.” In talking with Digiday, Carroll laid out Mars' plans to scale its first-party data across brands like M&Ms and Snickers and the role partnerships play in scaling said plans. Carroll also talked about Mars' Super Bowl stunt and rehashed the company's plans to acquire the Kellanova family of snack brands.

What does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience.We dive into her strategies for fostering self-awareness, creating a positive work culture, and overcoming the hurdles of being a young female leader. Melissa also discusses the unique dynamics of working alongside her husband and the valuable lessons she's gained from her experiences. Whether you're climbing the corporate ladder or pursuing entrepreneurial dreams, Melissa's story offers actionable insights and inspiration.Learn more about Melissa:Melissa Rosenthal is an award winning media and tech executive currently building Outlever. Previously, Rosenthal served as the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar, and VP of Creative at BuzzFeed. Her achievements have been recognized by Forbes' 30 Under 30, Business Insider's 30 Most Creative People Under 30, and Digiday's "Changemakers."With a passion for net new value creation, Rosenthal has always been focused on enabling brands to own the conversations they care about while reaching their ideal customers. This drive led to the co-founding of Outlever, a company that transforms brands into the #1 news source in their industry. Melissa's Links:LinkedIn: https://www.linkedin.com/in/melissarosenthal5/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There's been an uptick of interest in unconventional sports like pickleball, and women's sports. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers. Finally, since the National Collegiate Athletic Association (NCAA) approved its name, image and likeness (NIL) policy back in 2021, the lines between influencers and athletes is becoming more blurred. That said, it's getting more difficult for brands to stand out from one another as more advertisers flock to the space. That's true even for a brand as big as Verizon, according to Nick Kelly, Verizon's vp of partnerships. “We have to find something that we can own,” Kelly told Digiday. In this episode of the podcast, Kelly sits down with co-host Kimeko McCoy, senior marketing reporter at Digiday, to talk about its revamped sports marketing strategy, venturing into NIL deals and this year's Super Bowl plans. Interview begins at 19:16.

2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can't escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” Last year, several rocks were thrown in the water, ripple effects that'll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom's proposed acquisition of IPG or BuzzFeed's sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban. In this final episode of the year of the Digiday Podcast, host Tim Peterson, executive editor of video and audio at Digiday, is joined by Jerde and Seb Joseph, Digiday's executive editor of news, to discuss what marketers, advertisers and the media need to know to ring in the new year.

Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers' wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google's long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let users decide if they want to opt in or not. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers. To help the industry make sense of this past year, this episode of the Digiday Podcast is a vignette-style look back at 2024. Hosts Tim Peterson, executive editor of video and audio at Digiday, and Kimeko McCoy, senior marketing reporter, revisit the biggest moments (and podcast episodes) of 2024. Here are the full episode interviews that they mention in the podcast: Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data  Inside Dow Jones's AI governance strategy, with Ingrid Verschuren  Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes  From scratch to slam dunk: New York Liberty's Shana Stephenson on building basketball team's brand and keeping fans in the game  A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy Greenberger  How the Martin family went from part-time vloggers to a family of social media mavens  Digiday editors on Trump administration picks and the impact on the ad industry

Hey, it's Rick Jordan, and today on ALL IN, I'm joined by John Sampogna, a marketing genius and co-founder of Wondersauce. John's work with global brands like Samsung, Subway, and Brookfield has set the standard for innovative marketing strategies. In this episode, John and I dive deep into the world of brand storytelling, the pitfalls of relying too heavily on paid ads, and how building authentic connections with your audience creates lasting success. John also shares how Wondersauce evolved into a full-service agency, why embracing change is key for entrepreneurs, and how AI is transforming the future of marketing. If you're looking to elevate your brand, stand out in a crowded market, and truly go ALL IN, this episode is for you.#RickJordan #Podcast #marketingWe Meet: John Sampogna, Chief Executive Officer and Co-founder of WondersauceConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with John: www.wondersauce.com Universal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout John: John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients from innovative startups to household names such as Samsung, Scott's, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider's “30 Most Creative People In Advertising Under 30”, Sampgona's insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.

Since the U.S. presidential election was called, the advertising industry has been parsing through the tea leaves, trying to understand exactly what a Trump presidency means for business. That picture is starting to come into clearer focus as Trump continues to announce cabinet picks and assemble the incoming administration. For example, last week, Trump picked Robert F. Kennedy Jr., a vaccine skeptic who has called for pharmaceutical ads to be banned, to potentially be named Secretary of Health and Human Services. On this week's episode of the Digiday Podcast, executive editor, video, audio, Tim Peterson and senior marketing reporter Kimeko McCoy are joined by senior marketing editor Kristina Monllos and senior media reporter Sara Guaglione to talk about the incoming administration's ripple effects on publishing, marketing and media.

