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When it comes to data and the privacy of the individual, where is the balance between the customer’s expectations and the company’s compliance with privacy regulations, not to mention responsibility to the consumer? In today’s data-saturated world, Aurélie sifts through the many priorities that are competing for a company’s attention—priorities that let privacy rights get pushed aside. As the Data Protection Officer for New York-based CDP mParticle, Aurélie Pols has spent much of her career applying her deep web analytics background to issues of consumer privacy. Aurélie is one of the most informed web analytics practitioners out there today, especially in the realm of the GDPR and the upcoming California Consumer Privacy Protection Act (the CCPA). As a European, she also brings the EU perspective and compares how Europe and America think very differently about consumer privacy—for historically significant reasons. We’re at a pivotal juncture for data collection and data analytics. Aurélie will challenge every marketer and executive to think about what we will or won’t do at this critical moment in our history. Will we perpetuate laws and practices that hurt consumers? Will we just focus on the money? Or will we find the balance between the data we collect and the rights of the people behind it? LINKS MENTIONED IN THIS EPISODE: PRISM- NSA Surveillance program Aurélie’s LinkedIn article about realizing her google email address caused her to be flagged by American Intelligence More about Madiran French wine MyPermissions.com Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson GDPR and Google Analytics: Google, you are not an island!: Aurélie’s LinkedIn article The Universal Declaration of Human Rights: United Nations, 1948 Piwik PRO: Capture each customer touchpoint between Desktop, Mobile and Secure Member Areas while staying privacy compliant. Designed for data-sensitive industries. The Times article on the cost of marketing Brexit to Europe; the largest marketing effort in England since World War II MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY: "Hope For The Future" by Paul McCartney ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for all the songs we refer to on our show.
Follow-up Mypermissions.org Onze tech-landbouwer Kris van Steenkiste is ook een podcast begonnen: Agrosound. David bouwt een Super Nintendo met een Raspberry Pi. Onderwerpen Kapaza stopt ermee! Kindles zijn niet meer hip. We gaan naar Mars! Het is officieel! In 5 'fases'. Vanaf fase 1 wordt het pas echt sci-fi met de bouw van een Deep Space Gateway! Geen internetverbinding, geen bouwvergunning! Wie zijn Vlaams huis grondig verbouwt of een nieuwbouw zet, krijgt daarvoor enkel nog de verplichte bouwvergunning wanneer hij de woning tegelijk ook 'internetklaar' maakt. Tips Maarten: Mactracker Toon: OpenEmu
Med en tekniktung vecka i bagaget och ett första intryck av nya iPhone 7 samlar sig panelen och diskuterar Sonys uppdaterade Playstation-konsoler, rätten att köpa en dator utan operativsystem och fulhack från Dropbox. Det snackas även trådlöst ljud då Johan just investerat i nya hörlurar. En fullmatad vecka om högt och lågt i teknikens underbara värld! Veckans ämnen Occupy HTML Magnus har köpt iPhone 7 (affiliate-länk) Johan har köpt Bowers & Wilkins P5 (affiliate-länk) Sony Playstation Event Playstation 4 Slim Playstation 4 Pro Rätten att köpa en dator utan OS Dropbox “hackar” OS X för att deras klient skall fungera som de vill IFTTT-recept för påminnelser om permissions MyPermissions.org En podd om teknik Hemsida Skicka feedback En chatt om teknik Donera Köp snygga t-shirts med EPOT-tryck Om oss Social media En podd om teknik på Twitter En podd om teknik på Facebook Jezper på Twitter Johan på Twitter Magnus på Twitter Tommie på Twitter