Podcasts about Organic

Broad keyword targeting is quietly undermining AI search visibility. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, has built an AEO agency helping brands get discovered across Google and AI answer engines after advising companies like Multisensor AI, FORM Kitchens, and Kyte as a fractional CMO. She breaks down why keyword specificity now outperforms broad-match traffic grabs, how legacy SEO habits actively hurt AI search performance, and what product marketing rigor brings to building durable AI visibility strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One Big Idea 4 - Driving Operational Excellence: From Algorithm-Free Organic Scale to Transformational Self-LeadershipIn this episode of One Big Idea, host Josh Elledge connects with Nikolas Hake, Scott Doggett, Carol Schultz, Andrew Lafuente, and Jane Monroe to break down the operational frameworks needed to scale modern businesses, refine organizational culture, and master executive self-leadership. Nikolas Hake, Founder and CEO of JUS Official Services, kicks off the conversation by detailing how emerging creators and brands can build compounding momentum without falling into short-term social media trends. Scott Doggett, Founder and Chief Servant Leader at the National Academy of Leadership Development, then shifts the focus toward corporate culture, exposing how executive perception directly impacts workforce engagement. Next, Vertical Elevation Founder and CEO Carol Schultz introduces the strategic deployment of a Chief of Staff to eliminate CEO burnout. Andrew Lafuente, Founder and Principal of Lafuente Sign and Awning, reveals how modernizing legacy B2B industries creates sustainable market differentiation. Finally, Entrepreneur and Keynote Speaker Jane Monroe closes the episode by mapping out the four dimensions of the self to help corporate executives lead with radical self-awareness.The One Big Idea That Helps You Win Online Without Following Algorithms with JUS Official Services' Nikolas HakeIn a digital landscape obsessed with immediate viral spikes, emerging creators and growing brands frequently dilute their positioning by frantically chasing fleeting algorithmic trends. Talent management expert Nikolas Hake explains that his "one big idea" directly targets this strategic error: long-term brand equity relies on building a structured, repeatable content engine that compounds over time. Many talent agencies focus exclusively on established names, leaving emerging professionals without structured guidance. By stepping in to provide early-stage support, transparent management, and flexible operational alignment, businesses can transition away from scattered, sporadic activity and anchor their brand around a single, highly cohesive value proposition.To build sustainable digital momentum, founders must shift from surface-level vanity metrics toward deep audience understanding and multi-channel alignment. Nikolas emphasizes that attempting to appeal to everyone ultimately erodes consumer trust. Instead, brands should prioritize message clarity, audit their communications across platforms, and focus on human-centric storytelling that creates real emotional resonance. By establishing structured content workflows and viewing digital visibility as a long-term marathon rather than a sprint, businesses can protect their core identity, navigate evolving software algorithms, and cultivate deeply loyal communities.Why Leadership Success Depends on Seeing People Beyond Their Job Titles with National Academy of Leadership Development's Scott DoggettMany executive teams attempt to resolve underlying corporate challenges like high employee turnover, low productivity, and team disengagement by rolling out new software tools or rigid corporate policies. However, leadership development expert Scott Doggett demonstrates that his core framework addresses a much deeper root cause: executive perception. When leaders subconsciously view their workforce through clinical or transactional labels—referring to employees merely as "resources," "leads," or "headcount to manage"—that underlying mindset inevitably seeps into daily operations. This dynamic erodes psychological safety, suppresses frontline initiative, and causes high-performing talent to disengage.To build an adaptable, human-centered corporate culture, Scott challenges executives to radically shift how they perceive their team members. When leaders intentionally view every individual as priceless—acknowledging their unique strengths, personal aspirations, and professional struggles—they unlock unprecedented levels of ownership, creative problem-solving, and cross-functional collaboration. Transforming corporate culture does not happen through static mission statements; it is forged through micro-interactions, such as practicing intentional presence in meetings, offering constructive feedback after errors, and replacing dehumanizing corporate jargon with empathetic language. By auditing their daily interactions, leaders can create an environment where talent genuinely thrives.Moving Beyond Micromanagement Through Strategic Delegation and Leadership with Vertical Elevation's Carol SchultzSmall and medium-sized business (SMB) CEOs frequently find themselves trapped in "operational overload," spending their valuable bandwidth managing daily meeting logistics, handling routine team communication, and putting out operational fires. Executive consultant Carol Schultz shares her foundational "one big idea" that solves this bottleneck: every CEO needs a Chief of Staff to serve as an operational force multiplier. Unlike a Director of Operations, who manages company-wide systems and department heads, a Chief of Staff focuses exclusively on managing the operations of the CEO's office. This crucial distinction allows visionary founders to reclaim up to 90% of their time, redirecting their focus toward high-level strategy, investor relations, and enterprise growth.Implementing a Chief of Staff requires a structured, multi-step transition process to ensure operational gaps are thoroughly documented before backfilling the position. Carol's proven framework involves auditing executive time, mapping critical operational tasks, and establishing clear delegation boundaries. Once implemented, this structure eliminates CEO burnout and prevents the executive from becoming an operational bottleneck. Paired with strategic authority-building tactics—such as establishing a streamlined press kit and securing targeted media guesting spots—CEOs can successfully step away from daily management minutiae and lead their organizations with clarity and vision.How Bold Thinking and Creativity Helped One Entrepreneur Beat the Competition with Lafuente Sign and Awning's Andrew LafuenteDisrupting a legacy industry does not require reinventing the underlying service; rather, it demands modernizing how that service is packaged, marketed, and delivered. B2B entrepreneur Andrew Lafuente outlines his "one big idea" on how he transformed a traditional manufacturing business into an agile brand serving major clients like Chase Bank, Trader Joe's, and Ralph Lauren. While traditional competitors in legacy sectors rely heavily on outdated word-of-mouth networks, Andrew embraced digital marketing, active social proof, and continuous competitive analysis to differentiate his brand, build trust, and capture market share.To convert industry analysis into scalable growth, leaders must view their competitors as a valuable source of market intelligence rather than a zero-sum threat. By regularly auditing market offerings, maintaining a polished and user-friendly digital footprint, and balancing local B2B accounts with high-profile national clients, legacy businesses can protect themselves against market downturns. Andrew highlights that maintaining strict attention to detail on digital channels—supported by proactive public relations, clear media kits, and strategic podcast appearances—allows modern founders to elevate their industry reputation, establish authoritative positioning, and drive predictable B2B revenue growth.Exploring the Four Selves Through a Journey of Self-Awareness and Leadership Growth with Jane MonroeTrue organizational transformation cannot occur until an executive learns the art of radical self-leadership. Keynote speaker and entrepreneur Jane Monroe introduces her core thesis on the road to leadership cohesion, which requires leaders to systematically explore and integrate four distinct dimensions of the self: the Known Self (public persona), the Hidden Self (private thoughts and boundaries), the Blind Self (unconscious behavioral blind spots), and the Mystery Self (untapped potential). Because executive ego often blocks self-awareness, leaders must actively build feedback loops to surface hidden blind spots before those unaddressed behaviors disrupt team dynamics.Unlocking the Mystery Self requires stepping far outside traditional comfort zones to dismantle limiting self-perceptions, much like Jane's own experience undertaking a 340-mile endurance kayak journey down the Missouri River. To cultivate leadership cohesion, executives must build a trusted advisory network—comprising coaches, mentors, or candid colleagues—who provide unvarnished, objective feedback. By prioritizing vulnerability over ego, normalizing continuous feedback within their corporate culture, and leading by example, business leaders can build resilient organizations rooted in mutual trust, psychological safety, and transformational growth.Links Mentioned in the EpisodeNikolas Hake on LinkedIn: https://www.linkedin.com/in/nikolashake/JUS Official Services Website: https://www.jusofficialservices.info/Scott Doggett on LinkedIn: https://www.linkedin.com/in/scottdoggett/National Academy of Leadership Development Website:

AI search visibility now hinges on fundamentals most brands abandoned years ago. Jenna Hannon, founder and CEO of Hatter and former first marketing hire at Uber Eats, built one of the first agencies dedicated to AI search visibility after scaling global growth operations and serving as fractional CMO for companies including Multisensor AI and Kyte. She unpacks why AEO performance is built on foundational SEO discipline rather than a separate playbook, and why treating strategy as an AI-replaceable function misreads what actually drives purchase intent. The conversation centers on using AI to scale execution while keeping human synthesis of customer motivation as the non-negotiable core of the strategy layer.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

313: We've been taught to fear meat, but what if the quality, source, and way it's raised matter more than we think? In this episode with Autumn Smith from Paleo Valley, I talk about grass-fed vs. grain-fed meat, regenerative farming, the truth about processed meats and nitrates, misleading food labels, glycine, nose-to-tail eating, and why food quality and diversity matter for our health. → PaleoValley | Head to https://paleovalley.com/promos/realfoodology  for 15% off your first purchase Topics Discussed: → Grass-Fed vs. Grain-Fed Meat → Processed Meat & Nitrates → Glycine & Bone Broth → Food Labels to Trust Sponsored By: → PaleoValley | Head to https://paleovalley.com/promos/realfoodology  for 15% off your first purchase → Wild Pastures | Head to https://wildpastures.com/promos/realfoodology for 20% off for life + a bonus $15 off your first purchase Timestamps:  → 00:00:00 - Introduction  → 00:05:40 - How Paleo Valley got started → 00:09:00 - The Benefits of Fermented Meat → 00:15:00 - Meat, Nutrition and Regenerative Farming → 00:18:34 - Grass-Fed vs. Grain-Fed Beef → 00:24:24 - Animal Diet and Food Diversity → 00:29:04 - Grass-Fed vs. Organic vs. Regenerative Meat → 00:34:40 - Finding High-Quality Meat → 00:36:08 - Deli Meat, Nitrates and Nitrites → 00:41:08 - Vital Farms Eggs and PUFAs → 00:45:12 - Which Food Labels Can You Trust? → 00:49:06 - Country-of-Origin Labels and Imported Meat → 00:53:38 - Glycine: Benefits and Why It Matters → 00:58:00 - Glycine, Inflammation and Immune Health → 01:03:26 - Nose-to-Tail Eating and Organ Meats → 01:06:08 - Food vs. Supplements → 01:12:26 - Phyto-Melatonin and Sleep → 01:14:06 - Getting More Protein → 01:16:16 - Fermented Foods and Gut Health Check Out Dr. Autumn Smith:  → Autumn's Instagram  → Paleo Valley Instagram  → Paleo Valley Website → Wild Pastures Instagram  → Wild Pastures Website  → Wild Pastures Burger Co Check Out Courtney:  →  LEAVE US A VOICE MESSAGE →  Check Out My new FREE Grocery Guide! →  @realfoodology →  www.realfoodology.com →  My Immune Supplement by 2x4 →  Air Dr Air Purifier →  AquaTru Water Filter →  EWG Tap Water Database Produced By: Drake Peterson Learn more about your ad choices. Visit megaphone.fm/adchoices

Most SEOs assume AI visibility requires an omnichannel content spread. Jenna Hannon, founder and CEO of Hatter, scaled Uber Eats as one of its first marketing hires and now runs an AI search agency advising fractional CMO clients including Multisensor AI and FORM Kitchens. She outlines how to run an AI visibility audit to benchmark brand and competitor citations across generative engines, exposing which source types actually drive AI answer inclusion. The discussion reframes AEO as an extension of proven SEO fundamentals rather than a separate, channel-hungry discipline.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The one where we reintroduce ourselves (again, with a few edits).

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/Ajay-Sharma ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps Ajay build predictable client acquisition for his high-ticket land-investor coaching offer by moving from lead magnets and low-ticket funnels to a direct call funnel, adding a reputation-conscious guarantee, simplifying self-booking, and creating a higher-value backend offer. CHAPTERS: 00:00:00 Intro & Ajay's Land Offer 00:03:22 Offer Pricing & Delivery 00:05:40 Market Size & Client Value 00:09:59 Organic & Paid Acquisition 00:14:16 Lead Magnets vs Call Funnels 00:17:35 Guarantees for Cold Traffic 00:22:11 The Self-Booking Funnel 00:24:40 Scaling Ads & Lifetime Profit 00:33:51 Direct-Response Ad Creative 00:35:34 The Final Action Plan

Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differentiation and positioning outperform multi-channel content sprawl, how AI visibility metrics like citation frequency and sentiment are replacing traditional traffic-based attribution, and why keyword specificity now beats broad-volume targeting in an AI-driven search landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of ATTRA's Voices from the Field, NCAT Sustainable Agriculture Specialist Rex Dufour leads a lively discussion with Helen Atthowe, a long-time organic farmer who has farmed in Montana, California, and Oregon. Helen and her late husband, Carl Rosato, co-owned and operated a certified organic orchard in California where they pioneered methods for raising tree fruits without the use of pesticides. In this conversation, Helen shares her life-long passion for on-farm research, which includes ecological weed and insect management and managing living mulches for improving and maintaining healthy soil. Helen is the author of "The Ecological Farm: A Minimalist No-Till, No-Spray, Selective-Weeding, Grow-Your-Own-Fertilizer System for Organic Agriculture," available through Chelsea Green Publishing.Resources:The Ecological FarmThis podcast is produced by the National Center for Appropriate Technology through the ATTRA Sustainable Agriculture program under a cooperative agreement with USDA Rural Development.

