Podcasts about trust agents

What does 2026 hold for indie authors and the publishing industry? I give my thoughts on trends and predictions for the year ahead. In the intro, Quitting the right stuff; how to edit your author business in 2026; Is SubStack Good for Indie Authors?; Business for Authors webinars. If you'd like to join my community and support the show every month, you'll get access to my growing list of Patron videos and audio on all aspects of the author business — for the price of a black coffee (or two) a month. Join us at Patreon.com/thecreativepenn. Joanna Penn writes non-fiction for authors and is an award-winning, New York Times and USA Today bestselling thriller author as J.F. Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events (2) AI-powered search will start to shift elements of book discoverability (3) The start of Agentic Commerce (4) AI-assisted audiobook narration will go mainstream (5) AI-assisted translation will start to take off beyond the early adopters (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. (7) AI will create, run, and optimise ads without the need for human intervention (8) 1000 True Fans becomes more important than ever You can find all my books as J.F. Penn and Joanna Penn on your favourite online store in all the usual formats, or order from your local library or bookstore. You can also buy direct from me at CreativePennBooks.com and JFPennBooks.com. I'm not really active on social media, but you can always see my photos at Instagram @jfpennauthor. 2026 Trends and Predictions for Indie Authors and Book Publishing (1) More indie authors will sell direct through Shopify, Kickstarter, and local in-person events — and more companies like BookVault will offer even more beautiful physical books and products to support this. This trend will not be a surprise to most of you! Selling direct has been a trend for the last few years, but in 2026, it will continue to grow as a way that independent authors become even more independent. The recent Written Word Media survey from Dec 2025 noted that 30% of authors surveyed are selling direct already and 30% say they plan to start in 2026. Among authors earning over $10,000 per month, roughly half sell direct. In my opinion, selling direct is an advanced author strategy, meaning that you have multiple books and you understand book marketing and have an email list already or some guaranteed way to reach readers. In fact, Kindlepreneur reports that 66% of authors selling direct have more than 5 books, and 46% have more than 10 books. Of course, you can start with the something small, like a table at a local event with a limited number of books for sale, but if you want to consistently sell direct for years to come, you need to consider all the business aspects. Selling direct is not a silver bullet. It's much harder work to sell direct than it is to just upload an ebook to Amazon, whether you choose a Kickstarter campaign, or Shopify/Payhip or other online stores, or regular in-person sales at events/conferences/fairs. You need a business mindset and business practices, for example, you need to pay upfront for setup as well as ongoing management, and bulk printing in some cases. You need to manage taxes and cashflow. You need to be a lot more proactive about marketing, as you won't sell anything if you don't bring readers to your books/products. But selling direct also brings advantages. It sets you apart from the bulk of digital only authors who still only upload ebooks to Amazon, or maybe add a print on demand book, and in an era of AI rapid creation, that number is growing all the time. If you sell direct, you get your customer data and you can reach those customers next time, through your email list. If you don't know who bought your books and don't have a guaranteed way to reach them, you will more easily be disrupted when things change — and they always change eventually. Kindlepreneur notes that “45% of the successful direct selling authors had over 1,000 subscribers on their email lists,” with “a clear, positive correlation between email list size and monthly direct sales income — with authors having an email list of over 15,000 subscribers earning 20X more than authors with email lists under 100 subscribers.” Selling direct means faster money, sometimes the same day or the same week in many cases, or a few weeks after a campaign finishes, as with Kickstarter. And remember, you don't have to sell all your formats directly. You can keep your ebooks in KU, do whatever you like with audiobooks, and just have premium print products direct, or start with a very basic Kickstarter campaign, or a table at a local fair. Lots more tips for Shopify and Kickstarter at https://www.thecreativepenn.com/selldirectresources/ I also recommend the Novel Marketing Podcast on The Shopify Trap: Why authors keep losing money as it is a great counterpoint to my positive endorsement of selling direct on Shopify! Among other things, Thomas notes that a fixed monthly fee for a store doesn't match how most authors make money from books which is more in spikes, the complexity and hassle eats time and can cost more money if you pay for help, and it can reduce sales on Amazon and weaken your ranking. Basically, if you haven't figured out marketing direct to your store, it can hurt you.All true for some authors, for some genres, and for some people's lifestyle. But for authors who don't want to be on the hamster wheel of the Amazon algorithm and who want more diversity and control in income, as well as the incredible creative benefits of what you can do selling direct, then I would say, consider your options in 2025, even if that is trying out a low-financial-goal Kickstarter campaign, or selling some print books at a local fair. Interestingly, traditional publishers are also experimenting with direct sales. Kate Elton, the new CEO of Harper Collins notes in The Bookseller's 2026 trend article, “we are seeing global success with responsive, reader-driven publishing, subscription boxes and TikTok Shop and – crucially – developing strategies that are founded on a comprehensive understanding of the reader.” She also notes, “AI enables us to dramatically change the way we interact with and grow audiences. The opportunities are genuinely exciting – finding new ways to help readers discover books they will love, innovating in the ways we market and reach audiences, building new channels and adapting to new methods of consuming content.” (2) AI-powered search will start to shift elements of book discoverability From LinkedIn's 2026 Big Ideas: “Generative engine optimization (GEO) is set to replace search engine optimization (SEO) as the way brands get discovered in the year ahead. As consumers turn to AI chatbots, agentic workflows and answer engines, appearing prominently in generative outputs will matter more than ranking in search engines.” Google has been rolling out AI Mode with its AI Overviews and is beginning to push it within Google.com itself in some countries, which means the start of a fundamental change in how people discover content online. I first posted about GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) in 2023, and it's going to change how readers find books. For years, we've talked about the long tail of search. Now, with AI-powered search, that tail is getting even longer and more nuanced. AI can understand complex, conversational queries that traditional search engines struggled with. Someone might ask, “What's a good thriller set in a small town with a female protagonist who's a journalist investigating a cold case?” and get highly specific recommendations. This means your book metadata, your website content, and your online presence need to be more detailed and conversational. AI search engines understand context in ways that go far beyond simple keywords. The authors who win in this new landscape will be those who create rich, authentic content about their books and themselves, not just promotional copy. As economist Tyler Cowen has said, “Consider the AIs as part of your audience. Because they are already reading your words and listening to your voice.” We're in the ‘organic' traffic phase right now, where these AI engines are surfacing content for ‘free,' but paid ads are inevitably on the way, and even rumoured to be coming this year to ChatGPT. By the end of 2026, I expect some authors and publishers to be paying for AI traffic, rather than blocking and protesting them. For now, I recommend checking that your author name/s and your books are surfaced when you search on ChatGPT.com as well as Google.com AI Mode (powered by Gemini). You want to make sure your work comes up in some way. I found that Joanna Penn and J.F. Penn searches brought up my Shopify stores, my website, podcast, Instagram, LinkedIn, and even my Patreon page, but did not bring up links to Amazon. If you only have an author presence on Amazon, does it appear in AI search at all? Do you need to improve anything about what the AI search brings up? Traditional publishers are also looking at this, with PublishersWeekly doing webinars on various aspects of AI in early 2026, including sessions on GEO and how book sales are changing, AI agents, and book marketing. In a 2026 predictions article on The Bookseller, the CEO of Bloomsbury Publishing noted, “The boundaries of artificial intelligence will become clearer, enabling publishers to harness its benefits while seeking to safeguard the intellectual property rights of authors, illustrators and publishers.” “AI will be deeply embedded in our workflows, automating tasks such as metadata tagging, freeing teams to focus on creativity and strategy. Challenges will persist. Generative AI threatens traditional web traffic and ad revenue models, making metadata optimisation and SEO critical for visibility as we adjust to this new reality online.” (3) The start of Agentic Commerce AI researches what you want to buy and may even buy on your behalf. Plus, I predict that Amazon does a commerce deal with OpenAI for shopping within ChatGPT by the end of 2026. In September 2025, ChatGPT launched Instant Checkout and the Agentic Commerce Protocol, which will enable bots to buy on websites in the background if authorised by the human with the credit card. VISA is getting on board with this, so is PayPal, with no doubt more payment options to come. In the USA, ChatGPT Plus, Pro, and Free users can now buy directly from US Etsy sellers inside the chat interface, with over a million Shopify merchants coming soon. Shopify and OpenAI have also announced a partnership to bring commerce to ChatGPT. I am insanely excited about this as it could represent the first time we have been able to more easily find and surface books in a much more nuanced way than the 7 keywords and 3 categories we have relied on for so long! I've been using ChatGPT for at least the last year to find fiction and non-fiction books as I find the Amazon interface is ‘polluted' by ads. I've discovered fascinating books from authors I've never heard of, most in very long tail areas. For example, Slashed Beauties by A. Rushby, recommended by ChatGPT as I am interested in medical anatomy and anatomical Venuses, and The Macabre by Kosoko Jackson, recommended as I like art history and the supernatural. I don't think I would have found either of these within a nuanced discussion with ChatGPT. Even without these direct purchase integrations, ChatGPT now has Shopping Research, which I have found links directly to my Shopify store when I search for my books specifically. Walmart has partnered with OpenAI to create AI-first shopping experiences, and you have to wonder what Amazon might be doing? In Nov 2025, Amazon signed a “strategic partnership” with OpenAI, and even though it's focused on the technical side of AI, those two companies in a room together might also be working on other plans … I'm calling it for 2026. I think Amazon will sign a commerce agreement with OpenAI sometime before the end of the year. This will enable at least recommendation and shopping links into Amazon stores (presumably using an OpenAI affiliate link), or perhaps even Instant Checkout with ChatGPT for Amazon. It will also enable a new marketing angle, especially if paid ads arrive in ChatGPT, perhaps even integrating with Amazon Ads in some way as part of any possible agreement, since ads are such a good revenue stream for Amazon anyway. The line between discovery, engagement, and purchase is collapsing. Someone could be having a conversation with an AI about what to read next, and within that same conversation, purchase a bookwithout ever leaving the chat interface. This already happens within TikTok and social commerce clearly works for many authors. It's possible that the next development for book discoverability and sales might be within AI chats. This will likely stratify the already fragmented book eco-system even more. Some readers will continue to live only within the Amazon ecosystem and (maybe) use their Rufus chatbot to buy, and others will be much wider in their exploration of how to find and discover books (and other products and services). If you haven't tried it yet, try ChatGPT.com Shopping Research for a book. You can do this on the free tier. Use the drop down in the main chat box and select Shopping Research. It doesn't have to be for your book. It can be any book or product, for example, our microwave died just before Christmas so I used it to find a new one. But do a really nuanced search with multiple requirements. Go far beyond what you would search for on Amazon. In the results, notice that (at the time of writing) it does not generally link to Amazon, but to independent sites and stores. As above, I think this will change by the end of 2026, as some kind of commerce deal with Amazon seems inevitable. (4) AI-assisted audiobook narration will go mainstream I've been talking about AI narration of audiobooks since 2019, and over the years, I've tried various different options. In 2025, the technology reached a level of emotional nuance that made it much easier to create satisfying fiction audio as well as non-fiction. It also super-charges accessibility, making audio available in more languages and more accents than ever before. Of course, human narration remains the gold standard, but the cost makes it prohibitive for many authors, and indeed many small traditional publishers, for all books. If it costs $2000 – $10,000 to create an audiobook, you have to sell a lot to make a profit, and the dominance of subscription models have made it harder to recoup the costs. Famous narrators and voice artists who have an audience may still be worth investing in, as well as premium production, but require an even higher upfront cost and therefore higher sales and streams in return. AI voice/audio models are continuing to improve, and even as this goes out, there are rumours on TechCrunch that OpenAI's new device, designed by Jony Ive who designed the iPhone, will be audio first and OpenAI are improving their voice models even more in preparation for that launch. In 2026, I think AI-narrated audio will go mainstream with far-reaching adoption across publishing and the indie author world in many different languages and accents. This will mean a further stratification of audiobooks, with high quality, high production, high cost human narrated audio for a small percentage of books, and then mass market, affordable AI-narrated audio for the rest. AI-narrated audiobooks will make audio ubiquitous, and just as (almost) every print book has an ebook format, in 2026, they will also have an audio format. I straddle both these worlds, as I am still a human audiobook narrator for my own work. I human-narrated Successful Self-Publishing Fourth Edition (free audiobook) and The Buried and the Drowned, my short story collection. I also use AI narration for some books. ElevenLabs remains my preferred service and in 2025, I used my J.F. Penn voice clone for Death Valley and also Blood Vintage, while using a male voice for Catacomb. I clearly label my AI-narration in the sales description and also on the cover, which I think is important, although it is not always required by the various services. You can distribute ElevenLabs narrated audiobooks on Spotify, Kobo Writing Life, YouTube, ElevenReader, and of course your own store if you use Shopify with Bookfunnel. There are many other services springing up all the time, so make sure you check the rights you have over the finished audio, as well as where you can sell and distribute the final files. If they are just using ElevenLabs models in the back-end, then why not just do that directly? (Most services will be using someone's model in the back-end, since most companies do not train their own models.) Of course, you can use Amazon's own narration. While Amazon originally launched Audible audiobooks with Virtual Voice (AVV) in November 2023, it was rolled out to more authors and territories in 2025. If your book is eligible, the option to create an audiobook will appear on your KDP dashboard. With just a few clicks, you can create an audiobook from a range of voices and accents, and publish it on Amazon and Audible. However, the files are not yours. They are exclusive to Amazon and you cannot use them on other platforms or sell them direct yourself. But they are also free, so of course, many authors, especially those in KU, will use this option. I have done some for my mum's sweet romance books as Penny Appleton and I will likely use them for my books in translation when the option becomes available. Traditional publishers are experimenting with AI-assisted audiobook narration as well. MacMillan is selling digital audiobooks read by AI directly on their store. PublishersWeekly reports that PRH Audio “has experimented with artificial voice in specific instances, such as entrepreneur Ely Callaway's posthumous memoir The Unconquerable Game,” when an “authorized voice replica” was created for the audiobook. The article also notes that PRH Audio “embrace artificial intelligence across business operations—my entire department [PRH Audio] is using AI for business applications.” And while indie authors can't use AI voices on ACX right now, Audible have over 100 voices available to selected publishing partnerships, as reported by The Guardian with “two options for publishers wishing to make use of the technology: “Audible-managed” production, or “self-service” whereby publishers produce their own audiobooks with the help of Audible's AI technology.” In 2026, it's likely that more traditional publishers — as well as indie authors — will get their backlist into audio with AI narration. (5) AI-assisted translation will start to take off beyond the early adopters Over the years, I've done translation deals with traditional publishers in different languages (German, French, Spanish, Korean, Italian) for some fiction and non-fiction books. But of course, to get these kinds of deals, you have to be proactive about pitching, or work with an agent for foreign rights only, and those are few and far between! There are also lots of languages and territories worldwide, and most deals are for the bigger markets, leaving a LOT of blue water for books in translation, even if you have licensed some of the bigger markets. I did my first partially