POPULARITY
9 episodes with frederick vallaeys
17 episodes with frederick vallaeys
3 episodes with frederick vallaeys
2 episodes with frederick vallaeys
3 episodes with frederick vallaeys
2 episodes with frederick vallaeys
2 episodes with frederick vallaeys
2 episodes with frederick vallaeys
In this episode of the E-commerce Evolution Podcast, host Brett Curry sits down with with award-winning entrepreneur Leah Garcia (https://www.linkedin.com/in/leah-garcia-592988/), founder of Nulastin (https://nulastin.com/).Leah has a remarkable journey building a beauty brand with shocking retention numbers—80% blended returning revenue and 65% subscription-based customers. From her bootstrapped beginnings (going from zero to $17.5M before hiring her first employee!) to developing bio-designed elastin products that deliver real results, Leah unpacks the strategies that have made her company a standout success even in uncertain economic times.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Leah Garcia (02:54) Nulastin's Mission and Core Products(07:19) How to Achieve High Retention Rates(12:59) Removing Friction in the Shopping Experience(19:33) Optimizing Subscription Models (25:50) Knowing Your Customers & Fostering Connections(30:50) Improvements to Reduce Churn (37:08) Direct Response Marketing Insights(41:42) Navigating Uncertainty in Business—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Nulastin: https://nulastin.comLeah's LinkedIn: https://www.linkedin.com/leah-garcia-592988Leah's Instagram: https://www.instagram.com/leahgarciatv/Heart & Soil Beef Organics: https://heartandsoil.co/__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more
In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Tom Leonard (https://www.linkedin.com/in/thomasbleonard), a fractional marketing leader who specializes in operationalizing Media Mix Modeling and incrementality testing. They dive deep into the often confusing world of marketing measurement. Tom and Brett will debunk myths about attribution and we reveal what truly drives customer acquisition. For ecommerce brands struggling to understand where their marketing dollars are actually working, this conversation offers practical insights on how to move beyond misleading platform metrics.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Tom & Marketing Measurement(06:30) Understanding Multi-Touch Attribution (MTA)(12:22) The Case for Incrementality Testing(22:20) Exploring Media Mix Modeling (MMM)(27:30) Navigating Budget Cuts and Marketing Spend(32:17) Understanding Incrementality Vs. Attribution(35:45) The Importance of Cost Per Incremental(40:16) How to Get Started with MMM(44:09) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Tom's LinkedIn: https://www.linkedin.com/in/thomasbleonard__Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more
In this insightful episode of the E-commerce Evolution Podcast, host Brett Curry sits down with Jhana Li (https://www.linkedin.com/in/jhana-li), founder of Spyglass Ops, to tackle one of the biggest challenges holding back growing businesses: operational constraints. While many entrepreneurs excel at product development and marketing, they often hit a ceiling when it comes to building operational systems and processes. Jhana shares her expertise as a transformational operations consultant who has helped hundreds of seven and eight-figure businesses scale by creating systems that allow founders to work on their business rather than in it.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Jhana & SpyGlass Ops (04:21) Common Operational Problems Founders Face(07:52) Developing a Strategic Vision to Break Through Bottlenecks(14:39) Setting Yourself Apart From Competitors(17:52) Vision Alignment With Your Team(20:51) Hiring and Onboarding the Right People(32:31) Structuring An Effective Hiring Process(40:28) Coaching a High-Performing Team(46:04) When To Let Underperformers Go(50:43) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more
In this timely episode, Brett Curry (https://www.linkedin.com/in/thebrettcurry) sits down with Nick Flint (https://www.linkedin.com/in/dominic-flint-b46063b3/), Director of Email Marketing, to tackle the pressing challenge facing e-commerce brands today: how to maintain profitability amid rising tariffs. As import costs surge, they share actionable strategies for protecting your bottom line without sacrificing growth. Whether you're considering price increases, optimizing marketing spend, or leveraging email to boost customer loyalty, this episode delivers practical solutions you can implement immediately.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction(01:28) Increasing Profitability in the Current Landscape(04:30) Strategies for Princing and Bundling(06:32) Effective Cost-Cutting Measures(11:51) Maximizing Email Marketing Effectiveness(15:06) Final Thoughts—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
On this episode, Frederick Vallaeys, CEO of Optmyzr, joins Join Dots Oyebolu. Frederick shares valuable insights into paid media automation and how businesses, small and large, can effectively use automation to improve their marketing strategies. Frederick discusses common mistakes small businesses make, the importance of customer data and the evolving landscape of PPC with generative AI. Key Takeaways:(02:31) The importance of balancing cost-per-click with relevance for successful ad campaigns.(06:53) Why automation is crucial for small businesses with limited time and resources.(11:30) Simple, cost-effective ways for small businesses to integrate customer data.(20:01) Automation needs safeguards, and tools like Optmyzr offer PPC insurance for better campaigns.(21:34) Optmyzr helps advertisers control Google Ads with automations and safeguards to avoid costly mistakes.