Podcasts about experience marketing

The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar. URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more. Topics Discussed: – Julia Carcamo's background and experience – The inspiration behind Julia's book ‘REEL MARKETING' – What is Experience Marketing (understanding, executing, and being successful with) – Experiences guests look for – The target market for experience marketing – How small/ mid-sized venues and properties compete with the giants – Create and execute new marketing experience strategies – Using Reviews/ Feedback – The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback. – Branding (experiences/ partnerships / starting points) – How marketers can enhance a brand through partnership. – The starting point to invest more in brand-building – Making the brand unique – Making the most at a Casino Conference. As an attendee/ As a Vendor – How big conferences impact more businesses and casinos – Casino Marketing Bootcamp and confirmed topics 2025 – How it's developed and evolved  Learn more: https://trio360.vip/enhancing-the-casino-brand-through-experience-marketing-julia-carcamo-interview/ Check out our previous interview: https://www.youtube.com/watch?v=e1DuNhbOg4c  

For the 152nd episode of the Healthcare IT Today Podcast we are analyzing the patient experience to decide if it is marketing or tech! We kick this episode off on the marketing side of the debate by listing which aspects of patient experience are marketing. Then we do the same for the tech side of […]

Hosts Colin Hung and John Lynn discuss: Is Patient Experience Marketing or Tech? To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

[00:00:00] Beth Vukmanic: You're tasting room is more than just a place to try your wines. It is also what your guests visualize when they hear your name or senior wine on the shelf. And it's what they tell their friends and family about when they recall their last visit. [00:00:14] Welcome to marketing tip Monday with sip certified, we know that customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:32] Does your tasting room offer a memorable experience? [00:00:36] There are so many ways to make wine tasting special for tasters of any kind. Templeton based Castro Cellars has it down. They're tasting room constantly offers unique opportunities for visitors to learn something new and make memories. [00:00:51] The first two examples are for the music lovers. Every Sunday from may through October. . We're hosts, lazy locals. These free concerts invite music, lovers and wine enthusiasts to wind down and enjoy an evening of entertainment. While sipping their sustainably produced wines. [00:01:08] And if one band isn't enough. Guests can make a weekend of it at the Whale Rock Music and Arts Festival. This all ages, summer event welcomes visitors to enjoy live music, local vendors, yoga and beverages galore, including wine, beer, cider, and spirits. [00:01:25] In addition to providing a unique tasting and entertainment experience, the event has an altruistic purpose. Proceeds from the Fest are donated to the Templeton Instrumental Music Boosters Association. A volunteer organization that is dedicated to enhancing the experiences of Templeton high school musicians. [00:01:43] The second two activities are for the active [00:01:46] Wine tasting doesn't just have to be tasting wine. [00:01:49] Offer an opportunity to get active. [00:01:52] Castoro Cellars has an all level yoga class led by their in-house Yogi Lauren Udsen. It is the perfect way to start the day after the one hour class, students are invited to enjoy a delicious brunch and sparkling beverages. [00:02:05] To keep the blood pumping guests can get up close to the vines at the Whale Rock Disc Golf course, this 18 hole course. Is set in their, SIP certified and organically farmed Whale, Rock vineyard. [00:02:17] And the final two experiences are for the learners. Many vineyards offer tours. They're a great way to show off your vines and educate your guests about your unique history and farming practices. Why not kick it up a notch. [00:02:30] Vine cycle e-bike vineyard tours offer . Castoro's tourists, the opportunity to learn about their sustainable and organic farming practices while ebiking through the vineyard. After the two hour cycle guests relax, tableside and enjoy wine tasting and fresh lunch from the daily food truck. [00:02:48] Some people who are new to the world of wine are intimidated by all there is to know. Castoro also offers intimate, informative classes to teach the basics of wine tasting. Students gain an understanding of wines, intricacies and develop the tasting skills. They need to get the most out of their future tasting experiences. [00:03:07] So let us know, how will you make your next tasting and experience? [00:03:12] Listen up SIP certified members. Offer your club members, a chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is the annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded brands and wine enthusiasts who value sustainability. [00:03:33] We're enrolling participants now. Just go to sipcertified.org/join-resip- 2025. To get signed up. [00:03:44] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcription by Descript.  Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Join ReSIProcal February 2025 Marketing Tips eNewsletter Sustainable Story | Print Sustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet  Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member

Jeff Thomas is VP of Marketing at My Place Hotels. We chatted about the unique marketing strategies required for extended-stay hotels. Recorded during the My Place Hotels Annual Conference, this episode covers: • How My Place leverages its brand website and OTAs to attract long-term guests. • The importance of storytelling in creating an emotional connection with potential guests.  • New technologies like virtual tours to enhance customer online experiences. • Insights on marketing to construction crews, nursing teams, and corporate contracts. • Collaboration between marketing and national sales teams to capture high-value guests. • Upcoming innovations and distribution channels at My Place Hotels. Tune in for an in-depth look at how to market extended stays in today's competitive hospitality environment!

BOM DIA, BOA TARDE E BOA NOITE! Sejam bem vindos a mais um episódio de... Marketing Talks? Sim, o nome mudou! Mas não se preocupe, o conteúdo do nosso podcast continua o mesmo, sempre trazendo assuntos interessantes relacionados ao mundo do Marketing. Neste episódio exploraremos o tema do User Experience (CX), e para esse papo trouxemos uma convidada mais que especial: Bruna Roverci. Aproveite o episódio!

Today I am breaking down ways to connect with your potential clients through social media. No hashtags, no tagging brands, no giveaways. I share REAL ways to market your services, and uplevel your client experience so you can become a booked out stylist in 2024 even in a small town. Thanks for listening! Book a sales call to work with me Learn about 1:1 coaching: https://www.beccajocavanaugh.com/privatecoaching Download your copy of the FREE Profitable Income Calculator for Hairstylists Follow me on instagram (@beccajocavanaugh) or tiktok (@beccajo.coach)

Welcome to the CRE Clarity Podcast with Jeremy Goodrich. We have a returning guest today, John Casmon, multifamily syndicator, podcast host, and marketing expert. In our conversation, we talk about the best multifamily markets, how to align your team with your goals, and how to minimize your tenant turnover with event marketing. Join us and get inspired!  Learn more about John and his story at creclarity.com! “The reason the Midwest is so appealing to me is because it's very stable. It doesn't get too high up when things are great, but it also doesn't get too low at bad times.“   01:00 In the last decade, John has almost exclusively focused on multifamily investments in the stable Midwest markets, particularly cities like Columbus, Cincinnati, Louisville, and Indianapolis. He emphasizes the importance of evaluating market fundamentals and considering factors like population growth, job market strength, and rental market trends before making investment decisions.   John explains that in 2023 the most amount of new units come to the market in the last 36 years and 2024 is expected to surpass that number. This trend forces rents to compress. “With my team, we're all aligned with our goals. They're clear on what success means to me, and our strategies and goals are based on that.”   08:42 John loves multifamily but he's looking into different asset classes as well, like boutique hotels or residential assisted living. His goal is to create memorable experiences for his tenants by focusing on community and organizing community events. This mentality stems from John's event marketing background and is leading to remarkably low tenant turnover.   John is very clear on what success means to him, and his team has to be aligned in their goals. He primarily focuses on the NOI, and the compensations are tied to that as well.  “I'm excited about the overall market dynamics because it's a great time to grow.”   30:48 Towards the end of the conversation, John shares what he's looking forward to in 2024. He's excited about new opportunities. In the last couple of years, it was challenging to come across good deals, but he sees 2024 as a year of opportunity, noting that investors are returning to fundamentals, making it easier to identify cash-flowing deals.   Finally, John shares one point of clarity with the listeners. Understanding goals and visions is key to clarity and success. Make sure your investing strategy aligns with your actual goal. That's going to help you get the most clarity.  About our Guest, John Casmon John Casmon is a real estate entrepreneur, who has partnered with busy professionals to invest in over $100 million worth of apartments. John also consults active multifamily investors to help them start or grow their business. He hosts the Multifamily Insights podcast (formerly Target Market Insights) and is the co-creator of the Midwest Real Estate Networking Summit. Prior to becoming a full-time investor, John worked in corporate America, overseeing marketing campaigns for General Motors, Nike and Coors Light.  Mentioned in the show: https://www.casmoncapital.com/ His LinkedIn Shineinsurance.com www.crerisk.com Jeremy's LinkedIn Need an instant insurance ballpark for your next Multifamily deal?! Answer 9 simple questions and we'll give you a sense of what insurance should be. Visit us here for everything you need to know: https://www.shineinsurance.com/ballpark/    Special thanks to John Casmon for taking the time to share so many great insights with us   If you enjoyed this podcast, there's a couple of things we need you to do right now:  ·   SUBSCRIBE to CRE Clarity on Apple Podcast, Spotify, or wherever you listen to podcasts  ·   While you there, please RATE & REVIEW the show  ·   SHARE with friends ·   Finally, please, JOIN the CRE Clarity Facebook Group Then, please share the show with whoever you think it will inspire. Until the next time, We truly appreciate you listening. Need the CRE Insurance Guy? More great stories & information at: Youtube – Blog – Podcast

BOM DIA, BOA TARDE E BOA NOITE! Hoje, vamos explorar um tópico fundamental no mundo do marketing: "User Experience" ou, a Experiência do Usuário. Para nos ajudar a entender como uma ótima experiência do usuário pode ser um diferencial nos negócios, temos de volta o Leandro Yanaze. Ele, que já esteve aqui para falar sobre IA no Marketing. Acompanhe !Este podcast é oferecido pela Conectar Marketing, consultoria e agência de especializada em marketing. Desde 2016, já ajudamos centenas de empresas de diversos tamanhos e perfis a crescer. Acesse www.conectar.marketing e saiba mais!

