Podcasts about direct response

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

​Rick Rappe is the President and Owner of RPM Direct Marketing, a Seattle-based agency specializing in direct mail marketing services, including lead generation, acquisition, loyalty, and win-back programs. With over 30 years of experience in the industry, Rick has developed and managed some of the largest and most successful direct-marketing-driven sales channels in the country. Under his leadership, RPM delivers performance-driven direct mail programs tailored to clients' unique goals.  In this episode… Direct mail often gets overlooked in today's digital world, but it's quietly powering some of the biggest marketing wins behind the scenes. While everyone's chasing online clicks and social media impressions, there's a different channel consistently driving actual sales. So, why does direct mail still work, and what's the right way to use it? According to Rick Rappe, a direct response marketing expert, direct mail works because it's tangible, measurable, and scalable when done correctly. He highlights that success hinges on understanding key variables like cost per sale, audience segmentation, and offer structure. The impact? High-performing campaigns that often outperform digital in both engagement and ROI. Rick also stresses the value of rigorous testing, using his Rapid Performance Method to optimize processes, from list targeting to format design. This strategic, data-driven approach transforms mailers from static promotions into dynamic sales engines. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Rick Rappe, President and Owner of RPM Direct Marketing, to discuss how to build direct mail campaigns that convert. They explore why the proper format matters more than flash, how to avoid the most common mistakes marketers make, and why testing beats guessing every time. Rick also provided valuable insights on integrating AI into direct mail strategy.

This Week: Saul Colt, Joseph Jaffe and Janell Townsend join Bob to discuss what is your phone really doing, new worries about AI, Meta's love/hate with Instagram, YouTube at 20, plus this week's #FairFailFoul.

​Mike Gunderson is the President of Gundir, an award-winning direct marketing agency specializing in traditional offline channels, particularly direct mail. Since 2003, Gundir has been helping businesses drive new leads and close more sales. In addition to Gundir, Mike is the Founder and CEO of PostReminder, a direct response platform that merges traditional direct mail with digital engagement through enhanced QR technology. This innovation allows customers to set reminders for upcoming sales and events, enhancing consumer engagement and driving action.  In this episode… Direct mail may seem like a thing of the past, but in today's digital world, it's proving to be one of the most effective ways to cut through the noise and capture attention. While email inboxes overflow and social media ads get ignored, direct mail offers a tangible, high-impact way to engage potential customers. But how do you make it work for your business? According to Mike Gunderson, a leading expert in direct response marketing, direct mail remains one of the most powerful tools for businesses looking to generate leads and drive conversions. He highlights how a strategic mix of creative design, data-driven targeting, and compelling offers can significantly outperform digital ads. By leveraging personalization, innovative formats, and even sensory elements, companies can create a memorable experience that boosts response rates. With careful testing and optimization, direct mail can become a scalable, high-ROI marketing channel. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Gunderson, President of Gundir, to discuss how businesses can use direct mail to supercharge their marketing. Mike shares insights on common mistakes companies make with direct mail, the role of data in campaign success, and the power of testing different formats to optimize results. He also reveals how his innovative platform, PostReminder, is helping businesses merge direct mail with digital engagement.

“Features and benefits” were once the most loudly shouted secrets of customer acquisition in Business to Consumer advertising (B2C). I even wrote a chapter in my first book – The Wizard of Ads – on the use of “which means” as a word-bridge between:1. naming a feature of your product and2. naming the benefit it delivers to your customer.But that was 27 years ago.When “features and benefits” became predictable in B2C advertising, they quickly tumbled into the gutters of “Ad-speak” and lost all of their effectiveness.Naming features and benefits is still the right thing to do in Business to Business advertising (B2B) and in Direct Response ads. In those environments, your customers already know they are in the cross hairs of a sales pitch. So name a feature, followed by “which means,” and then tell them about the benefit they will experience.Here's how that Direct Response ad might sound:“TwinkleWhite toothpaste contains Polychromaticite® which means your teeth will be whiter, your breath will be fresher, and everyone will be attracted to you. TwinkleWhite toothpaste is the choice of 93% of billionaires and 97% of supermodels worldwide, which means Polychromaticite® is an essential ingredient in the creation of personal wealth and beauty. This miracle toothpaste isn't sold in stores, which means you will save 65 percent when your order TwinkleWhite directly from the laboratory at TwinkleWhite.com”Direct Response advertising is a unique monster who lives and dies by its own special rules.1. It is judged by its ability to generate an immediate result.2. It offers no continuing benefit to the advertiser.Direct Response is the preferred method of advertising for people who are selling a stand-alone product, tickets to an event, or a quick solution for a short-term problem, such as roof repair after a hurricane. None of these people is building a brand.Although ads for B2C sales activation can sound similar to B2B ads and Direct Response ads like the one above, different rules apply.I will now whisper to you the quiet secrets of B2C sales activation in 2025.Every Powerful Message Comes at a Cost. Vulnerability is the currency that buys trust in today's over-communicated world. Financial vulnerability, emotional vulnerability, and relational vulnerability demonstrate your sincerity.When you don't have cash, spend time instead. Brad Casebier owned a tiny plumbing company in a town that doesn't have enough water. So he calculated how much water a running toilet wastes every day, then advertised that he would install a new toilet flapper for free in every home that had a running toilet. No strings attached. Brad became a superstar and his company became huge. Interestingly, the average person who needed a new toilet flapper spent about $800 on other things they needed done.These diamond earrings whisper, “I love you.” Customer interest skyrockets when inanimate objects have thoughts, feelings, or the ability to speak.Promote your slowest day of the week. I rarely visit my favorite restaurant on Mondays because it is always too crowded. Their offer of “Buy a Burger and Get One Free” packs the house with people who buy lots of appetizers, side dishes, desserts, and drinks from the bar because they saved a couple of bucks on a burger. The offer is for dine-in only.Don't think like a business owner. Think like the customer. Do not try to unload your buying mistakes through sales activation.