It's been roughly a week since Donald Trump was voted into his second presidential term and already, his return to the White House is expected to send ripple effects throughout the advertising world. Publishers are considering what a second Trump presidency looks like in regards to traffic spikes and subscription revenue, otherwise known as the Trump Bump. The brand safety playbook regarding where an advertiser shows up in media may soon need to be reconsidered as more brands look to avoid backlash in the so-called culture wars. All said, it won't be until January's inauguration that the full picture of Trump's presidency comes into focus. But until then, executive editor of news Seb Joseph joins the Digiday Podcast alongside executive editor, video, audio Tim Peterson and senior marketing reporter Kimeko McCoy to discuss what a Trump presidency means for publishers on the heels of the Digiday Publishing Summit in Europe (DPSE). Also in this episode, a recap of Google's antitrust case and what happens next with the incoming administration.

Margaret was most recently an associate director for Vanity Fair, working under Condé Nast Entertainment. She led social video development and production for the magazine, working with A-list actors and musicians, as well as behind-the-scenes costume designers and other personnel. She's also worked at Wall Street Journal, Vox Media, and more in social media management roles and been interviewed at Digiday and Nieman Lab. Margaret is open to full-time opportunities in social media. In this episode, Aubrey Borrough interviews Margaret, a social media editor based in New York City. Margaret shares insights about her education, career journey, challenges. She also discusses the evolution of her storytelling skills and her aspirations for future roles in the tech or beauty sectors.

Wharton's Barbara Kahn and Dr. Americus Reed speak with Sam Bradley, Senior Reporter at Digiday about athlete influencers, NIL, the latest around the Nike brand, NFL advertising, and more. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Digital Pulse, your daily 2-minute briefing on all things digital marketing, social media, and tech." "Let's kick things off with holiday campaign planning. According to Digiday, marketers are leaning into four key trends this year. First up, sustainability is big—consumers are increasingly drawn to brands that prioritize eco-friendly practices​( Next, AI-powered personalization is a must. Brands are using data-driven insights to create tailored shopping experiences​( Marketers are also embracing multichannel strategies, integrating social media, in-store, and online experiences​( Lastly, in today's economic climate, value-based messaging is crucial. Consumers are hunting for deals but also want to support brands that align with their personal values​( "In campaign news, Mountain Dew has launched a new debate-style ad series, where Diet Mountain Dew goes head-to-head with other drinks. It's a playful way to keep the brand culturally relevant and appeal to younger audiences​( "In tech, OpenAI has just rolled out new tools to fast-track AI model development. According to Reuters, these new features make it easier for developers to create, customize, and deploy AI-powered applications across industries​( "Lastly, in viral trends, the TikTok 'Photo Dump' trend is taking over Instagram as well. Users are casually posting photo carousels of random moments from their day or week, creating an authentic, unfiltered vibe that contrasts with more polished content Digital Position).Digital Position).Digital Position).Digital Position)."Digital Position)."Digital Position)."

Next in Media spoke with Ronan Shields, who covers ad tech for Digiday, about how the DOJ's case against Google is going in the ongoing ad tech trial, and whether he thinks this case will really reshape the digital ad market anytime soon. Ronan also discussed why some publishers are worried about a potential Google loss, and what Meta and Amazon might be thinking.Sponsored By MolocoTakeaways:• Google's Antitrust Case: The current trial is focused on Google's ad tech business, specifically regarding accusations of monopolistic practices. • DOJ's Strong Case: The Department of Justice (DOJ) seems to be in a favorable position due to damaging internal communications from Google executives. • Damning Evidence: Internal Google emails suggest the company used its dominant position to force publishers into using its ad tech stack, thus limiting competition and harming alternatives in the market.• Impact on Publishers: Many publishers are rooting for Google's loss, but some are concerned about the immediate impact on their monetization strategies if Google is forced to divest its ad tech stack.• Google's Defense: Google argues that competition exists from companies like Microsoft, Amazon, and others. Their defense suggests they are simply better at what they do, not monopolistic.• Future Ramifications for Other Tech Giants: If Google loses, it could set a precedent for future antitrust actions against other big tech players like Meta (Facebook) and Amazon, who are also in the crosshairs of regulators.Guest: Ronan ShieldsHost: Mike ShieldsSponsor: MolocoProducer: FEL Creative

Marketers' attention to the industry's latest shiny object, generative AI, has yet to shift out of focus. Some agencies have moved to ink enterprise-level deals with major AI players, like OpenAI, Runway and soon, Perplexity. As these AI-powered tools continue to flood the marketplace, agencies and brands alike say they're creating auditing policies to ensure data security, stability and fairness. It's a similar story at Babylist, a baby registry company, according to Lee Anne Grant, chief growth officer of Babylist. “Even before AI, when we tried to build things in-house, our founder and CEO would always say, ‘I always want to see the recommendations of the machine against a human and just gut check it',” Grant said. On this episode of the Digiday Podcast, Grant talks about how babylist is navigating the AI hype cycle and what the roadmap ahead looks like. Also on this episode, Digiday catches up with Grant about Babylist's retail media network efforts and its value proposition to advertisers.

