Podcasts about fail

 Why Most January Transformations Fail Success isn't losing weight; it's keeping it off for the rest of your life. (1:56) 5 Reasons Why Most January Transformations Fail 1. People set the wrong goal. (5:09) 2. People will start in an unsustainable way. (10:48) 3. No plan. (17:13) 4. They adopt a "diet." (19:03) 5. They don't focus on building strength first. (22:54) Related Links/Products Mentioned MAPS Transformation Diet Guide – Visit: www.mapstransformationdiet.com  Visit Troscriptions for the exclusive offer for Mind Pump listeners! **Promo code MINDPUMP for 10% off your first order. ** March Spring Sale: Symmetry ($187), Prime ($107), Advanced Training Techniques Guide ($47), all for $147! (Over 50% off!) Visit: www.mapsmarch.com  Mind Pump Store Mind Pump # 2220: How to Stay Consistent With Your Workouts Mind Pump # 2257: Why Hitting Fitness Goals is a Bad Idea Mind Pump # 2763: Eat as Much as You Want, but Don't Get Fat (JUST follow these 2 rules) Mind Pump # 2442: How Strong Should You Be? The Fastest Way to Get Bigger & Stronger at the Same Time Mind Pump Podcast – YouTube Mind Pump Free Resources People Mentioned Corinne Schmiedhauser (@mindpumpcorinne) Instagram  

In this one‑off special, Elizabeth sits down with author Rebecca Coxon to discuss family, fertility and the secrets that have shaped her life: after uploading her DNA to an ancestry site, Rebecca discovered that the man who raised her was not her biological father – a revelation that sent her on a remarkable search for the truth about her origins. Her memoir Inconceivable launches Elizabeth's new imprint, Big Day Books. Rebecca writes with clarity and compassion about being a donor‑conceived IVF triplet, later donating her own eggs and facing fertility treatment herself – a story of family secrets, shame, resilience and deep love. You don't need personal experience of IVF or DNA surprises to be moved by this conversation. Rebecca is thoughtful, emotionally perceptive and quietly courageous. She speaks about having her identity reshaped overnight, the coexistence of gratitude and grief, and the invisible threads that bind us across generations. This is a discussion about truth, belonging and the ethics and emotions of creating new life – and about redefining family not by biology alone, but through love, choice and understanding. A deeply honest, intimate and ultimately hopeful discussion – and a very special moment for How to Fail. ✨ IN THIS EPISODE: 00:00 Intro 01:15 Donor Conceived Truth 02:52 Test Results Moment 05:26 Endometriosis Reality 07:57 Choosing Egg Donation 08:36 US Donor Market 10:26 Recipient Letter Impact 13:58 Dating And Time Pressure 15:53 James And IVF Collapse 20:50 Meeting Donor Rodney 30:47 Pregnancy After Book

In this episode, we sit down with Ryan from Celtic: The Unrestricted View Podcast to chat about recent MLS Coaching failures in Europe. First Wilfried Nancy and now Eric Ramsay have joined a growing list of coaches who can't get it done in a short time in Europe. We discuss their times overseas, if they were cut too early and if MLS coaches will ever get another chance!Recorded on: 3/7/26#MLS #MLSCup #mlscupplayoffs #ATLUTD #atlantaunited #austinfc #charlottefc #forthecrown #cf97 #chicagofire #fccincinnati #fcc #allforcincy #coloradorapids #rapids96 #columbuscrew #crew96 #dcu #dcunited #fcdallas #dtid #houstondynamo #holditdown #sportingkc #skc #lagalaxy #losangeles #lafc #intermiami #intermiamicf #messi #lionelmessi #minnesotaunited #mnufc #legionofloons #cfmtl #cfmontreal #nashvillesc #everyonen #newenglandrevolution #nerevs #newyorkredbulls #rbny #NYCFC #newyorkcity #orlandocity #orlandocitysc #philadelphiaunion #DOOP #portlandtimbers #RCTID #RSL #realsaltlake #sanjoseearthquakes #quakes74 #seattlesounders #sounders #stlouiscity #STL #allforcity #TFCLive #torontofc #vancouverwhitecaps #VWFC #USL #uslchampionship #mlsseasonpass #AppleTV #USMNT #GoldCup #WorldCup #LeaguesCup 0:00 - Scarf of the Week3:00 - Nancy Fails at Celtic21:00 - Ramsay Fails at West Brom26:34 - Why Coaches Are FailingSend any emails with questions or comments to: thedppod@gmail.comFollow the Pod on Social Media! Website: https://thedppod.buzzsprout.com/Twitter: https://twitter.com/TheDPPod1Instagram: https://www.instagram.com/designated_players_podcast_/Facebook: https://www.facebook.com/TheDPPodTikTok: https://www.tiktok.com/@thedppodHave a thought, comment, question, or suggestion? Send us a message and let us know!Support the show

6. The Horror of the Firestorm The March 9–10 raid unleashes a catastrophic firestorm that devours 16 square miles of Tokyo. Survivors recount the horrors of hurricane-force winds and melting glass as traditional defenses fail. The raid creates an apocalyptic wasteland, overwhelming communal shelters and killing those trapped in the inferno. (15)1945 TOKYO AFTER THE B-29 FIREBOMBING

Qasar Younis is the co-founder and CEO of Applied Intuition, a $15 billion AI company that adds intelligence to cars, tractors, planes, submarines, and other vehicles—essentially, Tesla or Waymo without the hardware. He was previously COO of Y Combinator, started his career as an engineer at GM and Bosch, and was born on a farm in Pakistan.We discuss:1. Why the biggest AI revolution will play out in mining, farming, construction, and trucking over the next 5 to 10 years, not in software2. Why Qasar intentionally stayed under the radar for nearly a decade while building Applied Intuition, and why most founders shouldn't do that3. The truth about China's AI capabilities and why comparisons to American companies are fundamentally flawed4. The company values that drive Applied Intuition: speed above everything, laugh a lot, half the work is follow-up, never disappoint the customer5. The biggest lessons from Qasar's stint as YC's COO, including that the most successful companies show traction very early6. How reading old books is the best way to build taste—Brought to you by:Omni—AI analytics your customers can trustVanta—Automate compliance. Simplify security.Lovable—Build apps by simply chatting with AI—Episode transcript: https://www.lennysnewsletter.com/p/the-most-successful-ai-company-youve-never-heard-of—Archive of all Lenny's Podcast transcripts: https://www.dropbox.com/scl/fo/yxi4s2w998p1gvtpu4193/AMdNPR8AOw0lMklwtnC0TrQ?rlkey=j06x0nipoti519e0xgm23zsn9&st=ahz0fj11&dl=0—Where to find Qasar Younis:• X: https://x.com/qasar• LinkedIn: https://www.linkedin.com/in/qasar• Website: https://qy.co• Reading list: https://qy.co/books—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Qasar and Applied Intuition(04:01) The optimistic vision: How AI will create abundance(08:49) Why anxiety about AI comes from misunderstanding—and how to fight fear with knowledge(12:58) The market sell-off explained(16:31) Self-driving cars: Why 30,000 annual deaths prove we need autonomy now(20:22) The spectrum of physical AI(28:00) How AI is coming just in time(33:26) Why comparing Chinese AI companies to American AI companies is a category error(39:12) Why Qasar finally joined Twitter after staying silent for a decade(45:08) Why successful companies almost always show early signs of traction(50:40) Applied Intuition's core values(56:00) Why the company cleans its own office—and never spent a dollar of raised capital(58:50) Quasar's reading philosophy(01:06:14) How to operationalize listening to naysayers(01:12:53) The importance of decisiveness(01:14:55) Removing emotions from decisions(01:19:02) Why most Silicon Valley CEOs don't have great taste—and how to develop it—Referenced:• Applied Intuition: https://www.appliedintuition.com• Marc Andreessen: The real AI boom hasn't even started yet: https://www.lennysnewsletter.com/p/marc-andreessen-the-real-ai-boom• Elad Gil's website: https://eladgil.com• Bosch: https://www.bosch.com• Berkshire Hathaway: https://www.berkshirehathaway.com• Naval Ravikant on X: https://x.com/naval• Y Combinator: https://www.ycombinator.com• Waymo: https://waymo.com/• Tesla: https://www.tesla.com• DeepSeek: https://www.deepseek.com• Rivian: https://rivian.com• Crate & Barrel: https://www.crateandbarrel.com• OpenClaw: https://openclaw.ai• Sam Altman on X: https://x.com/sama• Peter Ludwig on LinkedIn: https://www.linkedin.com/in/peterwludwig• What Steve Jobs really meant when he said ‘Good artists copy; great artists steal': https://www.cnet.com/tech/tech-industry/what-steve-jobs-really-meant-when-he-said-good-artists-copy-great-artists-steal• 7 quotes on the power of reading from Charlie Munger: https://www.neil.blog/articles/7-quotes-power-reading-charlie-munger• Andreessen Horowitz: https://a16z.com• John Doerr on LinkedIn: https://www.linkedin.com/in/john-doerr-03248211• Gandhi's quote: https://www.azquotes.com/author/5308-Mahatma_Gandhi/tag/truth#google_vignette• Steve Ballmer on X: https://x.com/Steven_Ballmer• General Motors: https://www.gm.com—Recommended books:• House of Huawei: The Secret History of China's Most Powerful Company: https://www.amazon.com/House-Huawei-History-Powerful-Company/dp/0593544633• Maintenance: Of Everything, Part One: https://press.stripe.com/maintenance-part-one• The Autobiography of Malcolm X: As Told to Alex Haley: https://www.amazon.com/Autobiography-Malcolm-Told-Alex-Haley/dp/0345350685• High Output Management: https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884• The Emperor of All Maladies: A Biography of Cancer: https://www.amazon.com/Emperor-All-Maladies-Biography-Cancer/dp/1439170916• Made in America: https://www.amazon.com/Sam-Walton-Made-America/dp/0553562835• My American Journey: https://www.amazon.com/American-Journey-Autobiography-Colin-Powell/dp/0679432965• Guns, Germs, and Steel: The Fates of Human Societies: https://www.amazon.com/Guns-Germs-Steel-Fates-Societies/dp/0393317552• Collapse: How Societies Choose to Fail or Succeed: https://www.amazon.com/Collapse-Societies-Choose-Succeed-Revised/dp/0143117009• SPQR: A History of Ancient Rome: https://www.amazon.com/SPQR-History-Ancient-Mary-Beard/dp/0871404230• A World Appears: A Journey into Consciousness: https://www.amazon.com/World-Appears-Journey-into-Consciousness/dp/198488199X—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

