Podcasts about media strategies

Jump in with Carlos Juico and Gavin Ruta on episode 235 of Jumpers Jump. This episode we discuss: Fight breakouts, Friend loyalty test, Sports mindset, Confidence, Upbringing, Parents, Tory Lanez Roc Nation theory, DDG bottle theory, Prodigy theory, Woman Exposes Hollywood, Hollywood Blonde theory, Trump theory, Jumpers Treasure hunt, Dangerous Tech, Wojtek Soldier Bear, Area 51, Method Man, Kanye theory, Rise and Fall theory, Justin Bieber theory, The Hero's journey, Joker theory, Media Strategies, Inside Jeff Epstein Island Footage, Mexican Beauty Influencer, Looking the other way, Playing a character and much more.  Sign up for your one-dollar-per-month trial and start selling today at https://SHOPIFY.COM/jumpers Get started at https://factormeals.com/jumpers50off and use code jumpers50off to get 50 % off plus FREE shipping on your first box. Visit https://Amazon.com/prime to get more out of whatever you're into. Follow the podcast: @JumpersPodcast Follow Carlos: @CarlosJuico Follow Gavin: @GavinRutaa Check out the podcast on YouTube: ⁠https://bit.ly/JumpersJumpYT Learn more about your ad choices. Visit podcastchoices.com/adchoices

Bill Belichick has always been a master of control—on the field, in the press, and with his own narrative. But this episode examines how that carefully crafted reputation is unraveling, not because of a fumbled statement, but due to the outsize influence of his much-younger girlfriend, Jordan Hudson. A viral CBS interview, public statements blaming the media, and confusion about her expanding “professional” role—all illustrate a pattern where the desire to squash uncomfortable questions only fuels more curiosity and suspicion for the current UNC football coach. Using the latest PR missteps as a case study, the episode spotlights the danger of losing control over the story to someone whose only real credential is main character energy. When boundary issues and amateur crisis management collide, even New England legends risk getting steamrolled by bad optics. The tension between protecting privacy and inviting chaos gets put under the spotlight, challenging listeners to recognize when a message stops being strategy and starts becoming farce.In this episode:The real cost of outsourcing reputation management to someone with minimal experience and maximum influenceWhy blaming the media—and the audience—always backfires, no matter how famous you areHow losing internal boundaries blurs personal and professional roles, turning even legacy brands into tabloid fodderWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

Send us a textWant to Get Featured on TV, Podcasts, or the News? Here's How to Build Real Authority with Mitch CarsonIf you've ever dreamed of seeing yourself on TV or landing high-credibility media appearances—but have no idea where to start—this episode is for you.Mitch Carson, marketing veteran, pitchman, and media trainer, joins me to break down exactly how to build authority the right way. From publishing your first book to landing your first local TV spot, Mitch shares the same strategies he uses to get clients featured on major media outlets—including guaranteed TV placements in Las Vegas.We're going beyond theory and into real talk about what actually works to build visibility, establish authority, and grow your business.We cover:

A football legend avoids the one question everyone's asking. A Hollywood power couple frames advocacy through a lens that feels just a little too curated. And a trusted draft analyst unravels on-air when his favorite prospect freefalls. This episode covers three high-profile figures—Bill Belichick, Blake Lively, and Mel Kiper Jr.—each caught in a reputational storm of their own making.The instinct to protect ego is understandable—but it's also where most people go wrong. When public figures refuse to adapt or acknowledge the obvious, they don't protect their image—they invite scrutiny. Whether it's personal relationships, unresolved legal issues, or professional misfires, the damage isn't just in the mistake. It's in pretending the mistake doesn't exist.Silence isn't strategy—it's speculation fuelDoubling down rarely works when credibility's at stakeThe Streisand Effect is still undefeatedWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider's hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.media Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ https://www.linkedin.com/in/mollymcpherson/ © 2025 The PR Breakdown with Molly McPherson

In this episode, host Adrienne Wallace talks with Jason Dodge and Derek DeVries about something every brand should hear in 2025: how to stop depending on algorithms and third-party apps, and instead build a future-proof strategy with owned media.

Send us a textWhat does it really take to win the war of narratives in today's chaotic information battlefield?In this must-watch episode of Israel: State of a Nation, Eylon Levy sits down with David Keyes, former international spokesperson for Prime Minister Netanyahu, for a raw conversation about strategic communications, narrative warfare, and the shocking reality behind Israel's media strategy.

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

In this episode, we break down what it actually means to define a high-performing ad creative strategy, and why doing so is essential to unlocking sustainable growth on Meta. We walk through Cody's 10-point creative framework for shaping the ad strategy at Jones Road Beauty, diving into why creative should be treated as targeting, how to escape Meta's “local maxima,” and how to feed the algorithm more diverse, strategically aligned inputs. Cody shares his take on creative strategy as prompt engineering for right-brain marketers, reframing how brands should think about influencing Meta's outcomes.We also explore the maturity curve of attribution and measurement – why early-stage brands often rely on last-click metrics, and how that approach needs to evolve over time. Finally, we touch on the complexity of deciding which dimensions – audience, ad format, channel, offer, or optimization strategy – are worth prioritizing as you scale.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction02:52 Navigating Economic Pressures and AI in Marketing05:46 Creative Strategy and Team Structure09:03 Defining Creative Strategy and Volume11:46 Creative Diversity and Audience Targeting15:05 Local Maxima and Creative Inputs17:47 Post-Purchase Monetization Strategies21:03 The Role of Media Strategy in Creative Success27:10 Aligning Creative and Media Strategies29:56 Influencer Partnerships and Targeting32:46 New Attribution Models and Performance Measurement39:26 The Evolution of Attribution Models42:10 Defining Creative Diversity44:30 Incrementality vs Attribution in Marketing47:51 Measuring Marketing Success53:51 Cohesive Funnels in Marketing01:07:21 Creative Exploration vs ExploitationOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

In this weeks episode Esther and Melanie hone in on one area of the strategy. It's a lot more detailed than perhaps we give it credit and when building a strategy for ourselves or a client, we need to refine it more fully. Listen in and get the tips you need to build a Media Strategy today and listen on for more details to help build yours in the coming weeks.

Donald Trump's announcement of new tariffs has disrupted global markets and challenged journalists tasked with explaining complex financial implications. Dharshini David, Deputy Economics Editor at BBC News, outlines how media coverage has responded to the fast-moving story, including social media misinformation and the difficulties of making the topic accessible to the public. Max Goldbart, International TV Co-Editor at Deadline, assesses what tariffs could mean for the media industry itself. The Indian Premier League has become one of the world's most commercially successful sporting competitions. Tim Wigmore, Deputy Cricket Correspondent at The Telegraph, explains how the IPL's format, celebrity involvement, and Indian economic growth helped transform it into a media powerhouse. Tymal Mills, England T20 international and BBC commentator, provides a player's view of the competition. Jensen Huang, founder of Nvidia, has overseen the company's transformation into a leader in AI chip development. A new biography by Stephen Witt discusses Huang's background, the company's pivot to artificial intelligence, and its rise in value to over $2 trillion. Presenter: Katie Razzall Producer: Lisa Jenkinson Assistant producer: Lucy Wai

Mo News visited the White House recently to get insight into the Trump agenda 60 days into the administration, including their messaging and approach to the media. The previous special included conversations with RFK Jr and a top White House policy official.  This episode will include two additional conversations with two members of the White House communications team:  First, Harrison Fields is the Special Assistant to the President and Principal Deputy Press Secretary. We talk about how he got into politics, SignalGate, and the Trump Administration's new car tariffs. Fields also worked for the first Trump Administration, and talks about how Trump 2.0 is different from Trump 1.0.  Second, Alex Pfeiffer is the White House Deputy Communications Director. We talk about the Trump Administration's approach to the mainstream media, whether he thinks Republican support from young men will extend past President Trump, and Pfeiffer's own “media diet.”  Mosheh Oinounou (@mosheh) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022. Jill Wagner (@jillrwagner) is an Emmy and Murrow award-winning journalist. She's currently the Managing Editor of the Mo News newsletter and previously worked as a reporter for CBS News, Cheddar News, and News 12. She also co-founded the Need2Know newsletter, and has made it a goal to drop a Seinfeld reference into every Mo News podcast. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Open to the Public Investing, member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Treasury accounts offering 6 months T-Bills are offered by Jiko Securities, Inc.,member FINRA & SIPC. Securities in your account are protected up to $500,000. For details: www.sipc.org. Banking services and the Bank Accounts are provided by Jiko Bank, a division of Mid- Central National Bank. For U.S. Investments in T-bills: Not FDIC Insured; No Bank Guarantee; May Lose Value. Treasuries risk disclosures, see https://jiko.io/docs/treasuries_risk_disclosure.pdf. See public.com/#disclosures-main.