- Cartoon: Ven diagram - What's the value of Time? of Experience? Creativity? Luck? - Do you like your customers? - Marketing Supercomputers, case study [audio mp3="https://orionx.net/wp-content/uploads/2023/12/Mktg_Podcast_036_Value_Marketing-Supercomputers_20231205.mp3"][/audio] The post Mktg_Podcast-36: Value of Time vs Experience, Marketing Supercomputers appeared first on OrionX.net.

Adam Morgan is the Executive Creative Director Adobe, and with 26 years of experience in the creative industry he's seen many new "eras" of marketing come and go. In this episode  we discuss what mindset you need to succeed in the "experience" era, why the next-gen CEO will be a creative, and why he's pushing to have more creative people making business-critical decisions. Aside from leading Adobe's creative efforts, Adam is the author of ‘Sorry Spock, Emotions Drive Business: Proving the value of creative ideas with science, and is the host of the Real Creative Leadership PodcastConnect with Adam on Linkedin - https://www.linkedin.com/in/admo3/Discussed in the show:Adam Morgan - Sorry Spock Emotions Drive Business (Book)Simon Sinek - Infinite Game (Book)Chip Heath & Dan Heath -Power of momentsReal Creative Leadership Podcast 

Professor Michael Clayton, Program Director of Kogod's MS in Marketing Program, and recent graduate Jen Rush tell us about the applied client project, a course in which students design and present a full-scale marketing campaign for a DC-based marketing agency. How developing a multi-faceted experiential marketing campaign for the country's oldest beer brand helped Jen form her career and grow individually.

As we settle into the new year, we thought we'd bring back one of our favorite episodes from last year. Indeed CMO Jessica Jensen came on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "The Great Resignation" as "The Great Realization."As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women's advancement.Brought to you by Mekanism.

If you want a transcript of this article, access to the links I mentioned, or to find more reading material and imagery go to the associated blog post.

Abby interviews Stewart Chow, Director of Digital Marketing at George P. Johnson Experience Marketing. Chow tells Abby about designing consumer-driven experiences for brands, and pulling insights from CRM data to drive creative process. He stresses the importance of unleashing your creative value when you're working on a marketing team.

Healthcare organizations face incredible industry challenges in 2022, they also must rethink their patient experience, marketing and data strategies. In this episode, hosts Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing, and how focusing on patient experience can help healthcare leaders transform their strategies. They are joined by Chris Hemphill who shares their perspective on implementing responsible AI and data strategies.  Mentions from the Show: 10 big ideas in healthcare marketing in 2021 Five Healthcare Patient Experience Predictions for 2022 Hello HealthCare podcast Chris Hemphill on LinkedIn Chris Hemphill on Twitter Learn more about your ad choices. Visit megaphone.fm/adchoices

Skorpion. 1963 in Bad Homburg geboren. Meine Laufbahn als Gestalter begann mit der Covergestaltung für die eigene Band »Neue Mode«. Es folgten Fanzines und Magazine wie »Der Fürst« und »Das Herz«. All dies mündete in einem ersten Job bei Meiré und Meiré (»Design ist Orientierung«) als Grafikassistent. In der frühen Selbstständigkeit mit »LAW« (Laarman und Weil, Lust, Arbeit, Wahrheit) wurde ich erstmals mit der digitalen Transformation konfrontiert. Als Untermieter beim ersten Mac-Händler im Rhein-Main-Gebiet tauschte ich rasch den Rapidograph und das Skalpell gegen Mac Paint aus. Meine Rolle als Grafiker bei Tassilo von Grolman prägte mein holistisches Designverständnis. Es folgte die Karriere in globalen Agenturnetzwerken wie Saatchi & Saatchi, TBWA und Leo Burnett. Bei »Leo« leitete ich eine eigene Unit für »Experience Marketing«. Geprägt von der langjährigen Tätigkeit für die Marke Marlboro. Einerseits die content platform »Marlboro Network, The Pulse of America«, in der ich Kreativdirektor und Trendscout/Cool Hunter in Personalunion sein durfte sowie der Forschung an dem »Brand Recognition Code« der Marke. Eine globale Studie mit Designers Republic, Pentagram, Tomato und David Carson bildete deren Basis. Mit dem »Lab01«, einem Zukunftspavillon an der Schnittstelle aus Science und Popkulturen für DaimlerChrysler auf der Expo 2000 fand sich 1999 schließlich meine gestalterisch wirkungsvollste Heimat bei und für Atelier Markgraph. Von 2001 bis 2003 wechselte ich zu J. Walter Thomson, leitete dort Teile der Kreation als CD sowie die Tochterfirmen für Experiences »Thompson Live Communication« und den Designsatelliten »Thompson Brand Design«. Die vielschichte »MultiChannel« Einführung der Marke Becks Gold war ein Highlight. Sowie medienübergreifende Arbeiten für AEG, Rolex und den Onlinebroker der Sparkassengruppe. 2003 kehrte ich schließlich zu »AM« (Atelier Markgraph) zurück. Seit 2005 Geschäftsführer und seit 2016 nun auch Mit Inhaber und somit Gesellschafter. Vielschichtige Projekte in Corporate und Culture sind weiterhin mein Antrieb.

As technology and marketing evolve, people are starting to question the role that digital marketing plays in our lives - and the value it adds to real life experience in providing purpose and value.At the intersection of this transformation in digital are the disciplines of Cultural and Experience Marketing. Only by breaking past established ways of thinking can agencies and brands continue to deliver true value, meaning and purpose to clients and customers.In this presentation, we'll explore the convergence of current trends, new approaches, and how to incorporate it all into your strategic planning to be ahead of the game in the years to come.Key Takeaways:1) Understand how the core principles of Cultural and Experience Marketing can guide digital planning.2) Evaluate the fundamental value and purpose that people get from your Brand.3) Identify and understand current gaps in your strategic and tactical marketing approach.4) Apply different types of strategic thinking to content, creative, and campaign planning.5) Be able to identify and become a true Cultural Experience brand.Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Can Enthusiasm Beat Experience When It Comes To Outcomes? What do you think? _________________________________________________________   Rajeev Mudumba's Website: www.rajeevmudumba.com   Plan B Success Podcast: Available on your favorite platform including iTunes @ https://apple.co/2JCSysL?ls=1 or www.planbsuccess.live or www.planb.live   https://www.planbsuccessschool.thinkific.com - You can be a successful Entrepreneur and can do a LOT with your very own podcast. Follow Rajeev's FREE training & you'll discover How to ideate, create, launch, monetize and grow your podcast in just a couple of hours!   Rajeev's Book - My Inspiration: Quotes that shaped my self-improvement journey - Available on Amazon Worldwide on your local Amazon site or @https://amzn.to/2JG1DRL   Plan B Success YouTube Channel: http://bit.ly/2YegieF   Medium Articles: https://rajeevmudumba.medium.com   LinkedIn: https://www.linkedin.com/in/rajeevmud...   Facebook Plan B Success Page: https://www.facebook.com/planbsuccess...   Facebook My Inspiration Book Page: https://www.facebook.com/myinspiratio...   Instagram: @hifromraj1

