Podcasts about programmatic

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX's Jon Morgenstern delivers a masterclass on navigating the creator economy, leveraging YouTube's cross-screen dominance, and using common-sense attribution to cut wasteful ad spend without harming the bottom line. Key Highlights

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

Entrepreneur and former Magnite Chief Product Officer, Adam Soroca, joins AdTechGod to discuss his journey building ad tech infrastructure, the evolution of programmatic advertising, lessons from Magnite's growth, and why AI-driven agentic workflows could fundamentally transform media buying over the next few years. Takeaways Adam shares his journey from Wall Street to founding nToggle and leading product at Magnite. Learn why AI is shifting from workflow automation to completely rethinking advertising infrastructure. Discover how proprietary data, buyer agents, and AI-powered orchestration will shape the future of ad tech. Adam explains why proprietary data and supply position will become the biggest competitive advantages as AI transforms programmatic advertising. Learn how future AI-powered buyer agents could replace traditional campaign workflows and create a more autonomous, outcome-driven advertising ecosystem. Chapters:00:00 Introduction to Adam Soroca01:51 From Wall Street to Building Products05:40 The Birth of nToggle and Traffic Shaping08:18 Startup Lessons and Trusting Your Convictions10:52 Inside Magnite's Product Evolution and CTV Growth14:23 Cannes Lions: The Biggest AI Trends in Ad Tech17:35 Why Agentic AI Could Transform Media Buying20:53 Rethinking Advertising Beyond Human Workflows22:08 AI's Impact on Creative and Agencies24:50 What's Next for Adam Soroca25:58 The Future of Data, Buyer Agents, and New Media Lanes32:32 Where Ad Tech Is Heading Next Learn more about your ad choices. Visit megaphone.fm/adchoices

Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.He shares his operational playbook for navigating the shift toward agency disintermediation, using data tools to balance buyer platform leverage, and re-engineering campaign asset placements to enable direct, in-unit e-commerce tracking.Key tactical themes covered:Unifying supply-side software pipelines via single-tag monetization architectures.Deploying programmatic data platforms to help independent publishers counter buyer leverage.Evaluating middleman markups and managing team shifts toward agency in-housing.Navigating digital real estate challenges as outbound search engine link clicks drop.Integrating direct purchase actions inside standard content ad slots.Robin de Wit is the Director of Product Marketing at Refinery89, managing universal monetization design and cross-platform infrastructure scaling for open-web digital networks.Connect with our guest:Follow Robin de Wit on LinkedIn: https://www.linkedin.com/in/robin-de-wit/Explore Refinery89: https://refinery89.com/Manage Performance Marketing Channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Connect with Host Dylan Conroy: https://www.linkedin.com/in/dylanconroy/

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's Sean Odlum explains how brands can leverage first-party CRM data and the Ads Data Hub, to bypass mobile-heavy biases and measure true impact across every screen. Key Highlights

As streaming behavior dominates the living room, Vizio's operating system has claimed the top spot in U.S. television sales by turning the home screen into an active search and discovery storefront. In this exclusive Cannes interview, Chief Revenue Officer Mike O'Donnell explains how partnering with Walmart Connect allows advertisers to move beyond last-click attribution and track the complete customer path from initial TV exposure to final purchase. Key Highlights

I attended a performance advertising workshop hosted by Infillion MediaMath and it reminded me of something I truly believe: The best way to learn something is to teach it. So this July, I'm dedicating all of our content to one topic: Programmatic Performance Advertising. Predictive targeting. Identity resolution. Dynamic budget allocation. Attribution. And more. New content every week. All month long. About Us:  We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That's why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing — it's the full vault plus all future trainings, recordings, and guides. Access it here: heleneparker/com/library 

In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Director at Acast, and Nikola Small, Associate Director DV+ at Magnite, to explore the evolution of investment in digital audio and what's driving its growth in the programmatic ecosystem. Building on the themes from the IAB Australia Audio Summit in February this year, the conversation covers the growth in digital audio investment, and how an omni-channel approach is reshaping how buyers think about audio. The panel also discusses the measurement tools gaining traction, from brand lift and conversion tracking to market mix modelling, and what the industry needs to do to make audio an easier, more consistent buy. With examples from health insurance, creator-led campaigns, and always-on strategies, there is plenty there for those looking to add audio to the mix.See omnystudio.com/listener for privacy information.

A premium supplement brand saw retail sales jump 40% in six months after one strategic shift: switching from direct response TV to brand advertising. That single result changed 25-year media pro Peter Sengenberger's entire belief system. In this episode, Elena and Rob are joined by Peter Sengenberger, former demand gen and brand strategy lead at BambooHR. Peter explains why over-reliance on performance channels creates a "doom loop," why brand advertising builds what he calls "prepaid demand," and how his "depth of message" framework ranks media by the quality of impressions they deliver.  Topics covered: [00:00] Performance marketing's "doom loop" and the case for brand advertising [04:00] Supplement brand case study: 40% retail lift from brand TV [09:00] The true cost of over-optimization [13:00] Why TV earns the highest trust and completion rates [16:00] CTV skepticism: what is overpromised and why[18:00] Programmatic media and the algorithmic house advantage[20:00] What direct response teaches every marketer To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Ogilvy on Advertising by David Ogilvy: https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/dp/0887306667/Grow with Peter Substack: https://growwithpeter.substack.com/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Patrick Dolan, COO of the Out of Home Advertising Association of America (OAAA), joins Ari Paparo to discuss the rapid evolution of out-of-home advertising. From digital billboards and programmatic buying to retail media integration, CTV convergence, measurement challenges, and the growing role of AI, Patrick explains why out-of-home is experiencing renewed growth and how marketers can take advantage of its expanding capabilities. Takeaways OOH has grown for 19 consecutive quarters and continues to set revenue records. Digital OOH now represents 36% of total OOH revenue. Programmatic buying is making OOH more accessible to modern marketers. Retail media and OOH are increasingly converging around the path to purchase. Measurement standards continue to evolve with industry collaboration. CTV and OOH are creating new hybrid advertising opportunities. AI is improving workflows, planning, and campaign execution across OOH. National advertisers increasingly view OOH as part of omnichannel campaigns. Standardization and taxonomy remain key industry priorities. OOH benefits from strong real-world visibility and consumer attention. Chapters 00:00 Cannes Travel & AdTech Tuxedo Discussion07:18 Introduction to Patrick Dolan and OOH Advertising09:20 What OOH, DOOH, and Industry Acronyms Mean10:54 Current State of the OOH Industry12:11 Digital OOH Growth and Programmatic Adoption15:02 How Advertisers Buy and Plan OOH Campaigns15:58 Measurement Challenges and Attribution18:03 The Convergence of OOH and Connected TV19:48 Retail Media's Expanding Role in OOH22:11 Connecting In-Store and Out-of-Store Media24:11 AI's Impact on OOH Advertising26:07 AI, Automation, and Workflow Improvements28:03 Lessons from Digital Advertising's Early Days30:01 The Future of AI and OOH30:51 Final Thoughts and Closing Remarks Guests: Ari Paparo, Patrick Dolan Learn more about your ad choices. Visit megaphone.fm/adchoices