In this episode, Mario tackles one of the biggest concerns new dropshippers face: the fear of failure. Dropshipping can be challenging, and many beginners make costly mistakes that slow their growth or cause their stores to fail early. In this episode, we break down the most common dropshipping mistakes that can hurt your eCommerce business—and more importantly, how to avoid or fix them before they become major problems. Whether you're just getting started or trying to improve an existing store, this episode will help you recognize pitfalls early and build a stronger foundation for long-term success.  What You'll Learn Common Dropshipping Mistakes The biggest errors new sellers make when launching their first store. Why Stores Fail Early The hidden issues that often lead to poor performance and lost revenue. How to Avoid Costly Pitfalls Practical ways to set up your store, product strategy, and operations more effectively. Fixing Problems in Existing Stores What to do if your current dropshipping store isn't performing as expected.  Why Listen? If you're worried about failing or unsure if you're making the right moves, this episode will help you understand the most common mistakes in dropshipping and how to avoid them—so you can build a more resilient and profitable eCommerce business. ⭐ Start Your

Wes and Natalie shared a variety of personal stories and experiences related to their magic shows, including technical difficulties, unexpected incidents, and humorous anecdotes. They discussed the challenges of performing magic at different venues, such as county fairs and resorts, and highlighted the importance of adaptability and quick thinking. Natalie introduced her new healthcare business and website, offering nutrition guidance for individuals on GLP-1 medications. The episode concluded with a discussion about the importance of perseverance and the value of learning from failures in both magic and personal life.wesiseli.comPatreon.com/wes_iseli

The critical qualities your horse needs before riding—beyond just standing still. Most horses become stiff and clunky because their bodies are tense and guarded — but what if the key to softness is more in the mind than the body?  In this eye-opening episode, Mark and Jenny reveal how a horse's mind shapes its body—and how you can influence both through simple, mindful groundwork, revealing how a horse's mindset directly influences its movement and softness. Discover how a seemingly stiff Brumby transformed from guarded to more graceful through gentle education and trust. Mark shares real-world examples of horses that change in body shape just by shifting their mental state — no magic, just understanding. We break down the critical link between mind and body, explaining why body work alone can't fix stiffness if the horse's mindset remains guarded or stressed. We also cover the critical skills a horse needs before it's truly safe for a beginner—showing that readiness isn't just about standing quietly or picking up feet, but about confidence, trust, and curiosity. Understanding when a horse is “shut down” versus physically injured can save you from costly mistakes. Train your horse successfully using Mark's detailed training videos: find out more

   Well, your humble host has a pretty good nose for stink when it comes to what liberal law enforcement officials DON'T tell the public.  Our 22 year old man that dropped 20 bombs in a trash can at the World War I Museum is..... yup... wanted by ICE.  Of course he is and of course they didn't want to say it.  This is like "oh, there's children in the hospital" after the shooting at the Chiefs parade.  Ya, those children were the gang member shooters.  It's bad in KC folks, this should be a huge story but you should mostly be concerned at all the important information they keep from us.    Kristi Noem is out at DHS and off to another job that will be announced Saturday.  We'll fill you in on her replacement and why the move was made.    I met Scott Jennings in KC on Thursday and he couldn't have been a nicer man.  He's becoming a huge media star and his number of offers must be off the charts right now.  And.... it seems likely he'll be joining us here on the podcast sometime soon!    Worlds of Fun has been sold, along with 6 other Six Flags parks, to a KC company.    The World Baseball Classic starts with a Shohei Ohtani grand slam.  The royals have a tv disaster on their hands almost as bad as their pitching Thursday night.  KU, MU and KSU know their conference tourney seeds according to USA Today.   The lawsuit against 1587 continues even as the judge denies an emergency request.  A college program's assistant coach is arrested for being a pimp.  Yes, a pimp.    And a music superstar gets popped for a DUI which is about the 20th thing this person has been in trouble for.

Jessica wants to get revenge on her brother Franklin for ruining a charity event while he was the MC! Follow us on socials! @themorningmess

Scalping is one of the fastest trading styles in the market—but is it actually profitable, or just a way for brokers to collect more commissions?In this episode, Akil Stokes breaks down what scalping really is, the psychological and technical skills required to do it successfully, and why most traders struggle with it. Before you try scalping the markets, make sure you hear this.

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Today, I'm joined by the insightful Courtney Van Bussum, a biomedical engineer and entrepreneur who has become a rising force in longevity science. Courtney shares how growing up in a family of healthcare innovators shaped her journey, and how she pivoted from startup life to tackling age-related challenges—especially when COVID brought her back to her roots and reignited her passion for cellular health. If you want to try Endotelio 1-MNA and save 10% click here and code NAT10 will be entered for you at checkout.    Episode Timestamps: Welcome and introduction to Longevity Podcast ... 00:00:00 Challenging beliefs about aging and cellular health ... 00:12:00 Deep dive into NAD+ biochemistry and cellular function ... 00:13:08 NAD+/NADH balance: Why both matter ... 00:15:24 Why NAD+ declines: Not just aging, but increased degradation ...00:18:26 The role of CD38 and NMNT enzymes in NAD metabolism ... 00:20:14 Controversy and confusion: NAD+ precursors (NR, NMN) and IVs ... 00:22:28 Methylation's hidden importance in NAD supplementation ... 00:30:55 Supplementing 1-MNA: Understanding dosages and applications ... 00:50:54 Assessing NAD+ status: Biomarkers and limitations of testing ... 00:53:01 Lifestyle ROI: Sleep, exercise, and circadian rhythm for NAD preservation ... 00:57:14 Ketones: Beyond performance, supporting cellular energy and longevity ... 01:06:03 Future of NAD science: Anticipating new insights and risks ... 01:11:45 Confidence and humility: Advice for navigating the longevity field ... 01:18:52   Our Amazing Sponsors: Qualia Creatine+ by Qualia Life – A clinically formulated blend of two highly bioavailable forms of creatine plus magnesium and electrolytes to support lean muscle, cellular energy, and brain health—especially for women over 40 who naturally produce less with age. Go to qualialife.com/nathalie and use code NATHALIE to save up to 50%, plus an additional 15% off.   Complete Liver Complex by LVLUP Health - supports your liver's natural detox pathways so your body can reset after the holidays without suffering. Go  to lvluphealth.com and use code NAT for 20% off. Gut Essentials Bundle by Just Thrive Health – This powerhouse duo pairs the only probiotic clinically proven to arrive 100% alive in your gut with science-backed Digestive Bitters to reduce bloat, curb cravings, and support better energy fast. Take the Just Thrive Feel Better Challenge and save 20% at justthrivehealth.com/NAT20 with code NAT20.   Nat's Links:  YouTube Channel Join My Membership Community Sign up for My Newsletter  Instagram  Dr. Bill Lawrence Episode

In this transformative episode, I break down why the popular 50/50 relationship model is actually setting you up for resentment and failure. Inspired by a conversation with my son about how my partner Joe plans our dates (including an incredible birthday trip to Charleston), I reveal the four types of people in relationships: Low Effort, Bare Minimum, true Partners, and Pleasers. If you've been attracting low-effort partners or find yourself constantly keeping score and feeling depleted, this episode will help you understand the patterns keeping you stuck. Whether you've been settling for bare minimum effort or giving everything and getting nothing back, this episode offers a roadmap for becoming the kind of partner who naturally attracts a 100/100 relationship.Ready to fast track your healing? Book a free call with me to find out if "The Get Over Divorce Collective" is perfect for you.⁠⁠Click here to book⁠#DivorceRecovery#ConfidenceAfterDivorce#MidlifeWomen#DatingAfterDivorce#OvercomingInsecurity

People don't fail under pressure. They reveal their level of self-leadership.“I almost reacted. Then I remembered: sovereignty is a choice.”Three kryptonites to human awakening, personal growth, and real leadership:• Validation loops• Not learning self-regulation• Unembodied intellectual leaders who lack integrationThe last one often looks like leaders who:– model epistemic laziness– amplify polarization– rely on tribal certainty– manipulate emotional charges– reinforce biases and divisive narrativesTogether with broader emotional immaturity, these patterns keep people stuck in non-leadership roles within themselves.And when people cannot lead themselves, they cannot lead others.You can see the impact inside organizations:Mediocrity becomes normalized.Work-life balance deteriorates.Employee morale drops.Why?Because the capacity to stay emotionally steady and mentally clear under activation is missing.Self-leaders choose differently.They build nervous system fluency.They train the pause.They respond consciously instead of reacting automatically.That inner work is decisive in how you show up everywhere:in leadership, in conflict, in business, and in life.If you practice journaling or reflective mindset work, I've created prompt-based PDFs and inner-growth micro-habit exercises designed to help build emotional steadiness and self-leadership.You can explore them in my Payhip store.✨ Start Here — Inner Growth Framework & BundlesExplore the complete Inner Growth ecosystem (awareness → resilience → embodied self-leadership):

▶️ Connect with Richard on LinkedIn: https://www.linkedin.com/in/richardatherton-firsthuman/   Why do the same painful patterns keep repeating in our lives, in love, work, and relationships?   In this episode of Being Human, Richard Atherton is joined by New York Times Best Selling Author Katherine Woodward Thomas. Katherine originated the concept of Conscious Uncoupling through her book of the same name. She's the author of the huge hit Calling in The One and has just released What's True About You.   Katherine shares how the stories we developed in childhood, which she calls “source fracture stories,” quietly shape our adult lives, relationships, and future possibilities. We think these are just “who we are,” but what if these are actually false stories developed way before we had the capacity to truly understand our lives?   We discuss: The real point of manifestation (it's not the result) When visiting the past is valuable and when it's not Who is really the toxic one in your relationship? What therapy gets wrong The path forward for a merging of therapy and coaching Links: Katherine's Website

Ben Ennis and Brent Gunning open trade deadline Friday by recapping the Maple Leafs' loss to the New York Rangers. The boys discuss how poor the group's effort looked, whether the team has tuned out the coach, and if Craig Berube's future behind the bench is in doubt. They also talk about Auston Matthews' 10-game goal-less drought and the Leafs' ongoing difficulty fitting Easton Cowan into the lineup. The conversation shifts to Toronto trading Nic Roy to Colorado and the first-round pick sent back in return, before reflecting on his time with the team. The guys also review notable trades from around the league, including the Capitals moving on from John Carlson. After the break, they turn to the Raptors' loss to the Minnesota Timberwolves. They question the direction of the team, the sustainability of their season, and what steps are needed to improve. They close the hour with opening thoughts on the World Baseball Classic. The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.