AI-translated books in 2019 when I used Deepl.com for the first draft and then worked with a German editor to do 3 non-fiction books in German. While the first draft was cheap, the editing was pretty expensive, so I stopped after only doing a couple. I have made the money back now, but it took years. In 2025, AI Translation began to take off with ScribeShadow, GlobeScribe.ai, and more recently, in November 2025, Kindle Translate boosting the number of translated books available. Kindle Translate is (currently) only available to US authors for English into Spanish and also German into English, but in 2026, this will likely roll out to more languages and more authors, making it easier than ever to produce translations for free. Of course, once again, the gold standard is human translation, or at least human-edited translations, but the cost is prohibitive even just for proof-reading, and if there is a cheap or even free option, like Kindle Translate, then of course, authors are going to try it. If the translation gets bad reviews, they can just un-publish. There are many anecdotal stories of indie success in 2025 with AI-translated genre fiction sales (in series) in under-served markets like Italian, French, and Spanish, as well as more mainstream adoption in German. I was around in the Kindle gold-rush days of 2009-2012 and the AI-translation energy right now feels like that. There are hardly any Kindle ebooks in many of these languages compared to how many there are in English, so inevitably, the rush is on to fill the void, especially in genres that are under-served by traditional publishers in those markets. Yes, some of these AI translated books will be ‘AI-slop,' but readers are not stupid. Those books will get bad reviews and thus will sink to the bottom of the store, never to be seen again. The AI translation models are also improving rapidly, and Amazon's Kindle Translate may improve faster than most, for books specifically, since they will be able to get feedback in terms of page reads. Amazon is also a major investor in Anthropic, which makes Claude.ai, widely considered the best quality for creative writing and translation, so it's likely that is used somewhere in the mix. Some traditional publishers are also experimenting with AI-assisted translation, with Harlequin France reportedly using AI translation and human proofreaders, as reported by the European Council of Literary Translators' Associations in December 2025. Academic publisher Taylor and Francis is also using AI for book translation, noting: “Following a program of rigorous testing, Taylor & Francis has announced plans to use AI translation tools to publish books that would otherwise be unavailable to English-language readers, bringing the latest knowledge to a vastly expanded readership.” “Until now, the time and resources required to translate books has meant that the majority remained accessible only to those who could read them in the original language. Books that were translated often only became available after a significant delay. Today, with the development of sophisticated AI translation tools, it has become possible to make these important texts available to a broad readership at speed, without compromising on accuracy.” (6) AI video becomes ubiquitous. ‘Live selling' becomes the next trend in social sales. In 2025, short form AI-generated video became very high quality. OpenAI released Sora 2, and YouTube announced new Shorts creation tools with Veo 3, which you can also use directly within Gemini. There are tons of different AI video apps now, including those within the social media sites themselves. There is more video than ever and it's much easier to create. I am not a fan of short form video! I don't make it and I don't consume it, but I do love making book trailers for my Kickstarter campaigns and for adding to my book pages and using on social media. I made a trailer for The Buried and the Drowned using Midjourney for images and then animation of those images, and Canva to put them together along with ElevenLabs to generate the music. But despite the AI tools getting so much easier to use, you still have to prompt them with exactly what you want. I can't just upload my book and say, “Make a book trailer,” or “Make a short film.” This may change with generative video ads, which are likely to become more common in 2026, as video turns specifically commercial. Video ads may even be generated specifically for the user, with an audience of one, maybe even holding your book in their hands (using something like Cameos on Sora), in the same way that some AI-powered clothing stores do virtual try-ons. This might also up-end the way we discover and buy things, as the AI for eCommerce and Amazon Sellers newsletter says about OpenAI's Sora app, “OpenAI isn't just trying to build a TikTok competitor. They're building a complete reimagining of how we discover and buy things …” “The combination of ChatGPT's research capabilities and Sora's potential for emotional manipulation—I mean, “engagement”—could create something we've never seen before: an AI ecosystem that might eventually guide you through every type of purchase, from the most considered to the most impulsive.” In 2026, there will be A LOT more AI-generated video, but that also leads to the human trend of more live video. While you can use an AI avatar that looks and sounds like you using tools like HeyGen or Synthesia, live video has all the imperfect human elements that make it stand-out, plus the scarcity element which leads to the purchase decision within a countdown period. Live video is nothing new in terms of brand building and content in general, but it seems that live events primarily for direct sales might be a thing in 2026. Kim Kardashian hosted Kimsmas Live in December 2025 with a 45 minute live shopping event with special guests, described as entertainment but designed to be a sales extravaganza. Indie authors are doing a similar thing on TikTok with their books, so this is a trend to watch in 2026, especially if you feel that live selling might fit with your personality and author business goals. It's certainly not for everyone, but I suspect it will suit a different kind of creator to those who prefer ‘no face' video, or no video at all! On other aspects of the human side of social media, Adam Mosseri the CEO of Instagram put a post on Threads called Authenticity after Abundance. He said, “Everything that made creators matter—the ability to be real, to connect, to have a voice that couldn't be faked—is now suddenly accessible to anyone with the right tools.” “Deepfakes are getting better and better. AI is generating photographs and videos indistinguishable from captured media. The feeds are starting to fill up with synthetic everything. And in that world, here's what I think happens.Creators matter more.” It's a long article so just to pick a few things from it: “We like to talk about “AI slop,” but there is a lot of amazing AI content … we are going to start to see more and more realistic AI content.” I've talked to my Patreon Community about this ‘tsunami of excellence' as these tools are just getting better and better and the word ‘slop' can also be applied to purely human output, too. If you think that AI content is ‘worse' than wholly human content, in 2026, you are wrong. It is now very very good, especially in the hands of people who can drive the AI tools. Back to Adam's post: “Authenticity is fast becoming a scarce resource, …The creators who succeed will be those who figure out how to maintain their authenticity [even when it can be simulated] …” “The bar is going to shift from “can you create?” to “can you make something that only you could create?” He talks about how the personal content on Instagram now is: “unpolished; it's blurry photos and shaky videos of people's daily experiences … flattering imagery is cheap to produce and boring to consume. People want content that feels real… Savvy creators are going to lean into explicitly unproduced and unflattering images of themselves. In a world where everything can be perfected, imperfection becomes a signal. Rawness isn't just aesthetic preference anymore—it's proof. It's defensive. A way of saying: this is real because it's imperfect.” While I partially love this, and I really hope it's true, as in I hope we don't need to look good for the camera anymore I would also challenge Adam on this, because pretty much every woman I know on social media has been sent sexual messages, and/or told they are ugly and/or fat when posting anything unflattering. I've certainly had both even for the same content, but I don't expect Adam has been the target for such posting! But I get his point. He goes on:“Labeling content as authentic or AI-generated is only part of the solution though. We, as an industry, are going to need to surface much more context about not only the media on our platforms, but the accounts that are sharing it in order for people to be able to make informed decisions about what to believe. Where is the account? When was it created? What else have they posted?” This is exactly what I've been saying for a while under my double down on being human focus. I use my Instagram @jfpennauthor as evidence of humanity, not as a sales channel. You can do both of course, but increasingly, you need to make sure your accounts at places have longevity and trust, even by the platforms themselves. Adam finishes: “In a world of infinite abundance and infinite doubt, the creators who can maintain trust and signal authenticity—by being real, transparent, and consistent—will stand out.” For other marketing trends for 2026, I recommend publicist Kathleen Schmidt's SubStack which is mostly focused on traditional publishing but still interesting for indies. In her 2026 article, she notes: “We have reached a social media saturation point where going viral can be meaningless and should not be the goal; authenticity and creativity should. She also says, “In-person events are important again,” and, “Social media marketing takes a nosedive… we have reached a saturation point … What publishers must figure out is how to make their social media campaigns stand out. If they remain somewhat uninspired, the money spent on social ads won't convert into book sales.” I think this is part of the rise of live selling as above, which can stand out above more ‘produced' videos. Kathleen also talks about AI usage. “AI can help lighten the burden of publicity and marketing.” “A lot of AI tools are coming to market to lessen the load: they can write pitches, create media lists for you, send pitches for you, and more. I know the industry is grappling with all things AI, but some of these tools are huge time savers and may help a book more than hurt it.” On that note … (7) AI will create, run, and optimise ads without the need for human intervention Many authors will be very happy about this as marketing is often the bane of our author business lives! As I noted in my 2026 goals, I would love to outsource more marketing tasks to AI. I want an “AI book marketing assistant” where I can upload a book and specify a budget and say, ‘Go market this,' then the AI will action the marketing, without me having to cobble together workflows between systems. Of course, it will present plans for me to approve but it will do the work itself on the various platforms and monitor and optimize things for me. I really hope 2026 is the year this becomes possible, because we are on the edge of it already in some areas. Amazon Ads launched a new agentic AI tool in September 2025 that creates professional-quality ads. I've also been working with Claude in Chrome browser to help me analyse my Amazon Ad data and suggest which keywords/products to turn off and what to put more budget into. I'll do a Patreon video on that soon. Meta announced it will enable AI ad creation by the end of 2026 for Facebook and Instagram. For authors who find ad creation overwhelming or time-consuming, this could be a game-changer. Of course, you will still need a budget! (8) 1000 True Fans becomes more important than ever Lots of authors and publishers are moaning about the difficulty of reaching readers in an era of ‘AI slop' but there is no shortage of excellent content created by humans, or humans using AI tools. As ever, our competition is less about other authors, or even authors using AI-assisted creation, we're competing against everything else that jostles for people's attention, and the volume of that is also growing exponentially. I've never been a fan of rapid release, and have said for years that you can't keep up with the pace of the machines. So play a different game. As Kevin Kelly wrote in 2008, If you have 1000 true fans, (also known as super fans), “you can make a living — if you are content to make a living but not a fortune.” [Kevin Kelly was on this show in 2023 talking about Excellent Advice for Living.] Many authors and the publishing industry are stuck in the old model of aiming to sell huge volumes of books at a low profit margin to a massive number of readers, many of them releasing ever faster to try and keep the algorithms moving. But the maths can work for the smaller audience of more invested readers and fans. If you only make $2 profit on an ebook, you need to sell 500 ebooks to make $1000, and then do it again next month. Or you can have a small community like my patreon.com/thecreativepenn where people pay $2 (or more) a month, so even a small revenue per person results in a better outcome over the year, as it is consistent monthly income with no advertising. But what if you could make $20 profit per book? That is entirely possible if you're producing high quality hardbacks on Kickstarter, or bundle deals of audiobooks, or whole series of ebooks. You would only need to sell to 50 people to make $1000. What about $100 profit per sale, which you can do with a small course or live event? You only need 10 people to make $1000, and this in-person focus also amplifies trust and fosters human connection. I've found the intimacy of my live Patreon Office Hours and also my webinars have been rewarding personally, but also financially, and are far more memorable — and potentially transformative — than a pre-recorded video or even another book. From the LinkedIn 2026 Big Ideas article: “In an AI-optimized world, intentional human connection will become the ultimate luxury.” The 1000 True Fans model is about serving a smaller, more personal audience with higher value products (and maybe services if that's your thing). As ever, its about niche and where you fit in the long long long long long tail. It's also about trust. Because there is definitely a shortage of that in so many areas, and as Adam Mosseri of Instagram has said, trust will be increasingly important. Trust takes time to build, but if you focus on serving your audience consistently, and delivering a high quality, and being authentic, this emerges as part of being human. In an echo of what happened when online commerce first took off, we are back to talking about trust. Back in 2010, I read Trust Agents: by Julien Smith and Chris Brogan, which clearly needs a comeback. There was a 10th anniversary edition published in 2020, so that's worth a read/listen. Chris Brogan was also on this show in 2017 when we talked about finding and serving your niche for the long term. That interview is still relevant, here's a quick excerpt, where I have (lightly edited) his response to my question on this topic back in 2017: Jo: The principle of know, like, and trust, why is that still important or perhaps even more important these days? Chris: There are a few things that at play there, Joanna. One is that the same tools that make it so easy for any of us to start and run a business also allow certain elements to decide whether or not they want to do something dubious. And with all new technologies that come, you know, there's nothing unique about these new technologies. In the 1800s, anyone could put anything in a bottle and sell it to you and say, this is gonna cure everything. Cancer — gone. And the bottle could have nothing in. You know, it could be Kool-Aid. And so, the idea of trying to understand what's behind the business though, one beautiful thing that's come is that we can see in much more dimensions who we're dealing with. We can understand better who's the face behind the brand. I really want people to try their best to be a lot clearer on what they stand for or what they say. And I don't really mean a tagline. I mean, humans don't really talk like that. They don't throw some sentence out as often as they can that you remember them for that phrase. But I would say that, we have so many media available to us — the plural of mediums — where we can be more of ourselves. And I think that there's a great opportunity to share the ‘you' behind the scenes, and some people get immediately terrified about this, ‘Ah, the last thing I want is for people to know more about me,' but I think we have such an opportunity. We have such an opportunity to voice our thoughts on something, to talk about the story that goes behind the product. We were all raised on overly produced material, but I think we don't want that anymore. We really want clarity, brevity, simplicity. We want the ability for what we feel is connection and then access. And so I think it's vital that we connect and show people our accessibility, not so that they can pester us with strange questions, but more so that you can say, this person stands with their product and their service and this person believes these things, and I feel something when I hear them and I wanna be part of that.” That's from Chris Brogan's interview here in 2017, and he is still blogging and speaking at writing at ChrisBrogan.com and I'm going to re-listen to the audiobook of Trust Agents again myself as I think it's more relevant than ever. The original quote comes from Bob Burg in his 1994 book, Endless Referrals, “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” That still applies, and absolutely fits with the 1000 True Fans model of aiming to serve a smaller audience. As Kevin Kelly says in 1000 True Fans, “Instead of trying to reach the narrow and unlikely peaks of platinum bestseller hits, blockbusters, and celebrity status, you can aim for direct connection with a thousand true fans.” “On your way, no matter how many fans you actually succeed in gaining, you'll be surrounded not by faddish infatuation, but by genuine and true appreciation. It's a much saner destiny to hope for. And you are much more likely to actually arrive there.” In 2026, I hope that more authors (including me!) let go of ego goals and vanity metrics like ranking, gross sales (income before you take away costs), subscribers, followers, and likes, and consider important business numbers like profit (which is the money you have after costs like marketing are taken out), as well as number of true fans — and also lifestyle elements like number of weekends off, or days spent enjoying life and not just working! OK, that's my list of trends and predictions for 2026. Let me know what you think in the comments. Do you agree? Am I wrong? What have I missed? The post 2026 Trends And Predictions For Indie Authors And The Book Publishing Industry with Joanna Penn first appeared on The Creative Penn.

