Podcasts about Digiday

This year was filled with major developments, from Netflix's planned WBD deal to Omnicom's acquisition of IPG to the introduction of AI-only video feeds. But there were also developments that didn't really happen, like the U.S. spinoff of TikTok and Google's third-party cookie deprecation. Digiday editors Sara Jerde and Seb Joseph joined hosts Kimeko McCoy and Tim Peterson to recap the year that was (and wasn't).

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy's. He's coached leaders, grown multimillion-dollar business units, and made strides in social justice campaigns. Evan holds an MBA from Harvard and a BS in Engineering from Stanford. A respected thought leader, he's spoken at numerous events hosted by WWD, Glossy, Advertising Week, and ANA and is often quoted in the industry's most coveted publications. 

This week's episode unpacks two major developments in the media and entertainment industries. Digiday's executive editor of news Seb Joseph joins to analyze Netflix's plan to purchase Warner Bros. Discovery's studio and streaming business (3:43) as well as Meta's foray into signing content licensing deals with publishers for its AI chatbot (25:37). Then this week's featured segment is a live recording from last week's Digiday Programmatic Marketing Summit, in which Attention Arc's Christopher Francia makes the case for why programmatic ad buying shouldn't be outsourced to AI agents (34:50).

Our latest guest is Maya Ackerman — AI‑creativity researcher, professor, and author of Creative Machines: AI, Art & Us (Wiley), as well as founder of WaveAI and LyricStudio (View recent colab with NVidia).Maya's perspective is not just insightful — it's a necessary reality check for anyone building AI today. She challenges the comforting narrative that AI is a neutral tool or a natural evolution of creativity. Instead, she exposes a truth many in tech avoid: AI is being deployed in ways that actively diminish human creativity, and businesses are incentivized to accelerate that trend.Her research shows how overly aligned, correctness-first models flatten imagination and suppress the divergent thinking that defines human originality. But she also shows what's possible when AI is designed differently — improvisational systems that spark new directions, expand a creator's mental palette, and reinforce human authorship rather than absorbing it.This episode matters because Maya names what the industry refuses to admit. The problem is not “AI getting too powerful,” it's AI being used to replace instead of elevate. Businesses are applying it as a cost-cutting mechanism, not a creative amplifier. And unless product leaders intervene, the damage to creativity — and to the people who rely on it for their livelihoods — will become irreversible.Listen to the Episode on Spotify, Apple Podcasts, YoutubeWe're engineering a global creative regression and pretending we aren't.Generative AI could radically expand human imagination, but the systems we deploy today overwhelmingly suppress it. The literature is unequivocal:* AI boosts creative output only when tools are intentionally designed for exploration, not correctness.* When aligned toward predictability, AI drives conformity and sameness.* The rise of “AI slop” is not an insult — it's the logical outcome of misaligned incentives.* New evidence shows that AI-assisted outputs become more similar as more people use the same tools, reducing collective creativity even when individual outputs look “better.”* Homogenization is measurable at scale: marketing, design, and written content generated with AI converge toward the same tone and syntax, lowering engagement and cultural diversity.* Repeated reliance on AI weakens human originality over time — users begin outsourcing ideation, losing confidence and capacity for divergent thought.Resources:* The Impact of AI on Creativity: https://www.researchgate.net/publication/395275000_The_Impact_of_AI_on_Creativity_Enhancing_Human_Potential_or_Challenging_Creative_Expression* Generative AI and Creativity (Meta-Analysis): https://arxiv.org/pdf/2505.17241* AI Slop Overview: https://en.wikipedia.org/wiki/AI_slop* Generative AI Enhances Individual Creativity but Reduces Collective Novelty:https://pmc.ncbi.nlm.nih.gov/articles/PMC11244532/* Generative AI Homogenizes Marketing Content:https://papers.ssrn.com/sol3/Delivery.cfm/5367123.pdf?abstractid=5367123* Human Creativity in the Age of LLMs (decline in divergent thinking):https://arxiv.org/abs/2410.03703 BOTTOM LINE: If your product optimizes for correctness, brand safety, and throughput before originality, you are actively contributing to the global collapse of creative quality. AI must be designed to spark—not sanitize—human imagination.Thanks for reading Design of AI: Strategies for Product Teams & Agencies! This post is public so feel free to share it.Award-winning creative talent is disappearing at scale, and the trend is accelerating.The global creative workforce is shrinking faster than at any time in modern history. Companies claim AI is “enhancing creativity,” yet most restructuring reveals the opposite: AI is being deployed primarily to cut labor costs. In general, layoff announcements top 1.1 million this year, the most since 2020 pandemic.What's happening now:* Omnicom announced 4,000 job cuts and shut multiple agencies — Reuters reporting: https://www.reuters.com/business/media-telecom/omnicom-cut-4000-jobs-shut-several-agencies-after-ipg-takeover-ft-reports-2025-12-01/* WPP, Publicis, and IPG executed multi-round layoffs across design, writing, strategy, and production.* Digiday interviews confirm AI is used mainly to eliminate junior and mid-level creative roles: https://digiday.com/marketing/confessions-of-an-agency-founder-and-chief-creative-officer-on-ais-threat-to-junior-creatives/The most important read on the future & destruction of agencies comes from Zoe Scaman. She always brings a powerful and necessary mirror to the shitshow that is modern corporate world. Read it here:Freelancers and independent creatives are being hit even harder:* UK survey: 21% of creative freelancers already lost work because of AI; many report sharply lower pay — https://www.museumsassociation.org/museums-journal/news/2025/03/report-finds-creative-freelancers-hit-by-loss-of-work-late-pay-and-rise-of-ai/* Illustrators, motion designers, and concept artists report declining commissions as clients adopt Midjourney-style pipelines.* Voice actors face shrinking bookings due to synthetic voice models.