Podcasts about smbs

Today's episode is the newest installment of 4Ds! So many of you send us messages asking for more detailed business advice from Gary - that's why we love putting out these 4Ds sessions where Gary really digs in deep into the tactics of growing businesses with CEOs and entrepreneurs. Enjoy! Let me know what you thought. Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Checkout my new co-hosted podcast with DraftKing's founder--Matt Kalish on all things sports, business, and alternative investing: https://linktr.ee/propsanddropspod

This week we speak with Achim von Michel, the press secretary of the German Association of Small and Medium Businesses. We discuss the need for SMBs to take cyber security seriously, some of the challenges these types of companies face such as skills shortages and bureaucracy, as well as the benefits of working for smaller companies. In ‘Small company – Big cybersecurity issues' we discuss: How SMBs can ensure they remain cyber secure The challenges faced by smaller companies in terms of bureaucracy, skills gap, and tough competition How German companies are still synonymous with excellence Why SMBs are great places to work for How feasible a hybrid work model is for SMBs About Phishy Business Fed up with the same old cybersecurity stories? Come with us on a journey that explores the lesser-known side. Whether it's social engineering, taking criminals to court or the journalists hunting down hackers — our new podcast series, Phishy Business, looks for new ways to think about cybersecurity. Mimecast's very own Brian Pinnock and Alice Jeffery are joined by guests from a range of unique security specialisms. Each episode explores tales of risk, reward and just a dash of ridiculousness to learn how we can all improve in the fight to stay safe. For more tales of risk, reward and ridiculousness, subscribe to Phishy Business on iTunes, Spotify, Anchor or wherever you get your podcasts. www.mimecast.com

Small business owners work harder than anyone — averaging upwards of 60 hours a week. When they need a loan, they don't want to take time out of their day for a “delightful” customer experience… They want convenience. They just want it to work. It's something Derek Corcoran, Chief Strategy Officer (CSO) at Numerated, says most banks get wrong by not even offering digital lending. And that's just one of the many opportunities to serve SMBs he joins today's show to discuss that most banks are missing. In this episode, we cover: - The two types of customer experience - The value of convenience and simplicity for SMBs - The goodwill community banks fostered in the pandemic (and how to avoid squandering it) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can't see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Key Points: Guillaume talks about Lemlist's USP as email personalisation, rather than automation (00:54) I give my thoughts on feature-based differentiation as a way of breaking into a market (03.31) Guillaume talks about the company's exponential growth over the years (05:05) Guillaume talks about marketing, blogging and building communities on a lot of channels to build lead profiles and mental availability (06:37) I give my thoughts on building a social media presence as a newcomer to a field (08:41) Guillaume discussed Lemlist's transparency on social media, and learning with their audience to build a community (09:31) I give my thoughts on building a strong digital presence by holding strong, controversial opinions and powerful storytelling (12:17) Guillaume discusses tapping their community for feature ideas, and turning their engagement into a product advantage (13:14) Guillaume talks about the various ways the company built its presence in the early days (15:55) I give my thoughts on mental availability, with a clip from the term's creator, Byron Sharp (18:52) Guillaume talks about building the personal brands of Lemlist employees as experts in their own fields (21:18) I give my thoughts on company brands building up the personal brands of their people (24:01) Guillaume talks about Lemlist's strategy and having the confidence to be approachable, friendly, and not compare themselves to what the competition are doing (24:40) Guillaume gives his thoughts on niching down on SMBs, and not encouraging enterprise customers (27:54) I give my thoughts on focusing in on the ideal customer (30:34) Guillaume reveals where the company is headed in the years to come (31:59) Wrap up (33:46) Mentioned:HubspotSalesforceLinkedInByron Sharp My Links:TwitterLinkedInWebsiteWynterSpeeroCXL

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CISA recently published guidance for how managed service providers (MSPs) should approach security for their operations based on the premise that cyber threat actors are known to target MSPs to reach their customers. MSPs provide remote management of customer IT and end-user systems and generally have direct access to their customers' networks and data. By exploiting trust relationships in MSP networks, cyber threat actors can gain access to a large number of the victim MSP customers. The CISA Insights publication provides mitigation and hardening guidance for MSPs and their small- and mid-size business customers. By applying this guidance, organizations can protect MSP customer network assets and reduce the risk of successful cyberattacks. Our conversation today will focus on the problems that MSPs and SMBs face in achieving the right level of security for their organizations, satisfy compliance and regulatory requirements, while trying to stay in business.   Segment Resources: https://www.cisa.gov/sites/default/files/publications/CISA%20Insights_Guidance-for-MSPs-and-Small-and-Mid-sized-Businesses_S508C.pdf   Visit https://www.securityweekly.com/scw for all the latest episodes! Show Notes: https://securityweekly.com/scw95

