Podcasts about hollywood branded

In this episode of Skin Anarchy, Dr. Ekta sits down with Stacy Jones, founder and CEO of Hollywood Branded, to uncover the secrets behind creating authentic brand partnerships with celebrities and influencers. Stacy shares her inspiring journey from theater production to becoming a trailblazer in Hollywood marketing, offering invaluable insights into building resilient businesses and thriving through industry challenges.Stacy reflects on her path, starting with her passion for storytelling in theater and her unexpected pivot into product placement and celebrity collaborations. As the head of Hollywood Branded, she's orchestrated over a billion dollars in brand partnerships, relying on her ability to adapt and innovate despite setbacks like fraudulent schemes and industry shutdowns.The conversation dives into the nuances of celebrity endorsements versus influencer campaigns. Stacy explains the differences in budgets, production needs, and brand goals, emphasizing the importance of authenticity and long-term collaboration for success. She also offers practical advice for smaller brands, highlighting the potential of product placements in film and TV or leveraging gifting lounges to generate organic buzz.Stacy's story underscores the grit required to navigate Hollywood's fast-paced environment. From overcoming multimillion-dollar losses to redefining her agency's focus, she exemplifies resilience and reinvention. Her mantra: failure is a stepping stone, and passion is the fuel for long-term success.Tune in to discover how Stacy Jones built a powerhouse agency and learn strategies to elevate your brand through meaningful celebrity partnerships.To learn more about Hollywood Branded, visit their website and social media. Don't forget to subscribe to Skincare Anarchy on Apple Podcasts, Spotify, or your preferred platform. Reach out to us through email with any questions.Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we've found it to be a phenomenal tool for Hollywood Branded. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

When you see Steve Carell use a Blackberry as his character Michael Scott on The Office, do you assume Blackberry was an advertiser? Very often, when we see brands on TV, we figure they paid for play, but here's a surprising fact: 60% of companies don't actually pay production companies to appear on a show. There's often a partnership and process benefitting both parties. Today's guest, Stacy Jones, who specializes in marketing and branding with her pulse on pop culture, explains how these types of collaborations work, how influencers are an asset to promoting a company and the different types of influencers brands work with and how they're chosen. She details how partnerships between brands and companies develop and how influencers are instrumental in marketing. As CEO of Hollywood Branded Inc., Stacy has 25 years of experience in the industry and a background in theater, so she understands firsthand why production companies need brands, and why it's so important to have someone facilitate these relationships. Her work has enabled companies to place products in the center of storylines as props that get mentioned by major stars. Stacy is also the host of the podcast Marketing Mistakes (And How To Avoid Them). 

In this episode, Stacy sits down with Rachel Wagner, who is the Director of Brand Partnerships at Hollywood Branded. Rachel talks about her experience in branded entertainment and the production side of partnerships. She also provides some examples of memorable moments she's made possible in her career, including putting J.Lo in a Fiat at the AMA's. The two also discuss the ways in which brands will make mistakes in trade partnerships.

Real world products pop up in movies and TV shows all the time. But have you ever wondered what occurs behind the scenes to make those deals happen and to ensure that both the brand and the production are happy with the final product? Stacy Jones, CEO and Founder at Hollywood Branded, talks with me about the world of product placement and influencer campaigns. In this episode, we discuss: - How product placement deals work - The industry knowledge transfer required to scale a marketing agency - How COVID amplified the impact of product placement - New trends in influencer campaigns and partnerships Listen to Stacy's podcast Marketing Mistakes (+ How to Avoid Them). To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can't see the links? Just search for The Innovative Agency in your favorite podcast player.

In this episode, Stacy interviews Hollywood Branded client point Vatche Arabian, Director of Content Marketing at FLIR Systems on why product placement in TV, Film and Music and branded content with Influencers, works as a core marketing strategy for FLIR thermal cameras.  

In this episode, Stacy sits down with Ian Drummond, who is both her husband and her co-partner at Hollywood Branded, which is an agency that focuses on creating pop culture partnerships, such as product placement, influencer marketing, and celebrity endorsements, for brands. The two discuss how they have managed to create and maintain company culture during this time, as well as all there is to know about Hollywood Branded’s internship program.  

