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The impact of AIO's in your SERPs can vary a lot and not only due to their volatility: depending if you're included or not, the inclusion of links or not in them, the shift in impressions of affected queries and more! Here's the process I follow to take more metrics and context into account to assess the before/after for the same queries, while keeping a closer look at other metrics like impressions shift to better understand their impact.#SEO #AIOverviews #AIsearch

Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value, measure performance against counterfactuals, and focus on leading metrics like the number of tests run and win rates. He stresses the importance of accountability over consequences, building trust, and operating within the bounds of control to ensure SEO's success in large organizations. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn't "which channel is better?"—it's "how can they work together for maximum growth?" Today, I'm joined by Matt Shenton, Biddable Director at Croud, a digital marketing expert who has helped retail brands like Every Man Jack, Creed, Nespresso, All Saints, and Vans optimize their paid and organic search strategies. With search becoming more complex in 2025, Matt is here to break down how retailers can balance paid search and SEO to drive real performance growth. RESOURCES Croud: https://croud.com/ eTail Palm Springs: https://etailwest.wbresearch.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Retailers are constantly shifting budgets between paid search and SEO—but are they missing opportunities by treating them as separate silos? In 2025, with search evolving faster than ever, the real question isn't "which channel is better?"—it's "how can they work together for maximum growth?" Today, I'm joined by Matt Shenton, Biddable Director at Croud, a digital marketing expert who has helped retail brands like Every Man Jack, Creed, Nespresso, All Saints, and Vans optimize their paid and organic search strategies. With search becoming more complex in 2025, Matt is here to break down how retailers can balance paid search and SEO to drive real performance growth. RESOURCES Croud: https://croud.com/ eTail Palm Springs: https://etailwest.wbresearch.com/ Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Welcome back to another Follow Through Friday on the Simple and Smart SEO Show!

How to Attract More Clients with SEO | Awakened Titans Podcast with Brandon Leibowitz & Lily PatrascuWelcome to the Awakened Titans Podcast with Lily Patrascu, where we dive deep into mind-blowing conversations with influential business titans. In this episode, we talk about how to attract more clients using SEO with none other than Brandon Leibowitz, the mastermind behind SEO Optimizers.Meet Brandon LeibowitzBrandon Leibowitz has been running his digital marketing company, SEO Optimizers, since 2007. His company specializes in helping small and medium-sized businesses boost their online traffic, leading to more clients, sales, and leads.Key Takeaways from the Podcast:The Secret to SEO SuccessPerseverance and Patience: Brandon emphasizes the importance of staying persistent. SEO takes time, and challenges should be seen as opportunities to learn and grow.How to Attract Clients with SEOContent is King: Google loves text, so make sure your website is rich with content.Backlinks Build Trust: Get other websites to link to yours. The more trustworthy the sites linking to you, the more Google trusts your site.Step-by-Step SEO Tips for EntrepreneursKeyword Research: Use tools like Google Keyword Planner to find the right keywords.Content Optimization: Add more text to every page, sprinkle in keywords naturally.Backlinks Strategy: Build relevant backlinks from authoritative sites.Internal Linking: Link your pages together strategically to help Google understand your site's structure.Update Regularly: Fresh content signals to Google that your site is active and relevant.Real-Life SEO Example:Brandon shares a case study of a car leasing company with a 20-year-old domain. Despite having many backlinks, they weren't getting traffic due to their website's structure. After optimizing the website for SEO, they saw a dramatic increase in rankings within a month.Tools & Resources Mentioned:Google Keyword Planner: A free tool for keyword research.Surfer SEO: A tool to analyze keyword usage compared to competitors.TubeBuddy & VidIQ: Tools for optimizing YouTube videos.Frequently Asked SEO Questions:How many times should you use a keyword in your content?Analyze your competition. Tools like Surfer SEO can help determine the optimal keyword density.Can AI tools help with SEO?AI tools can assist with ideas and outlines, but they shouldn't replace human creativity and accuracy.Common SEO Mistakes to Avoid:Buying Low-Quality Backlinks: This can hurt your rankings.Ignoring Mobile Optimization: Ensure your website is mobile-friendly as mobile searches dominate.Final Thoughts:SEO is a long-term strategy that requires patience, perseverance, and continuous learning. Diversify your traffic sources to ensure sustainability and success. Don't miss out on the wisdom shared in this episode; it's time to start implementing these strategies for exponential business growth.#SEOOptimizers #BrandonLeibowitz #SEO #DigitalMarketing #Backlinks #ContentStrategy #AwakenedTitansPodcast #PodcastSupport the show

AI SEO & Voice Search: The New Frontier for Small Business Success Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® Guest: Robert Downey, co-founder of Simply Be Found Google as we know it is dead.” Bold claim, right? But today's guest, Robert Downey, isn't here to sugarcoat the future. AI and voice search are rewriting the rules of how customers find businesses, and small business owners must adapt—or risk disappearing from the conversation altogether. In this episode, Robert reveals how tools like AI SEO, voice search, and dynamic strategies are reshaping the digital landscape. If you've ever wondered how to stay relevant and visible as search evolves, this is the episode you can't afford to miss.    Key Timestamps [00:00:06] Introduction to the Episode Marcia introduces Robert Downey and the provocative topic: “Google as we know it is dead.” [00:01:09] The Rise of Voice Search Discover how voice assistants like Alexa, Siri, and Google Assistant are redefining how customers search for businesses. [00:04:35] The Importance of Being Found Robert explains why small businesses must move beyond traditional SEO and adapt to AI and voice search technologies. [00:09:10] The 3 SEO Pillars for AI Robert outlines the essential components for AI optimization: Content, Authority, and Trust, and how they impact your discoverability. [00:12:50] Blogging for AI Success Learn why smaller, consistent content updates can outperform traditional long-form blogging in the age of AI. [00:16:30] The AI SEO Pixel Explained Robert introduces the AI SEO Pixel, a game-changing tool for dynamic website optimization without backend access. [00:20:40] Organic Search in the AI Era How AI search levels the playing field by prioritizing trust and relevance over paid placements. [00:25:50] Actionable AI Strategies for Small Businesses Robert shares practical ways to leverage AI, voice search, and local SEO to dominate in your market. [00:30:15] The Future of Search & Staying Ahead A warning for businesses: adapt now or risk being left behind in a rapidly evolving search landscape. Conclusion This episode underscores a crucial point: the way we search is changing, and businesses must evolve to stay competitive. AI and voice search are no longer optional; they're essential. Robert Downey's insights and tools like the AI SEO Pixel provide actionable strategies to help small businesses thrive in this new era. Ready to future-proof your business? Visit Simply Be Found to learn more about Robert's innovative platform.   Subscribe to Profit with a Plan on your favorite podcast platform to catch more actionable insights in future episodes. See you next week!     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don't wait—start unlocking your business's potential today!     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.Highlights:"If you're starting from scratch with marketing, it's not search marketing I'd double down on." "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms.""People are looking for authenticity and consistency in the personalities they follow, not just content." "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." Timestamps:00:00 - Introduction: The Current State of Search Marketing 02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 05:03 - Shifting Priorities: Paid Media vs. Organic Search 08:24 - The Impact of AI and Generational Changes on Search Behavior 11:05 - The Importance of Multi-Channel Marketing Strategies 14:00 - Connection and Authenticity in Content Marketing 17:00 - Discussing Owned Media and Its Advantages Over Organic Search 20:21 - User Experience and the Shift Away from Traditional Search 23:18 - Reddit as an Emerging Search Platform 26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 27:24 - Conclusion: Future Outlook on Search MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

How are you prepared to evolve your SEO and organic search as a marketing channel in this age of AI? AI is transforming organic search marketing, so it's important for businesses to provide high-value content to meet the personalized needs of today's customers. In this episode of The Agency Blueprint, Greg Brooks joins me to explore SEO and organic search marketing and how AI is transforming organic search marketing. Greg is an author and partner at SearchTides, a hub for all things search and SEO, and in the AI era of searching online. His role is pivotal in shaping the future of effective SEO, leveraging large language models, or LLMs, and navigating an AI-driven era of the internet. Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel. Listen in to learn how to align your SEO and social media strategies based on customer journey length and domain authority strength. You will also learn whether your SEO works best for your business and when to explore other marketing channels. Key Questions: [01:22] Is organic search still a viable marketing channel in the era of AI and fragmented online search behaviors? [04:32] What's your advice to businesses to stay updated with AI advancements and SEO changes? [13:39] Who is organic content for and not for, and is organic search meant for everybody? [15:49] How can businesses adjust their SEO strategy to account for user intent and funnel stages, ensuring they reach the right audience at the right time? [27:35] What's your advice to businesses still trying to determine whether SEO and organic search are a viable channel for them? What You'll Discover: [02:00] How Google positions itself as a leader in AI-driven search, unlike GPT models, which are often blocked from web traffic. [04:45] How to study user behavior and the buyer's journey to tailor content across multiple channels and touchpoints. [08:06] The future of AI-generated content and why human expertise is more important than ever. [12:31] The importance of content structure and scrollability to ensure content is easily digestible and tailored to modern user behavior. [13:29] How people are taking combined ways of searching online even as businesses continue to focus on easily trackable marketing strategies.

