Podcasts about marketing analytics

Guest: Hikari Senju, Founder & CEO at Omneky -- AI isn't just generating ad copy—it's reshaping the entire performance marketing playbook for B2B SaaS. In this episode, Hikari Senju, founder and CEO of Omneky, shares how the platform evolved from an enterprise solution to a self-serve powerhouse—and why smart creative strategy matters more than big budgets. Key insights from this episode: Why brute-force creative testing consistently outperforms guesswork How ad performance data can directly inform GTM messaging Why brand inconsistency across platforms kills trust and conversion How AI-powered ads are becoming core to revenue strategy If you're a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen. ---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can't really see where the hole is — you're just hitting into the dark. That's what many B2B brands are doing with their marketing: they're executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution. Lori shares her 12 Battles Framework, which gives companies a roadmap to bring clarity, focus, and measurable outcomes to their marketing.Together, we discuss how to:Use market research so you know exactly who you're targeting and why.Personalize your outreach to connect with prospects in meaningful ways.Integrate traditional channels like direct mail to complement digital campaigns and reach decision-makers effectively.Adopt authority marketing to position your brand as a trusted resource and help shorten the sales cycle.If you're serious about improving your marketing ROI, this conversation offers practical steps you can start implementing now — so you're no longer “hitting in the dark.”About Lori:Lori Turner Wilson is the CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing Revolution.URL - marketingresultsguaranteed.com/podcast -- use code "podcast" for special offersA quote from my book - "Defy the apathy the industry expects of you and declare, 'I deserve guaranteed marketing outcomes and anyone standing in my way will be lovingly removed.'" Timestamps:00:00 – Introduction: The Challenge of B2B Marketing00:35 – Meet Lori Turner Wilson: Author and CEO02:52 – The Importance of Market Research04:17 – ROI and Marketing Strategies07:33 – Diversification and Risk Mitigation09:29 – The Power of Direct Mail11:03 – Personalization in Marketing14:53 – The 12 Battles Framework22:30 – Authority Marketing and Giving Value24:31 – Conclusion and Final ThoughtsIf you found this conversation helpful, subscribe to the B2B Marketing Excellence podcast, leave a comment, and rank the show. Your feedback helps us continue sharing grounded, practical insights to help you succeed.

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt and Boobesh Ramadurai of LatentView Analytics explore how AI is revolutionising B2B marketing. Discover how enterprises can leverage AI for media mix modelling to optimise spend, significantly reduce customer acquisition costs, and boost lifetime value. The episode covers the pivotal shift from SEO to "generative engine optimisation" and the power of combining diverse data for deeper insights. Learn practical applications of generative AI for creative content and prototyping, plus insights into personalised B2B content and audio-first marketing intelligence. Essential listening for marketers keen to enhance ROI and adapt to the evolving digital landscape.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to traditional approaches. They explore various research types, the impact of AI, and the importance of hybrid research combining customer and market insights. Latham also shares his career journey and insights into transitioning from large corporations to smaller, agile companies. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

“The truth is, when you start checking out other brands, you will start to notice how inconsistent they are. So just by being consistent, you're already ahead of the game.” —Jeff Greenfield.    Most entrepreneurs are drowning in a sea of marketing noise, desperately trying to be heard while burning through limited resources with little measurable return. But the real battle isn't about having the most sophisticated tactics, but about crafting a message so compelling that it cuts through the digital clutter and speaks directly to our ideal customer's deepest desires and unspoken needs.  Jeff Greenfield is the Co-Founder of Provalytics, a cutting-edge analytics platform that transforms how companies measure marketing effectiveness. With decades of experience decoding complex marketing data, Jeff has advised some of the world's largest brands on optimizing their advertising strategies. Tune in as Justine and Jeff expound on marketing analytics, revealing how businesses can leverage historical mathematical techniques, harness the power of digital platforms, and make data-driven decisions that dramatically boost profitability—all while telling a compelling brand story that resonates emotionally with their target audience. Meet Jeff: Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%. Jeff's journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world.   Website LinkedIn Instagram Facebook YouTube Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube     Episode Highlights: 02:29 Marketing: From Traditional to Digital 07:37 Why Old-School Marketing Techniques Still Work 10:25 Ancient Math Powering Modern AI 14:40  Building Brand Awareness with Limited Budgets 22:58 Navigating Social Media Platforms 26:53  Turning Data into Millions   29:14 Beyond Clicks: Rethinking Marketing Metrics

Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values of liberal and conservative consumers, and the importance of aligning marketing strategies with these values. He also introduces his latest venture, lifemind.ai, which uses AI to categorize customers by liberal/conservative values, generational values, and regional data to enhance targeted marketing. The conversation covers the evolution and future of personalized marketing and challenges in today's data privacy landscape. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines.Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:· How to accelerate creative development with GenAI· Challenges in data readiness for AI deployments· Why executive alignment matters for AI transformation· AI tools Boobesh recommends· Advice for marketers entering an AI-first workforceIf you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM

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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazon advertising, including optimizing product listings, defending brand keywords, and leveraging data for competitive bidding. The conversation also touches on the challenges and opportunities of advertising on Amazon, including dealing with high CPCs and utilizing remarketing for high-ticket items. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (ROAS), and the challenge of understanding word-of-mouth influence in a privacy-aware digital landscape. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Our conversation delves into the significance of starting with a clear outcome in marketing strategies. It emphasizes the need for realistic goal-setting and the common disconnect between ambitious targets and practical execution.TakeawaysStarting with an outcome in marketing is crucial.Realistic goals lead to better marketing strategies.Marketing leaders often set ambitious goals without clear plans.Understanding the outcome helps in working backwards effectively.Scenarios in marketing often repeat due to lack of clarity.Effective marketing requires alignment between goals and execution.Leaders should foster open discussions about goal feasibility.Outcome-driven approaches can enhance marketing success.Collaboration is key in achieving marketing objectives.Continuous evaluation of goals is necessary for success.Chapters00:00Introduction to Marketing Data and Personalization27:16The Importance of Tracking in Marketing30:03AI's Role in Data Tracking33:03Key Metrics for E-commerce Success36:06Balancing Creativity and Data38:57The Power of Data-Driven Decisions42:08Setting Outcomes in Marketing44:52Navigating E-commerce Analytics

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He provides practical advice on starting CRO, the significance of A/B testing, and tailoring marketing strategies to a business's specific needs. Chris highlights the shift from traffic generation to focusing on conversion quality and the benefits of a structured, data-driven approach to online marketing. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in GA4 00:27:56 – Cloud Code features in IDE 00:30:36 – Data robustness in BigQuery 00:35:45 – Data layer responsibilities in marketing 00:39:47 – Importance of monitoring data integrity 00:42:51 – Documentation and data governance 00:46:56 – Derelict data warehouse issues 00:49:12 – Data governance and documentation 00:54:26 – Principles of least privilege 00:58:03 – Infrastructure as code with Terraform 01:00:04 – Audience participation ideas ----- Episode Summary: In this episode of The Measure Pod, Dara and Matt dive into a whole mix of marketing analytics news and musings. From new BigQuery features and GA4 updates to ChatGPT integrations and data quality best practices, they cover what's actually worth knowing. It's a loose but lively chat full of useful insights, personal takes, and a healthy dose of “pinch of salt” news. Expect talk of snooker, rogue GA4 permissions, and why naming conventions are the hill we'll die on. ----- About The Measure Pod: The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun. ----- If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together! The post #120 Marketing analytics updates and a BigQuery health check appeared first on Measurelab.

