Last September, The Athletic introduced ads to its business model for the first time (aside from podcast and newsletter ads that've been in the mix since the publication's origins in 2016). This opened a door to revenue diversification, something the subscriptions-centered business had been lacking. The path to profitability was originally set for 2023, and was later pushed back to 2025 after The New York Times bought the sports publication. To achieve this profit goal, The Athletic's chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers. Programmatic advertising, ticket sales, sports betting partnerships, and licensing intellectual property to streamers to produce documentaries and scripted series are all priorities for 2023, he said on the latest episode of the Digiday Podcast.
In this episode, our host Dal sits down with Clare Ritchie (SVP Global Head of Programmatic & Inhousing at Omnicom Media Group) to discuss the complexities that exist within the advertising industry. --- During the conversation, they discussed: --- ✅ Clare's journey into the advertising industry (from print to digital) --- ✅ The vital role of agencies to help simplify that complexity. --- ✅ Advice for newcomers into the advertising industry.
Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene's energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program. Timestamp: 00:01:11 - Who is Lynzee Horton 00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio 00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program 00:03:46 - What you need to know about the Reach and Frequency Program 00:05:36 - Lynzee's experience with the Reach and Frequency Program 00:09:25 - Helene's tip that impacted Lynzee the most 00:12:33 - Leveraging the free tools you have 00:16:40 - Growing your network 00:17:35 - Lynzee defines Programmatic Media to a 5 year-old 00:18:54 - What can improve in the program 00:20:44 - Why should anybody join the program 00:22:20 - Fun Fact about Lynzee Horton 00:23:40 - Words of Wisdom from Lynzee Horton Guest Information: Lynzee Horton LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.
Next in Marketing spoke to Insider Intelligence Principle Analyst Andrew Lipsman about what he sees as "the Third Wave" in digital advertising. Following upon the masssive category launches we've seen over the past two decades- first search and social - retail media is set to become a $45 billion category. That said, not every retailer is likely to be able to manage these businesses on their own, given how dominant Amazon, Walmart and a few other players have become. Lipsman predicts partnership and ad tech rollups as this category continues to surge in 2023. Guest: Andrew LipsmanHost: Mike Shields
T-Mobile's VP of media Kari Marshall explains why marketing in the telecommunications space is like Game of Thrones, how the company went from being nearly bought by another company to becoming the second-largest wireless carrier in the U.S. after acquiring Sprint, and why the brand has its own in-house agency.
Elayseah Woodard is a recruiting and talent acquisition expert, and she'll be talking about how to hire in the digital advertising space. This episode is perfect for you if you're a hiring manager or a candidate. Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah's dream job 00:03:55 - Defining recruitment to a 5-year old 00:04:28 - Difference between talent acquisition and recruiting 00:07:38 - Top mistakes a hiring manager is doing 00:10:33 - Benefits of working with a recruiter 00:14:12 - Tips for candidates 00:16:58 - Common mistakes she sees when talking to candidates 00:19:27 - What excites her in recruiting for the programmatic field 00:20:32 - How Elayseah knows the candidate is not a good fit 00:26:43 - When should they start reaching out to a recruiter Guest Information: Elayseah Woodard LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
ISBA and PwC rang alarm bells in 2020 about the complexity of programmatic. But increased transparency is making it easier to track impressions from start to finish. Plus: YouTube Shorts is taking on TikTok through a new revenue sharing model.
Next in Marketing, spoke with Jonathan Stringfield, VP, Global Business Research & Marketing at Activision Blizzard about the persistent knowledge gap in the marketing world regarding the opportunities that exist in gaming. Stringfield who recently published the book Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, also offered some real talk on Google's Stadia's failure and Netflix's gaming prospects. Guest: Jonathan StringfieldHost: Mike Shields
After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We'll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies. Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit's work experience 00:04:38 - Defining Ravit's job to a 5-year old 00:08:16 - What's affected by the Google cookie deprecation issue 00:11:49 - Where we stand on privacy on mobile devices 00:14:42 - Advise to people in the field to ensure the privacy of users 00:16:59 - Ravit's recommendation on dealing with providers that give fluff 00:18:50 - Addressing limitations in measurements 00:20:35 - 3 actionable insights 00:22:34 - A fun fact about Ravit Ross Guest Information: Ravit Ross LinkedIn | Email Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Welcome to another exciting season of Digital Marketing Musings with Gaia and Andreah. Stay tuned to dive into the latest trends and topics with us and our expert guests. Subscribe to be notified when new episodes drop!
