This is a podcast that interviews owners of digital marketing agencies and uncovers their secrets to growing a massively successful agency.
Cason Carter of Broughton Partners built a custom intake process to find the right potential claimants for lawyers. He's built a team of 110 people of which 65 are working in their in-house call center. Unlike many other agencies who are just delivering leads to lawyers, Broughton Partners is doing everything end-to-end and delivering closed cases to their lawyer partners.
Here's How Ben Jesson from Conversion Rate Experts Grew A Company 7x in 3 years. They wrote a book and the proceeds go to charity (links below). Conversion Rate Experts Our methodology Our client case studies Making Websites Win Our newsletter Mary's Meals (the charity our book supports) TINYpulse (and our TINYpulse awards)
Casey Carroll of Action Ad Agency Focuses on Data Driven Results - not JUST leads check them out here: https://actionad.agency/
David Stodolak from Solar Direct Helps Solar Companies Grow Fast Through Online Lead Generation check them out here: https://solardirectmarketing.com/
Ryder Meehan of Upgrow Helps Clients Grow Traffic and Sales check them out here: https://www.upgrow.io/
Why Brandon Leibowitz of SEO Optimizers Doubled Down on Organic Search
B Public Relations Has Grown to Full Service PR Agency that Combines PR and Social Media Strategy + Execution check them out here: https://wearebpr.com/
Here's Why Dean Lepoidevin of Lepoidevin Marketing Sits Down With All Clients And Talks About Challenges and Goals check them out here: https://www.lepoidevinmarketing.com/
Alex Van Winkle of VWA in Atlanta Delivers Innovative Creative Solutions For Top Brands check them out here: https://www.vwaatlanta.com/
Octane Marketing Started By Cold Calling and Cold Emailing Local Businesses Check them out here: https://www.octanemarketing.co
Here's Why Jon Tsourakis of Oyova Offers Web and App Development To Digital Marketing Clients check them out here: https://www.oyova.com/
Yellow Fin Digital is a full service digital agency that has a passion for customer service (and it shows!!) https://www.yellowfindigital.com/
Here's How Jim Lastinger of Deep Field Transitioned to Helping Brands on Shopify check them out here: https://deepfieldinc.com/
How Gerry Perlinski of Perlinski Design Evolved from Design to Full Service Agency Check them out here: http://perlinskidesign.com/
Here's How Rob Lewis of Local Value Developed Technology To Tell Clients Which Ads Created Sales Online check them out here: https://localvalue.com/
Here's Why Ani Sanyal of Green Room Creative Built a Digital Agency That Helps Brands Connect With Their Customers check them out here: greenroomcreative.co
Harsh Kohli of RingPixel Drives Leads To Local Businesses Through A Pay Per Call Network check them out here: ringpixel.com
Lead Cookie is a "done for you" linkedin lead generation service check them out here: https://www.leadcookie.com/
Here's how Mindecology is a data-driven, full service agency that does predictive modeling and so much more check them out here: https://mindecology.com/
Project World Impact Is a Software for Non-Profits AND an Agency that Helps Non-Profits and For-Profit Clients check them out here: projectworldimpact.com
How Brian Lewis of Wolfhound Interactive Transitioned from Direct Response to Digital check them out here: https://wolfhoundinteractive.com/
How James Lyon of Gongago Created An Online Directory for Small Businesses check them out here: https://www.gongago.com/
Soren Ryherd of Working Planet Helps Grow Mid To Late Stage Startups Acquire Customers Online. Check them out here: workingplanet.com
Why Chip La Fleur of La Fleur Marketing Decided To Focus On Legal And Healthcare Businesses. They are able to apply learnings from one business to another to drive a lot of leads at a low cost per lead. Check them out: https://lafleur.marketing/
Dan Lofaso of The Digital Elevator Focuses On Website Design As It Relates To SEO. Check them out here: https://thedigitalelevator.com/
Osito Marketing Helps Wedding Professionals Blow Up Their Digital Marketing. Mainly wedding venues but also the other vendors that cater to weddings. Check them out here: https://www.ositomarketing.com/
Here's How Akvile DeFazio of Akvertise Uses Event Marketing To Grow Client Base Check them out here: https://www.akvertise.com/
Here's How Odyssey New Media Uses Data To Identify Gaps In Data To Help Clients Scale. Check them out here: https://www.odysseynewmedia.com/
Jared Yellin from Synduit Transitioned From Marketing Agency to Virtual Marketing Department. Jared talks about why he "built his worst nightmare" and why it made sense to transition into a virtual marketing department to help him scale. He wants to do this for a million entrepreneurs.
Chris DeBlasio Saw A Gap In Market To Build Entertainment Marketing Agency In Atlanta. His agency, Agency850, is doing everything from product placement to connecting advertisers with large films. Check out his site here: http://www.agency850.com/
Calli Cholodenko Turned Free Spin Classes Into a Full Social Media and Creative Agency. They work with brands for social strategy, consulting, content, influencer, giveaway, and anything in the social media space. Check them out here: http://www.somethingsocial-la.com/ Follow Call on Instagram: https://www.instagram.com/calli/
Here's Why Laurel Mintz of Elevate My Brand Transitioned From Corporate Lawyer To Agency Owner. Elevate My Brand is a full service digital (web, content, social, advertising, creative) and experiential (launch events, trade shows, conferences, national field marketing) marketing agency. She was the interim CEO at age 26 and didn't want to go back to the corporate world.