CISA recently published guidance for how managed service providers (MSPs) should approach security for their operations based on the premise that cyber threat actors are known to target MSPs to reach their customers. MSPs provide remote management of customer IT and end-user systems and generally have direct access to their customers' networks and data. By exploiting trust relationships in MSP networks, cyber threat actors can gain access to a large number of the victim MSP customers. The CISA Insights publication provides mitigation and hardening guidance for MSPs and their small- and mid-size business customers. By applying this guidance, organizations can protect MSP customer network assets and reduce the risk of successful cyberattacks. Our conversation today will focus on the problems that MSPs and SMBs face in achieving the right level of security for their organizations, satisfy compliance and regulatory requirements, while trying to stay in business.   Show Notes: https://securityweekly.com/scw95 Segment Resources: https://www.cisa.gov/sites/default/files/publications/CISA%20Insights_Guidance-for-MSPs-and-Small-and-Mid-sized-Businesses_S508C.pdf   Visit https://www.securityweekly.com/scw for all the latest episodes! Follow us on Twitter: https://www.twitter.com/securityweekly Like us on Facebook: https://www.facebook.com/secweekly

On today's episode, Kunle is joined by Eden Amirav, Founder & CEO of BeProfit, a Profit Optimization and Analytics platform helping eCommerce businesses grow by leveraging the power of their own data. BeProfit is top-rated on Shopify app store and is also available on Wix stores.We often hear merchants complain of rising costs and reducing margins. But most of those aren't able to really quantify their claims about costs, margin and profits. The eCommerce landscape is soo dynamic that keeping tabs of costs and margins has become a real challenge. Making key buying and selling decisions without truly knowing your numbers can backfire in a hurry! On the other hand, knowing your numbers well not only helps you make sound decisions, but also helps you uncover opportunities you may not have known about.In this episode, Kunle and Eden talk about profit calculation for fast growing eCommerce merchants. You will get to hear about why many businesses struggle to calculate their true profit, what is Cohort Analysis and what is the ideal look back window.  This is a great episode for business owners and operators.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

CISA recently published guidance for how managed service providers (MSPs) should approach security for their operations based on the premise that cyber threat actors are known to target MSPs to reach their customers. MSPs provide remote management of customer IT and end-user systems and generally have direct access to their customers' networks and data. By exploiting trust relationships in MSP networks, cyber threat actors can gain access to a large number of the victim MSP customers. The CISA Insights publication provides mitigation and hardening guidance for MSPs and their small- and mid-size business customers. By applying this guidance, organizations can protect MSP customer network assets and reduce the risk of successful cyberattacks. Our conversation today will focus on the problems that MSPs and SMBs face in achieving the right level of security for their organizations, satisfy compliance and regulatory requirements, while trying to stay in business.   Segment Resources: https://www.cisa.gov/sites/default/files/publications/CISA%20Insights_Guidance-for-MSPs-and-Small-and-Mid-sized-Businesses_S508C.pdf   Visit https://www.securityweekly.com/scw for all the latest episodes! Show Notes: https://securityweekly.com/scw95

Today we continue our SIEM/SOC evaluation series with a closer look at one particular managed solution and how it fared (very well) against a very hostile environment: the Light Pentest LITE pentesting course! Spoiler alert: this solution was able to detect: RDP from public IPs Password spraying Kerberoasting Mimikatz Recon net commands Hash dumping Hits on a "honey domain admin" account Users with non-expiring passwords Hits on the SSH/FTP/HTTP honeypot

When foot traffic stopped in March 2020, Small and Medium Businesses had to become digital. Even though before March 2020, most local businesses had a presence on the web, and they knew that presence was necessary, they recognized that having a poor presence was almost like having no presence at all. But then the pandemic came, and SMBs finally understood their web presence was critical and that they needed to focus on the customer experience and engagement online. With the lockdown in place, it was the only way they could engage with their customers during the lockdown. But what happened to SMB's online presence after the pandemic propelled them into the future? How do they look now? Are they and continuing to improve as things return to normal? SIINDA, The Search and Information Industry Association of Europe, along with Duda, one of the top leading professional website builders and Insites, a top web intelligence company, decided to conduct a study. They took a look at thousands of SMB's across Europe to see how their web presence has changed since the pandemic. In this episode, they talk about what they found.

