Podcasts about Cause marketing

“Rainier Watch started as me shouting into the void about whether the mountain was out. Now, it's a brand in REI. Didn't see that coming.”David Lindahl started Rainier Watch as a simple Twitter account—just a guy posting updates on whether Mount Rainier was visible that day. No business plan, no grand vision. Just a love for the mountain.But then people started following. They started asking for stickers. And suddenly, David found himself running an e-commerce brand. What began as a hobby turned into a business selling apparel, getting into retail stores like REI, and building a loyal community of outdoor enthusiasts.This week, we follow David's journey—from side project to full-time business. How he scaled his Shopify store, navigated wholesale partnerships, and made every mistake possible before finally getting it right. Along the way, we look at what happens when an entrepreneur outgrows their own operation, the challenges of building a brand rooted in a specific place, and what it really takes to turn a passion into a sustainable business.Links

Against a backdrop of uncertainty, Jonathan Cleveland, founder of Cleveland Design and author of Designing for the Greater Good: The Best of Cause Marketing and Nonprofit Design, shares the key to his success, why he has no interest in retainer clients and how he's handling slashed funding for non profits. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

In this festive episode of Roofing Road Trips, host Heidi J. Ellsworth dives into the heartwarming world of cause marketing and its role in the roofing industry. Learn how businesses can spread holiday cheer while making a meaningful impact in their communities. Discover inspiring stories and practical tips on giving back, building connections, and creating a culture of generosity that lasts well beyond the holiday season. Don't miss this uplifting conversation that's perfect for the season of giving! Learn more at RoofersCoffeeShop.com 

Send us a textWhat if home care agencies could change the game in breast cancer awareness? Join us as we explore how these organizations are redefining cause marketing with creativity and purpose. Discover the strategies that go beyond traditional approaches, like pink ribbon care packages and community charity walks, to not only support vital breast cancer charities but also foster genuine community engagement. We'll uncover the power of social media in amplifying these initiatives, with campaigns that encourage followers to take part in awareness challenges, driving donations and deepening connections. By partnering with reputable nonprofits, home care services are not just enhancing their credibility but also making a meaningful impact that resonates with clients.In this episode, we also dissect the fascinating world of cause marketing, shedding light on its potential to drive significant change. From a professional's eye to a consumer's perspective, we'll reveal how aligning with meaningful causes can shape consumer behavior and elevate brand perception. Together, we'll unravel the complexities of this dynamic marketing strategy and its ability to forge deeper connections in the community. Learn how authenticity and transparency are not just buzzwords but essential elements in ensuring these efforts resonate and leave a lasting legacy. This is a conversation that promises to transform the way you think about marketing and its role in our world today.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valuable insights for medical practices. What's in This Episode: Understanding Cause Marketing: Learn what cause marketing is and how it can be a powerful tool for medical practices that want to build awareness and reach their community. Benefits of Cause Marketing: Explore the positive outcomes for your practice, including improved patient engagement, staff morale, and community reputation.Choosing the Right Cause: Gain insights on selecting a cause that aligns with your practice's values and mission, ensuring authenticity and resonance with your audience.Promotion and Engagement: Discover effective strategies to promote your cause's marketing efforts, engaging your internal team and the wider community.Sustainability: Learn how to create a long-term cause marketing program that delivers continuous benefits and reinforces your practice's commitment to social responsibility.

Lauren Reed-Williams has a passion for creating PR campaigns that not only drive business success but also make a meaningful difference in the community. In this episode, she discusses the significance and impact of cause marketing in today's business landscape.Lauren emphasizes that cause marketing should not be seen as an either-or alternative to traditional marketing tactics but rather as an additional layer that enhances the overall strategy. She highlights the importance of genuine passion and alignment with the cause, noting that authenticity is critical for the success of these campaigns. Lauren also provides a detailed checklist for evaluating potential cause marketing partners, covering key aspects such as online presence, cross-promotional opportunities, alignment of core values, and measurement of success. Key Takeaways Authenticity in cause marketing is crucial for its success; both the company and the cause should benefit. Effective cause marketing campaigns can be conducted by businesses of any size, from small local companies to large national brands.Measurement of cause marketing efforts should be as rigorous and detailed as traditional marketing campaigns, incorporating tangible and intangible metrics. About the Guest Lauren Reed is CEO and founder of REED, a full-service public relations and marketing agency in Nashville, TN. With over a decade of experience in the industry, her passion lies in the psychology of communications and marketing, with a particular interest in cause marketing. Under her leadership, Reed PR has developed innovative campaigns that resonate deeply within both the local community and broader markets.Lauren earned her Accreditation in Public Relations (APR) designation in 2010 and is a member of the Entrepreneurs' Organization, Women Presidents' Organization, former president of PRSA Nashville and recipient of the PRSA Nashville 2011 Mercury Award, which recognizes the top young PR professional in the Nashville market. Most recently, Lauren was named to the Nashville Business Journal's 40 Under 40 and its Most Admired CEO list in 2018, 2019, 2020 and 2021. REED PR was also named one of the Business Journal's Best Places to Work.Even with all of her awards and the tremendous work she has done, she still says one of her greatest professional accomplishments was creating REED PR's Be The Good program, which reserves a portion of the agency's revenue to provide travel grants to individuals who want to do volunteer or mission work at home or abroad.About the Host Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is

Cause Marketing is where A/E/C firms partner with non-profits to develop campaigns that do good things for the community, help the non-profit and their cause, and advance the brand and goodwill of the company investing in it. PSM Show cohost Frank Lippert talks to Jodi Sommers of Jodi Sommers Marketing and Megan Falkenstein of Sponsors, Inc. to learn more about what goes into doing great cause marketing—the kind of campaigns where everyone benefits and everyone wins.   Jodi Sommers, CPSM, Jodi Sommers Marketing Jodi Sommers spent the past twenty-five years providing her expertise to a diverse array of AEC firms. With a bachelor's degree in marketing from the University of Florida, she has dedicated her career to the art of marketing ever since. Jodi is a Certified Professional Services Marketer and a LEED Green Associate. She served as the President of the Southwest Oregon Chapter of the American Marketing Association and led a sustainable business organization in Eugene, Oregon for three years. In 2023, Jodi launched her consulting firm, Jodi Sommers Marketing, where she offers a comprehensive range of marketing services tailored to AEC firms. Her firm specializes in cause marketing, which integrates support for nonprofits with marketing and employee engagement goals. From strategic planning and project pursuits to client feedback surveys and cause marketing, Jodi is committed to helping her clients achieve success.   Megan Falkenstein, Sponsors, Inc. Megan Falkenstein, a native of Eugene, Oregon, has over a decade of experience as a professional fundraiser and communications director. She is deeply dedicated to her work, which has focused on creating unique visual brands and compelling donor-focused storytelling for social justice nonprofits. She has spent the last 5-years as the Development Director for Sponsors, Inc. A nonprofit whose mission is to provide wrap-around supportive services and housing to formerly incarcerated individuals in Lane County. In her free time, she enjoys walking her rambunctious rescue pup along the beautiful river bike path, seeing as much live music as possible, throwing killer parties, and volunteering year-round as the Oregon Country Fair Volunteer Crew Coordinator.   Music by RomanSenykMusic on Pixabay. www.pixabay.com 