Mo News visited the White House recently to get insight into the Trump agenda 60 days into the administration, including their messaging and approach to the media. The previous special included conversations with RFK Jr and a top White House policy official.  This episode will include two additional conversations with two members of the White House communications team:  First, Harrison Fields is the Special Assistant to the President and Principal Deputy Press Secretary. We talk about how he got into politics, SignalGate, and the Trump Administration's new car tariffs. Fields also worked for the first Trump Administration, and talks about how Trump 2.0 is different from Trump 1.0.  Second, Alex Pfeiffer is the White House Deputy Communications Director. We talk about the Trump Administration's approach to the mainstream media, whether he thinks Republican support from young men will extend past President Trump, and Pfeiffer's own “media diet.”  Mosheh Oinounou (@mosheh) is an Emmy and Murrow award-winning journalist. He has 20 years of experience at networks including Fox News, Bloomberg Television and CBS News, where he was the executive producer of the CBS Evening News and launched the network's 24 hour news channel. He founded the @mosheh Instagram news account in 2020 and the Mo News podcast and newsletter in 2022. Jill Wagner (@jillrwagner) is an Emmy and Murrow award-winning journalist. She's currently the Managing Editor of the Mo News newsletter and previously worked as a reporter for CBS News, Cheddar News, and News 12. She also co-founded the Need2Know newsletter, and has made it a goal to drop a Seinfeld reference into every Mo News podcast.

Alternative-media veteran Dave Rubin of The Rubin Report comes back onto The Winston Marshall Show to discuss the rapidly changing post-presidential election media landscape.The politcal left entering the realm of podcasts - Gavin Newsom, Michelle Obama and Bill Maher and meanwhile the podcasters of the right are toying with conspiracies and antisemitism.In Washington a DOGE subcommittee led by Congresswoman Marjorie Taylor Green attempts to stop public funding of NPR and PBS, with Katherine Maher ander fire. And at the White House a new “Podcasters Row” has been introduced.Dave explains the Signal Message group-chat controversy with Marco Rubio, JD Vance, Pete Hegseth found to be discussing bombing the Houthis in emoji-laden exchanges.All this, Piers Morgan Uncensored, Tucker Carlson and the future of media… #media #trump #politics -----------------------------------------------------------------------------------------------------------------------To see more exclusive content and interviews consider subscribing to my substack here: https://www.winstonmarshall.co.uk/-----------------------------------------------------------------------------------------------------------------------FOLLOW ME ON SOCIAL MEDIA:Substack: https://www.winstonmarshall.co.uk/X: https://twitter.com/mrwinmarshallInsta: https://www.instagram.com/winstonmarshallLinktree: https://linktr.ee/winstonmarshall----------------------------------------------------------------------------------------------------------------------Chapters0:00 Discussion on Media Landscape and Podcasts3:01 Gavin Newsom's Podcast and Media Strategy 9:10 Michelle Obama's Podcast and Media Challenges 10:38 The Evolution of Media 12:18 The Role of Liberals23:55 Right-Wing Media and Conspiracy Theories 45:53 Defunding Public Broadcasting 53:57 The Signal Chat Incident 1:01:23 Discussion on Trump's Administration and Media Performance 1:03:46 Piers Morgan's Media Strategy and Personal Interactions 1:08:54 Personal Beliefs and Media Pluralism 1:14:36 Final Thoughts and Future Plans Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Mic on Podcast with Seun Okinbaloye, the controversy involving the Senate President Godswill Akpabio and Senator Natasha Akpoti-Uduaghan gets our attention.Hon. Oganya Abdulrazak Mamman, a supporter of Akpoti-Uduaghan, criticizes the handling of the case and accuses former Governor Yahaya Bello of trying to derail her. He calls for President Tinubu's intervention.On the other hand, Mr. Ken Okolugbo, Senate President's adviser, dismisses the allegations, blaming Akpoti-Uduaghan for damaging family ties and the country's image, questioning the legitimacy of her legal actions.Guest(s):Hon. Oganya Abdulrazak Mamman (Spokesperson, Say No to Violence in Ebiraland & Supporter of Sen. Natasha Akpoti)Mr. Ken Okolugbo (Special Adviser on Communications and Media Strategy to the Senate President)

One of the most important components of any toy program inthis highly competitive and crowded market is a strategic media program. Given the proliferation of platforms, changes in demographics and emerging product categories, it can be a challenge.Well, listen in because I sat down during New York Toy Fairwith three people who are at the forefront of this changing market and whose track record of success is truly impressive. Lisa Morgan of Generation Media, Denis Crushell of Precise.TV, and I began a conversation at the Nuremberg Toy Fair on these topics as part of that show's business forum, and we continue it here, joined by Lisa's colleagues Alex Taylor-Smith. It is truly exciting to share my conversation with thesethree industry leaders with you.

This week, Mike welcomes Doug Zarkin, a branding expert with an impressive portfolio that includes Avon and Victoria's Secret Pink. Doug discusses his career journey from post-grad hustling to becoming a chief brand officer, emphasizing key lessons learned along the way. He reveals the principles of emotional connection in branding and marketing, highlighting the importance of listening to consumers and building campaigns that resonate deeply. Doug also delves into the contrasting approaches of branding and marketing and shares actionable advice for aspiring entrepreneurs and marketers on how to succeed in the competitive landscape. He passionately shares why there is no right or wrong way in marketing, just a direction to commit to fully. Doug also introduces his book, 'Moving Your Brand Out of the Friend Zone,' and explores some fascinating case studies, such as transforming Avon's brand appeal to a younger audience and scaling Victoria's Secret Pink into a fashion powerhouse. With insights on the role of technology and AI in future branding strategies and the essentials of creating impactful ad campaigns, this episode is packed with invaluable knowledge for anyone interested in marketing and brand management. Tune in for Doug's candid insights about the challenges and triumphs of his career, and get inspired to THINK HUMAN in every business and marketing decision.   Resources Mentioned in This Episode: Moving Your Brand Out of the Friend Zone Doug's YouTube Channel   Connect with Doug: Website Book  LinkedIn Instagram    Connect with Mike: Linktree   SPONSORS: Social Chameleon | Transform Your Podcast  Libsyn: First Month FREE with Promo Code BEGREAT Riverside | This interview was recorded on Riverside Want to become a show sponsor? Email mike@socialchameleon.us   Copyright © 2025 Mike'D Up! with Mike DiCioccio | For permission to use this content in any way, please email mike@socialchameleon.us

Learn how to 5X your revenue in 2025 with expert media strategies from Mitch Carson! Discover how to land TV and radio interviews and turn media exposure into profits. Want to 5X your revenue in 2025? In this episode of Talking with the Experts, Rose Davidson speaks with Mitch Carson, a global media and branding expert, about how to leverage media exposure to establish credibility, attract more leads, and scale your business to new heights. Mitch shares insider strategies on: ✔ How to land TV and radio interviews and position yourself as an expert ✔ The key to crafting a pitch that gets accepted by media bookers ✔ Turning media exposure into revenue growth through high-converting strategies With over 30 years of experience, Mitch has helped thousands of speakers, authors, coaches, and business owners land prime media spots, boosting their authority and profitability. As a television host on NBC Channel 3 Las Vegas, a global speaker, and a former Home Shopping Network pitchman, Mitch knows what it takes to sell and position yourself as an industry leader. His public relations and marketing expertise have made him a sought-after media consultant for businesses looking to gain instant credibility and increase their revenue. If you're ready to use media to transform your brand and scale your business, this episode is a must-listen!

