Media Sales Basics

Media Sales Basics

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Short briefings on the basics of media advertising sales. Excellent for those new to the business or for those who want to keep their skills sharp. Subscribe and download to your favorite MP3 player to listen to in the car, at the gym, or on the way to your next sales call! Sponsored by: AdMall.com…

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    • Sep 3, 2009 LATEST EPISODE
    • infrequent NEW EPISODES
    • 2m AVG DURATION
    • 17 EPISODES


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    Latest episodes from Media Sales Basics

    Find Yourself a Mentor

    Play Episode Listen Later Sep 3, 2009 2:23


    Let a mentor help you grow professionally. Here's how to find a good one.

    Advertise or Die

    Play Episode Listen Later Aug 18, 2009 3:17


    Let 3rd party research prove to your advertiser that they must 'Advertise or Die.'

    Don't Give Up

    Play Episode Listen Later Jul 16, 2009 2:25


    A cold-called prospect may need 5-7 contacts before you get the appointment. Don't give up too soon.

    Four ways an ad can go wrong

    Play Episode Listen Later Dec 18, 2008 2:14


    Do the Math!

    Play Episode Listen Later Sep 5, 2008 2:15


    Recession-proof Reasons To Advertise

    Play Episode Listen Later Jul 22, 2008 2:25


    Here are some of the most common objections you may hear when the economy slows and suggestions for how to counter them.

    What is Co-op?

    Play Episode Listen Later May 19, 2008 3:30


    Co-op advertising can be a boost to your commissions or a drain on your time. This podcast includes five key points to keep in mind when selling.

    Cause Marketing

    Play Episode Listen Later May 5, 2008 2:42


    Cause marketing tie-ins can be a great way to motivate non-traditional advertisers.

    Survey the Buyers Office

    Play Episode Listen Later Apr 21, 2008 2:10


    What's In It For Me?

    Play Episode Listen Later Mar 3, 2008 2:17


    Like most people, advertisers are more apt to buy if they understand what's in it for them.

    A Bad Day, Or Just A Bad Morning?

    Play Episode Listen Later Feb 18, 2008 2:18


    Just One More Call

    Play Episode Listen Later Feb 4, 2008 2:17


    Would you like to have 25 new accounts this year? One way is to simply make just one more sales call every day.

    Anniversary Means Opportunity

    Play Episode Listen Later Jan 21, 2008 2:18


    Knowing your advertiser's next major anniversary can create non-traditional new business opportunities.

    Re-Activating Old Accounts

    Play Episode Listen Later Dec 31, 2007 2:09


    Things You Wish You'd Said

    Play Episode Listen Later Dec 17, 2007 2:28


    How to remember that brilliant response (you thought of too late) for next time.

    Defeating the Voice Mail Delete

    Play Episode Listen Later Dec 3, 2007 2:35


    Tips on how to keep your voice mail messages from being deleted by the industry's top experts.

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