(26:56) ROAS alone won't ensure profit; linking data to profit margins with tools or scripts drives true PPC profitability.(30:38) AI works best with specific inputs; human-AI collaboration is powerful but requires effort.(33:26) Generative AI shortens consumer journeys, requiring generative engine optimization to capture informed customers.Resources Mentioned:Frederick Vallaeys - https://www.linkedin.com/in/frederickvallaeys/Optmyzr | LinkedIn - https://www.linkedin.com/company/optmyzr/Optmyzr | Website - https://www.optmyzr.comInsightful Links:https://www.wordstream.com/blog/ws/2016/05/16/competitive-advertisinghttps://neilpatel.com/blog/ppc-automation/https://www.flankmedia.com/blog/maximizing-your-paid-media-marketing-automationThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jimmy Sansone (https://www.linkedin.com/in/jimmy-sansone-aa80b881/) about the founding story of The Normal Brand.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Introduction and Jimmy's Background(11:42) Early Days of The Normal Brand(15:51) Working with Family (22:09) Expansion Into Retail Stores(25:03) Benefits of Having Your Own Stores(32:25) Mistakes Made Along The Way(34:46) Culture and Core Values(39:34) Future Plans & Merchandising Strategy (42:28) Outro __Show Notes: Jimmy Sansone (LinkedIn): https://www.linkedin.com/in/jimmy-sansone-aa80b881/ The Normal Brand (Website): https://thenormalbrand.com/ The Normal Brand (Instagram):https://www.instagram.com/thenormalbrand/ Patrick Lencioni (LinkedIn): https://www.linkedin.com/in/patrick-lencioni-orghealth/ Working Genius: https://www.workinggenius.com/ Hudson Hawk: https://www.hudsonhawk.com/ Ryan Holiday: https://ryanholiday.net/ Supplement Superstore: https://supplementsuperstores.com/ 1st Phorm: https://1stphorm.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeremy Horowitz (https://www.linkedin.com/in/jeremyhorowitz1/) about the current state of eCommerce.__Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Chapters: (00:00) Intro(01:58) The State of eCommerce(12:39) Constructing a Healthy P&L(22:48) Would We Buy This Business? (38:38) The Importance of Focusing on Core Customers(43:29) LVMH: The Ultimate Luxury Company(48:44) Outro__Links: Jeremy Horowitz: https://www.linkedin.com/in/jeremyhorowitz1/ Let's Buy A Biz!: https://www.letsbuyabiz.xyz/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Jeff Cohen from Amazon (https://www.linkedin.com/in/jeffreycohen/) about amazon ads news and trends. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (07:54) Vertical Video for Sponsored Brand Video(15:43) Amazon's Facebook Integration (19:27) Prime Video Ads and Sponsored TV(31:33) Amazon Marketing Cloud (AMC) (39:22) AI's Role In Amazon Advertising (42:15) The Importance of Your Feedback(43:46) Outro __Links: Jeff Cohen: https://www.linkedin.com/in/jeffreycohen/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Bryan Porter and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next
Frederick Vallaeys talks with Jason Barnard about how generative AI is changing PPC. This episode was recorded live on video January 23rd 2024
Frederick Vallaeys talks with Jason Barnard about how generative AI is changing PPC. This episode was recorded live on video January 23rd 2024
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction(04:11) Simple Modern's Founding Story(17:42) Demand Capture and Paid Ads(24:40) Building A Brand On Amazon(40:40) Transitioning To a 1P Seller on Amazon(46:23) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ Simple Modern: https://www.simplemodern.com/ __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (03:12) Lesson 1 - Where All Making It Up As We Go(06:58) Lesson 2 - You're Never Really Ready(09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways(12:17) Lesson 4 - Admit When You're Wrong(14:39) Lesson 5 - You Might Want A Coach(19:39) Lesson 6 - Be All In(22:52) Outro __Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (02:40) Kyle's Background (03:53) Authentic - The Word of the Year(05:55) Is UGC Dead? (10:51) The Digital Age Version of Word of Mouth(13:32) Strategies To Facilitate Word of Mouth(15:26) What Does A Good Ambassador Program Do?(16:16) Influencer Program vs. Ambassador Program(26:08) How To Set Up An Ambassador Program(34:50) Ambassadors and Ads(38:41) More About Get Roster(43:06) Outro__Links: Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ Roster: https://www.getroster.com/__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next
Are you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies. Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges and opportunities in this space. Tune in now so you don't miss out on this opportunity to enhance your search campaign management! Episode Highlights: 00:00 - Coming up… 00:29 - Introduction About Our Guest: Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google's AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards' Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History. Connect with Frederick Vallaeys: ⏩ Twitter https://twitter.com/siliconvallaeys ⏩ Website https://www.optmyzr.com/ ⏩ Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335 Resource Links: ⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/) ⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with Kim Barrett: ⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett ⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/ ⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. ⏩ Subscribe to YouTube https://bit.ly/3ApZLpL ⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD ⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC ⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP ⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8 ⏩ Subscribe to Omny: https://bit.ly/3oLl8ipSee omnystudio.com/listener for privacy information.
Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. __Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!__Show Notes: (00:00) Introduction (01:18) The Operators Podcast (06:30) Ridge's Background(09:38) What To Expect For DTC Brands In 2024(16:08) What Does It Take To Win In 2024(25:13) What Channels Is Sean Most Excited For In 2024(30:15) How To Grow Profitably (38:52) Expanding Your Product Line(43:44) Outro__Links: Sean Frank: http://twitter.com/SeanEcom/ Ridge: https://ridge.com/ The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059__Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ __Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, and more. __Other episodes you might enjoy: Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better QuestionsEpisode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston RutherfordEpisode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube AdsEpisode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next
In this Predictable B2B Success podcast episode, host Vinay Koshy interviews Frederick Vallaeys, CEO and co-founder of Optmyzr, a leading PPC management platform. Vallaeys, a seasoned Silicon Valley entrepreneur and one of Google's first 500 employees, discusses the challenges of running digital advertising campaigns, including ad fraud and low conversion rates. He explains how Optmyzr's platform and experience can help businesses overcome these challenges and improve their PPC campaigns' performance. Vallaeys also shares insights from his two books on automation and gaining a competitive advantage. Frederick Vallaeys is a seasoned entrepreneur and leading PPC search and marketing influencer. With a background in engineering and communication, he became an evangelist for PPC and has since focused on teaching and automating processes to improve efficiency. He is the CEO of Optmyzr and has extensive experience in bid and budget management, automation, and PPC insurance. He emphasizes the importance of combining human intellect with machines for successful automation and staying up-to-date with the latest trends and challenges in the industry. Some areas we explore in this episode include: Challenges faced by businesses in PPC marketingThe importance of relevant answers in PPC advertisingThe role of automation in PPC advertisingOptimizing ad campaigns with automationThe importance of target return on ad spend in biddingPersonal strengths and insights on PPCThe importance of understanding the performance of digital campaignsCombining human intellect with automation for better resultsThe role of automation in advertisingThe power of first-party user data in PPC marketingAnd much, much more.
Automation is here to stay…But how is it impacting the field of digital marketing?Frederick Vallaeys, co-founding CEO of Optmyzr, the leading and award-winning PPC management platform, is here to share his insight.He'll cover: Why automation is good for advertising The risks associated with PPC automation How to maximize your ROI on advertising Does ChatGPT impact PPC? Automation layering And more
Pay-per-click (PPC) advertising is a popular marketing strategy for businesses of all sizes. However, managing PPC campaigns can be time-consuming, and keeping up with the latest trends and strategies can be challenging. In this podcast, we’ll be talking with Frederick Vallaeys, an expert in PPC advertising and automation, about how businesses can set up automation…
This week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don't miss out on this week's episode!
Google ads, for beginners at least, are incredibly confusing. But that doesn't mean that Google ads should be avoided. If anything, if now is the season to invest in advertising, Google ads could be a very strategic way to spend your money. But how do you know when the right time is to invest in ads? And once you are certain your ready, where do you even begin? In this episode of the Talk Copy to Me podcast, I ask Google ads specialist Ameet Khabra how to demystify Google ads for beginners so that you can make the decision whether this is a smart advertising avenue for you in the near (or far) future. Learn more about your guest expert on Google ads, Ameet Khabra Look up the definition of "obsessed" and you'll find a picture of Ameet Khabra. Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level. Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic". Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia. Ameet is known for her transparency, her impressive ability to pivot her clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs. Connect with Ameet on Instagram or visit her website to learn more. Ameet would love to meet: Frederick Vallaeys, former Google Adwords Evangelist and Founder of Optmyzr Learn more about your host Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin's not helping her clients write email sequences or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, She Built This, and Photo Business Help. Stay in touch with Erin Ollila, SEO website copywriter: Learn more about Erin's VIP Day options if you'd like to learn more about how you can hire her to write emails for you or audit your overall marketing Reach out her on Instagram, Twitter, Facebook or on LinkedIn to talk more about how to grow an email list Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila
Frederick Vallaeys, Founder of Optmyzr joins me to tell all when it comes to PPC. If you've ever wanted a sure-fire method with PPC, listen to this one. Fred has worked at Google and knows his stuff. He was actually a 3 digit employee... Employee 401 or something close to that. All to say he knows his stuff, he's brilliant and brings a ton to the table today! PPC is a phenomenal way to get your box, your business in front of more eyes at a predictable price! Make sure to grab your 2022-2023 Subscription Box Planner on SALE on October 1st. EVERYTHING you've ever wanted in a subscription box planner. Available in digital or print: https://ericmusick--jessicaprincipe.thrivecart.com/the-subscription-box-planner/Buzzsprout — Easiest Way to Start a PodcastStart podcasting today. It's the easiest way to start, grow, and monetize your podcast.Brand
Using Google Ads new "Performance Max" campaigns to take your Shopify store sales to the next level. A developer of Google Adwords and the latest technology-driven solutions to optimize Google Ad e-commerce campaigns explains.