Google AdWords vs. Organic SEO. Facebook. Instagram. LinkedIn. When it comes to online marketing, how can small businesses stretch limited dollars over multiple platforms to reach customers effectively? And how can they compete against larger companies with massive marketing budgets? Neil Patel, recognized as one of Forbes' top 10 marketing influencers, shares insights and growth marketing strategies your business can leverage across social media, digital ads, and your company website, to earn the best bang for your buck. Topics Include: 2:27- Are Google Ads worth the cost? 5:29 - How can SMBs compete with larger firms? 9:11 - Let ROI determine marketing channels 11:32 - Predicting what Google will do next 15:25 - Competitive advantages of Facebook ads 17:12 - LinkedIn favors content creators 19:36 - Why LinkedIn ads are so costly 21:34 - How to use photo-focused platforms for recruiting 23:51 - Red-flag warnings for social media newcomers 28:57 - How do businesses evaluate a digital marketing agency? Resources: Learn more about Neil Patel and his digital marketing resources at: http://npdigital.com What successful marketing habits should small business owners develop? Read our 5-minute summary: www.paychex.com/articles/marketing/10-marketing-habits-small-business-owner-should-have. Want to suggest a topic or guest for the show? Submit your ideas at: http://payx.me/thrivetopics. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

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On today's episode, Kunle is joined by David Perry, Co-Founder & CEO of Carro, a new age eCommerce platform that combines Cross‑Store Sales and Influencer Marketing. The platform already has over 33,000 stores and 7 Million influencers!Every merchant's dream is to become a one-stop shop for their niche. To be able to sell products that aren't necessarily in their vertical, yet go perfectly well with what they sell. For almost all merchants, such an operation would be out of reach. The sheer volume of investment and overheads would be overwhelming. All that was true until now. Say hello to Collaborative Commerce.Imagine being able to partner with brands that sell products complimentary to yours and seamlessly sell all those products from your own shopping cart! The possibilities it would open up are endless. Creating bundles and curating products will take on a whole new meaning. Is this the next frontier for online retail?In this episode, Kunle and David talk about reshaping the future of online retail through Collaborative Commerce. You will get to hear about how you can seamlessly extend your sales channels and create product offerings that were previously unthinkable. This is a great episode for business owners and marketers.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Ian Leslie, with an expert panel consisting of Stephan Lukac, Joe Cornfield, Michael Ahuja and Lewis Fauset.We've mentioned in various episodes how Creative is one of the main pillars of online marketing. While that is true, there is a lot of other stuff that goes into creating a marketing strategy that delivers. This includes the nitty gritty of each step in the marketing lifecycle. Right from deciding on which channels you'll focus on and why, to how you collect, manage and ultimately use data, to when you run your ads and at what spend. Decisions on all of these factors can have exponential effects on the success or failure of your marketing efforts.In this episode, our expert panel discusses how marketing teams can strategize this Q4. You will get to hear about setting the right expectations for the holiday period, building up your marketing efforts till BFCM, CRM best practices and tips on building communities. This is a great episode for marketers and merchants alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Scaling Trust Adam O'Leary, TrustScout   – The Sharkpreneur podcast with Seth Greene Episode 723 Adam O'Leary Adam O'Leary is the co-founder of TrustScout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs. Adam started out with over $30k in debt as a real estate agent who began using Facebook ads to generate leads. After paying off his debt, he quit his job in real estate and started searching for people making $1M+ a year online to learn from them.   Eventually, his skills and expertise led him to launch an agency with his co-founder, Dan. They grew quickly using an internal video testimonial tool as a "foot-in-the-door" offer for building client trust before moving to 4 and 5 figure retainers. Realizing the broader appeal of the tool, they pivoted focus and TrustScout was born! To test their new tool, Adam recruited 3 brand new agency owners wannabes to launch their business using only TrustScout...No referrals, no websites, just sales + video. Within 24 hours, all 3 had landed their first clients. TrustScout's mission is to create a simple way for agencies to collect video testimonials for businesses everywhere.   Listen to this illuminating Sharkpreneur episode with Adam O'Leary about scaling trust. Here are some of the beneficial topics covered on this week's show: ●    Why it's important for business to have good testimonials to gain social proof. ●    How TrustScout allows businesses to get video testimonials in 24 to 48 hours. ●    Why business don't want to get cookie cutter reviews and testimonials. ●    How using guidance questions provides a framework that works for testimonials. ●    How TrustScout lets you see the video testimonials before posting to your website.   Connect with Adam: Guest Contact Info Facebook facebook.com/GetTrustScout Links Mentioned: trustscout.io   Learn more about your ad choices. Visit megaphone.fm/adchoices

Each year, the holiday season brings about different considerations when it comes to people and their expectations in the workplace. This has been complicated by many different factors over the past two years. In this episode, Chas and Julie discuss the current state of the workplace during the holiday season and some better practices for employers to consider. Learn what to do about seasonal hiring, how to show appreciation for current employees, and how to answer the age-old question, “Do we throw the annual holiday party?”Resources:How Meaningful ESG Drives PerformancePerformance Reviews: What's Not to Love?When Was The Last Time You Thanked HR?Are you maximizing your impact? Where HR pros at SMBs need to focus. 