Jive PR Digital Retains Top Employees By Encouraging A Flexible Live/Work Lifestyle. They located in Manhattan Beach and is a one stop comm stop. They do everything from organic and social to paid ads. Check them out here: https://www.jiveprdigital.com/
Jim Kreinbrink of Hyperdog Media Launched AgencyCon to Bring Together Top Marketers. He started out doing logos and websites and quickly grew into a full service agency doing lead generation and managing paid ads. He's now created a conference to bring together top marketing agencies. Check out AgencyCon here: https://agencycon.events/ and check out Hyperdog Media here: https://www.hyperdogmedia.com/
Why Dean La Grange Sets A Revenue Goal With All His Clients. Instead of just driving leads and click, Dean makes sure he's able to track exactly how many dollars they're generating from ad spend for each client. Check out their site here: https://www.lagrangedigital.com
Aaron Crewe of Novi Digital Created His Own Platform To Source Both Agencies And Consultants. They did it because they sit in the middle. They aren't the most expensive but also aren't the cheapest. Check out their site here: https://novi.digital/
Here's How Optimum7 Is Able To Serve Everyone From Fortune 100 Clients to SMBs. Check them out here: https://www.optimum7.com/
How Brad Post of Create The Movement Uses Journaling To Stay Focused. Brad also talks about how in the early days he was hustling to get clients and got sued by his former boss. Check him out here: https://createthemovement.com/
Natacha Gamer-Jones from Swoon Media Always Manages Expectations With Her Clients. She goes through the goals with her clients and collectively decides how to accomplish those goals. She's very specific with the types of clients she works with. Check them out here: https://www.swoon.ai/
Paris Childress of Hop Online Has 4 Major Service Pillars - SEO, Content, PPC, and Social. A lot of time clients will come to them for SEO or PPC and then educate and cross sell them into the other pillars. In this episode he talks about how a lot of people accidentally find themselves with an agency after a number of people want to hire them for marketing services. Check out their site: https://hop-online.com/
Here's How AdParlor Delivers The Highest Return On Ad Spend For Their Clients. They give their clients a direct login to a real-time dashboard so their clients can see their results any time they want. Check them out here: https://adparlor.com/
Here's How Lizzy Moore Wins Clients With LInkedin SEO. She makes sure to optimize her profile for certain keywords. Once she's working with a client she will setup marketing automation, reporting, manage ad spend, and optimize for their objective. Check out her site: https://greenglidermedia.wixsite.com/greenglider/about or connect with her on LinkedIn: https://www.linkedin.com/in/lizzymooregreenglider/
This is why Adam Taub of Estrela Interactive selectively chooses his clients. He wants to make sure they are able to handle and close the new leads that he's going to delivering to them. One thing I liked about what Adam is doing is that he meets with his clients face-to-face and builds personal relationships. Check out his site here: http://www.estrelainteractive.net/
Karen De Amat Helps Her Clients Find Their Why Before Launching A Campaign. Her agency Social Behavior take a consultative approach with their clients to understand their goals. This helps them understand what they are driving towards and what success looks like. Check out her site here: https://socialbehaviorhouston.com/
Vince De Benedetto Helps Clients With Sales Automation To Book Qualified Appointments. He leverages tools to get prospects into the sales funnel and follows up with them to get them to book calls. He doesn't do any outbound sales to bring in his own clients - he's getting tons of referrals from happy customers to keep his entire agency busy. Check them out here: https://www.automateddreams.com/
This Is Why Peter Charles of DAMG Focuses His Agency On One Vertical. He takes the learnings from one client and applies it to others in the same vertical in different cities. Check out his site here: https://www.digitalagemarketinggroup.com/
Daniel Burstein Uses Behavioral Psychology and Philosophy of Mind To Drive Customers Through Conversion Funnel. His research-driven methodology takes a deep look at human psychology and what resonates with them in order to drive them through a conversion funnel and ultimately make a purchase decision. Check out his website: https://meclabs.com/
Uriah Hon from Lobster Marketing tells us how they're the first agency to allow consumers to purchase pest control online. This helps them differentiate against other agencies and also penetrate the pest control industry. Check them out here: https://www.lobstermarketing.com/
Frederick Vallaeys Uses AI To Help Businesses Optimize Their Google Ads Campaigns. His company Optmyzr is a tool that automatically builds and optimizes Google Ads campaigns and reports on their results.
Joel Black Sold His First Agency And Is Now Applying Proven Tactics to Grow And Scale L7 Creative. They launched a L7 Advertising for smaller businesses that want to get more business but aren't big enough to engage L7 Creative. He wants the clients of L7 Advertising to graduate into being clients of L7 Creative. Check them out here: https://www.l7creative.com/
World's Leading Digital Marketing Powerhouse Spigot Has Hired Over 100 Employees In The Past Year. Christian Stewart explains how they're able to have such a massive reach and scale their agency using proven tactics.