I have yet to come across an independent restaurant owner that didn't open their restaurant to better serve their community. But things get tricky when we try to get granular. We all aspire to serve our communities but with tight margins and low profits, most of us struggle to fulfill our lofty goals around community impact. Enter Andrew Glantz of GiftAMeal. Andrew has built an ecosystem that helps restaurants earn more and market better while providing over 2 million meals to local food banks. Today we sit down to discuss how cause-marketing impacts local restaurants and the communities they serve. For more information on GiftAMeal, visit https://www.giftameal.com/. ____________________________________________________ Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

In this conversation, Cole and Brian Rodine discuss cause marketing from the perspective of a nonprofit organization. Brian is the Director of Marketing and Trailhead Program Manager at Friends of the Colorado Avalanche Information Center.  They explore the importance of aligning goals and values between nonprofits and brands and the challenges of navigating partnerships that maximize value for the non-profit and the brand.   Takeaways   Aligning goals and values is crucial for successful cause marketing partnerships between nonprofits and brands. The outdoor industry audience tends to be more discerning and values-driven, requiring genuine and meaningful cause marketing efforts. Communication and alignment within a brand's different departments are essential for effective cause marketing strategies. Authentic partnerships between brands and nonprofits require open communication and shared goals. Cross-pollination between brand and nonprofit audiences can amplify messages and reach a wider audience.   If you like what you're hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let's help everyone learn together. Have a topic or guest you'd like to hear on the show? Let us know here    This podcast is produced by Port Side Productions. We're a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. Check out our website for insights and how we've helped other marketers move the needle through our work.

"Faire really helps us connect and buy wholesale merchandise, and it's cheaper than trade shows."Discover how 'FAIRE really helps us connect and buy wholesale merchandise,' as Emily Grey of Flourish Market explains the transformative effects of integrating Faire with Shopify, a B2B platform for retailers to buy products for their shops.Emily offers key insights into pricing strategies and tackles common wholesale challenges. Learn how leveraging Faire can transform your retail business. Tune in for actionable advice on optimizing your e-commerce setup through Faire and Shopify.Show LinksFaireShopify Help Docs: Faire wholesale marketplaceWholesaling to Boutiques: The PodcastFlourish Marketemilygreyco.comSponsorsZipifyCleverificNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Meet Stacy. She's the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities

In today's crowded and competitive marketing landscape, many brands strive to break through the noise by creating memorable social media moments that bring their brand personality to life. In this episode of Clicks 2 Bricks, we take a look at Cricket Wireless' recent viral campaign with WWE, featuring the Cricket Chair Phone. What is a Chair Phone, you might ask? You'll have to keep listening to find out! To unveil the secrets behind this successful brand activation, we are joined by Vivian Acosta, Cricket's Director of Social Media. Tuning in, you'll gain valuable insight into Cricket's social media strategy, their unique collaborations with content creators through the Cricket Creator Network, and how the brand is leveraging AI to make marketing more streamlined and effective. Vivian also shares some stereotype-smashing advice for reaching Hispanic audiences, highlighting the importance of community investment. Don't miss this enlightening conversation that takes a deep dive into the power of collaboration, authentic engagement, and so much more![Update: Cricket's plans start at $15 per month, not $25 as mentioned in the episode]Key Points From This Episode:Some sporty fun facts about Vivian Acosta (that also make her a better leader)!The origin story of Cricket Wireless and how the brand has evolved since 1999.What Vivian's role as Head of Social Media at Cricket encompasses.Insight into Cricket's relationship with WWE and the unique Chair Phone campaign.Successes and challenges that accompany working with celebrities.How Cricket leverages the creator economy with the Cricket Creator Network.Unique benefits a wireless provider like Cricket has when working with content creators.Impressions, views, and other metrics that measure the success of the creator network.Ways that Cricket is using AI to make marketing more efficient and impactful.Vivian's 10-year journey with AT&T and how it has made her a better marketing leader.Curiosity, authenticity, and representation: top tips for reaching Hispanic audiences.Why it's important to acknowledge your blindspots and invite challenges.Links Mentioned in Today's Episode:Cricket WirelessCricket Chair PhoneCricket Wireless WWE PartnershipVivian Acosta on LinkedInVivian Acosta on InstagramVivian Acosta on TikTokVivian Acosta on X'Cricket Wireless x WWE present: CHAIR PHONE' Ep 52: Brand Purpose and Cause Marketing with Tony MokrySOCiClicks 2 Bricks Marketing Leaders Coffee Chat

Welcome back to the final episode in our 9️⃣Nonprofit Trends that Matter in 2024 Series. We're exploring how the world of philanthropy can be revolutionized through the power of media, Discover the secrets to making your nonprofit stand out by thinking like a media company

MANISHA KAPOO | CEO and Secretary General, Advertising Standards Council of India I VP, Executive Committee- International Council for Advertising Self-Regulation (ICAS)Manisha head the Advertising Standards Council of India. a self regulatory body that is committed to the cause of fairness and honesty in advertising. She also a part of the leadership team of International Council of Advertising Self-regulation (ICAS).Over the past 25 years, She helped companies establish and nurture brands through brand building, new product development, marketing strategy development as well as media strategies.She has worked with Corporates, NGOs, Foundations and International development organisations develop programs that work effectively for business while simultaneously creating social impact.Specialties: Self-regulation, Brand definition and strategy, CSR, Cause Marketing, Public Policy

Welcome to the Conscious Millionaire Show. The #1 conscious entrepreneur podcast for entrepreneurs and business leaders who want to perform at your highest level... to increase your Sales, Profits, and Your Impact on Humanity! Are You a Service-based business with revenues of $100,000 to $500,000? Want to exponentially grow your business in the next 12 months, watch this video now... "The 3 Powerful Secrets for Making Your First Million" Watch it now! Join Host, JV Crum III, JD, MBA, serial entrepreneur with successful exits, for each of his interview and solo podcasts. Now in 10th Season with 100 Million Listeners in 190 countries. Inc Magazine "Top 13 Business Podcasts" Like this Podcast? Get every episode free!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much!

Welcome to the Conscious Millionaire Show. The #1 conscious entrepreneur podcast for entrepreneurs and business leaders who want to perform at your highest level... to increase your Sales, Profits, and Your Impact on Humanity! Are You a Service-based business with revenues of $100,000 to $500,000? Want to exponentially grow your business in the next 12 months, watch this video now... "The 3 Powerful Secrets for Making Your First Million" Watch it now! Join Host, JV Crum III, JD, MBA, serial entrepreneur with successful exits, for each of his interview and solo podcasts. Now in 10th Season with 100 Million Listeners in 190 countries. Inc Magazine "Top 13 Business Podcasts" Like this Podcast? Get every episode free!  Subscribe in iTunes Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much!