Welcome back to our weekend Cabral HouseCall shows!   This is where we answer our community's wellness, weight loss, and anti-aging questions to help people get back on track!   Check out today's questions:    Mohamed: Good morning dr.cabral. Thanks for all you do. Ive been a regularly viewer of your podcast and your work along with Equilife is incredible. 2 part question, regarding your website with all your research into cancer. Not asking for medical advice but I'm wondering about the "Budwig recipe", apparently mixing Organic cold-pressed flax oil along with cottage cheese is great breakfast to support. What are your opinions on it? rich cottage cheese with omega-3-rich flaxseed oil, aiming to improve cellular oxygenation and overall fat metabolism is what I understood? Also have you or any of your wellness clients had any anecdotal good experiences with it? Or with the famous Ivermectin       Lisa: Hello Dr. Cabral, Thank you for providing such helpful information. Your podcasts about finding the root cause of disease resonate with me because I am studying naturopathic medicine and want to help my family and others uncover the causes of their health concerns. I am in my late 40s, a single mom to a 4 year old, and know in my soul this is where I am meant to be. However, I am exhausted balancing full-time work as a sonographer, motherhood, school, my health, and a toxic work environment. I have considered selling my house, moving closer to family, and taking a year away from work to focus on school. What advice would you give someone considering such a major change and financial risk while trying to protect her health and her child's stability? Thank You, Lisa       Anonymous: Hi Dr. Cabral! My husband has been struggling with rosacea on his face and what looks like a fungal over growth on his back. Both are getting worse and damaging his confidence. Heat is a big trigger. Lots of lifestyle tweaks are needed. He drinks beer multiple times a week, consumes a less than ideal diet outside our home. He eats well at home, works out every day. He's reluctant to invest the time and effort to heal himself. He's done the big 5 in the past but did not follow the plan very closely and then went right back to the way he was living previously. I would love your thoughts and will kindly pass them along. I know I can't want his healing more than he does. I'd also like to ask for prayers from you and the community that he changes his heart and pursues his best self. Thanks!       Matt: Hi Dr. Cabral, thanks for all you do. I have seen opinions that taking psyllium husk too close to medications will make them less effective because of the slowed absorption. I believe you add it to your morning smoothie, so I am assuming you disagree with this opinion since you would not take consume psyllium and have it affect the vitamins and nutrients in your smoothie. Would love to hear your thoughts. Thank you       Sienna: Hi Dr Cabral! I've searched the podcast archive & been through just hair loss research & personal journey but wanted to get hour thoughts on reversing alopecia. Late onset.. looks more like male pattern balding then complete alopecia. 51 yo male, had hair when he was younger. Very little on body, some on head. Is it possible to regrow? I listened to your episode on the regrowth breakthrough "waking up dead hair follicles…" would this work with Alopecia? If you couldn't lab test… would you say it's possible to reverse & regrow and what would you do….. since yours was more linked to stress/virus? Would so appreciate your thoughts… as you've shared (almost) anything is reversible…… Thank you as always, Sienna      Thank you for tuning into today's Cabral HouseCall and be sure to check back tomorrow where we answer more of our community's questions!      - - - Show Notes and Resources: StephenCabral.com/3858 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!  

If grey squirrels have ever stripped your pots overnight or raided a carefully planted bulb lasagne, there are ways to protect your perfectly composed pots.Sarah is joined by Josie Lewis this week to share what's actually worked at Perch Hill after years of trials – from cleverly laid thorny rose prunings to beautiful pot toppers that protect bulbs and earn their keep. In this episode, discover:How Sarah and Josie protect freshly planted bulbs from grey squirrels and other pests without relying on ugly or ineffective solutionsExactly how to use thorny stems as a simple, physical barrier over pots through autumn and winterWhich ornamental plants make the best pot toppers over bulbs, and where each works bestHow to use edible pot toppers such as hardy lettuces and salad leaves to both shield bulbs and provide generous harvests before tulips emergeProducts mentioned:Ammi visnaga: https://www.sarahraven.com/products/ammi-visnagaAmmi majus: https://www.sarahraven.com/products/ammi-majusHeuchera ‘Black Taffeta': https://www.sarahraven.com/products/heuchera-black-taffetaErysimum ‘Bowles Mauve': https://www.sarahraven.com/products/erysimum-bowless-mauveWallflower ‘Sugar Rush Purple': https://www.sarahraven.com/products/wallflower-sugar-rush-purple-bicolour-f1Cerinthe (Honeywort): https://www.sarahraven.com/products/cerinthe-major-purpurascens Cerinthe 'Kiwi Blue':  https://www.sarahraven.com/products/cerinthe-major-kiwi-blueMizuna ‘Red Knight': https://www.sarahraven.com/products/mizuna-red-knight-f1Salad Rocket: https://www.sarahraven.com/products/salad-rocket-serrata‘Red Frills' Mustard: https://www.sarahraven.com/products/mustard-red-frillsSea Holly (Eryngium): https://www.sarahraven.com/products/eryngium-x-zabelii-big-blueSee our events: https://www.sarahraven.com/courses-eventsGet in touch: info@sarahraven.comShop on the Sarah Raven Website: https://www.sarahraven.com/Follow us on Instagram: https://www.instagram.com/sarahravensgarden/Follow Sarah: https://www.instagram.com/sarahravenperchhill/Order Sarah's latest books: https://www.sarahraven.com/gifts/gardening-books?sort=newest

AI platforms increasingly reward customer-focused product content over technical specifications. Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, has helped enterprise retailers convert static product catalogs into machine-readable content that performs across traditional search and AI-driven discovery. The conversation covers why answer engine optimization depends on strong underlying SEO fundamentals, how AI is reshaping the way brands approach search visibility, and why translating product specifications into customer benefits matters more than increasing content volume.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Could missed calls suddenly start costing your garage door company a lot more money? Google Local Services Ads is changing how missed calls are handled, and Ryan explains why garage door business owners need to pay attention to their LSA budgets, call answering, and advertising strategy.In this episode of Torsion Talk, Ryan breaks down Google's announcement that advertisers can be charged for missed LSA calls when a caller remains connected long enough. For an industry already dealing with spam calls and bad actors, this raises an important question: Could competitors or automated spam calls burn through your weekly advertising budget without ever becoming legitimate leads?Ryan explains why now may be the time to review your LSA budget settings, talk with your marketing agency, and reconsider how calls are handled after hours. With Google encouraging businesses to remain available while simultaneously monetizing missed calls, answering services and AI-powered call handling could become increasingly important.The episode also covers Google's August spam update, Performance Max campaigns, AI-powered Google Ads, Google's recent favicon glitch, and a new Preferred Sources feature that could potentially influence how content appears within AI Overviews and AI Mode.Ryan also discusses a ChatGPT Ads promotion being offered to garage door companies, why Google Business Profiles continue to become more important for local visibility, and why the combination of GBP, paid advertising, and SEO designed for AI search is becoming a major part of the future of garage door marketing.Finally, Ryan explains an SEO strategy garage door companies need to approach carefully: service area pages. Creating useful pages for the cities you actually serve can help expand your local visibility, but aggressively creating large numbers of thin or repetitive pages can create unnecessary SEO risk. Ryan explains why more pages aren't automatically better and why your local SEO strategy needs to balance growth with Google's guidelines.Google Search is changing quickly. Organic results are competing with ads, Google Business Profiles, AI Overviews, and AI Mode for attention. If you own a garage door company, understanding these changes now can help you protect your ad budget, rankings, and local market share.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

"I've been particularly passionate about working with women in those communities to teach them about new techniques so they can understand how to run their farm more effectively, but also understand their rights as women in those communities so they have a stronger voice…. And because they were called an 'ambassador,' their status in the village rose." Alison Ward on Electric Ladies Podcast If you're shopping for back-to-school clothes or a new fall wardrobe, you'll look at the labels a bit differently after listening to today's episode. Why? Because the cotton in your jeans might have been grown organically by a female farmer - and the tag could be a clue. Cotton is everywhere but this vital crop is now facing serious threats from climate change. Women farmers are transforming it. One organization is working to change that. CottonConnect is training female cotton farmers in eco-friendly, climate-resilient farming practices – and tracking it.  Listen to Alison Ward, CEO of CottonConnect on Electric Ladies Podcast with Joan Michelson and learn about the significant yet under recognized role of women in cotton farming. This episode originally aired last year.   You'll hear about: ·        How climate change is hitting female farmers the hardest ·        The ways CottonConnect is bringing transparency to the cotton supply chain ·        Innovative solutions in cotton farming, including a role played by the European Space Agency ·        How CottonConnect is empowering women and transforming communities ·        Plus, career advice for women navigating career transitions   "If you can combine something you're passionate about with something you're good at, and you can make that into a career, that is success. Find other women that will be prepared to give back to help careers and connect. We have a Women in CottonConnect group where we are really looking at how we can advance women in our organization.   "Not everything has to be an enormous career step. When I joined CottonConnect, it was a relatively small organization that has since grown into a much larger one. It was something I was passionate about, and I've been fortunate to have a great team and great advisors around me."  Alison Ward on Electric Ladies Podcast  Subscribe to our newsletter to receive our podcasts, articles, events and career advice – and special coaching offers. Read Joan's Forbes articles here.  You'll also like: JoAnna Abrams, CEO of MindClick, product intelligence company - on how to tell if staying in a hotel is good or bad for you ·        UN Climate Week discussion on how some creative women are making sustainable fashion a reality, moderated by Joan Michelson. ·        Kerry Bannigan, Managing Director of PVBLIC Foundation, on sustainability and social responsibility on the runway. ·        Zainab Salbi, cofounder of Daughters For Earth, on the pivotal role of women climate entrepreneurs. ·        Rosemary Atieno of Women Climate Centers International, on how she is transforming rural communities by helping women solve daily challenges in climate-friendly ways.   More from Electric Ladies Podcast!   Elevate your career with expert coaching and ESG advisory with Electric Ladies Podcast. Unlock new opportunities, gain confidence, and achieve your career goals with the right guidance.   Subscribe to our newsletter to receive our podcasts, articles, events and career advice – and special coaching offers. Thanks for subscribing on Apple Podcasts, iHeart Radio and Spotify and leaving us a review!   Don't forget to follow us on our socials BlueSky: @joanmichelson.bsky.social LinkedIn: Electric Ladies Podcast with Joan Michelson Facebook: Electric Ladies Podcast

Send us Fan MailAmazon PPC strategy can help recover organic sales using Brand Analytics, Search Query Performance, auto campaigns, and proven keyword data. The video shows how Amazon sellers can use past ranking data after organic sales fall and choose better PPC keywords, bids, and campaign targets. It also covers Amazon pricing strategy, sales velocity, coupons, gradual price increases, and bid changes when higher prices slow conversions.If organic sales are falling and PPC has no clear plan behind it, rebuild the campaigns around proven search data before more ranking and revenue disappear: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #AmazonSEOWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 – Amazon PPC Strategy After Organic Sales Drop00:39 – Why Amazon Organic Sales Can Decline01:10 – Amazon Pricing Strategy and Sales Velocity01:48 – Coupons, PPC Bids, and Higher Prices-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert static product catalogs into machine-readable content that performs across both search and AI platforms, building on experience as former Chief Product Officer at Bazaarvoice. The conversation breaks down why "sloptimization"—churning out keyword-driven posts without added value—undermines both rankings and revenue, why answer engine optimization depends on strong underlying SEO fundamentals rather than replacing them, and how transforming product data into structured, machine-readable assets drives visibility across traditional and AI-driven search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode of Rest, Eat, Move breaks down what “organic” really means—and why it shouldn't automatically be equated with healthier, safer, or higher-quality food. The discussion explains that USDA Organic is primarily a regulated production and supply-chain standard, with stronger traceability requirements introduced for organic imports in 2024. Matt compares organic, conventional, local, traditional, and “beyond organic” sourcing, using examples such as spirulina, chlorella, wheatgrass, apples, and cod liver oil. The central takeaway is that organic is one layer of quality, not the entire quality story: consumers should also consider source, processing, testing, purity, traceability, nutritional value, and the specific product. #Organic#Nutrition#HealthyEating#FoodQuality#Supplementsontargetliving.com

