Own Social

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Improve Your Social Media Marketing Strategies and Tactics for Scaled Business Growth. Acquire, nurture, and delight customers using social media growth tactics and use cases.

Lubabah Bakht


    • Sep 13, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 3m AVG DURATION
    • 4 EPISODES


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    Latest episodes from Own Social

    Episode 4: A/B and Multivariate Testing Applied in Social Media Marketing

    Play Episode Listen Later Sep 13, 2019 2:26


    In less than 2.5 minutes, get the gist of A/B testing and multivariate testing in social media marketing:  ✔️A/B or MVT on ad copies ✔️Elements of an ad copy ✔️A/B or MVT on audiences including earned audiences Learn how to apply A/B testing and multivariate testing to understand target audiences better. Make data-driven decisions to create performance-driven content. 

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    Episode 3: Unpacking Organic, Paid, & Earned parts of a Converged Media Strategy

    Play Episode Listen Later Aug 29, 2019 3:24


    In less than 3.5 minutes, decipher the three main acquisition media buckets: ✔️Organic media ✔️Paid media ✔️Earned/Own media   Learn why a converged media strategy is critical to meet customers in their journey. Please take a listen and I would love to hear about your experiences with executing a converged media strategy. 

    marketing strategy media paid organic unpacking audiences earned conversions media strategies converged
    Episode 2: Why Pixel is Important for Your Facebook Marketing

    Play Episode Listen Later Aug 13, 2019 3:00


    Learn the critical components of Facebook's Pixel and which metrics to look for in Ads Manager. Decipher why Pixel is integral to generating positive ROI, on your website, with Facebook marketing. 

    social marketing media leads roi targeting pixel audiences conversions customized decipher ads manager
    Episode 1: How to Become a Successful Video Content Creator on Youtube

    Play Episode Listen Later Aug 9, 2019 4:25


    Learn how to become a good video content creator on Youtube: rules of thumb on what to do and what not to do. Grow your numbers with strategy and time.

    social marketing strategy growth content creators channels video content

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