* Stock photography, stock audio, and digital concepting have been heavily cannibalized by tools like Midjourney, Runway, and Suno.The research into AI shows even deeper risks:* The Rise of Generative AI in Creative Agencies — confirms agencies deploy AI for margin protection rather than creative innovation: https://www.diva-portal.org/smash/get/diva2%3A1976153/FULLTEXT03.pdf* IFOW/Sussex study shows AI exposure correlates with lower job quality and salary stagnation for creatives: https://www.ifow.org/news-articles/marley-bartlett-research-poster---ai-job-quality-and-the-creative-industriesBOTTOM LINE: Creative roles are vanishing because AI is being optimized for efficiency rather than imagination. If we want creative industries to survive, AI must expand human originality — not replace the people who produce it.:** Creative roles are vanishing because AI is being deployed for efficiency rather than imagination. If we want a future with vibrant creative industries, AI must be designed to amplify human originality — not replace it.Please participate in our year-end surveyWe are studying how AI is restructuring careers, skills, and expectations across product, design, engineering, research, and strategy.Your responses influence:* the direction of Design of AI in 2025,* what questions we investigate through research,* what frameworks we build to help leaders adapt—and protect—their teams.Take the survey: https://tally.so/r/Y5D2Q5Understand your cognitive style so you know how to best leverage AI to boost youThe Creative AI Academy has developed as an assessment tool to help you understand your creative style. We all tackle problems differently and come up with novel solutions using different methods. Take the ThinkPrint assessment to get a blueprint of how you ideate, judge, refine, and decide. Knowing this will help you know in which ways AI can boost —rather than undermine— your originality. For me it was powerful to see my thinking style mirrored back at me. It gave structure to what enhances and undermines my creativity, meaning I better understand what role (if any) AI should play in expanding my creative capabilities. Thank you to Angella Tapé for demonstrating this tool and presenting the perfect next evolution of Dr. Ackerman's lessons about needing AI to be a creative partner, not cannibalizer. BOTTOM LINE: Without cognitive self-awareness, you're not “partnering” with AI—you're surrendering your creative identity to it. Take the ThinkPrint assessment and redesign your workflow around human-led, AI-supported thinking.We are trading away human intellect for productivity—and the safety evidence is damning.The research is now impossible to ignore: AI makes us faster, but it makes us worse thinkers.A major multi-university study (Harvard, MIT, Wharton) found that users with AI assistance worked more quickly but were “more likely to be confidently wrong.”Source: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4573321This pattern shows up across cognitive science:* Stanford and DeepMind researchers found that relying on AI “reduced participants' memory for the material and their ability to reconstruct reasoning steps.”Source: https://arxiv.org/abs/2402.01832* EPFL showed that routine LLM use “led to measurable declines in writing ability and originality over time.”Source: https://arxiv.org/abs/2401.00612* University of Toronto researchers warn that repeated LLM use “narrows human originality, shifting users from creators to evaluators of machine output.”Source: https://arxiv.org/abs/2410.03703In other words: we are outsourcing the exact cognitive muscles that make human thinking valuable — creativity, reasoning, comprehension — and replacing them with pattern-matching convenience.And while we weaken ourselves, the companies building the systems shaping our cognition are failing at even the most basic safety expectations.The AI Safety Index (Winter 2025) reported:“No major AI developer demonstrated adequate preparedness for catastrophic risks. Most scored poorly on transparency, accountability, and external evaluability.”Source: https://futureoflife.org/ai-safety-index-winter-2025/A companion academic review by Oxford, Cambridge, and Georgetown concluded:“Safety commitments across leading LLM developers are inconsistent, largely self-regulated, and often unverifiable.”Source: https://arxiv.org/pdf/2508.16982We are weakening human cognition while trusting companies that cannot prove they are safe. There is no version of this trajectory that ends well without deliberate intervention.Resources:* The Hidden Wisdom of Knowing in the AI Era: * A Critical Survey of LLM Development Initiatives: https://arxiv.org/pdf/2508.16982* Future of Life AI Safety Index (Winter 2025): https://futureoflife.org/ai-safety-index-winter-2025/* Supporting Safety Documentation (PDF): https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdfBOTTOM LINE: Tools that reduce effort but not capability are not accelerators—they are cognitive liabilities. Product leaders must design for mental strength, not dependency.Schools are producing prompt operators, not original thinkers.Education systems are bolting AI onto decades-old learning models without rethinking what learning is. Instead of cultivating reasoning, imagination, and embodied intelligence, schools are teaching children to rely on AI systems they cannot critique.Resources:* UNESCO: AI & the Future of Education: https://www.unesco.org/en/articles/ai-and-future-education-disruptions-dilemmas-and-directions* Beyond Fairness in Computer Vision: https://cdn.sanity.io/files/wc2kmxvk/revamp/79776912203edccc44f84d26abed846b9b23cb06.pdf* AI Skills for Students: https://trswarriors.com/ai-education-preparing-students-future/BOTTOM LINE: If we do not redesign education, we will create a generation of humans who can operate AI but cannot outthink, challenge, or transcend it.Featured AI Thinker: Luiza JarovskyLuiza Jarovsky is one of the most essential voices in AI governance today. At a time when global AI companies are actively pushing to loosen regulation—or bypass it entirely—Luiza's work provides a critical counterbalance rooted in human rights, safety, law, and long-term societal impact.Why her work matters now:* She exposes the structural risks of deregulated AI adoption across governments and corporations.* She documents how weak or performative governance puts vulnerable communities at disproportionate risk.* She offers practical frameworks for ethical, enforceable AI oversight.Follow her work:BOTTOM LINE: If you build or deploy AI and you are not following Luiza's work, you are missing the governance lens that will define which companies survive the coming regulatory wave.Recommended Reality ChecksTwo critical signals from the field this week:* Ethan Mollick on the accelerating automation of creative workflowshttps://x.com/emollick/status/1996418841426227516AI is quietly outperforming human creative processes in categories many believed were “safe.” The speed of improvement is outpacing organizational awareness.* Jeffrey Lee Funk on markets losing patience with empty AI narrativeshttps://x.com/jeffreyleefunk/status/1996612615850676703Investors are separating real AI value from hype. Companies promising transformation without measurable impact are being punished.BOTTOM LINE: The creative and product landscape is shifting beneath our feet. Those who don't adapt—intellectually, strategically, and operationally—will lose relevance.Final Reflection — Legacy Is a Product DecisionEverything in this newsletter points to a single, unavoidable truth:AI does not define our future. The product decisions we make do.We can build tools that:* expand human originality,* strengthen cognitive resilience,* elevate creative careers,* and produce a generation capable of thinking beyond the machine.Or we can build tools that:* replace the creative class,* hollow out human judgment,* weaken educational outcomes,* and leave society dependent on systems controlled by a handful of companies.As product leaders—designers, strategists, researchers, technologists—we decide which future gets built.Legacy isn't abstract. It's the cumulative effect of every interface we design, every shortcut we greenlight, every metric we reward, and every model we deploy.If you want to build AI that strengthens humanity instead of diminishing it, reach out. Let's design for human outcomes, not machine efficiency.arpy@ph1.ca This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit designofai.substack.com

