Podcasts about buzzsumo

Laura López, de "Actual Comunicación Amodiño", empresa que se adica á xestión da comunicación dixital. Hoxe falamos dos hashtags máis empregados nas redes preferidas. 🔊"En Europa, moitos usuarios non seguen a creadores específicos, o que podería implicar unha tendencia cara a un consumo menos personalizado de contidos". 🔊"Os creadores de contido, non inciden só nas áreas máis expostas mediaticamente, senón tamén na saúde e na alimentación". 🔊"Se ben coñecer ao completo as temáticas máis faladas en redes sociais pode non ser tarefa doada, os hashtags máis empregados poden darnos unha boa pista ao respecto". 📢 Os hashtags máis empregados nas redes preferidas Se ben coñecer ao completo as temáticas máis faladas en redes sociais pode non ser tarefa doada, os hashtags máis empregados poden darnos unha boa pista ao respecto. ✔️• En Instagram: a plataforma de Metricool analizou 28 millóns de cancelos e clasificounos en catorce temáticas diferentes. E así que nos atopamos con mascotas, (#mascotas, #mascotasfelices, #tiendademascotas), arte (#artedigital, #artecontemporaneo, #picsartedit), beleza (#belleza, #bellezanatural, #salondebelleza), fitness (#fitness, #fitnessmotivation, #fitnessmodel), comida (#comida, #comidasana, #comidasaludable), fotografía (#fotografia, #fotografias, #fotografiainfantil), humor (#humor, #darkhumor, #humornegro), o propio Instagram, lifestyle (#estilodevida, #estilodevidasaludable, #estilodevidafit), moda (#moda, #modamasculina, #modainfantil), música (#musica, #musical, #musicaltheatre), natureza (#naturaleza, #naturaleza_spain, #naturalezaviva), marketing (#marketing, #marketingdigital, #digitalmarketing), viaxes (#viajes, #agenciadeviajes, #viajesporelmundo). ✔️• En TikTok: a mencionada plataforma, tamén recolleu hashtags virais en TikTok desta tempada. Atopámonos deste xeito con hashtags de nenos e maternidade (#hijo, #bebé, #cutebaby, #kidstiktok), moda (#otoño. #autumn, #zara), beleza (#skincare, #belleza, #calendariodeadviento), finanzas (#finanzaspersonales #solana #autónomos), comida (#recetasfáciles #pizza #recipe), deportes (#fútbol #laliga #sánchez), vehículos e transporte (#motor #motorsport #derbi), manualidades e trucos (#diycraft #handcraft #scrapbookingideas), educación (#studytok, #estudiantes, #study), mascotas (#perro #animal #puppylove), entretemento (#noticias, #política #gobierno), tecnoloxía e electrónica (#iphone #apple #tecnologia), fogar e melloras (#decoración, #homedecor, #navidad2024), saúde (#fertility, #mentalhealthcare, #mentalhealthhelp), viaxes (#newyork, #erasmus, #donostia), videoxogos (#fortnite #game #disfraz) 📢 Onde consultar os temas máis populares da rede? Para consultar os temas máis populares existen varias ferramentas e plataformas que nos permiten coñecer que se está comentando en tempo real, aínda que en xeral case todas as redes sociais mostran os hashtags máis populares. ✔️• Trending de X. X ten unha sección de tendencias que mostra os temas máis comentados na plataforma. Pódense ver tanto as tendencias globais como por localizacións máis concretas. Esta ferramenta atoparémola dentro da pestana “Explorar”. ✔️• Explora de Instagram. Na pestana de explorar de Instagram móstrasenos contido que está a ser popular e relevante para nós. Como truco adicional, se buscamos unha temática concreta no seu buscador e seleccionamos a subcategoría “hashtags”, mostrarásenos aqueles máis populares por volume de utilización. Así, por exemplo, se buscamos “radio”, veremos que as máis populares con #radio (24,3 millóns de posts), #radiofrecuencia (1 millón), #radiofrequency (1 millón) ou #radiostation (909 mil publicacións). ✔️• TikTok Creative Center. TikTok ten un centro de creatividade que conta cunha biblioteca dos anuncios que mellor están a funcionar, os hashtags, cancións e creadores que son tendencia, así como unha “guía de inspiración”. ✔️• Google Trends. É unha ferramenta de Google que mostra os temas maís buscados no buscador en tempo real e permite filtrar por ubicación, tempo e categoría. Esta plataforma axúdanos a coñecer non só as tendencias en redes sociais, senón tamén en buscas xerais de Internet, o que dá unha perspectiva máis ampla dos intereses dos usuarios. ✔️• BuzzSumo. Se dispoñemos de ferramentas especializadas como BuzzSumo, poderemos analizar as tendencias en redes sociais de maneira máis detallada, mostrando os temas e artigos máis compartidos en varias plataformas. Iso si, require de conta e algunhas funcionalidades son de pago. ❓Pregunta para a próxima semana: cal é o idioma das redes? 👉Máis Información ACTUAL COMUNICACIÓN Amodiño: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ 🎙️"SUSCRÍBETE" ao podcast.👍 👉MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html 👉Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

In this value-packed episode of Building Your Empire With SophieZo, digital marketing expert Sophie Zollmann reveals game-changing strategies for developing an authentic marketing style that sets your business apart. Discover why following generic marketing trends could be hindering your business growth and learn how to create a unique marketing approach that resonates with your target audience. Key Topics Covered: • Digital marketing trends vs. authentic brand messaging • Developing a Unique Value Proposition (UVP) for effective online marketing • Utilizing SEO tools like Google Trends and BuzzSumo for content strategy • Content marketing techniques that align with your brand identity • Social media marketing strategies that showcase your authentic brand voice Actionable Takeaways: 1. Identify your business's unique attributes to craft a compelling UVP 2. Leverage digital marketing tools to stay ahead of industry trends 3. Create SEO-optimized content that reflects your authentic brand voice 4. Implement social media strategies that attract your ideal customers Whether you're an entrepreneur, small business owner, or marketing professional looking to enhance your digital presence, this episode provides essential insights on building a distinctive brand in today's competitive online marketplace. Transform your digital marketing strategy and learn how to build a thriving online business that stands out from the competition. Listen now to unlock the power of authentic marketing in the digital age! Join us for Building Your Business with SophieZo anytime and connect with Sophie at SophieZo.com.  

This episode dives into the key steps to create a data-driven and audience-focused content plan to fuel your WordPress website's success.In this episode, you'll learn:The importance of keyword research tools like LowFruits and Semrush  to understand user search queries.How to leverage Google Trends Google Trends tool to identify trending and seasonal topics.Tips for analyzing your website traffic with Google Analytics Google Analytics to discover your top performing content and audience demographics.The value of tailoring content to different audience segments based on age, location, interests etc.Techniques for competitor analysis using tools like BuzzSumo competitor research tool to uncover successful content strategies.How AI writing assistants like ChatGPT ChatGPT AI assistant can spark fresh content ideas and craft optimized headlines.The benefits of using an editorial calendar to stay organized and consistent with content publishing.Why repurposing and updating older blog posts is important for SEO and content freshness.The power of collaboration with influencers and guest blogging to expand reach and build relationships.Bonus Tip:Utilize writing enhancement tools like SEOBoost to improve content quality and audience engagement.By following these strategies and consistently creating high-value content, you'll be well on your way to building a thriving WordPress site with a loyal audience.If you liked this episode, then please subscribe to our YouTube Channel for WordPress video tutorials. Or watch our Podcasts on YouTube. You can also find us on Twitter and Facebook.

Ross Simmonds is the Founder and CEO of Foundation Marketing, a content marketing agency that strategizes, distributes, and optimizes content. Foundation has worked with some of the most successful SaaS and publicly traded cloud companies in the world. Ross has been named one of the most influential marketers in the world by multiple marketing publications and firms like BuzzSumo and Semrush. He is also a sought-after public speaker, an angel investor, and the author of Create Once, Distribute Forever. In this episode… In today's fast-paced and content-rich online landscape, simply sharing links to a piece of content on various platforms is not enough. This approach is outdated; instead, you must repurpose engaging content to build your brand. What content distribution strategies can you leverage, and how can you maximize value in your campaigns? Many entrepreneurs fear judgment and don't want to seem overly promotional, especially if they don't recognize the value in their content. As a shy kid who spoke an average of five words a day, renowned content creator Ross Simmonds understands the fear of judgment, rejection, and public presentations. To overcome this fear, he recommends shifting your mindset to recognize how your content benefits your audience, allowing you to promote it on as many channels as possible. Widespread content distribution and amplification requires creating a pillar asset like an informative and engaging YouTube video or podcast that you can repurpose into highlights, reels, or moments. Tune in to the latest episode of the Up Arrow Podcast as William Harris welcomes Ross Simmonds, the Founder and CEO of Foundation Marketing, to discuss content amplification and distribution strategies. Ross talks about evaluating content engagement, his book Create Once, Distribute Forever, and how to use AI to accelerate content creation.

