Podcasts about creative agencies

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Best podcasts about creative agencies

Latest podcast episodes about creative agencies

Creative Agency Account Manager Podcast
Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales

Creative Agency Account Manager Podcast

Play Episode Listen Later Jun 26, 2025 47:24


Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates. Here's what we covered in this episode: How Rise at Seven differentiates themselves from other agencies Why Laura and her client service team prioritise solving the client's biggest business challenge and how her team works with their internal craft and strategy team Laura also shares how the agency won over global clients and have extended their global footprint beyond the UK market to Europe and the US A walk through their proprietary AI-driven methodologies and tools they use to help get clients the demand or discoverability they want Laura's practical tips for what makes a superb account manager in this AI-driven world and how to build trust and relationship stickiness with your clients Do reach out to her on LinkedIn, if you're keen to learn more about how Rise At Seven is shaping global agency-client partnerships. And if you're curious about how AI can support account managers not only in retaining clients but also in growing global accounts – don't miss my upcoming live webinar on 10th July 2025. You can register here: https://us02web.zoom.us/meeting/register/HqfuUMsbSDu_qKpnhZhlEg

Creative Boom
161. No Shame, Big Goals: Scaling & Selling a Creative Agency with Emily Jeffrey-Barrett

Creative Boom

Play Episode Listen Later Jun 22, 2025 52:44


In this candid and energising conversation, our host, Katy Cowan, sits down with Emily Jeffrey-Barrett, founder of creative agency Among Equals, to mark its fifth anniversary. From launching in lockdown with nothing but patio furniture and ambition to opening a second office in Dubai, Emily shares the real story of building an agency entirely on her own terms. They talk openly about what it means to take up space as a woman in business: being talked over, underestimated, and navigating the exhausting tightrope between being "too much" and "not enough". In fact, they had to record the episode twice after having too much fun the first time around — which sparked a deeper conversation about likability, being taken seriously, and the narrow boxes women are still expected to fit into. We also hear about Among Equals' unique philosophy, its bold plans for the future (including an eventual sale), and what real disruption might actually look like in the creative industry. Funny, honest, and packed with insight — this is one to bookmark if you're dreaming of building something of your own. This season is proudly sponsored by the School of Communication Arts.

Remote Work Life Podcast
RWL240 From a Business of Two People to 100: Building a Remote Creative Agency

Remote Work Life Podcast

Play Episode Listen Later Jun 9, 2025 6:41 Transcription Available


Remote work isn't just surviving in creative industries—it's helping companies like Elephant Skin thrive on a global scale. Founded in 2017 by architect Henrik Driesen, this remote-first creative agency has transformed from two people with a vision to over 100 professionals operating across three continents. Their meteoric growth offers a compelling blueprint for building borderless businesses in specialized fields.The company's origin reveals its ethos perfectly. Named after a message on a post-it note—"develop your elephant skin, focus and keep moving forward"—the agency embraced resilience and perseverance as foundational values. These principles guided their expansion from a lean startup to a major player in architectural visualization, now serving clients like Hilton, Marriott, and Royal Caribbean across 30+ cities worldwide.Refer a Remote Work Expert As a Guest On The ShowClick here remoteworklife.io to subscribe to my free newsletter Connect on LinkedIn

Leaders Across America With Steve Acorn
119 | Simon Fraser | How to Build a Values-First Creative Agency

Leaders Across America With Steve Acorn

Play Episode Listen Later Jun 4, 2025 42:58


What do you do when the world shuts down 10 days after you launch your dream business?   In today's episode of the Leaders Across America podcast, Steve Acorn catches up with Simon Fraser, a standout leader in the Young Entrepreneurs Across America program back in 2013-2015, and now the founder of Headlamp Studios, a Utah-based video production company. Simon first joined YEAA as a student at Ohio State, running a $60K branch his rookie year and scaling to over $750K in sales as a GM. But this conversation is about what came next—and how he built a business (and a life) from the ground up.   Simon opens up about leaving his job at a video company in Charleston, moving across the country, and launching Headlamp just before the pandemic hit. He shares what it was like to go from freelance survival to leading a team of 15+ contractors, working with brands like Microsoft and Aspen Valley Hospital, and producing documentaries that light him up creatively. He also reflects on how the YEAA program gave him more than skills—it gave him the mindset to keep going when things got hard.   From sharing a Jeep Wrangler with his brother to building a values-first creative agency, Simon's story is packed with practical insight, honesty, and inspiration for anyone trying to create something meaningful on their own terms.   If you've enjoyed this episode of the Leaders Across America podcast, be sure to leave a review and subscribe today!   Enjoy! In This Episode You'll Learn: How Simon started over in a new city—and new industry—during COVID Why being scrappy early on taught him to lead with creativity, not ego How he scaled Headlamp Studios while staying true to his values Why entrepreneurship isn't about speed, but about staying in the game The surprising ways the YEAA program still shows up in Simon's business Why self-awareness might be the most important skill you gain in this program Why Simon chose flexibility and fulfillment over fast growth And much more… Guest Bio: Simon Fraser is the founder and CEO of Headlamp Studios, a creative video production company based in Utah. A graduate of the Young Entrepreneurs Across America program, Simon scaled his student painting business to over $240K before joining the YEAA team full-time. After a few years in commercial video, he launched Headlamp Studios in 2020, where he leads a team of contractors and creatives producing ads, brand films, and documentaries for clients like Microsoft, Firestone, and Aspen Valley Hospital. Simon's work has been featured in multiple film festivals, and his company is known for its grassroots, story-first approach.    Resources: YEAA Website Leaders Across America 100 | CEO Steve Acorn Tells His Story Connect with Simon on LinkedIn Headlamp-Studios.com  Disclaimer: The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of Leaders Across America podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.  

Not Real Art
ConCreates: How Ex-Cons Built a Successful Creative Agency

Not Real Art

Play Episode Listen Later Jun 3, 2025 77:27 Transcription Available


In this week's episode, host Scott “Sourdough” Power welcomes Vincent Bragg and Joe Michael Nickson, the co-founders of ConCreates, a creative agency that elevates the talents of individuals with criminal backgrounds. Vincent and Joe, both former inmates who met in prison, tell us how their lived experiences inspired them to challenge societal stereotypes surrounding incarceration and led to the founding of ConCreates. ConCreates connects currently and formerly incarcerated individuals—known as ConCreators—with established brands, like Meta and Google, seeking innovative perspectives. The agency aims to provide these individuals with meaningful work and fair compensation that matches their skill sets. A key aspect of their values is the belief that diversity benefits businesses and, more importantly, that it fosters creativity. Vincent and Joe discuss how their unique insights attract major corporate partners, allowing them to disrupt conventional marketing narratives with authentic stories.This episode explores how ConCreates empowers its ConCreators, demonstrating that creativity can emerge from adversity when the right conditions are present. Vincent and Joe's mission goes beyond generating ideas; it's about diversity of perspective and giving talented people a well-deserved second chance. Links mentioned in this episode:ArterialArthouseArtsvilleUSAConCreatesConCreates on FacebookConCreates on InstagramCrewest StudioFirst Friday ExhibitionsNOT REAL ARTNOT REAL ART PodcastRemote Video SeriesScott “Sourdough” PowerFor more information, please visit https://notrealart.com/concreates

Question Everything
The strategy behind the stir with Oliver McAteer, Partner at Mischief @ No Fixed Address

Question Everything

Play Episode Listen Later Jun 3, 2025 48:05 Transcription Available


Oliver McAteer shares Mischief's secrets to successful disruptive creative campaigns   Oliver McAteer is in the business of making brands unignorable. As Partner and Head of Development at Mischief @ No Fixed Address, he's helped shape one of the world's most talked-about and awarded creative agencies.   In this episode of Question Everything, Ollie gets candid about how Mischief arrives at their disruptive creative strategies, how agency culture fuels talked-about campaigns, and what it takes to get CMOs outside their comfort zone. From viral cheese pulls to deepfake diplomacy, he shares what it takes to earn attention and keep it.   What you'll learn in this episode:  What award Mischief has received means the most to Ollie Mischief's response when a spot was pulled from networks at the last minute How Mischief gets CMOs to trust that the stir is worth it How Mischief helped Chili's make its comeback  How Mischief's agency culture shapes their success The truth behind the rumor about presenting 24 briefs to Greg Hahn Mischief's approach to the pitch process Ollie's recent favorite non-Mischief campaign Who in the industry Ollie wants to grab a Coors Light with Resources:   See more about Mischief and RepresentUs “Dictators” campaign Ollie's recent favorite non-Mischief campaign from DoorDash Connect with Ollie on LinkedIn Learn more about Mischief on their website

Crypto Hipster Podcast
Helping Web3 Micro-Influencers and Small Creative Agencies Gain Massive Audiences, with Ryan Davis @ People First (Video)

Crypto Hipster Podcast

Play Episode Listen Later Jun 3, 2025 25:58


Ryan Davis is a digital pioneer and award-winning strategist at the intersection of politics, technology, and culture. Born on Maryland's Eastern Shore in 1982, he's been online since the dial-up era—launching a teen e-zine, organizing gaming nights, and volunteering for John McCain—all before finishing high school.He moved to NYC in 2000 to study theatre and political communications, working in both off-Broadway theatre and grassroots politics. In 2003, he joined Howard Dean's groundbreaking digital team, producing for Blog for America and organizing in 36 states.Since then, Ryan has led digital strategy for campaigns (Mark Green, Norman Siegel), advocacy groups, and startups. At Blue State Digital, he helped shape strategy for Obama 2012, Microsoft, and the marriage equality movement, co-founding the award-winning campaign The Four 2012.He co-founded Bushwick Digital in 2014, partnering with Alicia Keys on criminal justice reform, and in 2019, launched People First, the first influencer marketing firm in Democratic politics. The agency has since won top Reed and Pollie Awards and led major campaigns in the 2020 election and COVID vaccine rollout.Outside of work, Ryan co-hosts Out of Office: A Travel Podcast and the Influencer Impact podcast. He publishes The Month in Digital newsletter and splits his time between Latin America and Europe. He serves as Board Chair of MJV and advises ag-tech startup Calyx, bringing his strategic mind and love of storytelling to every project.