March 6, 2026 ~ Congressman John James R-10th District, Gubernatorial Candidate discusses the War Powers Act not passing the house and his parents bill of rights. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover why forced integration creates an adoption cliff in complex environments. This new audio series by Anthony J. Veltri provides actionable frameworks for technical leaders managing multi-sovereign systems without mandate authority. Anthony Veltri City: Plymouth Address: Address 75 Main St Website: https://anthonyveltri.com

In today's episode of Next Level University, hosts Kevin Palmieri and Alan Lazaros question the belief that success requires certainty. Many people wait for perfect clarity before they act. That mindset quietly caps growth. The next level demands something different. It requires the ability to move forward when the outcome is unclear and the pressure is real. As your tolerance for uncertainty grows, so does your capacity for leadership, progress, and long-term success.If you want to strengthen your mindset and build the resilience required to pursue bigger goals, this episode will shift how you think about discomfort and the unknown. Hit play and start developing the capacity most people never build._______________________Learn more about:Track the Work. Earn the Results. To know more about the "Next Level Fitness Accountability Group," reach out.Kevin: https://www.instagram.com/neverquitkid/Alan: https://www.instagram.com/alazaros88/Book Alan's Business Breakthrough Session. Your first 30-minute coaching call is FREE. Learn how to prioritize success and let your quality of life become the byproduct. - https://calendly.com/alanlazaros/30-minute-breakthrough-sessionWhere learning turns into action. Join “Next Level Book Club”  every Saturday:https://zoom.us/meeting/register/tJMkcuiupjIqE9QlkptiKDQykRtKyFB5Jbhc_______________________NLU is not just a podcast; it's a gateway to a wealth of resources designed to help you achieve your goals and dreams. From our Next Level Dreamliner to our Group Coaching, we offer a variety of tools and communities to support your personal development journey.For more information, check out our website and socials using the links below.