Crafting the Employee Experience    Take away: Developing an abundant mindset centered on gratitude for what you have, rather than lament what's lacking, is key to living a fulfilling life. Balancing business growth with personal fulfillment means defining your "why" and ideal lifestyle, not just chasing endless expansion. Prioritizing employee engagement through efforts like "stay interviews" and enabling people to do what they're passionate about leads to higher profitability and client satisfaction. And instilling financial literacy around passive income streams like real estate from an early age can set a strong foundation for long-term wealth creation.   Money Learnings: Kent's parents had purchased a 10-unit apartment building before he was born. While they had modest incomes from their jobs, the rental income and equity buildup from the apartment building provided an additional stream of income and financial security. This taught Kent the value of real estate investments for generating passive income. His parents taught him not to rely on Social Security for retirement income, as it may not exist by the time he retires. They emphasized that he would need to create his own wealth and fund his own retirement through savings and investments. His uncle's example of buying his first apartment building while in college, and dressing professionally because successful real estate investors dressed that way, also influenced Kent's view of real estate as a path to building wealth from an early age.   Bio: Kent Lewis founder of pdxMindShare, an online career community and networking group mentioned on Seth Godin's blog. Formerly a CMO and founder or co-founder of multiple agencies, he's known as a thought leader in digital marketing. He's been an adjunct professor for more than 20 years at Portland State University and a volunteer instructor for SCORE. Lewis co-founded SEMpdx in 2006, a trade organization for search engine marketing professionals. His recognition includes Marketer of the Year by the American Marketing Association and Top 100 Digital Marketing Influencers by BuzzSumo.   Highlights from this episode: Building passive income streams through real estate investments as a way to achieve financial independence. Balancing personal fulfillment with business growth - finding the right size and structure that aligns with your values and desired lifestyle. Prioritizing employee engagement and satisfaction as a key driver of profitability and client retention. Conducting "stay interviews" to understand what motivates employees and how to improve their experience. Defining your "why" and living life on your own terms, rather than chasing other people's definitions of success. Cultivating an attitude of gratitude and focusing on what you have, rather than what you lack, to live an abundant life.   Links: https://kentjlewis.com/ https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/ https://twitter.com/kentjlewis https://www.anvilmediainc.com/     Richer Soul Life Beyond Money. You got rich, now what? Let's talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let's figure that out together. At the core is the financial well being to be able to do what you want, when you want, how you want. It's about personal freedom!   Thanks for listening!   Show Sponsor: http://profitcomesfirst.com/   Schedule your free no obligation call: https://bookme.name/rockyl/lite/intro-appointment-15-minutes   If you like the show please leave a review on iTunes: http://bit.do/richersoul   https://www.facebook.com/richersoul http://richersoul.com/ rocky@richersoul.com   Some music provided by Junan from Junan Podcast   Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn't have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Create Once, Distribute Forever by Ross Simmonds The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh: Before we jump into this episode, I just want to give you a quick heads up that The Copywriter Accelerator will be opening up for the one and only time this year… at the end of August. I won't share any details at the moment, you can find out more when you visit thecopywriterclub.com/waitlist. Over the past decade, written content has become a critical marketing component for tens of thousands of organizations looking to get attention online. That content takes a lot of different forms from articles and blog posts to case studies, lead magnets, white papers and other written assets used to attract and keep the attention of readers. But what makes good content? How is AI impacting content writers today? And how do you ensure that you clients see content as an investment that pays off, rather than a cost that they need to cut? Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And for today's episode of The Copywriter Club Podcast, I talked with content writer and founder of the content agency Foundation Marketing, Ross Simmonds. Ross got his start writing about fantasy football in high school and has been recognized as a top marketer by publications like BuzzSumo and SEMrush. His work has been featured in dozens of publications including Forbes, HuffingtonPost and CBC. Ross answered those questions I just posed and a lot more. This interview opened my eyes to several new opportunities and I think you're going to like it. But before we jump in with Ross… We have a new gift for you as a listener to The Copywriter Club Podcast. We went through the past 400 episodes of this podcast looking for the ideas that our guests have shared over the past couple of years related to finding clients. We pulled out a bunch of our favorites and compiled them into a new pocket sized guide that will inspire you as you look for ways to attract the right clients to your business. It's a bit like having a couple dozen of the best copywriters in your pocket advising you on how to find your next client. To get your copy, visit thecopywriterclub.com/pocket and download this new guide. And with that, let's go to our interview with Ross Simmonds. Rob Marsh: Ross, welcome to the podcast. You are one of the people that I have had on my list for a long time, and have been wanting to talk to you. We've had a little trouble connecting the last couple of months. You've had some travel and lots of stuff going on. But let's start out the way that we like to here on the podcast. And that is, tell us about your story. How did you become a content marketer and now ultimately founder of Foundation Content Marketing Agency? Ross Simmonds: Yeah, Rob, thanks for having me on. I'm excited for this conversation. I'll take people back into time a little bit. So I've always had a passion for writing and for creating things from the time I was a young kid. When I was a young kid, I fell into that whole meme and being obsessed with the Roman Empire. And I was writing books about what the Roman Empire must have been like. And I was doing that probably when I was like 10 years old. So early on, I was creating and writing chapter books and stuff like that. As time went on, I continued to be passionate about writing and creating.  And in university, I ran a fantasy football blog. And I was writing every single day about fantasy sports and how I thought people should adjust their strategies in the wo...

Welcome to my podcast show today. We are going to reveal the new AI tools to streamline your content marketing efforts: In this episode, we delve into the transformative world of AI-powered tools that are revolutionizing content creation, distribution, and analytics. Discover the latest innovations, including the groundbreaking GPT-40, an advanced AI writing assistant that elevates content generation to new heights. We'll also explore Jasper, Copy.ai, and Frase, revealing how these tools help you produce high-quality content effortlessly. But that's not all. Learn how AI is optimizing content distribution with tools like HubSpot and SocialBee, ensuring your message reaches the right audience at the right time. Finally, uncover the secrets of AI-driven analytics with Google Analytics and BuzzSumo, providing you with deep insights to refine your strategy and boost engagement. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights and expert quotes to help you stay ahead in the competitive landscape of content marketing. Tune in and transform your content strategy with the power of AI! --- Support this podcast: https://podcasters.spotify.com/pod/show/rajni-yadav54/support

You can have complete social content domination if you know how to leverage the power of AI. In this episode, Ross Simmonds, Founder & CEO of Foundations, joins Jake and reveals how to use AI to expand your reach and distribute your content at scale. Discover why Ross champions video content as the most versatile form of media and explore the "4 Es" for creating incredible content. Tune in to learn how to transform one piece of content into twenty and uncover the insights behind Ross' book on this very topic. You'll gain valuable tips on building a scalable distribution engine to maximize your content's impact. What You'll LearnHow to use AI to distribute your content and expand your reachWhy Ross believes video content is the most versatile form of contentThe 4 Es of creating incredible contentHow to turn 1 piece of content into 20 pieces of contentWhy Ross wrote a book on this very specific topic How to build a scalable distribution engine About RossRoss Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global SaaS brands. Ross was named one of Atlantic Canadas Top 50 CEOs and one of the top marketers in the world by BuzzSumo and SEMRush. Ross is also a well sought out public speaker, an angel investor, and the author of multiple books.Connect with RossLinkedIn: linkedin.com/in/rosssimmondsX: https://twitter.com/thecoolestcoolCheck Out Ross' Website: https://rosssimmonds.com/Connect with JakeGet a FREE copy of Jake's bestselling book, Big Idea To Bestseller, when you cover shipping and handling - https://go.bigideatobestseller.com/free-bookFollow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer 

Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.Key Takeaways:(01:46) Ross' journey from selling do-rags in high school to becoming a revered content marketing strategist.(03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.(09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.(13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.(20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.(22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.(24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.(29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.Resources Mentioned:Ross Simmonds -https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=caFoundation Marketing | LinkedIn -https://www.linkedin.com/company/foundationmarketing/Foundation Marketing | Website -https://foundationinc.co/Ross Simmonds' Personal Website -https://rosssimmonds.com/SparkToro -https://sparktoro.com/Buzzsumo -https://buzzsumo.com/Insightful Links:https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/ https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era https://foundationinc.co/lab/modern-distribution-playbook/ https://divbyzero.com/blog/saas-content-marketing-strategy/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

As a 6x entrepreneur, 10x agency professional and digital marketer since 1996, Kent Lewis is currently Founder of pdxMindShare, a networking group and online career community. He speaks internationally, writes for industry publications like Inc. and SmartBrief and is regularly quoted in the media. Kent was President and Founder of Anvil Media for 22 years, before selling his agency in 2022. He was also an adjunct professor at Portland State University for 20 years. Kent was named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo. Key Moments [08:06] Struggling with age bias in work. [11:04] Realized business leader's intent wasn't perfect. [12:50] Realized importance of employee experience for success. [17:11] Smaller shops target tech market, face competition. [20:01] Avoided investing initially, then pushed sales and marketing. [22:09] Overcoming challenges, rebuilding, and finding success. [26:23] Survive challenges, maintain support, open up. Find Kent Online https://pdxmindshare.com/ https://www.linkedin.com/in/kentlewis/ https://twitter.com/kentjlewis If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth On Mastodon: https://s3th.me/@pch Seth's Marketing Junto Newsletter: https://MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Featuring:-Sinead Norenius, VP of product management, CisionA world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management at Cision. With a promise such as that, it's not hard to imagine that she would know a thing or two – or a ton more – about influential content.When you listen to this podcast, you'll quickly learn that expertise is very real and very powerful.Authenticity and transparency are two words constantly on the minds and lips of brands and their communicators. They can also be elusive. Norenius devotes attention to how you can focus on both to create genuine connections with your audience.She also sheds light on a far-too untapped goldmine to reach consumers.“Micro and nano influencers,” suggests Norenius, “are your C-to-C strategy.” Why? Because “these are consumers with a really loud megaphone.”Another type of influencer with which all brands must become familiar? Virtual and CGI influencers. If you're unclear about this, you won't be after this podcast.And though it can be very hard to control, user-generated content must be an always-on strategy for communicators, she advises. “Look at it as the ongoing social media conversation in which your brand needs to be involved.”

Are you ready to embark on an electrifying journey deep into the heart of content creation? Welcome back to It's Simply Digital! In this episode, we're not just sharing tips; we're launching a full-scale content revolution to propel your skills to new heights. We've carefully curated five game-changing hacks to supercharge your content creation game. Get ready to create some excellent content!   In this episode, I discuss: Your content is your sales page and your cold outreach. Connecting emotionally with your audience using aspirational identity. Addressing fundamental human needs like love, security, connection, and status. Sharing your brand's mission and values to foster a sense of belonging. Answering your audience's questions effectively. Conducting keyword research for targeted content. Utilizing tools like Answer the Public, BuzzSumo, and AI-powered research. Using AI platforms and editing software for efficient content editing. Keeping content to a fifth or sixth-grade reading level. Emphasizing the importance of visual content in storytelling. Leveraging tools like Canva and Adobe for graphic creation. Simplifying complex graphic design with AI-powered tools. Scheduling content with social media management software like SocialPilot. Analyzing engagement data to optimize posting times. Harnessing email marketing and automation for personalized outreach.   Key Takeaways: The Power of Quality Content: Your content is now your sales page and the key to connecting with your audience emotionally. Deliver the aspirational identity your audience seeks by focusing on emotions like love, security, connection, or status. Keep it relatable and aligned with your brand's mission. Content Planning and Research Tools: Answer your audience's questions and perform keyword research to create content that draws them in. Combine keywords with clear, valuable answers to engage your audience effectively. Visual and Video Content Creation: Visual and video content is essential for today's audience. Use tools like Canva, Adobe, or AI-driven platforms to create captivating visuals that complement your powerful content.    These hacks can transform your content creation process. Remember, your content is your bridge to your audience, your opportunity to connect, and your key to success. Don't underestimate its power. Stay tuned for next week's episode for more valuable insights; until then, keep crafting awesome content!   Go be awesome!   This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.   Find It's Simply Digital on LinkedIn and Instagram.  How can I help you with your brand? Learn more by heading to our website. Want to support this Podcast? Like, share, and tell your friends!  Listen on Spotify. Listen on Apple.