Next in Marketing talked with Karthik Rao, CEO of Nielsen Audience Measurement about the company's new Nielsen One Ads product, which promises to bring far more clarity to TV ad buying, and finally fix the CTV frequency nightmare. Guest: Karthik RaoHost: Mike Shields
Next in Marketing talked to The Trade Desk Chief Client Officer Jed Dederick about why big media companies eventually give into programmatic selling for CTV, whether it will matter if the Feds break up Google, and how the company plans to further crack retail media. Guest: Jed DederickHost: Mike Shields
Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It's an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 00:00 - 00:12 “Reach the audience where and when they're consuming contents.” — Brian Urquhart00:13 - 00:31 Welcome to Peppershock Media's Marketing Expedition Podcast00:32 - 02:34 Brian's Bio02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix09:03 - 11:14 Welcome to the show, Brian!11:15 - 16:50 From television production to beginning his career in digital16:51 - 21:20 Programmatic connected Television21:21 - 25:45 Customization and personalization25:46 - 27:29 Data is the new oil27:30 - 31:16 The ability to see analytics31:17 - 32:02 Get organic produce and sustainably sourced groceries delivered at up to 40% off of what you would pay at the grocery store. Visit Misfits Market today! 32:03 - 37:44 Projections for 2023 consumer journey.37:45 - 40:33 Customer acquisition40:34 - 42:04 Reach out to Brian 42:05 - 47:07 How marketers can expand their audience's reach through pay TV47:08 - 51:22 Creating a seamless experience journey for the consumers51:23 - 52:40 Thank you, Brian! Enjoy your Marketing journey!52:41 - 53:27 Join The Marketing Expedition Community today!#ott #ctv #ottadvertising #ctvadvertising #digitaladvertising #digitalmarketing #digitalmarketingtips #business #marketing #advertising #branding #strategus
Guest: Nico Cerdeira (@nicocerdeira) Company: Failory Location: Buenos Aires, Argentina Background: Failory is a content side for founders, and Nico has led their team for the past five years. Their team has mastered their marketing, and their site brings in hundreds of thousands of unique visitors per month. They use programmatic SEO to make this happen, and we cover more of the details in this talk. Talking points (five-second version): The fundamentals of programmatic SEO How Failory reached 200k+ unique visitors / month with a team of one Ways to monetize a content site Lessons on how companies have found product-market fit Key takeaways (30-second version): If you're ignoring search trends, your business has no shot. You have to win attention in today's world. Search trends tell you where attention lives today. Programmatic SEO is about building thousands of pages to capture long tail search demand. You do this by keeping the structure of the page consistent and mapping information to that structure. You can learn a TON by observing people and companies that have won at programmatic SEO. Nomad List, Zapier, and Failory are three companies to study. Increasing prices is the best way to grow top line. This can be uncomfortable if you're starting out. Sponsorships < affiliate programs < subscriptions. All business owners prefer recurring dollars over transactional dollars. If you warrant sponsorship, use it to earn recurring revenue down the road. Lack of PMF is the biggest reason startups fail. If you want to save yourself time, money, and heartache, check this out. You want ruthless feedback instead of passive compliments. The best way to pre-sale is to justify demand first.
In the Sensei's Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today's episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Timestamp: 00:00:28 - Who is Nish Desai 00:03:06 - The challenges to face with Google's announcement 00:07:51 - Browser-based ID solutions 00:10:33 - How realistic is the browser-based ID solution 00:15:06 - The effect of this change on Nish's team's strategy 00:19:08 - Changes with traders 00:21:10 - An experience wherein he saw DEI being done wrong 00:23:00 - Fun facts about Nish Desai 00:25:41 - The latest book he read 00:26:37 - Advice for new people in the industry Guest Information: Seraj Bharwani LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
This week we are excited to welcome Julio Monzon to the Sensei's Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. Timestamp: 00:01:17 - Who is Julio Monzon 00:02:53 - Company culture 00:04:05 - Diversity within the company 00:04:21 - Does the way he runs the business affect recruitment? 00:06:34 - Employee engagement 00:12:15 - Explosive Growth 00:13:47 - Interview Questions 00:16:58 - DiSC Assessment 00:19:48 - Something Julio's most excited about in the industry 00:23:25 - A fun fact about Julio 00:24:15 - A place Julio visited that was unexpectedly amazing 00:26:05 - Julio's biggest what if 00:27:54 - What would you tell your younger self? Guest Information: Julio Monzon LinkedIn MonetizeMore LinkedIn | Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
This week on Next in Marketing, we looked at the biggest stories in media and advertising with The Rebooting's Brian Morrissey, including BuzzFeed's implosion and what it means for mainstream digital publishing's future. Brian also gave his take on how AI will and won't change advertising, and why he's still a bit crypto curious. Guest: Brian MorrisseyHost: Mike Shields
