LavaCon Speaker Series

Oded Ilan recently joined Ed Marsh to talk about his upcoming LavaCon presentation, Personalization of Content and the Power of Metrics. Currently the Chief Marketing Officer of Iridize, Oded’s start in content can be traced back to his degree in English literature. When he joined the world of high tech, he quickly learned the experience […] The post Content Personalization and the Power of Metrics appeared first on The LavaCon Conference: 2017.

In this podcast, Eric Kuhnen and Michael Rosinski of Astoria Software join Ed Marsh to talk about their upcoming presentation at LavaCon, Making a Quantum Shift in Structured Authoring. According to Eric, one of the key changes in the content industry has become the inability for multiple groups within a department to share content while using a […] The post Make a Quantum Shift in Structured Authoring appeared first on The LavaCon Conference: 2017.

Chellie Campbell joined Ed Marsh to talk about her LavaCon keynote presentation, People Love to Give You Money! And Recognition! And Headcount! Chellie started her career as a musical comedy actress and then became a bookkeeper. When she learned that not many people could read their financial statements, she started teaching them, which led her […] The post People Love to Give You Money! And Recognition! And Headcount! appeared first on The LavaCon Conference: 2017.

Keith Boyd recently talked to Ed Marsh about his upcoming keynote,  How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy. The growing popularity of Massively Open Online Courses (MOOCs) and Small Private Online Courses (SPOCs) provides the opportunity for traditional technical communicators to work with other teams and incorporate e-learning into their content […] The post How MOOCs, SPOCs, and Next Generation e-Learning are Impacting Content Strategy appeared first on The LavaCon Conference: 2017.

Melinda Belcher, Senior Director of Digital Experience at Mastercard, joins Ed Marsh to talk about experience-first content strategy and the importance of leveraging internal teams to weigh in with their areas of expertise. Each team, whether it be sales, support, marketing, and so on, has knowledge needed to contribute to a project and ensure the […] The post How to Create an Experience-First Content Strategy appeared first on The LavaCon Conference: 2017.

Jon Ann Lindsey joins Ed Marsh to talk about her upcoming keynote at LavaCon Portland, “It’s Amazing What You Can Learn When You Actually Listen to Customers” (view program). A content strategist at Google, Jon Ann and her team traveled to eleven countries, meeting with users about translation issues. By talking with language experts, such […] The post How to Listen to Customers and Unlock Translation Problems appeared first on The LavaCon Conference: 2017.

In this inaugural LavaCon podcast, Ed Marsh interviews Stephen Walsh of BuzzSumo and AndersPink. At LavaCon Dublin, Stephen’s presentation, From Filter Failure to Savvy Surfer: Riding the Crest of the Content Tsunami, explored continuous learning and how content curation supports continuous learning. Tools and algorithms help us curate meaningful content, but we can make it more […] The post Riding the Crest of the Content Tsunami appeared first on The LavaCon Conference: 2017.