Attract More Customers: The Power of Direct Response Copy and Strategic Planning

If you believe that people today have a short attention span, you are mistaken.FACT: We live in an over-communicated society.This is why we have learned how to quickly filter out messages that do not interest us.FACT: We will happily spend several hours binge-watching shows that appeal to us.Where's your theory about a short attention span now?If you want to get people's attention and hold that attention, talk to them about things they already care about.If people aren't paying attention to your ads, it is because (A.) you chose the wrong thing to talk about, or (B.) you are talking about it in a predictable way.I wrote an ad this morning for a jewelry store. This is how the ad begins:RICK: Sicily is the island at the toe of the boot of Italy,SARAH: and the town of Catania is situated on the seashore, staring at the toe of that boot.MONICA: That's where Jay, one of our owners, traveled to meet Italy's most exciting new jewelry designer.RICK: Tell us about it, Jay.JAY: When I met Francesco and saw what he was working on, I almost hyperventilated.Those 5 lines do not sound like the typical jewelry store ad.But I'll bet you'd like to hear the rest of it.Let's talk for a moment about another obvious truth:FACT: Ads rarely work for products that people don't want. The ad writers and the media will always get the blame, but the real mistake is made when business owners convince themselves that advertising can sell things that no one wants.Advertising cannot, in fact, do that.I recently spoke to a friend who sent out 20,000 postcards that failed to get a response. This led him to conclude that “direct mail doesn't work.”When he told me what was featured on those 20,000 postcards, I told my friend the truth. “Your experiment proved only that a weak offer gets weak results. Direct mail didn't fail. Your offer did.”Your objective determines the rules you must play by.Direct Response – immediate result advertising – can be measured with ROAS (Return On Ad Spend.) Pay-per-click is perhaps the most common type of direct response advertising, but direct response offers are routinely made using every type of media. If you plan to introduce, explain, and sell a product or service to a customer with whom you have no previous relationship, you are rolling the dice of direct response. You can always measure the effectiveness of direct response ads with ROAS.Direct Response is a sport for surfers who like to ride the wave of a trend. It is a wild and crazy rollercoaster ride of feast-and-famine. If you like excitement, you should definitely do it. But be aware that the most successful direct response marketers are spending 25% to 35% percent of top line revenues on advertising. You need at least a 20x markup to play that game.I prefer sowing and reaping. Seedtime and harvest.Brand Building creates a long-term bond with the customer. The goal of brand building is to make your name the one that customers think of immediately – and feel the best about – when they finally need what you sell. Your Return on Ad Spend –ROAS – will look terrible when you first begin, but it will get better and better as you build a relationship with the public. In the long run, nothing can touch brand building. It is always the most cost-effective way to invest your ad budget if you have patience, confidence, and a good ad writer.Roy H. WilliamsTwenty-eight million viewers tuned...

Preston Rutherford is the Co-founder of Marathon Data, which measures revenue from brand-building efforts. He also co-founded Chubbies Shorts, a men's apparel brand, and Loop, a software company that streamlines the returns and exchanges process for e-commerce brands. Before exiting Chubbies, Preston grew the brand to $100 million, drove over one billion video views, garnered four million social media followers, and became the most-viewed men's apparel brand on social media.  In this episode…  Performance marketing is a useful strategy for generating and measuring initial clicks, leads, and conversions, but it doesn't foster audience engagement or retain consumers long-term. Similarly, while ROAS measures efficiency from these ad campaigns, it fails to measure their engagement across channels. What metrics should brands track, and how can they shift from direct response and performance marketing to brand engagement? Multimillion-dollar brand builder Preston Rutherford warns that focusing solely on ROAS stunts long-term goals; instead, brands should track effectiveness metrics that measure customer lifetime value. You can acquire and retain customers through brand-building and awareness campaigns that leverage engagement-driven content. Each content piece you produce or share establishes your reputation, so you should create campaigns intentionally to build a resonant brand story.  Tune in to the latest episode of the Up Arrow Podcast as William Harris chats with Preston Rutherford, the Co-founder of Marathon Data, about creating brand marketing content. Preston explains the 95 rule, how he recovered his brand from bankruptcy, and his engaging text and email marketing approach.

In this episode, we sit down withEmma Rainville to dive deep intooperational efficiency and how businesses can scale successfully while maintaining profitability. As theCOO of Shockwave Solutions, an author, and a business mentor, Emma shares her proven strategies for optimizing operations and driving sustainablebusiness growth.She unveils heroperations management frameworks, including herWave Operational Strategy andSCOPE Framework, and explains how they help businesses streamline workflows and scale to8 and 9 figures. We also explore the evolving role ofAI in business operations, its impact onautomation for business growth, and how it enhancesAI-powered business efficiency while preserving human touch incustomer service.Other key topics covered include:✅Business scaling strategies and the importance ofefficient business operations✅ AligningCEO vs COO roles for optimal performance✅ The role ofprocess optimization for businesses and how to create anoperational framework for growth✅ The future ofbusiness automation strategies and integrating AI into operations✅ How to build a strong team throughpeople development in businessEmma also discusses insights from her book,SCOPE, and her work as co-host. If you're an entrepreneur, business leader, or operations executive looking for actionable steps to improveoperational efficiency, scale smartly, and achievebusiness growth, this episode is a must-listen!

This Week: Winston Binch, Farrah Bostic, and Saul Colt join Bob to discuss if Meta is safe for ads, social bounties for creators, mixing experiential and commerce, the Netflix price-hike, plus this week's #FairFailFoul.

Today I had the privilege of speaking with Dan Kuschell, the marketing expert behind Breakthrough3X Marketing. Dan is a master at blending measurable, results-driven marketing strategies with strong branding to create sustainable and profitable business growth. In this insightful conversation, Dan breaks down the Google 7-11-4 rule for doubling conversions, shares actionable tips for creating effective education-based marketing events, and explains how to turn your customers into referral engines. We also explore balancing online and offline marketing channels while building trust and consistency in your brand message. Whether you're a small business owner or a marketer looking to level up your strategies, Dan's proven methods and expert insights will inspire you to rethink your approach and unlock new growth opportunities. Ready to elevate your marketing game? Connect with Dan Kuschell and explore the resources at  breakthrough3x.com/inspired to start implementing these powerful strategies today!   You'll discover: ➡️ Understanding Direct Response Branding [02:05] ➡️ The Five Key Pillars of Successful Companies [05:24] ➡️ Building Lead Machines [12:26] ➡️ Turning Customers into Referral Engines [20:06] ➡️ Humanize, Optimize, Personalize (HOP) [29:48] ...And much more!   Helpful Resources:   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher. Follow Joel on social media:  Facebook, Instagram, Linkedin.

