Podcasts about IKEA

This episode is sponsored by KyurMD.com – technically advanced medical apparel.  In the second part of the "We Want Them Infected" series, Dr. Jonathan Howard delves into the allure of the anti-vaccine movement among doctors. He explores the psychological factors, including the pursuit of fame and financial gain, that drive some doctors to embrace contrarian views. Audience capture, a phenomenon where public personalities echo the sentiments of their followers, is discussed as a key factor that reinforces extreme stances and perpetuates misinformation. The episode draws parallels to how public figures like Donald Trump can also fall prey to audience capture. Looking for something specific? Here you go! 00:01 - Introduction to Part Two of "We Want Them Infected" 00:26 - Discussion on the allure of contrarianism and audience capture 01:56 - Comparing audience capture to Donald Trump's changing stances 03:01 - Strategies to prevent falling into the trap of audience capture 03:43 - The importance of humility and openness to correction 06:16 - Engaging respectfully in disagreements on social media 08:12 - The "IKEA effect" and recognizing biases in our ideas 10:07 - Examining arguments used by anti-vaxxers against COVID vaccines 14:15 - Critiquing the demand for more randomized controlled trials 16:01 - The shifting goalposts of critics 18:14 - Reactions of doctors mentioned in the book 20:53 - The consequences of misinformation and what gives hope 24:43 - Encouragement for doctors to speak out against medical misinformation More on Dr. Howard: A distinguished author, Dr. Howard has penned several authoritative textbooks on neurology. Notably, he is the writer behind Cognitive Errors and Diagnostic Mistakes: A Case-Based Guide to Critical Thinking in Medicine. Well before the pandemic emerged, Dr. Howard had a deep-rooted interest in vaccines and the counter-vaccine movement. Preceding the global health crisis, he was a co-author for a book chapter titled The Anti-Vaccine Movement: A Litany of Fallacy and Errors. Throughout the pandemic, he has been actively contributing to the discourse on the mainstream acceptance of anti-vaccine sentiments within the medical field.  His writings on this matter can be found on Science Based Medicine. Moreover, he has collaborated on research papers focused on the neurological implications of COVID-19 patients and the vaccination process for individuals with multiple sclerosis. Find Dr. Howard on his LinkedIn.  Did ya know…  You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show! Socials: @physiciansguidetodoctoring on FB  @physicianguidetodoctoring on YouTube @physiciansguide on Instagram and Twitter

About Mandy Fisher: Mandy Fisher is a NYC-based full-time voiceover actor with over 15 years of experience in the industry. She has worked with brands like Crayola, Disney, Peloton, Coke, Walmart, and Kohls to name a few. Her passion for voiceover and genuine love of helping people inspire her to work with actors of all stages of their career.  With a theater background, she brings her training to guide copy analysis and character creation. As an industry vet of 15 years, she has witnessed the changes and understands the ebbs and flows of the business.  Mandy created her own voiceover business from the ground up and has a successful and replicable model to help actors build their own successful businesses. All of this adds up to a coach who can provide audition and career advice while helping actors become the best they can be! Tell me about all the different types of voiceover that are out there today. There's more than one thing that you can do as a voiceover artist. And so often, I feel like when people ask me about voiceover, they just automatically assume that I'm an animation or like on cartoons. Or video games. And while that's definitely part of voiceover, a lot of my work is commercial and like what you hear on the radio or on TV and e-learning. Many companies I work with have videos that they need to show their employees, and that's a big part of voiceover that people don't necessarily like even thinking about, but then there's IVR, which is interactive voice response. So, when you call a business and you, they say, "Oh, thank you for calling Ikea, press one for the manager, press two for household goods." That's part of voice of real people who get hired for those jobs. And do that as voiceover. And I know a couple of people who do that only, and that's their entire career, and they make damn good money doing that. E-learning is a part of voiceover where a company will hire you for perhaps they want to teach their employees about some new policies at their workplace, or maybe a new product is launching. They want to tell the whole company who's not in product development. They want to educate the salespeople and the marketing people and all other kinds of people within the company; they want to educate them about the product or even sometimes it's. It's how to handle sexual harassment, go to HR with a complaint, or negotiate your salary. A company will want to have all kinds of modules so that their employees can learn, grow, and be better. And especially with remote working being such a major part of the corporate world these days. They rely heavily on these videos and voiceovers to educate their employees and keep their workforce culture booming so that they don't feel like they're on an island. There's anime, there's animation, there's commercials, there's radio spots, there's e-learning, and then the next one you were talking about was IVR. Interactive voice response and IVR and telephony are two different things, but they go hand in hand. Telephony is when you call a business and they have a message; maybe for they're on holiday or vacation. "Thank you for calling the law offices of Dunder and Dunder. we're currently on holiday, and we will get back to you as soon as possible." That's a message. That's part of telephony, and most of the time, if you get a client that wants telephony, you can upsell them on the I V R or vice versa. But they're two different things, but they often go hand in hand. There's looping, obviously ADR. And dubbing, many actors who are bilingual that's becoming its own vertical is bilingual voiceover because many people want to hire both the English speaker and the other language speakers for the same kinds of jobs. What's radio imaging? Oh yeah, radio imaging Is the voice of a radio station, not the DJ. So, not the one calling out the music cues, "you're listening to be 93.3." It's the voice that you hear between the DJ and the songs that makes the station recognizable. So, when you hear that be 93.3, that voice, that person calling out the radio station, it's recognizable to you. You're listening to that station and not Z 100. There's promo, there's medical, there's political. Let's start with promos. Promos are promotions for TV shows and movies, but not trailers. Trailers is a different kind of voiceover, but promo is like, "Join us this week for a new episode of Family Guy Only on CBS." Medical is complicated because it's all jargon. And a lot of times, you'll get a copy with all of these very technical terms or medications, and you have no idea how the hell to pronounce them, and you are rigorously googling, and yes, of course, you can ask the person that sent it to you, but nine times out of ten that person doesn't freaking know and then they have to ask the people that sent it to them, and there is this like long chain of response. Often, it is so specifically timed. ISI- important safety information, which is just the bottom half of that medical, of that medical promo that you're doing. IPA is the International Phonetic Alphabet. , once you learn it, you can pretty much look at any word and break it down through these little symbols that help you pronounce words because they stand for the different consonants and fricatives and vowels and all that kind of stuff in a word, and if you use the symbols to write it out. You are then able to read the IPA as it applies to the words. It's basically just spelling out the word the way that it sounds. Trailers for movies most of the time. Sometimes short films but big movie trailers always have a VO. "Coming to theaters now, it's Spider-Man." Video games and mobile fall under the same sort of category, but again, they're two separate things because video games for release on a console are different than a video game released on mobile, only in terms of usage, for performance, they're pretty much the same. A lot of video games use actors for an entire franchise. I know one video game used 800 different voice actors for one game. So, it's a huge industry. Toys and games. In the voices that you hear in those little books that have Press the cow. Moo. A lot of Fisher Price or Mattel or little kid things that have voices. Non-union and union work for audiobooks, which a lot of people don't realize that you can; if you are a union actor and voiceover, there are union voiceover audiobooks that exist out there to do, but I know a lot of people assume that most of that work is non-union. So, let's talk about union versus non-union. Seventy percent of voiceover work is non-union. So, many rules and things you might expect if you're a union actor doing non-union VO don't apply. And sometimes, you find yourself negotiating a little bit more. It can be an education process, especially if you are getting clients on your own through direct marketing or social or outside of agents. And I find that when I have to educate a client a little on industry-standard rates, they're receptive. But there is some pushback; that's just not in our budget, but maybe it will be for next year. So that's something that you should keep in mind as recurring clients are how you keep your business going and how you scale your business is you want to keep them; you don't want just to have one client and then never work with them again. So, suppose you can be a little compromising in those early stages of that relationship and understand that, okay, for the next time we work together. In that case, we're going to get closer and closer to those industry standard rates. That's one way to keep those clients in and scale. So, you used a term that I don't know if many actors know, scale your business. Can you please explain what scale your business is? Grow it. As a voiceover actor, if you are entering into this industry for the first time or if you have been doing it on and off part-time, it's making new connections, meeting new people, and finding out who needs to hire you, that changes the landscape of the industry has changed so much, especially when I first stumbled into it. So, keeping your ear to the ground and understanding how to grow continuously is important. Guide to Commercial Voiceovers VO Workout The guide to commercial VO is for any voiceover actor who wants to learn more about commercial voiceover because there's lots of nuance in every single vertical of voiceover. All the 15, 20, but they all have their own sort of ways of working, and what works in commercial is not necessarily going to work in video games and how you approach those different things. So, all of the skills behind the performance, as well as the skills behind the business, are in this course, and it's jam-packed with information at the end of it. One of my favorite parts of this is all of the people who participated asked so many amazing questions, and that right there is just, it is worth it to me, like those questions. That's why you want to get the replay. Get up and work voiceover session; it's 90 minutes and quick and dirty. And it's ten actors we work with. TenI provide or so minutes at a time, and I provide commercial copy that they can use and choose whichever piece they want to work on and read through the copy. I give them some notes in real-time, and we get to a place where we feel good about the work. Is it ready to send off as an audition? Sometimes it is. And sometimes we get to really great, beautiful places that we weren't in previously, but is it always that way? No, but it's about feeling good about the work, understanding the work, understanding the connections that you make, going through the copy, and being able to say, I know what story this is. I know what I'm doing. I feel confident about what I'm doing. And that's the goal is to be able to look at commercial copy for the first time. No, history of looking it over for days and days, but seeing it and being able to make strong choices in the moment and then forgetting about it, letting it go, working in the moment, and then you're done and letting it go because that's such a big part of commercials. And if I sat and stewed and thought so hard about every single audition I get every day, I would never make it through the deck. I would just be sitting here doing two or three instead of the 15 that come across my desk. And I would never get them out. What keeps coming up when negotiating a non-union contract? In perpetuity. What we're constantly seeing now in non-union VO specifically are exclusivity and in perpetuity, which again are two very different things, but we're starting to see them go hand in hand. Now, in perpetuity means forever and ever. Exclusivity means exclusive to a certain category or product. So, let's say you do a commercial for a toothpaste. And it's like a no-name toothpaste brand startup toothpaste. And they come to you, and they're like, "Oh my goodness. I would love for you to do our voiceover. We would like exclusivity in perpetuity." This means you can never do any other toothpaste ever again for the rest of your career. So, they better be paying a big sum of money. And if they're not, then you say, "I'm sorry, I can't work within those within those confines, but I can offer you 13 weeks at this rate or a year at this rate," But if it's in perpetuity for any kind of commercial, I stay far away from it. If it's in perpetuity for something like medical, I don't really care. Cause there's no competition there and there, the rates in medical are pretty good, so I don't really care, but in commercial. Unless they're paying me some six figures for in perpetuity, then then I say no. If you are trying to have a business, you must have the business mindset at the front and the performance mindset side by side. What kind of mic do you like to work with, just out of curiosity? Yeah. I have Neuman U 87, which I love. It's beautiful and produces great sound, but I also have a Rode NT1, which is also great, and a DEDS mic, and I think that is just as good as the Sennheiser MK 14. I use mics for different things for promo or medical. I usually use my shotgun deity for commercial. I'm usually using my Neumann for political and other things; I use my Rode; it just depends on where I'm sitting in my voice that day, what the work is, what I'm going to be doing. What is direct marketing? Direct marketing is doing research, whether on LinkedIn or Google, or however you like to do research to obtain information about companies and people, and then reaching out to them and saying, "Hi, I'm a voice actor. Here's my shit. Listen to my shit. Do you want to work together?" You are a salesperson, but are you a good salesperson, or are you a shitty one? And that comes through trial and error and seeing what works and seeing what people respond to. But I find nine times out of 10, a lot of these people I'm reaching out to have a very good sense of humor. They don't have a lot of time, and they like to be sold to in a snappy way that gets to the point with maybe a little bit of cheek and humor and fun and call it a fucking day. They don't want to go back and forth nine times about the last episode of Game of Thrones. Maybe down the line, sure, but right now, they need to do what's best for their business, what's best for their company, their team, whatever. They don't necessarily want to go through a casting site, pay that fee, and then pay these people. If they can work with you directly and you are good behind the mic, you're a good business person; you can do quick turnaround, you have good sound, they would rather work with you directly than going through all the fucking hoops through an agency or a casting site to find, and then scrolling through hundreds and hundreds of auditions to find the right person that they want to work with. So, direct marketing is a great way for you to scale your business. Your thoughts on AI. I think that AI has always been around for a really long time, not always, but for a very long time. And yes, it's getting better, smarter, and more capable, but I don't see it as competition. I know this will be a controversial thought, but I think there are ways we can work alongside it, learn from it, and utilize it to better ourselves. I don't think AI will replace voiceover actors in my lifetime. Every person I've talked to who have at one point hired AI voices for their projects said that they regretted it and they would much rather work with a human being. My father came up with a brilliant strike slogan, which is human stupidity is better than artificial intelligence. Working with people in all sorts of stages of their career is not only fun for me, but it is exciting to be able to offer that wide variety of coaching to all walks of life.