We welcome Nima Fallahi of GroupeConnect to the Sensei's corner. Nima is a Senior Programmatic Analyst at GroupeConnect, a full-service marketing company based in Boston, Massachusetts. In this episode, Nima and I discuss life as a programmatic media trader and what it's like when you first enter the programmatic media industry. We also take a deep dive into Nima's programmatic media journey. Timestamp: 00:01:33 - Nima's Introduction 00:02:44 - What is programmatic media? A simplified definition. 00:08:08 - Nima's programmatic media journey 00:15:47 - Challenges you may face in programmatic media 00:29:17- 3 Takeaways from Today's Episode 00:33:50 - Nima's 2 Wins and A Challenge 00:36:12 - Nima's Fun Fact 00:38:31 - One Thing Nima Wish He Knew Before Guest Information: Nima Fallahi- Senior Programmatic Analyst of GroupeConnect LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Propellant Media is a digital advertising and geofencing marketing firm, and Justin Croxton serves as the Chief Executive Officer of the business. He has worked in marketing for over ten years and has a profound grasp of digital marketing methods. Repellent media began as an agency with one employee six years ago and has since developed into a firm with eight figures in annual revenue. Following this, he became aware of the need for programmatic display and geofencing and began providing these services to an increasing number of customers. If you are a car dealership and you want to target customers who are currently in the market wanting to purchase a vehicle, geofencing is the ideal method to achieve so. The use of geofencing is to generate engagement and awareness as a solution to the problem that it solves, which is targeting someone based on their physical location, and the places that they go.Geofencing needs to be part of your marketing plan, it can be its own penicillin from a marketing perspective. Pushing people from multiple different places to be retargeted, increases the effectiveness of your overall marketing plan. The possibilities for applications are almost endless and many different applications can be used. They do stray away from e-commerce stores or SAS because geofencing is the top middle of funnel awareness, building engagement and not generating leads. They do event targeting for B2B. Brands that are presenting at conferences, car dealerships, or brick-and-mortar retail locations. You want to be able to measure the people who click on your ads from the geofencing locations and come back to your store.You should look for the audience that has the greatest, most specific goal, and then figure out how to reach them in a variety of various settings. According to Justin, they are able to restrict particular mobile applications and websites and even direct consumers to Facebook and Instagram after they have seen an advertisement on their own site. Monitoring the number of people who see the advertisements, click on those advertisements, and then visited their actual locations.If you think in terms of the top, the middle, or the bottom of the funnel, bottom funnels will typically be your Google Ads, maybe Facebook site retargeting. Geofencing may be some Google display keyword, or contextual search targeting in the middle of the funnel. The top of the funnel might be tv, radio, or print. Programmatic display is at the top of the funnel where you just want to let people know within your target audience that you exist. Put most of your money towards the lower funnel and layer what's going to continue to feed people down that funnel. Try to find that audience with the highest intent hit them in multiple different arenas, and that's what they're there to accomplish.The fact that advertising is concerned with inventory, finances, and communications makes it one of the most intriguing fields. The true talent of advertising creatives lies in their ability to tie it all together to create a cohesive message. Elevate your consciousness in marketing, geofencing, and OTT advertising and gain value for your business. In this episode:[02:26] When Justin started to focus on one area of geofencing advertising and realized there aren't a lot of people playing in the spaceThe type of execution that they had to do for themselvesHow easy it is to get into the digital marketing space[05:49] Having experience in a particular area and getting many clients in that spaceGrow an agency relatively quickly and offer a lot of different servicesBeing the solution to the problem that it solves and targeting someone based on their physical location[10:05] Being able to measure the people who click on your ads from geofencing...
Next in Marketing spoke with Hiroki Asai, Global Head of Marketing at Airbnb about why travel seems recession proof right now, and why his company is breaking conventional wisdom by leaning into brand advertising in spite of the ongoing economic uncertainty. Guest: Hiroki AsaiHost: Mike Shields
Who wouldn't want their work to be the best quality, right? So in this episode, I'll talk about the importance of QA and what to do during the holidays. Timestamp: 00:00:21 - Importance of having QA 00:01:28 - What is QA? 00:03:30 - Steps you should consider implementing TODAY 00:05:46 - The importance of being on the same page when it comes to deliverables 00:09:23 - How to setup QA 00:14:21 - The best thing to do after the campaign is launched 00:17:02 - Why you need a pre-holiday checklist for your programmatic campaign 00:20:32 - Helene's 7 things to ensure your campaign is set before the holidays 00:29:16 - “Do that extra step.” Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 7 Easy Steps To Prepare Your Programmatic Campaign Before A Holiday: #PeaceOfMind Checklist Programmatic Media Coaching Newsletter Sign Up Form Additional Resource: Template Media Map with QA Checklist Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Some of 2022's hottest audio topics included brand safety, contextual targeting, making podcasting a top tier player, and creative strategy. As we close out our 2022 On the Mic season, we thought it best to end on a subject that could potentially present a creative option for each of these topics: Programmatic Ad Buying.In today's episode, Lindsay Smith sits down with Bryan Barletta of Sounds Profitable fame and Jordan Bentley, Founder of Audiohook, to discuss how programmatic ad buying works, the evolutions in the technology, and why we shouldn't be afraid to embrace this emerging tech.For more information on Ad Results Media, please visit us at adresultsmedia.com and for a transcription of this episode, check out our blog! You can also follow us on LinkedIn, Twitter, and Instagram. Hosted on Acast. See acast.com/privacy for more information.
