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Relly Annett-Baker recently said in a LinkedIn post, "The words are an expression of the solution, the last 20%, but we also need to do the 80% that comes before to know wtf to write. " UX writers and content designers spend a lot of their time, arguably too much of it, explaining this core aspect of their work to their colleagues and collaborators. While she sometimes bristles at the need to constantly defend and describe her team's work, Relly also realizes that that is, in fact, the most important part of her job. https://ellessmedia.com/csi/relly-annett-baker/
A complete change of subject for this week’s Unfinished Business, Relly Annett-Baker and I talk about parenting and education and specifically how she’s homeschooling her two young children.
The week’s Unfinished Business was recorded live at The Web Is… conference in Cardiff, as part of Geek Mental Help week. I was joined on-stage by Christopher Murphy, Cole Henley, Relly Annett-Baker and Dr. Clare Symons to talk about a wide range of mental heath and mental illness issues. I put the lower audio quality this week down to everyone wearing lapel, not using condenser microphones, (sorry about that,) but recording live in front of an audience was fun, and I’ll definitely do it again. There are no sponsors this week, as it didn’t seem appropriate.
Dear app makers, I love the stuff you have been putting out recently. Supercool maps, guides, syncing and such make my day. There’s just one little thing. As a content strategist and writer, I’ve noticed that some of your instructions aren’t as clear as they could be. The experience is not as fulfilling as it might be. I know this might not be your favourite part of the process. In fact, they are probably the bits chucked in to get it out the door. And so I have created a session to help ease the pain. I have a framework for you to build on to make sure that your next app is as pithy as it is pretty and elegant to use as it is coded. I’ll even bring a whole virtual suitcase of apps with fantastic snippets of microcopy to inspire you. It’s a pretty simple concept and it’s a bunch of fun to work on, running alongside your app development. In one sentence: it’s about creating a fulfilling experience, one that puts you ahead of your competition, simply through the power of the written word. Relly Annett-Baker lives in a leafy market town with her husband and two small sons. As a result, she eats far too many cakes from Waitrose and can be guaranteed to stand on Lego at least once a day. As well as being content strategist and content writer for Headscape, she is employed as live-in domestic staff by two cats. She also writes articles and jabbers on about copy to anyone who will listen, creates scrapbooks, and continues to procrastinate over the draft for her book, a guide to creating web content for designers and developers, to be published in Spring 2011 by Five Simple Steps. She better finish this biography before her editor spots she isn’t writing her book again. Follow Relly on Twitter: @RellyAB Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).
The highest e-Bay bidder on the #twitrelief charity auction, multi-talented Relly Annett-Baker gets a chaotic amateur lift to work. 'Press record.'
Microcopy is the ninja of online content. Fast, furious and deadly, it has the power to make or break your online business, to kill or stay your foes. It’s a sentence, a confirmation, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a calling card. If it does its job your customer may never notice it was there. In this session, Relly will show you how you can bolster sales and reflect your company and client’s values through just a few well-chosen words. Designers? Do you get lumped with the interaction copy? Developers? Do you get left trying to make meaningful error messages? Ecommerce managers? Do you want an easy increase in sales? This session will help. It will be a lot of fun. You should definitely come. Relly Annett-Baker lives in Brighton with her husband and two small sons. As a result, she thrives on the sea air and can be guaranteed to stand on Lego at least once a day. As well as being a freelance web copy and content writer, she is employed as live-in domestic staff by two cats who often supervise her typing and make editorial suggestions such as ‘I think it’s dinner time’. In between opening cans of Whiskas and writing for clients, she writes articles for various online media groups and continues to procrastinate over the draft of her first children’s book. Licensed as Creative Commons Attribution-Share Alike 3.0 (http://creativecommons.org/licenses/by-sa/3.0/).
On this week's show: Relly Annett-Baker talks about good copywriting, Paul learns how to be a more efficient designer and we look at the ultimate website launch checklist.