Podcast appearances and mentions of Chris Brogan

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

Welcome to another short and empowering episode of Monday Motivation, giving you a dose of inspiration as you head into your week... Today, we explore the inspiring quote by Chris Brogan that challenges us to define success on our own terms: "The goal isn’t more money. The goal is living life on your terms." Three key takeaways you can expect from this episode: How to define what "living on your terms" truly means for you — not based on society, family, or social media. The power of micro-adjustments: how small daily choices lead to big transformations. Why investing in support, tools, and community can accelerate your journey toward freedom. Listen in and discover how even one small action today can bring you closer to your dream life — however you define it. As always, I’d LOVE to hear what resonates with you from this episode and what you plan to implement after listening in. So please share and let’s keep the conversation going in the Dream Life Podcast Facebook Group here. Have a wonderful week

In this episode of Punch Out with Katie and Kerry, we welcome back Chris Brogan, Chief of Staff at Appfire, New York Times bestselling author of 10 books, and seasoned public speaker. Join us as we get into Chris's passion for street photography, travel, and creating photo books. In this episode we learned: How street photography differs from other kinds of photography. What camera gear you need to capture candid moments. The pluses and minuses of video recording on photo walks. How Chris's new love of photography has brought him back to the public library. Want to know more about Chris? You can find him at: Website: ChrisBrogan.com LinkedIn: @cbrogan This episode is sponsored by Chloë Forbes-Kindlen. Chloë helps teams like yours build and manage their business operating system in Notion. Punch Out with Katie and Kerry is the show that dives deeper into topics you care about. We don't ask the questions everyone else does. We get to the real insights (and the weird hobbies, the guilty pleasures, the secret side hustles...the good stuff)! We find out what really makes your favorite folks tick. Punch out with Katie and Kerry! Have a cool hobby or side interest you want to talk about on Punch Out with Katie and Kerry Let us know:  Website: www.punchoutwithus.com Email: punchoutwithus@gmail.com Hosts: Kerry O'Shea Gorgone (@KerryGorgone) & Katie Robbert (@katierobbert)

In this episode of The Fifth Quarter: Conversations Beyond The Xs and Os, we are thrilled to welcome Chris Brogan, a New York Times bestselling author, keynote speaker, and business advisor. Chris has made a name for himself by helping companies improve their business through better understanding of human connections and digital strategies. Join us as we dive into Chris's unique insights on building strong relationships in the digital age, the importance of storytelling in business, and how to leverage social media for authentic engagement. Chris shares his journey from humble beginnings to becoming a trusted voice in the business world, offering practical advice and inspiring stories along the way. Whether you're an entrepreneur, a marketing professional, or just someone looking to enhance your personal brand, this episode is packed with actionable tips and thought-provoking discussions that you won't want to miss. Twitter: @chrisbrogan Chrisbrogan.com

Jeff and Lason give a preview of their upcoming podcast episode with Chris Brogan

In this episode of ‘The ChatGPT Experiment', Cary Weston talks with Chris Brogan, a seasoned expert in integrating technology with human interaction.  With his rich tech experience and as a best-selling author, Chris shares his insights on how AI tools like ChatGPT can be harnessed as cognitive partners, aiding in everything from business strategies to daily tasks. Main Topics Covered:   The role of ChatGPT in today's technology landscape. Personal experiences and projects using ChatGPT. The future of programming languages and AI integration. Practical applications of AI in business and daily life. The human aspect of interacting with AI tools. Chris's personal journey with AI in lifestyle choices. Advice for college seniors and business leaders on AI adoption. Key Insights: ChatGPT as a Cognitive Partner: Understanding how ChatGPT operates as a cognitive tool that can augment human capabilities in various domains. Specificity in Communication with AI: The importance of clear and specific communication when interacting with AI to achieve desired outcomes. Practical Applications and Future of AI: Insights into how AI like ChatGPT is reshaping the landscape of business, personal life, and even the future of programming languages. Episode Index: [00:00:35] Chris Brogan's Introduction and Background [00:01:29] Chris's Curiosity and Origin Story [00:03:01] ChatGPT: A Data Firehose and its Implications [00:03:30] Understanding ChatGPT as a Cognitive Partner [00:04:26] ChatGPT's Learning Process and Limitations [00:05:17] Communication Nuances and Challenges with AI [00:06:17] Personal Project: Training ChatGPT for Custom Use [00:07:00] Importance of Specificity in AI Interactions [00:08:00] Chris's Experience with Global Communication [00:09:45] The Human Element in AI Interactions [00:10:32] Practical Uses of ChatGPT in Business and Daily Life [00:11:41] Developing a ChatGPT Clone for Personal Writing Style [00:13:16] Future of Programming Languages: Transition to Human Languages [00:15:06] AI in Enhancing Business Software and Processes [00:17:21] Solving Small Problems with AI [00:18:00] Chris's Experience with AI in Everyday Life [00:19:12] AI Integration in Business Development and Strategy [00:21:21] Everyday Office and Life Applications of ChatGPT [00:22:22] Chris's Personal Use of AI for Dietary Choices [00:23:33] Exploring AI Tools Beyond ChatGPT [00:25:40] The Future of AI in Humanlike Interaction [00:27:00] Advice to College Seniors on Using AI [00:29:30] Guidance for Business Leaders on AI Integration   About Chris Brogan: Chris Brogan, Chief of Staff at Appfire.com, is a New York Times bestselling author of ten books and a renowned international keynote speaker. With over 1000 speeches in 14 countries, Chris's expertise spans executive leadership, artificial intelligence prompt engineering, augmented reality, the Internet of Things, and storytelling across various mediums. His work primarily focuses on leveraging technology to foster better human interaction and crafting teams to execute grand visions. https://www.chrisbrogan.com/ https://www.linkedin.com/in/cbrogan/   Connect with Cary: Podcast Website: www.ChatGPTExperiment.com Cary's Agency Website: www.SutherlandWeston.com LinkedIn: https://www.linkedin.com/in/caryweston   LINKEDIN NEWSLETTER The Chat GPT Experiment is also a LinkedIn Newsletter and you can find it here: The Chat GPT Experiment Newsletter MUSIC CREDITS The instrumental music used in this podcast is called “Curious” by Podington Bear. You can contact the artist here.

Your next email should be a “love letter”.My friend and NYT bestselling author, Chris Brogan, explains how this simple mindset shift is the pathway to more effective and successful communication for leaders and even entire organizations.It changes everything.There's a catastrophic communication breakdown between companies and customers; and equally bosses and employees. It's getting worse with AI. The world needs more human, heart-powered communication and leaders that step up and adopt this perspective and skill will endure.In this jam-packed interview he shares the secrets he's learned since becoming one of the world's top bloggers (since 1980 and also writing a weekly newsletter that's at the core of much of his success).Every leader should hear this interview because it will teach you to be more human and genuine in your communication. This helps you build trust at deeper levels and builds a stronger workforce.Here's a bit more of Chris's street cred:New York Times and Wall Street Journal bestselling author of 10 books and counting and professional public speaker with over 1000 speeches delivered across 14 countries.Appfire where he's Chief of Staff to the CEO.Host of the Backpack Show, - the LIVE video TV show.CEO of his own company (Owner Media). One the top bloggers in the world (He's been at it since 1998).Wrote the Foreword to my book, The QUIT Alternative: The Blueprint for Creating the Job You Love…WITHOUT Quitting.LinkedIn Profile https://linkedin.com/in/cbroganCompany Link: https://appfire.com/What You'll Discover in this Episode:The power of writing a personal newsletter every week.What happens for your team when you communicate from the heart.The 3-step process that makes your communication powerful every time.The question you should ask before sending an email.What big organizations need to learn from small businesses.“Scaling Intimacy” - Bringing authenticity to your leadership in a bigger way.His world-renowned 3 Words Exercise that's used by many successful leaders.Why you shouldn't run your team “like a family”.Why leadership is options management.-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