Even billionaire-backed media companies are not immune to the challenges facing the media and digital advertising industries.Last week, 22 staffers were laid off from Time — which is owned by Salesforce founder and CEO Marc Benioff and his wife and philanthropist Lynne Benioff — as part of a larger reduction of operational costs amid ad revenue declines. Cuts were made to the editorial, sales, marketing, technology and TIME Studios teams, according to a memo from CEO Jessica Sibley sent to Time staffers last week that was shared with Digiday. And more cost cutting measures are coming down the pike, including limiting contractors and downsizing its New York headquarters.At the center of these changes is focusing the company's editorial and business strategy on its “most commercially successful work” and the “biggest opportunities for growth” at Time, which is its coverage of leadership – particularly in the categories of AI, climate and health — Sibley wrote. That, in part, has played a big role in the transition to the sales team's B2B revenue strategy.On the latest episode of the Digiday Podcast (which was recorded on July 22, prior to the layoff announcement), Sibley discusses why she views Time's B2B revenue strategy as the best path forward for growth, as well as other areas of revenue opportunity, including partnerships with AI technology companies like OpenAI and Perplexity.

Buckle up! StrollerCoaster, the top-ranked parenting podcast created by Munchkin Inc. - “Voted Best Branded Podcast 2024 by Digiday ” - is back for Season 4 on September 3rd! We bring you more amazing interviews with cutting-edge experts along with inspiring and relatable stories from parents across the country just like you.   Our host Lynn Smith dives deep into the topics you want to hear about: Getting from the playground to the car Easy ways to really connect with your kids Handling opposition when all your child says is “NO!” Teaching healthy competition  Finding more patience Creating stressless snack times …and much more! Make sure you are subscribed so you don't miss our first episode on Tuesday, September 3rd. Coming soon - new episodes of StrollerCoaster StoryTime for Kids! A short form podcast with a modern take on your favorite children's stories and original tales chock full of surprises, cool sound effects and unexpected twists and turns that are perfect for listening with your kids. StrollerCoaster: A Parenting Podcast & StrollerCoster StoryTime for Kids are created by Munchkin, the most loved baby lifestyle brand in the world.  You can find all your favorite Munchkin products at Munchkin.com.  Follow Munchkin on Instagram Facebook Pinterest

Join Katie as she speaks with Emily Allen, Head of Event Programming at Digiday Media, for a conversation about defining success throughout your career, consciously switching gears, and creating the life you want to lead.

Is your leadership approach setting your business up for success or leading it toward critical failure? In this episode of Secrets of the Corporate Game, host Kendall Berg sits down with John Sampogna to uncover what it takes to lead and grow a successful business in today's competitive landscape. John, the CEO and Co-founder of Wondersauce, shares how his leadership has guided the company into becoming a 75-person powerhouse in brand storytelling and digital experiences—with over 90% of clients returning for repeat business. The conversation explores the crucial distinction between taking calculated risks and chasing bad ideas, the importance of aligning leadership decisions with broader client strategies, and how effective communication can make or break both client relationships and team morale. John also reveals the challenges of scaling a company while maintaining ethical business practices, offering essential advice for leaders and aspiring entrepreneurs on critically assessing their ideas before taking the plunge. About John Sampogna John's Bio: John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients such as L'Oréal, Scott's, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider's “30 Most Creative People In Advertising Under 30”, Sampgona's insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday.  Follow John on Linkedin: https://www.linkedin.com/in/johnsampogna/ That Career Coach Want to know more about Kendal Berg, that career coach? Follow her on Instagram: @thatcareercoach_ Check out her courses on the website: https://thatcareercoach.net/ Play the Game — Self Driven Mastermind

Wharton's Dr. Americus Reed speaks with Kimeko McCoy, award-winning journalist, podcast host and senior reporter of Marketing for Digiday Media about the rebranding of The Olympics, sports marketing, Nike's new ad campaign, the evolution of influencers, and more. Hosted on Acast. See acast.com/privacy for more information.

Jason Mitchell is the co-founder and CEO of Movement Strategy and one of the most forward thinking experts in social-powered thinking – how social media technologies, platforms and communities have real world impact, reshaping everything from marketing to the larger culture. He is also an avid proponent of new tech and platforms, earning Movement acclaim from Business Insider for their innovative use of AI. Movement's clients include Netflix, Amazon, WarnerMedia, Klarna, and more. They are known for their influencer-focused work with Intuit and Amazon Home as well as breakout executions for “Yellowjackets”, “The Boys”, “Rick and Morty”, Adult Swim, and Looney Tunes, whose debut on TikTok which was lauded by Adweek and Ad Age. Among many awards – Webbys, Clios, Digiday and more – they are a Shorty Awards Small Agency of the Year winner.  Jason regularly writes about technology's impact on brands and marketing at Ad Age, Inc and Adweek.

Wharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more. Hosted on Acast. See acast.com/privacy for more information.

Our guest on today's episode of Coffee with a Journalist is Cloey Callahan, Senior Reporter at WorkLife, part of Digiday. Cloey covers how modern workplaces and workforces are changing across culture, technology, talent, leadership, spaces, diversity, equity & inclusion. During the episode, Cloey discusses how to get front of the line status in her email inbox, the power of data in storytelling, how to optimize pitches for SEO, and so much more.

Willa Bennett, a trailblazing force in media, is the editor-in-chief of Highsnobiety, steering the publication to new heights of innovation and influence. A Forbes 30 Under 30 luminary, her journey began at Seventeen, pioneering its queer vertical before igniting social strategies at GQ, and championing diversity as Condé Nast's global co-chair. The American Society of Magazine Editors recognized her for social media excellence and video programming, and her leadership at Highsnobiety garnered recognition in the Digiday and Muse Awards. Highlighting the importance of authentic narratives in connecting with young audiences, what she sees as contemporary now is pushing the boundaries and shaping the future of media—even if that means tuning out the background noise and tapping into real community.  Episode Highlights: Bennett grew up in LA, balancing two passions: masculine menswear magazines and hyper-feminine ballet practice. Talking about her early passion for vintage finds and retro styles, Bennett says experimenting with styling became another medium for her, “like writing.” She grew up reading publications like Teen Vogue, Seventeen, Nylon, and Dazed—publications she says understood young consumers and which she still keeps a few print copies.  Bennett moved up through various roles in the industry at a time when social media marketing was in its more raw, early stage. Her role at Highsnobiety gives her creative freedom in that it moves with the youth culture and its fast-paced, creative, adaptive, and reactive workplace environment. Bennett is ahead of the curve, balancing personal perspective with editorial consideration and curation. Her team at Highsnobiety pushes a particular and intentional editorial vision, championing designers and talent that they want to carve out a space for.  Some of Bennett's favorite cover stars have been Billie Eilish, Andre 3000, and Pamela Anderson, though she felt strongly about the Dries Van Noten cover.  Bennett has spoken about forming real connections as a priority over solely professional relationships, despite how “transactional” the industry can be.  Under Bennett's eye, Highsnobiety's niche is to move in tandem with the zeitgeist instead of against it, never telling readers what to do or who to wear.  Bennett considers real-life events crucial to foundational community building, saying, “that to me is a way bigger metric of success than like any influencer with 16 million followers posting one slide that everyone's going to skip over anyway.”  She's published poetry collections benefitting The Audre Lorde Project for queer youth.   For Bennett, deleting social media is what's contemporary now, surprisingly.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Scotty O you all to the big Canne Lion creativity festival with clips from BTR Media podcast and CEO/Founder Detiney Wishon and Amazon Ads Jeffery Cohen. Also, the CMO of BOSE and editor of Digiday. Some bigtime Juicy nuggets, plus a bonus tour guide of the festival from one of the judges! Summer Jubelirer, Scott Ohsman and Hayley Brucker! Always Off Brand is Ecommerce Simplified, Learn & Laugh!    QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 16 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 28 years in retail, online and has launched over 200 brands on Amazon. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley is based out of North Carolina and has worked in multiple product categories and has also worked on the brand side and started with Nordstrom on the retail floor.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music “Office Party” available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   “Always Off Brand” is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

John Sampogna is a forward-thinking leader recognized for his creative impact in the advertising industry. His perspective on paid media strategies is rooted in a comprehensive understanding of the full customer journey, encompassing all touchpoints and platforms. He advocates for innovative media placements and encourages brands to diversify beyond traditional outlets like Meta and Google. What we enjoy about Wondersauce, is that John believes in the importance of returning to the art of marketing, urging brands to create engaging and fun content that attracts organic interest, much like the early successes of direct-to-consumer brands such as Dollar Shave Club and Casper. He also thinks there is a place where art and advertising can beautifully intersect. Through our conversation, John explains: - The inception of Wondersauce including how it got its name and progressed from a small independent venture established in 2011 to an expansive team doing remarkable client projects.  - The importance of dissecting and intimately knowing the full customer journey for brands to effectively diversify their strategies. - How curiosity plays a significant role in fostering successful client relationships and tailoring marketing strategies to meet customer needs. - Why brands should be open to investigating independent podcasts as a marketing platform. Podcasts can be an effective paid media strategy that allows for personalized advertising with host-led readouts resulting in higher engagement rates. - The payoff when innovative approaches are embraced in client campaigns such as utilizing memorable artwork or adding unique humor. - How the core values of integrity, curiosity, and communication lead the way to building strong relationships with clients and fostering creativity within the agency. John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients such as L'Oréal, Scott's, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider's “30 Most Creative People In Advertising Under 30”, Sampgona's insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 75 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling. Connect with John: LinkedIn: https://www.linkedin.com/in/johnsampogna/  Website: https://www.wondersauce.com/  Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web and it is ranked the number 10 CEO podcast to listen to in 2024! https://podcasts.feedspot.com/ceo_podcasts/  LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/  Website: https://www.disruptiveceonation.com/  Twitter: @DisruptiveCEO   #CEO #brand #startup #startupstory #founder #business #businesspodcast #podcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Instacart is on a mission to make every surface shoppable, pitching that to advertisers at this year's Cannes Lions festival. Notably, there's been an increased presence of retail and commerce media networks on the ground with brands like Chase and United having a presence here at Cannes on the heels of launching their own networks. “This last year has been about moving off-platform. So now, we're making our data available on an aggregated, anonymized basis to other media platforms,” said Instacart CMO Laura Jones. As things begin to close down today, Jones joins this episode of the Digiday Podcast at Cannes to talk about Instacart's beefed-up retail media offering, presence at Cannes, and more.