Straight out the gate and back at it again!  Number 1 for takeoff into SEASON 2!!! On this episode I invite Bill Barlow into the flight deck.  Our in flight beverage this time consisted of a nice cup of Black Rifle Coffee. Bill is a very accomplished author and businessman who has made a name for himself in the Direct Response television industry, or as we all know it "infomercials"  From the Bible on Tape to Juicers to double bladed circular saws if you have seen it on TV, chances are Bill had a hand in it.As we reach cruise altitude, Bill entertains us with his stories of the industry, including how he went to war with "big mattress" and had a rival idea bought out by a unknown board game called Trivial Pursuit.   Additionally we learn about the target audience for direct response television as well as who Dorothy is...As we come in for our approach to landing we drop the gear to discuss another passion of Bills, wine.   This man is quite the wine connoisseur and he has an amazing story on how he got that way!     Check out the links below to follow Bill and check out his book on Amazon!Instagram: @billbarlowmusicYoutube: @billbarlowAmazon Books:  Life's a Pitch then you BuyINTRO MUSIC: Electric Butterfly-  Bill barlow 2025OUTRO MUSIC:Chess- Phononauts 2024Socials:Email: TheXennialAviator@gmail.comFacebook: https://www.facebook.com/profile.php?id=61555711167875Instagram: @thexennialaviatorTiktok:@thexennialaviatorDONATE and Buy me a Beer! I'll give youa shoutout on the next episode! https://www.buymeacoffee.com/thexennialaviator

The Wizard Academy tower sits on a plateau 900 feet above the city of Austin. The view from the stardeck is stunning.When you attend our free public seminar on the afternoon of March 17, you will be in Tuscan Hall just 500 feet from the tower. If you have some extra time on campus, perhaps Dave Young will be willing to press the button that lifts you from the underground art gallery up to the stardeck so that you can look around.This is what I will teach you in Tuscan Hall:How to create a magnetic personality for your brand. It's easier than you think.How to use personification to breathe life into all your corporate communications, beginning with your advertising.How to use character banter and magical thinking to help customers understand that your company has beliefs, values, motives, can make choices, and that it has life.How to gather these techniques into an operating plan that will integrate this magnetic new personality into every touchpoint of your business.How to measure the trajectory and momentum of your rejuvenated brand.You're going to have a good time. I will include lots of examples of PowerSelling ads that have lifted people to new heights.Q: PowerSelling. What is it?A: PowerSelling is an advertising technique that makes your name the one people think of first – and feel the best about – when they need what you sell.Q: Does it work for B2B? (Business to Business)A: Not really. B2B requires tight targeting and significantly more logic than is required to win the hearts of the public. [NOTE: If today's memo feels different than the typical Monday Morning Memo, it is because this is probably the first example of B2B writing that you have ever seen me write. Are you noticing the additional logic? – RHW]Q: Does it work for Direct Response offers?A: No. Direct Response offers are built almost entirely on features and benefits, the so-called “value proposition,” enhanced by an urgent call-to-action, usually with a final bit of “added value” if you “act now.”Q: So what's it good for?A: PowerSelling is for products and services that have a long purchase cycle and a relatively high price tag; things like diamond engagement rings, legal services, medical services, and home services like plumbing, air conditioning, roofing, and electrical. PowerSelling is strictly B2C (Business to Consumer) and it almost always employs mass media; television or radio, sometimes with billboards added.Q: Will there be recordings made, or perhaps a livestream?A: Sorry, but no. The Wizards of Ads® have little desire to debate – or educate – a world full of traditional ad writers that have been trained on the tripe that is taught in college.*You are going to learn the explosive techniques that will make your advertising leap off the launchpad with fire and smoke as you begin your journey to the stars. You will feel your acceleration grow to the point where your cheeks are pulled back and your eyes become slits as the corners of your mouth touch your earlobes.Or maybe you are just smiling.If you are ready for the ride of your life, be in Austin on March 17th.Roy H. Williams|“Running a big company is like...

Send us a textToday we're celebrating our 100th episode! Come sit down for a fireside chat (complete with Diet Coke) to share the honest story of how this podcast started, where it's headed, and what that means for BuildGood—and for you.Mike gets real about why the original podcast strategy was completely wrong—and why that might've been the best thing that could've happened. In today's chat you'll also hear how BuildGood has grown from a solo consultant to a team of 15 passionate fundraisers. Plus, you'll learn some of the exciting results we're seeing with clients—including one digital campaign that's generating returns that seem almost too good to be true.If you've loved the podcast so far you'll love this peek behind the curtain at what's coming next—including some changes that listeners have been asking for.—➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com 