In this interview, you'll learn about how to make small improvements in your job role so you are happier and get better results. Chris Brogan is a best-selling author, entrepreneur, and consultant. One of my favorite parts of this interview is how he makes proactive decisions, so he gets the best out of himself and the people he works with. Highlights from the interview: The story of how Chris smashed his new bike into the side of the house.Why he likes the serenity prayer.Why we should not just accept our current job role.How to make improvements to your job role.How to plant mental seeds to help us improve our outlook if we are in a difficult situation.Why time is so valuable and how it's still underappreciated.The importance of having difficult conversations.Why self-awareness helps you improve your inner dialogue.How Steven Covey wrote the 7 Habits book.Radical ownership changes how you grow your career.How to influence meetings to make them more productive.Avoiding reactionary decisions.Creating frameworks to help you make proactive decisions.How does Chris set-up his days so they are productive and he's also happy.The importance of getting a good night's sleep.Why he waits 90 minutes after he wakes up to drink coffee.Why we are so tough on ourselves.Building a more supportive inner voice that supports your good work.How the practice of meditation helps you process your thoughts and emotions.Calibrating your thoughts so you make proactive decisions. You can learn more about Chris Brogan over at his website. You can also check out his YouTube channel and LinkedIn profile. And as always, if you have any questions or want to submit a guest for the podcast that you think would be amazing, just reach out to me on the Dig to Fly website, and I'll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!

Sometime people in our life can act as an inspiration without us even realising. For me, one of these people, a huge inspiration, is Chris Brogan. The ripple effect of impacting people's lives without getting the opportunity to even ‘meet' them is the reason why I work in the Direct Selling industry… and a big part of this podcast. Chris inspired me and other people across the world to take a step into the unknown, to do something that they don't even know that they are capable of doing.   Chris is the Chief of Staff to the CEO at Appfire. His position serves as a strategic advisor to the executive and senior leadership of the company, with a mandate to drive the company's major initiatives across the organization. On top of this, Chris is the New York Times bestselling author of 10 books and is currently working on his 11th! Chris is a professional public speaker with well over 1000 speeches delivered across 14 countries. I highly encourage you to tune in and listen to our light and fun conversation. I know you are going to enjoy this episode with the inspirational, memorable  Chris Brogan.   We'll be talking about:  ➡ [0:00] Introduction ➡ [3:44] About Chris, from Chris ➡ [5:54] I need to send out this message for everyone to hear ➡ [10:12] Inspirations behind writing ‘The Trust Agent' ➡ [13:30] Technology is changing but humans haven't  ➡ [17:50] Tips for building trust  ➡ [21:58] People sell poorly because… ➡ [27:17] Be good at Social Media, grow your business and being you - all at the same time ➡ [31:40] Predicting what will happen today years ago  ➡ [35:52] Building trust ➡ [39:34] Build influence ➡ [43.52] The story behind Chris' books ➡ [49:49] 3 books that Chris recommends ➡ [52:06] Chris's favourite quote ➡ [52:30] Chris' dream superpower ➡ [52:54] Chris' advice to his past self ➡ [54:36] Final thoughts ➡ Resources:  Superheros in Basement - https://amzn.to/3LYyPEj It's not About the Tights: Owner's Manual for Bravery - https://amzn.to/3ziRrYk Trust Agent - https://amzn.to/3Mafccq The Impact Equation - https://amzn.to/40NALE6 Finding Your Writing Voice - https://bit.ly/3nyhUOY   ➡ Book Recommendation:  Business Stripped Bare by Richard Branson - https://bit.ly/3TRcQ4h Ender's Game by  - https://bit.ly/3JYhB7C The Shipping News by Annie Proulx - https://bit.ly/3M2E8Tw Quote: ➡ “Do not go where the path may lead, go instead where there is no path and leave a trail.” - Ralph Waldo Emerson   About our guest: Chris Brogan is the Chief of Staff at Appfire and an executive-level strategist and CEO advisor, working with companies at the 100M+ revenue range.The projects he works on with C-level executives involve everything from scouting M&A opportunities in B2B enterprise SaaS, strategic pathing and decision-making, reorg efforts, and more. He is also president of Chris Brogan Media, offering brand and digital content strategy as well as business strategy advisory services. Chris is a sought-after keynote speaker and showrunner of The Backpack Show. He is the New York Times bestselling author of ten books and counting… He's working on his eleventh now!   Connect with Chris Brogan: ➡ Chris Brogan LinkedIn: https://www.linkedin.com/in/cbrogan/ ➡ Chris Brogan YouTube: https://www.youtube.com/user/chrisbrogan ➡ Chris Brogan Facebook: https://www.facebook.com/chrisbroganmedia/   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at grow@auxanomarketing.com.au If you have any podcast suggestions or things you'd like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don't forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.

Cloris Kylie, Marketing MBA, helps you build authority and attract the right clients online and offline. She shows you how to leverage connections with influencers and leaders of marketing platforms so that you can grow a magnificent business that produces positive impact and growing revenue. A sought-after speaker, trainer, and author, Cloris has been featured on network television, and on top-ranked podcasts and YouTube shows, including the #1 podcast for entrepreneurs, "Entrepreneur On Fire." Cloris's articles have been published on websites with millions of followers, such as TinyBuddha, MindBodyGreen, and Addicted2Success. Starting from scratch, Cloris has grown a large network of influencers, who have played an essential role in the growth of her coaching and consulting business. She has interviewed best-selling authors and world-class entrepreneurs such as Chris Brogan, Dorie Clark, Neil Patel, Mel Abraham, and Serena, Saje and Skye Dyer, the 3 daughters of Dr. Wayne W. Dyer. Cloris's unique background in industrial engineering and marketing allows her to design efficient and effective solutions for her clients, but Cloris knows you need more than tactics to succeed. That's why she also empowers you to, as she says, “Reveal your magnificence.” Learn More About Cloris - Click Here

This week I'm excited to bring you this informative and topical conversation I had with Christopher S. Penn about the realities, myths, and dare I say productivity applications within ChatGPT and similar language based software tools which I'm sure you have noticed are getting more and more attention in the realms of social media, tech chatter, and even politics.I've known Christopher for years and I can't think of anyone more qualified to guide me and you through this topic. Christopher bridges the gap between marketing and technology. What he shares on social media and writes about helps you understand marketing and technology better plus he is a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other. Christopher speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He is the co-founder of Trust Insights, a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee marketing podcast with John Wall.In this chat Christopher breaks down the real world applications of ChatGPT while explaining its limitations and ways to maximize the effectiveness of the tool. We discuss some of the ethical and political concerns swirling around the technology while dispelling some of the more hysterical myths that have been propagated online and in print. Regardless of your familiarity with this technology this is a great primer for understanding and maximizing these tools for a wide range of both creative, and labor intensive tasks.Support the show by checking out our sponsors!  Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week I'm excited to bring you this informative and topical conversation I had with Christopher S. Penn about the realities, myths, and dare I say productivity applications within ChatGPT and similar language based software tools which I'm sure you have noticed are getting more and more attention in the realms of social media, tech chatter, and even politics. I've known Christopher for years and I can't think of anyone more qualified to guide me and you through this topic. Christopher bridges the gap between marketing and technology. What he shares on social media and writes about helps you understand marketing and technology better plus he is a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other. Christopher speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He is the co-founder of Trust Insights, a data analytics company focused on helping you make more money with your data, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee marketing podcast with John Wall. In this chat Christopher breaks down the real world applications of ChatGPT while explaining its limitations and ways to maximize the effectiveness of the tool. We discuss some of the ethical and political concerns swirling around the technology while dispelling some of the more hysterical myths that have been propagated online and in print. Regardless of your familiarity with this technology this is a great primer for understanding and maximizing these tools for a wide range of both creative, and labor intensive tasks. Support the show by checking out our sponsors!  Learn more about your ad choices. Visit megaphone.fm/adchoices

