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In this powerful episode 118, Part 2 of Going Forward, host Eric Elliott continues his conversation with Brooke Lively, Founder of Scaling Law, for a deeper look at what actually makes a law firm scalable, valuable & sustainable.Picking up from Part 1, Eric & Brooke move beyond the idea that more leads will fix everything. Instead, they dig into the numbers law firm owners need to understand if they want to grow without creating chaos. Brooke explains how firms can identify whether they have a marketing problem, an intake problem, operations problem or a cash flow problem & why the answer is usually found in the data.They discuss conversion rates, qualified leads, referral sources, appointment show rates, staffing capacity, case inventory & the financial pressure that comes with growth. Brooke also shares why some firms feel like they are growing revenue but still feel broke & why law firm owners need to understand the true cost of supporting each case before chasing the next level.The conversation also turns toward EOS, Scaling Law, and what makes a law firm more attractive to a buyer or successor. She explains why systems create value, why owner dependency lowers firm value why firms become vulnerable when too much knowledge, marketing, or decision-making depends on one person or one source.Topics include: how to know whether your firm has a marketing, intake, or operations problem; why conversion rates matter at every stage; what law firm owners often misunderstand about cash flow; why growing revenue can still leave a firm feeling broke; how case inventory impacts capacity; why systems increase law firm value; how EOS helps reduce owner dependency; what makes a law firm more attractive to a buyer & why no single lead source should carry too much of the firm's growth.Sustainable law firm growth does not come from chasing more leads. It comes from understanding the numbers, building the systems & creating a firm that can operate with discipline long after the owner steps out of the center.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Brooke Lively:Website: https://brookelively.com/Scaling Law: https://www.scalinglaw.com/LinkedIn: https://www.linkedin.com/in/brookelively/Instagram: https://www.instagram.com/scaling_law/Facebook: https://www.facebook.com/scalinglawYouTube: https://www.youtube.com/@ScalingLawSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling & operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
In this eye-opening episode 118, Part 1 of Going Forward, host Eric Elliott sits down with Brooke Lively, Founder of Scaling Law, for the first half of a two-part conversation on what it really takes to build a healthier, more profitable law firm. In Part 1, Brooke & Eric unpack a hard truth many law firm owners eventually face: growth is not always the same as health.Brooke has spent years helping law firms become more profitable, systemized, and scalable through financial strategy, fractional CFO work and EOS implementation. In this first part of the conversation, she & Eric dive into the pressures facing personal injury firms today, from rising client acquisition costs to private equity, case volume, cash flow & the temptation to chase more leads before fixing what is happening inside the firm.Together, they explore why “more cases” can actually create more problems when a firm does not have the cash, staff, systems, or litigation capacity to work those cases well. Brooke explains why contingency firms have to think carefully about the cost of carrying cases for months before getting paid, and why growth can become dangerous when it is not balanced with cash.Eric and Brooke also discuss the difference between a busy law firm owner and one who is actually building enterprise value. From vision and people to data, process, and traction, Brooke breaks down how EOS helps firms stop spinning in circles and start rowing in the same direction.Topics include: why growth can become dangerous for PI firms; how rising client acquisition costs impact profitability; why leads do not cure all; the relationship between case volume, cash flow & staffing; why insurance companies know which firms will litigate; signs a law firm has outgrown the way it is being managed; six key components of EOS; why law firms need vision, data & process to scale responsibly.In Part 2, we continue with a deeper look at intake, conversion rates, cash flow, owner dependency & more.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Brooke Lively:Website: https://brookelively.com/Scaling Law: https://www.scalinglaw.com/LinkedIn: https://www.linkedin.com/in/brookelively/Instagram: https://www.instagram.com/scaling_law/Facebook: https://www.facebook.com/scalinglawYouTube: https://www.youtube.com/@ScalingLawSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations & propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television & digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling & operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design & development, brand strategy & premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
In this powerful episode 117 of Going Forward, host Eric Elliott sits down with entrepreneur, ecommerce strategist, educator, and founder Ezra Firestone for a conversation that has been in the making since Eric first met Ezra in person in 2024.Known for building and leading brands like Smart Marketer, BOOM, Zipify Apps, and other ecommerce ventures, Ezra brings a conversation that goes far beyond ecommerce tactics. Together, Eric and Ezra explore what it really means to build something valuable without losing sight of your life, your people, or your purpose.From growing up on a hippie commune to building multiple successful companies, Ezra shares how his early relationship with money shaped his view of entrepreneurship. He explains why money can buy comfort but not fulfillment, why service should sit at the center of business, and how his guiding philosophy, “serve the world unselfishly and profit,” has shaped the way he builds.Ezra opens up about the lessons he learned from losing money on a failed software product, why founders often become the bottleneck inside their own companies, and how one day a week of high-level thinking can change the way a business grows. They also dive deep into modern marketing: why the best product does not always win, why the best promise often does, how social proof and manufacturing transparency build trust, and why brands need to understand the real motivations of the people they serve.Topics include: building a business around service; why money does not create fulfillment; lessons from ecommerce, software, and education; how founders become bottlenecks; the power of delegation and team autonomy; why profitability matters more than vanity growth; what makes customers trust a brand; the role of social proof in modern marketing; how to make a better promise; and what it means to go forward by enjoying what you already have.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Ezra Firestone:Website: https://loverunnethover.com/Instagram: https://www.instagram.com/ezrafirestone/LinkedIn: https://www.linkedin.com/in/ezrafirestone/Facebook: https://www.facebook.com/MeetEzra/Smart Marketer: https://smartmarketer.com/Zipify Apps: https://zipify.com/BOOM: https://boombeauty.com/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
In this special episode 116 of Going Forward, we're turning the microphone around. This episode is a re-release of Eric Elliott's recent appearance on Personal Injury Mastermind with host Chris Dreyer, a conversation we found so valuable that we wanted to share it directly with the Going Forward audience.Eric, Founder of VIP Marketing and Craft Creative, joins Chris to unpack what law firms often misunderstand about growth, marketing, and what it actually takes to compete in a crowded personal injury market. Rather than focusing on quick tactics or chasing the newest platform, Eric brings the conversation back to the fundamentals: budget, media, and message.Together, Eric and Chris discuss why stronger marketing rarely comes from simply spending more money. They explore how law firms can better align their advertising strategy with their goals, how digital campaigns can be used to test messaging before scaling into larger media investments, and why intake systems play such a critical role in whether marketing turns into signed cases.Eric also shares his perspective on the difference between a traditional marketing funnel and a true referral flywheel. For firms that want long-term growth, the goal is not just to generate leads. It is to create a better client experience, build trust in the community, and make real “community deposits” that compound over time.Topics include: budget, media, and message alignment; why more leads do not always mean more cases; how intake can quietly make or break marketing performance; using Meta ads and digital campaigns to test messaging; understanding the math behind law firm growth; building a sustainable referral flywheel; and why community trust is one of the most powerful advantages a law firm can create.This episode is a grounded reminder that sustainable growth is not built on guesswork. It is built through alignment, accountability, and a marketing strategy that holds up after the phone starts ringing.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Chris Dreyer:Chris Dreyer Website: https://chrisdreyer.co/Chris Dreyer Instagram: https://www.instagram.com/chrisdreyerco/?hl=enRankings.io Website: https://rankings.io/Personal Injury Mastermind (PIM): https://www.youtube.com/@pim_orgAvailable Books on Amazon: https://www.amazon.co.uk/stores/Chris-Dreyer/author/B008AZZ4F8?ref=ap_rdr&shoppingPortalEnabled=trueSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, dedicated to helping law firms build stronger brands & sustainable growth strategies. With a background in radio, TV & digital media, he works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design & development, brand strategy & premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services & expertise. For more information, visit vipmarketing.com.
In this honest and eye-opening episode 115 of Going Forward, host Eric Elliott sits down with entrepreneur, automation expert, and Co-CEO of Biggest Goal, Alane Boyd, to unpack what it really takes to scale a business without losing yourself in the process.Alane has built and exited multiple companies, but what she shares in this conversation goes far beyond strategy. From the painful reality that “no one owes you their loyalty” to the moment she was forced to step back from her own company, she reveals the hard truths most founders avoid until it's too late.Together, they explore the hidden costs of growth, including burnout, identity loss, and the pressure of being the “hero” inside your own business. Alane opens up about the physical toll scaling took on her health and how chronic stress forced her to rethink everything.They also dive into one of the biggest mistakes founders make: believing that being good is enough. As Alane explains, if you're not telling your story, no one knows you exist, and that misunderstanding can quietly limit your growth.From systems and automation to leadership and letting go, this episode challenges the way most people think about building a company. It's not just about scaling revenue, it's about building something that can operate without you.Topics include:The emotional reality of scaling a businessWhy employees leaving can break a company without systems in placeThe danger of “hero syndrome” in leadershipHow burnout can physically impact your healthWhy marketing yourself matters more than you thinkBuilding systems that protect your businessHow AI and automation are reshaping the future of our workThis episode is a powerful reminder that growth isn't just about doing more, it's about letting go.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/theericelliott/ Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Alane Boyd:Website: https://www.biggestgoal.ai/Medium Articles: https://medium.com/@AlaneBoydLinkedIn: https://www.linkedin.com/in/alaneboyd/Instagram: https://www.instagram.com/the_hurricanealane/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://www.optmyzr.com/ to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
In this inspiring episode 114 of Going Forward, host Eric Elliott sits down with Amber Hall, Founder and Managing Attorney of Amber Hall Law, to explore what it really takes to build something from nothing and stand out in a competitive industry.From her roots as a Division I athlete to launching her firm with little more than a laptop and determination, Amber shares how mindset became her greatest advantage. She opens up about the realities of starting from the ground up, overcoming doubt, and learning that success begins with belief before strategy.Together, they dive into the intersection of law, business, and personal branding, unpacking how authenticity can outperform even the biggest marketing budgets. Amber also shares how her identity, discipline, and commitment to serving others have shaped a brand that connects deeply with clients and continues to grow.Topics include: building a law firm from scratch; the mindset required to win in business and life; how authenticity drives modern marketing; lessons from athletics that translate to entrepreneurship; empowering others through leadership and example; and why believing in yourself is the ultimate competitive edge.This episode is a powerful reminder that you don't need unlimited resources to succeed; you need clarity, conviction, and the courage to show up as yourself.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/iamericelliott/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Amber Hall:Website: https://www.amberhalllaw.com/LinkedIn: https://www.linkedin.com/in/ambernhall/Facebook: https://www.facebook.com/AmberHallLawInstagram: https://www.instagram.com/attorneyamberhall/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is the founder of VIP Marketing and Craft Creative, two agencies dedicated to helping law firms build stronger brands and sustainable growth strategies. With a background in radio, television, and digital media, Elliott works with legal organizations across the country to align marketing strategy, creative storytelling, and operational systems to drive measurable results.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency built to help firms become the choice in their market through strategy-led SEO, paid media, website design and development, brand strategy, and premium video production. Based in Charleston, South Carolina, VIP Marketing serves law firms nationwide. Our Website provides detailed information on our services and expertise. For more information, visit vipmarketing.com.
If you want to know how your peers are actually handling the grind, the Google Ads updates, and the "AI takeover," this episode is a must-watch. We recorded a special edition of Growing Ecommerce live from SMX Munich! Host Mike Ryan is joined by Wijnand Meijer (Co-founder & CEO at TrueClicks) and Frederick Vallaeys (CEO at Optmyzr) to dive deep into the freshly released Global State of PPC 2026 Report.This isn't just another PDF to gather dust in your downloads folder. Driven by the team at TrueClicks and supported by top industry partners, it's an unfiltered reality check for the entire paid search industry. With 1,300+ respondents spilling the tea across 60+ charts and 14,000 words, we unpack the hard insights on agency billing, Performance Max workarounds, and why AI isn't saving us as much time as the tech bros promised.The Complexity Struggle: 53% of practitioners say managing PPC is harder than it was two years ago.Agency Operations: Agencies managing over $1M/month are doing so with 20% fewer people. Yet, 1 in 5 agencies still charge by billable hours (with heavy geographical differences: only 4-12% in the US/AUS vs. 25% in Europe).The PMax Paradox: 48% complain about a lack of granular control, leading to workarounds like standard shopping hybrids (37%) and feed-only builds (17%). Despite this, 65% are satisfied with their PMax results.The AI Elephant in the Room: On average, professionals report saving only 5.2 hours a week using AI. Furthermore, 70% state that quality and accuracy (hallucinations) are their biggest AI hurdles.The Tool Stack: Surprisingly, 62% of respondents don't use paid third-party tools for analysis or optimization, relying entirely on native interfaces and spreadsheets.Resources & Links:Read the full, unfiltered report for free at: www.ppcsurvey.comA massive thank you to Wijnand Meijer and the TrueClicks team for driving this monumental effort.Shoutout to all the fellow partners for making this happen: DataFeedWatch by Cart.com, God Tier Ads, Hero Conf, Optmyzr, Producthero, SMX Advanced Europe, Swydo, TrueClicks, and Smarter E-commerce (smec).Learn more about Smarter E-commerce: smarter-ecommerce.comAbout Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/
In this episode of Going Forward, Eric Elliott sits down with Jason Myers, CEO of Legal Conversion Center, for a no-BS conversation about leadership, empathy, and the unseen moments that define a company's reputation.Jason shares his unlikely path from answering phones for minimum wage to leading a 100+ person organization built on one simple philosophy: dignity and respect. Together, they unpack why empathy isn't a soft skill, but a competitive advantage, especially in an industry where calls often come on the worst day of someone's life.They also tackle the reality of AI in legal intake. Jason breaks down where automation works, where it fails, and why the most important calls; the ones that shape trust, reputation, and outcomes still demand a human voice.This episode is about people, culture, and responsibility. About earning profit the right way. And about remembering that behind every phone call is a human being who needs to feel heard.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Jason Myers: Website: https://legalconversioncenter.com/Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
Every year leaves behind a trail of ideas worth returning to. In this Best of 2025 episode, we've gathered the moments that carried us forward throughout the year. We had exceptional guests whose conversations sparked clarity, challenged comfort zones, and pushed us to think bigger and act more intentionally in our own communities and beyond. These are the lessons that defined the year for us, and the ones we'll be carrying into what comes next in 2026.Connect w/ Eric Elliott:Website: https://ericelliott.com/LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Supercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren't required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn't stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you're early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In episode 112 of Going Forward, Eric Elliott is joined by Michael Scarpati, co-founder and CEO of RetireUS, to expose the hard truths behind financial planning today. From the myth of “set it and forget it” retirement accounts to the hidden toll of financial stress, he explains why doing nothing may be the most dangerous decision of all.Together, they unpack why 85% of financial professionals aren't required to act in your best interest, how trust in big-name institutions can leave families vulnerable, and why financial wellness is really a form of mental wellness. As Michael shares, financial stress doesn't stay in your bank account, it bleeds into your health, relationships, and leadership.Eric and Michael dive into how fintech is opening access for the 98%, how independent fiduciaries are reshaping trust, and why clarity with money is the key to leading with confidence in uncertain times. Whether you're early in your career, preparing for retirement, or leading a business through chaos, this conversation will give you the clarity to stop "crockpotting" your future and start planning it with intention.Connect w/ Eric Elliott:Website: https://ericelliott.com/LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Michael Scarpati:Website: https://retire.us/LinkedIn: https://www.linkedin.com/in/michael-a-scarpati/Instagram: https://www.instagram.com/retire.usSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In Part 2 of Episode 111 of Going Forward, Eric Elliott continues his inspiring conversation with Marcus Lattimore, former collegiate football All-American NFL running back, diving deeper into his journey of reinvention and the wisdom gained beyond the football field. Marcus reflects on the impact of his career-ending injury, not as a setback but as a moment that reshaped his purpose and opened the door to new expressions of strength through writing, spoken word, and mentorship.In this episode, Marcus shares how he found peace and contentment after the spotlight, why true mastery extends beyond athletics, and the importance of nurturing both mind and spirit in the face of change. He opens up about moving across the country to challenge himself, discovering creativity as a form of healing, and embracing the role of guiding younger athletes through the pressures of fame, money, and expectation.Together, Marcus and Eric explore the meaning of significance, the courage to evolve, and why success is measured not only by achievements but by impact and authenticity. Whether you're navigating a transition, searching for your next chapter, or striving to live with more intention, Marcus' reflections offer a powerful reminder that growth is an ongoing journey.Connect w/ Eric Elliott:Website: https://ericelliott.com/LinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://x.com/ericmelliottLinktree: https://linktr.ee/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Marcus Lattimore:Instagram: https://www.instagram.com/marcuslattimore_/ X (Twitter): https://x.com/MarcusLattimore Book: Scream My Name – Available on AmazonSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In episode 111, part 1 of Going Forward, Eric Elliott is joined by Marcus Lattimore, former collegiate football All-American NFL running back, and now a celebrated spoken word artist, to explore the power of mindset and resilience. From his early days as an All-American football player to his career-changing injury and beyond, Marcus shares how his life's most challenging moments became the foundation for his most significant growth.In this episode, Marcus opens up about his transition from the football field to spoken word, and how the mental strength he developed as an athlete has shaped his approach to life today. He reflects on overcoming obstacles, pushing through pain, and embracing the power of words to transform his journey. Together, Marcus and Eric dive into the mindset shifts that have helped Marcus navigate both personal and professional hurdles. Marcus shares his perspective on true strength, how it comes from facing adversity head-on, not from avoiding it, and the importance of staying true to yourself even when life changes course unexpectedly.This conversation is packed with lessons on perseverance, authenticity, and the ongoing journey of self-discovery. Whether you're in a transition phase or looking for inspiration to overcome life's challenges, Marcus' story will leave you with powerful takeaways for embracing your own journey forward. Listen now to hear Marcus' powerful reflections and stay tuned for part 2, where we'll dive even deeper into his philosophy on life and success.Connect w/ Eric Elliott: Website: ericelliott.com LinkedIn: @eric-elliott Instagram: @ericmelliott Twitter: @ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Marcus Lattimore: Instagram: @marcuslattimore_Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In episode 110 of Going Forward, Eric Elliott is joined by Joshua Lenon, Lawyer in Residence at Clio, to dive into the rapidly evolving world of legal technology and its impact on law firms today. As one of the leading voices at the intersection of law and technology, Joshua brings a wealth of knowledge from his work with Clio and his expertise in the legal field.Together, they discuss key insights from Clio's 2024 Legal Trends Report, including how client expectations are shifting, the growing importance of hybrid work models, and the crucial role of technology in driving firm growth. Joshua also offers valuable advice on how law firms, especially solo and small practices, can adopt tech tools to streamline operations, improve client experiences, and future-proof their businesses.Joshua and Eric explore how AI, flat fee structures, and embracing digital tools are helping law firms scale and thrive in a competitive market. Whether you're already in the legal tech game or just starting to consider the possibilities, this episode provides actionable insights and a clear path forward.Find Clio's 2024 Legal Trends Report here: https://www.clio.com/resources/legal-trends/?sbrc=1baebsju-r60AS7O__6_iYw%3D%3D%24nOYfKTNXI85Q2a8zLaRAJQ%3D%3DConnect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/eric-elliott-45704745/YouTube: https://www.youtube.com/channel/UCWODgA7XWf8f4VK-DfuAy2gInstagram: https://www.instagram.com/ericmelliott/?hl=enTwitter: https://x.com/ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Joshua Lenon:LinkedIn: https://www.linkedin.com/in/joshualenon/BlueSky: https://bsky.app/profile/joshualenon.bsky.socialSupercharge your online advertising campaigns with Optmyzr!Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing.VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In episode 109 of Going Forward, Eric Elliott sits down with Anton Gunn, former senior advisor to President Barack Obama and the world's leading authority on Socially Conscious Leadership. Anton shares his incredible journey, from being a standout SEC football player to becoming a force in leadership consulting, helping organizations build diverse, high-performing teams.As the bestselling author of The Presidential Principles, Anton provides invaluable insights into what true leadership looks like, especially in times of uncertainty. From leading with service to building trust, his practical advice is a masterclass in how to lead with authenticity, clarity, and purpose. Topics include:The 3 questions every leader must answer: Do you care about me? Will you help me succeed? Can I trust you?Leadership lessons from the Obama administration and the corporate world.The role of mentorship, emotional intelligence, and vulnerability in leadership.How to build a culture where people feel seen, heard, and valued.Free Leadership Toolkit: Download Anton's exclusive Leadership Toolkit filled with actionable strategies to elevate your leadership and create lasting change.Connect w/ Eric Elliott:Website: ericelliott.comFacebook: Eric ElliottLinkedIn: Eric ElliottYouTube: EricMelliottInstagram: @ericmelliottTwitter: @EricMElliottTikTok: @ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Anton Gunn:Website: Anton GunnInstagram: @antongunnFacebook: Anton Gunn LeadershipLinkedIn: Anton GunnSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In this Episode 108 of Going Forward, host Eric Elliott is joined by Paul Schmidt and Maximilian Pyle, key decision-makers at Craft Creative and VIP Marketing, to dive deep into the significance of authenticity in branding and marketing. They discuss how brands can fail when they stray from their true identity and the crucial role of consistency in messaging.Together, Paul and Max explore the power of telling your brand's authentic story, share their insights on how AI is reshaping creative industries, and offer real-world lessons from their own experiences with both successful and failed campaigns. Topics include: maintaining brand consistency; the impact of AI on creativity; the importance of understanding your audience; learning from marketing mistakes; why authenticity drives success. Tune in for a conversation full of valuable takeaways to help you refine your brand and marketing approach.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliotts...LinkedIn: https://www.linkedin.com/in/iamericel...YouTube: https://www.youtube.com/@EricMElliott Instagram: https://www.instagram.com/ericmelliot...Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Paul Schmidt:Website: wecraftcreative.comInstagram: https://instagram.com/craftcreativeusaYoutube: https://www.youtube.com/@craftcreativeusaEmail: paul@wecraftcreative.comPhone: 843-804-9470Connect w/ Maximilian Pyle: Website:https://vipmarketing.com/ Instagram: https://instagram.com/vipmarketingusa Youtube: https://www.youtube.com/c/vipmarketingtv Email: maximilian@vipmarketing.com Phone: 877-220-8471Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In Episode 107 of Going Forward, Eric Elliott sits down with longtime creative partner and friend Paul Schmidt, President of Craft Creative, for an honest look at why most law firm advertising misses the mark. They explore the deeper issue of identity, the setbacks of generic branding, and how their own journey led to bold campaigns like VIP Marketing's “Let Us Cook.” Packed with insights for agencies, entrepreneurs, and law firm owners, this episode is a must-listen for anyone ready to rise above the noise.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/iamericelliott/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Paul Schmidt:Website: wecraftcreative.comInstagram: @craftcreativeusaYoutube: @craftcreativeusaEmail: paul@wecraftcreative.comPhone: 843-804-9470Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In this candid episode 106 of Going Forward, host Eric Elliott sits down with longtime Charleston TV journalist and author Raphael James to talk about what happens when life demands more than you're ready for and how telling the truth can set you free. They explore Raphael's experiences supporting family members through autism and dementia, and how those deeply personal moments led to his powerful book I Don't Want To Talk About It. Together, they unpack the stigma around men and emotional expression, the silent toll of caregiving, and why getting honest might be the bravest thing we can do. Topics include: navigating autism and dementia in the family; masculinity and mental health; lessons from grief, resilience, and love; why vulnerability leads to healing. This episode is a moving reminder that real strength often starts with a conversation.Connect w/ Eric Elliott:Website: https://ericelliott.com/Facebook: https://www.facebook.com/ericelliottspeakerLinkedIn: https://www.linkedin.com/in/iamericelliott/Instagram: https://www.instagram.com/ericmelliott/Twitter: https://twitter.com/EricMElliottTiktok: https://www.tiktok.com/@ericmelliottEmail: Eric@EricElliott.comText: 843-279-5843Connect w/ Raphael James:Book Available Here: https://books.by/raphael-jamesLinkedIn: https://www.linkedin.com/in/raphael-james-551a20b/Facebook: https://www.facebook.com/RaphaelJamesLive5News/Instagram: https://www.instagram.com/raphjames?igsh=MW1wcWhjMzlybmN1NA==Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.Also, as a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Going Forward is brought to you by VIP Marketing. VIP Marketing is a law firm marketing agency based in Charleston, SC. Our mission is to partner with our clients to make them the choice in their market, not just a choice. We're focused on helping them thrive in the digital age by providing a comprehensive suite of services specifically tailored to their needs including: digital marketing services such as SEO and PPC; brand strategy and identity design; website design and development; and premium video production. At VIP Marketing, we elevate the marketing presence of law firms, helping them stand out in competitive markets.
In this insightful PPC Live The Podcast episode, host Anu Adegbola welcomes industry powerhouse Navah Hopkins, Evangelist at Optmyzr and respected digital marketing strategist. Navah courageously shares her experience of accidentally spending $50,000 in just three days (a client's entire monthly budget) due to an ill-timed switch to max conversions bidding strategy combined with a significant budget increase.The conversation explores how Navah turned this potential disaster into a valuable learning experience by:Promptly identifying and addressing the issue with transparencyInvestigating invalid clicks that led to securing credits from GoogleDetermining that max conversions wasn't appropriate for legal clients, but max conversion value would beEstablishing stronger trust with the client by demonstrating accountability and expertiseBuilding relationships with in-house teams who can advocate for you during challengesThe episode reveals important lessons on failing gracefully, including:The importance of documenting concerns when testing risky strategiesWhy you should trust your instincts and advocate for what you know is rightHow to approach mistakes with clients (be the first to bring it up with solutions)The value of setting bidding floors and ceilings when using automationWhy AI should be treated as a partner rather than being delegated your strategic thinkingNavah leaves listeners with a powerful reminder to "give yourself grace" in an industry constantly disrupted by AI, privacy concerns, and economic shifts, while emphasising that failures aren't truly failures if they generate valuable learnings.00:00 Introduction and Guest Welcome04:03 Discussing Failures in PPC04:34 The $50,000 Mistake07:18 Turning the Situation Around10:10 Lessons Learned and Strategic Advice11:22 Communication and Client Relationships16:11 Valuing Your Service18:16 Technical Insights and Best Practices21:01 Mindset and Recovery23:21 Final Thoughts and Advice26:22 AI in Digital Marketing30:20 Conclusion and Where to Find NavahGet the full transcript on our Podcast Site.Follow Navah on LinkedIn, BlueSky, or OptmyzrBook a coaching call with AnuPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next PPC Live event is on June 26th in Leeds, UKFollow us on LinkedInFollow us on TwitterJoin our WhatsApp GroupSubscribe to our Newsletter
In episode 105 of Going Forward, host Eric Elliott sits down with trial attorney and law professor Sara Williams for an inspiring, candid conversation about purpose, perseverance, and building your reputation in the legal industry. From humble beginnings to becoming a nationally respected voice for young lawyers and women in law, Sara opens up about her journey, the challenges of navigating a male-dominated field, and the importance of discovering your authentic self in both life and career. Whether you're a law student, practicing attorney, or someone seeking motivation, this episode is packed with heartfelt insight, real talk, and the kind of wisdom that moves you forward.Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Sara Williams: Personal Website: https://sarawilliamsesq.com/Firm Website: https://shunnarah.com/attorney/sara-williams/#overview LinkedIn: https://www.linkedin.com/in/sara-williams-93b2a76/Facebook: https://www.facebook.com/sarawilliamsesq/ Instagram: https://www.instagram.com/sarawilliamsesq/?hl=en YouTube: https://www.youtube.com/channel/UC44lUj1BOXjXD1pDNV-Mphg iSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI.Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Brought to you by VIP Marketing: VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serving and delivering their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people and capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying.
In this solo episode of Going Forward, Eric Elliott dives into the critical importance of auditing your circle. As a business owner, the people around you can either lift you up or hold you back. Who's in your corner? Who truly has your best interest at heart? Eric breaks down why surrounding yourself with the right team—those who will climb the mountaintop with you—is essential for success. It's not just about loyalty; it's about having people who won't let you fail, who push you to make the best decisions for your company, your partners, and your team. #GoingForward #AuditYourCircle #LeadershipConnect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Brian Feroldi: Website: https://www.brianferoldi.com Read: "Why does the StockMarket Go Up" https://www.brianferoldi.com/book/ Instagram: https://www.instagram.com/brianferoldi/ LinkedIn: https://www.linkedin.com/in/brianferoldi/ Twitter: https://x.com/brianferoldi?mx=2 Facebook: https://www.facebook.com/brian.feroldiSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI.Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Brought to you by VIP Marketing:VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serving and delivering their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people and capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying.
In this episode of Going Forward, Eric Elliott welcomes Brian Feroldi, financial educator and investment expert, to discuss the power of financial literacy in business and investing. Brian shares his journey into investing, why understanding numbers is crucial, and how passion alone isn't enough to run a successful business.They also explore the financial pressures law firms face, including the Cash Conversion Cycle—revealing how rapid growth without the right strategy can harm a business. Whether you're an investor, entrepreneur, or business owner, this episode offers valuable insights to help you make smarter financial decisions.Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843Connect w/ Brian Feroldi: Website: https://www.brianferoldi.com Read: "Why does the StockMarket Go Up" https://www.brianferoldi.com/book/ Instagram: https://www.instagram.com/brianferoldi/ LinkedIn: https://www.linkedin.com/in/brianferoldi/ Twitter: https://x.com/brianferoldi?mx=2 Facebook: https://www.facebook.com/brian.feroldiSupercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI.Visithttps://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing.As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward!Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others.Brought to you by VIP Marketing:VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serving and delivering their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people and capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying.
In this episode of the Going Forward Podcast, we explore Mike Morse's inspiring journey from humble beginnings to becoming a prominent figure in the legal world. Mike shares how his passion for his firm and his deep connection to his community have been key to his success. Mike discusses the importance of staying community-focused, diversifying your business approach, and building strong foundations for long-term growth. Plus, Mike dives into his mission to empower young lawyers with his Fireproof principles, offering actionable insights for professionals at all stages of their careers. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Connect w/ Mike Morse: Website: 855mikewins.com Read Fireproof: https://www.fireproofperformance.com/ Instagram: @855mikewins LinkedIn: https://www.linkedin.com/company/mikemorselawfirm/ Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA #goingforward #goingforwardpodcast #lawfirmmarketing #mikemorse #ericelliott #fireproof
As 2024 comes to a close, we want to thank you for being part of the Going Forward Podcast. This year has been packed with thought-provoking conversations and powerful lessons from industry leaders and innovators. Your continued support means the world to us, and we're excited to bring you even more inspiration and actionable insights in the year ahead. Here's to moving forward together in 2025! Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
In this episode of Going Forward, Eric Elliott sits down with Harlan Schillinger, a trailblazer in the legal advertising industry and a trusted advisor to law firms nationwide. Harlan shares his decades of experience revolutionizing legal marketing, emphasizing the power of tracking, accountability, and putting clients first. We discuss the importance of measuring success beyond leads, building a strong firm culture, and adapting to the ever-evolving digital landscape. This conversation is essential for law firm leaders, marketers, and anyone looking to elevate their practice with integrity and innovation. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Connect w/ Harlan Schillinger: Website: https://www.harlanschillinger.com/ Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert LinkedIn: https://www.linkedin.com/in/harer54215/ Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA #goingforward #goingforwardpodcast #lawfirmmarketing #harlanschillinger #ericelliott
In this episode of Going Forward, Eric Elliott sits down with Brandon Dawson, founding member of Miller, Dawson, Siegel, and Ward—also known as the Thumbs Up Guys. Brandon talks about building a thriving law firm by prioritizing culture, trust, and client experience. He shares how his firm uses modern technology without losing the personal touch, ensures consistent communication with clients, and emphasizes the importance of giving back to the community. This conversation is packed with insights for law firm leaders, business owners, and anyone aiming to scale their organization with authenticity. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Connect w/ Brandon Dawson: Website: https://mdswlegal.com/ Instagram: https://www.instagram.com/bdawson84/ Facebook: https://www.facebook.com/MDSWlegal/ LinkedIn: https://www.linkedin.com/in/bdawson84/ Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
In this episode of the Going Forward podcast, Eric Elliott talks with personal injury attorney Jessica Tehlirian about the realities of personal injury law. Jessica discusses common misconceptions, the importance of integrity in the legal field, and how her experiences have shaped her approach to client care and community involvement. This conversation offers valuable lessons for anyone interested in the legal profession. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Connect w/ Jessica Tehlirian: Website: https://www.tlgaccidentattorneys.com/ Instagram: https://www.instagram.com/attorneyjessica/ Facebook: https://www.facebook.com/jessicatehlirian14224/ LinkedIn: https://www.linkedin.com/in/jessica-tehlirian-esq-mba-92074971/ Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO. Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO. Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients. Sponsors Experience the evolution of SE Ranking Try Optmyzr - Made by PPC people, for PPC people Follow Noah Follow Noah on LinkedIn Sterling Sky Join the SEO community Chapters 00:00 Trailer introduction 00:58 Introduction 02:18 Sponsors: SE Ranking & Optmyzr 06:42 Welcome Noah Learner 09:44 Defining Critical Thinking Skills 11:42 Challenges in Problem Solving 15:32 Importance of Structured Problem Definition 23:31 Data-Driven Decision Making 40:52 Aligning SEO Metrics with Business Goals 45:29 The Importance of Call Tracking 46:50 Understanding Attribution and Data Constraints 50:01 Prioritizing Tasks for Maximum Impact 51:47 Efficiency Through Automation 54:52 The Role of AI in Problem Solving 01:05:09 Critical Thinking in SEO 01:11:38 Building a Supportive SEO Community 01:15:17 Conclusion and Future Episodes
Show Notes:In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today's discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights.Joining Steffen, is Navah Hopkins, a brand evangelist at Optmyzr, an award-winning PPC management suite powered by AI and machine learning. Navah brings over 15 years of digital marketing expertise, having worked for major brands like WordStream and NSE Digital. As a passionate innovator and data-driven strategist, Navah offers key insights into how small businesses can navigate the ever-evolving world of digital marketing.What You'll Learn in Part 1: • What is Google PMAX and how it integrates various campaign types • Why 50+ conversions per 30-day period is essential for PMAX success • The importance of video content in PMAX campaigns • How small businesses with budgets under $10,000 can optimize their ad spend • The role of AI and machine learning in PPC and PMAX campaigns • Tips for balancing automated control with hands-on campaign management • Real-world examples of how small businesses can hit conversion goals with limited budgetsKey Takeaways: • PMAX simplifies campaign management but requires businesses to give up some control over budget allocation. • Success in PMAX relies heavily on having strong video assets and achieving a minimum of 50 conversions within 30 days. • Dynamic search ads and strategic secondary conversions can help small businesses with lower ad budgets compete effectively. • Understanding when to use broad match keywords and maximizing clicks with bid caps can help businesses scale their paid search campaigns.About Navah Hopkins:Navah Hopkins is a digital marketing expert and brand evangelist at Optmyzr, a leading PPC management platform. With a background in SEO, SEM, and content strategy, Navah has helped brands of all sizes achieve their advertising goals through innovative AI and automation strategies. In her role, she works closely with product, marketing, and customer success teams to deliver impactful insights and drive business success.Join Us for Part 2:In the next episode, we'll focus on how small businesses should approach advertising to be successful, the various channels available to them, and common pitfalls to avoid.To learn more about digital marketing for small businesses, visit Symphonic Digital or follow us on X (formerly Twitter) at @SymphonicHQ.
Title: Insider Secrets for Digital Marketing Success Part 2In this episode, join Steffen Horst and digital marketing expert Navar Hopkins in Part 2 of their insightful series on how small businesses can thrive through digital advertising. Discover the essential strategies for effective advertising, explore the latest ad channels like local service ads and DemandGen, and learn how to avoid common pitfalls. With over 15 years of experience, Navar shares her expertise on budget allocation, conversion tracking, and the importance of data-driven decision-making. Don't miss this opportunity to elevate your digital marketing game!On this episode, We'll talk about:Advertising Strategies: The importance of location targeting and time zone considerations when running ads, particularly in the U.S. market.Conversion Tracking: The significance of using Google Tag Manager for efficient tracking and how it can improve site speed and diagnostics.Primary vs. Secondary Conversions: Understanding the difference between primary conversions (which impact reporting and bidding) and secondary conversions (which do not) and how to manage expectations during periods of volatility.Micro Conversions: The suggestion to incorporate micro conversions if a business is struggling to reach the required number of conversions for effective ad performance.Community Engagement: Navar Hopkins shares ways to connect with her and learn more about PPC management through various platforms and groups.The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.
In episode 98 of Going Forward, Bill Biggs dives into the importance of leadership and culture in law firms, explaining how firms with strong leadership not only achieve better financial results but also improve client experience and team morale. In this episode we cover: the link between leadership and financial performance, challenges of leadership across generations, building a strong internal culture, and navigating the noise of modern consulting. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Connect w/ Bill Biggs: Website: https://www.lawfirmmasterplan.com/ LinkedIn: https://www.linkedin.com/in/billbiggslpdhp/ Instagram: https://www.instagram.com/culturebiggs/ Email: Biggs.William@gmail.com Phone: 979-219-1404 Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Negative Keyword for PMAX, YouTube Communities & More | Marketing O'Clock Episode 349 This Week on Marketing O'Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week. Thank you Optmyzr for sponsoring this week's show. Get a free trial of Optmyzr and get ready for BFCM. Learn More https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/
Jack Chambers-Ward and Mark Williams-Cook reunite in the Candour studio to discuss the early reactions to SearchGPT, the helpful content update might not be what you think and how robots.txt can interact with redirects to cause indexing confusion. Links and resources SE Ranking SearchGPT research Combined SearchGPT analysis on SEJ The helpful content update isn't what you think it is When robots.txt gets stuck in the middle of your redirects Sponsors Start your 14-day free trial of Optmyzr Book your personalised Optmyzr demo Get your free ticket for the live podcast in Brighton Chapters 00:00:00 - Intro 00:01:12 - Sponsor: Optmyzr 00:04:02 - Live podcast in Brighton on 2 Oct 2024 00:06:01 - Early reactions to SearchGPT 00:26:26 - The helpful content update was not what you think 00:37:03 - What happens when redirect URLs are blocked by robots.txt? 00:43:00 - SEO is heading towards a big change 00:45:17 - Outro
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. Key Takeaways:(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.(06:53) Why automation is crucial for small businesses with limited time and resources.(11:30) Simple, cost-effective ways for small businesses to integrate customer data.(20:01) Automation needs safeguards, and tools like Optmyzr offer PPC insurance for better campaigns.(21:34) Optmyzr helps advertisers control Google Ads with automations and safeguards to avoid costly mistakes.(26:56) ROAS alone won't ensure profit; linking data to profit margins with tools or scripts drives true PPC profitability.(30:38) AI works best with specific inputs; human-AI collaboration is powerful but requires effort.(33:26) Generative AI shortens consumer journeys, requiring generative engine optimization to capture informed customers.Resources Mentioned:Frederick Vallaeys - https://www.linkedin.com/in/frederickvallaeys/Optmyzr | LinkedIn - https://www.linkedin.com/company/optmyzr/Optmyzr | Website - https://www.optmyzr.comInsightful Links:https://www.wordstream.com/blog/ws/2016/05/16/competitive-advertisinghttps://neilpatel.com/blog/ppc-automation/https://www.flankmedia.com/blog/maximizing-your-paid-media-marketing-automationThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Dots Oyebolu interviews Navah Hopkins, Evangelist at Optmyzr. In this episode, Navah delves into the world of paid media innovation, sharing her extensive journey from aspiring high school English teacher to a marketing expert. She discusses the dynamic landscape of PPC, the importance of strategic budgeting, and the role of AI in transforming marketing tactics.Key Takeaways:(01:46) Navah's career journey from wanting to be a high school teacher to becoming a marketing expert.(02:28) The value of hands-on experience and the impact of starting a nonprofit.(06:38) How Optmyzr aggregates data from various ad sources like Bing and Yahoo Japan.(10:24) Insights from Optmyzr's study on smart bidding and match types.(11:16) The role of exact match in achieving better conversion rates and cost efficiency.(17:34) How AI is set to change PPC, focusing on tasks and ad platform engagement.(24:07) Importance of setting a realistic budget and understanding its potential variance.(29:50) Strategies for maintaining transparency and ethical reporting.Resources Mentioned:Navah Hopkins | LinkedIn: https://www.linkedin.com/in/navahhopkins/Optmyzr | LinkedIn: https://www.linkedin.com/company/optmyzr/Optmyzr | PPC Management Software Website: https://www.optmyzr.com/Insightful Links:Match-type and Bidding study: https://www.optmyzr.com/blog/optmyzr-study-broad-match-bidding/Ask the PPC column: https://www.searchenginejournal.com/category/paid-media/ask-ppc/Marketing Apprenticeship: https://searchengineland.com/digital-marketing-apprenticeship-dos-donts-388102Semrush Academy Course: https://www.semrush.com/academy/courses/competitor-analysis-with-semrush-course/Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
This week on Marketing O'Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad. Thank you Optmyzr for sponsoring this week's show! Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/
This week on Marketing O'Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won't be crumbling after all. Thank you Optmyzr for sponsoring this week's show! Optmyzr is the all-in-one paid search management platform for Google and Microsoft. Start your free trial. Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Or, browse 90+ interviews with digital marketing experts through PPC Town Hall. Town Hall - http://optmyzr.com/ppctownhall/?utm_source=sponsorship&utm_medium=referral&utm_campaign=marketingoclock Visit us at - https://marketingoclock.com/
In this episode of Digital Marketing Domination, host Jamil Zabaneh sits down with Fred Vallaeys, cofounder of Optmyzr and a key player in the development of Google Ads. Fred shares his journey at Google, insights into the evolution of digital marketing, and the importance of quality score in PPC campaigns. They also explore the role of automation and AI, along with future trends like Performance Max campaigns. Fred offers practical advice for small businesses looking to enhance their digital marketing strategies. Listen now on Spotify, Apple Podcasts, Amazon Music, and iHeartRadio. Be sure to subscribe and leave a rating!
Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Connect w/ George Sink: Website: https://www.sinklaw.com/ Facebook: https://www.facebook.com/georgesinklawfirm LinkedIn: https://www.linkedin.com/in/georgesink/ Youtube: https://www.youtube.com/@UCTx5A8YhL8SYPVD8zfwLB7w Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. In this episode of the Going Forward Podcast, we're joined by George Sink of George Sink P.A. Injury Lawyers. Mr. Sink shares key insights from his successful career in law and entrepreneurship, offering advice for upcoming lawyers and entrepreneurs. This conversation is a must-listen for anyone looking to make an impact in law and business. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Connect w/ George Sink: Website: https://www.sinklaw.com/ Facebook: https://www.facebook.com/georgesinklawfirm LinkedIn: https://www.linkedin.com/in/georgesink/ Youtube: https://www.youtube.com/@UCTx5A8YhL8SYPVD8zfwLB7w Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. In this episode of the Going Forward Podcast, we're joined by George Sink of George Sink P.A. Injury Lawyers. Mr. Sink shares key insights from his successful career in law and entrepreneurship, offering advice for upcoming lawyers and entrepreneurs. This conversation is a must-listen for anyone looking to make an impact in law and business. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Are you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies. Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges and opportunities in this space. Tune in now so you don't miss out on this opportunity to enhance your search campaign management! Episode Highlights: 00:00 - Coming up… 00:29 - Introduction About Our Guest: Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google's AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards' Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History. Connect with Frederick Vallaeys: ⏩ Twitter https://twitter.com/siliconvallaeys ⏩ Website https://www.optmyzr.com/ ⏩ Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335 Resource Links: ⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/) ⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with Kim Barrett: ⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett ⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/ ⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. ⏩ Subscribe to YouTube https://bit.ly/3ApZLpL ⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD ⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC ⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP ⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8 ⏩ Subscribe to Omny: https://bit.ly/3oLl8ipSee omnystudio.com/listener for privacy information.
This episode delves into the concept of immediate gratification in the professional realm, often termed as the 'DoorDash mentality'. We scrutinize the growing trend among young professionals to anticipate rapid career advancement and substantial salaries with minimal effort. Our discussion focuses on the realism of these expectations and the value of patience and hard work in one's career journey. Join us as we navigate through the complexities of aligning personal ambitions with realistic professional growth, offering insights for those aiming to ascend the career ladder thoughtfully and effectively. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast:https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Email: Eric@EricElliott.com Text: 843-279-5843 Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Thank you for joining us on this journey through 2023 with the Going Forward Podcast. We're truly grateful for your support and engagement. As we wrap up a year filled with inspiring conversations and invaluable insights from a diverse group of experts and entrepreneurs, we look forward to what the next year holds. Stay tuned for more in 2024! Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Welcome to the Going Forward Podcast! In this episode, join us for an insightful conversation with Chris Ronzio, the visionary founder of Trainual. Dive into the world of streamlined business processes and discover the transformative impact Trainual has on organizational clarity and efficiency. Chris shares valuable insights into how Trainual empowers companies to achieve unparalleled clarity in their operations, fostering a workplace culture that thrives on productivity. Explore the innovative features of Trainual, designed to revolutionize the way you manage and organize your team's processes. As a special treat for our listeners, sign up with the code GOINGFORWARD20 and enjoy an exclusive 20% discount on your first year with Trainual! Seize this opportunity to supercharge your operations and propel your business forward! Connect with Chris Ronzio: Website: https://www.trainual.com/ Trainual LinkedIn: https://www.linkedin.com/company/trainual/ Personal LinkedIn: https://www.linkedin.com/in/chrisronzio/ Instagram: https://www.instagram.com/trainual/ Personal Instagram: https://www.instagram.com/chrisronzio/ Facebook: https://www.facebook.com/trainual/ Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit https://hs.optmyzr.com/hs/vip to discover how Optmyzr can revolutionize your digital marketing. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch. co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Eric is also the host of Going Forward, a podcast moving conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it's served to the wrong audience? Generally speaking, you're wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Are you dabbling with generative AI or using it to gain a competitive advantage? Are you getting better at using AI or staying the same? If you're like some professionals I know, maybe you've gotten frustrated with only slight gains using AI, so you've moved on.I'll admit, I'm still just dabbling compared to my buddy Fred.Fred Vallaeys is one of the smartest dudes I know. His perspective on AI is inspiring and sure to get your wheels turning. But first, take a peek at Fred's resume! One of the first 500 employees at GoogleHe was on the team that acquired Urchin, the precursor to Google Analytics He was on the original Quality Score teamHe was one of the original 6 people who built the AdWords editorNow, he's the co-founder and CEO of Optmyzr and the author of 2 amazing books.Here's a look at the taste AI morsels we chew on in this episode:Practical ways to use Generative AI that you might be missing.How to ground the AI so it doesn't "hallucinate."Understanding the best LLMs and how they impact generative AI.How generative AI is different from Machine Learning.Embedding, vectors, and chain promptingReady to step up your AI game? I am!
Crush Your PPC Results with Optmyzr Fred Vallaeys, Optmyzr – The Sharkpreneur podcast with Seth Greene Episode 968 Fred Vallaeys Fred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision. Listen to this informative Sharkpreneur episode with Fred Vallaeys about crushing your PPC results using Optmyzr. Here are some of the beneficial topics covered on this week's show: - How Optmyzr aims to make PPC advertising more efficient and enjoyable for viewers. - Why people are concerned about the encroachment of automation and role of humans in PPC marketing. - How humans can serve as the PPC doctor, teacher, and pilot while working alongside automation. - Why businesses and entrepreneurs should target specific preferences and locations. - How it can be difficult to stay up to date with the fast pace of Google and Google Ads. Connect with Fred: Guest Contact Info Twitter @siliconvallaeys @Optmzr Facebook facebook.com/optmyzr LinkedIn linkedin.com/in/fredrickvallaeys linkedin.com/company/optmyzr Links Mentioned: optmyzr.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Crush Your PPC Results with OptmyzrFred Vallaeys, Optmyzr – The Sharkpreneur podcast with Seth Greene Episode 968 Fred VallaeysFred Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision. Listen to this informative Sharkpreneur episode with Fred Vallaeys about crushing your PPC results using Optmyzr.Here are some of the beneficial topics covered on this week's show:- How Optmyzr aims to make PPC advertising more efficient and enjoyable for viewers.- Why people are concerned about the encroachment of automation and role of humans in PPC marketing.- How humans can serve as the PPC doctor, teacher, and pilot while working alongside automation.- Why businesses and entrepreneurs should target specific preferences and locations.- How it can be difficult to stay up to date with the fast pace of Google and Google Ads. Connect with Fred:Guest Contact InfoTwitter @siliconvallaeys @OptmzrFacebook facebook.com/optmyzrLinkedIn linkedin.com/in/fredrickvallaeys linkedin.com/company/optmyzr Links Mentioned: optmyzr.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Going Forward, hosted by Eric Elliott, we welcome Brian Will, a Serial Entrepreneur, best-selling author, and an industry-leading Business and Sales Management Consultant. During the course of his career, Brian has created or co-created seven very successful companies in four different industries. These companies were worth over half a billion dollars at their peak. Today, Brian owns a growing chain of restaurants in the Atlanta area as well as an Insurance and Technology company based in Denver and a residential and commercial Real Estate business in Georgia and Florida. He also serves on the city council in his hometown of Alpharetta, Georgia. Formerly known as "The AdCast", Going Forward uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Connect w/ Brian Will: Website: https://brianwillmedia.com/ Youtube: https://www.youtube.com/@theforcemm Latest Book: https://www.amazon.com/Dropout-Multi-Millionaire-Business-Lessons-Education-ebook/dp/B093Y3BFCF Instagram: www.instagram.com/thedropoutmm Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Email: Eric@EricElliott.com Text: 843-279-5843 Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Formerly known as "The AdCast", Going Forward uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. Listen as Eric & Brian delve into turning negatives into positives, who can/can't be an entrepreneur, how crucial having a mentor is & how to find them, why the rich get richer, important concepts for authors to understand, Brian's latest book: "The Dropout Multi-Millionaire: 37 Business Lessons on How to Succeed in Business With No Money, No Education and No Clue", the most expensive thing in a restaurant, and a new perspective on setting goals. Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit Optmyzr.com/Go/VIP to discover how Optmyzr can revolutionize your digital marketing! Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serving and delivering their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people and capture their attention. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Welcome to the first episode of Going Forward, with Eric Elliott. Eric Elliott is a self-made entrepreneur and marketing expert with extensive experience crafting impactful brand narratives for clients across industries. He is the founder of VIP Marketing and Craft Creative. In 2009, Mr. Elliott started VIP Marketing with almost no resources. VIP now has a global team and is recognized as one of the top branding agencies in the USA by Clutch.co. He founded Craft Creative in 2015, a full-service video production company providing premium services to clients across the US. Mr. Elliott is the author of numerous articles and an active contributor to Entrepreneur Magazine, Forbes, and Medium. Recognized as a pillar of his community, the city of North Charleston established Eric Elliott Day to honor his name and legacy to inspire others to follow their dreams and positively impact the world. Formerly known as “The AdCast”, Going Forward uncovers extraordinary individuals creating a better working world. Join Eric as he delves into the personal journeys of visionaries, change-makers, and innovators. Experience Moving Conversations conversations with entrepreneurs and leaders that inspire, motivate, and challenge you to embrace possibility and make a difference. In this episode we welcome Michael Mogill to the show. Michael Mogill is an entrepreneur, author, and speaker known for his expertise in helping law firms and professional service providers grow through strategic marketing. As the founder and CEO of Crisp Video Group, he has revolutionized how law firms connect with their audience using compelling video content. Michael's book, "The Game Changing Attorney," offers practical advice on standing out and achieving success. He also hosts the Game Changers Summit, a renowned event that brings together industry leaders to share insights and strategies for growth. Through his work, Michael continues to empower businesses to reach new heights in the legal industry. Connect w/ Michael Mogill: Crisp: https://crisp.co/ Website: https://michaelmogill.com/ Book: https://tinyurl.com/3pk5sfp4 LinkedIn: https://www.linkedin.com/in/mogill/ Instagram: https://www.instagram.com/mogill/ Facebook: https://www.facebook.com/mogill/ Twitter: https://twitter.com/mogill Youtube: https://www.youtube.com/CrispVideoGroupAtlanta Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Email: Eric@EricElliott.com Text: 843-279-5843 Supercharge your online advertising campaigns with Optmyzr! Streamline management, optimize performance, and boost your ROI. Visit Optmyzr.com/Go/VIP to discover how Optmyzr can revolutionize your digital marketing Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system. https://www.optmyzr.com/ Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr's deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert's Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers. Optmyzr continues to expand its capabilities across multiple platforms, including Google, Microsoft, Amazon, and Facebook - expanding to other areas related to search marketing and eCommerce. A sought-after industry thought leader, Fred is a fixture on the marketing conference circuit and blazed new trails with online industry learning through Optmyz's bi-weekly PPC Town Hall web program. Journalists, writers, and podcasters routinely seek his industry insight and vision. His forthcoming second book entitled “Unlevel the Playing Field” (launching spring 2021) provides deep insight for marketers to beat the competition by mastering PPC automations, rather than being mastered BY automations. The book comes on the heels of his 2018 debut book “Digital Marketing in an AI World.” With operations on 4 continents, Optmyzr routinely earns industry accolades including multiple “Best PPC Management Suite” titles from the US Search Awards, UK Search Awards, and Canadian Search Awards. Outside of his life as a marketing/tech pioneer, Fred enjoys time with his family and honing his photography skills in his adopted hometown in Silicon Valley.
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