How CX and Experience Marketing Create New Opportunities to Energize Brands and Delight Customers  This week's guest is Kevin Tydlaska-Dziedzic, founder and CEO of BKN Creative. As a practitioner of experience marketing who works in sync with customer experience throughout the customer life cycle, Kevin leads customer experience initiatives across the entire business. And he's not alone. According to the 7th State of Marketing Report from Salesforce, 80% of marketers maintain responsibility for customer experience.  Through branding, photography, web design, copywriting, marketing, and social media marketing, Kevin's agency helps clients develop better relationships with their customers before, during, and after the sale.   In this episode, we discuss how experience marketing has evolved to become an essential part of the overall customer experience, and how the ‘why' of a company's brand is essential to creating that experience. Plus, Kevin shares three examples that show how his approach to experience marketing builds on growth opportunities to enhance the customer experience through marketing efforts.  Finding His ‘Why' and Helping Clients Make the Most of Theirs  Kevin grew up in Colorado where he always gravitated towards creative outlets. He earned a Bachelor of Fine Arts (BFA) in photography and began working in the marketing industry when he moved to New York City and joined the marketing team at Whole Foods Market. Kevin and his husband eventually moved to Tampa where they worked at several marketing agencies that were full of creatives, strategies, and fantastic clients.   Although the marketing world fascinated and inspired him, he wanted to do more. He sought a culture that was inclusive, fun, and motivated by his ‘why' to focus on clients' passions and why they do what they do.   So, in 2018 Kevin founded BKN Creative. His mission was to grow the agency by helping clients find their ‘why' and to deliver on those findings. He also knew that he had to grow the agency in a way that reflected his passions.    A minority-owned business, BKN Creative is certified LGBTBE® by the National Gay and Lesbian Chamber of Commerce (NGLCC). Agency headquarters is in Tampa, but they also collaborate with clients in Colorado, New York, and New Mexico. Kevin and his team of 11 help companies leverage their ‘why.' They also show them where they have opportunities to improve their relationships with customers and build brand loyalty through experience marketing.   What is Experience Marketing?  The original concept and practice of experience marketing was to create specific in-person marketing events where customers interacted with a brand's products or services. It was a separate department from customer experience. Each had its own budget and managers.   Over time, companies recognized that customer experience was the most important way to differentiate their brand. Since talented experience marketing professionals were already well versed at creating great experiences for customers, bringing them in to improve CX at all customer touchpoints made a lot of sense.   And that's what Kevin and his team at BKN Creative do—experience marketing at every touchpoint to build brand loyalty throughout the customer journey.   He approaches his brand of experience marketing in three phases.   1. Understand the ‘Why' Behind the Brand  The brand needs to reflect what's important to the business. Why was the business started? What motivates you? What are your passions? How do customers find you?  Answers to these (and other) questions are key to every visual design element. That includes color palette, typography, imagery, layout, and more. And from these elements a logo emerges that captures the spirit of the brand and sets it apart so it appeals to its customers. But that's just the beginning.  2. Delight Customers at Every Stage of Their Journey  Phase 2 is where customers meet products and services, one-on-one, throughout the customer journey. Those encounters can happen at retail (brick and mortar or online), at events, on the client's website, on social media, on search engines, and even on review websites or even how the company books appointments.  Any time people experience a company's brand—even if it's before they realize that their customer journey is about to begin—is an opportunity to create a great experience for them. And that needs to reflect who the company is, what they stand for, and why the customer should want to do business with them.  3. Extend the Experience Beyond the Sale  As Kevin points out, the experience doesn't stop at the sale. Instead, it's necessary to extend the elite experience the customer enjoys on their journey beyond the sale. Why? To encourage the customer to deepen their relationship with the company, to buy again, and to be an advocate for the brand.  3 Examples of Experience Marketing   Kevin says even companies that do a great job with most of their experience marketing efforts can still have gaps that leave them susceptible to customer complacency or customer churn. He explains that those gaps are not negatives, they are growth opportunities to improve the customer experience strategy and boost customer engagement. That always-positive perspective plays out in these examples.  Example 1: Changing Customer Perceptions on Social Media  A respected financial institution approached BKN Creative with a very specific need. For the most part, their marketing efforts were rocking. But customer feedback showed there was a gap in their social media activity.  That's a heavy lift for two reasons:  1. People are more uninhibited when commenting on social media as opposed to face-to-face or voice interactions.  2. Money is important to all of us, and people can get emotional about their money on social.  After analyzing touchpoints throughout the entire customer journey, Kevin and his team identified opportunities for the financial institution to grow the speed at which they harnessed social media to answer questions, route calls, route messages, and handle issues raised by customers.  Kevin's team put together a customer experience strategy that leveraged every social media platform they were on, as well as their review platforms. The goal was to further improve the positive perception of their customer service by being as helpful and responsive to customer needs as possible.   The strategy embodied the mindset that there are no stupid questions. There is no experience we can't solve, or help, or make delightful. Now, from 7:00 a.m. to 8:00 p.m., all customer complaints and concerns expressed on social media are addressed.  Planning for effective social media monitoring support, training agents, and identifying and responding to trends yields significant positive impacts on the customer experience. As an example, iQor collaborates with a prepaid wireless service provider to deliver social media customer support, reducing response time on social media from 1 hour-plus to under 6 minutes.  BKN's client also expressed a desire for its customers to make better use of its mobile app. Kevin's team created an educational campaign using video to make learning the intricacies of the app easier.  These two experience marketing engagements seized opportunities to fill in the gaps and expand on the company's positive customer experience efforts to increase customer satisfaction.    Example 2: Extending Success and Opportunity for a Consulting Dynamo  When LaKendria Robinson approached BKN Creative with her idea for a new company, she was already a recognized diversity, equity, and inclusion (DE&I) powerhouse in Tampa Bay. Running the NFL's Business Connect program for Super Bowl LV helped earn her that status.   BKN Creative collaborated with LaKendria to bring her vision of a DE&I consultancy to fruition. Their effort was top-to-bottom and end-to-end, including:  Name ideation  Branding  Color story  Typography  Mission statement Website Search engine optimization (SEO) Potential client booking process Growth opportunities  From their collaboration (and LaKendria's unstoppable commitment) The Orenda Collective was born to “. . . challenge organizations and individuals to view their community through a diverse, equitable and inclusive lens and deliver innovation solutions that live on in perpetuity.”   Once The Orenda Collective was on its feet, BKN Creative presented LaKendria with a growth opportunity—to start a nonprofit that provides microgrants to minorities so they can create their own small business. LaKendria embraced the opportunity, and BKN Creative provided the creative direction.   Example 3: Smile at iQor  iQor is excited to collaborate with Kevin and BKN Creative. As it did with the financial institution discussed in Example 1, Kevin's team analyzed iQor's experience marketing strategy and zeroed in on social media as a chance for growth opportunities.  But unlike the financial institution, iQor has two social media audiences:  1. iQor's current and future clients.  2. iQor's large and extraordinary audience of team members and future team members.   As Kevin noted, iQor has a robust culture that deserves celebrating. Now, not only do future team members learn about our culture, they also hear about it from current team members who celebrate it on social media.  By filling in the gaps, Kevin and his team have strengthened iQor's robust experience marketing efforts.   What Kevin Does for Fun  When he's not running a busy agency, Kevin loves to act in plays, films, and television. And while he can't mountain bike in Florida as he did in Colorado, he enjoys biking the many trails he's found in Florida with his husband and business partner, Brandon. Watch the video here. Read the blog post here.   

In this episode of The Remarkable Project Jay speaks with Florencia Aimo, a Senior Director of Marketing & Communications for the world's biggest hotel chain, Marriott International, about why owned ecosystems are the future of fully-integrated customer service, how character can define a brand from its closest competitors, and the value of mixing in-person perspective with data when it comes to better understanding customers.Over the past 18 years Florencia Aimo has built a successful career taking on numerous marketing roles on and above property with different hotel brands. Globally-minded and passionate about travel and hospitality, her journey has steered her to work in multiple cities including Buenos Aires, Miami, Cancun, Orlando and Sydney.Florencia joined Marriott International in 2015 as the Director of Digital Marketing for Marriott Australia, where she led the execution of digital strategies for the business' hotel brand portfolio. With the acquisition of Starwood Hotels, she became part of the company's inaugural Area Team in the region, implementing brand, digital and communication programs across a portfolio of 40 hotels and 14 brands.Today she's responsible for leading marketing strategies and brand localisation, raising brand awareness and driving hotel performance. As well as securing significant global and local market partnerships including the Australia Grand Prix, Mardi Gras, and the Australian Open, Florencia has also driven change and innovation across hotel marketing over the past decade. This includes restructuring the organisation and developing Marriott's local paid placement advertising and digital marketing programs.She holds a bachelor's degree in Business Administration with a Marketing Major from Florida International University, USA, and currently resides in Sydney's Northern Beaches with her partner.Remarkable TakeawaysWhy creating your own ecosystem can have such a positive impact on growing both lifetime value and long-lasting customer love.How to separate brands or offerings by defining their true character, even if they were purposely built to compete with each other.The value of bringing together first-hand observation and deep listening with data, to ensure you know your customers intimately, today and tomorrow.Connect with FlorenciaFind her on LinkedinLearn more about the Marriott Bonvoy program here

Your new piece of furniture or equipment is ready to become a part of your home. But assembly is not as simple as you hoped it would be. Confusing images have made the experience more frustrating than exciting. The BILT app provides official 3D interactive intelligent instructions; revolutionizing the way companies connect to their consumer. Chairman and CEO, Nathan Henderson gives us a look behind the curtain while reminding the listeners that customer experience is your most powerful tool. By empowering the customer experience and enriching people's lives your customers become your largest sales and marketing engine.