Welcome back to another episode of the unSeminary podcast. We're talking with Dr. Allen Holmes, Senior Pastor of Definition Church. Allen has served at Definition for 25 years, leading it from a congregation of 30 people to one of the fastest-growing churches in the country. But in this conversation, we don't start with strategy—we start with the soul. Allen shares how a personal marriage crisis early in ministry exposed deep character issues and launched him on a decades-long journey of spiritual formation that has shaped both his leadership and his church. Is it possible that the greatest lid on your ministry isn't your strategy—but your inner life? Allen challenges leaders to rethink success, crisis, and longevity through the lens of character formation. Pressure reveals who you really are. // Leadership rarely collapses because of incompetence—it collapses because pressure exposes unaddressed character issues. Early in seminary and marriage, Allen's wife told him she didn't love him and didn't want to remain in ministry. The crisis shattered his sense of calling and identity. Allen—by God's grace—was able to ask: What in me has produced this? That shift from defensiveness to humility marked the beginning of deep transformation. From gifted producer to formed leader. // Allen explains that many leaders are rewarded for production, not formation. A gifted communicator can build a crowd while remaining insecure, defensive, and relationally immature. You can be a great producer and a poor leader. True leadership requires learning to lead yourself. For Allen, that meant confronting independence, insecurity, and relational blind spots—issues rooted in his upbringing that were sabotaging both marriage and ministry. Prioritizing presence over performance. // The turning point in Allen's growth was deceptively simple: he began prioritizing his relationship with Jesus. Guided by a mentor, he learned to read Scripture for formation rather than information and to cultivate rhythms of prayer, worship, and dependence on the Holy Spirit. Ministry leaders face an occupational hazard—handling Scripture transactionally for sermons while neglecting personal communion with Christ. For Allen, consistent morning surrender became the foundation for long-term sustainability. Marriage as spiritual formation. // Allen describes marriage as God's primary classroom for sanctification. Drawing from the biblical metaphor of Christ and the Church, he explains how learning to live in the presence of his wife taught him how to live in the presence of God. Simple daily rhythms—morning prayer, consistent check-ins, shared meals, evening walks, praying together—have sustained their relationship for decades. Rather than competing with ministry, his marriage strengthens it. What God forms privately shapes what leaders produce publicly. Culture flows from character. // Over 25 years, Allen's commitment to personal formation has shaped Definition Church's culture. Every staff member has a “rule of life” and an intentional growth plan. Personal development is written into job descriptions as the number-one responsibility. Staff are given monthly retreat days to spend extended time alone with Jesus. Spiritual practices are embedded into the life of the church. Allen believes you reproduce who and what you are—so the greatest contribution a leader can make is becoming more like Christ. The power of staying. // Allen notes that lasting impact often requires long tenure. His senior leadership team has served together for decades, building trust and shared formation. In a skeptical culture, credibility grows through consistency. But longevity without formation is dangerous. The process prepares leaders for the purpose; bypassing the process risks collapse. Like Joseph's journey from entitlement to anointing in the Old Testament, leaders must pass through refining seasons before they can steward influence well. To learn more about Definition Church, explore their resources, and connect with Allen, visit definition.church. Thank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don't forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live! Thank You to This Episode’s Sponsor: Portable Church Your church is doing really well right now, and your leadership team is looking for solutions to keep momentum going! It could be time to start a new location. Maybe you have hesitated in the past few years, but you know it's time to step out in faith again and launch that next location. Portable Church has assembled a bundle of resources to help you leverage your growing momentum into a new location by sending a part of your congregation back to their neighborhood on Mission. This bundle of resources will give you a step-by-step plan to launch that new or next location, and a 5 minute readiness tool that will help you know your church is ready to do it! Click here to watch the free webinar “Launch a New Location in 150 Days or Less” and grab the bundle of resources for your church! Episode Transcript Rich Birch — Hey friends, welcome to the unSeminary podcast. So glad that you have decided to tune in. Today’s going to be a really good conversation. It’s one of those conversations that I think we all need to have, looked carefully at, think about ourselves, think about the teams we lead. I really do think it’s one of those make or break kind of conversations. And so you’ll be rewarded for tuning in today. Rich Birch — Excited to have Dr. Allen Holmes with us. He’s a senior pastor of a church called Definition Church. He’s been there since 2000, so a few years. They’re located in North Carolina and is one of the fastest growing churches in the country. They have a residency program as well that’s called to train and develop next generation of mission-minded ministry leaders. And believing that generosity is a privilege, Definition Church also partners with a number of other ministries, churches, and organizations to really serve their community. Dr. Allen, so glad you’re here. Thanks for being here today.Allen Holmes — Wow. Well, I’m so excited to be here, Rich, and appreciate the invitation.Rich Birch — Oh, this is going to be a fun conversation. Why don’t you kind of fill out the picture?Allen Holmes — Yeah.Rich Birch — Tell us a little bit about Definition. Kind of tell us the story. Give us a sense of the church.Allen Holmes — Well, my wife and I, we grew up down in Wilmington, which is on the coast of North Carolina. In 2000, we were finishing seminary and looking for a church, really looking for a city where we could plant our life and stay in one place kind of forever. And we were in a small town. Our first church was in a small town of about 1500. And Greensboro was one of the cities we visited, and there was a church here that had lost their pastor. They only had about 30 people.Allen Holmes — And the truth is that was safe and kind of gave us a a lot of freedom to make mistakes and learn and grow as leaders and as a man and a woman, as a married couple, as parents, you know, all the things without mistakes, really the pressure of a big church and a lot of expectations. And that was perfect for us. And and we fell in love with the city and it’s been 25 years now. It’s hard to believe that. And and but we love it here. Greensboro’s home now and and Definition’s been great to us.Rich Birch — So good. Well, I want to take advantage of the fact that you’ve been at your location, at your church for a number of years. When you look back over two and a half decades of ministry, and you know you’ve seen a lot of churches in your community, and then just even wider you know across the country, that sort of thing. Where have you seen leadership fall apart in churches? We’ll start with the negative to start.Allen Holmes — Yeah.Rich Birch — When’s it break down most often? Why does, you know, why do the wheels come off? Where have you seen that happen?Allen Holmes — You know, I think generally it’s just anything that creates pressure. So I think we have a tendency to train and prepare as leaders when there’s no pressure.Rich Birch — Right.Allen Holmes — And then all of a sudden we find ourselves in a situation where there’s a tremendous amount of pressure. And in those moments, it’s not what we know that matters, but who we are. Rich Birch — So true.Allen Holmes — It kind of gets it gets exposed. And this happened for me the first time I was in seminary. It was my second semester. My wife, Tina, and I had just gotten married. So we were five months into marriage. I was living my dream. I mean, seminary for, you know, somebody who wants to be a pastor is like Disney World, right? I mean, I’m in class every day studying the Bible, surrounded by all these people that love Jesus. I’ve got this vision for changing the world. I mean, it was just wonderful.Allen Holmes — And in month five, towards the end of that second semester, I came home and and my wife wasn’t doing well. I didn’t realize, you know, how bad it was. But that day I came home and she said, I don’t love you. Rich Birch — Wow.Allen Holmes — And I don’t want to be married. I will never be in the ministry. I'm going home.Rich Birch — Wow.Allen Holmes — And it’s like, all of a sudden, my whole world just began to fall apart. You know, at that stage of life, the only thing that really mattered to me was ministry. You know I had this call, this sense of calling. And my marriage.Allen Holmes — I really I grew up in a broken home, really didn’t have any family. And my wife and actually her family were family to me.Rich Birch — Right.Allen Holmes — And so in that moment, it felt like I was losing everything that mattered. Rich Birch — Wow. Allen Holmes — And I realized that despite all of my gifts and my zeal and my passion and my good intentions, beneath the surface, I had all of this on all of these unaddressed issues from my life story that were now coming to the surface and creating a mess in my marriage. And that crisis, that pressure exposed those things and created an opportunity for me to learn and grow. And by God’s grace, we dropped out of seminary, we moved back home. And I met Dr. Bennett, who became a mentor to me. He was a retired pastor.Allen Holmes — And I just started this journey of instead of being focused on just what I do and what I could produce, which is all I knew up until that moment, to really asking some deeper questions about who am I? And what’s driving all of this behavior and what’s creating this problem in my marriage? And how do I invite Christ to really do a deeper work in my heart and life and character? And and I’ve been on that journey now for almost 30 years.Rich Birch — Wow. That’s incredibly compelling. One of my mentors, he talks about how he burnt out early and he had kind of, you know, ended up on the side of the road and, you know, in a really bad spot in life. And he says, he looks back on that and says, wow, by by God’s grace, that happened. Allen Holmes — Right. Rich Birch — You know, and, and wow, that, you know, his whole, it changed the whole trajectory of you know his life and he made a whole bunch of changes. And he feels really, in a weird sort of way, thankful for for that, if even though you’re thankful, it feels like a weird emotion to have around such a crisis you know in you know in your life. Allen Holmes — Right.Rich Birch — Now, so many leaders, we’re so focused on the mission. We’re so focused on leading others. We’re so focused on pushing forward. We miss this stuff. There's there are these things bubbling under the surface. And and we haven’t had the grace of a wife who would raise her hand and say, hey, this enough is enough. Why do you think that gap is so common in ministry? Why is this just like a thing we see all the time?Allen Holmes — Well, I think to your point, in ministry, just like not just in ministry, but any organizational leadership, you’re rewarded and celebrated for what you produce. And the truth is that’s all most people can see. I mean, when my marriage blew up, if you would have gone around and interviewed my friends, my family, Tina’s family, my professors, if you would have asked anybody about me, they would have said, Allen's a rising star. He loves God. I mean, he he’s doing all the stuff. He’s checking all the boxes. This guy’s going to really be somebody one day.Allen Holmes — But what you couldn’t see is that beneath the surface, I didn’t know who I was. And I was insecure. I was defensive. I was independent. I really didn’t know how to do relationships well. I was insensitive.Allen Holmes — I didn’t have like a bad, ugly heart. I mean, I loved and cared about people. I just had all of these unaddressed, unfinished issues in my life. But my giftedness would allow me to produce despite that.Allen Holmes — You know, I think sometimes people um wonder why are leaders great at leading, but, you know, they struggle to lead themselves. I’m not sure that’s really a real thing. What leaders are good at doing is they’re great at producing. They’re not great at leading if they're not great at leading themselves. In other words, I can be a great producer and a bad leader.Rich Birch — Right. Right.Allen Holmes — I can be great on stage and draw a crowd and kind of be a slave-driving leader. And it might, from a numbers perspective and people that aren’t close, they look at it and think, wow, this is wildly successful. But the people on the inner circle know better, that the culture is unhealthy and and this person’s, you know, shallow or he’s a tyrant or whatever the, you know, whatever the case might be.Allen Holmes — There’s all kinds of ways to build a crowd in American culture today that have very little to do with Jesus. And we’ve seen that over and over and over again. So I think in order to be a great leader, you have to be able and willing to lead yourself.Rich Birch — So what did that process look like for you the kind of internal journey of trying to name what your wife had or or define maybe what your wife had named to really get clarity on that? Maybe unpack that step a little bit first before we get on to what changed. You know, how how did you, what did that look like? How, what kind of space did you have to create? What, what, did where did that, what did that part of the journey take you?Allen Holmes — Yeah, that’s a great question. You know, when I look back on all this, I’m, you know, I’m just so grateful for God’s grace because I didn’t even understand the process I was in. I mean, you know, I was just in it and trying to navigate it. But by God’s grace, I decided to ask the question, what in my character has produced this in my marriage. And what’s really shocking about that is all of my seminary buddies were saying, what is wrong with your wife? Rich Birch — Right.Allen Holmes — And I, by God’s grace, was saying, what’s wrong with me?I had enough humility to look at my wife and go, you know, I married this woman because she was so full of grace and kind and gentle, this beautiful soul, this beautiful person. So if she’s reacting this way, chances are she’s not the problem. You know, sometimes.Rich Birch — Wow. Wow.Allen Holmes — Something about our relationship is producing that. And actually, so what it was is, my wife grew up in this really great, healthy family, parent, two-parent home, siblings, people in her house all the time. Her mom cooked every night. I ate at their house five nights a week. I mean, it’s like their family became my family.Rich Birch — Right.Allen Holmes — Well, I grew up with none of that. I grew up with a single mom, basically all by myself, raising myself. And those two worlds just collided. So when we went seminary, I was doing school full-time and working full-time, and she was working full-time. And I thought, well, that was normal. That’s what I’d been doing for years and years. I’d worked my way through college. I’d been and on my own since I was 18.Allen Holmes — And so that seemed normal. But for Tina, it’s like she went from living in this beautiful community to being all by herself at seminary, and I’m not even there. Rich Birch — Right, right. Wow.Allen Holmes — And she’s and so she was relationally just dying, and I didn’t know how to be sensitive to that. You know, I wanted to just say, you know, get over it. Life’s hard…Rich Birch — Right.Allen Holmes — …which would not have worked. Rich Birch — Right. Yes. Allen Holmes — You know But I just had enough grace to begin asking, God, what are you trying to do in my heart? And and like you were saying earlier about your buddy, the thing I would say today, if I would have married a woman strong enough to tolerate that moment, I would have been I would have never survived in ministry because I would have been a driven, legalistic, judgmental, demanding kind of pastor that that really, I think, used the Bible to beat people up.Allen Holmes — And I mean, instead of being a man who really actually experienced, I guess, an inner this inner, deeper work and can invite people into something that is deeply spiritual and transformational and life-giving, you know, I would have just been this ugly, difficult pastor to be with. And so I’m so grateful. I mean, that that really began this journey that just changed and has literally touched everything about my life and ministry and our marriage today. I mean, it’s amazing.Rich Birch — Yeah. So what, what changed? What, how did you change your, you know, approach to making decisions, to dealing with the pressure, dealing with the pace? You know, obviously we were kind of at the point in the journey where you took a pause and made some changes, but eventually, you know, you ended up back on that path and back into ministry and have been leading and the ministry has been flourishing. So what were some of the, the kind of shifts that you made that were that, in hindsight seemed like that was, those were keystone decisions.Allen Holmes — Well, this sounds so silly to even say it, especially to Christian leaders, but I had to prioritize my relationship with Jesus.Rich Birch — Right, right.Allen Holmes — Well, there’s a good idea.Rich Birch — Right. Yeah, exactly. Write that down. What did he say? No but that’s true, though. Lean in on that because you know that there are…Allen Holmes — Yes.Rich Birch — Listen, we all know we go, we all go through seasons where that our relationship goes colder. Some of us, we, you know, we just, it’s been like years, decades since we feel like we’ve had a thriving relationship. So lean in on that.Allen Holmes — Well, you know, it’s interesting when I when we moved back to Wilmington and I started spending time with Dr. Bennett, he just he just pressed me on that all the time. Give your mornings to Jesus. Give your mornings to Jesus. And I just began learning how do I develop a meaningful time with Jesus every day? How do I read the Bible for formation instead of information.Rich Birch — That’s good.Allen Holmes — And how, you know, how do I worship for formation? How do I what is my relationship to the Holy Spirit and inviting him into those moments to help me see and to understand, to teach and to heal and to counsel me into healing, wholeness, growth, all those things.Allen Holmes — You know, how do I press into community? You know, I was so independent. And the truth is, I mean, 30 years later, I’m still working on this.Rich Birch — Right.Allen Holmes — I was so trained to be independent and I liked being independent. I wasn’t unhappy independent… Rich Birch — Right. Allen Holmes — …but independence allows you to hold on to your immaturity because nobody’s challenging it.Rich Birch — Nobody’s in your business.Allen Holmes — Nobody’s confronted. That’s right. And so I just began really developing that time with Jesus and just fell in love with spending time with Jesus. And again, that that changed everything. And again, as silly as that sounds, I’ve been in so many groups. It’s kind of shocking how often I’m with pastors and they just say, I just, I don’t have time to read my Bible.Rich Birch — Right.Allen Holmes — I don’t have time to worship. I can’t give 15 or 20 minutes in the mornings to the Lord. And it’s like, if that if that’s true, then something is just so out of order about our life and ministry. And we’ve not learned to juggle all of that. And because we’re not handling that well, so many pastors, they don’t finish in ministry. Rich Birch —Right.Allen Holmes — Ministry chews them up and spits them out. And so we have to make that the priority. So important. So important.Rich Birch — Yeah, I really appreciate that. I appreciate you leaning in on that. And this is an area where it’s an occupational hazard in what we’ve picked to do…Allen Holmes — Oh, yeah. That’s right.Rich Birch — …because our our job is to produce that in other people. And so we have to handle the scripture in in a way, you know, it’s like a part of what we do to produce the content we produce or whatever that is. And it can become very transactional if we don’t watch. And so I really appreciate you leaning in on that.Allen Holmes — That’s exactly right.Rich Birch — What about on the married side? What advice would you give? Again, you’ve, you’ve are happily married today and you know, all these years later.Allen Holmes — Yeah, that’s right.Rich Birch — And, what, what rhythms have you found that have worked well for you and your wife, for you to continue to lead and to lead, you know, at a high level. The reason why we’re talking is because you’re leading a fast-growing church.Allen Holmes — Yeah.Rich Birch — But, you know, you’re doing that and keeping your marriage. What are some of the rhythms that you, that you help coach other, maybe younger leaders to, to really instill on that side, to, to, to be, to be whole on that side?Allen Holmes — One of the things that was so helpful early on is recognizing that my marriage was God’s gift to me to learn, not just to grow and to mature as a man, but even to learn to walk with God.Allen Holmes — And one of the things you see in Scripture over and over and over again is the primary metaphor God uses to describe our relationship with Him as a husband and a wife, that we’re the bride of Christ.Allen Holmes — And what I found is that my marriage and my relationship with Jesus were running in parallel. So if I learned something with Tina, it strengthened my relationship with Jesus. And when I would learn something with Jesus, it would actually strengthen my relationship with Tina, that they were you know playing off of each other that way.Allen Holmes — And so as Tina and I started working on our marriage, I mean, it was it was as simple like even when I think about giving my mornings to God. When I wake up every day, the first thing I do is I roll over on my knees. I acknowledge Jesus, you are my king, king of my heart and life.Allen Holmes — I invite the Holy Spirit to fill me fresh for that day. And I probably pray there three to five minutes, and then I roll over on my back and put my hand on my sleeping wife. And I just take a minute and begin praying and and blessing my wife.Allen Holmes — And then I’ll get up and I’ll I’ll kind of have of usually a couple hours where I can just be in the Word, I can worship, I can be in so have silence and solitude and just allow God to minister to my soul. And then i don’t ever leave the house without giving my wife a kiss, telling her I love her, embracing her.Allen Holmes — During the day, I’m going to check in two or three times. How’s your day going? What’s going on with you? You know, if I’m driving somewhere or between meetings, you know, little quick touches. Rich Birch — That's good.Allen Holmes — When I get home, I’m going to walk in the house. The first thing I’m going do is I’m going to find Tina. We’re going to eat dinner together that night. At the end of the day, we’re going to maybe go on a walk that night. We may get in bed and just both be reading a book for a little bit. We might talk about our day or what’s going on with our kids or life.Allen Holmes — Before we go to bed, before we go to sleep, we’ll pray together. And again, I want to make sure that I’m affirming my love for… When I describe all of that to people and what I try to tell them is have a response. The Christian life is learning to live in the presence of God. And marriage is learning to live in the presence of your wife.Allen Holmes — And so I know throughout the day what’s going on in the heart of my wife and how to love and serve her well, even when I’m here at work. And as a Christian, I’ve got to learn how do I live in the presence of God and recognize he’s always with me. And I want to bring Jesus into every moment, every meeting, every decision. And versus I have devotional time and I leave God at home. And then I come to work and do my work.Allen Holmes — So that’s just one example. As I learned how to do that with Tina, I saw how to apply to my relationship with God and vice versa.Rich Birch — That's so good. Yeah, that’s so helpful. Let’s talk about how your internal life and your own growth and your own staying close to him, what impact has that had on the church, on your team, on the people you lead? How do you see those two, you know, working together?Allen Holmes — Yeah, that’s a great question. So part of it is you reproduce who and what you are. Rich Birch — True. Allen Holmes — So what we’re describing, and of course, I’ve got 25 years of this, and so that gives me a little bit of an advantage in that regard because this takes time to build. You know, it doesn’t happen overnight. But when this has been kind of the direction of your life for over 25 years, then it becomes the direction of the organization and the people that you lead. And so on our on our church staff and our church and the way we do ministry, the way our we you know our mission is all affected by what we’re talking about.Allen Holmes — And so our staff, that you know, they all have a rule of life. They all have a very intentional plan a plan for their spiritual and personal and leadership growth in their life. And and we work as a team to to facilitate that. In fact, in our job descriptions, their number one responsibility is their personal growth and development. And we tell them all the time, the greatest thing you can do for everyone in your life is to learn and grow as a leader. That’s the greatest contribution you can make. When you do that, you everybody comes up. you You bless everybody. So work harder on who you are than what you’re building.Allen Holmes — And so we just emphasize that. And and then we do little things like, you know, in our in our church culture, we once a month, they have a retreat day where they’re required to go and be alone with Jesus for a whole day. And they’re being paid to do it. Rich Birch — Right.Allen Holmes — It’s their, you know, it’s part of their job. We emphasize a spiritual practice every month, and we’re doing that in all of our groups, and we model that as a staff. Like in January, our spiritual practice is fasting, and we’re about to begin you know a season of prayer and fasting like a lot of churches do in January. And so that’s integrated into everything that we’re doing as a church and to our staff. They’re encouraged to do that, and so we’re just constantly making sure that they’re learning and growing. And then that begins to shape the culture your church. It shapes your ability to actually make disciples in your church. I mean, at the end of the day, if on a scale of 1 to 10, as a follower of Christ, if I’m a five, I can only lead three and fours… Rich Birch — Right. Allen Holmes — …and I can only attract twos.Rich Birch — Right.Allen Holmes — And then there’s nobody that I can help, right?Rich Birch — Right. Yes. Yes.Allen Holmes — Because I’m already at the bottom.Rich Birch — Right. Right. Yeah.Allen Holmes — But if I can be an eight and lead sixes and sevens and attract four and fives, then we can reach down and help the two and threes get up, you know. So my what God is doing in me, and that’s true for everybody on our team, is the greatest contribution they can make, and it brings everybody up. And so that’s just really worked into our culture.Rich Birch — Think at like from a diagnostic point of view. A church calls you up and they feel stuck organizationally. They feel like, man, things are just, they’re not going well. When you take a call like that, is your reflex to go towards, well, where are things with the with the leadership team internally?Rich Birch — Or you know do we start organizationally? Hey, let’s fix a couple of things. Help us talk think Help us think through um how do you handle that kind of conversation? Or how does this conversation inform a conversation like that when it comes your way?Allen Holmes — That’s a great question. I mean, generally my response will be, I’ll tell people really, if you need organizational, just kind of practical, how do I do it information, I just give them some resources, you know, so I’ll send them, go to the Grow Conference. They’re probably the best in the world at it. Rich Birch — Yeah, they're so good.Allen Holmes — They can tell you how to do these different things. But then I want to come back to the thing I think we can help you with is really the soul of your organization, which is a reflection of what God’s doing in you. So let’s talk about who you are as a leader, the way you live your life, the way you lead your staff, the culture that you’re building and creating. Because ultimately, if you get all these systems, but you don’t have culture, culture trumps systems every single time.Rich Birch — Right.Allen Holmes — And when you get the systems and the culture right, you begin, everybody’s attracted to that. In fact, I think maybe one of the big problems in Western culture, and this is hard to admit, but I think the church has to admit this, is that people, people are not going to church. Church attendance is on decline, but it’s not because people don’t want God. They’re just not convinced they can find him at church.Rich Birch — Right. Yeah, that’s so true. Yeah.Allen Holmes — I mean, they’re they’re spiritually hungry, but the cultures of our church, people come into that culture and what they kind of intuitively know is that this doesn’t feel healthy or spiritual. So you can create all the systems you want and send out flyers and do all kinds of things. But if people show up at your church and what they intuitively know is that this isn’t healthy and spiritual, you can’t grow your church. So you have to begin there.Allen Holmes —It’s also true if it is healthy and spiritual, even if your systems are a little suspect, people will tolerate a lot of a lot of that because they’re so spiritually hungry. And I think that’s more true than ever before.Rich Birch — Yeah, that’s very true. Yeah. Well, yeah, my good friend, Carey Nieuwhof, he says like, man, it would be so sad if people came to our churches and all they found was us, right? You know, at the end of the day, right? Like we were trying to point them to Jesus and as as kind of elementary as it sounds, but it’s just so true.Rich Birch — If there isn’t something happening there that’s bigger than just what they can get anywhere else, why would they come to us? Why would they engage in our churches? Yeah, that’s that’s…Allen Holmes — You know, we just came through Christmas, and and one of the things that I think Protestants miss is is when we think about Christmas, we think about Emmanuel, God with us. We think about the incarnation, God became flesh, and we think that’s something that happened 2,000 years ago. And the truth is, that’s supposed to be true of the church today. We are the body of Christ.Rich Birch — Yes.Allen Holmes — God in us. And when that’s true, people, when they show up at our churches or show up at our dinner table, they should experience Jesus when they’re with us because we’re becoming more and more like him.Rich Birch — Yes. Yeah, it’s good.Allen Holmes — And then our life gives validity to our message.Rich Birch — Well, one of the things I’m working on a book for for churches about breaking the 2,000 barrier. And one of the interesting stats that we’ve bumped into is that oftentimes the, when a church breaks the 2,000 barrier, the senior leader and often the senior leadership team have been there for going on two decades, 18 years, 19 years, 22 years. Like it’s just a really common pattern you see.Rich Birch — Now that’s not the perception. Our perception is like, oh, there’s like the just add water mega fast church that just explodes and it all happens. But that actually isn’t the normative pattern. the Normative pattern is it’s it takes a long time. You’ve been at your church for 25 years. Talk us through how longevity, how does that tie into this conversation? How does it tie into the impact you’re seeing, you know, at Definition? Talk us through that.Allen Holmes — Yeah. You know, it’s interesting when I, one of the other real key moments for me is I went back to do my doctorate of ministry degree at Gordon-Conwell in redemptive leadership. And so much of what we were studying is how God works in the crisis, in these pressure moments to, you know, expose the unfinished places in our character so that we can grow and become more like Jesus and therefore maximize our kingdom impact in the world.Allen Holmes — And one of my professors, Dr. Powers, he actually wrote a book called Redemptive Leadership. It’s a simple little book, but profound, where he describes leadership development in five stages. And stage one is is a skilled leader where you get a leadership role just based on your skill. So maybe the ability to preach. And so they call you to be the pastor. That’s how I became the pastor of my first church. I could preach. I hadn’t done anything else. But they let me be a pastor because I can preach.Allen Holmes — And then the second stage is a principal leader where you begin to understand why you do what you do. But the third stage, which is so important, is the character stage. And in order for a leader to go through the character stage, God always uses a crisis to bring him into that stage. But when he comes into that stage, he has a choice.Allen Holmes — In that stage, he can open his heart and allow God to do that deeper work, or he can go back and hide behind his skills and principle. And that’s what pastors do a lot of times. The reason you see this turnover every, you know, depending on what statistic you read, every two to four years, pastors are leaving churches is because they come into a church and they have this honeymoon season, and then all of a sudden there’s a crisis that exposes some things, and they start floating their resume and hiding behind their skill, rather than allowing God to deal with their character so that they can advance and become a transformative, redemptive leader. Rich Birch — That’s so good.Allen Holmes — So I think one of the things that’s been so true for us is we’ve just tried to say to people, when there’s a crisis, don’t panic, don’t run away, see it as an opportunity.Rich Birch — Right.Allen Holmes — In fact, I ended up doing my dissertation on the idea that if we could teach this model to leaders, that it would cause them to respond differently in the crisis. Instead of running from it, they would run to it and open their heart, and God could use that to really propel them into their redemptive future. And the research said that was true.Allen Holmes — And so we’ve tried to really work that in our culture to understand when something goes wrong, don’t run away and don’t hide.Rich Birch — Right.Allen Holmes — Let’s run into it and trust God to meet us there so that this thing, God works redemptively to use it for your benefit and to launch you into your future. And because that’s been our culture, people have stuck around. I mean, my lead team, Rick has been here 25 years. He’s actually here two Sundays longer than I’ve been here. Rich Birch — Love it.Allen Holmes — Eric’s been here 24 years. Jonathan’s been here 19 years. Steve’s been Chelsea’s been here almost this year will be 14 years. Steve’s been here 10 years. I mean, so they’ve just been here a long, long, long time, and that but that’s why, is that they’ve seen these moments and we’ve helped them to find God in it so that actually works for us instead of against us.Rich Birch — Yeah, that’s that’s great. I love that. You know, I think if more churches, if more leaders had the mindset, even as we led our people that like, hey, if they come to us and it feels like there’s a crisis brewing here, I do feel like our culture is so bent towards like, it’s not just them leaving, it’s us leaving them. It’s like, okay, time’s up, you’re done, like move on. We would never say it that way because we’re better Christians and we know, but but that’s the vibe we give people.Allen Holmes — Right.Rich Birch — And And I do think it’s been interesting as we’ve been looking really from a church growth point of view, this is a really sticky trend that we see that it’s like you, the key leaders have to be here for a long time. And it makes sense on lots of levels. Allen Holmes — Right. Rich Birch — This level, it makes sense. It makes sense on just like community influence. Like you you have to be around for a long time. People are super suspicious of the church and they’re not You know, they don’t come like that maybe 30 years ago, people trusted the church. Well, that’s just not true anymore. Allen Holmes — Right. Rich Birch — And so when you’re around for a long time that, you know, that makes a difference. And it’s hard to, it’s not like a really pithy bullet point because it’s like, well, just stick around. But it is, it’s critically important to the, you know, to the overall mix.Allen Holmes — Yeah, you know, that make that reminds me of a couple of things. One, one of the, think, things we have to be careful about today is I think we are doing such a good job of planting churches. We’re all for church planting. We just help the church in our city plant. We’re about to launch somebody out next year to plant under the church. I mean, that’s a fantastic thing, but we’ve gotten so good at it.Allen Holmes — If you’re a 30-year-old and you plant a church and you start with 500 on day one, it could be detrimental to your spiritual journey. And we just have to kind of recognize that.Rich Birch — Talk more about that. Why would that be?Allen Holmes — Well, like when I think about myself, when I came to Definition, we had about 30 people, and we did not average 100 for an entire year until my seventh year here.Rich Birch — Right. Right.Allen Holmes — Now, during those seven years, I thought it was the greatest church in America. I mean, we were having a good time, and we were basically a college ministry more than a church back then. When I came, we had an older congregation, but my first Sunday, 15 college students showed up.Rich Birch — Okay.Allen Holmes — And, of course, I was only 26, and so I naturally gravitated towards them. We kind of became this college ministry, and it wasn’t until several years later that they were old enough to get married and start having babies that we actually became a real church. And, uh, but during that time, the truth is God, I just believe God was in that because I was still so young and inexperienced and immature as a man and leader that the last thing I needed was any more success.Allen Holmes — It would have really, success can really blind you to your areas of, you know, where you need really need to grow. In fact, one of the things that you see in several places in Scripture, and one of the things that we tell our church all that time, that the Christian life is a lifelong, transformational journey with Christ. Rich Birch — Yep.Allen Holmes — And you see this in several places in Scripture. Let me give you a couple examples. You think about Joseph. I don’t if you’ve ever thought about this story, but I was preaching on it a couple of years ago, and I realized in this story, there are three times that Joseph has a coat. His first coat as a child is a coat of entitlement, and it needs to be ripped off.Rich Birch — Yes.Allen Holmes — His next coat was given by Pharaoh. It’s a coat of self-sufficiency. It needs to be ripped off, and Potiphar’s wife took it off. And then third, there’s a coat of anointing where he’s come through this crucible. He’s come through these seasons of pain and struggle and wrestling and and suffering that has produced this character. And now God can elevate him and give him almost unlimited power and authority without the threat of him abusing it.Allen Holmes — Well, without that process, God could never. If God puts any man in that position without that process, it destroys you. I mean, you you’re not prepared. You can’t handle that. You know, tell people all the time that one of the reasons God doesn’t just tell us our future, you know, people are always wanting to know, you know, what’s God going to do?Allen Holmes — And the truth is, if God told us what we were going to be doing in 10 years, we’d try to go there tomorrow. And the process prepares us for our purpose. You cannot bypass the process… Rich Birch — That’s good. Allen Holmes — …and still fulfill your purpose.Rich Birch — That’s so good.Allen Holmes — And so God works in that that challenge. I think about Psalm 23, and I think Psalm 23 describes three stages. First stage is that I’m this child. I’m very young and immature in my faith. And then I become this warrior. And then I eventually become friend. But I have to go through the valley of the shadow of death to get up that mountain in order to be a friend of God. Allen Holmes — And there’s no way to bypass that. it’s seeing you You see this over and over and over again in scripture. And it’s just part of our sanctification. It’s the way God works in our lives.Rich Birch — It’s so good.Allen Holmes — Now, one of the things that sometimes somebody might hear all this and they go, well, I know so-and-so. I’ll give you a great example, classic example of this. Chris Hodges is one of the most respected pastors in America.Rich Birch — Yeah, for sure.Allen Holmes — And he he has pastored one of the fastest growing churches in in America. But there is a reason he has been so fruitful. And the reason is before he ever became a pastor, he didn’t start that church until he was 40.Allen Holmes — And before becoming that pastor, he’d served under two of the best pastors and two of the strongest churches in America. So he was so much more mature than the average church planter when he started. And I’m 53, I don’t think I’m where Chris was at 40 when he started that church.Rich Birch — Right. Right.Allen Holmes — So that was a big advantage in why they’ve been able to be so consistently fruitful for such a long period of time. And we just have to recognize that. And again, that’s why it’s so important that we’re focused on what God is doing in us… Rich Birch — So good. Allen Holmes — …because over time, that’s what produces the best results. It’s just a mature man or woman of God.Rich Birch — Yeah, it’s so good. Love it. Well, Allen, thank you so much for today’s conversation. This has been a great, it’s been really rich conversation. There’s a lot more we could we could talk about, but I really appreciate you giving us the time today. As we wrap up today’s episode, what any kind of final words you’d give to a leader, as they’re thinking about reflecting on this kind of inner life, leading themselves, you know, trying to align who they are outside with who they are inside. Help us Help us with the kind of final word as we kind of wrap up today’s call.Allen Holmes — Yeah, you know, I was reading a book recently, and and this quote, I’ve just been meditating on it the last couple of weeks, and it the quote is, God loves us as we are, not as we should be, for none of us are as we should be.Rich Birch — It’s good. Oh wow that's good.Allen Holmes — And I say that just to say I think so many pastors are trying so hard like the older brother in the prodigal story. They’re trying so hard to work for God and to prove something. And I just think we got to begin with falling in love with him and trust he’s better at producing than we are. And if we just fall in love with Jesus and allow him to make us more like that father, his kids will come running home.Rich Birch — That’s so good.Allen Holmes — because they’re looking for fathers. They’re they’re looking for that place of grace and life and hope. And so that characterizes who we are in our soul. And people are just so attracted to that. So I would just say to all the pastors and leaders listening, God is crazy about you. You can’t do anything about that. You don’t have to earn it and none of us deserve it. And if we can learn to really receive that and fall in love with Jesus again, it just changes everything.Rich Birch — So good. Well, sir, I appreciate you being on today’s episode. If people want, if we want to send people online somewhere to track with you or with definition, where do we want to send them so they they could connect with you?Allen Holmes — Yeah, they can just Google Definition Church. And I do have a website. There’s not much on it yet. There’s probably not anything there that’s going to help them. But I need to do a better job of developing some content and getting it out there. But the best place to look would be just to go to our website. There are some resources there for churches.Rich Birch — That’s great.Allen Holmes — And of course, you know, we’d love to hear from them. And we really appreciate you just letting us, inviting us to be on the show today and to get to encourage leaders is such a such a privilege.Rich Birch — No, I appreciate you. I just want to honor you. You know, publicly. We reach out to churches like this, frankly, because you end up on the fastest growing church list. And we’re like, hey, what’s God using? And I love where this conversation went today. I think super helpful for people. So thanks so much, Allen. Appreciate being on today.Allen Holmes — Thanks, Rich. Have a great day.