What if data wasn't just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed.  With over two decades of experience working with Fortune 500 companies, Boobesh shares real-world stories, helpful trends, and smart strategies to help you move faster, work smarter, and create content that truly connects. You'll hear how brands are using AI to understand their audiences on a deeper level, make real-time campaign decisions, and even rethink what “good content” really means.  Grab your headphones—this one's packed with insight and inspiration you don't want to miss. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.    About Boobesh Ramadurai: Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success. At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations. He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics.   About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital and OTT platforms, their content creation processes, and the significant role of brand partnerships. Dave also shares insights on a major trademark dispute and mentions Ion's varied revenue streams, such as advertising, e-commerce, and licensing. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Send us a textShownotes can be found at https://www.profitwithlaw.com/478Are you spending thousands on marketing but still unsure what's actually working for your law firm?Join Moshe Amsel and data expert Joshua Lauer, founder of Lauer Creations, as they dive into the world of marketing analytics for law firms. Joshua shares practical insights on how to finally pinpoint where your leads are coming from—whether online, offline, or through your community outreach—and how to use tools like Google Analytics, tracking pixels, and UTM parameters to  make your marketing investments count. Moshe and Joshua break down key strategies for connecting your website, CRM, and offline marketing so you can make data-driven decisions, cut wasted spend, and boost your returns.Listen now to gain clarity and confidence in your marketing strategy—so you can stop the guesswork and start growing your practice with proven data!Chapters[00:00] Introduction to Joshua Lauer and Lauer Creations[03:18] Joshua's Backstory: From Music to Marketing Analytics[07:35] The Legal Industry's Marketing Tracking Challenges[10:05] Marketing Tracking 101 for Law Firm Owners[12:53] Demystifying Pixels, UTMs, and Tracking Methods[17:02] Tracking Digital-to-Offline Conversions in Law Firms[18:43] Integrating Marketing Data with Legal CRMs[21:02] Measuring Offline Marketing (Billboards, Radio, Events)[25:17] Advanced Attribution: Marketing Mix Modeling for Law Firms[32:36] Parting Advice and How to Connect with Joshua LauerResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereLeadPagesKajabiGoogle AnalyticsClio GrowLawmaticsLead DocketConnect with Joshua Lauer: LinkedInJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their skills and the importance of personal branding. They also explore strategies for businesses using influencers in B2B marketing, measuring influencer campaign effectiveness, and the significance of balancing direct advertising with brand-building activities. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotlight', discusses the strategic value of podcasting as an untapped market for increasing brand visibility. She recommends that business executives either host their own podcasts or guest on others, focusing on where their target audience is most likely to be. Heidi emphasizes the importance of networking, offering calls to action during guest appearances, and strategic guest selection for effective lead generation. The conversation also covers the benefits of attending networking events and speaking engagements for brand building, as well as the role of social media in a comprehensive marketing strategy. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Send us a textAttribution is broken.Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe massive hidden iceberg of upper-funnel activity most tools ignoreWhat a modern, data-driven approach to budget allocation actually looks likeIf you're tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.Guest Bio:Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today's fragmented, privacy-first digital ecosystem.SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what's actually driving revenue—across channels, devices, and user journeys.Founded in 2018, SegmentStream is helping performance teams at some of Europe's top brands rethink how they measure and optimize campaigns in a post-cookie world.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awareness through impressions must precede sales-driving clicksMost businesses deal with 10–15 conflicting sources of "truth" across platforms and agenciesGA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital mediaGrasping “ad stock” – how campaigns influence sales over time – is key for accurate attributionAI models that assess incrementality reveal which efforts actually drive more salesComplex customer journeys across Meta, Google, and Amazon complicate attributionStrong models evaluate three key elements: ad stock, saturation, and media synergyThe surge in Amazon search (35% of product searches) and AI tools is reshaping marketing-------------Guest Contact Information: https://www.linkedin.com/in/jeffgreenfield/https://provalytics.com—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing on user behavior specific to different channels. They discuss the importance of creative and user feedback through reviews, the role of offers in driving conversions, and the balance between broad targeting and personalized experiences. Additionally, Ali touches on using dynamic landing pages, the impacts of device mix on conversions, and the evolving role of ad automation in marketing. The episode also covers performance testing, the significance of setting clear KPIs, and leveraging data storytelling to inform marketing strategies. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Jaime Hunt sits down with Cristina Lopez Yakimenko, marketing director at Florida International University's Chapman Graduate School of Business, to explore the advantages of managing enrollment marketing entirely in-house. Cristina shares how her small but mighty team generates millions in ad spend, executes content marketing strategies, and drives enrollment growth—all without the help of an external agency. She also reveals how leveraging AI, optimizing real-time data, and fostering close collaboration with recruiters has been a game-changer. If you're curious about bringing digital marketing in-house or simply want to optimize your current strategy, this episode is packed with actionable insights.Guest Name: Cristina Lopez Yakimenko, Associate Director of Marketing & Analytics, Florida International University Chapman Graduate School of BusinessGuest Social: https://www.linkedin.com/in/cristinaly/Guest Bio: Cristina is a dynamic marketing leader and computer engineer with over a decade of experience in marketing, analytics, and web application development. As the Associate Director of Marketing & Analytics at the Chapman Graduate School of Business at Florida International University (FIU), she oversees the marketing strategy for more than 25 graduate programs, driving growth through data-driven, omnichannel campaigns.With a background in web applications development, Cristina integrates technology with marketing to enhance user experience, optimize digital strategies, and streamline analytics. She is passionate about customer journeys, marketing research, and content creation, leveraging her expertise to create impactful marketing solutions.Cristina holds a Master of Science in Marketing from Florida International University and a Bachelor's Degree in Computer Engineering from Technological University of Havana (CUJAE). Fluent in four languages, she brings a global perspective to her work, combining technical proficiency with strategic marketing leadership to elevate FIU's graduate programs. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Welcome back to the EmpowerHer Business Accelerator Podcast! I'm your host, Phillipa Channer, and today, we're continuing our March series on marketing channels by tackling a crucial topic: how to measure the ROI (Return on Investment) of your marketing efforts. If you're putting time, energy, and money into marketing, you need to know what's working and what's not. In this episode, I'll walk you through simple yet powerful ways to track and optimize your marketing performance. Episode Summary You'll learn: ✅ Why tracking ROI matters – It helps you invest wisely, justify your budget, and optimize for growth. ✅ A step-by-step guide to measuring ROI – From defining goals to using analytics tools and tracking customer journeys. ✅ Common mistakes to avoid – Focusing only on direct revenue, overlooking indirect impact, and miscalculating costs. If you want to make smarter marketing decisions and maximize your impact, this episode is for you! Timestamps: (00:00) Welcome & Intro – Why measuring marketing ROI is essential (01:00) The key benefits of tracking ROI (02:00) Step 1: Define your goals and metrics (03:00) Step 2: Calculate ROI (Simple formula breakdown) (04:00) Step 3: Use analytics tools to track performance (05:00) Step 4: Track the customer journey and identify gaps (06:00) Step 5: Consider long-term ROI, not just short-term wins (07:00) Common pitfalls to avoid when measuring ROI (08:00) Closing thoughts & what's next in the series Special Announcements & Links:

Next in Media spoke with Jeff Matisoff, Partner at Jellyfish, about how his company is trying to embrace AI-driven media buying, without giving up on branding or control. Jeff also discussed the current MMM renaissance and what's holding back some marketers from pushing out Gen AI creative faster.