Join Nate Matherson as he sits down with JH Scherck for the sixty-seventh episode of the Optimize podcast. JH is the founder of Growth Plays, an SEO agency specializing in helping B2B technology companies grow. He brings years of experience in guiding companies through the evolving landscape of SEO and content marketing. In today's episode, Nate and JH dive deep into the latest algorithm updates and their impacts on search results, along with the evolving role of AI in content creation. They also explore how SEO strategies are changing, emphasizing the need for unique, helpful content and the dangers of relying too heavily on programmatic SEO. JH offers insights into the challenges of creating content that resonates with users, stressing the importance of firsthand experience and tactical advice over generic information. He also discusses the significance of building strong brands and how brand recognition can drastically affect SEO outcomes. With increasing pressures on businesses to do more with fewer resources, JH highlights the growing difficulty in maintaining high-quality content while managing tighter budgets. In this week's deep dive, listen to JH share his perspective on why content optimization tools can be both helpful and harmful, and how companies should focus on creating genuinely helpful content rather than relying solely on gamified metrics. He shares his experience working with diverse clients and explains the balancing act of delivering valuable content amidst constant industry shifts. Rounding out the episode, JH and Nate touch on the rise of programmatic SEO and whether it's a sustainable approach for most businesses. Closing the episode is our popular lightning round of questions!Learn More About JH Scherck(JH) Scherck, is the founder of Growth Plays, a B2B SEO & content strategy agency that works with mid-market and enterprise technology companies, developer platforms, and investment firms. LinkedIn: https://www.linkedin.com/in/jhtscherck

Learn why mBrain is the go-to AI-powered tool for Dublin SMBs that want to boost their organic traffic without spending a fortune on SEO agencies! See all the cool AI features at: https://ai-mbrain.com/near/dublin/ mBrain City: Tallinn Address: Sepapaja 6 Website: https://ai-mbrain.com Phone: +372 634 7220 Email: klaus@ai-mbrain.com

Join Nate Matherson as he sits down with Daryna Kulya for the sixty-sixth episode of the Optimize podcast. Daryna is the co-founder of OpenPhone, a business phone system designed for startups and small businesses. In our episode today, Nate and Daryna explore OpenPhone's unique go-to-market strategy, including the scrappy tactics used to acquire their first 1,000 customers and how they scaled their content marketing and SEO channels. Daryna also shares insights on the importance of building trust with early customers through exceptional support and the role of press and partnerships in scaling OpenPhone. Listen to hear why she emphasizes the value of word-of-mouth marketing and her thoughts on accelerating it. In this week's deep dive, listen to Daryna share everything you need to know about OpenPhone's journey from a free beta to a paid product and the lessons learned along the way. Daryna gets tactical, sharing her experiences in Facebook groups, subreddits, and leveraging content to drive growth. Rounding out the episode, Daryna and Nate cover topics like investing in brand-building, the challenges of creating engaging video content, and the future growth strategies for OpenPhone.Closing the episode is our popular lightning round of questions!Learn More About Daryna KulyaDaryna Kulya is a Co-Founder of OpenPhone, the world's best business phone.LinkedIn: https://www.linkedin.com/in/darynakulya

Join Nate Matherson as he sits down with Kevin Indig for the sixty-fifth episode of the Optimize podcast. Kevin is an advisor to some of the world's fastest-growing startups and has defined organic growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, and Hims. Before becoming an advisor, Kevin led SEO and growth at major companies like Shopify, G2, and Atlassian. He also publishes the Growth Memo, a popular newsletter with over 14,000 subscribers, where he shares insights on SEO, growth, and digital marketing. In our episode today, Nate and Kevin dive into the latest on Google's core updates, including early insights into the August core update. Kevin shares his observations on recoveries related to the Helpful Content Update and discusses the impact of volatility in search results. Listen to hear why he suggests caution when making changes in response to core updates. In this week's deep dive, Kevin explains everything you need to know about AI overviews in 2024. Kevin gets tactical, sharing insights from his extensive analysis of AI-generated content, including the pros and cons of using AI in SEO strategies. Rounding out the episode, Kevin and Nate cover topics like the rising importance of user-generated content (UGC) sites, the evolving role of backlinks, and the surge of interest in programmatic SEO. Closing the episode is our popular lightning round of questions! Learn More About Kevin IndigKevin is an advisor to some of the world's fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, Hims, Nextdoor and Snapchat.Kevin led SEO and Growth at the world's leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian.Once a week, he sends The Growth Memo to +14,000 subscribers and regularly speaks at conferences around the world.LinkedIn: https://www.linkedin.com/in/kevinindig/

In this episode of the Foremost Media Marketing Chat podcast, Jon Ballard, Evan Facinger, and Christian Martin Romero dive into the evolving landscape of search engines, particularly focusing on AI-generated search results. They explore the implications for businesses, SEO strategies, and the ongoing importance of content quality and authority. The Evolution of Search Engines and AI Jon, Evan, and Christian talk about how AI is transforming search engines, from Google's RankBrain to the emergence of new AI-driven search platforms. The team addresses concerns about zero-click searches, where users find answers directly on search results pages without visiting websites, and how this impacts visibility and traffic. Despite these changes, the importance of maintaining high-quality, authoritative content remains critical and the role of authorship and E-E-A-T ( Experience, Expertise, Authoritativeness, and Trustworthiness) principles in ensuring that content is trusted and prioritized by search engines has not diminished by any means. SEO Strategies in the Age of AI While AI is changing how search results are generated, traditional SEO practices still hold value. Modern website owners and marketers need to double down on content creation, focusing on long-tail queries and informational content that meets users' needs. Optimizing website performance is still important as well. From load times to crawl budgets, ensuring that sites are easily indexable by search engines. Businesses can and should leverage AI not only for SEO but also as a tool for content creation and market research. AI has the potential to analyze and summarize large amounts of data, such as customer reviews, to help businesses make informed decisions. While we acknowledg the need to "trust but verify" AI-generated content, we recognize the time-saving benefits AI can provide when used correctly. Timestamps: 0:00 Intro 1:15 Google's RankBrain and Machine Learning 4:22 The Rise of AI-Generated Search Results 6:05 The Impact of AI on Website Visibility and Authority 8:30 Understanding Zero-Click Searches 10:15 SEO Strategies in the Age of AI 12:05 The Importance of Quality Content and Authorship 14:10 Leveraging AI for Content Creation and Market Research 16:25 The Future of Search Engines and Potential Market Shifts 18:40 The Role of Traditional SEO Practices in AI-Driven Search 20:10 Optimizing Website Performance for AI and SEO 22:05 The “Trust but Verify” Approach to AI Content 24:15 Final Thoughts on Preparing for the Future of Search 29:00 Outro Find more marketing insights and show notes here (https://www.foremostmedia.com/resources/blog/posts?category=foremost-podcast)