Summary In dieser Folge von SEOPRESSO spricht Björn Darko mit Stephan Czysch über seine persönliche Geschichte in der SEO-Branche. Stephan erzählt von seinen Anfängen in der Informationswissenschaft, seinem Einstieg bei Rocket Internet und seinem späteren Engagement bei Wimdu. Er teilt seine Erfahrungen und Erkenntnisse aus der Zeit bei Rocket und erklärt, wie er Trust Agents gegründet hat. Die Agentur wuchs in fünf Jahren auf 70 Mitarbeiter an und wurde schließlich an DEPT verkauft. Stephan spricht auch darüber, wie er seine Belegschaft über den Verkauf informiert hat und wie er eine familiäre Atmosphäre in der Agentur geschaffen hat. In diesem Teil des Gesprächs geht es um die unterschiedlichen Ansichten und Herausforderungen in einer Gründerkonstellation. Stephan spricht über die Schwierigkeiten, eine profitabel arbeitende Agentur aufzubauen und die Notwendigkeit, Mitarbeiter mit verschiedenen Fähigkeiten zu finden. Er erläutert auch den Verkaufsprozess von Trust Agents an DEPT und warum sie sich für diesen Schritt entschieden haben. Des Weiteren diskutieren sie über das Schreiben von Büchern und den wirtschaftlichen Aspekt dahinter. Stephan erklärt, dass er weiterhin verschiedene Projekte verfolgt und Spaß daran hat, sein Wissen weiterzugeben. Er sieht sich in den nächsten Jahren weiterhin in der SEO-Branche und freut sich darauf, Webseiten zu verbessern und Unternehmen positiv zu beeinflussen. Take-aways: Stefan Zisch erzählt von seinen Anfängen in der Informationswissenschaft und seinem Einstieg bei Rocket Internet. Er teilt seine Erfahrungen und Erkenntnisse aus der Zeit bei Rocket und erklärt, wie er Trust Agents gegründet hat. Trust Agents wuchs in fünf Jahren auf 70 Mitarbeiter an und wurde schließlich an DEP verkauft. Stefan spricht darüber, wie er seine Belegschaft über den Verkauf informiert hat und wie er eine familiäre Atmosphäre in der Agentur geschaffen hat. In einer Gründerkonstellation gibt es oft unterschiedliche Ansichten und Herausforderungen. Der Aufbau einer profitablen Agentur kann schwierig sein und erfordert Mitarbeiter mit verschiedenen Fähigkeiten. Der Verkaufsprozess von Trust Agents an DEPT war eine bewusste Entscheidung, um neue Möglichkeiten zu schaffen. Das Schreiben von Büchern kann eine Möglichkeit sein, Wissen weiterzugeben und Reputation aufzubauen. Stephan verfolgt weiterhin verschiedene Projekte und hat Spaß daran, Webseiten zu verbessern und Unternehmen positiv zu beeinflussen. Chapters: 00:00Von der Informationswissenschaft zur SEO-Branche 05:31Der Einstieg bei Rocket Internet 09:31Der Aufbau von Wimdu und die Mitarbeiterverantwortung 25:26Herausforderungen in einer Gründerkonstellation 28:11Der Verkaufsprozess von Trust Agents an DEPT 30:19Der wirtschaftliche Aspekt des Bücherschreibens 35:25Weiterhin verschiedene Projekte verfolgen 43:07Die Zukunft in der SEO-Branche