In 2022, Macy's launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all.In support of youth empowerment, a guiding principle of this mission, Macy's launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime.In the first year of the partnership, Macy's raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA. In today's episode, I'm joined by Sam Di Scipio, Senior Director, Social Impact, Macy's, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership. In today's episode, we'll explore:The origins of this partnership and Macy's criteria for selecting a national cause marketing partnerHow the partners created a foundation they could build on year over yearHow the brand gracefully transitioned from one cause partner to anotherInsights into building consumer-facing campaignsHow to build an authentic, year-round partnership with youth voice, choice, and ownership at the centerHow the partners quickly embedded the partnership in both organizations, unlocking activation and integration opportunitiesThis episode is brought to you by Macy's, Inc.Links & NotesBig Brother Big Sister's WebsiteMacy's WebsiteMacy's NewsroomMacy's Celebrates the Holiday Season with BBBSElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:56) - Introducing Deborah Debarge and Sam DiScipio (04:30) - Mission Everyone (28:48) - Facilitating the Quick Integration of Complex Partnerships (44:30) - Youth Voices

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In April 2023, Meals on Wheels America made an exciting announcement – a commitment of over $2.5 million from The Home Depot Foundation to support the expansion of the Helping Homebound Heroes program. This remarkable initiative, which The Home Depot Foundation has been actively involved with since 2015, focuses on providing essential home repairs and modifications for aging veterans. With this boost in funding, Helping Homebound Heroes is set to double its impact, expanding from eight to 16 markets nationwide.In today's episode, EFG's Alli Murphy is joined by Kelly Trimyer, Vice President of Strategic Partnerships at Meals on Wheels America, and Sean Vissar, Manager of National Programs and Strategic Partnerships for The Home Depot Foundation.Now entering its ninth year, the Helping Homebound Heroes program has touched the lives of over 2,000 veterans and the Home Depot Foundation has contributed more than $11 million and countless volunteer hours. While the Meals on Wheels of America's community and geographic reach is large, the nonprofit has a modest staff of 50 and is working with a large corporate partner. How do they make it work, what makes the Home Depot Foundation renew YOY, and what role do pilots play? We'll cover all that and more.In today's episode, we'll explore:Insightful advice from Kelly and Sean on cultivating impactful partnershipsThe unique strengths and assets each partner brings to the tableHow they co-create and innovate various components of the programThe advantages of being a small nonprofit when it comes to fostering strong partnershipsAn overview of the Helping Homebound Heroes Program & who it servesHow to build the capacity of a nonprofit and not push partners beyond their limitsLinks & NotesHome Depot Foundation WebsiteHome Depot Foundation XHome Depot Foundation InstagramHome Depot Foundation FacebookMeals on Wheels America WebsiteMeals on Wheels America FacebookMeals on Wheels America InstagramMeals on Wheels America LinkedInMeals on Wheels America XElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:19) - Introducing Kelly Trimyer and Sean Vissar (04:22) - Helping Homebound Heroes (09:46) - Small But Mighty (12:32) - Co-Creation (16:29) - Storytelling (20:37) - Partnership Continuity (29:15) - Advice (36:58) - Learn More

As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream.Mattel is a long-time supporter of Save the Children's work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be equally heard and valued – and that no girl is held back based on her gender. The Barbie movie provided a unique opportunity to galvanize consumers around a movie that speaks to this vision.Unfortunately, many girls develop self-limiting beliefs and stop believing they can be anything as early as six years old. “Barbie” aimed to disrupt gender stereotypes in a way that was empowering, inclusive and inspiring.In today's episode, EFG's Alli Murphy is joined by Dan Peirce, Senior Managing Director of Corporate Partnerships at Save the Children, and Nancy Molenda, Executive Director of the Mattel Children's Foundation & Global Philanthropy at Mattel.In today's episode, we'll explore:Key opportunities for organizations that are partnering on content marketing in global markets – and the unique challenges those types of collaborations require to reach new and more diverse audiencesKey strategies & tactics for rolling out global cause marketing campaignsHow to differentiate philanthropic opportunities from other promotional partnershipsHow to work together to ensure campaign messaging supports the creative vision of the content it supportsWhat made Save the Children the right philanthropic partnerHow Dan & Nancy prioritize their wellbeingThis episode is brought to you by Save the Children.Links & NotesSave the Children's WebsiteDan Peirce's LinkedInMattel's WebsiteNancy Molenda's LinkedInElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:14) - Introducing Nancy and Dan (05:38) - The One Partner (09:06) - Advancing Business Goals (14:02) - Measuring Value Against Goals (19:34) - Worldwide Trust (29:31) - Lightning Round (37:03) - Learn More

Tom and Joe welcome Jeff Sofka of Playbook Health to discuss his role in communal and social responsibility. Jeff Sofka shares his involvement in throwback merchandise  with The NFL and the success of this retail space. He also discusses the brand Playbook Health and its importance of his company, and brands in sports. Finally, he talks about his company's role with Bobby Wagner and the Seattle Seahawks, and how that has been an incredible opportunity to learn more about individual health. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter'25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart),  Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28), Jessica Potter'25 and Felipe Velez'25​​ managing social media efforts.   Links: Website: https://www.playbookforhealth.com/  LinkedIn: https://www.linkedin.com/in/jeffsofka/

Candi Maciel, Director of Corporate Partnerships at Best Friends Animal Society, discusses how Best Friends Animal Society is leveraging corporate partnerships to further their mission-critical work. Listen to the full podcast now to gain insights into examples of successful partnership collaborations and Candi's recommendations for forming authentic partnerships.

Not knowing what you want to do is a relatively universal experience, but once you're actually experiencing it—it can feel pretty damn isolating.That's why I'm excited to introduce this week's guest, Charlie Clark, and he's living proof that it's totally okay, or better yet, even a good thing to spend some time grappling with that question. Because it's only then that you might unexpectedly come across a career path that you never would've thought of, or in his case, even knew existed… Charlie has since figured out what he wants to do, and it's building strategy for how purpose-driven companies approach giving. Tune in as we explore Cotopaxi's partner-forward approach, why community-sourced solutions create lasting change, and so much more.Note: this episode was recorded in November of 2022, since then, Charlie's title has changed to Director of Giving and Impact.