In this episode of The Kim Barrett Show, we're talking about a more efficient alternative to PPC management that will optimize your search campaigns. We are joined by Silicon Valley entrepreneur Frederick Vallaeys who is also the CEO and co-founder of Optmyzr. He shares with us his experience as one of the first 500 Google employees, what drove him to delve into the PPC world, how he leveraged all these to pioneering his company, and more! If you loved this episode, don't forget to subscribe, rate, and share this podcast! See you in the episode! What we discussed in this episode: Introduction [00:00] How Frederick Vallaeys got into the PPC space [02:05] Frederick's experience as product specialist for Google [03:26] The role of an AdWords Evangelist [05:35] What drove Frederick to leave Google and start Optmyzr [07:14] The gaps in the PPC space Optmyzr sought to fill [08:54] The shift to automation in the digital marketing world [15:04] Why should paid search experts try Optmyzr? [20:50] Connect with Frederick Vallaeys [22:28] About Our Guest: Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google's AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards' Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History. Resource Links: Connect with Frederick Vallaeys (https://twitter.com/siliconvallaeys) Optmyzr (https://www.optmyzr.com/) Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys (https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335) Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with The Kim Barrett Show: Subscribe on Youtube Follow Us on Facebook Thanks for checking out today's episode! Be sure to tune in for the next one, subscribe, and share this podcast.See omnystudio.com/listener for privacy information.
This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers. Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why. Discover the top three mistakes Fred sees advertisers making when they're using the Google ads platform. He deep dive into how you can do better than your competitors if they're also running automated campaigns. Listen as Fred shares his favorite success story of one of his clients and his prediction for the next 12 to 18 months that he can see Google is going. Fred shares a piece of actionable advice to see some quick results running Google Ads. Episode Action Items: To find more information about Fred's company, go to www.optmyzr.com ABOUT THE HOST: Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021. New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
How do you approach PPC in your organization? Today's guest for Coffee with Closers knows everything about it. Meet Frederick Vallaeys, a Silicon Valley entrepreneur, author, and leading influencer in PCC search marketing. As one of Google's first 500 employees, Fred quickly established a reputation as a pioneer of PPC marketing as the company's first AdWords evangelist. Today, he is a co-founder and CEO of Optmyzr – a leading multi-award-winning PPC management software. He distinguishes three key roles in PPC advertising - the PPC Doctor, the PPC Pilot, and the PPC Teacher. To fully grasp these roles, it is important to understand the pilot's role in the plane. They only fly it for about 11 minutes per flight on average. Most of the time, their job is to be there in case something goes wrong and to make sure the inputs in the autopilot are correct. The same applies to PPC. You have to be there and control the process. When you find out it's broken, you become a PPC Doctor. When you bring into the machine learning a deep understanding of what impacts your business, you become a PPC teacher. Coming up: ►What does it mean to be a product evangelist? ►How has the PPC industry changed over the last 15 years? ►Where can you leverage the power of AI and where will human input be necessary? ►Is there a minimum budget for a PPC campaign? ►How should marketers prepare to work without cookies? Stay tuned for our conversation where Fred shares practical advice for marketers and senior leaders on how to use paid media effectively to drive new business. ------------------------------------------------------------------------------------------------------------------------------- ►Find Frederick Vallaeys on LinkedIn https://www.linkedin.com/in/frederickvallaeys/ ►Visit Optmyzr at https://www.optmyzr.com/ ------------------------------------------------------------------------------------------------------------------------------- This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers. ►Subscribe to our channel here: https://www.youtube.com/user/oneims ►Listen to our podcast https://open.spotify.com/show/0rq9sO5hIdnMlsY3M7jqYf?si=fLmIEu88QMi6QFU8p6h_Gw ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en