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Rosie Bailey, with an expert panel consisting of Ban Parr, Val Geisler, Dan McGaw and Meghann York.We all know that there have been seismic shifts in the marketing landscape. The iOS 14 update has made it difficult for ad platforms like Facebook to collect user data. The end result is that ads targeting is not as precise as it used to be. But it doesn't stop there, other policies like phasing out of cookies are going to further reduce targeting capabilities.We are now officially living in the world of owned audiences. If you don't own your audience data, it will become progressively harder to market effectively in the future. This starts with building your email lists and communities. Many might say if you don't have a list already then you've missed the bus. But that is not entirely true, you can use the upcoming holiday period to get started on your data collection strategy.In this episode, our expert panel discusses how marketing teams can actively and passively collect, process and use data to deliver personalized experiences to both customers and prospects. You will get to hear about best practices for personalisation and specific tips for the holiday period. This is a great episode for marketers and merchants alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Joshua 20:1-21:45

Join the Marathon Selling Club Community - https://www.marathonsellingclub.com/Highlighting the providers, local heroes and entrepreneurs changing the healthcare narrative.Connect with Joe LemonInstaGram: https://www.instagram.com/joealexlemon/Linkedin: https://www.linkedin.com/in/joealexlemon/Website: JoeAlexLemon.work

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Chloë Thomas, with an expert panel consisting of Nii A. Ahene, Nick Shackleford, Darius Kunca and Steve Dinelli.Gone are the days of just throwing together creatives last minute and hoping the Facebook algorithm does the work for you. This year will be the first BFCM post the privacy data changes. The old way doing things is now, well, the old way. The current and projected marketing landscape calls for fresh ideas and more preparedness. Having a marketing strategy and roadmap has become more important than ever. But it is not all doom and gloom. If history has taught us anything, it is that with change comes opportunity. In this episode, 4 marketing experts discuss the current landscape of performance marketing and share a mini-roadmap on how to approach media buying on social platforms this Q4. You'll hear about how this Q4 has no precedent, how you can still drive revenue on Facebook and what other channels you can consider . This is a great episode for marketers and media buyers.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

In this episode of the Powered Services Podcast, host Will Bishop sits down with Mike Steep to talk about the current and emerging IoT landscape for SMBs and what that means for you as an MSP. Mike Steep brings his wealth of knowledge and experience as an executive director at Stanford Engineering Center for Disruptive Technology and Digital Cities.

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Derric Haynie, with an expert panel consisting of Eric Toz,  Marc Barros, Dylan Mullan and Umar Qamar.It is said that problems are often opportunities in disguise. The last 18 months have been full of such problems and those that have grabbed the opportunities they offered have prospered. But taking advantage of such opportunities is no mean feat. It requires strategy and the ability to go all in - whether it's diversifying your offer or uprooting and moving your business elsewhere.In this episode, you'll hear from 4 upper mid-market DTC ecommerce operators on how they strategise making the most of market opportunity and growing YoY. You'll hear how these businesses pivoted during covid, how they are dealing with changes in privacy laws and what are their go-to retention strategies. This is a great episode for business owners and entrepreneurs.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Savannah Sanchez, Claudiu Cioba, Sherice Banton and Moshe Saraf.Ever since the democratization of ad platforms, the Creative has become the key differentiator for marketers. The Creative, and by extension the Creator are both crucial to the success of any ad campaign. But what does it truly take to get this right? Is it Art? Is it Science? Well, it's both. How well you marry both these elements determines the outcome. In this episode, you'll discover how brands, agencies and creators think about creatives. You'll hear everything from why content matters, how to avoid content fatigue, how creators price their work to what mistakes brands make and which KPIs you should track. This is a great episode for marketers and anybody interested in knowing more about the nitty-gritties of performance marketing.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

The Cybersecurity and Infrastructure Security Agency (CISA) has released a guidance document that businesses can use to better mitigate against third-party risk. Bradley Gross joins me to discuss what this really means for managed service providers. Get the document here – Risk Considerations for Managed Service Provider Customers: https://tinyurl.com/rypz5y2w Cybersecurity & Infrastructure Security Agency: https://www.cisa.gov/ […]

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kurt Elster, with an expert panel consisting of Gen Furakawa and Soma Toth.The marketing landscape has made monumental shifts with the tightening of privacy and data sharing rules. Merchants can no longer bank on Facebook ads to grow their businesses. The concept of “Owned Media” is now front and center in all marketing strategies. This starts with building your own email list and collecting 1st party data. Most businesses are still coming to grips with the changes and trying to figure out what email capture tactics work best? And how best can the data we collect be leveraged?In this episode, you'll discover how to build a sizable and engaged audience that is primed up to purchase this Q4. You will get to hear about the best tactics to build and segment an audience. This is a great episode for operators and marketers alike.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Mike Audi thew CEO and founder of TIKI. TIKI allows you to decide what data companies collect, how they use it, and when they do, you get paid your fair share. Our unique data market makes your data anonymous and accessible by the millions of small businesses we actually care about, not just big budget corporations.Mike is an expert at creating innovative data products for B2C and B2B markets. As co-founder and CTO of Blustream, he built, led, and sold products responsible for billions of user data points into businesses ranging from SMBs to Fortune 500 brands. You have seen him featured as a data expert in the New York Times, Financial Times, CNN, CyberNews, CPO Magazine, and many others.SPONSORS AND FRIENDSDirt Culture - https://dirtculture.comDirt Culture IG - https://www.instagram.com/dirtculture_usa/Hyperfly - https://hyperfly.com/?p=B1jWTTn0wSHOW INFO – Website – https://www.pleaseallowmepodcast.com/IG – https://www.instagram.com/please_allow_me_podcast/Twitter – https://twitter.com/pleaseallowJCSpotify - https://open.spotify.com/user/theredvelvet1?si=9c190e02a2c04094HOW TO FIND Mike and TIKIWebsite - https://www.linkedin.com/in/maudi/IG - @my.tikiYoutube - https://www.youtube.com/channel/UCHfWLdmuv8tVn2mAexua8WQEmail - mike@mytiki.comIF YOU DIG WHAT WE DO YOU CAN SUPPORT USPatreon - https://www.patreon.com/pleaseallowme?fan_landing=true