The world of marketing that exists between your favorite brands and products and the most popular films and TV shows. How do you speak the language of both teams and make sure everyone is happy? Episode Partner: Hollywood Branded

With a talent for creating special events that blossomed while working for my dad’s car stereo shop, I got my start in marketing at Frontier Field in Rochester and I began serving as the executive director of the internationally known Lilac Festival. Later on, I headed the Canandaigua, New York Business Improvement District while also performing projects for the tourism promotion agency Visit Rochester. In 2009, I founded Break the Ice Media, with more than 20 years of experience in tourism marketing. I now host “Destination on the Left”, a highly successful tourism marketing podcast. As a business owner, I know what it takes to be successful. I founded BTI to help businesses tell their brand story through public relations, digital and traditional channels. I have the ability to uncover unique marketing opportunities and develop marketing and public relations initiatives that help clients build long-term success. In this solocast episode of Destination on the Left, we look at the highlights from day two of our Destination on the Left Virtual Summit. What You Will Learn in This Episode: The highlights from day two of the Destination on the Left Virtual Summit How you can use live video and video to increase exposure and attendance at events and destinations How to improve your communication strategy through demographic research How to employ traditional branding tactics as a DMO Why DMOs can benefit from the dramatic change in Chinese travel trends How you can leverage influencer marketing to generate awareness and drive visitation at their destinations Destination on the Left Virtual Summit: Day 2 On day one of the virtual summit, we were graced with some amazing speakers. If you missed our recap of their presentations and want to revisit them, make sure to check out “Destination on the Left Virtual Summit Recap: Day 1, with Nicole Mahoney.” This episode will follow suit with a recap of day two and all of the fabulous presentations that came with it. We dive into the talking points presented by marketing gurus Reagan Burns, Susan Baier, Matt Stiker, Humphrey Ho, and Stacy Jones. We cover a wide variety of topics based on current industry trends and marketing best practices, including: Using Live Videos at Events and Tourism Destinations: Reagan Burns of Lime Creative provided valuable insights into creating live video, and explained how video can increase exposure and attendance at events and destinations. Going Beyond Demographics and Finding the Visitors’ ‘Why?’: Susan Baier of Audience Audit shares a new perspective on targeting. She explore how destinations can move beyond the typical demographic categorization of audiences and market in a way that answers the visitor’s question of “why”. What Destination Marketers Can Learn From Non-Destination Marketers: Matt Stiker of Garrand Moehlenkamp looks at destination marketing through a wide-angle lens and discusses the fundamental components of powerful branding. Changing Chinese Traveler and Travel Trends: Humphrey Ho of Hylink Digital discusses the shift from group travel to FIT (free, independent travelers) and how smaller destinations can take advantage of prospective Chinese visitors doing their own research online. Using Pop Culture to Market Your Brand: Stacy Jones of Hollywood Branded talks about how destination marketers can use celebrities and influencers to generate awareness and drive visitation at their destinations. If you weren’t able to take part in the amazing Destination on the Left Virtual Summit, don’t fret! You can still watch all of the presentations on our website. Just purchase an all-access pass by visiting www.destinationontheleft.com/summit and enjoy! Otherwise, keep an eye out for an upcoming announcement for our next summit in Spring 2020. We hope you can join us. Resources: Email: nicole@breaktheicemedia.com Website: www.destinationontheleft.com/summit Website: https://breaktheicemedia.com/ Twitter: @Break_TheIce Facebook: @BreakTheIceMedia Episode Transcript

Stacy is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content and product placement agency established in 2007, and host of the podcast Marketing Mistakes (& How To Avoid Them).  Stacy has over twenty-three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Lacoste and Pilot Pen.