Welcome to this week's episode of the PPC tat Roundup. Today's episode was a unique one. We didn't quite have the usual discussion where Julie asks some questions and we give expert answers. There was the Google marketing live. It was a conference that happened live on Google as in, there were people there. I saw pictures of Christi, Olson of Microsoft and Kirk Williams and Frederick Vallaeys and, several other people. So they were actually out there, but there were lots of chats on Twitter, and I joined them. I joined the chat the updates that were being, given the ones that I'm aware. Of so I give you here a roundup of reactions mainly from Julie Bacchini, Amalia Fowler and Kirk William. Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. After publishing his first book "Digital Marketing in an AI World: Future-Proofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage. A sought-after industry thought leader, he contributes to leading marketing publications and conferences and is routinely called upon by journalists, writers, and podcasters for his industry insight and vision.00:00 My Amazon Guy PPC AMA with Matt Davis and Frederick Vallaeys09:45 Welcome12:40 The Optmyzr16:16 How the Optmyzr can help manage data overload19:07 Negative exact vs Negative phrase25:34 How to make your ranking reach the top of the search32:34 Three bid behaviors that can be preset36:50 Is too many campaigns something to avoid?42:18 What to do when your BSR dropped due to low inventory46:35 Google traffic50:39 Optimal advertising53:56 When to optimize a brand for ROAS vs ACOS 57:45 Equal display time 1:01:23 Keyword impression and keyword conversion1:02:39 Sponsored display campaign1:03:52 Marketplace handling bid automation1:07:28 Paid ads on Amazon vs Paid ads on Google1:09:43 The Optmyzr websiteSupport the show
How can advertisers win at PPC? Everyone has access to the same cutting edge automations from Google? Frederick Vallaeys shares about the concept of automation layering and why it’s invaluable to help advertisers do better in the age of automation. Advertisers love to win and they know it is possible with automation. Automation is key…
In episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns. The human element will help you stand out and beat the competition. It's all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and let Google do its thing. But real marketers who understand customer behaviour have a huge advantage. Frederick is the CEO of Optmyz, a SaaS tool allowing for smarter automation in pay-per-click search. Prior to that Frederick spent almost 10 years at Google , half as their Adwords Evangelist. You can connect with him on LinkedIn or head over to https://www.optmyzr.com/.
Frederick was one of Google's first employees and quickly became one of AdWords' first evangelists almost 20 years ago. Now he is the CEO of Optmyzr, a PPC SaaS with billions of dollars in Ad spend under management. In this episode, we delve into automation and how to use it to your advantage with your digital advertising. We've already seen it being done with Smart Bidding and Smart Shopping, and with Google Advertising still evolving all the time, it won't be long before we have to further put our trust in Google's AI with new smart campaign types like Performance Max. We discuss improving campaign performance with automation layering, what the ideal Shopping Ads routine looks like and how to run Shopping experiments effectively. Fred also gives us his top 3 recommendations for optimizing your Shopping feed, as well as how to structure it for multiple product variants and seasonality. If you're running Ads and want to know what's coming up in PPC, then listen in as Fred explains how you can supercharge your results with Google's latest advanced automation.
Frederick Vallaeys CEO at Optmyzr and One of Google's first 500 employeesFred spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it. How did you start with Google back in 2002⦁ it's safe to say you are Google certified lol⦁ What was your job at Google?⦁ How did Optmyzr start?⦁ Did you have a day you realized it was going to work?⦁ Tell me how Optmyzr works⦁ Do I create the ads in your platform and it sends them to Google or do I create them the old way and the tool optimizes it?⦁ Can I connect with Amazon?⦁ Does the SEO of the landing page, interfere with the CPC?⦁ What are the most common mistakes you see people do in PPC Links to Fred Vallayes Stuff: Book: https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift-ebook/dp/B09QMTY7PN/Optmyzr site: https://www.optmyzr.com/
Imagine Google spending your ppc ad budget on campaigns that are not making you any sales or revenue. This happens all of the time and Frederick Vallaeys and I talk about how and why Google A.I is spending our ad budget and blowing it up the wall. We also discuss what you can do about it and how to take more control back with your digital marketing. This is a fascinating conversion that if you own an online business or are going to, must listen too! Episode Highlights 00:00 What you'll learn in this episode 02:38 How Was Frederick Working With Google? 06:37 PPC Ads For Lead Generation 08:45 Google's Advertising Limitations You Should Know About 10:14 Why You Should Advertise In The Right Place! 14:02 How To Optimize Ads For Better ROI 17:27 How A.I Is Changing Digital Marketing 23:24 What Is PPC Doctor? 26:19 What Is PPC Pilot? 29:57 Google And A.I Is Evolving And What Else We Should Prepared For? 34:01 Frederick's New Book & How To Get It About The Guest Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Visit Niche Website Builders and get EXCLUSIVE OFFERS as a BOB listener (https://www.nichewebsite.builders/bob/) ➥ Check out Odys' great deals (http://odys.global/) Connect with Frederick Vallaeys: ➥ https://www.optmyzr.com/ ➥ https://www.linkedin.com/in/frederickvallaeys/ See omnystudio.com/listener for privacy information.