We've made it to the halfway point of Cannes Lions, where Lee Brown, global head of ads business and platform at Spotify joins this episode of the Digiday at Cannes Podcast.  The audio streaming platform has spread its wings a bit, taking a swing at visual content, like music videos and lyrics to follow along with music content. In expanding its content offerings, it has also expanded its opportunity to take in more ad dollars. Keeping pace with the AI boom, Spotify recently announced the launch of its first AI ad format, where marketers can leverage AI for voice ads. For the last 10 years, Spotify Beach has been a Cannes Lions staple, most notably for its concerts on the beach, featuring big-name performers like Dua Lipa or Foo Fighters. For this episode of the Digiday at Cannes Podcast, Brown talks about Spotify's Cannes anniversary, its play for more ad dollars and becoming a main line item in advertisers' budgets.

We're on day three of Cannes, joined by Megan Ramm, global director and head of CPG partnerships at Uber, for this episode of the Digiday at Cannes podcast. This is Uber Ads second year in business and simultaneously, second year at Cannes. Just a few days ago, the company announced that it was expanding its programmatic ad business to include partnerships with demand-side platforms like The Trade Desk, Yahoo's DSP and Google's Display & Video 360. As of late, programmatic has had a rough go with shrinking ad budgets, uproar around made-for-advertising sites and more. As Uber Ads continues to grow its business, Ramm stopped by the Digiday Podcast at Cannes to talk about Uber's approach to challenges in programmatic, the rise of artificial intelligence and the company's trajectory. Recorded in Spotify's studio on the beach at Cannes Lions, tune into the conversation with Ramm.

On day one of the Cannes Lions International Festival of Creativity, the Digiday Podcast is joined by Dow Jones CMO Sherry Weiss live from the Wall Street Journal's new location — WSJ has relocated from on the pier to its new location next to the famous Carlton Hotel. Thus far, it's been the usual wheeling and dealing of Cannes Lions with dinner parties and happy hours. Much of the conversation at Cannes has been dominated by the topic of artificial intelligence, a focal point for Weiss. On the ground here at Cannes, Weiss said she's looking to chat with partners about leveraging AI tools for the creative process, something that's become mainstream amongst marketers at this point. But as the AI hype cycle continues, data privacy, safety, and return on investment become bigger talking points. "Honestly, that's going to be a lot of what I'm gonna be doing this week," Weiss said, "is talking with some of our tech partners to figure out how we can start using some of their technology." In the second episode of the Digiday at Cannes podcast, Weiss talks about AI tools in marketing, data privacy within AI and WSJ's new ad campaign to boost readership.

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman's Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Bonjour from day one of the annual Cannes Lions International Festival of Creativity and the kick-off of the Digiday Cannes podcast. Ahead of this year's rosé-induced festivities, Hilton CMO Mark Weinstein, a Cannes Lions veteran attendee, joins us for the first episode of Digiday's week-long podcast series. Last year's generative artificial intelligence hype cycle hasn't quite fizzled out yet It's expected not only to show up this year, says Weinstein, but drown out other conversations. No doubt, marketers have found uses for gen AI beyond social copy and internal content creation, but it's yet to be said if AI will reach an inflection point for brand at this year's Lions. “Unfortunately, a lot of the conversation will be just blustering and hot air,” Weinstein said. “We're not yet at a point where any of us know, including the people building the capabilities by the way, where this ends.” Tune in to hear how Hilton is using AI internally and how Weinstein says the industry should be talking about AI at this year's Cannes Lions on the Digiday Podcast at Cannes. And Make sure to tune in tomorrow for the next Digiday podcast at Cannes.

Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. She's been named to Forbes' 30 Under 30 Business Insider's 30 Most Creative People Under 30, and one of Digiday's “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she's also the force behind the innovative content strategies at ClickUp, where she built an internal agency, and that team was comprised of nearly 80% of her former BuzzFeed employees.In this episode, we're diving into how to maximize your creativity in content creation, tips for building a killer internal creative team, and insider secrets for leveraging viral opportunities. Here are 3 key takeaways you can expect from our conversation:Tips for assembling a team with a shared vision and diverse backgrounds to ignite creativity and rapid content productionWhy you should embrace the power of speed and experimentation to stay relevant and capture viral momentsHow to align your content with emotional resonance, relatability, and shareability to drive engagement and impactJump into the conversation: (04:02) How did BuzzFeed change the content game?(28:21) “You can't force a meme.” - Creativity & Review Process(32:39) Melissa's Scroll-Stopping ClickUp Ads(51:45) Speed + Relevancy = Great Content Marketing(55:41) The Toughest Parts of Being a Creative⬛ Follow Melissa on LinkedIn https://www.linkedin.com/in/melissarosenthal5/

Follow us @doseofblkjoy & learn more about “A Dose of Support” from the 4A's - American Association of Advertising Agencies ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ About God-is: Throughout her career, God-is has been a strategic executive who is responsible for better serving and engaging diverse communities through digital channels all around the world through brand marketing, campaigns with partners, and events and experiences. As a proud Black American woman hailing from the Bronx, NY, she is passionate about pairing an authentic community care approach with inclusive, culturally fluent marketing, community-integrated product and policy evolution and cultural insights to show there is value in all communities, and that they deserve to be recognized, respected and rewarded—not counted out. As a marketing executive at Twitter for over 4 years culminating in 2022, she drove strategy to make sure that campaigns and programs were connective, inclusive and reflective of the communities Twitter served. Externally, she both established and built on Twitter's work in developing relationships and programs with community leaders, content partners, influencers, creators, partners and brands. Prior to joining Twitter in 2018, God-is was Director, Inclusion & Cultural Resonance for VMLY&R. In this newly created role she focused on bridging strategic inclusive marketing and strategy with internal processes and policies to foster an equitable environment at the agency, and produce inclusive work outputs. Earlier, she held lead channel strategy roles at VMLY&R, global agency iCrossing, and Austin-based T3. God-is has been profiled in digital trade and national publications Adweek, Ad Age, Marie Claire, Forbes, Digiday, Fortune, Campaign US, and The Drum. In 2018 she was named an Ad Age “Woman to Watch” and Adweek “Disruptor” for continuing to fight for representation and equity in the advertising industry. In 2020 God-is was recognized for her work at Twitter amplifying historically marginalized voices as #28 on the Root 100 Most Influential African-Americans list, BET's Top 100 Most Innovative and Influential Business Executives, and by Fortune Magazine on their esteemed 40 Under 40 list of influential people in the technology category. In 2023 she was recognized by ColorComm as one of the influential 28 Black Women in Communications “Making History Now”. This same year she was also recognized by her hometown, the Bronx Tourism Council, and was inducted in the Bronx Walk of Fame for excellence in the field of marketing. In November 2023 God-is also was chosen to be inducted into the American Advertising Federation's esteemed AAF Hall of Achievement Class of 2023, a prestigious honor representing an impactful and innovative career in marketing, advertising, and/or media. In October of 2022 God-is joined The Walt Disney Co. as their first VP, Inclusive Marketing across all Disney streaming platforms and networks including content and IP across ESPN+, Hulu, and Disney+ where she is tasked with developing and leading strategies to connect with diverse audiences and amplify inclusive content. In June of 2023 God-is joined Essence Ventures as their first-ever Chief Content Officer. Leading content strategy and connection with intersectional global audiences across all Essence Ventures brands including; Essence Publishing, Afropunk, BeautyCon and Essence Studios. As of 2024 she has been active as an independent consultant with top global brands and organizations around the world. God-is is also a highly sought after keynote speaker and moderator who has spoken for several brands like Netflix and Spotify, and at international events such as The World Economic Forum in Davos, Switzerland, The Cannes Lion Festival of Creativity in Cannes, France, and Brandweek in Palm Springs, CA among many more. God-is resides in the greater New York City area with her husband and daughter

Jack Skeels is a former RAND senior analyst and agency executive. He is the CEO of AgencyAgile, an operations consulting and coaching firm that has helped over 200 agencies, consultancies, and other project-driven organizations go better, faster, and happier.  Jack's new book, Unmanaged: Master the Magic of Creating Empowered and Happy Organizations, is available on Amazon.His career includes leading Sapient's 105-person Los Angeles office, and founding and executive roles in multiple startups.  He is a coach to executives, a thought leader and evangelist to industry, and wakes every day driven to create a revolution in leadership and management practices, optimal organization design, and delivery excellence.  Jack is recognized as an outstanding speaker, writer, and educator.  He speaks at over 15 industry and association events per year, including Ad Age, Digiday, SoDA (annual meeting and The SoDA Academy), 4A's conferences, Advertising Week, Magnet Global, Miss Collective, TAAN, Bureau of Digital, and others.  With over 35 published articles, his work frequently appears in leading publications such as: Ad Age, Entrepreneur.com, Ad Week, MediaPost, and Campaign.us.Jack is a two-time Inc-500 Award winner and entrepreneur, with several successful startups to his credit.  In addition to a bachelor's in Industrial Engineering and an MBA with honors in Entrepreneurship and Finance from the Marshall School of Business, he has held several graduate-level teaching roles, including associate professor at the RAND-Pardee School of Public Policy.Find Jack on LinkedIn at: https://www.linkedin.com/in/jackaskeels/ ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