At many nonprofits, corporate partnerships and peer-to-peer (P2P) fundraising programs live on separate teams with different goals and often competing priorities. But there's a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, but it can also be a great way to deepen relationships with existing corporate partners through employee engagement. Similarly, adding a cause marketing campaign or other social impact initiative can amplify a P2P sponsor's impact.At their core, corporate social impact campaigns and P2P programs empower champions to ask for donations, volunteer and build awareness on behalf of the nonprofit. Plus, when you leverage the two initiatives in tandem, a true win-win-win partnership can be created for all involved.In this episode, EFG's Alli Murphy and the Peer-to-Peer Professional Forum's Marcie Maxwell are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick's Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The trio discusses how St. Baldrick's signature P2P head-shaving events led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists.In today's episode, we'll explore:How peer-to-peer fundraising can serve as a platform for employee engagementWhat it takes to create & sustain a mutually beneficial partnershipThe importance of listening and trust in a nonprofit-corporate partnershipHow Robyn and Amanda built a strong relationship and how they work together to grow their organizationsElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:04) - Welcome to Engage for Good (00:58) - Worlds Collide! Corporate Social Impact + P2P (02:26) - Introdicing Amanda Palm and Robynand Kent (07:32) - Shaving for Purpose (11:14) - The Right Fit Partner (15:46) - Sustaining through the Pandemic (20:22) - The Partnership Grows (22:55) - Questions of Labor and Retention (31:36) - Trust & Tips (38:42) - Learn More

Nearly half of Family Dollar stores are within 10 miles of a Boys & Girls Club and almost 80% are within 25 miles.In today's episode, EFG's Alli Murphy is joined by Chad Hartman, National Vice President of Corporate Partnerships & Engagement at Boys & Girls Clubs of America. Together, they explore the growth and impact of the organization's partnership with Family Dollar, a collaboration that has evolved since 2014.In 2022, the partners began exploring how to build a more strategic partnership that wouldElevate awareness and impact of Family Dollar's and BGCA's partnership among customers, vendors, employees and associatesSupport a specific program area while weaving a compelling impact narrative at both national and local levels.Provide a platform for vendor partners under Family Dollar's guidance, thereby increasing charitable contributions to BGCACreate an emotional and cultural connection between shoppers and the Family Dollar brandThe episode encompasses various topics, including BGCA's transformative Summit for America's Youth, Family Dollar's customer research, the art of leveraging partnerships internally and externally, and the importance of impactful stories that resonate at the local and national level.In today's episode, we'll explore:An overview of Family Dollar and BGCA's nine-year partnershipHow shopper research conducted by Family Dollar led to the youth advocacy platform and how these findings shaped the partner's goals and programsBest practices and strategies for engaging employees, customers and vendorsChad's three pieces of advice for building partnershipsThis episode is brought to you by Boys & Girls Clubs of AmericaLinks & NotesBoy's & Girl's Clubs of America WebsiteChad Hartman LinkedInElevate Your Social ImpactSave the date for our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:14) - Introducing Chad Hartman (03:32) - The Perfect Partner Fit (06:14) - The 2023 Summit for America's Youth (09:37) - The Family Dollar Research (11:03) - The Vendor Ecosystem (12:22) - Transformation vs Transaction (14:27) - Tactics and Strategies (16:40) - Next Steps (17:59) - Advice for Smart Partnerships (21:21) - Learn More

Dunkin' and the Dunkin' Joy in Childhood Foundation teamed up for the first-ever Dunkin' Ice Coffee Day on May 25, 2022. During this remarkable event, participating Dunkin' locations nationwide donated $1 from every iced coffee sold to the Foundation, resulting in an impressive total of $1.8 million raised. These funds were directed to local children's hospitals.The campaign aimed to raise $1.5 million through a strategic blend of national and hyper-local marketing efforts, grant funding and volunteer programs. To achieve this goal, Dunkin' collaborated with national and local media outlets, distributed press materials to local children's hospitals, utilized Dunkin's mobile sampling vehicles, distributed gift cards and seamlessly integrated digital strategies during sporting events to maximize engagement. The results were remarkable, with Dunkin's iced coffee sales experiencing a 10% increase on May 25 and stores seeing a sales volume rise of 4%. Moreover, the campaign surpassed its fundraising target by an impressive $300,000.One of the key reasons this initiative was impactful is because it allowed Dunkin's charitable footprint to mirror its restaurant footprint, helping kids in the communities where Dunkin' serves its guests. In today's episode, host Alli Murphy is joined by April McGonnigal, Director of the Dunkin' Joy in Childhood Foundation, and Molly Rhea, President & Founder of For Momentum. Together, they dive into the inspiring collaboration between Dunkin' and its Foundation and spill the beans about the incredible success of the first-ever Ice Coffee Day - which took home the 2023 Best of the Best Halo Award.In today's episode, we'll explore:The essential ingredients that make for a “best-in-class” campaignHow Dunkin' rallied franchisee support (which took some time)How to leverage authentic mission and brand alignment for impactful campaignsApril's advice for developing successful corporate social impact campaignsThe campaign's impressive marketing reach and why it was crucial for successWhat's brewing for future Ice Coffee DaysThis episode is brought to you by For Momentum.Links & NotesDunkin' Joy in Childhood Foundation WebsiteDunkin' LinkedInDunkin' Joy in Childhood Foundation  InstagramFor Momentum WebsiteFor Momentum ResourcesFor Momentum LinkedInFor Momentum InstagramElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (03:12) - A moment with Mollye Rhea (05:12) - About the BOTB Award (08:10) - What Makes a Best-in-Class Initiative? (11:22) - What Made Dunkin' Stand Out? (14:28) - Evolution of the Field (18:31) - Introducing April McGonnigal (19:50) - Initiative Overview (20:30) - Franchisees & Hospital Partners (26:49) - The Marketing Lens (28:18) - The 2023 Iced Coffee Day Results (29:36) - What's Next for Dunkin'?

Daniel Stoppel, Chief Executive Officer at Jewlr, discusses how Jewlr is integrating social impact into their products, mission, and marketing messaging. Listen to the full podcast now to gain insights into Jewlr's origin story, their commitment to social causes, and the challenges and opportunities of incorporating social impact into the retail industry.

The 2023 America's Charity Checkout Champions Report has arrived, unveiling the extraordinary achievements of 77 campaigns that raised $1 million or more through consumer donations at point of sale in 2022. This highly anticipated report showcases their remarkable accomplishments and provides valuable insights into the overall health of the field. Collectively, these campaigns have raised an impressive $6.7 billion over the past three decades, with an astounding $749 million raised in 2022 alone. Join Alli Murphy, host of the Engage for Good podcast, as she shares an overview of the report, highlighting key data, top-performing campaigns, their strategies for success and the best practices gleaned from their accomplishments.From established giants to emerging newcomers, discover the brands and organizations that have made a big difference through POS fundraising. Gain valuable insights into the best practices employed by these point-of-sale powerhouses and learn how to create effective and engaging campaigns.In this episode, we'll explore:The highlights and key findings of EFG's 2023 America's Charity Checkout Champions ReportWho the top five POS powerhouses are and how much they raised in 2022Best practices for success including insights into engaging employees, emphasizing local impact and moving beyond the registerWhat contributed to the 24% increase in funds raised between 2020 and 2022The power of specificity in donation asks and the importance of continuous testing, experimentation and innovationThe impact of expressing gratitude and celebrating the collective efforts of consumers, associates and beneficiariesWhether you're a seasoned POS professional or just starting out, this episode offers valuable insights and inspiration to enhance your organization's fundraising efforts. Tune in to learn from the Charity Checkout Champions and uncover actionable strategies to make a positive impact on your campaigns.Remember to check out the full 22-page report at www.engageeforgood.com.The Engage for Good podcast is going on summer vacation; we'll be back on August 8th with season 15!Links & Notes2023 America's Charity Checkout ChampionsEngage for Good WebsitePOS Fundraising WebinarElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:18) - What is the Charity Checkout Champion? (02:04) - The Campaign Environment (05:30) - Key Findings (07:00) - Best Practices (11:48) - Point of Sale Webinar: July 27!

Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

In part one of our conversation with philanthropist Charles Best, we discussed the 3 Innovations of Crowdfunding, Digital Marketplace and Cause Marketing. In today's concluding segment, we are going to take a deep dive into some of the processes behind those innovations.    We'll find out what motivated Charles to choose the non-profit model, how he raised his operating Capital while still teaching high school and his unique method of value-based screening of potential team members.    Key Points: Benefits of choosing the non-profit model  Value-based screening of potential team members.  The art and science of getting to yes when making a pitch to potential donors.   Resources:  DonorsChoose Book mention: ‘Drunk Tank Pink' by Adam Alter. This is part two of our conversation with Charles Best. Visit theentrepreneurs.studio and subscribe to the podcast for notifications and other exclusive content from The Entrepreneur's Studio.   Credits: The Entrepreneur's Studio is powered by Heartland. Providing nearly 1 million entrepreneurs with the technology to make money, move money, manage employees and engage customers.

Seventy-seven point-of-sale fundraising campaigns that each raised $1 million or more in 2022 were included in this year's Charity Checkout Champions report. This biennial study was released at EFG2023 in May and highlighted that these checkout champions raised a cumulative $749 million, up 24% since the 2020 report. These campaigns have raised $6.7 billion over the past three decades.In today's episode, EFG's Alli Murphy is joined by Alex Carson, Senior National Corporate Relations Lead at American Heart Association (AHA), and Brittany Hill, Founder and CEO of Accelerist, to dive into best practices in point-of-sale fundraising. The American Heart Association's “Life Is Why” campaign inspires consumers to honor their reasons to live healthier, longer lives - by giving. The nonprofit has three “Charity Checkout Champions” in this year's report with Big Lots, Pilot Travel Centers and Walgreens.In today's episode, we'll explore:What made AHA's campaigns with Big Lots, Pilot Travel Centers and Walgreens successfulHow consumer engagement and sentiment towards POS fundraising has changed post-pandemicDonation options that are most popular (and prevalent) at POSBest practices for developing successful fundraising campaignsAdvice to listeners developing their own POS campaignsHow to optimize campaigns given economic impacts expected in 2023Links & NotesLife is Why WebsiteAmerican Heart Association WebsiteAccelerist WebsiteEFG's 2023 Charity Checkout Champions ReportBrittany Hill's LinkedInElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:09) - Introducing Alex Carson (03:07) - Introducing Brittany Hill (04:24) - Three Big Campaigns! (07:00) - Post-Pandemic Environment (10:06) - Key Factors toward Growth (17:42) - Challenges (24:54) - Optimizing Economy-Forward (27:38) - Learn More

There's an argument to be made that influencers are the “IT” channel in marketing. That trusted, third-party recommendation or referral is extremely powerful and often far more effective at communicating big ideas and marketing messages to consumers.  Big brands are eating it up. The influencer marketing industry is growing by billions of dollars per year. The creator economy is booming.  One area where influencers and content creators can have a huge impact on a brand is their purpose-driven or cause marketing. But the impact can be both hugely positive or hugely negative.  There's a conundrum brands face when trying to message their sustainability, social justice and other cause-related initiatives. On one hand, reaching out to influencers means you have to peel back the curtain a bit and be more transparent about what you're doing to help along said cause. But doing so means the creator in question may find flaws, gaps or black eyes and you can bet it will be hard to keep them from sharing that about your brand, too. On the other hand, if you sit on issues like sustainability, social justice, diversity and others, you and the topic only get mentioned when a PR crisis erupts. At that point you don't have the relationships built with influencers to effectively explain or put out the fires. Nick Guy has figured out a way to solve for this. He's built a creator-led agency in the United Kingdom called The No Logo Agency that offers up purpose-led creators, vetted and qualified, for brands to engage who want that all-important influence partner to help communicate their cause marketing and other initiatives. Nick even says that influencers are the secret weapon brands can use in the battle for sustainability recognition. We'll ask him to explain and share his thoughts on the conundrums and more.  This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about.  For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too.  For you creators, when you authenticate into CIPIO.ai's platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year's revenue from any brand you refer to CIPIO.ai.  You can learn more at CIPIO.ai. And if you'd like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we'll set up some time to talk.  CIPIO.ai - We're building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us.  Other notes mentioned in the show: The Influencer Marketing Show New York - June 20-21 - New World Stages Learn more about your ad choices. Visit megaphone.fm/adchoices

Alli is on site at the Engage for Good conference in Atlanta and brings tidings of joy this week! (00:00) - What can you do to bring yourself joy?

Guests: Allison A. Sakara, Executive Director, High Alert Institute [@High-Alert-Inst]On ITSPmagazine | http://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/allison-a-sakaraDr. Maurice A Ramirez, Founder and President, High Alert Institute [@High-Alert-Inst]On ITSPmagazine | http://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/dr-maurice-a-ramirez_____________________________Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society PodcastOn ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli_____________________________This Episode's SponsorsBlackCloak

In today's episode, EFG's Alli Murphy is joined by Julie Laird Davis, Vice President of Corporate and Cause Marketing Partnerships at Habitat for Humanity International to talk about the organization's signature cause marketing campaign, Home is the Key (HITK).HITK showcases how a safe and decent home can enhance the quality of life for families and individuals. It inspires others to join forces and eliminate the problem of substandard housing. The campaign occurs each April (this is its 7th year) and focuses on Habitat's initiatives to improve communities nationwide and homeownership's important role in helping them thrive.This year, Habitat is focusing on neighborhood revitalization with corporate partners such as At Home (a home decor superstore), Kum & Go (a family-owned convenience store) and Resideo (a smart home products company). Habitat is also leveraging influencers to promote Home is the Key and bring attention to the need for affordable housing.In today's episode, we'll explore:An overview of the 2023 HITK initiative and Habitat's corporate partnersThe shift from home builds to neighborhood revitalization and why that decision was madeHow Habitat is leveraging influencers to elevate the conversationBest practices and lessons learned in working with corporate partnersHow Habitat integrates its cause marketing and programmatic strategiesKey elements that make Home is the Key campaign a successHow Habitat's approach has changed for their first in-person event since COVID-19.This episode is brought to you by Habitat for Humanity International.Links & NotesHome is the Key#HomeIsTheKeyHabitat for Humanity InstagramElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:30) - Introducing Julie Davis (04:45) - Home is the Key (06:16) - Neighborhood Revitalization (10:33) - Engaging with Influencers and Brand Ambassadors (12:41) - Getting Back Together In-Person (14:03) - Best Practices (16:53) - Integrating Cause Marketing And Program Strategies (20:31) - Learn More