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Jack sits down with Paul Calf (Salesforce Release Manager at Standard Life, and Gearset DevOps Leader for 2026) to talk through a decade-long Salesforce journey that took him from accidental admin to release manager. Paul gets candid about the failed audit that forced his team to get serious about governance, what it looked like to build a compliant release process from scratch, and why cherry-picking components in VS Code nearly broke him (and the team).The conversation goes beyond tooling. Paul opens up about the culture-first approach his team takes to collaboration, from daily standups to blameless post-mortems, and what happens when someone accidentally data loads the wrong file into prod. He also shares his take on evaluating DevOps tools, approval bottlenecks, and how his financial services org is treading carefully, but deliberately, into AI territory.About DevOps Diaries: Salesforce DevOps Advocate Jack McCurdy chats to members of the Salesforce community about their experience in the Salesforce ecosystem. Expect to hear and learn from inspirational stories of personal growth and business success, whilst discovering all the trials, tribulations, and joy that comes with delivering Salesforce for companies of all shapes and sizes. New episodes bi-weekly on YouTube as well as on your preferred podcast platform.Podcast produced and sponsored by Gearset. Learn more about Gearset: https://grst.co/4iCnas2About Gearset: Gearset is the leading Salesforce DevOps platform, with powerful solutions for metadata and CPQ deployments, CI/CD, automated testing, sandbox seeding and backups. It helps Salesforce teams apply DevOps best practices to their development and release process, so they can rapidly and securely deliver higher-quality projects. Get full access to all of Gearset's features for free with a 30-day trial: https://grst.co/4iKysKWChapters:00:00 – Intro & Meet Paul Calf02:00 – The Accidental Admin Origin Story03:44 – The Audit That Changed Everything05:28 – Building a Release Process from Scratch08:00 – From Change Sets to Gearset09:34 – Tackling Approval Bottlenecks12:43 – Breaking Down Silos & Building a Collaborative Culture15:42 – Blameless Culture & Owning Your Mistakes18:55 – Lessons from Building a DevOps Pipeline22:29 – Cherry Picking: A Horror Story25:40 – How to Evaluate DevOps Tooling28:11 – Continuous Improvement as a Mindset30:15 – Approaching AI in a Regulated Industry33:46 – Final Advice for Salesforce & DevOps Teams37:20 – Wrapping Up