The MidPacker Pod is part of the Freetrail network of Podcasts.Join the Newsletter at:⁠ ⁠MidPack Musings SubStack⁠⁠Support the Pod Directly: https://troymeadows.substack.com/subscribe⁠Check Out MPP Merch ⁠Make sure you leave us a rating and review wherever you get your pods.Looking for 1:1 Ultra Running Coaching? Check out ⁠Troy's Coaching Page ⁠STOKED TO PARTNER WITH  KILA - $50 off your order⁠GO BREWING⁠ - 20% off your first orderUSE MIDPACKER TO GET THAT DISCOUNT FRIENDSRENDEZVU.CO - Check out the Gear I love your purchases support me directly"I don't think I'm a different person. I'm just a more expanded person."What happens when your passions stop competing with one another and start working together?In this episode, Troy Meadows sits down with artist, entrepreneur, trail runner, and new mom Abigail West. Abigail shares how an unlikely start in competitive rowing eventually led her to trail and ultrarunning, where she found the perfect blend of adventure, competition, and creativity.The conversation goes far beyond racing. Abigail talks about balancing motherhood with a return to training, what pregnancy and postpartum taught her about patience, and why she believes being an artist and an endurance athlete require many of the same qualities. She also shares how trail running transformed her artwork, why Southern Appalachia continues to inspire both her running and printmaking, and how she and her husband have built a life around creativity, entrepreneurship, and taking calculated risks.Whether she's preparing for another attempt at the Bartram Trail FKT, creating artwork inspired by the places she runs, or embracing life with a new baby while spending the summer in Italy, Abigail offers an honest perspective on building a life that reflects your values instead of someone else's expectations.In This EpisodeDiscovering endurance sports through competitive rowingFalling in love with trail running in the Southern AppalachiansWhy ultrarunning feels more like solving puzzles than simply running fastBalancing motherhood, training, and entrepreneurshipReturning to running after pregnancy and postpartumThe mindset behind "careful but not afraid"Building an art business inspired by adventure and wild placesHow creativity and trail running fuel one anotherPreparing for another Bartram Trail FKT attemptWhy having "no Plan B" became a source of freedomAbigail's LinksIG: @upinthewoodsWebsite: Abigail West StudioRelevant LinksBartram TrailPartner Links: KILA - https://kilarun.comRun Longer In Custom InsolesUse MIDPACKER for $50 off your order⁠Go Brewing⁠ - ⁠https://gobrewing.com/discount/MIDPACKER⁠NA Beers for people that enjoy brews that taste great and are better for you.Less alcohol, fewer calories, and more productive tomorrows.Use MIDPACKER for 20% off your first orderRendezvu.Co - https://www.rendezvu.co/troy-meadowsCheck out the Gear I love our purchases support me directly⁠Vacation Races⁠ - ⁠https://www.vacationraces.com⁠Epic Races on public lands near the most iconic National Park in the US.Use MIDPACKER at checkout for 15% the registration of any Ultra, Half, or Trailfest⁠⁠Run Trail Life⁠⁠ - ⁠https://runtraillife.com⁠Find Official MPP Merch on RTL!!Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's.⁠⁠Freetrail⁠⁠ - ⁠https://freetrail.com⁠Visit Freetrail.com to sign up today.Abigail West, MidPacker Pod, trail running, ultrarunning, artist-athlete, printmaking, entrepreneurship, motherhood, postpartum running, Bartram Trail, Bartram Trail FKT, Southern Appalachians, Athens Georgia, Tuscany, Italy, University of Georgia, Cortona, creativity, endurance sports, trail art, running community, Megan RocheIn This Episode

Two identical searches now return different results across AI platforms, upending ranking logic.Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable content optimized for AI-driven discovery. He argues that answer engine optimization depends on strong SEO fundamentals rather than a separate discipline, and that success now hinges on content relevance to individual searchers rather than fixed position rankings. Tieleman outlines how brands can use performance data to validate whether their content actually serves shopper intent, shifting content strategy from volume-based production to measurable relevance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organic, wild-caught, pasture-raised, we all know it's better, but is it always realistic?This episode builds on Basics Before Biohacks, because food is one of the most basic building blocks of staying alive. I'm sharing an honest look at what my own family bought at the grocery store this week (spoiler: not all organic), walking through the DirtyDozen and why some produce matters more than others, and getting into the bigger financial trade-offs that come with trying to eat the "ideal" way. If you've ever felt guilty for not buying everything organic, this one's for you. Click here to join "Mommy Mastermind," my free Skool community.  Share this episode and tag us on social media! IG: @patricia.cosulich.smith & @creativeambitiousmoms Patricia's 1:1 and group coaching programs are about becoming the active designer of your life through any transitional phase. Learn more at https://www.patriciacosulich.com. Join my email list for workshop updates: https://the-great-imitator.mailchimpsites.com/  

AI Overviews now appear in 40% of Google searches, up from 6% in six months. Lucas Tieleman, co-founder of Optiversal, helps enterprise retailers turn static product catalogs into machine-readable content that performs across Google, ChatGPT, and Google Merchant Center. He breaks down why structured data and clean entity relationships matter more now than five years ago, how to optimize product feeds for AI search's "product graph," and why shifting from "test and learn" to "learn and test" prevents scaling content without scaling value.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Fulbright Program offers another unique path to experience Japan through academic and professional exchange. Dr. Rose Honegger joins the Krewe to share her Fulbright experience in Japan, what she gained from the program, and how it influenced her work in higher education. The conversation also explores who Fulbright is for, what makes a strong candidate, and tips for those considering applying. ------ About the Krewe ------ The Krewe of Japan Podcast is a weekly episodic podcast sponsored by the Japan Society of New Orleans. Check them out every Friday afternoon around noon CST on Apple, Google, Spotify, Amazon, Stitcher, or wherever you get your podcasts.  Want to share your experiences with the Krewe? Or perhaps you have ideas for episodes, feedback, comments, or questions? Let the Krewe know by e-mail at kreweofjapanpodcast@gmail.com or on social media (Twitter: @kreweofjapan, Instagram: @kreweofjapanpodcast, Facebook: Krewe of Japan Podcast Page, TikTok: @kreweofjapanpodcast, LinkedIn: Krewe of Japan LinkedIn Page, Blue Sky Social: @kreweofjapan.bsky.social, & the Krewe of Japan Youtube Channel). Until next time, enjoy! ------ Support the Krewe! Offer Links for Affiliates ------ Use the referral links below & our promo code from the episode! Support your favorite NFL Team AND podcast! Shop NFLShop to gear up for football season! Zencastr Offer Link - Use my special link to save 30% off your 1st month of any Zencastr paid plan!  ------ Links for the Fulbright Program ------ Fulbright Program Website ------ JSNO Upcoming Events ------ JSNO Event Calendar Join JSNO Today!

Ismael Perez, galactic liaison and author of Scholastic Origins, delivers a staggering yet hopeful message: humanity is a fractal of one cosmic mind, trapped in an inverted 3D matrix by the Anunnaki, who capped 10 of our 12 DNA strands 10,000 years ago. Now, solar flares are reactivating our dormant DNA, awakening 200 people per minute. He reveals that the 12 planetary stargates—including the one beneath Iran—have been recovered by the forces of light, and that future humans (3i Atlas) returned to secure our organic timeline, while CERN has been seized to correct the Mandela effect.Ismael warns that the old matrix must reach a boiling point—wars and chaos are purging the astral realms—before we can rebuild. He urges us to go inward, spend time in nature, and reject transhumanism, because 5D Earth is just a stepping stone to the eternal 12D Earth, where we'll reclaim supernatural abilities. The 144,000 Starseeds are anchoring cosmic currents to break Earth's quarantine and reunite us with the galactic community.Ismael says the matrix is an overlay designed to disconnect us. When have you felt a glitch—a Mandela effect, time speeding up, or a deep knowing that the 9-to-5 world isn't real—and what shifted when you trusted that inner rebellion over external programming?___

Is the Birch Luxe Natural the best organic mattress of 2026? In this honest Birch Luxe mattress review, I test this organic latex hybrid across 5 categories — comfort, cooling, support, non-toxic materials, and value — and give it a final score. If you're shopping for a non-toxic, organic mattress made from natural latex, cotton, and wool, watch this before you buy.

Nutrition Nugget! Bite-sized bonus episodes offer tips, tricks and approachable science. This week, Jenn is talking about frozen vegetables. With a summer Cyclospora scare putting salad greens on trial, is the humble freezer aisle the safer, smarter choice? Jenn breaks down exactly how frozen veggies are harvested, blanched, and locked in at peak nutrition, and whether that process really does more to protect you than your fresh produce drawer. She also tackles the critics head-on: are frozen vegetables "processed," do they lose flavor and texture, and is fresh really always more nutritious? The catch is in how you cook them, and one wrong move could turn a nutrient-packed shortcut into a mushy, flavorless mistake. Jenn weighs both sides before landing on her verdict about whether frozen vegetables a permanent spot in your healthy eating routine. Like what you're hearing? Be sure to check out the full-length episodes of new releases every Wednesday. Have an idea for a nutrition nugget? Submit it here: https://asaladwithasideoffries.com/index.php/contact/RESOURCES:Become a Happy Healthy Hub MemberJenn's Free Menu PlanA Salad With a Side of FriesA Salad With A Side Of Fries MerchA Salad With a Side of Fries InstagramGMO, Organic & Local, Oh my!Jenn Trepeck, Nutrition Nugget, Salad With A Side Of Fries, Health Tips, Wellness Tips, Frozen Vegetables Nutrition, Frozen Vegetables, Fresh Vegetables, Nutrient Density, Blanching, Cyclospora Outbreak, Food Safety, Vitamins, Minerals, Antioxidants, Fiber, Heart Disease, Type 2 Diabetes, Cancer Prevention, Weight Loss, Wellness, Organic Produce, Grocery Shopping, Meal Prep, Processed Food, Minimally Processed, Whole Foods, Ultra Processed Food, Food Labels, Sodium Content, Added Sugar, Stir Fry, Soup Recipes, Steaming Vegetables, Cooking Methods, Shelf Life, Economical Eating, Budget Friendly Groceries, Irrigation Water Contamination, Parasite Contamination, Freezer Staples, Vegetable Intake, Healthy Eating Habits, Chronic Disease Prevention, Food Storage, Nutrition Education, Are Frozen Vegetables As Healthy As Fresh, How To Cook Frozen Vegetables Without Losing Nutrients

We're stepping once more into Tom Stimpson's tiny town garden to see how he coaxes months of colour from the smallest of spaces. In this episode, Tom shares the mini bulbs that have truly earned their keep in pots and window boxes – from long-flowering iris and species tulips to cheerful muscari and dwarf narcissus. Together we explore simple planting “recipes”, clever table‑top displays, and a low‑maintenance watering approach that lets the weather do most of the work. In this episode, discover:How Tom turns a tiny town garden into months of spring colour using mini bulbs in pots, tabletops and window boxesWhich small bulbs really earn their keep in containers – from Ipheion ‘Alberto Castillo' and ‘Wisley Blue' to favourite species tulips and dwarf narcissusSimple ways to plan a small-space bulb display, including easy paper layouts and colour planningA low-maintenance watering approach for bulbs in pots that relies on deep, occasional soaking rather than constant fussingPractical tricks for protecting bulbs from squirrels and how to give narcissi, muscari and Iris reticulata a second life in borders.Products mentioned:Ipheion ‘Alberto Castillo': https://www.sarahraven.com/products/ipheion-alberto-castilloTulipa sylvestris: https://www.sarahraven.com/products/tulipa-sylvestrisAnemone blanda ‘Blue Shades': https://www.sarahraven.com/products/anemone-blanda-blue-shadesMuscari ‘Blue Magic': https://www.sarahraven.com/products/muscari-blue-magicMuscari ‘Valerie Finnis': https://www.sarahraven.com/products/muscari-armeniacum-valerie-finnisNarcissus ‘Minnow': https://www.sarahraven.com/products/narcissus-minnowNarcissus ‘Sailboat': https://www.sarahraven.com/products/narcissus-sailboatScilla / Squills (Siberian Squill): https://www.sarahraven.com/products/scilla-sibericaSee our events: https://www.sarahraven.com/courses-eventsGet in touch: info@sarahraven.comShop on the Sarah Raven Website: https://www.sarahraven.com/Follow us on Instagram: https://www.instagram.com/sarahravensgarden/Follow Sarah: https://www.instagram.com/sarahravenperchhill/Order Sarah's latest books: https://www.sarahraven.com/gifts/gardening-books?sort=newest