Marketing isn't just about selling; it's about connecting. In the digital landscape, staying ahead of the curve is not just a choice; it's a necessity. Whether you're a digital creator, entrepreneur, or a realtor, these tools will transform the way you connect with your audience and position your brand.Here's what we discussed:Uncover essential tools for bloggers, email campaigns, and podcasting.Explore Feedspot's podcast insights and BuzzSumo's most-shared articles.Discover the grassroots power of Reddit and Quora for unfiltered audience insights.Leverage influencer insights and monitor industry trends with Google Trends.Answer burning questions with AnswerThePublic.com.Master the art of aligning trends with authenticity.But remember, it's not just about following trends blindly. It's about authentically aligning your brand with what matters most to you and your audience. In today's episode, we're not just marching in the trend parade; we're leading it.So, grab your marketing toolkit and join us for a journey into the world of entrepreneurship, where success means staying ahead of the game.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly grew into a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system. Since early 2020, Chris has become a thought leader in artificial intelligence (AI). Through years of analysis, workshops, and hands-on experience, he's observed the rise of modern AI and its potential to reshape the business landscape. Recognizing that most businesses are not ready for this massive disruption from AI, Chris offers workshops and lunch-and-learns to equip businesses for the future that's already here. Find out more at farotech.com. Today, we're going to talk about AI and branding. My guest, Chris Carr, is at the forefront of these topics. He will share actionable tips that you can start doing now to incorporate AI into your business so you aren't left behind when everyone else moves forward with that technology. “If you're an individual who's not willing to adopt that technology [AI], there's a chance you will get replaced by somebody who does. ” – Chris CarrThis week on SmallBizChat Podcast:Building hyper-personalization into your marketing. Why your marketing should start with your branding. The stages of solving a problem. How AI is changing every industry. Targeting your brand to your audience. Standing out in an AI-filled marketplace.Chat priming. Authenticity in branding. Resources Mentioned:Become Your Own Boss: https://smallbizladyuniversity.com/ Boss Quiz: https://smallbizladyuniversity.com/boss-quiz/ There's an AI for That: https://theresanaiforthat.com/ SparkToro: https://sparktoro.com/ BuzzSumo: https://buzzsumo.com/ Connect with Chris Carr:Website: https://farotech.com/ LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/ Twitter: https://twitter.com/chris_carr YouTube: https://www.youtube.com/@Farotech Podcast: https://farotech.com/podcasts/ LinkedIn:Can your brand survive and thrive in an AI-centric world? Chris Carr of Farotech believes it can, but only with the right strategies in place. Join us on the SmallBizChat Podcast as we explore the role of AI in branding and the key shifts businesses must make to remain relevant. Listen in today!#SmallBizChat #business #AI #branding

Struggling for inspiration when it comes to content creation? Tune into our latest episode where we delve into the exciting world of content creation, discussing everything from the importance of brainstorming sessions to the power of personal experiences. We'll explore how to survey your audience effectively, draw inspiration from competitors, and use content idea tools like AnswerThePublic and BuzzSumo to boost your creativity. Discover how to capitalize on news and trending topics, benefit from industry events, and bring in guest contributors for fresh perspectives. We'll also cover the art of repurposing old content, and the impact of sharing case studies and success stories. Finally, we'll wrap up by encouraging all creators to delve into their own personal experiences for authentic, relatable content. Join us as we navigate through these diverse content creation methods, and say goodbye to those inspiration struggles!Help support The LOTS Project by checking out OpusPro using my affiliate link https://www.opus.pro/?via=849311Find out more about me at https://thelotsproject.com

Marketing your business can be challenging. There are so many tools out there not to mention the various strategies you'll need to develop in order to ensure your efforts bring results. In this episode, Terri and I are chatting about the top ways to measure your marketing and discuss some of the different tools you can use to boost revenue and expand your business reach.  Links:  Track website data with Google Analytics Track email and other marketing channels with Constant Contact View, schedule and track multiple social channels with Hootsuite Tools to do competitive analysis and other types of marketing research: SEMRush, BuzzSumo, Brand24, Social Status Learn more about Triangle business services for other business and commercial needs Follow our Facebook, Instagram and Twitter pages! Learn more about Triangle Credit Union  

J'en parle ici ;)  Voici les étapes pour créer votre entreprise avec des outils IA : Trouver le nom parfait avec Namelix : pour générer des noms de société créatifs et percutants qui correspondent à votre vision et à votre marque. Créer une identité graphique avec Canva ou Tailor Brands concevoir facilement des logos, des visuels et des supports marketing attrayants pour donner une identité visuelle professionnelle à votre entreprise. Trouver des idées de service avec Marketnews ou AnswerThePublic pour découvrir les dernières tendances du marché et à trouver des idées de services en analysant les recherches des utilisateurs. Créer une présentation impressionnante avec Tome ou Beautiful AI pour créer des présentations percutantes et professionnelles en utilisant des modèles alimentés par l'IA et des fonctionnalités de conception intelligente. Prospecter avec des messages vidéo grâce à Vidscale pour créer et envoyer des messages vidéo personnalisés à vos prospects, ce qui vous permet de vous démarquer et d'établir des connexions plus authentiques. Trouver de nouvelles idées de croissance grâce à Chat GPT pour générer des idées de croissance, répondre à des questions commerciales et obtenir des conseils personnalisés. Analyser les nouvelles tendances avec Talkwalker pour surveiller et analyser les tendances, les mentions de marque et les sentiments des utilisateurs sur les réseaux sociaux et le web. Trouver des idées de contenu avec Buzzsumo pour trouver les sujets les plus populaires et les plus partagés dans votre secteur, vous permettant de créer du contenu pertinent et attrayant pour votre audience. Générer des posts sur les réseaux sociaux avec Agorapulse ou Podsqueeze pour planifier, automatiser et générer des posts pertinents et engageants sur vos plateformes de médias sociaux. Automatiser votre messagerie avec Manychat pour interagir avec vos clients, gérer les requêtes fréquentes et automatiser votre support client. 

El análisis de la competencia online es parte indispensable de la estrategia de marketing digital. Nunca deberíamos invertir nuestro tiempo y dinero en un nuevo negocio, emprendimiento o proyecto sin antes haber estudiado a nuestros competidores potenciales. Para saber cómo hacerlo, en este episodio contamos con Sebastián Pendino, consultor de marketing digital y negocios online. “Esto lo puede hacer cualquier empresa sin tanta cantidad de recursos. Estudiar la competencia no es demasiado complicado”, afirma nuestro especialista. En ese sentido, recomienda “armar un listado de nuestros competidores que conocemos, e investigar los que no conocemos, y simplemente con un programa podemos armar una columna con el listado de competidores y varias columnas con los puntos que nos interesa analizar, desde ventajas competitivas o debilidades, si son fuertes en redes sociales, si responden rápido a los comentarios, etc.”. “No hace falta tener herramientas tan sofisticadas. Podemos analizar la competencia simplemente simulando ser un comprador”, agrega. El consejo que nos da Sebastián es “entrar en las redes sociales de la competencia, y eso es ver los comentarios de los usuarios que hacen ante cualquier tipo de post”. Luego podemos entrar debajo de cada producto donde están las reviews y “ver si hay críticas y qué hay a favor, porque también podemos imitar cosas que nos gustan de nuestra competencia”, aclara nuestro especialista. “Y finalmente comprar uno de sus productos y ahí podemos ver la demora en la respuesta de soporte, si es una única persona que está respondiendo y gerenciando el negocio, etc.”, detalla. Luego de eso podemos ver la web y usabilidad, ver cómo son los carritos de compra, si hay descuentos, si hacen remarketing, y finalmente apuntar al newsletter, para saber sus novedades. Las debilidades de nuestros competidores podrían ser nuestras fortalezas competitivas, y pueden ser nuestra propuesta de valor. Con el análisis de cinco competidores es suficiente para obtener la información que necesitamos. Hay 3 cosas fundamentales para mirar la competencia. El primero es la experiencia de usuario: “Es fundamental, porque si hacemos publicidad, pero el proceso de compra no funciona, se desperdició todo ese esfuerzo”, destaca nuestro especialista. “Luego es lo que es soporte, si responden en el chat o por redes, si responden rápido y nosotros poder mejorar eso”, comenta Sebastián, y añade: “Y tercero es ver los precios y ver qué hacen en cuanto a ofertas, promociones, etc.”. Aunque no es posible saber completamente cuánto gasta nuestra competencia para atraer clientes, Sebastián nos hace algunas sugerencias. Podemos usar la herramienta Semrush, “que te permite saber qué anuncios está haciendo la competencia y podemos saber el PPC”, explica nuestro invitado. “Y también el analizador de palabras claves de Google suele darnos el PPC para tener una idea de cuánto cuesta. Pero no sabemos cuántos clics está recibiendo la competencia y ahí siempre queda la duda del valor total que está invirtiendo. Hay números que nunca vamos a saber, pero podemos tener una noción de cuánto están pagando por clic y el costo de adquisición del cliente”, asevera. Existen algunas estrategias para ser más competitivos, y una es a través de la fidelización de clientes. “Ahí podemos ir con tarjetas por puntos para otro tipo de compra posterior, podemos hacer ofertas y promociones y trabajar bien lo que son redes sociales, email marketing, y algo fundamental es crear una comunidad de gente que esté muy amarrada a nuestro producto y en eso podemos combinar nuestra marca personal con la marca comercial”, desarrolla Sebastián. “Otra cosa que puedo recomendar para ser más competitivo es educar, donde vamos explicando ventajas usos, formas de utilizar nuestros productos y servicios”, señala. Para lo que son las herramientas pagas, Sebastián hace referencia a las de “Social Listening, que analizan la reputación online”. “Podemos auditar la marca de los competidores con ciertas keywords. Y además hay herramientas que funcionan con inteligencia artificial para saber si el comentario que están leyendo es positivo, neutro o negativo, entonces tenemos resúmenes que podemos analizar y saber qué es lo que hablan tanto de nuestra marca como de los competidores. El software que más uso es Awario y hay otra conocida que se llama Mention. Para ‘espiar' a la competencia está Brand 24 y SpyFu y para ver contenido es BuzzSumo”, cierra nuestro invitado. Página web: sebastianpendino.com