Assemblage. That word might make you think of Legos or assembling your first IKEA futon in college. Not quite. Today, we are talking about brand assemblages. We are lucky enough to have Cooper Colvig and Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, break down the core concepts in Emmanuels new book Assemblage. In short they are the social and cultural attributes that form associations and meaning for brands, but you'll have to listen in and dig into his book to go deeper. Links: Connect with us: here Win a crowbar to break into advertising: here

Today is Tuesday, September 19, and we're looking at Wayfair vs. IKEA.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The animal rights party PvdD completed its metamorphosis into a fully fledged Dutch political party this week with a bloody, bare-knuckled power struggle. Esther Ouwehand emerged as top dog in her battle with the party's management board, but will it knock the PvdD off their electoral perch? We discuss that, as well as the squabbles over D66's candidate list and the quickfire dismissal of Pieter Omtzigt's spokesman. In other news, public transport fares are going up, spending power is going down and the Dutch men's teams have something to celebrate. And a missing Van Gogh is recovered in an Ikea bag, which makes a nice change from pictures of bicycles on canal bridges.

Practice Friday morning news montage. Nancy Pelosi admits the position of Vice President of the United States is useless. National media misrepresents a Seattle cop who was sarcastically joking about lawyers in light of a pedestrian killed by a squad car. // Stolen Van Gogh painting recovered in Ikea bag. MSNBC's Joe Scarborough admits that democrats are worried about Biden's age behind the scenes. Nancy Pelosi says Kamala Harris really doesn't do that much. // Costco loses a popular soup over a recall. Claire McCaskill says Biden should use his age as an advantage and Bryan thinks that would backfire. See omnystudio.com/listener for privacy information.

Van Gogh masterpiece stolen from a museum years ago has been recovered in an Ikea bag… A woman didn't realize she was accidentally impersonating a police officer when vibrant red and blue lights illuminating from her new car's fog lights… A man was arrested for murder after confessing to it in a song … & more.

WE BACK BABBBBYYYYYY! Saviorless Summer is over and the time has come to return and karate chop these white savior movies in the neck.  And what better way to start than with Ninja Vengeance! Have you ever wondered what it would look like if a white ninja fought the KKK? Look no further than this mess of a B-movie that...look, it's a lot. A love subplot with the chemistry of an Ikea manual. The karate of a community theater production of Mortal Kombat. And an understanding of race on par with Ron DeSantis.  A lot has happened during our break, including the continued strikes for writers and actors and the wildfires in Hawaii. If you can, consider giving to both here and here.  Also as a programming note, we're going to be releasing episodes bi-weekly from here on. So don't freak if we don't show up in the feed next week, we'll be back the following week!  Follow us on...(sigh) X at @white_pod and be on the look out for our IG coming soon. We love y'all and it's good to be back! 

Entertainment Weekly explains the union backlash over Drew Barrymore resuming her talk show during the strike. An FDA panel says an ingredient in popular cold medicines doesn’t actually work. The Wall Street Journal has details. The BBC has the story of how a stolen Van Gogh was handed over to a Dutch art detective — in a blue Ikea bag.

In this week's Omni Talk Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, SPS Commerce, and Sezzle, Chris and Anne discuss: - Which innovation we like better – Walmart late night delivery or delivery from Walmart via text? - All the possible reasons why Kroger would pause its automated microfulfillment expansion plans - IKEA's recent declaration that its customers miss the seventh circle of hell maze-like design of its stores - The operational efficiency gains Couche-Tard is seeing from Mashgin's computer vision platform - And closed with a look at the launch of TikTok Shop and what it could mean for retailers and brands within the social commerce landscape There's all that, plus AI generated Coke, Kendra Scott jewelry, and whether a bean is also an orb. To register for Groceryshop, head here: www.groceryshop.com/omnitalk Music by hooksounds.com

Wharton's Barbara Kahn and Dr. Americus Reed speak with Katie Deighton, a reporter, for the Wall Street Journal about marketing at Ikea, the branding strategies used by the NFL, and more. Hosted on Acast. See acast.com/privacy for more information.

A letter of instruction will likely fail for your bitcoin inheritance plan and should have only a marginal role in your plan, if any. Search for “bitcoin inheritance” and you will probably find lots of people advising you to write a letter of instruction for your heirs. We talked about this and even provided a sample letter of instruction. Now, having spent a bit more time delving into different approaches to bitcoin inheritance, we're de-emphasizing a letter of instruction. Note: this applies to self-custodied bitcoin, not held through a third-party. Educate your heirs A letter of instruction is a subcategory the general approach: I'll just educate my heirs! Some folks set up a fairly complicated bitcoin inheritance plan, but assure themselves, “I'll make sure to educate my (spouse, son, etc.) on self-custody.” Like any other educational endeavor, you must have an eager and willing student, or it just won't stick. You can educate them on self-custody as hard as you want, but unless your heir is self-motivated to learn, it probably won't work well. They may appear to understand in the short term to appease you, but that “knowledge” will leak out of their heads almost immediately. Think back to when you started your Bitcoin journey: if you weren't that interested and someone started discussing self-custody and hardware wallets, your eyes probably glazed over. You could blame the lack of self-motivation to learn on the ever-evolving status of bitcoin, but this is not the case. We see it all the time with other legacy assets like art, collectibles, and especially small businesses. Take, for example, a father who spent his life building his profitable small family business to pass on to his children. Sometimes the heirs aren't interested in running the family store after dad passes. No matter how much that father tries to teach them how to run the business, they just don't care enough to learn. You don't want to rely on your heirs' knowledge of Bitcoin to make sure it passes properly, because self-custodied bitcoin that doesn't have a transfer of custody upon your death is basically lost bitcoin. Letters don't work with even legacy assets Even if you are the Shakespeare of letters of instruction, you still won't be able to write a perfect letter to make your heirs understand how to successfully gain custody of your bitcoin. We've seen it with even legacy assets: letters of instructions don't really help. Why not? Your situation and your assets change over time, and people overestimate their ability to keep these letters up to date. It's a lot to remember and to actually update your letter every few months. On the flip side, most heirs (and most humans) are terrible at reading, comprehending, and following instructions. Some people struggle with IKEA furniture instructions... Just imagine how hard it will be to understand a letter of instruction especially after the death of a family member or friend. On top of that, your letter probably won't be one page long; it will be several pages of difficult things for an amateur to comprehend. It's not because your heirs are dumb; it's the emotional circumstances. We see heirs struggle with even basic assets that they are super familiar with (bank, brokerage accounts, etc.). Self-custody bitcoin would be a HUGE hurdle for a non-bitcoiner to deal with, especially relying only on your letter of instruction. Bitcoin inheritance treasure hunt A letter of instruction is too often a “treasure map” to various seed phrase shards or wallet locations. Turning it into a treasure hunt is a terrible idea. It's an even more complicated and worse version of a letter of instruction. We've seen treasure maps and letters of instruction fail for simple things like the keys to a storage locker or the location of important original documents. What happens if things get moved around or your letter isn't up to date? It's a dead end more times than not. For these reasons, we highly discourage relying on a treasure map for any part of your bitcoin inheritance plan. Of course, you can still have a letter of instruction, but it should not be a featured piece of your estate plan. At a later date, we'll discuss what should be the features of your bitcoin inheritance plan. In the meantime, check out my book, “How Probate Works,” available on Amazon. It will help you understand the steps of probate before you further complicate it with Bitcoin. Request your free consultation  

Ready for a jarring look at the intersection of security, city policy, and the humanitarian crisis of drug addiction? You'll want to stick around for this episode. We're diving head-first into our hard-hitting analysis of the security upgrades at the San Francisco Federal Building, including the introduction of cutting-edge fence technology. We're peeling back the layers of the unnerving 525 drug-related incidents from the past year, and the unsettling experiences of federal employees. We're also dissecting the impact of APEC's unexpected venue change and the evolving world of remote work for federal employees.As we navigate this difficult terrain, we're also taking an unfiltered look at the spiraling problem of open-air drug use and escalating crime rates on the streets of San Francisco. We're investigating how the controversial move towards drug decriminalization has opened the floodgates to increased drug sales and crime. We're highlighting the proactive measures taken by corporate giants like Amazon and Ikea to battle rampant shoplifting and drug-related activities. Our conversation concludes with a thoughtful debate on the compassionate approach towards treatment versus the laissez-faire attitude towards drug use and sales. And finally, we're shining a light on the contentious role of federal officers in maintaining law and order before the much-anticipated APEC. Join us for this enlightening and provocative discussion.Support the show

Anton Sten is a seasoned designer and accomplished writer specialising in sculpting superior, user-centric experiences. With a rich tapestry of 25 years in the industry, he has collaborated with global giants such as IKEA, Spotify, Google, Loom, Ueno, and numerous others, leaving an indelible mark on their user experiences. Dive deep into the world of design systems with design leader Anton Sten. In this insightful episode, we unravel the intricacies of what truly makes a design system tick. Anton sheds light on the fundamental question: What is a design system? From there, we delve into the common hurdles organisations grapple with when integrating a design system, offering tried-and-tested solutions. Listen in as Anton shares his expert approach to designing, documenting, and implementing best practices. Balancing standardisation with creative liberty, involving stakeholders, and the nuances of governance are all on the table. Plus, have you ever wondered how to quantify the success of a design system? We've got you covered with must-know metrics and KPIs. As a cherry on top, peek into the future of design systems in an AI-driven world. A must-listen for every design enthusiast out there! Resources by Anton Stén Newsletter; https://www.antonsten.com/newsletter/ Twitter: https://www.twitter.com/antonsten Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and join the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Two dams and four bridges collapsed near the Libyan city of Derna when Storm Daniel struck on Sunday. Also: US House of Representatives to open Biden impeachment inquiry, and stolen Van Gogh painting handed to art sleuth in Ikea bag.