Join Nate Matherson as he sits down with Eli Schwartz for the sixty-fourth episode of the Optimize podcast. Eli is an SEO advisor who has collaborated with major companies like Coinbase, Tinder, and Quora, and is the author of the influential book Product-Led SEO. Eli shares his expertise on the current state of SEO, offering a nuanced view of AI overviews and their potential long-term implications for search results and monetization strategies. He also discusses the seesaw nature of algorithm updates, explaining how unintended consequences often lead to significant shifts in search rankings. Listen to hear why Eli suggests that SEOs shift their focus from top-of-funnel keywords to more valuable mid-funnel and bottom-funnel opportunities, especially as Google's approach evolves. In this week's deep dive, Eli also explores the complex interplay between Google's business model and its AI initiatives, shedding light on why Google might be deliberately pulling back on certain AI features. Rounding out the episode, Nate and Eli cover various additional topics, including the potential antitrust actions against Google and what they could mean for the future of search. Closing the episode is our popular lightning round of questions!Learn More About Eli SchwartzEli is the best-selling author of Product Led SEO and a growth advisor and SEO strategic consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto and more!LinkedIn: https://www.linkedin.com/in/schwartze/

Join Nate Matherson as he sits down with Meg Scarborough for the sixty-third episode of the Optimize podcast. Meg is the CEO and founder of Megawatt, a B2B content marketing agency specializing in technical content for the tech industry. With a deep passion for technology, Meg has built her agency around helping companies in cybersecurity, developer tools, and data infrastructure create content that truly resonates with their technical audiences. In our episode today, Nate and Meg explore how to create impactful content for technical audiences, the challenges in cybersecurity marketing, and how AI is shaking up the SEO landscape. Listen to hear Meg discuss the importance of writing for the people who could be your buyers, focusing on their day-to-day challenges and how your content can make them look like heroes. In this week's deep dive, Meg shares her approach to creating helpful content that is not just SEO-driven but genuinely useful for technical buyers. Rounding out the episode, she also discusses the evolving role of AI in content creation, especially in the tech space, and how companies can navigate these changes to maintain effective content strategies. Closing the episode is our popular lightning round of questions! Learn More About Meg ScarboroughScarborough is the CEO and founder of Megawatt, a B2B content marketing agency specializing in complex and technical niches, such as cybersecurity, IT, DevOps, AI/ML, and data. Meg lives in Boston with her husband, two young kids, two cats, and a dog. In her spare time, she enjoys cycling around the city, cooking elaborate meals, and watercoloring.LinkedIn: https://www.linkedin.com/in/meganscarboroughMegawatt content:  www.megawattcontent.com

Join Nate Matherson as he sits down with Jonny Price for the sixty-second episode of the Optimize podcast. Jonny is the VP of Fundraising at WeFunder, a platform that empowers startup founders to raise capital from their customers and community. With a background in management consulting and experience at Kiva.org, Jonny brings a wealth of knowledge to his role in democratizing angel investing. In our episode today, Nate and Jonny dive into the underreported growth tactic of community rounds, exploring how startups can leverage them to build stronger customer relationships and enhance their go-to-market strategies. Jonny also speaks to the regulatory landscape, expressing insights about SEC rules and the impact of allowing unaccredited investors into startup funding. Listen to hear why he suggests setting an attainable allocation for community rounds to create a positive signal. In this week's deep dive, listen to Jonny share everything you need to know about conducting community rounds in 2024. Jonny gets tactical, sharing multiple examples of successful community rounds, including companies like Mercury and Beehive, and how they achieved rapid funding success. Rounding out the episode, Jonny and Nate cover topics like the benefits of engaging community investors, potential pitfalls to avoid in fundraising, and innovative marketing strategies used by WeFunder to support startups. Closing the episode is our popular lightning round of questions!  Learn More About Jonny PriceJonny is the VP of Fundraising at WeFunder, a YC-backed platform that helps startups raise capital from their customers and community, as well as rich people. Before joining WeFunder in 2018, Jonny founded the U.S. lending division at Kiva.org. Jonny originally hails from the UK, but now lives in Nashville with his wife Ali, and their three children.LinkedIn: https://www.linkedin.com/in/jonnyprice/

Join Nate Matherson as he sits down with Matt Lenhard for the sixty-first episode of the Optimize podcast. Matt is the co-founder and CTO of Positional, a company building an all-in-one tool set for content marketing and SEO teams. In our episode today, Nate and Matt explore topics like AI overviews, SEO optimization, and Google's SERP strategy. Matt also speaks to the mechanics of AI overviews, expressing insights from his recent study on their workings. Listen to hear why he suggests using AI overviews as a prompt for content improvement. In this week's deep dive, listen to Matt share everything you need to know about optimizing for AI overviews in 2024. Matt gets tactical, sharing multiple case studies on how vector similarity impacts the likelihood of being referenced in AI overviews. Rounding out the episode, Matt and Nate cover topics like the correlation between SERP ranking and AI overview inclusion, and the future of backlinks in SEO. Closing the episode is our popular lightning round of questions! Learn More About Matt LenhardMatt Lenhard is the Co-founder and CTO at Positional. Before starting Positional, Matt spent most of the last decade building startups, and content marketing and SEO have always been important customer acquisition channels for his companies.LinkedIn: https://www.linkedin.com/in/matt-lenhard/

Join Nate Matherson as he sits down with Bennet Johnson for the sixtieth episode of the Optimize podcast. Bennet is the Director of Growth Marketing at Talkiatry, where he drives new patient growth via organic and paid channels. With prior roles at Twitter and The Wall Street Journal, Bennet brings a wealth of experience in growth marketing. Over the past year, Bennet and his team have grown Talkiatry's organic search traffic by over six times, from 30,000 to over 200,000 monthly visitors. In our episode today, Nate and Bennet explore topics like growth marketing strategies, the importance of content quality, and programmatic SEO. Bennet shares insights into scaling content production, highlighting the creation of 200 blog posts and various landing pages within a year. He also discusses the critical role of internal reviews and medical oversight in ensuring content accuracy and quality. Listen to hear why Bennet emphasizes the value of user-centric content and how Talkiatry leverages both editorial and programmatic approaches to enhance its SEO efforts. In this week's deep dive, Bennet explains the strategic use of data from paid marketing to inform organic search strategies, optimizing for high-intent searches like “psychiatrists near me.” Rounding out the episode, Bennet and Nate cover topics like integrating quizzes for engagement, the interplay between paid and organic marketing channels, and the significance of internal linking. Closing the episode is our popular lightning round of questions!Learn More About Bennet Johnson:Bennet Johnson is the Director of Growth Marketing at Talkiatry. He's responsible for driving new patient growth via Organic and Paid channels. He's also worked in growth marketing roles at Twitter and the Wall Street Journal.LinkedIn: https://www.linkedin.com/in/bennetjohnson/Talkiatry: https://www.talkiatry.com/

