Podcasts about Organic

Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B testing platform after a decade of consulting work identifying consistent execution and measurement gaps across large organizations. The discussion covers SearchPilot's new geo testing system designed for AI search environments and systematic approaches to replace speculation-based SEO strategies with data-driven testing methodologies. Critchlow outlines frameworks for overcoming the "black box" nature of modern algorithms where traditional ranking factor analysis no longer applies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Inner Edison Podcast, host Ed Parcaut welcomes pioneering entrepreneur Joshua Onysko, founder of Pangea Organics, Alpine Provisions, and several other planet-friendly brands. Discover Joshua Onysko's journey from dropping out of school at 15 and backpacking across Asia, to building successful, sustainability-driven businesses. They dive into topics like ADHD and entrepreneurship, the realities behind clean beauty and packaging, and the purpose-driven choices that shaped Joshua Onysko's career. From crafting soap with his mom to developing scientific supplements for hair loss, Joshua Onysko shares valuable lessons on following curiosity and making a positive impact on both people and the planet. Whether you're interested in entrepreneurship, sustainability, or natural products, this episode is packed with inspiration and practical insights. Tune in and learn: How travel and family sparked Joshua Onysko's passion for creating purposeful brands The challenges and rewards of staying true to clean, sustainable practices in a crowded market Insights on plastic-free packaging, perfumery, and the science behind hair health Why embracing neurodiversity fuels innovation Find out more about Joshua Onysko's latest ventures at femoralabs.com and get real tips on living and creating with intention. *Contact Ed Parcaut:** -

In this episode, Sarah is joined by YouTube phenomenon Huw Richards to talk about his journey from smallholding childhood to seven-acre experimental plot, and the ideas behind his hit book Veg in One Bed. They'll also cover exactly what to sow in late winter, and what'll perform best when sown later – from chillies and aubergines to peas, onions and tomatoes. In this episode, discover:How Huw Richards went from helping on his parents' Welsh smallholding to building a seven-acre experimental food-growing siteThe story behind Huw's first book, Veg in One Bed, and the sheer potential in a single 10x4ft bedHow Huw blends creativity with just enough science to keep things productiveExactly what Huw is sowing in late winter, and why timing mattersHow Huw's now using his land to grow for education, biodiversity and foodEpisode Cover Photo Credit: Dorling Kindersley: Jason IngramProducts mentioned:Pepper 'Padron'https://www.sarahraven.com/products/pepper-padronCourgette 'Black Beauty'https://www.sarahraven.com/products/courgette-black-beautyAubergine 'Slim Jim'https://www.sarahraven.com/products/aubergine-slim-jimSpring Onion 'North Holland Blood Red'https://www.sarahraven.com/products/spring-onion-north-holland-blood-redTomato 'Sungold'https://www.sarahraven.com/products/tomato-sungoldTomato 'Tigerella'https://www.sarahraven.com/products/tomato-tigarellaTomato 'Honeycomb' F1https://www.sarahraven.com/products/tomato-honeycomb-f1Follow Sarah: https://www.instagram.com/sarahravenperchhill/Get in touch: info@sarahraven.comShop on the Sarah Raven Website: http://bit.ly/3jvbaeuFollow us on Instagram: https://www.instagram.com/sarahravensgarden/Order Sarah's latest books: https://www.sarahraven.com/gifts/gardening-books?sort=newest

Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads the industry's first GEO testing platform for enterprise retailers, helping companies like major e-commerce and travel brands navigate AI-powered discovery channels. The discussion covers SearchPilot's multimetrics testing framework that measures performance across Google, ChatGPT, and other LLMs simultaneously, plus their breakthrough approach to "dark traffic" analysis that identifies AI-driven referrals previously categorized as direct visits.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're living through one of the biggest shifts in the internet since it began: a move from building content for people to building content for machines, on behalf of people. On this week's episode, Jim Stengel is joined by James Cadwallader, Co-Founder and CEO of Profound, and Daniel Shin Un Kang, Head of Organic and Agentic Search at Expedia, for a thoughtful, practical conversation about AI search, answer engines, and what this shift means for the future of marketing.James founded Profound in 2024, raising $60 million and earning recognition from Redpoint Ventures as one of the most promising private AI companies shaping applied artificial intelligence. Today, Profound works with brands like US Bank, Chime, Expedia, and DocuSign to help them navigate the transition from traditional search to a world of answer engines, agents, and AI-led experiences.After building companies and investing in high-growth technology businesses, Daniel moved from the venture world into operating at global scale. He now leads Organic and Agentic Search at Expedia, where he's helping redefine how one of the world's largest travel platforms shows up in AI-powered search and discovery.Together, James and Daniel unpack how brands actually appear inside AI systems like ChatGPT and Gemini, why traditional SEO metrics no longer tell the whole story, and how CMOs should rethink visibility, content, and measurement in an AI-driven world.This episode offers a rare look at AI search from both sides of the table: the platform builder shaping the category and the operator putting it to work inside a performance-driven global brand. If you're a CMO wondering what to focus on now, this conversation is a strong place to start.—This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this week's Ask Sarah episode of The Launch Your Box Podcast, I'm answering a question I hear all the time from subscription box owners who are doing the work - posting consistently, showing up - but still feel like no one's seeing it. Staci asked: “How else can I get followers on Facebook and Instagram? I'm currently posting on my Facebook page but haven't done any ads yet because of my budget. What else can I do to get followers for free?” If you're growing on a tight budget (or no budget at all), this episode is for you. First, Let's Normalize Where You Are I want you to know this upfront: if you're showing up and posting but growth feels slow, you're not doing anything wrong. Organic growth is slower, but it's absolutely possible. And you are not alone in this stage. Why the Right Followers Matter More Than More Followers Before we talk tactics, I ground this conversation in something important:It's not about big numbers. It's about aligned followers. Those people who could actually become subscribers or customers. A small, engaged audience will always outperform a large, disconnected one. 5 Organic Ways to Grow (No Ads Required) 1. Start Conversations in Your ContentInstead of just showcasing your box, invite people to engage. Polls, this-or-that questions, and simple prompts work incredibly well. Example: “Would you rather get Product A or Product B in your next box?” Engagement helps your content get seen. And it's free. 2. Show Up in Facebook Groups (Strategically)Join 2–3 groups where your ideal customer already hangs out. Don't sell. Be helpful. When people see your value in comments, they naturally click through to learn more about you. 3. Share on Your Personal Profile (Gently)Your personal network already knows and trusts you so let them in on what you're building. Share behind-the-scenes moments, your why, or sneak peeks, not just polished product posts. 4. Collaborate with Other Creators or Small BusinessesCollaboration is one of the fastest free growth strategies out there. Joint giveaways, co-hosted Lives, or simple cross-promotions introduce you to the right audience without spending a dollar. 5. Use Reels and Live Video (Keep It Simple)Both Facebook and Instagram prioritize video, especially Live video. Go LIVE while packing boxes, sharing a theme, or answering FAQs. It doesn't have to be fancy. Bonus: you can repurpose Lives into reels, clips, and stories for extra mileage. You don't need a huge audience to win. You need trust, consistency, and connection with the right people. Organic growth takes time, but when you stay visible and intentional, you're building a foundation that lasts. Join me for this Ask Sarah episode where I break down exactly how to grow your audience organically, even with a limited budget and how to focus on growth that actually supports your business. Where to find Staci:  Meditation Money Mindset on Facebook  Meditation Money Mindset on Instagram Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's leading SEO A/B testing platform serving enterprise sites and recently launched the first geo testing system purpose-built for AI search optimization. The discussion covers why traditional ranking factor speculation no longer works in black-box AI environments and introduces testing-first methodologies for proving SEO value at the executive level. Critchlow outlines frameworks for moving beyond yesterday's best practices toward data-driven optimization strategies that account for algorithmic unknowability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Hey, Ladies! 2026 is shaping up to be the year content really matters in your online business. In this episode, I'm sharing what I'm personally changing behind the scenes to increase content creation without burning out. If you're an online Christian Business Coach trying to grow without getting overwhelmed by having to constantly create content, this episode is for you!What you'll learn in this episode:—Why “more content” doesn't have to mean more work in your online business.—How I'm structuring content systems as a Christian Business Coach heading into 2026.—What it actually looks like to create more content without spending more time creating it (A behind-the-scenes look at my real-time plan!).—Why leaning into your natural strengths and shifting existing work helps you grow your online coaching business without burnout.GET STARTED TODAY Ready to launch? Join The Selah Collective 12-Month Group Coaching Program.Ready to scale? Join Eden: The Mastermind (for women who have made $20k-100k+ in online business).Women of Valor 3-Part Mini-Course: Learn how to create a 6-7 figure offer and how to implement the Esther Upleveled sales system.For the Holy Spirit-led coaches who want to hit $100k in the next 12 months, get the 40+ page guide: 12-Months to $100k.Ready to get an all-in-one funnel builder? Sign up for Kartra today!Get FREE, ORGANIC email leads on Instagram using this DM flow template.READ THE BLOG252. 3 Ways I'm Increasing Content Production Without Working More This Year as a Christian Business Coach Navigating Marketing ShiftsOTHER EPISODES YOU MIGHT ENJOY 159. Biggest *SECRET* to Coaching Success as a Christian (and It's Not About Who Is the Best at Marketing)242. 3 Ways AI Has Helped Manage My Online Business Operations This Year

Brandy Nelson of Soldotna, AK shares how she built a strong customer base by selling very unique and healthy products, and the challenges she needs to consider to continue scaling her business furtherGet full show notes and transcript here: https://forrager.com/podcast/160

This episode was recorded live from the Sempertex International Balloon Convention, where once again, I sat down with Elisabeth of Pop of Color (Arizona). This is her third time on the podcast, but our first time recording face-to-face!  We chat about organic balloons, how this style has earned its place in the industry and what it really looks like to run a profitable home-based balloon business without chasing every trend or install. We cover: pricing based on your market (not competition) setting real profit goals how she structures her prep and install days the client process she refuses to give up, because it's such a game changer for repeat business.  This conversation is honest, refreshing and full of all sorts of practical takeaways, especially if you want to make good money without building a massive operation. In the UGlu Hotline, hear one listener's tip for researching a new balloon color on Instagram.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co. (mention the podcast for $100 off!)  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! 2026 Bright Balloon Planner  @popofcoloraz  - - - - On the Bright Side Apple | Patreon Join the Bright Balloon email list  The Bright Balloon on YouTube 