Q: Brand Strategist တစ်ယောက်ဖြစ်ဖို့အတွက် ဘယ်လို skill set တွေနဲ့ Experience တွေလိုအပ်မလဲဗျ ကို Alex. A: အဓိကကတော့ ခွဲခြမ်းစိတ်ဖြာနိုင်တဲ့ analytical mindset တစ်ခုတော့ လိုအပ်မယ်ပေါ့နော်။ ကျွန်တော့်ကို အခု coach လုပ်ပေးနေတဲ့ ကျွန်တော့်ဆရာမ Eileen ဆို ဘာပြောလဲဆိုတော့ သူ့သူငယ်ချင်း Ramon ဆိုလို့ရှိရင် Report တစ်ခုခုဖတ်လို့ရှိရင် Report ဆိုတော့ number တွေ chart တွေပါတော့ အဲ့ number တွေ chart တွေက ကနေသလိုကို ခံစားနေရတယ်လို့ပြောဖူးတယ်။ ကျွန်တော်လည်း အတူတူပဲ။ အဲ့ numbers တွေကို သုံးပြီးတော့ ဒီဘက်မှာ business action point ဖြစ်ဖို့ဘာလုပ်လို့ရနိုင်လဲဆိုတာကို ကျွန်တော် မြင်ရတယ်ပေါ့။ ဥပမာ - ဒီနှစ်မှာ agriculture တက်လာတယ်ထားပါတော့ ကျွန်တော်တို့ Level Up Marketing Group အနေနဲ့ Agriculture နဲ့ပတ်သတ်ပြီးဘာလုပ်ရမလဲ စဉ်းစားကြတယ်။ Agriculture နဲ့ပတ်သတ်တဲ့ client တွေကို ဆက်ပြီး chase လုပ်မှာလား၊ ဒါမှမဟုတ် ဒီ Agriculture နဲ့ပတ်သတ်တဲ့ ကြော်ညာမျိုးတွေဆက်လုပ်မှာလား၊ စတဲ့ analytic ဖြစ်ရမယ့် skill set တွေလိုအပ်ပါမယ်။ Experience ကဘာတွေလိုအပ်မလဲဆိုတော့ - ကျွန်တော်ကတော့ Operational Experience ကိုအရမ်းတန်ဖိုးထားတယ်။ ဘာလို့လဲဆို Strategist တစ်ယောက်က operation မလုပ်ဘူးဆိုရင် သူ့ရဲ့ထွက်လာတဲ့ Strategy တွေက ဘယ်လိုပြောရမလဲဆိုရင် အပေါ်ကကျလာတဲ့ Strategy က မြေပြင်နဲ့ချိတ်ဆက်လို့မရတဲ့ Strategy တွေဖြစ်နေမှာဆိုတော့ ကျွန်တော်တော့အဲ့တာကို မကြိုက်ဘူး။ Operation အပိုင်းပြီးရင်တော့ Campaign တွေလုပ်ပါ။ ပြီးတော့ KFC မှာကျွန်တော်ကိုယ်တိုင် comment တွေဖြေဖူးတယ်။ Samsung မှာ copy ရေးဖူးတယ်။ ပြီးတော့ ပုံတွေလည်းဆွဲဖူးတယ်။ KOLs တွေနဲ့လည်း deal လုပ်ဖူးတယ်။ ကျွန်တော်ကတော့ ကျွန်တော့ JD (Job description) ပါပါမပါပါ အကုန်လုံးကို taste လုပ်ရတာကကြိုက်တဲ့အတွက် အကုန်လုံးကို လိုက်လုပ်ဖြစ်တယ်။ ပြီးတော့ ကျွန်တော်ငယ်ငယ်ကတည်းက Level Up လို Marketing Agency တစ်ခုလုပ်ချင်တာဆိုတော့ KFC တုန်းကဆိုလည်း ဆိုင်တစ်ဆိုင်ဖွင့်မယ်ဆိုရင် စည်ပင်မှာလုပ်ငန်းလိုင်စင် ဘယ်လိုလျှောက်ရမလဲသိချင်လို့ဆိုပြီး စည်ပင်နဲ့သွားညှိတယ်။ ကျွန်တော့် Experience ကတော့ Marketing ထဲမှာလုပ်လာတာ ဆယ်နှစ်လောက်ရှိပြီဆိုတော့ မလုပ်ဖူးတာအတော်ကိုရှားတယ်။ မလုပ်ဖူးတာဆိုလို့ press release မရေးတာပဲရှိတာ။ ဆိုတော့ Operational Experience ကိုရအောင်ယူပါ။ ဒီအချိန်မှာ လခနည်းလို့ JD ကဒီလောက်များလို့ဆိုတာတွေလည်းတွေ့ပါတယ်၊ နားလည်းနားလည်ပါတယ်။ ဒါပေမဲ့ ကိုယ့်ရဲ့ ဖြစ်ချင်တဲ့ပုံစံမျိုးပေါ်မူတည်ပြီးတော့ လုပ်ပါလို့ပြောချင်ပါတယ်။ ကျွန်တော်ကတော့ ငယ်ငယ်က အလုပ်စဝင်ကတည်းက လခနည်းသည်ဖြစ်စေများသည်ဖြစ်စေ အရေးမကြီးပါဘူး။ အဲ့တော့ ကျွန်တော်အပေါ်ကပြောခဲ့သလိုမျိုး Experience တွေရှိရင်တော့ Strategist တစ်ယောက်အနေနဲ့ မြေပြင်နဲ့နီးစပ်တဲ့ Strategy တွေထွက်လာမယ်လို့ ထင်ပါတယ်။

In this episode of The Remarkable Project Jay speaks with Ted Molter, a seasoned marketing and PR pro formerly CMO of San Diego Zoo Wildlife Alliance, about why taking a strategic approach to authenticity is something more businesses should consider, how online experience can help contend with changes in offline behaviour, and the positive worth-of-mouth effects of intentional complaint handling. Ted Molter has been deploying marketing and PR skills in the attractions industry to advance the mission of zoos, aquariums, and family-oriented experiences for over 30 years. With a deep love for animals, Ted has enjoyed a long career that included key leadership roles at SeaWorld Ohio and the CMO position for San Diego Zoo Wildlife Alliance, where he led a rebranding program that drove revenues, donations and awareness.Now, as a marketing consultant and collaborator, he advocates the practical skills of using and understanding data, media training to communicate key messages, and effective marketing strategy to engage audiences in mission and brand devotion. Ted describes himself as a “return on mission” specialist, and considers it his responsibility to find the intersection of passion and ration, ensuring that revenue growth provides a maximum benefit to mission, people and the organizations he works with and supports.He is an active member of the Association of Zoos and Aquariums; past education and marketing committee chair, board member and the founding foundation board chair for the International Association of Amusement Parks and Attractions; past chair of San Diego Tourism Authority; and board member and past chairman of the California Travel Association. With the opportunity to reach families around the world with the mission of conservation, education and family fun, Ted has continued to find ways to combine his passion for animals with an endless desire to share the wonders of nature through innovative marketing and communications programs in Southern California and beyond. Three Remarkable Quotes"Really, what we were trying to capture was hearts and minds, not wallets.""I'm hoping for the collaboration economy quite honestly. If we're as connected as we all are, imagine how powerful things could be if we were more collaborative with the tools that are there.""Just make people feel valid. If you do that, you get the other things. It's when you treat them like numbers…they know it, they feel it and it effects their experience with you. Connect with TedFind him on LinkedinLearn more about San Diego Zoo Wildlife Alliance via their website 

Indeed CMO Jessica Jensen comes on the pod to discuss the future of work, the importance of change and adaptation, and how Indeed is reframing "the great resignation" as "The Great Realization." As the Chief Marketing Officer at Indeed, Jessica Jensen is responsible for Brand, Communication, Product, Acquisition, and Experience Marketing globally. Jessica has led high-performance teams at the world's leading technology companies like Yahoo!, Apple, and Facebook. She has built high-impact B2B and product-marketing organizations, as well as had full P&L responsibility for internet media businesses. As former Chief Marketing Officer at OpenTable and Head of Products, Platforms & Insights for Business Marketing at Facebook, Jessica has built strong revenue growth for consumer internet brands via her deep experience in strategic planning and business model development. As Chief Marketing Officer at Indeed.com, the #1 job site in the world, she is passionate about coaching and motivating diverse, high-performing global teams and is a champion of women's advancement. Brought to you by Mekanism

On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana's CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.  Learn more about this episode in our show notes.

Healthcare organizations face incredible industry challenges in 2022, they also must rethink their patient experience, marketing and data strategies. In this episode, hosts Reed Smith and Chris Boyer share ways leading health systems have implemented “big ideas” in their marketing, and how focusing on patient experience can help healthcare leaders transform their strategies. They are joined by Chris Hemphill from Actium who shares their perspective on implementing responsible AI and data strategies.  Mentions from the Show: 10 big ideas in healthcare marketing in 2021 Five Healthcare Patient Experience Predictions for 2022 Hello HealthCare podcast Chris Hemphill on LinkedIn Chris Hemphill on Twitter Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Learn more about your ad choices. Visit megaphone.fm/adchoices

Album 3 Track 16 – Steve Hallowell, Chief Marketing Officer at Herschend Enterprises, previously Director of Marketing at Darien Lake Resorts and Director of Consumer Experience Marketing at Kodak.Steve brings stories of his experience from post-college labor jobs to bringing joy and entertainment to families worldwide. From Kodak to Herschend Enterprises (you most likely know better as the owners of Silver Dollar City, Dollywood, or the Harlem Globetrotters), Steve understands the importance of hard work and the power of joy in experiences. A few takeaways:  Theme parks and shows may be the product, but more importantly, it's about the experience that your consumers have when engaging with Herschend companies. It's essential to stand firm in your opinions, all while trusting your gut to lead you in the right direction. Be vigilant about strategy and flexible with tactics. As a leader, self-awareness can be your best quality for your team.

When customers leave negative reviews or complain about a brand or business on the internet, they just want to be heard, express their frustration, and want some sort of resolution. Businesses that take the time to reach out to unsatisfied customers can make things right. But how can they do that consistently and at scale?  Today's guest is Dave Lehman, President and COO at Birdeye, a platform that allows local businesses to collect reviews, run surveys, and get referrals to better engage with customers. Dave talks about how businesses should make online reputation management a top priority and do it the right way.   Some of the highlights of the show include: Birdeye Survey Guide - 2021 State of Experience Marketing: 57% view reputation management as more important than advertisements 88% believe there's a direct connection between reputation and revenue Birdeye: Helps businesses grow, attract, and convert new/existing customers Buyer Behavior: Shift from content to trusting shared customer experiences Reputation Management: Ignoring it is missing out on customer opportunities What are you looking/searching for? Relevancy, distance, and prominence Automation and Democratization: Make it easy for everybody to leave a review Digital Connection: Engage, respond, and listen to people on preferred platforms Indicators: Set goals, select metrics, and measure progress to drive improvement Mistakes: Marketers avoid responding to reviews and don't ask all for reviews   Links: Dave Lehman on LinkedIn Dave Lehman's Email Birdeye Survey Finds 57% of Marketers Now Emphasize Online Reputation Management Over Advertising HubSpot Blaze Pizza Ben Sailer on LinkedIn CoSchedule   Quotes from Dave Lehman: “Most people will skip the first three ads or whatever. It's almost become default behavior.” “When somebody lands on your site, again, what are the conversion rates like? Are they getting that first taste of a real good experience themself when they start engaging your brand?” “If you're looking for that prominence as a business, it's all about two things - review count and review score.” “It's got to be super easy to engage with you as a business.”