Crypto Hipster Podcast
Helping Web3 Micro-Influencers and Small Creative Agencies Gain Massive Audiences, with Ryan Davis @ People First (Audio)

Crypto Hipster Podcast

Play Episode Listen Later Jun 3, 2025 25:58


Ryan Davis is a digital pioneer and award-winning strategist at the intersection of politics, technology, and culture. Born on Maryland's Eastern Shore in 1982, he's been online since the dial-up era—launching a teen e-zine, organizing gaming nights, and volunteering for John McCain—all before finishing high school.He moved to NYC in 2000 to study theatre and political communications, working in both off-Broadway theatre and grassroots politics. In 2003, he joined Howard Dean's groundbreaking digital team, producing for Blog for America and organizing in 36 states.Since then, Ryan has led digital strategy for campaigns (Mark Green, Norman Siegel), advocacy groups, and startups. At Blue State Digital, he helped shape strategy for Obama 2012, Microsoft, and the marriage equality movement, co-founding the award-winning campaign The Four 2012.He co-founded Bushwick Digital in 2014, partnering with Alicia Keys on criminal justice reform, and in 2019, launched People First, the first influencer marketing firm in Democratic politics. The agency has since won top Reed and Pollie Awards and led major campaigns in the 2020 election and COVID vaccine rollout.Outside of work, Ryan co-hosts Out of Office: A Travel Podcast and the Influencer Impact podcast. He publishes The Month in Digital newsletter and splits his time between Latin America and Europe. He serves as Board Chair of MJV and advises ag-tech startup Calyx, bringing his strategic mind and love of storytelling to every project.

Focus on Women
S24 E238 Dani Dufresne - The Aux Co Creative Agency

Focus on Women

Play Episode Listen Later May 29, 2025 64:25


In this episode, we sit down with Emmy Award-winning Executive Producer Dani Dufresne to explore what it really takes to lead high-stakes creative campaigns across broadcast, digital, experiential, and branded content.With over 20 years of experience and a reputation as the behind-the-scenes powerhouse that agencies call when the pressure's on, Dani shares how she's redefining production through her company, The Aux Co. From scaling teams fast to executing premium work on lean budgets, Dani offers candid insight into creative problem-solving, agile production, and how to thrive in an ever-evolving industry.You can learn more about Dani and The Aux Co on her website. Be sure to follow her on Instagram to stay updated on her new projects!THE HIGH-EARNING WOMEN PODCASTThis podcast empowers high-earning women to make informed financial decisions and thrive.Listen on: Apple Podcasts SpotifySupport the showIf you would like to get involved with Focus On Women, you can review sponsorship and contribution options here, as well as become a member here.Remember to stay safe and keep your creative juices flowing!---Tech/Project Management Tools (*these are affiliate links)Buzzsprout*Airtable*17hats*ZoomPodcast Mic*

Rad Season Podcast - Action Sports and Adventure Show
Group Y Live: Adam Wilson Founder of D/CAL on Subcultures, Creativity and Building an Agency

Rad Season Podcast - Action Sports and Adventure Show

Play Episode Listen Later May 29, 2025 51:23


Adam Wilson is the CO-Founder, Head of Strategy and Creative at D/CALAdam Wilson shares his journey from the advertising world to founding his own agency, D/CAL. He emphasizes the importance of understanding subcultures over demographics in modern marketing, the evolution of digital marketing, and how his diverse team drives innovation. Adam discusses the challenges and rewards of building an agency that focuses on real-time audience insights and the creator economy, while also providing valuable advice for aspiring agency founders.Topics Covered: Understanding subcultures is crucial for effective marketingThe digital landscape transformationDiversity in agency teams fosters innovation and creativityReal-time audience insights vs traditional demographicsThe agency's success relies on understanding client needs and challenges.Working with Co-Founder Tony HawkAuthenticity in marketing leads to more resonant brand narrativesYou can follow what Adam Wilson is up to on LinkedInConnect with Adam:Website: dcalagency.com Email: info@dcalagency.comSocial Media: @dcalagencyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Creative Agency Account Manager Podcast
Why Account Management Deserves More Respect, with David C. Baker

Creative Agency Account Manager Podcast

Play Episode Listen Later May 27, 2025 54:10


Welcome to episode 138. If you're managing client relationships - or leading others who do - this episode is packed with practical advice. I'm joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Business of Expertise" and "Secret Tradecraft of Elite Advisors," and his latest book “Selling your professional services firm”. His insights have been featured in The New York Times, Wall Street Journal and numerous other publications. As the co-host of the popular "2Bobs" podcast, David regularly shares his expertise on agency management. With decades of experience working with marketing services firms, David brings unparalleled insights into the nuanced relationship between account management and project management - which makes him the perfect guest as we prepare for the third annual Account and Project Management event in Atlanta in September 2025. Here's just a handful of the things we covered: • Why growing the account is the primary role of an account manager - and why order-taking isn't enough (particularly now) • The healthy tension that needs to exist between AMs and PMs - and what happens when one person does both • Why strong account managers read the room - not just run the meeting • How to lead clients without being pushy - and why honesty is your best sales strategy • Practical tips for handovers, managing workload, and setting account managers up for success • And why account managers can - and should - lead the AI conversation within the agency David also shares thoughts on leadership, compensation, and the future of AM in an AI-driven world. If this conversation sparked ideas for how you can grow your client relationships, lead more confidently, and future-proof your role - then imagine what could happen if you gave yourself two days completely focused on it. Join us in Atlanta this 23rd and 24th of September for the AM/PM Conference - the only event created specifically for agency account and project managers. This isn't just another conference. It's where you'll: • Surround yourself with people who get it - fellow AMs and PMs facing the same pressures and expectations you are • Learn practical strategies to retain and grow client accounts, manage tricky situations, and improve delivery - without burning out • Discover exactly how other agencies are using AI to work smarter, automate the boring stuff, and deliver faster, better outcomes • Leave with fresh tools, frameworks, and real-world examples you can put into practice the very next day I'll be there, David C. Baker will be there, and we're also joined by Brett Harned - founder of the Digital PM Summit and author of Project Management for Humans. If you're serious about growing your career and elevating your role - this is where it happens. Visit https://www.punctuation.com for all the details and to grab your spot.

REBELREBEL the Podcast
Entrepreneurial Grit and Grace with special guests Tomer and Anastasia Arwas

REBELREBEL the Podcast

Play Episode Listen Later May 20, 2025 46:42 Transcription Available


“When you lose everything, you realise what you actually need to live a good life.” In this episode, Michael Dargie welcomes husband and wife duo Tomer and Anastasia, Ukrainian immigrants who rebuilt their lives and careers from scratch after arriving in Canada. As war displaced their lives, their response was bold: uproot, relocate, and start anew in a country where they knew no one. The conversation follows their incredible journey from fleeing conflict to becoming proud business owners in Calgary, Alberta. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. Tomer, a former industrial designer and seasoned entrepreneur, shares his struggles adjusting to a new economic and cultural landscape. He unpacks the grit it takes to pivot from success in one country to taking odd jobs in another, all while learning the language and regaining his confidence. Anastasia opens up about the personal toll of war, the strength required to adapt, and how she eventually found her voice through photography and design. Together, they launched Honest Agency—a branding and design firm dedicated to authentic storytelling and helping other businesses stand out. Their journey isn't just about survival. It's about choosing to thrive. From community support to inner resilience, this conversation is a lesson in what it means to live courageously and authentically. Their story is one of hope, not in spite of adversity, but because of how they chose to meet it. Quotable quotes “We had to start from zero. No money, no clients, no English. Just our skills and each other.” —Tomer “When you lose everything, you realise what you actually need to live a good life.” —Anastasia “Calgary embraced us before we even knew how to ask for help.” —Tomer “Being a creative is not a job—it's how we survive.” —Michael Dargie Episode highlights [00:03,000] The Beginning | Tomer and Anastasia introduce themselves and their journey from Ukraine to Canada. [00:08,500] Conflict and Decision | The couple shares what it was like living through the early days of the war. [00:15,300] Starting Over | Tomer talks about taking on any job he could find to get by. [00:21,100] Learning English | They explain their challenges in adapting to a new language and culture. [00:29,000] Finding Community | A breakthrough moment as they are embraced by local Calgary networks. [00:35,400] Honest Agency | The founding of their new design business in Canada. [00:43,000] Life Philosophy | Anastasia reflects on how war changed their values and goals. [00:51,200] Design Ethos | Tomer explains their approach to branding: “authenticity first.” [00:58,500] Advice for Creatives | The couple offers heartfelt advice to anyone starting from scratch. [01:05,000] Looking Forward | They share their dreams for the future in their new home. Links from the episode Generation Nomads IG (https://www.instagram.com/generationnomads/) Generation Nomads LI (https://www.linkedin.com/in/tomerarwas/) Generation Nomads (https://generationnomads.com) Ukraine Crisis Relief (https://www.redcross.ca) Calgary Immigrant Services (https://www.cisoc.net) Hosted by: Michael Dargie THEREBELREBELPODCAST.COM | LINKEDIN.COM Get Your Copy of Michael's Book: "BrandJitsu™: Move Your Brand From 'Meh' To Memorable" Indigo | Barnes & Noble | MichaelDargie.com

Show Your Business Who's Boss
Ep 246: Let's not mince words. AI is coming for your creative agency.