Come and listen as Frederick Vallaeys joins the podcast and talks about PPC and your business. Fred was one of the first 500 Google employees and a master at Adwords. If you are doing PPC or even just thinking about it - please listen. Coach Manny
Today's digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than ... The post Unlevel the Playing Field: Frederick Vallaeys appeared first on Author Hour.
Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?
https://themummichogblog.com/4-cose-che-abbiamo-imparato-sulle-offerte-automatizzate-durante-la-pandemia12-06-2020/ 4 cose che abbiamo imparato sulle offerte automatizzate durante la pandemia adatta offerta Smart modifiche con budget ridotti, che è meglio di campagne di pausa, ma attenzione ad alta quota di impressioni con offerte automatizzate. Frederick Vallaeys il 9 giugno 2020 14:50 DI PIÙ gestione delle offerte è comprensibilmente un argomento preferito per PPC di marketing, perché le offerte giuste fanno la differenza tra le campagne che perdere soldi e quelli che fanno soldi. Ai vecchi tempi, di ricerca di marketing hanno speso un sacco di tempo impostare le offerte CPC giuste. Ma al giorno d'oggi, in un mondo in cui più del giorno per giorno della gestione PPC possono essere automatizzate, questo compito si è spostata di scegliere l'automazione destra e alimentandola le impostazioni corrette, come obiettivi per il CPA e il ritorno sulla spesa.
Internet Marketing: Insider Tips and Advice for Online Marketing
In this episode, we're joined by Frederick Vallaeys, CEO of Optmyzr. Frederick worked at Google between 2002 and 2012, helping to build some of the key Google Ads features and functionality that we all use today. Notably, between 2007 and 2012, Fred was the first Google AdWords evangelist, helping to promote Google AdWords as well as playing a vital role in developing Google Ads to serve advertiser needs. In 2013, Frederick founded Optmyzr, a PPC SaaS company that's driven by machine learning and artificial intelligence and aims to empower PPC professionals to eliminate barriers in their search marketing programs. In this episode we discuss:Frederick's journey from Chief Adwords Evangelist at Google to introducing paid media software products as CEO of OptymyzrThe pros and cons of AI/ML advancements in paid mediaPotential career paths for the modern paid media marketer, and the difference between PPC Doctors, Pilots and TeachersAre PPC SaaS companies like Optmyzr at risk of Google putting them out of business?The key differences between automated and smart bidding features Referenced on this episode:PPC Chat on Twitter: https://officialppcchat.com/PPC Town Hall: https://www.optmyzr.com/information/ppctownhall/about/ StreamYard: https://streamyard.com/Fred's book, Digital Marketing in an AI World: https://amzn.to/3t7kqsQ CONNECT WITH FREDERICK / OPTMYZRhttps://www.optmyzr.com/ https://twitter.com/siliconvallaeys CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.
Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google's AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.
Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.
Frederick Vallaeys discusses how to take better control of your paid search campaigns with automation layering in Google Ads.The post Google Ads & Automation Layering with Frederick Vallaeys [PODCAST] appeared first on Search Engine Journal.
In last week's episode, I interviewed an ex-Googler from the organic side of business. This week, I interviewed another ex-Googler, but from the advertising side of Google. You, my friend, are getting the inside scoop for two weeks in a row. If you have anything to do with the PPC or pay-per-click account for your business or for your clients' businesses, you know that it can be tedious and time-consuming work. Keyword research, optimizing bids, writing ad copy, doing A/B testing, or logging onto your account, may feel like falling into a black hole where time disappears. Kind of like going on to YouTube, but not nearly as fun. If you've struggled with PPC in the past, you may have asked yourself how a PPC expert would manage their account. An even better question might be how would the person who developed the system of AdWords run their account? Today, you're extremely lucky as you're going to get the answer to that very question. My guest for this episode number 206 is Frederick Vallaeys. Frederick was one of the first 500 employees at Google and he spent 10 years building Google AdWords, now known as Google Ads, and teaching business owners how to use it as an AdWords evangelist. To say that Frederick is an expert in Google Ads is an understatement. In fact, the company he co-founded, Optmyzr, is all about helping business owners increase the efficiency of their Google Ads accounts through automation, enhanced reporting and a lot more. If the idea of automating your PPC sounds enticing, then you want to stick around for some highly valuable insights. Frederick and I will be talking all about things like remarketing, attribution, even Amazon ads, and a host of other advanced tactics and techniques that will make PPC management a breeze.