On this week's episode, the smoke is clearing in the Omnicom-IPG merger with a clearer look at how its media, tech and creative will operate going forward coming into focus. Plus, another ripple in OpenAI's author lawsuit begins to surface. Then (16:30), Digiday's senior marketing reporter Sam Bradley joins the show to discuss WPP's turbulent 2025, and what it'll take to turn things around in 2026.

This week's episode recaps the who's who of Warner Bros. Discovery acquisition bids, the end to Meta's antitrust case, the Omnicom-IPG deal's final hurdle and why Adobe acquired Semrush. Then (13:40), Digiday's platforms reporter Krystal Scanlon joins the show to discuss how OpenAI could seriously pursue an ad business.

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:44 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:36 Content Spotlights ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/ PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility 00:32:24 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:40:41 Marketing Tech and Apps ROGER: It's all about video tools for business efficiency: Loom: https://www.loom.com/ Vidyard: https://www.vidyard.com/ PASCAL: It's all about creating ‘real' marketing campaigns: Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes. 00:47:05 Film Marketing FRIGHT NIGHT (1985) Directed by: Tom Holland (Class of 1984, Psycho II, Child's Play 1988, Thinner 1996) Written by: Tom Holland Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn't represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake? About Two Geeks and A Marketing Podcast Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a marketing speaker and consultant who's spent his whole career helping his customers keep their marketing simple but effective. He's the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series. Pascal is a digital marketing veteran, he

What's shakin'? I went all in today with someone who truly understands the evolution of digital marketing — John Sampogna, co-founder and CEO of Wonder Sauce, a creative agency behind some of the most innovative brand stories out there. John's worked with massive names like Samsung, Brookfield, and Subway, and been featured in outlets like CNBC, Yahoo, and Digiday — but what really stood out in this convo was his honesty about what makes modern marketing work. We dug deep into the difference between branding and marketing, how companies get lost chasing performance metrics, and why storytelling and authenticity still reign supreme. John also dropped major insight on how AI is transforming the creative world — not replacing creators, but enhancing them. We even got into how his team uses AI responsibly to make campaigns smarter, faster, and more human. This one is for every entrepreneur, marketer, and creator trying to navigate the new digital frontier. If you've ever felt overwhelmed by “hustle culture” in marketing or wondered how to stand out in a noisy world, this episode is your playbook.We Meet: John Sampogna, Chief Executive Officer and Co-founder of WondersauceConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with John: www.wondersauce.comSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout John: John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients from innovative startups to household names such as Samsung, Scott's, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider's “30 Most Creative People In Advertising Under 30”, Sampgona's insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.

This week's episode unpacks OpenAI's launch of the Sora app and what it reveals about the company's push into advertising (2:39). We also dive into Meta's plan to use AI chatbot data for ad targeting (12:59), and Paramount's acquisition of The Free Press, with founder Bari Weiss set to lead CBS News as editor-in-chief (16:14). Then, Digiday's Seb Joseph and Ronan Shields join the show to discuss The Trade Desk's growing challenges (21:50).

On this week's Modern Retail Podcast, senior reporter Melissa Daniels is joined by executive editor Anna Hensel. First they discuss Affirm's new rollout with Apple Pay to provide its buy now, pay later services in store (1:09). Then they unpack the trend of paper coupons making a comeback in some retail environments, with Kroger announcing it has been bringing back paper coupons to help appeal to value-mined shoppers or those who aren't comfortable with more digital savings programs (9:49). Then, on this week's featured segment (18:19), Hensel is joined by Digiday's senior marketing reporter Kimeko McCoy to talk about the rise of retail media. Retailers are in search of more ways to grow revenue, and they are enticed by the size of Amazon's business. So, more of them are looking to build their bonafide media networks. Hensel and Kimeko discuss what is fueling the rise of retail media, what the big challenges are that brands and agencies are facing as they try to sift through what retail media networks make sense for their particular business, and what it will take for more retail media networks to succeed.