Story 1: The Escaped Snake in Riviera BeachSetupLocation: Riviera Beach, Florida (near Palm Beach).Neighbors spot a large snake coiled near a front door and call 911.Neighborhood ReactionOne neighbor grabs a gun.Another grabs a shovel.Police arrive and carefully guide the snake into a recycling bin, weighing it down with a brick.TwistOfficials initially think it's a python (legal to kill in Florida).Experts confirm it's actually a red-tailed boa constrictor.Even Bigger TwistThe snake is a 20-year-old family pet named Pablo.It escaped while the owners rushed to the hospital because the wife went into labor.OutcomeBaby is born healthy.Snake safely recovered.Hosts discuss the nightmare scenario of opening the door to a giant snake.Personal Anecdote SegmentOne host shares a snake encounter on their screened porch.Their dog tried to chase two snakes (likely black racers).Comedic panic moment captured on audio.Story 2: The AI Phone System FailSetupWashington State Department of Licensing uses AI to streamline calls.The ProblemCallers press “2 for Spanish.”Instead of Spanish, the system speaks English with a Spanish accent.ExampleInstructions in English but with Spanish numbers:“Press uno, dos, tres.”Wait time: “tres minutes.”See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At that time, I was only, uh, I think 18. I graduated from high school, and I went straight down to become a freshman at what today is Vanguard University. It's in Costa Mesa, California. But through it all, that's what I just shared, that many of us, through our trials, tribulations, broken dreams, we've come to trust in Jesus more and more and more.