Andrew Eklund is the Founder of Ciceron, a digital agency established in 1995 that has been at the forefront of the online marketing industry, helping brands navigate the complexities of the digital landscape. Ciceron is celebrated for its innovation and recognized as one of the fastest-growing digital agencies by AdWeek, Inc. 5000, and the Business Journal's Fast 50, highlighting significant contributions to the field. Currently, Andrew is steering Ciceron through another evolutionary leap by integrating AI technology to enhance marketing strategies and customer engagement. A seasoned speaker, Andrew has shared his expertise at industry-leading events such as Digiday, MediaPost Summits, and the Governor's Conference on Tourism in Las Vegas, among others. In this episode… In today's fast-paced digital landscape, agencies and entrepreneurs often struggle to adapt to rapid technological changes and market shifts. These challenges can lead to missed opportunities and potential business downturns, especially when economic crises hit. The ability to pivot and innovate while maintaining resilience is crucial for survival and success in this volatile environment. But how did these elements combine to ensure the agency's success over the years? Andrew Eklund's story begins with his early exposure to entrepreneurship, influenced by his father's leadership roles and his youthful ventures. His agency, Ciceron, established at the dawn of the internet era, has navigated through the dot-com bubble, the 2008 financial crisis, and the recent COVID-19 pandemic by continuously reinventing itself and embracing new technologies, notably AI. Andrew's leadership and forward-thinking approach have allowed Ciceron to remain at the forefront of the digital marketing industry, adapting to changes and seizing opportunities to grow. A significant part of their evolution involved making tough decisions during economic downturns while understanding the importance of empathy towards employees and clients alike. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Andrew Eklund, Founder of Ciceron, about building an agency that will last for decades. Andrew reflects on how hustling from childhood shaped his entrepreneurial spirit and discusses the transformative shifts in the digital pre-press industry. He also delves into the significant impacts of economic downturns on digital marketing strategies, and leveraging AI in digital marketing and entrepreneurship.

Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.Find links to every article covered and the full write-up here on Sounds Profitable.

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it's like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. This time, we're hearing from the population of workers that some argue is the backbone of a successfully-run organization: middle management. They are the ones who are navigating those RTO mandates, welcoming a new generation of workers that have a different approach than those who came before them, the rise of artificial intelligence – the list goes on. In season three of The Return, we speak to middle managers themselves to hear beyond their everyday stresses of the job, but what they need to guarantee everyone they manage has what they need to be the best at what they do. C-suite, listen up because they need your help too. We dive into how middle management stress is a decades-long issue (there are New York Times headlines dating back to 1971), how the wrong people are being chosen to be managers which is leading to the rise of “accidental managers,” what it's like to have hard conversations and having to be a therapist at times, where people are finding support as a middle manager, and how AI is impacting the job of a middle manager. With a Q+A format, you will hear in-depth conversations with folks including Colette Stallbaumer, Microsoft's general manager of Microsoft 365 and Future of Work Marketing, Rob Pierre, former CEO of advertising services platform Jellyfish, and Emily Field, partner at McKinsey & Company who co-authored “Power to the Middle: Why Managers Hold the Keys to the Future of Work,” to name a few. Season three of The Return is hosted by Cloey Callahan, senior reporter at Digiday Media's WorkLife, and produced by Digiday Media's audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Tuesday, April 23.

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it's like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. This time, we're hearing from the population of workers that some argue is the backbone of a successfully-run organization: middle management. They are the ones who are navigating those RTO mandates, welcoming a new generation of workers that have a different approach than those who came before them, the rise of artificial intelligence – the list goes on. In season three of The Return, we speak to middle managers themselves to hear beyond their everyday stresses of the job, but what they need to guarantee everyone they manage has what they need to be the best at what they do. C-suite, listen up because they need your help too. We dive into how middle management stress is a decades-long issue (there are New York Times headlines dating back to 1971), how the wrong people are being chosen to be managers which is leading to the rise of “accidental managers,” what it's like to have hard conversations and having to be a therapist at times, where people are finding support as a middle manager, and how AI is impacting the job of a middle manager. With a Q+A format, you will hear in-depth conversations with folks including Colette Stallbaumer, Microsoft's general manager of Microsoft 365 and Future of Work Marketing, Rob Pierre, former CEO of advertising services platform Jellyfish, and Emily Field, partner at McKinsey & Company who co-authored “Power to the Middle: Why Managers Hold the Keys to the Future of Work,” to name a few. Season three of The Return is hosted by Cloey Callahan, senior reporter at Digiday Media's WorkLife, and produced by Digiday Media's audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Tuesday, April 23.