In this episode of Tech Talks Daily, I sit down with TJ Jiang, the Co-Founder and CEO of AvePoint, a company at the forefront of SaaS operations and cybersecurity. With an esteemed client list including the U.S. Department of State, NASA, Ikea, and Bloomberg, AvePoint is the critical infrastructure for optimizing the hybrid workforce, data management, and secure collaboration. The conversation with TJ offers an in-depth exploration of modern technology's multifaceted challenges and opportunities. TJ starts by delineating the growth trajectory of SaaS applications, which have become indispensable for modern enterprises. Given AvePoint's client base of over 17,000 worldwide, his insights are backed by hands-on experience and a broad spectrum of case studies. Data sprawl, a natural byproduct of our digital age, becomes the next focal point of the discussion. TJ delves into how this complexity can be managed effectively, particularly in hybrid work environments. For organizations grappling with enormous and dispersed datasets, the debate around data sprawl is an invaluable guide. Artificial Intelligence, a recurring subject on Tech Talks Daily, is another major topic. TJ expresses a nuanced view of the burgeoning field, highlighting its transformative potential and the risks accompanying its widespread adoption. He presents a compelling argument for a balanced approach to AI, advocating for comprehensive strategies that weigh both its opportunities and challenges. As the conversation turns to cybersecurity, TJ's insights become especially salient. With ransomware attacks and cyber threats regularly making headlines, he provides actionable tips on how individuals and organizations can mitigate risks. These insights stem from AvePoint's extensive network of over 3,500 managed service providers and its continuous endeavor to stay ahead of the technological curve. To round off this insightful dialogue, Neil and TJ discuss the future of the hybrid work model and how AvePoint plans to evolve its solutions to meet the ever-changing demands of this paradigm. The episode makes it abundantly clear that while technology offers unprecedented benefits, it also presents a labyrinth of challenges that demand robust, multifaceted solutions.

Thousands may have died after storm waters swept through parts of north eastern Libya. We hear from those caught up in the deluge. Also on the programme: The Government is reportedly poised to ban single-use vapes. We hear about their impact on one family - from the father of two teenage daughters who've become addicted to e-cigarettes. And the man who identified a stolen Van Gogh painting when it resufaced in an IKEA bag.

Does your workspace feel like a chaotic mess that drains your energy and productivity? You're not alone! Today, we're getting real about the relationship between workspace, productivity, and overall life satisfaction. You'll hear about the stress-inducing impact of disorder and practical strategies to manage your work environment, whether it's a corner in your living room or a dedicated home office. We'll underline why a physical space that separates work from non-work is essential and give you the lowdown on how to optimize it to your advantage.  Believe it or not, your digital world needs spring cleaning, too. We'll guide you on a journey to digital zen, offering tips on finding your files quickly and effortlessly. We'll discuss working with organization enthusiasts and how this could bring you surprising joy. We'll also talk about how sunlight increases serotonin levels, leading to improved sleep, stronger immunity, lower blood pressure, and even weight loss. Join us today to transform your workspace into a haven of productivity and well-being. Show Highlights: Exploring the transformative power of an organized workspace on productivity and overall well-being. The significance of digital organization and its impact on ease of access and collaboration. Introduction to Biophilic design and its profound impact on integrating nature into workspace. Understanding the benefits of natural sunlight on health, productivity, and its role in serotonin production. The negative impacts of artificial lighting and lack of sunlight exposure. Emphasizing the necessity of regular movement in the workspace for better health and productivity. More Information About Our Hosts:  Melanie Leonard: streamlined.legal —-------------------------------- For help automating key processes in your law firm and implementing legal tech (especially around Clio & Lawmatics), check out the free videos and resources at https://streamlined.legal/videos to streamline your law firm TODAY.   Mark Homer: Get Noticed Get Found —-------------------------------------------------- Every day, the Get Noticed Get Found team (GNGF) helps ambitious law firms push through their growth plateaus. If your marketing budget is $80,000 or more a year and you are interested in learning how the GNGF team can help take your law firm's marketing to the next level, schedule a conversation with our team at https://gngf.com/consultation  or give us a call at 513-444-2016.   If you are just getting started but want some hand-holding and guidance as you spend more time and money in marketing, check out GNGF's sister company https://lexcelerate.legal, which provides marketing help through group coaching, training videos, and downloadable guides for solo and small law firms. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: https://www.greenroofs.com/2019/03/27/the-global-impact-of-biophilic-design-in-the-workplace/  https://www.prnewswire.com/news-releases/study-natural-light-is-the-best-medicine-for-the-office-300590905.html   https://healthcare.utah.edu/press-releases/2015/04/walking-extra-two-minutes-each-hour-may-offset-hazards-of-sitting-too-long   Twitter: @NextLevel_Legal  Instagram or Facebook: @nextlevel.legal https://streamlined.legal/   https://streamlined.legal/videos  https://gngf.com/consultation  https://gngf.com/  ACTION STEPS: Melanie Sit in your space and look around (you may need to do this a couple of times as you're making changes to your space) Find the disorganization Find the nature Find the light And think about how much you move daily while working Go to your nearest IKEA or hop online and buy a fake plant (or real) Is there a way to incorporate more natural light into your space, can you move your desk to the other side of the room, or simply change the way that it faces? If you're limited by the building you're in, are there ways that you can work outside with some regularity or take calls while you walk around? Lastly, if you have a smartwatch, set the reminders or alarms so that you are reminded to step outside at least once during the work day, twice would be even better. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Sheryl Cababa drives a human-centered design practice focusing on systems thinking and evidence-based design, working on everything from robotic surgery experience design to reimagining K-12 education through service design. In her work with consultancies such as Substantial, Frog, and Adaptive Path, she has worked with a diverse base of clients including the Gates Foundation, Microsoft, IHME, and IKEA. Sheryl is an international speaker and workshop facilitator. When not in the office, she can be found at the University of Washington, helping educate the next generation of human centered design and engineering students. Listen to learn about: Equity-centered design Systems thinking and designing in complex systems Co-creation and working with lived experts Sheryl's book, Closing the Loop: Systems Thinking for Designers Our Guest Sheryl Cababa is the Chief Design Officer at the Insights Design + Development Studio, Substantial, and a multi-disciplinary design strategist with more than two decades of experience. She is focused on reinventing the approaches of learning and collaboration in today's educational environment to help equity-centered research affirm and advance relationships between institutions, educators, and students. Sheryl has worked extensively in human-centered design within the social impact space. She specializes in developing tools and methods for designers to expand their mindsets beyond user-centered design, anticipate unintended consequences, and engage in systems thinking. Her recent work with the Bill & Melinda Gates Foundation includes leading student voice research to inform the K-12 Balance The Equation Grand Challenge. Sheryl works with their teams to provide equity-centered technical assistance to their grantees, designing the Use Case Guide for demand-side thinking programs, and conducting extensive design research with both U.S. Programs and Global Health teams. Her book, Closing the Loop: Systems Thinking for Designers, was released in early 2023.   Show Highlights [02:36] Sheryl's degrees are in political science and journalism, not design. [02:46] Getting into design by creating infographics and websites. [03:20] Turning an intern job at the Seattle Times into a job at Microsoft. [03:54] Sheryl's official entry into design was as a product designer. [04:56] Becoming a design consultant while living in the Netherlands. [05:33] Shifting more into design strategy over design execution. [06:03] Why Sheryl started integrating systems thinking methods into her work. [07:19] Sheryl's current work in equity-centered design. [08:52] What is equity-centered design? [09:58] Design is an act of power. [10:51] Equity-centered design is about designing with, not for. [12:03] The problem with personas. [14:28] Going beyond personas. [17:50] “When I was in college…” and the biases we tend to start from. [18:54] Co-creation, and letting people speak for themselves during the design process. [20:43] Thinking about legacy systems and designing in complex systems. [23:12] There aren't really any “broken” systems. [24:10] You can't sit down and just design a system. [24:38] When we “design” for a system, we are intervening in order to shift outcomes in a different direction. [26:25] Thinking about potential harm and harm reduction during the design process. [27:18] There is no silver bullet solution. [30:34] Re-examining solutions to see if they are still working as time goes on. [31:23] Looking at generative AI from a systems perspective. [34:24] A Miro Moment. [36:39] Sheryl's book, Closing the Loop: Systems Thinking for Designers gives designers tools and frameworks to better understand systems. [37:49] Encouraging designers to think intentionally about how things interconnect. [38:15] Viewing the system as a whole ecosystem that surrounds your design. [41:28] Sheryl talks about one of her favorite frameworks from the book. [45:28] Sheryl introduces the concept of “lived experts.” [46:25] Shifting mindsets leads to different outcomes. [49:35] Dawan's post-interview thoughts about systems.   Links Sheryl on LinkedIn Sheryl on Twitter Sheryl on Medium Sheryl on UW Human Centered Design & Engineering Sheryl on Women Talk Design This is Design School: Ep 33 – Sheryl Cababa on Unintended Consequences The Product Design Podcast: Sheryl Cababa – Systems Thinking for Designers Content Strategy Insights: Closing the Loop - Systems Thinking for Designers | Episode 141 UX Podcast: #308 Systems thinking with Sheryl Cababa Substantial Substantial on Instagram National Equity Project: Liberatory Design The Donella Meadows Project   Book Recommendations Closing the Loop: Systems Thinking for Designers, by Sheryl Cababa The Fifth Discipline: The Art & Practice of The Learning Organization, by Peter Senge   Other Design Thinking 101 Episodes You Might Like   Adding System Awareness to System Design to Your Innovation Stack with Julie Guinn — DT101 E43 Design Council UK + Systemic Design + Design in Government with Cat Drew — DT101 E78 5.5 Things Every Designer Should Know About Hacking Bureaucracy with Marina Nitze — DT101 E106

organizing supplies. Hilary discusses five favorite stores. She highlights the affordability of Ross and Walmart, the variety at HomeGoods, the sturdy options at IKEA, and the convenience of Amazon. Big thanks to our sponsor The 5 Word Organization Challenge Keypoints: Discusses five stores for organizing supplies: Ross, Walmart, HomeGoods, IKEA, and Amazon. Ross offers cheaper options with limited selection. Walmart has well-priced supplies, better than Target. HomeGoods has a variety of pretty and affordable organization items. IKEA offers sturdy and minimalistic bins, but the store can be a hassle. Amazon provides convenience for specific items and home delivery. The Container Store is expensive and not easily accessible. Encouragement to buy supplies with a specific purpose in mind. Producer: Drew Erickson