A study has come out showing the results of 1700 new podcasters, and 41% saw their new podcast as an opportunity for additional income, with 29% of those wanting to be their main source of income. There are people who will charge you THOUSANDS of dollars (in three easy payments) who will GUARANTEE a top spot in podcasts apps. They quote their listennotes stats (even when they know they are bogus, see video 1 and video 2) and promote affiliate products - not because they are good - but because they have the highest commission. I'm not them. Today I reveal the truth - even if it is not what you want to hear. So The Plan is Start a Podcast and Get Advertisers? Less than 10% of podcasters get the number of downloads per episode after 30 days to get a host ready from a "big sponsor." source Programmatic ads have a CPM that may be around $12 CPM (cost per thousand downloads) source The median number of podcasters is around 150 (per libsyn)and the average is around 1500. The median on Buzzsprout is 30. The aver CPM for Advertisecast is $24ish and they require 10,000 downloads per episode. source Please note, I'm not saying smaller shows with 1000 downloads an episode can't get a sponsor. With podcasting, it always "Depends" on your topic. If you DO have a hyper niche or hyper-local podcast you can charge more than the rates above. Bruce Chamoff from the NYC Podcast Network I first ran into Bruce when he invited me to be a speaker at his Podknow 2023 Online Event. I wanted to talk to Bruce because I don't see eye to eye on some of the things he does, and I wanted to no more. One was having a network where the topics weren't related. Brice started the NYC Podcast Network back in 2005 (it was the Long Island Podcast Network back then). He has slowly broadened the scope and plans on rebranding it to the Global Podcast Network. Bruce is monetizing by having podcaster pay to be promoted on his site, which gets 20-25 thousand unique visitors a month. That would put him in the top 20% (Source). You can join for free or pay a small monthly fee to be featured on the site. Bruce monitors all the activity on the website so you can evaluate your traffic from the site and decide if it's worth the fee, or just stay with a free plan (or leave - I'm somewhat worried about having another site competing with YOUR website) Certain plans on the site allow you to link to our show on popular podcast platforms, as well as monetization links, and link to your website (which you can do on your own site for free). Bruce likens it to a social media site based around podcasting. What makes his site different is his level of categorization. You can sign up for free, try it, and check your stats to see if this works for you. My "Thanks Dave" Engagement Experiment For three weeks, I swapped out my typical School of Podcasting Advertisement and askws people if they felt I had given value over the years (and they had never joined the School of Podcasting) if they would give some of that value back by going to www.schoolofpodcasting.com/thanks Six people said "Thanks" and gave some value back (Ranging from $5-$25). Steve at Wayword studios Letitia Evans James Cridland From Podnews Craig Wealand from Ingles Podcast DR from Mouthy Broad Media Try Price from Front Porch Studios If you take 6/1500 that is .04% (not 4% POINT ZERO 4) I've mentioned in the past that I've heard the VERY popular show Radiolab do a "Fundraiser" type episode trying to get UP TO 1% of their audience to donate. When I've spoken to other people in the industry, a good engagement level is 2-3%. If I count the people who are Patrons and Students, I'm somewhere near that ballpark. Mentioned in This Episode Building a Podcast Network Behind the Scenes of the Trek.fm Network How to Start a Podcast Network: The Good, the Bad, the Ugly Dave's Listener Survey Join the Live Focus Group For the School of Podcasting Question of the Month Where I Will Be
Programmatic advertising is a widely known term in marketing these days. At first, it sounds like an excellent opportunity of monetizing a podcast. But is it really what your brand needs? In this episode, Tom Hazzard explains how programmatic ads impact audience behavior and experience, which is actually not that great when implemented in most niche podcasts. Tune in as we peel back the curtain on programmatic ads to help you find much better ways to monetize your show and build a meaningful rapport with your listeners.Love the show? Subscribe, rate, review, and share! https://podetize.com/how-to-leave-a-review/
