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In this episode, IB Talk sits down with Laird Rixford, CEO of ITC, to talk about the impact of COVID-19 on the insurance industry and the strategic opportunities and challenges the pandemic is presenting. Listen in as we discuss how technology is the forefront of the response to the changing insurance landscape, and how digital solutions can help insurers understand client behavior to improve customer experience.
In part 2 of Cake & Arrow/Coverager's report on Millennials and modern insurance, Becky and Laird discuss the report's ideas of how the industry could change to appeal more to millennials and whether that's a good idea. Plus, Laird shares a story about encountering a Insurance Happy Hour listener. Millennials & Modern Insurance: Changing the Way Millennials Think About Insurance (http://go.cakeandarrow.com/millennials-modern-insurance-report?utm_campaign=Millennials%20%26%20Modern%20Insurance%20-%20Report&utm_source=PRNewswire&utm_medium=PressRelease) Part 1: Price Matters (https://www.insurancehappyhour.com/46) Our episodes on Cake & Arrow's first Millennial report: Millennials & Insurance - Part 1 (https://www.insurancehappyhour.com/20) and Part 2 (https://www.insurancehappyhour.com/21) At a business dinner and someone mentions this podcast called '#InsuranceHappyHour". Them: "Ever heard of it?"Me: pic.twitter.com/Eax21KNpNO— Laird Rixford (@lrixford) May 14, 2019
A few years ago during an industry event, ITC’s CEO and Sr. VP of Marketing and Sales, Laird Rixford and Becky Schroeder, were bantering back and forth. Someone overhead them and said that they ought to record what they were saying. Now, they not only record it, but they have a regular Friday afternoon audio podcast called “Insurance Happy Hour”. In this vodcast, you’ll learn about where they get inspiration for topics, the importance of titles, and many other great tips for starting your own podcast. You’ll also learn why they have purposely separated this podcast from the company they work for. The post Insurance Happy Hour: A Behind-The-Scenes Look at Podcasting appeared first on Insurance Journal TV.
Agency Nation Radio - Insurance Marketing, Sales and Technology
What technology is worth the investment? How can we learn about technology from insurtech startups? Laird Rixford, president of Insurance Technologies Corporation (ITC) explains... Get more Agency Nation Radio here.
Agency Nation Radio - Insurance Marketing, Sales and Technology
What technology is worth the investment? How can we learn about technology from insurtech startups? Laird Rixford, president of Insurance Technologies Corporation (ITC) explains... Get more Agency Nation Radio here.