Proudly sponsored by PyMC Labs, the Bayesian Consultancy. Book a call, or get in touch!Intro to Bayes Course (first 2 lessons free)Advanced Regression Course (first 2 lessons free)Our theme music is « Good Bayesian », by Baba Brinkman (feat MC Lars and Mega Ran). Check out his awesome work!Visit our Patreon page to unlock exclusive Bayesian swag ;)Takeaways:Marketing analytics is crucial for understanding customer behavior.PyMC Marketing offers tools for customer lifetime value analysis.Media mix modeling helps allocate marketing spend effectively.Customer Lifetime Value (CLV) models are essential for understanding long-term customer behavior.Productionizing models is essential for real-world applications.Productionizing models involves challenges like model artifact storage and version control.MLflow integration enhances model tracking and management.The open-source community fosters collaboration and innovation.Understanding time series is vital in marketing analytics.Continuous learning is key in the evolving field of data science.Chapters:00:00 Introduction to Will Dean and His Work10:48 Diving into PyMC Marketing17:10 Understanding Media Mix Modeling25:54 Challenges in Productionizing Models35:27 Exploring Customer Lifetime Value Models44:10 Learning and Development in Data ScienceThank you to my Patrons for making this episode possible!Yusuke Saito, Avi Bryant, Ero Carrera, Giuliano Cruz, Tim Gasser, James Wade, Tradd Salvo, William Benton, James Ahloy, Robin Taylor,, Chad Scherrer, Zwelithini Tunyiswa, Bertrand Wilden, James Thompson, Stephen Oates, Gian Luca Di Tanna, Jack Wells, Matthew Maldonado, Ian Costley, Ally Salim, Larry Gill, Ian Moran, Paul Oreto, Colin Caprani, Colin Carroll, Nathaniel Burbank, Michael Osthege, Rémi Louf, Clive Edelsten, Henri Wallen, Hugo Botha, Vinh Nguyen, Marcin Elantkowski, Adam C. Smith, Will Kurt, Andrew Moskowitz, Hector Munoz, Marco Gorelli, Simon Kessell, Bradley Rode, Patrick Kelley, Rick Anderson, Casper de Bruin, Philippe Labonde, Michael Hankin, Cameron Smith, Tomáš Frýda, Ryan Wesslen, Andreas Netti, Riley King, Yoshiyuki Hamajima, Sven De Maeyer, Michael DeCrescenzo, Fergal M, Mason Yahr, Naoya Kanai, Steven Rowland, Aubrey Clayton, Jeannine Sue, Omri Har Shemesh, Scott Anthony Robson, Robert Yolken, Or Duek, Pavel Dusek, Paul Cox, Andreas Kröpelin, Raphaël R, Nicolas Rode, Gabriel Stechschulte, Arkady, Kurt TeKolste, Gergely Juhasz,...

Points of Interest01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels.06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the need to overlay real marketing data on top of strategic visualizations, allowing agencies and marketers to prove and optimize their funnel strategies effectively.08:25 – 10:05 – The Importance of Visual Communication in Business: Marcel and Mikael discuss how visual communication aids in client understanding, enhances learning, and fosters trust, a principle rooted in adult learning theory.10:42 – 12:13 – Impact of Visual Strategies on Agency Sales & Retention: Using visual models in sales processes helped Mikael's agency close deals faster and at higher prices by positioning services as strategic solutions rather than commodity offerings.12:24 – 14:06 – Enhancing Client Retention with Visual Reporting: By consistently tying marketing efforts back to a visualized strategy, agencies can effectively communicate progress, highlight bottlenecks, and demonstrate value to clients.15:02 – 17:08 – Clients Need a Clear Path, Not Just Services: Clients struggle to see how individual marketing services fit into a bigger strategy. Mapping out a clear pathway from initial engagement to desired outcomes transforms how clients perceive agency value.20:56 – 24:06 – Transitioning from an Agency to a SaaS Business: Mikael shares key lessons from shifting from an agency to SaaS, emphasizing the importance of knowing one's strengths, finding a technical co-founder, and solving real customer problems.27:19 – 32:24 – Common Pitfalls in SaaS Development: Mikael and Marcel discuss the challenges of product development, the need for technical expertise, and the mistake of building features based on assumptions rather than market feedback.32:42 – 36:12 – The Reality of Finding Product-Market Fit: The conversation highlights the challenge of achieving product-market fit, the importance of iterating quickly, and the value of starting with a service-first approach before building software.37:03 – 39:00 – Shifting Mindsets: From Proving Yourself Right to Proving Yourself Wrong: Marcel shares a key insight: the biggest shift in product development success comes when founders move from trying to validate their own ideas to actively seeking to disprove them as quickly as possible.Show NotesConnect with MikaelLinkedInFacebookFacebook GroupFunnelyticsLove the PodcastLeave us a review here.

For additional resources for #eventprofs visit www.productionvaluematters.com In this episode of Production Value Matters, host Matthew Byrne interviews Jillian Ruiz, Head of Global Marketing and Events at Behavox. With nearly fifteen years of experience in strategic management and marketing of experiential events, Jillian shares insights on scaling event marketing in a high-growth SaaS environment, integrating product-led growth strategies, and developing effective content strategies that drive engagement.