Toni Laites made history last year as the first American to win Love Island, but her journey to the villa was anything but ordinary. Discovered in Las Vegas working as a cabana girl by the show's creative director, Toni was persuaded to fly 6,000 miles to Mallorca. The rest, as they say, is history. But you don't need to be a Love Island superfan to love this episode. Toni is funny, emotionally intelligent and disarmingly honest. She opens up about living with the chronic illness Ulcerative Colitis, her pattern of choosing the wrong men in the past, working through anxious attachment and the hard-won strength it takes to forgive yourself. This is a conversation about resilience, self-awareness and what it really means to back yourself - even when the odds (and the public vote) are against you. ✨ IN THIS EPISODE: 03:18 Vegas Sales to Villa Casting 05:36 Saying Yes to Love Island 07:21 Life Inside the Villa 08:33 Votes, Outcasts and Forgiveness 10:57 The Big Three Friendship 14:18 Health Scare and Ulcerative Colitis 28:10 Tourist In London 28:43 Toxic Dating Patterns 32:22 Pressure On Her Relationship 34:57 Fame And Social Media 37:34 Family And Attachment 44:28 Self Criticism And Hate 49:44 Plan For The Future

The 100-day moving average has been the market's most critical support level since April 2025 — and this week, it's being tested again. After Monday's selloff on Middle East military escalation news, markets broke below the 100-DMA before quickly recovering above the 50- and 20-DMA. Tuesday opened ~2% below that key level, but buyers stepped in and pushed markets right back up to close AT the 100-DMA. Here's what most investors get wrong: when markets break a moving average, algorithmic trading programs and HFT systems are ALL watching the same level — and many are programmed to SELL at the 100-DMA. That's exactly what played out Tuesday. Don't panic-sell into that action. What to watch TODAY: ✅ If markets RECLAIM the 100-DMA → potential to re-enter the prior range ❌ If markets FAIL at the 100-DMA and turn lower → confirmed sell signal; time to reduce exposure and rebalance risk The bottom line: Don't make a move before today's close. Let the market tell you what it wants to do. Hosted by RIA Chief Investment Strategist, Lance Roberts, CIO Produced by Brent Clanton, Executive Producer --- Watch the Video version of this report on our YouTube channel: https://youtu.be/c7jD-q6_mY8 --- Get more info & commentary: https://realinvestmentadvice.com/insights/real-investment-daily/ --- Rate us on Google: https://bit.ly/4b9JtEo --- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN --- Subscribe to SimpleVisor : https://www.simplevisor.com/register-new --- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #PreMarket #StockMarket #MovingAverage #TechnicalAnalysis #MarketOutlook

Have you ever wondered if those expensive "stem cell" IVs are actually regenerating your body, or if they are just an overpriced, temporary anti-inflammatory boost? In this episode of Beauty Bytes, I am joined by Dr. Adeel Khan, a board-certified sports medicine physician and the CEO of Eterna Health, to expose the myths, marketing jargon, and hard truths of the regenerative medicine industry. I first heard Dr. Khan speak at the Anti-Aging World Congress in Japan, and his breakdown of what is actually happening at a cellular level completely shifted my perspective on longevity. We tackle the uncomfortable reality that the standard MSCs (Medicinal Signaling Cells) offered at most clinics aren't actually functioning as true stem cells—in fact, up to 99% of them get trapped in your lungs.

Most people think the food industry is about recipes. But great food fails every day. Not because it isn't good, but because of mindset and business mistakes hardly anyone talks about.In this episode, Omar Dominguez and I dive into what really makes or breaks food businesses, from restaurants to food trucks and beyond. We talk about why so many food entrepreneurs struggle, the warning signs most owners miss, and the mindset shifts that separate businesses that survive from those that quietly disappear.If you've ever thought about starting a food business, or if you're already in one and feeling stuck, this conversation will challenge what you think you know about success, passion, and growth.This episode isn't about hype or shortcuts. It's about real-world decisions, resilience, and aligning mindset with action so effort actually leads somewhere.Check out Omar here: www.TikTok.com/omardominguezgwww.omardominguezconsulting.comIf you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.htmlInterested in receiving Killer Subject Lines: How to Grab Subscribers' Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

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Most advertisers blame Facebook when their ads don't work. But what if the real problem isn't your targeting, your budget, or even your creative? In this episode, I break down the deeper issues that sometimes sabotage ad performance and explain why ads often just expose problems that were already there. If you've ever felt like you're "doing everything right" but still not seeing traction, this episode will give you a different lens to look through. Website: https://philgrahamdigital.com

With the podcast industry constantly growing, it's shocking to know that 90% of podcasts fail in the first year. Why is that? How do some podcasts make it to 100 plus episodes while others stop after episode 3? In today's episode, I'm breaking down five reasons why podcasts fail in the first year and how to make sure your podcast isn't part of that statistic. This episode is for you if you want to start a podcast for your business or if you already have one. In this episode, I'm giving you all the tea on:The difference between podcasts that continue for years and those that stop after 3 episodes5 reasons why podcasts fail in the first yearThings you can do to ensure your podcast doesn't failResources Mentioned in Today's Episode:Evergreen Marketing AcceleratorPodnews ArticleForbes ArticleRelated Episodes and Blog Posts:Episode 281: Future of Podcasting in 2026 - Do You Really Need Video to Build a Successful Podcast?Blog: 7 Things to Know Before Starting a Podcast for Your Business from a Podcast Host and Strategist Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode292/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

THE TRANSFORMATION WALLRandall Troutman, Winpak's, Chief Operational Excellence Officer leads a massive $1.1 billion transformation, tasked with turning 13 independent "kingdoms" into one efficient operating system.But there's a moment in every change effort where leaders mistake resistance for failure, and that's when teams stop following.Randall discovered that project success is never about the initial launch; it's about what you do when the "physics of people" takes over.We went deep into the "Valley of Despair" in this interview... ...that predictable, dangerous phase where the initial hype dies and the true energy requirement sets in.EVERY BIG project I've ever been part of hits make-or-break moment! It's the exact point where most leaders flame out, pack up, and say, "I knew it wouldn't work".In this episode, you'll discover:- How to recognize the "Valley" phase in real-time before it stalls your progress.- Why most change efforts quietly die exactly when they should be accelerating.- The framework for keeping thousands moving when fatigue and doubt peak.- The "Visual Roadmap" Randall used to make a global crisis actionable.If your initiative feels stalled, you aren't failing....you're just hitting THE WALL.It takes a courageous leader to admit they've lost momentum, but it takes a PRO to expect it and share the map to get out.Question: Ever had a big project lose momentum? What helped?-----Connect with the Host, #1 bestselling author Ben FanningSpeaking and Training inquiresSubscribe to my Youtube channelLinkedInInstagramTwitter

Send a textIn this episode of Spartan Leadership, Josh sits down with Kevin Hohe — leader, altruist, and self-described “brilliant failure” — to talk about what actually builds resilient leaders: public failure, ego management, risk tolerance, and the lost art of bringing people together.If you're a business owner or executive who feels the weight of responsibility and wants to grow without losing who you are, this conversation will challenge you.If you're ready to build alongside other serious leaders, learn more about Bridge Builder Mastermind here:

Today we've got the brilliant Elizabeth Day on Open Book, and let me tell you, her new novel One of Us is the book of the year — a razor-sharp, hilariously dark dive into the corruption of power, class warfare, and rich people behaving very, very badly. Elizabeth breaks it all down with the kind of insight that will make you rethink everything you thought you knew about who's really running the world — and why it's all falling apart. Elizabeth Day is the author of The Party and other books, as well as one of the most influential podcasters at work today. Her show, How to Fail, has become a go-to hitmaker, launching authors such as Meg Mason and Glennon Doyle onto the bestseller list in the UK. I predict that this is the novel of the year (yes, I know it's March), get your copy of One of Us here: https://amzn.to/4012yCs Listen to her brilliant podcast "How To Fail With Elizabeth Day here: https://pod.link/1407451189 Anthony Scaramucci is the founder and managing partner of SkyBridge, a global alternative investment firm, and founder and chairman of SALT, a global thought leadership forum and venture studio. Pre-order my next book, All the Wrong Moves: How Three Catastrophic Decisions Led to the Rise of Trump, out on the 17th of September in the UK and the 22nd of September in the US: ⁠https://linktr.ee/anthonyscaramucci Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ever wonder what separates a successful summit from one that flops? After analyzing dozens of summits that didn't go as planned, I found clear patterns in what makes them fail. In this episode, I'm breaking down the 4 main categories where summits go wrong: positioning, event design, speakers, and monetization. If you're planning a summit or had one that didn't perform like you hoped, this episode will show you what went wrong and how to fix it. For show notes, head to https://summithosthangout.com/317