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights

In this episode of the Loan Officer Podcast, host Dustin Owen sits down with guest Marketing Mike, alongside producer Karina "Special K", for an in-depth discussion on the power and potential of programmatic marketing specifically tailored for mortgage loan originators, real estate agents, insurance agents, and title companies. Together, they break down how professionals in these industries can leverage advanced digital advertising platforms, such as Google and Meta (Facebook & Instagram), to reach their ideal audiences and generate high-quality leads. The conversation covers practical strategies for targeting referral partners, including the use of educational webinars and value-driven content to build trust and engagement. They also dive into the mechanics of retargeting, explaining how to stay top-of-mind with prospects who have already interacted with your brand online. Throughout the episode, Dustin, Mike, and Karina highlight several key takeaways for listeners looking to implement programmatic marketing in their own businesses. They stress the critical importance of developing compelling creative assets, such as eye-catching graphics and persuasive ad copy, to capture attention in a crowded digital landscape. The trio also discusses the value of niche targeting, encouraging professionals to define their ideal client profiles and tailor their messaging accordingly for maximum impact. Budgeting is another focal point, with realistic expectations set around the investment required to see meaningful results from programmatic campaigns. Importantly, the hosts emphasize that programmatic marketing is not a quick fix or a standalone solution. Instead, it works most effectively when used to supplement and enhance an existing referral-based business model. Success requires patience, consistent effort, and a willingness to test and refine strategies over several months. By combining digital marketing with strong relationship-building practices, mortgage and real estate professionals can create a sustainable pipeline of leads and long-term growth. TLOP's Originator Coaching:

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights

How can companies put ads in new places, but still get the user experience right? Smart TV home screens, like Samsung, are adding programmatic ads. Roblox will show ads to kids under 13. We look at the challenges and opportunities faced by platforms expanding their ad footprint.

As television viewership shifts, NBCUniversal is proving that premium IP like live sports and reality television can compete with digital channels by integrating advanced programmatic ad tech. Through initiatives like real-time AI context-scanning and the Performance Insights Hub, they are closing the data loop to deliver immediate, measurable outcomes across the entire marketing funnel. Key Highlights

Jörgen Wigh, CEO of Lagercrantz Group Lagercrantz Group has completed 90+ acquisitions over 20 years and never sold one. CEO Jörgen Wigh runs 85 niche B2B companies under a 22-person headquarters with no integration, no exits, and no value realization targets. This is Part 2 of 2. Part 1 covers the deal model, while Part 2 is the operating culture. Jörgen gets into how 85 autonomous companies are governed without a matrix structure, why this model exists almost exclusively in the Nordics, what makes a founder walk away from a signed deal twice, why Lagercrantz deliberately targets a 10% failure rate, and what he would do differently starting from scratch today. What You'll Learn How Lagercrantz governs 85 autonomous companies with 22 people at headquarters Why the person who sources the deal always stays on the board post-close Why the Nordic compounder model exists here and almost nowhere else What makes a founder walk away from a signed deal twice What a 10% deal failure rate looks like when it's working as intended Why building this from scratch today takes at least a decade How cross-border deals get done when the legal contracts run 30 pages instead of 300 If you want to know how your team stacks up against the discipline Jörgen described across both episodes, take the M&A Competency Assessment. ____________________ This episode of M&A Science is presented by DealRoom. DealRoom just launched the only MCP server built for Buyer-Led M&A™ — so your AI and your deal data finally work together. Connect Claude, ChatGPT, or Copilot directly to DealRoom and let your AI read your pipeline, analyze due diligence documents, and automatically write findings back.  See for yourself: dealroom.net/mcp ____________________ Episode Chapters [01:14] Introduction and Part 1 recap [03:54] Deal governance: go/no-go process and board sign-off [04:31] No handoffs: why the deal sourcer stays on the board post-close [04:59] HQ structure: 22 people distributed across geographies [07:05] Why so many compounder platforms come from the Nordics [07:23] The cultural reasons: flat hierarchy, financial transparency, equality [09:19] Nordic management style versus US hierarchy [13:53] Cross-border deal friction: SPA length and legal complexity [24:43] Programmatic serial acquirer versus roll-up [25:18] The 100-day plan question: when Lagercrantz uses one and when it doesn't [25:59] The Bergman & Beving spinout ecosystem: six listed companies [26:45] Jörgen's role at Bergman & Beving and how conflicts are managed [29:57] Geographic expansion: Germany, Netherlands, DACH, Northern Italy [31:30] Starting from scratch today: why programmatic takes 10 years [33:01] EPS as the true long-term performance driver, not stock price [33:52] The perpetual ownership model and why it attracts certain sellers [34:17] The founder who backed out twice, patience won the deal [35:36] Failure rate: targeting 10%, what drives deals off course

After briefly de-emphasizing targeted TV ads during the Discovery merger, Warner Bros. Discovery has rapidly rebuilt its infrastructure to offer clients unprecedented transparency and accountability. In this live recording from the GoAddressable upfront breakfast, learn how premium IP content is joining forces with sophisticated data waterfalls to challenge the dominance of walled gardens. Key Highlights

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts . iSpot CEO Sean Muller joins the show to break down their fundamental "Creative + Audience = Outcome" equation, the integration of their new AI platform Sage, and why the industry must prioritize trusted, neutral data over ongoing currency debates. Key Highlights

TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.