At just eight years old, Rudy Mawer was banned from selling on the playground. But that didn't deter his hustler spirit. As a teenager, he created one of the world's largest gaming communities. By his twenties, Rudy was unstoppable. After moving to the U.S. with big dreams, he launched his first fitness business and scaled it to millions of dollars using bold marketing strategies. He then launched ROI Machines, a direct response agency that has helped scale some of the biggest celebrity and corporate brands. In this episode, Rudy breaks down direct response marketing and paid ads, including how to create great funnels and how to make ads that convert. In this episode, Hala and Rudy will discuss:  (00:00) Introduction (02:37) Why Rudy Wants Billionaire Status (04:20) From Playground Hustler to Millionaire at 26 (06:01) The Power of Standing Out (07:56) Small-Town England to Big-Time America (09:32) How Red Became Rudy's Superpower (14:50) Mastering Direct Response Marketing (18:45) Why Your Paid Ads Aren't Working (29:05) Cold Traffic, Cracked (29:59) The Ascension Model Explained (30:39) Building a Multi-Touchpoint Strategy (31:41) Ads That Convert, Not Just Impress (37:18) Agencies: Hire or DIY? (39:44) Metrics That Matter Most (44:34) Rudy's Habits for Success (46:54) Advice for Young Go-Getters Rudy Mawer is a serial entrepreneur, a direct response marketing expert, and the founder of ROI Machines and Mawer Capital. Known as the "Man in Red," he built four multi-million-dollar businesses before the age of 30. Through his top-tier marketing agency, Rudy has generated over $250 million in revenue for A-list celebrities, athletes, and global brands. He holds a master's degree in Exercise Science and is a recognized member of the Forbes Agency Council. He is also the host of the Living The Red Life podcast, a sought-after speaker, and mentor. Connect with Rudy: Rudy's Website: https://theredlife.com/  Rudy's LinkedIn: https://www.linkedin.com/in/rudyred/  Rudy's Instagram: https://www.instagram.com/rudymawerlife/  Rudy's TikTok: https://www.tiktok.com/@rudymawer  Sponsored By: Teachable - Claim your free month of their Pro paid plan at teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Rudy's Podcast, Living The Red Life: https://podcasts.apple.com/us/podcast/living-the-red-life/id1662990704  60 Day Hustle: https://imdb.com/title/tt27497339/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast' for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Today we're launching the Build Good Summit, and introducing the first speaker—Nathan Hill from NextAfter.Nathan and the NextAfter team recently analyzed how the fundraising of 211 nonprofits impacts donor retention.And in today's chat, he's sharing 3 key things you can do to retain more donors—backed by research and actual donor data.If you want to get fresh ideas to grow your revenue—and get together with other fundraisers who are doing interesting and innovative things to draw donors closer in to the mission—join ust at the Build Good Summit on May 22-23, 2025 in Toronto.You'll hear from fundraising innovators who'll focus on practical examples to grow your fundraising—stuff that's actually working right now to help some of the most innovative nonprofits grow.You can get your tickets now at www.buildgoodsummit.com —➡️ Join our FREE training on how to build a fundraising flywheel that can 2x your revenue—without hiring more fundraisers or changing your tech and tools https://flywheel.buildgood.com 

Bruins Writer for Boston Sports Journal Joe Haggerty joined OverDrive to discuss Jeremy Swayman's contract situation and Cam Neely's response to the deal, Swayman's camp response to the details, the importance of having Swayman in the crease and more.

Ed Crain is the President and CEO of Kingstar Direct and Kingstar Media, which is recognized as Canada's top performance marketing agency. With over 25 years of industry experience, Ed has played a crucial role in the company's growth and success, helping top brands like Trivago, Babbel, and Generac achieve remarkable marketing outcomes. Kingstar Media specializes in ensuring accountability for every media dollar spent, delivering impressive results for clients through precise planning and optimization of offline and online media. Ed's passion for direct response marketing and building strong relationships has driven his success, making him a respected figure in the field. In this episode… Ever wondered how some of the most iconic direct response marketing campaigns came to be? What makes a campaign both effective and memorable? What if you could glean insights directly from the mind behind legendary infomercials like the ShamWow and Jack LaLanne's juicers? Ed Crain of Kingstar Media shares his journey from being a childhood actor to becoming a powerhouse in the direct response industry. He recounts how his early experiences led him to the infomercial sector, where he mastered the art of creating engaging content that drives consumer action. With decades of experience, Ed provides a behind-the-scenes glimpse into working with notable personalities like Fran Tarkenton and Jack LaLanne, emphasizing the importance of genuine passion and relationships in crafting compelling marketing messages.  In today's episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Ed Crain, President and CEO of Kingstar Media,  about the evolution and efficacy of direct response marketing. He shares valuable lessons on constructing a powerful pitch, the necessity of authentic testimonials, and the importance of continuous testing and optimization. Ed's anecdotes highlight how even in an age of shrinking attention spans, the fundamentals of creating trust and showcasing clear transformations remain key.

Jason Fladlien is the Co-founder of Rapid Crush, a company renowned for its groundbreaking marketing strategies and expertise in webinars. He has driven over $250 million in sales, reaching over 150,000 customers across 131 countries, making him a pivotal figure in the online marketing arena.  Known for his unique journey from a Hare Krishna monk to a rapper before diving into the world of marketing, Jason's diverse background fuels his innovative approaches to digital marketing and product launches. His work with webinars has set sales records across various industries and has led him to develop best practices that define today's digital marketing strategies. In this episode… Are you looking to turn your knowledge into profit through engaging webinars? Where do you start, and what makes some webinars sell millions while others flounder? Could the answer lie in how they're offered? Jason Fladlien, the webinar mogul who has sold over $250 million worth of products, delves into the fine art of crafting captivating and lucrative webinars. With years of experience and a record for the biggest launch in internet marketing, he breaks down the anatomy of a successful webinar and the pivotal role of the offer. He recounts how direct response techniques and articulate transitions can transform pitches, demystify the selling process, and share actionable insights for anyone looking to leverage webinars for substantial profits. In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz interviews Jason Fladlien, Co-founder of Rapid Crush, about webinars and direct sales success. Jason discusses the origins of his One to Many: The Secret to Webinar Success book, the transition techniques that elevate selling on webinars, the importance of beta launches for webinars, and how longer webinars can lead to higher conversions.

Tom Hammaker's life in copywriting took a radical turn last month when he was hired to become Rich Schefren's copywriter.  Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game.  We called it “The Goods,” and clearly Tom has them.  In this episode you'll hear directly from Tom how he approached “The Goods,” his strategy for the final copy test, and what it's like to work with one of the best marketing teams in the world, led by a bonafide legend of Direct Response.  

In this episode, Roy Jones talks with 28 year nonprofit legend, Tony Marciano,  President Emeritus of the Charlotte Rescue Mission, about nonprofit leadership and the challenges facing frontline fundraisers in America today. With emphasis on human services and work with homeless shelter guests; connecting to the emotions of the donor, learn strategies for campaigns that get results.    