Mina Elias is a multiple 7-figure Amazon FBA seller and renowned PPC expert. He is also the founder of Trivium Group, a company that helps brands navigate and dominate the Amazon marketplace.In this episode of DTC Pod, Mina details a holistic approach to enhancing the presence and profitability of any brand on Amazon, focusing on three pillars: traffic, click-through rate, and conversion rate. He covers the factors affecting each of these metrics and how to drive growth at every stage of the Amazon sales funnel.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Strategies for New Amazon Brands2. How to Grow Traffic, CTR, and CVR on Amazon3. Factors that Affect Sales and Conversion on Amazon4. How to Optimize for Paid and Organic Search on Amazon5. Tips for Optimizing Amazon Product Listings6. Ways to Increase AOV and LTV on AmazonTimestamps00:00 Mina Elias' background, how he started an Amazon agency04:04 Three core pillars to scaling your brand on Amazon05:39 Maximizing product visibility through strategic paid advertising11:13 How to budget for Amazon spending13:31 Tips for structuring Amazon PPC campaigns, setting up Amazon DSP16:52 Growing your organic traffic on Amazon19:33 Breaking in as a new brand; the importance of product differentiation21:17 Seven factors that affect click-through rate (CTR) on Amazon25:04 How price affects Amazon reviews and star ratings27:33 Split testing discounts, coupons, and tracking profits31:22 Best practices for optimizing Amazon product titles32:21 Why choose Amazon FBA over FBM33:34 How to earn the Amazon Best-Seller Badge35:03 Factors that affect conversion rate on Amazon36:45 Considering the buyer's perspective when creating an Amazon strategy38:09 Optimizing videos on Amazon product listings39:39 How to write effective Amazon bullet points40:05 Amazon virtual bundles and how they affect conversion rate42:51 Brand story; standard Amazon A+ Content vs Premium A+ Content45:19 Leveraging user-generated content (UGC) to boost Amazon sales46:25 Amazon Posts and Amazon Storefront47:47 Importance of reviews with images on Amazon and how to get them50:01 Ways to increase average order value (AOV) on Amazon51:13 Ways to increase lifetime value (LTV) on Amazon53:03 Testing and optimizing Amazon product listingsShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Mina Elias - Founder of Trivium Group and Chief Executive Officer at MMA Nutrition LLCBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Join Nate Matherson as he sits down with Turner Novak for the fifty-ninth episode of the Optimize podcast. Turner is the founder of Banana Capital and host of The Peel, one of Nate's favorite podcasts. Turner is an investor known for his insightful and often humorous takes on startups, tech, investing, and the stock market. He has built a significant following on Twitter, where he shares memes and insights. In today's episode, Nate and Turner explore topics like starting a podcast, growth strategies, and social media marketing. He explains how he uses the podcast to meet new people, support portfolio companies, and generate ad revenue. Turner also discusses the importance of creating engaging content and shares tips on making a podcast episode interesting and educational. Listen to hear why he suggests using a podcast for customer conversations and building a strong personal brand. In this week's deep dive, Turner shares everything you need to know about leveraging social media for podcast distribution and growth. Turner gets tactical, sharing examples of how to create effective thumbnails and titles and use multiple platforms for maximum reach. Rounding out the episode, Turner and Nate cover topics like the challenges of starting a podcast for startups, the importance of founder-led content, and the evolving landscape of social media marketing. Closing the episode is our popular lightning round of questions! Learn More About Turner Novak:Turner is the Founder and General Partner of Banana Capital, an early-stage venture capital firm. Turner is also the host of The Peel, a podcast for founders and technologists.LinkedIn: https://www.linkedin.com/in/turnernovak/ Banana Capital: https://www.bananacapital.vc/ The Peel: https://www.youtube.com/@ThePeelPod

Join Nate Matherson as he sits down with Erik Dietrich for the fifty-eighth episode of the Optimize podcast. Erik Dietrich is the CEO of Hit Subscribe, a marketing services business, and the author of the upcoming book "SEO for Non-Scumbags". In our episode today, Nate and Erik explore content marketing and SEO tactics, particularly for companies in highly technical spaces. Erik shares his journey from software engineering to management consulting and eventually to founding Hit Subscribe. He also discusses his new book and some of his key learnings about ethical SEO practices. Erik emphasizes the randomness in search engine performance and how he explains this to clients, using the metaphor of a casino to illustrate the unpredictability. He stresses the importance of creating content that answers users' questions effectively and ensuring the website offers a good user experience. In this week's deep dive, listen to Erik share everything you need to know about effective content marketing strategies in 2024. Erik gets tactical, sharing multiple case studies on how to improve search rankings and the role of backlinks. Rounding out the episode, Erik and Nate cover topics like the future of backlinks, the importance of user experience in SEO, and strategies for finding content writers for technical topics. Closing the episode is our popular lightning round of questions! Learn More About Erik Dietrich:Erik Dietrich is the CEO of Hit Subscribe, a marketing services agency with a specialty in content marketing and SEO for companies with technical products. Erik is also the author of a new and upcoming book, SEO for Non-Scumbags.LinkedIn: https://www.linkedin.com/in/erik-dietrich-109a888/Hit Subscribe: https://www.hitsubscribe.com

How can agencies accelerate client growth while driving greater revenue along the way?  Wix's Mordy Oberstien and Crystal Carter are joined by the head of organic search at Connective3, Ben Barker, to discuss how to avoid getting lost in unattainable goals and focus on achieving realistic incremental growth for your clients. Understand the variety of contributors on top of traffic volume that play into an accurate forecast and how you can best break that down for your clients.  Learn how to accelerate your clients' growth just as a V8 engine does a hot rod here on episode 95 of the SERP's Up SEO Podcast!  Key Segments [00:01:38] What's On This Episode of SERP's Up? [00:02:01] Focus Topic of the Week: SEO Agencies Driving Client Growth [00:03:58] Focus Topic Guest: Ben Barker [00:30:09] Tool Time [00:36:03] Snappy News [00:42:24] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Ben Barker Chris Long Resources: Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center It's New: Daily SEO News Series Connective3 Rankix Wix App News: No - Reddit Is Not Blocking Google Search Google Zero Click Study Now At 58.5% In 2024  2024 Zero-Click Search Study Google Search Console Working To Fix Search Performance Delays & Latency

Master Local SEO Strategies for Medical Practices with David KaminskiIn this enlightening episode of 'Medical Entrepreneur,' host Adam converses with SEO expert David Kaminski about local SEO strategies for medical practices. They delve into the importance of organic searches, blog posts, and the power of voice searches with terms like 'near me.' David shares his journey from owning a window cleaning business to becoming an SEO specialist for medical professionals, illustrating how effective strategies can boost online presence without paid advertising. The discussion includes actionable tips on creating and optimizing blog content, leveraging Google maps, and intelligently deploying Google ads. Watch to learn how to drive more patients to your practice through effective and efficient digital marketing tactics. 00:00 Introduction to Our Unique Approach00:28 Meet David Kaminski: From Window Washing to SEO Expert01:12 The Power of Organic Search for Dentists03:41 Voice Search and Local SEO Strategies05:59 Creating Effective Blog Posts for SEO13:36 Collaborative Marketing and Link Building20:42 Understanding Google's Site Reputation Abuse21:22 Effective Use of Google Ads for Lower Costs21:41 The Importance of Congruent Content22:22 Optimizing Google Ads and Funnels24:25 Challenges with SEO and Marketing Firms26:07 Success Stories and Effective SEO Strategies30:50 Paid Ads vs. SEO: A Balanced Approach33:00 Leveraging Google Maps for Instant Results35:21 Starting a New Practice: Key Recommendations38:22 The Role of AI in Modern Marketing40:13 Final Thoughts and Encouragement

Join Nate Matherson as he sits down with Caitlin Hartney for the fifty-seventh episode of the Optimize podcast. Caitlin is the Director of Strategy at Block Club, an agency specializing in brand and content strategy for B2B tech companies. Caitlin has over 15 years of experience in content marketing, starting with an AMLA 250 corporate law firm, and has worked with notable brands like Plaid and Argyle. In our episode today, Nate and Caitlin explore topics like product-led content, B2B content strategies, and the recent Google algorithm leak. Caitlin emphasizes the importance of thinking like a journalist to create engaging and valuable content that resonates with the audience. Listen to hear why she suggests focusing on building a strong brand presence and creating high-quality, authoritative content. In this week's deep dive, Caitlin shares her approach to developing effective B2B content strategies, including balancing promotional content with value-driven narratives. Rounding out the episode, Caitlin and Nate discuss the implications of the recent Google leak and how it affects SEO strategies moving forward. Closing the episode is our popular lightning round of questions!Learn More About Caitlin Hartney:Caitlin Hartney is the Director of Strategy at Block Club.LinkedIn: https://www.linkedin.com/in/caitlinhartney/Block Club: https://blockclub.co/

On this episode of BUZZ, we explore how the power of video content can transform Organic Search Engine Optimization for your Dental Practice today and how posting quality video content on YouTube can position you effectively for tomorrow's Artificial Intelligence driven search methodologies.   Show Produced by Dentainment 
https://dentainment.com/ 
 Dentainment is a Digital Creative Marketing Agency, providing services to the Dental Community such as:
Logo Design, 
Brand Identity, 
Dental Websites, 
Search Engine Optimization, 
Video Production, 
Social Media Management
, Google AdWords Management, 
Voice Search Optimization 
and more.   Discover the power of AI, video, social media, and more in ‘Best Dental Marketing,' the ultimate guide for Dental professionals looking to transform their marketing efforts and drive new patient growth. Learn more about Best Dental Marketing Here: https://bestdentalmarketing.com/   Sponsored by Waymark We're making it radically simple for your Dental Practice to make your own commercials. Our premium video templates and easy-to-use editing tools mean that TV-quality videos are now accessible to anyone with an internet connection. To learn more, please visit: https://www.waymark.com/dental  