This week's episode goes inside the search wars. More people are starting their online search with AI-powered chatbots and publishers are feeling the effects. To breakdown what AI search means for publishers (15:22), Digiday staffers Jessica Davies, senior media editor and Sara Guaglione, senior media reporter, join the show. Also on this episode: Google won't have to sell Chrome after all (1:27), Apple plans its own AI-powered search engine (8:15) and publishers call to include Gemini in Google investigation (12:42).

Get ready for DMEXCO 2025! In this episode, Verena Gründel walks you through everything you need to know for two inspiring days in Cologne – from headline speakers and new formats to side events and insider tips.If you don't have much time, here are Verena's three must-sees at DMEXCO 2025:Discover fresh perspectives at the brand-new Thought Leaders SummitExplore innovation at the Commerce LoungeAnd don't miss The Brands' Trend Grand Jury, live at the CMO Summit. Bold ideas guaranteed!Essentials & OrganizationDates & Venue: September 17–18, 2025, Koelnmesse, Halls 6–8.Opening Hours: Wednesday 9:00–18:30 (booth parties run later), Thursday 9:00–17:30.Good to know: Your ticket doubles as a public transport pass and is automatically loaded in the DMEXCO app (hall plan, exhibitor list, full program, networking tools, and session recordings).Comfort upgrade: Additional restrooms, including unisex facilities, to avoid long queues. DMEXCO Summits 2025:DMEXCO Thought Leaders' SummitDMEXCO CMO Summit - powered by Digiday and W&VDMEXCO Commerce Summit in partnership with ShopifyDMEXCO Creators' Summit – supported by Social Match & VideoDays FestivalDMEXCO Creativity Summit – curated by DDA and empowered by KantarDMEXCO AdTech Summit DMEXCO MarTech Summit – system intelligence for modern marketingDMEXCO Retail Media Summit powered by BVDWCorporate Influencer Summit - co-curated by The People Branding CompanyNXTGEN Agency Summit – empowered by awork, Weischer.JvB, Brainsuite Come and visit our DMEXCO WorldsWorld of Tech (Hall 6)World of E-Commerce (Hall 7)World of Media (Hall 8)World of Agencies (Hall 8)Start-up Area: StartupValley “Start-up of the Year” Award + brand-new Innovation Stage (Hall 7) More new and beloved Formats:CMO Lounge: VIP Masterclass Leadership Lab, pop-up photo studio with Raimar von Wienskowski, and a live ice roll experience.Commerce Lounge: Networking sessions like the E-Com Meet-up with Laura Kremer, and the Female Leaders in Commerce Breakfast. And don't miss the E-Com Night celebration.Mobile.de bumper carsTuesday Pre-Show events: Online Ad Summit, OVK Executive Dinner, AMPLIFY Audio Café, MMA Premexco Connect, DMEXCO Eve by DoubleVerify, Limelight's Adtech Kick-Off Drinks, Global Media Leaders Dinner by Framen, DMEXCO Drinks from Via Nederland and more.Booth parties in Halls 6, 7 and 8 on Day 1 on WednesdayWednesday night Side Events: Ströer OM Club, Brands & Bubbles, Videoweek Cologne or and the Uncoded Dinner.30 years of BVDW celebrationDMEXCO Guided Tours powered by BVDWTwo packed days of innovation, networking, bold impulses, and memorable nights in Cologne await you at DMEXCO 2025. Be Bold. Move Forward.

This week's episode recaps what ended up being a messy summer, from corporate changeovers and AI existentialism to fresh competition for Google and a return to the TV bundle for streaming. Oh, and tariffs; we can't forget tariffs. As stated, the season was kind of a mess, and Digiday managing editor Sara Jerde joined the show to help make sense of the events that transpired and what they portend for the rest of 2025. Related stories: WPP has its next CEO – but what do clients make of the heir apparent? The coalition of the willing (and unable): publishers rally to wall off AI's free ride Google readies its last stand in latest antitrust trial The next browser wars are here — and AI wants the ad dollars too How tariffs have upended the back-to-school season

Leslie Morgan builds the infrastructure behind today's most influential creators, IP, and media  ventures, turning creative chaos into scalable, monetizable ecosystems. With 16 years of experience at the intersection of media, technology, and culture, Leslie is the founder of Every Problem Solved, a consultancy focused on content strategy, operations, format development, and  growth for digital-first businesses. She partners with creators, Fortune 500 brands, and media companies  to develop high-impact content, drive operational clarity, and scale revenue across platforms. Most recently, she served as Head of Digital for Mo Willems' Hidden Pigeon Company, a joint venture  with Stampede Ventures and RedBird Capital. Previously, as VP of Lifestyle Programming at Endemol Shine Beyond, Leslie generated $2 million+ in  revenue, oversaw all lifestyle and branded programming, and launched ICON, a global digital venture  with Michelle Phan. ICON hit 50 million monthly views across five countries within six months. As a consultant, Leslie has worked with top-tier clients including Hank and John Green's  Complexly (Interim COO), Spy Ninja Network (doubled team size and scaled six YouTube  channels), Lightricks (Facetune, Videoleap), The Chosen, and Canvas Media Studios, advising across  strategy, operations, and monetization. In 2025, Leslie produced the 1 Billion Followers Summit in Dubai, a first-of-its-kind global event  funded by the UAE government. She programmed 40+ sessions, worked with 100+ creators, and  delivered a flawless three-day experience for 15,000+ attendees—showcasing her ability to lead  complex, high-visibility events that merge culture, tech, and influence. She serves on the VidCon Advisory Board, hosted VidCon's main stage in 2023, and is a frequent  contributor to Ad Age and Digiday, offering insights on creator-led innovation and the future of digital  media. She lives in Long Beach, CA with her husband and daughter.