In this Marketing Over Coffee: Learn about the earliest podcasts, Trust Agents, Flinch and More!! Direct Link to File Brought to you by our sponsors: The Mailworks and Notion CEO of Practice.do Raised over $150M with Breather Podcasting way before true crime podcasts were hotter than Beanie Babies The first hip hop podcast ever, cathing the ear […] The post Catching up with Julien Smith of Practice appeared first on Marketing Over Coffee Marketing Podcast.

In dieser Episode unterhalte ich mich mit Stephan Czysch (Founder Searchanalyzer, ex-founder Trust Agents) über SEO Maßnahmen die wirklich etwas bringen. Warum sollten wir nicht jedem Trend hinterherrennen, sondern uns eher auf die Basics konzentrieren. Welche Maßnahmen bringen wirklich etwas im SEO und wie identifiziert man als SEO solche Maßnahmen. Viel Spaß bei der Folge!

“The flinch is your real opponent, and information won't help you fight it. It's behind every unhappy relationship, every hesitation in your business life, every missed opportunity, and every regret you ever had." - Julien SmithJulien Smith is a serial tech entrepreneur and NYT best-selling author of the books Trust Agents and The Flinch. In 2012 he founded Breather a flexible real-estate company that raised over $150M. His latest venture is Practice, a tool for solopreneurs funded by a16z and Tony Robbins.In this episode we discuss Julien's life and his highly practical, courage-inducing, stimulant-of-a-book The Flinch. Topics include:* On courage and The Big Life* Why people don't do the things they claim they want to do* What is “the flinch” and how is it robbing you of our dreams?* How Seth Godin challenged Julien to create something he'd be in awe of (and how it made him mad)* The relationship between art and suffering* The primary quality that defines exceptional founders* Silicon Valley's executive coaching secret* How to choose successful long-term projects and make big bets* How accepting discomfort engenders vitalityCheck out Julien's Twitter and his company Practice.do. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit themetagame.substack.com

Julien Smith is currently the Co-founder and CEO of Practice, a world class tool to help coaches build their businesses entirely on their own. He has started many companies, including Breather, for which he raised $150M and got to Series D before handing it to a hired CEO. As a coach, he takes on a few select first time CEOs who he coaches on finding customers, building a team, running a business, and raising venture financing. He has coached founders who have been funded by the world's best venture firms, including A16Z, General Catalyst, Craft Ventures, Khosla Ventures, Y Combinator, and more. Julien is also a New York Times bestselling author of business and marketing books. He and his co-author were among the first to write books about social media and how to use it for business purposes, and many of the best practices you see in the field were put on paper by them first. The first book, Trust Agents, was written with Chris Brogan, and became instant New York Times and Wall Street Journal bestseller, winning awards including Amazon and 800 CEO-READ's best books of the year. They also collaborated on another book, The Impact Equation, published in 2012. His second book, The Flinch, edited by Seth Godin, has remained one of the top downloaded and highlighted books on Kindle since the day it was published. Website: Practice LinkedIn: linkedin.com/in/juliensmith/ Twitter: @julien Second Time Founders podcast Topics Covered by Julien Smith in this Episode The background behind Julien's company Practice Why Julien decided to start Practice after his success starting Breather How Julien runs and structures his practice coaching founders How founders can build better businesses Julien's tips for fundraising Driving emotion in fundraising pitches Identifying true value when building your cap table Julien's big vision for growing Practice and what he's doing differently from his first company How the Second Time Founders podcast was born Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

Some of the most successful people of our age have experienced issues with mental health. From the outside it seems as if things couldn't be better, but the inner world can be insidious in its ability to show the world one thing but experience the inner turmoil in another way. This rings true for our guest on today's episode. Chris Brogan, co-author of Trust Agents, chief of staff at AppFire, executive level strategist, CEO advisor working with companies at the $100 million revenue and up range, sought after keynote speaker, and The New York Times bestselling author of nine books and counting, and, did we miss anything? The point is, this man has accomplished more in this lifetime than most dream to accomplish in 10, and he did it while dealing with depression. Chris' grew up in a loving, supportive home - much like The Brady Bunch, as he says. However, he still experienced severe clinical depression. After trying many different treatments, he found what worked for him and was able to manage his depression in unique ways, while still hitting major professional and personal milestones. Chris has faced demons head on, and has come out on the other side with a ton of wisdom to share with our listeners. Tune in to hear a story of triumph and perseverance, and someone who did not give up in the face of mental health challenges. Topics discussed in this episode: Background of Chris' story What does AppFire do? Chris's experience with social media then and now How has social media impacted Chris' mental health Curating social media to impact your life positively The idea of collectively pushing social media to a more positive direction Chris' journey with depression and how he manages it Advice for those dealing with mental illnesses Chris's experience with ketamine therapy Cultivating connections with a good network The importance of advocating for your mental health What schools of thought has helped Chris manage his mental health What it means to heal the inner child Head to Chris's website for more information on what he is up to or follow him on Twitter! Connect with Nikhil to learn more about The Shelly Story Facebook Instagram Twitter Website LinkedIn YouTube

Sometimes it seems like being a jerk pays off. Society often seems to reward the leaders who don't mind stepping on others en route to the top. But if you don't want to live that way, you're among friends here and with today's guest Julien Smith. We're talking about avoiding leadership traps and creating positive boundaries in your business. More About Julien: Julien Smith is the co-founder and CEO of Practice, a business management platform for coaches. He was the co-founder of Breather, and is a New York Times bestselling author of three books. Two of these, Trust Agents and The Impact Equation, were written with Chris Brogan, and his third, The Flinch, was published with Domino Project in 2011.

Julien Smith is the Co-Founder and CEO at Practice. Previously, he was also the Co-Founder of a company called Breather. Additionally, he was a New York Times Bestselling Author of 3 books. He is somebody who's been a speaker and a writer. Creative would be the word I use to best sum up Julien.   Julien had a number of amazing insights during our conversation. Some of them include: “One of the ways to have the biggest impact on the world is to work with a team of people that will care about a common purpose” (7:15). “How much of a mercenary are you vs a missionary?” (8:15). “I was a hard employee… I wanted a level of autonomy that I never earned” (11:35). “I felt that I had a value in myself that I saw that was very difficult for me to show other people. I had to step completely out of the system” (13:00). “People make everything happen. When it's not people, it's culture” (23:00). “I'm more deliberate about people now than I ever was” (23:15). “To be deliberate with the people that you work with has got to be the most valuable thing that you can possibly do at a startup, especially at the early stage” (24:15). “The number one thing that I care about today is making sure the team is amazing and making sure the team is all aligned together” (26:00). “I've been working to empower solo people for as long as I can think” (30:15). “The challenge is to scale beyond your own thing” (41:15). “There's hundreds of coaches out there, but no one knows how to find them other than by referral” (43:10). “I like the intimacy of the relationship in coaching” (44:00). “CEOs have almost no opportunity to be their honest self, they're always on. To be able to give them an opportunity to not be on… and to allow them to authentically be themselves is incredibly rewarding” (44:30). “Coaching lets me step out of my own company, which is really rewarding” (44:50). “No matter who you are or how you get it, you do need a connection to something greater than yourself” (50:45). “As much as possible, I try to connect to things that are bigger than myself to remember that there's a lot of stuff out there in the world” (51:10). “I feel that you've got to know what you're getting into” (54:25). “To me, what venture really means is access to money and access to a really strong density of talent” (55:20). “Venture brings together incredibly smart and talented people” (55:50). “My identity was absolutely attached to being the CEO and Co-Founder of Breather, and to a degree it's attached to Practice, but less so than the people who have done nothing before that at all” (58:00). “Let's build a business that will support the next 1,000, 10,000, or 100,000 people like this” (59:15). “I really believe that in 5-10 years we can be one of the most successful companies in the world. To do that right, from the very beginning, you have to have that intent” (1:00:45). “One of the things that you've got to do when you get into venture-backed businesses, you have to know that you can build something for a customer that you love, and you have to know that you can do it for 10 years” (1:01:15).   Additionally, make sure to check out Julien on Twitter. You can also purchase any of Julien's books (The Flinch, Trust Agents, the Impact Equation; Companies: Practice, Breather) anywhere where you normally buy books! If you want to learn more about Practice, feel free to give the website a look. I would also encourage you to check out the website for Peter Shallard, known as the Shrink for Entrepreneurs. Thank you so much to Julien for coming on the podcast! I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers. Thanks for listening.