“I have to remind people… Let's just say audio or digital. Audio, in general - it's a perishable media.” Once the opportunity to monetize on audio is gone, it's GONE. That can sound pretty scary if you're new to podcast advertising, but the CRO of SoundStack, Rockie Thomas, believes programmatic ads can capitalize on optimization in real time. In our newest episode of The Podcast Advertising Playbook, Heather Osgood and Rockie Thomas discuss: Programmatic ads & the different ways to work with them The power of personal endorsements Dynamically inserting ads vs. embedding ads Certain safeguards you'll find with programmatic ads Ad choices Rockie advises against Ways to educate people in the podcasting space If you're looking for a place to start with programmatic ads, you've found it. Ready to learn more? Check out our blog for more podcast advertising tips. If you get value from the content, please consider subscribing and leaving a review! You can also follow us on social Twitter - @truenativemedia Instagram - @truenativemedia YouTube - True Native Media LinkedIn - Heather Osgood | True Native Media | Podcast Advertising Playbook
In this episode, we discuss everything you need to know about Hifi agency – what they offer, their team's workshop with Helene. Also, we talk about the programmatic activation, optimization boot camp, and complexity of the media landscape. Timestamp: 00:01:10 - Who is Hunter Young 00:03:11 - How long has HIFI been around, and where did that name come from? 00:06:30 - Hunter Young's definition of his work for a 5-year old 00:08:01 - The founding principle of HIFI 00:08:42 - What the media landscape looks like for financial services today 00:14:17 - 3 things you see with clients before they work with you and what they look like after working with you 00:18:22 - Hunter's measurement of success 00:21:07 - Expanding programmatic efforts for Hunter's clients with the help of Helene's workshop 00:22:59 - Live testimonial to Helene's workshop 00:30:44 - One fun fact about Hunter Young Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Program - Listeners get a 10% discount with code podcast10 Hunter Young Website | Email Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
On this episode, Kyle Poyar, Operating Partner at OpenView shares 11 rules to grow faster with low cost customer acquisition tactics using real-life examples from leaders like Calendly, Loom, Notion and Webflow. Viral products not only sell themselves but they market themselves, too. The fastest-growing companies generate 2x as many new sign-ups from product referrals compared to everyone else. Even if your product isn't inherently viral, it pays to make customer-assisted marketing a pillar in your growth strategy. Specifically, Kyle shares: - How to reduce CAC. - How to treat your marketing as a product that offers real value to users. - Why you should focus your marketing on user pain, not just buyer pain. - Programmatic “how to” templates, free sidecar products, and social features. - Standard content vs. product education and docs. - How PLG can reach customers in atypical ways. - 3 steps to drive virality. - Tried and true strategies to add virality through community and word of mouth. - To optimize your marketing, look closely at product activation. Learn more at https://tractionconf.io Learn more about OpenView at https://openviewpartners.com/ #product #marketing #innovation #fundraising #fintech This episode is brought to you by: Zendesk makes it easier to support your customers with customer service, engagement, and sales CRM solutions. Qualifying early-stage startups can get 6 months free of Zendesk Suite and Zendesk Sales CRM. Go to zendesk.com/startups to apply now. Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI. Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com
I've been in the SEO world for 13 years......and this conversation with Allison Seboldt (Twitter here, creator of PageFactory) BLEW MY MIND.Show notes here -> https://doyouevenblog.com/programmatic-seo/I've heard of "programmatic SEO" for years--but only recently started diving in.And when I asked Twitter for "who should I learn programmatic SEO from," Allison's name was at the top of everybody's recommendations!In this chat
Next in Marketing talked to Zefr co-founder and CEO Rich Raddon about how his company became and accidentally leader in brand safety technology, and what lead Zefr - which was born as a YouTube ad buying firm, to purchase an Israeli startup that was looking to fight disinformation after the 2016 elections. Guest: Rich RaddonHost: Mike Shields
Today we're joined by Cedric Cocaud, the chief engineer of the Wayfinder Group at ACubed, the innovation center for aircraft manufacturer Airbus. In our conversation with Cedric, we explore some of the technical challenges of innovation in the aircraft space, including autonomy. Cedric's work on Project Vahanna, A3's foray into air taxis, attempted to leverage work in the self-driving car industry to develop fully autonomous planes. We discuss some of the algorithms being developed for this work, the data collection process, and Cedric's thoughts on using synthetic data for these tasks. We also discuss the challenges of labeling the data, including programmatic and automated labeling, and much more.