In the latest episode of the NDA podcast, Retail Media Age Editor sits down with Meredith O'Brien, Group Agency Director at MiQ, and Paul McGee, Head of Video at Goodstuff, to unpack exactly how programmatic advertising can meet the challenges posed by rapidly-shifting consumer behaviour.O'Brien and McGee dive into the complexity of the current media landscape, how advertiser outcomes are defined, and the challenges of solving for fragmentation, while also exploring the so-called 'collapse' of the funnel and how the advent of AI has upended the traditional customer journey.They then take a close look at a case study that shows how brands - not solely well-resourced, major brands but also smaller, nimble emerging brands - can reach consumers and resonate amidst this fast-moving landscape. Working with Goodstuff and MiQ, challenger men's grooming brand Dr Squatch managed to successfully land its message with its target young, male, urban demographic via YouTube and CTV.O'Brien and McGee also reveal how commerce data allowed them to understand exactly who the campaign resonated with and to link the upper-funnel messaging of the video campaign to retail sales.The conversation is a brilliantly detailed 'under the hood' look at exactly how an effective online video and CTV campaign is built and executed and how it can translate into measurable results for brands.Pulling back to look at the bigger picture, MiQ's Meredith O'Brien also explores the challenges of linking channels such as CTV to tangible ROI, how performance metrics can be brought into an awareness-focused ad medium, and how an openness to experimentation and innovation helps advertisers to stand out.

In this episode of the Programmatic Digest, Hélène Parker and Assetou Kone dive into the evolving role of AI in programmatic advertising and campaign optimization. The conversation explores how media buyers and traders can use tools like ChatGPT and Claude to streamline workflows, analyze campaign data more efficiently, and uncover deeper optimization insights. Hélène opens the session by reframing optimization as more than simple "bid up, bid down" tactics. Instead, she explains how successful optimization requires hypothesis testing, strategic thinking, and understanding how DSP algorithms redistribute spend based on performance signals. Using practical examples, she demonstrates how removing underperforming inventory can improve overall campaign efficiency by reallocating budget toward higher-performing placements. Assetou walks through the fundamentals traders need before introducing AI into their workflows, emphasizing the importance of understanding campaign objectives across awareness, consideration, conversion, and loyalty stages. She explains how campaign goals directly influence which metrics traders should prioritize and optimize toward. The heart of the workshop focuses on prompt engineering and practical AI usage. Assetou demonstrates how traders can use AI to analyze site lists, identify inefficient domains, generate allow/block lists, surface top-performing inventory, and extract geo-level insights tied to real-world audience behavior. She also highlights how combining AI-generated insights with industry knowledge creates stronger strategic recommendations for clients. Throughout the discussion, Hélène and Assetou address common fears around AI and job security, explaining why traders who learn how to leverage AI tools will become more valuable — not less. They close by discussing the future of agentic AI within DSPs and how automation can help traders spend less time buried in spreadsheets and more time focusing on strategy and insight generation.    

Gen Alpha has completely fragmented away from traditional TV, leaving advertisers scrambling to connect with kids and parents across YouTube, FAST channels, and gaming platforms.  This week, Mike sits down with Emma Witkowski, VP of Media Solutions at WildBrain, to unpack the massive market disconnect in children's media, the power of nostalgia in family co-viewing, and how upcoming privacy regulations like COPPA 2.0 are rewriting the rules of digital targeting. Key Highlights:

Our colleague, Hunter Noffsinger, an organizer with the Union of ConcernedScientists, crafted a three-minute public comment about the draft Plutonium PitProduction Programmatic Environmental Impact Statement (PEIS) that you can use asa model for your comments at the Thursday, May 14 th public hearing in Santa Fe. It willtake place from 5 to 8 pm at the Santa Fe Farmers' Market Institute at 1607 Paseo dePeralta and on MS Teams.

In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering at Anuvo, to discuss the evolution of ad tech and the industry's shift away from traditional identity-based targeting. With over 14 years in the space, Eric shares insights from his unique background working on both the supply side (monetization) and the buy side, explaining how balancing the needs of both publishers and advertisers has shaped his perspective on the ecosystem. The conversation highlights a major flaw in current programmatic practices: the over-reliance on fragmented user IDs, which Eric argues leads to low match rates and provides a massive "merry-go-round" for ad fraud. The heart of the discussion focuses on Anuvo's proprietary solution, the Intent Key. Eric explains why they chose to move away from tracking IDs to instead focus on modeling content and intent in real-time. By using language-based signals and custom intent models, advertisers can reach relevant audiences without the latency or privacy concerns associated with the "cookieless boogeyman". Manuela and Eric also dive into the complexities of CTV and in-app advertising. Eric shares why targeting based on geo-relevance (zip codes) and content genres is often more accurate than using unstable IPs or IDs, which he notes are only present in about 30% of CTV inventory. He stresses the importance of Supply Path Optimization (SPO) to ensure buyers are reaching real human audiences in high-impact environments rather than wasting budget on "refrigerator ads". They close the conversation with a look toward an "agentic future," where AI agents facilitate deeper strategic decisions, and Eric underscores the necessity for buyers to actively optimize their data points to ensure programmatic remains an effective, high-value channel.  

Tom Burke, Chief Revenue Officer of AI Digital, joins the show to break down the evolution of programmatic advertising, the realities of in-housing, and how AI is reshaping the media landscape. From his journey through AOL Basis and PMG to leading an AI native consultancy, Tom shares insights on fragmentation innovation and what it takes to stay competitive in today's ad tech ecosystem Takeaways Programmatic has become too complex for simple in housing strategies Fragmentation is a challenge but also a massive opportunity AI Digital Open Garden approach prioritizes flexibility across platforms AI is moving toward becoming the operating system of marketing Success in the AI era depends on identifying what makes you uniquely valuable Chapters 00:00 Introduction to Tom Burke and AI Digital 01:15 Tom's journey from Boston Globe to ad tech leadership 02:54 Why Tom joined AI Digital 04:13 What AI Digital does and its three core pillars 07:51 The evolution of housing programmatic 09:52 How agencies are adapting their pitches 11:30 The economics and challenges of in housing 13:25 How AI Digital supports brands and agencies 14:56 Key trends shaping the future of advertising 16:50 The role of AI and what is coming next Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Digiday senior marketing reporter Sam Bradley joins Digiday Podcast co-hosts Tim Peterson and Kimeko McCoy to break down Netflix's massive ad business glow up, and how the streaming giant is rewriting the streaming ad business playbook.

Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org's goal to encourage more conversation and less conflict.

“Podcast episode hosting used to be simple. You uploaded an audio file, generated an RSS feed, and distributed your show everywhere. That model still matters, but it is no longer enough for the modern creator economy.” In this Episode 660 of The Live New Media Show, from April 22nd, 2026, Host Podcast Hall of Famer and Former Libsyn VP Rob Greenlee shares a screen and microphone with Brendan Monaghan, President and CEO of Libsyn, to explore how podcast hosting is changing and what creators should expect from platforms in 2026 and beyond. This conversation gets to the heart of a major shift happening across podcasting and new media. Hosting companies are no longer judged only by whether they can deliver a clean RSS feed and reliable file storage. Creators now expect monetization, analytics, video support, workflow efficiency, AI-assisted publishing, broader distribution, and real help with audience growth. That larger shift frames the entire discussion between Rob and Brendan. Brendan explains that Libsyn still carries the legacy of being one of podcasting's earliest and most important hosting platforms, but the company is now operating in a far more complex environment. Brendan points to Libsyn's evolution from a technology-led hosting company into a broader creator platform that includes advertising and monetization infrastructure, especially after the company acquired businesses such as AdvertiseCast and Pair Networks. He argues that the modern hosting business must combine publishing, monetization, measurement, and simplicity for creators at every stage of growth. Rob pushes the conversation further by asking the bigger industry question: What should a podcast hosting company become now? That leads into a wide-ranging discussion about platform aggregation, creator workflows, newsletters, live events, merchandise, and the growing expectation that creators should be able to manage more of their media business from one place. Brendan makes the case that the future belongs to companies that can keep creators at the center while simplifying the growing complexity around distribution and monetization. A major part of the episode focuses on AI. Brendan breaks AI into three areas: how Libsyn uses it internally as a business, how AI can assist creators with production and publishing workflows, and how fully AI-generated content may affect the medium’s future. Rob adds a deeper perspective by arguing that AI podcasting is already becoming more competitive than many in the industry want to admit. The two discuss whether the market will ultimately decide what AI content succeeds, why “AI slop” may be too broad a label, and why trust and disclosure may become much more important as synthetic media becomes harder to distinguish from human-created work. The episode also dives into one of the most important strategic tensions in podcasting right now: RSS versus API publishing. Rob and Brendan both acknowledge that most creators care more about simple distribution than the underlying protocol, but they also recognize that this shift has major implications for openness, platform control, and long-term creator independence. Their exchange about Apple, Spotify, YouTube, and the shift toward more controlled video delivery models reflects a broader market reality: creators increasingly want to be everywhere, but the mechanics of getting there are becoming more fragmented and platform-specific. Another strong section of the conversation centers on video. Brendan says Libsyn intends to be a leader in video, while Rob raises a practical concern many creators are just beginning to feel: a show that works well on YouTube may not automatically translate well to an audio-first experience, and a show built for traditional audio may not fully satisfy video-driven discovery environments. That raises the possibility that creators will need to think more deliberately about format, audience expectations, and whether a single production workflow can truly serve all platforms equally well. The conversation becomes especially valuable when the two discuss metrics: Apple's HLS direction, and what streaming-style delivery might mean for podcast measurement and advertising. They point to a future in which the industry may move closer to actual listening signals rather than relying so heavily on download-based assumptions. If that happens, it could affect CPMs, ad sales, programmatic video advertising, and the broader economics of the medium. Rob also frames one of the biggest unresolved questions in new media today: If AI-generated shows become easier, faster, and more polished, what will human creators need to do to remain distinct and trusted? The answer that emerges from this episode is not panic. It is focus, transparency, stronger format thinking, and a deeper commitment to serving audiences with clarity and value. That makes this episode less about Libsyn alone and more about the future structure of podcasting itself. Topic Chapters and Timestamps 00:00 Podcast hosting is no longer simple 01:00 What creators now expect from hosting platforms 02:00 Brendan Monaghan introduction and background 03:00 Why Libsyn's legacy still matters 05:00 Hosting, publishing, monetization, and measurement 07:00 How Libsyn expanded its monetization business 08:00 Why creators should not need to leave Libsyn to scale 09:00 How monetization changed podcasting 10:00 Lowering barriers for creators to earn revenue 12:00 What the future hosting platform should become 13:00 Newsletters, live events, merchandise, and creator tools 15:00 AI and creator workflows 16:00 Brendan's three-bucket view of AI 18:00 AI-generated content and the “AI slop” debate 20:00 Why the market may decide what AI content wins 23:00 RSS versus API publishing 25:00 Simplicity and multi-platform distribution 26:00 Why RSS matters less to end users now 28:00 Open versus closed ecosystems 29:00 RSS innovation and slow adoption 31:00 Apple HLS and changing audio-video delivery 32:00 Platform control and the walled garden debate 41:00 Measurement, streaming, and actual listening data 43:00 Programmatic video ads and creative formats 45:00 Why video creators may need to think more like audio creators 47:00 Can AI help bridge the gap between formats? 49:00 Audio loyalty versus video momentum 50:00 The growing pressure on creators to win everywhere 51:00 AI Algorithms, the first audience for human content 53:00 Are AI-generated shows driving growth? 55:00 AI clone content and rising competition for humans 56:00 Why AI labeling may become essential 59:00 What Libsyn will focus on over the next 24 months 01:01:00 Audio, video, audience growth, and execution 01:03:00 Staying focused on core creator needs 01:05:00 Closing thoughts This episode answers key industry questions that creators, executives, and media strategists are increasingly asking: -What is Libsyn doing next under Brendan Monaghan? -How is podcast hosting changing in 2026? -Will video become a required part of podcast distribution? -What does Apple's HLS move mean for audio and video podcasting? -Is RSS still the future, or are APIs taking over? -How will AI-generated content affect podcasting, trust, and monetization? -What should creators expect from modern hosting platforms now? -Those questions are directly addressed in this discussion, making this episode highly relevant to search, social discovery, AI answer engines, and recommendation surfaces. Guest and Show Links Brendan Monaghan, CEO of Libsyn https://Libsyn.com Host Rob Greenlee and Show LinksNew Media Show: https://newmediashow.com/Rob Greenlee: https://robgreenlee.com/Trust Factor Lab: https://trustfactorlab.com/Adore Creator Network: https://adorenetwork.com/Podcast Hall of Fame: https://podcasthall.com/Rob Greenlee YouTube: https://youtube.com/@robgreenleeRob Greenlee LinkedIn: https://linkedin.com/in/robgreenleeRob Greenlee Instagram: https://instagram.com/robwgreenleeThe post Libsyn's Next Chapter: Podcast Hosting, Video, Monetization, RSS and API | Brendan Monaghan #660 first appeared on New Media Show.