Meet the Tech Guru that created freetech4teachers.com over almost two decades ago. Richard was freezing in Maine while we recorded this. He is a proud father, teacher, guest speaker, and technology whiz that empowers teachers world-wide. Take one of his online courses if you want to beef up your classroom tech skills. He focuses on a lot of free technology. Join us as we share stories about customs and famous people, trends in educational technology, and oil trucks. Some of the Links from this discussion: Free: The Future of a Radical Price (2009) by Chris Anderson Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith (2020 reprint) Pedalling to Kailash: Cycling Adventures and Misadventures Across the Roof of the World by Graydon Hazenberg (2021) Video: Visual Rubrics - Part 1: Getting Started by Greg Kulowiec App Creation Software/Website:   MIT APP Inventor 2  Video Game Creation Webtool:  Construct 3 (Free & Paid Versions)

Julien Smith is currently the Co-founder and CEO of Practice, a world class tool to help coaches build their businesses entirely on their own. He has started many companies, including Breather, for which he raised $150M and got to Series D before handing it to a hired CEO. As a coach, he takes on a few select first time CEOs who he coaches on finding customers, building a team, running a business, and raising venture financing. He has coached founders who have been funded by the world's best venture firms, including A16Z, General Catalyst, Craft Ventures, Khosla Ventures, Y Combinator, and more. Julien is also a New York Times bestselling author of business and marketing books. He and his co-author were among the first to write books about social media and how to use it for business purposes, and many of the best practices you see in the field were put on paper by them first. The first book, Trust Agents, was written with Chris Brogan, and became instant New York Times and Wall Street Journal bestseller, winning awards including Amazon and 800 CEO-READ's best books of the year. They also collaborated on another book, The Impact Equation, published in 2012. His second book, The Flinch, edited by Seth Godin, has remained one of the top downloaded and highlighted books on Kindle since the day it was published. Website: Practice LinkedIn: linkedin.com/in/juliensmith/ Twitter: @julien Second Time Founders podcast Topics Covered by Julien Smith in this Episode The background behind Julien's company Practice Why Julien decided to start Practice after his success starting Breather How Julien runs and structures his practice coaching founders How founders can build better businesses Julien's tips for fundraising Driving emotion in fundraising pitches Identifying true value when building your cap table Julien's big vision for growing Practice and what he's doing differently from his first company How the Second Time Founders podcast was born Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

I hope you and your family and loved ones had an amazing holiday celebration, and I'm excited to be one of the first to wish you a HAPPY NEW YEAR! I love the new year. It's a time of renewal, joy, togetherness, hope, commitment, and excitement... What are some words that come to mind for you when you think about a new year? I recognize that a new year might not bring you all the warm and fuzzies. Many times we associate past events that aren't so joyful or exciting with a time of year, and unfortunately, that might make this time of the year a tough one for you. I'm here with you, and I'm sorry if you're experiencing trying times right now. But I do want to offer a message of hope here. I want to share with you an exercise that I've been doing for the past 5 or 6 years now that has been a tremendous help for me throughout the entire year. Not just in the first two weeks of the year - not just until I “reach my next goal” - but for the ENTIRE year. It's an exercise inspired by my friend Chris Brogan, and it's all about choosing a WORD to help guide your year. Chris chooses 3 words, and that's definitely an option, too! I started out choosing 3 words, but over the past couple of years I've started to just choose ONE word. For me, it helps me keep my focus super clear, which I like. Whether you decide to choose 3 words, 2 words, or 1 word, I hope you'll participate in this exercise with me - let's start 2023 off with intention, focus, and a guide. To get a feel for this exercise and how to get started, Chris has an awesome blog post where he shares his words for 2022. Read this first - it'll be very helpful! My word in 2022 was PRESENCE. Every time I felt overwhelmed, like I was living in the past, or like I kept looking ahead and living in the future, I reminded myself to be present.  The one word I've chosen for 2023 is LIFE.  I would LOVE to hear what your word for 2023 is (or your 3 words!) Shoot me an email and share them - it'll be a powerful way to state your intention, to share your vision, and to solidify your commitment to your word (or words) throughout 2023.  kate@eofire.com And as we kick off 2023, I also have a request for you. I've LOVED going all-in on the podcast over the past 100 days, hosting our 100 day goal challenge. Being back on the mic with all of you has been such a treat, and I'm honored you've chosen to tune in and spend this time with me, too. Season 8 was definitely one for the books! 100 episodes over 100 days - and I'd love to continue on with you into Season 9.  But I need your help! I only want to create content that will be helpful for you. So can you help me decide what our topic for Season 9 should be? Just visit EOFire.com/season9 to submit your vote. You can also go directly to the form to vote here. I'd really appreciate knowing that the time I invest in this podcast is worth it for you, and I can only know that if you cast your vote. EOFire.com/season9 I look forward to announcing our next season's topic in the coming weeks!

How can brands build trust—and how has the internet changed that?Chris Brogan has been on the forefront of internet culture, helping brands adjust to building relationships online since the beginning. We discuss managing online reputation, the importance of genuine engagement, the rise of influencer marketing, and the constants of trust-building—both on- and off-line.***Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat!Listen to Let's Talk About Brand on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

On this episode, Tim and Nathan introduce one of the tools they use for leading with intent in their life and work called My 3 Words.  Picked up from Chris Brogan, Tim and Nathan share best practices for choosing and applying  My 3 Words strategy and then share their words from 2022.To indicate interest in the 2023 Masterclass on Fundraising mentioned in this episode, you can go here.The Hosts of  The Practice of NonProfit Leadership:Tim Barnes serves as the Executive Vice President of International Association for Refugees (IAFR) and can be contacted at tim@iafr.org. Nathan Ruby serves as the Executive Director of Friends of the Children of Haiti (FOTCOH) and can be contacted at nruby@fotcoh.org.All opinions and views expressed by the hosts are their own and do not necessarily represent those of their respective organizations.

Today we have a fun talk track and we're gonna be talking about personalization journey mapping with a little bit of a functional twist as we dive into healthcare and pharma, and to do that we brought on Chris Brogan who is currently a grower of healthcare and Chief Strategy Officer of Predictive Health. He does a lot in the CX space, so we hope you can tune in today and gain some great insights from this interview. Chris's background 0:54Personalization 3:38Some tips in helping companies jump into this head first 5:43Bringing the horse to water 8:29Don't do personalization for personalization's sake 12:28“If we're able to sort of engage them with a personalized experience when they get to that site, so I hit a link, my experience is different on the website initially, and then going even further, personalizing some of the content there to meet the needs and barriers, and sort of myths maybe that your audience may have in mind.” 7:45

This bonusode features a snippet of Richard Tubb's interview with Chris Brogan. Chris is a best-selling author, keynote speaker and consultant. In this snippet, Chris talks about how business owners can be kind to themselves and how to handle a depressive episode. You can find the full interview https://www.tubblog.co.uk/podcasts/mental-health-for-msp-owners/ (here).