Direct Response. We are talking about marketing again because in this day and age, it is all about surviving the market. Check out Adam D'Annunzio's website. You can also reach him at 609-604-5958

Plus three more! Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, 99, proven, offers, jim, kobs, denny, hatch,

Are you ready to go from 15 customer touch points to acquire a customer to just 1 or 2 touch points? Kyle and Lauren from ClickBank are here to show you how to do just that by taking your branded ecommerce store and turning it into a direct response powerhouse! In this Affiliated podcast episode, the crew breaks down some important affiliate marketing and direct response terminology as well as the strategies you need to implement to see amazing affiliate success.Why E-Commerce Brands Use Performance Affiliates - https://www.clickbank.com/solutions-e-commerce-brands/ ClickBank's E-Commerce Offers - https://www.clickbank.com/ecommerce-offers/ E-Commerce to Direct Response Success Center - https://www.clickbank.com/e-commerce-to-direct-response-success-center/ Promote These Offers if You're a Content Creator! - https://youtu.be/HurzNSAnw2o Ecom Brand Testimonial - https://youtu.be/eHe9hMJesdQ Email Us - affiliated@clickbank.com

Building a partnership between mid-level and direct response is crucial to your organization's success. Yet many organizations are missing out on opportunities to align these groups in a way that will strengthen the donor pipeline.     For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.     Show Highlights: In this episode, you'll learn about…   The difference between a high-touch direct mail campaign and a relational mid-level approach  Creative ways that organizations can promote collaboration between mid-level and direct response teams  Barriers that prevent these groups from coordinating their donor outreach 

This Week: Allen Adamson, Rose Cameron, and Samuel Monnie join Bob to discuss Google radically changing search, TikTok's look toward long-form, hyper growth for the Netflix ad tier, saying goodbye to Twitter.com, plus this week's #FairFailFoul.  

Sean sits down with the one and only Mark Ford (more widely known as Michael Masterson) to talk about Mark's experiences as one of the trailblazers of direct-response copywriting into the digital space. Hear what Mark Ford has to say about: -What traits tell him a new copywriter is going to succeed -Why so many people learn the “wrong” lessons from studying classic copy -Which commonly forgotten emotions you NEED to be able to work into your copy -How “H.A.T.” is going to be the key to writing breakthrough copy in the Internet Age -And so much more!

About Marcus Schaller For over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges. https://marcusschaller.com/ https://www.linkedin.com/in/marcusschaller/ ------------------------------------------------------ About Dan Woerheide Who am I? First and foremost, I'm a father and a Veteran. I am passionate about connecting with others at a level that goes beyond surface-level conversations. I love to inspire others, build and strengthen communities. I've been certified through 48 days life coaching and Transformation Academy Life Coaching, and I continue to pursue many types of personal development and coaching education. I've been certified through Story Brand. I've been twice certified through Dave Ramsey. I have been a Nationally Certified Victim Advocate and a Master Resiliency Trainer and… well, I have coaching experience. I have a lot of value to bring to the table in all sorts of areas of life. https://www.linkedin.com/in/danwoerheide/ https://www.danw.us/ ----------------------------------------------------- Collabpalooza Solopreneur Automation Summit https://collabpalooza.com When It Worked Podcast https://getoffthedamnphone.com/podcast 00:00:00 When It Worked Podcast Welcomes Marcus Schaller And Dan Woerheide 00:00:14 South America Starts With Desert Toys And Games 00:01:18 Paper Beats Rock, Introduces Dan 00:01:36 Marcuss Famous Last Words 00:01:59 Stretchy Toys, Silly Putty, Frisbee, Marcus Close It Out 00:03:17 Calligraphy, Calligrapher, Odd Jobs, Gambling 00:04:48 Bail Bondsman, Bounty Hunter, Gopher, Us States 00:06:41 Us States 500 Marlon Brando, Nick Nolte, Henry Fonda 00:10:59 B For 100, B For 500, Us States, Wolverines 00:13:43 Geography Quiz Jennifer Lopezs Bronx, Puerto Rico, Alaska, Hawaii 00:14:54 South America For 500 Famous William Hudson Novels 00:16:27 Desert Coldest, Most Northern Desert In The World 00:17:23 Well Done With Grasps 00:17:34 Control Marcus Wins Desert For 400 Artists 00:19:05 Desert Plants Joshua Tree, Cactus 00:19:33 Marcus Im Glad I Broke 1,000 Points 00:20:10 Marketing Coach Pivoting To Coaching For Entrepreneurs 00:21:09 Best Types Of Copyrighting, Direct Response, And Content Marketing 00:22:29 Mistake Entrepreneurs Make Narrow Focus 00:23:31 Making Hard Decisions In Business 00:25:15 Examples Of Clarifying Messaging 00:25:56 Value Messaging For Entrepreneurs 00:26:53 Copy Writing For Entrepreneurs Purpose 00:28:05 New Offers For People With Soul Problems 00:30:26 Helping Entrepreneurs Uncover Roadblocks 00:34:43 Deconstructing Fantasy Football With Marcus Shuller And Dan Warheide

Social media isn't working for most nonprofits.If you're watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.And no one would blame you.That's why we're continuing our series on new donor acquisition by talking about these challenges head-on.We're talking to Brynne Krispin from Cause Fokus about how to tap into the power of empathy to actually find supporters online through social media.In our chat, we get into: The challenges of using social media for fundraisingRealistic (and unrealistic) expectations from organic contentIncorporating empathy into your fundraising campaignsBrynne is a social media strategist for nonprofits and purpose-driven executives. Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

In our ongoing series on new donor acquisition, we're talking to one of Canada's most sought after advertising specialists about how to use Google ads to boost your fundraising. Kevin Harwood manages more than $10m in ad spend for nonprofits across North America, and is at the forefront of what is working…and isn't. On today's show, we get into: How to think about online advertising (hint: it's not about an immediate return on your investment) What options your nonprofit has when it comes to Google ads (search, display, video)How to choose which advertising format makes the most sense for youWhat you can do with a small budgetKevin runs his own consultancy where he works with some of the biggest nonprofit brands to create advertising that builds trust and long-term donor value.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