This week's episode recaps xAI's lawsuit against Apple and OpenAI (3:58), retail media's recent boom that could be a bubble (11:11), and publishers' push to usage-based pricing in their AI deals (15:23). Then (18:50) Digiday editors Seb Joseph and Michael Bürgi join the show to discuss how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access. Related articles: Why generative AI doesn't fit into a standard in-housing playbook – yet As AI alters cost of creative, indie agencies review how they charge clients WTF is AI ‘grounding' licensing, and why do publishers say it matters over training deals?

This week's episode recaps Meta CEO Mark Zuckerberg's personal superintelligence memo, the reported price Amazon is paying to license The New York Times's content and a check-in on the TV and streaming advertising upfront as negotiations wrap up. Then (18:51), Digiday senior media reporter Sara Guaglione and executive editor of news Seb Joseph join the show to share their reporting on a recent meeting between IAB Tech Lab, more than 80 publishers and AI giants including Google and Meta to discuss how publishers can respond to AI companies scraping their sites.

Ly Tran is the Founder of stiletto collective, established in 2021. stiletto is a minority, woman-owned business & creative~media cooperative. Her mission, along with her collective's, is to help brands of all sizes elevate who they are through creativity in media + data and authenticity in voice + content. Before creating stiletto, she was an essential part of building Proof Advertising. Under her tenure at Proof, the agency was selected as Ad Age's Small Agency of The Year, not once, but five times. For her ingenuity, innovation and individual contributions, she was also honored as one of Ad Age's Women to Watch and recognized by Campaign US's Digital 40 over 40. She has spoken at countless conferences: 4As's, Ad Age, ANA, AWAW (Ad Women for All Women), BOLO, CES, Digiday, DAA (Digital Advertising Alliance), MediaPost, Public Relations Society of America (PRSA), SXSW, US Travel's ESTO, and more.

This week's episode recaps what CBS's cancellation of The Late Show with Stephen Colbert says about the media business and takes a look at OpenAI's agentic AI offering. Then (24:20) Albert Thompson, head of digital innovation at ad agency Walton Isaacson, joins the show in a live recording from Digiday's CTV Advertising Strategies event to break down why the CTV ad industry needs to prioritize more native ad formats.

Creator Brandon Edelman stops by the Digiday Podcast to talk about his pivot to full-time content creation, how he strikes brand deals and life after TikTok (22:00). Also on this episode, Digiday platforms reporter Krytsal Scanlon joins co-hosts Kimeko McCoy and Tim Peterson to talk about Linda Yaccarino's exit from X, what WPP's new CEO means for the holding company's growth and how AI is shaping the next era of the browser wars.

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

Today in the business of podcasting: Google is now indexing Instagram, Ausha's Jennfer Han talks about a recent BBC Studios case study, Digiday looks at the creator industrial complex, and IAB Tech Lab is working on an intiative to monetize LLMs scraping content and give control back to publishers. Find links to every article discussed by heading to the Download's section of SoundsProfitable.com, or clicking here to head straight to the post for today's episode.

With over two decades of experience in the skincare and beauty industry, Tara specializes in building brands that move culture. Her work lives at the intersection of science, storytelling, and soul, and it is always anchored in results.She specializes in grit. Her dad is a third-generation pistachio grower in California, and that blend of artful curiosity, beauty, and serious hard work runs deep in her DNA. Today, as the Global President of Dermatological Skincare at Galderma (Cetaphil, Differin, Alastin, Benzac), she brings that same grounded tenacity to leading a portfolio of globally loved brands. She focuses on driving impact through innovation, advocacy, and breakthrough marketing.A California native now living in Switzerland, after a few unforgettable years in Paris, she brings a global perspective to brand-building. Her approach blends sharp market insight with emotional nuance and deep respect for local culture.She works closely with healthcare professionals to deliver superior outcomes that build trust, create value, and honor the deeply personal nature of skincare. Before joining Galderma, she led transformative work at iconic companies including Kendo Brands (LVMH), Too Faced, and Pierre Fabre, launching breakthrough campaigns and fueling growth across global markets.At her core, she is a builder. She thrives on mentoring future change makers, fostering collaboration, and creating bold, lasting brand value through curiosity, clarity, and purpose.She is also a frequent speaker and podcast guest, passionate about sharing insights on beauty, leadership, and brand-building at the intersection of science and soul.Val Vacante is an award-winning, creative catalyst and global innovator. As the SVP of Solutions Innovation at Dentsu, she uncovers cultural trends, commerce dynamics, and emerging technologies to shape next-generation product innovations, and solutions impacting the way people connect in the physical and digital world.Val is the product lead and innovator behind the Meta Global Messaging Alliance and Intelligent Messaging, Dentsu's first-of-its-kind full suite of end-to-end messaging innovations designed to accelerate 1:1 conversational messaging, AI-amplified assistance, and human connection – showcased at CES, SXSW, Cosmoprofs and featured in Digiday, MediaPost, Retail Brew and more.She is the co-creator behind Dentsu NXT Space, a co-space for rapidly realizing the future of AI, 3D spatial environments, and everyday technology in collaboration with Microsoft, LinkedIn and HeadOffice.space featured in PSFK's, “Best of CES,” Forbes, Fast Company, Digiday, Coindesk and more.Val is also the co-creator of ShopNXT™ — Dentsu's retail innovations focused on helping brands create more personalized shopping experiences increasing loyalty, sales, and customer joy. The ShopNXT suite of products has been named top product picks at CES by PCR Magazine featured in CNET, The Drum, PSFK, eMarketer, MediaPost, PCR among others.Additionally, Val architected and launched NXT Intelligence™ an innovation platform featuring 12 technology, innovation, and brand solutions designed to rapidly explore, evaluate and evolve business growth opportunities. Her latest work focuses on connected experiences, emerging technologies, gaming, retail and play.She is also the Founder of the strategy and innovation firm Collabsco; where she pioneered award-winning digital products and connected experiences across IoT, AR, VR, voice, robotics, and the first  connected play landscape featured in VentureBeat, The Drum, VRScout, and more.Her portfolio includes over 50+ brands including Microsoft, Hasbro, Mattel, Disney, Bandai Namco Entertainment, PepsiCo, P&G, Nestlé, Mercedes-Benz, MINI, Galderma, AT&T, Vodafone, Honeywell, Sleep Number, Dell, MERGE, WowWee and Virsix Games, among others.Val has been named one of the Top 25 Women in Tech by PCR magazine and Women in Tech Global Product Management Leader of the Year.

Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers. For Carly Carson, PMG's head of integrated media, this year's festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways: AI still needs a human infusion, Garbage in, garbage out and Ad dollars need to keep up with changing consumption habits.

Between panels and parties, creators like former bachelorette Rachel Lindsay are looking to get face time with ad execs, brand marketers and partners like Spotify. However, rather than coming to the Croisette to strike deals, they're playing a long game. Joined by Roman Wasenmüller, head of podcast business at Spotify, and Digiday Podcast co-host Kimeko McCoy, Lindsay pulls back the curtain on the creator at Cannes experience, monetization strategy and more.

A few years ago, Twitter Beach was one of the Cannes Lions International Festival of Creativity places to be. Nowadays, the beach and Twitter execs are harder to find. Instead of the flashy fireside chats and branded lounges, X's execs are found behind closed doors, quietly courting marketers and media buyers against a backdrop of lawsuits, Global Alliance for Responsible Media (GARM)'s disbanding and political crosshairs. It's a clear sign that the platform's role in the ad ecosystem– and culture overall–has dramatically shifted. In this episode of the podcast, platforms reporter Krystal Scanlon joins host Kimeko McCoy about Twitter, now X, and what its retreat from the Cannes beachfront says about its relationship with advertisers, as well as TikTok's head in the sand mentality around the ban.

If there was any doubt that everything is an ad network, this year's Cannes Lions Festival of Creativity proves otherwise. To Peggy McCann, chief media officer at GSD&M ad agency, all signs point to one thing: retail media networks aren't going anywhere anytime soon. It's a tall order, but perhaps fits within the expectations of Cannes' pageantry. For media planners like McCann, the question is: is the Cannes flash enough to attract ad spend?

On this episode of the Digiday Podcast, Patricia Corsi, chief growth officer at Kimberly-Clark, joins hosts Kimeko McCoy and Tim Peterson to kick off Cannes Lions 2025. Corsi shares her approach to Cannes and how she's sifting through AI hype chatter to get to the real talk of Cannes. This episode marks the start of Digiday's daily podcast coverage from Cannes. Tune in every day this week for fresh conversations with marketers, media execs and creatives on the ground.

Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding. Find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding. Find links to every article mentioned right here on SoundsProfitable.com

Today we're talking about LINKTOK: Why LinkedIn Is the New Frontier for Creators with special guest Brendan Gahan.Brendan Gahan is the CEO & Co-Founder of Creator Authority, the first LinkedIn influencer marketing agency.A pioneer in the creator economy, Gahan has been doing influencer marketing since 2006, launching one of the first YouTube/creator partnerships.He drove innovation with early TikTok branded hashtag challenges and influencer partnerships for the Obama administration, the Olympics, and numerous Fortune 500 brands.Gahan contributed to two agency acquisitions, including the sale of Epic Signal, which he founded, to Mekanism, where he became Partner & Chief Social Officer. Mekanism was then acquired in 2022.His accolades include Forbes 30 Under 30 (Marketing & Advertising), LinkedIn's Top 10 Voices in the Creator Economy in 2022, and Digiday's Digital Video Agency of the Year for Epic Signal. Campaigns he led have won multiple industry awards, including One Show, Shortys, Effies, and Cannes Lions.Gahan sits on the VidCon advisory board and advises and invests in creator economy startups.In our conversation, Brendan breaks down LinkedIn's unique advantages for creators, how they can succeed on the platform, and offers a peek into how LinkedIn's algorithms work. We also discuss growth tactics and predictions you'll definitely want to hear.LINKS:⁠creatorauthority.co⁠linkedin.com/in/brendangahanFOLLOW:⁠Linkedin.com/company/the-furious-curious⁠CREDITS:Hosted and produced Britton Rice, along with Alex Detmering, David Harper, Nicole Lazar, and Alexander Woell. Our original logo is by Nate Betts.©2025 The Furious Curious

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com

Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart.You can find links to every article mentioned right here on SoundsProfitable.com

Digiday senior reporter Sam Bradley joins the show this week to recap the highs and lows of last week's Upfront Week presentations in New York City, two major pay-TV and internet providers' merger plans and Microsoft's decision to shut down its demand-side platform. Then (19:45) Horizon Media's president of global investment David Campanelli breaks down the state of play as TV and streaming's annual upfront ad marketplace gets under way.