How do you come up with content ideas?In this episode, I'm sharing the four places you should go first when creating your editorial calendar. I am all about quarterly content planning. It is planned enough that you aren't flying by the seat of your pants but agile enough that you can pivot if you need to.Key Learnings:1. Look for trending content.2. Built a guest posting shortlist from BuzzSumo.3. Look at forums to find out what people ask about your expertise.4. Feed the Google monster with low-hanging fruit.Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletter-Support our Sponsors:Bonjoro - Get 15% Off - https://tinymarketing.me/bonjoroFlodesk - Get 50% Off - https://tinymarketing.me/flodeskDemio - https://tinymarketing.me/demio

https://DarkHorseSchooling.com SUMMARY: The Dark Horse Entrepreneur podcast helps entrepreneurs who are struggling with technology, procrastination, and imposter syndrome. In this episode, Tracy Brinkman discusses how to generate endless content ideas. He recommends ten websites that entrepreneurs can use to get ideas for their next piece of content. These websites include sites like BuzzSumo, Quora, and Reddit.   Tracy discusses how important it is for experts in their field to come up with content ideas, and provides a list of ten websites that can help generate an endless stream of content ideas. The websites listed include: Quora, Reddit, Google Trends, and BuzzSumo. Tracy  emphasizes that the purpose of the list is not to provide ideas that can be copied and pasted, but rather to give experts an idea of what their audience might be interested in.   The conversation discusses the website Socrates which is a search engine designed to help you learn more about your target audience. You can use Socrates to find out what topics and keywords that are already popular inside your target audience as well as common problems they're facing and questions they're asking. The information from Socrates can be used to create content that is relevant and useful to your audience.   Quora is a website where people can ask and answer questions on any topic. It is a great resource for finding content ideas, as you can easily find questions relevant to your niche or industry.   TIMESTAMPS 0:00:00   10 Websites for Endless Content Ideas 0:02:14   10 Websites to Help You Generate an Endless Stream of Content Ideas 0:03:51   How to Use Socrates to Learn About Your Target Audience 0:05:34   How to Use Quora and Answer the Public to Create an Endless Stream of Blog Post Ideas 0:07:07   Quora: A Great Way to Generate Content Ideas 0:08:28   How to Use Various Websites to Generate Content Ideas 0:13:17   How to Use Various Online Platforms to Find Content Ideas for Your Life Coaching Business 0:19:04   How to Use Google Trends to Find Out What's Being Talked About in the Coaching World 0:20:36   10 Ways to Find Ideas for Your Life Coaching Business 0:22:21   Ten Websites for an Endless Source of Content Ideas   HIGHLIGHTS This is a great way to find some visual content that is relevant to your audience to help you come up with ideas that are both interesting as well as being visually appealing.   Now in this particular example, it's actually the introduction to one of the people Twitter is trying to get me to follow. But if I click on their profile, they have a whole host of great pieces of content in here.   And as you might expect, these conversations can be a great source of content ideas to get started. Once again, type in the keyword or phrase and see what people are tweeting about.   How you can as a life coach to keep up with this example and I beat this one down the ground, could give your prospects, your clients, your customers some great ideas for motivational gifts for their loved ones on the holiday season.   Reddit is one of the most popular websites in the world and it's also a great source of content ideas. Simply browse through all the various Reddits. Some of you may think of them as forums and see what people are talking about.

Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy's journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. Her efforts earned her a spot in Semrush's and BuzzSumo's Top 100 Content Marketers and The Write Life's 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. During the interview we have discussed, how to explain SEO, SERPS, SEA and all things related to creating content that engages people and robots. Enjoy the show! You can connect with Maddy via her site or LinkedIn.

Want to build faster, deeper trust with your social media followers?   Today's guest, Deb Coman, is sharing exactly how to do that! You'll want to grab a pen and take lots of notes, like I did. Deb is a content conversion strategist who empowers service-based business owners to create trust-building content that generates sales, referrals, and collaborations. Deb hosts a weekly Twitter Chat called #SocialTrust Mondays at 3pm ET and was featured by BuzzSumo in their Top 100 Content Marketers to Follow Right Now. Deb's Content Conversion Lab and private services help clients simplify their marketing with actionable steps that create alignment, consistency, and connection. Deb and I dish on:    - Strategies to find content and engage on social media  - How meaningful conversation differentiate from social engagement, and why that matters to your bottom line  - Why consistency is more important than frequency   - What erodes trust in online engagement   - How many social media platforms are enough, and how many are too much   Purchase your copy of Love Based Feminine Marketing: The Art of Growing a 6-Figure Business Without Hustle, Grind, or Force, (https://tinyurl.com/ydmzb6qz) TODAY!!! Subscribe now so you'll never miss an episode and leave us a review. It really helps us know which content is most important to you. Join our Feminine Business Magic Facebook Group (https://tinyurl.com/ygdkw7ce)  with your host, Julie Foucht. This is a community of women dedicated to connecting, supporting, and celebrating each other in growing businesses that honor their Divine Feminine while filling their bank accounts abundantly.   Resources mentioned: Purchase Love-Based Feminine Marketing (https://tinyurl.com/ydmzb6qz)    Deb Coman's Free Gift: Download and Get started with building social trust with these 21 Trust-Building Topics http://DebComan.com/TrustTopics   **Contact Deb Coman via Facebook or http://DebComan.com **   **Connect with Julie Foucht via Facebook (https://tinyurl.com/yeb82uuj) or email at https://juliefoucht.com/**

Come and listen while Host Candace Gish interviews a variety of extraordinary women, whom are working to make the world a better place! #DivasThatCare Deb Coman is a content conversion strategist who empowers service-based business owners to create trust-building content that generates sales, referrals, and collaborations. Deb hosts a weekly Twitter Chat called #SocialTrust Mondays at 3pm ET and was featured by BuzzSumo in their Top 100 Content Marketers to Follow Right Now. Deb's Content Conversion Lab and private services help clients simplify their marketing with actionable steps that create alignment, consistency, and connection. You'll find Deb on almost all social media platforms and at DebComan.com

It's a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There's no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we're grateful to have. #1: Clickflow If you've ever spent time and money designing a landing page, an opt-in form, or anything else devised to drive conversions – only to be disappointed by the results – then Clickflow is the marketing tool for you this year. It's a robust, SEO-driven A/B testing apparatus that you can use to test every aspect of onsite SEO. While Clickflow isn't cheap – you'll pay $109 per month – you can get a free trial to check it out. Using it for a couple of months can help you improve your meta data, tags, and content to improve your rank on Google and get more conversions than ever before. It's a worthwhile investment. #2: Google Analytics Google Analytics isn't new but don't roll your eyes because we've included it here. A lot of small business owners don't bother checking their Google Analytics and that's a mistake that costs them customers and revenue. For a free tool, Google Analytics provides a ton of relevant (and actionable) information about your website visitors and their behavior. You can use it to determine which resources are sending you the most traffic and which content is driving conversions. You already have access to it – so start using it! #3: Screaming Frog What if you could chase Google's spiders with a frog and spy on your competitors' SEO? You can with the free version of Screaming Frog, an SEO crawler that can give you a leg up on your competitors. Using Screaming Frog, you can scan up to 500 URLs and collect technical optimization data. It allows you to check tags, identify broken links, and find duplicate content. It's a great way to audit your own site and spot holes in your competition's SEO. #4: Grammarly If you do your own content writing and grammar isn't your strong suit, Grammarly is an indispensable tool. They have free and paid versions, and the free version should be robust enough for most small businesses. Grammarly will spot spelling errors, including pesky contextual errors that most spellcheckers miss. It'll also correct your grammar, make suggestions to tighten up your content, and you can even use it to flag duplicate content online – especially useful if you outsource your writing! #5: BuzzSumo A lot of small business owners struggle to come up with great ideas for content. BuzzSumo is a tool that can help you find content ideas with its keyword search function. You can also use it to identify potential influencers to promote your products and brand. You can try BuzzSumo free for 30 days. After that, pricing begins at $99 per month. Because their search bar is located on the home page, you can get a few freebies a day even if you don't sign up for an account. #6: Feedly Businesses that are active on social media must share a combination of original and curated content. But where can you find quality content to share with your followers? That's where Feedly comes in. Feedly is a news aggregator that will collect all relevant news in your specified niche or industry. Then, you can comb through, read what interests you, and find the best content to share with your followers on Facebook or Twitter. They offer a free trial and monthly pricing starts at just $6. #7: MailChimp Email marketing is still one of the most affordable and effective ways to connect with your audience. We like MailChimp for its robust free option that allows small business owners to send up to 12,000 emails per month. While there are some email marketing providers that are better suited to huge enterprises, MailChimp offers enough features to ...

You've got to do less, to do more. Then you've got to learn how to do nothing and like it. -- Buzzsumo --> https://buzzsumo.com Feedly --> https://feedly.com Inoreader --> http://inoreader.com Jenn Odell's talk --> https://youtu.be/dveUrpp6vs8 -- Have a question you want me to answer? --> Ask it here Join the Discord for just $3 --> Join it here Looking for my Substack? --> Read it here

In this episode of the Influence By Design podcast, Samantha engages in an interesting conversation with Deb Coman, a content conversion strategist. Deb defines social trust as the “relationship currency we earn with meaningful conversations.” For full show notes, links and transcription visit: https://samanthariley.global/podcast/378/ ABOUT DEB COMAN Deb Coman is a content conversion strategist who empowers service-based business owners to create trust-building content that generates sales, referrals, and collaborations. Deb hosts a weekly Twitter Chat called #SocialTrust Mondays at 3pm ET on Twitter and was featured by BuzzSumo in their Top 100 Content Marketers to Follow Right Now. Deb helps clients simplify their marketing with actionable steps that create alignment, consistency, and connection. WHERE TO FIND DEB COMAN Website: https://debcoman.com/ Twitter: https://twitter.com/DebComanWriting Instagram: @DebComanWriting Facebook: https://www.facebook.com/DebComanWriting LinkedIn: https://www.linkedin.com/in/debcoman/ CONNECT WITH SAMANTHA RILEY Facebook: https://www.facebook.com/samriley/ Instagram: @thesamriley LinkedIn: https://www.linkedin.com/in/samriley/

In this episode, I share 5 SEO mistakes that are preventing your site from ranking higher on Google. -=-=-=-=- Tools & resources discussed in this episode: [Blog post] 15 Common SEO Mistakes to Avoid - https://www.99signals.com/common-seo-mistakes/ Semrush: Get 1-month free trial to Semrush PRO (worth $119.95) - https://www.99signals.com/go/semrush-pro-offer/ Free and Paid WordPress Caching Plugins - WP Fastest Cache, WP-Optimize, W3 Total Cache, WP Rocket ($49/year) BuzzSumo - https://buzzsumo.com/ FindThatLead - https://findthatlead.com/ Mailshake - https://mailshake.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! The Ultimate Guide to Link Building (https://resources.99signals.com/link-building-ebook) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site. The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