Mike Nellis is the Founder of Authentic, a marketing agency that specializes in online fundraising, media, and creative design, and has helped raise over $1 billion online. With a deep-rooted political background, including work for Barack Obama's presidential campaign, Mike possesses a profound understanding of engaging communities and stakeholders digitally. He's also the Founder of Quiller.ai, an Adweek 2023 AI Efficiency Award-winning tool designed to revolutionize online fundraising using generative AI technology. In this episode… In the competitive world of online fundraising and political campaigns, staying ahead of the curve and maintaining a healthy organizational culture are crucial. Many organizations struggle with staff burnout, ineffective marketing strategies, and the relentless pace of technological change. Addressing these challenges requires both a deep understanding of the industry and a willingness to innovate.  Mike Nellis, fundraising and AI expert, is pioneering the space with his focus on authenticity and culture. By studying the successes of the Obama campaign, Mike recognized early on the power of personal connections and authenticity in online fundraising. He took this learning and started Authentic, where he emphasized nurturing a positive work environment and avoiding the pitfalls he experienced at other workplaces. Moreover, Mike embraced the future by founding Quiller.ai, which leverages AI to streamline fundraising efforts and combat burnout.  In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Mike Nellis, Founder of Authentic and Quiller.ai, to discuss the intersection of AI and online fundraising. The two touch on utilizing email marketing tactics to elevate campaign strategies, the value of developing solid systems and processes for business efficiency, Mike's journey from Obama's campaign to founding a leading marketing agency, and the cultural shift toward a four-day workweek.

In this episode Hal Smith and Yaron Been  delve into the world of direct response advertising and explore the strategies and techniques used to optimize ad campaigns for maximum effectiveness. Hal Smith  an experienced digital advertiser with a background in both politics and performance advertising, shares insights into the principles that drive successful campaigns and discusses the importance of testing and iteration in the direct-to-consumer space. Key Main Takeaways: The Power of Testing. Hal emphasizes the critical role of testing in direct response advertising, drawing parallels between political fundraising and consumer product marketing. Just as different voter groups respond to different messages, different audience cohorts are motivated to buy products for different reasons. By testing various ad iterations and messaging strategies, advertisers can identify what resonates best with their target audience and optimize their campaigns accordingly.  Scale of Testing. One key lesson Hal learned from the political space is the scale of testing required to achieve meaningful results. While many e-commerce advertisers may test only a few ads per month, we  advocate for a much higher volume of testing, drawing on his experience of testing hundreds of thousands of ad iterations per month in the political arena. This scale allows advertisers to identify winning concepts more quickly and iterate or scale their campaigns accordingly. Testing Framework. Rather than traditional A/B testing, Hal Smith describes a framework of assumptions used to guide testing efforts. These assumptions are based on psychological triggers such as social proof, authority, and urgency, and are tested by running ads with different messaging approaches concurrently. By generating a wide range of assumptions and testing them simultaneously, advertisers can identify which triggers resonate most with their audience and optimize their messaging accordingly.  Dynamic Creative Testing. Dynamic ads can be used to test multiple messaging hooks programmatically. By leveraging dynamic ad formats, advertisers can test up to 10 static images and five videos simultaneously, allowing for efficient testing of different messaging approaches without the need for extensive creative production. Navigating Platform Restrictions: As advertising platforms impose increasingly stringent restrictions, advertisers must find creative ways to navigate these limitations while still delivering effective messaging. It is important to work closely with platform representatives to navigate restrictions and leverage additional benefits available to high-spending advertisers. Additionally, Hal suggests focusing on visually compelling content and finding ways to communicate messaging indirectly to overcome platform restrictions. Direct response advertising is  an ever-evolving field that requires constant testing, iteration, and adaptation. By leveraging the principles and strategies discussed in this episode, advertisers can optimize their ad campaigns for maximum effectiveness and drive better results for their brands. Whether testing different messaging approaches, navigating platform restrictions, or leveraging the expertise of agencies, the key takeaway is clear: success in direct response advertising requires a commitment to testing and optimization. Links and Resources: 1.Connect with  Hal Smith. 2. The EcomXFactor YouTube Channel. 3. The EcomXFactor Community.

This Week: Saul Colt and Dave Delaney join Bob to discuss a tale of two earnings calls, the TikTok battle gets real, how influence is evolving now, Spotify leaves the IAB, plus this week's #FairFailFoul.

Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.  Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.  Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com  Show Notes 0:00 Introduction 1:01 What is a copywriter? 1:41 The difference between copywriting and content writing. 4:58 Creating a good content strategy. 6:07 Smart copy on your website homepage is a selling moment. 10:20 Direct Response copy 13:31 The price of what you're selling has a big influence on your copy as well. 18:30 The copywriting process/steps 19:44  Using Google Reviews, testimonials and success stories 24:47 Headlines and designing ad copy. 25:19 How is AI affecting what you do as a copywriter? 31:14 What are the best practices to follow if you're doing your own copy? 34:34 Making your website stand out. 37:10 Layout: your writing for skimmers and deep readers. 39:19 How to use your competitor's copy to improve your own and stand out. 39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/ 41:29 Choosing a copywriter – the vetting process. 43:34 How you become a copywriter – the qualifications 47:34 Joe's contact details The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz Joe's Prompts https://www.podiatrylegends.com/blog/  

We're continuing our series on new donor acquisition—and today we're getting into the basics of how you can use the Google Ad Grant to attract potential donors through digital content offers.The truth is, most nonprofits aren't taking full advantage of the Google Ad Grant because they don't know it works, or because they don't have a clear strategy on how to use it. In today's chat, Chris Barlow gets into everything you need to know to get started with the grant—and he also shares a simple strategy to attract new donors using digital content.  We get into the 3 key steps for a digital donor growth campaign:Creating a valuable resource for a community that aligns with your missionGetting the resource into donors' hands using the Google Ad GrantConverting these new relationships into lasting supportChris is the founder and Customer Happiness Director at Beeeline, a consultancy that specializes in helping nonprofits grow their mission and donor base through digital marketing.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products⁠, first published in November 2021. The episode proposes a taxonomy of performance marketing tactics, distinguishing between Direct Response, Delayed Response, and Brand marketing. It also outlines a framework for how all three can fit together into a unified strategy. Thanks to the sponsor of this week's episode of the Mobile Dev Memo podcast: ⁠⁠⁠⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on. Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

This Week: Emily Binder, Saul Colt, and Jo Darby join Bob to discuss LinkedIn's growth, whether purpose is lazy strategy, Nike's hard retail lessons, WPP's AI partnership with Google, plus this week's #FairFailFoul.