Raise your voice on Thursday, May 14th from 5 pm to 8 pm about the proposedexpansion of plutonium pit production at Los Alamos National Laboratory, or LANL,annually from 30 to possibly 100 pits, or triggers, for nuclear weapons. The hybrid publichearing will take place at the Santa Fe Farmers Market Institute, located at 1507 Paseode Peralta, in Santa Fe.

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions against YouTube's audio audiences at scale for the first time. The deal connects YouTube to SiriusXM's broad ad sales infrastructure, which already spans Pandora and a wide network of podcast and streaming inventory.A new Radiocentre report, High Gain Audio, analyzed by WPP Media, finds that multiplatform audio advertising outperforms the all-media ROI average in both short-term and long-term campaigns. The report recommends that brands allocate up to 25% of total media spend to audio to maximize overall campaign ROI.The IAB Tech Lab has launched the Programmatic Governance Council, a new industry body designed to align business expectations and technical standards across programmatic advertising. Founding participants include major buy- and sell-side organizations such as Dentsu, Omnicom Media Group, WPP, Disney, The Trade Desk, and Mediavine.A growing number of content creators are launching their own in-house ad agencies, positioning them as faster and more platform-native alternatives to traditional intermediaries. Recent launches include Natalie Marshall's Expand Co-Lab and Max Reisinger's Camp Agency, part of a trend that Scalable traces back to Dhar Mann's Fifth Quarter in 2022.David's Bridal has invested in a creator ambassador program called Style Squad, which enlists both external influencers and internal employees to produce shoppable content across social platforms. The program, launched in January 2026, allows participants to earn commission on sales they drive rather than receiving flat fees.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Today in the business of podcasting: SiriusXM Media has become the exclusive audio advertising representative for YouTube in the United States, giving advertisers access to guaranteed impressions against YouTube's audio audiences at scale for the first time. The deal connects YouTube to SiriusXM's broad ad sales infrastructure, which already spans Pandora and a wide network of podcast and streaming inventory.A new Radiocentre report, High Gain Audio, analyzed by WPP Media, finds that multiplatform audio advertising outperforms the all-media ROI average in both short-term and long-term campaigns. The report recommends that brands allocate up to 25% of total media spend to audio to maximize overall campaign ROI.The IAB Tech Lab has launched the Programmatic Governance Council, a new industry body designed to align business expectations and technical standards across programmatic advertising. Founding participants include major buy- and sell-side organizations such as Dentsu, Omnicom Media Group, WPP, Disney, The Trade Desk, and Mediavine.A growing number of content creators are launching their own in-house ad agencies, positioning them as faster and more platform-native alternatives to traditional intermediaries. Recent launches include Natalie Marshall's Expand Co-Lab and Max Reisinger's Camp Agency, part of a trend that Scalable traces back to Dhar Mann's Fifth Quarter in 2022.David's Bridal has invested in a creator ambassador program called Style Squad, which enlists both external influencers and internal employees to produce shoppable content across social platforms. The program, launched in January 2026, allows participants to earn commission on sales they drive rather than receiving flat fees.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Joe Ligé, Founder & CEO, Culture Hive Media Group, explains why culture, not identity, drives performance in advertising. We break down cultural targeting, AI-powered ad relevance, and how brands can avoid “cringe” marketing moments. Plus: Meta vs. Google ad revenue, OpenAI's ad future, and Viant's latest acquisition strategy. Takeaways Culture Demographics Bad ads come from cultural blind spots Cultural relevance can be measured Brands should focus on rituals, communities, and moments Programmatic is shifting from “who” to “where.” Authenticity beats proximity Meta's growth is accelerating OpenAI ads are coming Chapters 00:00 Intro + Ari's tech meltdown 00:45 Guest intro Joe Ligé Culture Hive Media Group 02:03 What is Culture Hive Media Group 03:17 Origin story behind the culture, first advertising 05:42 Culture vs ethnicity explained 07:59 Rethinking targeting beyond demographics 08:46 Cultural cornerstones, rituals, communities, moments 09:56 How the Cultural Relevancy Score CRS works 12:22 Using AI to detect bias and bad ads 15:24 Authenticity vs cringe marketing 16:42 Case study Mountain Dew and gaming culture 19:01 How the tech and programmatic integration works 21:21 Culture first strategy and audience expansion 25:04 News Meta vs Google OpenAI ads Viant deal 49:32 Wrap up Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing next to offensive or harmful content can quietly erode consumer trust, and what marketers should do when it happens.Topics covered:[00:45] "Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes"[02:00] What counts as a brand safety incident?[04:00] How quickly does brand damage spread?[05:00] Which brands are most at risk?[06:00] Unsafe content versus negative content: there's a difference07:00] How to respond when an incident occursTo learn more, visit marketingarchitects.com/podcastResources: Grewal, L. S., Vana, P., & Stephen, A. T. (2025). Brands in unsafe places: Effects of brand safety incidents on brand outcomes. JMR, Journal of Marketing Research, 62(6), 981–1002. https://doi.org/10.1177/00222437251349522Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Major agencies are pulling back ad spend from The Trade Desk's OpenPath platform, citing concerns of hidden fees and lack of transparency. Meanwhile, TTD is shifting its payment model for identity providers, like LiveRamp and Experian. All said, The Trade Desk is facing a new set of rising tensions with agencies over transparency — and more importantly, programmatic control.