To view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/247Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Becoming Your Own BossTwo hurdles I hear consistently holding creatives back are the:Pursuit of perfection.Lack of motivation to make moves.When, in reality, we're holding ourselves up with these internal conflicts that we can choose to sidestep at any time.The people you look up to often deal with these—yet they refuse to let them distract them from chasing what they want.Today's guest, Elizabeth Gray of The Grayter Good, is living proof that finding success with your style is an ever-evolving process.She's an absurdly talented lettering artist, muralist, and illustrator with a combined audience of 750K+ followers (IG + TikTok).Her biggest talent is showing herself in her content and in an incredibly entertaining, yet valuable way.She's also the author of her upcoming book: The Happy Homebody: A Field Guide To The Great Indoors. (Which is all about empowering the introverted creative.)In today's episode we talk shop on:Overcoming the inner perfectionism dialogue.Finding motivation within a routine.Finding style through constraints, experimentation, and more.The Goal: To provide a little insight on how to find your style and groove while setting yourself for breakthroughs along the way.---RESOURCES & REFERENCESEp: 125 Liz GrayLiz's New Book: The Happy HomebodySide Hustler's Boot Camp Waitlist   Side Hustler's Coaching WaitlistCONNECT WITH LIZWebsiteInstagramTikTokNewsletter----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Jared CunninghamSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

To view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/249Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Looking to start your creative side hustle and take the next steps in scaling it?Say less, I got you…but I highly suggest checking out Pt. 1 of this series for the first 6 steps!The quick skinny…An email subscriber asked for tips on how to build his photography pursuits outside his day job and family life…All while navigating the head games that come with the pursuit of something you care about.Hence this 2-part series of 12 Steps for Starting & Scaling Your Creative Side Hustle.Again, there is no one-size-fits-all framework that's perfect for everyone.This is solely based on my experience over the past decade and countless conversations I've had with industry-leading creatives.Soak up and apply what you feel works best for you!---RESOURCES & REFERENCESSide Hustler's Coaching WaitlistSide Hustler's Boot Camp WaitlistFree Side Hustler Freedom ToolkitSide Hustler's Handbook CourseFREE Facebook GroupEp. 248: 12 Tips for Starting & Scaling Side HustleEp. 143: 6 Ways to Make Time Outside Day Job ---FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Jared CunninghamSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

To view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/248Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- I get hit up a lot with questions of, “How do I get started with my creative side hustle?”There's no one-size-fits-all instruction manual— it requires a lot of patience, experimentation, failure, and figuring it out along the way.Hence the inspiration behind this 2 Part Series of How to Start & Scale Your Creative Side Hustle.Many of these tips are interchangeable and overlap within different seasons of your creative hustle—it's not necessarily a linear progression of each 12 steps in a row.This is simply a framework to guide someone on a path that:Reduces the guesswork and boosts clarity and confidence.Provides balance and structure to leverage in the long-term.Creates work they love while establishing boundaries for self-care and relationships.Overall, take what applies to you as everyone's path is unique.----RESOURCES & REFERENCESSide Hustler's Boot Camp EnrollSide Hustler's Coaching WaitlistFree Side Hustler Freedom ToolkitSide Hustler's Handboohttps://coachscottyrussell.com/shop/p/sidehustlershandbookk CourseEp. 161  -  Find Your Secret Sauce    ----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Jared CunninghamSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

To view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/247Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Becoming Your Own BossThe majority of people listening to the podcast aim to become their own boss one day.To do so takes years of failing, experimenting, developing systems, and finding what works.It's not supposed to be easy—but the struggle is hella rewarding when things begin to click.Today's guest—Jimmy Bryant of Atomic Child Design—is a nature-inspired artist/brand slanging millions in merch across the land.To say Jimmy's story of “Washing dishes for $10/hour to becoming his own boss and making a killing off selling his work” is inspiring doesn't do it justice.I think you'll find it fascinating as well.In today's episode we talk shop on:Not chasing profits right away.Operating with a chip on your shoulder.Creating what you love and finding your niche.Becoming your own bossSelling merch, slow scaling, and more.The Goal: To empower you with motivation and actionable steps for becoming your own boss one day.---RESOURCES & REFERENCESSide Hustler's Boot Camp EnrollSide Hustler's Coaching WaitlistCONNECT WITH JIMMYWebsiteInstagramTwitterDribbble  ----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Jared CunninghamSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

To view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/246Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Flipping the Switch from Hobbyist to ProfessionalStruggling to get started or taking the next steps in your professional freelance pursuits?These tend to be the 4 biggest challenges holding back your sick gains:SystemsProcessesRoutinesBoundariesIn my opinion, these challenges are the behind-the-scenes work necessary to unlock your big breakthroughs and long-term success as a creative.Today's guest—James Martin of @Made.By.James—is a brand-by-hand-building juggernaut reigning in the UK.He's a wizard at showcasing his process within his content, which has helped him build client demand while educating his hungry, massive community (currently 220k+ on Instagram as of recording).He's also the author of his upcoming book: Your Honest Guide to Creativity and Logo Design.In today's episode we talk shop on:The business side of this game.How to avoid being stagnant and always learning.His 5-step system for working with clients.Streamlining processes and setting boundaries.Promoting your work, logos, and more.The Goal: To provide you with the next steps of flipping the switch from hobbyist to professional and taking control of your business.---RESOURCES & REFERENCESOrder James' BookSide Hustler's Coaching WaitlistCONNECT WITH JAMESWebsiteInstagramNewsletterYouTube---  ----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Jared CunninghamSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

To view the full episode show notes, visit:https://coachscottyrussell.com/side-hustlers-perspective/245Support for this episode comes from BuzzSumo.Supercharge your side hustle content strategy today with a FREE 30-Day Trial.--- Defiantly Go Against the GrainFear, self-doubt, anxiety, creative ruts, and frustration are all a part of pursuing your creativity on your own terms.It's an undisclosed waiver you sign when you pour your time and energy into building toward the unknown.Just know you're not alone with your struggles, and trusting the process is worth it!Today's guest—Peggy Dean of The Pigeon Letters—is a self-taught artist, author, and educator impacting the masses with her crafty talents and brilliant business brain.She's been featured by and worked with some of the biggest brands in the game: NBC, Martha Stewart, Skillshare, Google, Vogue, and more.What I respect the most is her focus on serving and empowering the creative community.In today's episode we talk shop on:Facing and embracing your fears.Going against the grain.The waiver you sign to pursue a side hustle.The balance of structure with impulsiveness.Productivity, corn mazes, and more.The Goal: To let you know you're not alone with your fears and struggles as you build your creative biz brick by brick.---RESOURCES & REFERENCESThe Flock CommunityPeggy's ResourcesSide Hustler's Boot Camp EnrollSide Hustler's Coaching WaitlistCONNECT WITH PEGGYWebsiteInstagramDribbble  ----FREE TOOLKIT TO SIDE HUSTLE FREEDOM6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.FINANCIALLY SUPPORT THE SHOW ON PATREONWith as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORSJoin a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.LISTEN ON YOUR FAVORITE PODCASTING APPApple PodcastsSpotifyGoogle PodcastsOvercastYouTubeCONNECT WITH MEInstagramPodcast InstagramYouTubeTwitterTikTokPinterestCREDITSMusic  -  BlookahPodcast Editor  -  Aine BrennanExecutive Assistant  -  Paige GarlandPhoto & Video Specialist  -  Jared CunninghamSocial Media Coordinator  -  Hannah SchickAnimation Specialist  -  Greg D'Amico

Podstawą skutecznego content marketingu jest dobry research. Musimy znaleźć tematy, których nasi idealni odbiorcy faktycznie potrzebują. Inaczej możemy wpaść w pułapkę tworzenia contentu, który - nawet z dobrym wsparciem marketingowym - nie przynosi efektów biznesowych.W tym odcinku przedstawię Ci 7 miejsc, do których sam zaglądam w poszukiwaniu pomysłów na tematy. Mam nadzieję, że pomogą Ci one tworzyć treści idealnie dopasowane do potrzeb potencjalnych klientów.Notatki do tego odcinka znajdziesz na moim blogu: https://mateuszwycislik.pl/marketing-tresci-gdzie-szukac-tematowWspomniane narzędzia:- Ubersuggest: https://growthtools.pl/#/item/ubersuggest- Keyword Tool: https://growthtools.pl/#/item/keywordtool- Buzzsumo: https://growthtools.pl/#/item/buzzsumo- Ahrefs Content Explorer: https://ahrefs.com/pl/content-explorer- QApop: https://pitchground.com/products/qapopDołącz do bezpłatnego Growthlettera:http://mateuszwycislik.pl/growthletterOdkrywaj ciekawe narzędzia growth hackingowe: https://growthtools.pl/ Dołącz do czytelników mojej e-książki: https://mateuszwycislik.pl/22-2/Mój Instagram: https://www.instagram.com/mateuszwycislik.pl/Mój Facebook:https://www.facebook.com/MateuszWycislikPL

Henry Sims is a digital marketing nerd. Having started his career path in Mechanical Engineering and Kinesiology, he got frustrated with the boundaries of the traditional system. He left wanting more and not knowing what to do, which landed him in the world of entrepreneurship. He dove into the family businesses, where he found a deep interest in digital marketing. His passion and implementation of digital systems and strategies lead to further success of the family businesses. Since, he has worked with high level business coaches and consultants, politicians, local businesses, and more under his growing digital marketing agency, Zesty Owl. Use it because there are so many eyeballs there…and it's free Content changes a lot, but currently we see that a lot of educational content is very good as well as user content. We know subconsciously what an ad looks like….we skip by them. People want to know what's in it for them. If you can find the right content and the right…there often isn't a limit to how much you can post. But sometimes it can overwhelm people. They don't want to see the same kind of content over and over again. It's a balancing act and it depends on the platform Twitter…you need to put out a lot of content. YouTube you could be ok with putting out one video a week A lot of…businesses put out too many asks. one of the general basic rules is the 3:1 ratio…put out 2-3 pieces of content and then an ask. You don't want to keep asking all the time because there's no value in that When people don't really want to define their message and they'd rather just try and reach a lot of people, then you're diluting your message which means for those people that do matter to your business, you're giving them diluted content. So instead of trying to reach the masses…it's better to really define your message and create that content that is geared towards those people that are right for your business because they will see that and it will impact them far more than your diluted content meant for everyone. Likes is that little button we push…the engagement can be anything…see more, sharing it, commenting on it, it could be clicking the user name to see your profile. Those are all engagements. Don't care too much if they like it….if they are engaging with it, that's a good sign that it's grabbing someone's attention. It's more of a back end advertising metric that we can see Not everyone likes posts. The percentage of people that actually do like posts is low….knowing that people are clicking around on it on the back end is really valuable to know. And you can see that with your ads. If you're playing a strictly organic game, then you definitely want to drive up the comments and the shares…those are strong. A like is a very easy thing to do, putting a comment takes more time….the platforms want to make sure that gets seen by more people. Find what kind of content your audience resonates with and that's just a constant testing process. Buzzsumo  Social media is a long term game.  They build this trust over time and that gets them to reach out and get involved more. You want to be able to show who you are as well as what you do and that gives the viewers this kind of connection, some way that they can relate and connect with you and build trust with you. I like posts with photos. Photos are engaging and they help tell more than just text and they help portray an emotion differently than text does. It also, from just a pure advertising standpoint, it takes up more space i the feed so as you're scrolling through you have more chance of grabbing someone's attention by having a photo there instead of just text. I like to see new content (images) frequently but it depends on budgets and audience sizes. If your audience is very small…its going to be a lot easier and quicker to...