Show Your Business Who's Boss

Play Episode Listen Later May 15, 2025 25:26


Let's not sugarcoat it. AI is changing everything. And yes, it's already coming for your creative agency.But not everyone is at risk. Let's talk about what you need to do in order to protect yourself from AI and any other future tech disruptions. Tune into this episode to hear:What we can all learn from the rise of tools like Squarespace, Fiverr, and CanvaHow leaning in to the value of your process sets you apart The key skill that AI can never replicateThree essential steps to future-proof your creative businessResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

THE 505 PODCAST
155. The Brutal Truth About Building a Creative Agency in NYC ft. Shortstache & Chelstache

THE 505 PODCAST

Play Episode Listen Later May 7, 2025 86:36


Our 5 Positioning Tips to Land Bigger Clients (FREE Download):https://the505podcast.courses/5positioningtipsLearn the 6 Questions to ask on Every Discovery Call (FREE Download):https://the505podcast.courses/6questionsfordiscoverycallWhat's up, Rock Nation! Today we're joined by Garrett and Chelsea - The married creative duo behind Stache.Haus, a New York-based creative agency. A year ago, they left everything behind in LA, and moved across the country to launch a premium boutique agency in one of the most competitive cities in the world. In this episode, we break down what Instagram doesn't show you - the sleepless nights, financial pressure, and learning how to fight for your business and your relationship. If you're dreaming of launching your own agency one day, or just a creative wanting to learn how to work with bigger brands, this is the real behind-the-scenes of what it actually takes.Check out Garrett and Chelsea here:https://www.instagram.com/shortstache/?hl=enhttps://www.instagram.com/chelstache/?hl=enhttps://www.instagram.com/stache.haus/?hl=enSUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportThe Creator Pricing Guide - The No BS Guide to Pricing Your Creative ServicesCoupon Code: ROCKNATION10 gets you $10 off at checkout for the bouldershttps://courses.thecreatorcoach.com/pricing-guideJoin our Discord! https://discord.gg/xgEAzkqAvsCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKKG Presets Vol. 1https://www.kostasgarcia.com/store-1/p/kglightroompresetsKostas' Amazon Storefront:https://amzn.to/3GhId2515% OFF Prism Lens FX with code: KOSTAS15https://bit.ly/42sNdejChase's Totality LUT pack:https://www.chasealexanderfilm.com/color/totalitylutpackTimestamps: 0:00 - Trailer0:25 - Intro0:52 - One Handed Crack1:30 - Going all in on building an agency together2:23 - The chaos of quitting, moving, and planning a wedding3:51 - Dealing with NYC winter and emotional shock5:19 - What Garrett gave up to start Stache.Haus6:27 - Chelsea's struggle to gain respect in a male-dominated space7:59 - Why brand confusion is still a challenge8:55 - How inbound leads split between Shortstache and Stache.Haus10:58 - The moment they decided to launch the agency12:09 - What makes their agency different from traditional production houses14:25 - Agency frustrations: when bad ideas come from big budgets17:28 - Brutal truths about launching a business in NYC18:52 - Pressure, burnout, and financial fear21:55 - No separation between work and life23:20 - The cost of grinding 24/7 as a couple25:32 - “I didn't sign up for this”26:43 - Building structure through calendars and time blocking28:21 - Tools they use to run the business30:14 - Their biggest financial mistake: no runway31:50 - Emotional breaking point before the wedding33:36 - Learning to love each other under extreme stress35:25 - Becoming bulletproof through adversity36:43 - How they decide if a client is a good fit38:12 - Standing up to disrespectful clients41:18 - Dream team structure for the agency43:40 - The vision for a physical Stache.Haus location45:45 - How Chelsea wants to evolve her role47:08 - Garrett's goal to stop touching the camera50:00 - Why NYC accelerates brand relationships52:16 - Boots-on-the-ground strategy for brand deals54:51 - Creating campaigns that stand out from recap videos56:23 - Their exact brand deal workflow and process58:28 - Why every project starts with a phone call1:01:32 - How they quote and budget campaigns1:03:34 - Lessons learned from bad brand deals1:07:04 - Why trust and boundaries with clients matter1:10:25 - Advice for anyone starting a creative agencyIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

Honest UX Talks
#134 How to run a successful creative agency w/Hannah Carver

Honest UX Talks

Play Episode Listen Later May 7, 2025 32:13


Ioana and Hannah discuss This episode was recorded in partnership with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wix Studio.⁠⁠⁠⁠⁠In this episode: • How did you go from starting to freelance to having more offers than you could accept? • What questions do you ask potential clients to determine if you should work together?• Describe your process for starting new projects.• Tell me about your team and collaborators. Are they employees or external?• What roles are essential for a successful branding and web development agency?• What tools and technologies do you use?• How do you approach building websites?• What advice would you give someone considering a career in web design, starting a design agency, or a related design field?About the guest: Carver Agency websiteHannah's Linkedin profileHannah's InstagramCheck out these links:Join Anfi's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Job Search community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.Ioana's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AI Goodies Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enroll in Ioana's AI course ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"**AI-Powered UX Design: How to Elevate Your UX Career"**⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Interaction Design Foundation with a 25% discount.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠❓Next topic ideas:Submit your questions or feedback anonymously ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Links:

reCappin' with Delora & Ashley Podcast
In Conversation with Kailah Ware; Creative Director, SunnyBlu Creative Agency (DBWFF Edition)

reCappin' with Delora & Ashley Podcast

Play Episode Listen Later Apr 29, 2025 58:04


This week, we continue our special edition of our "In Conversation" series! We've partnered with the Dayton Black Women's Film Festival as the media sponsor, spotlighting some of the incredible filmmakers who will be taking part in the events next month, May 15-18. Get your tickets! https://www.daytonbwff.org/ In this episode, we are chatting with Kailah Ware, founder and creative director of the SunnyBlu Creative Agency! Kailah shares her journey including her work with businesses and philanthropic organizations. She also shares her love for her hometown of Cincinnati, GOT, and what's next for her in her creative pursuits. (01:17) To check out more on Kailah and her work: https://sunnybluartagency.com/ We are available on all podcasting platforms but please follow, rate, and review us on Apple Podcasts and Spotify apps. We greatly appreciate the support! Follow us on social media: IG: @recappinpodcast Twitter: @recappinpodcast FB: ReCappin' with Delora and Ashley Contact us: Email: recappinpodcast@gmail.com

The Agile World with Greg Kihlstrom
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella

The Agile World with Greg Kihlstrom

Play Episode Listen Later Apr 28, 2025 28:52


Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she's here to share what's next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she's supported include Fruit of the Loom, Wendy's and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Agile Brand with Greg Kihlstrom
#669: It's already time to start planning for the holiday shopping season with Carey Cockrum, Cella by Randstad Digital

The Agile Brand with Greg Kihlstrom

Play Episode Listen Later Apr 28, 2025 28:52


Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she's here to share what's next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she's supported include Fruit of the Loom, Wendy's and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1284: Allura Creative Agency: Squash Imposter Syndrome and Build Your Brand with Founder Natan Verkhovsky

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Apr 16, 2025 31:37


Marketing today feels like an endless game of chasing trends, tweaking strategies, and trying to keep up with ever-changing algorithms. It's exhausting to pour time and energy into content that barely gets noticed while competitors seem to have it all figured out. The flood of tech tools promises to make things easier, yet often, they just add more confusion. And underneath it all, that nagging feeling creeps in—wondering if you're even doing it right or if everyone else just knows something you don't. Natan Verkhovsky is an elite energy coach with over 30 years of experience helping more than 15,000 individuals, from Olympic athletes to business professionals, optimize their mental, physical, and emotional performance. As the founder of Allura Creative Agency and host of the daily podcast Frequency of Abundance, now in its fourth season, he brings a unique blend of energy management, medical hypnotherapy, and high-performance coaching. His background includes working with Cirque du Soleil performers and national sports teams, giving him a distinctive perspective on peak performance and resilience. Today, Natan shares his insights on overcoming imposter syndrome, building meaningful business communities, and helping entrepreneurs amplify their message while staying true to their purpose. Stay tuned! Resources Allura Creative Agency: Attract. Engage. Delight. | "To the EVOLUTION of your BRAND!" Follow Nathan Verkhovsky on Facebook Connect with Nathan Verkhovsky on LinkedIn Follow Allura Creative Agency on YouTube