In this episode of the AdTechGod Pod, Eric Tilbury, Senior Director of Ad Operations and Product Solutions at Inuvo, Inc, shares his extensive experience in the ad tech industry. He discusses the importance of operational knowledge, the impact of AI on ad operations, and how building a personal brand can enhance professional growth. Eric emphasizes the need for human oversight in automated systems and the significance of transparency in advertising. The conversation also touches on the evolving landscape of ad tech and the role of social media in shaping industry narratives. Takeaways Eric Tilbury has been with Inuvo, Inc for over 13 years, showcasing loyalty and belief in the product. Operational knowledge is crucial for understanding what works in ad tech. Building a personal brand can significantly enhance professional opportunities. AI will streamline ad operations but requires human oversight for effective results. The ad tech industry needs to focus on educating buyers to improve decision-making. Quality in advertising is subjective and varies between buyers. Social media can be a powerful tool for lead generation and professional growth. Transparency in ad operations is essential to maintain trust in the industry. Automation in ad tech should not replace the need for human insight and judgment. Engaging in respectful dialogue on social media can foster positive relationships and knowledge sharing. Chapter 00:00 Introduction to Eric Tilbury and his 13-plus-year journey at Inuvo, Inc 02:30 The advantage of being in the weeds in ad operations 04:00 Why operational knowledge beats high-level strategy alone 07:50 From unknown to industry voice: Eric's social media journey 09:30 The e-bike experiment that sparked his content strategy 12:00 The 3 pillars of social media success: likability, knowledge, and controversy 15:00 Why respectful disagreement builds stronger authority 16:40 Fixing ad tech starts with smarter buyers 17:20 AI in ad ops hype vs reality 18:00 Why automation still needs human expertise 20:30 Black boxes, transparency, and trust in programmatic 22:00 Why AI should not fully control ad budgets 23:30 Predictions for automation in 2026 27:00 Programmatic pitfalls, ID fraud, and blind buying 33:30 Final thoughts and industry impact Learn more about your ad choices. Visit megaphone.fm/adchoices

If your patient acquisition strategy depends on last-click performance, you're missing the system that actually drives demand. In this episode of Ignite, Lauren Leone, Cardinal's Chief Growth Officer, sits down with Lisa Fisher, Associate Media Director, Paid Social & Programmatic Lead, to break down why programmatic should be treated as always-on infrastructure, not a short-term campaign. They share how healthcare marketers can use programmatic to build demand, improve performance across channels, and drive measurable growth over time. This shift is critical as competition increases and traditional channels hit saturation. You will learn: Why small programmatic budgets fail and what to do instead How programmatic increases branded search and organic performance The right way to measure impact beyond last-click attribution How to build full-funnel patient journeys with video and CTV If you want a more scalable and predictable patient acquisition strategy, this is the episode to queue up next. RELATED RESOURCES Connect with Lauren- https://www.linkedin.com/in/laurenthomasdigital/ Connect with Lisa- https://www.linkedin.com/in/lisaruthfisher/ How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ 2026 Healthcare Marketing Trends: The New Rules Redefining Growth  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2026/

Stefanie Beach is an award-winning digital marketing executive and the Founder and CEO of The Marketeer Group (formerly SMB Media Consulting). A veteran of the ad tech world with over 15 years of experience, she is widely recognized for her leadership in programmatic strategy and her advocacy for flexible, expert-led talent models.Under Beach's leadership, the firm rebranded from SMB Media Consulting to The Marketeer Group to reflect its expansion into a full-funnel marketing partner.Model: The agency is built on a "flexible talent" framework, providing brands and publishers with high-level media expertise (all staff are Director-level or above) without the overhead of a traditional large agency.Specialization: Beach oversees a team that specializes in Paid Search, Social, Programmatic, and Retail Media Networks (RMNs). In 2026, she has focused the firm on the transition from "GenAI hype" to "Agentic AI," prioritizing AI tools that drive measurable business outcomes.Growth: The firm's rapid trajectory earned it a spot on the Inc. 5000 list of fastest-growing private companies in America.Beach is the host of the industry-leading podcast The Digital Marketeer. On the show, she interviews top CMOs and founders about the evolving landscape of performance media, data privacy, and the "Movable Middles" growth framework. Recent episodes have focused heavily on navigating the fragmentation of retail media and improving the post-purchase consumer experience.Corporate Roots: Before founding her own company, Beach held senior roles at major ad tech and media firms, including PubMatic, MediaMath, Conversant, and Initiative (IPG).Work-Life Balance: A vocal proponent of "Human-First" leadership, she founded her agency specifically to challenge the rigid structures of the 9-to-5 world. She frequently speaks on her decision to refuse venture funding in favor of independence and her commitment to being a present parent while scaling a multi-million dollar business.Awards: She has been honored as a Stevie Award winner for Female Executive of the Year and received the Enterprising Women of the Year award for her contributions to the marketing community.The Marketeer Group & Professional LeadershipThe Digital Marketeer PodcastBackground & Advocacy

Joseph Lee didn't follow a straight path. After spending nearly a decade building a food marketplace, he walked away and started over. What came next was Supademo — an AI-powered product demo platform that scaled from zero to $5M ARR in three years, mostly through product-led growth. In this episode, we break down exactly how that happened.We get into: How Supa Demo hit $1M ARR in under a year  The SEO + LLM strategy that drove early traction  Programmatic content and competitor pages that convert  What “product-led growth” actually means in practice  Designing virality directly into the product  Why free users are a growth engine, not a cost center  Reverse trials and onboarding that removes friction  Using AI across engineering, sales, and operations  Real internal AI workflows (including automated follow-ups)  Why most teams struggle with AI adoption  The real moat in a world where everything is easier to build  How to think about pricing without over-optimizing  Why founders should stop overthinking and just start If you're building SaaS right now, this episode is a clear look at what's actually working in today's market — and what's already outdated.

We're getting back up to speed after a great time at the National HVACR Education Conference last week — so while we catch up, we're revisiting one of our favorite conversations from August 2025.In this inspiring episode, we sit down with Paige Knowles, better known as “All Trades Paige,” to talk about her journey from tech school student to skilled trades advocate, author, and industry trailblazer.We explore:• How Paige is breaking stereotypes and proving there's no gender to a job• Why introducing younger generations to the trades early matters more than ever• How her books and content are helping families embrace hands-on skills• The role of collaboration, education and advocacy in closing the skills gap• Her evolution from “Plumber Paige” to “All Trades Paige”Paige shares her passion for the trades and her mission to empower the next generation — making this conversation just as relevant today as when it first aired. Learn more at https://alltradespaige.com/.We'll be back soon with new episodes — thanks for your patience while we get caught up!------------------------------------------------------------

Eric Tilbury, Head of Programmatic at Inuvo, shares a candid look at programmatic advertising—how incentives shape outcomes, where campaigns go wrong, and how to buy smarter.  SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-what-are-your-really-buying-in-programmatic    In this episode, you'll learn: Why most buyers don't know where their ads are actually running How "good performance" can come from low-quality or fraudulent inventory Why humans don't click ads—and why that matters more than you think How to rethink programmatic as a branding channel, not just a performance lever Where AI helps in programmatic—and where human judgment still matters Why platform metrics should guide optimization, not define success Key takeaway: If you don't know what you're buying, your strategy is built on assumptions—and your results will be too.