AI agents still can't replicate implicit, high-frequency human communication around company strategy. Thenuka Karunaratne, founder of sunbeam, the autonomous SEO agent, and daydream, the AI-native SEO agency that identifies search patterns and creates content at scale, breaks down where automation hits its limits. He details how teams can feed agents with call recordings, CRM data, and help desk interactions to approximate customer empathy and product context, while explaining why macro strategy formation still depends on unstructured, high-touch conversations between humans. The discussion frames a practical boundary for enterprise teams building autonomous SEO workflows: where to automate content production and optimization, and where strategic judgment must stay human-led.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shannon Spotswood – CEO, RFG Advisory Choosing a platform isn't just about technology or economics. It's about finding a partner that helps you build the business you actually want to own. Shannon Spotswood explains why growth without compromise starts with choosing the right partner. In Summary What should advisors really look for in a platform partner? Jason Diamond sits down with Shannon Spotswood, CEO of RFG Advisory, to discuss why the best platforms do more than provide technology and operational support—they help advisors build stronger businesses. Shannon shares lessons from helping grow RFG into one of the industry's leading supportive independence firms, covering everything from private equity partnerships and advisor experience to enterprise value, branding, and overcoming the fear that keeps many advisors from pursuing the business they truly want. The Storyline Most advisors evaluating independence compare technology, payouts, and service offerings. Shannon Spotswood believes they're asking the wrong first question. After spending two decades in institutional investing and later helping to rebuild RFG Advisory from the ground up, Shannon has developed a philosophy centered on partnership. She argues that the best platforms function less like vendors and more like long-term business partners, helping advisors spend more time with clients, build enterprise value, and create businesses aligned with their vision rather than forcing compromises. Jason and Shannon discuss what meaningful support actually looks like, why the right private equity partner can accelerate growth rather than restrict it, and why advisors should demand evidence – not marketing promises – when evaluating a platform. The conversation also explores one of the industry's biggest obstacles to change: fear. Shannon explains why outdated assumptions about transitioning firms continue to prevent advisors from building businesses they enjoy, even though data suggests the experience is often far less disruptive than many believe. Ultimately, the discussion reframes independence itself—not as the destination, but as the beginning of choosing the right long-term partners. Topics Covered Evaluating advisor platforms as long-term business partners Building an independent business without compromise Enterprise value and organic growth Private equity as a strategic growth partner Advisor experience and client experience Branding and authenticity in wealth management Overcoming fear and transition myths Technology, outsourcing, and operational leverage Leadership, succession, and organizational growth The future of supportive independence   > Download a transcript of this episode… Listen and Learn Highlights for Advisors Why should advisors think of a platform as a business partner? (10:00) Shannon explains why technology and service alone aren't enough—and why the right partner should help advisors build the business they ultimately want to own. What does “growth without compromise” actually mean? (10:00–17:30) RFG's philosophy centers on helping advisors focus on their highest-value work while surrounding them with integrated support designed to drive enterprise value. Can private equity make a firm better? (25:00) Rather than debating whether private equity is good or bad, Shannon explains why success depends on choosing a partner whose values and long-term vision align with yours. How should advisors evaluate competing platforms? (43:00) Her advice is simple: don't rely on marketing. Speak with advisors already using the platform and ask firms to demonstrate – not simply promise – how they solve problems. Why does fear keep so many advisors from making a change? (48:30) Shannon discusses the “PTSD” many advisors carry from outdated transition stories and why today's reality often looks very different. What does the future of advisor platforms look like? (34:00–42:00) The conversation explores advisor demand for greater personalization, stronger brands, AI-enabled efficiency, and partners that help advisors grow without sacrificing independence. Key Takeaways The best advisor platforms function as long-term strategic partners—not simply service providers. Enterprise value grows when advisors spend more time serving clients and less time managing operations. Private equity can be highly beneficial when partners share a common vision and respect management autonomy. Advisors should evaluate firms based on demonstrated execution rather than marketing claims. Fear remains one of the biggest barriers to advisor movement despite significant improvements in transition support. Authentic branding and deeper client relationships will become increasingly important as AI reshapes wealth management. https://youtu.be/jaSt3-mO0so Quotable Moments “The right partners make you better. The wrong ones can quietly hold you back.” “Don't tell me. Show me.” “Everything you want is on the other side of fear.” “Your team deserves to be happy. You deserve to be happy.”   FAQs What should advisors look for when evaluating an advisor platform? Shannon believes advisors should look beyond technology and economics and evaluate whether a platform acts like a true long-term business partner that helps them grow and build enterprise value. How does RFG define “growth without compromise”? By providing integrated support – from technology and compliance to marketing and coaching – that allows advisors to spend more time with clients while maintaining control of their businesses. Is private equity always good or bad for advisor firms? No. Shannon argues that success depends less on private equity itself and more on choosing partners who share the firm's long-term vision and values. Why do advisors hesitate to make a move? Fear and outdated perceptions about transitions still influence decision-making, even though today's transition experience is often much smoother than advisors expect. How should advisors compare competing platforms? Talk directly with affiliated advisors, ask for measurable evidence of results, and focus on how a platform responds to advisor feedback rather than marketing claims. How is AI changing advisor businesses? AI should enhance – not replace – the advisor relationship by creating operational efficiencies that allow advisors to spend more time delivering personalized advice. Shannon believes advisors should look beyond technology and economics and evaluate whether a platform acts like a true long-term business partner that helps them grow and build enterprise value. By providing integrated support – from technology and compliance to marketing and coaching – that allows advisors to spend more time with clients while maintaining control of their businesses. No. Shannon argues that success depends less on private equity itself and more on choosing partners who share the firm's long-term vision and values. Fear and outdated perceptions about transitions still influence decision-making, even though today's transition experience is often much smoother than advisors expect. Talk directly with affiliated advisors, ask for measurable evidence of results, and focus on how a platform responds to advisor feedback rather than marketing claims. AI should enhance – not replace – the advisor relationship by creating operational efficiencies that allow advisors to spend more time delivering personalized advice. Related Resources How to Evaluate a Firm Beyond the Obvious: A Framework for Advisors Why You Should Stay at Your Current Firm   Shannon SpotswoodCEO Shannon Spotswood is a 25+ year industry veteran with a tremendous amount of experience across both retail and institutional finance and an outstanding reputation built on her passionate leadership and ongoing success in investment banking, hedge fund portfolio management, business development and retail wealth management. Joining RFG in 2015, Shannon recognized the opportunity to channel her entrepreneurial experience and passion for service into leading a mission to create an Advisor-focused RIA of the Future delivering a supported independence platform that empowers Financial Advisors to build the businesses they want to have, without compromise. Shannon's career has been characterized by her determination to build something bigger than herself. Having fallen in love with finance at only age 14, she was focused on making an impact in a male-dominated industry. After graduating from college, Shannon spent 20 years in San Francisco working in institutional finance. She began her career in investment banking and eventually achieved her dream job as a Portfolio Manager of a long- short equity fund at Symphony Asset Management. The company was acquired by Nuveen in 2001. After a decade at that firm and now a mother of 3 young children, Shannon turned her entrepreneurial passion in a new direction with a drastic pivot to start a luxury children's clothing brand, Busy Bees. Taking her years of experience in qualitative analysis of retail companies, Shannon and her business partner built the brand from the ground up, ushering its' growth from a garage to “Gwyneth Paltrow's Goop” over the course of a few years. Shannon and her family made the decision to move from the Bay Area to Birmingham, Alabama to be closer to family. And shortly after, the call to return to her first love, finance, grew to great to ignore. In 2015, Shannon joined RFG Advisory as President, leading RFG as the firm has grown from $1.8B to over $5B. In July of 2024, Shannon was named CEO of RFG Advisory and currently serves in that role. NOTE: The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views and opinions of Diamond Consultants. Neither Diamond Consultants nor the guests on this podcast are compensated in any way for their participation. View the transcript of this episode… Growth Without Compromise: Building Around the Advisor Experience A conversation with Jason Diamond and Shannon Spotswood, CEO of RFG Advisory. Jason Diamond: Welcome to the latest episode of our podcast series for Financial Advisors. Today’s episode is Growth Without Compromise: Building Around the Advisor Experience. It’s a conversation with Shannon Spotswood, the CEO of RFG Advisory. I’m Jason Diamond, and this is the Diamond Podcast for Financial Advisors. Mindy Diamond: At Diamond Consultants, we help elite advisors identify the right environment for their businesses to thrive, whether that’s at a wirehouse, boutique, or independent firm. With nearly three decades of experience, we’ve guided thousands of advisors and represented more than a quarter of a trillion dollars in assets transitioned. And each year, one in four advisors managing a billion dollars or more who change firms are our clients. Our process is education-driven and based on building relationships, starting as your strategic partner well before you’re even thinking of a move. To schedule a confidential conversation, call us at 908-879-1002. Wondering why advisors change firms and where they’re headed? Are transition deals going up or down? Those very questions and more inspired us to create our annual advisor transition report. It’s the award-winning data-driven resource designed for advisors that connects the dots between the motivations around movement and the firm’s appetite for top talent. Arm yourself with the knowledge you need to make smart decisions. Download your copy at diamond-consultants.com/transitionreport. Jason Diamond: The right partners make you better. The wrong ones can quietly hold you back. Most conversations about independence focus on platforms as providers of technology, service, or infrastructure. Shannon Spotswood sees them differently. She believes advisors should evaluate a platform the same way they’d evaluate any long-term business partner, by asking whether it will help them build the kind of firm they ultimately want to own. That’s exactly what we explore in this episode. Shannon is the CEO of RFG Advisory, a firm that has grown from a startup into one of the industry’s leading supportive independence platforms. Along the way, she’s developed a unique perspective on what advisors should be looking for beyond economics and technology, and why the right partner can accelerate growth, strengthen culture, and help create a business that’s built to last. It’s a conversation that goes well beyond advisor platforms. We explore why Shannon believes so strongly in growth without compromise, what private equity can look like when the partnership is aligned, why firms shouldn’t try to be everything to everyone, and how advisors can separate marketing promises from meaningful support. We also spend time on a topic that comes up in nearly every transition conversation my team has with advisors, fear. Shannon shares her perspective on why outdated assumptions about making a move continue to hold advisors back and why asking better questions and demanding evidence instead of promises can fundamentally change the way advisors evaluate every opportunity in front of them. Whether you’re considering independence, evaluating your current platform, or simply thinking about what comes next for your business, I think you’ll find Shannon’s perspective both practical and though-provoking, especially the sage advice in her words, “Don’t tell me, show me.” There’s a lot to take away from this conversation, so let’s get to it. Shannon, thanks so much for joining me. Thrilled to have you here. Shannon Spotswood: It’s excellent to be here. I’m really looking forward to it. Jason Diamond: Me too. Let’s dive right in. I want to start with your background. You spent 20 years in San Fran as an investment banker, then as a portfolio manager at Symphony Asset Management before even touching the world of wealth management. So what made you walk away from, we’ll call it the institutional world and enter the world of wealth management? Shannon Spotswood: It’s a little bit of a circuitous story, but I’m going to take us on the short route. I fell in love with Wall Street as a teenager, so I knew I wanted to work on Wall Street. My dream job was actually the time that I spent at Symphony Asset Management. I was a hedge fund manager for them for six years running a long/short equity fund. I then had three children in three and a half years. The firm was acquired by Nuveen Investments, and we grew very large, and I was on this really interesting trajectory within the institutional investment management world. And somewhat of the unexpected happened to me in 2010, we’d come through the financial crisis. I looked around the room, I had these three young children, and having loved finance since a very early age, I couldn’t crawl on an airplane anymore. I fell out of love with what was honestly my first love. And I made a pretty radical pivot. I left Symphony, the tallest building at the time in San Francisco, and I partnered with a woman, and we built a luxury children’s clothing company for the next three years. So about as radical of a move as you can make, a $30 billion firm, big team, a tremendous growth ahead of us to upside down boxes of infant cashmere in a garage that flooded when it rained. So I had my startup in a garage moment. And while I was running the children’s clothing company, my husband and I took a big leap of faith and decided to move from San Francisco to Birmingham, Alabama to get closer to family, to raise our kids in the South, and just manifest the life that we wanted. In the third year of running the kids’ clothing business, we checked every box of our initial business plan, and I turned to my business partner and I was like, “Now what? Should we raise capital? Should we open stores? Should we diversify manufacturing?” And we realized this beautiful little luxury brand that we had created was exactly what it needed to be. And so we restructured the company and I punched out of that. And I spent, really for the first time in my life, about five months in deep contemplation. What was the first hedge fund that I was a part of in San Francisco, my tour of duty through investment banking as an analyst associate and helping them start an M&A group. This incredible decade that I’d spent at Symphony, and then this wild out of left field moment of building a luxury children’s clothing brand. And it had such an epiphany, Jason. And it was this, that I was on the ground floor of all of those businesses. And my aha moment was, oh my gosh, I’m a builder. What I love more than anything is sitting at the intersection of talent and opportunity and what I think is truly one of life’s greatest gifts, and certainly I think the most fun way to live your professional life, which is building something. So I put my resume together and I titled… It wasn’t even really a job search. It was more, I was new to Birmingham. I wondered if there was anything I could be of service in being a part of building something. So I put that resume together and I titled it Seeking the Intangible. And I was looking for that opportunity of talent and building something bigger than myself. And it was through some networking with my across the street neighbor who went on to become a board member of RFG who thought all I did was sell his wife incredibly expensive clothing who networked me to Bobby White, who’s the founder of RFG. And in the first 10 minutes of my conversation with Bobby, and I’ll tell you, both of us went into that meeting thinking it was going to be a filler meeting. He was doing a favor for a friend, and I had seen a little bit of the wealth management industry after Nuveen had acquired Symphony and was like, “That’s not really my bag. My jam is more on the institutional side of things.” And 10 minutes into our very first meeting, we both canceled the rest of our day, and we spent the next two and a half hours in his office having a conversation that really started with what if. What if we took RFG, which had been founded in 2003, and at the time was an OSJ with LPL, what if we took that business and we tore it all the way down to the ground? And we rebuilt it from the ground floor up to be a platform that is designed, that is intentionally engineered, to serve independent advisors? What would it look like to be a client experience company first, a technology company second, and a corporate RIA third? And I’ll tell you, walking out of that meeting, I was like, “This is it. This is it. This is the intangible. This is an opportunity to really build something very special.” And that’s how I found myself sitting in this talking to you today. Jason Diamond: Wow. So there’s a lot to unpack there. Thank you for sharing. And you shared it with a degree of vulnerability that I personally, I have a two-year-old and a three-week-old as of this recording. So it resonates with me. I think it resonates with a lot of advisors, people in our, and honestly, probably most industries, the constant pull in multiple different directions. And I love what you called it, seeking the intangible. And it sounds like you didn’t go in with any preconceived notion about… Many of our guests, by the way, that is the case. They walk in saying, “I knew since I was two years old I wanted to be in wealth management. I wanted to help be a steward of client…” And I love that your circuitous route took you a different direction. I want to talk more about the firm, and we’ll dive in on some of these elements of your background also. But before we do, you mentioned a little bit of, at a high level, what RFG is. Give me a little more context, types of advisors you serve, types of clients you serve. And if you don’t mind, provide some stats around size as well. Shannon Spotswood: Absolutely. So we are on a mission to help independent advisors build their business without compromise by driving organic growth to create enterprise value. And I share that because in our mission statement is the passion that links us all together, which is helping independent advisors build what they want to envision for their clients, what they believe is the best representation of their vision and their values. So we are a platform, a full turnkey platform for independent advisors. We talk about our services as a flywheel. There’s a very intentional interdependency from technology to marketing to compliance to talent to investment management to coaching, operations, transition services, and capital solutions. All of it is knit together very thoughtfully in order to be able to deliver to the advisors on our promise to help them operationalize and professionalize their business, to serve their clients and to generate that organic growth, which is what translates into enterprise value. What is so cool about the RFG advisor community, and I think is really the thread that binds between our teams and our advisors team is this servant heart growth mindset that you find it in every nook and cranny of RFG and certainly within all of our advisor partners. So the advisor profile for us, we do tend to skew a little bit younger. Average age is 45 years old. Organic growth across all of our advisors is north of 10%. So we’re very focused and leaned in on growth. We do have advisors that are lifestyle. We talk about them as lifestyle scaling and enterprise, and they run all along that growth at growth spectrum, depending on what do they want to build in their lives, what is going to help them really realize their dreams? And we’ll talk about this a little bit and just the growth of the firm and what we’ve been building, but we are at $9 billion. So it’s been a big run in 2026, as I say, 10 years of pre-game warmup to be able to really talk about that level of growth. So just knocking on the door of $10 billion and truly, Jason, I can tell you, I feel like we’re just getting started. I feel like we are just at the beginning of the J-curve as advisors are really realizing that their most valuable asset is their time and the amount of enterprise value that they can create being independent. There’s a lot of different flavors of that. We’ve got some incredibly well-capitalized and very strong competitors, but the collective awareness around this bull market for advice that we’re sitting at the very beginning of is shining such a bright light on what does it mean to be independent? What does it mean to be really supported by a partner who’s all in to help them win? And that’s where we find ourselves. And by design, that’s where we find ourselves. Jason Diamond: Yeah, and it’s an exciting time. I completely agree. The space, the vertical you’re in, probably as much or more than any other pocket of the industry. You took the words out of my mouth, the J-curve. I completely agree with the story you’re telling. There’s one component of your background that I do want to ask about, which is many RIAs, platforms, and the like, the leadership team is intentionally ex-advisors in their own right. So I’m curious, do you think of it as a benefit or maybe to what degree is it not a benefit that you have never been an advisor and served clients? I do love the idea that you’re a business builder and you’re helping advisors to build a business. That’s not lost on me, but I’m curious specifically about never having been an advisor. Shannon Spotswood: I think it is so critical that we were advisor-founded. What we like to say is we’re advisor-founded and professionally-led. Bobby founded the firm in 2003. We partnered in 2015. Our third partner, Rick Wedell, who’s our chief investment officer, managing partner, joined in 2016. So the three of us really co-founded the version of RFG that is- Jason Diamond: The right version. Shannon Spotswood: … expressed in the market today. But you’re a hundred percent right to double click on this. And I think it is such an important area for reflection for advisors in terms of where are their greatest skills? Where does their passion lie? And what are they interested in building? That very first day that I met Bobby, his telling of the story is he looked at my resume the morning that we were meant to meet, and he is like, “Well, why would I hire her? She could do my job.” And he often talked about that where you get to this point as an advisor where the business is scaling and growing. And we certainly are seeing this in a lot of the larger teams that we’re talking to and the relationships that we’re beginning to build within the pipeline of these advisors who were attracted to the industry because they wanted to serve clients and find themselves as accidental CEOs, COOs, their chief cook and bottle washer to advisor to all of these C-suite titles. And it’s not amplifying their natural skillset and it’s not aligned with what is actually their passion for the business. So I give a tremendous amount of credit to Bobby for recognizing more than 10 years ago really what it would take and how he could align team around him and build partnerships around him to be able to maximize the impact that we can have for advisors. So that north star of keeping advisors front and center is truly our, it is woven into our DNA and it is our north star. So we are a client experience company by design. We talk about it all the time, whether it’s how we’re building our team, how we’re thinking about investing in technology, how we’re soliciting feedback for advisors. I always say one of our greatest strengths as an organization is we’re active listeners and then we actually execute on it. Our best ideas come from our advisors, but you’ve got to have that posture as a firm that everything you do is orienting around how do we help advisors operationalize, professionalize, drive organic growth, and create enterprise value? And you can’t do it sometimes. You’re either all in, chips all in, only winning when your advisors win, and only having that lens of will this benefit the advisor and their team or not. It’s not something that you can just dip your toe in and out of. And I think RFG, having that foundation from which to always build is absolutely critical. Jason Diamond: Can I try and paraphrase or synthesize, and you tell me if I get this right? The pitch is something to the effect of, “We are really good at what we do. Let us take all the BS off of your plate so that you can go out and be an advisor. Service your client and prospect.” Do you find that story is resonating more over time? I mean, you’ve been with the firm now long enough to see this kind of cycle of movement towards independence. How has that story evolved over time? Do you find it easier to tell? Shannon Spotswood: Oh my gosh, without question. And I would even put a shorter term window on it. I would say in the last 12 to 15 months- Jason Diamond: Oh wow. Shannon Spotswood: … there has been a collective awakening by advisors, and I think there’s a lot of contributing factors to that. One is obviously as we are all aware, the majority of the industry is now private equity backed. There has been a real focus on the aggregator model, transitioning advisors into a W-2 model. And as that has played out and that financial engineering has translated into some incredible valuations and returns, there has also been simultaneously advisors picking their head up and like, wait a minute, I wanted to get independent so I could serve my clients in a way that I felt best represented my vision and my values. And I’m finding myself increasingly in a captive environment. All the while the technology is getting better, the valuations are getting larger, the ability to control both your branding and what that means for your family legacy is increasing. So over the course of the last 15 to 18 months, that story has just, while it’s been there for a long time, the independent movement was obviously sparked more than, gosh, now 16, 20 years ago in earnest. Now it’s just the passion and the knowledge that advisors are showing up to conversations in recognizing I want more. I want to spend my time where I want to spend it. I want to serve more families. I want to be well-positioned for generational wealth transition. I want to own the enterprise value. I want to build my team and I want the best tech. And that to me is exactly why we’re at the beginning of this J-curve. Jason Diamond: Yeah, I think you nailed it. And I agree with you that this notion of independence is not a destination in and of… It’s too broad of a term I think to use. And there are plenty of advisors who either started at one version of independence and need something different now, or to your point, thought they were going independent only to realize perhaps there’s elements of the business that aren’t as independent as they realized. And that’s where I think a firm like RFG to me, it’s not an accident that your firm fills this niche. This was advisor demand driven. Advisors said explicitly and implicitly, “We want to be independent. We want to own our equity. We want to have control over the things we like, but we want a support partner that helps us with all the back office, the middle office, investment management, the flywheel,” as you call it. Shannon Spotswood: That’s right. Jason Diamond: One other element of your journey to this point that I want to ask about, the succession journey or the journey to CEO, and I’m only asking because it’s somewhat recent, I think it was 2024, so we’re about two years in CEO. For the eight years prior to that, you were president. Shannon Spotswood: Yes. Jason Diamond: And this dynamic is near and dear for a lot of advisors. This idea you’re the heir apparent, but the date hasn’t happened until it happened. Was that a smooth transition date or did you find yourself, and I hope you can be honest about it, and if not, I understand, but I think this is something that a lot of advisors in their own businesses struggle with. So as somebody who’s gone through a major succession journey in the last two years, I’m curious what your thoughts are. Shannon Spotswood: The timing coincided with us bringing on a growth capital partner. So we closed on that partnership with Long Ridge in the fall of 2023, and we really set our sights on how do we bring this capital into the business and invest in our team, invest in our technology, invest in this desire to help independent advisors build their business. And Long Ridge really shares that long-term strategic belief that independence and the corporate RIA model is the ultimate winning model. So we have a lot of room to run there. So entering into that growth partnership with Long Ridge really provided a natural opportunity for that succession conversation to take place and to be able to take the company to the next leg. So we’ve tripled the size of the company over the course of the last two and a half years. Jason Diamond: Good for you. Shannon Spotswood: And as I said, I feel like we’re just getting started. I always joke we’ve had the longest pre-game warmup in history. In a lot of ways that’s by design. For me, the way that I can sleep at night is knowing that we are waking up as a team in this unified front to walk the walk for our advisors. It is