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Kaleigh Moore, with an expert panel consisting of Benjamin Smith, Eric Bandholz, Jeffrey Sawyer Lee and Josh Elizetxe.The current eCom landscape is probably as volatile as it can be. On one hand you have the massive growth in eCom, on the other you have changes like iOS 14, the continuing pandemic and the now super prevalent supply chain issues. There are opportunities and challenges galore. The growth (and survival) strategy for businesses is constantly shifting and where the market will be 1 year from now is anything but certain.In this episode, you'll gain practical insights into how DTC operators build brands that transcend inevitable events like privacy, pandemics, and more.  You will get to hear firsthand from Founders of 4 Fast Growing DTC Brands . This is a great episode for operators and business owners looking for ways to grow in Q4 and beyond.This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Today's episode is an expert panel discussion from the Commerce Accel Conference. The session was hosted by Will Laurenson, with Chase Dimond, Rytis Lauris and Jessica Totillo Coster among the expert panel.Black Friday and Cyber Monday (BFCM) are almost upon us. And the competition this year is going to be intense. While there are many more online shoppers than ever before, there are more than ever stores competing for those shoppers. You'll be competing against old and new eCom stores and also brick and mortar stores who've gone online during the pandemic. The hows, whats and whens of your communication could make or break your business during this BFCM. In this episode, you'll get the scoop on how to get your Email and SMS marketing ready for Black Friday and Cyber Monday.  You will get tips, hacks and best practices from three leading experts. This is a great episode for marketers and business owners preparing for the upcoming sales!This event was sponsored by our good friends at: Juni - The financial companion that tracks returns on your entire business in one place. Measure all your ROI at juni.coEmarsys -The omnichannel customer engagement platform of choice for more than 1,500 companies worldwide. Do more at emarsys.comPostscript - Making SMS for eCommerce easy. Automate your SMS marketing at postscript.ioRecart -Sell more with FB Messenger Marketing. Reduce abandoned carts at recart.comOmnisend -Increase your sales not your workload. Take the shortcut to revenue growth at omnisend.com Bolt - Connecting retailers and millions of shoppers in a unified network. Your shoppers are one  click away -bolt.comBeProfit - Get all your ecommerce profits at a glance. Track all your expenses at beprofit.com-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

The context behind Listen, Innovate, Grow came from my experience working with SMBs and realizing there were a lot of untapped opportunities. Often the primary limiting factor to small business growth is the owner being too ingrained working in the business vs. on the business. A good example of working on the business is market positioning and future planning. The business owner is the one that should be driving the strategy around who their target customers are, how they are perceived by those customers, and what efforts are required to reach those customers. If the business owner spends too much of their time putting out fires and handling individual transactions they become ineffective at leading the business which limits the growth potential. A misconception in the SMB market is that creating a strategic business plan is a waste of time. You spend all this time and energy on it only to have it sit on a shelf and collect dust. That was the old way of business planning and it failed to achieve the desired result. Done correctly a business plan should be a fairly concise document that is responsive to changes in the market. Business plans should also be collaborative and include input from the leaders and team members in your organization. Anyone can write out a business plan in isolation but when you engage your team is when you find out what is achievable given where your business is at today. When it comes to product-market fit, the simplest way to think about it is are you offering products or services that customers want to buy. The starting point is to understand who you want to reach, what problems do they have, and what types of solutions will appeal to them. I do a lot of work with service-based businesses and often what we find is they might get hired to do one job but customers have related problems that need solving. That is where creating bundles of services can have a big impact on growth in your business. Taking the time to listen to your prospects and customers to gain insights on how to better serve them is what will help you stand out from your competition.   Resources Shared: Listen, Innovate Grow by Garreth Chandler & Michael HaynesThryv 

Episode 36 of the Cyber Law Revolution Podcast is live! Thanks to Kathleen Curley from Risk Strategies for joining us to discuss cyber market trends, where the market is going, and tips for SMBs to become attractive to insurers! As always, call, email, or comment below with questions or discussion points - 4108322002 or spollock@wtplaw.com Enjoy!

