Podcasts about payperpost

When the first inklings of what we have come to call influencer marketing emerged in the late 2000s, Instagram, TikTok and SnapChat didn’t exist. Facebook was actually barely a thing at that point, because only college-tied emails initially earned access to the platform. YouTube existed, but web video was still complicated and cost-prohibitive for the masses. Influencer marketing back then was primarily focused on blogs and Twitter.  IZEA was the first company to force the issue on turning social media content into sponsored-message opportunities. The first iteration of its company name was actually PayPerPost. It launched in 2006 and offered bloggers everything from gift cards and free product to cash payment in exchange for a written post about experiences with its clients. In 2009, IZEA launched Sponsored Tweets, and the world of online content creators taking money for social media posts was off and running.  The social media pundits didn’t like it. And I was one of them.  I’ll explain why and how the conversation produced a philosophical spectrum for influencer marketing in today’s commentary. This episode of Winfluence, the podcast, is sponsored by Julius. I mention that software more than others in my book because it’s the platform I’ve been using for a few years now to find influencers, engage with them and manage campaigns.  Julius has powerful filters that let me drill down find just the gardening influencers in New England. Or the people who get excited about brick oven pizza. But it certainly also gives me the mega influencers and celebrity influencers I might need to help promote anything from stationery to toothpaste. And in most cases, it has contact information so I don’t have to go fishing to reach them. Oh, and they have their own audience health score to help you weed out ones with suspect audiences or engagement.  All the elements of campaign management are in the software, too. I love the fact I can assign a purchase price or value to every single social deliverable that is a part of campaign, automatically track it based on the influencer using our campaign hashtag, and get an ROI report for each element.  You know I wouldn’t say this if it wasn’t true -- You owe it to your brand or agency to do a demo of Julius today. Go to jason.online/julius and request one. That’s jason.online/julius. I first wrote about the influencer philosophical spectrum on Entrepreneur.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #134 of Six Pixels Of Separation - The Twist Image Podcast. This might be a little more controversial than normal. Chris Brogan is widely regarded as one of the leading Social Media Bloggers out there (he is also one of the co-founders of PodCamp). His Chris Brogan Blog is a top 100 Blog on Technorati and he is a Top 10 Blogger in the Ad Age Power 150 list. He recently displayed full disclosure and transparency when posting on one of his other Blogs, Dad-O-Matic, about a Kmart initiative where he was paid $500 for a Blog post. It caused quite the commotion online. Chris agreed to discuss the program and what trust means in this new media world on this episode of Six Pixels of Separation. There are a few Skype glitches, so apologies for the audio quality, but it's well worth the listen. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #134 - Host: Mitch Joel. Running time: 46:03. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Facebook Group - Six Pixels of Separation Podcast Society. In a perfect world, connect with me, directly, through Facebook. Check out the other Podcast, Foreword Thinking - The Business And Motivational Book Review Podcast. Foreword Thinking - Episode #11 featuring Michael Gerber - E-Myth Revisited and Awakening The Entrepreneur Within. The Road to Six Pixels of Separation – The Book – coming soon. In Conversation with Chris Brogan. Trust Agents book with co-author, Julien Smith. Crosstech Media. New Marketing Labs. Dad-o-matic. PodCamp. Kmart. Izea. PayPerPost. Advertising and Trust. Sponsored Post-Kmart Holiday Shopping Dad Style. Toys For Tots. Six Pounds of Sound: David Usher – ‘So Far Down'. Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #134 - Host: Mitch Joel. Tags: advertising blog blogging business chris brogan crosstech media dad-o-matic david usher digital marketing facebook facebook group foreword thinking google itunes izea julien smith kmart marketing mass media motivational books new marketing labs online social network payperpost podcamp podcast podcasting six pixels of separation skype social media marketing toys for tots trust trust agents twist image web 20