Some of the most successful people of our age have experienced issues with mental health. From the outside it seems as if things couldn't be better, but the inner world can be insidious in its ability to show the world one thing but experience the inner turmoil in another way. This rings true for our guest on today's episode. Chris Brogan, co-author of Trust Agents, chief of staff at AppFire, executive level strategist, CEO advisor working with companies at the $100 million revenue and up range, sought after keynote speaker, and The New York Times bestselling author of nine books and counting, and, did we miss anything? The point is, this man has accomplished more in this lifetime than most dream to accomplish in 10, and he did it while dealing with depression. Chris' grew up in a loving, supportive home - much like The Brady Bunch, as he says. However, he still experienced severe clinical depression. After trying many different treatments, he found what worked for him and was able to manage his depression in unique ways, while still hitting major professional and personal milestones. Chris has faced demons head on, and has come out on the other side with a ton of wisdom to share with our listeners. Tune in to hear a story of triumph and perseverance, and someone who did not give up in the face of mental health challenges. Topics discussed in this episode: Background of Chris' story What does AppFire do? Chris's experience with social media then and now How has social media impacted Chris' mental health Curating social media to impact your life positively The idea of collectively pushing social media to a more positive direction Chris' journey with depression and how he manages it Advice for those dealing with mental illnesses Chris's experience with ketamine therapy Cultivating connections with a good network The importance of advocating for your mental health What schools of thought has helped Chris manage his mental health What it means to heal the inner child Head to Chris's website for more information on what he is up to or follow him on Twitter! Connect with Nikhil to learn more about The Shelly Story Facebook Instagram Twitter Website LinkedIn YouTube

Sometimes it seems like being a jerk pays off. Society often seems to reward the leaders who don't mind stepping on others en route to the top. But if you don't want to live that way, you're among friends here and with today's guest Julien Smith. We're talking about avoiding leadership traps and creating positive boundaries in your business. More About Julien: Julien Smith is the co-founder and CEO of Practice, a business management platform for coaches. He was the co-founder of Breather, and is a New York Times bestselling author of three books. Two of these, Trust Agents and The Impact Equation, were written with Chris Brogan, and his third, The Flinch, was published with Domino Project in 2011.

Courage is a muscle and you need to exercise it. This week, Jarrod and Frank are joined by bestselling author Chris Brogan to talk about how small business owners and leaders need to use the courage muscle regularly so they're ready for big situations. The gang also talks about acceptance and execution. Accepting mistakes is part of the process and it helps build better execution in the long run.

Tracklist:01-Chris Brogan, Robbie Zereka - I Begin To Wonder (Funky Mix)02-Alex Hosking, Majestic - Need Your Love (Sgt Slick Remix)03-Joe Bermudez, Lee Wilson - Falling in Love (Extended)04-Jonas Blue, Why Don't We - Don't Wake Me Up (Extended Club)05-Luude - Down Under (Ray Issac Extended)06-Forever - I Love You (Extended)07-Dave Aude, Nick Clow - This Is Our Time (DJ Strobe Discoball Extended)08-Tobey Kai - Aftermath (Until Dawn Club)09-Farruko - Pepas (Chris Cox Club)10-Jax Jones, MNEK - Where Did You Go (Extended)11-The Weeknd - Take My Breath (Agents of Time Extended)12-Oden & Fatzo - Lauren (Claptone Extended)13-Goodboys - Black & Blue (Extended)

On this episode of Making Elephants Fly, Terry sits down with a Podcasting legend and now author, Jeff Brown. Jeff Brown is an award-winning radio producer and personality and a former nationally syndicated morning show host. After more than 25 years in the radio and music industries, Jeff went boss-free and launched the Read to Lead podcast, a four-time Best Business Podcast nominee. Jeff has interviewed hundreds of leaders in their industry on the podcast, including Seth Godin, Simon Sinek, John Maxwell, Liz Wiseman, Dr. Henry Cloud, Brian Tracy, Nancy Duarte, and Alan Alda. Jeff has been featured in Inc., Entrepreneur, and Hubspot, and the blogs of Seth Godin, Chris Brogan, Jeff Goins, and Social Media Examiner, as well as publications like the Nashville Business Journal, the Tennessean, and hundreds of other blogs and podcasts.    Join Jeff and Terry as they talk about the power of books, podcasting, and leadership. We talk about Jeff's journey from losing his dream job to creating a new one. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount.  

Chris Brogan is a New York Times bestselling author, executive-level consultant and CEO advisor, keynote speaker, podcaster, tech geek, and more than anything, a really cool dude. He is the host of the Backpack Show and the author of such books as Trust Agents and The Freaks Shall Inherit the Earth. Chris has consulted with and spoken for household name brands such as Disney, Coke, GM, Microsoft, and Google. Join us as we talk about the pros and cons of our technological world and how it effects our kids, getting out of a professional slump, the importance of storytelling in business, and our love for video games. Oh, and plenty of Marvel references. I'm Zach Bohannon—I make my living telling stories, but I'm also a metal head, retired drummer, avid gamer, and most importantly, a loving husband and father. Join me each week as I sit down with a fellow dad and discuss balancing a creative life with family, careers, hobbies, and all the other things guys love. This…is the Creator Dad Podcast. Join the Creator Dad Community and Discord at https://patreon.com/creatordad Links Chris Brogan – https://chrisbrogan.com The Backpack Show – https://thebackpackshow.online Creator Dad – http://creatordad.life Creator Dad on Patreon – https://patreon.com/creatordad Zach Bohannon – https://zachbohannon.com

Seth Godin shares (1) why taking risks is the safest thing you can do; (2) how to deal with fear and (3) balancing being safe with brave with the always brilliant Chris Brogan joining us and sharing his thoughts. Seth Godin is a bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher. Connect with Seth at https://www.sethgodin.com/ Chris Brogan is an executive-level strategists and CEO advisor, working with companies at the 100M+ revenue range. Connect with Chris at https://chrisbrogan.com Mitch is an award winning California trial lawyer and entrepreneur. Connect with Mitch at https://streaming.lawyer _____ In each episode of “The 10 Minute Podcast,” Mitch Jackson shares, in 10 minutes or less, expert guests with insider tips and hacks to help you in business, law, tech, marketing and communication. Listen, subscribe, share and rate/review via Apple Podcasts, Spotify, Anchor and our home page. Get new episode updates via email or text here. We're using #10minutepodcast on the socials and you can stay connected with Mitch via all his platforms right here. --- Send in a voice message: https://anchor.fm/mitch-jackson9/message

Hate books? Don't Read? Then you will never find yourself leading! WHAT? That's right. How do I know? Jeff Brown, Podcaster of "Read to Lead Podcast" has been leading tens of thousands with his Light by showing that leaders read! Join me and Jeff Brown, September 7th, 2021 at 6:30 pm MDT to hear all about his Best Selling Book, READ to LEAD and discover how "Reading is the single best thing you can do to improve yourself professionally. We'll show you Why and How." "As an author, speaker, and coach, I help leaders and teams learn how to install the 5 key personal habits that will supercharge their lives and work." Now, how about that! Jeff is an author, corporate speaker, and host of the four-time best business podcast Read to Lead. Jeff and his work have been featured in ​Inc.​, ​Entrepreneur​, and ​Hubspot​, the blogs of ​Seth Godin​, Chris Brogan​, ​Jeff Goins​, and ​Social Media Explorer​, as well as publications like ​The Nashville Business Journal,​ ​The Tennessean​, and hundreds of other blogs and podcasts.