Women with Cool Jobs
Creative-Brand-Studio Marketing CEO (Part of An All-Women Executive Team) Redefines Creative Agency Work, with Katie Hooper

Women with Cool Jobs

Play Episode Listen Later Apr 16, 2025 79:02


Katie Hooper is the CEO and cofounder of a creative brand studio, and she and her ALL-WOMEN executive team are doing something revolutionary! While leadership roles in the advertising and marketing industry have historically been male-dominated, Katie led an all-women-powered buyout of her company, Notorious111 (formerly HZDG), and is currently transitioning the agency to a new era of leadership. She and her colleagues are redefining what it means to create bold storytelling and innovative branding with clients in a way that champions inclusivity and fresh perspectives.In this fascinating conversation, we chat about:What it's like to be a visionary while also running the day-to-day -- meaning she is figuring things out as she goes AND also running the business side to keep things movingHer responsibilities related to steering the studio's creative vision, business strategy, and client relationships Her experience working with major brands like Ralph Lauren, Volkwagen, and the Washington NationalsHow she got into this field and moreContact Info:Katie Hooper - GuestKatie Hooper (LinkedIn)Notorious111Julie Berman - Hostwww.womenwithcooljobs.com@womencooljobs (Instagram)Julie Berman (LinkedIn)Send Julie a text!!------------------------------------------------------------------------------------------ I absolutely LOVE being the host and producer of "Women with Cool Jobs", where I interview women who have unique, trailblazing, and innovative careers. It has been such a blessing to share stories of incredible, inspiring women since I started in 2020. If you have benefitted from this work, or simply appreciate that I do it, please consider buying me a $5 coffee. ☕️ https://www.buymeacoffee.com/julieberman Thank you so much for supporting me -- whether by sharing an episode with a friend, attending a LIVE WWCJ event in Phoenix, connecting with me on Instagram @womencooljobs or LinkedIn, sending me a note on my website (www.womenwithcooljobs.com), or by buying me a coffee! It all means so much.

Creative Agency Account Manager Podcast
Smaller, Faster, More Human: The Future of Agencies, with Carl Smith

Creative Agency Account Manager Podcast

Play Episode Listen Later Apr 14, 2025 46:46


Welcome to episode 135. There's a quiet shift happening in the agency world - and today's episode gets right into it. More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. And that shift is changing everything, from how we use AI, to how we lead, to what it means to be an account manager. Carl Smith leads The Bureau, a community that connects and supports agency leaders. A former theater major, he ran his agency nGen Works for 12 years, experimenting with unconventional management. After attending a Bureau event in 2012, he saw the power of community and took over in 2016. Now, Carl helps leaders navigate the challenges of running an agency, ensuring no one feels alone. Through Slack, events, and collaborative programs, The Bureau fosters real connections and growth. When he's not building community, he's running, recording, or speaking about leading humans. In this episode, Carl shares with me: - Why staying small is becoming a competitive advantage - How agency leaders are managing burnout, uncertainty and shifting business models - How AI is accelerating workflow and value-based pricing - Why Gen Z is redefining what an agency is and why they're not calling it an agency at all - And what the future of account management looks like in this changing landscape If you're looking for community and connection in these changing times, do follow Carl Smith on LinkedIn and check out what the Bureau has to offer. Carl and the team are doing brilliant work to support agency leaders who not only want to stay ahead of the changes but feel less alone at the same time. https://www.linkedin.com/in/carl-w-smith/ https://bureauofdigital.com/event/leadership-love-portland-oregon If you're leading client relationships and want to keep developing as the landscape shifts, don't forget to sign up for my newsletter at https://www.accountmanagementskills.com I share practical client management tips, AI tools for the account management role, news about upcoming podcast episodes and you'll be the first to hear about trainings to help you stay confident as an account manager or agency leader.

Campaign Chemistry
Campaign Chemistry with Panera and 72AndSunny

Campaign Chemistry

Play Episode Listen Later Apr 11, 2025 29:23


Have you ever eaten something that ‘just meals good'?That's the premise of Panera's fun, new brand repositioning. The It Just Meals Good campaign marks a significant step in reintroducing and repositioning the fast-casual dining brand for modern audiences, especially Gen Z. In this episode of Campaign Chemistry, Campaign sits down with 72andSunny's group creative director Peter Hughes and executive strategy director Geoff McHenry, along with Panera CMO Mark Shambura, for a behind-the-scenes look at Panera's first campaign since selecting the shop as its agency of record. The team shares stories from the original business pitch to the production of the new spots, all while highlighting the key components of the brand identity that they saw a need to preserve. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

Campaign podcast
What happens to an agency after it wins an Agency of the Year award?

Campaign podcast

Play Episode Listen Later Apr 3, 2025 30:34


Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.This episode chats to three of the big winners: Mother, who took home Creative Agency of the Year, MG OMD which won Media Agency and Rapp which celebrated five awards with three golds: Performance Marketing Agency, New Business Leader and Customer Engagement Agency Leader.MG OMG's CEO Natalie Bell talked about the importance of an entrepreneurial spirit while Rapp's CMO Tracey Barber discussed how to protect employees from being poached after award wins. Mother's chief communications officer Tom Wong spoke about the importance of independence and the agency's triad of success: make the best work, have fun, and make a living not a killing.View all the winners here. Coming up in the Campaign calendar:Ad Net Zero Awards open for entries Hosted on Acast. See acast.com/privacy for more information.

The Proven Entrepreneur
From Burnout to Breakthrough: 25 Years of Entrepreneurial Success with Parveen Dhupar, Founder of BTI Brand Innovations

The Proven Entrepreneur

Play Episode Listen Later Mar 24, 2025 39:25


Embark on an inspiring Entrepreneurial Journey with Parveen Dhupar, Founder and CEO of BTI Brand Innovations, in this captivating episode of The Proven Entrepreneur Show. Host Don Williams delves into Parveen's remarkable 25-year career, extracting invaluable Startup Success Lessons and insights on Building a Creative Agency.This episode is a masterclass in overcoming entrepreneurial burnout and achieving sustainable success. Parveen shares his experiences with Risk-Taking in Business, navigating the challenges of Work-Life Balance for Entrepreneurs, and the power of Goal-Setting for Success. Discover how he transformed BTI Brand Innovations from a $3 million to a $10 million agency, showcasing effective Business Growth Strategies.Gain unique perspectives on Branding and Marketing, Creative Agency Success, and Insights on Branding and Marketing Strategies. Parveen emphasizes the importance of Leadership and Storytelling in Business, demonstrating how Storytelling in Business and Experiential Marketing can drive growth.This isn't just a business story; it's a deeply personal narrative. Parveen opens up about Family-Driven Entrepreneurship, balancing personal and professional life, and the pivotal moments that shaped his path. Learn about Overcoming Burnout in Business, Lessons from Failure, and the significance of Purpose-Driven Leadership.For aspiring and seasoned entrepreneurs alike, this episode offers a treasure trove of knowledge, including:Entrepreneurship Mindset: Cultivating the right approach to business challengesCanadian Entrepreneurs: Success stories from the Canadian business landscape.Immigrant Success Stories: The drive and determination behind immigrant entrepreneurship.Mentorship and Goal-Setting: Practical tips for achieving your ambitions.Featured:Guest: Parveen Dhupar, Founder/CEO, BTI Brand InnovationsHost: Don Williams, The Proven Entrepreneur ShowEntity: BTI Brand Innovations: A fully integrated creative agency.Don't miss this opportunity to learn from a seasoned entrepreneur who has truly seen it all. Tune in for actionable strategies and heartfelt wisdom.

The Agency Profit Podcast
Prove Your Value & Increase Retention, With Mari-Liis Vaher

The Agency Profit Podcast

Play Episode Listen Later Mar 19, 2025 41:04


Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

Showcasing the best people in paid media marketing
#EP177 - Building In-House Creative Agencies & Running Creative At Specsavers, Julia Arenson

Showcasing the best people in paid media marketing

Play Episode Listen Later Mar 12, 2025 31:57


Send us a textWelcome back to the marketing freaks podcast!This week I'm joined by Julia Arenson and we talk all things creative operations, building in-house agencies, running creative at Specsavers, agency vs in-house and a whole heap more. Throughout the episode Julia talks through her extensive experience of running creative operations, and details many of the lessons learnt along the way. If you enjoy this episode please do subscribe on your favourite podcast player!