In this episode of The Brainy Business podcast, guest Leidy Klotz shares his research on the psychology of subtraction and its importance in decision-making and problem-solving. Klotz discusses how our natural instinct is to add rather than subtract when trying to improve a situation, and he provides insights into why this is the case. He explains that humans have a desire to display competence, and adding to a situation is a visible way to demonstrate that we can deal with the world effectively. However, Klotz argues that we can also display competence through subtracting, but it may require more effort to make it noticeable. He shares studies conducted with LEGO structures, itineraries, recipes, and computer grids, which consistently showed that people overwhelmingly choose to add rather than subtract. The episode explores concepts such as loss aversion and the IKEA effect, which contribute to our preference for adding. The conversation also touches on the concepts of minimalism and essentialism, and how subtracting can be a powerful tool for displaying competence and achieving goals effectively. Listeners will gain valuable insights into the psychological biases that hinder effective decision-making and problem-solving, and learn practical strategies to prioritize and achieve what truly matters.  In this episode: Discover the pivotal role subtraction plays in effective decision-making and problem-solving. Learn how our instinctive preference for addition can obstruct optimal solutions. Grasp how to confront biases and initiate shifts towards a subtractive mindset. Understand the immense benefits of streamlining and eliminating needless aspects of daily life. Acquire empowering strategies for integrating subtraction practices into your everyday living. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces the episode and its focus on the power of subtraction with Dr. Leidy Klotz. She emphasizes the importance of optimization, reduction, and efficiency in various areas of life. 00:03:20 - Dr. Leidy Klotz's Background, Dr. Klotz shares his background in engineering and how his interest in sustainability led him to behavioral science. He highlights the overlap between engineering, architecture, and behavioral science in terms of creative application and design. 00:08:56 - Uncommon Paths to Behavioral Science, The conversation explores the diverse backgrounds of behavioral scientists, including Dr. Klotz's experience as a professional soccer player. They discuss how different disciplines, like marketing and sports, can contribute to the field of behavioral science. 00:11:50 - Personal Backgrounds and Professional Work, Melina and Dr. Klotz discuss how personal backgrounds, such as being an opera singer or playing basketball, can shape a person's approach to problem-solving. They highlight the value of diverse experiences in the field of behavioral science. 00:13:35 - Introduction to Subtract, Dr. Klotz introduces his book, Subtract, and explains how it explores the concept of subtraction as a means of optimization. He discusses the relationship between design, sustainability, and the creative application of behavioral science principles. 00:15:26 - The Instinct to Add, Leidy discusses how our first instinct when trying to improve something is to add, rather than subtract. This instinct is seen across various contexts, including LEGO structures and itineraries. The guest also mentions a study where people were given a task to make quadrants symmetrical and found that people overwhelmingly added blocks instead of removing them. 00:17:27 - Overlooking Subtraction, The guest explains that our tendency to overlook subtraction is due to various factors such as loss aversion, the endowment effect, and the IKEA effect. The book explores these factors and delves into the biological, cultural, and economic forces that contribute to our preference for adding. 00:18:47 - Science-Informed Strategies, Leidy discusses the latter half of the book, which focuses on utilizing science-informed strategies to get better at subtraction. By understanding the science behind our inclination to add, we can develop strategies to improve our ability to subtract. Leidy emphasizes the importance of creating a list of "stop doings" instead of solely focusing on a long list of to-dos. 00:21:06 - Minimalism and Essentialism, Leidy notes the connection between the book's concept of subtraction and minimalism and essentialism. He and Melina highlight the value of decluttering and getting rid of excess in order to display competence. Leidy also mentions the satisfaction that comes from having a focused to-do list with achievable tasks. 00:30:08 - The Importance of Subtraction, The conversation begins with the idea that subtraction is often overlooked in our society, and how we need to shift our mindset to value subtraction as much as addition. The guest, Leidy Klotz, mentions historical figures like Da Vinci and Lao Tzu who understood the importance of subtraction for design perfection and gaining wisdom. 00:31:01 - Subtraction as a Valuable Skill, Klotz discusses how his book aims to help people understand the science and stories behind subtraction, and encourages readers to adapt the principles to their own lives. He emphasizes the importance of subtracting first and how it can lead to better decision-making and problem-solving. 00:32:48 - Overcoming Challenges with Subtraction, Klotz addresses the challenges people face when considering subtraction, such as loss aversion and the fear of regret or guilt. He suggests mindset shifts, such as reframing subtraction as a positive improvement and emphasizing the benefits of subtracting. He also highlights the role of valence in perception and the value of thinking of add and subtract as complementary approaches. 00:35:53 - Add and Subtract, Klotz discusses the misconception that add and subtract are opposites and explains how they can coexist as complementary ways to make change. He encourages people to consider both options and think about the potential gains and losses associated with each. This mindset shift can lead to more effective decision-making and problem-solving. 00:44:27 - Introduction to the Book Work Well, Play More, Melina introduces the book Work Well, Play More by Marcey Rader, which builds upon the concepts of productivity and distraction introduced in "Indistractable." The book focuses on three areas: productivity, clutter, and health, providing a twelve-month approach to improve each area and reclaim time and mental well-being. 00:45:02 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Subtract, by Leidy Klotz The Life-Changing Magic of Tidying Up, by Marie Kondo Essentialism, by Greg McKeown How to Change, by Katy Milkman Work Well, Play More, by Marcey Rader Connect with Leidy:  Leidy on LinkedIn Leidy on Twitter Leidy's website Top Recommended Next Episode: Quit, with Annie Duke (ep 227) Already Heard That One? Try These:  NUDGES and Choice Architecture (ep 35) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Endowment Effect (ep 139) Focusing Illusion (ep 89) Indistractible, with Nir Eyal (ep 290) How To Change, with Katy Milkman (ep 151) The Elements of Choice, with Eric Johnson (ep 174) Functional Fixedness (ep 194) A More Beautiful Question, with Warren Berger (ep 200) Evolutionary Ideas, with Sam Tatam (ep 204) Anchoring & Adjustment (ep 11) Bikeshedding (ep 99) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) IKEA Effect (ep 112) Loss Aversion (ep 316) Behavioral Storytelling, with David Paull (ep 289) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Leidy at the University of Virginia

Games week continues with Mouth Charades! Maria's dad tries to put Ikea furniture together and it is amazing. Info on Taylor Swift's ‘Era's tour concert film and how you can see it. 

Long ago in days of yore, it all began with a god named Thor… there were vikings & boats & some plans for a furniture store… Today we talk about Brock's inaugural IKEA experience, actually callback to convos we've had in recent podcasts, and chat about false advertising re: no advertising… Plus, stay tuned to the end of the episode to hear Brock's WOW playtime numbers!Thanks to our sponsor GetaThreads.com! Use promo code “MHGC25” for 25% off your next order!

Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we're about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends. Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors' pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10's Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors' profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve. Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10's Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction. In episode 490 of the Serious Sellers Podcast, Bradley discusses: 01:13 - Project X Is Back?! 03:42 - Revitalizing Amazon Sales With Project X 06:31 - Analyzing Competitor Pricing and Profitability 07:29 - How To Leverage Helium 10's Market Tracker Tool 16:01 - Amazon's Test On Hiding The Bullet Points 16:08 - Results After Emma Helped Improve Our Listings 18:13 - Analyzing Sales and Keyword Performance 24:27 - Analyzing Keyword Rankings and Sales 26:54 - The Power Of The Cerebro “Time Machine” 30:48 - Competitor Analysis Process in Amazon 39:22 - Revitalizing Old Products & Introducing New Projects Bradley Sutton: Today's episode marks the return of one of our most popular series ever Project X. We're going to talk about the steps that any Amazon seller should take If they have a product that has tanked in sales. Can we revitalize it? How cool is that? Pretty cool I think. Do you want to see how your listing or maybe competitor's listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer.    Bradley Sutton: Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In this episode we are bringing back Project X. Maybe once a month or every other month I'm going to start doing some Project X follow-up episodes. There's a lot coming. We actually started recording season two last year and we got some great footage and some products are actually coming into stock. That was from those recordings. We're going to follow up on some of the original Project X products, if you'd like. What in the world is this Project X that Bradley's talking about here?    Bradley Sutton: A few years ago, we did this case study. It was mainly on YouTube and you can go back and watch it, but it was all about trying to take some products from zero to hero. We did this reality TV show, vibe program, where we showed you every step of the way how we were able to find products, get them launched, optimize them and then scale them up in the feature. Ever since that show maybe three years ago, four years ago now we did that We've been maintaining those products, not doing that great of a job because we're not full-time Amazon sellers here. I try and run this in my spare time. That's part of what we're going to be talking about today is I've been neglecting some of these products and sales have gone way down. That's what we're going to be talking about today is do you have a product that maybe you've neglected, maybe you haven't been neglecting it, but sales are way down? It's a product that's one or two years old and you're just not doing as well as you did in the past. What are the steps that you can try to take in order to revitalize it or in order to try and get those sales back up and see if you can salvage all the time and effort that you put in a product? Now, what we're going to do today, guys, I'm doing 100% live. I'm not going to prepare this or try to pre-do some research here. I'm going to air this episode right after I film it, a few days after I film it. We're not even going to have time to see the effects. It's going to take maybe a month or two to see, or I did the things that we do actually have an effect. I started noticing this product going down a few months ago. We've already done a little bit of work. We've actually talked about it on this show, where we had Emma from Marketing by Emma come in and revitalize a little bit some of the images and also some of the copy. Now it's like, hey, let's see how that did and what more needs to be done.    Bradley Sutton: Let me give you some background first on this product. This product wasn't one of the original Project X products. This is something we were doing when we expanded the brand, we made this brand called Gui's Chicken Coop and then it was an original in Egg tray. We still have that product. But then we're like, hey, along those same lines, we found that there were these stackable egg racks that were trending on Etsy and Pinterest. The same way, we found the original Project X products. We're like, hey, let's be the first person to make these.    Bradley Sutton: On Amazon, which we were and we were just dominating, we had some really, really great sales. Let's actually go in and take a look at some of the sales here I am on our Insights dashboard and I knew that even I put here last year and it was one of the top five products. You could see that towards the end of last year we were doing well. We were doing, I mean, for Project X. It was doing about $5,000, $6,000 a month. Profit was decent. Let's take a look at what the profit was towards last year Over $6,000 worth of profit. So it was decent. It actually overtook some of the original Project X in sales.    Bradley Sutton: But let me show you what happened since the end of last year. We started off with a bang, but then some competitors started coming to the marketplace. We were the first ones and they're like hey look, how good these Project X guys are doing, we're going to try and undercut them a little bit. Let me show you what happened to our sales because of that. All right, I'm going to go ahead and show you this year's worth of sales. You can see, at the beginning of the year we were still doing about $6,500 a month, but then sales just took a nosedive. It halved in March down to $3,000. April it was only $1,000, and then it's been hovering between like $1,000 and $2,000. First of all, you got to understand what happened. Now. Unfortunately, I wasn't running Market Tracker on this the whole time. Otherwise I could show you guys exactly when people started getting into the market. Maybe you're like me and you weren't running Market Tracker the way you should have. I am now and I'm going to show you guys what I can see in the last couple of months on Market Tracker. But let's go ahead and go to Amazon and take a look at what the competition has been doing. All right, so I'm going to go ahead and enter a stackable egg rack here on Amazon.    Bradley Sutton: Let's just take a look at a couple of these big players. Some of them have been around for a while, but this guy here, this Kinlin, has been just crushing. Now, first of all, take a look at this price point $20.95. Let me tell you I was actually selling this product for $38. We were the only ones and we couldn't even keep them on the shelves Right off the bat.    Bradley Sutton: You can see an issue here $20.95. Well, let's just take a look at the Helium 10 BSR chart here to see has he been doing this price the whole time? First of all, let's take a look at when he started getting serious. You guys notice anything here. It was right exactly in March of this year. You can totally tell that by looking at this BSR chart, where it looks like he maybe was experimenting with some units here and there, but he really wasn't selling that consistently. Then all of a sudden, come March of this year, he just starts going bonkers. His price point has actually always been looks like $20.95. He stayed pretty consistent on his price, but literally almost half the price of our product. That's one of the issues right there. His sales are like you know maybe five, six, x what our sales are. So it wasn't just him, though there's other people who have jumped in the market.    Bradley Sutton: Let me actually show you I actually set up market tracker a couple of months ago. This is not market tracker 360 that you have to pay a lot of money for, that's for like huge, like five, $10 million brands and agencies, but the regular market tracker that all you helium 10 users have. I created the market to kind of like track who are the players, who are my direct competitors for the stackable egg rack market? And, as you can see here, I picked about 17. Now, keep in mind, for almost a year we were the only sellers of this product. Like like nobody had anything that was like ours, where you can just buy these extra levels of this egg rack and then stack them up. Now there's 17 players that have come in and take a look at a lot of their price points $20, $30, $22. Here's one for 38, but it has four racks, all right, mine only has two, um $27. Uh, here's another one that's like $15, $28. So everybody's coming in at this cheap price point.    Bradley Sutton: Uh, you can take a look at my market share. My market share used to be a hundred percent, right, my market share used to be a hundred percent. Now it is 11.2%. That product that came in in March, is crushing it. They have 50% of the market right now, and so that's obviously a problem, right Like that's why my sales have gone down. So the question is what can I do about it? Can I just lower my price? And can you guys lower your price almost by half and still be profitable? Probably not.    Bradley Sutton: I actually did some research and that was one of the first things. I look at my dude like like I might have to discontinue this product. Let me look at what the numbers are. So actually, let me take you through what I did. Uh, I went and checked my product price. I forgot I think I was paying too much for this, but you know I was the only seller. I was making a ridiculous profit. It was like probably like more than 30, 35% or so, and so I didn't. I didn't care really what price I was paying. So I was just curious. I was like how in the world can this product sell so cheap?    Bradley Sutton: So I first looked at their at their page. I was like, okay, are, are, is their dimensions a little bit different? Let me actually go ahead and open up my product in another window here. Okay, here we go. I've got my product open. So now you guys are going to kind of see the comparison.    Bradley Sutton: So the first thing I was just wondering was what's going on with, like, their FBA fee? Now, look at this. Their FBA fee is only $8.83. I'm like what in the world? Like how is that possible? All right. So I look at the size of their package and it's 14 by six and a half by two. All right, now compare that to mine. I've got $12.43 FBA fee, okay, and my product size is 15, seven by four. So, right off the bat, it's like how in the world can they do this product in half of the width of my product? Because I'm like, wait a minute, you know it's the same exact product, right? So I actually ordered one of theirs. You can actually see it here in my Amazon window when I go to their page and says, hey, you purchased this, you know, back in July and it's interesting. Their product first of all. They make it like almost like an IKEA package. You actually have to put this together. It's in pieces Now to me.    Bradley Sutton: I would have thought they would got some bad reviews for this because they don't say that in the listing. You know my product. It already comes all assembled. You're good to go. Go ahead and put your Huebles in there, your eggs, right? But no, they don't have any bad reviews.    Bradley Sutton: But, like me, if I bought that, I literally would have left a bad review even if they weren't my competitor because I'm like I think I'm not time for this. I buy from Amazon for convenience and now all of a sudden I have this two layer egg rack that literally comes in one, two, three, four, five, six pieces and I got to like screw it together and do like Lego and stuff and try and figure out how it works. I'm like, no, I didn't get time for this. So, just, it was just shocking to me. How can people not complain? I guess maybe because the price is so low or something. But I was like, okay, well, there's one thing I'm not going to do, right, so if they're saving a couple or four bucks on their, on their FBA fee, so I'm like there's an advantage that they have right off the bat.    Bradley Sutton: But even besides that, what I did was I was like, well, what kind of profitability might they be having? So I actually ran the profitability calculator and then if they, if this is their price, and let's say they're doing, you know, they're doing some um PPC, that maybe they have 10% tacos on there. So if they're doing 20% profit even with this lower uh you know shipping price that Amazon is charging them, that means that their product manufacturing costs is got to be like around $4. And mine is like seven or eight or something. Uh, something like that was what mine was.    Bradley Sutton: And so then I went into, you know to, to my listing. I'm like, well, this, this kind of sucks, how can I, how can I compete? Now, remember before I was like at 38, 97, and I think my manufacturing cost was like, let's just say it's $8, right? And then if I had 10% tacos, all right, uh, in order, you know I was doing. Third, like I said, I was doing like about 30% profit here.    Bradley Sutton: But then I'm like okay, what if I were to have to lower my price like $21? Well, what's going to happen? Look at this my profit is negative, 2.85. So you know I wouldn't have lowered the. You know I don't like race to the bottom anyways, but rather about my. Okay, obviously I'm not going to lower my price. But what if I lower my price to like $30, or let's just say 33. If I'm at $33, what kind of profit? Can I make 20%? Maybe it's okay, you know.    Bradley Sutton: So I actually did that. I lowered the price temporarily just a little bit ago to $33. But knowing that, hey, I've got to go to my factory because $30 is $33 probably isn't going to cut it. I need to get a discount. So if I can go to my factory and lower my manufacturing costs from like, let's just say, $8 to $30, let's go with $6, for example, now, all of a sudden, if I lower my price to like $28 or $29, right, I can still maintain that 20% margin. So I might even try and get a little bit more aggressive on this and actually get a little bit aggressive on the box size to see what's going on.    Bradley Sutton: So here's the first part. You know, without even worrying about, you know, conversion rate or how's my listing, optimization or what keywords I'm on, I'm looking at just like the kind of logistics of everything, right, so here's their. I bought their product, here's their box. Now I see what they're doing. You know, let me see what I can do. Now I'm considering a little bit, like, is there a way to still do this kind of stackable thing that they're doing without screws and without so many pieces. You know I'm still considering it, but at least I know that if I want to lower my price to under $30, it's still doable. But I've got to, you know, take down my costs by a couple of dollars. But in the meantime, I just started doing experiments. I was like, let me just lower the price and so you can see. If you look at this product right now on Amazon, I put it down to $33.97 and because it's the lowest price in 30 days I had this nice big red sticker that comes up in the search results and it actually comes up right here on the page. So I'm like, who knows, maybe that will, maybe that will help me out. You know, just a little bit.    Bradley Sutton: All right, so, as I said, I, ready a couple of months ago, started trying to say, hey, we need to get Emma in here, and let's do some some of the images a little bit different and let's see how it, how it performs. So she came in, she, she gave like you know new title. She had Chevali do some new images here. So Shivali actually took a lot of these images by herself and so we kind of revamped what we were doing here with these images. I actually told Shivali, hey, I need you to change this image. But she didn't do it. I'm gonna have to remind her. Now I'm looking at this. I didn't like this last image because it needs to not get multiple sets to have all the storage like it needs to be. Hey, get more top racks in order to get all the storage you want. So I got to get what Shivali to change that.    Bradley Sutton: But anyways, Emma went in and did a lot of updating. By the way, I hate this test that amazon is doing right now where they Hide the bullet points. All right, because, like, for example, when I saw that that competitor had Um, you had to like assemble it in order to Make it. I made that my first bullet point. I said no assembly was required, unlike the others. You see out there, this comes ready to use out of the box no screws, no multiple pieces. But of course, after I did that, amazon is like doing this experiment for the last month or so where they're hiding the bullet points, so annoying.    Bradley Sutton: Anyways, as you can see here, Emma put in some A plus content. We never had a plus content, uh, in the past, and so first thing I wanted to see was wait. First of all, when did I change this Um, and then how were the results? As far as like conversion rate at the very least? So I had forgot when I changed it. So, um, what?    Bradley Sutton: Let's go ahead and take a look here on my insights dashboard. When you do things to your listing It'll you'll get an alert, but then also I can put my own notes. So I'm pretty sure it was May. Let me just put my mouse over here. All right, view all, and sure enough, all right. Here we go.    Bradley Sutton: Um, I put an updated Listing and a plus content looks like May 16th. So I put a note here, I uploaded the listing and and did a plus content at that time. All right, all right. So what I'm going to do is I'm going to check what the Conversion rate was like, kind of like the few weeks, or actually a couple months leading up to that. A plus content and listing content change and let's just see how it was after.    Bradley Sutton: So let's go ahead and hop back into the insights dashboard. As you can see here, I've got for one April 1 to May 15, and of course, you can do this in your Seller central as well, but obviously just easier, do it here in your insights dashboard. You don't have to go into Seller Central or try and Find where it's at. Uh, here's the egg rack, and then I'm here under listing so I can see here All right, we've got a conversion rate of 3%. Okay, unit session percentage of 4%, right. So let's go ahead and take a look at what it was After the change. Let's go ahead and go from like may 18th To the end of june and we're going to look at the same number, looking for the conversion rate for Egg rack, and look at this Wow, 8% almost, and 6% conversion rate. All right, so definite increase. So you, you could see like, hey, maybe the sales would have even been worse if we didn't make that change. We were able to to not quite double, but you know pretty, pretty nicely increase our unit session percentage and conversion rate.    Bradley Sutton: So now, what else can we do? Because it's probably Not just about the price. Price is probably the big thing. What you want to do, guys, if you have a listing that has lost a lot of sales, is you want to see like, have you lost, you know, keyword rank? So let me first let's go outside of helium 10 and let's hop in a search query performance and see if we can go ahead and do some Diagnostics there. All right, so I just started search query performance here. I'm going to look at ASIN view. All right, let me go ahead and look at my double rack. Here it is.    Bradley Sutton: And let's go ahead and look at one of the months where we were just kind of crushing it, like like we were doing really well In January of this year, right? So let's take a look at some of the top keywords here and then let's go ahead and open up in another tab this same report and let's take a look, let's see if there's any information for August. You know, August we had probably like only One-third the number of sales. So let's go ahead and compare. Looks like they don't have information for August yet. Uh, here in search query performance. So let's go ahead and look at july. All right, let's compare.    Bradley Sutton: So in January, uh, the number one keyword for us was egg holder countertop. We got eight sales from it. You know, 48 cart ads. Wow, 48 cart ads. So there's probably even more sales. That happened after there for the egg holder countertop. All right, let's go switch over here to july. An egg holder countertop brought us Zero sales, wow, okay. So where, where in the funnel, did we leave? So this is the beauty of search query performance in In January there was 25,000 searches and we had 13,000 impressions.    Bradley Sutton: All right, all right, let's go ahead and take a look. All right, July 13,000 search volume, so a lot less search volume, first of all, all right, 25,000 versus 13,000, okay, so search volume, you know, just overall, might be down, but then the impressions was 3,000, all right. So you guys remember we had a Search Query Performance team on this call. What does that mean? If there was 13,000 searches and I only had 3,000 impressions? It means that my organic and sponsored rank most of the time was in the top of the page. So at this point, at this point, what I'm gonna do is I'm gonna go back to Helium 10 and this time I'm gonna open up Keyword Tracker and let's just see what's going on with my keyword ranks for Egg Holder Countertop. All right, so let's go ahead and do that together. All right, so I got Keyword Tracker open. I was tracking all items and the variation here is the Egg Holder Countertop.    Bradley Sutton: Let's go ahead and look at the history of Egg Holder Countertop for the organic rank and specifically, I wanna take a look at what was going on in most of January, all right. So you could see here in January I was towards the top of the page a lot of time, like in the top 15 results. Look at that Top 15 results almost across the board for organic. Let's take a look at what my sponsor was. Was I even advertising for this keyword at that time? Okay, now I'm looking at sponsored and what. This is kind of weird. So it looks like I've never advertised for this keyword. So that's kind of strange. So, like I definitely wanna check my Adtomic. But that's interesting. That means most of my.    Bradley Sutton: Let's go ahead and look back at Search Query Performance. Okay, it makes sense. My search volume was 25,000. I only had 13,000 impressions. That was 100% organic. So that right there is like a miss. I don't know what was going on or why I wasn't advertising against my number one keyword. So there's potential right there, where I have a history of converting for this keyword. Maybe I need to start go ahead and put that in my sponsor as a matter of fact. I'm gonna go ahead and do that right now. All right, so here I am in Adtomic. Let's go ahead and open up one of my performance campaigns. That means that's what I put my exact manual. I'm just gonna go ahead and add this as a target. Here we go, let's go ahead and add target and let's enter a new keyword, exact match, and we'll call this egg holder counter top. And there we go. All right, there we go. So we just made one potential move. Again, now it's from search crew performance. So the rest of what I would need to do is I need to go through and take a look at these other keywords that I was getting sales from, like.    Bradley Sutton: Here's the second one, just an egg holder. I was able to get three orders from back in January. Here I got six orders. From what keyword is this? Wooden egg holder, all right, wooden egg holder got me six purchases and I actually had 184 clicks on 4,000 impressions. So that's pretty impressive.    Bradley Sutton: Now Wooden egg holder is still my number one keyword. Only 2,000 impressions, 29 clicks. Wow, guys, that is pretty crazy. My click share is only 3%. So I had 29 clicks out of 2,000 search volume or impressions.    Bradley Sutton: But before egg holder countertop or a wooden egg holder, I had 184 clicks with only double. So that just shows me that's gotta be price, guys. All right, that's the price effect right there, if nobody even clicks it. You know, and I have a similar image that means people are like why am I gonna click on this 33 or $38 product when we've got these $20, $22 ones, all right. So in this case, you know what I already lowered the price of 33. I wanna do a test on if I can go further and I wanna get that. Since I have that lowest price in 30 days, let me double up on the badging and let me go ahead and throw a coupon in there at the same time. So I got that red lowest price in 30 days badge and I've got one of those green coupons, so I'm just gonna go ahead and hop in and throw one of those coupons, all right.    Bradley Sutton: So for those who haven't done coupons before, you just go to Seller Central. You go to advertising and then hit coupons, all right. And then let's go ahead and create a new coupon, all right. Next step is you're gonna hit, search your catalog and let's go ahead and put the ace in in here. Here's the product. Let's go ahead and select it and hit continue.    Bradley Sutton: Next step you're gonna do is set the start and conclusion date. Let's go ahead and start this like on September and let's have it run all the way to the end of September. Let's make it a percentage off. I'm just gonna go. Let's go with 10% off, a double-digit number there, limit redemption to one per customer and let me make a just a budget of a hundred bucks on this. Let's just test it out. Next thing you gotta do is you gotta fill out this coupon title and targeting. I'll do that off-camera. Okay, so I got my coupon set up. That's gonna go active in a few days.    Bradley Sutton: We're gonna come back in October and then take a look at all right, how much did that increase? You know, click-through rate, because I'm never even gonna get to the add to cart, I'm not even gonna get to the purchase If I can't even get them to click the listing in the search results. I might even have to go to a deeper price based on what these competitors are doing. So we just covered search, create performance and how I can go dive in there and look at all the keywords that were working for me before, and then look at all the ones in search, create a performance at least, and then look at all the ones that is happening now. Now, remember I was selling crazy units a day like five 10 units a day. Back in January, if you look at a search create performance report, it only showed like about 15, 20 sales for the entire month. And remember that's because Search Query Performance doesn't cover a lot of the other scenarios of how people purchase.    Bradley Sutton: So looking at where I was ranking as a whole is important, and let me show you how I can do that. I can look at a holistic look at where I was ranking organically and sponsored and then do that comparison. It's gonna give me a lot more keywords to look at. Let me show you how. So what I wanna do is I wanna go back into my listening. I'm just gonna run Cerebro on my own listening, so I just have to go ahead and hit this keywords button. If I'm in the listening, I scroll down to the Healing 10 Chrome extension here, just hit the keywords button, or I can just enter my ACE into Cerebro and get it All right. Here's all the keywords I'm ranking for now.    Bradley Sutton: Now, same thing that I was doing in  Search Query Performance. I'm actually gonna keep another tab open here and I wanna run another instance of Cerebro, and the reason is is because I'm going to compare what's going on right now to what was going on in January, which was like the most recent killer month that I was having. So how I can do that is when I'm in Cerebro I'm gonna hit this show historical trend button and I'm gonna go ahead and check what was going on in January. You can see I was organically ranking for a decent amount of keywords. Let's go ahead and apply the filters and now let's see what I was ranking Like, let's say, organically, in the top 10. So what I'm looking at now, guys, I'm like taking a time machine. That's why it's called historical trends, but I call this Cerebro time machine because I'm just literally taking a time machine back to January of this year and I'm running Cerebro as if it was still January and let me see where I was ranking on average for that month. So to see what you know decent search form keywords I'm gonna go ahead and enter a minimum of 500 search volume and let's go one to 10 on the organic rank and let's take a look at some of these keywords. And, sure enough, I'm definitely gonna expand it out to more than just one to 10, because I get sales from other parts of the page too.    Bradley Sutton: But take a look, there are those keywords that were right from search through performance. That's why you know I could have just skipped that search through performance and got the data here as well. But here we got wooden egg holder, egg holder tower top and there are a few other keywords. Now let's actually switch to right now. Let's take a look at where I'm ranking for on some of these keywords. So what I wanna do is I actually wanna check on these top 10 keywords. Where am I ranking now?    Bradley Sutton: So let me take this a wooden egg holder, for example, keyword and then let's look at Cerebro. What is going on right now for this keyword? All right, so here I just did a filter for a wooden egg holder in July, and look at this my organic rank is 25. So there's there's definite drop in sales. I went from organic rank two, to sponsored rank one, and then now it is sponsored rank five, organic rank 25. So there's a big fail. I need to kind of, you know, improve on what was the highest search volume keyword at the time Egg holder countertop. We already looked at that one. Another one here is a chicken egg holder, all right. So let's look at chicken egg holder and then go ahead and look up where I was ranking in last month for this chicken egg holder organic rank 53, sponsored rank nothing. In other words I wasn't sponsored at all. But back in January, I was organic rank seven, and sponsored rank five. So there's another kind of plus there, guys, where for whatever reason I let some keywords fall off and I'm not even advertising for them anymore.    Bradley Sutton: Now the interesting thing here is is back in January I was not really getting play for very specific keywords to my product. And when I say very specific, that would mean, like this is a specifically a stackable egg holder or a stackable egg tray or a multi-tier wooden egg tray. You know, those are very specific to what this functionality was. It's interesting because since my product was kind of like the first to this niche, people weren't really searching for those keywords because they didn't even know it existed. But now I bet, if we would look at it, you know, there's some other sellers probably getting some play for those keywords. That that I'm probably not right now, because we almost, like, created a niche. That's why there's so many different coffin shelves and things like that. We were the first to really, you know, go hard with that kind of product and now there's just a million coffin shelves. But anyways, as you can see there, even just comparing myself to myself, I took my foot off the gas off of some keywords for whatever reason, and that definitely, regardless of price, is probably playing a role in my drop in sales.    Bradley Sutton: Let's now take a look. You know, instead of comparing myself to myself, which is what we're doing in search, career performance, and cerebral, let's compare what's happening now myself, my product, compared to some of those competitors who have overtaken me in sales. Are they getting sales from keywords that maybe I don't even have in my listing? Let's hop in and let me show you how to find that. All right, so I'm here in the search results for stackable egg rack, and now what I want to do is or what you guys want to do, you know, I hope, if you're following along, do this in your own product. What you need to do is go to Amazon and go to the search results of, like your main keyword or main page. You can also do this inside of Helium 10.    Bradley Sutton: If you're, if you're tracking your competitors, I like doing it from Xray, just because it's a nice visual experience and the first product that you click on in Xray. Now again, I know this is kind of harder for you guys who are driving around or running around or riding a bicycle and trying to picture what I'm doing. Make sure to go to YouTube to watch the version of this episode to really get the full feel. But hopefully, I'm describing this, you know, decent enough for you. All right, so the first thing you want to do, since you're comparing your product versus your competitors, you go into Xray and you choose your product first. So I'm looking for Ghee's Chicken Coop here. It is right here.    Bradley Sutton: And then now you pick like four or five of who are the best sellers right now. And you know, sometimes I sort it by sales. This category sometimes trips out and, and you know people switch categories. So I'm actually going to sort it by BSR and let me pick the closest ones to my product that have the lowest BSR, the ones that have a better BSR than me, meaning that at least for the last few hours or today, they were selling better.    Bradley Sutton: And here's that number one product, kinglin. Here they're the ones I want A hot look at. This Kinglin product has sales of 666. You see, I knew there was something. There was something weird going on with this product why he could sell so much. You know, deal with the devil. I see how it goes, okay?    Bradley Sutton: Anyways, seriously speaking, though, let's go ahead and select him. We definitely want to know what keywords he's doing, and I'm only choosing the products that are very similar in function to my products, like here's a quail pigeon egg holder. You know, mine is not for quail pigeons, so I'm not going to pick that one. All right, there we go. I was able to pick a few products, and now we're just going to go ahead and run Cerebro.    Bradley Sutton: Now, the first thing that you want to do is you want to see if are there keywords that they're getting sales from that I am not even ranking for, let alone not on page one. For all right, let me show you how to do that. I have their products compared to mine. I'm going to say position rank that's my, my product zero, minimum, zero, maximum. All right, I'm going to go ahead and put a minimum search volume of 300. And then the next thing I'm going to do is I am going to do advanced rank filter minimum one. All right. Advanced rank filter number one, minimum one. That means I'm looking for a keyword that at least one of the these other competitors is ranking in the top 10 that I am not ranking for at all. And to do that, I go to advanced rank filter, number two, and I put minimum one, maximum 10. All right, there you go. I mean, as a goal, you want no keywords to come up here, and sure enough, there are no keywords that came up for mine, thank goodness, all right. So that means that hope you guys understood what I just did. I was checking are there any keywords that I am not ranked for at all but at least one of my competitors is in the top 10? The answer to that is no. You guys want that to be no as well for yourselves, all right. Step two All right, I know there's not one that I'm not ranking on, but what? Are there any keywords where I'm ranking like between like 15 and 306, but at least one of my competitors is ranked in the top 10.? And I would assume that there's a number of them. And sure enough, look at all these keywords here. All right, so wooden egg holder is one.    Bradley Sutton: Let's take a look at what's going on here. Wow, look at this. There are a couple competitors ranked for and ranked five, and yet my position is 25. So there's a keyword that potentially I can try and increase on my sponsored rank to get some, you know, to start competing with those other two products. Here's another keyword here. Look at this, this counter egg storage. You've got one competitor at position seven, another one in the first 20, but or two more in the top 20 organic positions. And me, where am I ranked? 91. There are a total of 50, 17, sorry, 17 keywords on this list or at least one of my competitors is most likely getting sales from because they're in the top 10 positions in the organic results. And yet I'm like anywhere from 25, and here's one keyword that's, I'm all the way at 220. So there still is some low-hanging fruit. So there's a lot more stuff I'm going to go into.    Bradley Sutton: I'm going to go look at my Adtomic. If you guys don't use Adtomic, you're not going to be able to do what I do, because I'm going to be able to go in and look at my history on what keywords I was crushing it on back in January and February and see what's going on with those keywords Now, like, did I accidentally pause it? Or did one of the healing 10 employees who keeps screwing with my account because they're trying to run test, accidentally archive something. The reason I say if you don't have Adtomic, you can't do that is the only way you would be able to look at that is if you were downloading your search term reports from Amazon during that time because Amazon only lets you see I think it's like two or three months worth of data, and that was January February. With Adtomic I can go back like two years, so I have no problem. So that's my next step.    Bradley Sutton: I'm going to do I already did, you know some listing optimization, but I'm also going to do some next level list optimization. Once I take a look at all these keywords and look at the keywords I'm not doing great in, I'm going to check in Listening Builder. Do I have them in phrase form? Or maybe that's why I'm not doing so great for it is because I'm just indexed for it, but I don't have the full phrase in there and that will help. That could help my relevancy. So I'm definitely going to optimize that.    Bradley Sutton: I told you I'm going to go into those images and I need to kind of like make people understand that they can buy extra racks, to kind of like stack it up. That's another thing I'm going to do. Another thing I'm probably going to do is I'm probably going to go to azrank.com and do some customer testing, like have some customers search for some of these keywords and then let them give me a report on what they think of my listing versus these other ones and which ones, like, would they pick first, second and third, and which one last and then, and then I might get some insights there from, like, real customers on. Is it really just the price that people are kind of tripping on? I'm going to go ahead and hop in and use Helium 10 Audience, which is powered by pick food.    Bradley Sutton: I'm going to run some split tests. You know, like I just told you that we changed the images right, but was that the right move? I'm going to? I think that the A plus content definitely was the right move because you know it helped our conversion rate, but that main image we actually didn't change. So I'm going to check. Did they take any more pictures that maybe I could split test on? I might not want to split test this on a live listing because you know it could hurt my conversion rate, but let me go ahead and run a Helium 10 audience so that I can, you know, pull 50 Amazon buyers and then see, see what they think.    Bradley Sutton: And then, like I said, for my next order, I got to get a price that's at least like 20% cheaper, if I can, from my factory, and I might even look into changing a little bit of the dimensions. Actually, matter of fact, you know what this is important. So let's go ahead and hop in here and see what we can do. Let me show you something cool, alright, so let's just go hop into my listing and let me show you how I can kind of like play around with the pricing here. Let's go ahead and run the profitability calculator once it comes up and let's see if I can like maybe shave a couple of inches off of this. What might happen? Let's take a look. Alright, so if I can get my manufacturing cost down to like $6, and still with a 10% ACoS, and if my price I want to put this at like $28 more or less, what would happen if I can shave just maybe an inch off of the length?    Bradley Sutton: So let's go 14.12. It was at 17% profit. That brings me to 18% profit, so not much. What about this width? Let's bring this down to seven. Wait a minute. Wow, did you guys just see that? I just took the other width or the height, from 7.28 inches. I just took off a quarter of an inch and it increased my margin by over 4%. That's kind of crazy. Let's try that again 7.28. Yeah, it was 18%, large standard size, but then I take it down to seven and it drops me under three pounds outbound shipping weight. So that might be an easier win to just shave off a quarter of an inch from the height and I get 4 percentage points back on my profit margins.    Bradley Sutton: Now, that is definitely doable. You see, you see guys, like, like how you just got to like, dive in there and start playing with this. You never know what might happen. I think it's because I was right on the cusp of that dimensional weight for three pounds and it put me at 2.99 pounds just by changing 0.28 of an inch. On one side of the product, I say 4 percentage points.    Bradley Sutton: So these are the kind of things that you guys need to do and at the end of the day, let's just say I do all of this stuff and I start losing money on PPC because I have to spend so much and I just can't, I can't compete, I can't stay profitable. Yeah, you got to be able to pull the plug. You shouldn't have complete emotional connections to your products, guys. You got to be able to pull the plug sometimes. But, anyways, these are the steps I want you guys to take.    Bradley Sutton: If you have a product that's been out for a couple of years and you're like man, can it be revitalized? Don't just give up without even trying these things. There are things that you can do to maybe get some traction back. So again, this is one of the Project X products. We're going to have some more Project X episodes coming out on some of the products you know and some of the launches of some brand-new projects. These are brand new products that we've been doing in our Project X that you guys haven't even heard about yet. So look forward to that in the next episode. I'll see you guys there.