In this episode, small business author and expert Chris Brogan shares tips for being a story-driven business and how to incorporate storytelling into your business strategy.  We also ask Brodie Oldham to help us understand how to grow strong business credit in this week's Business Credit Answer. Send us your business credit questions smbmatters@experian.com or hit us up on Instagram at @experianbis.     

Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Chris Brogan — Writer and Strategic Advisor at Chris Brogan Media. During this episode, Chris shares: His journey as an author and strategic advisor and the success he has achieved over the years. How he always showed up early on new social media platforms, and why his favorite platform will always be email. The importance of engaging with people and extracting potential barriers when selling through writing.   Why creating useful, valuable content is the key to longevity. That consistency of presence is far more important than maintaining actions.  What his Sunday newsletter means to him and the following it has accumulated over the years. The pluses and minuses of longevity.  That it takes a long time to become an “overnight success.” The books he has written, their success, and which one is his favorite. The role generosity has played in his life and his career.  Some of his most essential and helpful tips for writers. For our show notes, including action steps, and resources, visit: https://bit.ly/2Y1oSiH (https://bit.ly/2Y1oSiH)  Please feel free to send a message to Becky at becky@weavinginfluence.com to share your thoughts!

Jeff Brown breaks down how to make the most of the one habit that puts you ahead in your career: reading. — YOU'LL LEARN — 1) How to strategically pick out your next read 2) How to double (or triple) your reading speed in minutes 3) Two simple tricks to maximize comprehension Subscribe or visit AwesomeAtYourJob.com/ep698 for clickable versions of the links below. — ABOUT JEFF — Jeff is an award-winning radio producer and personality, and former nationally-syndicated morning show host. Following a 26-year career in radio, Jeff went boss-free in 2013 and soon after launched the Read to Lead Podcast. It has gone on to become a four-time Best Business Podcast nominee and has featured Jeff's interviews with today's best business and non-fiction authors, including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Dr. Henry Cloud, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more.Jeff has personally coached hundreds of successful podcasters around the globe – many of them award nominees and winners themselves – and has consulted on podcasts for the US government, two of the largest churches in the US, and numerous multi-million dollar companies.Jeff and his work have been featured in Inc., Entrepreneur, and Hubspot, the blogs of Seth Godin, Chris Brogan, Jeff Goins, and Social Media Explorer, as well as publications like the Nashville Business Journal, the Tennessean, and hundreds of other blogs and podcasts.• Jeff's book: Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, with Jesse Wisnewski • Jeff's website: ReadToLeadBook.com • Jeff's podcast: Read to Lead — RESOURCES MENTIONED IN THE SHOW — • App: Focus@Will • App: Idagio • Tool: reMarkable 2 • Study: “Readers absorb less on Kindles than on paper, study finds” • Book: Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin • Book: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins • Book: The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni • Book: The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John Maxwell • Book: Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman • Book: Think Again: The Power of Knowing What You Don't Know by Adam Grant • Book: Give Your Speech, Change the World: How To Move Your Audience to Action by Nick Morgan • Book: PresentationZen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) by Garr Reynolds • Book: slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte • Book: Do You Talk Funny?: 7 Comedy Habits to Become a Better (and Funnier) Public Speaker by David Nihill • Book: Tiny Habits: The Small Changes That Change Everything by BJ Fogg • Book: Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear • Book: High Performance Habits: How Extraordinary People Become That Way by Brendon Burchard • Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown • Book: Speed of Trust: The One Thing That Changes Everything by Stephen Covey • Book: The Top Five Regrets of the Dying: A Life Transformed by the Dearly Departing by Bronnie Ware — THANK YOU SPONSORS! — • Blinkist. Read or listen to summarized wisdom from thousands of nonfiction books! Free trial available at blinkist.com/awesome See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nobody wakes up and thinks "I have a story problem." They have a sales problem, a marketing problem, teams aren't happy... Chris Brogan says all these things can be solved by story.  He explains what makes a good functional story that serves your business goals.

There have been a lot of people associated with the terms KNOW, LIKE, & TRUST! It has been attributed to Mark Twain, Stephen Covey, and past Bacon Podcast Guests Bob Burg and Chris Brogan. But what does it mean in terms of you, your business, and your network? I a previous podcast, I mention Dunbar's number and building your TRIBE. People tend to focus way too much on prospecting and finding new customers when they have all they need to be successful in their possession already? There are some key lessons to be learned here: KNOW - Is about making connections LIKE - Is about people who you engage with TRUST - Is about generating business In this episode, we will explore how you can't outsource Relationships and Trust Building, but you can effectively and profitably build your business from your core TRIBE of 150 connections! Learn More About Blinkist - Click Here

In this episode, you'll hear the story of a woman who knew from the beginning that she was not designed to be ordinary. Fabienne Raphael has a beautiful journey of constantly saying yes to new opportunities as she always seeks to express the "extraordinary" nature of who she is.From being an elite athlete with Team Canada, to owning multiple businesses, Fabienne is a beautiful example of how being open to your greatness, having mentors who believe in you, and having the courage to "go for it" can get you to live the life you'd really love. You will be inspired to go for your dreams after listening to this episode.Fabienne Raphaël is the creator of the DREAM Method. With her one on one coaching and the Coaching Empire Elite Mastermind, she helps high achievers monetize their knowledge, replace their income, fire their boss and build a coaching/consulting business that they can be proud of.​Her background in radio and television hosting led her to broadcast a top ranked podcast « Marketing to Crush your Competitors », and to co-create a TV show.​Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, ABC, FOX, CBS, Inc. and Huffington Post and has appeared on over 40 podcasts/summits/mastermind groups, such as Entrepreneur on Fire.​As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance, empathy and authenticity to lead her clients to a thriving business that meets their expectation. She was also an athletes' mentor with the Canadian delegation at the 2019 Pan-American Games in Lima, Peru.Fabienne strongly believes that everyone has the power to take control of their own destiny and is dedicated in changing the wealth code for future generations.Reach out to Fabienne Raphael for the specific actions that will lead you to turn your expertise into profits, replace your income and finally make a difference in other people's lives >> https://www.fabienneraphael.com/ See acast.com/privacy for privacy and opt-out information.