In this episode of the Road to Growth podcast, we are pleased to introduce you to Ash Cintas. Ash, is the founder of City Shoppe, and an expert on small business trends. She is also a former small business owner with a passion for startups and growing small businesses. Growing up in a diverse entrepreneurial family (microprocessors, fishing, retail, Olympics, and Hot Dog on a Stick), Ashley learned about running a business and creating products early. Spending her weekends counting inventory and exploring trade show floors since the age of 7. While in college at UCLA, she decided to start her first business based on a need for the yoga industry. Soon after graduation, she pursued it full time, managing overseas manufacturing, local sewing, patents, and bringing a new invention to market. She experienced firsthand and grew frustrated with the impact tech giants control over our purchasing and the human, economic, and environmental cost of that control. She is now dedicated to helping small businesses and retail survive with her new venture, City Shoppe, solving two problems that all local SMBs face - for free.   Learn more and connect with Ash Cintas by visiting her on Website - https://cityshoppe.com/   Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth   Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber  

Joshua 9-12

On today's episode, Kunle is joined by Joseph Heller, Founder & CEO of The/Studio and Supplied, California-based platforms offering on-demand product creation/manufacturing and all-in-one wholesale solutions to small businesses.We all know either heard of or even come across Live selling on social media. More and more businesses are leveraging the rising popularity of social selling. While it may not be huge in the US just yet, it's already super popular in many other parts of the world. Setting up an online store is easy, but finding the best products at the right price is easier said than done. Even once you have found a suitable product for your niche, getting it directly from manufacturers is extremely difficult. You have to do due diligence, face minimum order quantities and handle shipping/customs. While big businesses have entire teams to work through these challenges, the smaller businesses get left behind.In this episode, Kunle and Joseph talk about how small businesses can easily source products in smaller quantities from China. You will also get to hear about why Social Selling on Facebook Live could be the next big thing in eCommerce . This is a great episode for marketers and business owners.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

What do you need to do in order to build a successful Start-Up in Israel and launch a global brand? According to our guest today, Assaf Luxembourg, it may just come down to getting out of the startup mentality and shifting focus to being an innovative company in your industry. ------------------------------------------------------------------------ ABOUT OUR GUEST: Assaf Luxembourg is a Business Development and Marketing professional. Passionate about promoting Israel through business, innovation, startups, and entrepreneurship and passionate about helping international talents in Israel, the "Start-Up Nation." He provides consulting and content services to organizations that bring young professionals to Israel. He also consults and advises start-ups on storytelling, pitch, marketing, and business development. His experience varies from the private sector (ventures and start-ups, SMBs, corporate, and independent service providers) to the public sector and non-profit/third sector. ------------------------------------------------------------------------ CONTACT ASSAF: Plus972 Website: https://plus972.com/ Personal Website: https://www.assafluxembourg.com/ Email: israel@plus972group.com LinkedIn: https://www.linkedin.com/in/assafluxembourg/ Articles mentioned on the podcast: https://www.calcalistech.com/ctech/articles/0,7340,L-3906201,00.html https://www.calcalistech.com/ctech/articles/0,7340,L-3917684,00.html ---------------------------------------------------------------------------------- SOCIAL LINKS: Facebook: https://www.facebook.com/AaronKatsmanLC/ Twitter: https://twitter.com/AaronKatsman LinkedIn: https://www.linkedin.com/in/aaron-katsman-6550441/ ---------------------------------------------------------------------------------- SUBSCRIBE TO THE PODCAST: iTunes: https://podcasts.apple.com/us/podcast/the-aaron-katsman-show/id1192234142 Stitcher: https://www.stitcher.com/podcast/the-aaron-katsman-show Spotify: https://open.spotify.com/show/1lePc1pC0giBFV1nzCGsQR ---------------------------------------------------------------------------------- VISIT MY WEBSITE: Website: https://www.aaronkatsman.com/ ---------------------------------------------------------------------------------- CONTACT ME: Email me: aaron@lighthousecapital.co.il ---------------------------------------------------------------------------------- DISCLAIMER: Aaron Katsman is a licensed financial professional both in the U.S. and Israel. Call 02-624-0995 for a consultation on how to handle U.S. brokerage accounts from Israel. This video is for education purposes only and is not intended to give investment, legal or tax advice. If such advice is needed, contact a licensed professional who can help you. Securities offered through Portfolio Resources Group Inc. Member FINRA, SIPC, MSRB, FSI. The opinions expressed are those of the author and not of Portfolio Resources Group Inc., or its affiliates. Neither PRG nor its affiliates give tax or legal advice.

Amid the great digital shift, everyone's competing against Amazon. Brandon Gell, CEO and co-founder of Clyde, said for smaller firms, speed is of the essence, and refining the tech stack and linking with platforms can level the playing field. 