Podcast Show Notes – Episode 270 | 03.03.2025 Episode Title: Jeremy Jensen & Sean Barnes     Episode summary introduction: Sean Barnes sits down with Jeremy Jensen, founder of Encore Search Partners, to talk about what it really takes to build a high-performing business and a high-performing life. They get into culture and why one toxic top performer can quietly poison an entire organization, the brutal 2015 oil crash that nearly shut Jeremy's doors, and the mindset shift that comes from living below your means. The conversation turns personal as Jeremy shares how he rebuilt himself after divorce and a health wake-up call, and why real confidence comes from integrity, not optics. Then they zoom out to the executive hiring market in 2026, where AI, systems integration, and cost pressure are changing what companies hire for, and why senior leaders can't rely on yesterday's resume to win tomorrow's seat.   Key Moments 00:01:13 - Jeremy's business scale and why culture became non-negotiable 00:02:42 - “If you're a pain in my ass… hit the road”: removing toxic talent 00:07:48 - Family vs sports team: how Jeremy thinks about performance and standards 00:10:17 - 2015 crisis: revenue drops to $0 and the decision to double down 00:15:36 - Scrambling for revenue, survival creativity, and the value of a safety net 00:20:10 - Sean on financial discipline creating personal freedom and backbone 00:26:05 - Jeremy: divorce, rebuild, and the 2022 wake-up call at 284 lbs 00:31:23 - “I worked on myself for three years”: what actually changed 00:37:14 - What Jeremy wanted changed every 5 years: rich, power, fame… then respect 00:45:24 - Why people don't invest in coaching: cost vs investment mindset 00:51:06 - Sean: the leap into entrepreneurship, rebrand to Wolf Executives, restarting lean 01:07:18 - Executive hiring now: longer processes, interview fatigue, and “free consulting” fear 01:11:57 - 2026 trend: systems integration, AI, outsourcing, and profitability pressure 01:18:29 - The hiring trap: hiring “big company” execs who can't scale the next phase 01:21:11 - Sean's framework: clarity, visibility, value for career transitions 01:22:33 - Jeremy's next chapter: growth plan and May 16, 2026 wedding in Warsaw   Key Takeaways Culture beats “star power.” One toxic high performer can cap the entire team's output. When they're gone, the rest of the organization often accelerates.   Your safety net buys you options and integrity. Living below your means doesn't just protect you in downturns, it gives you the freedom to stand your ground when it matters.   In 2026, executive value is shifting toward integration and productivity. Companies want leaders who can implement systems, leverage AI, and improve profitability. If you're not evolving, someone younger and more current is already in the lane.   Guest: Jeremy Jensen LinkedIn: https://www.linkedin.com/in/jeremyjenson/ Website: https://encoresearch.com/ Instagram: https://www.instagram.com/jeremyjenson/ YouTube: https://www.youtube.com/@encoresearchpartners   Host: Sean Barnes Website: https://www.wolfexecutives.com   https://www.seanbarnes.com   LinkedIn: https://www.linkedin.com/in/seanbarnes/ https://www.linkedin.com/company/wolfexecutives https://www.linkedin.com/company/thewayofthewolf/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7284600567593684993/   Twitter: https://x.com/seanbarnes https://x.com/wolfexecutives   Instagram: https://www.instagram.com/the_seanbarnes https://www.instagram.com/wolfexecutives   TikTok: https://www.tiktok.com/@the_seanbarnes   Facebook: https://www.facebook.com/theseanbarnes

How do you stay focused long enough to build a real freedom business in a world that rewards distraction? For that and more, follow us here and subscribe to our YouTube channel!In this first solo episode of Built Online, Cody McGuffie, husband, dad of three, and founder of EverBee, breaks down why most people do not fail for lack of intelligence, money, or skills, but because they stay distracted and keep restarting. He shares the story of a “busy but stuck” friend, the trap of digging ten shallow holes instead of one deep one, a powerful scripture about writing the vision and staying the course, and why the next five to ten years will be dominated by focused one person companies who use AI and simple systems instead of chasing every new idea.If you are ready to pick one mission and let compounding finally work for you, Cody also invites you to build on tools that support that focus. EverBee helps you research winning products, build your store, and market your brand in one platform, including EverBee Store, where you can launch your own site in minutes.------------RESOURCES:- Start with EverBee Store and build your own site: https://everbee.io- YouTube SEO and content tools we use: https://vidiq.com/builtonline------------

You've heard me say it over and over again: You have to let go of what is out of your control. But does that mean you just stop parenting? Are you just supposed to sit back and watch your teen or young adult fail and make mistakes?When you start stepping back from micromanaging, rescuing, and constantly stepping in, it often doesn't feel like relief. It feels like you're doing something wrong. You're not the only one feeling like this. Today's society reinforces helicopter parenting and letting that go can feel unnatural, confusing, and emotionally intense. That's why Seth and I unpack today why this shift feels so uncomfortable, what teens and young adults actually experience when parents pull back, and how to stay emotionally present while still holding boundaries. Letting go doesn't mean disappearing. It means learning how to support without rescuing, guide without controlling, and stay connected even when things are hard.In this episode on parenting without helicoptering, we discuss:Why letting go often makes parents feel like they're doing nothing;What teens and young adults experience when parents stop micromanaging and helicoptering;The difference between emotional support and rescuing;Why boundaries without follow-through break trust;How kids sometimes test connection by making it “all or nothing”;Why consequences can be powerful teachers (even when they're hard to watch);How to stay present and supportive without fixing everything;What it means to parent in the gray area instead of going black-and-white;And more!Looking for support?

It's just too cuteCheck out Tuesday's pick of Dave's Bad Jokes!

Brick walls, seasonal dishes, and a bottle of wine…Owen thought his first date with Maris on Petaluma Boulevard checked all the boxes. The conversation flowed and the vibe felt easy and elevated. He walked her toward the river feeling optimistic, but something changed after that.See omnystudio.com/listener for privacy information.

This week we're talking about the inevitable experience of failure and how to hone the skill of starting over. Setbacks can be crushing, but they only turn permanent if you quit. In this episode, we're sharing our own vulnerable failure stories and the things that have helped us to get back on our feet.   Thank you to this week's sponsor: Try their products and support our show by going to DrinkLMNT.com/ABeautifulMess   Mindset shifts: Sometimes you have to quit no one owes you anything   BOOK REPORT Emma: Uprooted By Naomi Novik Elsie: The Correspondent by Virginia Evans   You can support us by leaving us a couple of 5 star recipe reviews this week at abeautifulmess.com Have a topic idea for the podcast? Write in to us at podcast@abeautifulmess.com or leave us a voicemail at 417-893-0011.  

Ambition can be a powerful force: it propels us forward, sharpens our focus and pushes us to dream bigger. But it can also whisper that we are only as good as our latest achievement - and these two brilliant former How to Fail guests explore what it really means to live a driven life. Gillian Anderson reflects on her lifelong drive to prove herself, the guilt she feels when stepping back from work and the tension between motherhood and a demanding career. Munroe Bergdorf shares how rejection and gatekeeping in fashion shaped her ambition. Once treated as a token gesture, she has become a leading voice for representation, speaking openly about resilience, self‑worth and creating space for others to follow. An episode about striving and self‑belief – and about whether ambition truly supports us, or whether we end up chasing it at our own expense. Listen to Gillian's full episode of How to Fail here: swap.fm/l/7NyZMzkfVOpGyDtlB6k0 Listen to Munroe's full episode of How to Fail here: swap.fm/l/tu153m3gHYreWBZSrcY1

Send a textSeason Four of Self Reflection Podcast opens with a powerful, soul-stirring conversation that bridges ambition, authenticity, mental health, and legacy.Hosted by Lira Ndifon, this episode features celebrity fashion stylist and creative director Ariel Tinsey, founder of Black Thought Creative Agency. From her early days in Chicago to building a thriving career in Los Angeles, Ariel shares what it truly takes to manifest your vision, not just through positive thinking, but through relentless work, research, resilience, and integrity.But this conversation goes far beyond fashion.Together, Lira and Ariel unpack the deeper themes of:Self-belief versus self-doubtThe truth about manifestation (and the work behind it)Building authentic relationships rooted in integrityNavigating creative industries as a Black womanMentorship and passing the batonProtecting your peace in high-pressure environmentsMotherhood, vulnerability, and raising emotionally intelligent childrenThe courage to say “no”And why you must fail faster to find what's truly meant for youAriel speaks candidly about building her career before she even graduated fashion school, boldly printing “Fashion Stylist” on her business cards before the world validated her title. She reflects on grief, losing mentors, honoring rituals, maintaining boundaries, and creating space for self-regulation — lessons that deeply align with the Self Reflection Podcast's mission to prioritize mental and emotional well-being.This episode is a masterclass in confidence without ego, ambition without burnout, and healing without stagnation. Ariel reminds us that healing isn't about waiting until you're perfect, it's about integrating lessons while continuing to live boldly.As Lira always encourages: if you haven't prioritized your mental health this week, create a moment for self-reflection.Sit with this:Start. Just start. Fail faster. Protect your peace. And don't take it personal — it's business.If this episode resonates with you, follow Self Reflection Podcast, leave a rating, and share it with someone who needs encouragement to step into their next season.Support the showCall to Action: Engage with the Self-Reflection Podcast community! Like, follow, and subscribe on Spotify, Apple Podcasts, YouTube (Self-Reflection Podcast by Lira Ndifon), and all major podcast platforms. Share your insights and feedback—we value your contributions! Suggest topics you'd like us to explore. Your support amplifies our reach, sharing these vital messages of self-love and empowerment. Until our next conversation, prioritize self-care and embrace your journey. Grab your copy of "Awaken Your True Self" on Amazon. Until next time, be kind to yourself and keep reflecting.

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

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Veronique de Rugy reports that Americans shoulder 90% of tariff costs, which fail to reshore production, hurt low-income families, and cannot offset interest on massive national debt. 13.1936