JPMorgan Chase's David Pinto-Carpenter shares how the banking giant is adapting to changing consumer expectations for financial services, what he thinks is holding back more investment in CTV and why he's comfortable not being a first mover. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian (00:00):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):And welcome to this edition of The Current Podcast.Ilyse (00:10):This week we're delighted to talk with David Pinto-Carpenter, the managing director of Media Strategy and Insights at JPMorgan Chase.Damian (00:19):Now over 225 years old and is situated across 100 global markets. JPMorgan Chase is one of the world's most respected financial institutions, and for the second consecutive year, fortune ranked JPMorgan Chase, the fifth most admired company in the world.Ilyse (00:35):After 10 years of agency life, David moved over to JPMC where he's focused on how the company invests in its digital marketing strategy to stay current with the fast moving media environment.Damian (00:48):We start by asking David about how his agency life informed his thinking at JPMorgan ChaseIlyse (00:55):After having spent nearly 10 years on the agency side of media. What inspired you to move over to the brand side and how has that experience kind of shaped your approach at JPMorgan Chase?David (01:10):Right, so well, that really ages me, so appreciate that. But I think I've always been interested in two sides of media. One is how media can influence consumer behavior and also how media can move business. And I think it's a bit hard to get a real accurate answer of how media moves business when you don't see the other side of the business. So agencies are, there's always typically a gap between clients and agency in terms of information sharing, what can be passed back and forth. So I was fortunate enough to, as my last agency assignment work on the Truth Initiative, which is a(01:48):Youth pro non-smoking nonprofit, and they were very open with their information. Essentially we're all working on a common cause. The cause is maybe the only thing in marketing where you actually save lives and therefore our information is your information, whatever can make us better, we'll do it. My clients gave us access to their web analytic platform. We had a full understanding of their tagging infrastructure and which actions were scored higher and lower and where we were trying to drive people and how people were traversing across the funnel as well as their data management platform. How do we create audiences? How do we collect data on an ad impression? How do we ultimately transform that into groups that we can use to target better? And for Truth, they're trying to reach 13 to 24 year olds with the message they don't want to hear. The hardest thing to get in action, and their action is to sign people up for advocacy.(02:40):I was able to see front and back everything that's happening and be able to use that to build tools and capabilities that allow us to model forward outcomes. We're basically able to say, okay, now we can not only project how much the outcome will cost, but also we can anticipate how people will respond to the ads as we put them out into market, and that included creative, that included everything else. We were able to reduce the amount of working media they needed to achieve their goal by 20%. We just said, take that back. You don't need it. You're a nonprofit, you don't need to spend it anymore. That was my last gig. And then at the time, my current manager, Tracy- Ann Lim, chief media officer at JPMC started to contact me asking if I was interested in coming to JPMC. So first questions I asked were, what kind of systems do you have?(03:24):What kind of access to information will I have? And then what is the objective? What does a team look like? So the team was very nascent, but the technology and the systems were very similar to truth, actually. It was a no-brainer getting access to or having the potential to access some portion of JPMC data to make marketing more effective and see how it works. And then a nonprofit, let's say JPMC's, I dunno, a hundred times the size of the nonprofit, maybe that's some job security it'll take me, took one year to make something happen on the nonprofit. Maybe we'll take a hundred on JPMC, but it's a fun thing to do. I'm very grateful for that experience. I worked across a lot of different categories, a lot of different businesses, but I don't think we would've been as successful at moving things as fast as JPMC if Tracy and I didn't come from an agency background. There's nothing that can really prepare you for working at JPMC.Damian (04:18):One question I have about that. When you worked on the Truth Initiative project, it sounds like you would have a very clear mission statement. How do you think about that mission statement in your current context, in your current role?David (04:33):So we have, depending on how you count them, between 30 and 40 business units across JPMC globally, and all of them have some desire or ambition to market something out into the world. So I think we treat it as a series of levels. We have corporate level marketing and that's, you know, what does JPMC stand for? What is it doing in the communities? What information do we need to get out? So people do any number of things, either decide to open a banking relationship with us, decide to trust us with their investments or even come to work for our company. We compete on a lot of different fronts. So that's the top. And then from there, we cascade down to business groups, business units. But I think our purpose as recently defined by Carla is to make dreams happen for everyone everywhere, every day. And I think that's the culture that we try to carry through in the marketing decisions that we make. Yes, of course we want to open more accounts, but also we want to do right by our customers and make people understand that not only is this a great place to work, it's a great place to bank, but there's a lot of good that's happening from business that originates from JPMorgan Chase.Ilyse (05:42):It can be a tricky sector to markets because it's so heavily regulated - finance that is. I'm curious what your media strategy looks like. What kind of customer insights can you rely on to inform your overall media plan?David (05:59):Yeah, so we do a lot of design target work. We do a lot of segmentation, but I think specific to media, we treat our media strategy a lot more like financial planning and analysis in that we are – it's a couple things: One, if we don't make more than we spend, we're a bank, we're probably not going to get that money again. So we treat an initial investment as very sacrosanct. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. And then we try to get better over time. So we work with our finance partners in every business to understand what are the financials of each product, how are they changing, what do we know about the interaction effect of the channels that we market and the other channels that we use for marketing?(06:44):And how do we triangulate and forecast forward what we think that benefit will be and then prove that out over time through testing. In that respect, the notion of a campaign is important in the sense that it's an organizing construct to get work done and there's a message that runs and we create a message and it runs in the advertising space, and we're trying to get better at quantifying that impact. What does good creative look like and what does bad creative look like and what does that do for the business? But for us, we buy, for lack of a better word, blank space for another message to be put in. And so we've built a lot of muscle memory over time on what works in one business, how do we adapt it to another? Our business is similarly situated so that we can believe that this will be a predictable outcome for the foreseeable future. How long do we think this outcome will last? And then the proof is in, do we hit our numbers at the end of the year?Damian (07:33):You've touched on this a little bit Ilyse, but it's a sector, the finance sector is a conquesting sector in some ways, and on the face of it, there may seem to be little differentiation between one big bank and another. But I'm curious from your point of view in terms of branding, how do you think about JPMC setting itself apart? What are its differentiating points and how does that manifest itself in how you think about your work?David (07:58):Right. Yeah. So it's very important for me to keep one foot out of JPMC and not think like a marketer but think like a human being. And in that respect, if you open a checking account, you open a savings account, generally speaking, those are going to be pretty similar products from bank to bank. But I think where the real race is right now in financial services is experiences. So how do we deliver value to you by being an account holder of one of our products? And how is that different from the way that you are treated or the way that you might feel or the things that you can experience or unlock through other products? We have a pretty robust travel platform and dining platform. We invest heavily in bonus accelerators for travel and dining and other spaces. And we're starting to open progressively larger lounge business in addition to our branches. So we treat all of those as places where we can make an impression on people to give them an experience that is, for lack of a better word, white glove.David (09:00):That they couldn't get anywhere else and trying to make the differentiation on those experiences. And I think that's where the biggest battleground is.Damian (09:07):It's so interesting to me to hear you talk like that and how a company like JPMorgan Chase is actually thinking about lifestyle and experiences and in lots of ways you are marketing a membership or a membership of a kind of elite club, if you like. Is that fair?David (09:24):I think for some of our products, we compete in affluent and there's a lot of benefits that we give to affluent account holders that are meant to give unforgettable experiences, experiences they can't get anywhere else. But I think even our core experience in branches, we want that to be a differentiating factor too. So we invest totally separate from marketing, but we invest a lot in making sure that our bankers have the right information about the customers that they're serving at their fingertips so that when someone comes in and has a question that they know the entire history of that person's relationship. And then in call centers as well, investing a lot in applied AI and ML to do the same thing. So if you call, we want to understand exactly who you are and help get you the help that you need as quickly as possible. We treat all of our products across the spectrum as trying to be differentiated in that way.Damian (10:14):So maybe it's a better way to talk about it as you think about the different customer experiences at different levels.David (10:19):Right, yes.Ilyse (10:21):Yeah, I would say that's definitely like a audience first approach to marketing. What about when it comes to buying ad space and media space?David (10:31):Yea, so without going into too much detail about the secret sauce, I'll say that we obviously have relationships with a quarter of the United States in terms of our customers and our households that bank with us and millions of small businesses as well. There's a lot of information that's proprietary to us that we are able to leverage and we take the protection of that data very seriously. There's a lot that we can't use and we can't access and we have to secure approval to get it. But I think generally speaking, our products are aligned to a series of firm-wide strategic segments, and we track growth against those segments. That's at the highest level and as you go progressively lower the matrix of the audiences that we might use or the audience we might prioritize becomes more matrixed and complex. But we have an audience centric approach to targeting. We are getting better in our capabilities to orchestrate journeys. So I think our ambition or our desire is to be as close to one and personal as we can be given the restrictions that we have in data access.Ilyse (11:36):So your digital marketing strategy definitely signals a future that is focused on measurable outcomes. I'm curious about how you're using channels like CTV and digital out of home to connect that brand awareness with that performance level.David (11:54):Sure. So I would say our strategy has been focused on measurable outcomes since day one. As I mentioned, we wouldn't get money if we weren't able to prove that it was working. But we also think about media in a full funnel context. So awareness drives consideration, drives acquisition, and they're all tied to a person and that person is interacting with multiple messages every day. So I think in the past, and what we're trying to progress away from is the campaign specific mindset. Every product works in a silo, they're all targeting a general audience. And once a product launches on awareness channels, we're no longer on awareness channels. So we've spent a lot of time proving that interaction effect between awareness and consideration acquisition so that we can say what's happening up here is benefiting up here, but we also know the unique benefit of what's happening at the top.