Ready for a dive into the world of cause marketing? We're going to talk about the importance of telling your company's story and connecting with your customers on a deeper level. We'll define cause marketing and share practical tips on how to implement it in your business. It's essential to understand why cause marketing matters today and how it can impact your company, your employees, and the community you serve. So, tune in and learn how to make a difference while building a strong and loyal customer base. Hosts: Josh Huff & Melissa Huff Learn more about StorageGives

This is the final episode of our three-part leadership series, where we bring you insights, tips and stories from three social impact leaders who have made their mark in the business and nonprofit sectors. Artis Stevens, President & CEO of Big Brothers Big Sisters of AmericaKevin Martinez, VP of Corporate Citizenship at ESPNJulie Breckenkamp, VP of National Strategic Partnerships at CMN Hospitals Each of these leaders offers their advice, shares mistakes they've made, and discuss how they take care of their well-being and support their teams and what's on the horizon in our field.In today's episode, EFG's Alli Murphy chats with Julie Breckenkamp. As VP of National Strategic Partnerships, Julie focuses on strategic direction with her team and partners to deliver over 200 million dollars in corporate fundraising yearly to 170 CMN Hospitals in the US and Canada.With over 18 years of corporate fundraising experience, Julie is an expert in fundraising growth, strategy, corporate social responsibility and event management. She has created best practices in maximizing partnerships and has grown corporate fundraising at CMN Hospitals each year. She specializes in understanding her partners' businesses and creating growth opportunities to complement their business goals.This episode is packed with valuable insights and tips for anyone interested in leadership and social impact!In today's episode, we'll explore:Lessons Julie learned along her leadership journeyHow she focuses on her wellbeingThe value of watching, listening and learning as a leaderThe Enneagram and how she gets to know her teamThe trends CSR and social impact pros should be paying attention toHer advice for those looking to grow in their careersWhat she'll talk about at #EFG2023And so much more!Links & NotesChildren's Miracle Network HospitalsJulie Breckenkamp LinkedInSimon Sinek Leadership QuoteEFG2023Season 10, Ep21: Why CMN Hospitals Said To Corporate Partners, “Kids Can't Wait”Elevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:22) - Introducing Julie Breckenkamp (05:36) - Favorite Mistakes (07:55) - Gaining Leadership Buy-in (11:01) - The Coming Year (14:20) - EFG 2023 (16:22) - Challenges (19:39) - Priorities (22:20) - Empowering Staff (24:59) - Charting Trends (27:58) - Advice (30:51) - The Teaming Model (32:06) - Important Attributes for Leaders (33:34) - Showing Pride (35:18) - Learn More

This is part two of our leadership series, where we bring you insights, tips, and stories from three social impact leaders who have made their mark in the business and nonprofit sectors.Artis Stevens, President & CEO of Big Brothers Big Sisters of America  Kevin Martinez, VP of Corporate Citizenship at ESPN  Julie Breckenkamp, Vice President of National Strategic Partnerships at CMN HospitalsEach of these leaders offers their advice, shares mistakes they've made, discuss how they take care of their well-being and support their teams, and what's on the horizon in our field.In today's episode, EFG's Alli Murphy speaks with Kevin Martinez. As VP of Corporate Citizenship, he oversees all aspects of the company's citizenship initiatives, including corporate giving, volunteerism, cause marketing, and sustainability.As an industry veteran, Kevin is responsible for ESPN's strategic programs that enable both greater access to sports and leadership through sports. He leads ESPN's sponsorship of Special Olympics, which has helped more than 1.6 million athletes, teammates and coaches join the Unified Sports movement.He also manages ESPN's ongoing collaboration and fundraising efforts with the V Foundation, which have generated nearly $100 million toward cancer research programs.Additionally, Kevin and ESPN received the 2023 Golden Halo Award for business, our highest honor for companies and causes engaged in activities that build a better world and the bottom line.This episode is packed with valuable insights and tips for anyone interested in leadership and social impact; and you'll learn a lot about Kevin's leadership journey and the impact of his work at ESPN.In today's episode, we'll explore:What Kevin has learned along his leadership journey  How he focuses on his well-being How he took traits that could have held him back and turned them into strengths  Why culture eats strategy for lunch  The trends CSR and social impact pros should be paying attention to  His advice for those looking to grow in their careers  What he'll be talking about at #EFG202And so much more! Links & NotesKevin Martinez LinkedInESPN Corporate CitizenshipESPN InstagramDune Litany Against FearEFG Conference May 16 - 18, 2023Elevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:02) - Introducing Kevin Martinez (07:46) - Favorite Mistakes (11:10) - Gaining Leadership Buyin (14:41) - Big Objectives for 2023 (17:59) - The Golden Halo (19:37) - Making Well-Being a Priority (23:43) - "Culture Eats Strategy for Lunch" (28:47) - Trends in CSR and Social Impact (40:08) - Learn More

This week we're diving into the world of side hustles that (may) have turned into full-fledged businesses. Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for: Lord Von Schmitt's viability of a long-term slow fashion business  Chill System's questionable cause marketing tactics and branding/marketing disaster StepNPull's issues with being a single-product company in a multi-product game If you love the show – if you hate the show – go ahead and leave us a 5-Star Review https://ratethispodcast.com/anotherbite Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.

Richie Kendall: How to Create a Purpose-Driven Startup Richie Kendall is the Co-Founder and CXO of Goodworld - a platform powered by generosity, collaboration and compassion where Workplace Giving, Cause Marketing, Influencer Impact and Next Generation Philanthropy come together. Hailed by Fast Company as one the World's Most Innovative Companies, Goodworld combines social impact with fundraising. Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

Richie Kendall: How to Create a Purpose-Driven Startup Richie Kendall is the Co-Founder and CXO of Goodworld - a platform powered by generosity, collaboration and compassion where Workplace Giving, Cause Marketing, Influencer Impact and Next Generation Philanthropy come together. Hailed by Fast Company as one the World's Most Innovative Companies, Goodworld combines social impact with fundraising. Welcome to the Conscious Millionaire Show for entrepreneurs,  who want to create an abundant future for themselves and humanity. Heard by millions in 190 countries.  Join host, JV Crum III, as he goes inside the minds of Millionaire Entrepreneurs and World-Class Business Experts. Do you want to put more money in the bank, create a powerful impact, and enjoy a purposeful life? This is the podcast for you! Like this Podcast? Get every episode delivered to you free!  Subscribe in iTunes Download Your Free Money-Making Gift Now... "Born to Make Millions" Hypnotic Audio - Click Here Now! Please help spread the word. Subscribing and leaving a review helps others find our podcast. Thanks so much! Inc Magazine "Top 13 Business Podcasts." Conscious Millionaire Network has over 3,000 episodes and millions of listeners in 190 countries. Join us as a regular listener to get money-making secrets on how you can grow your business and profits faster!