incredibly important to us to honor the promise that we’ve made, whether it’s on tech or talent or transition services or marketing growth. So being able to lean in and deliver that, it takes a long time to build that institutional know-how and to be uncompromising in consistently making hard decisions, whether it’s around talent or the investments that you’re making or how you’re running and growing and building the firm. And so Bobby reached and Long Ridge and all of us reached this point where it was just a very natural way. And I think it was such a gift that I had such a long warmup, if you will, in the bullpen, running the day-to-day of the business as president, being so close to sweating the details of how we built the foundation, how we run the firm. And then obviously Ed Swenson joined us as president in last fall in October of 2025, having joined our board when we partnered with Long Ridge. So he joined our board in September of ’23, and he and I set up a call every other week. So we just became this incredibly trusted confidant of mine as we made a lot of strategic investments and key strategic decisions in that first 15 to 18 months of our partnership with Long Ridge. So to be able to build and attract the caliber of talent that we have to RFG, I mean, I’m totally biased and talking my own book, but I think we have the best leadership team. Doug Nelson joined us from Long Ridge as our CFO in November of last year, just bringing that rigor, particularly around capital strategies into our C-suite. So it was the right time to make that transition. And what I would say for founder advisor-led firms, it’s all about what are your growth ambitions? It’s what are your growth ambitions? Without question, when I joined and Bobby and Rick and I set upon this journey to tear the entire company down and build this robust tech stack and be at the forefront as an innovator in that space, that was experience that I had from my 20 years in San Francisco. And Rick had this incredible institutional pedigree having spent 12 years at Bain Capital plus two years at Stanford Business School, complimenting this authenticity that Bobby brought as an advisor, bringing that together. So recognizing as a founder advisor, if you have growth ambitions to 10X your business, it’s going to require that you bring high caliber talent to the table and allow for that room both from an equity participation perspective, but also just from what does the business need as it continues to scale up? Jason Diamond: That’s exactly right. And part of this gets back to private equity sometimes gets a bad rep in our space, but the reality is capital from private equity enables a lot of what you’re talking about. And I give you a lot of credit. I mean, you make the half joke about the longest pregame warmup ever, but I think of it as you learned on your own dime and you built all the kinks and ironed out all the kinks prior to having this critical mass of advisors on your platform. And we’ve seen certainly plenty of firms go that route too. So I give you credit for that. I think because we’re on the topic, let’s talk about it, private equity. Positive experience, negative experience, neutral, neither good nor bad. Just give me your… I don’t want to make the episode about the perils- Shannon Spotswood: Right. Jason Diamond: … and benefits of private equity capital, but just curious what your experience has been. Shannon Spotswood: I think this is one of those life lessons. Choose your partners wisely and great things can happen, whether it’s in your marriage or your friendships- Jason Diamond: Spouse. Yep. Shannon Spotswood: … or your business partners. And Long Ridge found us very serendipitously. I mean, we were probably two years from even contemplating bringing in a growth capital partner. They were introduced to us by a former board member and they were in our offices in January of 2023. And the most important things for us were twofold. Number one, they shared our vision and belief that the corporate RIA independent is the winning model for the industry and for advisors and clients. And number two, who they are as people is very much who we are as people. They’re builders. Jason Diamond: Culturally. Shannon Spotswood: They have this servant heart growth mindset that they share with us. So I feel incredibly blessed to say they’re amazing partners. And what’s interesting, and I’ll share this very openly, they’re the majority owners of RFG. We were very early in that time of bringing them on. They have always honored the promise that they made to us, which is we run the business. They are a strategic partner. They’re a great thought partner. They are the capital provider, but there has been multiple examples where we have made business decisions where there’s been some heat in the kitchen, in the boardroom, and we’ve felt very strongly about it. So I just couldn’t say enough great things about them. And one thing that I will just share, and I say this because they’ve shared this with me, I have had this incredible personal journey of growth bringing such a deep bench in Long Ridge into the firm. And that has been certainly challenging at times. Do hard things, get comfortable being uncomfortable. It’s the ultimate definition. But I really think that is something that never gets talked about is what it means in upskilling the caliber of your talent, yourself, how you have to grow and evolve as an individual has been really, I won’t say it’s been easy, but I look back on what I’ve learned over these two years and just feel prepared as a leadership team, how we operate as a team, what is expected of us to be able to deliver and execute for our advisors in this next leg of growth. Jason Diamond: I think your marriage analogy is the perfect one, and I’m going to use it. And honestly, in a lot of ways. First of all, marriage is hard, good or bad. It’s hard. Second of all, it’s the ultimate… The institution of marriage is not good or bad. Private equity capital is not good or bad, but your answer is the right one. Pick your partner very wisely. My favorite part of your answer, because it’s the most original, was around a good capital backer, a good partner, whatever you want to call it, pushes you to be better. And I think that you’re surrounding yourself with, by definition, some of the smartest people in the industry, and that can’t be a bad thing. And the proof is in the pudding. The growth trajectory you’ve seen, it’s certainly no accident. I think part of it is tied to your incredible stewardship. You don’t have to answer that. You don’t have to be humble, but I’ll attribute it to you. That brings me to my next question. Shannon Spotswood: I do have to say really quickly. Jason Diamond: Please do. Shannon Spotswood: I will be celebrating my 27th wedding anniversary in October. So yeah, pick your partners. Jason Diamond: Congrats. And I feel equally blessed, I assume as you do. I have a great partner, I’ll say. I don’t know if she’s listening right now, but she’s a great spouse. What I was going to say though, good segue, I think there’s been more in recent years, but not a ton certainly of female C-suite wealth management executives. How do you feel about your role? Do you feel an increased burden? Is it an honor to you? Is it something that you don’t think much about at all? I’m curious what your thoughts are. Shannon Spotswood: I feel immense gratitude. I mean, just in general, leading RFG and locking arms with our team and our advisors is, I mean, a gift of a lifetime. I was incredibly fortunate to not just have mentors during my 20 years in San Francisco, but to have true sponsors. Whether it was the first hedge fund I worked at, I took that job because it was a female portfolio manager and at the time one of the only in the country. And she really opened up her heart to me and poured into me. And then 10 years at Symphony, the founding partners of Symphony, they dropped me into the deep end of the pool and gave me a lot of rope to make a lot of mistakes and continued to invest. So I have this foundation from which to build and to lead and to be ready for this role. I couldn’t do any of this without my partners. Rick and I have been partners for more than 10 years. It really does take a village in the same way that it takes a village to raise your family. It takes a village to find the courage and the strength to lead in a way that really honors the gravity of the mission. But I’ll tell you this. One, I knew I wanted to work on Wall Street from a very young age, so I chose this. I knew what I was getting into, that it was a male-dominated industry. I have made particularly, this is one of the unique facets of the wealth management business, we have phenomenal both male and female talent, and I have made the strongest female relationships on this side of the business as compared to the institutional side of the business. So I think there is a richness to our side of the industry that doesn’t get enough air cover. There are just phenomenal leaders, and I think increasingly so, we’re seeing more women stay in the game and raise into positions within the C-suite and leading these firms. I will tell you one thing in 2019, and I really give a lot of credit to Bobby for this in coaching me, is I was raised by wolves on Wall Street without question. I sat on a trade desk, I was completely comfortable with compartmentalizing emotion, and I made it a mission to develop intentionally my emotional intelligence. And that truly unlocked everything for me, and I think plays such a huge part of who I want to be and who I challenge myself to be as a leader. And so it’s funny when I get the question asked of me about being a female CEO, because I think that’s what people feel must be like came very intuitively to me, but I had to learn it. I had 20 plus years of being able to run with boys and I needed to develop that skill. And it is a skill that I challenge myself on a daily to continue to lean into. And I think it is increasingly important both for men and women who aspire to leadership to hone the strategic and execution alongside that emotional intelligence. Jason Diamond: Great answer. And I think you know I admire a lot about you, but it’s certainly one of the things I admire most about you is over the last couple years in particular you’ve been a real beacon of positivity, of empowerment in that regard. You’re active on socials, you’re active at industry events, you’re always willing to talk to people. And honestly, that to me is the answer. A lot of people complain about this as a problem, and I want to just take a second to applaud you because I think you and your firm actually do something to at least try and actively solve some of this. And also you mentioned it earlier, but same thing with some of the next gen dynamics. You skew much younger than the average firm on the industry. And I think that too is to your credit around, okay, we’ve identified that we have a major succession problem in our industry. What are we doing to solve that? Shannon Spotswood: Absolutely. Jason Diamond: Let’s talk about growth a little bit. I agree with your thesis. This space you occupy, no better time to be in it. We’re at the perfect spot on the J-curve. Unfortunately, we are not the only two people to think that. There are also, I think, some other firms. This space has become crowded. What do you think about that? Just the fact that there’s more competition than ever. I mean, my view of it is there are enough quality advisors to go around, but curious what you think. Shannon Spotswood: Anytime I find myself wading into the waters of fear and scarcity around this topic, I’m reminded that 67% of the assets still remain within the wirehouse and IBD space. We got lots of room to run. I believe in a mindset of abundance. The data will tell us that the demand for advice is increasing by 30% over the next decade while the number of advisors is decreasing by 1%. So we’ve got, find me another industry where you see a graph that looks like that. On top of that, next gen, which I think this is so fascinating, next gen actually wants more advice when compared to the baby boomers. So baby boomers created our industry, and here we are sitting on $87 trillion worth of generational wealth that’s going to begin to transition. That doesn’t even include all of the wealth that will be monetized through real estate and family-owned businesses. It is a tsunami. And what is, I think, really interesting is that next gen recognizes the value of their time. I’m sure if I had a conversation, Jason, with you and my husband about how intentional you want to be in terms of showing up for your children and the equal nature of parenting, that alone is changing the way the next gen thinks about both their professions as well as their family life, which means you by default have to hire professionals to do the things that you don’t want to spend the time doing. Jason Diamond: Really good point. Shannon Spotswood: So we have this incredible convergence that’s happening right now, and it’s coming at a time that technology is finally going to allow us to serve more families more intentionally along that wealth spectrum. So it is like, bring it on. There is more than enough to go around. We are in an era of abundance. And what I worry the most about, and this, it’s like climb up on the soapbox and let’s roll, about independence because I see and have so many conversations with advisors where they have been willing to accept such a compromised service experience that they would never allow to be delivered to their clients. So advisors are delivering this 24-hour concierge, high-touch, deeply thoughtful experience, estate planning, tax planning, financial planning, multi-generational conversations. They’re in it. They’re in the trench. And then they turn around and their service partner is so subpar. They’re compromising their growth. They’re burying them in compliance and ops and clicks and swivel chair and tech that doesn’t work. So we’re at the very beginning of this bull run for advice. And I think advisors who recognize, I want to serve more families, I want more control over my time, I want to be able to build enterprise value on my personal balance sheet, have room to do it. So I welcome the competition. I think the best way to talk about it is iron sharpens iron. I learn so much from our peers and like, ah, they did this or they did that. How do we think more disruptively, more innovatively? How do we do it differently? So I think there’s a lot of room for all of us. You’re going to be busy, my friend. You’re already sitting there advising the lion’s share of the big deals, and I think you guys are just getting started as well. Jason Diamond: Yeah, it certainly feels like a bull market for advice and also I think a bull market for some of the… You allude to an interesting paradox, which is some of the biggest and most sophisticated advisors in the industry have really high-touch impressive service models, but they don’t seem to demand the same in return. I have some thoughts as to why. I think one could just be Kool-Aid drinking, like you don’t know any better and you’ve been there for so long. There’s just so much friction associated with moving a business and fear associated that it’s unless things get really dire or unless I find something that’s better enough or meaningfully better enough, I can gut it out. But the third one that comes to mind is these firms we’re talking about have unequivocally, they do a lot of good, a lot of bad, but unequivocally one of the things they do really well is brand. Shannon Spotswood: Yeah. Jason Diamond: How do you reconcile that question with a firm that obviously doesn’t have a brand that the average American consumer would know? Shannon Spotswood: We take a posture on this that is rooted in an Accenture study that was conducted several years ago, but I think still remains so true today, is that advisors think that the value proposition that their clients are looking for, either it’s that big monobrand that’s advertising at the Super Bowl or the alpha they’re ever able to generate or the portfolio investments. But the clients tell us that what they’re looking for in an advisor is, do you get me? Do you share my values? And do I want to spend time with you outside the office? And that is basically distilled down the way we talk about it is people connect with people. So now more than ever, particularly if you take a big step back and you think about the influencer economy and how brands, big brands, Nike or big consumer brands have really leaned into niche branding. How do I get my brand into the hands of someone who’s very passionate about it? So advisors who develop their own brand, who have a presence on social, who have a presence in AEO and SEO, who are leaning in and expressing not only their client experience, but their vision and their values through their brand, I actually think as this generational wealth unfolds, that authenticity carries so much more weight than is my name on a football stadium. So it is those three factors. It’s just I’m comfortable. I don’t want ripple. It is friction and fear for sure. And then it’s like that branding is up for grabs because we certainly see one of the most fun parts of advisors joining RFG, this is a big part of what we do is helping them design and develop or reimagine their brand name, their logo, all the rest of it. Once that creative energy is unlocked and you get to tell your story, your my why, that connective tissue is so powerful with the clients and with the growth that comes from that because I mean, I truly believe people connect with people. They’re looking for that. And I think more so now than ever with AI. Jason Diamond: You just took the words out of my mouth. Do you think AI perpetuates that? Shannon Spotswood: I think people are craving that. And this is why advisors who are powered by AI without question are going to win. Advisors are not going to be disrupted by AI unless they haven’t made the move to get themselves in a position to be able to leverage the technology, the brand, the talent, the maximizing of their time. But especially with something as important and as personal as money, as you walk through life, I mean, you are at the very beginning. I’m sending, I’ll have all three kids in college. But as you make these critical decisions in your life, whether it’s getting married or starting a business or changing jobs or buying your first house, buying your vacation house, all of these things, you can go right or you can go wrong. And having a trusted partner who really understands you, I actually think that we’re going to see the fees paid for advisors increasing as there is a greater premium placed on, I want deeply personal relationships that are tailor-made for me. Jason Diamond: But I assume the flip side of that is you have to do more. You as a firm and you as an advisor have to do more, and you can’t just raise fees with the same service model. So I think what is the corollary of that? What are some of the ancillary growth areas that you do beyond the financial planning and asset management that says, “We’re worth that money you’re going to pay us”? Shannon Spotswood: It is, and I love the work that wealth.com is doing here. I mean, the estate planning and tax planning, making that more accessible along that continuum of wealth spectrum, the blurring of the lines between ultra high net worth and high net worth, and then mass affluent is so exciting. Better, more robust planning is good for our industry overall. Obviously there’s a huge amount of demand on the tax side of things, particularly the 1040. It’s easy to find a CPA to do the cool complex stuff. It’s increasingly more challenging for advisors. That’s an area that I know a lot of firms have leaned into. We’re certainly doing a lot of work. But so much of this, Jason, is showing up at the right time for clients with the resources. It’s a really interesting conversation about, yes, you have to do more for your clients, but you don’t have to do more for all your clients at exactly the same time. Jason Diamond: That’s well said. The flip side of that is as an advisor, because ultimately the advisors are the ones making this decision. There are a lot of firms, and not even just firms that you would be competitors with, because the reality is you and I understand the industry landscape and where various firms fit in. For many advisors, it’s a long list of various firm names that they’ve heard. So what are some things that you think advisors should be asking a firm like you or a business development person at your firm to suss this out? How does an advisor go about understanding if a platform is empty or is really going to be able to deliver in all these areas? Shannon Spotswood: Remember back in the day when the Wall Street Journal used to run have a monkey throw a dart and see if you can beat the pros on stock picking? I love to do that with regards to our advisors. We always tell our prospects, “Throw a dart at any advisor that’s affiliated with RFG and call them. Certainly we can provide a list of advisors who we think you’re going to most align with in terms of what your growth ambitions are or the way you want to run your business or who you are, life stage, all the rest of it.” But I do think that getting that unfiltered experience, the good, the bad, the ugly. We always are like, “Are we perfect? Absolutely not. Do we though immediately want the feedback so that we can iterate to excellence to get better? Absolutely. Get that firsthand testimony.” So that’s number one. Number two is don’t tell me, show me. There are so many, and it always pulls at my heart because as much as I love to win business and transition advisors, and I think that we’re working certainly at RFG on some really interesting technology that is anchored around removing that friction and fear by speeding up the time that you can make that transition in. And the tech is finally there to allow for this. So I think we’re going to be able to take variable number two and at least make that box a little bit smaller. But if I’m sitting as an advisor, I would want to see the evidence. Show me how you’ve solved the problems that advisors have brought to you. How have you refined your tech stack? How have you invested in your team? How have you made the decisions where the ROI can be measurable and tangible? And I think too often I’m surprised that advisors get, it’s almost as if they get overwhelmed by the amount of information that they’re taking in trying to compare all these different firms. If I’m ever asked, I’m like, please work with a third-party recruiter. You need someone not only to act as an interpreter, but you need someone to help really keep your top three priorities at the front of your decision-making matrix, because it really is apples to oranges to orangutans and you get decision fatigue. And then advisors end up making this decision that is anchored in like, well, this is the highest payout, and I’m willing to take all of these sacrifices and paper cuts for this highest payout. And that is just such a travesty. So it’s like, know what you want. What are your top three problems that you’re trying to solve? Talk to advisors that you get to pick just so you can do some secret shopping, and then demand evidence of how the firm, the platform has responded to feedback and gotten better as a result because that will tell you, are they really going to walk the walk or are they just going to talk the talk? Jason Diamond: I’m super grateful that you gave specifics there because it’s an easy question to dodge and talk around. So I completely agree. Your first answer, actually all three of those points you just made, but certainly doing name-blind calls, and I say name-blind because advisors worry about confidentiality. I think that’s one of the best and most underrated tools to learn about a firm is advisors now have so many colleagues. There’s been this diaspora of advisors where advisors know advisors everywhere. And that’s a benefit if you wanted to go and just network and have conversations with other advisors on your own. But if you’re worried about confidentiality, there’s certainly the mechanisms, and we do this all the time for advisors to set up name-blind calls. You dial into a conference line, it’s John Smith, and you pick an advisor’s brain and say, “Hey, you moved your book from LPL to RFG, and tell me what that experience was like and what were the positives? Give me all the negatives.” To your point, you want advisors to ask those questions in advance. It’s better to ask those questions than to end up in the wrong marriage with the advisor. Shannon Spotswood: Absolutely. And the other thing is what an easy answer to BS around is tell me who’s a good fit for your firm. And it’s like, “Everyone’s welcome here.” Jason Diamond: Everybody. Yeah. Shannon Spotswood: It’s just not true. RFG is not a good fit for an advisor who is not open to using technology, who is not interested in outsourcing investment management, who doesn’t want to have a conversation about how are you spending your time and do you want to create enterprise value? Do you want to grow? So it really is important to have that vulnerability and that honesty and the answer to that question. Jason Diamond: I love it. We have time for one more. I can’t believe it’s been almost an hour. Shannon Spotswood: I know, it flies by. Jason Diamond: We speak with plenty of advisors who aren’t considering a move, but I’m interested. I think you have a really nice lens into the industry. What is one thing you wish advisors knew? You have a megaphone to just talk to advisors who maybe are considering change, but maybe aren’t. What’s the questions they should be thinking about? What keeps you up at night? Just what would be your public service announcement? Shannon Spotswood: I’m going to focus on the friction and fear because that’s the number one barrier to making a move is PTSD, either first person PTSD or the collective negative experience that the industry has had. It took me 90 days to transition. I got sued by my former firm. I lost all these clients. I didn’t have income. The wise tales of fear are very widely trafficked and widespread. And what I would say to an advisor is everything you want is on the other side of fear. And I look at all of this data that suggests exactly the opposite, which is you have the relationship with the client. You have the trust with the client. You are the one who they call on Sunday night when they need a shoulder to cry on or sage advice for making a decision. Just believe it with the core of your being because what we see is 99% of assets transition, whether it’s a restrictive transition or you’re taking full data, that the majority of assets are transitioning within 30 days, that this is still a free country, and you can make a move while honoring your contract around non-solicitation, non-competes, and non-associations. So it is like this fear of holding advisors back is preventing them from realizing and monetizing this enterprise value, but equally as importantly, loving their business. Have fun. This should be fun. We spend the majority of our life at work. And so being able to surround yourself with people who win when you win, with a team who’s aligned and isn’t just drudgery with all their operations compliance headaches that they’re dealing with. Your team deserves to be happy. You deserve to be happy. And that fear factor is holding so many advisors back. So that’s my advice is that it just doesn’t have to play out that way. And I think not just at RFG, collectively where we are as an independent industry with technology, with the way that AI is changing and our ability to harness data and business intelligence, getting to that point of next best action, how am I spending my time, how am I realizing, what is the blueprint for realizing my growth goals is more tangible now than ever. That’s immediately where I go. Jason Diamond: I’ve never been an advisor. I’ve never had a book of business, so I don’t want to minimize the fear, but I will say this. If we speak to advisors, let’s say a year post-transition, by far the number one thing we hear from them is, “I wish I did this sooner.” Shannon Spotswood: Wish I did it sooner. Jason Diamond: And that to me is the most telling data point there is to your point about fear and getting over it. Shannon Spotswood: So I do this exercise all the time with our team as we’re onboarding advisors is I want you to go home and look at your spouse and tell them, “I’m going to leave my job. I have no certainty that everything is going to work out. We might not receive any kind of compensation. Are you cool with that?” Walk that emotional journey. And while there’s plenty obviously that we can do with Capital Solutions to ease the financial fear associated with it, I still think at the baseline, it’s a great exercise to keep everyone very humble. You are asking an advisor to take their life’s work. And someone was sharing this analogy with me the other day and I was like, “Oh my gosh, that’s so good,” which is imagine moving houses. It’s such a hassle packing up moving one house. Now imagine moving 400 households or 1,200 households. It’s a lot, but I always hear the same thing, “I wish I’d done it sooner.” Jason Diamond: Thank you for sharing. You had some really sage wisdom that you shared with our audience. I can’t wait to see the next chapter, the continuation of the J-curve. This has been a fantastic episode, Shannon. Thank you. Shannon Spotswood: I love being with you, Jason. Thank you so much. We appreciate it. Mindy Diamond: As a financial advisor, you hold yourself to the highest standards of integrity, honesty, and credibility. You are successful because you take your professional responsibilities seriously and are dedicated to your clients. But are you living your best business life? Are your goals aligned with your firms or could a better option exist? Should I Stay or Should I Go? is a book written with you in mind. It’s a self-guided journey that walks you through the key steps that we take with our advisor clients. This strategic thought process and roadmap to professional self-discovery is designed to help you ask the right questions and think critically and objectively, whether you’re considering change or not. Learn how to get your copy at diamond-consultants.com/thebook.   Growth Without Compromise: Building Around the Advisor Experience A conversation with Jason Diamond and Shannon Spotswood, CEO of RFG Advisory. Jason Diamond: Welcome to the latest episode of our podcast series for Financial Advisors. Today’s episode is Growth Without Compromise: Building Around the Advisor Experience. It’s a conversation with Shannon Spotswood, the CEO of RFG Advisory. I’m Jason Diamond, and this is the Diamond Podcast for Financial Advisors. Mindy Diamond: At Diamond Consultants, we help elite advisors identify the right environment for their businesses to thrive, whether that’s at a wirehouse, boutique, or independent firm. With nearly three decades of experience, we’ve guided thousands of advisors and represented more than a quarter of a trillion dollars in assets transitioned. And each year, one in four advisors managing a billion dollars or more who change firms are our clients. Our process is education-driven and based on building relationships, starting as your strategic partner well before you’re even thinking of a move. To schedule a confidential conversation, call us at 908-879-1002. Wondering why advisors change firms and where they’re headed? Are transition deals going up or down? Those very questions and more inspired us to create our annual advisor transition re