I hope you and your people are well. It's been a helluva month, hasn't it? I'm glad to see the end of it. Like a Clint Eastwood movie, my August was good, bad and ugly. It's consisted of some serious physical and emotional work and in order to not hide in a hole, but face the work, I painted my toenails purple. It's not a color I'd normally pick, but the wild shade helped me to focus only on the present moment, not let my brain drift ahead. I wanted to be present and purple toes were my gentle reminder to do that.The good? We celebrated my mother's 80th birthday at a Seattle Mariners game. It was lovely and I don't think I've laughed as hard as I did while razzing my mom with my big brother Garth during the game. We all laughed. Mom said later that night, it'd been therapeutic. It was her first birthday without her partner of over four decades. After she boarded the plane for a baseball tour of the west coast, my priorities shifted to helping my youngest move across the country.  Part of the work I was doing is to help my youngest relocate across the country, and in the process earned my IKEA master builder's PhD. I wish that was a real thing, but it's not. What's very real are my emotions during this process. I've been an empty nester technically for two years but moving to a place I can't get to in a matter of two hours is different. There's been something about the process of moving out for good that has helped my youngest assess her growing up times. I dont' want to speak her story, but I've been doing the same and as she shares something I did that hurt her or caused her pain, we've worked through it. That's a helluva lot of crow that I've eaten, and a whole lot more forgiveness on her part. I've had a similar process with my older one, too. When past traumas were shared with me, it was my egoic self that made fists, fighting to remember my side, recollect my state of mind at the time, my justification of those actions or inactions. You can't see, but I'm shaking my head right now. I was pathetic. What a waste of energy.  Show Sources and Materials:How Forgiveness Rewires the Brain with Vishen Lakhiani: (audio) https://www.apa.org/news/podcasts/speaking-of-psychology/forgivenessCAT Scan Study of Forgivenesshttps://tricycle.org/magazine/power-forgiveness/https://www.health.harvard.edu/mind-and-mood/the-power-*********************************************************************Curious Cat is lacing up their hiking boots to explore the rumor riddled Cascade Mountain Range, a land of fire and ice. Sasquatch, UFOs, remote viewing, bottomless pits, unexplained missing persons, and more, if you have any supernatural experiences from CASCADIA, drop us an email at Curious_Cat_Podcast@icloud.com and YOU might be featured on a future episode! Look for CASCADIA episodes on your regular Curious Cat feed. Original art by @norasunnamedphotos find the artist on Instagram and look for their newest designs on Society6. Curious Cat is a proud member of the Ethereal Network. We endeavor to raise the vibration of the planet one positive post at a time!Curious Cat Crew on Socials:Curious Cat on TwitterCurious Cat on InstagramCurious Cat on TikTokArt Director: NorasUnnamedPhotos (on Insta)