Chris Brogan is a New York Times bestselling author, executive-level consultant and CEO advisor, keynote speaker, podcaster, tech geek, and more than anything, a really cool dude. He is the host of the Backpack Show and the author of such books as Trust Agents and The Freaks Shall Inherit the Earth. Chris has consulted with and spoken for household name brands such as Disney, Coke, GM, Microsoft, and Google. Join us as we talk about the pros and cons of our technological world and how it effects our kids, getting out of a professional slump, the importance of storytelling in business, and our love for video games. Oh, and plenty of Marvel references. I'm Zach Bohannon—I make my living telling stories, but I'm also a metal head, retired drummer, avid gamer, and most importantly, a loving husband and father. Join me each week as I sit down with a fellow dad and discuss balancing a creative life with family, careers, hobbies, and all the other things guys love. This…is the Creator Dad Podcast. Join the Creator Dad Community and Discord at https://patreon.com/creatordad Links Chris Brogan – https://chrisbrogan.com The Backpack Show – https://thebackpackshow.online Creator Dad – http://creatordad.life Creator Dad on Patreon – https://patreon.com/creatordad Zach Bohannon – https://zachbohannon.com

With Jeff Roach You dont have to have 10 thousand followers, you dont have to have the perfect grid, you dont have to hire a professional photographer, and you most definitely dont have to wait for perfect, for your social media strategy, you just have to START. You simply need to find a way to invite people into your world and today's guest is here to help you get started with that – because sometimes just starting can be the hardest part. Do you ever scroll back to your very first social media post and have a little giggle? I can't help but laugh when I peek at my earliest days on instagram. It's chock full of low quality photos of my food or my coffee mug accompanied by two word captions, or no caption at all and my feed just generally had no consistency or flow. In those early days I was using social media solely to entertain myself, and I most certainly didn't have a strategy. But everyone starts somewhere, right? And even though I have come to love all things social strategy, I didn't always have a clear vision for how social media could support, enhance, or even transform my business for the better. The “starting” phase is easily the hardest part because so often we get hung up on trying to perfect everything and then we just get overwhelmed and do nothing instead. Sound about right? Today's episode of the workshop weekly podcast is all about paring it down, simplifying your approach and removing the barriers to entry so you can reset your social strategy or just start if you're at ground zero. By the end of this episode, I want you to have the knowledge and tools that you need to step into it, own it, and start honing the voice and the strategy you need to grow and support your business. And I want you to see that it doesn't have to feel overwhelming. Today we are talking to a very special guest, social media guru and strategist, Jeff Roach, who also happens to be my husband. We are discussing the super simple steps that you need to be taking to start off on the right foot with social, or if you've already started, what you can do to give your social strategy a little makeover and get it back on track starting TO-DAY! Ok, let's do this! In this episode, we talk about: Trust Agents of social media and why you need to embody one.Using social media strategically for your business – stop wasting your precious time!The importance of knowing WHO you are trying to reach on social media, how to discover them, and understand what social networks they use (hint: the answer is NOT “everyone”)The value in researching hashtags and keywords to learn more about your target customer.The true cost of trying to reach EVERYONE (it ain’t cheap…)Why even very small businesses NEED a budget for social media and it is more affordable than you think.Knowing what platforms your customers are on so you can meet them where they are.How to please the algorithm gods.Which platforms are the best bang for your buck.Getting your content in front of people who will care enough to share it (sharing really is caring)Leveraging organic reach on platformsHow to understand your metrics and set goals for content performance.The difference between the content you share to get people to care about tour brand is the content you share to get people to buy a product. “Take an hour to sit down and think about who your customer is and start surfing the web as if you are that customer. What do you look at? What do you click on? What do you not click on? What social networks do you use? And just be that customer for a little while and try to understand their behaviors and you will meet them online when you do that.”Jeff Roach See, I told you it doesn’t have to be that complicated! and now my friend, it is your time to start. Walk away from this podcast and take action. Tag me in your beginnings or in your resets so that I can come along with you and cheer you on! And thank you so much for hitting pay on another episode of the workshop weekly podcast. Be sure to check out the resources we mentioned in this episode by visiting the show notes at kellylawson.ca/029 and until next time, please don't hide your awesomeness from the world. I'll be watching for you. Bye for now. Recommendations: Trust Agent – Chris BroganThe Workshop Weekly Episode 004 Connect with Jeff Facebook.com/Sociallogical Twitter.com/Soclogical Sociallogical.com Check out today's sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh: https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON https://kellylawson.ca/tonicsite Learn what's in Kelly's capsule this season: https://kellylawson.ca/mystyle

With Kelly Lawson In this show, I will be sharing the surprising things that can make or break your business. I'll be speaking straight from the heart – and my own experience – about the mistakes I made and how I learned the hard way where to laser-focus my time, energy and money. I don't want you to waste another second ignoring the things that can really move the dial for your business, so let's get talking about the simple steps you can take to achieve your goals starting RIGHT NOW. Today, I'm going to open up about the biggest mistakes I made in my own business and see many entrepreneurs around me getting wrong, too. I'm going to talk about the most surprising things that can literally make you sink or swim. When I started out in business, I got so many things backwards. Looking back now, I see how I put waaay too much time, energy and attention on the wrong things. And, on the flip side, hindsight lets me now see those things that were literally game-changers for my business. Aargh! If only they had been so crystal-clear then. It would have saved me so much money and stress! Anyhow, it's never too late to make a change for the better. Because here's the thing: once you've identified what can really make a difference, you can let a bunch of other stuff that's tying up all your time, energy and money go. Yes, my friends, this is all about less is more. As in doing less, and making more. And all with less struggle and waste. So, in this show, Imma gonna break down the areas of my business that have been totally transformational in helping me grow and scale. More than that, these are also the things that have given me so much clarity, confidence and, best of all, a sense of calm as I move forward. My friends, I want to save you the pain I went through. So no matter where you are in your business lifecycle, today's show is for you. OK, you ready? Let's dig in. In this episode, we talk about: The throwing-spaghetti-at-the-wall approach and why it isn’t doing you any favors.How it is LEGIT impossible to be all the things to all the people.Getting systems in place to manage time and resources – processes do NOT kill inspiration… being a hot mess does.How to free up time, head space and energy for the work that matters to you most.Identifying tedious tasks and draining jobs that eat up your time and how manage them.Building a beautiful empire on a rock-solid foundation.The dangers of getting caught in the hustle – how to prioritize balance in your life and your biz (hint: unplug and unwind).Making and managing money like a pro.Being visible to your customers and build trust with them. Go a head, show them that pretty face ;).Expecting a winding road – not everything is linear. I think it's so important to share not just our successes but our failures, to share all parts of this journey. So I hope I've saved you a little time, energy, money and a little pain. And I'd love to hear from you, about what mistakes you've made, or what you're struggling with! Drop into my DMs on insta and tell me – I am @kellyslawson and tell me how you made out! And I'll see you here next week, same time, same place for another workshop to keep making change for the better in your business. Resources “Trust Agents” – Chris BroganAmy PorterfieldThe Workshop Weekly Episode 004The Workshop Weekly Episode 013 Check out today's sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh: https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON https://kellylawson.ca/tonicsite Learn what's in Kelly's capsule this season: https://kellylawson.ca/mystyle

I first learned about Mitch Joel while reading Chris Brogan's book “Trust Agents” and immediately bought and consumed Mitch's first book, “Six Pixels of Separation” and then later his 2013 release, “Control, Alt, Delete” which was named one of the best business books by Amazon that year.Mitch is President and the chief Media Hacker of Mirum – a global digital marketing agency operating in 20 countries with over 2500 employees. Marketing Magazine has dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." He is a columnist for the Harvard Business Review, Inc. Magazine, and The Huffington Post. After attending the very first PodCamp conference in 2005?, he started his weekly podcast also called “Six Pixels of Separation” and has incredibly, racked up over 500 episodes and counting. Mitch also produces a blog post nearly every day with a combination of original and well-curated content. And has done so for 13 years.

Welcome to episode #409 of Six Pixels Of Separation - The Twist Image Podcast. It used to be easy. I could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith). He also wrote books like Social Media 101 and Google Plus For Business. What some people may not know, is that he is also the cofounder of the PodCamp new media conference series, and has spent over sixteen years trying to help others understand technology, media and how to create a more human/humane kind of business. Now, he's publishing all kinds of stuff, creating events, teaching and more. He has an online magazine called, Owner, and just launched a really smart book called, The Freaks Shall Inherit The Earth. We met at the very first PodCamp, and have been friends ever since that day (over eight years ago). Whenever we get around to doing a Media Hacks podcast, he is one of the guests. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel. Running time: 53:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Chris Brogan. The Freaks Shall Inherit The Earth. Owner. Trust Agents. The Impact Equation. Social Media 101. Google Plus For Business. Follow Chris on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast chris brogan content marketing david usher digital marketing facebook google plus for business itunes julien smith marketing blogger marketing podcast media hacks podcamp podcast podcasting social media social media 101 the freaks shall inherit the earth the impact equation trust agents twitter video podcast

Welcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast. Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation. As the book continues to steadily climb the best-sellers lists, Brogan and Smith took some time out of their hectic schedules to discuss the new book and why it's so much more than follow-up to their first effort and how it's not about social media (while still being about social media). It's a great read if you're trying to figure out how to make the work that you do not only resonate, but for it to create true value and merit in the world. Enjoy the conversation... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel. Running time: 51:22. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Chris Brogan and Julien Smith. Trust Agents. The Impact Equation. Follow Chris on Twitter. Follow Julien on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book chris brogan david usher digital marketing facebook itunes julien smith marketing marketing blogger marketing podcast online social network podcast podcasting social media the impact equation trust agents

Welcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast. I first heard about Jim Kukral when my friend, Chris Brogan (co-author with Julien Smith of Trust Agents and the soon-to-be-released business book, The Impact Equation) would not stop talking about the book, Attention! This Book Will Make You Money. I tend to shy away from books that claim to help people get rich from the Internet. On top of that, the rest of Kukral's digital content felt like it was slipping into the the "get rich quick" type of affiliate marketing that just isn't my cup of tea. A while after that, Hugh McGuire (PressBooks and author of Book: A Futurist's Manifesto) was telling me that Kukral was using his PressBooks platform to publish all kinds of business books. I finally met Kural in person at Content Marketing World earlier month, and he explained that he's now in the business of helping people publish their own books. His knowledge is second-to-none and he's a smart individual passionate about helping people - like me and you - to write and publish our own books. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #325 - Host: Mitch Joel. Running time: 37:04. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jim Kukral. Digital Book Launch. Attention! This Book Will Make You Money. Follow Jim on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #325 - Host: Mitch Joel. Tags: advertising podcast attention this book will make you money blog blogging book a futurists manifesto brand business book chris brogan content marketing world david usher digital book launch digital marketing facebook hugh mcguire itunes jim kukral julien smith marketing marketing blogger marketing podcast online social network podcast podcasting pressbooks social media the impact equation trust agents