Become visible where it matters: on search engines like Google, Bing, and YouTube with My Tooth Media! Their dental marketing program utilizes the autosuggest function to boost your organic search visibility and traffic. Grow your Irvine practice at: https://www.mytoothmedia.com/ DJG Global Investments, LLC DBA My Tooth Media City: Marina Del Rey Address: 578 Washington Blvd Website: https://www.mytoothmedia.com/

Join Nate Matherson as he sits down with Samantha North for the fifty-sixth episode of the Optimize podcast. Samantha North is a content strategist and SEO coach with a diverse background, having grown blogs to over 100,000 monthly visitors and driven significant conversions. In our episode today, Nate and Samantha explore the changing search landscape, including the recent Google leak, AI overviews, protecting your website's traffic, and what Samantha calls the "Brand Universe." Samantha also shares insights on why she recommends incorporating personal experience into content to enhance authenticity and user trust. Listen to hear why she suggests focusing on topical authority and creating unique content based on personal experiences. In this week's deep dive, listen to Samantha share everything you need to know about navigating the challenges posed by Google's helpful content update and adapting your SEO strategies accordingly. Samantha gets tactical, discussing methods to enhance your content's E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) and how to effectively use AI tools to support content creation without compromising quality. Rounding out the episode, Samantha and Nate cover topics like the importance of backlinks, effective content repurposing strategies, and the future of SEO in the age of AI. Closing the episode is our popular lightning round of questions! Learn More About Samantha North:Samantha North is a content strategist and SEO coach with a diverse background spanning journalism, computational social science, and counter-disinformation. With experience in growing blogs to over 100K monthly visitors and driving lucrative conversions, Samantha is passionate about helping experts build authoritative online brands through intelligent use of AI tools and SEO. Her expertise has been featured in major publications such as the Financial Times and Business Insider, and she has delivered training for the UK military and a talk at TEDx MidAtlantic.LinkedIn: https://www.linkedin.com/in/northsamantha/?originalSubdomain=uk

Join Nate Matherson as he sits down with Stephan Cizmar for the fifty-fifth episode of the Optimize podcast. Stephan is a co-founder and partner at ER Ventures, an operator-led venture fund. He is also an operating partner at Blackhorn Ventures and was previously the co-founder and chief strategy officer of LANG. In our episode today, Nate and Stephan delve into the intricacies of outbound sales strategies, focusing on the importance of personalized touches and the timing for initiating an outbound sales motion. Stephan shares his unique journey from management consulting to becoming an accidental investor and offers insights on building and measuring successful outbound sales teams. Stephan also discusses the critical aspects of outbound sales, including crafting effective sequences, targeting the right personas, and leveraging tools to enhance deliverability and engagement. Listen to hear why he emphasizes understanding the ICP (Ideal Customer Profile) and iterating on messaging to cut through the noise in crowded markets. In this week's deep dive, Stephan shares valuable lessons on standing up outbound sales motions, building an outbound team, and how early-stage companies can measure success. He gets tactical, offering case studies and examples of what works and what doesn't in the realm of outbound sales. Rounding out the episode, Stephan and Nate cover topics like the role of AI in outbound sales, the importance of social proof, and best practices for hiring and ramping up BDRs. Closing the episode is our popular lightning round of questions!Learn More About Stephan Cizmar:Stephan is a serial entrepreneur and operator with experience scaling B2B software companies from zero to IPO.Prior to co-founding Lorimer Ventures, Stephan co-founded and scaled Lang.ai, a no-code ML company for customer support, through it's Series A. Before Lang.ai, Stephan was Vice President of Product Strategy at Unqork as well as the Head of Corporate Strategy at Yext, a company that he helped take public (NYSE: YEXT). In addition to being a General Partner at Lorimer, Stephan is an Operating Partner with Blackhorn Ventures, a multi-stage Industry 4.0 firm.
Stephan holds dual degrees in Economics and Science, Technology, and Society from Colby College and lives in Brooklyn.LinkedIn: https://www.linkedin.com/in/stephancizmar/

Join Nate Matherson as he sits down with Chris Bakke for the fifty-fourth episode of the Optimize podcast. Chris is the founder of Laskie, which was acquired by Twitter (now X) in 2023, and Interviewed, which was acquired by Indeed in 2017. He's worked in product and sales leadership roles at X, Indeed, and Zillow, and is well-known for his active presence on X, where he shares insights with over 200,000 followers. Nate and Chris explore topics like founder-led content marketing, the importance of choosing the right platform for building an audience, and strategies for converting followers into customers. Chris shares his experience with creating viral content and the unexpected opportunities that arose from his posts, including the acquisition of Laskie by Twitter. He emphasizes the need for consistency in content creation and discusses the advantages and challenges of using different social media platforms. Listen to hear why he suggests founders focus on platforms that align with their content creation style and audience. In this week's deep dive, Chris shares everything you need to know about leveraging social media for founder-led marketing in 2024. Rounding out the episode, Chris and Nate cover topics like the benefits of building in public, the role of personal branding versus company branding, and the future of social media marketing for founders. Closing the episode is our popular lightning round of questions! Learn More About ChrisChris is the founder of Laskie (acquired by Twitter/X in 2023) and Interviewed (acquired by Indeed in 2017). He's worked in product and sales leadership roles at X, Indeed, and Zillow. Follow him at x.com/ChrisJBakkeLinkedIn: https://www.linkedin.com/in/bakk3/

Join Nate Matherson as he sits down with Zac Harris for the fifty-third episode of the Optimize podcast. Zac is an SEO and marketing leader and entrepreneur. He has worked with companies like Copy AI, Animals, Craigslist, and SpyFu. In our episode today, Nate and Zac explore topics like Google's new AI overviews, changing ranking factors, and his experience working on some fantastic SEO teams. Zac shares his journey from starting with Black Hat SEO techniques to becoming an SEO leader. Listen to hear why he suggests marketers should adapt their keyword research strategies to account for AI overviews and why backlinks remain essential in 2024. In this week's deep dive, listen to Zac share everything you need to know about effectively using AI-generated content in SEO. Zac gets tactical, sharing multiple case studies on leveraging programmatic SEO and tools for scalable content production. Rounding out the episode, Zac and Nate cover topics like bringing unique perspectives into content, adapting SEO strategies amidst changing algorithms, and the future of search engines in the era of AI. Closing the episode is our popular lightning round of questions!Learn More About Zac HarrisZac is a seasoned digital marketer who has propelled countless businesses, including Copy.ai, SpyFu, and his own entrepreneurial ventures. His work has driven impressive growth for major brands like McDonald's and Craigslist through smart, consultative strategies. Zac excels at technical SEO, content strategy, data analysis, affiliate marketing, and product launches. With experience across both corporate and startup environments, he combines analytical skills and creative thinking to unlock sustainable growth.LinkedIn: https://www.linkedin.com/in/zacharris36/copy.ai: https://www.copy.ai/

Join Nate Matherson as he sits down with Kevin Jurovich for the fifty-second episode of the Optimize podcast. Kevin is the co-founder and CEO of Circles, a startup enhancing discovery with live video. He also boasts a diverse background as a former NFL wide receiver for several teams, including the Philadelphia Eagles. Kevin shares his journey from viewing LinkedIn as merely a virtual resume to leveraging it as a powerful content marketing platform. He offers insights into creating compelling posts, optimizing profiles, and the importance of consistency and quality in content creation. Kevin also speaks to the practical aspects of content creation, such as the use of infographics, images, and videos to boost engagement. He emphasizes the value of authenticity and providing real value to your audience rather than merely promoting products or services. In this week's deep dive, listen to Kevin share everything you need to know about maximizing LinkedIn's potential for content marketing in 2024. Kevin gets tactical, sharing multiple examples and tips on how to craft posts that resonate with your audience and grow your follower base. Rounding out the episode, Kevin and Nate cover topics like the impact of disciplined posting, the role of images and videos, and the benefits of engaging with your audience in the comments. Closing the episode is our popular lightning round of questions!Learn More About KevinEx-NFL player turned startup founder sharing daily startup and VC insights from my journey as a founder! As the Co-Founder & CEO of Circles, I'm passionate about transforming how people discover places they love. Circles enhances discovery with live video. Combining Google Maps and TikTok, displaying real-time capacity updates.I caught the startup bug in 2013 while working as a Private Wealth Manager at Wells Fargo Advisors, serving tech entrepreneurs in Silicon Valley. Since then, I've been living the startup life and helping other founders on their journeys. Before my life in finance and then tech, I was a wide receiver in the NFL for the Philadelphia Eagles, San Francisco 49ers, and Chicago Bears.I also enjoy playing chess in my free time, If you're on chess.com, send me a challenge! My username is kevj05.LinkedIn: https://www.linkedin.com/in/kevinjurovich/Twitter: https://x.com/kevinjurovich?lang=en