SEASON: 4 EPISODE: 35Episode Overview:Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer. Guest Bio: Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.Resource Links:Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanieProduct Link:

In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics, to discuss the evolution of marketing in the digital age. Jeff shares how marketers must adapt to the rise of social media and shifting consumer behavior by moving beyond traditional media strategies. He challenges the industry's reliance on clicks and cost-per-click metrics, emphasizing the importance of brand awareness and impression data. Jeff also explains how privacy changes, like Apple's iOS updates, have reshaped marketing analytics and how Provalytics uses aggregated data to measure effectiveness. Learn how consolidating marketing data into a single source of truth can drive smarter decisions and bigger results.Support the showSubscribe at theshadesofe.com

Harness the power of business intelligence to transform your marketing and unlock new growth opportunities. This episode of Ignite tackles the unique challenges faced by marketers, including privacy restrictions, compliance requirements, and the complexities of managing disparate data silos across brands, service lines, and regions. Learn how to build a next-gen healthcare analytics tech stack, increase your marketing measurement maturity, and leverage AI for cutting-edge data analysis. With insights from industry experts, you'll gain actionable strategies to turn data into meaningful decisions that drive your organization's success. Featuring: Andrew Chang, Chief Marketing Officer of UChicago Medicine Tom Stanton, Director, Marketing Analytics at Northwell Health Clay Nickens, Vice President, Strategy & Growth at Action Behavior Centers Ibrahim Albaba, Director of Growth & Strategy at CLS Health   RELATED RESOURCES Connect with Andrew - https://www.linkedin.com/in/andrew-chang-055216/  Connect with Tom - https://www.linkedin.com/in/thomaspstanton/  Connect with Clay - https://www.linkedin.com/in/claynickens/  Connect with Ibrahim - https://www.linkedin.com/in/ibrahim-albaba/ 

Amid inflation, restaurants need to get more creative to help bring customers through the door. What exactly can they do to improve traffic? André Moraes of PepsiCo Digital Lab shares how experiences, microinfluencers, and the Local Eats program can help propel restaurants in 2025. More About André Moraes: André leads Digital Marketing in PepsiCo's Global Away from Home division, across all beverage, snack, and food brands. Prior to joining PepsiCo, André worked at both the tech and agency sides of the marketing world - leading consumer strategy and marketing intelligence at Google within the CPG food and beverage sector, as well as heading up some of OMD's global Marketing Sciences efforts. André is also an Adjunct Professor at NYU where he teaches Marketing Analytics to students in the Integrated Marketing masters program. He holds a BS in Finance from Fairfield University, an MS in Digital Marketing from Full Sail University, and is a Fulbright Scholar.   More About PepsiCo: PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X, Instagram, Facebook, and LinkedIn @PepsiCo. Visit the PepsiCo Foodservice (now known as Away from Home) LinkedIn Page: https://www.linkedin.com/showcase/pepsico-foodservice-/ More About PepsiCo Digital Lab: The PepsiCo AwayFromHome Digital Lab is a first-of-its-kind group built to connect foodservice operators with exclusive PepsiCo solutions and services as well as the companies, services, insights, and solutions best suited for their specific digital growth needs. Powered by extensive proprietary and partner solutions, the Digital Lab is the first offering of its kind from a foodservice manufacturer directly helping operators of all sizes drive traffic, build check size, and develop their digital business – serving everyone from local single location restaurants, to the largest global QSRs. Check out FI Videos Here: https://foodinstitute.com/category/video/ Subscribe to our YouTube Channel: https://www.youtube.com/@TheFoodInstitute

Guest: Ken Lempit, President & Chief Business Builder at Austin Lawrence GroupIn this episode, Austin Lawrence Group's Ken Lempit shares a bold approach to overcoming the inefficiency of traditional advertising campaigns. He emphasizes a new strategy: combining foundational customer interviews with rapid, real-time testing via high-frequency organic social media posts. This iterative approach helps identify messaging that resonates most with target audiences before significant ad spend, enabling SaaS companies to avoid costly missteps. Lempit calls out outdated "ivory tower" methods, where messaging was developed in isolation and assumed durable for years. Today, he argues, messaging must evolve constantly based on audience engagement.Key Takeaways:Real-Time Validation Beats Guesswork: Test messaging in organic social media environments before committing ad budgets. Insights from live engagement can refine campaigns and improve ROI.Messaging Is No Longer Durable: Static messaging fails in today's dynamic market. Iterative testing ensures campaigns stay relevant and effective.Drive Action with the Cost of Inaction: Instead of focusing on ROI, highlight the risks of staying in the status quo to compel prospects to act.This practical framework bridges the gap between creative intuition and data-driven decisions, setting a new standard for SaaS advertising.Other resources to check out:Interview with Vinay Bhagat, Founder and CEO of TrustRadius who publishes a yearly report about how B2B buyer behavior is changing.The Lead Gen Mistake I Guarantee You're Making – how to create content that better identifies intent from today's b2b buyer.And, if you want an outside look at your content with actionable advice, take advantage of our Content Audit. Valued at $20K in free consulting---Thanks for listening to the SaaS Backwards Podcast, brought to you by Austin Lawrence Group. We help SaaS firms reduce churn, accelerate sales, and generate demand. Learn more at AustinLawrence.com.---Is your messaging a sales ally or sneaky saboteur? Let us help with our free messaging audit.We'll look at your website's messaging, content, and conversion potential from the eyes of today's buyer and deliver a presentation with new combinations to more sales conversations and demos. And the best part? It's absolutely free. Get started today!