The MidPacker Pod is part of the Freetrail network of Podcasts.Join the Newsletter at: ⁠MidPack Musings SubStack⁠⁠Support the MidPacker Pod on ⁠Patreon⁠.⁠Check Out MPP Merch Make sure you leave us a rating and review wherever you get your pods.Looking for 1:1 Ultra Running Coaching? Check out Troy's Coaching PageSTOKED TO PARTNER WITH  HYPERLYTE LIQUID PERFORMANCE - 10% off your orderTRAINING PEAKS - 20% off a premium annual subscriptionUSE PROMO CODE MIDPACER FOR A SWEET DISCOUNT“Sometimes it's not about the finish line. It's about finding joy in the messy middle.”On this episode of the MidPacker Pod, Troy sits down with trail runner, race director, registered dietitian, and mom: Kayla Fitzgerald for a deep, fun, and relatable conversation about how she juggles it all while still chasing big goals in the ultra world.Kayla shares her shift from road racing to trail running after realizing the road scene just didn't vibe with her. What she found on the trails was community, connection, and a whole new way to push herself. From leading group runs to organizing local races under her brand Palmetto Ultras, Kayla has become a cornerstone of her local running community in South Carolina.We dive into:Balancing parenting, coaching, and 200-mile race trainingHer experience as a registered dietitian and helping runners dial in their race-day nutritionUpcoming races like Southern States 200, Barkley Fall Classic, and a possible go at Barn Creek Backyard UltraHer story of pushing through the Beast of the East 50 Miler—with Troy jumping in as an impromptu pacer!Whether you're a trail veteran or just dipping your toes into the dirt, Kayla's perspective on doing what you love while doing life is refreshing and real.Athlete Spotlight: Kayla FitzgeraldRegistered Dietitian, Nutrition coach, and momRace director and founder of Palmetto UltrasFocused on inclusive, sustainable community building through trail eventsTraining for Southern States 200 and the Barkley Fall ClassicAdvocate for fueling smarter and training with joyKayla's Links IG: @palmetto.ultrasWebsite: Palmettoultras.comNutrition Coaching Site: Endurance-Nutritionist.comRelevant LinksSouthern States 200Barkley Fall ClassicBarn Creek Backyard UltraBeast of the East 50 MilerPartner Links: Hyerlyte Liquid Performance - https://www.hyperlyteliquidperformance.comMade by the ultra-endurance athlete, for the ultra-endurance athlete.More Carbs, More Dirt, More Miles.Check them out at hyperlyteliquidperformance.comUse the code MIDPACKER for 10% off your individual order and 10% off your first subscription order.“The Kid” Hans Troyer DocumentaryTraining Peaks - https://www.trainingpeaks.com/midpacker/A training app as versatile as you. Start your free trial at  https://www.trainingpeaks.com/midpacker/Use MIDPACKER at checkout for 20% off an Annual Premium Subscription⁠Run Trail Life⁠ - https://runtraillife.com/Find Official MPP Merch on RTL!!Use code: midpackerpod to double the donation from your purchase. Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's.⁠Freetrail⁠ - https://freetrail.com/Visit Freetrail.com to sign up today.Kayla Fitzgerald, trail running, ultrarunning, Barkley Fall Classic, Southern States 200, Barn Creek Backyard Ultra, Beast of the East, race director, Palmetto Ultras, nutrition for runners, mom runner, balancing life and running, Freetrail, MidPacker Pod

Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform for enterprise sites, helping retailers like major e-commerce and travel companies prove ROI across AI-powered discovery channels. The discussion reveals how fan-out queries change testing methodologies, why multimetrics analysis across Google and LLMs provides superior insights, and how dark traffic from AI apps represents unmeasured discovery value that enterprises must track for accurate performance attribution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Check out our website!: https://www.globalseafood.org/podcastFollow us on social media!Twitter | Facebook | LinkedIn | InstagramShare your sustainability tips with us podcast@globalseafood.org!If you want to be more involved in the work that we do, become a member of the Global Seafood Alliance: https://www.globalseafood.org/membership/Thank you to our episode sponsor: F3 (Future of Fish Feed)Curious how your company can compete for $200,000 in cash prizes in the F3 Fish Farm Challenge? Visit the F3 – Future of Fish Feed contest website to review the rules and learn how to participate—whether as an individual company or as part of a team.Learn more at f3challenge.org and take the first step toward feed innovation—and your share of $200,000 in prizes. The views expressed by external guests on Aquademia are their own and do not reflect the opinions of Aquademia or the Global Seafood Alliance. Listeners are advised to independently verify information and consult experts for any specific advice or decisions.

Is SEO Dead in 2026? SEO is not dead, it's evolving. While Google still dominates with 1.63 trillion visits (26x more than ChatGPT's 47.7 billion), the key to success in 2026 is integrating AI into your SEO strategy. Favour Obasi-ike, MBA, MS breaks it down today.Traditional SEO alone is becoming obsolete. This episode explores how to treat your website as intellectual property, the importance of content freshness, and why "your voice is your invoice" when it comes to differentiated messaging.Key Learning Topics1. SEO Has Evolved Into an "Exposure Engine"SEO reveals what your website is missing and how to show up in both traditional search and AI platforms (LLMs). Without AI integration, you're using outdated marketing.2. AI-SEO Integration is Essential39% see results within 1-2 months with AI-generated content; 26% in under one month. Organic SEO visibility directly impacts AI discoverability.3. Your Website is Intellectual PropertyTreat your domain like a plot of land and your website as the building. The "last modified" date signals freshness to search engines.4. "Your Voice is Your Invoice"If you're not selling, you're not saying anything different. Stories sell better than facts. Be provocative and unique in your messaging.5. Content Repurposing StrategyOne piece of content → 5-10 blog posts → e-book → lead magnet → courses. Stack your value ladder without reinventing the wheel.6. Preparation Drives Success"What you do off the field makes you an all-star on the field." Do the work before the work—send prep materials, plan content in batches.7. The Difference: Being Heard vs. Being HiredVisibility without differentiation doesn't convert. Say what competitors won't say to turn attention into revenue.8. Platform-Specific OptimizationGoogle/YouTube favor mobile; ChatGPT sees more desktop usage. Optimize for platform-specific user behaviors.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Purchase Flaev Beatz Beats Online>> Favour Obasi-ike Quick LinksEpisode TimestampsIntroduction & Core Concepts00:00 - Is SEO dead in 2026?01:31 - Main question introduced02:33 - Google: 1.63 trillion visits vs ChatGPT: 47.7 billion03:02 - "SEO is not dead" - it's an exposure engine03:34 - Warning about building without AI integrationMo Dub: Voice & Differentiation04:47 - Mo Dub introduces himself04:59 - "Your voice is an invoice"05:22 - If you're not selling, you're not saying anything different05:46 - Being heard vs. being hired06:07 - People are always searching for solutions06:34 - Google algorithm changes require contingency plansWebsite as Property08:21 - "Last modified" concept explained08:44 - Websites as intellectual property08:56 - Domain = plot, website = buildingAI Integration & Statistics35:49 - AI-generated content effectiveness35:58 - 39% see results in 1-2 months36:10 - 26% see results in under 1 month37:01 - Organic search enables AI discoverability37:25 - "SEO is dead" is false advertising38:03 - Traditional SEO without AI is obsoleteCopywriting & Content Strategy38:34 - "Facts tell, stories sell"39:28 - "What you do off the field makes you an all-star"39:35 - Your harvest is determined by your hustle40:22 - Doing the work before the work40:49 - Repurposing one blog into multiple formats41:28 - The more you speak, the more you get paidPlatform Statistics43:07 - Google: 97.4 billion visits43:24 - Google mobile: 70B, desktop: 26.5B43:36 - YouTube: 44.6% of traffic44:26 - ChatGPT: 5.3 billion visits44:33 - ChatGPT desktop: 4.19B, mobile: 1.24B44:41 - More desktop usage on ChatGPT vs mobile on GoogleClosing68:15 - Thanks and tomorrow's topic: WordPress vs Webflow68:56 - This calendar layout won't repeat until 203770:15 - Sign-offFAQsQ: Is SEO really dead in 2026?A: No. Google still dominates traffic, but traditional SEO without AI integration is becoming obsolete. You must optimize for both search engines and AI platforms.Q: How long to see results with AI-integrated SEO?A: 39% see results in 1-2 months; 26% in under one month with AI-generated content.Q: What does "your voice is an invoice" mean?A: What you say directly impacts revenue. If you're not selling, you're not saying anything different from competitors. Speak up with unique value.Q: Why is "last modified" important?A: It signals to search engines that your site is active and relevant. Fresh content ranks better; stale content suggests abandonment.Q: Being heard vs. being hired—what's the difference?A: Being heard is visibility; being hired is conversion. You need provocative, differentiated messaging to convert attention into clients.Q: How do I repurpose content effectively?A: Create one piece → expand to 5-10 blog posts → compile into e-book → create lead magnet → develop courses. Maximize ROI without recreating.Q: Why optimize for AI if Google dominates?A: AI platforms pull from sites ranking in organic search. No organic visibility = no AI visibility. Plus, AI is growing rapidly—optimize now for the future.Q: What's "doing the work before the work"?A: Preparation that makes execution efficient: sending prep videos before calls, batching content creation, planning your ecosystem in advance.Q: How important is mobile optimization?A: Critical. Google and YouTube see 70B+ mobile vs 26.5B desktop. However, ChatGPT is desktop-heavy (4.19B vs 1.24B mobile).Q: What's the biggest SEO mistake in 2026?A: Treating SEO as traditional marketing without AI integration, and neglecting content freshness through regular updates.Key TakeawaysSEO is evolving, not dying—AI integration is now mandatoryGoogle: 1.63T visits vs ChatGPT: 47.7B—search still dominates39% see results in 1-2 months with AI-integrated contentYour voice is your invoice—differentiation drives revenueTreat websites as intellectual property requiring maintenance"Last modified" dates signal relevance to search enginesStories sell better than facts—focus on transformationOne content piece can become multiple revenue streamsBeing heard ≠ being hired—you need unique messagingOrganic SEO enables AI discoverability—can't skip the foundationMobile-first for Google/YouTube; desktop-heavy for ChatGPTPreparation (work before work) separates all-stars from averageTraditional SEO without AI is obsolete marketingContent freshness and regular updates are non-negotiableYour harvest is determined by your hustleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers navigate this seismic shift from traditional ranking metrics to comprehensive discovery optimization. The discussion reveals SearchPilot's breakthrough multimetrics testing framework that measures performance across Google, ChatGPT, and emerging LLM channels simultaneously, plus their innovative approach to tracking "dark traffic" from AI recommendations that bypass traditional referral attribution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#261: Organic Insider founder Max Goldberg unpacks the most urgent threats facing organic integrity today: the explosive growth of hydroponic “organic,”  the quiet industry push to normalize gene-edited GMO 2.0, and the confusion and greenwashing surrounding the word "regenerative." Max also shares his thoughts on pesticide liability shields and the food-as-medicine movement, as well as why organic advocates need to shift their focus onto the next generation of eaters now, before it's too late.https://realorganicproject.org/max-goldberg-organic-threats-hydroponics-regenerative-261The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/directoryWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/

Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that power discovery across Google and ChatGPT. He reveals how About Us and FAQ pages become critical ranking assets when they proactively address common brand misconceptions in plain language. Vantine demonstrates how predictive search volume around questions like "how does [brand] make money" signals untapped content opportunities that competitors exploit when brands fail to clearly explain their value proposition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Associate Professor of agricultural chemistry and plant biology at the University of Basilicata, Dr. Adriano Sofo talks about the difference between leaving soil bare versus applying a cover of organic litter on top.   Subscribe for more content on sustainable farming, market farming tips, and business insights!   Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower:  Instagram  Instagram Listen to other podcasts on the Modern Grower Podcast Network:  Carrot Cashflow  Farm Small Farm Smart  Farm Small Farm Smart Daily  The Growing Microgreens Podcast  The Urban Farmer Podcast  The Rookie Farmer Podcast  In Search of Soil Podcast Check out Diego's books:  Sell Everything You Grow on Amazon   Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.

Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers his 50-50 collaboration model between SEOs and subject matter experts, traffic-based content update signals as the primary performance indicator, and strategic positioning of SEO teams within product organizations rather than marketing to enable direct partnership development with AI platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh signals that consistently deliver higher performance than original articles, plus systematic monitoring approaches that alert teams when content falls off performance cliffs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Christina Ziroli-Leaman is a social media strategist who got her start in social by manipulating HTML on Myspace to make her profile pink and sparkly. Fast forward 20 years, and now she gets to do what she loves for a living, every single day, which she's eternally grateful for. Her experience spans edtech, higher education, and manufacturing - proving that great storytelling works anywhere there's a human on the other side of the screen. Christina believes that in a world that can feel heavy, social media should be a place for light and joy, where humor, empathy, and the occasional meme remind us we're all still connected. She lives in Birmingham, AL, with her husband Matt, their 7 month old daughter Naomi, their crazy dog Zelda and their sweet parrot Juju. When she's offline, you can find her reading and sipping coffee while snuggling her daughter. Her favorite pizza topping is pepperoni, her favorite thing in life is family and her fun fact? She once wrote Harry Potter fanfiction on Quizilla and honestly, the storytelling hasn't stopped since.

From their resistance to deep snow and hard frosts, to long-flowering habits, hellebores are quietly spectacular plants that earn their keep in pots, borders and shady corners.This week we're diving into one of the true stars of the winter garden, focusing on the new varieties that bring a renewed perspective on one of the winter garden's most generous providers, and how to keep them looking their best in the garden or in a vase.In this episode, discover:How to choose hellebore varieties for pots, borders and different garden conditions, from shade to full sun with Corsican typesThe best new and classic hellebores for long winter colour, including Maestro, Merlin, Strawberry Moon, Bijou and the Pretty Ellen seriesHow to cut, condition and arrange hellebores so they stand proud in a vase for two weeksPractical ways to prevent and deal with pests and diseases like aphids, mice damage, leaf miner and black spotTips on soil, compost, potting and feeding so hellebores thrive as long-lived, reliable perennialsProducts mentioned:Helleborus nigerhttps://www.sarahraven.com/products/helleborus-nigerHelleborus argutifoliushttps://www.sarahraven.com/products/helleborus-argutifoliusHelleborus x ballardiae 'Merlin'https://www.sarahraven.com/products/helleborus-x-ballardiae-merlinHelleborus x 'Bijoux'https://www.sarahraven.com/products/helleborus-bijouxHelleborus x 'Guess'https://www.sarahraven.com/products/helleborus-guessHelleborus orientalis 'Pretty Ellen Red'https://www.sarahraven.com/products/helleborus-pretty-ellen-redHelleborus orientalis 'Pretty Ellen Spotted'https://www.sarahraven.com/products/helleborus-orientalis-pretty-ellen-spottedFollow Sarah: https://www.instagram.com/sarahravenperchhill/Get in touch: info@sarahraven.comShop on the Sarah Raven Website: http://bit.ly/3jvbaeuFollow us on Instagram: https://www.instagram.com/sarahravensgarden/Order Sarah's latest books: https://www.sarahraven.com/gifts/gardening-books?sort=newest

Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over 7 years that drive discovery across Google, ChatGPT, and emerging platforms. He advocates for hiring SEO professionals in product management roles who can maintain technical roadmaps, collaborate directly with engineering teams, and execute strategies that manifest as user-focused features with search optimization built-in. This product-led SEO approach bridges the gap between strategic planning and technical execution at enterprise scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks for building cross-functional teams that maintain SEO strategy while developing user-focused products optimized for both traditional and AI-powered search engines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ladies, this episode is going to blow your mind! Have you ever felt torn between calling what you're building a ministry or an online business? In this episode, I'm breaking down why so many women get stuck here, what's actually keeping them stuck, and how stewardship changes everything. We'll talk about why this tension leads to burnout - and what it actually takes for a Christian Business Coach to build a sustainable online coaching business while honoring your God-given calling.What you'll learn in this episode:—Why Christian Business Coaches often feel stuck between ministry and business.—The hidden reason your online coaching business may feel heavy or stalled.—How stewardship reshapes a faith based online business.—Why “doing things for free” isn't always the most obedient path.—What it takes to build a sustainable Christian coaching business.GET STARTED TODAY Ready to launch? Join The Selah Collective 12-Month Group Coaching Program.Ready to scale? Join Eden: The Mastermind (for women who have made $20k-100k+ in online business).Women of Valor 3-Part Mini-Course: Learn how to create a 6-7 figure offer and how to implement the Esther Upleveled sales system.For the Holy Spirit-led coaches who want to hit $100k in the next 12 months, get the 40+ page guide: 12-Months to $100k.Ready to get an all-in-one funnel builder? Sign up for Kartra today!Get FREE, ORGANIC email leads on Instagram using this DM flow template.READ THE BLOGhttps://ashleyjunecoblog.com/podcast/251-do-you-have-a-ministry-or-a-business-whats-stopping-you-from-going-all-in-on-entrepreneurship/OTHER EPISODES YOU MIGHT ENJOY 223. Christian Business Advice - What To Do When Your Grace Expires & It's Time to Pivot Your Life and Business Plans202. Create Sustainable Revenue for Kingdom Work as a Christian Coach or Ministry Leader

From Halloween candy that could be secretly toxic ☠️

Halloween

The MidPacker Pod is part of the Freetrail network of Podcasts.Join the Newsletter at: ⁠MidPack Musings SubStack⁠⁠Support the MidPacker Pod on ⁠Patreon⁠.⁠Check Out MPP Merch Make sure you leave us a rating and review wherever you get your pods.Looking for 1:1 Ultra Running Coaching? Check out Troy's Coaching PageSTOKED TO PARTNER WITH  HYPERLYTE LIQUID PERFORMANCE - 10% off your orderTRAINING PEAKS - 20% off a premium annual subscriptionUSE PROMO CODE MIDPACER FOR A SWEET DISCOUNT“It's not weakness to rest. It's part of the long game.”In the very first edition of MidPacker Field Notes, host Troy Meadows pulls back the curtain on his early 2026 training season, offering a raw, honest check-in on life, recovery, and what's ahead. Coming off a tough bout of sickness in January, Troy talks about the importance of intentional rest, easing back into structured training, and setting the tone for the Hellbender 100.Listeners get a peek into Troy's latest training block, complete with hill repeats, tempo intervals, and long endurance sessions, along with shoutouts to athletes in the MidPacker coaching community and updates on his race calendar.This is a solo episode with real talk, actionable insights, and a strong reminder: rest is part of the work.Training Highlights & TakeawaysTook a full week off due to illness—highlighting the value of rest as trainingWrapped a 6–7 week VO2 max block featuring uphill intervals and tempo workKicking off a new 14-week build toward Hellbender 100, with a heavy focus on tempoPlanning back-to-back races: Hellbender followed by Laurel Highlands 70.5Integrating TrainingPeaks to plan and forecast fatigue, fitness, and load managementDialing in race nutrition using Hyperlyte Liquid Performance:Half strength (50g carbs / 500mg sodium) for endurance runsFull strength (100g carbs / 1000mg sodium) for quality workoutsCommunity ShoutoutsSamantha crushed her first 50K, on the very trail that sidelined her a year agoPaul completed his first 50-miler in Tucson and is training for Sedona Canyons 125Troy's LinksIG - @troyontherunTroy's Ultra Coaching PageFind me on StravaFollow the ShowIG - @midpackerpodRelevant LinksHellbender 100Laurel Highlands UltraSedona Canyons 125Barkley Fall ClassicLooking Glass 100kPartner Links: Hyerlyte Liquid Performance - https://www.hyperlyteliquidperformance.comMade by the ultra-endurance athlete, for the ultra-endurance athlete.More Carbs, More Dirt, More Miles.Check them out at hyperlyteliquidperformance.comUse the code MIDPACKER for 10% off your individual order and 10% off your first subscription order.“The Kid” Hans Troyer DocumentaryTraining Peaks - https://www.trainingpeaks.com/midpacker/A training app as versatile as you. Start your free trial at  https://www.trainingpeaks.com/midpacker/Use MIDPACKER at checkout for 20% off an Annual Premium Subscription⁠Run Trail Life⁠ - https://runtraillife.com/Find Official MPP Merch on RTL!!Use code: midpackerpod to double the donation from your purchase. Visit RunTrailLife.com to check out our line of Hats and Organic cotton T's.⁠Freetrail⁠ - https://freetrail.com/Visit Freetrail.com to sign up today.VO2 max, Hellbender 100, Laurel Highlands Ultra, TrainingPeaks, Hyperlyte, solo episode, ultrarunning, rest and recovery, tempo block, uphill intervals, Sedona Canyons 125, coaching, winter training, endurance, community shoutouts, pacing, fueling, running mindset

Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers establishing 50/50 collaboration models between SEO teams and subject matter experts, implementing back-to-basics technical foundations for less sophisticated AI crawlers, and developing content integrity systems that scale across hundreds of thousands of pages in YMYL categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Could live selling be the next big opportunity for indie authors? Adam Beswick shares how organic marketing, live streaming, and direct sales are transforming his author career—and how other writers can do the same. In the intro, book marketing principles [Self-Publishing with ALLi]; Interview with Tobi Lutke, the CEO and co-founder of Shopify [David Senra]; The Writer's Mind Survey; Bones of the Deep – J.F. Penn; Alliance of Independent Authors Indie Author Lab. Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 15% off the premium edition at www.ProWritingAid.com/joanna This show is also supported by my Patrons. Join my Community at Patreon.com/thecreativepenn Adam Beswick is a bestselling fantasy author and an expert in TikTok marketing for authors, as well as a former NHS mental health nurse. Adam went full-time as an indie author in 2023 and now runs AP Beswick Publications. You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below. Show Notes How Adam scaled from garden office to warehouse, with his wife leaving her engineering career to join the business Why organic marketing (free video content) beats paid ads for testing what resonates with readers The power of live selling: earning £3,500 in one Christmas live stream through TikTok shop Mystery book bags: a gamified approach to selling that keeps customers coming back Building an email list of actual buyers through direct sales versus relying on platform algorithms Why human connection matters more than ever in the age of AI-generated content You can find Adam at APBeswickPublications.com and on TikTok as @a.p_beswick_publications. Transcript of interview with Adam Beswick Jo: Adam Beswick is a bestselling fantasy author and an expert in TikTok marketing for authors, as well as a former NHS mental health nurse. Adam went full-time as an indie author in 2023 and now runs AP Beswick Publications. Welcome back to the show, Adam. Adam: Hi there, and thank you for having me back. Jo: Oh, I'm super excited to talk to you today. Now, you were last on the show in May 2024, so just under two years, and you had gone full-time as an author the year before that. So just tell us— What's changed for you in the last couple of years? What does your author business look like now? Adam: That is terrifying to hear that it was that long ago, because it genuinely feels like it was a couple of months ago. Things have certainly been turbocharged since we last spoke. Last time we spoke I had a big focus on going into direct sales, and I think if I recall correctly, we were just about to release a book by Alexis Brooke, which was the first book in a series that we had worked with another author on, which was the first time we were doing that. Since then, we now have six authors on our books, with a range of full agreements or print-only deals. With that focus of direct selling, we have expanded our TikTok shop. In 2024, I stepped back from TikTok shop just because of constraints around my own time. We took TikTok shop seriously again in 2025 and scaled up to a six-figure revenue stream throughout 2025, effectively starting from scratch. That means we have had to go from having an office pod in the garden, to my wife now has left her career as a structural engineer to join the business because there was too much for me to manage. We went from this small office space, to now we have the biggest office space in our office block because we organise our own print runs and do all our distribution worldwide from what we call “AP HQ.” Jo: And you don't print books, but you have a warehouse. Adam: Yes, we have a warehouse. We work with different printers to order books in. We print quite large scale—well, large scale to me—volumes of books. Then we have them ordered to here, and then we will sign them all and distribute everything from here. Jo: Sarah, your wife, being a structural engineer—it seems like she would be a real help in organising a business of warehousing and all of that. Has that been great [working with your wife]? Because I worked with my husband for a while and we decided to stop doing that. Adam: Well, we're still married, so I'm taking that as a win! And funnily enough, we don't actually fall out so much at work. When we do, it's more about me being quite chaotic with how I work, but also I can at times be quite inflexible about how I want things to be done. But what Sarah's fantastic at is the organisation, the analytics. She runs all the logistical side of things. When we moved into the bigger office space, she insisted on us having different offices. She's literally shoved me on the other side of the building. So I'm out the way—I can just come in and write, come and do my bit to sign the books, and then she can just get on with organising the orders and getting those packed and sent out to readers. She manages all the tracking, the customs—all the stuff that would really bog me down. I wouldn't say she necessarily enjoys it when she's getting some cranky emails from people whose books might have gone missing or have been held up at customs, but she's really good at that side. She's really helped bring systems in place to make sure the fulfilment side is as smooth as possible. Jo: I think this is so important, and I want everyone to hear you on this. Because at heart, you are the creative, you are a writer, and sure you are building this business, but I feel like one of the biggest mistakes that creative-first authors make is not getting somebody else to help them. It doesn't have to be a spouse, right? It can also be another professional person. Sacha Black's got various people working for her. I think you just can't do it alone, right? Adam: Absolutely not. I would have drowned long before now. When Sarah joined the team, I was at a position where I'd said to her, “Look, I need to look at bringing someone in because I'm drowning.” It was only then she took a look at where her career was, and she'd done everything she wanted to do. She was a senior engineer. She'd completed all the big projects. I mean, this is a woman who's designed football stands across the UK and some of the biggest barn conversions and school conversions and things like that. She'd done everything professionally that she'd wanted to and was perhaps losing that passion that she once had. So she said she was interested, and we said, “Look, why don't you come and spend a bit of time working with me within the business, see whether it works for you, see if we can find an area that works for you—not you working for the business, the business working for you—that we maintain that work-life balance.” And then if it didn't work, we were in a position where we could set her up to start working for herself as an engineer again, but under her own terms. Then we just went from strength to strength. We made it through the first year. I think we made it through the first year without any arguments, and she's now been full-time in the business for two years. Jo: I think that's great. Really good to hear that. Because when I met you, probably in Seville I think it was, I was like, “You are going to hit some difficulty,” because I could see that if you were going to scale as fast as you were aiming to— There are problems of scale, right? There's a reason why lots of us don't want a bloomin' warehouse. Adam: Yes, absolutely. I think it's twofold. I am an author at heart—that's my passion—but I'm also a businessman and a creative from a marketing point of view. I always see writing as the passion. The business side and the creating of content—that's the work. So I never see writing as work. When I was a nurse, I was the nurse that was always put on the wards where no one else wanted to work because that's where I thrived. I thrive in the chaos. Put me with people who had really challenging behaviour or were really unwell and needed that really intense support, displayed quite often problematic behaviours, and I would thrive in those environments because I'd always like to prove that you can get the best out of anyone. I very much work in that manner now. The more chaotic, the more pressure-charged the situation is, the better I thrive in that. If I was just sat writing a book and that was it, I'd probably get less done because I'd get bored and I wouldn't feel like I was challenging myself. As you said, the flip side of that is that risk of burnout is very, very real, and I have come very, very close. But as a former mental health nurse, I am very good at spotting my own signs of when I'm not taking good care of myself. And if I don't, Sarah sure as hell does. Jo: I think that's great. Really good to hear. Okay, so you talked there about creating the content as work, and— You have driven your success, I would say, almost entirely with TikTok. Would that be right? Adam: Well, no, I'd come back and touch on that just to say it isn't just TikTok. I would say definitely organic marketing, but not just TikTok. I'm always quick to pivot if something isn't working or if there's a dip in sales. I'm always looking at how we can—not necessarily keep growing—but it's about sustaining what you've built so that we can carry on doing this. If the business stops earning money, I can't keep doing what I love doing, and me and my wife can't keep supporting our family with a stable income, which is what we have now. I would say TikTok is what started it all, but I did the same as having all my books on Amazon, which is why I switched to doing wide and direct sales: I didn't want all my eggs in one basket. I was always exploring what platforms I can use to best utilise organic marketing, to the point where my author TikTok channel is probably my third lowest avenue for directing traffic to my store at the moment. I have a separate channel for my TikTok shop, which generates great traffic, but that's a separate thing because I treat my TikTok shop as a separate audience. That only goes out to a UK audience, whereas my main TikTok channel goes out to a worldwide audience. Jo: Okay. So we are going to get into TikTok, and I do want to talk about that, but you said TikTok Shop UK and— Then you mentioned organic marketing. What do you mean by that? Adam: When I say organic marketing, I mean marketing your books in a way that is not a detriment to your bank balance. To break that down further: you can be paying for, say for example, you set up a Facebook ad and you are paying five pounds a day just for a testing phase for an ad that potentially isn't going to work. You potentially have to run 5, 6, 7, 8, 9, 10 ads at five pounds a day to find one ad that works, that will make your book profitable. There's a lot of testing, a lot of money that goes into that. With organic marketing, it's using video marketing or slideshows or carousels on TikTok, Instagram, YouTube, Facebook—wherever you want to put it—to find the content that does resonate with your readers, that generates sales, and it doesn't cost you anything. I can create a video on TikTok, put it out there, and it reaches three, four hundred people. That hasn't cost me any money at all. Those three, four hundred people have seen my content. That's not TikTok's job for that to generate sales. That's my job to convert those views into sales. If it doesn't, I just need to look at the content and say, “Well, that hasn't hit my audience, or if it has, it hasn't resonated. What do I need to do with my content to make it resonate and then transition into sales?” Once you find something that works, it's just a case of rinse and repeat. Keep tweaking it, keep changing or using variants of that content that's working to generate sales. If you manage to do that consistently, you've already got content that you know works. So when you've built up consistent sales and you are perhaps earning a few thousand pounds a month—it could be five figures a month—you've then got a pool of money that you've generated. You can use that then to invest into paid ads, using the content you've already created organically and tested organically for what your audience is going to interact with. Jo: Okay. I think because I'm old school from the old days, we would've called that content marketing. But I feel like the difference of what you are doing and what TikTok—I think the type of behaviour TikTok has driven is the actual sales, the conversion into sales. So for example, this interview, right? My podcast is content marketing. It puts our words out in the world and some people find us, and some people buy stuff from us. So it's content marketing, but it's not the way you are analysing content that actually drives sales. Based on that content, there's no way of tracking any sales that come from this interview. We are just never going to know. I think that's the big difference between what you are doing with content versus what I and many other, I guess, older creators have done, which is— We put stuff out there for free, hope that some people might find us, and some of those people might buy. It's quite different. Adam: I would still argue that it is organic marketing, because you've got a podcast that people don't have to pay to listen to, that they get enjoyment from, and the byproduct of that is you generate some income passively through that. If you think of your podcast as one product and your video content is the same—these social media platforms—you don't just post your podcast on one platform. You will utilise as many platforms as you can, unless you have a brand agreement where a platform is paying you to solely use their platform because you or yourself are the driver for the audience there. I would say a podcast is a form of organic marketing. I could start a podcast about video marketing. I could start a podcast about reading. The idea being you build up an audience and then when you drop in those releases, that audience then goes and buys that product. For example, if you've got a self-help book coming out, if you drop that into your podcast, chances are you're going to get a lot more sales from your audience that are here to listen to you as the inspirational storyteller that you are from a business point of view than what you would if you announced that you had a new crime novel coming out or a horror story you've written. Your audience within here is generally an author audience who are looking to refine their craft—whether that be the writing or the selling of the books or living the dream of being a full-time author. I think it's more a terminology thing. Jo: Well, let's talk about why I wanted to talk to you. A friend of ours told me that you are doing really well with live sales. This was just before Christmas, I think. And I was like, “Live sales? What does that even mean?” Then I saw that Kim Kardashian was doing live sales on TikTok and did this “Kim's Must Have” thing, and Snoop Dogg was there, and it was this massive event where they were selling. I was like, “Oh, it's like TV sales—the TV sales channel where you show things and then people buy immediately.” And I was like, “Wait, is Adam like the Kim Kardashian of the indie author?” So tell us about this live sale thing. Adam: Well, I've not got that far to say that I have the Kim Kardashian status! What it is, is that I'm passionate about learning, but also sharing what's working for me so that other authors can succeed—without what I'm sharing being stuck behind a paywall. It is a big gripe of mine that you get all these courses and all these things you can do and everything has to be behind a paywall. If I've got the time, I'll just share. Hence why we were in Vegas doing the presentations for Indie Author Nation, which I think had you been in my talk, Jo, you would've heard me talking about the live selling. Jo: Oh, I missed it. I'll have to get the replay. Adam: I only covered a short section of it, but what I actually said within that talk is, for me, live selling is going to be the next big thing. If you are not live selling your books at the moment, and you are not paying attention to it, start paying attention to it. I started paying attention about six months ago, and I have seen constant growth to a point where I've had to post less content because doing one live stream a week was making more money than me posting content and burning myself out every single day for the TikTok shop. I did a live stream at the beginning of Christmas, for example. A bit of prep work went into it. We had a whole Christmas set, and within that one live stream we generated three and a half thousand pounds of organic book sales. Jo: Wow. Adam: Obviously that isn't something that happened overnight. That took me doing a regular Friday stream from September all the way through to December to build up to that moment. In fact, I think that was Black Friday, sorry, where we did that. But what I looked at was, “Right, I haven't got the bandwidth because of all the plates I was spinning to go live five days a week. However, I can commit to a Friday morning.” I can commit to a Friday morning because that is the day when Sarah isn't in the office, and it's my day to pack the orders. So I've already got the orders to pack, so I thought I'll go live whilst I'm packing the orders and just hang out and chat. I slowly started to find that on average I was earning between three to four hundred pounds doing that, packing orders that I already had to pack. I've just found a way to monetise it and engage with a new audience whilst doing that. The thing that's key is it is a new audience. You have people who like to consume their content through short-form content or long-form content. Then you have people who like to consume content with human interaction on a live, and it's a completely different ballgame. What TikTok is enabling us to do—on other platforms I am looking at other platforms for live selling—you can engage with an audience, but because on TikTok you can upload your products, people can buy the products direct whilst you are live on that platform. For that, you will pay a small fee to TikTok, which is absolutely worth it. That's part of the reason we've been able to scale to having a six-figure business within TikTok shop itself as one revenue stream. Jo: Okay. So a few things. You mentioned there the integration with TikTok shop. As I've said many times, I'm not on TikTok—I am on Instagram—and on Instagram you can incorporate your Meta catalogue to Shopify. Do you think the same principle applies to Instagram or YouTube as well? I think YouTube has an integration with Shopify. Do you think the same thing would work that way? Adam: I think it's possible. Yes, absolutely. As long as people can click and buy that product from whatever content they are watching—but usually what it will have to do is redirect them to your store, and you've still got all the conversion metrics that have to kick in. They have to be happy with the shipping, they have to be happy with the product description and stuff like that. With TikTok shop, it's very much a one-stop shop. People click on the product, they can still be watching the video, click to buy something, and not leave the stream. Jo: So the stream's on, and then let's say you are packing one of your books— Does that product link just pop up and then people can buy that book as you are packing it? Adam: So we've got lots and lots of products on our store now. I always have a product link that has all our products listed, and I always keep all of the bundles towards the top because they generate more income than a single book sale. What will happen is I can showcase a book, I'll tap the screen to show what product it is that I'm packing, and then I'll just talk about it. If people want it, they just click that product link and they can buy it straight away. What people get a lot of enjoyment from—which I never expected in a million years—is watching people pack their order there and then. As an author, we're not just selling a generic product. We're selling a book that we have written, that we have put our heart and soul into. People love that. It's a way of letting them into a bit of you, giving them a bit of information, talking to them, showing them how human you are. If you're on that live stream being an absolute arse and not very nice, people aren't going to buy your books. But if you're being welcoming, you're chatting, you're talking to everyone, you're interacting, you're showcasing books they probably will. What we do is if someone orders on the live stream, we throw some extra stuff in, so they don't just get the books, they'll get some art prints included, they'll get some bookmarks thrown in, and we've got merch that we'll throw in as a little thank you. Now it's all stuff that is low cost to us, because actually we're acquiring a customer in that moment. I've got people who come onto every single Friday live stream that I do now. They have bought every single product in our catalogue and they are harassing me for when the next release is out because they want more, before they even know what that is. They want it because it's being produced by us—because of our brand. With the lives, what I found is the branding has become really important. We're at a stage where we're being asked—because I'm quite well known for wearing beanie hats on live streams or video content—people are like, “When are you going to release some beanie hats?” Now and again, Sarah will drop some AP branded merch. It'll be beer coasters with the AP logo on, or a tote bag with the AP logo on. It's not stuff that we sell at this stage—we give them away. The more money people spend, the more stuff we put in. And people are like, “No, no, you need to add these to the store because we want to buy them.” The brand itself is growing, not just the book sales. It's becoming better known. We've got Pacificon in April, and there's so many people on that live stream that have bought tickets to meet us in person at this conference in April, which is amazing. There's so much going on. With TikTok shop, it only works in the country where you are based, so it only goes out to a UK audience, which is why I keep it separate from my main channel. That means we're tapping into a completely new audience, because up until last year, I'd always targeted America—that's where my biggest readership was. Jo: Wow. There's so much to this. Okay. First of all, most people are not going to have their own warehouse. Most people are not going to be packing live. So for authors who are selling on, let's just say Amazon, can live sales still work for them? Could they still go live at a regular time every week and talk about a book and see if that drives sales, even if it's at Amazon? Adam: Yes, absolutely. I would test that because ultimately you're creating a brand, you're putting yourself out there, and you're consistently showing up. You can have people that have never heard of you just stumble across your live and think, “What are they doing there?” They're a bit curious, so they might ask some questions, they might not. They might see some other interactions. There's a million and one things you can do on that live to generate conversation. I've done it where I've had 150 books to sign, so I've just lined up the books, stood in front of the camera, switched the camera on while I'm signing the books, and just chatted away to people without any product links. People will come back and be like, “Oh, I've just been to your store and bought through your series,” and stuff like that. So absolutely that can work. The key is putting in the work and setting it up. I started out by getting five copies of one book, signing them, and selling them on TikTok shop. I sold them in a day, and then that built up to effectively what we have now. That got my eyes open for direct selling. When I was working with BookVault and they were integrated with my store, orders came to me, but then they went to BookVault—they printed and distributed. Then we got to a point scaling-wise where we thought, “If we want to take this to the next level, we need to take on distribution ourselves,” because the profit lines are better, the margins are bigger. That's why we started doing it ourselves, but only once we'd had a proven track record of sales spanning 18 months to two years and had the confidence. It was actually with myself and Sacha that we set up at the same time and egged each other on. I think I was just a tiny bit ahead of her with setting up a warehouse. And then as you've seen, Sacha's gone from strength to strength. It doesn't come without its trigger warnings in the sense of it isn't an easy thing to do. I think you have to have a certain skill set for live selling. You have to have a certain mindset for the physicality that comes with it. When we've had a delivery of two and a half thousand books and we've got to bring them up to the first floor where the office is—I don't have a massive team of people. It's myself and Sarah, and every now and again we get my dad in to help us because he's retired now. We'll give him a bottle of wine as a thank you. Jo: You need to give him some more wine, I think! Adam: Yes! But you've gotta be able to roll your sleeves up and do the work. I think if you've got the work ethic and that drive to succeed, then absolutely anyone can do it. There's nothing special about my books in that sense. I've got a group called Novel Gains where I've actually started a monthly challenge yesterday, and we've got nearly two and a half thousand people in the group now. The group has never been more active because it's really energised and charged. People have seen the success stories, and people are going on lives who never thought it would work for them. Lee Mountford put a post up yesterday on the first day of this challenge just to say, “Look, a year ago I was where you were when Adam did the last challenge. I thought I can't do organic marketing, I can't get myself on camera.” Organic marketing and live selling is now equating to 50% of his income. Jo: And he doesn't have a warehouse. Adam: Well, he scaled up to it now, so he's got two lockups because he scaled up. He started off small, then he thought, “Right, I'm going to go for it.” He ordered a print run of a few of his books—I think 300 copies of three books. Bundled them up, sold them out within a few months. Then he's just scaled from there because he's seen by creating the content, by doing the lives, that it's just creating a revenue stream that he wasn't tapping into. Last January when we did the challenge, he was really engaged throughout the process. He was really analytical with the results he was getting. But he didn't stop after 30 days when that challenge finished. He went away behind the scenes for the next 11 months and has continued to grow. He is absolutely thriving now. Him and his wife—a husband and wife team—his wife is also an author, and they've now added her spicy books to their TikTok shop. They're just selling straight away because he's built up the audience. He's built up that connection. Jo: I think that's great. And I love hearing this because I built my business on what I've called content marketing—you're calling it organic marketing. So I think it's really good to know that it's still possible; it's just a different kind. Now I just wanna get some specifics. One— Where can people find your Novel Gains stuff? Adam: So Novel Gains is an online community on Facebook. As I said, there's no website, there's no fancy website, there's no paid course or anything. It is just people holding themselves accountable and listening to my ramblings every now and again when I try and share pills of wisdom to try and motivate and inspire. I also ask other successful authors to drop their story about organic marketing on there, to again get people fired up and show what can be achieved. Jo: Okay. That's on Facebook. So then let's talk about the setup. I think a lot of the time I get concerned about video because I think everything has to be on my phone. How are you setting this up technically so you can get filmed and also see comments and all of this kind of stuff? Adam: Just with my phone. Jo: It is just on your phone? Adam: Yes. I don't use any fancy camera tricks or anything. I literally just settle my phone and hit record when I'm doing it. Jo: But you set it up on a tripod or something? Adam: Yes. So I'll have a tripod. I don't do any fancy lighting or anything like that because I want the content to seem as real as possible. I'll set up the camera at an angle that shows whatever task I'm doing. For example, if I'm packing orders, I can see the screen so I can see the comments as they're coming up. It's close enough to me to interact. At Christmas, we did have a bit of a setup—it did look like a QVC channel, I'm not going to lie! I was at the back. There was a table in front of me with products on. We had mystery book bags. We had a Christmas tree. We had a big banner behind me. The camera was on the other side of the room, but I just had my laptop next to me that was logged into TikTok, so I was watching the live stream so I could see any comments coming up. Jo: Yes, that's the thing. So you can have a different screen with the comments. Because that's what I'm concerned about—it might just be the eyesight thing, but I'm like, I just can't literally do everything on the phone. Adam: TikTok has a studio—TikTok Studio—that you can download, and you can get all your data and analytics in there for your live streams. At the moment, I'll just tap the screen to add a new product or pin a new product. You can do all that from your computer on this studio where you can say, “Right, I'm showcasing this product now,” click on it and it'll come up onto the live stream. You just have to link the two together. Jo: I'm really thinking about this. Partly this is great because my other concern with TikTok and all these video channels is how much can be done by AI now. TikTok has its own AI generation stuff. A lot of it's amazing. I'm not saying it's bad quality, I'm saying it's amazing quality, but— What AI can't do is the live stuff. You just can't—I mean, I imagine you can fake it, but you can't fake it. Adam: Well, you'd be surprised. I've seen live streams where it's like an avatar on the screen and there is someone talking and then the avatar moving in live as that person's talking. Jo: Right? Adam: I've seen that where it's animals, I've seen it where it's like a 3D person. There's a really popular stream at the minute that is just a cartoon cat on the stream. Whenever you send a gift, it starts singing whoever sent it—it gets a name—and that's a system that someone has somehow set up. I have no idea how they've set it up, but they're literally not doing it. That can run 24 hours a day. There's always hundreds and hundreds of people on it sending gifts to hear this cat sing with an AI voice their name. Yes, AI will work and it will work for different things. But I think with us and with our books, people want that human connection more than ever because of AI. Use that to your advantage. Jo: Okay. So the other thing I like about this idea is you are doing these live sales and then you are looking at the amount you've sold. But are you making changes to it? Or are you only tweaking the content on your prerecorded stuff? Your live is so natural. How are you going to change it up, I guess? Adam: I am always testing what is working, what's not working. For example, I'm a big nerd at heart and I collect Pokémon cards. Now that I'm older, I can afford some of the more rare stuff, and me and my daughter have a lot of enjoyment collecting Pokémon cards together. We follow channels, we watch stuff on YouTube, and I was looking at what streamers do with Pokémon cards and how they sell like mystery products on an app or whatnot. I was like, “How can I apply this to books?” And I came up with the idea of doing mystery book bags. People pay 20 pounds, they get some goodies—some carefully curated goodies, as we say, that “Mrs. B” has put together. On stream, I never give the audience Sarah's name. It's always “Mrs. B.” So Mrs. B has built up her own brand within the stream—they go feral when she comes on camera to say hi! Then there's some goodies in there. That could be some tote socks, a tote bag, cup holders, page holders, metal pins, things like that. Then inside that, I'll pull out a thing that will say what book they're getting from our product catalogue. What I make clear is that could be anything from our product catalogue. So that could be a single book, it could be six books, it could be a three-book bundle. There's all sorts that people can get. It could be a deluxe special edition. People love that, and they tend to buy it because there's so much choice and they might be struggling with, “Right, I don't know what to get.” So they think, “You know what? I'll buy one of them mystery book bags.” I only do them when I'm live. I've done streams where the camera's on me. I've done top-down streams where you can only see my hands and these mystery book bags. Every time someone orders one, I'm just opening it live and showcasing what product they get from the stream. People love it to the point where every stream I do, they're like, “When are you doing the next mystery book bags? When are you doing the next ones?” Jo: So if we were on live now and I click to buy, you see the order with my name and you just write “Jo” on it, and then you put it in a pile? Adam: So you print labels there and then, which I'll do. Exactly. If I'm live packing them—I'm not going to lie—when I'm set up properly, I don't have time to pack them because the orders are coming in that thick and fast. All I do is have a Post-it note next to me, and I'll write down their username, then I'll stick that onto their order. I'll collect everything, showcase what they're getting, the extra goodies that they're getting with their order, and then I'll stick the Post-it on and put that to one side. To put that into context as something that works through testing different things: we started off doing 60 book bags—30 of them were spicy book bags, 30 were general fantasy which had my books and a couple of our authors that haven't got spice in their books—and the aim was to sell them within a month. We sold them within one stream. 60 book bags at 20 pounds a pop. What that also generated is people then buying other products while we're doing it. It also meant that I'd do it all on a Friday, and we'd come in on a Monday and start the week with 40, 50, 60 orders to pack regardless of what's coming from the Shopify store. The level of orders is honestly obscene, but we've continuously learned how best to manage this. We learned that actually, if you showcase the orders, stick a Post-it on, when we print the shipping labels, it takes us five minutes to just put all the shipping labels with everyone's orders. Then we can just fire through packing everything up because everything's already bundled together. It literally just needs putting in a box. Jo: Okay. So there's so much we could talk about, but hopefully people will look into this more. So I went to go watch a video—I thought, “Oh, well, I'll just go watch Adam do this. I'm sure there's a recording”—and then I couldn't find one. So tell me about that. Does [the live recording] just disappear or what? Adam: Yes, it does. It's live for a reason. You can download it afterwards if you want, and then you've got content to repurpose. In fact, you're giving me an idea. I've done a live today—I could download that clip that's an hour and 20 minutes long. Some of it, I'm just rambling, but some of it's got some content that I could absolutely use because I'm engaging with people. I've showcased books throughout it because I've been packing orders. I had an hour window before this podcast and I had a handful of orders to pack. So I just jumped on a live and I made like 250 pounds while doing a job that I would already be having to do. I could download that video, put it in OpusClip, and that will then generate short-form content for me of the meaningful interaction through that, based on the parameters that I give it. So that's absolutely something you could do. In fact, I'm probably going to do it now that you've given me the idea. Jo: Because even if it was on another channel, like you could put that one on YouTube. Adam: Yes. Wherever you want. It doesn't have a watermark on it. Jo: And what did you say? OpusClip? Adam: OpusClip, yes. If you do long-form content of any kind, you can put that in and then it'll pull out meaningful content. Loads of like 20, 30 short-form content video clips that you can use. It's a brilliant piece of software if you use it the right way. Jo: Okay. Well I want you to repurpose that because I want to watch you in action, but I'm not going to turn up for your live—although now I'm like, “Oh, I really must.” So does that also mean—you said it's UK only because the TikTok shop is linked to the UK— So people in America can't even see it? Adam: So sometimes they do pop in, but again, that's why I have a separate channel for my main author account. When I go live on that, anyone from around the world can come in. But if I've got shoppable links in, chances are the algorithm is just going to put that out to a UK audience because that's where TikTok will then make money. If I want to hit my US audience, I'll jump on Instagram because that's where I've got my biggest following. So I'll jump on Instagram and go live over there at a time that I know will be appropriate for Americans. Jo: Okay. We could talk forever, but I do have just a question about TikTok itself. All of these platforms seem to follow a way of things where at the beginning it's much easier to get reach. It is truly organic. It's really amazing. Then they start putting on various brakes—like Facebook added groups, and then you couldn't reach people in your groups. And then you had to pay to play. Then in the US of course, we've got a sale that has been signed. Who knows what will happen there. What are your thoughts on how TikTok has changed? What might go on this year, and how are you preparing? Adam: So, I think as a businessman and an author who wants to reach readers, I use the platforms for what I can get out of them without having to spend a stupid amount of money. If those platforms stop working for me, I'll stop using them and find one that does. With organic reach on TikTok, I think you'll always have a level of that. Is it harder now? Yes. Does that mean it's not achievable? Absolutely not. If your content isn't reaching people, or you're not getting the engagement that you want, or you find fulfilling, you need to look at yourself and the content you are putting out. You are in control of that. There's elements of this takeover in America—again, I've got zero control over that, so I'm not going to lose any sleep over it. I'll focus on areas that are making a difference. As I said, TikTok isn't the biggest earner for my business. My author channel's been absolutely dead for a good six months or so. But that means I get stagnant with the content I'm creating. So the challenge I'm doing at the minute, I'm taking part to create fresh content every day to recharge myself. I've got Instagram and Facebook that generate high volumes of traffic every single day. And usually if they stop, TikTok starts to work. Any algorithm changes—things will change when it changes hands in America—but primarily it still wants to make money. It's a business. If anything, it might make it harder for us to reach America because it will want to focus on reaching an American audience for the people that are buying TikTok shop. But they want it because they want the TikTok shop because of the amount of money that it is generating. It's gone from a small amount of people making money to large volumes of businesses across the entire USA—like over here now—that are reaching an audience that previously you had to have deep pockets to reach, to get your business set up. Now you've got all these businesses popping up that are starting from scratch because they're reaching people. They've got a product that's marketable, that people want to enjoy. They want to be part of that growth. I think that will still happen. It might just be a few of the parameters change, like Facebook does all the time. Jo: Things will always change. That is key. We should also say by selling direct, you've built presumably a very big email list of buyers as well. Adam: Yes. I've actually got a trophy that Shopify sent me because we hit 10,000 sales—10,000 customers. I think we're nearing 16,000 sales on there now. We've got all that customer data. We don't get that on TikTok. We haven't got the customer data. Jo: Ah, that's interesting. Okay. How do you not though? Oh, because—did they ship it? Adam: So if you link it with your Shopify and you do all your shipping direct, the customer data has to come to your Shopify, otherwise you can't ship. When TikTok ship it for you—so I print the shipping labels, but they organise the couriers—all the customer data's blotted out. It's like redacted, so you don't see it. Jo: Ah, see that is in itself a cheeky move. Adam: Yes. But if it's linked to your Shopify, you get all that data and your Shopify is your store. So your Shopify will keep that data. They kept affecting how I extracted the shipping labels and stuff like that, and just kept making life really difficult. So I've just switched it back. I think Sarah has found an app that works really well for correlating the two. Jo: Yes, but this is a really big deal. We carp on about it all the time, but— If you sell direct and you do get the customer data, you are building an email list of actual buyers as opposed to freebie seekers. Which a lot of people have. Adam: Absolutely, and that's the same for you. If you send poor products out or your customer has a poor experience, they're not going to come back and order from you again. If your customer has a really good experience and opens the products and sees all this extra care that's gone in and all the books are signed, then they've not had to pay extra. There was a Kickstarter—I'm not going to name which author it was—but it was an author whose book I was quite excited to back. They had these special editions they'd done, but you had to buy a special edition for an extra 30 quid if you wanted it signed. I was like, “Absolutely not.” If these people are putting their hands in their pockets for these deluxe special editions, and if you're a big name author, it's certainly not them that have anything to do with it. They just have other companies do it all for them. Whereas with us, you are creating everything. Our way of saying thank you to everyone is by signing the book. Jo: I love that you're still so enthusiastic about it and that it seems to be going really well. So we're almost out of time, but just quickly— Tell people a bit more about the books that they can find in your stores and where people can find them. Adam: Yes. So we publish predominantly fantasy, and we have moved into the spicy fantasy world. We have a few series there. You can check out APBeswickPublications.com where you will see our full product catalogue and all of my books. On TikTok shop, we are under a.p_beswick_publications. That's the best place to see where I go live—short-form content. I'll post spicy books on there, but on lives, I showcase everything. I also have fantasy.books.uk, where that's where you'll see the videos or product links for the non-spicy fantasy books. Jo: And what time do you go live in the UK? Adam: So I go live 8:00 AM every Friday morning. Jo: Wow. Okay. I might even have to check that out. This has been so great, Adam. Thanks so much for your time. Adam: Well, thank you for having me.The post Selling Books Live On Social Media With Adam Beswick first appeared on The Creative Penn.