(12:44):But I think the two biggest things holding CTV back at the moment for us, I can't speak for the rest of the advertising industry, and it seems like they're spending a lot, is price and brand safety. So on the price front on average CTV ads among publishers, I will not name are two to three times higher than broad reach cable or some mix that's more efficient in nature. Brand safety is another in that you can buy an unlimited amount of CTV that's running in a lot of different fragmented places who you choose to buy it direct. You can choose to buy it through a hardware provider or you can choose to buy it in some app aggregator and all of those will air to some household in some content somewhere. And you know what the household is. So where we've been pushing a lot on brand safety is can we get, it doesn't have to be similar to TV per se, but we definitely need to know what programming we're running against.(13:38):Especially if we're talking about long tail connected TV programming. Most of it's not brand safe, but there's a lot of connected TV content that's tied to children's programming. And if it's going to a household and we can't exactly confirm where that ad brand, who knows, we're running against 12 year olds this entire time. So we're pushing for more information back through brand safety vendors and publishers to validate exactly where that's running in the same context or in a similar context to TV logs. I think once that happens, we invest in the same way that we would anywhere else.Ilyse (14:16):Do you think it'll get there sooner rather than later? David (14:19):Or is the data incoming?David (14:22):I think so. Brand safety technology really just as a matter of getting the information from the hardware or the app provider itself.Damian (14:32):As we look back 2024, we wrote a lot about how the upfronts were changing and there's been a lot of press about upfronts changing. What's your perspective on the upfronts? You talked a little bit about the differences between linear and CTV. Has that impacted the way you think about your products across linear and streaming? How has the upfronts changed things, speeded things up, slowed things down.David (14:55):So the upfronts are always, I don't know if I'm, was it masochist or sadist, but the upfronts are usually my favorite part of the year because you can get a lot of decisions done at the same time and you can look much longer term than sometimes even my agency days clients or in our cases the business are thinking themselves. So it forces a lot of conversations on what is the outlook of the business, what is the outlook of the products you're prioritizing? And then on the other side, how have macro changes impacted what we think will work and at what price? So I don't think it's an exaggeration to say the last four years more has changed in consumption patterns than the previous 10 before that. I think it has had a pretty massive impact on the marketplace in that anyone who's watched cable TV recently will watch endless reruns on cable tv. And so it's really just a matter of capturing passive intent. There's not all that much original content that is being developed specifically for TV anymore.(15:59):So it's a bit more like, I don't know, run of network or video advertising 10 years ago. So we have to take those two things and counterbalance if we know that the bulk of live TV is happening with hyper consumers who are watching it a lot and have a different footprint than those who are watching streaming. But we also know that streaming, ad supported streaming is a very small portion of the total streaming universe. How do we munge those two things together to find the right opportunity? And how do we validate that change is ultimately resulting in a response among the people that are most likely to respond for a particular product or service advertising. This year we undertook a big evaluation. Essentially it felt like the inflection point to say, we can't really just go to market in the same way that we always have in the upfront because there's not as much inventory as we want to buy in the upfront, but it's a good opportunity for us to think about what is a holistic video investment long-term and do we make drastic changes this year or do we make drastic next year?(16:58):So we essentially undertook a process where we built versions of that strategic segmentation that I mentioned where all of our products are aligned against, and then flip that same segmentation around to understand how networks and digital video packages and connected TV packages all reach these different segments. And some of that's a slew of tools, not any one tool has that whole picture. So we use different platforms for different parts of the picture and then started to reorient the entire investment around how do we best reach the people that are most relevant to this product in a way that sort of normalizes the whole investment for the firm.Ilyse (17:43):So this was the first year that you actually looked at all the puzzle pieces, I guess, and put those together. Was there something that inspired that in the market specifically or just the ongoing change throughout the past couple of years?David (18:00):Yeah, I think that what really prompted that change was the options that we have to procure media in different ways. And so now we have different options to say, what is the best method of buying? Is this something that we need to buy as a commodity at the best price? Is this something that we need to buy that's highly targeted to a household, but we need to control the programming? Is this something that we within a reasonable bounds know what the content categories are and we think that there's opportunity in the response of people watching in these content categories in connected tv, or is there on the opposite side a commodity for video where we say if everything's going to run in this standard topic allow list and we're trying to get tonnage but control for the way an ad is served. And that flexibility didn't exist to the extent that it exists now, I think our flexibility to choose those different routes is also relatively recent development through our in housing efforts. And also we have great very flexible agency partnerships to say, we're going to look at this together. We'll figure out the best combination of entities or methods or pipelines to get access to the inventory that we want at the right price. And sometimes that is a collaboration and sometimes it's something we do ourselves. So that flexibility gave us a lot more options to think critically about where and how we secure video upfront inventory.Ilyse (19:27):Traditionally, banks are perceived as brick and mortar establishments, but these days they're all online and digital. How does that change the way you go to market?David (19:39):Right. So each business has some blend of digital and branch originated business. So we think about business bank. If you're a small business owner, you're more likely than not going to go into a branch to make sure you know who the person is that's handling your money for your business. Whereas credit cards are much more digital first. So that blend of who opens, which accounts, where is usually a pretty good predictor of what channels will work well to solicit a response. We have a very big app and website. We're also one of the most conservative cybersecurity companies on earth. So there's a lot of capabilities that marketers like that we will never have or capabilities that we have to work a lot harder to evaluate whether or not it's worth it for us. We treat that as a good challenge.(20:35):If you can't explain exactly where information is going and why it's being used, you probably shouldn't use it in the first place. I don't think that's unique to finance. So we are able use that to our advantage too. So if we're not a first mover and everyone is working out the kinks on our behalf and then we say, okay, we're comfortable with this because we're seeing how the landscape is utilizing this new tool or this new technology or some other part of the technology ecosystem makes it so that we don't have to use it in the way that it is built to be used, but we can customize it and this company will work with us. That helps us to be effective when we need to be effective. And we also don't need to be a first mover because a very small change in improvement for us might be the revenue of an entire company in another place.(21:25):So it's worth it to be methodical and very focused on getting it right, getting things secure, using our digital capabilities in a responsible way. But then I think that the most important thing for us is that our branches, we view our branches as a superpower. It's a place where the vast majority of our customers form an opinion of us. If you go into a branch and don't have a good experience, then you also won't have a good opinion of us. And the marketing effectiveness is partially on what ads you put into market. It's partially based on the impression people have of you, and it's partially based on the opinion that people state of you based on their experience. And so we are always looking for ways to learn from what is working in the branches to improve our marketing capabilities. So I don't think that there's necessarily a trade off. It's trying to find the way that they both benefit each other and then what mix of channels ultimately encourages the type of interest that will grow the business in the unique way the business is configured.Damian (22:23):Great. Thank you so much for these really thoughtful insights.Ilyse (22:26):Yes, thank you so much.Damian (22:33):And that's it for this edition of The Current Podcast. We'll be back next week. So stay tuned.Ilyse (22:38):The Current Podcast theme is by Love and Caliber. The Current team includes Kat Vesce and Sydney Cairns.David (22:44):And remember, we treat our media strategy a lot more like financial planning and analysis. We need to be very disciplined in the way that we spend it and use the best information we have to make sure it'll be a success. Damian (22:54):I'm Damian. Ilyse (22:55):And I'm Ilyse.Damian (22:56):And we'll see you next time. And if you like what you hear, please subscribe and leave as a review. Also tune into our other podcast, The Current Report.