Episode Summary In this episode of OnBase, host Chris Moody speaks with Max Maurier about the intricacies of aligning budgets across sales, marketing, and finance to drive organizational growth. They discuss the importance of setting clear go-to-market priorities, measuring ROI accurately, and fostering cross-functional communication to bridge gaps in alignment. Max shares insights into overcoming budget challenges, balancing investments between top-of-funnel and bottom-of-funnel activities, and using innovative AI tools to streamline marketing processes. About the guest Max is an experienced marketing executive with his sights set on ROI and maximizing engagement. His revenue-minded approach to Demand Generation is built on a foundation of Marketing Analytics and Operations. Efficient growth marketing and revenue optimization are the pillars of Max's ongoing success. He's a no-fluff marketer with a passion for maniacal execution of GTM strategy, data-driven analysis and sales alignment. Max builds world-class teams and employs modern AI-powered MarTech designed to inspect what's expected and scale sales and marketing processes to drive growth. Connect with Max Key takeaways - Sales, Marketing, and Finance Alignment: Achieving cross-functional harmony requires clear priorities, shared goals, and consistent communication throughout the fiscal year. - Tailored Budget Allocation: Investments should align with specific go-to-market priorities, such as new logo acquisition, customer retention, or cross-sell opportunities. - The Role of Soft Skills: Presentation skills and structured communication are critical for marketing leaders to gain stakeholder buy-in and showcase the impact of their strategies. - Innovative AI Applications: Tools like Google's Notebook LM reshape internal training by transforming written assets into engaging audio formats. - Metrics-Driven Decision-Making: Choosing the right KPIs and frameworks to measure marketing's impact on revenue is vital for demonstrating ROI and refining strategies. Quotes On Alignment: “Sales, marketing, and finance need to align on go-to-market priorities for budgets to reflect the organization's true objectives.” On Presentation: “Great presentation skills can make or break your ability to secure buy-in during critical budget discussions.”

Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

Ready to find out what your marketing data's been trying to tell you? Here's the thing - your past performance has some pretty amazing secrets to share about your future success. You just need to know where to look. Sophie is breaking down how to transform your marketing by getting real about what your metrics actually mean. Not just those surface-level numbers everyone talks about, but the real story of how your marketing performs across all your channels. We're getting into the good stuff - like figuring out which parts of your marketing are actually driving results (not just looking good on paper). Plus, you'll learn how to spot those telling patterns in your data that signal what's coming next, so you can make smart moves before you need to. Let's move past the basic stuff and talk about what modern marketing really needs - understanding how all your channels work together, tracking results accurately, and being smart about where you put your marketing dollars. Whether you're fine-tuning what you've got or ready for a complete strategy refresh, you'll get the insights you need to make your marketing more effective. Bottom line? Let's unlock those insights and put them to work. Join us for Building Your Empire with SophieZo anytime and connect with Sophie at SophieZo.com, and follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.  WordofMomRadio.com   

In this episode, Elizabeth dives into how marketers can prepare for a successful 2025 by reflecting on this year's efforts and aligning marketing strategies with company goals. Learn how to leverage HubSpot tools for deal tracking, lead scoring, and content auditing to ensure your campaigns are effective and targeted. Whether it's cleaning up data, optimizing email health, or using campaign comparisons, these tips will help you start the new year strong and demonstrate marketing ROI. Don't miss the strategies to set SMART goals and create actionable plans for the year ahead!

Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand. For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base. It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone's first eCommerce Analytics team from the ground up. By bridging the digital and in-store experiences, her team altered the company's understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases. Other key takeaways: How to balance data with usability and how analytics can't always tell you everything How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy How to solve perceived customer cannibalization Links LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/ Spotlight interview: https://shorturl.at/Md6SR Chapters 00:00 Intro 03:31 From AVL Boeing to AutoZone 04:09 Merchandising and Marketing at AutoZone 05:33 Building AutoZone's E-commerce and Analytics Team 07:05 The Importance of Curiosity and Team Building 16:23 Balancing Data and Customer Insights 20:43 Understanding the Human Element in Data 21:02 Hands-On Experience at AutoZone 22:07 Challenges and Innovations in E-Commerce 25:14 Performance Parts and Customer Insights 30:19 Balancing Online and Offline Metrics 35:38 Transition to NOBULL and New Challenges 40:30 Outro Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Julie Acosta.