In this episode we interview Advertising Expert Hélène Parker to talk about a niche market of advertising known as Programmatic. She is recruiting and training people to be successful from the ground up without any experience in the field. --- Support this podcast: https://anchor.fm/koolkard/support
Ease into the holiday weekend with soundbites from the sidelines of the MM+M Media Summit, covering telehealth, programmatic buying and streaming. Plus, a health policy update on the midterm elections, the split Congress and what it all means for healthcare.Follow us on twitter: @MMMnews www.mmm-online.com
Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp: 00:01:55 - Who is Carlos 00:03:59 - Carlos' first role in the programmatic space 00:06:09 - Carlos' day-to-day life 00:08:21 - The importance of experimenting when it comes to programmatic activation 00:13:18 - How results are being measured 00:16:07 - An experiment with a completely different result than what Carlos was expecting 00:19:52 - How Carlos continue educating himself and pass it on to junior-level teams 00:26:43 - The programmatic community and mentorship 00:32:30 - The importance of understanding other channels 00:41:15 - One fun fact about Carlos 00:44:00 - Carlos' advice to his younger self Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Carlos Villanueva LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Gordon Crovitz and Steven Brill, co-founders and co-CEO's of Newsguard show how programmatic advertising has been funding billions of dollars worth of misinformation and what can be done about it.Further reading links:To learn more about NewsGuard and its work to help ad agencies and clients with brand safety against misinformation, visit NewsGuard's website: https://www.newsguardtech.com/solutions/brandguard/ Learn more about how $2.6 billion every year is unintentionally spent in programmatic advertising by brands to support misinformation sites, promoting everything from healthcare hoaxes to Russian disinformation about Ukraine: https://www.newsguardtech.com/special-reports/brands-send-billions-to-misinformation-websites-newsguard-comscore-report This explains why MediaPost named NewsGuard the advertising Supplier of the Year: https://www.mediapost.com/publications/article/370068/2021-media-supplier-of-the-year-newsguard.html This is NewsGuard's annual Social Impact Report: https://www.newsguardtech.com/special-reports/social-impact-report-2021For more information including about how Publicis makes NewsGuard protections available for its clients, please contact Sarah Brandt, Head of Partnerships for NewsGuard, at email@example.com. Follow NewsGuard on Twitter: @NewsGuardRating
Kinga Incze joins us today to discuss her community and discuss the importance of education and investing in yourself. She also shares about her ongoing course that's perfect for people from different levels, may you be a beginner or in the leadership team. Timestamp: 00:00:54 - Who is Kinga Incze 00:04:32 -Biggest thing about the Mediaspace Global Community 00:06:35 - Top 3 takeaways from the most recent networking event in Kinga's community 00:09:11 - “You should be in a room where you can absorb and impart knowledge” 00:11:52 - Importance of networking and reaching out 00:13:48 - The role of community and community builders 00:19:02 - Special Announcement 00:20:18 - The Well-Connected Leader Course 00:21:03 - If you're a leader, you need to hear this 00:23:40 - One fun fact about Kinga 00:24:16 - Words of wisdom from Kinga 00:26:20 - Connect with Kinga Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Kinga Incze Website | LinkedIn | Twitter Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
Next in Marketing talked to Brian Albert, who leads YouTube media partnerships & creative services teams, about how he's trying to convince TV brands that creators are investing in high production content just like some of the bigger streaming platforms - yet the resulting viewership and impact is even larger. Yet Albert acknowledged that he's fighting a perspective battle among traditional marketers about what constitutes 'quality' and 'premium.' - Albert also gave his take on what's driving the ongoing ad slowdown. Guest: Brian AlbertHost: Mike Shields
Episode SummaryHeather Osgood is the founder of True Native Media, a boutique podcast representation agency specializing in podcast advertising. With an extensive background in radio advertising and a love for podcasting, Heather has become an influential voice in the podcast advertising space. Today, Harry and Heather discuss how entrepreneurship has profoundly changed her, trends she has observed in the podcast industry, and her latest project: a transactional platform that allows customers to buy and sell podcasts.Episode SponsorFocusrite – http://pcjk.es/vocasterFullCast – https://fullcast.co/Key Takeaways06:26 – Heather Osgood joins the show to discuss her experience at Podcast Movement in Dallas and the challenges of managing and retaining a growing team as a small business owner14:37 – Business models that Heather likes to follow18:11 – How entrepreneurship has profoundly changed Heather20:27 – Moving to Florida and experiencing Hurricane Ian24:54 – Programmatic ads, consolidation and other trends Heather has observed in the podcasting industry29:46 – Programmatic versus dynamic ads and what companies look for in podcast advertising36:55 – Buying and selling podcasts? Enter: The Podcast Broker47:11 – What's next for The Podcast Broker54:38 – Harry thanks Heather for joining the show and lets listeners know where they can go to connect with her and learn more about The Podcast BrokerTweetable Quotes“One of the biggest challenges that I face is that it is still a very competitive job market. So making sure that your team members are all taken care of isn't always the easiest. I think one of the observations I've had recently is that we're still a small company. And so when you hire really talented employees - if they're ambitious and they're looking to grow - they're only going to be happy in that role for a year maybe. And then they've outgrown that role and there isn't anywhere else for me to put them.” (10:56) (Heather)“I love content creation. I love speaking. I really want, personally, to grow my thought leadership within the industry. And I can't do all of those things when I'm managing every single team member.” (15:05) (Heather)“In terms of the trends, I think that we've seen so much consolidation. Podcasting was created to be this very open source environment and we've had so many large