While carrying the “ethos” of a Marketing Technologist to many enterprises, He's always possessed a firm understanding of how technology has continued to transform the discipline of Marketing while disrupting today's conventional consumer engagement models. Over that past 20+ years his communications experience ranges from African American, Hispanic, LGBT, Asian American, Arab American, Indian, Boomers, Millennials, Urban, GM to International.He's been an audience "segmentation specialist" for clients looking to enhance their brand positioning by rethinking and redefining their Go-To-Market approach. Some of them include the likes of Lexus, NYPD, Medline, State Fair, Spalding, HBO, MCD, LA Sparks, Game Show Network, Verizon Wireless, Clear brand under Unilever, Ford Division, Lincoln Mercury, Burger King, Colgate, HSBC, Time Warner Cable, Home Depot, AstraZeneca, US Marines, Pfizer, Novartis, Merck, and Hyatt Resorts.His vantage point is oriented around enhancing a clients' Brand building efforts through ROI driven programs that leverage unique consumer insights and deliver relevant customer experience. I've always thought outside the traditional framework to solving business problems because the only thing constant is EVOLUTION. He has also done guest speaking for Meltwater Social, MediaPost, Digiday, ThinkLA, CYNOPSIS, Adweek, and The VAB inclusive of live and virtual events.  In the past, he's participated in guest speaker series for NYU, Baruch, University of Maryland, University of Nevada, and Georgetown.  Tune into the  HYPERLINK "https://protect-us.mimecast.com/s/IvUyCwp2q2H2LpTVv9A2?domain=open.spotify.com" The Transient Identiti, podcast which chronicles the Voice of the Consumer.Other than Strategic Intuition and the Human Truths in Marketing, "gratitude" is one thing he value deeply in business. Meaning, being grateful for how open-minded he's been to constantly challenge and even disrupt my own thinking!

Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, and British + European marketers are hedging their ad spend in the face of new U.S. tariffs. For links to every article mentioned, visit here on Sounds Profitable.

Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, and British + European marketers are hedging their ad spend in the face of new U.S. tariffs. For links to every article mentioned, visit here on Sounds Profitable.

On this week's episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google's U-turn, keeping its third-party cookies in Chrome after all and the ripple effects of its anti-trust case fallout. Also on this episode, Hillary Kupferberg, vp of performance marketing at Exverus Media, breaks down the art of the JBP (joint business plan) deal in retail media (18:58).

On the Digiday Podcast this week, hosts Kimeko McCoy, senior marketing reporter and Tim Peterson, executive editor of video and audio, discuss the ripple effects of President Donald Trump's tariffs on the marketing and advertising industry (18:20). To make sense of all the tariff talk, they are joined by senior marketing editor Kristina Monllos and senior reporter Sam Bradley. Also on this episode, Peterson and McCoy discuss big tech's antitrust trials, including the long-awaited ruling in Google's ad tech antitrust battle with the Justice Department, OpenAI's rumored X-like social media network and Netflix's latest earnings.

Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 

Today in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 

Sara Jerde, managing editor at Digiday, joins this week's episode of the Digiday Podcast to talk about Apple's $1 billion streaming TV loss, Ben & Jerry's ousted CEO and of course, Perplexity's proposal to buy TikTok the countdown to the ban continues. Also on this episode, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday Podcast to preview the hot topics likely to dominate discussions with publishers during the spring edition of the Digiday Publishing Summit (22:49).

In this episode of Pretty Powerful, we sit down with Aquila Mendez-Valdez, the visionary Founder and CEO of Haute in Texas, an award-winning PR and Marketing agency based in San Antonio. Aquila brings her wealth of expertise to our discussion, sharing insights from her impressive career that has taken her to speaking engagements across the US, Europe, and Asia. Her thought leadership has earned recognition in Forbes, Newsweek, The Telegraph UK, Digiday, and PR on the Go, alongside numerous TV appearances and podcast features. Join us for a masterclass in modern PR as we explore: Developing effective PR strategies for today's media landscape Integrating AI tools into your marketing plan Crafting compelling brand narratives that resonate with audiences Building a robust messaging framework for consistent communication And much more! Whether you're a seasoned PR professional or an entrepreneur looking to elevate your brand's visibility, Aquila's practical wisdom and innovative approach will equip you with actionable insights to transform your marketing and public relations efforts. Don't miss this opportunity to learn from one of the industry's most dynamic voices!

This week's episode of the Digiday Podcast covers recession fears and signals, and their impact on the market, how streaming networks are looking to scoop up YouTube creators for shows and Scope3's plans to pivot, bringing the ad tech company into the AI era. Also on this episode, Digiday platforms reporter Krystan Scanlon walks through the ever-looming TikTok ban, and how it could impact marketers, users and creators alike.

Google's long kiss goodnight with third-party cookies seems never-ending at this point, as the tech giant's cookie phase-out plans still remain unclear. Seemingly, Google's plan to ask Chrome users to opt in to cookie-based tracking is reflective of Apple's App Tracking Transparency (ATT) move a few years back. Sure, marketers have long since seen the writing on the wall with this. But, as the future of third-party cookies remains rather ambiguous, marketing and brand executives, including Rankin Carroll, global chief brand officer at Mars Snacking, have started eyeing partnerships and leveraging artificial intelligence to fill in the gaps, with an eye toward a cookie-less future. “We had what we had, and it was the norm for the standard for the industry,” Carroll said on a recent episode of the Digiday Podcast. “As we move beyond that, we're focused on innovating.” In talking with Digiday, Carroll laid out Mars' plans to scale its first-party data across brands like M&Ms and Snickers and the role partnerships play in scaling said plans. Carroll also talked about Mars' Super Bowl stunt and rehashed the company's plans to acquire the Kellanova family of snack brands.