Welcome to episode #315 of Six Pixels Of Separation - The Twist Image Podcast. Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad at me. We have lunch on a frequent basis and we're constantly slamming ideas and names at one another. It makes for a lively conversation. The other week, he was downright disgusted with me because I had never met Chris Guillebeau. Chris is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World and the recently published, The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, which became an instant bestseller. Along with that, he's the co-organizer of what is quickly becoming one of the "go to" events for those trying to create a remarkable life in a very conventional world called, World Domination Summit (which took place at the beginning of this month in Portland, Oregon). This idea of non-conformity and unconventionalism is a theme that binds Chris' life. He's about to turn 35 and complete his personal journey of visiting every country on earth (out of close to 200, he has a mere 8 to go). While he's never had a "day job," he seems to be doing just fine owning, operating and executing on many micro-businesses. He explains that his entrepreneurial history has ranged from importing coffee from Jamaica, search engine optimization in its early days, Google Adwords and Adsense arbitrage, to building a small publishing company while volunteering in Africa. He now writes and sells a product he calls, Unconventional Guides. Simply put, he's a fascinating individuals with many business lessons that we could all learn from. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #315 - Host: Mitch Joel. Running time: 46:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Chris Guillebeau. The Art of Non-Conformity. The $100 Startup. World Domination Summit. Unconventional Guides. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #315 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty blog blogging brand business book chris brogan chris guillebeau david usher digital marketing entrepreneur facebook google adsense google adwords itunes julien smith marketing marketing blogger marketing podcast micro business online social network podcast podcasting social media the 100 startup the art of non conformity the flinch trust agents unconventional guides world domination summit

Welcome to episode #298 of Six Pixels Of Separation - The Twist Image Podcast. We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more people watching their favorite TV shows by downloading them from iTunes or watching them on Hulu, it's becoming abundantly clear that TV is becoming a very different medium. In their new book, Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, marketing and communications professionals Mike Proulx and Stacey Shepatin from Hill Holliday look at the fascinating new world of TV and its convergence with Social Media. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Running time: 36:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mike Proulx and Stacey Shepatin. Hill Holiday. Social TV. Follow Mike on Twitter. Follow Stacey on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #298 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hill holiday hugh mcguire hulu in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks mike proulx new marketing labs online social network podcast podcasting pressbooks social media 101 social media marketing social tv stacey shepatin strategy trust agents

Welcome to episode #297 of Six Pixels Of Separation - The Twist Image Podcast. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires creativity? Who is a creative? These are the questions and thoughts that we all engage and connect with as Marketing professionals in one way, shape or form at multiple times during our careers. We often lament the creatives as those who get to play all of the time or go to movies and grab coffees waiting for that moment of inspiration. Scratching beneath the surface, we begin to realize that those who we would hail as being the most creative are usually very hard and complex workers. It's a topic that is near and dear to the heart of Julie Burstein. In 2000, Julie created Studio 360 with Kurt Anderson for Public Radio International. It was a show that looked at creative people through in-depth conversation. Her first book, Spark - How Creativity Works, was one of those books that I just could not put down. Currently, she is the host of Pursuit of Spark - a Podcast that continues the conversations she started with her book, Spark. I had the pleasure of watching Julie present at this past TED conference and she was kind enough to spend some time with me, after her presentation, to discuss the topic of creativity and work. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #297 - Host: Mitch Joel. Running time: 40:11. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Julie Burstein. Spark - How Creativity Works. Pursuit of Spark. Studio 360. Follow Julie on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #297 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julie burstein julien smith kurt anderson librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks public radio international pursuit of spark social media 101 social media marketing spark strategy studio 360 ted conference trust agents

Welcome to episode #296 of Six Pixels Of Separation - The Twist Image Podcast. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business, by Peter Coughter and could not put it down. My agency, Twist Image, was in the midst of a massive new business pitch and the book happened to fall into my lap at the perfect time. I devoured and loved the book. I learned a ton about the new business pitch process, and Coughter does a fantastic job of reframing what, exactly, needs to happen when a company pitches. The good news is that we won the business. The better news is that Coughter agreed to have a chat with me about his book and how to win new business. For over twenty years, Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won industry awards and recognition from places like the American Marketing Association, One Show, Clios, Communications Arts, and many others. Today, he is a professor at Virginia Commonwealth University's Brandcenter, and to support his teaching habit, he spends a lot of time on the road working with organizations - from all walks of life - helping them to learn how to sell their ideas better. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #296 - Host: Mitch Joel. Running time: 45:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Peter Coughter. The Art of The Pitch. Siddall, Matus & Coughter. Brandcenter. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #296 - Host: Mitch Joel. Tags: ad age advertising american marketing association blog blogging brandcenter cast of dads cc chapman chris brogan christopher s penn clios communications arts david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs one show online social network peter coughter podcast podcasting pressbooks siddall matus and coughter social media 101 social media marketing strategy the art of the pitch trust agents virginia commonwealth university

Welcome to episode #295 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. Recently, he published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy. He brings a plethora of experience and insights from the mobile landscape to our marketing world, and it's a true privilege to have him as a guest on the show this week. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #295 - Host: Mitch Joel. Running time: 42:05. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Gary Schwartz. Impact Mobile. The Impulse Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #295 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group gary schwartz hugh mcguire impact mobile in over your head internet advertising bureau itunes julien smith librivox managing the gray marketing marketing over coffee media hacks mobile entertainment forum mobile industry mobile marketing new marketing labs online social network podcast podcasting pressbooks social media 101 social media marketing strategy the impulse economy trust agents

Welcome to episode #294 of Six Pixels Of Separation - The Twist Image Podcast.What does it take to create and nurture a modern marketing agency in this day and age? The answer is not as obvious as it used to be. From choosing the right services to offer and finding the proper pricing structure, to being able to clearly identify your services to your clients and potential clients, it's a complex business to build and (sometimes) an even harder business offering to sell to clients. Paul Roetzer grapples with this - each and every day - as he builds his own marketing agency, PR 20/20, by trying to use a very different model. The Cleveland-based marketing professional has a deep affinity for inbound marketing and new pricing models, which he shares in his first business book, The Marketing Agency Blueprint - The handbook for building hybrid, PR, SEO, Content, Advertising, and Web firms. We dig deep into some of the tougher questions, and as you will hear, it doesn't always end with a definite answer, but with more questions and more experimentation (in the great tradition of entrepreneurship). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #294 - Host: Mitch Joel. Running time: 52:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Paul Roetzer. PR 20/20. The Marketing Agency Blueprint. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #294 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head inbound marketing itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network paul roetzer podcast podcasting pr 2020 pressbooks social media 101 social media marketing strategy the marketing agency blueprint trust agents

Welcome to episode #293 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, there's something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter. Mark's new book: Return On Influence. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow blog hugh mcguire in over your head influence marketing itunes julien smith klout librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks return on influence social media 101 social media marketing social scoring strategy the tao of twitter trust agents

Welcome to episode #292 of Six Pixels Of Separation - The Twist Image Podcast. When I got my first offer to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were fed my way, but one name that kept rising to the top was Nick Morgan. I immediately purchased his book, Give Your Speech, Change The World, and it did - in fact - change my world and perception of what a presentation is really all about. I eagerly bought his other book, Trust Me, and have become not only a fan of his every move (which isn't as creepy as it sounds), but also of his Blog, Public Words. In the marketing world, the best ideas don't always win. One of the main reasons is because they're not presented well (in essence, a poor presentation can kill the best of ideas). Being a great presenter is a core capability of some of the most respected business leaders and marketing professionals we've seen to date. Nick Morgan knows how to get you there. Just take a listen. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #292 - Host: Mitch Joel. Running time: 37:22. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Nick Morgan. Public Words. Give Your Speech, Change The World. Trust Me. Follow Nick Morgan on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #292 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group give your speech change the world hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs nick morgan online social network podcast podcasting presentation skills pressbooks public speaking public words social media 101 social media marketing strategy trust agents trust me twitter

Welcome to episode #291 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 20th conversation (or, as I like to affectionately call it, Across The Sound 20.20). This week, we talk about Joe's latest venture, Evol8tion, and what can happen when Madison Avenue meets Mountain View. Are technology startups the future of marketing? Jaffe is banking on it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #291 - Host: Mitch Joel. Running time: 1:02:28. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on collision of Madison Avenue and Mountain View. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #291 - Host: Mitch Joel. Tags: across the sound ad age advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing evol8tion facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks scott montgomery six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #290 of Six Pixels Of Separation - The Twist Image Podcast. If you still wonder how to make money on a Blog or what the future of publishing looks like, look no further than Michael Stelzner and his "magazine" Social Media Examiner. In a few short years, Michael has proven that not only does Social Media work to build a new media empire, but yes, you can make money (good and serious money) with a Blog. If you're struggling with what it takes to make compelling content that not only sticks with users, but gets them to share it and talk about, then this episode is just for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #290 - Host: Mitch Joel. Running time: 40:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Michael Stelzner. Social Media Examiner. Follow Michael on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #290 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks michael stelzner new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media examiner social media marketing strategy trust agents

Welcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. The big question is this: is the world enjoying all of this branded content? Producing relevant and timely content is (and will continue) to be one of the biggest challenges and opportunities for brands as more and more clutter occurs. There's no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular Blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Joe Pulizzi. Content Marketing Institute. SocialTract. Get Content. Get Customers. Managing Content Marketing. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn content marketing content marketing blog content marketing institute digital dads digital marketing facebook facebook group get content get customers hugh mcguire in over your head itunes joe pulizzi julien smith librivox managing content marketing managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing socialtract strategy trust agents

Welcome to episode #288 of Six Pixels Of Separation - The Twist Image Podcast. Is there any value in getting a degree in Marketing in this day and age? How well are the universities doing at providing an up-to-date curriculum to ensure that students graduating from Marketing are workplace ready? How has the digitization and New Media changed the way we educate our students about Marketing? Pushing this further, how are Marketers doing from the perspective of Marketing professors? Kenneth Wong is one of the leading marketing educators in the world. He holds the title of Associate Professor and Distinguished Professor of Marketing at Queen's School of Business and sits on the board of directors (with me) at the Canadian Marketing Association. Along with publishing his work in books and magazines, he's also a world-renowned speaker on Marketing, and if you've never seen his rant about "the margin sucking maggots," it is worth the price of admission alone. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #288 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Kenneth Wong. Queen's School of Business. Canadian Marketing Association. You can follow Ken Wong on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven canadian marketing association cast of dads cc chapman chris brogan christopher s penn cma digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith ken wong kenneth wong librivox managing the gray marketing marketing education marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks queens school of business six pixels of separation social media 101 social media marketing strategy trust agents