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it's like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. This time, we're hearing from the population of workers that some argue is the backbone of a successfully-run organization: middle management. They are the ones who are navigating those RTO mandates, welcoming a new generation of workers that have a different approach than those who came before them, the rise of artificial intelligence – the list goes on. In season three of The Return, we speak to middle managers themselves to hear beyond their everyday stresses of the job, but what they need to guarantee everyone they manage has what they need to be the best at what they do. C-suite, listen up because they need your help too. We dive into how middle management stress is a decades-long issue (there are New York Times headlines dating back to 1971), how the wrong people are being chosen to be managers which is leading to the rise of “accidental managers,” what it's like to have hard conversations and having to be a therapist at times, where people are finding support as a middle manager, and how AI is impacting the job of a middle manager. With a Q+A format, you will hear in-depth conversations with folks including Colette Stallbaumer, Microsoft's general manager of Microsoft 365 and Future of Work Marketing, Rob Pierre, former CEO of advertising services platform Jellyfish, and Emily Field, partner at McKinsey & Company who co-authored “Power to the Middle: Why Managers Hold the Keys to the Future of Work,” to name a few. Season three of The Return is hosted by Cloey Callahan, senior reporter at Digiday Media's WorkLife, and produced by Digiday Media's audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Tuesday, April 23.

Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management. Last season, we heard what it's like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more. This time, we're hearing from the population of workers that some argue is the backbone of a successfully-run organization: middle management. They are the ones who are navigating those RTO mandates, welcoming a new generation of workers that have a different approach than those who came before them, the rise of artificial intelligence – the list goes on. In season three of The Return, we speak to middle managers themselves to hear beyond their everyday stresses of the job, but what they need to guarantee everyone they manage has what they need to be the best at what they do. C-suite, listen up because they need your help too. We dive into how middle management stress is a decades-long issue (there are New York Times headlines dating back to 1971), how the wrong people are being chosen to be managers which is leading to the rise of “accidental managers,” what it's like to have hard conversations and having to be a therapist at times, where people are finding support as a middle manager, and how AI is impacting the job of a middle manager. With a Q+A format, you will hear in-depth conversations with folks including Colette Stallbaumer, Microsoft's general manager of Microsoft 365 and Future of Work Marketing, Rob Pierre, former CEO of advertising services platform Jellyfish, and Emily Field, partner at McKinsey & Company who co-authored “Power to the Middle: Why Managers Hold the Keys to the Future of Work,” to name a few. Season three of The Return is hosted by Cloey Callahan, senior reporter at Digiday Media's WorkLife, and produced by Digiday Media's audio producer Sara Patterson. Subscribe to the WorkLife podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Tuesday, April 23.

Here's what you need to know for today in the business of podcasting: the IAB publishes their 2024 Internet Advertising Revenue Report, Morgan Stanley weighs in on the proposed ARN acquistion of SCA, and Digiday breaks down WTF is the American Privacy Rights Act. Find links to every article mentioned and the full writeup at Sounds Profitable.com

The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online. In fact, agency clients and brands invested more in influencer marketing in 2023 than they did in 2022, according to Digiday+ research. In Q1 of 2022, 69% of agency professionals said their clients spent at least a very small portion of their marketing budgets on influencers. By Q1 of 2023, that figure jumped to 76%. Goldman Sachs predicts that the creator economy could approach half of a trillion dollars by 2027. As more money flows into the creator economy, creators are looking for two things: their fair share of that money and more sovereignty over their online presences. And Linktree, a link-in-bio tool, is positioning itself to be an intermediary, facilitating the growth, per Lara Cohen, vp of partners and business development at Linktree. “There's a shift happening right now and I think the financial shift has really yet to catch up directionally [with] where the market is right now, in some ways,” Cohen said on the most recent episode of the Digiday Podcast. “The real shift that we haven't seen yet that we're really advocating for on the front lines of Linktree is that these creators should be paid more.” On this episode, we caught up with Cohen to talk about the growing creator economy, monetization at Linktree and what maturation looks like in this space.

Earlier this year, Janice Min, CEO of The Ankler, said that she's expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this year.” To do that, Min's team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those things in-person through events. “I wish we had some AI-generated something that was going to be the thing that rains down millions of dollars on us, but it's really boring,” said Min. “Boring” — or not, it's notable that a media company that launched in January 2022 and covers Hollywood is charting revenue growth at all amid two major film industry strikes as well as a tumultuous period for advertising revenue. On the latest episode of the Digiday Podcast, Min shares how “tune-in” advertising and “for your consideration” advertising have persisted despite the strikes and how The Ankler, born on Substack, has expanded across platforms to become a full-fledged digital media outlet. Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up.