Send us Fan MailAmazon PPC organic ranking depends on CTR, conversion rate, organic sales, paid sales, search terms, brand share, and keyword performance. The video explains why organic rank can take time, how Search Query Performance tracks brand share, and why competitor sales matter. It also covers product-page targeting, top-of-search placements, suggested bids, broad match campaigns, and Amazon Marketing Cloud audiences.Amazon sellers seeing higher PPC spend but flat organic rank should get the campaign structure reviewed before another month of ad budget is spent without stronger keyword position: https://bit.ly/4jMZtxu#AmazonPPC #AmazonSEO #AmazonAdvertisingWant free resources? Dowload our Free Amazon guides here:Your $1M Roadmap is here!: https://bit.ly/3SBO7VkDownload the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Does Amazon PPC Help Organic Ranking?00:50 - Why Organic Rank Can Take 30 Days01:49 - Do Product Page PPC Sales Affect Ranking?02:48 - Why Product Page Sales May Not Rank Keywords03:19 - Why Placement Changes Can Reduce PPC Clicks05:01 - How to Set Amazon PPC Keyword Bids06:04 - Best Amazon PPC Campaigns and Targeting Methods-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

AI can't fully replace product intuition in SEO. Thenuka Karunaratne, founder of sunbeam and daydream, built an autonomous SEO agent and an AI-native agency to scale content without losing that intuition. He argues product sense is the top skill for modern SEOs: understanding what a product does at a deep level, how customers experience it, and where they struggle. That product-level insight, not just technical execution, is what determines what to communicate to search audiences in an AI-driven landscape.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we return from a week off with a two man pod recapping Scottie’s runaway win at the FedEx St. Jude and Michael Brennan’s win at the Wyndham. Plus we try to recap two weeks of news without notes. Organic conversation. Cant miss stuff. The post Episode 425 – It Takes Two Baybay appeared first on Drive The Green Golf.