  What you will learn from this episode: Learn how to optimize your LinkedIn profile so it is specifically targeted on the market you want to connect and partner with in your real estate investing business Find out actionable tips to help you with LinkedIn messaging that turns into sales conversations and ultimately into conversion Discover real quick, simple wins that set your LinkedIn profile apart from the rest 3R's - Read, Resource, Reflect Read: How To Win Friends and Influence People by Dale Carnegie Resource: Ontraport Reflect: "People do not care about you. People do not care about me. People care about themselves - Morning, Noon and after Supper." - Dale Carnegie Have you ever looked closely at your LinkedIn profile and found out what you've done right or wrong with it? How do you build authority, showcase your expertise, and build lasting connections with no sales pitch or email spams? John Nemo is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants, Entrepreneurs and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars. The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director, and Social Media Consultant based in Minneapolis, Minnesota. John has personally rewritten LinkedIn profiles for A-List Entrepreneurs, Speakers, and Bestselling Authors, including Chris Brogan, Mari Smith, John Lee Dumas, Bob Burg, Tom Ziglar, Jairek Robbins, Dan Miller, Ray Edwards, and many others. In addition, John regularly guest blogs for Inc. Magazine and American City Business Journals. His work has also been featured in The Huffington Post, Business Insider, on LinkedIn's official marketing blog, the Entrepreneur On Fire and Social Media Examiner podcasts, and many other outlets online. Since 2012, John has helped hundreds of Business Coaches, Consultants, Small Business Owners, Entrepreneurs, and others across dozens of different industries worldwide leverage LinkedIn to generate nonstop sales leads, clients, and revenue. In this episode, John unpacks what could be the missing action steps that are stopping you from getting a steady flow of sales leads, clients, and income by making the most of your LinkedIn profile. Hear him when he advises not to treat your profile like a resume and the best way to optimize and make it effective so it is client-facing from the get-go. Let him teach you how to qualify leads that turn into sales conversations to conversions. Mostly, people don't know what to do when doing outreach for the first time. John helps you make your messaging as effective as you can get and not waste your time marketing to the wrong niche. Listen to him talk about what makes content a currency and create one that everyone wants and consumes. And why you should always choose quality over quantity when it comes to content. Testimonials and case studies are best to have to strengthen the know-like-and-trust factor in your real estate investing brand, and John shares his valuable thoughts on them. Know about online marketing mistakes, so you turn them around and apply what is proven and works best to build lasting connections. Get insights in sales, marketing, and customer service by finding out what favorite brand he looks up to, a business book he considers his all-time favorite, and the one quote he lives by. Topics Covered: 01:05 - Looking back at that first meeting of Paul and John and how Paul took John's advice and got him his first real estate investor client 02:54 - How do people use LinkedIn? 04:54 - What did he discover in 2012 that applies then and even more so now? 06:40 - One mistake that people are making with their LinkedIn profile 10:05 - How do you do your first outreach on LinkedIn? 11:43 - What you do with your LinkedIn messaging 13:08 - The four key components to make your LinkedIn messaging works well 15:18 - Marketing to people who are interested and qualified 17:07 - What is so crucial about niching? 19:17 - Important thoughts about the content you put on LinkedIn and social media 21:32 - Quality not quantity 23:23 - Using LinkedIn to start the conversation and get them to your email list 25:17 - Two simple tips to create great content 27:21 - Three simple things you need to create a good case study 28:24 - Important insights on having testimonials 30:18 - How to create testimonials for sensitive topics like in the rent-to-own niche 34:09 - Tips for creating content in the wholesaling niche of real estate investing business 37:47 - Go where the need is already but market to the referral partner 38:53 - John's favorite brand and why he considers it as one 39:43 - One business book that he considers his Bible for sales, marketing, and customer service 40:40 - The number one mistake made over again in online marketing sales Key Takeaways: "What I discovered and what you want to do with your LinkedIn profile if you're a real estate investor, is really flip the script, instead of having a LinkedIn profile that reads like a resume all about you. It needs to be all about how you can help this target audience solve a problem or get a benefit they want. It needs to be all about how you can help this target audience solve a problem or get a benefit they want." - John Nemo "What I suggest is, once you've got this profile client-facing, and it's all about what I do, who I serve, what makes me unique, different, better, instead of a resume. And now I suggest you go out, use LinkedIn search, like Google B2B for leads, you find those exact people that you've tailored your profile to talk to, and invite them to connect, and then use one on one messaging." - John Nemo "Content is currency. You have to have some sort of content to show them you're legitimate; you're an authority, you get people results, you have testimonials, not sales, marketing stuff. But storytelling case study. And again, hyper niche, the riches are in the niches." - John Nemo "Just make it simple, go to people you've already had success with, and just sell them the same thing." - John Nemo "Reverse engineer, that when you go prospecting on LinkedIn, make your profile all about those people, how you help them, make that little piece of content, a case study, just take one client that you've had success with, share that story, then you're going to open up these opportunities, and people are going to go, boy, this really makes sense." - John Nemo "It's nice to have consistent content to have credibility and authority and have a brand. And that's great. But if you're crunched for time, you're going to be way more successful targeting people one on one, having just enough content to kind of move that relationship forward. And then closing deals." - John Nemo Additional Resources: Ready to Get More Business Using LinkedIn? Get a Free Copy of John's Bestselling Book! Get your copy here: https://linkedinriches.com/ Connect with John Nemo: LinkedInRiches.com LinkedIn Connect with Paul Copcutt: reibranded.com LinkedIn E:podcast@paulcopcutt.com Music: Thank you to Zoax for the intro music    

On this, the final episode in this season of ExPEERience, we're looking at CX of the future. How is what your customers are expecting from their experiences changing? How can we deliver the experiences of tomorrow? And how will technology like AI and machine learning play a part? Here's who is joining me and just some of the future-forward wisdom they're sharing:Blake Morgan, customer experience futurist and author, tells me that the bar for using customer experience as a competitive differentiator is already quite low and that brands will have to go above and beyond with technology, to build experiences that delight tomorrow's customers.Jay Baer, of Convince and Convert, reminds us that CX initiatives are like escalators in that they never reach the top, but just keep going in a circle; and that customer experience is a process, not a project that will ever be completed.Tom Cheesewright, author and applied futurist, doesn't think AI is going to replace the human experience, but that human interaction will climb up the value chain as artificial intelligence gets more capable.Greg Chapman, of The Pocket CMO, sees a future world where predicting behavior and purchase cycles allow things like chatbots to become more personalized and start to deliver significant value to customers' experiences.Chris Brogan, digital and brand strategist, thinks personalization is not even in its infancy, and future AI-driven experiences will be seen as neither creepy nor invasive when they deliver customer experiences people are genuinely excited about.Bruce Temkin, head of the Qualtrics XM Institute, says the true power of AI-enhanced CX will not be about optimizing the decisions customers make, but about optimizing the experiences they have with a brand.And that's just a start!I really hope you enjoyed listening to this season of ExPEERience, and that hearing my conversations with executives, futurists, and thought leaders from across the world has started discussions in your business about how we can all better serve our customers; today and in the future. You can learn more about this season and the variety of subjects we covered, as well as details of all the people who took part, by visiting sap.com/expeeriencepodcast.I would like to thank the team responsible for the creation and production of ExPEERience: SAP Executive Producer, Melissa Lange; our production partners at Simpler Media, Evo Terra and Sam Walker; and the SAP team Ana Amman, Tram Anh Nguyen, Tara Sorman, Molly Breene, and Amber Hatfield. I'm Paula Hansen, Chief Revenue Officer for SAP Customer Experience and the host of ExPEERience. Thank you for listening.

Topics CoveredShould you build a content platformWhat is a content platform?Who should create a platform or channelUnderstanding the content solar systemThe different types of channelsExamples of how individuals have used a platform to build their careerSome of the benefits of having a platformThings to think about when choosing a platformWhat makes a great content platform?The Impact Equation by Chris Brogan and Julien SmithKnow your audienceAustin Belcak - https://cultivatedculture.com/blog/Some common mistakes people make when building a platformTips or tricks for people wanting to start a platformOur new logo was designed by the amazing Abdellah Rholem - guest on Episode 20 - Find him at https://www.uniqium.com/Work with Lisa: https://careerbalancecoaching.com/Work with Mike: https://www.coachoiseau.com/

Chris Brogan and Brian Clark both join SEJ's Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your audience and their wants & needs.