What does it take to rise as a young leader in competitive, male-dominated industries? This week, Melissa Rosenthal joins me as she shares her inspiring journey from her meteoric career at BuzzFeed to her leadership role at ClickUp and her leap into entrepreneurship. As a seasoned marketer, Melissa reflects on the challenges of navigating transitions between industries and balancing her professional growth with personal resilience.We dive into her strategies for fostering self-awareness, creating a positive work culture, and overcoming the hurdles of being a young female leader. Melissa also discusses the unique dynamics of working alongside her husband and the valuable lessons she's gained from her experiences. Whether you're climbing the corporate ladder or pursuing entrepreneurial dreams, Melissa's story offers actionable insights and inspiration.Learn more about Melissa:Melissa Rosenthal is an award winning media and tech executive currently building Outlever. Previously, Rosenthal served as the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar, and VP of Creative at BuzzFeed. Her achievements have been recognized by Forbes' 30 Under 30, Business Insider's 30 Most Creative People Under 30, and Digiday's "Changemakers."With a passion for net new value creation, Rosenthal has always been focused on enabling brands to own the conversations they care about while reaching their ideal customers. This drive led to the co-founding of Outlever, a company that transforms brands into the #1 news source in their industry. Melissa's Links:LinkedIn: https://www.linkedin.com/in/melissarosenthal5/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Over the last year, marketers have been shelling out dollars to show up in sports, the supposed last bastion of monocultural moments and opportunity to get ads in front of a massive audience. There's been an uptick of interest in unconventional sports like pickleball, and women's sports. Streaming platforms like Netflix bet big on live sports in hopes to bring in more money from advertisers. Finally, since the National Collegiate Athletic Association (NCAA) approved its name, image and likeness (NIL) policy back in 2021, the lines between influencers and athletes is becoming more blurred. That said, it's getting more difficult for brands to stand out from one another as more advertisers flock to the space. That's true even for a brand as big as Verizon, according to Nick Kelly, Verizon's vp of partnerships. “We have to find something that we can own,” Kelly told Digiday. In this episode of the podcast, Kelly sits down with co-host Kimeko McCoy, senior marketing reporter at Digiday, to talk about its revamped sports marketing strategy, venturing into NIL deals and this year's Super Bowl plans. Interview begins at 19:16.

2025 is expected to be a hell of a year, if you ask the Digiday staff. After the whirlwind that was 2024, the new year seems to promise a cocktail of chaos and topics the industry can't escape. Or as Digiday managing editor Sara Jerde puts it, “2025 will be the year of the Twinkies, the cockroaches, TikTok potential ban, and third-party cookies.” Last year, several rocks were thrown in the water, ripple effects that'll shake out in 2025 with everything from mergers and acquisitions, a la Omnicom's proposed acquisition of IPG or BuzzFeed's sale of First We Feast, to the proliferation of the social media landscape and the TikTok ban. In this final episode of the year of the Digiday Podcast, host Tim Peterson, executive editor of video and audio at Digiday, is joined by Jerde and Seb Joseph, Digiday's executive editor of news, to discuss what marketers, advertisers and the media need to know to ring in the new year.

Hold on tight. The rollercoaster that was 2024 is finally coming to an end. Marketers may find themselves dizzy from the many ups and downs the industry experienced this year. 2024 saw more ads on streaming platforms, but also an ad price correction that favored ad buyers' wallets. There was also the generative AI boom (or bauble, depending on who you ask). Of course, there was Google's long kiss goodnight with third-party cookies, in which the tech giant decided to keep cookies after all but let users decide if they want to opt in or not. And who could forget the 2024 presidential election, the gift that kept on giving to news publishers. To help the industry make sense of this past year, this episode of the Digiday Podcast is a vignette-style look back at 2024. Hosts Tim Peterson, executive editor of video and audio at Digiday, and Kimeko McCoy, senior marketing reporter, revisit the biggest moments (and podcast episodes) of 2024. Here are the full episode interviews that they mention in the podcast: Third-party cookies are hanging on, but Epsilon says brand marketers should still focus on first-party data  Inside Dow Jones's AI governance strategy, with Ingrid Verschuren  Duolingo's head of global social strategy, Katherine Chan, talks about making unhinged content work and learning from mistakes  From scratch to slam dunk: New York Liberty's Shana Stephenson on building basketball team's brand and keeping fans in the game  A postmortem on this year's TV and streaming upfront ad market with UM Worldwide's Marcy Greenberger  How the Martin family went from part-time vloggers to a family of social media mavens  Digiday editors on Trump administration picks and the impact on the ad industry

Hey, it's Rick Jordan, and today on ALL IN, I'm joined by John Sampogna, a marketing genius and co-founder of Wondersauce. John's work with global brands like Samsung, Subway, and Brookfield has set the standard for innovative marketing strategies. In this episode, John and I dive deep into the world of brand storytelling, the pitfalls of relying too heavily on paid ads, and how building authentic connections with your audience creates lasting success. John also shares how Wondersauce evolved into a full-service agency, why embracing change is key for entrepreneurs, and how AI is transforming the future of marketing. If you're looking to elevate your brand, stand out in a crowded market, and truly go ALL IN, this episode is for you.#RickJordan #Podcast #marketingWe Meet: John Sampogna, Chief Executive Officer and Co-founder of WondersauceConnect:Connect with Rick: https://linktr.ee/mrrickjordanConnect with John: www.wondersauce.com Universal Rate & Review: https://lovethepodcast.com/allinwithrickjordanSubscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLINAbout John: John Sampogna is the Chief Executive Officer and Co-founder of Wondersauce, an agency specializing in brand storytelling, paid media, e-commerce, and digital experiences. With over 15 years of experience in digital marketing and advertising, Sampogna has created and led work for a wide range of clients from innovative startups to household names such as Samsung, Scott's, Brookfield, Golf.com, and Subway, amongst many others. Featured early in his career in Business Insider's “30 Most Creative People In Advertising Under 30”, Sampgona's insights have been featured in numerous media outlets, including Glossy, Adweek, CNBC, Medium, Yahoo, and Digiday. Today, he manages a team of over 100 creatives, strategists, producers, and technologists at Wondersauce, and is well-regarded industry-wide for his innovative approach toward digital marketing and brand storytelling.