Is AI coming for all of our jobs? As agencies and marketers, are we on the road to irrelevance? Probably not fully, but our roles and our perspectives better shift and shift quickly. Frederick Vallaeys is a brilliant marketer and programmer. He was one of Google's first 500 employees and was on the original AdWords Quality Score team. In this episode, we discuss how agencies and marketers of the near future should think more like pilots or doctors, or coaches (my metaphor). Pilots increasingly rely on instruments and AI to do their job. So do doctors. But, deep expertise, strategy, and a human element are still really important. Here's a hopeful but eyes-wide-open look at the future with Frederick Vallaeys. How Quality Score was yesterday's black box and AI is today's black box. Using Fred's Two Levels of Automation - Leveraging things like AI and Machine Learning (ML) and then creating a layer of automation to keep the machines in check. How is AI most impacting marketing now and how will it impact marketing in the next few years. What new changes to Google Ads is Fred most excited about. Some of Fred's favorite Google Ad Scripts? Automation can be simple. AI and ML are cool but you can achieve a lot with the simple stuff
Frederick Vallaeys Uses AI To Help Businesses Optimize Their Google Ads Campaigns. His company Optmyzr is a tool that automatically builds and optimizes Google Ads campaigns and reports on their results.
Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro's next few months. It's essential to stay on top of what is announced by Google at their premier event for marketers.More context is here
Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.More context is here
Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers.More context is here
Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro's next few months. It's essential to stay on top of what is announced by Google at their premier event for marketers.More context is here
Interview with Frederick Vallaeys on his new book Digital Marketing In An AI World, Futureproofing your PPC Agency, for Search Engine Land. A discussion about what the rise of machine learning and automation means for paid search marketers and agencies. What you need to know to prepare for success.
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Digital Marketing In An AI World - https://amzn.to/2EVRugTOptmyzr Free Trial - http://lddy.no/24zcJoin us at Patreon - https://www.patreon.com/paidsearchpodcastAre you nervous about artificial intelligence and machine learning replacing you and making your expert PPC skills obsolete? If so, this is the interview you have to listen to! Fred Vallaeys was one of the first 500 employees at Google, and he is the co-founder of Optmyzr, one of the leading PPC management softwares. Fred has written a new book, Digital Marketing in an AI World: Futureproofing Your PPC Agency. The book was written for PPC professionals to help us learn how to not only survive, but also thrive in tomorrow's PPC world that will be dominated by AI and machine learning. Our interview with Fred covers topics such as:Why Fred was driven to write this book.Whether or not AI and machine learning in the PPC world is a real thing of just hype.What role AI and machine learning play in the PPC world.How worries PPC professionals should be and what they can do to thrive in an AI world.Whether or not manual bidding strategies can still work.A breakdown of what machines do will in the PPC context and what humans do well.How to position yourself to survive and thrive in an AI-dominated PPC world, the three roles you can play.Enjoy the episode! Thanks for listening and sharing! Please leave us a rating and review on iTunes.Support the show (https://www.patreon.com/paidsearchpodcast)
Artificial intelligence is radically altering the digital marketing landscape. Today, we’re talking to a former Google AdWords evangelist, Frederick Vallaeys, and author of Digital Marketing in an Artificial Intelligence World. Frederick is going ... The post Digital Marketing in an Artificial Intelligence World: Frederick Vallaeys appeared first on Author Hour.
Artificial intelligence is radically altering the digital marketing landscape. Today, we’re talking to a former Google AdWords evangelist, Frederick Vallaeys, and author of Digital Marketing in an Artificial Intelligence World. Frederick is going ... The post Digital Marketing in an Artificial Intelligence World: Frederick Vallaeys appeared first on Author Hour.
In episode 7 we talk to Frederick Vallaeys from Optmyzr.
Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it’s critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it’s math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.
Artificial Intelligence Awareness and Preparation as one of Google's first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it's critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it's math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.
Artificial Intelligence Awareness and Preparation as one of Google's first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it's critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it's math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.