Marketing Smarts
Quick Hits: The Challenges Facing Today's Creative Agencies and What to Do about Them

Marketing Smarts

Play Episode Listen Later Mar 5, 2025 21:18


Being a creative agency is always an adventure. There are so many challenges, but it can be some of the most rewarding work you'll ever do. What are some of the biggest challenges today's creative agencies face? Execution falls flat, and “brand” continues to be hard to explain and internalize. In this Quick Hit, we reveal what to do about these challenges. Check out the full episode here

The Learning Leader Show With Ryan Hawk
624: Chris Beresford-Hill - Writing Excellent Cold-Emails, Taking Responsibility of Your Career, Pushing Your Edges, Becoming Dave Matthews' Pen Pal, Building Culture, & Leading a Creative Agency

The Learning Leader Show With Ryan Hawk

Play Episode Listen Later Mar 3, 2025 64:33


Go to www.LearningLeader.com for full show notes This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,000 people around the world have the hustle and grit to deliver. www.InsightGlobal.com/LearningLeader Chris Beresford-Hill is the Worldwide Chief Creative Officer at BBDO. Previously he spent 2 years as North America President and CCO of Ogilvy, where he helped bring the agency and its clients a new level of relevance. He brought Workday to the Super Bowl, led the team that brought in the Verizon account, and one of the biggest Super Bowl campaigns ever, “Can't B Broken,” featuring Beyonce, and created the most celebrated Super Bowl campaign of 2024, the social & influencer lead "Michael CeraVe," for CeraVe. Chris and his teams have won every award for creativity and effectiveness many times over. He has been included in ADWEEK Best Creatives, the ADWEEK 100, and Business Insider's Most Creative People in Advertising. Notes: Cold Emails: Be specific in your praise and specific in your ask. The lame "Can I pick your brain" type emails get deleted and ignored because they aren't specific. You never need permission to take responsibility. Chris learned this from Ed Catmull's book Creativity Inc.… And he's embodied this his entire career. The people who build huge careers take ownership of their own and regularly solve problems and improve their clients' and colleagues' lives. Chris has done this since his early days as an intern. At any level taking on responsibility yourself, unasked, makes you stand out. Competence combined with insane follow-through. For some clients, it takes 50 ideas to get to the one that will work. Creating a culture where the team can share all of their bad ideas safely to get to the one great one. The creative process: Brain dump everything. Purge your brain of everything it has. When you think you're done, you're not. There's more. You have to get it all out. "A lot of creative people aren't fully aware of the process or the structure, they just feel it (Rick Rubin). "When you can see it lift off the page, you feel a sense of mastery over it." Chris's first Super Bowl commercial -- Emerald Nuts. He won it because he was both funny and added the fact that the product provided energy. Most people only covered one part, Chris did both. Push your edges - Chris is like Lionel Messi. He's always walking around in the office, asking questions, looking for ideas, being curious. Then he sees an opportunity and goes for it 100%. Chris has a standing reservation every week at the same restaurant where he meets with a mentor, mentee, or peer to deepen the important relationships in his life. That would be a good idea for us all to do. Chris was pen-pals with Dave Matthews for 8 years.  Chris saw that they recorded at Bearsville studios and wrote a letter to Dave there. He also said, "Show up with gifts." He gave Dave a Beatles Bootlegged album. A leader takes what comes and then turns it into an opportunity. The formula is Competence + Insane Follow-Through. How to build relationships: Meet with people in person. Get drunk with them. Do hard work with them. Go through something bad with them. Laugh with them. I got hired from my internship by cold calling Mark Cuban to get him to approve of using his name in an ad. The best ideas are often bad in their first moments, or massively wrong, and then someone flips it or unlocks it. You have to stay on things and play around. I made my first ad by going through a garbage can to learn how to write a script and sending a bunch of Budweiser scripts to my boss. The art of finding an idea on the edge of possible, and the value of going over your skis when on the cusp of greatness - having a stomach for it. I've told a lie to keep things moving on every great campaign I was part of. I learned the best lesson in leadership when we lost our biggest account (Accenture).  I put Danny Meyer's mentality into practice, and we took that moment to put the business and clients second and play for each other. Culture carried us. Culture is built by the stories we tell and the behaviors we highlight.  

The POZCAST: Career & Life Journeys with Adam Posner
Tom Conlon: Building a Successful Creative Agency from Scratch

The POZCAST: Career & Life Journeys with Adam Posner

Play Episode Listen Later Feb 14, 2025 50:22


00:00 Introduction to Tom Conlin and North Street03:06 Family Background and Early Influences05:59 Navigating Color Blindness in Design09:00 The College Experience and Creative Awakening12:03 Early Career and Writing Journey15:05 Transitioning to Entrepreneurship17:59 Building Client Relationships and Retention20:58 Scaling the Business and Team Dynamics25:07 The Importance of Honest Feedback26:04 The Origin Story of North Street27:14 Navigating Change in the Creative Industry28:10 AI: Tools for Efficiency and Creativity30:17 The Future of Branding with AI32:00 Using AI as a Medium for Inspiration33:37 Concerns About AI and Content Authenticity39:04 The Challenge of Critical Thinking in the Digital Age40:10 Finding Balance in a Tech-Driven World41:05 Hiring for Values and Character45:20 Defining Success in Business

Focus On Brand
In Conversation: Creative Agencies in 2025 — Trends, Advice, and What's Ahead with Casa Davka

Focus On Brand

Play Episode Listen Later Feb 12, 2025 49:35


Creative Agency Account Manager Podcast
How GenAI is transforming pharma marketing & healthcare communications

Creative Agency Account Manager Podcast

Play Episode Listen Later Feb 11, 2025 72:45


Welcome to episode 131. If you are a healthcare communications agency owner, or an account manager working in healthcare communications, and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode is for you. I'm joined in the studio by Jonathan Gwillim and Kate Eversole from PharmaBrands. They are the organisers of the upcoming Age of AI Europe event, which, if you're listening or watching this at the beginning of 2025, is happening on March 4th in London. This is Europe's leading conference in GenAI in healthcare marketing and it features expert speakers from companies like Google, AstraZeneca, Novartis, ITV, Novo, Nordisk, Boehringer, Ingelheim and many more. In this episode, Jonathan and Kate share of insights about how healthcare agencies and their clients are using GenAI right now. They also share how creative directors feel about Gen AI's impact on the industry, and Kate also shares practical steps you can take as an account manager to confidently embrace AI in your role and some tips for having conversations with your clients. You can connect with Kate and Jonathan via LinkedIn: https://www.linkedin.com/in/kateeversole/ https://www.linkedin.com/in/jongwillim/ There were several resources and links mentioned in our recording: The Age of AI event, March 4, London: https://www.pharmabrands.ca/age-of-ai-europe PharmaBrands report on AI literacy: https://cdn.prod.website-files.com/65b7dd23f5d4facb3c95fdf7/678e3106eb089ba6a175a282_AI%20Literacy%20Report_2025%20(3).pdf Free webinar on Gen AI 101 : https://www.pharmabrands.ca/webinar Klick and Guardrail reference: https://www.klick.com/news/ai-compliance-breakthrough-wins-klick-prize-results-signal-industry-trends Recommended newsletter from Klick on all things health marketing: https://www.klick.com/klickwire Syneos Health reference: https://pmsociety.org.uk/results/pm-society-digital-awards-2024-results/pm-society-digital-awards-2024-digital-agency-of-the-year/ & their trends report: https://www.syneoshealth.com/insights-hub/2025-health-trends Pfizer and Publicis reference: https://digiday.com/marketing/with-charlie-pfizer-is-building-a-new-generative-ai-platform-for-pharma-marketing/ Sanofi reference: https://www.forbes.com/sites/alexzhavoronkov/2023/06/21/sanofi-goes-all-in-on-ai/ Novo Nordisk reference: https://www.novonordisk.com/content/dam/nncorp/global/en/investors/irmaterial/cmd/2024/P10-Data-Science-and-AI.pdf AI driven Video - Cires 21: https://www.cires21.com/ Text to speech leader - Eleven labs: https://elevenlabs.io/ Great content on marketing AI - Marketing AI institute: https://www.marketingaiinstitute.com/ Tool to reduce meetings - Loom: https://www.loom.com/

The School for Humanity
#121 “Building Smart Brands with Kelli Binnings”

The School for Humanity

Play Episode Listen Later Jan 20, 2025 21:42


“I've always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships.    Website: https://www.buildsmartbrands.com/ Facebook: https://www.facebook.com/kelli.binnings/ LinkedIn: https://www.linkedin.com/in/kellibinnings/ Instagram: https://www.instagram.com/buildsmartbrands/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

The NTM Growth Marketing Podcast
#121 “Building Smart Brands with Kelli Binnings”

The NTM Growth Marketing Podcast

Play Episode Listen Later Jan 20, 2025 21:42


“I've always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships.    Website: https://www.buildsmartbrands.com/ Facebook: https://www.facebook.com/kelli.binnings/ LinkedIn: https://www.linkedin.com/in/kellibinnings/ Instagram: https://www.instagram.com/buildsmartbrands/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

The First Customer
The First Customer - Paving a Path from Rocks to a Dynamic Creative Agency with CEO Jon Wise