What happens when danger shows up at your front door—without warning? In this episode, Shemane Nugent and Ted Nugent talk through what unfolds when leadership fails and responsibility gets pushed aside. From a near-death experience on their own property, the conversation opens into a bigger question most people don't want to face until it's too late. 0:00 – 11:00 | When Leadership Fails, Chaos Rushes In What happens when elected leaders stop enforcing the law and chaos fills the gap? Shemane and Ted discuss the breakdown of law and order, from sanctuary policies to leadership decisions that leave families exposed. They also talk through what personal responsibility, preparedness, and local awareness look like when top-down solutions fall short. 11:01 – 22:59 | Faith, Freedom & a Wake-Up Call  What do you do when danger shows up without warning and you have seconds to respond? Shemane and Ted recount a near-death encounter after a massive oryx charged without notice, then reflect on how mindset, awareness, and preparation change outcomes when situations turn fast. 23:00 – 33:57 | What's Really Happening in Our Skies? Why chemtrails and geoengineering still dismissed as speculation, when they happening in plain sight? Filmmaker Matt Landman shares what he has documented around weather modification and environmental manipulation, along with ways people can stay informed, ask better questions, and engage without panic or distraction.   33:58 – 45:51 | Spiritual Warfare & Staying Watchful  How do you stay alert without living in fear? Shemane reflects on the oryx encounter through a spiritual lens, drawing from Scripture to talk about discernment, vigilance, and walking in faith with clarity and intention rather than anxiety.   Resources Matt Landman –  Website: https://actualactivists.com/  Ted Nugent –  Watch Ted Nugent's Spirit Campfire    Purchase Official Ted Nugent Products For sign guitars contact toby@tednugent.com Watch Ted Nugent Spirit of the Wild  Join Hunter Nation Join Gun Owners of America    Ted's Social Media:  Instagram: @tednugentofficial Facebook: @Ted Nugent Sponsors The Wellness Company Use promo code SHEMANE to save 10%  https://www.twc.health/SHEMANE   Watch Faith & Freedom every Sunday,  10 am EST on Real America's Voice https://americasvoice.news/playlists/faith-and-freedom-with-shemane/ 12:00 pm EST on https://www.youtube.com/watch?v=WYjh_eTKpGo    Protect yourself with EMP Shield  Use the promo code "SHEMANE"    Activate stem cells & reset your body's clock  at https://lifewave.com/shemane  Please send product inquiries to: shemane.lifewave@gmail.com    Organic natural products to help your family thrive with  https://www.rowecasaorganics.com/Shemane and use the promo code FAITH   Use promo code "FAITH" To Purchase "My Pillow" at  https://www.mypillow.com/  or call 800-933-6972 Use promo code "FAITH"    Use promo code "FREEDOM" to receive 20% off your first order at https://brickhousenutrition.com/collections/field-of-greens    Check out Shemane's new programs https://shemanenugent.rocks/fit-n-fabulous-starter-pack https://shemanenugent.rocks/faith-fuel-21day-daily-devo    Check out Shemane's books: Purchase Shemane's New Book 'Abundantly Well' on Amazon https://www.amazon.com/Abundantly-Well-Bible-Based-Increased-Vibrant/dp/1680999249 Purchase Shemane's new #1 Bestseller 'Killer House': https://www.amazon.com/Killer-House-Air-Your-Killing/dp/B0C5GK5RB7 4 Minutes to Happy: https://www.amazon.com/Minutes-Happy-Happier-Healthier-Dreams/dp/1642795895 Ted & Shemane's New York Times Best-Seller: Kill It and Grill It Cookbook: https://www.amazon.com/Kill-Grill-Guide-Preparing-Cooking/dp/1621575829   Connect with Shemane: Send your questions, suggestions, positive feedback (!!) & funny pet videos to shemane.chat@gmail.com  Watch Killer House Documentary: https://www.killerhouse.org Get Wildly Well at https://www.shemanenugent.rocks Shemane's Social Media: Instagram: @shemanenugent Youtube: /shemane Truth Social @Shemane Facebook: @shemane.nugent #shemanenugent #faithandfreedom