Artificial Intelligence Awareness and Preparation as one of Google’s first 100 employees, Frederick Vallaeys (who helped build the AdWords Editor and is now CEO of Optymzr, a PPC scripts and automation provider) talks to David what to watch out for and why we need to be prepared. On the subject of PPC automation, Frederick emphasizes it’s critical to remember that the machine learning boom is ultimately a statistical approach limited by combinatorial explosion. In other words, it’s math. Regarding PPC automation, an AI entity attempting to bid on a single keyword for each device, location, and time for audiences of different ages and genders will quickly end up with tens of thousands of permutations. This is a calculation volume that overwhelms not only humans, but machines too.
Join Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela.Source: https://www.searchenginejournal.com/ppc-secrets/224339/#closePresented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast)Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand!You can also watch this podcast episode here: http://bit.ly/37Jij6s
Join Chris and Matt for a great Thanksgiving discussion on "6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know" by Lisa Raehsler at Search Engine Journal. This article features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela. Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. For those new to the podcast, choose a past topic among the vast library of almost 500 episodes of all topics related to internet marketing: SEO, PPC, Email Automation, social media marketing and more.. Great for marketers, business owners and agencies from the novice to experienced in using the internet to market and grow a brand! www.bestseopodcast.com
Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior.
Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google's Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don't sufficiently explain customer behavior.
Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don’t sufficiently explain customer behavior.
Discussing the release of Google Attribution to Evaluate Marketing Efforts with Frederick Vallaeys, an Entrepreneur, Marketing Technologist, Public Speaker, and Startup Advisor as well as the CEO at Optmyzr. At Google's Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions.Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and feedback, Google aims to make the tool attractive to marketers that feel last-click models don't sufficiently explain customer behavior.
Edge of the Web - An SEO Podcast for Today's Digital Marketer
Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the AdWords Editor. He has a passion for simplifying the AdWords space with scripts and automation. We had a great time talking with Frederick and we encourage you to ! Also, this last week we met a great group of college students from Ball State's CADMA program (Center for Advancement of Digital Marketing & Analytics). The program aims to provide students with hands-on experience with marketing technology and get experience in working as a digital marketing agency. They are a one-of-a-kind program for colleges and since they were in our backyard, we wanted to get them on the show! Be sure to follow their group on Facebook to keep up with the program!
Today's guest is Frederick Vallaeys. Frederick was one of the first 500 employees at Google. He spent 10 years working on Adwords, was part of the original quality score team, and helped small businesses all over the country with their Adwords accounts as an "Adwords evangelist". Frederick has since co-founded the Adwords tool Optmyzr, a robust tool that makes working with Adwords easier by providing unique data insights, one-click optimizations, and advanced reporting. Frederick is also one of the top speakers in the paid search and adwords space. In today's episode, we get into some fun stories about the early days with Google, mistakes merchants make with Adwords, Google Shopping strategies, little known features of Adwords that you or your agency should be using, and more. Whether you are a seasoned Adwords veteran or you hire an agency to handle your campaigns, you can expect to gain some insights from today's interview.
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure.He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure.He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure.He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."
Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure.He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets.
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets.
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets.
Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets.
This week on The PPC Show: We chat with Frederick Vallaeys on the secrets of AdWords Quality Score. --- Send in a voice message: https://anchor.fm/the-ppc-show-podcast/message
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
Renowned online marketing expert Frederick Vallaeys, Founder of Optmyzr, talks with David Szetela about his recent article How does your Quality Score affect your cost per click in AdWords?
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! Frederick Vallaeys is an AdWords expert that helped create AdWords at Google. He worked at Google for seven years before starting Optmyzr. In this episode, Fred goes into how you can manage Adwords better by learning scripts. Scripts allow you to scale Adwords with several clients and handle the heavy lifting or tedious work we all do in our accounts. Some of The Topics We Cover Include: What tools Fred uses to manage paid search clients We also go into a few scripts for Google Shopping Ads. How to stay current […]The post #MarketingNerds Podcast: Frederick Vallaeys on Advanced Scripting With Paid Search appeared first on Search Engine Journal.
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.
Setting up Google Shopping Campaigns In AdWords, from Managing Bids For AdWords Shopping Ads to How To Improve Shopping Ad Performance and Quality Score In AdWords. David welcomes back the Chief Marketing Technologist of Top Tier Marketing and Cofounder of Optmyzr Frederick Vallaeys to discuss his recent writings on these issues.
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.
Learn about Getting Started with AdWords Scripts, a new way to programmatically access AdWords data: write simple JavaScript in an IDE embedded directly into the web application, with Former Google Adwords Evangelist and Founder of Optmyzr, Frederick Vallaeys.
On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.
On location from the Googleplex, David discusses AdWords Quality Score Myths and Facts with the Google Adwords Evangelist, Frederick Vallaeys.
© 2020-2025 Ivy Podcast Discovery LLC