The First Customer

Play Episode Listen Later Jan 15, 2025 22:01 Transcription Available


In this episode, I was lucky enough to interview Jon Wise, the founder and CEO of Jon Wise Creative (JWC). Jon started his childhood in suburban Atlanta, where his father ran a local software store. Jon recalls his earliest entrepreneurial endeavor at a community festival, selling “Tucker Rocks” to neighbors, which marked the beginning of his creative and business-minded spirit. After studying music in Boston and freelancing in event production, Jon leveraged his burgeoning Instagram presence to land significant opportunities, including a project with Ralph Lauren. These experiences culminated in the founding of JWC, where Jon brings a unique blend of personal branding and marketing expertise to his clients.Jon emphasized the power of personal branding in business. Reflecting on his decision to name his agency after himself, he highlighted the importance of authenticity and relationships in building trust with clients. Jon also provided insights for others hesitant to embrace personal branding, encouraging them to overcome self-doubt and focus on being genuine. He shared how JWC has evolved, including a pandemic pivot and a commitment to innovative content strategies. Join Jon Wise as he shares his journey from selling rocks to leading a thriving creative agency, offering insights on embracing change, building a personal brand, and fostering relationships in entrepreneurship in this episode of The First Customer!Guest Info:Jon Wise Creativehttp://jonwisecreative.comJon Wise's LinkedInhttps://www.linkedin.com/in/jon-wiseConnect with Jay on LinkedInhttps://www.linkedin.com/in/jayaigner/The First Customer Youtube Channelhttps://www.youtube.com/@thefirstcustomerpodcastThe First Customer podcast websitehttps://www.firstcustomerpodcast.comFollow The First Customer on LinkedInhttp://www.linkedin.com/company/the-first-customer-podcast/

The Agency Profit Podcast
Lessons From the Operations Trenches, with Ryan McNamara

The Agency Profit Podcast

Play Episode Listen Later Jan 8, 2025 44:49


Points of Interest00:49 – 01:50 – Introduction to Ryan McNamara Marcel introduces Ryan McNamara, Head of Operations at Rise at Seven, and highlights his impressive journey from startup founder to agency leader.01:51 – 03:00 – Building Rise at Seven Ryan discusses the rapid growth of Rise at Seven, their creative-first, search-driven approach, and their international presence in the UK and US.04:21 – 05:40 – Defining Operational Leadership Ryan explains the challenges and responsibilities of operational leadership, emphasizing the importance of understanding finance, team dynamics, and business goals.08:11 – 09:20 – The Rise of Operations in Agencies The growing emphasis on operations and finance as key to agency survival is discussed, with insights on how agencies are adapting to a more competitive and demanding market.10:41 – 12:00 – Leveraging Personal Development Plans The importance of structured PDPs (Personal Development Plans) and appraisals to help team members see their growth trajectory and contribution to the business is explored.12:01 – 13:20 – Process vs. Flexibility Ryan explains the balance between setting processes for consistency and allowing flexibility for creativity and innovation within teams.13:21 – 14:50 – Managing Team Growth and Churn The challenge of managing team growth in alignment with business needs while mitigating churn and ensuring cultural fit is unpacked.17:21 – 18:40 – Balancing Risk and Innovation The discussion explores how agencies can manage operational risks without stifling creativity, enabling teams to focus on outcomes while maintaining flexibility in their processes.21:31 – 22:50 – Fostering Team Accountability Insights are shared on creating systems where every team member understands their role in driving the business forward and how their contributions impact overall performance.24:01 – 25:30 – The Evolving Role of Operations The conversation shifts to how operations professionals are becoming pivotal thought leaders, connecting finance, delivery, and team dynamics in modern agencies.25:31 – 26:50 – Challenges in Standardizing Processes Ryan discusses the difficulty of standardizing processes in a creative environment, where flexibility is often required to deliver exceptional outcomes.29:41 – 31:00 – Advice for Aspiring Operators Ryan offers advice for those stepping into operational roles, encouraging them to focus on outcomes, embrace adaptability, and prioritize team empowerment.Show NotesConnect with RyanLinkedInRise at SevenLove the PodcastLeave us a review here.

Fuse - The 15 minute PR, Marketing and Communications podcast
Shaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma Moroney

Fuse - The 15 minute PR, Marketing and Communications podcast

Play Episode Listen Later Jan 8, 2025 71:44


In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK's team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary. Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg's Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK's creative culture drives its mission to "shake the world. Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency. Connect with Gemma Moroney: LinkedIn: Gemma Moroney X: @_ghop_ Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel YouTube:  @farzanabaduel6232  LinkedIn: Farzana Baduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

The MVP Podcast
Dropping out of College to Start a Creative Agency || Nolan Pascu || Episode #45

The MVP Podcast

Play Episode Listen Later Jan 6, 2025 76:14


In Episode #45, we're joined by Nolan Pascu, a trailblazing creative who made the bold decision to drop out of college and follow his passion. https://www.instagram.com/nolanpascu/ https://www.instagram.com/pascucreative/ https://pascucreative.com/ Today, Nolan works with the NFL, specializing in social live content capture, and he's previously honed his craft working for MLB. His journey is a testament to taking risks, trusting your instincts, and turning your creative skills into a successful career.Nolan opens up about the challenges of leaving a traditional path, his experiences working with major sports organizations, and how those roles shaped his approach to building a thriving creative agency.

Creative Agency Account Manager Podcast
How to be a leader people want to follow, with Traci Schubert Barrett

Creative Agency Account Manager Podcast

Play Episode Listen Later Dec 31, 2024 51:11


Welcome to episode 128. This conversation is going to be particularly interesting for you if you're keen to develop your leadership skills. It's for you if you're currently in charge of the agency and leading the whole team OR you're leading an AM team within the agency - and you want to go from being a ‘good' leader to being a ‘great' leader. Founder of Navigate The Journey and author of ‘What If There's More?: Finding Significance Beyond Success', Traci Schubert Barrett shares actionable tips and advice on how to lead with purpose, navigate the complexities of scaling an agency, and foster authentic connections both with your team and your clients. Whether you're an agency owner grappling with leadership challenges or an account manager aspiring to step into a leadership role, this chat is packed with wisdom and practical takeaways to help you grow. You can connect with and find out more about Traci Barrett here: https://www.linkedin.com/in/tracischubertbarrett/ Book: https://a.co/d/184VveL Website: https://www.navigatethejourney.com https://www.tracischubertbarrett.com If you'd like to stay updated with more tips and resources to enhance your account management skills, be sure to sign up for our weekly newsletter at https://www.accountmanagementskills.com You'll receive updates about new podcast episodes, expert guest announcements, and information about training courses designed for creative agency account managers at all levels. Don't forget to subscribe to the podcast, leave us a review, and share this episode with a colleague who could benefit from these insights.

True Fiction Podcast
True Fiction Talk with Creative Agency Founder Chris Eichenseer

True Fiction Podcast

Play Episode Listen Later Dec 20, 2024 38:24


Today, we're joined by Chris Eichenseer, the visionary Founder of the creative agency Someoddpilot. Over the past 25 years, Chris has grown his agency from album cover designs to crafting cultural narratives for world-renowned brands like Pitchfork, Caterpillar, and Budweiser. He's also the driving force behind Public Works (https://publicworksgallery.com/), a contemporary art and design gallery, and Someoddpilot records (https://someoddpilotrecords.com/), focusing on providing electronic, ambient, experimental post-rock, and obscure music forms, making him a true pioneer in blending artistry with cultural impact. Credits: Host: Patrick Boggs truefictioncast@gmail.com Cohost: Norbert Yates truefictioncast@gmail.com Engineer/Cohost/: Marshall truefictioncast@gmail.com Amazing Voice in the show bumpers: Bobbie Ashley Bobbie's Amazing first album https://rb.gy/hfpluu Bobbie's second album (released on September 18th, 2023. https://www.amazon.com/music/player/albums/B0CFSBCC8J Bobbie's Books https://rb.gy/bjziju Intro and exit music artist: Jon Dacosta Song title: Funky Intro Spotify Link to a couple of Jon's projects: Cuba: https://open.spotify.com/artist/2SWNpmjhVyCCcHGb3ZUl0b?si=xuqPreLCSGakMyKeFbRDBQ Highland Reunion https://open.spotify.com/artist/2FkBd7GBKSINGFXediVPDy?si=NnPRxEXRRy-9PU5w_B1e0g

Two Pixels Off
Episode 37: The Truth About Design Tools and Platforms for Creative Agencies

Two Pixels Off

Play Episode Listen Later Dec 17, 2024 88:41


In this mega-sized episode of Two Pixels Off, your hosts Mike Janda and Brad Hussey dive deep into tools, platforms, and what really makes a creative project shine—hint: it's not just the software. From design tools like Photoshop, Affinity Designer, and Canva, to web platforms like WordPress and Wix Studio, we uncover what matters most in your creative journey. Spoiler: it's all about the Touch of the Master's Hand.