Affiliate marketing has been a huge source of passive income for me ever since I started blogging in 2015. It's because of affiliate marketing that I generate a steady side income of over $10,000 a month. So I wanted to do an episode on affiliate marketing, where I wanted to share some of the things I've learned so far. Then I realized a few months back I did an interview with Jules Dan for his podcast, Storytelling Secrets. In that episode, I shared my experience with affiliate marketing, the mistakes I committed while starting out, and shared a few actionable tips and tricks for affiliate marketing beginners. So I thought it'd be a great idea to publish my full interview with Jules Dan for this episode. (with his permission of course) This interview you're about to hear is from episode 46 of Storytelling Secrets. In this interview, I share everything I know about affiliate marketing. So if you'd like to dabble in affiliate marketing and would like to learn the secrets that will allow you to earn a steady stream of passive income each month, this episode is for you. Here are a few things this episode covers: Mistakes you should avoid in affiliate marketing How to incorporate storytelling in affiliate marketing 3 best affiliate marketing tools Tips to stand out in affiliate marketing 3 books I'd recommend to affiliate marketing beginners I hope you find the episode useful. -=-=-=-=- Resources discussed in the episode: Jules Dan's podcast (Storytelling Secrets) - https://www.listennotes.com/podcasts/storytelling-secrets-jules-dan-uzqlxKrb2Ng/ 3 Best Affiliate Marketing Tools Thirsty Affiliates - https://thirstyaffiliates.com/ OptinMonster - https://optinmonster.com/ BuzzSumo - https://buzzsumo.com/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Ultimate Blogging Toolkit (https://resources.99signals.com/blogging-tools-ebook) - This eBook features 75+ marketing tools to help you blog better and boost your traffic! Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. More Resources for Entrepreneurs: 75+ Best Books for Entrepreneurs - https://www.99signals.com/best-books-for-entrepreneurs/ 10 Best YouTube Channels for Entrepreneurs - https://www.99signals.com/best-youtube-channels-entrepreneurs/ 10 Best TV Shows for Entrepreneurs - https://www.99signals.com/best-tv-shows-entrepreneurs/ -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

Check out the full book - Podcast Growth: How to Grow Your Podcast AudienceQuestions are great. More and more, users are typing full questions into Google, rather than single words or phrases. Google can see this, and loves it when you answer them directly. If it's obvious what you're answering, they'll direct ever more users to your answers. On top of that, when you think in questions, you tend to solve a real problem. Solve someone's problem and they'll be a loyal listener for life! That's what powers real audience growth. So, where do we find these questions?“Answer the Public” is a great resource for this. It's a website which is similar, in a way, to the keyword tool discussed earlier, but it's designed to surface every possible question around a keyword or keyphrase. Type in your keyword - eg. podcasting - and you'll see a huge list of questions. You'll see them grouped by type - why? what? Who? - and you can refine it along the way. Wait till you see the questions that you never even considered!Next, let's use social media, and Twitter in particular, to see what people are asking, right now! The technique is simple: type in your keyword AND a ? or a question word. This prompts twitter to surface all tweets that ask a question related to your topic. Eg. Podcast AND ?meditation AND howNutrition AND whatAnother great resource is Quora, an entire website of questions! Type in your topic, or related keywords, and see what questions pop up.Finally, try Buzzsumo to see what type of content is really resonating with your niche right now. Type in your keywords and it'll surface the most shared content in your niche. This should give you ideas on what people are really connecting with right now. Task List: Pick at least one of the above tools and go in deep on it.Try all your topic or keyword variations and see if you can write down at least 10 of the most common questions people are asking.Use these as your next set of podcast topics and you'll increase your search visibility by a huge amount.Bonus points: use the Google keyword tool from above to check search volume and prioritise your questionsCheck out the full book - Podcast Growth: How to Grow Your Podcast AudienceSupport the show (https://pod.academy)

John talks to Cheryl Clemons (LearnerLab, StoryTagger) and Steve Rayson (Kineo, Buzzsumo, Anders Pink) to get insights about how learning people can use marketing techniques to help engage learners. They also address the thorny question of whether and to what extent it makes sense for learning people to think like marketers.   TOPICS 01:25 Should you think like a marketer? 10:04 User-generated content (UGC) 13:40 Influencer marketing 16:46 Brand 24:50 Product design 28:24 AI 36:58 Evaluation   Steve mentions a tool called Satismeter used for collecting Net Promoter feedback - https://www.satismeter.com

On one hand, our Marketing RV hosts think the internet should be completely free from government regulation. Actually, that's the only hand that matters to both Ranalli and Volpe. They do recognize, however, that none are immune from making stupid decisions based on influencers. So maybe the solution is for individuals to be aware of the potential fraud in cyberspace and any space, and to do some homework before acting or reacting. Whether it's a purchase, a diet trend, trying a new exercise, or even commenting on a post, pause and think about the consequences. Sure, that's easier said than done but the alternative is a nanny state, and who wants that? Social media influencers is the topic of this podcast. One story our food-enthusiast hosts did not cover was the Fyre that burned a lot of young people expecting a luxury vacation and music festival.   Fyre may have singed the entire influencer industry, or at the very least created permanent smoke damage. Click here to read about the scandal involving a remote tropical island, models, and much anticipated music festival. If you're not familiar with the story, check out Vanity.     HIGHLIGHTS 01:00   Gene auditions for WKRP 01:15   Gene reveals a secret: ha has no hair! 04:30   16 UK social media influencers agree to disclose they are paid sponsors see who they are here. Do you know any of these 16? Lorraine knew none; Gene knew one. Here's an update to that story: 07:17   Should celebs disclose they are being paid to endorse products? Gene's use of UFC's Joe Rogan is just an example. He's still a fan! 13:20   “This is where Twitter stepped out of their space.”   14:25   Is Twitter dead? 17:55   Lorraine contends Mac and Microsoft choose to not get along. 19:00   Gene and Lorraine contend that government regulation will ruin the internet.      20:15   Gene admits to being lost without GPS. Find out where he goes to recalculate his route. 21:30   Gene and Lorraine are afraid of autonomous vehicles. 22:15   Two teens stumped by rotary phone challenge. Watch it here. 25:15   According to Buzzsumo, LinkedIn is the Heavyweight in B2B Content Marketing. 28:00   Gag me! Are we listening to Ranalli & Volpe or those polite little cartoon chipmunks Chip & Dale? 28:40   When did Lorraine become the grammar police?

This "Content Curation for L&D Professionals" episode of the HR L&D Podcast, is sponsored by Think Learning. Today, we are joined by CEO and Founder of Anders Pink, Stephen WalshStephen is an incredibly successful entrepreneur from within the content curation and learning and development space and has successfully co-founded with Steve Rayson, three content curation, e-learning and blended solutions companies including Kineo, BuzzSumo and more recently, Anders PinkAnders Pink aims to help teams stay smart through continuous learning and by curating relevant content. They help find, filter and share the latest content on any topic, client, sector or industry which saves businesses time by locating better content faster and therefore improving engagement. Anders Pink are also able to embed curated content into your Learning Platforms and this is something we find out much more about in this episode of the HR L&D Podcast!In this episode, we take a deep-dive into Stephen's 20-plus years in learning technology and communications to help us understand how learning and development practitioners can achieve a culture of continuous learning and content curation for their businesses.We also discover more about Stephen's book 'Content Curation for Learning' and we explore how L&D professionals can intelligently filter the way people see information and better support organizations by creating habit-forming practices that will help you to improve your processes for continuous learning and content curation.So, fasten your seat-belts for a journey deep into the world of content curation!In this episode of the HR L&D Podcast, we discover: * The biggest challenges to developing content curation processes * Why content curation is important in relation to Learning and Development professionals * The key strategies behind Stephen's "Seek, Sense and Share model". * The key skills you need to become a successful L&D content curator * The key takeaway practical steps you can immediately implement to successfully curate content * The key strategies you would recommend to help them make their content curation processes more efficient? * How easy is it to automate the content curation process * How you can own the content curation process? * The trends in content curation by sector * The key ‘tangible business benefits' of a business having a content curation strategy? * How Anders Pink can help you with your content curation objectivesTo find out more about the companies featured in this episode of the HR L&D podcast: * Find out more at www.anderspink.com * Click the link to access Stephen's book: 'Content Curation for Learning'...