Welcome to episode #287 of Six Pixels Of Separation - The Twist Image Podcast. Why do most PR pitches suck? For the most part it has to do with the fact that they are either not focused or there is no relationship between the PR professional and the media outlet. It's a cold, dark and harsh world out there and Public Relations - as an industry - is also going through both a digitization and a brave new world where everyone is (or can be) a publisher. They very fabric of what it means to be a communications professional is changing, adapting and morphing. Leading this charge/change is Gini Dietrich. Gini Blog at Spin Sucks, is the founder and CEO of Arment Dietrich and is co-host of the very popular PR Podcast, Inside PR. As if that weren't enough, she has begun to create and launch products at Spin Sucks Pro and is about to launch a book called, Marketing In The Round, that she co-authored with Geoff Livingston. In this episode we attack and deconstruct everything from pitching Bloggers to the value of community and the changing face of communications. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Running time: 48:38. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Gini Dietrich. Arment Dietrich. Spin Sucks. Spin Sucks Pro. Inside PR. Marketing In The Round. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #287 - Host: Mitch Joel. Tags: across the sound advertising arment dietrich bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group geoff livingston gini dietrich hugh mcguire in over your head inside pr itunes julien smith librivox managing the gray marketing marketing in the round marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing spin sucks spin sucks pro strategy trust agents twitter

Welcome to episode #286 of Six Pixels Of Separation - The Twist Image Podcast. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing Evangelist at Google and author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0), us Digital Marketers are going to be doing more... a whole lot more in the coming year(s). As big and fast as Social Media has changed the way that brands engage with consumers, things are going to evolve all that much more as location, mobile and more converge in this massive evolution. There's no doubt that both Avinash and I are bullish on these new opportunities, so you're going hear a lot of excitement and agreement on this episode, but it's also filled with our passion and desire to see our industry change and evolve at a much quicker pace. Please allow me to take this opportunity to wish you and your family a very healthy and Happy New Year. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Running time: 52:56. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Avinash Kaushik. Blogger at Occam's Razor. Author of Web Analytics - An Hour A Day and Web Analytics 2.0. On top of that, he is also the Digital Marketing Evangelist for Google. Avinash's start-up: Market Motive. You can follow Avinash on Twitter too. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #286 - Host: Mitch Joel. Tags: across the sound advertising avinash kaushik bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing digital marketing evangelist facebook facebook group google hugh mcguire in over your head itunes julien smith librivox managing the gray market motive marketing marketing over coffee media hacks new marketing labs occams razor online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twitter web analytics 20 web analytics an hour a day

Welcome to episode #285 of Six Pixels Of Separation - The Twist Image Podcast. Are you ready for some tough love? I often find that that brands have millions of questions about sales and marketing, but most of them are thinly veiled complaints about how they don't have the time or budget to make a lot of the strategies and tactics come to life. It becomes that much more depressing when you start uncovering that few brands are doing the bare bone basics well (if at all). Marcus Sheridan (known to many as The Sales Lion) brings a dash of motivational content coupled with a healthy helping of reality-based concepts that will make some of the most seasoned Marketers smack their heads with a, "why am I not doing this!" kind of motion. Before we dive into the discussion, please allow me to wish you (and yours) a very Merry Christmas and Happy Holiday season. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #285 - Host: Mitch Joel. Running time: 46:10. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Marcus Sheridan. The Sales Lion. Follow Marcus on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #285 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marcus sheridan marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the sales lion trust agents

Welcome to episode #284 of Six Pixels Of Separation - The Twist Image Podcast. Brands act like machines because brands are not people. That seems obvious enough, but John Morgan is here to explain how brands are still made up of people and how we all interact can change not only the face of marketing, but the business landscape. His first business book, Brand Against The Machine - How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition, was recently released and he's here to discuss the new brand blueprint that he thinks will make brands a little less like machines... and more like us. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel. Running time: 50:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: John Morgan. Brand Against The Machine. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #284 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven brand against the machine business book cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes john morgan julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twitter

Welcome to episode #283 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 19th conversation (or, as I like to affectionately call it, Across The Sound 19.20). Can great creative happen fast or does great creative take time? Can great creative be paid for in hours (the traditional agency model) or is better to be paid for value? We were both inspired by an Ad Age Blog post titled, Great Ideas Don't Take As Much Time As Many Ad Agencies Claim, by Scott Montgomery and this is what unfolded. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #283 - Host: Mitch Joel. Running time: 55:54. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on the time it takes to create great creative and the price worth paying for it. Ad Age Blog Post - Great Ideas Don't Take As Much Time As Many Ad Agencies Claim by Scott Montgomery. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Follow Jaffe on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #283 - Host: Mitch Joel. Tags: across the sound ad age advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks scott montgomery six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #282 of Six Pixels Of Separation - The Twist Image Podcast. Is there a way to ride on the coattails of a major breaking news story for your brand's benefit? It sounds crazy (maybe even a little sketchy), but it's all in the execution. Best-selling business book, author, David Meerman Scott (author of The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR, etc...) just launched his latest book, Newsjacking - How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage, in digital format only, with a major book publisher (Wiley), for under eight dollars. How did he do it? He launched it on the same week as Amazon's Kindle Fire in the hopes of capturing some exposure. It's something that brands have been doing forever, but now everyone can take part in (so long as they truly understand the opportunities and how to do it with class and expertise). Never one to mince words, David is always entertaining and engaged in pushing our marketing industry forward. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #282 - Host: Mitch Joel. Running time: 42:52. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and may feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with David Meerman Scott. Newsjacking. The New Rules of Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Real-Time Marketing & PR. Web Ink Now. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #282 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david meerman scott david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing lessons from the grateful dead marketing over coffee media hacks new marketing labs newsjacking online social network podcast podcasting pressbooks real time marketing and pr six pixels of separation social media 101 social media marketing strategy the new rules of marketing and pr trust agents twist image web ink now world wide rave

Welcome to episode #281 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #40 of Media Hacks. Joining me for this chat is C.C. Chapman, Hugh McGuire and Julien Smith. In a world of unconferences, crowdsourcing and Social Media, it's surprising how many people struggle with the messages coming out of the Occupy Wall Street movement. If anything, it is a testament to everything that has been built in these online channels for the past decade. In this episode, we look at the media, the messages and how - in a world of media fragmentation - we can't be freaked out when people's messages become fragmented as well. This is not so much about politics as it is about the media, messages and the social implications of power and publishing. As with all episodes of Media Hacks, some of the language is not safe for work (blame Julien). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #281 - Host: Mitch Joel. Running time: 58:57. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks features:  C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Julien Smith - In Over Your Head - Co-author of Trust Agents. Missing in action: Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Pepper-Spray Cop meme. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #281 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #280 of Six Pixels Of Separation - The Twist Image Podcast. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can embed themselves so deep in our psyche that it makes Inception look like The Sound of Music? You may have heard about neuromarketing and how major companies leverage things like brain scans and more to better understand how a brand resonates with consumers, well Roger Dooley is here to show us how every business (small, medium and large) can leverage this information (and it doesn't cost much!) to better brand and market their wares. Dooley is best know for his Blog, Neuromarketing, and just recently released his first book, Brainfluence - 100 Ways to Persuade and Convince Consumers with Neuromarketing. If you're curious to know how deep a brand can go, this Podcast is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Running time: 42:01. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Roger Dooley. Neuromarketing Blog. Brainfluence. Follow Roger on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #280 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven brainfluence cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire in over your head inception itunes julien smith librivox managing the gray marketing marketing over coffee media hacks neuromarketing new marketing labs online social network podcast podcasting pressbooks roger dooley six pixels of separation social media 101 social media marketing strategy the sound of music trust agents twist image

Welcome to episode #279 of Six Pixels Of Separation - The Twist Image Podcast. I wish more people would read (more) books. In a world of Blog, Podcasts, Twitter, magazines and more, I still get the most value out of reading and thinking about a good book over anything else. If you've been playing along at home, you'll know that a frequent guest on the show (and one of the Media Hacks co-host) is Hugh McGuire. Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. He's currently got iambik and PressBooks rolling, but hasn't stopped there. Just recently, he launched a new book (which he co-edited with Brian O'Leary) for O'Reilly called, Book: A Futurist's Manifesto. The book publishing industry is going through dramatic change and digitization. With that comes some fascinating lessons for marketers and marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #279 - Host: Mitch Joel. Running time: 30:09. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Hugh McGuire. His new book: Book: A Futurist's Manifesto (which he co-edited with Brian O'Leary). LibriVox. iambik. Follow Hugh on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #279 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book a futurists manifesto book oven book publishing brian oleary cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group hugh mcguire iambik in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #278 of Six Pixels Of Separation - The Twist Image Podcast. Do you know what the ultimate question for your business is? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Recently, Reichheld (along with co-author, Rob Markey) published a newly updated version of his 2006 seminal book, The Ultimate Question (now titled, The Ultimate Question 2.0). So, in case you were wondering, the ultimate question is: "How likely is it that you would recommend this company to a friend or colleague?" A businesses ability to not only understand the answer to this question, but to benchmark their success, led Reichheld to create and champion the Net Promoter Score System - which companies (the world over) now use to define how much love their consumers have for them. It was an honor that Fred agreed to take part in this chat. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel. Running time: 34:35. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Fred Reichheld. Co-author of The Ultimate Question 2.0 (with Rob Markey). Net Promoter Score. Fred's other books include The Loyalty Effect and Loyalty Rules! This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #278 - Host: Mitch Joel. Tags: advertising bain bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn customer service digital dads digital marketing facebook facebook group fred reichheld hugh mcguire in over your head itunes julien smith librivox loyalty rules managing the gray marketing marketing over coffee media hacks new marketing labs new promoter score system online social network podcast podcasting pressbooks rob markey six pixels of separation social media 101 social media marketing strategy the loyalty effect the ultimate question the ultimate question 20 trust agents twist image