The Impossible Network
Dominik Heinrich - Navigating the Future: Design, AI, and the Human Touch

The Impossible Network

Play Episode Listen Later Dec 3, 2024 54:03


My guest this week is Dominik Heinrich, a visionary working at the intersection of design, AI technology, and human experience. As the co-founder of the Creative AI Academy, faculty member at Pratt Institute, and Head of Global Design at Coca-Cola Company, Dom brings a unique perspective on how AI is reshaping creativity and innovation.Dom's journey is fascinating—from his childhood in Germany drawing maps that would foreshadow his future global agency network, to driving innovation at McCann and MRM in NYC, to forming the Creative AI Academy. He has become a highly respected, influential voice in AI and design.What I loved about this conversation, was how Dom emphasized the importance of remaining curious, authentic, and most importantly, human in an increasingly AI-driven world.We explore everything from his early days as an entrepreneur and agency owner to his current mission of helping organizations and individuals navigate the transformation that AI brings to creative work. What emerges is not just a discussion about technology but a deeper reflection on how we can become better humans in an AI-enhanced future.Now over to Dom. Time stamps 00:00 Introduction 00:50 Meet Dominic Heinrich: A Visionary in AI and Design02:20 The Human Side of AI: Dom's Personal Journey03:54 Early Influences and Career Beginnings11:07 From Germany to New York: A Career Evolution13:20 Pioneering AI in Creativity and Design19:30 The Intersection of Roles: Coca-Cola, Creative AI Academy, and Pratt23:25 The Future of Creative Agencies in an AI-Driven World26:57 The Future of Agencies and Creativity27:41 AI Mind Shift and Critical Thinking28:22 Challenges in Creativity and Education33:31 The Role of AI in Human Behavior36:20 Preparing for a Rapidly Changing Future42:02 Personal Insights and Reflections42:07 Thoughts on AGI and Future Technologies44:49 Principles and Inspirations47:54 Managing Fears and Uncertainties51:22 Book Recommendations and Networking52:43 Final Thoughts and FarewellSocial Links Linkedin www.linkedin.com/in/domheinrichCreative AI Academy Links in the ShowBook AI 2041 Hosted on Acast. See acast.com/privacy for more information.

read receipt
cristina mantilla + duda teixeira & éliou

read receipt

Play Episode Listen Later Nov 28, 2024 40:00


in this episode, éliou founders duda and cristy share their journey from running a miami-based creative agency to launching a luxury jewelry and lifestyle brand. with handmade products, celebrity endorsements, and a no-shortcuts attitude, the pair reveal their growth from side hustle to serious business—all while keeping operations fully in-house.

Big DREAM School - The Art, Science, and Soul of Rocking OUR World Doing Simple Things Each Day
5 Positive Things About Bitcoin Mining - Rob Warren

Big DREAM School - The Art, Science, and Soul of Rocking OUR World Doing Simple Things Each Day

Play Episode Listen Later Nov 25, 2024 75:02 Transcription Available


In this enlightening episode, we welcome Rob Warren, author of "The Bitcoin Miners Almanac," to discuss the intricacies and innovations within the Bitcoin mining space. Rob shares his journey from running a creative agency in New Orleans to becoming a key figure in Bitcoin mining. He reflects on the human rights aspect of Bitcoin that initially drew him to the space and the supportive community he found, including DJ Val, our host.Rob explains the technical aspects of Bitcoin mining, breaking down complex concepts like hashing and proof of work in an accessible manner. He discusses the importance of energy consumption in Bitcoin mining, emphasizing that energy use is a feature, not a bug, and highlights how Bitcoin mining can drive innovation in energy production.The conversation explores the potential of Bitcoin mining to electrify remote villages, mitigate methane emissions, and stabilize power grids. Rob shares insights into how Bitcoin miners can act as flexible energy consumers, providing grid stability by turning off during peak demand times.We also delve into the socio-economic impacts of Bitcoin mining, such as job creation and providing opportunities in under-resourced areas. Rob discusses the potential for Bitcoin mining to support renewable energy projects and the future of home heating with Bitcoin miners.Throughout the episode, Rob emphasizes the diverse opportunities within the Bitcoin mining industry and encourages listeners to explore and contribute to this evolving space. Whether you're a newcomer or a seasoned Bitcoiner, this episode offers valuable insights into the dynamic world of Bitcoin mining.https://x.com/bikesandbitcoinhttps://www.amazon.com/Bitcoin-Miners-Almanac-Business-Everything/dp/B0D6QZ2QK2/

Grammar Girl Quick and Dirty Tips for Better Writing
Why one creative agency changed its stance on AI

Grammar Girl Quick and Dirty Tips for Better Writing

Play Episode Listen Later Nov 21, 2024 35:59


1033. Last year, Dragonfly Editorial had a "no AI" policy, but since then, they've been experimenting with the technology, and the policy has become more nuanced. President Samantha Enslen joins us to talk about what changed, what's working and what isn't, concerns, and how her employees feel about it.Visit Dragonfly Editorial.

Entrepreneur Conundrum
Profitability Made Simple: Insights from Marcel Petitpas on Metrics That Matter

Entrepreneur Conundrum

Play Episode Listen Later Nov 18, 2024 32:17


Episode Notes:Guest Introduction: Marcel Petitpas, CEO and co-founder of Parakeeto, specializing in agency profitability optimization.Background: Marcel's journey from identifying a key gap in agency metrics to creating Parakeeto, which provides actionable data for agencies.Ideal Clients: Agencies in the digital and creative spaces, typically working on website and digital design projects and looking to optimize profitability.Organic Growth: Marcel's approach to audience building by partnering with industry influencers, rather than focusing on paid ads.Operational Insight: Parakeeto's framework simplifies understanding profitability, future planning, and project estimation, especially for agencies.Time Tracking & Team Engagement: Marcel shares effective strategies for implementing time tracking without frustrating team members.Big Goals: Parakeeto's vision of transitioning from consulting to software products to make profitability tools accessible for smaller agencies.Advice on Success: Marcel's belief in embracing discomfort and doing hard things for lasting growth and fulfillment.Key Questions(01:26) Tell us how you are where you are today, how you got where you are today.(02:13) Who is your ideal avatar.(03:04) Are there certain niches that you work within?(04:03) How do you get in front of your potential clients?(05:23) Do you still keep up with that strategy now?(05:52) What social media do you use?(07:16) What are some big goals that you guys have in the next year or two?(08:32) How would that affect your business?(09:41) What do you feel is the number one roadblock that's stopping you guys from reaching that goal?(10:53) In the introduction, we had talked about how you help people read those crazy numbers and to be able to interpret it easily. How do you help with that?(13:03) Is that the same framework that you use for helping with future planning and project estimations and stuff?(15:17) You had touched on it a bit, but do you have any advice or whatever on how to figure out if I should bill for my time or the value or something else?(18:59) And that framework or that pricing quadrant, that's different than your four-step agency flywheel system, correct?(21:26) Let's jump over to staff and time tracking and how to do it the right way that doesn't tick them off, and then maybe something more useful than time sheets. What do you got?(26:53) What's the best advice advice that you have ever received?(29:29) What's the best advice you've ever given?(30:00) We've touched on a bunch of things, but is there anything else that you wanted to touch on or circle back on?(31:11) Where can we learn more about you and what you do?(31:40) And what's your podcast name?Marcel Petitpashttps://parakeeto.comhttps://agencyprofitpodcast.simplecast.com/https://parakeeto.com/blog/the-agency-profitability-flywheel-marcel-petipas-episode-40/https://www.linkedin.com/in/marcelpetitpas/https://parakeeto.com/blog/how-to-identify-the-right-pricing-strategy-for-your-produc-with-marcel-petitpas-episode-68/https://parakeeto.com/toolkit/Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comwww.distinctdigitalmarkting.co

The Virtual CPA Success Show for Creative Agencies
Navigating Mergers and Acquisitions in Creative Agencies with Jonathan Baker