Madeleine Durante is one of four individuals honored with the Outstandig Young Professional Award by the Association of Fundraising Professionals in 2024. Madeleine serves as Director for Donor Retention and Direct Response at MoveOn with responsibility for maintaining relationships with over 100,000 of the organization's grassroots sustainers. She is also a board member for the New York Abortion Access Fund, co-leading the organization to 750% revenue growth over the last three years. We spoke at AFP ICON, the fundraising associations annual international conference. 

This Week: Farrah Bostic, Joseph Jaffe, and Adam Pierno join Bob to discuss the AI battle for search, Meta's "many" advantages, TikTok Shop driving tons of retail, whether chatbots are better at convincing you than humans, plus this week's #FairFailFoul.

In this episode of the Do This, Not That podcast with Jay, President at SeQuel Response, Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying.Key Discussion Points:- How direct mail remains a viable and effective marketing channel for acquisition campaigns, particularly for companies with repeat purchase models- Techniques for utilizing identity graphs to connect offline postal address data to online devices and executing integrated marketing campaigns across direct mail and digital- Testing showing 2x better conversion rates and 25% lower cost per click when targeting online ads using offline vs. online derived data- Advice that brands just starting out should leverage experts like agencies or data providers to execute these integrated strategies cost-effectivelyAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

Have you ever used paid Facebook and Instagram ads to support your fundraising? Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you're just starting out—and if you're new to digital marketing.To continue our series on new donor acquisition, we're chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.In our chat, we get into:Myths vs. Facts when it comes to paid adsHow to think about the lifetime value of a donor acquire through adsThe right way to set up a lead generation campaign using Facebook Ads ManagerA step-by-step breakdown of how to automate email list growth using an ad strategyIf you've never run ads before, or if you're a seasoned pro, you'll find useful and valuable advice here.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

So you want to find new donors online?Then this is a foundational podcast episode for you to listen to.We're beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.In our chat, we get into: Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone Why trying to understand donors is a better strategy than trying to get them to understand your cause How to think about your new donor acquisition strategy using content offersHow to find, create and develop content offers prospective donors might actually want to download How to build an effective acquisition funnel How to drive traffic to your funnel using paid adsThe key metrics you should keep an eye on to begin testing and optimizing your acquisition funnelAlong the way, we also get into how direct mail—and even door to door fundraising!—can influence the way you think about new donor acquisition online.—➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the latest episode of the DTC Podcast, where we dive into the incredible journey of Four Sigmatic, a brand that's reshaping how we think about coffee. Today, Rick Cadotte shares the inside scoop on their strategic pivot from Meta to Amazon, unleashing a wave of creative and aggressive marketing strategies at the top of the funnel. Discover how targeting beyond the mushroom coffee aficionados to everyday coffee drinkers looking for an upgrade has led to remarkable growth and market share capture. Key Insights: Embracing Amazon's targeting capabilities to connect with high-intent audiences. The art of keyword magic, reaching people tired of the same old coffee routine. Lessons in adaptability: Moving from Meta's challenges to Amazon's opportunities. Timestamps: 00:00 - Introduction to Rick Cadotte and Four Sigmatic 02:00 - Evolution of Marketing Strategies from TV to AI 04:20 - The Impact of Direct Response and Attribution in Advertising 06:45 - Leveraging Amazon for Growth and Market Share 09:30 - The Importance of Memory Structures in Marketing 12:00 - Strategies for Top-of-Funnel Marketing Success 14:30 - The Role of Product Quality and Consumer Experience 17:00 - Insights on Using Reddit for Brand Marketing 19:50 - Evaluating the Tech Stack and Tools for Marketing Efficiency 22:10 - Closing Thoughts and Future Plans for Four Sigmatic Hashtags: #FourSigmatic #DTCMarketing #BrandGrowth #EcommerceSuccess #MarketingStrategies #ConsumerBrands #DigitalMarketing #AmazonAdvertising #PodcastInterview #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

 Shriner's Children's has developed a fully integrated fundraising program by creating unique donor journey's based upon giving level and giving capacity.  They call their process omni-channel communications.  Today they pull back the curtain to show small to mid-size nonprofits how to use they're innovative techniques to increase giving through building philanthropic intent.

Andrew Case is the Co-founder of NoonBrew, which creates superfood teas for improving sleep and energy. Launched in 2021, NoonBrew has shipped over 100,000 packages of tea to customers in all 50 states. Before his venture into ecommerce, Andrew worked as an account executive selling enterprise SaaS at several product-led companies. A graduate of International Business at Webster University, he leverages his sales background and passion for entrepreneurship to scale NoonBrew, growing the company to seven figures within two years. In this episode… Direct-response advertising is all about enticing leads to take a specific action. However, for ecommerce supplement brands, scaling with ads is no easy feat. It takes more than having a quality product and foundational knowledge of creating online ads. What can you learn from a brand that scaled by employing advanced tactics in its direct-response ads? For ecommerce entrepreneur Andrew Case, winning at direct-response advertising requires a blend of creativity and metrics, where understanding the secrets of top-performing brands and prioritizing data become crucial for success. Andrew's approach entails studying competitors' and top-performing landing pages to spark inspiration. He emphasizes the value of using data analytics tools to review the revenue amounts of top-performing ads to unravel their successful components. As the narrative unfolds, Andrew shares intricate strategies he employs to generate seven-figure sales. He highlights the power of improving the product Net Promoter Score (NPS) through consistent product improvements and testing different landing page styles to optimize conversion rates. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle hosts Andrew Case, the Co-Founder of NoonBrew, as he guides listeners through high-level direct-response ad strategies. He discusses the value of looking to other brands for inspiration, creative hacks for supplement brands, common mistakes to avoid when developing direct-response ads, and other proven conversion techniques that grew his brand to millions of dollars in revenue. 

Shriners Children's has used a DRTV strategy to build a mega charity to help children with health care. Today they pull back the curtain to show small to mid-size nonprofits how to use regional TV and Radio to acquire new donors.  Adding DRTV, radio and radiothons is no longer out of reach for nonprofits.  The explosive growth of streaming both TV and radio program has made now acquisition affordable for nonprofits who thought it was out of reach.

The Nightbirde Foundation tells how they launched a nonprofit that has more than one million followers and raised millions of dollars in just 18 months to provide hope and healing to women going through the cancer journey.  You will find out how to use email and direct mail to generate support and specifically identify funders with capacity to make 5-figure and 6-figure gifts.  

Dr. Angela Lauria is the Founder of The Author Incubator and the creator of the Difference Process for writing a book that matters. Angela details the framework for how to write a book in 24-48 hours, even if you hate writing. She explains how to figure out the best topic to write about, creating the structural outline for your book, when and how to write your book in a timely manner, and why using a reward system is a great method of setting yourself up for success. Angela also offers great advice for not taking too long to write your book and how to ensure you get your book published by a certain time.  During this interview, we discuss:  00:53 – A bit about Angela's background and the topic of today's episode  5:47 – The Author Incubator's services + Direct Response   7:27 – What channel she uses the most to get leads  8:19 – Are more people writing books because they have time during the coronavirus quarantines? + Pivoting to virtual events and reorganizing her business  11:04 – How to win $100 just for listening to this podcast!  12:08 – How to write a book in 24-48 hours: The hardest thing is picking a book topic effectively  16:10 – Coming up with an easy structure for your book + Incorporating your personality   19:57 – Figuring out when and how to write your book in a timely manner + Tips for not taking too long to write it  23:29 – Changing your mindset on writing books  25:34 – Another way to write your book: One chapter per week for 12 weeks  27:17 – Setting yourself up for success: Use a reward system  29:23 – Angela's #1 piece of advice regarding publishing  30:34 – Angela eliminated her email to increase productivity?!  32:11 – Her most recommended book  33:27 – How to get in touch with Angela  Plus, a whole lot more! Angela's Websites: Get all of Angela's Books for FREE! Connect with Angela in LinkedIn, Twitter & Facebook @TheAuthorIncubator Follow Angela on Instagram @AuthorIncubator The Big Leap by Gay Hendricks --------------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown  AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]

With the rise of content creation and personal brands, there is talk in some circles that direct response marketing is dying or ineffective. Our guest today is proof that not only is that not the case but direct response is thriving in 2023 and he is here to share his secrets with us!Zachary J. Radford is the founder of Direct Response Secrets. He helps bootstrapped entrepreneurs get to 7 figures without wasting money on ineffective ads or relying solely on their current skills by leveraging direct response to make running a business simple, predictable, and fun! With two decades of experience in the trenches, he has personally seen behind over $100 million in ads. When he not sharing his expertise with students on the pod or writing for the #1 Direct Response Newsletter, “Direct Response Secrets,” you can find him enjoying quality time with his family down by the beach in Prince Edward Island, Canada.In this episode, we discuss how Zachary found direct response through Russell Brunson, why you should focus and position one offer and one potential client at a time, direct response advice in 2023, and more!Time Stamps:(0:45) Direct Response In Your Sleep(3:00) Finding Russell Brunson and Direct Response(9:30) Running Shoe Example(13:45) Positioning Your Offer At the Right Time(21:18) Focusing on One Potential Client At a Time(24:00) Direct Response Secrets and Writing A Book(29:20) Direct Response Advice(30:23) Where To Find Zach——————————Follow Zach on Instagram: https://www.instagram.com/zachary.j.radford/Check Out Zach's Website Direct Response Secrets: https://www.directresponsesecrets.comCheck Out Zach's Book Direct Response Secrets: https://www.getdrsbook.com/buynow——————————Check Out Online Business Owner at https://onlinebusinessowner.com

In this engaging podcast episode, we explore the world of email marketing with Josh Kropkof, CEO and Co-founder of The Email Agency. Josh shares his wealth of knowledge and experience in email marketing, highlighting key strategies and tactics that consistently lead to higher conversions for their clients. He emphasizes the importance of treating your email list as a community, not just a marketing channel, and how building relationships with your subscribers can have a profound impact on your business.Email marketing remains a highly effective channel for driving sales, with an average ROI of 40x or more. Josh explains the power of direct response email marketing and how it differs from traditional email campaigns. He discusses the shift from viewing email as a marketing channel to seeing it as a relationship-building channel, stressing the value of long-term customer loyalty over short-term gains.Josh also shares strategies for turning traffic you control and traffic you don't control into traffic you own through email marketing. He describes the role of data and analytics in modern email marketing, acknowledging the challenges of tracking open rates in today's complex environment. Despite these challenges, email continues to be a highly conversion-driven channel.Furthermore, Josh explores how email can be the centerpiece of your marketing strategy, driving messaging and customer feedback. He highlights the importance of learning from the people on your email list and using their feedback to shape your marketing strategy, emphasizing that this can be more valuable than any research.In conclusion, Josh underscores the importance of investing in expertise in email marketing, whether by hiring experts or learning from them, as it can provide an exceptional return on investment. He invites listeners to explore his Email Revolution Newsletter and download the free Email Profits Cheat Sheet for a deeper dive into direct response email marketing. To explore The Email Agency's services or request a free email account audit, he directs interested individuals to visit their website.Don't miss out on the email marketing revolution – tune in to this episode and start optimizing your email campaigns for success!