MarketingOops! Brand Life  EP.14 การตลาดมีส่วนร่วม กับ “พิซซ่าชิ้นเดียวในโลก” การตลาดมีส่วนร่วม กับ “พวงกุญแจชิ้นเดียวในโลก” การตลาดแบบประสบการณ์  โดย IKEA Experience Marketing สอดคล้องกับเทรนด์ออนไลน์ การสร้างประสบการณ์ที่ดี เกิดจากความเข้าใจ Insight ลูกค้า #MarketingOopsPodcast #BrandLife #SecretofBusiness #Experience Marketing   

Most CMOs accept that with intense global competition and increased commoditization of products and services, the final frontier in differentiation is in the customer experience. This is the basis of what customer experience marketing is all about, and today we have the world's leading expert on the subject, Dan Gingiss, who just wrote the definitive book on the subject, The Experience Maker. In our conversation we take customer experience marketing one step further to unpack the natural intersection it has with influencer marketing, and how companies can begin to treat their customers as influencers and encourage them to incite word-of-mouth marketing. For more information: •Dan Gingiss: https://dangingiss.com •The Experience Maker: https://dangingiss.com/the-experience-maker-book/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicholas Holland, HubSpot Vice President of Product spells out why marketers need  to market and sellers  need to sell how their customers want to buy.Articles and resources reference in this episode:Connect with Nicholas Holland on LinkedInCheck out the latest HubSpot news Learn before you act with a HubSpot Academy CertificationsGet Started Free CRM, Email Marketing and Automation from HubSpotIf you haven't already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. About the ShowIndustrial Strength Marketing with James Soto is a top manufacturing podcast focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing, media, and martech leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of Corporate Brand & Experience Marketing, SAP4) Marci Grebstein (Album 2 Track 2) - CMO / Curious Catalyst #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

Hey Brand Nerds, this is our biggest F-up remix, lots to learn and enjoy from our four previous guests.1) Seth Goldman (Album 1 Track 15) - Chief Change Agent at Eat the Change, Co-Founder at PLNT Burger, Chair of the Board at Beyond Meat2) C. David Minifie (Album 2 Track 3), Former Chief Experience Officer, & EVP, Corporate Strategy3) Siddharth Taparia (Album 2 Track 5) - SVP & Head of Corporate Brand & Experience Marketing, SAP4) Marci Grebstein (Album 2 Track 2) - CMO / Curious Catalyst #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

This episode we talk with Matt Murphy, the Founder and the CEO of Fusion92, a marketing innovation company that he's been leading for over 20 years. This episode really goes into depth on the breadth of changes in the modern experience marketer's world over those 20 years - and how it continues to evolve. Matt provides his informed perspective on everything from the eclipse of advertising to the power of data to the prominence of customer experience in the modern marketer's day-to-day work life. 

What does it mean to truly serve customers, rather than sell to them? How does customer relationship marketing start from within - and what results come from doing it right? This episode we talk to Jessika Phillips, founder of the NOW Marketing Group and an expert synonymous with the world of relationship marketing. Our Q&A with her will help you to better build your brand, establish customer personas, bring in referrals from happy customers, and to engage in true, holistic experience marketing - with terrific advice and a framework for building an Experience Marketing-focused organization from the inside out.Learn more about Jessika Phillips and reach out to her at https://jessikaphillips.com/.

Randy Frisch wants you to know something: he doesn’t hate content marketing. Randy just believes that if you’re going to invest your time and resources into something, you should make it memorable.“The idea there was not that we shouldn't create content. It wasn't that I hate content marketers. It was more so that there's no value in creating all this content if it's not going to get used, and if it's not going to be found.”Randy is the CMO and Co-founder of Uberflip, an experience marketing platform that is empowering marketers to create remarkable content by surfacing the right thing at the right time. On this episode of Marketing Trends, Randy discusses what content experiences are and how marketers can better leverage their content to create lasting impressions on their buyers. Plus, he explains why your personalization efforts are not as good as you think they are.Main TakeawaysSolving the Correct Problem: Marketers are more in control of the B2B journey than ever before, and while marketers are focusing heavily on personalizing those journeys for their buyers, there is often a disconnect between the experiences that marketers deliver and what buyers are expecting.Content as an Experience: Everyone is producing content, from videos to blog posts, and it's easy to just put anything up on your company website. What makes for great content is the experience that surrounds it. This can include things like the visual aesthetic, the landing page it lives on, the display and the placement. Don’t just produce content, but make sure the content you are producing is a memorable experience for the consumer.Marketing and Sales Alignment: Marketing and sales should no longer be operating in silos. On average, when the two departments operate separately from one another, it could cost businesses between 20 and 30% in revenue. To build valuable content, your content must reflect the goals of your sales and should sync with the way you talk about your product and service.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.---This message is brought to you by Salesforce.Hey marketers. Today’s B2B buyers are more complex than ever. And every buying committee has different needs and goals.Salesforce can help.We'll show you how to put each and every customer at the center of your B2B marketing strategy. And you'll learn how top brands like Lyft approach account-based marketing.Salesforce. Market to every account. Speak to every buyer.Find free B2B marketing and ABM resources at https://sfdc.co/every-buyer 

How has patient experience management evolved in recent years, and how has one of the leading US dental affiliate management companies, Smile Brands, been able to successfully navigate this evolution across hundreds of locations? How do they ensure strong online reputation, maintain listings that help every location be found and chosen, and drive extensive patient referrals? This episode we talk with Jody Martin, the Chief Marketing Officer at Smile Brands. This particular episode is truly relevant to our listeners because so many multi-location businesses happen to reside in the healthcare sector, in medical or, as in the case of Smile Brands, in dental.Their challenges in holistically and successfully managing the full patient experience have a few components that are unique to their industry, as you'll hear - yet most of it applies to anyone in customer Experience Marketing, whether you're in dental, financial services, retail, automotive, personal services and more. 

How do modern multi-location marketers coordinate the many customer touchpoints - online reviews, listings, surveys, chats and more - that make up today's customer experience?This episode we talk with Melissa Cameron, the VP of Customer Acquisition at National Storage Affiliates.  Melissa takes us through what she calls the "symphony of marketing efforts", a symphony that multi-location marketers need to conduct in order to effectively convert customer experiences into revenue. She talks about the importance of online reputation management, extracting insights from what customers are saying about you online, and why your Google listing is one of the most important experience marketing tools you have. 

Want to hear how a modern Experience Marketing agency counsels healthcare organizations and local businesses on how to be found and chosen online? This episode we're talking with Bobby Dimovski, the Founder and CEO of 4MJ Social. He shares how he and his team succeed at building up their clients' online presence through listings, online reviews, social media and chat. It's a great 20 minutes or so of best practices and advice from an agency who definitely have their clients' best interests at heart, and who are really focusing on what actually works in 2021.

Buyer enablement can reduce the friction of a complex B2B buyer journey. In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers. Listen to the episode to find out tactics you can use to encourage your leads to turn into customers. Find more information about the complexity of the B2B buying journey by Gartner. ---The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.---To apply to join the FINITE community, head to finite.community. Support the show (https://finite.community/)

Maya Angelou once said, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The experience a customer receives can make all the difference in regards to their loyalty to a brand or casino. The most successful casino loyalty programs take into account the impact that access, recognition and the customer journey has. To discuss this different approach to "experience marketing, " URComped and TRIO360 CEO, Craig Shacklett, interviews Ben Koff, Scarlet Pearl VP of Marketing and Owner of the Hidden Upside. Topics Discussed Include: - Importance of Brand and Customer journey - Access and recognition - Designing a loyalty program - Questions to ask when building a loyalty program - Mistakes casinos make with loyalty programs - How transparent are tiers to guests - What changes will be made in Vegas due to the pandemic - Pros and cons of being explicit about tier system - How to test benefits - Knowing customers worth - Bonus vs. Benefit - Loyalty leads to revenue Learn more: https://trio360.vip/experience-marketing-building-successful-loyalty-programs-ben-koff-interview/

The Modern Experience Marketer talks with Ashley Cash, the Senior Manager of Customer Experience at Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer. Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she's learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have. 

When we think about brands, we generally think about whatever it is they sell. Brands are no longer valued for their product or services alone; a key differentiator is the customer experience that comes with what they sell. In this episode, we connect with Frank Goedertier, marketing professor at Vlerick Business School, and with Mauro Oretti, Vice President Marketing and Commercial at the SkyTeam airline alliance, to learn more about the growing role of experiences for brand success.

On this 250th episode of "Marketing Today," host Alan Hart speaks with Paul Cowan, the CMO of FreshBooks, a cloud-based accounting solution for small businesses and self-employed professionals. Over the past 20 years, Paul has marketed everything from booze to SaaS products, learning that product experience and marketing go hand-in-hand. In this episode, Alan and Paul discuss the symbiotic relationship between product experience and marketing while touching on the intersection between marketing and community. They even talk of activism — or really slacktivism — and what it means for businesses. The conversation begins with an overview of how FreshBooks came to be and how Paul stepped into his CMO role during a company rebrand. Like any good CMO, Paul believes it's important for your customers to understand the pain you address, but it's even more essential for them to understand what makes you different. From a brand standpoint, Paul says marketers need to look internally and find what he calls the "bits of goodness" that exist within the product experience and communicate that to customers. Paul goes on to explain how to use that pain to build a community, what slacktivism means, and how it impacts business, for better or worse.   In this episode, you'll learn: How to take a pain point and use marketing to exploit it How to find your company magic and use it as your superpower What the symbiotic relationship is between product, customers, marketing, and community What role slacktivism plays in marketing and in pushing companies to be purpose-driven   Key Highlights: [01:33] Why Paul isn't allowed around chainsaws [03:01] What is FreshBooks and Paul's path to becoming CMO [05:38] The pain FreshBooks set out to solve [07:06] The FreshBooks rebrand [11:42] The overlap of product experience and marketing [13:27] Using pain points to build network and community [19:15] What is slacktivism, and how it applies to purpose-driven companies [27:51] An experience that defines Paul, made him who he is today [29:31] Paul's advice for his younger self [30:17] A recent impactful purchase Paul made [31:22] The brands, companies, and causes Paul follows [33:03] What Paul says is the biggest opportunity for marketers today   Resources Mentioned: com Paul Cowan FreshBooks Rebrand (Glossy Inc) Mike McDerment, founder of FreshBooks Slacktivism (Wikipedia) #DeleteUber (NY Times) Casper, DoorDash SEC Filings   Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: https://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc https://twitter.com/freshbooks Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

The debut edition of The Modern Experience Marketer podcast features a Q&A with Joey Randazzo, the CEO of Portland, OR's Becoming Media. We talk about how multi-location marketers can use accurate and well-considered business listings and online customer reviews to drive top-of-page SEO results, as well as how Google's algorithm works to reward companies whose customers think highly of them, and who in turn are focused on driving world-class customer experiences.It's a 25-minute crash course for local and multi-location businesses on how to better be found and chosen online, with tips, advice and best practices for managing your online customer experience. 