What does it really take to build a successful career in media and entertainment? Annie, the Director of Integrated Media Strategy joins me to spill the tea on navigating the corporate world and making bold career moves. Growing up with Chinese immigrant parents who ran a restaurant, Annie learned early on how to take risks and make big decisions, independently. She's taken this mentality and applied it to building a career in media. Annie opens up about the reality of working in entertainment, the challenges of advocating for bold ideas, and how she balances ambition with her personal life.

Strong mentorship can be the difference between meaningful growth and missed potential. Listen to RPA media veterans Jim Helberg, EVP / Chief Media Officer and Kelly Kim, SVP / Director, Media Strategy share practical advice and personal stories on how impactful guidance empowers growth, strengthens leadership, and cultivates success.   

Welcome back for Part 2 of A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more." Get an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets

In this episode titled, Unlocking CPG Growth: Collaboration, Innovation, and Retail Media Strategies, we sit down with Kris McDermott, a seasoned expert in omni-channel marketing and retail media strategies, to discuss how CPG companies can unlock sustainable growth in today's competitive landscape. Kris shares actionable insights on fostering cross-functional collaboration, driving innovation, and leveraging retail media as a critical growth lever. From breaking down silos between brand and retail media teams to testing innovative strategies with a calculated risk-tolerance mindset, this conversation is packed with strategies for driving category growth and reversing declines. Whether you're in CPG, retail, or a business leader looking to optimize marketing investments, this episode offers valuable advice you can apply immediately.To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

A CMO Confidential Interview with Gary Briggs, former CMO of Facebook and eBay, and board member at Etsy, Petco & Combe. As the Paid Media Advisor to the Harris campaign, Gary shares the inside story of what it is like to work at breakneck speed in the rapid spin up of a political organization and all of the marketing that goes with it. Key discussion points include: a look at the billions spent in 18% of the country; what it's like to make tens of thousands of creative assets at speed; why all of the marketing, public relations, social media and news organizations function as a "single thing" for consumers; and the extreme segmentation and personalized messaging that accompanies "the voter file." Tune in to hear if working on a political campaign is right for your career and why campaigns error on the side of "more is more."For more information on @Adobe Summit visit https://summit.adobe.com/cmoconfidentialGet an exclusive behind-the-scenes look at the 2024 presidential campaign marketing with "Inside 2024 Campaign Marketing Secrets

Every few years, Meta makes a big push with a media-related product, but few of then have lasted long.Instant Articles, Facebook Watch, Instagram Live, podcasts, music videos and more. Why don't these initiatives stick? Is this similar with most social media platforms that try new things? How will this evolve in the future?Join me and MIDiA Research's Tati Cirisano as we discuss Meta, its suite of apps, and why these initiatives come and go.04:32 Entertainment vs. Social Platforms12:29 Meta's Opportunity Cost17:01 Instagram, WhatsApp, and acquisitions23:21 The Future of Facebook25:38 Social Media Trends30:13 Open vs Closed Social PlatformsThis episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.Listen in for our Chartmetric Stat of the Week.If you enjoy Trapital, please rate and review on your favorite podcast platform!

Next in Media spoke with David Kostman, CEO of Teads (formerly Outbrain) about the company's plans to bring together performance advertising, web video and TV, and move beyond its reputation as haven for 'cheap' ads.  Kostman also talked about how publishers are preparing for more AI-driven search and content discovery, and whether brands are as invested as they should be in news and the open web.Takeaways:Outbrain & Teads: A Game-Changing Merger for the Open InternetThe Outbrain-Teads merger creates a $1.7 billion ad powerhouse, merging native performance and premium video advertising to serve brands across the entire marketing funnel.The Power of Controlled Real Estate & First-Party DataUnlike traditional ad networks, Teeds secures exclusive publisher inventory, ensuring premium ad placement without competing in an auction model.AI & The Future of Digital Advertising OptimizationTeeds is integrating AI-driven predictive analytics for automated media buying and ad optimization, enhancing real-time targeting.CTV Advertising & The Evolution of Small Business ReachTeeds is making a strong push into Connected TV (CTV), with exclusive placements on OEM home screens like LG and Hisense.AI, Content Discovery & The Fight for Quality JournalismWith the rise of AI-generated content, premium publishers are at risk. Teeds is doubling down on supporting quality journalism, ensuring trusted news sites get premium monetization opportunities.

Lior Abramovich is the Co-Founder & CEO of Blanket, a platform transforming the single-family rental market backed by RE Angels. With over a decade of experience, he's overseen $200 million in acquisitions for more than 1,000 investors. Beyond real estate, Lior is dedicated to impact-driven initiatives—he co-founded Golden, a nonprofit renovating homes for senior citizens in need, and a foundation committed to providing clean drinking water to children worldwide. A graduate of the University of Haifa with a degree in Political Science, Lior also served eight years in the Israeli Navy, holding leadership roles as Executive Officer of the Naval Academy and Chief Engineer of a Navy warship.(03:10) - Lior's & Blanket's Origin Story(06:03) - SFR Property Management Landscape(10:20) - Blanket's Business Model & Growth(17:57) - Challenges & Opportunities in SFR Property Management(24:11) - Feature: Pacaso - Luxury vacation home ownership, elevated. Join Pacaso's growth and become an investor of the venture-backed company at Pacaso.com/invest25:59 Challenges and Insights in Property Management(26:40) - Expanding Across Markets(32:48) - Feature: Blueprint - The Future of Real Estate 2025(35:53) - Leveraging AI in Property Management(40:40) - Blanket's Media Strategy & Industry Impact(44:08) - Collaboration Superpower - Winston Churchill & Giovanni di Bicci de' Medici (Wiki)

In this episode of Going Underground, Grayzone Editor-in-Chief Max Blumenthal dissects Donald Trump's call for greater independent media access to White House press briefings and the broader implications of his media strategy. Blumenthal breaks down his viral confrontation with former Secretary of State Antony Blinken over the U.S. role in Israel's assault on Gaza, as well as Trump's move to cut USAID grants to Ukraine—leading to the swift collapse of Ukrainian media outlets reliant on Western funding.He also exposes the Ukrainian Myrotvorets kill list, detailing the threats he and other journalists have faced for reporting inconvenient truths about NATO's proxy war. The conversation turns to the arrests of The Electronic Intifada's Ali Abunimah in Switzerland and Grayzone journalist Jeremy Loffredo in Israel, underscoring the global crackdown on independent reporting.Blumenthal further unpacks the Biden administration's political maneuvering, including an alleged pardon for Anthony Fauci to shield him from accountability over COVID policies, and how Trump's potential return to the White House could see the most overtly pro-Israel administration in U.S. history. He analyzes Trump's role in advancing Israel's expansionist agenda, including his tacit approval of West Bank annexation and Netanyahu's expectation that a second Trump presidency would back Israel in a regional war against Iran.Check out this no-holds-barred discussion of stories the establishment media won't touch.For more info on Afshin Rattansi's Going Underground: linktree.com/goingundergroundtv

Reconnecting with David Weissmann after 25 years, we dive into David's incredible journey from telephone communications to media strategy. He shares his story of overcoming self-doubt, advocating for himself, and leveraging his transferable skills to pivot into a fulfilling PR career. Discover the strategies David used, the risks he took, and the lessons he learned along the way. Tune in and be inspired! David Weissmann: https://www.linkedin.com/in/david-weissmann/ Reishit: https://www.reishit.org/ Clark Miller, AIA: https://www.linkedin.com/in/clark-miller-aia-leed-ap-4a031712b/ The Shield: https://www.hulu.com/series/4094ad25-76a0-4ebc-a577-106c22737dbc Instagram: https://www.instagram.com/cacklemedia/ TikTok: https://www.tiktok.com/@cacklemedia YouTube: https://www.youtube.com/@CackleMedia LinkedIn: https://www.linkedin.com/company/cacklemedia/ 00:00 Introduction to Transferable Skills 01:17 David's Journey 01:52 The Reality of Being an Architect 07:49 The Lawyer and Architect Career Paths 10:37 The Value of Transferable Skills 15:45 David's Career Pivot at Verizon 21:04 The Importance of Sales Experience 32:28 Career Pivot Challenges 33:20 Transitioning from Sales to Corporate Roles 34:03 The Shield Analogy 36:57 Proving Yourself in a New Role 40:50 Taking Risks and Self-Advocacy 44:05 Building Skills and Securing the Dream Job 53:19 Moving to Israel and New Opportunities 57:28 Final Thoughts and Reflections

Media rights auctions are the moment when the question of 'What's sport worth?' is asked and answered; the point at which the talk becomes real; where fortunes are been spent, won and lost, psychology meets money. The auction gives us a glimpse of a different future, that may or may not be the direction of travel for everyone else in the marketplace.  What makes this imperfect process more intriguing is that the basic return on investment equation is shifting in real time. The players in the game are not just a handful of traditional sports media companies. They are also the new breed of entertainment streamers, online retailers, mobile phone manufacturers or private equity firms. How does their presence around the table shift the fundamental question - what is sport worth? We've got three strategy experts from Altman Solon, a global consultancy specializing in Technology, Media and Telecom, to provide an inside look at the media auction process, exploring its flaws and opportunities. Joining us today are:David Dellea, Partner at the Zurich office and leader of Altman Solon's Sports Practice. David previously headed PwC's sports practicePascal Stefan, Principal at the Munich office, formerly Head of Strategy at DAZN.Davide Tesoro Tess, Senior Advisor for Altman Solon based in Milan, and formerly Executive Vice President for Strategy at Sky Italia. Altman Solon's recently published the 2024 Sports Survey—a series of five in-depth publications exploring the state of the sports media business and revealing what consumers and industry executives envision for the future. The publication can be downloaded hereUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