companies coming in and doing so much consolidation. There's a lot of conversations right now about how these bigger companies - Spotify in particular - is really influencing the industry. I think that has been fairly significant. I do think it will be interesting to see how this recession/slowdown period in our economy is gonna impact that, if we see less acquisitions happen.” (25:19) (Heather)“Every medium is gonna have an audience that they reach strongly that is going to bring a certain type of customer. And, what advertisers tend to see with podcast advertising, in particular in podcast audiences, is the audiences tend to be early adopters, people who want to buy the newest thing out there. They tend to be higher income earners. They tend to be more educated. So those buyers are gonna be different." (33:42) (Heather)“We're really doing things in a very high-touch way right now. I want to make sure that the podcasts that we're selling are in a good place. I want to make sure that I understand the buyers. Right now it is in a very high-touch place, so I would say that on the roadmap certainly
Tech San Diego's Director of Comms, Sara Spiva, sits down with Alan Bush, VP of Strategy with Ignite Visibility to talk about Twitter and where to go if the app really does become unusable. Only 10% of Twitter accounts are responsible for 92% of the tweets on Twitter- What!? 33% of users are using it to connect to brands and companies- providing an authentic way to connect with individuals. So if the app really does become a brand liability, what's a digital marketer to do? In this episode of TSD Spotlight, we look at the potential fall of the 15th most popular social media site for B2B marketers, where we go from here, and whether Mastodon is a good alternative. If not Mastodon, what existing and functioning platforms should brands be using? About the Guest: UCSD instructor and expert consultant, Alan Bush is a premier digital marketing expert in the field. With over a decade of experience, Bush has held the Director role at multiple agencies, worked on hundreds of clients (both Fortune 500 and startups) as well as co-created and co-hosted two Internet marketing podcasts with international followings. At Ignite Visibility, Alan is Vice President of Strategy and works on some of the company's largest accounts, working as the head liaison with business development, operations, and the SEO team setting strategic direction for the company. Ignite Visibility offers Earned Media (SEO, Social Media, Digital PR, Email Marketing, CRO, Analytics, Content Creation & Promotion), Paid Media (Paid Search, Social Media Advertising, Native, Programmatic, Amazon Advertising) and Website Development and Design services. Named as San Diego Business Journal's #8 Fastest Growing Company in 2015 Learn more about how Ignite can help your business at https://ignitevisibility.com Producers for Tech San Diego Spotlight are Kevin Carroll and Sara Spiva. TSD Spotlight is recorded remotely and edited by Hypable Impact If you enjoyed this podcast episode, make sure to like, follow and share!
In the latest episode of our AdTech Heroes podcast, our host Dal sits down with Seun Odeneye, Manager Director at Matterkind, to discuss how he's helped build their programmatic team. --- During the conversation, they discussed: ---
Next in Marketing Vinny Rinaldi, Head of Media & Analytics at Hershey, the kind of marketer that has traditionally used TV advertising to reach - everybody. Over the the past few years the company has shifted a large majority of its spending to digital channels in search of more accountability. Yet the industry keeps throwing up more walled gardens - making this transition much more challenging. Guest: Vinny RinaldiHost: Mike Shields
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does the term “programmatic advertising” mean to you? Q2: Are you currently managing any programmatic advertising for your clients or brands? If so, what platform(s) are you using? Q3 What is your biggest challenge or frustration when it comes to programmatic advertising? Q4 Questions for Marc Poirier - What do you see as the best use cases for programmatic for Google advertisers? What are the biggest differences between traditional PPC and programmatic advertising? How to best leverage programmatic in a holistic way to augment existing social, search campaigns? And how to show impact? If GDN is already being used, what is the USP of other platforms that could be a differentiator for insisting on Programmatic? How can smaller advertisers onboard and activate data? If you have to choose platforms for programmatic, what are the factors you would consider for a specific type of business at a specific location selling a specific product assuming that the specific is “X” here and it can change with different scenarios? One Q I had was around embedding the Meta pixel or any other ad channel (LI, TW, etc) as a view-tag in CTV campaigns & RT those CTV view audiences via native social. Never done it but want to. Would that work u think? --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
Semafor launched on Oct. 18 with a business model that's entirely reliant on direct-sold advertising and event sponsorship revenue – a risky business in some eyes during the current economic climate. But the company's founding CRO Rachel Oppenheim is confident that her team's client-centric approach, which prioritizes “innovative” branded content and running ads against “experimental” editorial products, will be the wind in Semafor's sails, she said on the latest episode of the Digiday Podcast. Not only that, but focusing on the pockets of advertisers' budgets that are directed to corporate reputation building will help insulate the company from the ebbs and flows of consumer and product advertising, which for now, is not a priority in the sales team's selling strategy. Programmatic is also not a part of Semafor's advertising mix, once again, preferring to build relationships with clients that are hopefully long term, according to Oppenheim. While having launched with partners like Verizon, Mastercard and Pfizer, Semafor recently came under criticism for having gasoline manufacturer and distributor Chevron as an advertiser on the company's Climate newsletter in its second week, to which many criticized as tone deaf and irresponsible in the coverage of climate change. Oppenheim said post-interview in an email to Digiday that “advertisers have no bearing on our editorial coverage and we maintain a strict separation between news and third-party advertisement."