At Marketecture Live, Ari Paparo from Marketecture Media joins Philip Inghelbrecht, Co-Founder & CEO at Tatari, Bill Murray, Head of Growth and Performance at Warner Bros Discovery, and Michael Reidy, Senior Vice President, Ad Sales at NBCUniversal. They unpack how streaming inventory is bought and sold, the balance between programmatic and direct deals, and why premium inventory often sits outside traditional programmatic pipes. The discussion also explores live events, automation, and how new solutions like Tatari's Upstream aim to reshape access to high-quality CTV inventory. Takeaways The U.S. TV ad market is ~$90B, with $60B still in linear and $30B in streaming Only about half of streaming inventory is programmatic, and much of the premium supply is sold directly Direct buying offers advantages like guaranteed inventory, brand safety, and fewer intermediary fees Programmatic excels in targeting, flexibility, and discovery of new audience opportunities Publishers view direct and programmatic as complementary, not competing channels Live events and moment-driven content create spikes that favor guaranteed direct deals Automation is reshaping direct buying, making premium inventory more accessible to smaller advertisers Tatari's Upstream aims to automate direct deals and bypass traditional programmatic layers The future of CTV will likely be hybrid, combining automation, data, and direct relationships Chapters 00:00 Introduction to the Marketecture Live discussion 00:21 Breaking down the $90B TV and CTV market 02:04 Overlap between direct and programmatic inventory 02:30 Publisher perspective on inventory strategy 04:03 Advertiser value targeting vs premium placement 05:03 Why direct and programmatic are complementary 06:07 Benefits of direct buying for brands 07:30 Brand safety, fraud, and cost efficiencies 08:40 The importance of publisher relationships 09:30 Live events and operational challenges 10:08 Peacock strategy and nowness content 11:35 Dynamic ad insertion vs linear pass-through 12:34 Audience behavior and shared viewing moments 13:14 Managing unpredictable live inventory 14:08 Introducing Tatari's Upstream platform 15:40 Automation of direct deals 16:00 Concentration of CTV supply among top publishers 17:04 Lowering barriers for new advertisers 18:15 How Upstream benefits publishers and buyers 19:45 Future roadmap and machine learning optimization 22:07 Performance vs brand programmatic vs direct debate 22:33 Growth of CTV and advertiser adoption 23:12 The future coexistence of direct and programmatic Learn more about your ad choices. Visit megaphone.fm/adchoices

Evgeny is the founder of SimpleX Chat, a private and secure comms protocol that has a radically different approach to the concept of user identity. We discuss how SimpleX's unique transport network assigns addresses to connections instead of endpoints, why MLS is flawed, the upcoming scalable channels feature to compete with Telegram, and how the network plans to sustain itself through a model where large channels fund infrastructure. No phone numbers. Private and secure. Open and scalable.Personal blog: https://www.poberezkin.com Official website: https://simplex.chatSimpleX on Nostr: https://primal.net/simplex SimpleX on X: https://x.com/SimpleXChat EPISODE: 196BLOCK: 941454PRICE: 1432 sats per dollar(00:02:56) Introducing SimpleX and why Signals model falls short(00:04:48) What is SimpleX? Sovereignty and trustless design principles(00:09:21) Privacy as prerequisite for speech and society(00:13:04) From messenger to scalable channels and Telegram comparisons(00:17:27) Content privacy vs participation privacy in large groups(00:23:30) Removing identity(00:24:32) Transport layer innovation: addressing connections, not endpoints(00:29:09) SimpleX Chat as first app and platform on the network(00:30:25) Agents, AI, and commerce inside messaging(00:32:43) Routers: resource needs and the trust model(00:36:14) Operator diversity and Tor comparisons(00:40:15) Packet level anonymity vs persistent circuits(00:41:39) Discovery and first contact: addresses, reply paths, UX(00:43:09) Groups at scale, MLS critique, and Signals approach(00:48:00) SimpleX groups today and upcoming channel relays(00:52:30) Verifiability, signed actions, and deniability tradeoffs(01:01:02) Authenticity for public speech in a deepfake era(01:02:01) Incentivizing infrastructure: beyond hobby servers(01:08:10) Why premium app models fail; web monetization analogy(01:11:00) Channels as websites: who pays and why(01:14:34) For profit vs nonprofit: incentives, governance, and scale(01:21:16) Consortium governance and resisting capture(01:27:41) Lessons from the web: speed, innovation, and standards(01:33:06) Privacy tech adoption realities and movement unity(01:34:36) Monetization mechanics: registries, naming, and smart contracts(01:39:54) Programmatic revenue sharing and prepaid credits(01:52:18) Choosing chains and assets: centralization vs volatility(01:55:09) Prototype first, prove market fit, then harden design(01:59:00) Motivation: restoring private communication at scale(02:00:12) Next steps: consortium, crowdfunding, and closingmore info on the show: https://citadeldispatch.comlearn more about me: https://odell.xyzmonitor the situation: https://citadelwire.com

Sign up to our FREE workshop on March 31st:  Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA) — from Pivot Tables to Prompts In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across multiple verticals, including political campaigns, retail, e-commerce, banking, and pharmaceutical brands. The conversation dives into the softer skills that often determine long-term success in programmatic, including active listening, observation, and understanding the internal structure of the organisations you work within. Assetou explains why knowing how a company operates and who influences decisions can dramatically improve how traders execute campaigns and support client goals. Hélène and Assetou also unpack the reality of agency work, including burnout, under-resourced teams, and the pressure traders face when managing dozens of campaigns at once. They discuss why deep work is essential for campaign optimisation, insights, and meaningful reporting, and why many agencies underestimate the time required to generate true strategic value from programmatic data. The episode also explores what resilience actually looks like for traders and buyers, from documenting your work and protecting yourself with clear communication to learning from campaign mistakes and using those lessons to grow stronger in the role. They close the conversation with thoughts on the future of AI in programmatic, highlighting how automation could relieve traders of repetitive tasks while allowing them to focus on insights, strategy, and deeper analysis.  

