Biz Espresso Podcast

Learn how to go well beyond “like, know, and trust” to building a truly irresistible brand that isn't even challenged by a saturated market. You might think your niche is pretty saturated already and there's no room for what you have to offer; if you market wisely and well, this won't ever be an issue. Learn the subtle difference between effective marketing and marketing that wastes your time, money, and only gets you unsubscribes. It's simpler than you think, but so many people miss the mark by miles. This is your opportunity! In this episode, we'll talk about: Why market saturation isn't your problem The subtle nuance you need to pick up on Why “like, know, and trust” has been diluted (and how to use that to your advantage) How to ensure your people will click “BUY” when you give them the chance For more resources, visit HERE

In this day of digital marketing, online content delivery, and competition to rank or reach the right audience better and faster than others in your field, it can be daunting to create excellent content...and protect it from being stolen and "repurposed" by someone else. It's downright maddening when you've spend hours creating magnificent value for your people only to see someone else become "inspired" by it or just plain steal it. In fact, it can be so frustrating, you might be tempted to spend more time protecting your content from theft than you are creating more value for your people. And this may slow down your momentum and impact your profit. However, there's a much better way to protect your content from being stolen and that's what we'll be talking about today. Whether it's a blog post, podcast episode, e-book, or FB live topic, there's one way to ensure no one can rip it off.   RESOURCES MENTIONED: Business Philosophy Business Primer Content Marketing Strategy James Clear: Atomic Habits

Burnout is a buzz word these days and hustle is its partner...it's time to write a new story where rest is your secret ingredient and over-work is a thing of the past. BUT what do you do if you've already hit a wall and you're just trying not to drown under your to-do list. Tune in to find out how to handle it...and how to make this the LAST TIME you'll ever need to!

It's never just your business, or just your life. They are parts of the same whole. Ask yourself these important questions to make sure you're living in integrity.

A properly created business philosophy is essential to profit, growth, and building a legacy business. It equips you to know which opportunities to say “YES!” to…and reveals which ones are just shiny objects in disguise. It allows you to spend your time without regrets and build a business you want to work in. Plus, your business philosophy will increase your profits when it's created well. Business philosophy isn't some idea you discuss in a classroom; it's the foundation of your business. It shapes what you do, how you grow, and the choices you make as CEO. By intentionally brewing your business philosophy today, you'll save yourself the headache (and heartache) of having to pivot later since you won't get derailed, distracted, or discouraged. Your business philosophy will serve as your compass, directing your path and helping you reach your destination instead of spinning your wheels, chasing shiny objects, or wasting your time on unprofitable ventures. This foundational business strategy is oft forgotten in today's marketplace, so creating yours and using it to guide you will keep you focused and moving forward. In this episode we cover: One thing many entrepreneurs don't do, that will give you the edge How you can say ‘yes' and ‘no' confidently, with no regrets or second guesses What will help you stand out to your people, so they flock to you How to build and grow a values-driven business you're proud of Business philosophy resources mentioned: The Business Primer: helping you lay the proper foundation for your business and guiding you to the ideal business philosophy for your business. Your downloadable PDF Business Primer is available to access here.

The purpose of boundaries around your business isn't to protect your work schedule; it's time for an upside down approach that will change your life. Setting your business boundaries can be one of the most empowering and freeing (seriously, truly liberating!) steps you can take as an entrepreneur. If you're like most people, you're probably thinking you're implementing boundaries because you need to protect your work hours. But there's a better way... In this episode we cover: What purpose your boundaries do NOT have The real reason you need boundaries as an entrepreneur The 4-part framework to successful boundaries as a business owner Other episodes mentioned: Brew Your Essential Business Philosophy Bonus resources referenced: The Business Primer: helping you lay the proper foundation for your business and guiding you to the ideal business philosophy for your business Ways To End Your Workday Well: tips for intentional women living authentic lives in and out of their business

Whether you're a content creator, service provider, or your niche falls into a different area, one thing is certain: you are creating content! That content has many purposes in and for your business and it can take a variety of forms. Maybe you're creating a course, marketing posts, audio and/or visual content such as a podcast or live stream…whatever it is, it's still content creation. And content creation requires one very important thing: content marketing.  No matter how much you create, if your people don't know you're creating it for them, and if they don't understand the value it brings to them, they're never going to invest in it. And that's where content marketing comes in. In this episode, we cover: The many forms content marketing can take The value of content marketing as free promotion for your business (when done right!) The most essential insight needed to create truly strategic content for your marketing (that many entrepreneurs completely ignore) Why just creating content isn't enough any more, and what to do instead Other podcast episodes mentioned: Brew Your Essential Business Philosophy   Business resources mentioned: The Coffee & Keyboard Facebook Group: helping you lay the proper foundation for your business and guiding you to the ideal business philosophy for your business Content Marketing Masterclass: a foundation-establishing and strategy-building masterclass to help you understand the essential insights you need before you start creating your content so you can use it effectively and profitably in your business  

Welcome to Biz Espresso where you'll find quick jolts of awesome, brewed weekly. I'm your biz barista, Lisa Yvonne, and I'm here to equip with you with simple, strategic action steps for life and business. We're all about profitable businesses, multiple revenue streams, and part time hours. Let's connect on IG @coffeeandkeyboardco, in our Facebook community, or at Coffee & Keyboard online.