Apple stock just lost $210B in value in just 2 days — Because China found an iPhone replacement.Ikea just confirmed that their loopy maze-like store layout is both loved and lucrative — And there's a psychological reason why.And SkinnyDipped just raised capital from a dozen celebs for its chocolate-covered snacks — Because they're doing nothing innovative (and that's exactly the point).Sponsor link: Instacart.com/TBOYDrinkag1.com/TBOYSundaysForDogs.com/TBOY$AAPL $TGT $GISSubscribe to our newsletter: tboypod.com/newsletterWant merch, a shoutout, or got TheBestFactYet? Go to: www.tboypod.comFollow The Best One Yet on Instagram, Twitter, and Tiktok: @tboypodAnd now watch us on YoutubeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how important they are and how different life would be without them. The Everyman is always within reach, always there for us. But this wasn't everyone's favorite result when taking the Archetypes quiz.Jesse Lazarus, Orchid Bertelsen, and Kris Gösser explain why their initial reaction to the Archetypes quiz result of “The Everyman” left them less than impressed and what they've come to think of themselves and brands in The Everyman category since then. Not Just Ordinary{00:04:18} “To find out that you are "ordinary," if you think about it in our society, it is frowned upon to be basic, but I think what it negates is the fact that there are some things that are so universally loved and useful that of course everybody gravitates towards it. It is the fabric on which communities are woven.” - Orchid{00:06:19} “The Everyman can relate in some respect to everyone in the most basic human sense of what it means to be human, the basic necessities that we need to live, but also the basic things that we need in order to start to become more of ourselves in order to flourish.” - Orchid{00:07:50} “Brands that want to scale, that want to have longevity, that want to address a large audience or a varying marketplace, the core of that build has to be from the largest applicable perspective, and that is going to be The Everyman concept. There's a time for trendiness, for innovation, for pushing the envelope, but at a certain point when you are proving to enough of a varied audience, that has to be one tool in the kit, not the only tool.” - Jesse{00:10:32} “I've actually started to now think even more aggressively than I was prior about who are the actual people behind the brands that are building these things. And I think Archetypes overall has been interesting and helpful in that way. I've actually started to see more businesses that I think are The Everyman.” - Kris{00:14:06} “Going to Safeway or the grocery store every week is essentially my weekly Everyman journey. And you can always depend on the prices. You can depend on the products, you can depend on them solving a need for you without ever really kind of grandstanding about it.” - Kris{00:15:40} “One, if your name is synonymous with the category, that's a good indicator of an Everyman brand. And second, anything that you have on subscription because you simply cannot live without.” - Orchid{00:17:23} “In the end, you couldn't do it only as an Everyman. You have to have a mix of all of those attitudes and approaches, and brands that can effectively inhabit a majority of those things I think are the most successful that are in the market.” - JesseAssociated Links: Learn more about Jesse Lazarus and KravetLearn more about Orchid Bertelsen and Common Thread CollectiveLearn more about Kris Gösser and ShipiumCheck out other Future Commerce podcastsSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world!Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

Wow!  Talk about a magic show!  Today's episode is all over the board, Folks.  Francis, Oko, and Michael play a sick game of Pin the Tail on the Donkey and I don't think they hit the target once.  Or do they?  Why is there still hype around the Harry Potter movies?  How do we get access to all the wonderful sabotage Chris Hanson was involved in from 'To Catch a Predator?'  Oko wants to drive an ice cream truck around when he retires.  Ikea meatballs are supposedly really good?  Is a kitchen sponge or garbage disposal smell worse?  Do you churn your ice cream?  And finally....downing Hershey's chocolate syrup straight from the bottle.  Best get your buns in here and listen to another rambunctious Burger show!  Love you.

Nory became a self-made millionaire by the time he was 30, flourishing in the Chicago Option Trading Pits.  In his words:  I had the Porsche, the 44mm Panerai, the 4000 square foot loft overlooking the Chicago skyline, a Master Craft docked in front of my Michigan lake house, investments, rental homes and an ego to match it all. Fast forward to 40; I'm living in New York, bankrupt, car repossessed, evicted from my apartment, selling all of my Herman Miller furniture,  watches, and my children's IKEA bunkbed - all while fighting for custody of my children." It was positive thinking that saved his life.  This is the story of his comeback.  “Things can go from so right to so wrong in an instant or a decade. My Story is about depression, love, hate, family, divorce and how I went from a suicidal millionaire to a happy broke guy clawing his way back." Until next time, love and good vibes.  Enter the Lionheart proudly supports the Overwatch Foundation: https://www.overwatchfoundationusa.org/ Podcast Website: https://enterthelionheart.com/ Check out the latest episode here: Apple Podcast: https://podcasts.apple.com/us/podcast/enter-the-lionheart/id1554904704 Spotify: https://open.spotify.com/show/4tD7VvMUvnOgChoNYShbcI

Deciding on a universal “Friendly” gesture to tell people to turn their lights on. Digital car signs. Robbie witnessed a crime! Mel is still waiting for her bean bag chair too. Is the Ninja Creami any good? Picky eaters. Robbie came back… Why? Pepper & Dylan Carnival announcement. Recruiting Mascots! “Should I be mad?” – Zipper Merge issues! Struggling with Ikea furniture. Robbie's a good dude. 