The TikTok Ban and the Chinese Brand Dilemma with Ivy YangThis episode of the Asia Business Podcast features a deep dive into the complex arena of cross-cultural business dynamics with guest Ivy Yang, founder of Wavelet Strategy. Ivy brings a wealth of experience in public relations and a nuanced understanding of the U.S.-China macro relationship, making her insights invaluable for companies navigating these waters.Introduction to Ivy YangEmail Ivy: ivy@waveletnyc.comIvy's SubstackConnect on LinkedInVisit Wavelet StrategyIvy Yang is the founder of Wavelet Strategy, holds a BA from NYU, and an MBA from Columbia. Her extensive background in crisis management, financial media reporting, and media relations offers invaluable perspectives, particularly in the realm of cross-cultural business between the U.S. and China. Ivy also contributes to the Financial Times Chinese and has a Substack blog called "Calling the Shots," which is highly recommended for anyone interested in these topics.TikTok, RedNote, and The User Migration PhenomenonThe conversation kicks off with a hot topic: the potential shutdown of TikTok in the U.S. and the ripple effects on its massive user base. Ivy shares her perspective on the current media reports suggesting an imminent shutdown, drawing parallels with past events in other countries. As users consider migrating to RedNote (Xiaohongshu), Ivy provides her firsthand insights into this platform, noting its unique user experience compared to TikTok.Highlighting the Cultural Exchange on RedNoteIvy emphasizes the fascinating dynamic of TikTok "refugees" transitioning to RedNote, a starkly Chinese platform with no translation features. This migration, Ivy notes, represents an act of protest and defiance against geopolitical narratives. She describes the rich cultural exchanges unfolding in RedNote's comment sections, reminiscent of past platforms like Clubhouse that fostered U.S.-China dialogues.The Cross-Border Challenges for Chinese BrandsArt and Ivy delve into broader challenges faced by Chinese brands in the U.S., notably in building trust amid geopolitical tensions. Ivy underscores the significance of defining a dual narrative to maintain a global brand perception while acknowledging Chinese roots and operations. Art adds to the discussion by highlighting brands like Lenovo that have navigated these waters successfully, contrasting them with current challenges faced by apps like TikTok and Shein.Managing U.S. Perceptions and Media RelationsThe conversation explores the critical role of media relations in shaping public perception. Ivy argues that Chinese companies need to engage more proactively with media to manage narratives before they become defined by external forces. She stresses the importance of transparency and adapting to U.S. cultural norms in hiring and operations.Practical Advice for Chinese Companies Entering the U.S. MarketIvy concludes with practical strategies for Chinese brands entering the U.S. market:Adopt Cultural Norms: Understand U.S. hiring practices and navigate media relations with transparency.Strategize Media Relations: Engage in active narrative management, especially during crises, by supplying context and data to reporters.Own Communication Channels: Develop robust owned media strategies to swiftly communicate your company's stance and developments. Substack and other platforms can be effective for reaching niche, influential audiences.ConclusionThis episode serves as a crucial guide for navigating the complex landscape of U.S.-China business relations. Ivy Yang's insights illuminate how companies can better manage their cross-cultural narratives, engage with media, and respect local norms to succeed in the U.S. market. For those interested in more of Ivy's perspectives, her blog, "Calling the Shots," provides deeper dives into these topics. As the landscape continues to evolve, staying informed and adaptable remains key. Timestamps00:00 Introduction and Guest Introduction01:17 Current Events: TikTok Controversy02:58 The Migration to RedNote06:38 Geopolitical Implications for Chinese Apps09:56 Challenges for Chinese Brands in the U.S.16:23 PR Strategies for Chinese Companies27:52 The Role of Media and Owned Channels33:44 Final Thoughts and Contact Information  ProducerJacob ThomasFollow UsLinkedInApple Podcasts

At UTTR, we're all about propelling your business up & to the right. We specialize in B2B marketing and employ industry experts in paid advertising, creative, and revenue operations. We focus on achieving real impact by deep-diving into both marketing and business metrics. As an extension of your team, we work together to exceed your growth OKRs. Connect with Sam

This episode is a mash-up of insights and strategies shared at EXP Con Miami, designed to help you scale your real estate business using the power of YouTube and social media. I share my tips for creating content for YouTube as a real estate agent and how to leverage the power of story branding to scale tour real estate business! Watch now to learn everything you need to get started and start creating content resonates with you audience and that will help you GROW your real estate business! 

Justin Goldstein is the Founder and Lead Strategist of PR72, an integrated communications agency that helps organizations like Uber, AARP, and General Motors unlock growth and build their brands. We discussed all of this and more this week on the On Brand podcast. About Justin Goldstein Justin Goldstein is an award-winning public relations and marketing expert, and the Founder and Lead Strategist of PR73. This integrated communications agency helps brands build trust and unlock growth opportunities. He has reshaped industry practices through his work with leading organizations like Uber, AARP, Clinton Global Initiative, General Motors, and many more. Justin's mission? To empower brands to develop trust at every touchpoint. Justin's journey and personal story testify to the power of resilience and resourcefulness. Born with a cyst on his kidney, Justin learned early on to recognize his limits and adapt strategically—a lesson he now applies to business. Just as he used a kidney protector belt as a child, Justin advocates for understanding your bandwidth and being resourceful to avoid overextending yourself and your clients. From the Show What brand has made Justin smile recently? Justin shared the consistent smiles he gets from real estate brokerage SERHANT. Connect with Justin on LinkedIn and the PR73 website. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

When done right, paid spend is like throwing gasoline on the flames of what's working in your marketing. Done wrong – it's just a huge waste of time and money.In this episode, Dave Gerhardt hosts an live session with John Short, CEO of Compound Growth Marketing (CGM), and Kym Parker, SVP of Media Strategy at CGM, who walk through tried and true strategies they've built from managing over $50 million in paid spend.They also cover:How to choose which strategy is best for you and exactly how to target the right ICPThe three keys to successful paid media, like setting up actionable reportingHow to identify how much you can spend for leads/account at each stage of the sales and marketing funnelTimestamps(00:00) - - Intro to John and Kym (07:29) - - Choosing the Perfect Paid Media Strategy (11:57) - - The $100 CPL Myth (15:32) - - Three Keys to Successful Paid Media (18:10) - - Qualification Is Critical in ABM Success (19:48) - - How You Should Think About Bidding Algorithms (22:32) - - Prospect Experience: The Campaign Funnel (24:12) - - Using a Multi-Channel Approach (29:32) - - Mid-Intent Funnel Examples (33:04) - - Executing on a Paid Acquisition Strategy (39:13) - - Tailoring Your Messaging for Buying Committee Engagement (43:47) - - Balancing Funnel Strategies (46:28) - - Justifying Higher Costs (50:43) - - Channel Testing and Target Comparison (52:08) - - How to Master Paid Media in Enterprise Marketing Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Revenue Hero. It's 2024, your buyer has probably moved on to an alternative after a few minutes of not hearing from you, let alone 29 hours.What those companies need is automated scheduling for qualified leads.And that's where RevenueHero comes in. Their platform is the fastest way for qualified leads to schedule a meeting with your sales team. Plus they have the most sophisticated matching algorithm so all your leads get booked with the right rep whether they are a new account or already a customer. Check them out at revenuehero.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode, Provost Kimberly D. McCorkle talks with Dr. Melanie B. Richards, interim director of ETSU's new School of Marketing and Media, about how her experience in the corporate world led to a career in academia – and how she is harnessing that experience to make sure her students get hands-on, project-based learning opportunities in her classroom. Dr. Richards also discusses how she incorporates AI in her instruction and recommends a book that she has used to guide her research and teaching in this area: Co-Intelligence: Living and Working with AI by Ethan Mollick. Listen to more episodes of Why I Teach, where Dr. Kimberly D. McCorkle explores stories of impact and success of ETSU faculty. Subscribe at https://why-i-teach-conversation-with-etsu-faculty.podbean.com/. Dr. Richards' Bio: https://www.etsu.edu/cbat/media-communication/facstaff/richardsm.php  ETSU's Master of Arts in Brand and Media Strategy: https://www.etsu.edu/cbat/media-communication/academics/graduate-programs/brand-strategy.php School of Marketing and Media News: https://www.etsu.edu/etsu-news/schools/marketing-media.php/ ETSU's Approach to Community-Engaged Learning: https://www.etsu.edu/teaching/teaching_community/cel_qep.php

Explore various social media strategies with Douglas Nelson in this masterclass episode with Tom Plasteras and Jamie Harrison, seasoned media veterans and the founders of Verito Communications & Media Strategies. Tune in as they explore the most common pitfalls organizations face when marketing themselves and discover effective approaches to conveying your message to your target audience. Tom and Jamie also emphasize the importance of storytelling, targeted messaging, and a holistic approach that touches both traditional and digital media. Master these efficient tools to transform your media strategies and amplify your organization's impact.

Social media is one of the most powerful tools we have to amplify our message and connect with people on a deeper level. In this episode, I break down why belief in your message is the key to staying consistent and winning on these platforms. I'll share practical real estate social media tips and content creation strategies for realtors to help you grow, engage, and succeed in today's competitive market. If you're ready to take your real estate marketing to the next level, let's dive in!