Your company's core values are more than just a few "feel good" words plastered on your wall. They have the power to shape the entire culture of your business. Therefore, it's critical that your values actually mean something. More than this, they must be such a part of your daily culture that you and your team embody them without a conscious effort. In this episode, I discuss the importance of choosing the correct values for your business and how to live them out. I also cover 4 easy ways to communicate your core business values with your customers.   This week on The Financially Simple Podcast: ●       (1:33) Why core business values matter ●       (3:10) Putting your values to work ●       (4:34) How Chick-fil-A integrated their values into their culture ●       (9:35) 4 ways to communicate your company's core values with customers ●       (9:44) Listing values on your website ●       (11:08) Displaying values through actions ●       (11:34) The power of "Cause Marketing" ●       (12:48) Values-based consumer testimonies   Our Favorite Quotes:   "Son, your what you do speaks so loudly that your words, I cannot hear" - Terry Goodbread, AKA, "Momma" "The point is that a company's core values must be an active part of its culture." - Justin Goodbread "They can't just be empty platitudes. Your core values have to mean something." - Justin Goodbread   About The Financially Simple Podcast   If you are looking for a podcast that speaks directly to the challenges and puzzles of running a business, you've come to the right place. The Financially Simple podcast was built for you. With over 400 episodes and counting, our host Justin Goodbread covers a broad range of topics, from starting a small business, to prepping it for sale, to growing your personal wealth. Justin's combination of analytical skills, tough love, and a healthy dose of experience delivers practical ideas that will benefit business builders at every stage of their business journey.    If you have questions, or comments for Justin, submit those at: https://financiallysimple.com/ask-justin/   Connect with Justin: Financially Simple newsletter Facebook LinkedIn Twitter   Subscribe Here: Apple Podcast Spotify Google Podcast iHeart Radio Stitcher   Let us know your thoughts about the show - please leave a review on iTunes to help others discover the podcast.   Financially Simple is a division of WealthSource Partners, LLC (“WSP”), which offers investment advisory and financial planning services. All investing involves risk of loss, including the possible loss of principal. Past performance does not guarantee future results and nothing in this podcast should be construed as a guarantee of any specific outcome or profit. All market indices discussed are unmanaged, do not incur management fees, costs and expenses, and cannot be invested into directly. Business planning services offered by WealthSource Business Advisors, LLC (“WBA”).   This podcast is distributed for informational purposes only. The content of this podcast represents the views and opinions of Justin Goodbread and/or the podcast's guests and do not necessarily represent the views and/or opinions of WBA, WSP or their affiliates or representatives. Statements made in this podcast are subject to change without notice. Neither WBA, WSP or their representatives, the podcast's hosts or its guests have an obligation to provide revised statements in the event of changed circumstances. Statements made in the podcast are not to be construed as legal or accounting advice or as personalized advice of any nature. Listeners should conduct their own review of any statements made or strategies discussed and exercise judgment or consult with their own professional advisor to see how the information contained in this podcast may apply to their own circumstances.

Consider this a mini-masterclass in using storytelling for marketing. Charles Antis tells stories as examples and I learned a ton!Antis Roofing's website: https://www.antisroofing.com/Our Website: https://hookagency.com/

In partnership with the Nationwide Foundation, Nationwide Children's Hospital and On Our Sleeves - the movement for children's mental health - surveyed over 5,000 working adults across the county and found that children's mental health has a significant and direct impact on corporate success. Over 50% of parents miss a day of work a month due to their children's mental health.In today's episode, EFG's Alli Murphy is joined by Amanda Dove, Director of Social Impact and Corporate Philanthropy at On Our Sleeves & Nationwide Children's Hospital. The duo talks about how the nonprofit addresses the youth mental health crisis and builds impactful and purposeful experiences for their corporate partners. Nationwide and On Our Sleeves has a variety of partnerships with companies such as Nationwide Mutual Insurance Company, JOANN, Kendra Scott, Jeni's Splendid Ice Creams and Big Lots, including the Big Lots Behavioral Health Pavilion and Big Lots Behavioral Health services which were named in honor of the transformational $50 million gift from Big Lots and its Foundation.In today's episode, we'll explore:How Nationwide Children's Hospital and On Our Sleeves engage their partners' unique customer audiencesHow one partner said “no” before saying “yes”The importance of data and building a business caseHow they provide engaging points of impact while staying true to their missionTheir customized approach to building campaignsHow they navigate the challenges of youth mental healthThe best piece of advice Amanda has ever received related to building impactful corporate partnershipsThis episode is brought to you by Nationwide Children's Hospital and On Our Sleeves.Links & NotesOn Our Sleeves WebsiteOn Our Sleeves InstagramOn Our Sleeves BloomSeason 11, Ep15: Breaking The Stigma Surrounding Children's Mental HealthElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:06) - Introducing Amanda Dove (04:22) - The Latest Research on Children's Mental Health (10:02) - Walking through a partnership (24:20) - Approaching Stigma in Partnerships (29:58) - Getting Creative and Staying on Message! (33:06) - Advice... (34:50) - Learn More

Kohl's and Alliance for a Healthier Generation began their partnership when Kohl's hit a plateau after opening 100 stores a year. The retailer was also transitioning its corporate social impact work from mothers and children to focusing on families in all their forms.It was the perfect time in each organization's journey to partner. Healthier Generation's work was primarily done in schools at that point, and Kohl's was able to help the nonprofit expand beyond that to reach communities in other places.Their first initiative - Kohl's Healthy at Home - was a series of three campaigns that began in 2019 and included a $2 million commitment. Their subsequent campaigns and $5 million commitment took lessons from their first year and the realities of a global pandemic to develop year-round content that:reaches communities where they arecenters health equityfocuses on BIPOC and historically marginalized communitiesIn today's episode, EFG's Alli Murphy is joined by Kathy Higgins, CEO of Alliance for a Healthier Generation, and Tara Geiter, Director of Community Relations at Kohl's, to talk about the inception of their partnership and how their campaigns, and work, have evolved over the years.In today's episode, we'll explore:Kohl's CSR journey and transition to focus on familiesHow the organizations expanded their resources to cater to BIPOC communitiesThe value of listeningInsights into Kohl's nonprofit vetting processKathy & Tara's advice for building partnerships that center equity, diversity and inclusionLinks & NotesKohl's Corporate WebsiteAlliance for a Healthier Generation WebsiteAlliance for a Healthier Generation FacebookAlliance for a Healthier Generation InstagramAlliance for a Healthier Generation TwitterElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (01:55) - Introducing Kathy Higgins and Tara Geiter (05:07) - How do you land a corporate partner? (14:12) - Bringing the Campaigns to Life (24:08) - Advice for Developing a Great Partnership (29:48) - Learn More