Welcome to episode #277 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #18.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 18th conversation (or, as I like to affectionately call it, Across The Sound 18.20). While neither of us can claim to be politicians or economist, we discuss the power, value and merits of #occupywallstreet and how Social Media continues to play a pivotal role in our redesigned world. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #277 - Host: Mitch Joel. Running time: 1:10:05. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on Occupy Wallstreet and the power of messages. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #277 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #276 of Six Pixels Of Separation - The Twist Image Podcast. If you're thinking about online communities, conversations and the true power of Social Media, you need to be following Valeria Maltoni. She helped build Fast Company Magazine's online community back in the day and since then, Valeria has become a true advocate for the power of marketers to build online communities and how to leverage and nurture online influencers as brand champions. Her highly popular Blog, Conversation Agent, acts as a hub for many of her peers in the Marketing industry and is a "must-read" Blog (I'm in that lot!). She's been a guest of the show before, and now we're here to discuss the business behind conversations... and if there truly is one. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #276 - Host: Mitch Joel. Running time: 45:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Valeria Maltoni. Conversation Agent. Follow Valeria on Twitter. Connect with Valeria on Facebook. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #276 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn conversation agent david usher digital dads digital marketing facebook hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter valeria maltoni

Welcome to episode #275 of Six Pixels Of Separation - The Twist Image Podcast. When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) dollar business, it changes the face of business as we know it. This evolution of business has given rise to a nation of startups. The challenge is that resources are still tight, they are being developed on razor sharp budgets and everyone is trying to figure out how to become the next Mark Zuckerburg or Steve Jobs. The reality is that most people will fail. Thankfully, many entrepreneurs have walked this path before, and they are sharing how to think and build a modern startup. One of the latest innovations is the concept of The Lean Startup that was created by Eric Ries. In the past little while, Eric published his first book on the topic, The Lean Startup. Now, whether you're starting a new business or thinking desperately about innovation within a bigger organization, the concepts that Eric talks about are fascinating. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #275 - Host: Mitch Joel. Running time: 39:30. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Eric Ries. Eric's book is called, The Lean Startup. His Blog is: Startup Lessons Learned. You can also follow Eric on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #275 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing entrepreneur eric ries facebook hugh mcguire in over your head ipad itunes julien smith librivox macbook managing the gray mark zuckerburg marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing startup startup lessons learned steve jobs strategy the lean startup trust agents twist image

Welcome to episode #274 of Six Pixels Of Separation - The Twist Image Podcast. Think about some of the most iconic bands in the history of rock n' roll. It can be anybody and everybody from U2 and the Grateful Dead to KISS and AC/DC. While the guitar riffs stick in our brains like gum on hot cement, there's something more powerful happening beneath the surface: these rock bands are all amazing brands. The true embodiment of a great brand can be defined by seeing the cult-like affection that raving fans have for their favorite bands. This concept pushed music industry veteran, Steve Jones, to write the book, Brand Like A Rock Star. The truth is that most brands probably don't emote the same kind of feelings that some of our most favorite rock bands give us, but there are some key lessons that every brand can learn from our favorite brands. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #274 - Host: Mitch Joel. Running time: 31:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Steve Jones. His book: Brand Like A Rock Star. Follow Steve on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #274 - Host: Mitch Joel. Tags: acdc advertising bite size edits blog blogging blue sky factory book oven brand like a rock star cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook grateful dead hugh mcguire in over your head itunes julien smith kiss librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks rock and roll rock band six pixels of separation social media 101 social media marketing steve jones strategy trust agents twist image u2

Welcome to episode #273 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making the other major book publisher's nervous. He threatened to re-invent the book publishing business earlier this year with The Domino Project (powered by Amazon) and, with close to ten titles already released (all of the best-sellers), he has yet to disappoint. It turns out, that publishing other business book authors has also inspired him to write even more. His latest book, We Are All Weird, is a blunt look at the end of mass media and what this all means to marketers still scrambling to save traditional advertising (hint: it ain't pretty). As usual, Seth is insightful, funny and always provocative (part of the reason each and every one of his own books are consistent best-sellers). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel. Running time: 47:50. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Seth Godin. The Domino Project (powered by Amazon). We Are All Weird. Poke The Box. Linchpin. Tribes. The Dip. Purple Cow. Permission Marketing. All Marketers Are Liars. The Big Moo. Small Is The New Big. Unleashing The Ideavirus. Meatball Sundae. Free Prize Inside. The Big Red Fez. Survival Is Not Enough. The Bootsrapper's Bible. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #273 - Host: Mitch Joel. Tags: advertising all marketers are liars amazon bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook free prize inside hugh mcguire in over your head itunes julien smith librivox linchpin managing the gray marketing marketing over coffee meatball sundae media hacks new marketing labs online social network permission marketing podcast podcasting poke the box pressbooks purple cow seth godin six pixels of separation small is the new big social media 101 social media marketing strategy survival is not enough the big moo the big red fez the bootstrappers bible the dip the domino project tribes trust agents twist image unleashing the ideavirus we are all weird

Welcome to episode #272 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #17.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 17th conversation (or, as I like to affectionately call it, Across The Sound 17.20). As fate would have it, we were both speaking in Huntington Beach, CA, so the night before our presentations we sat by the hotel bar overlooking the pacific ocean and recorded this rambling chat about the next phase of marketing and communications (as we see it). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #272 - Host: Mitch Joel. Running time: 45:32. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on where we go with the "conversation." Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #272 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #271 of Six Pixels Of Separation - The Twist Image Podcast. Jeff Jarvis has a sharp tongue. Meaning: he is opinionated and often right about how New Media intersects with our traditional ways and what this impact has on our society. His first business book, What Would Google Do?, was a massive best-seller. His latest, Public Parts, looks set to topple it. Along with that, his Blog, BuzzMachine, is a complete source of media goodness as he continues to explore how our society adapts to the new ways in which we communicate and share information. When he's not doing interesting public media projects with Twitter or hashtags, you can find him working on the interactive journalism program and the new business models for news project at the City University of New York's Graduate School of Journalism.  It's always a pleasure speaking with Jeff and I'm always honored when he takes the time to connect. I know you will too. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #271 - Host: Mitch Joel. Running time: 48:47. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Jeff Jarvis. HIs Blog is: BuzzMachine. HIs first book is, What Would Google Do? His brand new business book is, Public Parts. Jeff is the associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York's Graduate School of Journalism. Make sure to follow Jeff on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #271 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven buzzmachine cast of dads cc chapman chris brogan christopher s penn city university of new york cuny david usher digital dads digital marketing facebook facebook group graduate school of journalism hugh mcguire in over your head interactive journalism program itunes jeff jarvis julien smith librivox managing the gray marketing marketing over coffee media hacks new business models new marketing labs news project online social network podcast podcasting pressbooks public parts six pixels of separation social media 101 social media marketing trust agents twist image what would google do

Welcome to episode #270 of Six Pixels Of Separation - The Twist Image Podcast. Jason Falls is a New Media pro. He's proud to call himself a Social Media Consultant and he is, without question, one of the names you'll often hear bandied around when it comes to the best people to follow on Twitter or one of the better Bloggers to read. His Blog is called, Social Media Explorer, but he also runs an online training community called, Exploring Social Media. This week, his first business book, No Bullshit Social Media, was published (the book was co-written by Erik Deckers). He's been on the show before and it's always a good time. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Running time: 45:37. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Jason Falls. Social Media Explorer. Exploring Social Media. Jason's book is, No Bullshit Social Media, co-written with Erik Deckers. Make sure to follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #270 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing erik deckers exploring social media facebook facebook group hugh mcguire in over your head itunes jason falls julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs no bullshit social media online social network podcast podcasting pressbooks six pixels of separation social media 101 social media explorer social media marketing trust agents twist image

Welcome to episode #269 of Six Pixels Of Separation - The Twist Image Podcast. If you have never heard an episode of The Beancast podcast with Bob Knorpp, stop listening to this and pop over to check out (at least) one of his episodes. Along with being a writer for Ad Age, Knorpp's Beancast is a staple in the advertising industry news diet. Each week he grabs a handful of very diverse advertising luminaries and digs down deep into the current hot topics (I've had the pleasure of being a guest on a handful of episodes - the non-luminary ones, no doubt). In this episodes we discuss everything from the merits of audio podcasting to the current state of advertising and if true marketing integration is happening or if we're still stuck in a world filled with sucky 30-second spots. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #269 - Host: Mitch Joel. Running time: 49:07. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #40 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week we're in conversation with Bob Knorpp from The Beancast. He also writes for Ad Age. You can also follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #269 - Host: Mitch Joel. Tags: ad age advertising bite size edits blog blogging blue sky factory bob knorpp book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing the beancast trust agents twist image

Welcome to episode #268 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #39 of Media Hacks. Joining me for this chat is both Chris Brogan and C.C. Chapman. We tackle a whole bunch of topics, but mostly meander through the resignation of Steve Jobs from Apple and what this means to technology and marketing. We then segue into Chris' new book, Google+ for Business: How Google's Social Network Changes Everything and our conversation goes into a whole bunch of different places about individuals online, the new media and how we're constantly grappling with value, business and making it all connect. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #268 - Host: Mitch Joel. Running time: 55:39. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. This is episode #39 of Media Hacks and it features:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Not present... Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #268 - Host: Mitch Joel. Tags: advertising apple bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google plus for business hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing steve jobs trust agents twist image

Welcome to episode #267 of Six Pixels Of Separation - The Twist Image Podcast. Several weeks ago, I published a Blog post titled, Your Meetings Suck. The Blog post was based on a conversation I had with Al Pittampalli. Pittampalli is the author of Read This Before Our Next Meeting (published by Seth Godin's The Domino Project powered by Amazon). It's a great book that looks at one of the biggest problem facing the corporate world on a daily (and hourly) basis: death by meeting. Pittampalli is on a mission to change that. He believes that meetings can (and should) be used in much more constructive ways. I'm not sure about you, but I couldn't agree more. If you spend your days locked in meeting after meeting, this Podcast is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #267 - Host: Mitch Joel. Running time: 40:33. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #39 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Al Pittampalli. Check out Al's first book, Read This Before Our Next Meeting (published by Seth Godin's The Domino Project). You can also follow Al on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #267 - Host: Mitch Joel. Tags: advertising al pittampalli amazon bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks read this before our next meeting seth godin six pixels of separation social media 101 social media marketing the domino project trust agents twist image

Welcome to episode #266 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #16.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 16th conversation (or, as I like to affectionately call it, Across The Sound 16.20), and this one focuses on the giants of Social Media... and what that really means. What does an expert look like? (do you know the saying: "if it walks like a duck and quack likes a duck..."?) and what does the future hold for integrated marketing solutions? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #266 - Host: Mitch Joel. Running time: 1:04:53. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #39 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Here's the Jaffe vs. Joel debate on Social Media Experts and the power of integrated marketing solutions. I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;) Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #266 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy trust agents twist image