Künstliche Intelligenz und Bigdata sind Buzzwords im Marketing, aber kann das auch eine Rolle in der Live-Kommunikation beziehungsweise den MICE-Formaten spielen?

Samantha Irwin's deep desire is to help business owners kill it when it comes to creating a fabulous customer experience. Way more than just “customer service”. It includes staff training and creating culture. Not only is it super fun stuff, it's the most efficient, cost effective, and rewarding way to build a business! In this episode we talk about customer experience vs. customer service, and the #1 marketing mistake companies make. We then go on a rant about telling women to "smile more" and build a tech company for your listening pleasure.  

Wine: La Chica, Honrama Cellars 2011La Chica-Made in honor of my sweet, angelic wife, Miriam. Harmonized into one, this wine and La Chica express similarities, everlasting sweetness, richness, and a perfect balance of sweet and crisp.BIO:For the past 16 years Veronica has worked with VisitDallas in several capacities. Her last role as the Director of Partner Experience included a strong focus on developing partnerships in the local Dallas community. Her experience at VisitDallas started with Diversity and Community relations which was led to Digital Social Media and Experience Marketing. Her role last role oversaw membership programs and customized corporate partnerships. The Director of Partner Experience role was created to serve Partner and Clients to exceed their expectations with service, ideas, and executed strategies. Veronica is a graduate of Johnson and Wales University with a degree in Hotel and Restaurant Management. She and her husband have also built a passion brand around health and wellness for the Dallas community. They co-own V12 Yoga studio and Workplace fit Co, a company who curates activations for big brands in Dallas with interest in self care and fitness on site for employees and brands. In 2018 Veronica created Hey Chica! Latina Leadership Movement. A lifestyle brand bringing Latina Professional Circles, Leadership Programming, Partnerships and Content to life. Hey Chica! bridges the gap between generational learning, cultural relevancies, and legacy building. The Movement organizes summits, monthly gatherings and collectives to grow, educate and mobilize Latina Women and young girls. Hey Chica! Movement also gathers brands to amplify culture and branding.Hey Chica Movement InstagramHealthy Latina Lifestyle InstagramV12 Yoga Instagram

This is the fifth episode in a series of 10 where I'll be giving you 10 different virtual marketing tips and breaking them down for why and how to use them to grow your business. Today we’re talking about your customer's Online Shopping Experience. One thing that's become critical for small businesses in 2020 is having an online shopping experience for their customer's, thanks COVID. Today, I'm sharing a few tips for how to improve your customer's online shopping experience to make sure they want to continue shopping with you virtually in the future.   ***** Miranda Rodriguez is a Marketing Coach who helps dreamers and change makers create their own set of marketing rules to play by. She believes marketing your business can be simple, doable and fun. Through the use of monthly marketing coaching and customized four-week marketing action plans, she helps you grow from creator to CEO.   To get started, schedule your FREE 30 minute consultation here https://marketinguninhibited.com/

Paul Walderman, Digital Experience, Marketing at MLSE, speaks with Vince Capano about the most enjoyable and challenging aspects of his role. He takes us behind the scenes by sharing the writing process of his recent article "3rd & 5" about the Toronto Argos 2017 Grey Cup championship in the Canadian Football League (CFL). Vince and Paul discuss overcoming learning obstacles that shaped them into the people they are today. Also, he shares life lessons from travelling to over 34 different countries. Check out Paul's recent article: https://www.argonauts.ca/2020/11/19/3rd-5-forgotten-catch-brought-argonauts-grey-cup/

Growth Mindset? Invest In Yourself Today!Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.My guest in today's episode is Tim Ash, who’s an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.For nineteen years he was the co-founder and CEO of SiteTuners – A Digital Optimization Agency.Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco and countess DTC brands.What You Will Learn TodayThe benefits of personalized content for returning visitors.How to identify and cultivate high-value customers.The paradox of choice overload and customer paralysis.Benefits of a visual hierarchy by reducing distractions.Why you should sweat every customer-facing touchpoint including email, packaging, returns, chat, and phone.Links And Resources Mentioned In This EpisodeTimAsh.comPrimalBrain.com Unleash Your Primal Brain Book | Get it now on Kindle or AudibleSiteTuners.comLanding Page Optimization Book | Get it now on AmazonThank You For ListeningI truly appreciate you choosing to listen today and for supporting the podcast and it's sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and every one personally!New Strategies Each Week To Help You Build And Scale Lifetime Customer Loyalty. SUBSCRIBE HERE!Being an entrepreneur is a life of learning. All it would take is a new idea, strategy, Shopify app, or marketing platform to be the next thing you need to drive more revenue and lifetime loyalty for your Shopify store. Subscribe to the podcast on iTunes, Stitcher, Google Play, or Spotify and don’t miss a single episode!REWIND : EPISODE SPONSORAutomated Backups. Painless Recovery.Accidents can happen and it can have major financial impact on your business. What happens when you install an app and it messed up your theme? Or you upload a product catalog with errors or a store collaborator deleted product images by mistake.Common myth; Shopify has a backup that you can use when something goes wrong with your store. Untrue! Myth busted. Shopify has no native backups.So what do you do? You use Rewind to protect your Shopify store with automated backups.Rewind should be the first app you install to protect your store against human error, misbehaving apps, or collaborators gone bad. It’s like having your very own magic undo button.The Rewind App is trusted by over 30,000 businesses from side hustles to the biggest online retailers like Gatorade and MVMT Watches.Best of all? Respond to any of their welcome emails and mention the eCommerce Fastlane Podcast and you’ll get your first month of backups absolutely free.Protect your business and get peace of mind with Rewind Backups. See acast.com/privacy for privacy and opt-out information.

We're living in the midst of the fourth industrial revolution, The Age of AI. In this age, we'll see a massive shift towards one-to-one messaging. The financial brands that excel will be the ones that can communicate at scale through a one-to-one perspective. On this 27th episode of the Banking on Digital podcast, host James Robert Lay shares insights about banking in the age of AI from his bestselling book, Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands. James discusses: -The 3 things that happen when we think about a digital experience -The 4 key areas of focus in the future -What the future of banking will be about when it's not about dollars and cents You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Alla scoperta dell'experience marketing del ruolo delle emozioni negative durante il processo d'acquisto e della percezione del prezzo. Noi ci sentiamo su : https://t.me/chevitadamarketer TIKTOK: https://www.tiktok.com/@igorpapo LINKEDIN : https://www.linkedin.com/in/igorpapo/ TWITCH : https://twitch.tv/igorpapo INSTAGRAM: https://www.instagram.com/igorpapo.it/

Alla scoperta dell'experience marketing del ruolo delle emozioni negative durante il processo d'acquisto e della percezione del prezzo. Noi ci sentiamo su : https://t.me/chevitadamarketer TIKTOK: https://www.tiktok.com/@igorpapo LINKEDIN : https://www.linkedin.com/in/igorpapo/ TWITCH : https://twitch.tv/igorpapo INSTAGRAM: https://www.instagram.com/igorpapo.it/

#69 Experience Marketing April 16, 2020 The process of experience is the most important aspect and marketing is a part of that process.  If you are not sure what you are really marketing for it may be more frustrating going through the marketing cycle. Come Out Ahead webinars, https://www.arqmarketing.com/webreg    

Diese Woche sprechen wir mit Professor Dr. Jürgen Seitz über die Relevanz von Experience Marketing. Wir schauen uns an worauf es bei einer guten Experience ankommt, welche Schritte nötig sind um diese zu entwickeln und gehen auf Beispiel Cases ein. Im zweiten Part sprechen wir über den Einfluss von AI auf die User Experience und wie sich dieser Bereich weiter entwickeln wird. Professor Dr. Jürgen Seitz ist seit 7 Jahren Professor für Marketing, Media und Digitale Industrien an der Hochschule der Medien in Stuttgart. Hier lehrt und forscht er im Bereich Digitale Geschäftsprozesse und digitales Marketing. Darüber hinaus ist er als Geschäftsführer, Gründungspartner und Beiratsmitglied am Aufbau und der Skalierung digitaler Unternehmen beteiligt. Zu seinen Stationen gehören Microsoft, 1&1 und WEB.de.

Do you understand the experience of your customers? Are you leveraging it with customer experience marketing. Active Campaign's Adam Johnson shares his insights on why it's so important and more! Visit http://www.SmartHustle.com for more insights and get Ramon's 2pm Thursday inspirational email!