The episode centers on structural changes in the Managed Service Provider (MSP) mergers and acquisitions (M&A) landscape, with a focus on the increased influence of private equity (PE), platform strategies, and disciplined deal execution. Dave Sobel and Abraham Garver highlight that the primary driver for buyers has shifted from merely acquiring revenue to seeking operating models that support scale, standardization, and automation. Size of institutional funds directly shapes acquisition targets: funds with $500 million or more increasingly pursue MSPs with minimum EBITDA thresholds, commonly $3–5 million, with larger funds only able to transact at the $10–15 million EBITDA level or above. This signals a market separation, where smaller MSPs face heightened risk of being excluded from future platform opportunities.Supporting these structural shifts, Abraham Garver explains that the buyers' value assessment increasingly prioritizes new customer acquisition over one-off gains from cross-sales like cybersecurity add-ons. Organic growth, shown through the consistent addition of new client logos, outweighs temporary revenue boosts in determining valuation. The episode also outlines that AI investment and automation stories are not materially lifting valuations for smaller MSPs, unless directly reflected in improved financials. Larger providers may have the resources to invest meaningfully in AI, but for the majority—especially those below $10 million in revenue—outsourcing or leveraging third-party solutions is more practical than bespoke, high-cost internal development.A further operational risk discussed is the prevalence of "retrading"—buyers renegotiating valuations post–Letter of Intent (LOI) based on due diligence findings. Abraham Garver reveals that 60% of transactions see price reductions after the LOI, often for factors such as recent customer losses or missed forecasts, diverging from initial headline multiples. This reality highlights the importance of diligent contract negotiation, clear documentation, and the value of experienced advisors to navigate buyer tactics. Rob Calvert contributes additional insight on workflow and technology alignment, emphasizing the role of standardized onboarding and offboarding processes in reducing both operational friction and security gaps.For MSPs and IT service providers, the discussion clarifies several critical implications. First, with platform buyers seeking scale, only MSPs meeting explicit EBITDA and growth metrics will attract competitive offers; others should realistically assess the cost and likelihood of reinvention versus sale. Second, buyers' focus on execution and organic growth, not headline multiples or claims of technological advancement, makes robust financial performance and client acquisition strategies essential to preserving value. Third, the commonality of post-LOI repricing underlines the need for rigorous pre-sale diligence, explicit contractual terms, and experienced representation to preserve deal value and protect against downside risk. Lastly, operational standardization—especially in device and data management—remains central to both platform attractiveness and risk mitigation.

Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3)In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.Then we tie everything together into two essential pathways:(1) Organic growth and local authority—your website, SEO (traditional + technical), topic clusters, EEAT-driven content, social media for TOMA, reviews, citations, and showing up in today's expanded search landscape that now includes AI Overviews, ChatGPT-style results, and voice search.(2) Paid lead capture—Google Ads, Google LSA, and other profitable ad channels that generate immediate demand while organic compounds long-term.We wrap with the execution systems that protect your investment: a simple sales process that drives a 40–60% conversion rate, and a CRM-powered follow-up culture using SMS and email automations to track, nurture, and convert every lead.If you want a complete marketing strategy that actually gets implemented—and produces measurable growth—this episode is your roadmap.

IT WAS 1 degree Fahrenheit outside when I looked at my electronic weather station readout  this morning – a perfect time for some winter-defying tactics like talking tomatoes. Organic seed farmer and breeder Don Tipping of Siskiyou Seeds in Oregon... Read More ›

Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why brand-inclusive reporting builds executive confidence over non-brand keyword obsession, and shares his holistic marketing integration strategy that treats SEO as awareness driver rather than isolated traffic channel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you measure organic social when likes don't matter anymore? What happens when you let creators cook…and get out of the way? Jori Evans joins Daniel to share how MANSCAPED built a creator-first marketing engine that consistently breaks through culture. From film students to meme creators to Bravo influencers, Jori explains how MANSCAPED finds talent, gives them creative freedom, and turns organic social into massive earned reach. They break down viral campaigns like Face Pics vs. D*** Pics, how meme culture actually drives brand conversations, why shares beat impressions, and what it's like walking the line between bold humor and network TV standards…especially when you're heading to the Super Bowl. This episode is a playbook for brands that want to be talked about, not skipped. Follow Jori: LinkedIn: https://www.linkedin.com/in/jorien-evans-71985032/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Karl Strovink, CEO of Blue Bottle Coffee, discusses the brand's evolution, its commitment to quality and sustainability, and the innovative approaches being taken to redefine coffee experiences. He highlights the importance of community, the role of creativity in coffee culture, and the challenges posed by climate change. Strovink also shares insights on leadership and the significance of caring in building a better world.Takeaways:Blue Bottle Coffee is a leader in the specialty coffee segment.The brand is known for its commitment to quality and hospitality.James Freeman's artistic influence still shapes the coffee experience.Instant coffee can be made with specialty-grade coffee.Sustainability is a core value for Blue Bottle Coffee.Exploring alternative coffee varietals is essential for the future.Climate change poses significant challenges to coffee production.Blue Bottle achieved carbon neutrality in 2024.Dairy alternatives are becoming increasingly popular among consumers.Community engagement is crucial for successful expansion. Trends blowing West and East as they expand their footprint.Sound bites:“James Freeman brought artistic sensibility into the world of coffee.”“as a brand, Blue Bottle punches way above its weight. mean, we have anywhere from 15 to 30 % mass market awareness as a brand, but we occupy less than one half of 1 % share in the marketplace.”“We strongly believe that there's a better way with instant coffee and that instant can be specialty.”“It turns out that if you actually consider what can be done with those other varietals like Robusta, and treat them the way you do Arabica species, they can produce beautiful coffees.”“We did the hard work to actually baseline ourselves to understand our footprint across the value chain from green coffee all the way through to our offices.”“We've shifted our sourcing in certain places around the world to favor more regenerative, more healthy soil systems, farms, and farming practices.”“Many guests were preferring oat milk. So we just said, why don't we just lean into it?”“We're down something like two thirds in our emissions intensity around electricity around the world from the US to China and Japan.”“We in the US made the call in 2020 to be a primarily a work from home, remote workforce. Ss you can imagine, emissions intensity goes down from that.”"We want to scale with distinction."“We're repositioning the coffee category towards an East-West axis.”“Coffee is about building community, not just harvesting of business opportunities.”Links:Karl Strovink on LinkedIn - https://www.linkedin.com/in/karl-strovink-9852a517/Blue Bottle Coffee - https://bluebottlecoffee.com/us/engBlue Bottle Coffee on Facebook - https://www.facebook.com/bluebottlecoffeeBlue Bottle Coffee on Instagram - https://www.instagram.com/bluebottleBlue Bottle Coffee on X - https://x.com/bluebottleroastBlue Bottle Coffee on YouTube - https://www.youtube.com/channel/UCyki4e6RG84BT_xzi4oYkRw…A CEO for All Seasons, Book by Kurt Strovink (and others) - https://www.mckinsey.com/featured-insights/mckinsey-on-books/ceo-for-all-seasonsAmerican Nations, Book by Colin Woodard - https://colinwoodard.com/books/american-nations/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radioChapters:03:00 Introduction to Blue Bottle Coffee08:04 The Evolution of James Freeman's Role10:54 Innovations from the Blue Bottle Studio13:39 Quality and Technology in Instant Coffee18:21 Securing the Future of Coffee22:27 Exploring Coffee Varietals Beyond Arabica26:46 Achieving Carbon Neutrality and Sustainability Goals33:10 The Shift to Oat Milk and Consumer Preferences37:11 East Meets West: Blue Bottle's Global Expansion41:56 Bridging Cultures: The East-West Connection42:43 Uniformity vs. Localization in Coffee44:19 Crafting Unique Experiences: The Blue Bottle Journey45:48 Balancing Innovation and Tradition49:46 Strategic Growth: Expanding with Distinction52:06 Word of Mouth: Building a Loyal Customer Base55:34 Lessons from Converse: Brand Stewardship and Leadership01:00:37 The Balance of Profit and Purpose01:04:03 Caring for Community: Building a Better WorldSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Shray Joshi, founder of Good Peeps, discusses the shift to retail media and the importance of digital retail marketing for CPG brands. He explains the concept of a retail media network and how it encompasses third-party marketplaces, retailer. coms, and underlying technology platforms.Shray shares strategies for driving retail traffic, such as sponsored search, paid ads, and influencer content. He emphasizes the significance of organic influencer partnerships and collaborations in building brand awareness. Shray also highlights the challenges of media attribution and the need for better integration across different retail channels.‍TAKEAWAYSDigital retail marketing is a crucial aspect of CPG brands' marketing strategies, with retail media networks playing a significant role.Retail media networks include third-party marketplaces, retailer.coms, and underlying technology platforms that offer advertising opportunities.Strategies for driving traffic to retail include sponsored search, paid ads, and influencer content.Organic influencer partnerships and collaborations are effective in building brand awareness and driving traffic to retail.Media attribution remains a challenge in the retail industry, and better integration across different retail channels is needed.‍​​Where to find Shray Joshi: Linkedin: https://www.linkedin.com/in/shrayjoshi​Website: https://www.thepeeps.co/ ‍Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it ‍SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

 In This episode of The Kelly Roach Show, Kelly sits down with Natasha Willis, Co-Founder of School of Bots, to unpack what's actually working on Instagram in 2026: from DM funnels and ManyChat optimizations to ad strategies, content formats, and backend systems that convert attention into revenue. Natasha and her team have worked with industry leaders, helping generate over $97M in online growth. In this conversation, she breaks down how high-performing brands are replacing traditional funnels with conversation-driven conversions, why one-word CTAs still work, and how to optimize every step from content, to DM conversation, to the sale. You'll learn: The simple ManyChat tweaks that can triple conversions How to structure content and CTAs for non-followers How to blend organic content with paid ads for scalable growth The content formats that are winning in 2026 If you're posting consistently but not seeing the ROI you want from social media, this episode will fundamentally change how you think about Instagram as a growth engine. Timestamps: 04:40 – What a DM Funnel really is (and why it converts better than websites) 11:30 – The biggest ManyChat mistake most businesses are making 17:20 – Email-first vs. name-first: the data-backed shift 20:05 – New follower DM automations that are working now 23:40 – How to pre-qualify DM conversations at scale 26:00 – Organic content vs. paid ads: how they work together in 2026 29:30 – Trial reels, testing headlines, and scaling what works 32:20 – Do followers still matter?  35:10 – CTA strategies: why every post needs a next step Resources Mentioned: Connect with Natasha Willis on YouTube for tutorials, playbooks, and strategy breakdowns: https://youtube.com/@natashatwillis   Follow Natasha on instagram: https://instagram.com/natashatwillis Work with Natasha: https://schoolofbots.co 

March 2026 marks the release of perhaps Sarah's most personal book to date, drawing from childhood love, family influence, and the evolution of one's own gardening tastes.In this week's ‘grow, cook, eat, arrange' Milli Proust joins us to discuss Sarah's new book, ‘A Year of Cut Flowers', blending the memoir and the method to trace her family's historic love of flora, and how it drew Sarah into the world of cut flowers.In this episode, discover:How childhood wildflower hunts with Sarah's father and her life with Adam shaped her lifetime love of cut flowersHow even a small, carefully planned patch of cut flowers can fill your home with abundant, seasonal bloomsThe surprisingly powerful impact of spacing and pinching on plant health, vase life and stem productionWhy gardening, and especially growing for the vase, can become such a life‑enhancing practice which evolves with youProducts mentioned:Abelia x grandiflorahttps://www.sarahraven.com/products/abelia-x-grandifloraCerinthe major 'Purpurascens'https://www.sarahraven.com/products/cerinthe-major-purpurascensEuphorbia oblongatahttps://www.sarahraven.com/products/euphorbia-oblongataSalvia viridis 'Blue Monday'https://www.sarahraven.com/products/salvia-viridis-blueHelianthus annuus 'ProCut Plum' (Sunflower)https://www.sarahraven.com/products/helianthus-annuus-procut-plumAmmi majushttps://www.sarahraven.com/products/ammi-majusPhlox drummondii 'Blushing Bride'https://www.sarahraven.com/products/phlox-drummondii-blushing-brideFollow Sarah: https://www.instagram.com/sarahravenperchhill/Get in touch: info@sarahraven.comShop on the Sarah Raven Website: http://bit.ly/3jvbaeuFollow us on Instagram: https://www.instagram.com/sarahravensgarden/Order Sarah's latest books: https://www.sarahraven.com/gifts/gardening-books?sort=newest

Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, explains why visibility tracking mirrors ineffective rank tracking from a decade ago. He outlines his first-click attribution framework for demonstrating SEO's $200M revenue impact, the holistic marketing integration strategy that positions SEO alongside brand and paid channels, and his evidence-based approach to sustainable organic growth over AI visibility metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, challenges the industry's obsession with LLM mention tracking and prompt visibility tools. He reveals why first-click attribution models show SEO driving 67% of conversions at major brands, demonstrates how to position SEO as a revenue driver rather than traffic generator, and explains why sustainable organic growth requires focusing on user intent over algorithmic manipulation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Civil servants should spend more time on farms, to understand the problems they face. That's according to Baroness Minette Batters, who's been facing questions from MPs on the Environment Farming and Rural Affairs committee. She was speaking about her Farming Profitability Review for England, which was published just before Christmas. There are 57 recommendations in the review, all of which, she told MPs, should be implemented. The questioning was very wide-ranging from fairness in the supply chain, to the viability of agri-environment schemes, and the impact of trade agreements with countries such as Australia.All week we're discussing animal feed. For many years, organic pig and poultry producers have been able to feed their animals with up to 5% non-organic feed. However on 1st January the rules changed. Now, in line with EU regulations, any birds over 30 weeks old, and pigs over 35kg must be fed a 100% organic diet. We visit an organic pig farmer and an organic poultry farmer to find out how it's affected their business.Defra has said non-organic pig and poultry producers will be able to feed their animals processed-animal-protein or PAP. It's made from the left over carcasses of pig and poultry, or insects. Since BSE or mad cow disease, it has been illegal to feed processed-animal-protein or PAP to farm animals in the UK. Presenter = Anna Hill Producer = Rebecca Rooney

I love group coaching - it was my very first offer, and it's still one of the most powerful ways to scale a faith-based coaching business. In this episode, I share how to know if it's truly time to launch a group in your Christian online business.In this episode, you'll discover:—The signs I look for as a Christian Business Coach before launching group programs—Why feeling capped in 1-1 coaching matters for how to build a coaching business—The mistake Christian Life Coaches make when they rush scalability—How group coaching creates margin, impact, and sustainable growthGET STARTED TODAY Ready to launch? Join The Selah Collective 12-Month Group Coaching Program.Ready to scale? Join Eden: The Mastermind (for women who have made $20k-100k+ in online business).Women of Valor 3-Part Mini-Course: Learn how to create a 6-7 figure offer and how to implement the Esther Upleveled sales system.For the Holy Spirit-led coaches who want to hit $100k in the next 12 months, get the 40+ page guide: 12-Months to $100k.Ready to get an all-in-one funnel builder? Sign up for Kartra today!Get FREE, ORGANIC email leads on Instagram using this DM flow template.READ THE BLOGEpisode 250: 5 Signs You're Ready to Launch a Group Coaching Program in Your Online BusinessOTHER EPISODES YOU MIGHT ENJOY ⁠Episode 106. Top 7 Things Your Coaching Business Needs in the New Year to Thrive in the Changing Marketing WorldEpisode 159. Biggest *SECRET* to Coaching Success as a Christian (and It's Not About Who Is the Best at Marketing)

Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-channel attribution models that demonstrate first-click value, and why AI visibility tracking often measures activity rather than meaningful business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if the biggest battles right now are not happening in Washington, but in your body, your community, and your faith? ​​This week on Faith & Freedom, we take a hard look at what Americans were told to trust and what many are only now questioning. From major shifts in public health, to leaders stepping into political firestorms, to a reminder that we are in a critical spiritual moment, the stakes are real and the cost of staying silent is rising. 0:00 – 12:59 | Dr. Kelly Victory — Health, Truth & Taking Back Control Why were Americans told to "trust the science" while debate and dissent were shut down? ​​Dr. Kelly Victory, an emergency medicine physician and former hospital CEO, breaks down recent changes to childhood vaccine schedules, shifting nutrition guidelines, and treatments once dismissed that are now reentering public discussion. 13:00 – 36:22 | Ted Nugent, Mark Geist & Victor Marx — When The Fight Comes Home What happens when warriors stop fighting overseas and realize the real fight is here? ​​Mark Geist, a Benghazi hero and former Marine, and Victor Marx, a trauma recovery expert and humanitarian leader, join surprise co-host Ted Nugent for a conversation about leadership failure, cultural apathy, and political corruption playing out at home. Victor also explains why he is stepping into Colorado's governor's race, even knowing the personal and public cost.   36:33 – 44:48 | Pastor Anthony Thomas — Don't Limit God What if the biggest obstacle to God's work is our need to stay comfortable? ​​Pastor Anthony Thomas calls believers to stop shrinking their faith through fear, control, and small expectations. When uncertainty is high and outcomes feel fragile, faith becomes the anchor that steadies, sustains, and moves people forward beyond what human planning can achieve. Resources Dr. Kelly Victory —  Victor Marx –  Instagram: @victormarx  Website: https://www.victor2026.com/    Mark Geist –  Instagram: @markozgeist    Pastor Anthony Thomas —  Website: TipOfTheSpearChurch.org Rumble: Tip of the Spear Church    Ted Nugent –  Watch Ted Nugent's Spirit Campfire    Purchase Official Ted Nugent Products For sign guitars contact toby@tednugent.com Watch Ted Nugent Spirit of the Wild  Join Hunter Nation Join Gun Owners of America    Ted's Social Media:  Instagram: @tednugentofficial Facebook: @Ted Nugent Sponsors The Wellness Company Use promo code SHEMANE to save 10%  https://www.twc.health/SHEMANE   Watch Faith & Freedom every Sunday,  10 am EST on Real America's Voice https://americasvoice.news/playlists/faith-and-freedom-with-shemane/ 12:00 pm EST on https://www.youtube.com/watch?v=WYjh_eTKpGo    Protect yourself with EMP Shield  Use the promo code "SHEMANE"    Activate stem cells & reset your body's clock  at https://lifewave.com/shemane  Please send product inquiries to: shemane.lifewave@gmail.com    Organic natural products to help your family thrive with  https://www.rowecasaorganics.com/Shemane and use the promo code FAITH   Use promo code "FAITH" To Purchase "My Pillow" at  https://www.mypillow.com/  or call 800-933-6972 Use promo code "FAITH"    Use promo code "FREEDOM" to receive 20% off your first order at https://brickhousenutrition.com/collections/field-of-greens    Check out Shemane's new programs https://shemanenugent.rocks/fit-n-fabulous-starter-pack https://shemanenugent.rocks/faith-fuel-21day-daily-devo    Check out Shemane's books: Purchase Shemane's New Book 'Abundantly Well' on Amazon https://www.amazon.com/Abundantly-Well-Bible-Based-Increased-Vibrant/dp/1680999249 Purchase Shemane's new #1 Bestseller 'Killer House': https://www.amazon.com/Killer-House-Air-Your-Killing/dp/B0C5GK5RB7 4 Minutes to Happy: https://www.amazon.com/Minutes-Happy-Happier-Healthier-Dreams/dp/1642795895 Ted & Shemane's New York Times Best-Seller: Kill It and Grill It Cookbook: https://www.amazon.com/Kill-Grill-Guide-Preparing-Cooking/dp/1621575829   Connect with Shemane: Send your questions, suggestions, positive feedback (!!) & funny pet videos to shemane.chat@gmail.com  Watch Killer House Documentary: https://www.killerhouse.org Get Wildly Well at https://www.shemanenugent.rocks Shemane's Social Media: Instagram: @shemanenugent Youtube: /shemane Truth Social @Shemane Facebook: @shemane.nugent   #ShemaneNugent #FaithAndFreedom

Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over granular prompt tracking, and sustainable citation strategies that focus on quantity over manipulated mentions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Are you absolutely crawling through January molasses, too? I know I am! In this week's Team BNT meeting we're talking honestly about what happens when tired, overwhelmed students are trying (and failing) to keep everything in their heads as finals approach. I share simple, repeatable routines that help students reduce anxiety, take control of their time, and build real classroom community. We also touch on real teacher life during this stretch, from finals grading and midyear resets to Costco snack runs, and wrap up with a sneak peek at Brave New Teaching University, our upcoming space designed to make everything we've created more organized, usable, and supportive for teachers in 2026 and beyond!Resources:NEW: Watch BNT episodes on YouTube!Shop Our Faves.Related Episodes:Episode 276, Ok, But What if the Secret to Getting Them to Read is Getting Them to WRITE??Episode 277, Phones, Chromebooks, AI, and the Battle for Their Attention (Send Help!)Episode 278, Kids Have Officially Forgotten How to Play, and We're Going to Help Them Remember!Episode 279, 2026 Will Bring Uncomfortable Shifts, and That's a Really Good Thing Episode 280, New Year Teacher Trends for 2026: Goals, Books, and Real Talk - BNT Team MeetingSHOW NOTES: https://www.bravenewteaching.com/home/episode281"Send us a message - please include your contact information so we can chat soon!"Head to bravenewteaching.com/waitlist to become a beta tester for BNT University!Support the show

It shouldn't be an original idea that eating is a spiritual act or that where our food comes from makes all the difference in our health because it does. Unfortunately, too few people believe food to be medicine for our bodies and souls although it is...You won't look at food the same way ever again after listening to Paul's conversation with sacred hunter Mansal Denton, the mastermind behind wild, animal-based food producer Real Provisions, this week on Spirit Gym.Check out Mansal on his Real Provisions website and at his Sacred Hunting website. Find him on social media via Instagram here and here. Read his essays on Substack.For Spirit Gym listeners: Spend more than $100 on Mansal's Real Provisions products and receive a free bag of Wild Axis Deer Venison Chips and free shipping at this link when you use the promo code CHEK at checkout.Timestamps6:51 Mansal's new spiritual tradition.14:11 Matthew 25:40.20:11 “What we do to nature, we do to ourselves.”33:17 Eating is a spiritual act.47:12 The most loving, intimate way to walk through this world.58:40 Spirituality: A progressive connection to a larger whole.1:09:42 “Food is the one thing that resonates with me.”1:15:40 The problematic history of axis deer (chital) in Hawaii that led to Real Provisions.1:21:38 The infestation of Asian carp in Illinois and American shad in Oregon and Washington.1:33:28 Do cows possess embodied wisdom?1:41:42 Food as medicine.1:51:54 Comparing the nutrients in muscle meats to organ meats.2:00:32 The weird dynamic that favors muscle meats over organ meats.2:12:06 Intuition or instinct?2:18:28 Preparation and ingredient/nutrient differences between Real Provisions jerky and popular store brands.2:26:08 How much is too much?ResourcesMaximus the ConfessorNutrition and Your Mind by George WatsonFind more resources for this episode on our website.Music Credit: Meet Your Heroes (444Hz), Composed, mixed, mastered and produced by Michael RB Schwartz of Brave Bear MusicThanks to our awesome sponsors:PaleovalleyBIOptimizers US and BIOptimizers UK PAUL15Organifi CHEK20Wild PasturesKorrect SPIRITGYMPique LifeCHEK Institute We may earn commissions from qualifying purchases using affiliate links.