Are you thinking of starting a podcast? Or maybe you already have a show and are wondering how to take it to the next level? Today's guest shares everything you need to know to launch and grow a successful, purpose-driven podcast. Erik Cabral is a leading expert in brand development, trusted by Fortune 100 and Inc. 5000 companies to define and deliver their core messages. Having built thousands of brands over his career, Erik has shared the stage with powerhouse brands like Shark Tank's Matt Higgins and Kevin Harrington, VaynerMedia, David Meltzer, and Hal Elrod of the Miracle Morning.  As the founder of On Air Brands, Be Your Brand, PodMAX, and theMindado Investment Group, Erik is dedicated to helping entrepreneurs develop their personal and corporate brands through podcasting and media strategies. His work has been featured in major publications and has contributed to raising millions in capital for his investor clients. Preventing Podfade After launching dozens of podcasts, Erik says the biggest obstacle is “podfade”–where a podcast gradually disappears over time because they run out of content ideas. Thousands of new shows were created in the past few years, but very few of them survived past 20 episodes. The reason comes down to a lack of purpose. If you don't have a clear goal for your show, it's unlikely to last. That's why Erik's company has shifted more into personal branding. Before launching a podcast, be clear on your goals, your mission, and who you want to serve. Focus on your purpose, because that's what makes great content.  In Erik's own business, he's rebranded his podcast to The Erik Cabral Show and is focused on incorporating his faith into his brand. His mission is to build personal brands that glorify God and speaking openly about that has helped attract people who share those values. What to Know Before Starting a Podcast If you want to start a podcast, the first step is to manage your expectations. The average number of downloads per episode is 29. That may not sound like a lot, but even a small audience can create momentum in your business! If you have 30 loyal listeners every week, that's the same as having 30 people in a room who are eager to learn from you. Don't believe the noise on social media that says you need massive numbers to create an impact.   When it comes to growing your show, podcasting is like starting a business. It starts with word of mouth and your personal network. Most of the biggest podcasts are hosted by someone who already had a personal brand with a large following. Audience growth is a slow build, so don't give up too soon. Enjoy this interview with podcasting expert Erik Cabral… Soundbytes 13:47-14:06 “It's what we call pod fade: all these shows got started, and the statistics are running away from me, but all the hundreds of thousands of podcasts that started during that era, we benefited from, for sure, but then a lot of them faded because they didn't have clarity and purpose and an end goal in mind.” 15:05-15:25 “If I asked you to speak at my event and there were 30 people in the room that were going to be hungry and eager to learn from you, and you have an hour-long opportunity to get into their minds and in their hearts…would you take that? Absolutely. You have this every week you're speaking on your own stage about whatever you want to talk about every single week.” 33:32-24:04 “There is a purpose outside of money. Your purpose could be money and earthly things and earthly desires and material things. But I've recognized, and I've been around a lot of successful people…sharing the room in stages with millionaires and billionaires. I've recognized there are people that aren't happy with all that money, but the ones that are have that greater purpose, and they're usually God fearing people that know there's something bigger than themselves beyond this life here on Earth.” Quotes “Podcasting is very much like starting a business. We have to start with friends and family, word of mouth. We have to grassroots.” “Having a podcast, especially with a YouTube channel, you're set apart for most business owners who don't want to do that.” “We want to build personal brands that glorify God.” “Building a business is personal. It comes from us, our heart.” Links mentioned in this episode: Visit Erik's website: https://www.erikcabral.co/  Free podcasting guide: https://www.erikcabral.co/guide Connect with Erik on LinkedIn: https://www.linkedin.com/in/erikcabral/ 

[Episode 6 in our Inside Whissel Realty Series on Real Estate Team OS]Besides Kyle Whissel, CEO and Team Leader of Whissel Realty Group brokered by eXp Realty in San Diego, very few people have been on this team's journey longer than Media Manager Bryan Koci. How long? Nearly a decade!  In this conversation, Bryan brings you the strategies and tactics behind their agent-facing content like the Media Mayor Mastermind and The Whissel Way podcast, as well as their consumer-facing content for the top, middle, and bottom of the sales funnel.You'll also learn how the media team serves agents, how and why to balance “low production” (iPhone) with “high production” (studio), why they have multiple YouTube channels, Instagram handles, and Facebook pages and groups (and why you might, too), and how all of this evolved over the past decade.Listen to this Inside Whissel Realty episode with Bryan Koci for insights into:- The modular studio he built that we recorded the series in- How the structure provided by EOS took the team “to the next level”- How the evolution of the company and the media team introduced him to the challenges and questions that every team leader faces- The importance of balancing “high production” and “low production” of your video content - and the role of each in helping your business- The three pillars of their content strategy - agent-facing, mid- to bottom-of-funnel consumer-facing, and top-of-funnel consumer-facing- Specific distribution tips for Facebook and YouTube all under the theme of “separate channels for separate audiences”- How and why to bring Collaborators into your Instagram content- Doing things because it's right or good, not just because of the ROIAt the end, learn about camera gear that never gets used, shared Netflix logins, and boxes of cords and cables.Bryan Koci:- https://instagram.com/bryankoci- https://thewhisselway.com/Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

In this episode of Cut the Mic, Mike Sperrazza and Mike Hoeflich tackle hot-button issues in conservative politics, from immigration policies and the need for legal processes to critiques of political campaign funding mismanagement. The hosts dive into speculation about criminal investigations involving senior DOJ and FBI officials and discuss Trump's approach to media, free press, and accountability. Wrapping up, they explore concerns about Trump's presidential transition and the potential challenges he faces, including threats and deep state interference. Packed with sharp analysis and candid opinions, this episode offers a no-holds-barred look at today's political landscape. (00:02:55) Upholding Laws in Immigration Process (00:07:01) Excessive Spending in Political Campaigns Analysis (00:09:35) Government Officials Seeking Legal Counsel Amid Speculation (00:10:55) Trump's Emphasis on Fair and Open Media (00:18:40) Transition Perils: Threats and Challenges for Trump

In this episode of the 'Sorry We're Closed' podcast, hosts Pat Light and Tevo discuss the recent election results, market reactions, and the implications for various industries. They delve into the staggering amounts spent on political ads, particularly in swing states, and reflect on the effectiveness of media strategies employed by candidates. The conversation also touches on the Super Bowl ad spending and the broader economic landscape post-election. In this conversation, the speakers delve into the impact of long-form podcasts on political engagement, particularly among young voters. They discuss the effectiveness of advertising strategies in political campaigns, the importance of authenticity in messaging, and the role of media in shaping public perception. The conversation also touches on the future of political leadership and the dynamics of current political figures. Newsletter https://t.co/FJ2fkNOkeM YouTube and Socials https://mtr.bio/sorry-were-closed-Pod 00:00 Introduction and Podcast Overview 02:05 Post-Election Reflections 06:57 Market Reactions and Predictions 10:41 Super Bowl Ad Spending Insights16:55Election Spending Breakdown 27:19 Media Strategies and Election Outcomes 36:00 The Power of Long-Form Conversations 39:13 Engaging Young Voters Through Podcasts 42:03 Advertising Strategies in Political Campaigns 46:06 Authenticity in Political Messaging 49:53 The Role of Media in Political Perception 54:03 The Future of Political Leadership

Join us for the latest RV and camping news, including the impacts of recent hurricanes in the southeast, a stolen RV during Florida evacuations, and early park closures in Wisconsin due to a mouse infestation. We'll discuss the Florida RV Super Show's limited campsites and delve into the frame failure issues with Grand Design RVs that may lead to a class action lawsuit.  Get 25% Off RV Life Pro here: https://my.rvlife.com/bill/signup/3?s=rvtw&coupon=QE7KAHVF3E Donate to the Outdoor Hospitality Industry Foundation's relief fund here: https://ohi.org/ohi-foundation/ The Hunterbrook Grand Design/Winnebago article: https://hntrbrk.com/winnebago/   ***** Become a Mile Marker Member and support this content. Learn more at https://RVMiles.com/milemarkers  Subscribe to the NEW RV Miles Podcast Channel: https://www.youtube.com/RVMilesPodcast.  ****************************** Connect with RV Miles:  RV Miles Facebook Group: https://www.facebook.com/groups/rvmiles Shop the RV Miles Amazon Store: https://www.amazon.com/shop/rvmiles RV Miles Mailing List: https://rvmiles.com/mailinglist Mile Marker Membership: https://rvmiles.com/milemarkers 00:00 Introduction  00:07 Hurricane Impact 02:18 Florida RV SuperShow Update 03:10 RV Life Sponsorship 04:08 Wisconsin State Park Closure 04:30 Grand Design Frame Issues 08:23 Critique of the Article and Biases 09:07 Hunterbrook's Media Strategy and Potential Manipulation 10:08 Grand Design's Frame Issues Explained 10:29 RV Mishap During Eagles Celebration 10:58 Conclusion and Sign-Off