Launching an emergency response isn't easy. Executing a programmatic response, sharing evolving interventions with key stakeholders – and working with partners to leverage help where it is needed most is complicated work. But when done well, and in partnership with organizations vested in your impact and your response results, you can set the foundation for a relationship that generates results for years to come.Since 2015, Save the Children and Amazon have partnered to provide children and families with essential supplies and services during times of crisis, and today, continue to work together to tackle some of the Earth's greatest challenges for children. To do this they leverage Amazon's leadership in customer obsession, innovation and supply chain for good and Save the Children's expertise in children.In today's episode, EFG's Alli Murphy is joined by Sarah Thompson, Save the Children's Managing Director of Corporate Partnerships (and previous Director of U.S. Emergency Programs) and Abe Diaz Amazon's Principal Technical Product Manager of Disaster Relief. The trio talks about how they're combining their expertise to revolutionize access to disaster relief for children in the U.S. and around the world.Whether you have a lot of experience launching emergency or crisis campaigns or are just at the beginning of thinking about how response might look in conjunction with a critical partner – you'll learn a ton from this conversation! And, if you don't work in disaster relief or crises response, the lessons learned and tips shared in this episode are still beneficial to a variety of partnerships and cause areas.In today's episode, we'll explore:Key opportunities for organizations that are partnering in times of crisis – and the unique challenges those types of collaborations presentHow Amazon and Save the Children took their work from national to globalHow they partnered to respond quickly to the needs of children during the onset of the war in UkraineStrategies for ensuring buy in from a large and varied group of stakeholdersHow best to work with cross functional colleagues to align on shared goalsHow best to partner in advance of and during crisis responseSarah & Abe's biggest piece of advice for partnership of this typeThis episode is brought to you by Save the Children.Links & NotesSave the Children WebsiteSave the Children InstagramSave the Children FacebookAmazon WebsiteAmazon Impact WebsiteSeason 11, Ep5: Proactive Crisis Response With Google.OrgElevate Your Social ImpactSign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:38) - Introducing Abe and Sarah (04:00) - Customer Obsession (11:51) - Flexibility (12:39) - The Ukraine Response (19:21) - Lessons Learned (21:47) - Advice for New Partnerships (25:58) - Learn More

Marketing takes on a lot of definitions, but at its core, it's all about promoting something positive. In this week's episode, Melissa talks to Sherí Barros, Vice President of Global Sports Brand Alliances for the American Cancer Society, about her trailblazing career in cause marketing. About Sherí: Sherí Barros is an award-winning brand executive with a body of work spanning 20 years across some of the most recognized sports entertainment brands. She currently serves as the Vice President of Global Sports Brand Alliances for the American Cancer Society. At the intersection of corporate social responsibility and cause marketing, she leads a team managing partnerships with major sports leagues, brands, and talent to advance the mission. This includes working alongside the National Football League to lead one of the most impactful cause partnerships in pro sports: the NFL's Crucial Catch initiative to fight cancer. In 2019, Sherí was named an inaugural jury member of the Cannes Lions ‘Entertainment for Sport' awards, one of the most prestigious global marketing awards in the world. She has served as an Adjunct Professor of Marketing at New York University, and guest lectures for UCLA's Center for Management of Enterprise in Media, Entertainment & Sports (MEMES). Topics covered: - The path to sports marketing - An introduction to cause marketing - Building a career through trial and error - Creating brand advertising - Engaging a global audience - Key marketing lessons - Promoting social good Actions to take: - Move towards what inspires you - Understand your brand identity - Meet people where they are - Learn from brand missteps - Stay curious Resources mentioned: - American Cancer Society- NFL Crucial Catch- Hockey Fights Cancer- Coaches Vs. Cancer- Aceing Cancer- Maslow's Hierarchy of Needs- MVW Communications- PR Pro Gear

It seems like every brand has jumped into cause or purpose-based marketing. Which begs the question - am I missing out if I don't? The truth is “doing good” is definitely one way to differentiate and give people a reason to choose you. But, it can also be detrimental to your brand and business if certain rules aren't followed. This Quick Hit defines Cause Marketing vs. Purpose Marketing and gives you lots of examples of who did it right and who did it wrong. Catch the full episode here: https://www.forthright-people.com/podcast/episode/1a78189e/4-guidelines-for-effective-cause-and-purpose-based-marketing

We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don't forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes.  Bob Cooper, Founder/President https://eliteworldwide.com/ (Elite Worldwide). Complimentary Elite Customer Care Guide Template https://eliteworldwide.com/ARN (HERE.) Listen to Bob's other episodes https://remarkableresults.biz/?s=%22bob+cooper%22 (HERE) Chris Monroe, https://monroetire.com/ (Monroe Tire & Service), Shelby, NC. Business Development Coach,  https://eliteworldwide.com/ (Elite Worldwide), Elite Top Shop 360. Listen to Chris' other episodes https://remarkableresults.biz/?s=%22chris+monroe%22 (HERE  ) Key Talking Points Watch Full Episode on YouTube https://www.youtube.com/watch?v=LhldX5TgVw0 (HERE) Websites - What they look for on websites: years in business, pictures of shop/employees (nonstock photos), connection (dogs, kids etc), phone number and email address, reviews, attraction to family business What didn't they say? Price, list of services Google Ads - Their use of the paid Google ads found at the top of search results- they do not consider them as recommendations. Consumers want to do their own research Cause Marketing - powerful but not a top priority to sway decisions, encourage referrals, and find a cause you believe in to be involved with. Complimentary Elite Customer Care Guide Template https://eliteworldwide.com/ARN (HERE.) https://remarkableresults.biz/remarkable-results-radio-podcast/e773/ (Link to Part 1) https://remarkableresults.biz/remarkable-results-radio-podcast/e777/ (Link to Part 2) Connect with the Podcast: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partner: Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting http://www.NAPAAutoCare.com (www.NAPAAutoCare.com) https://aftermarketradionetwork.com () https://remarkableresultsradio.captivate.fm/listen ()

Cause marketing is a way in which entrepreneurs can bring to light important social issues and today we're diving into a cause marketing example with an influencer.Our guest's name today is Iryna Fedchenko, while she is a full-time influencer on Youtube, she also coaches other influencers.Iryna helps her clients level up and work with brands they have dreamed about working with.She is very passionate about what influencers do to our society today, of course there is a lot of stigma about influencers but in today's topic we will discover a lot more than what we hear on the internet.Read more HERE.