Welcome to this interesting interview with Stacey Jones, the CEO of Hollywood branded. She’s an expert in influencer marketing.There are a number of examples of celebrities who nobody knew of before and then they became famous within a night through influencer marketing. Influencer marketing is leveraging someone with a voice and a fan base and ability to get in front of the other people. There are many ways any person or company can use influencer marketing for their effective branding. In this episode, we will explore all about this.So What are you waiting for? Tune In Now!In this episode, we will lean,·        Application of influencer marketing into B2B scenarios·        Mistakes people make trying to understand influential marketing·        Understanding the laws of your country before marketing anything·        Effective ways for influencer marketing·        Approaching the influencers·        Which media format is best for influencer marketing?·        Improve sales and revenue generationAbout Stacy JonesStacy Jones is the CEO of Hollywood Branded, an LA influencer marketing, branded content & product placement agency.Education – Stacy earned a BFA in Theater Production and Scenic Design from the University of Arizona. Experience – Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content, and product placement agency. Stacy has over twenty-three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Pilot Pen, and Ralph Lauren.Accomplishments – She is acknowledged as an expert in the field, she has appeared on the BBC, CNN, and MSNBC; spoken at conferences around the globe; and been featured in Forbes, The Wall Street Journal, Advertising Age, Hollywood Reporter, The Financial Times and dozens of other media outlets. She received a BFA in Theater Production & Scenic Design from the University of Arizona.Fun Facts – None disclosedObstacles Overcame – None disclosedLinks & Mentions From This Episode:Stacy Jones’ company: https://www.HollywoodBranded.com Stacy Jones’ email: stacy@HollywoodBranded.com TetraNoodle consulting services: https://www.tetranoodle.comTetraNoodle professional training: https://courses.tetranoodle.com  Thanks for Tuning In!Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section!Enjoyed the episode? Kindly share it with your friends. Don’t forget to subscribe to the show on iTunes to get automatic episode updates for our “Bootstrapping Your Dreams Show!” And finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Please leave a review right now!!! Thanks for listening! Stay happy and curious! Have a great day!

Stacy Jones of Hollywood Branded Uses Content Marketing and Kim Kardashian To Acquire Hollywood Clients. And by "Kim Kardashian" I mean she's driving traffic to her blog for articles that are about Kim Kardashian. She looks at keywords that are driving a lot of traffic to her blog and optimizes around that. Stacy tells us a really interesting story about how she has been fired 4 times by the same client (and why they keep hiring her back). Check out her site at https://hollywoodbranded.com/

Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles  influencer marketing, branded content and product placement agency.  Stacy has over twenty-three years of leadership experience building global  entertainment branding campaigns for top Fortune 500 companies and  hundreds of brands, including BlackBerry, Bumble, Canadian Club, Pilot  Pen and Ralph Lauren. . Acknowledged as an expert in the field, she has appeared on the BBC,  CNN and MSNBC; spoken at conferences around the globe; and been  featured in Forbes, The Wall Street Journal, Advertising Age, Hollywood  Reporter, The Financial Times and dozens of other media outlets. She  received a BFA in Theater Production & Scenic Design from the University  of Arizona.   Explore our agency at https://hollywoodbranded.com  Follow Hollywood Branded's blog at https://blog.hollywoodbranded.com  Listen to Stacy's podcast at https://hollywoodbranded.com/podcast  Get certified in influencer and content marketing at  https://learn.hollywoodbranded.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content and product placement agency established in 2007, and host of the podcast Marketing Mistakes (& How To Avoid Them). Stacy has over twenty-three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Lacoste and Pilot Pen. Acknowledged as an expert in the field, she has appeared on the BBC, CNN and MSNBC; spoken at conferences around the globe; and been featured in dozens of media outlets, including Forbes, Advertising Age, Hollywood Reporter, and The Financial Times. In fact, you have likely read or heard Stacy’s name recently after she and her agency experienced their own moment of fame when they went viral around the world – amassing over 4 billion media impressions digitally, in print and on TV in every country around the world, earning the agency over $45 million in media value. This all occurred after Stacy was interviewed by Market Watch, CNBC, Business Insider and Money regarding the potential product placement costs, and the PR value Starbucks received, from being mistaken for a cup seen in Game of Thrones. Stacy received a BFA in Theater Production & Scenic Design from the University of Arizona – which provided the perfect launchpad to bring the worlds of productions and brands together. To learn more about Stacy visit: https://www.HollywoodBranded.com To watch more interview, to be a guest or for sponsorship opportunities visit: https://www.AskSharifah.com --- Support this podcast: https://anchor.fm/sharifah-hardie/support

In this episode of “The Shine Strategy,” I'm excited to bring you globally recognized Power of Pop Culture expert Stacy Jones, who is the CEO & founder of Hollywood Branded, which specializes in celebrity endorsements, Film & TV product placement and influencer marketing. You might have seen Stacy recently when she went viral after the GOT/Starbucks cup incident. Many of you probably saw that a modern day to-go coffee cup was spotted in an episode of HBO's “Game of Thrones”—and while it wasn't actually from Starbucks, it provided the brand over $3 billion in free advertising—reaching over 50 billion eyeballs!Because Stacy had done such an excellent job of building her reputation and visibility, the press found her online and contacted her to find out the value of this kind of TV product placement. She was suddenly appearing everywhere for her expertise on the subject. While the story itself is wild, the value Stacy and her company has gained from it is even wilder. As a result, Stacy has received over 4 billion media impressions in the US, not counting international impressions, and her company has earned over $68 million in media value.This is a fascinating PR case study! It's especially fascinating to hear how she came to be at the top of media minds to be their first contact after the story broke. Stacy has some great tips on becoming visible and finding your way into the spotlight. Be ready to take some notes—you won't want to miss this one!For show notes and more, visit: podcast.theshinestrategy.comSee omnystudio.com/listener for privacy information.

My guest today, Stacy Jones, is the founder and owner of Hollywood Branded, an agency recognized as one of the top entertainment marketing agencies in the industry. They specialize in building brand recognition and creating consumer desire for what influencers endorse. Stacy has worked with brands such as BlackBerry, Bumble, Canadian Club, Crayola, Pilot Pen, and White Cloud.

When someone you know and respect recommends a product or service, that makes a huge difference in your opinion of that product or service. The good news is you don't have to be a blockbuster movie to utilize the power of product placement. And you don't have to hire a Kardashian to gain the benefits of influencer marketing. In Episode #33, Phillip and Bryan talk with Stacy Jones about the power and accessibility of influencer marketing and product placement. You don't have to be a multi-national corporation to do these things. Stacy talks about starting her business and learning some hard lessons along the way that you can definitely benefit from in your business. Stacey Jones is the CEO of Hollywood Branded, a Los Angeles-based marketing, branded content, and product placement agency. She has 23 years of leadership experience building global branded content campaigns for top fortune 500 companies, utilizing hundreds of brands including Blackberry, Bumble, Canadian Club, and Pilot Pen. An acknowledged expert in the field, Stacy has appeared on top media outlets and spoken at conferences around the globe. She also hosts the podcast, “Marketing Mistakes and How to Avoid Them.” What You Will Learn in this Episode: How to transition from understanding a business to owning a businesses Advice on hiring (or not hiring) friends How to manage a business breakup The importance of a robust sales system and pipeline to fuel ongoing growth Basics of influencer marketing Finding the right brand/product placement fit The power of nano and micro influencers

Marketing can be a confusing proposition for many business owners and executives. These days, new platforms and opportunities seem to pop up every week in an already crowded field of “opportunities.” Enter Influencer Marketing. You’ve probably experienced it, but you may not have realized it. And it’s likely your company hasn’t used it.  Our guest on this episode of Talking Business Now is Stacy Jones, the CEO of Hollywood Branded, an influencer marketing, branded content and product placement agency in Los Angeles. Stacy joins us to explain the ins and outs of Influencer Marketing and how your company can benefit if you work with the right people. Tune in to discover: ■ Just what Influencer Marketing is ■ How big the landscape is for specialty influencers—and what that means for brands ■ How to find the right influencer to work with—including potential red flags ■ The difference between micro, macro and celebrity influencers ■ How to determine a budget for working with an influencer ■ The biggest mistakes brands make when approaching influencer marketing ■ Steps you can take to safeguard your partnership with an influencer ■ Key performance indicators for measuring whether your influencer partnernership is successful Stacy Jones has 23 years of leadership experience building global branded content campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club and Pilot Pen. She appears regularly in the media outlets, speaks globally at conferences and hosts the podcast Marketing Mistakes & How To Avoid Them.     Connect with Stacy on: Facebook: https://www.facebook.com/hollywoodbrandedinc Twitter: https://twitter.com/Hollywood_PRLinkedIn: https://www.linkedin.com/in/stacyjones/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Stacy Jones of Hollywood Branded shares lots of powerful details around establishing an influencer marketing relationship.

Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer marketing, branded content and product placement agency.  Stacy has over twenty three years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands, including BlackBerry, Bumble, Canadian Club, Pilot Pen and Ralph Lauren. Acknowledged […]

In this episode, Stacy explains how blogging helps brands get sales and customers. The reason she knows it works is…we’ve found it to be a phenomenal tool for Hollywood Branded.

Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer and entertainment marketing and strategy agency. She has over 20 years of leadership experience building global influencer and entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Acknowledged as an expert in the field, Stacy has appeared on CNN and MSNBC, spoken at conferences around the globe from Germany to Beijing, and has been featured in Forbes, The Wall Street Journal, Advertising Age, and other media outlets. What you'll learn about in this episode: Why influencer marketing has become so significant for both brands and influencers The difference between a ‘social’ celebrity and ‘real’ celebrity Why all celebrities need to figure out how to be social influencers How to determine if you should make social influence part of your marketing plan Why micro-influencers have more power than any other type of influencer out there Creating a paid course curriculum based on cornerstone content from a podcast What a strong influencer campaign looks like Things that you cannot ask an influencer to do The importance of helping your employees to continually grow Why it’s critical to develop processes and put systems in place sooner rather than later Ways to contact Stacy: Email: stacy@hollywoodbranded.com Website: HollywoodBranded.com Facebook: www.facebook.com/hollywoodbrandedinc Twitter: @Hollywood_PR Instagram: @hollywoodbranded Resources Blog: blog.hollywoodbranded.com Programs and Reports: learn.hollywoodbranded.com

In part two of this episodic series, Stacy talks to you about how to get your team to blog, why it is just so important for your company to do so, and how Hollywood Branded has created over 700 blogs. 

Celebrities and influencers post their amazing travel and adventure on social media all the time. Often, that is not by accident. Product placement and influencer marketing can bring attention and interest to your hotel or travel destination. In today’s episode, we talk with Stacy Jones, who has been doing product placement and influencer campaigns for over 20 years. We talk about the creative process of working with celebrities and influencers (pro tip: get everything in writing!) It’s a fascinating conversation about a marketing tactic you may not have thought of – but which has such potential! Stacy is the CEO of Hollywood Branded. She has over 20 years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Her career started after receiving her BFA in theater production and scenic design from the University of Arizona. Stacy is an adventurer at her core. From skydiving, to hang gliding, trekking Mayan ruins in Belize, Stacy has explored the ocean as an avid scuba diver. She lives out loud, that’s for sure. Full show notes available here: http://destinationontheleft.com/stacy-jones/

In this week's podcast, Stacy Jones talks to you about what goes on in the life of a typical day at the agency, and gives you a look behind the scenes on what the team does to create successful influencer campaigns for their clients.

Join Stacy Jones, the CEO and founder of Los Angeles entertainment marketing agency Hollywood Branded for Marketing Mistakes (And How To Avoid Them). In this episode, you'll find out more about how content producers and influencers make money, and why as a brand you should start budgeting for digital content and PR.

Hollywood Branded's Founder & CEO Stacy Jones talks branded entertainment, product placement, and more... http://hollywoodbranded.com/about-us/stacy-jones-bio

Stacy Jones shares advice for getting your products placed in the movies.