The Virtual CPA Success Show for Creative Agencies

Play Episode Listen Later Nov 18, 2024 28:34


“We try to help the sellers understand what the buyer's long-term vision is, what changes they expect to make, and over what period of time, because all of these things have implications on the business but also on emotions.” – Jonathan Baker The finer details of this episode:Overview of mergers and acquisitions (M&A) in the creative agency sector.Importance of preparation for agency owners considering M&A.Insights on valuation factors influencing agency sales.Discussion on the current M&A landscape and market trends.The significance of maintaining clean financial records for M&A readiness.Exploration of deal structures and their implications, including Employee Stock Ownership Plans (ESOPs).The role of agency owners post-acquisition and the need for clear communication with buyers.Timing considerations for initiating the M&A process.The impact of economic changes on agency valuations and buyer interest.Recommendations for agency owners to proactively prepare for potential sales. Episode resources:Summit Virtual CFO by Anders website: https://www.summitcpa.net/Love our content? Sign up for our newsletter: https://www.summitcpa.net/summit-newsletterDigital Dollars and Cents: A Virtual CFO's Playbook to help Digital Companies Create a Financial Roadmap to Success, is now an audio book! Download it here: https://vcfo.summitcpa.net/ddcConnect with Jonathan here: https://www.linkedin.com/in/jonathandavidbaker/Check out Punctuation here: https://punctuation.com/ Timestamps: Welcome to the Creative Agency Success Show (00:00:00)Introduction to the podcast's purpose and focus on agency owners looking to scale. Discussion on M&A Preparation (00:00:15)Insights from Jonathan Baker about the importance of preparation for mergers and acquisitions. M&A Landscape Insights (00:00:39)Hannah reflects on the evolving trends in the M&A landscape and its implications for clients. Importance of Understanding M&A (00:01:13)Discussion on how understanding the M&A process can aid clients in their decision-making. Preparation Equals Easier Transition (00:01:39)Jimmy emphasizes that being well-prepared leads to a smoother M&A process and better outcomes. Introduction of Jonathan Baker (00:02:52)Jonathan Baker shares his background and expertise in helping firms prepare for M&A. Jonathan's M&A Journey (00:04:07)Jonathan recounts his personal experience with M&A, highlighting its complexities and emotional aspects. Valuation Nuances in M&A (00:06:19)Discussion on non-financial factors influencing valuation in the M&A process. Timing for M&A Conversations (00:07:51)Jonathan advises when clients should start preparing for M&A, ideally 3-4 years in advance. Post-Sale Involvement (00:09:22)Exploration of the buyer's perspective on post-sale involvement and its implications for sellers. Preventative Maintenance in M&A (00:11:33)Strategies to help owners navigate the transition and maintain business integrity post-acquisition. Deal Structure Non-Negotiables (00:14:01)Jonathan outlines his strong recommendations against certain deal structures, particularly ESOPs. Understanding ESOP Risks (00:15:07)Discussion on the potential pitfalls of employee stock ownership plans (ESOPs) in M&A. Navigating ESOP to M&A (00:18:01)Jonathan shares the challenges and processes of transitioning from an ESOP to an M&A deal. Preparing for M&A (00:19:11)Advice on steps companies should take to prepare for a potential acquisition. Importance of Accurate Financials (00:21:20)Emphasis on maintaining clean financials to facilitate smoother due diligence during M&A. Understanding Accrual Basis Accounting (00:22:01)Importance of running financials on an accrual basis for effective M&A preparation. Trends in M&A Post-COVID (00:22:57)Discussion on inflated valuations post-COVID and current market dynamics affecting M&A. Current Market Conditions for Sellers (00:24:24)Analysis of the current M&A landscape and advice for potential sellers. The COVID Boom and M&A Opportunities (00:24:49)Reflections on the opportunities presented during the COVID boom for agencies. Fun Question About Brewery Towns (00:25:17)A light-hearted discussion on top microbrewery towns in the U.S. Cultural Significance of Local Breweries (00:26:26)Exploration of how local breweries reflect community identity and culture. Contacting Jonathan for M&A Insights (00:27:54)Information on how listeners can reach out for M&A advice and brewery recommendations. Conclusion of the Episode (00:28:05)Wrap-up of the episode and appreciation for Jonathan's insights on M&A.

FiringTheMan
From Basketball Courts to Creative Agency: Trevor Lubiens on Storytelling and Marketing Mastery

FiringTheMan

Play Episode Listen Later Nov 5, 2024 40:29 Transcription Available


Join us for an inspiring conversation with Trevor Lubiens, a dynamic creative who transitioned from the basketball courts of college coaching to the pulsating heart of Nashville's music scene, before founding his own innovative agency, Conflux Creative. Trevor's journey is a masterclass in adaptability and creativity, highlighting how his diverse experiences in music, graphic design, and leadership roles have shaped his unique approach to storytelling and marketing. Discover how Trevor navigated the challenges of the COVID-19 pandemic while serving as the Director of Worship, Arts, and Communication at a large church in Idaho, and learn about his passion for storytelling through impactful projects like the documentary "I'll Push You."We unlock the secrets to successful marketing with Trevor's insights on the art of storytelling and problem-solving, especially when it comes to marketing physical products. He shares invaluable advice on effective communication with video editors to craft compelling content and discusses the founding of Conflux Creative alongside his collaborator Abigail. Their collaboration underscores the importance of complementary skills, blending social media expertise with client relationship management to drive the agency's success. This conversation is a treasure trove of practical strategies for anyone looking to elevate their marketing efforts through creativity and entrepreneurship.Explore the dynamic world of professional content creation as Trevor outlines the differences between DIY projects and engaging a professional agency like Conflux Creative. From the agency's three-phase process of discovery, design, and delivery, to strategies for capturing shrinking attention spans, Trevor provides actionable insights for creating engaging content. With a versatile range of services in video, photography, branding, and graphic design, Conflux Creative is poised to help clients advance along their buyer's journey. Don't miss our exploration of how professional storytelling can transform your brand and captivate audiences in a competitive market.Resources Mentioned:Conflux Creative – Video and Photography AgencyTrevor's Instagram: @confluxcreativeBook: Red Rising Trilogy by Pierce BrownTools: Video editing software, iPhone for DIY filmingConnect with Trevor:Website: conflux-creative.comLinkedin: https://www.linkedin.com/company/conflux-creative/about/Instagram: https://www.instagram.com/conflux.creative/ Support the show

The Ravi Abuvala Show
How This Creative Agency Landed A $200k Client By Changing Six Words

The Ravi Abuvala Show

Play Episode Listen Later Sep 17, 2024 18:04


The Free Thought Project Podcast
Guest: Bess Byers - How Your Car is Spying on You and How to Stop It

The Free Thought Project Podcast

Play Episode Listen Later Sep 9, 2024 61:17


On this week's episode of the Free Thought Project Podcast, Jason and Matt sit down with Bess Byers, a dynamic entrepreneur and political advocate who's made waves in both the cannabis industry and the realm of free-market libertarianism. Bess founded Blaise Creative, a cannabis marketing agency, in 2017, where she specialized in social media, content creation, and communications for companies passionate about the plant, patients, and pesticide-free products. But her journey took a challenging turn when her views on COVID—views that have since been vindicated—led to her being shamed out of the industry. Fortunately, Bess bounced back and expanded her focus back into political work. She joined the team at Reason in 2021, where she contributes to their social media and vertical video efforts, advocating for free minds and free markets. Her powerful content has garnered millions of views and even caught the attention of members of Congress, the Senate, and international news outlets. In this episode, we delve into Bess's fascinating journey, from her early days in cannabis marketing to her impactful work at Reason. We explore the challenges she faced during the pandemic and how she has used her voice to stand up against the establishment narrative. One of the major topics we tackle is the Orwellian nature of our modern police state, exemplified by Bess's recent exposé for Reason Magazine on how your vehicle is spying on you. Your car is likely collecting and sending a treasure trove of private information to third parties, insurance companies, and other actors—all without your consent. We discuss the terrifying implications of this surveillance, why so many people seem indifferent to the invasion of their privacy, and, most importantly, how you can opt-out and reclaim your privacy. Join us for this thought-provoking conversation as we navigate the intersections of technology, privacy, and the ever-growing police state, and learn from Bess how to fight back against these encroachments on our freedom. (Length: 1:01:17) Bess on Twitter: https://x.com/BessByers Bess on Instagram: https://www.instagram.com/bessbyers  Bess on TikTok: https://www.tiktok.com/@bessbyers/ Cannabess on Instagram: https://www.instagram.com/imcannabess/ Website: http://bessbyers.com/  Cannabess Website: https://imcannabess.com/  Bess's Creative Agency: https://blaisecreative.com/ 

MTR Podcasts
The Truth In This Art with Arts Educator and Founder of Adding Voices Flavia Zuñiga-West

MTR Podcasts

Play Episode Listen Later Aug 30, 2024 75:39 Transcription Available


In this episode of "The Truth In This Art," host Rob Lee converses with Flavia Zuñiga West, an arts educator and advocate from Los Angeles. Flavia, founder of the "Adding Voices" conference, shares her journey as an Afro-Latina and daughter of immigrants, emphasizing the importance of representation and community in the arts. They discuss the transformative power of art education, the challenges of predominantly white educational spaces, and the need for inclusive environments. Flavia highlights her commitment to social justice and anti-racism, advocating for equitable access and authentic community building in arts education.Episode Highlights:Flavia's Self-Introduction (00:01:46) Flavia shares her identity as a daughter of immigrants and her passion for art and education.Impact of the Student Leadership Diversity Conference (00:07:45) Flavia reflects on how attending a diversity conference shaped her understanding of identity and community.Museum Culture and Inclusion (00:14:28) Flavia talks about her internship at MoMA and the challenges of navigating predominantly white spaces.The Award Incident (00:17:12) Flavia shares a moment of receiving an award, highlighting the unexpected negativity she faced.Community Building through Conferences (00:22:05) Flavia talks about her conference, "Adding Voices," and the importance of community among art educators.Empowering Students through Creative Expression (00:30:26) Flavia describes how her students use art to express their views on social issues, fostering critical thinking.Art as a Vehicle for Change (00:37:15) Flavia highlights the necessity of respecting artistic techniques and the transformative power of art in education.Adding Voices Conference (00:43:03) Flavia introduces the "Adding Voices" conference, created to address social justice in arts education during the pandemic.Creating Inclusive Spaces (00:50:13) Flavia reflects on the necessity of prioritizing marginalized voices in educational discussions and practices.Final Thoughts on Balancing Roles (01:02:00) Rob and Flavia discuss the challenges of balancing multiple roles in life and the importance of community support.Key takeaways:1. Representation Matters: Seeing oneself reflected in the arts can empower and inspire marginalized communities.2. Community is Crucial: Building inclusive spaces fosters creativity and supports social justice.3. Mentorship is Key: Having diverse mentors can guide and challenge you constructively.4. Self-Care is Essential: Taking breaks and recharging helps maintain long-term creativity and passion.Websites and Socials:flaviazunigawest.comaddingvoices.comInstagram: flaviazw_hwartLinkedIn: Flavia S. Zuñiga-West