Join Nate Matherson as he sits down with Nate Saienni for the fifty-first episode of the Optimize podcast. Nate Saienni is a solo SEO and content marketing consultant with a deep understanding of the B2B landscape. He brings a wealth of experience and unique perspectives on the evolving role of content and SEO channels. Nate Saienni discusses the challenges and nuances of B2B search compared to B2C, highlighting the need for a comprehensive approach that includes brand building and engaging content. Listen to hear why he suggests focusing on creating exceptional user experiences that retain visitors and build brand loyalty rather than just chasing rankings. In this week's deep dive, Nate Saienni shares his insights on the future of SEO, including the impact of AI overviews and the importance of balancing search intent with unique content. Rounding out the episode, Nate and Nate cover topics like the effectiveness of backlinks, the role of content optimization tools, and strategies for creating memorable content that stands out. Closing the episode is our popular lightning round of questions!  Learn More About Nate SaienniNate is an SEO and content consultant based in Philadelphia. He works with B2B start-ups and SaaS brands, helping them leverage search to drive growth and results beyond just rankings and clicks.LinkedIn: https://www.linkedin.com/in/natesaienni/Twitter: https://x.com/natesaienni?lang=en&mx=2Website: https://www.enginehq.co

Join Nate Matherson as he sits down with Matthew Kay for the fiftieth episode of the Optimize podcast. Matthew is a seasoned SEO consultant who brings a wealth of experience in technical SEO from his role at an agency focusing on B2B SaaS companies. In our episode today, Nate and Matthew explore essential SEO strategies shaping the industry. They discuss the significance of internal linking, the evolution of SEO practices, and the impact of Google's algorithm updates on content strategy. Matthew also shares insights into the technical side of SEO, highlighting how small, strategic changes can significantly affect a site's performance. Listen to Matthew share everything you need to know about effectively aligning SEO with business objectives, especially for B2B SaaS companies. Matthew gets tactical, sharing his approach to SEO audits, reporting, and the significance of creating high-quality, authoritative content. Closing the episode is our popular lightning round of questions!  Learn More About Matthew KayMatthew Kay has been building and scaling things on the internet for well over a decade. He has worked with a variety of fast growing companies over the years as a consultant and SEO agency side. While he is energized by all aspects of growth and marketing, in recent years, his deepest focus has been on technical SEO, analytics/reporting, and programmatic SEO. LinkedIn: https://www.linkedin.com/in/matthewgkay/Twitter: https://twitter.com/matthewgkay?lang=enWebsite: https://matthewgkay.com/

In our most recent episode of the Dropship Podcast, we explored the seismic shifts occurring in the e-commerce landscape due to Google's latest updates. We took a trip down memory lane, examining how a decade of SEO evolution has influenced online businesses, including those similar to our listeners'. Our conversation highlighted the critical need for adaptation, focusing on the creation of quality content in response to Google's algorithm changes and their intensified scrutiny of dubious affiliate blogs. We also delved into the technicalities of managing scraper links and the increasing prevalence of shopping ads within search results. This episode is packed with insights that are invaluable for anyone aiming to remain competitive in the e-commerce space! Links ⁠⁠⁠⁠⁠https://dropshipbreakthru.com/call⁠⁠⁠ - Jump on a free call with a member of the Dropship Breakthru team who is also a successful dropshipper to talk about what getting started could look like and how we can support you in doing that. ⁠⁠⁠⁠https://dropshipbreakthru.com/shopify⁠⁠⁠⁠ - Get a $1 trial on Shopify and start having a play around. The best way to learn is by doing. Get familiar with the platform by being inside of it. Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠— Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe Timestamps Google's Constant Changes (00:00:00) Reflecting on Google's Changes (00:00:58) Impact of Google Updates on SEO (00:01:19) SEO Strategies and Google Updates (00:03:53) The Importance of Good SEO (00:06:22) Addressing Negative SEO Impacts (00:07:40) The Evolution of SEO Strategies (00:08:35) Adapting to Google's Changes (00:09:44) Addressing Scraper Links and Disavow Files (00:11:10) Shift towards Video and Other Content (00:12:23) Google's Focus on Ads and Search Results (00:13:43) Impact of Google's Search Results Changes (00:16:06) E-commerce boost from top of funnel SEO (00:20:09) Opportunities in high ticket niches (00:23:14) Seizing SEO opportunities (00:24:09) Invitation to join Dropship Breakthru (00:24:54) Join Dropship Breakthru today to get the most comprehensive SEO plan for ecommerce business available https://dropshipbreakthru.com/call --- Send in a voice message: https://podcasters.spotify.com/pod/show/dropship-podcast/message

Join Nate Matherson as he sits down with Ray Grieselhuber for the forty-ninth episode of the Optimize podcast. Ray is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for e-commerce and programmatic SEO teams, both in-house and agency. With over 17 years of experience in building and scaling SEO solutions, he leads a team of experts in ML, AI, data engineering, and organic marketing In our episode today, Ray shares his insights on the evolving landscape of SERP features and their impact on user behavior, the challenges of Google's focus on bigger brands in recent algorithm updates, and why he emphasizes the importance of holistic monitoring of the SERP for effective SEO strategies. Ray highlights the importance of SERP analytics in understanding both past and future trends in search. He also touches on the significance of user behavior metrics in Google's rankings and shares his thoughts on Google's evolving algorithm. Closing the episode is our popular lightning round of questions!   Learn More About Ray Grieselhuber Ray Grieselhuber is the CEO of DemandSphere, a Y Combinator-backed data and analytics platform built for ecommerce and programmatic SEO teams, both in-house and agency. With over 17 years experience in building and scaling SEO solutions, he leads a team of experts in ML / AI, data engineering, and organic marketing.Links:https://www.demandsphere.comTwitter: https://twitter.com/raygrieselhuberLinkedIn: https://www.linkedin.com/in/raygrieselhuber/

Join Nate Matherson as he sits down with Dave Rathmanner for the forty-eighth episode of the Optimize podcast. Dave is an experienced SEO consultant known for his deep insights into search engine algorithms and strategies. He is also an entrepreneur who is actively building a portfolio of websites across various niches, including the gambling sector. In today's episode, Nate and Dave explore the latest SEO challenges and updates, focusing particularly on the impact of recent Google algorithm changes on small and content-heavy sites. Dave shares his expertise on the struggles of smaller websites, especially those that rely heavily on organic traffic and monetize through display ads or affiliate links. Dave also touches on the broader implications of Google's shift towards evaluating content on a more granular, page-level basis, which was intended to assess the helpfulness of content more accurately. Despite these changes, Dave expresses skepticism about the effectiveness of this new approach, noting that recovery from penalties remains elusive for many. Throughout the discussion, Nate and Dave analyze various factors that could influence a site's standing with Google, from the nature of its content and its optimization strategies to the balance of ads and affiliate links. Closing the episode is our popular lightning round of questions! Learn More About Dave RathmannerLinkedIn: https://www.linkedin.com/in/dave-rathmanner-23101a7a/ Twitter: https://twitter.com/daverathmanner Odds Assist: https://oddsassist.com/

Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete Capital. Nile has an extensive background in both startups and banking. Today, they discuss the intricacies of building effective SEO programs from the ground up, enhancing content creation processes, and much more.Throughout the episode, Nile shares his insights on leveraging AI tools to overcome writer's block in the content creation process, while emphasizing the importance of human input to add value and insight beyond what AI can generate​​. He also discusses the rapid growth and scaling challenges at Masse SEO, including managing increasing client demands and maintaining content quality with a growing team​​.Nile advocates for a high-volume content strategy, explaining that more content increases the surface area for SEO success and allows for more experimentation and quicker results​​. He also touches on the competitive nature of SEO today, describing strategies for succeeding in high-competition niches by building comprehensive topical authority​​.Closing the episode is our popular lightning round of questions, where Nile provides quick insights into his personal experiences and preferences in SEO and content strategy​​.For more insights from Nile and to learn about MasseSEO, be sure to check out their website and follow Nile on his social platforms. Learn More About Nile FraterTwitter: https://twitter.com/Nile Masse SEO: https://www.masse.marketing/ 