Amidst the new busy fall schedules, we're grateful Backseaters that you could make time for us today, because when it comes to a great podcast you gotta fit it in when you can. Laughing this  week? Stretching? Gotta fit it in when you can. We squeeze in some laughs about exposing your kids to the Zoo, Drunk Hecklers, IKEA furniture fails, Your first job in 20 years, Anxious and Angry sports parents, Bad parenting advice and much more! Enjoy the show! Watch the new comedy special, Runs in the Family Dustin Nickerson | Runs in the Family (Full Comedy Special) #newcomedy #standupcomedy : https://youtu.be/0Dybn3Atj9k Don't forget, you can now WATCH the show on YouTube for the full featured experience here: https://www.youtube.com/@DustinNickerson. Order Dustin's book: How to Be Married (To Melissa) today!” https://www.thomasn elson.com/p/how-to-be-married-to-melissa/ Check out our Patreon page! Head to https://www.patreon.com/DustinNickerson for exclusive bonus content and to help support the show. This Week's Sponsor: BARK TECHNOLOGIES >> Keep Your Kids Safe with Bark Technologies and the NEW Bark Phone. Use promo code DONTMAKEME at www.bark.us for your free 7 day trial and 15% OFF your LIFETIME subscription AND get $200 off first year when you port your child's number to a Bark Phone. Want to be a part of the show? Shoot us a message to dontmakemecomebackthere@gmail.com and get your very own horrible parenting/relationship advice. Don't Make Me Come Back There is edited & produced in partnership with Andy Lara at http://www.andylikeswords.com

In this episode we're sharing a message we were privileged to share during ARC Canada Conference 2023 entitled "Closing the Back Door." In this training session we shared some strategies on team and church growth, focusing on how we can send people into the right areas in our churches for their growth. Should we be like Walmart, or more like Ikea? -- New Church Hustle is a podcast designed to highlight the big faith and hard work behind every thriving church.

In your life with God, some assembly is required! Plus: The Top 10 Back-to-School saints, and the 6 Healthiest Beers. Cheers!     God and IKEA: Assembly Required (Genesis and Work): https://www.thecatholicthing.org/2023/09/04/the-book-of-genesis-and-labor-day/ Top 10 Saints for Back to School: https://www.churchpop.com/10-saints-every-student-needs-for-going-back-to-school/

In this week's Scale Your Sales podcast episode, my guest is Carole Mahoney, the author of Buyer First: Grow Your Business with Collaborative Selling. Carole is changing how the sales industry sees itself — and how buyers see it as well. She has been named as a top sales influencer by LinkedIn and Sales Hacker, and is also a sales coach for the Harvard Entrepreneurial MBA Program. In this episode, Carole discusses the concept of "buyer first" and how it can revolutionise the way we approach sales. Her recently launched her book, Buyer First: Grow Your Business with Collaborative Selling, is specifically tailored to business owners, founders, entrepreneurs, and salespeople who have tried various techniques but are not seeing the desired results. Drawing from a database of 2.3 million salespeople, Carol's book is grounded in extensive research and offers practical advice for success. She shares her insights on self-awareness, mindset shifts, and the importance of collaborative selling. Stay tuned as we delve into how her book can transform your sales approach and help you achieve unprecedented success.   Welcome to Scale Your Sales Podcasts, Carole Mahoney.   Timestamps:   03:33 — Selling yourself as a business owner is a whole different ballgame. 08:51 — First step is self-awareness, next is personalised strategy. 13:25 — Fear of rejection hinders progress.  16:00 — Accept, be curious, change, manage emotions, sell better. 18:37 — Mindset is contagious. Prioritise and document buyer's process to adapt and succeed. 20:53 — The IKEA effect and how it can impact your sales game. and more! https://carolemahoney.com/   https://www.unboundgrowth.com   https://www.instagram.com/carolemahoney/   https://twitter.com/icarolemahoney   https://www.facebook.com/carole.mahoney   https://www.linkedin.com/in/carolemah...   Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event https://janicebgordon.com       LinkedIn: https://www.linkedin.com/in/janice-b-gordon/  Twitter: https://twitter.com/JaniceBGordon       Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog https://scaleyoursales.co.uk/blog     Instagram: https://www.instagram.com/janicebgordon      Facebook: https://www.facebook.com/ScaleYourSal... 

------------------------------- 強化英語課程資訊 ------------------------------- 「社會人核心英語」有聲書課程連結：https://15minsengcafe.pse.is/554esm ------------------------------- 15Mins.Today 相關連結 ------------------------------- 歡迎針對這一集留言你的想法： 留言連結 官方網站：www.15mins.today 加入Clubhouse直播室：https://15minsengcafe.pse.is/46hm8k 訂閱YouTube頻道：https://15minsengcafe.pse.is/3rhuuy 主題投稿/意見回覆 : ask15mins@gmail.com 商業合作/贊助來信：15minstoday@gmail.com ------------------------------- 以下有參考文字稿～ 各播放器有不同字數限制，完整文稿可到官網搜尋 ------------------------------- 歡迎回到 Teacher's Lounge 幕後教師室第四集！暑假快結束啦，通勤學英語團隊也趁暑休的時候辦了一場謝師宴聚餐，今天就來跟大家分享一下當天的精采情況～ 當天一走進餐廳，我們就覺得和平時會造訪的店家很不同啊。首先John老師和阿鍵回顧了一下當天的菜色，兩人被新鮮切片的松露嚇到以為荷包不保，John老師接著談到了這一年來老師們的付出，從一開始的Gavin到Angel，然後是Patrick和Jemmy，每位老師在不同領域的專長都讓通勤家族收聽的內容更加豐富。Peddy和阿鍵的幕後支援則是讓整體運作更加順暢，同時我們也非常感謝各位通勤家族－家人們的支持。 接續著每位老師的部分，我們談到精選詞彙Vocab的片段，其實台灣在雙語化的路上已經隨處可見了，但大多數的情形我們還是只會去留意到中文部分，少數例外的情況似乎是品牌名稱！20年前的家樂福，我們不會念Carrefour，但今天的Costco, Ikea, Netflix我們則是不會去念好市多、宜家、網飛等等中文名稱。 其實通勤學英語每週的Vocab課程就是一種通過情境模擬和刻意練習，進而讓大家更深入理解單字應用的自然學習法。這集的最後John老師有分享一個轉述法，藉由將單字與情境聯繫起來，把它們內化成自己的一部分，從而加深記憶和理解。鼓勵大家多多練習，或是可以直接留言給通勤學英語，讓我們看看你對這集最有印象的是哪段故事喔！

Zach gets absolutely roasted and we go man on the street style To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

A guy in Nebraska jammed a 1000 pound cow into his car...what did you jam into your car?

Chris, Paulien en Wiek hebben een huurhuis gevonden. Maar dat is net verbouwd en wordt helemaal leeg opgeleverd. En dus bezorgd Ikea grote kartonnen dozen met bedden, matrassen en een kast. Die kartonnen dozen gebruikt Paulien dan weer om er handige dingen van te maken, zoals prullenbakjes en een wasmand. Tussendoor proberen ze een auto te kopen. Al het 'gedoe' zorgt er voor dat Chris droomt over de een Parijse oproer en de tweelingzoons van Thierry Baudet.Dit is het Instagram-account van Man met de microfoon.Wil je lid worden of een eenmalige donatie doen via petjeaf.com dan kan dat: hierEenmalig overmaken kan ook naar: NL37 INGB 0006 8785 94 van Stichting Man met de microfoon te Amsterdam.Wil je het boekje 'Hoe maak ik een podcast?' klik dan hierReacties: manmetdemicrofoon@gmail.comWil je adverteren, dan kun je een mailtje sturen naar: adverteren@dagennacht.nlZie het privacybeleid op https://art19.com/privacy en de privacyverklaring van Californië op https://art19.com/privacy#do-not-sell-my-info.

¿Has intentado armar un mueble sin ayuda?  Hoy, Pepe (@ppvaldes) y Rafa (@Rafarrufus) platicarán de nuevo sobre organización de espacios, la importancia de hacer limpieza y organización de nuestras casas una vez al año y el impacto emocional que tiene lo que en psicología se llama el “efecto IKEA”. Learn more about your ad choices. Visit megaphone.fm/adchoices

IKEA, the Swedish experiential furniture retail store, opened in downtown San Francisco this week. As high-end retailers like Nordstrom and Anthropologie make their exit out of the city and big box discount retailers like IKEA and Total Wine & More move in, could we be seeing the suburbanization of San Francisco? To get some answers, KCBS Radio's Mallory Somera sat down with Jim Wunderman, President and CEO of the Bay Area Council.

Take yourself back to August 2018.A Star is Born had just premiered in Venice. Ikea opened its first store in India. Donald Trump's lawyer Rudy Giuliani said “truth isn't truth”. And Pete Doherty took just 19 minutes and 30 seconds to eat an 8,000 calorie ‘Mega Breakfast' in a cafe in Margate. Naturally then, on the 5th anniversary of this momentous occasion as Toby Tarrant sat in to bring you The Chris Moyles Show on Radio X Podcast, we challenged him to eat said breakfast live on air for your enjoyment. Apologies to Misphonia sufferers in advance. To prepare for the challenge, Toby chatted to Professional Competitive Eater Leah Shutkever, Dalby Cafe owner Mark, and our very own health and safety expert Richard. But did Toby finish? Click play to find out! Spoiler alert, we did need to enlist the help of hypnotist Paul McKenna to aid Toby's recovery… As if that wasn't enough, Toby's very own dad Chris Tarrant called in to clear his name (and lay down the law) with ‘big boy' Tyson Fury who reckons they had a row in Gleneagles; and we also had:Producer Vin resigns over a missed custard joke.The brand new Spurs or Murs game.The worst U2 and Indian food puns you have ever heard.Enjoy!The Chris Moyles Show on Radio XWeekdays 6:30-10am

IKEA mini stores… Texas adjustable speed limits… Texas EV tax… Trump mug shot and weight… Writers strike still going… chewingthefat@theblaze.com CNN Max begins in a month… Amazon League of Their Own canceled… Halle Berry child support finalized… Who Died Today: Bray Wyatt 36 / Margaret Maggie Sweeney not dead, jailed at 37 / Kansas newspaper lady video releashed / Ron Cephas Jones 66… Game Show: What's The Lie? Contestant: Lacy Cashman Returning Champion Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's 8-24-23 Thursday show: Selena overslept and has Graham stressed, a listener asks a burning question for the meeting in the lady's room, Britney Spears is paying her soon to be ex-husbands very expensive apartment, PETA is not happy with Britney Spears's new purchase, a tiktok trend has animal advocates angry, Lizzo is suing her backup dancers that made claims against her, Jess debriefs 'The Ultimatum', an Ikea store comes to San Francisco, Scooter Braun and Justin Bieber have not talked in over a year, and so much more!

BOH executive editor Fred Nicolaus joins host Dennis Scully to discuss the biggest news in the design industry, including Ikea's latest moves, why homes are shrinking and what the latest TikTok drama says about online design culture. Later, retail columnist Warren Shoulberg shares his takeaways from the summer's biggest trade shows.LINKSWarren ShoulbergDennis ScullyBusiness of Home

This week's episode of Win The Hour, Win The Day Podcast is sponsored by Win The Hour, Win The Day's Signature Coaching Program the Winners Circle. Kris Ward who helps entrepreneurs to stop working so hard interviews, Holly Fisher. Craving for a brand that stands out?   In this riveting, we dived into the strategies of three iconic brands.   You'll get insights on:-How brands like Patagonia, Dove, and IKEA embody purpose-driven branding.-The importance of keeping your brand's core values amidst evolving market trends.-The connection between brand authenticity and customer loyalty. Prepare to rethink your branding strategies and uncover the secrets of successful brands.  Don't miss this chance to redefine your brand's potential! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast  You can find Holly Fisher at:Website: https://fisher-creative.com/Facebook: https://www.facebook.com/FisherCreativeMarketingInstagram: https://www.instagram.com/fishercreativemarketing/YouTube: https://www.youtube.com/channel/UC0eADoUXHXgICTV_QlW0HFA  Win The Hour Win The Dayhttps://www.winthehourwintheday.com