In this episode, Parker and Landon discuss the recent XFINITY race, highlighting the intense moments, strategies, and team dynamics that played a crucial role in the outcome. They reflect on the officiating decisions, particularly the timing of cautions, and how these impact the high-stakes environment of NASCAR racing. The conversation also touches on Parker's future in racing and the emotional journey he experienced during the race weekend. In this segment, the conversation delves into personal anecdotes, listener feedback, insights from the racing world, production aspects of commentary, and a detailed analysis of NASCAR's current competitive landscape, particularly focusing on Kyle Larson's dominance and the complexities of track limits in racing. In this conversation, the hosts discuss various aspects of NASCAR and IndyCar racing, including the implications of track limits, heroic performances in the playoffs, penalties affecting drivers, and the strategies teams employ regarding weight regulations. They also touch on the upcoming Formula One championship battle and Hailie Deegan's career shift to IndyNext, as well as IndyCar's media rights decisions, and Bathurst 1000 race. Leave us a voicemail! https://moneylap.com Timestamps: 00:00 - Intro 00:14 - Diving Into Parker's Near Win 01:03 - Race Strategy and Team Dynamics   01:54 - Caution and Pit Stop Performance   02:39 - Intense Racing Moments   05:09 - Emotional Experience of Racing   05:39 - Restart Strategy Discussion   08:44 - Analysis of Race Decisions   09:39 - Team Strategy and Mindset   10:24 - Reflections on Race Intensity   11:48 - Timing of Caution Discussion   15:38 - Judgment Calls in NASCAR   18:01 - Judgment Calls and Complexity in NASCAR   19:30 - Historical Perspective on Officiating   20:16 - The Stakes of Championship Racing   21:58 - Fan Perspectives on Green-White-Checkered Finishes   22:56 - Post-Race Emotions and Support   24:28 - Mindset After a Disappointing Result   25:18 - Interactions with Fellow Drivers   27:21 - Future Racing Opportunities   27:56 - Late Night Reflections After the Race   30:20 - PR Lap 42:29 - Kyle Larson's Dominating Victory 47:35 - Track Limits and Penalties   52:04 - Discussion on NASCAR's Rule Consistency   53:42 - Bubba Wallace's Incident   55:08 - Tyler Reddick's Road Course Skills   57:08 - Alex Bowman's Penalty  1:03:08 - NASCAR's Espionage Scandal   1:05:09 - Formula One Championship Battle 1:08:51 - IndyCar News: Hailie Deegan   1:12:21 - IndyCar's Media Strategy   1:14:37 - Bathurst 1000 Recap   1:16:19 - Outro (Timestamps are a rough timing and may require a little scrubbing to find the start of the topic) The Money Lap is the ultimate motorsport podcast with Parker Kligerman and Landon Cassill professional racecar drivers and hilarious hosts taking you through the world of motorsports. Covering NASCAR, F1, Indycar, and more, they'll provide the scoop, gossip, laughs, and stories from the racing biz. With over 1100 unique products currently in stock, Spoiler Diecast boasts one of the largest inventories in the industry. We are NASCAR focused, offering a wide range of diecast and apparel options. But that's not all. We've expanded our catalog to include diecast for dirt/sprint cars, Indycar, and F1. As passionate racing fans ourselves, we're constantly growing our offerings to cater to different forms of racing. Use promo code "moneylap" for free shipping and 5% off all orders. https://www.spoilerdiecast.com/ Sign up today for the Money Lap newsletter: https://themoneylap.com/subscribe Read by industry executives in NASCAR, F1, and Indycar, our newsletter and podcast are essential resources for any motorsports enthusiast. Join our community of passionate fans and industry insiders today. Welcome to the future of motorsports media! Copyright 2024, Pixel Racing, LLC. All Rights Reserved.

Vice President Kamala Harris will be sitting down with Brett Baier in an exclusive interview to FOX News, a media move that is happening as the polls have tightened. Harris has been criticized since the start of her campaign for not making herself available for tough media interviews. She is also utilizing big name surrogates, like Former Presidents Bill Clinton and Barack Obama, to get her message out in swing states but have they done her any good? FOX's John Saucier speaks with Griff Jenkins, Washington-based national correspondent for the FOX News Channel (FNC) and a co-anchor of 'FOX News Live', about this change in media strategy for Harris and some recent appearances by her surrogates that may not have helped her gain voters. Click Here To Follow 'The FOX News Rundown: Evening Edition' Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Lisa and Congressman Byron Donalds discuss the political implications of Hurricane Milton in Florida. Lisa criticizes Vice President Kamala Harris for her perceived lack of genuine involvement in disaster response, accusing her of using the situation for political gain and photo opportunities. Congressman Donalds shares his frustrations, highlighting the impact of the hurricane on his district and critiquing Harris's media strategy. The conversation also touches on Donald Trump's campaign strategy, emphasizing the importance of reaching out to voters in traditionally Democratic areas and the shifting dynamics in battleground states as the election approaches. The Truth with Lisa Boothe is part of the Clay Travis & Buck Sexton Podcast Network - new episodes debut every Monday & Thursday.See omnystudio.com/listener for privacy information.

In part one of Red Eye Radio with Gary McNamara and Eric Harley, Politico says JD Vance's beard can be negative, conveying aggression and opposition to feminist ideals; VP debate reaction from the media; Harris and Walz rethink media strategy; Biden-Harris administration fails with hurricane Helene response; only $750 to victims who have lost everything; Georgia Governor Kemp outraged; FEMA running short on money for hurricane victims; American Pickers favorite Frank Fritz has died at 60 years old; an anti-Trump impeachment witness appears on MSNBC to say why he's going to vote for Trump; New accusations that Doug Emhoff slapped an ex-girlfriend. For more talk on the issues that matter to you, listen on radio stations across America Monday-Friday 12am-5am CT (1am-6am ET and 10pm-3am PT), download the RED EYE RADIO SHOW app, asking your smart speaker, or listening at RedEyeRadioShow.com  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Election Day is getting closer, and the latest national FOX News Poll shows Vice President Kamala Harris with a two-point lead over former President Donald Trump, still within the margin of error. With experts and pundits stressing the 2024 presidential race remains neck-and-neck, voters will be looking to the candidates to hear about solutions to their top issues: economy, immigration, and abortion. Martha MacCallum, anchor and executive editor of The Story with Martha MacCallum, joins the Rundown to break down the current state of the race and the unusual political news cycle that has unfolded this year. The Federal Reserve has cut interest rates by half a basis point, their first time lowering interest rates since the beginning of the pandemic in March 2020. Now, Americans can expect borrowing costs to go down in a few key pain points for consumers: credit card debt, mortgage rates on housing, and even auto and private student loans. U.S. businesses will see benefits too; cheaper borrowing typically encourages companies to hire more and attracts more investors in the stock market. Co-host of The Big Money Show on Fox Business, Brian Brenberg, joins to explain how and when this interest rate cut will be felt by Americans and concerns about a lagging labor market. Plus, commentary from FOX News Contributor and host of the Jason In The House podcast, Jason Chaffetz. Photo Credit: AP Learn more about your ad choices. Visit megaphone.fm/adchoices

We're trialling a new format this week, as I am in the Bay of Fires for work. A visit to a beer-drinking pig inspired some ruminations on how and why we connect as this idiotic, digital hellscape builds itself around us. The episode discusses the manipulation and sanitization of reality through digital currencies, IDs, and the evolving media landscape, including the shift to 'private' or enclosed digital engagement opportunities like Mighty Networks and Substack, aiming for authenticity in an increasingly controlled and artificial world. 00:00 Introduction: The World Without Sin 00:21 Filming in the Bay of Fires 00:27 The Pub in the Paddock and Priscilla the Pig 01:58 Exploring the Concept of 'The World Without Sin' 05:18 Digital IDs and Global Changes 09:08 Cultural Reflections and Media Strategy 16:50 The Gap Between Public and Private Discourse 22:55 Media Evolution and Personal Adaptations 39:09 Conclusion: Navigating the World Without Sin In lieu of show notes, here is a picture of a pub, followed by a pig. You're welcome.

Gary Vaynerchuck, better known as Gary Vee, has always had his finger on the pulse of digital media. His content pyramid is the secret behind how some of your favorite online creators built their platform and is the playbook used by the biggest digital marketing agencies in the world. Gary joins Ryan Holiday at the Daily Stoic studio to talk about creating compelling content, the significance of subjective opinions in an online world, the evolving nature of people's attention spans, what the current “parenting pandemic” is, and more.Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator and CEO of VeeFriends. His latest project is a children's book, Meet Me in the Middle: A VeeFriends Book! The book uses a unique, two-in-one, flip-the-book-around format that encourages young readers (and their parents) to see how different the world looks from another point of view. Based on two VeeFriends characters, Eager Eagle and Patient Pig, it is a fun and engaging story about how real success comes from seeing how the other side does it.Grab your own copy of Meet Me in the Middle: A VeeFriends BookYou can also check out Gary's book: Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World