Join Nate Matherson as he sits down with Dwayne Hogan for the forty-sixth episode of the Optimize podcast. Dwayne is a seasoned freelance SEO consultant with over 14 years of experience, including leadership roles with global brands. His Utah-based consultancy offers a deep dive into the evolving SEO landscape. In today's episode, Nate and Dwayne unpack the intricacies of content briefs and SEO strategies, including the complexities of Google's algorithm updates and the push toward generating genuinely helpful content. Dwayne shares his unique perspective on what makes content genuinely beneficial, stressing the importance of real-life examples and genuine expertise over superficial information. Dwayne outlines the steps he takes to craft a content brief that's not only efficient but packed with value, aimed at resonating well with both Google's algorithms and real-world users. The discussion goes beyond the basics, exploring the nuances of user engagement and the tactical use of AI in content creation, reflecting Dwayne's forward-thinking approach to SEO and content strategy. Rounding out the episode, Dwayne and Nate discuss the current trends and future directions of SEO, including the relevance of user engagement metrics and the practical use of AI in crafting content that stands out. Closing the episode is our popular lightning round of questions!Learn More About Dwayne HoganLinkedIn: https://www.linkedin.com/in/dwaynehogan/ Twitter: https://twitter.com/dwaynehogan SEOCopilot: https://seocopilot.io/

Join Nate Matherson as he sits down with Ben Goodey for the 45th episode of the Optimize podcast. Ben is the brain behind Goodey Marketing and the creator of the “How the f*ck” platform for SEO enthusiasts. In this episode, they dive into recent SEO turbulence, discussing algorithm updates, crafting effective bottom-of-funnel content, and the impact of LinkedIn on content marketing. Ben stumbled into the SEO world after initially eyeing a career in finance. He quickly recognized the potency of SEO in driving consistent, quality leads. He shares his journey from his accidental entry into marketing at a startup to developing his own SEO playbook, which he now applies to help SaaS and B2B brands thrive online. Ben stresses the importance of directly addressing user intent and providing clear, actionable insights in content creation. They also tackle the tricky business of navigating competitive SEO landscapes, like creating "best of" lists highlighting a brand's unique strengths without disparaging competitors. Ben and Nate dissect the ongoing SEO challenges, like the flood of AI-generated content and the need for marketers to prioritize quality to stay ahead. They touch on the struggle for smaller players in an SEO game increasingly dominated by a few dominant websites and the dynamics between Google and platforms like Reddit. Closing the episode is our popular lightning round of questions! Learn More About Ben GoodeyLinkedIn: https://uk.linkedin.com/in/benjamingoodey Twitter: https://twitter.com/BenGoodey How The F*ck: https://www.thefxck.com/

Join Nate Matherson as he sits down with Mordy Oberstein for the forty-fourth episode of the Optimize podcast. Mordy is currently the Head of SEO Brand at Wix and concurrently serves as a communications advisor for Semrush. He hosts the SERP's Up Podcast and the SEO Rant Podcast and co-hosts the Edge of Web's news podcast. Mordy speaks at SEO events worldwide and contributes to various SEO publications. During the episode, Mordy and Nate break down the March algorithm updates and provide insight into how to recover if your site was impacted. Mordy highlighted the importance of not sitting idle while the updates are settling out and getting ahead of any impacts by reviewing your site for potential weak points and addressing them. In this week's deep dive, Mordy and Nate discuss the importance of transparency and originality in content in shaping the overall user experience for your visitors and demonstrating E-E-A-T. Mordy gives our listeners a robust dissection of his ideas for Google to release updates to improve the SERPs. The pair discuss the hypothetical implementation of an “originality score” and the potential benefits of cementing content with the highest authority into the top-ranking spots for six months to encourage content teams to write better content on topics with long tail keywords versus focusing solely on head terms. Rounding out the episode, Mordy shares his requirements for creating fantastic content, the power of the SEO community, and his frustrations with traditional publishers substituting a rigorous content strategy with affiliate marketing. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Start a Free Trial of Positional Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Mordy on LinkedIn & Twitter or visit Wix's WebsiteImportant Links:Barry Schwartz SEO Memes Website

Join Nate Matherson as he sits down with Jack Chambers-Ward for the forty-third episode of the Optimize podcast. Jack is the Marketing and Partnerships Manager at UK-based digital agency Candour and hosts the Search With Candour podcast. In his career, Jack has worked primarily on the agency side in SEO and has been hosting and producing podcasts for more than 13 years, including the acclaimed movie podcast Sequelisers. During the episode, Jack and Nate dive into SEO hot takes and industry trends. The pair share their thoughts on various topics, from ranking factors to author bios and E-E-A-T to tasks that simply waste time. Jack gives our listeners controversial opinions and laughs as he shares tactical examples to succeed in 2024. In this week's deep dive, Jack and Nate discuss the importance of conversion through content and how the results vary throughout the marketing funnel. Jack emphasizes offering diverse content formats like video, podcasts, and newsletters to cater to different audience preferences and enhance engagement. As a bonus, Jack and Nate share examples of opportunities for conversion and developing brand recognition throughout the funnel. Rounding out the episode, Jack shares his experience with podcasting as a channel (including monetization), SERP optimization strategies, and generating content that aligns with your audience's needs and interests across content formats. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Jack on LinkedIn & Twitter or visit the Candour WebsiteImportant Links:Subscribe to the Core Updates NewsletterListen to the Search with Candour Podcast Listen to Nate's Episode of the Search with Candour PodcastListen to the Sequalizers Podcast

Join Nate Matherson as he sits down with Vince Nero for the forty-second episode of the Optimize podcast. Vince is the Director of Content Marketing at Buzzstream. He thinks content marketers should solve for users, not just Google. His previous work includes Siege Media, Homebuyer.com, and The Grit Group. During the episode, Vince and Nate discuss the importance of backlinks, how to craft a backlink campaign, and what strategies yield the best results in 2024. Vince gives our listeners tactical examples of developing strategic content for guest posting and reveals his tips for guest posting. In this week's deep dive, Vince shares his views on backlink quality vs. quantity and where the SEO industry gets things wrong. Vince advocates for link-building activities that provide value to the user, and he emulates Google's E-E-A-T process for evaluating which websites could be the best fit for your website to generate a link from. Listen to why the quantity of backlinks isn't a KPI you should focus on. Rounding out the episode, Vince and Nate cover topics like the risks of buying backlinks, how organically created links diversify and de-risk your backlink profile, and how utilizing your own unique data to develop ‘Link Bait' will outcompete AI-generated content in the SERPs. Closing the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck-in with Nate on LinkedIn & TwitterCheck-in with Vince on LinkedIn or visit the BuzzStream Website

Have you ever wondered why your podcast isn't growing or even worse, why it seems to be shrinking!If this is resonating, don't panic because in this episode, we're discussing the three tried and tested methods that when executed can mean high discoverability for your podcast. In today's digital age, getting your podcast discovered is a familiar battle. Whether you're a coach, expert, business owner, or an independent podcaster, the struggle can be very frustrating and feel very real. The good news? We've identified the three strategies that will help boost your podcast's visibility and fast-track your growth. Amongst other things, in this episode we break down the following.How To unlock the Power of Organic Search and SEO: and understand how to optimize your podcast for platforms like Apple and Spotify, making it much easier for potential listeners to find you in the vast sea of podcast content.Explain how to master Social Media and Word of Mouth: The secret sauce not being consistent self promotion but actually your ability to master the art of engagement. Finally we'll be explaining how to leverage guesting on other shows to encourage your Podcast's explosive growth:So if you're ready to turn things around for your podcast just scroll up and hit play on this episode now. Also if you'd like our professional and personalised feedback and feature on a upcoming "Roast To Show" SORRY WE ARE CURRENTLY HAVING TECHNICAL ISSUE WITH OUR HOSTING PLATFORM, THIS SHOULKD BE FIXED WITHIN THE HOUR.More From Get More Listeners:https://getmorelisteners.com/podcastauditOr Visit https://getmorelisteners.com/bookView Client Results & Case Studies Here.https://getmorelisteners.com/studentsuccessOr Visit getmorelisteners.com/studentsuccessGet More Listeners Recommendations:Looking for a new hosting platform with amazing analytics?Try Captivate: Get a FREE 7-day Trial Here.