We talk about creative marketing ideas that aren’t, and then learn about effective and actually creative ideas from marketing mega-mind Dave Wakeman. NEWS - http://bit.ly/2qmhfm4 GUEST - http://bit.ly/LAWsomeWakeman ©2019 Consultwebs

“Experience marketing” is a key tactic these days, especially for marketers seeking to appeal to the millennial and Gen Z target. Pandora has been an enabler of high profile experiences via “Pandora Live” which offers sponsors ways to deliver customers up close and personal access to high wattage musicians. After participating as one of a group of advertisers at recent Country concerts, Ashley Homestore went the custom route to be able to build out an exclusive experience to promote the launch of new furniture line, “Urbanology.” With Pandora pulling the concert strings with multi-award-winning artist, Ne-Yo, Ashley tricked out Goya Studios in Hollywood with an engaging and hands-on experience for 1000 fans. The retailer recreated home environments using the new mid-century modern style line that is “retro cool” to that target audience now. Stationed between fresh donuts in the “kitchen” to also "retro-cool" Air Guitar challenges in the “den”, well-known DJ Jerzy spun songs at the pre-show while influencers like the Stauffer twins bounced on the bed in the “bedroom” and Bachelorettes and others milled around striking poses with press and fans.  Senior marketing director, Kelly Davis, described the goals for this huge launch event, how they selected Ne-Yo to align with, and how Ashley continues to give back.

In this RTalks podcast, we talk to Denis Sison, Head of Marketing Excellence and 1 Global Marketing Services Operations at Johnson & Johnson, about the 4S's concept in experience marketing and the challenges involved in launching a new product.

You may not think of the experience your business creates as part of your marketing - but it is. In this episode you'll learn why customer experience is so important - and how to create a great experience for your clients and customers. 

Veronica works for VisitDallas, as the Director of Experience. She has worked for VisitDallas since November 2003, with a strong focus on developing partnerships in the local Dallas community. Her experience at VisitDallas started with Diversity and Community relations which was led to Digital Social Media and Experience Marketing. Her role currently oversee membership programs and customized corporate partnerships. The Director of Partner Experience is a unique role with the organization that was newly created to serve Partner and Clients to exceed their expectations with service, ideas, and executed strategies.Veronica is a graduate of Johnson and Wales University with a degree in Hotel and Restaurant Management. She and her husband have also built a passion brand around health and wellness for the Dallas community. They co own a yoga studio and workplace fitness activations for big brands in Dallas with interest in self care and fitness on site for employees and brands.For more information:www.visitdallas.com

In this episode we talk to Chris Meyer, CEO at George P Johnson. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute.

Three years ago, Patrick Walldén sold of the majority of his 165 employee agency to a real estate billionaire looking to diversify his portfolio. Arena group was formed when Patrick created Engage, a new lead agency, and combined it with leftovers from his previous company: Kobama, a digital production agency; and Parapix, a film company. Engage works on building engagement within companies . . . and between companies and their customers . . . .to build brand loyalty. Patrick describes Arena as “where brands meet target groups and interact with them in some positive way.” Rob met up with Patrick at the 2019 South by Southwest Conference in Austin, TX. The two discussed some of the differences and similarities between marketing in Scandinavia and in the USA—the most notable difference being the difference in market size. Arena does work with some large clients. Patrick describes Arena as an activation and communication agency which provides experiential marketing content and event marketing – theater blended with brands and events. A lot of what Arena delivers is product-based. When Scandinavian Airlines faced constant pressure from discount airlines, Arena helped them establish House of Scandinavia, a physical and digital “bonding platform” where Scandinavian Airlines' frequent flyers can interact with the company. The focus is on “all things Scandinavian” – food, innovation, and such trademark Scandinavian values as equality and diversity. Arena creates big brand pavilions for such companies as Volvo and Ericsson in telecommunications. Before social media, it was difficult to get an ROI on huge event marketing platforms. Patrick believes that Social media spin provides the leverage that now makes these big events profitable. Originally, people thought social media and digitalization would eliminate the need for physical interaction. Au contraire, Patrick claims. Social media actually drives the need to meet more in real life. No longer are the high-priced marketing experiences targeted to VIPs. Social media has exploded the number stakeholders or influencers that can leverage this type of marketing campaign. So, business to business marketing is becoming more “personal,” – much of it is becoming business to individual or business to person. How does Arena measure campaign impact? Patrick emphasizes the importance of setting clear targets from the beginning, knowing what you are trying to achieve, and knowing what you could lose. You not only need to know what you need to measure . . . but how you will measure it. If you don't think it through from the beginning, you may be forced into “faking it” by clever post-campaign KPI placement. Patrick has found the huge explosion of skilled gig freelancers in the past 10 years has greatly reduced the need for having a large permanent staff . . . agencies can now expand quickly to meet the demands of a large project . . . and easily reduce staff when the project is complete. He feels flexibility and the ability to quickly adapt will become increasingly essential for agency survival. Patrick can be reached on his company'website at: http://www.arenagroup.eu/ or by email at hello@arenagroup.eu/.

Cutting through the digital noise today means taking the time to get to know your clients on a new level. Consumers in 2019 and beyond expect more from companies - they want a personalized experience with each brand that they interface with. Client focused-marketing means systematically listening to, engaging with, and co-creating value with clients to help grow those relationships and revenue. Roanne Neuwirth, VP of Marketing for Bates and a B2B Marketing and client experience expert, takes Talking Marketing through the ins and outs of client-focused marketing tactics. 

In this week’s episode, TO Creative’s Co-Founders discuss Experience Marketing and share some of their favorite examples! Marketing Investigations is a presentation of TO Creative. Visit www.tocreative.co for more information about our marketing services.

Customer experience marketing. It's a buzzword that a lot of people throw out, but what exactly does it mean, how important is it to you business today, and what are the first steps you can take to implementing customer experience marketing the right way?I could not think of a better person than friend and customer experience marketing expert Dan Gingiss to have on my podcast to answer these questions and more for my listeners.As Dan explains, customer experience marketing is a vital aspect to both your online and offline business. It also could be the one defining thing that can differentiate your brand from your competitors. Dan takes us through the correct way to implement customer experience marketing. Listen in and read the show notes below to learn more.

Coca Cola, Samsung, Adidas, Mastercard... You name it. All these big brand names are doing more and more experience marketing. Why? Because they want to be close to their customers and get them to generate contents on all the major social media platforms. As Freeman CMO Chris Cavanaugh said, "There’s a consensus among marketers that brand experience builds loyalty.” 1. So what EXACTLY is Experience Marketing? 2. How many key elements of a successful experience marketing campaign must have? 3. What kind of preparation need to be done for a successful experience marketing campaign? 4. How to evaluate the results of an experience marketing campaign? This event is meant to answer these questions by the lady who used to be in charge of Jaguar Land Rover's Experience Marketing. (IN ENGLISH) Speaker: Caroline Jiang. Caroline has 10 years working experience across Canada, China, UK, and India. She is a customer experience designer and an active marketer working with Jaguar Land Rover as Brand Experience Manager. Caroline has been a strong advocator for entrepreneurship and sustainability during her MBA at Rotman. As an Asian woman herself, Caroline is actively helping Asian women to connect and support the community through hosting leadership panels. Education: MBA, Rotman School of Management, University of Toronto; MSc, University of Nottingham UK, Biosciences; BSc, Shanghai Jiaotong University China, Biosciences. Time: 3-6pm, Feb 23th Venue: Onehub Office, Unit 4, 205 Torbay Road, Markham Started in August 2017, Startup4Chinese's mission is to INSPIRE, EMPOWER, and CONNECT entrepreneur minds not only among Chinese but beyond. We want to inspire your passionate entrepreneurship spirit, empower your brilliant startup idea, and connect you with your future reliable partner. We value Openness. We provide Pragmatic topics. We want to help you Succeed! Any questions? Please feel free to contact Bryan: 647 924 2836 Startup4Chinese， 成立于加拿大多伦多，致力于联结华人创业者与各个族群中的聪明才智，弘扬华人创业者的创业激情，赋予华人创业者更大力量。Startup4Chinese 主张开放心态，锐意开拓进取，注重脚踏实地，让我们一起享受创新、创业的过程。 对活动有任何问题，请联系微信：bryanzk，或拨打电话：647 924 2836。 --- Support this podcast: https://anchor.fm/startup4chinese/support

Welcome to Part 2 in the "LIVELY Marketing" Series with Erin Hampton, Marketing Assistant at LIVELY!In Part 1 we went through, hour by hour, a day in Erin’s life as a Marketing Assistant. In this episode, we’ll take you through Erin’s career journey so you know what skills and experience are necessary to land a job as a Marketing Assistant. Let’s learn how she did it so you can too!As always, you can check out this episode's Show Notes Page to find photos, relevant links and how you can connect with Erin. See acast.com/privacy for privacy and opt-out information.

Key Takeaways Covered In The Podcast Make sure you understand what your audience want so you can personalise your marketing more effectively. Use Alexa Flash Briefings to help cater for those that are using voice search to search online. Consider using Micro Influencers in your marketing strategy as we move in 2019 they’re going to become a much better investment than using larger, well-known influencers. Consider whether a chat bot is a great use for your business, it may be that you don’t need one. If your business relies on a location (a store, a salon etc) then you should consider looking experience marketing. How do people feel when they visit your business? How can you create more of an experience? Can you focus on the senses? How do you build a community around your business? 2019 will be the year of the community, so consider how you can build and nurture yours – no matter the size. User generated content is going to be a key way to create content in 2019. It’s more affordable and gives you a chance to share incredible and unique content, especially with Instagram. The one thing you need to remember above all else… Marketers in 2019 will be come more open and honest, making the digital world a more transparent place. Businesses that show this honest will become favourable among consumers. With that in mind, consider how you can become more vulnerable with your followers in 2019. Highlights You Simply Can’t Miss Prediction #1 More Personalisation – 04:25 Prediction #2 Voice Search – 06:40 Prediction #3 Data Privacy – 07:55 Prediction #4 Influencer Marketing – 09:08 Prediction #5 Transparency – 11:39 Prediction #6 Chat Bots – 13:50 Prediction #7 Marketing and PR Overlap – 15:11 Prediction #8 Experience Marketing – 16:48 Prediction #9 Community – 18:41 Prediction #10 Content – 21:50 Links to Resources Mentioned in Today’s Episode Episode 44 with Bella Vasta Facebook Transparency How To Make An Alexa Flash Briefing Want the full transcript? Click to Download!