In episode #5 of the Marketing Mantra podcast, I'll be talking about a simple SEO hack you can use to build high-quality backlinks. -=-=-=-=- Time-stamped Show Notes [00:29] Episode Topic: A Simple SEO Hack to Get High Quality Backlinks [01:18] This SEO hack is building backlinks through infographics. [01:59] The first aspect of designing an infographic involves keyword research. [02:10] Use tools like Google Image Search, Buzzsumo, and Pinterest to discover popular infographic topics. [03:37] Use design tools like Canva, Venngage, and Piktochart to design your own infographic. [06:13] Next, you need to promote your infographic and generate high-quality backlinks. [07:50] Generate an embed code for your infographic using Siege Media's Embed Code Generator. [08:39] Submit your infographic to infographic submission sites. [10:45] Promote your infographic on Reddit. Submit your infographics to this infographics subreddit. You can also share your content on these marketing subreddits. But be sure to read the guidelines. [11:38] Try Brian Dean's Guestographic Link Building Method to get tons of contextual backlinks. [14:22] That's it for this episode of Marketing Mantra! -=-=-=-=- Tools and resources discussed in the episode: 3 online tools to design infographics: 1. Canva - https://www.canva.com/ 2. Venngage - https://buff.ly/2OteACe 3. Piktochart - https://piktochart.com/ Want to hire a freelance designer to design your infographic? Check out these sites: 1. Fiverr - https://www.fiverr.com/ 2. Upwork - https://www.upwork.com 3. Freelancer - https://www.freelancer.com Siege Media Embed Code Generator - https://www.siegemedia.com/embed-code-generator 40 Infographic Submission Sites to Generate Backlinks - https://www.99signals.com/infographic-submission-sites/ How to Get Backlinks With Guestographics (by Backlinko) - https://backlinko.com/how-to-get-backlinks For a detailed explanation of the infographic link building technique, visit: https://www.99signals.com/high-quality-backlinks-infographics/ -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills: The Essential Guide to Link Building with Infographics (https://resources.99signals.com/infographic-backlinks-pdf) - Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO. Top-rated articles at 99signals (https://www.99signals.com/best/) - This page contains a list of all the top-rated articles on my blog. It's a great place to get started if you're visiting 99signals for the first time. -=-=-=-=- Visit https://www.99signals.com for more insights on SEO, blogging, and marketing. --- Send in a voice message: https://anchor.fm/sandeep-mallya/message

When you're just starting as an ecommerce seller, do you improve your Amazon listing first or get started on Facebook ads? There's no right or wrong order here. The main thing to remember is that you need to plan out how you can get both done at some point. In this episode, we're gonna tackle the Facebook side of things. As you may recall, I had my good friend Dave Huss join me in a previous podcast to talk about building a Facebook audience. I've had the chance to sit and have a chat with him again. And this time around, we'll be focusing on creating a Facebook page and being able to optimize it for engagement. If you're new to Facebook, find the quickest way you can earn from it. Remember, it's always good to have another revenue stream outside of Amazon. Here are some detailed steps you can follow. ENGAGEMENT 1. Ask yourself why people should care about your page. Based on your answer, pick the best niche that represents your product. Don't be afraid to go really specific, like creating a page dedicated to French cooking. 2. Select about 30 key/quality pieces of relevant content. You can use a tool like Buzzsumo to do this. If it's too costly a tool, you can do the research yourself. BUILDING THE MESSENGER LIST 3. Post or schedule posts 2-3 times initially. If you don't see traction on your posts within a couple of days, change something up. 4. Boost some of the posts to your core audience. 5. Try to get people to like the page. 6. Do a giveaway to get people on your Messenger list. Other Useful Resources: MyEcomcrew Online Merchants Guild Growth Scout Thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

In this episode, I sat down with “Paid Traffic Guy” himself - Dave Huss. Dave helps online entrepreneurs bring in new customers by leveraging paid traffic and using retargeting to recover lost sales through Growth Scout. He's also an ecommerce entrepreneur with brands in the arts and crafts niche that have a massive following on their respective Facebook business pages. And this was the focal point of our conversation. Dave gamely shared how he was able to leverage Facebook as a marketing platform for his products. His brands' business pages have 150,000 and 90,000 fans respectively. Here are Dave's best tips for building a following on Facebook and creating consistent engagement with the target audience. Figure out who your actual customers are. Create an avatar that embodies the key characteristics of your target demographic. Identify the “places”(e.g. social media platforms) they're hanging out in. Find a model for your own social media campaign. Take a look at your competitors, focus on brands that aren't that well known but have a strong social media following. See which aspects of their strategy can be applied to your own campaign.                                                     Test your products on your best-engaged fans, the people that care about what you're doing. Aim to reach the same people on multiple channels - social media, email etc. Run like campaigns. Spend time creating and curating engaging content. Build a content library using a scheduling tool like MeetEdgar to ensure that you have posts that are constantly in rotation. Incorporate videos in your social media posts. If you don't have the capability to create your own videos, look for cool and relevant ones on tools like Buzzsumo. At the end of the day, Dave reminds us that “...The Facebook page is not really for selling stuff. I really want to put that point across especially for Amazon sellers...The Facebook page is for building trust and engagement with your ideal customer…” Other Useful Resources: MyEcomcrew 7 Figure Seller Summit Thanks for listening to this episode! If you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

Stephen is still in missing in Chicagoland, so we once again retained the services of guest co-host Holly Harrison for an episode featuring two topics that could not be more completely unrelated to each other.First, Holly teaches us some media relations skills that gamedevs need to know (even if they don't want to), and then, because Stephen isn't around to stop us, Mark and Martha (but mostly Mark) talk about the history of Star Trek games! Media Relations 0:01:25 Holly HarrisonMarketingProductionHey you, indiedev, use presskit()!Write a better press release using the Inverted Pyramid - Todd Versteeg, Signature StyleHolly recommended “trying out” Buzzsumo and Buzzstream.Artist Statement Guidelines - Getting Your Sh*t TogetherSimilarweb - WikipediaAsk Holly your PR questions on twitter: @hollharris. Star Trek Games 0:31:20 Mark LaCroixGaming“How a Star Trek card game quietly continues, 10 years after its official end” - Cyrus Farivar, Ars TechnicaThe unreleased sequel to the Star Trek VCR board game was called “Borg Q-Uest.”… The "Q the Referee" CCG card that features a still taken from that game's unused footage. The fictional VCR board game from Community we mentioned was called “Pile of Bu…Mark talked about the end of the 90s-era Star Trek action figure line. That sto…“Looking At The Star Trek: TNG Interactive Technical Manual From 1994” - Will Stape, Treknews“The inside story of Apple's forgotten project: Quicktime VR” - Kif Leswing, Business InsiderYou can actually play “Star Trek: Klingon” on YouTube!“Language App Duolingo Finally Added Klingon” - David Murphy, Lifehacker“The best Star Trek games” - Richard Cobbett, PC Gamer“Jeff Bezos announces Amazon is picking up 'The Expanse'” - Richard Lawler, Engadget“Retrohistories: Secret of Vulcan Fury: Trek's Lost Adventure” - Chris Chapman, YouTube“The Game Archaeologist: Perpetual's Star Trek Online” - Justin Olivetti, EngadgetUbisoft teased on Twitter that DS9's USS Defiant will appear in Bridge Crew. Mark praised Star Trek: Ascendancy on a previous episode of the program. Nicest of 2016“Hogwarts Mystery Players Upset With Use of Microtransactions” - Shabana Arif, IGN

This episode is why content strategy will make you cry tears of joy! Prepare for launch as we blast off with the oracle Andy Crestodina, Chief Marketing Officer & Co-founder of Orbit Media Studios!  We undertake this mission to learn what you should be doing with your content, how to rocket boost an article, the benefit of trigrams, and which myths to obliterate! Takeaways Original research CRUSHES all other forms of content Work harder at headlines Indicate a benefit, be descriptive, & give people value Great content does NOT win Strongest factor for results = Promotion > Quality Social media is for networking, not leads! 3 hours 20 minutes is the average time it takes to write an article #1 tactic that correlates with strong results is influencer marketing Links Orbit Media Studios: https://www.orbitmedia.com/ Blog: https://www.orbitmedia.com/blog/ Twitter: @crestodina LinkedIn: https://www.linkedin.com/in/andycrestodina Podcast: https://www.orbitmedia.com/blog/category/podcast-content-matters/ Content Jam: https://www.contentjam.com/ BuzzSumo research: http://buzzsumo.com/blog/most-shared-headlines-study/

One way to enhance your social media efforts and get your product seen by more people is to connect with social media influencers. Are you asking what exactly a social media influencer is, and how you find one? This step-by-step guide will show you how to find social media influencers and why you might want to consider using them in your marketing strategy. Social Media Links mentioned: FameBit by YouTube: https://famebit.com/ Unboxed: https://www.unboxed.social/ Phlanx: https://phlanx.com/ Tool to find social media influencers- Buzzsumo: https://app.buzzsumo.com/ Blog post: How to Find Social Media Influencers: http://www.socialmediamarketingtipscanada.com/?p=2255&preview= A social media influencer is someone obviously with influence, but who has a large community surrounding them. So often an influencer will have one main social media platform that is their 'base' and then several other platforms that still have a large following. Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts | Twitter https://twitter.com/lesliemcdermid | Instagram https://www.instagram.com/thesociallaunch/ Pinterest https://www.pinterest.com/socialmediatips/

In this episode we're joined by Steve Rayson, Director at BuzzSumo. When it comes to SaaS growth, a lot of content and discourse focuses on hyper-growth tactics with a (false) promise that they'll magically turn you into a unicorn. But unicorns a rare. They are outliers, so I caught up with Steve Rayson, Director at BuzzSumo, to hear about another path you can take, and it's that of a SaaS Donkey. By putting sustainability and profitability above hyper-growth, BuzzSumo have built a steady SaaS business that is loved by growth and content marketers alike, going from beta launch to $5M ARR over the last three years or so. In this episode, Steve tells us about: - How BuzzSumo challenged the Unicorn Orthodoxy and became a so called SaaS Donkey - Some of the key factors that enabled BuzzSumo to go from $0 to $2.5M ARR - The role of influencer marketing in SaaS growth including how influencers such as Rand Fishkin & Matthew Barby helped spread the word about BuzzSumo - How BuzzSumo set growth targets and went from $2.5M to $5M in ARR - The things BuzzSumo might have done differently with the gift of hindsight alongside what they have planned for the future BuzzSumo >> buzzsumo.com Proud To Be A SaaS Donkey >> buzzsumo.com/blog/proud-donkey-buzzsumo-reflections-growing-5m-saas-business Anders Pink >> www.anderspink.com Follow Steve on Twitter >> twitter.com/steverayson The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward

[smart_track_player url=”http://traffic.libsyn.com/7figureceo/7CEO_057__Taking_Control_Of_Your_Business_With_Kim_Walsh-Phillips.mp3″ title=”7CEO 057: Take Control Of Your Business With Kim Walsh-Phillips” artist=”Casey Graham” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ] Kim has two companies that are all about creating ROI for her clients through lead generation. She hates awareness campaigns because for too long she thought you marketed just for awareness, but learned it is all about ROI. You can market through results and not just pay to get your name out there. She founded and runs two companies: Lead Digital Group – generates revenue for companies using social media Elite Capital Advisors – generates seminar attendees for financial advisors She spent 10 years struggling going day to day hoping she could pay the bills and made a change when a friend gave her No B.S. Direct Marketing by Dan Kennedy. She started applying direct response marketing ideas with social media and started seeing great results. Over time she was able to present what she had done to Dan, which led to them writing a book together, No B.S. Guide to Direct Response Social Media Marketing (his #1 selling book of all time). After 10 years in business and many iterations, they reached the 7-figure mark.   LINKS Elite Digital Group: Connect with Kim & her team No B.S. Direct Marketing by Dan Kennedy & Kim Walsh-Phillips No B.S. Guide to Direct Response Social Media Marketing by Dan Kennedy & Kim Walsh-Phillips BuzzSumo: Find the most shared content & key influencers Email your top take-aways and learnings to Casey@CaseyGraham.com   TOP TAKE-AWAYS BREAKING THROUGH 7 FIGURES Kim realized she had to take charge of her life and business. After 10 years in business, she did a few things that helped her & recommends them to other business leaders: Shut Up Your Head Trash – stop telling yourself the story that you can't do it or what people will think when you do do it. We all have things we tell ourselves and mindsets that we must overcome to breakthrough Invest In Education – you have to spend money and time to help you find a different path, new skills and challenge the way you've always done things Position Yourself As The Expert – you have to provide valuable content from your voice and experience every week to your audience Take Control Of Your Prospect Meetings – instead of chasing your leads around, you have to take charge and “prospective client interview” Say “No” To The Wrong Clients – if there are clients you don't want to work with, you have to get rid of them – they're not worth the income & you need more leads so you can replace them Raise Your Prices – price is not an arbitrary number, it should be equal to the value you're providing HOW TO PRICE YOUR PRODUCTS/SERVICES The prices of your products and/or services should be based on the value that you're bringing. You need to be able to prove the value you're providing for the end user to validate their cost. If your prices are too low, the perceived value is low as well and they're more likely to get rid of you or not buy from you again. But, if your prices are higher, they perceived value is higher as well. BE THE EXPERT You have to step and platform yourself as the expert in your niche. You can do this by sharing valuable content to your audience. To learn what people are interested in, use BuzzSumo. That shows you what people are sharing on social media and you can give them exactly what they're looking for. You can create a monthly content calendar using that information. Do not spend time highlighting other people – you become the expert in your field. HIRING THE RIGHT PEOPLE Always make your candidates jump through hoops. That will prove that they are willing to go above and beyond. You need to have a quick Round One in your interview process so you're not wasting a bunch of time. Two tools to use are: Indeed – you can post your job listings and get more applicant leads Acuity Scheduling – that's an online scheduler that helps setup interview calls Kim also gives each new hire 90 days for intense on-boarding. She understands they need time to understand your company and services before they're able to represent them well. And they need time to understand the expectations you have of them. DAILY MEETING & TEAM SYSTEM Kim's team has a very specific system on how they interact on a daily basis. They have a daily meeting that includes the following: Word Of The Day – Each person shares one word that describes how they're feeling Daily Theme – Each day they focus on a different area (Motivation Monday, etc.) Basecamp Review – Each person shares their Basecamp projects for accountability Numbers Review – Each person shares where they stand with their Key Performance Indicators Agenda Items – Someone can add an item to the agenda ahead of time they need to talk about with the team LEARN FROM THE PEOPLE YOU WOULD TRADE PLACES WITH A lot of people will give you advice, but you need to filter through what they're telling you. Listen to the people who you would be willing to trade places with. If you don't like or agree with what their advice has done for them, you probably shouldn't listen to them. Email your top take-aways and learnings to Casey@CaseyGraham.com

In this episode of the SaaS Business Podcast, Ron Gaver's guest is Nick Raithel of Content Corps. Nick and Ron discuss the unique requirements startups have for content marketing. Nick points out some of the “dos” and “don'ts” of content marketing stressing the need to begin by building relationships with clients before trying to market their products or services. He describes road-mapping, a tool used by Content Corps to plot a client's marketing course, delve into competitors' tactics, and define success in advance. He discusses how road-mapping can save you time and money. He discusses the various types of content and channels for content marketing. One of his favorite types of content is email courses. When done correctly, email courses can help you win your customers' loyalty. When done incorrectly, they may turn customers away because they are perceived as marketing. With email courses and content marketing in general, the idea is to lead with value and avoid creating content that is nothing more than a thinly concealed sales pitch. He examines the various ways entrepreneurs can use social media to amplify their content by building relationships and increasing audience exposure. He then points out that published books are often overlooked as a marketing tool to build personal authority and set you apart from your competitors. Nick closes out the show with the four most damaging content marketing mistakes aspiring entrepreneurs make and offers an exclusive bonus to listeners of the SaaS Business Podcast in the form of free course tools. See SaaSBusinessPodcast.com/018 for transcript. Please see Disclosure* (below transcript) concerning affiliate links on this page. #AskGaryVee – Nick Raithel used #AskGaryVee (Gary Vaynerchuk) as an example of repurposing content. See the separate entry for Gary in this list for more information about him and what he does. Listen or read at 36:30. Audible* – I'm a podcaster. I like audio. I can listen while I do other things. Audible is now part of Amazon.com. In this episode, Nick Raithel recommends Audible to those of us with busy lives as a way to educate ourselves on the go. New users receive a 30-day free trial, as well as one free story when they register. Listen or read at 40:53. AWeber* – I am an AWeber customer and affiliate. AWeber is email marketing software. I find it to be an affordable solution satisfying my current needs. AWeber employees and (and as far as I know disinterested) third parties have told me that messages sent by AWeber end up in the Spam folder less often than some of their competitors' messages because of their conservative approach. Erik Harbison, the Chief Marketing Officer for AWeber, will be discussing the marketing stack for a SaaS company in an upcoming episode (it is in post-production now). The episode is about the various marketing tools he has used for SaaS companies more than it is about AWeber. This is in alignment with what Nick Raithel says in this episode. Listen or read at 22:53. Buffer – I am a Buffer user. Buffer is SaaS for social media automation. Buffer currently provides queues, schedules, and analytics for Twitter, Facebook, and LinkedIn. Integrations with the browser and smartphones make buffering a post easy. Reposting (at least on the basic plan) turns into a manual process, which has driven me to another app for reposting and may eventually lead to me discontinuing Buffer. Buffer analyzes engagements with your posts and can suggest an optimized schedule based on maximum engagement. Buffer can monitor Instagram for engagement but does not provide the capability to post to Instagram. Listen or read at 19:11. Buzzsumo – According to the site, Buzzsumo allows you to analyze “what content performs best for any topic or competitor,” and to “find the key influencers to promote your content.” The current pricing model has the starter plan for bloggers and small teams at too high a price point for me to try at this time. Other guests have recommended it, and I hear good things from elsewhere. If is seems like a tool you need and you can justify the price, I think you should give it a try. Listen or read at 19:28. Content Corps – Content Corps Is Nick Raithel's company specializing in content marketing services for startups. Their services cover the gamut of content marketing. Some specific areas of focus are road-mapping the customer's current and future state, creating an editorial calendar for consistent content production, creating email courses, helping clients publish books to enhance their personal and brand authority, and tailored social media engagement. Content Corps Bonuses for SaaS Business Podcast Listeners – Nick Raithel has provided two free courses as an exclusive bonus to SaaS Business Podcast listeners: “Deadly Mistakes in Content Marketing” and “The Faster Content Mini-Course.” According to Nick, the first is “a quick guide showing you seven mistakes you must avoid when doing content marketing,” and the second is “a short, actionable mini-course to help you learn faster ways to create killer content for your blog and social media.” Listen or read at 44:22. Drip – Drip is email marketing software that allows you (according to the site) “to trigger an email, campaign or tag based on any action a user takes, be it expressing interest in a topic, downloading a sample chapter of your book, starting a trial of your software, or viewing your upgrade page.” Drip also provides a visual workflow design capability for your marketing campaigns. Listen or read at 04:54. Gary Vaynerchuk – “Gary Vee” started out doing irreverent videos about wine. He is not your typical wine snob, and this set him apart. Add to that a fair amount of hustle and you will find Gary the author of five books available on Amazon,* videos, a podcast, etc. His books are about the things has done and how to do them. His book Crush It is about personal branding and Jab, Jab, Jab, Right Hook is about standing on in a noisy world. Listen or read at 36:30. Infusionsoft – Infusionsoft is a marketing stack for small businesses. They currently provide email marketing and customer relationship management (CRM) with all plans. Other plans provide sales automation and e-commerce. Listen or read at 22:53. MailChimp – MailChimp is email marketing software. Listen or read at 22:53. Marcus Aurelius – A Roman emperor's reflections on Stoic philosophy, published from 170-180 AD. Nick Raithel alludes to this work in his discussion about how personal study into Stoicism can give an entrepreneur mental toughness when facing challenges and disappointments. Listen or read at 43:18. Salesforce – Salesforce is one of the original SaaS companies to make it “big.” Originally customer relationship management (CRM) SaaS, it is now more of an ecosystem of apps and extensions. Founder and CEO Marc Benioff has chronicled the history of the company in his book Behind the Cloud* written with Carlyle Adler. Dreamforce, their annual expo, draws more than 100,000 people to San Francisco. If you click on the link provided, you should recognize some of the speakers. Nick Raithel mentions Salesforce as the model of what most SaaS businesses are not likely to become stating that most successful SaaS entrepreneurs are more like to become “quiet millionaires” like those studied in the book The Millionaire Next Door (see entry in this list). Listen or read at 42:30. Seneca* – When Nick Raithel discussed Stoic philosophy and its applicability to modern entrepreneurship, he specifically mentions Letters from a Stoic*. To illustrate this similarity here is an excerpt from Amazon's webpage [preceding link] about Letters from a Stoic: “This selection of Seneca's letters shows him upholding the austere ethical ideals of Stoicism—the wisdom of the self-possessed person immune to overmastering emotions and life's setbacks….” I'm not sure you can get that into 140 characters. It may be a bit too much for us today. Listen or read at 43:18. Stoicism* – Nick Raithel mentioned Stoic philosophy having applicability to modern entrepreneurship. See the entries for Marcus Aurelius and Seneca in this list. Listen or read at 43:18 The Millionaire Next Door: The Surprising Secrets of America's Wealthy* by Thomas J. Stanley and William D. Danko ­­– Originally written in 1998 and revised in 2010, the book presents the results of a study of millionaires and identifies seven common traits. Nick Raithel mentioned the book as a good fit for SaaS entrepreneurs. Listen or read at 41:13. See SaaSBusinessPodcast.com/018 for transcript. *Disclosure: Some of the links on this page may be affiliate links. I may earn a commission if you purchase through these links. These commissions help to cover the cost of producing the podcast. I am affiliated only with companies I know and trust to deliver what you need. In most cases, affiliate links are to products and services I currently use or have used in the past. I would not recommend these resources if I did not sincerely believe that they would help you. I value you as a visitor/customer far more than any small commission I might earn from recommending a product or service. I recommend many more resources with which I am not affiliated than affiliated. In most cases where there is an affiliation, I will note it, but affiliations come and go, and the notes may not keep up.

In today's episode, Andy is joined by Steve Rayson, Director at BuzzSumo, to talk about how to create content that is more likely to be shared online. See acast.com/privacy for privacy and opt-out information.