If you are treating programmatic like paid search, you are likely measuring it wrong and leaving growth on the table. In this episode, Evan, Cardinal's VP of Paid Media, and Lisa Fisher, Cardinal's Associate Media Director specializing in programmatic, break down what healthcare marketers actually need to understand about programmatic today. They unpack when it works, when it does not, and how to approach it without wasting budget. With deep experience managing multi-channel media strategies for healthcare brands, they share what separates inflated impression reports from real incremental growth. You will learn: • When to use programmatic after search hits saturation • How to measure success beyond last click attribution • What HIPAA, pixels, and BAAs mean for your strategy • How upper funnel investment lowers incremental CPA If you want a smarter, more scalable approach to patient acquisition beyond search, this is the episode to queue up next. RELATED RESOURCES The Search Plateau Problem: Why Healthcare Providers Need Incrementality Testing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-incrementality-testing/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Privacy First: Marketing Technologies That Prioritize HIPAA Compliance  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/ How to Reach Niche Audiences with 3P Data  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/reach-niche-audiences-3p-data/

In this episode of The Jason Cavness Experience, I sit down with Taylor Rae, founder of Rae Enterprise and the Success Club App, and a participant at Military Creator Conference. We talk about how marketing strategy, community building, and disciplined execution intersect for creators and founders. Taylor breaks down how she built Rae Enterprise around geofencing and programmatic display advertising, helping businesses target the right customers with precision. During the episode, she walks through a live-style demo explaining how geofencing actually works. Showing how businesses can draw digital perimeters around physical locations and serve ads directly to devices that enter those areas. We discuss the role AI now plays in marketing, how founders should think about automation, and why creativity still matters. We also explore the Success Club App.    Her platform designed to connect entrepreneurs and foster accountability-driven growth. As part of Military Creator Conference, Taylor represents creators who are turning marketing skillsets into scalable businesses. We discuss what creators often misunderstand about growth, how to build real community instead of vanity metrics, and why long-term positioning beats short-term hype. If you're a creator, founder, or marketer trying to build something sustainable, this conversation delivers practical insight. What We Talked About • Participating in Military Creator Conference • A practical demo of how geofencing works • Building Rae Enterprise through targeted marketing • AI's role in modern marketing strategy • Programmatic advertising and customer targeting • Launching and scaling the Success Club App • Community-building vs follower counts • Founder discipline and long-term positioning • Applying strategic thinking from poker to business Connect with Taylor Rae LinkedIn: https://www.linkedin.com/company/rae-enterprise-llc/ Instagram (Marketing): https://www.instagram.com/rae.enterprise.llc/ Instagram (Success Club App): https://www.instagram.com/our.success.club/ Military Creator Conference Website: https://www.militarycreatorcon.com/ Connect with Jason Cavness LinkedIn: https://www.linkedin.com/in/jasoncavness Instagram: https://www.instagram.com/thejasoncavnessexperience/ TikTok: https://www.tiktok.com/@jasoncavness Podcast: https://www.thejasoncavnessexperience.com  

In this episode of Next in Media, I sit down with Philip Inghelbrecht, Co-Founder and CEO of Tatari, to unpack why one of the most innovative companies in TV advertising has built its entire thesis on a contrarian idea: that programmatic CTV is the wrong tool for most of the television market. Philip walks through how Tatari operates as a full infrastructure holding company, combining a demand-side platform, a supply-side solution called Upstream, and a privacy and identity layer called Vault. From day one, Tatari has argued that unlike display advertising, connected TV is dominated by a small number of premium publishers, and that automating around them rather than through open exchanges is the smarter path forward. Philip breaks down the $30 billion US CTV market, explaining how roughly half flows through programmatic channels and how up to half of that programmatic slice is fraud or low-quality inventory. The premium inventory that actually drives results, including sports, tentpole events, and top-tier streaming placements, lives almost entirely outside programmatic pipes and has historically required massive budgets and manual negotiation to access. That is exactly the gap Upstream was designed to close. By building custom, direct integrations with the five biggest TV publishers, including Disney, Warner Bros., NBCUniversal, and Paramount, Tatari has automated that direct buying process end to end, giving a much broader range of brands access to premium TV inventory without sacrificing pricing control, brand safety, or transparency.   Key Highlights

In this episode of Programmatic Digest, Hélène sits down with Tiffany Wade, Media Director at Hunter Blue, for a grounded conversation on community building, mentorship, and leadership as a woman in programmatic and ad tech. Tiffany shares her path into media, from a psychology background and early career pivots to finding her footing through curiosity, asking better questions, and building relationships that opened doors. They talk about what it feels like to be "the only one" in the room, how to stay brave while navigating discomfort, and why finding your community matters, even if you have to build it or move toward it. The conversation also breaks down what mentorship really is, how to approach mentors with clarity, and why mentorship is a two-way exchange. Tiffany explains her servant-leadership approach to mentoring, how she helps mentees get self-aware about their goals, and why networks, resources, and honest feedback can accelerate growth. They close with encouragement for anyone feeling drained by work and life pressures, and Tiffany's reminder to protect your peace by understanding what actually replenishes you, not what self-care is "supposed" to look like.

In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today's programmatic-first world. Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms. Together, they break down what "integrated media planning" really looks like inside an agency — including how teams collaborate across departments, develop strategic client briefs, define audiences, and build media plans that align with both business goals and consumer behavior. Dominique also explains how tools like Resonate help planners create detailed audience profiles and uncover where target consumers are most engaged — supporting the philosophy of truly "following the eyeballs" across channels. The episode wraps with a thoughtful discussion on the role of AI in advertising, how teams are using tools like ChatGPT for idea generation and validation, and why human expertise and foundational planning skills remain critical as the industry shifts toward automation. ✨ And don't miss the YouTube vodcast version of this episode, where Hélène shares a live demo of the agentic DSP technology mentioned in the conversation — showing what the future of AI-powered media buying could look like in practice.