Jason and Mark talk about the concept of providing an experience versus marketing AT somebody. While the end result should be the same, the experiential marketing sets a completely different tone that will help your company grow better. We'll discuss AR, VR, Virtual Tours and more during today's episode.

L’esperienza di acquisto e di fruizione è caratterizzata da emozioni positive e negative. Nelle prime fasi dell’approccio a un prodotto o servizio , una forte determinante della caratteristica dell’emozione provata dal cliente è il prezzo. Scopriamo insieme come il prezzo riesca ad influenzare l’opinione che noi abbiamo di un prodotto o servizio seguendo alcune considerazione di Daniel Kahneman, premio Nobel per Economia ed esperto di psicologia applicata.

L’esperienza di acquisto e di fruizione è caratterizzata da emozioni positive e negative. Nelle prime fasi dell’approccio a un prodotto o servizio , una forte determinante della caratteristica dell’emozione provata dal cliente è il prezzo. Scopriamo insieme come il prezzo riesca ad influenzare l’opinione che noi abbiamo di un prodotto o servizio seguendo alcune considerazione di Daniel Kahneman, premio Nobel per Economia ed esperto di psicologia applicata.

L’esperienza d'acquisto e di consumo sono solo alcune delle tappe del viaggio di un cliente in relazione ad un dato prodotto o servizio. La loro cura e progettazione è diventata il vero focus all’interno delle aziende e la nuova ossessione dei Team di Marketing. Vediamo insieme alcune delle nuove dinamiche emergenti legate all’Experience Marketing .

L’esperienza d'acquisto e di consumo sono solo alcune delle tappe del viaggio di un cliente in relazione ad un dato prodotto o servizio. La loro cura e progettazione è diventata il vero focus all’interno delle aziende e la nuova ossessione dei Team di Marketing. Vediamo insieme alcune delle nuove dinamiche emergenti legate all’Experience Marketing .

On Episode 32, we're talking with Matt Solari, creative director at BRC Imagination Arts. Matt’s worked with some great brands, and tells some stories about creating authentic experiences for Jameson and NASA.

Virtual Reality can take you backstage at a concert or on the field with your favorite sports team without the high cost that's usually associated with those experiences. As more and more consumers become used to VR experiences, your business is going to have to be prepared to step into this futuristic space to stay ahead.

When I think travel I immediately think about Instagram and the travel influencers I know that are making it big having the “dream job” of getting paid to travel the world.  But as I’ve been working and speaking at travel/hospitality events in 2018 the tone of most in the audience is of one that either feels digital has hurt their brand or they aren’t sure how to sell what they do on social media.   On this episode, I share my experience at an amazing luxury travel event that I spoke at called Virtuoso Travel Week and I discuss the following questions and points: How does “Luxury travel” marketing problems relate to most if not all businesses? What is experience marketing How are most in service-based industries thinking about experience marketing wrong? The irony of Simon Sinek being the keynote of this event where the “Why” was still a struggle for most? Why giving away all of secrets to how you do your business is smart? How do service based roles like a “travel agent” reach millennials and what kind of content should they be creating?  (Not the answer you might think)

ALL LINKS: The QueenBOSS Society Facebook Community : https://www.facebook.com/groups/eCommerceQueenBOSSSociety/ FREE TRAININGS: Bit.ly/FROMCONFUSEDTOPROFITABLE Create Your eCommerce Biz: http://eepurl.com/dBRruT INSTAGRAM: @eCommerceQueenBOSS

How familiar are you with the Facebook algorithm? Eric Brinker is the Partner and Vice President of Experience (Marketing and Communications) of OTG Management, an award winning airport hospitality group. He's an expert in using Facebook advertising to drive traffic and product sales. In this episode, Eric shows us how he runs the frontend and backend of Facebook campaigns for OTG Management. He explains how to target your prospective customer and the campaign strategy that avoids overwhelming customers. He also walks us through how he tests landing pages to identify the highest converter. This is the Lean Commerce Podcast. In this episode, Eric teaches us: How to get accurate data from landing page interactions without A/B testing The strategy for a campaign that doesn't overwhelm your target audience How much to spend on Facebook ads and the ROI to expect The spreadsheet he uses to keep track of his campaigns “What if you developed more creative ads and then you can monitor, and tweak, and turn up the ads to your heart's content?” Connect with Eric: Eric Brinker on LinkedIN OTG Management

How familiar are you with the Facebook algorithm? Eric Brinker is the Partner and Vice President of Experience (Marketing and Communications) of OTG Management, an award winning airport hospitality group. He’s an expert in using Facebook advertising to drive traffic and product sales. In this episode, Eric shows us how he runs the frontend and backend of Facebook campaigns for OTG Management. He explains how to target your prospective customer and the campaign strategy that avoids overwhelming customers. He also walks us through how he tests landing pages to identify the highest converter. This is the Lean Commerce Podcast. In this episode, Eric teaches us: How to get accurate data from landing page interactions without A/B testing The strategy for a campaign that doesn’t overwhelm your target audience How much to spend on Facebook ads and the ROI to expect The spreadsheet he uses to keep track of his campaigns “What if you developed more creative ads and then you can monitor, and tweak, and turn up the ads to your heart’s content?” Connect with Eric: Eric Brinker on LinkedIN OTG Management

Augmented and Virtual Reality is becoming top of mind for consumers and companies alike. With Apple and Google's inclusion of AR on all of their modern devices, Augmented Reality is now available on the large majority of consumers' smart phones. Learn how your business can build a strategy to give your potential customers an experience from your brand instead of an interruptive (and often ignored) advertising message.

On this week’s show, we spoke with Jordan Lebel, Associate Professor @ JMSB. Jordan received his MSc from Cornell University and his PhD from McGill University and joined Concordia University in 2000. He previously headed the Executive MBA program as well as the Luc Beauregard Centre of Excellence in Communications Research. He has developed many successful and award-winning courses including the MBA elective course "Experience Marketing" and the online course "Marketing Yourself" taken by over 20,000 between 2004 and 2017. He is the recipient of the 2005 and 2010 best teacher award in the John Molson School of Business, the 2011 President's Excellence in Teaching Award, the 2011 MBA Professor of the Year award and the 3M National Teaching Fellowship.   On the show, we spoke about: How he got into teaching His passion for helping his students grow The dichotomy between teaching and research The intersection of food and technology What the university of the future will look like   Jordan is a key figure in my life, he got me to fall in love with the field of marketing. I owe him a lot. It was an amazing discussion about the future of education. I hope that you enjoy the conversation!   Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at nectar@thepnr.com   Subscribe to iTunes here | Subscribe to Google Play here

Episode 12 of Landscape Digital Show reveals how customer experience marketing differentiates your business by offering buyers a reliable path for achieving desired outcomes. If you really want to differentiate your business you have to change what people see, think, and feel about it. And that means you have to change what they do when […] The post Customer Experience Marketing: Differentiate Your Business with Empathy, Brand Story and Service appeared first on Landscape Digital Institute.

Stay ahead of the game. Listen to the Brand Storytelling podcast for the latest content marketing trends, advice and insights.

Fernando Anzures, Founder and CEO of Liquid Thinking Latam, joins the Bryan Kramer Show for real talk on finding your competitive advantage and making marketing more human through the experience model. In This Episode How previous work experience can inform your current business decisions How creating real life experiences leads to brand ambassadors Why improving marketing efforts means looking beyond the online influencer Why every detail is important when creating a 360º experience Resources Fernando Anzures on Twitter: @fanzures Social Influence Marketing by Fernando Anzures Liquid Thinking Tipping Point by Malcolm Gladwell   Visit BryanKramer.com to hear more Human Conversation.

The world of marketing is ever changing and you need to keep evolving with the changing times in order to not only just keep up, but to also succeed. What worked 10 or even 5 years ago is almost obsolete now. What can you do to entice your audience to make you stand out from your competitors? Some people will tell you that you need to be everywhere that your audience is, and although that’s a fairly industrious undertaking, it just may not be possible depending on the size of your business and the manpower you have to dedicate to that. Remember that movie Field Of Dreams, “If you build it, they will come”? Well, the same is true for digital marketing. If you create something great, they will come to your channel, regardless of what that may be for you. It really does boil down to the content you create and send out. And that doesn’t necessarily equate to quantity. Try quality over quantity to differentiate yourself from the masses. For over 20 years, Robert Rose has been helping businesses tell their stories more effectively through digital media. His expert strategic marketing advice has boosted both small and global brands and assisted them in creating experiences that their consumers fall in love with.   www.agentsofchangecon.com/150  

Tim de groot is marketing directeur Miele Nederland. Begonnen als verkoopleider werkte hij zichzelf op tot marketing directeur. In deze CMOtalk doet hij uit de doeken wat hij verstaat onder experience marketing en over vaker naar buiten gaan om je doelgroep echt te leren kennen.

Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super. To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com Follow on Twitter: #connectcx

Nora on Redken's campaignCathi on a new gilded age