Marketing Investigations

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Every week, Djamila Kafarova and Guillaume Huppé candidly shed light on a given marketing topic. Throughout the episodes, they tackle the industry's most controversial & trending topics. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about ou…

TO Creative


    • Aug 25, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 19m AVG DURATION
    • 14 EPISODES


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    Latest episodes from Marketing Investigations

    Special Episode - Marketing in China (Ft. Jennifer He)

    Play Episode Listen Later Aug 25, 2019 18:52


    In this off-series episode, DJ Kafarova, Guillaume Huppé, and their special guest Jennifer He discuss in detail Marketing in China. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services. Special thanks to our guest: Jennifer He from VOYO Brand Management & Consulting Visit VOYO’s website: https://www.voyoconsulting.com/ _ Reach Us: www.tocreative.co Guillaume Huppé’s LinkedIn Page: www.linkedin.com/in/guillaumehuppe Djamila (DJ) Kafarova’s LinkedIn Page: www.linkedin.com/in/djkafarova/

    Special Episode - Design Thinking (Ft. Rebecca Pang and Alberto Silva)

    Play Episode Listen Later Jun 18, 2019 35:26


    In this off-series episode, DJ Kafarova, Guillaume Huppé, and their special guests discuss in detail Design Thinking. For the first time ever, we ventured outside of our studio to record this very special episode live from one of our favourite cafés in Toronto. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services. Special thanks to our guests: Rebecca Pang & Alberto Silva Visit Alberto's website: https://albertosilva.design/ _ Reach Us: www.tocreative.co Guillaume Huppé’s LinkedIn Page: www.linkedin.com/in/guillaumehuppe Djamila (DJ) Kafarova’s LinkedIn Page: www.linkedin.com/in/djkafarova/

    We're on a Short Hiatus - More great episodes coming soon!

    Play Episode Listen Later May 29, 2019 1:34


    Hi! Some of you might have noticed that we haven’t updated our feed recently. We are currently working on special episodes featuring industry experts and that’s why our usual schedule has been delayed. Don’t worry! We’ll be back very soon with more Marketing Investigations! Thanks for your support, you guys rock! We are looking forward to investigating more marketing topics with you all! _ Reach us: www.tocreative.co Guillaume Huppé’s LinkedIn Page: www.linkedin.com/in/guillaumehuppe Djamila (DJ) Kafarova’s LinkedIn Page: www.linkedin.com/in/djkafarova/

    Ep.11 - Small Business vs Big Business Marketing

    Play Episode Listen Later May 12, 2019 19:44


    This week, Djamila Kafarova and Guillaume Huppé discuss Small Business vs Big Business Marketing. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep.10 - Purpose-Driven Marketing (ft. Gamification)

    Play Episode Listen Later Apr 28, 2019 21:14


    This week, Djamila Kafarova and Guillaume Huppé discuss Purpose-Driven Marketing and introduce Gamification. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep.9 - Hype Marketing (ft. Game of Thrones and Harry Potter)

    Play Episode Listen Later Apr 21, 2019 15:02


    This week, Djamila Kafarova and Guillaume Huppé discuss Hype Marketing and use Game of Thrones as well as Harry Potter to illustrate this concept. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep.8 - Youtube and its community (ft. Pewdiepie vs T-Series)

    Play Episode Listen Later Apr 14, 2019 22:22


    This week, Djamila Kafarova and Guillaume Huppé discuss Youtube and its unique community. They investigate Youtube's algorithm, social media status, the fight between Pewdiepie and T-Series for the most subscribed channel and a lot more! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep. 7 - Generation Z Rocks and Here's Why!

    Play Episode Listen Later Apr 8, 2019 21:44


    In this week’s episode, TO Creative’s Co-Founders discuss generation z and its unique consuming habits! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep. 6 - Experience Marketing (ft. Ikea, Starbucks, The Simpsons & More!)

    Play Episode Listen Later Apr 1, 2019 26:02


    In this week’s episode, TO Creative’s Co-Founders discuss Experience Marketing and share some of their favorite examples! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep.5 - Can Malls Survive the Internet?

    Play Episode Listen Later Mar 24, 2019 24:22


    With Online Shopping gaining more traction than ever before, can malls survive and stay relevant? This week, Guillaume Huppé and Djamila Kafarova investigate Malls! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep. 4 - E-mail Marketing is Dead... or is it?

    Play Episode Listen Later Mar 17, 2019 14:10


    This week, Djamila Kafarova and Guillaume Huppé discuss e-mail marketing! Is e-mail marketing dead? Let the investigation begin! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep.3 - Visual Search

    Play Episode Listen Later Mar 10, 2019 14:06


    Is Visual Search the next craze? Let's investigate! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep.2 - Influence Marketing

    Play Episode Listen Later Mar 4, 2019 15:34


    This week, DJ Kafarova and Guillaume Huppé investigate Influence Marketing! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

    Ep.1 - Controversy in Advertisement

    Play Episode Listen Later Feb 18, 2019 18:36


    To celebrate the first episode, Guillaume Huppé and DJ Kafarova investigate Controversy in Advertisement. Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

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