As communications professionals, we aspire to be labeled as “thought leaders” within our organization. But, is attaching that label ourselves detrimental to our careers? Chris Brogan, a New York Times Bestselling author, joined The Business Communicators to share the truth about authentic leaders, his insights on brand strategy, and why real stories sell.Brogan, president of Chris Brogan Media and CEO of Owner Media Group, Inc., is a sought-after keynote speakerand has consulted with the biggest Fortune 100 brands in the world. Brogan joined the podcast for a humorous and candid conversation about all things comms. Listeners will learn:tips on personal branding how companies can truly embrace diverse and inclusionchanneling your passions into a single focusthe future of agile working in a post-COVID world and how to avoid a sterile work environmenthow to truly resonate with a global audiencewhy being the smartest person in the room could be detrimental to your corporate ambitionsMusic Credit: Smoke (with Lostboycrow) – Feather Connect with The Business Communicators on Facebook, Twitter, Instagram, YouTube and LinkedIn, and find out more about our show at TheBusinessCommunicators.com. And, if you haven't done so already, be sure to subscribe to our podcast on iTunes and leave us a five-star review. Questions or comments? Send us an email to podcast@iabchouston.com or text “podcast” to (713) 360-0133.IABC Houston SponsorsDiamond Partner: Pierpont CommunicationsChapter Partner: Mykrantz & Co

Collaboration is proven to accelerate innovation and problem solving, but we're used to doing it in person. Jodie Brinkerhoff, VP of Innovation at DFW Airport, will share her insights on how to gel with teams during a pandemic, what's new and improved for travelers, and how to collaborate from a distance. Then, best selling author Keith Ferrazzi will explain how we can lead without authority and co-elevate our teammates. In his view, it's easier to network, collaborate, and lead teams in a work-from-anywhere environment, so long as you are intentional and use the tools available. And then co-host of The Backpack show Chris Brogan will share his personal experience with depression as well as three steps you can take to keep it from holding you back.

Does fear sell?  Maybe. Chris Brogan, author of Trust Agents & The Freaks Shall Inherit the Earth, host of The Backpack Show, and founder of Storyleader shares his insights on what does and does not work in marketing.  We cover fear and helpfulness, ambivalence and taking sides, and he shares an unforgettable vending machine analogy. If we've done our job you'll walk away with a few useful tactics and a little philosophy. Let me know what you learned, or what you hate.  I'll share answers in future episodes and have some fun prizes too! http://www.madmotion.com/groundedpodcast.html    

Titans of enterprise really don't know how to tell stories, says Chris Brogan. So he's created three types of stories that leaders should be using today. And as a creator, a storyteller, Chris tells us about his monster with 18 billion faces.

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He's appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he'll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Statsocial rated Chris the #3 power influencer online. Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Through books, speeches, courses, and workshops, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of success, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses. Chris lives in northern Massachusetts. His better half is Jacqueline Carly. Between the two of them, they have three kids, and love to explore many challenging and exciting hobbies and pastimes.

#episodeGBR7 Does your marketing material reflect who you really are? Or are you trying to hide your dents and copy what's worked for others? More and more, consumers are making decisions based on belonging, buying from businesses that reflect their values. So, how do we learn to stop faking it, show up as ourselves, and earn the right to serve? Chris Brogan is president of Chris Brogan Media, a marketing firm that teaches clients how to build stronger connections and earn customer (and employee) loyalty. He is also a popular keynote speaker and nine-time New York Times bestselling author. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coca Cola and Google, among many others. He was honored by Forbes as one of the Must-Follow Marketing Minds of 2014, and Statsocial rated Chris the #3 Online Power Influencer. His forthcoming book is called Dented: Retrofitting Humans for the Modern Digital World. On this episode, Chris offers insight around using technology to automate versus personalize, explaining when it's crucial to apply the human touch. He discusses the trend to buy from businesses that share our values and shares the marketing mistake of using templates without making the content our own. Chris also gets personal about depression and anxiety, describing his approach to overcoming fear with movement. Listen in to understand how embracing our flaws and being okay with where we are makes us MORE attractive and learn how showing up as yourself is the BEST way to market your business! In this episode you'll learn… Chris' insight around using tech to automate vs. personalize. How to choose when it's best to apply the human touch. The trend to buy from companies that share our values. The marketing mistake of thinking the recipe is the dinner. Chris' approach to overcoming anxiety with movement. Why failure is NOT reflection of our self-worth. How true belonging involves embracing our flaws. How being OK with where we are makes us more attractive. The impact Chris is making with clients of all sizes. How Chris defines success as the freedom to say NO. Other links and resources mentioned in this episode: Chris' Website Chris on Twitter Chris on Facebook Chris on LinkedIn The Gentle Marketing Revolution Shia Labeouf on Charisma on Command The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan Essentialism: The Disciplined Pursuit of Less by Greg McKeown The Gentle Business Manifesto Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com

Steve Woodruff. Steve is known as the King of Clarity. He is a consultant and author who has helped many professionals - from solo consultants to Fortune 100 pharmaceutical companies - with their brand identity and messaging. He is best known for his intensive clarity sessions, which, in less than a day, unlock a company's DNA and market positioning, and produce crystal-clear messaging to generate sales and referrals. He also helps people find their professional purpose with Clarity Consulting.The author of Clarity Wins, Steve loves to help people and businesses find clarity. In our conversation you'll hear how Chris Brogan gave him his nickname, how a Russian oligarch and his French chateau plays a part in Steve's story, and so much more.Connect with Steve:Steve's websiteClarity FuelClarity Wins (book website)LinkedInInstagramTwitter

Welcome to The Mom Enterprise, a weekly podcast hosted by Kendra Martinez featuring working Moms who find a way to manage it all. Episode Guest: Fabienne Raphael  Fabienne Raphaël is a business building coach, speaker, and podcaster.  She helps aspiring and underpaid coaches become highly paid experts by building their coaching business. Her background in radio and television hosting allows her to conduct unique interviews on her top ranked Marketing to Crush your Competitors podcast, where she has broadcasted over 295 episodes. Through the course of her career, she has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and  Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, Inc., ABC, NBC, Thrive Global and Huffington Post, just to name a few, and has appeared on over 25 podcasts, such as CopyChief Radio and Entrepreneur on Fire. Fabienne will be going to the next Pan-American Games in Lima as an athletes' mentor with the Canadian delegation of 500 athletes. She will also be a judge at the next Changemakers Global Unite Awards in the category “Podcasters” in Sweden. As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance and authenticity to lead her clients to live their true purpose and get paid for it! Fabienne lives in Montreal with her life partner and 2 boys.  She looooves family walks along the river and almond cake!   Listen to hear more about Fabienne's story:  2:40 | The road to becoming a Business Building Coach and Podcaster. 4:40 | What exactly is a Business Building Coach? 11:40 | Starting Marketing to Crush your Competitors podcast and what it's all about. 13:50 | Fabienne's life as an athlete. 20:10 | A few quick business tips. 21:45 | Fabienne's motherhood journey and having children years apart. 29:20 | Mastering time management. 30:40 | Day to Day balance of family. 33:45 | Lightening Round! 37:15 | Breaking down maternity policies. 39:15 | Biggest Mom oops. 40:25 | What's next for Fabienne.   Links mentioned: https://www.facebook.com/FabiennRaphael   Follow this podcast: Instagram: @themomenterprise Website: www.themomenterprise.com Contact Us: themomenterprise@gmail.com Music: www.bensound.com   Producer: Kendra Martinez Co-Producer/Editor: Lexi Burrows