Larry Sogolow talks with Tad and Richard about Organic Sounds Select Acoustic Guitars. The group discusses Larry's 4 years in business and how his business and the guitar world has changed. Organic Sounds Select Guitars also hosts in-store artists and workshops. It's Larry's third time on the show, and we're pleased to have him as a guest. For more information, check out: https://organicsoundsguitars.com

73% of organic click-through rate now goes to zero-click AI results. Thenuka Karunaratne, founder of sunbeam (autonomous SEO agent) and daydream (AI-native SEO agency), built systems that identify search patterns and scale content production automatically. He debunks LLMs.txt as a ranking signal, backed by Google's confirmation and cross-organization testing showing no measurable impact on visibility or discoverability. The conversation separates legitimate agentic browsing use cases from unproven geo tactics, offering a framework for evaluating which AI SEO investments actually move search performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI agents now autonomously execute full SEO workflows, not just tasks. Thenuka Karunaratne, CEO and co-founder of Sunbeam and Daydream, raised $20M+ building an AI-native SEO agency serving Notion, Replit, and Clay before launching Sunbeam, an autonomous SEO agent that has moved beyond workflow automation. Karunaratne breaks down why proactive "teammate" agents outperform reactive workflow-based tools, how leading indicators shift from indexation to ranking velocity to conversion as agent-driven programs mature, and why domain authority remains resistant to automation while on-site technical and content execution increasingly isn't. The conversation maps how SEO practitioners must shift from tactical execution toward product-fluent strategic oversight as autonomous agents absorb research, technical fixes, and content production at scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Duke Stump shares the origins of Tractor Beverage Co, what they decided to create organic beverages from recognizable ingredients, and their unique focus on moments and ecosystems rather than trying to fit into categories. Discover how their ‘business as unusual' philosophy drives innovation, unconventional marketing strategy, community engagement, and positive impact. Learn about the five metrics they focus on in their Organic Impact Tracker, and get details on their impact initiatives like their Tractor Beam publication, Mad Farmer Tour, We The Soil movement, and the Farmhand Foundation. We then wrap up with Duke sharing insights learned from his past work helping build brands like Nike, Seventh Generation, and Lululemon, and how he defines a ‘better world'.Key TopicsTractor Beverage Co.'s origins and focusThe 'Business as Unusual' philosophyEcosystem approach to brandingTractor's organic impact metricsCommunity engagement and advocacyInnovative product development in beveragesSupporting farmers and soil healthChallenging industry categoriesBrand storytelling and designSound Bites“Why can't beverages be kitchen ingredients? You know, things you actually know and are familiar with.”“Right before COVID is when the founders signed a deal with Chipotle, who remains one of our best, strongest partners to date.”“At Nike, one of the things I learned is if you're competing you've lost the plot.”“Since day one, the only mandate that he gives to my team and I is ‘make it original'.”“Tractor isn't a brand strategy, it's an ecosystem strategy.”“I don't want us to get caught in the trapping of conventional thinking around everything needs to be calibrated around a measurable result.”“When I was at Lululemon, the invisible hand that drove that brand was community.”“The idea of sustainability is so abstract. It's a hard, it can be million things to different people. And so for us, we wanted to ground it in what was real but also meaningful for us.”“One thing I've learned over the years is never bring a playbook, bring a philosophy or principles.”Chapters03:00 Introduction to Tractor Beverage and Its Founders05:47 The Journey of Beverage Innovation08:56 Product Development and Market Strategy11:58 The Unique Approach to Marketing and Community Engagement14:53 Measuring Success Beyond Conventional Metrics18:00 Commitment to Organic and Sustainable Practices38:40 The Importance of Certification and Brand Identity42:06 Supporting Farmers and Soil Health47:12 Lessons from Iconic Brands53:07 Curiosity and Following Your Passion55:54 Seasonal Eating and Local Agriculture61:01 Influential Books and Their Impact01:03:09 Creating Conditions for a Better WorldLinksDuke Stump on LinkedIn - https://www.linkedin.com/in/duke-stump-b3a58419a/Tractor Beverage Co. - https://drinktractor.com/We the Soil - https://www.tractorbeverage.com/wethesoilFarmhand Foundation - https://www.tractorbeverage.com/farmhandOrganic Impact Tracker - https://www.tractorbeverage.com/impacttrackerTractor Beverage Co. on LinkedIn - https://www.linkedin.com/company/tractorbeverageco/Tractor Beverage Co. on Instagram - https://www.instagram.com/drinktractor/Tractor Beverage Co. on X - https://x.com/drinktractorTractor Beverage Co. on YouTube - https://www.youtube.com/@drinktractorTractor Beverage Co. on TikTok - https://www.tiktok.com/@drinktractor…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio…The Food Institute - https://foodinstitute.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing teams treat as North Stars—clicks and ROAS—and explains why blended efficiency numbers disguise where spend actually delivers. He makes the case for marginal ROAS as the discipline that exposes diminishing returns across channels, platforms, campaigns, and creative, and reframes how enterprise teams should allocate budget for overall effectiveness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels and campaigns. He makes the case for shifting to marginal ROAS to measure diminishing returns at the channel, platform, audience, and creative level, and reframes clicks as a fundamentally compromised leading indicator that should never drive optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Japan has a reputation for being incredibly safe, but what does “safe” actually mean? The Krewe is joined by Jordan Green, aka AfroInJapan from YouTube & Instagram, to explore safety in Japan beyond just crime, including natural disasters, wildlife, xenophobia, & the considerations travelers & foreign residents should keep in mind. Does Japan live up to it's rep? You be the judge! ------ About the Krewe ------ The Krewe of Japan Podcast is a weekly episodic podcast sponsored by the Japan Society of New Orleans. Check them out every Friday afternoon around noon CST on Apple, Google, Spotify, Amazon, Stitcher, or wherever you get your podcasts.  Want to share your experiences with the Krewe? Or perhaps you have ideas for episodes, feedback, comments, or questions? Let the Krewe know by e-mail at kreweofjapanpodcast@gmail.com or on social media (Twitter: @kreweofjapan, Instagram: @kreweofjapanpodcast, Facebook: Krewe of Japan Podcast Page, TikTok: @kreweofjapanpodcast, LinkedIn: Krewe of Japan LinkedIn Page, Blue Sky Social: @kreweofjapan.bsky.social, & the Krewe of Japan Youtube Channel). Until next time, enjoy! ------ Support the Krewe! Offer Links for Affiliates ------ Use the referral links below & our promo code from the episode! Support your favorite NFL Team AND podcast! Shop NFLShop to gear up for football season! Zencastr Offer Link - Use my special link to save 30% off your 1st month of any Zencastr paid plan!  ------ Links for Jordan Green/AfroInJapan ------ AfroInJapan on YouTube AfroInJapan on Instagram AfroInJapan's "The Myth of Crime in Japan" ------ JSNO Upcoming Events ------ JSNO Event Calendar Join JSNO Today!