In this podcast episode, Bela Musits delves into the world of modern marketing with Jeff Greenfield, a seasoned entrepreneur whose current venture, Provalytics, is dedicated to helping businesses navigate the complexities of marketing spend optimization. The discussion underscores the stark contrast between the traditional marketing landscape and the multifaceted digital environment that businesses operate in today. Gone are the days when a simple ad in the Yellow Pages, newspaper, or radio could suffice. The sheer number of available channels to reach potential customers has exploded, creating a complex challenge for businesses to discern which strategies are truly effective and which are simply draining resources. Provalytics steps in to address this challenge, offering tools and expertise to empower companies to make data-driven decisions about their marketing investments. By providing insights into the performance of different marketing channels and campaigns, Provalytics helps businesses allocate their budgets strategically, ensuring maximum return on investment. The conversation likely explores the various challenges businesses face in the modern marketing landscape, the evolving role of data and analytics in marketing decision-making, and the innovative solutions Provalytics offers to help businesses achieve marketing success. It may also touch on the broader trends shaping the future of marketing and the importance of adaptability and agility in a rapidly changing environment. You can find out more about Provalytics here: https://provalytics.com/ Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode. We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience. We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners. Thank you for being a part of our podcast community. We appreciate your support and look forward to continuing to bring you inspiring stories and thought-provoking conversations on The Unconventional Path. Remember to subscribe, leave a review, and share the show with your friends and family. Together, we can explore the endless possibilities that lie beyond the conventional. Thanks for listening, Bela and Mike --- Support this podcast: https://podcasters.spotify.com/pod/show/bela-musits/support

In this episode of The Marketing Intelligence Show, Gokul Prasad, Media Performance Manager at Ontario Lottery and Gaming Corporation, shares how his team transformed their approach to omnichannel marketing analytics. Host Zachary Bricker dives deep into OLG's journey of centralizing data, automating reports, and making smarter, data-driven decisions. Key discussion points include: Centralizing data from earned, owned, and paid channels into Looker Studio. Overcoming challenges in data integration and building a unified analytics hub. Scaling automation to save 30–35% of time on data processes. Using predictive analytics to adapt to market trends like sports seasonality. Ensuring compliance with evolving data privacy regulations. You'll also hear how they: Identified surprising audience behaviors during live sports events. Leveraged insights to align marketing strategies with customer needs. Adopted a two-pronged approach of storytelling and automation for analytics. Whether you're a marketing professional or analytics enthusiast, this episode is packed with actionable insights to inspire your next move.

Highlights from this week's conversation include:Patrik's Background and Journey to Wilde (1:12)The Evolution of QR Codes (4:09)Marketing Analytics and Clean Rooms (9:52)Challenges in Data Sharing (13:20)Technical Challenges with Clean Rooms (15:37)Exploring Current Data Infrastructure (19:11)Data Orchestration Tools (22:50)Performance Tuning and Data Syncing (24:00)Choosing Data Tools (26:08)Mother Duck and Data Warehousing (00:30:31)Flexible Data Architecture (32:40)DuckDB Implementation (35:36)Data Marketplace Concept (38:34)Asset Availability in Data Queries (42:21)Transition from Software Engineering to Data Stack (46:36)Data Contracts and Type Safety (49:10)Database Schema Perspectives (50:27)Final Thoughts and Takeaways (51:35)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Today, our guest is Julie Acosta, Director of eComm and Marketing Analytics at NOBULL, a fast-growing Boston-based footwear and apparel brand. For Julie, curiosity has a funny way of making you change course. As she originally set out to avoid numbers by going to university for marketing, but as she began developing her career, she found that understanding and working with data made her more effective at understanding her customer base. It was at AutoZone, where her path really changed, as Julie went from merchandising to building AutoZone's first eCommerce Analytics team from the ground up. By bridging the digital and in-store experiences, her team altered the company's understanding of how the two were linked, including how new product lines can grow existing lines and how online customer behavior influences in-store purchases. Other key takeaways: How to balance data with usability and how analytics can't always tell you everything “I have always had really smart people on my team, like data scientists that were just phenomenal at modeling and just doing some more advanced analytics. That team would be more focused on transactions and the other half of my team was more focused on behavior. And that was leveraging things like Adobe Analytics to go and understand what's going on from a customer journey standpoint. And so there was a lot of reading between the lines and mix of like art and science.” *** How B&M and e-commerce are inextricably linked and by synchronizing the two you can create a cohesive customer journey strategy** “Online was supplemental to our overall business; our true core business was brick and mortar. AutoZone has been very successful at that. Online is, a crucial part because you can't ignore it, but also knowing that from a conversion standpoint, we know a lot of customers are going online and then they're buying in-store.” “You need to cut through all the bullsh*t to get them to their end goal. And the only way to do that is going back to that consumer behavior, really understanding what was their intent of their journey. Do you really understand that as an owner of the website, whether you're a product owner, analytics, or a a merchant, do you understand why your customer is engaging with that product or engaging with that part of your site? If you do, great, make sure you've got a good vision on how to make it the best experience possible.” How to solve perceived customer cannibalization “At the end of the day, what it did show is that there really wasn't cannibalization happening. We were able to show through the numbers, through this additional offering, something that nobody thought something as simple as a lead time would draw up that much business. And it was significant.” Links LinkedIn: https://www.linkedin.com/in/julie-acosta-89846b11/ Spotlight interview: https://shorturl.at/Md6SR Chapters 00:00 Intro 01:28 From merchandising to marketing analytics 05:30 Building AutoZone's e-commerce and analytics team 09:08 Balancing data and leadership 11:30 Understanding customer behavior through data 21:38 Bridging the online and offline customer experience 24:57 Leveraging new product lines to sell legacy products 35:35 Transition to NOBULL 40:35 Outro Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok (https://www.tiktok.com/@log.rocket) for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Julie Acosta.

Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboard that could plan customer acquisition strategies and overlay analytical data for making informed decisions. He discusses the limitations in his digital marketing agency, where disparate data from various platforms made it difficult to measure and optimize client results effectively. Mikael dives deep into his innovative canvas-based analytics platform, explaining how he flipped the script on traditional marketing analytics, enabling businesses to make faster, data-driven decisions. He also shares eye-opening insights about raising capital and the pressures of venture-backed growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Mikael Dia, Founder and CEO of Funnelytics, about transforming marketing funnels with data-driven strategies. Mikael shares how Funnelytics transforms visual strategies into actionable analytics, identifying and reducing customer churn, funding challenges, and the difference between Funnelytics and traditional analytic tools.

My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn't dead. Here's why. The post was a rebuttal / response to my own contentiously titled post, It's time to retire the LTV metric. Among other topics, Kate and I discuss: The core of a capable marketing analytics function for an app developer -- the "minimum viable marketing analytics" organization; The key considerations that app developers should make in building "optimization moments" in their apps; How app marketers should think about channel diversity; How the most sophisticated app advertisers approach measurement; How app advertisers should think about about organic contribution to ROAS; What a "fractional CMO" is, and when a company might consider engaging a fractional CMO; The differences between fractional executives and consultants; How a fractional CMO's performance should be evaluated. Thanks to the sponsors of this week's episode of the Mobile Dev Memo podcast: Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast. INCRMNTAL⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

On this episode, Dots Oyebolu speaks with Andy Crestodina, Co-Founder and CMO at Orbit Media Studios. Andy shares insights on how AI is transforming marketing analytics and website optimization, highlighting practical strategies for marketers to improve performance through data analysis, ideation and filling content gaps.Key Takeaways:(03:41) AI should not be used to write content; it's best for ideation.(06:17) AI helps identify which topics perform best across different channels.(08:26) Analyzing conversion data and creating actionable charts with AI.(10:31) Anytime there's an export button, marketers should get excited.(14:30) AI can find deficiencies in website pages, enabling marketers to fix gaps.(20:56) Improving the click-through rate on calls-to-action boosts revenue.(23:36) AI can help marketers test multiple variations in A/B testing.(26:40) AI-driven gap analysis improves key pages' performance for conversions.(30:44) Combining human insight with AI optimizes digital marketing strategies.Resources Mentioned:Andy Crestodina - https://www.linkedin.com/in/andycrestodina/Orbit Media Studios - https://www.linkedin.com/company/orbit-media-studios-inc./Orbit Media Studios | Website -https://www.orbitmedia.comGoogle Analytics 4 -https://support.google.com/analytics/answer/10089681?hl=enSparkToro -https://sparktoro.com/Insightful Links:https://contentmarketinginstitute.com/articles/seo-strategy-aihttps://www.coursera.org/articles/ai-in-marketinghttps://www.orbitmedia.com/blog/ai-website-optimization/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

In this episode, I (Crystal Waddell) get a chance to talk with analytics expert Dana DiTomaso to discuss Google Analytics 4 (GA4), its use cases and importance for small business owners.Key Takeaways:Set up GA4 immediately: The best time to set up analytics was yesterday, but it's not too late. Prioritize implementation and start gathering valuable data​.Execution over analysis paralysis: Don't get bogged down by overthinking your analytics strategy. Focus on taking action and refining it over time​.UTM Parameters are essential: Use UTM parameters in your URLs to track traffic sources accurately, especially for channels like Google Business Profiles​​.SEO is more accessible now: SEO has evolved from a niche technical field to a more content-driven, accessible discipline​.Memorable Quotes:"The best time to set up [GA4] was at the beginning, but the next best time is right now." — Dana DiTomaso​."SEO has become more grown-up and professional, and that's why it's drawing more women into the field." — Dana DiTomaso​.Listener Action Items:Set up GA4: If you haven't yet, get started with GA4 to track valuable user data and engagement.Add UTM Parameters: Make sure you're using UTM codes to track where your website visitors are coming from, especially from Google Business Profiles and social media​.Embrace execution: Don't overanalyze — make incremental improvements and learn from the results​.Connect with Dana:LinkedinGet the Kickpoint Playbook Use code "simpleandsmart" for 20% any courses!Send me a text!Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.That's loveyoursenior.com.Support the showSearch the Simple and Smart SEO Show podcast FREE for something you heard!Join the SEO SquadApply to be my podcast guest!

In this episode of Cloud and Clear Podcast, Tony Safoian, CEO of SADA, interviews Mark Penn, the CEO of Stagwell, about his extraordinary career journey—from starting a business at age 12 to leading one of the top marketing firms today. Mark offers his perspective on how technology and data have reshaped marketing, reflects on his experience as Chief Strategy Officer at Microsoft, and explains the founding vision behind Stagwell. Learn about the evolving role of AI, cloud technology's impact on innovation, and how Stagwell is leveraging Google Cloud to drive global growth. Don't miss this deep dive into cloud security, AI advancements, and the strategic partnerships fueling innovation. Be sure to like, share, and subscribe for more insightful content!