Joshua 7-8

On today's episode, Kunle is joined by Erik Huberman, Founder & CEO of Hawke Media, a LA-based full-service marketing consultancy. The company has serviced over 2000 brands of all sizes, ranging from startups to household names like Red Bull, Verizon, and Alibaba.Businesses traditionally make annual plans for functions like Finance, HR and Marketing. Marketing, like everything else, is measured month-on-month. But this traditional way of planning and reporting could very well be holding you back. With access to tons of real time data and tools to analyse this data, the game has changed. If you aren't taking an iterative approach to your marketing plans then you risk getting left behind.In this episode, Kunle and Erik talk about leveraging marketing data to create an iterative marketing strategy. You will get to hear about the 3 pillars of the Hawke Method, fallout of privacy-driven changes, best channels for raising brand awareness and nurturing your audience, and what could be in store for us in Q4. This is a great episode for marketers and business owners.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Hey friends! Today we're going to recap the SIEM/SOC players we've evaluated so far (Arctic Wolf, Elastic, Sumo Logic, Milton Security) and then talk about a new contender that was brought to our attention: Blumira (not a sponsor, but I'm really digging what I'm seeing/hearing/experiencing thus far)!

We chat with Daniela Illuminati - Director of Operations and Dublin Site Lead for TELUS, to learn more about her insights around CX and industry wide trends to watch. About TELUS International Ireland TELUS International Ireland is a leading Irish-based provider of digitally-enabled customer experience (CX) and business process solutions, and is a key location in the TELUS International family. It has two CX and IT delivery centers strategically located in Dublin and Cork as well as a site in Ballina providing AI data solutions to support many of the world's top brands. In December 2019, TELUS International completed its acquisition of Voxpro, with the sale seeing the ownership of the business, including facilities, business operations and employees transfer to TELUS International. With almost 2,000 team members, TELUS International Ireland is committed to promoting and celebrating diversity and inclusion within its team, company and the community where it lives, works and serves. This includes inclusive, high-impact volunteer days like TELUS Days of Giving. More about Daniela Illuminati - Director of Operations and Dublin Site Lead Daniela Illuminati joined TELUS International in April 2018 as Senior Operations Manager, and shortly afterwards became Site Lead for the Dublin office and Director of Operations. She is also a member of the TI Ireland Senior Leadership Team. Daniela is an experienced leader with extensive background in online operations in the tech industry, having worked for almost 10 years in Google Ireland, supporting the AdWords Sales organisation, by providing customer service, technical support as well as sales consultancy services to both SMBs and global accounts in the Google Adwords and YouTube network.

Joshua 6:1-27

On today's episode, Kunle is joined by Guy Hanson, VP for Customer Engagement, Validity, a data integrity platform that enables constant assessment of customer data quality coupled with marketing analytics.Apple is soon going to alter the Email marketing landscape with the iOS 15 update. This comes hot on the heels of iOS which changed the game for performance marketing. Apple's Mail Privacy Protection (MPP) update will significantly reduce data available to marketers. Even though these changes are sweeping, there is still light at the end of the tunnel.In this episode, Kunle and Guy talk about the upcoming changes to Apple mail and their impact on Email marketing. You will get to hear about what this change really is, how it will affect you and possible solutions to cope with it. This is a great episode for email marketers and any business that sends emails to customers.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free.CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Engines require three vital elements to generate power: AIR, SPARK, and FUEL. If any of these three elements aren't present, the engine will struggle to function or even start. Fuel injectors are a vital part of a complex system that delivers the fuel to an engine, so it's a critical component for ensuring successful ignition.In the startup world, air and spark may come naturally… such as an idea, concept, or solution to a major problem. Although, let's think of the third element, FUEL, as sustenance. In other words, endurance and strength that can only be supplied by an expert with frontline experience and in-depth knowledge. Then, and only then, will the power to succeed be evident. Joseph Schorr is a Cybersecurity and Risk Services Executive at LogicGate. In this episode, he provides the fuel to help power cybersecurity startups and aspiring entrepreneurs, security for SMBs, GRC and LogicGate. Tony the Bartender revs up a “Sidecar”.Support the show (https://www.patreon.com/barcodepodcast)