Welcome back to today's Friday Review where I'll be breaking down the best of the week!     I'll be sharing specifics on these topics:     Organic Instant Coffee (product review) The Best Diet Is the One Your Body Can Sustain (tip of the week) Cannabis Use & ED Risk (research) Berberine & Insulin Resistance (research)     For all the details tune in to today's Cabral Concept 3843 – Enjoy the show and let me know what you thought!   - - - For Everything Mentioned In Today's Show: StephenCabral.com/3843 - - - Get a FREE Copy of Dr. Cabral's Book: The Rain Barrel Effect - - - Join the Community & Get Your Questions Answered: CabralSupportGroup.com - - - Dr. Cabral's Most Popular At-Home Lab Tests: > Complete Minerals & Metals Test (Test for mineral imbalances & heavy metal toxicity) - - - > Complete Candida, Metabolic & Vitamins Test (Test for 75 biomarkers including yeast & bacterial gut overgrowth, as well as vitamin levels) - - - > Complete Stress, Mood & Metabolism Test (Discover your complete thyroid, adrenal, hormone, vitamin D & insulin levels) - - - > Complete Food Sensitivity Test (Find out your hidden food sensitivities) - - - > Complete Omega-3 & Inflammation Test (Discover your levels of inflammation related to your omega-6 to omega-3 levels) - - - Get Your Question Answered On An Upcoming HouseCall: StephenCabral.com/askcabral - - - Would You Take 30 Seconds To Rate & Review The Cabral Concept? The best way to help me spread our mission of true natural health is to pass on the good word, and I read and appreciate every review!  

Today Michael is coming to you solo  recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC.The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS  but it never shows you organic rank, impression share, or search query behavior sitting right next to it. Everything on Amazon is "one big ball mashed together," so it's genuinely hard to know where to lean into momentum and where to pull back.Michael walks through the exact four reports to pull, how to feed them to your favorite AI chatbot (Gemini, ChatGPT, or Claude), and the prompt that turns all of it into a keyword-by-keyword action list  bid up here, cut back there  even if you've never opened a spreadsheet in your life.Get the exact prompt. The full AI prompt Michael references in this episode, the one that cross-references organic rank, search query data, impression share, and ACoS into one action list  is already sitting inside the free Badger Guide to Amazon PPC Checklist. Look for the section called "PPC with Organic Data and AI" on Row 209. We'll see you in The PPC Den!

Amazon put up $200.6 billion in second quarter net sales and still ran negative free cash flow. Rick Watson and Jessica Lesesky work through the quarter Amazon would like read as a straight growth story.The reported numbers: net sales up 20 percent, income of $27.5 billion, advertising up 26 percent to $19.8 billion, online stores up 15 percent to $70.4 billion. Trailing twelve month free cash flow came in at an outflow of $7.6 billion. Sitting alongside all of that is $53.4 billion in non-operating pretax income, a good portion of it paper value on Amazon's Anthropic position.Then the $496 billion AWS backlog, which is a commitment for future compute rather than cash in the account. Amazon says those commitments run out to 2028 and it cannot build fast enough to meet them. Rick's read on the strategy is that Andy Jassy has stopped treating the frontier model as the prize. Models end up looking like programming languages. Plentiful, commoditized, and somebody else's problem to fund.Grocery gets its own segment. Amazon calls itself the second largest grocer in the United States and says fresh items are six of the top 20 best sellers on the site. Jessica's read is that a lot of that volume is bananas and avocados riding along on Prime orders people were already placing. Real frequency, real habit, and not the thing that keeps Kroger up at night. Amazon now has 2,300 delivery locations handling perishables, which is the part of the story that actually changed.Also on the show: sponsored prompts. Rufus moved out of the spotlight, Alexa moved in, and advertisers can now bid on the suggested prompts shoppers tap on a product page. Amazon says shoppers who engage with those prompts spend 21 percent more. Rick calls it evil genius and silly at the same time, and makes the case that it works better on Amazon than the equivalent inside a general chatbot, because people arrive already shopping.The Watson Weekly Weekend episode is sponsored by Avalara. Learn more at avalara.watsonweekly.com#watsonweekly #amazon #aws #andyjassy #q22026

Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth about channel effectiveness. He makes the case for marginal ROAS over aggregate ROAS to expose diminishing returns across platforms, campaigns, and audiences, and reframes clicks as a fundamentally compromised leading indicator rather than a signal of performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's another Listener Mail episode, and this week we've got a great mix of practical growing questions, organic growing, plant biology and, naturally, some completely unnecessary but extremely important debates! We discuss the best ways to deal with a calcium issue in an organic grow, including which amendments can help and how to avoid throwing unnecessary nutrients at your soil. We also look at why some cannabis strains begin forming and stacking buds much earlier than others, and what genetics, flowering behaviour and plant structure have to do with it. There's also a great discussion about outdoor defoliation, with growers debating whether removing leaves throughout flower is beneficial for airflow or whether the plant should simply be left alone to make and use its own energy. We also tackle the question of how to reuse and re-amend super soil after a grow without constantly paying to have it professionally tested, and what growers can look for themselves when deciding what their soil needs. And because this is Listener Mail, we couldn't possibly finish without answering the really important questions. Is a Jaffa Cake actually a cake or a biscuit? Which fictional universe would the panel live in for a week? And, perhaps most importantly, who taught the first teacher? Another relaxed episode full of growing knowledge, community questions, questionable philosophy and the usual High on Home Grown nonsense.

If you love the idea of beautiful pots that don't need replanting every five minutes, perennials in a container can be the perfect solution, and just as stunning as a bed or a border.Tom Stimpson returns to discuss trusted “banker” perennials for containers – from long-flowering hellebores and acers underplanted with geraniums, to hydrangeas, heucheras and beloved agapanthus. You'll hear exactly which combinations have stood the test of time in Tom's garden as well as at Perch Hill, and how to get colour from winter through to late autumn.In this episode, discover:How to design perennial pots that give you colour and structure from winter through to late autumn, without constant replantingWhich plants Sarah and Tom rely on most strongly for containers Practical planting combinations for small gardens, such as Pittosporum with hellebores and scabious, or an acer underplanted with Geranium ‘Rozanne'A realistic regime for watering, feeding and deadheading perennial pots so they stay sturdy rather than sappyProducts mentioned:Helleborus niger: https://www.sarahraven.com/products/helleborus-nigerHelleborus orientalis: https://www.sarahraven.com/products/helleborus-orientalis-pretty-ellen-spottedHelleborus ‘Ice n' Roses Red': https://www.sarahraven.com/products/helleborus-x-glandorfensis-ice-n-roses-redPittosporum ‘Bannow Bay': https://www.sarahraven.com/products/pittosporum-tenuifolium-bannow-bayScabiosa atropurpurea ‘Black Cat': https://www.sarahraven.com/products/scabiosa-atropurpurea-black-catScabiosa ‘Kudo Pink': https://www.sarahraven.com/products/scabiosa-incisa-kudo-pinkGeranium ‘Rozanne': https://www.sarahraven.com/products/geranium-rozanneGeranium ‘Dreamland': https://www.sarahraven.com/products/geranium-dreamlandHydrangea ‘Madame Emile Mouillère': https://www.sarahraven.com/products/hydrangea-macrophylla-madame-emile-mouillereHydrangea ‘Little Lime': https://www.sarahraven.com/products/hydrangea-paniculata-little-limeHydrangea ‘Limelight': https://www.sarahraven.com/products/hydrangea-paniculata-limelightHydrangea ‘Little Fresco': https://www.sarahraven.com/products/hydrangea-paniculata-little-frescoHeuchera ‘Black Taffeta': https://www.sarahraven.com/products/heuchera-black-taffetaGaura ‘The Bride': https://www.sarahraven.com/products/gaura-lindheimeri-the-brideGaura ‘Flamingo': https://www.sarahraven.com/products/gaura-collection-for-potsSalvia nemorosa ‘Caradonna': https://www.sarahraven.com/products/salvia-nemorosa-caradonnaSalvia ‘Peach Melba': https://www.sarahraven.com/products/salvia-peach-melbaVerbena rigida: https://www.sarahraven.com/products/verbena-rigidaLinaria ‘Peachy': https://www.sarahraven.com/products/linaria-x-purpurea-peachyAgapanthus ‘Midnight Blue' / ‘Navy Blue': https://www.sarahraven.com/products/agapanthus-navy-blueSee our events: https://www.sarahraven.com/courses-eventsGet in touch: info@sarahraven.comShop on the Sarah Raven Website: https://www.sarahraven.com/Follow us on Instagram: https://www.instagram.com/sarahravensgarden/Follow Sarah: https://www.instagram.com/sarahravenperchhill/Order Sarah's latest books: https://www.sarahraven.com/gifts/gardening-books?sort=newest

Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most advertisers treat as gospel. He explains why clicks function only as a leading indicator, makes the controversial case against ROAS as a North Star metric, and argues for a shift to marginal ROAS—measuring diminishing returns across channels, platforms, campaigns, audiences, and creative to drive overall effectiveness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vacation rental search is changing fast.Organic traffic is declining, AI Overviews are taking up more space in Google, and travelers are increasingly using tools like ChatGPT, Gemini, and Claude to research where to stay.For property managers, that creates a new challenge: how do you stay visible when the way people search is no longer as straightforward as ranking on page one of Google?In this episode, Alex & Annie are joined by Vanessa Humes, VP of Sales and Marketing at ICND, and Jill McGee, Senior Digital Marketing Specialist, to unpack what this shift means for vacation rental brands and their direct booking strategies.They explore why SEO is still very much alive, how AI is changing the path travelers take before reaching a website, and why the fundamentals of trust, authority, useful content, and strong website structure may matter more than ever.The conversation also looks at what operators should actually be paying attention to as new terms like AEO and GEO enter the marketing vocabulary, whether emerging AI optimization tactics are worth the hype, and how the metrics used to measure digital marketing success may need to evolve along with search.In this episode, we discuss:06:45 - Why declining organic traffic does not mean SEO is losing its value07:33 - How AI is changing the way travelers research and discover vacation rentals26:14 - What SEO, AEO, and GEO mean for vacation rental marketers10:32 - Why trust, reviews, structured data, and strong content still matter36:27 - How property managers can create content with stronger booking intent23:41 - Why AI-driven traffic may be smaller but more qualified29:00 - Which new AI optimization tactics deserve attention and which may be more hype than substance48:20 - How operators should think about search visibility heading into 2027If you are trying to understand where SEO fits in an AI-driven search landscape and what your vacation rental brand should be doing now to stay discoverable, this episode is worth a listen.Connect with Vanessa:LinkedIn: https://www.linkedin.com/in/vanessa-humes-549b528/ Connect with Jill:LinkedIn: https://www.linkedin.com/in/jill-highsmith-mcgee-940908179/ Connect with ICND:Website: https://bit.ly/3THIq8J LinkedIn: https://www.linkedin.com/company/intercoastal-net-designs/ Free Resource from ICND:Download ICND's AI Visibility Case Study to learn how vacation rental companies can adapt to AI-driven search.

Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and audiences, and protecting automated bidding models from compromised leading indicators that inflate CAC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

(00:00:00) 228: Foods That Can Kill You; and What You Can't Do About IT! (00:00:11) Welcome to the Itchy and Bitchy Podcast (00:00:42) Doc Itchy Medical Pets Supplements (00:01:02) The Dirty Dozen: Pesticide Contaminated Produce (00:07:07) The Pathogen Problem: Foodborne Illnesses on the Rise (00:15:28) The Controversy: What to Do About Contaminated Food (00:25:56) Practical Steps to Reduce Food Contamination Risk (00:31:32) Closing Remarks and Future Episode Preview (00:31:39) Doc Itchy Medical Pets Supplements (Repeat) Cyclospora and Cyclosporosis is infection tens of thousands of AMERICANS causing some deaths. More and More food pathogens are affecting us through contaminated food items and they are making us sick.Add to that the unavoidable contamination of our food with chemicals and pesticides and we are experience a food crisis.Even if you try to eat "Healthy" food items, these may be inthe "dirty Doozen" most contaminated foods available in stores.The Docs discuss the problem, the pathogens, and the pesticides and how we came to find ourselves in this crappy toxic and dangerous time. The Docs will also discuss - argue over what you can or can't do the avoid or prevent your exposure to the pathogens and poisons on and in your foods.Become a supporter of this podcast: https://www.spreaker.com/podcast/itchy-and-bitchy-podcast--4303608/support.Itchy & Bitchy: Have you felt dismissed, misdiagnosed, or gaslit by a broken medical system.  From gut health, hormones, autoimmune disease, chronic pain, holistic health, and alternative medicine ... medical gaslighting, patient advocacy , or misdiagnosis we'll call that too.  For chronic illness warriors, self-advocacy seekers: WE OFFER  No BS 

Since 2020, the cost of groceries has risen 26%. But contrary to what you might think, cash-strapped consumers aren't necessarily staying away from pricier options. In this episode, why Americans are doubling down on organic — even as the cost of their overall grocery haul rises. Plus: Why more customers are choosing chargebacks, what economists predict about inflation two years from now, and how a Maine nonprofit is bringing lobstering to the next generation.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Read the stories in today's episode:The Fed doesn't have an inflation crystal ball, but it does have "sticky-price CPI"In spite of price hike fatigue, consumers are still snapping up organic foodsCredit card chargebacks are on the rise — part of the reason is fraudMultiple wars drive up the price of diesel"Never would have expected to be here": Young Mainers consider the lobster