In this episode of The Ecommerce Braintrust, Kiri Masters is joined by Lauren Livak, lead at the Digital Shelf Institute, and Mike Black, the Chief Marketing Officer (CMO) of Profitero, a global commerce acceleration company. In this podcast, they're discussing the new Digital Shelf Institute and Profitero report “Defining Content Effectiveness”. Here you can register to join them in the webinar in February. In today's episode, we delve into the ever-evolving world of content effectiveness in digital retail. Kiri, Lauren, and Mike unpack the intricacies of creating impactful content that resonates with consumers and drives conversion. Drawing from their new report which involved interviewing over twelve digital leaders, they explore the duality of art and science when it comes to defining what effective content truly means for different brands.  If you're looking for comprehensive insights on improving your ecommerce content strategy, you won't want to miss this enlightening conversation. Are you ready to transition from merely sufficient content to truly effective communication with your consumer base? Make sure you tune in! More about the guests: Mike Black Mike joined Profitero in 2017 as Vice President of Marketing and has been instrumental in the company's growth after joining Publicis Group, grew the company's offerings beyond digital shelf analytics to include predictive analytics, retail media, and content activation solutions. Before joining Profitero, Mike held marketing roles at Nielsen and Staples Lauren Livak Lauren leads the Digital Shelf Institute in defining the strategy to create a global commerce community that supports brands, retailers, and future leaders in the complex world of digital. Across her roles, she has worked with hundreds of brand manufacturers helping them to develop an overall commerce strategy and vision for their commerce journey leveraging her work at Johnson & Johnson where she was the owner of the Digital Shelf for the Consumer family of products for North America. She launched a new approach for the way the Consumer North America business went to digital retail both in pure play & omni-channel streams covering multiple platforms such as OTC, Beauty, Oral Care, Baby Care & Wound Care with accountability for 40+ retailers and 33+ brands.   In this episode Kiri, Lauren and Mike discuss: - The five core pillars of content effectiveness: people, data and systems, process, measurement, and retailer collaboration. - The importance of understanding shopper behavior and using that knowledge to drive engagement with content. - How content impacts organic search and can be utilized to educate leadership teams on its importance. - Using retailer conversion data and measurement tools to understand content effectiveness in terms of emotional and brand impact. - The necessity for organizations to go through a maturity curve to fully understand and define content effectiveness. - The significance of internal processes and avoiding siloed teams to maximize content impact. - The potential of advanced tools, such as AI, once the content effectiveness fundamentals are well-established. - Upcoming webinar announcement and the availability of the content effectiveness report at digitalshelfinstitute.org. - The debate around whether content is being managed for mere sufficiency or optimized for effectiveness. - The essential role of communicating the value of content to leadership, particularly in the absence of clear-cut metrics. - The value of search-optimized content and transitioning to content that both builds a brand and drives conversion. - The need for resources that can harness consumer insights, and processes that ensure content reaches the right channels. - Surprising variations in content effectiveness definitions among digital leaders, indicating a lack of a one-size-fits-all approach. - Importance of content integration with product launches, and how some brands succeed while others fall short. - The balance between the creative and methodical aspects of measuring content effectiveness and return on investment.  

Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their businesses. From exploring the nuances of PPC strategies to the evolving role of AI in Amazon's ecosystem, this episode is a must-listen for anyone looking to stay ahead in the competitive world of Amazon. Danny McMillan's Discussion on Amazon's Search Matching System Danny McMillan expands on this by discussing the evolution of Amazon's search matching system. He explains that Amazon initially used a lexical matching system where single words were indexed. Over time, this evolved into semantic matching, which considers the context of the words, and further advanced with the introduction of BERT (Bidirectional Encoder Representations from Transformers). BERT enhances the understanding of language, allowing for more human-like interpretations of search queries. Concerns About Ads in Amazon Search Results Despite these advancements, Danny points out a significant concern: the search results pages on Amazon are increasingly populated with ads. This heavy ad presence pushes down organic search results, potentially conflicting with Amazon's goal of delivering the most relevant search results. Danny questions whether there might be a shift in focus to increase relevance in search results around ads, as Amazon's primary goal is to ensure a great search experience, regardless of whether they come from organic search results or paid ads. Speculations on the Future of Amazon's Search Relevance He also speculates about the future of Amazon's approach to handling the balance between ad-driven and organically relevant search results. He acknowledges that while there are certain limitations on what keywords can be targeted in ads, the control largely lies with advertisers who are paying for ad placements. This creates a dynamic where the relevance of search results could be at odds with paid ads in terms of overall relevance. Danny suggests that this might lead to customer frustration if they don't receive the level of relevant search results and ponders how Amazon will address this issue going forward… If indeed they will, as this is a massive profit center for them. Key Topics Discussed: The Future of PPC on Amazon: Elizabeth shares her thoughts on where PPC is heading in the coming years, including the impact of new tools and features. Challenges and Opportunities with Amazon Ads: Discussion on the complexities and potential of Amazon's advertising platform, including the importance of data access and budget rules. Amazon's Algorithm Evolution: Danny and Elizabeth discuss the progression from lexical to semantic matching and the introduction of BERT, exploring its impact on search results and PPC. Relevance in Amazon Listings: A deep dive into the importance of relevance in product listings and how Amazon's algorithm interprets this. AI's Role in Enhancing User Experience: The conversation turns to how AI is influencing shopping experiences on Amazon, with a focus on listing optimization and the potential future shifts in strategy. Optimising Product Images: Insights on the significance of correctly categorising product images for better alignment with Amazon's search algorithm (image attributes). Recommended Resources: Junglr Website: Explore the services offered by Elizabeth's Amazon ad agency. Elizabeth Greene on LinkedIn: Follow Elizabeth for more insights into Amazon advertising. Conclusion: This episode of Seller Sessions with Elizabeth Greene offers valuable insights into the current trends and future directions of Amazon's advertising landscape. Whether you're a new seller or looking to scale your existing business, understanding these dynamics is crucial for success on the platform.  

Adrien Menard, CEO and Co-Founder of Botify, delves into how to unlock organic growth and measure the ROI of organic search. SEOs frequently face challenges in effectively communicating the ROI of SEO to executives, leading to reduced budgets and limited resources. The primary issue lies in the misalignment of language between SEOs and executives. Today, Adrien discusses how ROI redefines organic search. Show NotesConnect With: Adrien Menard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In today's complex digital ecosystem, organic search has emerged as a fundamental element for building brand authority and generating ROI. But how exactly do brands measure and optimize their organic search efforts in a sea of data and paid marketing strategies? In this insightful episode of Tech Talks Daily, I dive deep into this subject with Adrien Menard, the CEO and Co-Founder of Botify, a disruptive web page performance platform that empowers brands to enhance their organic search visibility. Adrien offers a compelling argument for why organic search should be at the forefront of your brand's marketing strategy. Contrary to prevailing notions that SEO is neither "shiny" nor "sexy," Adrien discusses how the landscape is ripe for innovation through data science, automation, and machine learning. Discover how Botify is modernizing the SEO industry and learn about their unique approach to measuring Return On Organic Search Spend (ROSS). Tune in to hear about the challenges and opportunities faced by digital marketers, especially concerning the high costs of advertising and intense competition. Adrien and Neil delve into the intricacies of Botify's ROSS metric and how it can revolutionize the way marketers allocate resources between paid and organic search campaigns.  As the conversation progresses, they also touch upon the evolving future of SEO, underscoring the essential role of content and search engine connectivity. This episode isn't just about algorithms and analytics; it's about understanding the transformative power of organic search in today's digital age. Whether you're a seasoned marketer or new to the SEO game, this conversation is guaranteed to enlighten you about the untapped potential of organic search as a high-impact performance marketing channel.