On today's episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform  that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert.Gone are the days where you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what works and why has become an even tougher nut to crack.Through all these challenges it has become increasingly clear that creatives can make or break your ad campaigns. This previously overlooked component is now truly in focus. Building great creatives is more of a team effort than an individual one. You need to have clearly defined roles, workflows and tools to leverage the data available.In this episode, Kunle and Reza talk about how top performing creative teams are structured. You will get to hear about what kind of tools are needed, what roles are in play and what are some of the best practices to adopt immediately. This is a great episode for performance marketers and marketing leaders.-----------SPONSORS:This episode is brought to you by:Klaviyo This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper's first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.Find out more on klaviyo.com/2x.  RewindThis episode is brought to you by Rewind - the #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 80,000 online businesses.Direct-to-Consumer brands like Gymshark and MVMT Watches rely on Rewind.Cloud based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!For a free 30-day trial, Go to Rewind Backups, reach out to the Rewind team via chat or email and mention '2x ecommerce'ShipBob This episode is brought to you by ShipBob. ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America. ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped. Go to Shipbob.com/2x to get $500 in free shipping credits today.GorgiasThis episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform.This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund or create an order, right from your helpdesk.Go to Gorgias.com and mention 2x ecommerce podcast for two months free. CloudwaysCloudways is the hosting platform of choice for thousands of ecommerce merchants, SMBs, and agencies all around the globe. They offer a high-performing custom stack, top-notch security, the choice between 5 cloud solution providers, ease of scalability, affordable pricing plans, and so much more.Cloudways also offers support for all PHP-based applications like Magento, WooCommerce, WordPress, Laravel, and others.Experience an unbeatable managed cloud hosting experience with Cloudways today. For a $20 Free Hosting Credit use the Coupon code: **BOOSTMAG**

Oz Alon's journey is a living story and a fairy tale of how he and his wife met at around age 13 and became friends and managed to build a huge business. Both of them are co-founders of Honeybook which they created on a whim after a generous offer. Their story is exciting, inspiring, positive, and filled with many lessons for entrepreneurs. The venture, Honeybook has raised funding from top-tier investors like Tiger Global Management, Zeev Ventures, Citi Ventures, and Durable Capital Partners.

About Adam O'Leary:Adam O'Leary is the co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.Adam, who was $32k in debt trying to figure out how he could start working online, ended up throwing in the towel of trying to start something new, and decided to find someone who was making at least a million dollars a year online, and work alongside them.After weeks of back and forth, he started to identify that software was an absolute gold mine, especially if you are able to automate processes within your agency.This lead to Adam launching his agency alongside his Co-Founder Dan who started using their own internal video testimonial tool as a "foot-in-the-door" offer for building client trust before moving to 4 and 5 figure retainers. Realizing the broader appeal of the tool, they pivoted focus and TrustScout was born!To test their new tool, Adam recruited 3 brand new agency owners wannabes to launch their business using only TrustScout...No referrals, no websites, just sales + video. Within 24 hours, all 3 had landed their first clients.TrustScout's mission is to create a simple way for agencies to collect video testimonials for businesses everywhere.Learn more at https://trustscout.io/-------------------------------------------------------------CONNECT WITH ME:>>You can follow me atFacebook PageInstagramLinkedinPlease send me your feedback , your key takeaways, any topics you would like me to cover, any concerns and questions at showupwithpriyanka@gmail.comWORK WITH ME:As a Director of Operations and Business Growth Strategist with 12 years corporate experience as a Senior Engineer,  I help multiple 6 figures or more impact driven, heart centered entrepreneurs  to scale  by smart systems, empowered teams and streamlined operations to increase revenue and eliminate the chaos. Curious , learn more at http://scaleupwithpriyanka.com/Let's talk about making the crazy go away in your business: Book a call with me calendly.com/scaleupwithpriyanka/discoverPODCAST LAUNCH RESOURCE:>>If you are looking into launching your own podcast - check out this course which I went through to launch my podcast in 28 days to Top 60 rated show on Itunes 'Entrepreneurship category'. This is my affiliate link to sign up for the podcast course :  https://aff.podcastprofitlab.co/17187/60011

ABOUT THE GUEST:  Jeroen Corthout, CEO of Salesflare  Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startups.  Salesflare was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.  It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.    You can learn more about Salesflare here:  https://salesflare.com/  Connect with Jeroen on LinkedIn here:  https://www.linkedin.com/in/jeroencorthout/ABOUT THE EPISODE:  CRM has been around for decades, but talk to a few reps and you'll find at least a few who hate it (see what I did there).  But why? And what can be done to change it?  CRM - or any tool that helps reps stay on top of the many things reps need to stay on top of can supercharge productivity, but only if they are used and used consistently.  CRM innovator Jeroen has some ideas about how to make CRM more usable and as such more useful, and he has baked those ideas into Salesflare, an intelligent CRM built for SMBs selling B2B. He shares many of the creative ways it helps overcome obstacles to CRM adoption in this episode of the podcast.

We continue our discussion about how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. To wrap up our conversation today, Craig tells us how you can set up a CRM so your marketing and sales teams will actually use it. Show NotesConnect With: Craig Klein: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode we discuss how SMBs can build personal relationships with customers at scale. Joining us is Craig Klein, President and CEO at SalesNexus, which is a comprehensive solution for CRM, marketing & email automation, and lead generation for companies of any size. In part 1 of our conversation, Craig tells us why SMBs need a CRM solution to survive. Show NotesConnect With:Craig Klein: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.