Say it with Impact

The Paris 2024 Summer Olympic and Paralympic Games are less than 2 years away. For Games sponsors of all levels, it's time to activate their marketing communications plans. What should sponsors be doing to make the most of their sponsorship opportunities? Hollis & Bean's Managing Director Andrea Cockram asks Olympic Games specialist and H&B Editorial Director Stephen Leonard for his ideas on how sponsors can go “Faster, Higher, Stronger” with their communications around the Games. Notes from this episode:See the list of all confirmed official Paris 2024 Olympic and Paralympic sponsors here: https://www.paris2024.org/en/partners/Watch the OnePlan sponsorship announcement video here: https://www.oneplanevents.fr/en/Some other Olympic sponsors mentioned: https://groupebpce.com/https://www.sanofi.com/https://group.accor.com/enFollow Andrea on LinkedIn: https://www.linkedin.com/in/andreacockram/Follow Stephen on LinkedIn: https://www.linkedin.com/in/stephenmleonard/

LinkedIn posts falling flat? Not getting the engagement you were hoping for? Hollis & Bean's Andrea Cockram and Stephen Leonard share their insights and top tips for successful social media writing. In this seventh episode, they discuss how to structure your LinkedIn posts, create valuable content and encourage your readers to engage with you. 

The COVID-19 pandemic has tightened marketing and communications budgets across the board. However, marcomms teams are expected to generate the same level of interest and engagement, while managing a scattered team of remote workers. But communications and marketing teams shouldn't despair. Hollis & Bean's Andrea Cockram and Stephen Leonard discuss strategies geared to help marcomms departments get the most out of their marketing and communications budgets.  Stephen mentions these Olympic-themed infographics during the conversation: https://lepetitquotidien.playbacpresse.fr/article/les-prochains-jeux-olympiques-et-paralympiques-dete-auront-lieu-a-paris-dans-3-anshttps://www.paris2024.org/fr/parite/https://www.leparisien.fr/sports/JO/paris-2024/les-jo-2024-vont-generer-150-000-emplois-03-04-2019-8046012.phpAndrea mentions the UN's sustainable development goals, found here: https://sdgs.un.org/goals

LinkedIn has become a powerful engine for business thought leaders to share their insights and create meaningful dialogue with colleagues, industry contacts and the public at large. But many executives and the companies they run aren't yet fully embracing the power of this online platform. In this fifth episode of Say it with Impact, Hollis & Bean's Andrea Cockram and Stephen Leonard discuss how executives can use LinkedIn to grow their personal brand and help improve their companies' industry standing at the same time.  Stephen mentions this LinkedIn webinar during the conversation: https://business.linkedin.com/marketing-solutions/webinars/21/03/the-business-of-executive-thought-leadershipAnd here's the link to our Executive Voice social media offer for top management: http://hollisbean.com/en/executive-voice

The rules of Search Engine Optimization (SEO) are constantly evolving, but something that remains unchanged is people's confusion around keywords. Do they work? How do I find the right ones? What are the dos and don'ts for using them on my website? In this fourth episode of Say it with Impact, Hollis & Bean's Monica Defrances and Stephen Leonard discuss the role of keywords in 2021, with a focus on B2B content marketing. They give an overview of the key points to successful keyword use, with a look at the latest updates to Google's algorithm and how they might affect your SEO efforts.

It's that time of year again: annual report season! With integrated annual reports gaining in popularity over recent years, Hollis & Bean's Andrea Cockram and Stephen Leonard discuss what an integrated annual report is, and what goes into it. In this third episode of Say it with Impact, they'll review integrated annual report best practices and offer their tips on how to best convey a clear, concise message of value creation for all stakeholders. 

With the rise of climate change and growing numbers of conscious consumers, “sustainability” is more than a buzzword for businesses. It's a key part of external messaging, and companies need to be clear with their stakeholders and customers about where they stand and where they're headed. Yet many organizations have trouble communicating around this topic, mixing terminology, avoiding key concepts and struggling to build coherent messaging for multiple audiences. In this episode, we examine common missteps in talking sustainability, and what companies can do to improve.

When the world went into lockdown mid-March, businesses switched to remote working, many literally overnight. Internal comms departments had to quickly adapt to the crisis to reassure, motivate and plug information gaps for employees. There were stumbling blocks, but also clear business improvements: decision making became more agile, with executives patched into Teams calls as needed. A half-year in, little has returned to normal, with many employees still working from home. Temporary uncertainty has been replaced by a gnawing anxiety that jobs will be lost and the virus may return in force. When it comes to internal communications, this is going to be a marathon, not a sprint.