Because this month we're focusing on the bravery ingredient of Risk, it's the perfect time to talk with my business colleague, Fabienne Raphaël! In today's episode, she and I discuss things like why risks are so important to feats of bravery, how your life can change for the better because of risks, and what it can look like to make risky decisions. As a guest expert, Fabienne Raphaël and I also spent some time with students of the School of Bravery in a students-only guest expert training. In that training, she dives a little deeper into risky decisions by outlining the very first thing she recommends doing before taking a big risk. I highly recommend listening to that. As always, students can access Fabienne's exclusive interview and the rest of our guest expert trainings in the library at http://schoolofbravery.com ______________ About The School of Bravery The School of Bravery is a learning lab for life, career, and creativity. Through monthly masterclasses, guest experts, weekly coaching office hours and so much more, you'll explore what it really means to "put yourself out there" and how bravery does not have to feel like a panic attack. Visit http://schoolofbravery.com for more info! ______________ Keep in Touch with Fabienne Raphaël http://www.fabienneraphael.com/ http://www.facebook.com/FabiennRaphael Fabienne Raphaël is a business building coach, speaker, and podcaster. She helps aspiring and underpaid coaches become highly paid experts by building their coaching business. Her background in radio and television hosting allows her to conduct unique interviews on her top-ranked Marketing to Crush your Competitors podcast, where she has broadcasted over 295 episodes. Through the course of her career, she has even hosted her own TV show. Fabienne has also shared the stage with John Lee Dumas, Chris Brogan and Sue Zimmerman, and spoke at the last New Media Europe conference in London. She has been featured in Forbes, Inc., ABC, NBC, Thrive Global and Huffington Post, just to name a few, and has appeared on over 25 podcasts, such as CopyChief Radio and Entrepreneur on Fire. Fabienne will be going to the next Pan-American Games in Lima as an athletes' mentor with the Canadian delegation of 500 athletes. She will also be a judge at the next Changemakers Global Unite Awards in the category “Podcasters” in Sweden. As a former elite athlete and physical therapist, Fabienne brings a high level of energy, radiance, and authenticity to lead her clients to live their true purpose and get paid for it! ______________ Keep in Touch with Emily Ann Peterson http://emilyannpeterson.com http://instagram.com/emilyannpete http://facebook.com/emilyannpeterson http://twitter.com/emilyapeterson

Chris Brogan is an entrepreneur, an author, a marketing consultant and a speaker… among other titles and skills. He's also a good guy with a terrific outlook and desire to help, inspire and teach. Chris has written several books, publishes a terrific newsletter and runs Owner Media Group with Rob Hatch. We get to learn about Chris' story, how hitting a house with his bicycle paints the picture of entrepreneurship and more … as we get to Chris Brogan's stories.“I do love brevity. I think the tiny bites matter. People don't want a lot to consume, until they are ready.“ - Chris Brogan on audience attentionConnect with Chris:WebsiteTwitterFacebookChris on AmazonOwner Media Group

Today I talk with the genius, the master, the go-to-guy, the king of all things LinkedIn…John Nemo. As one of the top promoters of Copywriting Academy, John Nemo joined me at my Joint Venture Mastermind at The Coeur d'Alene Resort in Alene, Idaho. No one knows the subject of LinkedIn like John Nemo. John transformed my LinkedIn profile, he's the real deal when it comes to LinkedIn and he's here to teach us all how to cash in on LinkedIn. The 3 core components of his LinkedIn Riches training program: Profile Prospecting Profiting John's free LinkedIn training is available at rayedwards.com/nemo. Click here to download or listen to this episode now. Spiritual Foundations Proverbs 16:3, "Commit to the LORD whatever you do and your plans will succeed." It doesn't mean you have to be a believer, but you see your work as holy and sacred and you commit that to God, then I think you'll find, more often than not, you'll: Do better work Perform at a more excellent standard Succeed Something to try, just see what happens. Tip of the Week The tip of the week is the Behmor Connected Customizable brewer, a coffee brewer that simulates the results you get with a specialty coffee pour-over. It simulates the pour-over without having to do the pour-over. You can control it with your iPhone. Feature Presentation: "How To Cash In On LinkedIn" Uncover Why LinkedIn Is the Biggest Underused Secret Weapon in Your Online Marketing Arsenal Here are some snippets from our conversation: Frustrated, not getting anywhere online? – How changing this one common mistake will skyrocket your success. 5:17 The ONE thing almost no one understands – How to go viral on LinkedIn. 6:40 People Pleasing – Why repelling people is a good idea (and being all things to all people kills your business). 9:50 The shocking secret to LinkedIn success – How much personal sharing is too much? 10:33 The surprising tip to leveraging LinkedIn – How to draw people into your story with one simple tweak to your posts. 11:16 LinkedIn's image problem – How proactive entrepreneurs can use it to your advantage. 13:45 The world's biggest professional coffee shop – Why most people misunderstand LinkedIn (and how you can cash in from this podcast). 14:52 500 million users in 200 countries – How to tap into LinkedIn and use it as your infinite lead generator. 14:25 99% do this wrong – Why flipping your profile upside down changes everything. 15:10 4 simple questions – How transforming your LinkedIn profile will multiply your lead generation by making it client-facing 15:58 Where all the money is made on LinkedIn – How to find and engage your ideal prospects (it's easier that you think). 17:35 Scaling up and bypassing the gatekeepers – How to quickly harness the power of LinkedIn. 20:03 Don't freak them out – Why communicating with prospects in a non-spamy way is the only way to make LinkedIn work for you. 20:45 The world's biggest professional search engine – How to personalize and automate your engagement on LinkedIn so you can maximize your relationships. 21:23 Courtship & Dating – Why asking for time or money on your first interaction is guaranteed to backfire. 23:14 The Power of the ASK – How stepping back and asking permission builds trust and like-ability (and sets you apart). 24:40 Should you send an ebook? – Why understanding what your prospects value is the key to lead generation. 26:43 You don't see cat videos – The business mindset of LinkedIn users and how professionals are searching for your content, direction, tips, and advice. 33:00 The Biggest Underused Secret Weapon in your Online Marketing Arsenal – What I really think about the power of LinkedIn and why you must act today. 33:59 Rayedwards.com/nemo – How to get more business and more profit for yourself. 34:15 A Powerful Online success tip – Why LinkedIn helps you scale up faster and more effectively. (It's all about relationship building.) 35:47 Writing LinkedIn profiles for high profile clients – How to implement the same system used by Ray Edwards, Chris Brogan, and John Lee Dumas. 35:15 Resources Mentioned In This Episode LinkedIn Riches by John Nemo LinkedIn Riches online course by John Nemo Behmor.com Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcript Right-Click and "Save As" to Get the PDF Transcript

This is a rebroadcast of an episode that first aired February 10th, 2015. Yesterday you heard from blogging BOSS, Chris Brogan, so let’s take you back to a super helpful and much loved lesson that will fire your engines for content production mania! Having a content production schedule is essential to making sure that you are pumping […] The post Bonus: Creating a Content Production Schedule (Rebroadcast) appeared first on The $100 MBA.

This is a rebroadcast of an episode that first aired April 13th, 2015. This episode was a huge hit and was featured on the front page of iTunes. Today we have the distinct pleasure of a lesson by the best name in blogging, Chris Brogan. In this guest lesson, Chris shares his expertise on the topic […] The post Bonus: Guest Teacher Chris Brogan- Blog Like a Boss in Under an Hour a Day (Rebroadcast) appeared first on The $100 MBA.