The programmatic field can be overwhelming and confusing at first. That's why we have Brandon Pollard in this episode to share his experience and expertise for people who'd love to get into programmatic but don't know where to start. 00:01:16 - Who is Brandon Pollard 00:05:35 - 3 important tips for people who are getting started in the programmatic world 00:13:58 - Getting to know Kortx from the inside 00:16:15 - The 3 pillars of Kortx 00:17:06 - What Brandon likes about working in Kortx 00:18:36 - Building connections with clients 00:21:48 - Visit Kortx's website 00:23:11 - A fun fact about Brandon Pollard 00:24:24 - Latest fun thing Brandon has done 00:25:54 - Words of wisdom from Brandon Pollard Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Brandon Pollard LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
As the U.S. midterm elections approach next week, there is a renewed focus on understanding the spending on and claims made in political advertising in digital channels, particularly on social media. But what is going on across the web, beyond the social media platforms? A https://techpolicy.unc.edu/wp-content/uploads/2022/09/UNC_CTP_Programmed-Political-Speech_final_corrected.pdf (recent report) from the University of North Carolina at Chapel Hill Center on Technology Policy found that as a result of restrictions on political ads instituted by major platforms ahead of the 2020 elections, political advertisers are increasingly turning to political advertising on other platforms. Programmatic advertising accounts for a substantial and increasing share of political advertising, they say, and more attention needs to be paid to this complex and confusing ecosystem of companies- large and small- that serve up ads on websites, apps, streaming services, and other digitally connected devices. This episode features a discussion with the report's authors, J. Scott Babwah Brennen & Matt Perault.
Next in Marketing spoke with Erica Patrick SVP, Director of Paid Social Media at Mediahub Worldwide about why platforms like Meta and Snap are suddenly struggling, thanks to Apple's new ID rules, and TikTok stealing everyone's thunder. Patrick also talked about the state of brand safety on social media, and whether marketers will ever be able to fully have control over where their ads run. Guest: Erica PatrickHost: Mike Shields
In this special bonus episode of Digital and Dirt, Ian Dallimore takes the podcast to the Big Apple for the DPAA Global Summit 2022. From the Lamar Green Room, Ian sat down with a wide range of speakers including Erika Wykes-Sneyd, Kathleen Hall, Paul Woolmington, and others! To learn more about this episode and see behind-the-scenes photos check out Lamar's blog linked here- Programmatic.lamar.com00:28 - Tim Rowe Chief Strategist at OneScreen.AI | Host of OOH Insider02:26 - Katie Zapata Vice President Brand Marketing at FreshDirect08:00 - Jonathan Gudai CEO of Adomni and Shoutable15:32 - Michael Provenzano CEO & Co-Founder at Vistar Media22:31 - Erika Wykes-Sneyd Global Vice President of Adidas web3 studio32:54 - Paul Woolmington CEO at Canvas Worldwide45:30 - Kathleen Hall Chief Brand Officer at Microsoft52:39 - Saami Bloom Founder, CEO, Exec. Creative Director at INDIVIDUAL
Vincent Edwards joins us today to share how he uses LinkedIn as a leverage tool in searching for your next job. Vincent talks about how LinkedIn can be a platform where you can be genuine, funny, and professional. Time stamp: 00:01:00 - Who is Vincent Edwards 00:02:09 - How Helene and Vincent met 00:03:22 - Iterations, Strategy, and Some Luck in finding a job on LinkedIn 00:05:31 - Vincents' first time being laid off 00:11:25 - What it's like being on LinkedIn every day, reaching out to hiring managers 00:18:13 - The LinkedIn post that got Vincent 50+ job interviews on LinkedIn 00:19:26 - Vincent's biggest lessons 00:21:28 - The reason Vincent chose his job now out of the 50+ job interviews 00:22:57 - A challenge in life where Vincent wishes he could've changed something 00:28:41 - A fun fact about Vincent 00:31:34 - Latest book Vincent read 00:35:10 - Words of wisdom from Vincent Edwards Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Vincent Edwards LinkedIn | Email Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn