POPULARITY
This week, we continue our special edition of our "In Conversation" series! We've partnered with the Dayton Black Women's Film Festival as the media sponsor, spotlighting some of the incredible filmmakers who will be taking part in the events next month, May 15-18. Get your tickets! https://www.daytonbwff.org/ In this episode, we are chatting with Kailah Ware, founder and creative director of the SunnyBlu Creative Agency! Kailah shares her journey including her work with businesses and philanthropic organizations. She also shares her love for her hometown of Cincinnati, GOT, and what's next for her in her creative pursuits. (01:17) To check out more on Kailah and her work: https://sunnybluartagency.com/ We are available on all podcasting platforms but please follow, rate, and review us on Apple Podcasts and Spotify apps. We greatly appreciate the support! Follow us on social media: IG: @recappinpodcast Twitter: @recappinpodcast FB: ReCappin' with Delora and Ashley Contact us: Email: recappinpodcast@gmail.com
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she's here to share what's next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she's supported include Fruit of the Loom, Wendy's and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she's here to share what's next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she's supported include Fruit of the Loom, Wendy's and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Marketing today feels like an endless game of chasing trends, tweaking strategies, and trying to keep up with ever-changing algorithms. It's exhausting to pour time and energy into content that barely gets noticed while competitors seem to have it all figured out. The flood of tech tools promises to make things easier, yet often, they just add more confusion. And underneath it all, that nagging feeling creeps in—wondering if you're even doing it right or if everyone else just knows something you don't. Natan Verkhovsky is an elite energy coach with over 30 years of experience helping more than 15,000 individuals, from Olympic athletes to business professionals, optimize their mental, physical, and emotional performance. As the founder of Allura Creative Agency and host of the daily podcast Frequency of Abundance, now in its fourth season, he brings a unique blend of energy management, medical hypnotherapy, and high-performance coaching. His background includes working with Cirque du Soleil performers and national sports teams, giving him a distinctive perspective on peak performance and resilience. Today, Natan shares his insights on overcoming imposter syndrome, building meaningful business communities, and helping entrepreneurs amplify their message while staying true to their purpose. Stay tuned! Resources Allura Creative Agency: Attract. Engage. Delight. | "To the EVOLUTION of your BRAND!" Follow Nathan Verkhovsky on Facebook Connect with Nathan Verkhovsky on LinkedIn Follow Allura Creative Agency on YouTube
Katie Hooper is the CEO and cofounder of a creative brand studio, and she and her ALL-WOMEN executive team are doing something revolutionary! While leadership roles in the advertising and marketing industry have historically been male-dominated, Katie led an all-women-powered buyout of her company, Notorious111 (formerly HZDG), and is currently transitioning the agency to a new era of leadership. She and her colleagues are redefining what it means to create bold storytelling and innovative branding with clients in a way that champions inclusivity and fresh perspectives.In this fascinating conversation, we chat about:What it's like to be a visionary while also running the day-to-day -- meaning she is figuring things out as she goes AND also running the business side to keep things movingHer responsibilities related to steering the studio's creative vision, business strategy, and client relationships Her experience working with major brands like Ralph Lauren, Volkwagen, and the Washington NationalsHow she got into this field and moreContact Info:Katie Hooper - GuestKatie Hooper (LinkedIn)Notorious111Julie Berman - Hostwww.womenwithcooljobs.com@womencooljobs (Instagram)Julie Berman (LinkedIn)Send Julie a text!!------------------------------------------------------------------------------------------ I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020. If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️ https://www.buymeacoffee.com/julieberman Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much.
Welcome to episode 135. There's a quiet shift happening in the agency world - and today's episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an account manager. Carl Smith leads The Bureau, a community that connects and supports agency leaders. A former theater major, he ran his agency nGen Works for 12 years, experimenting with unconventional management. After attending a Bureau event in 2012, he saw the power of community and took over in 2016. Now, Carl helps leaders navigate the challenges of running an agency, ensuring no one feels alone. Through Slack, events, and collaborative programs, The Bureau fosters real connections and growth. When he's not building community, he's running, recording, or speaking about leading humans. In this episode, Carl shares with me: - Why staying small is becoming a competitive advantage - How agency leaders are managing burnout, uncertainty and shifting business models - How AI is accelerating workflow and value-based pricing - Why Gen Z is redefining what an agency is and why they're not calling it an agency at all - And what the future of account management looks like in this changing landscape If you're looking for community and connection in these changing times, do follow Carl Smith on LinkedIn and check out what the Bureau has to offer. Carl and the team are doing brilliant work to support agency leaders who not only want to stay ahead of the changes but feel less alone at the same time. https://www.linkedin.com/in/carl-w-smith/ https://bureauofdigital.com/event/leadership-love-portland-oregon If you're leading client relationships and want to keep developing as the landscape shifts, don't forget to sign up for my newsletter at https://www.accountmanagementskills.com I share practical client management tips, AI tools for the account management role, news about upcoming podcast episodes and you'll be the first to hear about trainings to help you stay confident as an account manager or agency leader.
Have you ever eaten something that ‘just meals good'?That's the premise of Panera's fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny's group creative director Peter Hughes and executive strategy director Geoff McHenry, along with Panera CMO Mark Shambura, for a behind-the-scenes look at Panera's first campaign since selecting the shop as its agency of record. The team shares stories from the original business pitch to the production of the new spots, all while highlighting the key components of the brand identity that they saw a need to preserve. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.This episode chats to three of the big winners: Mother, who took home Creative Agency of the Year, MG OMD which won Media Agency and Rapp which celebrated five awards with three golds: Performance Marketing Agency, New Business Leader and Customer Engagement Agency Leader.MG OMG's CEO Natalie Bell talked about the importance of an entrepreneurial spirit while Rapp's CMO Tracey Barber discussed how to protect employees from being poached after award wins. Mother's chief communications officer Tom Wong spoke about the importance of independence and the agency's triad of success: make the best work, have fun, and make a living not a killing.View all the winners here. Coming up in the Campaign calendar:Ad Net Zero Awards open for entries Hosted on Acast. See acast.com/privacy for more information.
Embark on an inspiring Entrepreneurial Journey with Parveen Dhupar, Founder and CEO of BTI Brand Innovations, in this captivating episode of The Proven Entrepreneur Show. Host Don Williams delves into Parveen's remarkable 25-year career, extracting invaluable Startup Success Lessons and insights on Building a Creative Agency.This episode is a masterclass in overcoming entrepreneurial burnout and achieving sustainable success. Parveen shares his experiences with Risk-Taking in Business, navigating the challenges of Work-Life Balance for Entrepreneurs, and the power of Goal-Setting for Success. Discover how he transformed BTI Brand Innovations from a $3 million to a $10 million agency, showcasing effective Business Growth Strategies.Gain unique perspectives on Branding and Marketing, Creative Agency Success, and Insights on Branding and Marketing Strategies. Parveen emphasizes the importance of Leadership and Storytelling in Business, demonstrating how Storytelling in Business and Experiential Marketing can drive growth.This isn't just a business story; it's a deeply personal narrative. Parveen opens up about Family-Driven Entrepreneurship, balancing personal and professional life, and the pivotal moments that shaped his path. Learn about Overcoming Burnout in Business, Lessons from Failure, and the significance of Purpose-Driven Leadership.For aspiring and seasoned entrepreneurs alike, this episode offers a treasure trove of knowledge, including:Entrepreneurship Mindset: Cultivating the right approach to business challengesCanadian Entrepreneurs: Success stories from the Canadian business landscape.Immigrant Success Stories: The drive and determination behind immigrant entrepreneurship.Mentorship and Goal-Setting: Practical tips for achieving your ambitions.Featured:Guest: Parveen Dhupar, Founder/CEO, BTI Brand InnovationsHost: Don Williams, The Proven Entrepreneur ShowEntity: BTI Brand Innovations: A fully integrated creative agency.Don't miss this opportunity to learn from a seasoned entrepreneur who has truly seen it all. Tune in for actionable strategies and heartfelt wisdom.
Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.
Send us a textWelcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!
Being a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you'll ever do. What are some of the biggest challenges today's creative agencies face? Execution falls flat, and “brand” continues to be hard to explain and internalize. In this Quick Hit, we reveal what to do about these challenges. Check out the full episode here
Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years. Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture). I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.
00:00 Introduction to Tom Conlin and North Street03:06 Family Background and Early Influences05:59 Navigating Color Blindness in Design09:00 The College Experience and Creative Awakening12:03 Early Career and Writing Journey15:05 Transitioning to Entrepreneurship17:59 Building Client Relationships and Retention20:58 Scaling the Business and Team Dynamics25:07 The Importance of Honest Feedback26:04 The Origin Story of North Street27:14 Navigating Change in the Creative Industry28:10 AI: Tools for Efficiency and Creativity30:17 The Future of Branding with AI32:00 Using AI as a Medium for Inspiration33:37 Concerns About AI and Content Authenticity39:04 The Challenge of Critical Thinking in the Digital Age40:10 Finding Balance in a Tech-Driven World41:05 Hiring for Values and Character45:20 Defining Success in Business
Calling all creative agency founders (or aspiring founders)
Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London. This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now. They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients. You can connect with Kate and Jonathan via LinkedIn: https://www.linkedin.com/in/kateeversole/ https://www.linkedin.com/in/jongwillim/ There were several resources and links mentioned in our recording: The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/ & their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/ Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/ Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf AI driven Video - Cires 21: https://www.cires21.com/ Text to speech leader - Eleven labs: https://elevenlabs.io/ Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/ Tool to reduce meetings - Loom: https://www.loom.com/
“I've always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships. Website: https://www.buildsmartbrands.com/ Facebook: https://www.facebook.com/kelli.binnings/ LinkedIn: https://www.linkedin.com/in/kellibinnings/ Instagram: https://www.instagram.com/buildsmartbrands/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
“I've always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships. Website: https://www.buildsmartbrands.com/ Facebook: https://www.facebook.com/kelli.binnings/ LinkedIn: https://www.linkedin.com/in/kellibinnings/ Instagram: https://www.instagram.com/buildsmartbrands/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
In this episode, I was lucky enough to interview Jon Wise, the founder and CEO of Jon Wise Creative (JWC). Jon started his childhood in suburban Atlanta, where his father ran a local software store. Jon recalls his earliest entrepreneurial endeavor at a community festival, selling “Tucker Rocks” to neighbors, which marked the beginning of his creative and business-minded spirit. After studying music in Boston and freelancing in event production, Jon leveraged his burgeoning Instagram presence to land significant opportunities, including a project with Ralph Lauren. These experiences culminated in the founding of JWC, where Jon brings a unique blend of personal branding and marketing expertise to his clients.Jon emphasized the power of personal branding in business. Reflecting on his decision to name his agency after himself, he highlighted the importance of authenticity and relationships in building trust with clients. Jon also provided insights for others hesitant to embrace personal branding, encouraging them to overcome self-doubt and focus on being genuine. He shared how JWC has evolved, including a pandemic pivot and a commitment to innovative content strategies. Join Jon Wise as he shares his journey from selling rocks to leading a thriving creative agency, offering insights on embracing change, building a personal brand, and fostering relationships in entrepreneurship in this episode of The First Customer!Guest Info:Jon Wise Creativehttp://jonwisecreative.comJon Wise's LinkedInhttps://www.linkedin.com/in/jon-wiseConnect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/
Points of Interest00:49 – 01:50 – Introduction to Ryan McNamara Marcel introduces Ryan McNamara, Head of Operations at Rise at Seven, and highlights his impressive journey from startup founder to agency leader.01:51 – 03:00 – Building Rise at Seven Ryan discusses the rapid growth of Rise at Seven, their creative-first, search-driven approach, and their international presence in the UK and US.04:21 – 05:40 – Defining Operational Leadership Ryan explains the challenges and responsibilities of operational leadership, emphasizing the importance of understanding finance, team dynamics, and business goals.08:11 – 09:20 – The Rise of Operations in Agencies The growing emphasis on operations and finance as key to agency survival is discussed, with insights on how agencies are adapting to a more competitive and demanding market.10:41 – 12:00 – Leveraging Personal Development Plans The importance of structured PDPs (Personal Development Plans) and appraisals to help team members see their growth trajectory and contribution to the business is explored.12:01 – 13:20 – Process vs. Flexibility Ryan explains the balance between setting processes for consistency and allowing flexibility for creativity and innovation within teams.13:21 – 14:50 – Managing Team Growth and Churn The challenge of managing team growth in alignment with business needs while mitigating churn and ensuring cultural fit is unpacked.17:21 – 18:40 – Balancing Risk and Innovation The discussion explores how agencies can manage operational risks without stifling creativity, enabling teams to focus on outcomes while maintaining flexibility in their processes.21:31 – 22:50 – Fostering Team Accountability Insights are shared on creating systems where every team member understands their role in driving the business forward and how their contributions impact overall performance.24:01 – 25:30 – The Evolving Role of Operations The conversation shifts to how operations professionals are becoming pivotal thought leaders, connecting finance, delivery, and team dynamics in modern agencies.25:31 – 26:50 – Challenges in Standardizing Processes Ryan discusses the difficulty of standardizing processes in a creative environment, where flexibility is often required to deliver exceptional outcomes.29:41 – 31:00 – Advice for Aspiring Operators Ryan offers advice for those stepping into operational roles, encouraging them to focus on outcomes, embrace adaptability, and prioritize team empowerment.Show NotesConnect with RyanLinkedInRise at SevenLove the PodcastLeave us a review here.
Fuse - The 15 minute PR, Marketing and Communications podcast
In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK's team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary. Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg's Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK's creative culture drives its mission to "shake the world. Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency. Connect with Gemma Moroney: LinkedIn: Gemma Moroney X: @_ghop_ Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel YouTube: @farzanabaduel6232 LinkedIn: Farzana Baduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.
In Episode #45, we're joined by Nolan Pascu, a trailblazing creative who made the bold decision to drop out of college and follow his passion. https://www.instagram.com/nolanpascu/ https://www.instagram.com/pascucreative/ https://pascucreative.com/ Today, Nolan works with the NFL, specializing in social live content capture, and he's previously honed his craft working for MLB. His journey is a testament to taking risks, trusting your instincts, and turning your creative skills into a successful career.Nolan opens up about the challenges of leaving a traditional path, his experiences working with major sports organizations, and how those roles shaped his approach to building a thriving creative agency.
Welcome to episode 128. This conversation is going to be particularly interesting for you if you're keen to develop your leadership skills. It's for you if you're currently in charge of the agency and leading the whole team OR you're leading an AM team within the agency - and you want to go from being a ‘good' leader to being a ‘great' leader. Founder of Navigate The Journey and author of ‘What If There's More?: Finding Significance Beyond Success', Traci Schubert Barrett shares actionable tips and advice on how to lead with purpose, navigate the complexities of scaling an agency, and foster authentic connections both with your team and your clients. Whether you're an agency owner grappling with leadership challenges or an account manager aspiring to step into a leadership role, this chat is packed with wisdom and practical takeaways to help you grow. You can connect with and find out more about Traci Barrett here: https://www.linkedin.com/in/tracischubertbarrett/ Book: https://a.co/d/184VveL Website: https://www.navigatethejourney.com https://www.tracischubertbarrett.com If you'd like to stay updated with more tips and resources to enhance your account management skills, be sure to sign up for our weekly newsletter at https://www.accountmanagementskills.com You'll receive updates about new podcast episodes, expert guest announcements, and information about training courses designed for creative agency account managers at all levels. Don't forget to subscribe to the podcast, leave us a review, and share this episode with a colleague who could benefit from these insights.
For additional resources for #eventprofs visit www.productionvaluematters.com This holiday season we're reviving some of our best episodes from 2024! In this episode, host Matthew Byrne interviews Fransiska Weckesser, CEO and co-founder of The Very Creative Firm in LA. With experience spanning from the Netherlands to Shanghai and now Hollywood, Fransiska shares insights on creative event production, client relationships, and maintaining artistic vision while meeting business objectives.
Today, we're joined by Chris Eichenseer, the visionary Founder of the creative agency Someoddpilot. Over the past 25 years, Chris has grown his agency from album cover designs to crafting cultural narratives for world-renowned brands like Pitchfork, Caterpillar, and Budweiser. He's also the driving force behind Public Works (https://publicworksgallery.com/), a contemporary art and design gallery, and Someoddpilot records (https://someoddpilotrecords.com/), focusing on providing electronic, ambient, experimental post-rock, and obscure music forms, making him a true pioneer in blending artistry with cultural impact. Credits: Host: Patrick Boggs truefictioncast@gmail.com Cohost: Norbert Yates truefictioncast@gmail.com Engineer/Cohost/: Marshall truefictioncast@gmail.com Amazing Voice in the show bumpers: Bobbie Ashley Bobbie's Amazing first album https://rb.gy/hfpluu Bobbie's second album (released on September 18th, 2023. https://www.amazon.com/music/player/albums/B0CFSBCC8J Bobbie's Books https://rb.gy/bjziju Intro and exit music artist: Jon Dacosta Song title: Funky Intro Spotify Link to a couple of Jon's projects: Cuba: https://open.spotify.com/artist/2SWNpmjhVyCCcHGb3ZUl0b?si=xuqPreLCSGakMyKeFbRDBQ Highland Reunion https://open.spotify.com/artist/2FkBd7GBKSINGFXediVPDy?si=NnPRxEXRRy-9PU5w_B1e0g
In this mega-sized episode of Two Pixels Off, your hosts Mike Janda and Brad Hussey dive deep into tools, platforms, and what really makes a creative project shine—hint: it's not just the software. From design tools like Photoshop, Affinity Designer, and Canva, to web platforms like WordPress and Wix Studio, we uncover what matters most in your creative journey. Spoiler: it's all about the Touch of the Master's Hand.
My guest this week is Dominik Heinrich, a visionary working at the intersection of design, AI technology, and human experience. As the co-founder of the Creative AI Academy, faculty member at Pratt Institute, and Head of Global Design at Coca-Cola Company, Dom brings a unique perspective on how AI is reshaping creativity and innovation.Dom's journey is fascinating—from his childhood in Germany drawing maps that would foreshadow his future global agency network, to driving innovation at McCann and MRM in NYC, to forming the Creative AI Academy. He has become a highly respected, influential voice in AI and design.What I loved about this conversation, was how Dom emphasized the importance of remaining curious, authentic, and most importantly, human in an increasingly AI-driven world.We explore everything from his early days as an entrepreneur and agency owner to his current mission of helping organizations and individuals navigate the transformation that AI brings to creative work. What emerges is not just a discussion about technology but a deeper reflection on how we can become better humans in an AI-enhanced future.Now over to Dom. Time stamps 00:00 Introduction 00:50 Meet Dominic Heinrich: A Visionary in AI and Design02:20 The Human Side of AI: Dom's Personal Journey03:54 Early Influences and Career Beginnings11:07 From Germany to New York: A Career Evolution13:20 Pioneering AI in Creativity and Design19:30 The Intersection of Roles: Coca-Cola, Creative AI Academy, and Pratt23:25 The Future of Creative Agencies in an AI-Driven World26:57 The Future of Agencies and Creativity27:41 AI Mind Shift and Critical Thinking28:22 Challenges in Creativity and Education33:31 The Role of AI in Human Behavior36:20 Preparing for a Rapidly Changing Future42:02 Personal Insights and Reflections42:07 Thoughts on AGI and Future Technologies44:49 Principles and Inspirations47:54 Managing Fears and Uncertainties51:22 Book Recommendations and Networking52:43 Final Thoughts and FarewellSocial Links Linkedin www.linkedin.com/in/domheinrichCreative AI Academy Links in the ShowBook AI 2041 Hosted on Acast. See acast.com/privacy for more information.
in this episode, éliou founders duda and cristy share their journey from running a miami-based creative agency to launching a luxury jewelry and lifestyle brand. with handmade products, celebrity endorsements, and a no-shortcuts attitude, the pair reveal their growth from side hustle to serious business—all while keeping operations fully in-house.
Big DREAM School - The Art, Science, and Soul of Rocking OUR World Doing Simple Things Each Day
In this enlightening episode, we welcome Rob Warren, author of "The Bitcoin Miners Almanac," to discuss the intricacies and innovations within the Bitcoin mining space. Rob shares his journey from running a creative agency in New Orleans to becoming a key figure in Bitcoin mining. He reflects on the human rights aspect of Bitcoin that initially drew him to the space and the supportive community he found, including DJ Val, our host.Rob explains the technical aspects of Bitcoin mining, breaking down complex concepts like hashing and proof of work in an accessible manner. He discusses the importance of energy consumption in Bitcoin mining, emphasizing that energy use is a feature, not a bug, and highlights how Bitcoin mining can drive innovation in energy production.The conversation explores the potential of Bitcoin mining to electrify remote villages, mitigate methane emissions, and stabilize power grids. Rob shares insights into how Bitcoin miners can act as flexible energy consumers, providing grid stability by turning off during peak demand times.We also delve into the socio-economic impacts of Bitcoin mining, such as job creation and providing opportunities in under-resourced areas. Rob discusses the potential for Bitcoin mining to support renewable energy projects and the future of home heating with Bitcoin miners.Throughout the episode, Rob emphasizes the diverse opportunities within the Bitcoin mining industry and encourages listeners to explore and contribute to this evolving space. Whether you're a newcomer or a seasoned Bitcoiner, this episode offers valuable insights into the dynamic world of Bitcoin mining.https://x.com/bikesandbitcoinhttps://www.amazon.com/Bitcoin-Miners-Almanac-Business-Everything/dp/B0D6QZ2QK2/
1033. Last year, Dragonfly Editorial had a "no AI" policy, but since then, they've been experimenting with the technology, and the policy has become more nuanced. President Samantha Enslen joins us to talk about what changed, what's working and what isn't, concerns, and how her employees feel about it.Visit Dragonfly Editorial.
Episode Notes:Guest Introduction: Marcel Petitpas, CEO and co-founder of Parakeeto, specializing in agency profitability optimization.Background: Marcel's journey from identifying a key gap in agency metrics to creating Parakeeto, which provides actionable data for agencies.Ideal Clients: Agencies in the digital and creative spaces, typically working on website and digital design projects and looking to optimize profitability.Organic Growth: Marcel's approach to audience building by partnering with industry influencers, rather than focusing on paid ads.Operational Insight: Parakeeto's framework simplifies understanding profitability, future planning, and project estimation, especially for agencies.Time Tracking & Team Engagement: Marcel shares effective strategies for implementing time tracking without frustrating team members.Big Goals: Parakeeto's vision of transitioning from consulting to software products to make profitability tools accessible for smaller agencies.Advice on Success: Marcel's belief in embracing discomfort and doing hard things for lasting growth and fulfillment.Key Questions(01:26) Tell us how you are where you are today, how you got where you are today.(02:13) Who is your ideal avatar.(03:04) Are there certain niches that you work within?(04:03) How do you get in front of your potential clients?(05:23) Do you still keep up with that strategy now?(05:52) What social media do you use?(07:16) What are some big goals that you guys have in the next year or two?(08:32) How would that affect your business?(09:41) What do you feel is the number one roadblock that's stopping you guys from reaching that goal?(10:53) In the introduction, we had talked about how you help people read those crazy numbers and to be able to interpret it easily. How do you help with that?(13:03) Is that the same framework that you use for helping with future planning and project estimations and stuff?(15:17) You had touched on it a bit, but do you have any advice or whatever on how to figure out if I should bill for my time or the value or something else?(18:59) And that framework or that pricing quadrant, that's different than your four-step agency flywheel system, correct?(21:26) Let's jump over to staff and time tracking and how to do it the right way that doesn't tick them off, and then maybe something more useful than time sheets. What do you got?(26:53) What's the best advice advice that you have ever received?(29:29) What's the best advice you've ever given?(30:00) We've touched on a bunch of things, but is there anything else that you wanted to touch on or circle back on?(31:11) Where can we learn more about you and what you do?(31:40) And what's your podcast name?Marcel Petitpashttps://parakeeto.comhttps://agencyprofitpodcast.simplecast.com/https://parakeeto.com/blog/the-agency-profitability-flywheel-marcel-petipas-episode-40/https://www.linkedin.com/in/marcelpetitpas/https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/https://parakeeto.com/toolkit/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co
“We try to help the sellers understand what the buyer's long-term vision is, what changes they expect to make, and over what period of time, because all of these things have implications on the business but also on emotions.” – Jonathan Baker The finer details of this episode:Overview of mergers and acquisitions (M&A) in the creative agency sector.Importance of preparation for agency owners considering M&A.Insights on valuation factors influencing agency sales.Discussion on the current M&A landscape and market trends.The significance of maintaining clean financial records for M&A readiness.Exploration of deal structures and their implications, including Employee Stock Ownership Plans (ESOPs).The role of agency owners post-acquisition and the need for clear communication with buyers.Timing considerations for initiating the M&A process.The impact of economic changes on agency valuations and buyer interest.Recommendations for agency owners to proactively prepare for potential sales. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletterDigital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddcConnect with Jonathan here: https://www.linkedin.com/in/jonathandavidbaker/Check out Punctuation here: https://punctuation.com/ Timestamps: Welcome to the Creative Agency Success Show (00:00:00)Introduction to the podcast's purpose and focus on agency owners looking to scale. Discussion on M&A Preparation (00:00:15)Insights from Jonathan Baker about the importance of preparation for mergers and acquisitions. M&A Landscape Insights (00:00:39)Hannah reflects on the evolving trends in the M&A landscape and its implications for clients. Importance of Understanding M&A (00:01:13)Discussion on how understanding the M&A process can aid clients in their decision-making. Preparation Equals Easier Transition (00:01:39)Jimmy emphasizes that being well-prepared leads to a smoother M&A process and better outcomes. Introduction of Jonathan Baker (00:02:52)Jonathan Baker shares his background and expertise in helping firms prepare for M&A. Jonathan's M&A Journey (00:04:07)Jonathan recounts his personal experience with M&A, highlighting its complexities and emotional aspects. Valuation Nuances in M&A (00:06:19)Discussion on non-financial factors influencing valuation in the M&A process. Timing for M&A Conversations (00:07:51)Jonathan advises when clients should start preparing for M&A, ideally 3-4 years in advance. Post-Sale Involvement (00:09:22)Exploration of the buyer's perspective on post-sale involvement and its implications for sellers. Preventative Maintenance in M&A (00:11:33)Strategies to help owners navigate the transition and maintain business integrity post-acquisition. Deal Structure Non-Negotiables (00:14:01)Jonathan outlines his strong recommendations against certain deal structures, particularly ESOPs. Understanding ESOP Risks (00:15:07)Discussion on the potential pitfalls of employee stock ownership plans (ESOPs) in M&A. Navigating ESOP to M&A (00:18:01)Jonathan shares the challenges and processes of transitioning from an ESOP to an M&A deal. Preparing for M&A (00:19:11)Advice on steps companies should take to prepare for a potential acquisition. Importance of Accurate Financials (00:21:20)Emphasis on maintaining clean financials to facilitate smoother due diligence during M&A. Understanding Accrual Basis Accounting (00:22:01)Importance of running financials on an accrual basis for effective M&A preparation. Trends in M&A Post-COVID (00:22:57)Discussion on inflated valuations post-COVID and current market dynamics affecting M&A. Current Market Conditions for Sellers (00:24:24)Analysis of the current M&A landscape and advice for potential sellers. The COVID Boom and M&A Opportunities (00:24:49)Reflections on the opportunities presented during the COVID boom for agencies. Fun Question About Brewery Towns (00:25:17)A light-hearted discussion on top microbrewery towns in the U.S. Cultural Significance of Local Breweries (00:26:26)Exploration of how local breweries reflect community identity and culture. Contacting Jonathan for M&A Insights (00:27:54)Information on how listeners can reach out for M&A advice and brewery recommendations. Conclusion of the Episode (00:28:05)Wrap-up of the episode and appreciation for Jonathan's insights on M&A.
Join us for an inspiring conversation with Trevor Lubiens, a dynamic creative who transitioned from the basketball courts of college coaching to the pulsating heart of Nashville's music scene, before founding his own innovative agency, Conflux Creative. Trevor's journey is a masterclass in adaptability and creativity, highlighting how his diverse experiences in music, graphic design, and leadership roles have shaped his unique approach to storytelling and marketing. Discover how Trevor navigated the challenges of the COVID-19 pandemic while serving as the Director of Worship, Arts, and Communication at a large church in Idaho, and learn about his passion for storytelling through impactful projects like the documentary "I'll Push You."We unlock the secrets to successful marketing with Trevor's insights on the art of storytelling and problem-solving, especially when it comes to marketing physical products. He shares invaluable advice on effective communication with video editors to craft compelling content and discusses the founding of Conflux Creative alongside his collaborator Abigail. Their collaboration underscores the importance of complementary skills, blending social media expertise with client relationship management to drive the agency's success. This conversation is a treasure trove of practical strategies for anyone looking to elevate their marketing efforts through creativity and entrepreneurship.Explore the dynamic world of professional content creation as Trevor outlines the differences between DIY projects and engaging a professional agency like Conflux Creative. From the agency's three-phase process of discovery, design, and delivery, to strategies for capturing shrinking attention spans, Trevor provides actionable insights for creating engaging content. With a versatile range of services in video, photography, branding, and graphic design, Conflux Creative is poised to help clients advance along their buyer's journey. Don't miss our exploration of how professional storytelling can transform your brand and captivate audiences in a competitive market.Resources Mentioned:Conflux Creative – Video and Photography AgencyTrevor's Instagram: @confluxcreativeBook: Red Rising Trilogy by Pierce BrownTools: Video editing software, iPhone for DIY filmingConnect with Trevor:Website: conflux-creative.comLinkedin: https://www.linkedin.com/company/conflux-creative/about/Instagram: https://www.instagram.com/conflux.creative/ Support the show
Semper Ads harnesses AI to drive digital success. In partnership with BriefLogic AI, Semper Ads is giving away 10 free custom creative briefs for the Beta release of their creative brief writing agent. Learn more at https://brieflogic.com/ Semper Ads City: Wilmington Address: 1007 N Orange Street Website: https://semperads.com
The Exit Plan: Mergers and Acquisitions for Creative Entrepreneurs
In this conversation, Ben Fitter-Harding shares his entrepreneurial journey, detailing the inception and growth of his first business, Cardboard Fish, a communications technology company. He discusses the challenges and successes of navigating the acquisition process, the emotional impact of selling a business, and the transition to his new venture, Dodgems and Floss, a creative agency. Ben reflects on the lessons learned throughout his journey and the importance of foresight in business planning. takeaways Ben started Cardboard Fish out of curiosity and experimentation. The rise of mobile technology significantly impacted their business model. Acquisition was a natural progression for the business as it matured. The M&A process was organized and facilitated by a specialist. Post-acquisition, the team experienced both growth and challenges. Ben transitioned to consulting after the sale, allowing for flexibility. The new venture, Dodgson and Floss, focuses on bespoke branding and design. Ben values the work-life balance more in his current role. He emphasizes the importance of understanding the exit process early. The journey has been fulfilling, with opportunities for personal growth. Connect with Barnaby on LinkedIn: https://www.linkedin.com/in/barnabycook/ Join The Exit Plan mailing list: http://eepurl.com/iC8sIY
Welcome back to THIS. with Shauna Griffiths! This episode, Breaking Down Creating Your Own Opportunities features Brett Essman, a Art Director and Creative Director in the Creative Agency world, who sports just the right amount of humble swagger as he leads in work, life, and in youth basketball. One of the things I love most about this episode is the #LeadershipAthlete in Brett that shines so brightly. He clearly leads his own team, agency, and clients with incredible resilience and commitment to the pursuit of optimal performance. In his "spare time" he transfers his skills and mindset to his son's basketball team. As you listen - you'll notice the business and basketball lessons overlap. Whether you're at work or on the field of play - the rules of the game are much the same. Tune-in to this episode to hear about: His DM that hooked me and created this episode opportunity Brett's career journey that is evidence of his innate drive to create his own opportunities What creating your own opportunities means to Brett His three rules of teamwork that apply to business AND youth basketball Shifting perspectives to take on the challenge Proactive problem solving that allows you to find solutions before clients know they exist Nostalgic chatter among two hoop heaps Words of wisdom from the guy who thought he may be working at a local Kinkos his whole life We hope you enjoy the episode and look forward to your feedback about it! Feel free to reach out to either of both of us directly on LinkedIn. #creative #agency #creativeagency #coaching #basketball #leadershipathlete #consulting #coaching #leadership #leader #opportunity
On this week's episode of the Free Thought Project Podcast, Jason and Matt sit down with Bess Byers, a dynamic entrepreneur and political advocate who's made waves in both the cannabis industry and the realm of free-market libertarianism. Bess founded Blaise Creative, a cannabis marketing agency, in 2017, where she specialized in social media, content creation, and communications for companies passionate about the plant, patients, and pesticide-free products. But her journey took a challenging turn when her views on COVID—views that have since been vindicated—led to her being shamed out of the industry. Fortunately, Bess bounced back and expanded her focus back into political work. She joined the team at Reason in 2021, where she contributes to their social media and vertical video efforts, advocating for free minds and free markets. Her powerful content has garnered millions of views and even caught the attention of members of Congress, the Senate, and international news outlets. In this episode, we delve into Bess's fascinating journey, from her early days in cannabis marketing to her impactful work at Reason. We explore the challenges she faced during the pandemic and how she has used her voice to stand up against the establishment narrative. One of the major topics we tackle is the Orwellian nature of our modern police state, exemplified by Bess's recent exposé for Reason Magazine on how your vehicle is spying on you. Your car is likely collecting and sending a treasure trove of private information to third parties, insurance companies, and other actors—all without your consent. We discuss the terrifying implications of this surveillance, why so many people seem indifferent to the invasion of their privacy, and, most importantly, how you can opt-out and reclaim your privacy. Join us for this thought-provoking conversation as we navigate the intersections of technology, privacy, and the ever-growing police state, and learn from Bess how to fight back against these encroachments on our freedom. (Length: 1:01:17) Bess on Twitter: https://x.com/BessByers Bess on Instagram: https://www.instagram.com/bessbyers Bess on TikTok: https://www.tiktok.com/@bessbyers/ Cannabess on Instagram: https://www.instagram.com/imcannabess/ Website: http://bessbyers.com/ Cannabess Website: https://imcannabess.com/ Bess's Creative Agency: https://blaisecreative.com/
In this episode of "The Truth In This Art," host Rob Lee converses with Flavia Zuñiga West, an arts educator and advocate from Los Angeles. Flavia, founder of the "Adding Voices" conference, shares her journey as an Afro-Latina and daughter of immigrants, emphasizing the importance of representation and community in the arts. They discuss the transformative power of art education, the challenges of predominantly white educational spaces, and the need for inclusive environments. Flavia highlights her commitment to social justice and anti-racism, advocating for equitable access and authentic community building in arts education.Episode Highlights:Flavia's Self-Introduction (00:01:46) Flavia shares her identity as a daughter of immigrants and her passion for art and education.Impact of the Student Leadership Diversity Conference (00:07:45) Flavia reflects on how attending a diversity conference shaped her understanding of identity and community.Museum Culture and Inclusion (00:14:28) Flavia talks about her internship at MoMA and the challenges of navigating predominantly white spaces.The Award Incident (00:17:12) Flavia shares a moment of receiving an award, highlighting the unexpected negativity she faced.Community Building through Conferences (00:22:05) Flavia talks about her conference, "Adding Voices," and the importance of community among art educators.Empowering Students through Creative Expression (00:30:26) Flavia describes how her students use art to express their views on social issues, fostering critical thinking.Art as a Vehicle for Change (00:37:15) Flavia highlights the necessity of respecting artistic techniques and the transformative power of art in education.Adding Voices Conference (00:43:03) Flavia introduces the "Adding Voices" conference, created to address social justice in arts education during the pandemic.Creating Inclusive Spaces (00:50:13) Flavia reflects on the necessity of prioritizing marginalized voices in educational discussions and practices.Final Thoughts on Balancing Roles (01:02:00) Rob and Flavia discuss the challenges of balancing multiple roles in life and the importance of community support.Key takeaways:1. Representation Matters: Seeing oneself reflected in the arts can empower and inspire marginalized communities.2. Community is Crucial: Building inclusive spaces fosters creativity and supports social justice.3. Mentorship is Key: Having diverse mentors can guide and challenge you constructively.4. Self-Care is Essential: Taking breaks and recharging helps maintain long-term creativity and passion.Websites and Socials:flaviazunigawest.comaddingvoices.comInstagram: flaviazw_hwartLinkedIn: Flavia S. Zuñiga-West
Greg Hahn is an advertising legend. From his bio:"Greg is the Co-founder and Chief Creative Officer of Mischief @ No Fixed Address. Greg is going to go rogue and move this missive to first person. I started Mischief because I wanted to create a place where people- both employees and clients- could come and do the best work of their lives, with less layers, pretense and other unnecessary complications. In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Recently Mischief was named 2023's Agency of the Year by Adweek, Agency of the Year for a second time by Adage in 2024, Creative Agency of the Year by Adage and one one of the 20 most creative companies by GQ. Previous to Mischief, Greg was the CCO of BBDO NY. During that time BBDO was recognized as the most awarded agency in the world by the Gunn Report. It was also named Agency of the Year at The One Show, ADC and The Webbys multiple times."Special Thanks to our Sponsor WeWork!With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrandSpecial ThanksThis episode is brought to you by our friends at Burst Creatine gummies. There are a bunch of creatine choices out there but they're not all safe and 3rd party tested.I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with. Leave dry scooping to the meatheads, it messes up your gut health anyway…Burst creatine gummies aren't made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there. Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery. They taste pretty good too. And since I can't have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level. Want to try them out? Just go to burstcreatine.com and order your first bag and get in the game. Support the Show.
My second conversation of the 50th interview celebration is with Jeff Burton podcaster, business owner, sports-lover, dad, + creative. Jeff + I met over ten years ago + immediately became friends over our love + curiosity for life + people. Our conversation takes various turns as we explore Jeff's journey to embracing who he truly is -- from Ted Lasso to Uber driving, + from allowing yourself to NOT be Mr. Positivity to rewriting stories from childhood to become proud + joyful to be YOU.Find Jeff:IG: byjeffburtonWebsite: 88 Creative AgencyFind me, + the episode, either audio or video, through my website www.gemmapuddy.com. I would greatly appreciate it, if you would share + like the episodes so that more people can be inspired. And remember you can always watch these conversations on my YouTube Channel. I am also incredibly excited to be taking one-on-one coaching clients. If you are craving to break through into a new way of thinking, feeling + living in the world + are interested in taking that journey with me, please visit my website, gemmapuddy.com, or DM me through any one of my channels. Sending all the love, light and vibrancy!Be sure to sign up for my newsletter at www.gemmapuddy.com, watch my videos on YouTube @vibrantlivingwithgemma, + follow me on IG @vibrantlivingwithgemma + @vibrantliving_conversations for my programs + more tips on living fully from your own power! Sending all the love, light + vibrancy!GemmaLIFE COACH. I am vibrant. I am worthy. I am free. I am me.
Send us a Text Message.Okay...talk about a WILD STORY all stemming from an innovative, newsworthy, timely idea.Tune in to this episode to learn how Soul Camp Creative had press knocking on their door all for an adult sleep-away summer camp—a revolutionary idea of the time!save $700 off the PR Mastermind and Course Community when you join by Aug. 22 - https://www.visibilityonpurpose.com/pitchpartyMichelle Garside is the Founder of Soul Camp Creative, a full-service Creative Agency devoted to working with ideas that change the world. Soul Camp specializes in creating authentic branding for mission-driven companies and personal brands. Michelle has been featured in TIME, Oprah Magazine, Travel and Leisure, Fitness, Women's Health, Good Morning America, ABC News, Parents, Fortune, Inc., and Forbes. She has spoken and lectured at NYU, Fairfield University, IIN Global, Milken Global and on Lincoln Center stages.Connect with Michelle: https://www.instagram.com/themichellegarside/https://www.instagram.com/soulcampcreative/Learn about Brand Authenticity & Differentiation and how press and publicity literally blew up Michelle's brand overnight. Start getting media features today, free video training: https://www.visibilityonpurpose.com/getfeatured Want the world to know your brand? The same mastermind & program that has gotten our clients on Entrepreneur, Business Insider, Forbes & more? Join the PR Mastermind Community–https://www.visibilityonpurpose.com/pitchparty Connect with us on and off the pod! Website: www.visibilityonpurpose.com Instagram: https://www.instagram.com/visibilityonpurpose/ Youtube: https://www.youtube.com/@visibilityonpurpose
How can we harness our infinite creative potential in everyday life? What role does failure play in building creative capacity? Grace Hawthorne is an entrepreneur, designer, educator, author, and artist. She's the founder and CEO of Paperpunk, an award-winning origami and Lego mashup. Grace is also an adjunct professor at the Stanford D School, where she teaches courses on creativity and failure, and leads groundbreaking research on creative capacity building. In this episode, Grace Hawthorne discusses the transformative power of creativity and how to make possibilities happen. She shares insights from her new book, highlighting the importance of starting, doing, and finishing projects. The conversation delves into the biases that prevent us from acting on our ideas and the value of experiential learning in cultivating creativity. Grace also touches on the impact of technology on creativity and the importance of maintaining agency in a rapidly evolving digital landscape.
Send us a Text Message.Picture this: a teenage passion turning into a global empire, complete with the rollercoaster of entrepreneurial highs and lows. In this episode, Octavia Gilmore, founder of Creative Juice, dishes on everything from bouncing back after a soul-crushing review to harnessing the power of AI to skyrocket her business. She spills the tea on the magic of a multicultural team, the real-deal challenges of scaling up, and how empathy and compassion are the secret sauce to leadership. Whether you're a startup dreamer or a seasoned CEO, Octavia's journey is packed with gold nuggets you won't want to miss.In this episode, you'll …Uncover the 3 game-changing steps to transform from a solo freelancer to a powerhouse business owner.Unlock the secrets of entrepreneurial resilience and learn how to bounce back stronger after setbacks.Explore innovative AI tools to transform your business processes and efficiency.This episode at a glance:[2:12] - Octavia shares her early passion for graphic design and launching Creative Juice at 23.[15:48] - Overcoming self-doubt and learning essential business concepts.[45:18] - Resilience in entrepreneurship: Learning from setbacks and negative reviews.[1:00:37] - Octavia's goal to inspire young black and brown entrepreneurs.[1:05:28] - Encouragement for female founders: Eliminating self-limiting beliefs and taking bold steps.Resources and Links mentioned in this episodeOctavia WarrenCreative JuiceChroma CreatorsFree Range ThinkingAI Tool Highlight: CHAT GPTJoin Female Founder SocietyYou might also likeExpand Your Reach: 8 Strategies for Niche-Bound BusinessesThe AI Blueprint Strategy for Female Entrepreneurs ReadyBoost AI Strategy FrameworkMore about the “My Good Woman” podcastMy Good Woman is a podcast for new and future female leaders, hosted by me, Dawn Andrews.I'm a happily married hockey mom, proud female leader, and founder and CEO of Free Range Thinking, where we turn founders into confident CEOs with strategic consulting and leadership training.Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world. We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company's growth, profit, and impact. If you liked what you heard, don't forget to follow along, so you never miss an episode. And befWant to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Ever feel paralyzed by the fear of hearing "no"? As a mother, wife, business owner or anything in between - women often hold themselves back from getting what they want for fear of rejection. The missed opportunity is enormous. That's why we dive deep in this episode with Marta Greca, CEO of Media the Creative Agency and mother of 7. As you would imagine, knowing boundaries, clearly communicating your asks strategically, and not taking no personally are all crucial to successfully manage a life as full as Marta's! That includes asks for business, for sharing household chores or for kids to pitch in! They're all asks that make a big impact on your life. Tune in to learn her secrets on: How to maintain a grounded sense of self instead of losing yourself to the identity of wife, mother or business owner (so easy to do!) Staying persistent without taking rejection personally and reaping the rewards later The strategy to refining your asks and staying curious so you get a “yes” Understanding the different ways people process requests to make your asks more successful Transforming your approach and results by thinking about the other person's perspective If you like what Marta had to say in this episode and want to learn more please find her at: instagram.com/martasauretgreca
Building a 7-Figure Niche Marketing Agency with Aaron Carpenter from Legendary Lion Creative Agency & Mental Health MarketingAaron Carpenter is the founder of Mental Health Marketing, a company that helps mental health professionals and organizations reach their target audience and make a positive impact. Aaron has first hand experience in how to do marketing which will help your business not only grow but also make a real difference for your customers and clients This episode you'll learn how to market your business the right way to create more value for your customers and clients by niching down as well as how to manage and scale remote teams. https://playbook.mentalhealthmarketing.com/https://www.legendarylion.com/New Episodes every Monday!www.stringcastmedia.com
Walk before you run! Steph Rodriguez, Founder of Coffee Socials – a Marketing & Creative Agency is sharing how she got started and also giving us some do's and don'ts in that industry. Timing is everything because she has successfully reunited with her ex and her dad, also..sharks..and also bras. Lol! Good ol' fashioned girl chat – enjoy Whiners!Buy your tickets: Adultish Whines Live Podcast Follow the Pod: instagram.com/adultishwhines/Follow your Host: instagram.com/paige_crutcher/Follow Steph: instagram.com/stephezinhoFollow Coffee Socials: instagram.com/coffeesocialsSteph's Website: stephezinho.comGo to https://betterhelp.com/adultish for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help #sponsoredUse code ADULTISH at adameve.com for 50% off, free gifts and free shipping.Use code AWCLUB at kingsofneon.com for 10% off a custom neon sign.
Leticia Britos Cavagnaro, Ph.D., is a scientist turned designer who has created and facilitated a wide range of learning experiences in design, creativity, and innovation at the Stanford d.school and beyond. Her creative methods include the use of emerging technologies to help people grow as self-directed, action-oriented, reflective, and responsible shapers of the future. She co-directs the University Innovation Fellows Program and is an adjunct professor at the Stanford School. Leticia has a PhD in developmental biology from Stanford University and is a former member of the Research in Education & Design Lab. Show Highlights Tips to avoid traumatic teaching where students learn in spite of what we do and create assignments ensure agency. Leveraging reflection is a Ruckus Maker super power to gain more depth. Experiment 4: to focus on who you really are when you're out there in the world. Fixed identities get in the way of learning. Explore the multiple identities or elements of identities out there. Fascinating questions to elevate the answers as the thing that is valued. The value of reflecting forward and technology infused with teaching and learning connection. 1st, 2nd, 3rd order consequences to the work you do. “Best to start small and sneaky. Ruckus Makers are change makers. It's hard. Instead of thinking when I have resources and when I have x, y, and z, I'll be able to do ABC, what do you have right now? How can you do something small? Actually, intentionally small, that is going to maximize your learning, allow you to learn something and challenge your assumptions. Going back full circle to the beginning of my story as a teacher, we have more levers to play and more control about things that we can experiment, that we think, just thinking about what is my sphere of influence and what can I do?” -Leticia Britos Cavagnaro Get the episode transcript here! Leticia's Resources & Contact Info: Linkedin Experiments in Reflection Riff | Sharpen your Reflective Skills with AI Read my latest book! Learn why the ABCs of powerful professional development™ work – Grow your skills by integrating more Authenticity, Belonging, and Challenge into your life and leadership. Read Mastermind: Unlocking Talent Within Every School Leader today! Apply to the Mastermind The mastermind is changing the landscape of professional development for school leaders. 100% of our members agree that the mastermind is the #1 way they grow their leadership skills. Apply to the mastermind today! How We Serve Leaders The School Leadership Scorecard™ Identify your highest leverage areas for growth this year in 10 -minutes or less. https://betterleadersbetterschools.com/scorecard Month-to-Month Principal Checklist As a principal with so much to do, you might be thinking, where do I even start? When you download The Principal Checklist you'll get 12-months of general tasks that every campus need to do Space to write your campus specific items. Space to reflect and not what worked as well as a space of what didn't work Go to https://betterleadersbetterschools.com/principal-checklist to download now. Ruckus Maker Mindset Tool™ The “secret” to peak performance is ot complicated. It's a plan on how to optimize the five fundamentals found in The Ruckus Maker Mindset Tool™. https://betterleadersbetterschools.com/mindset The Positive Spotlight Tool™ Energy flows to where attention goes! If you want to get more of what you want, when you want it as a school leader I have a tool for you… Download The Positive Spotlight Tool™ for free here: https://betterleadersbetterschools.com/positive The Ruckus Maker 8-Step Goal Setting Tool™ Are you ready to accomplish more? With less effort and in less time? When you download The Ruckus Maker 8-Step Goal Setting Tool™ I'll send you the tool and a short 8-minute coaching video that shows you how to work smarter, not harder…and create more value for your school campus. Download The Ruckus Maker 8-Step Goal Setting Tool™ for free at https://betterleadersbetterschools.com/goals SHOW SPONSORS: TEACHFX How much student talk happened today? When classrooms come alive with conversation, learning improves, students feel a sense of belonging, and teachers feel inspired. The TeachFX instructional coaching app gives teachers powerful insights into their student talk, student engagement, and classroom conversation. With TeachFX, teachers see how much student talk happened, the moments of students sharing their brilliance, and the questions that got students talking.Learn how to pilot TeachFX with your teachers. Visit: teachfx.com/betterleaders Quest Food Management Services Quest Food Management Services provides high-quality, scratch-made food in K-12 schools and universities across the country, prioritizing the health and wellness of students and elevating the cafeteria dining experience. Quest offers a full-service approach to their school partners, bringing 40 years of expertise through every stage of program development and nurturing a true sense of community through interactive events such as student food committees. For more information about Quest Food Management Services, www.questfms.com IXL IXL is the most widely used online learning and teaching platform for K to 12. Over 1 million teachers use IXL in their classrooms every day for one reason: They love it. Visit IXL.com to lead your school towards data-driven excellence today. Copyright © 2024 Twelve Practices LLC
Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ's Wholesale Club. We discussed all of this and more this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Sandy Greenberg After rising through the ranks at DMB&B, JWT, and FCB, Sandy Greenberg founded Terri & Sandy in 2010 with her long-term creative partner, Terri Meyer, with diversity and independence in its DNA. Named Ad Age's Best Small Agency in North America and ranked the EFFIE'S #1 Most Effective Independent Agency in the US, Terri & Sandy services an impressive client roster that includes iconic brands such as The Walt Disney Company, Freshpet, Nutella, and BJ's Wholesale Club. Sandy has been the creative firepower behind some of the most notable campaigns for brands like Oreo, Peeps, Planters, Disney, and Gerber, and her work has permeated popular culture — generating feature stories across Conan, CNN, The View, and more, and winning numerous industry awards including EFFIES, Clio's, and Webby's. From the Show What brand has made Sandy smile recently? “I'm going to share a brand I didn't expect to make me smile — Special K,” Sandy said, noting their recent cereal box featuring pregnant cookbook author Molly Baz. Connect with Terry on LinkedIn and the Terri and Sandy website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices
Happy Wednesday Heal Squad! Welcome back to part 2 of our conversation with Priscilla Presley the CEO and Co-Founder of the Creative Agency and Social Club Forward Female. In today's episode, we continue to learn about the building of Forward Female. Priscilla learned a crucial lesson early on - sometimes you need to let go of your original dream in order to find your real one. By examining the realities of her aspirations versus her deepest desires, she had the courage to pivot and embrace a new entrepreneurial path. This willingness to adapt, rather than rigidly clinging to a plan, would become the foundation for her future success. Priscilla and her co-founder Lauren started simply by wanting to better connect people but soon discovered unmet needs in the market that they could uniquely fill. Though they faced challenges along the way they never lost sight of the bigger picture. Priscilla emphasizes the importance of an open mindset, shedding expectations, and recognizing that even "failures" can lead to new opportunities. You will be sure to be captivated by Priscilla's story of redefining her dream, embracing the messy process of entrepreneurship, and creating a business that empowers women. Healers and Heal-Liners If you're holding on to something, but there are stipulations that you won't do - Then do you really want it or are you holding on to it for a different reason? Done is better than perfect. Don't be afraid of getting your kids out with you and involving them in your business. What you may see now as failures may come back as opportunities for success in the future. Learn More About Forward Female Forward Female Website: Forward Female Website Forward Female Instagram: @forwardfemale @hernextbigmove Join the Forward Female Social Club: https://theforwardfemale.mn.co/ HEAL SQUAD SOCIALS IG: https://www.instagram.com/healsquad/ TikTok: https://www.tiktok.com/@healsquadxmaria HEAL SQUAD RESOURCES: Heal Squad Website: https://www.healsquad.com/ Maria Menounos Website: https://www.mariamenounos.com My Curated Macy's Page: Shop my Macy's Wishlist OUAI: https://theouai.com/ use promo code: HEALSQUAD for 15% off Wonderful Pistachios: http://www.wonderfulpistachios.com/ Danger Coffee: https://dangercoffee.com/pages/mold-free-coffee?ref=healsquad ABOUT MARIA MENOUNOS: Emmy Award-winning journalist, TV personality, actress, 2x NYT best-selling author, former pro-wrestler and brain tumor survivor, Maria Menounos' passion is to see others heal and to get better in all areas of life. ABOUT HEAL SQUAD x MARIA MENOUNOS: A daily digital talk-show that brings you the world's leading healers, experts, and celebrities to share groundbreaking secrets and tips to getting better in all areas of life. DISCLAIMER: This Podcast and all related content ( published or distributed by or on behalf of Maria Menounos or Mariamenounos.com and healsquad.com ) is for informational purposes only and may include information that is general in nature and that is not specific to you. Any information or opinions provided by guest experts or hosts featured within website or on Company's Podcast are their own; not those of Maria Menounos or the Company. Accordingly, Maria Menounos and the Company cannot be responsible for any results or consequences or actions you may take based on such information or opinions. This podcast is presented for exploratory purposes only. Published content is not intended to be used for preventing, diagnosing, or treating a specific illness. If you have, or suspect you may have, a health-care emergency, please contact a qualified health care professional for treatment.