Podcasts about Search engine optimization

Tired of chasing SEO hacks and paying for strategies you don't understand? In this episode of The Encore Entrepreneur, Lori Lyons breaks it all down — no jargon, no overwhelm. Lori redefines what SEO really means today: relevance, trust, authority, and a seamless user experience. And with Google's latest AI update (hello, SGE!), she explains how small business owners can adapt without dropping thousands on expensive services or website redesigns. You'll learn: How to write content that actually gets noticed. Why headings matter more than you think. The mobile and speed tweaks that boost visibility. Why backlinks aren't dead — but need to be earned. And how to build a simple, consistent visibility strategy that works. Lori's take? It's not about tricking Google. It's about becoming the obvious choice when your dream client searches for what you do. Hit play and start making SEO simple and strategic. This is visibility for the rest of us. Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.In this quick, actionable episode, I'm sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).Inside the episode:✅ The one photo mistake that could be costing you clicks ✅ Why your business name might be confusing Google—and how to fix it✅ What to do right now if a client says they're taking a break ✅ The review tip that boosts both SEO and conversions ✅ How to audit your website pages for maximum trust-building powerIf you want your studio to be the only option in town—this episode is your summer checklist.

Meet Jared Siebert, Owner and Developer of Vintools, a company revolutionizing winery eCommerce through smart integrations and streamlined marketing solutions. Jared combines deep web development expertise with a passion for solving real-world challenges in the wine industry.   Here's a glimpse of what you'll learn:  Learn about Vintools' offerings and their expertise with Commerce7 and WineDirect Explore the journey from customizable website templates to API-driven email marketing solutions Explore practical tips for integrating tools into winery campaigns Discover how Vintools' referral engine boosts customer referrals and amplifies word-of-mouth sales Understand the role of client feedback in driving new integrations Get a peek into how AI tools are shaping code development   In this episode with Jared Siebert Join us for a deep dive into the intersection of wine, tech, and marketing. In today's episode of Legends Behind the Craft, Drew Thomas Hendricks chats with Jared Siebert, the founder of Vintools, about how modern APIs, integrations, and thoughtful design are helping wineries grow their online presence with less friction. Whether you're a tech-savvy winery or just starting your digital journey, this episode uncorks the tools and strategies that are reshaping how wine brands connect with customers.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

I had a blast jumping on this podcast to talk about one of the biggest conversion killers I see all the time — hiding your CTA below the fold.

This week, I'm inviting you behind the curtain for a very real, very personal episode.As we officially wrap our 16th season at the studio, I'm sharing the 16 most powerful lessons I've learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.Inside this episode: ✨ Why hiring before you're ready might be the smartest move you make ✨ The onboarding experience your clients are craving (and how to create it) ✨ What happens when you stop trying to do it all yourself ✨ How to build trust in a world that's short on it ✨ And why your success line might not be what you thought it wasIf you're a studio owner who's ever felt the highs and lows of this business, this one's for you. Whether you're on year 1 or year 21, I hope you walk away feeling seen, inspired, and fired up for what's next.

Send us a textIn this thought-provoking episode of the Near Memo podcast, SEO veteran Cindy Krum joins Greg Sterling and Mike Blumenthal to unpack how Google's evolving use of AI, including MUM (Multitask Unified Model), is reshaping the search landscape. Krum explains how Google is moving from keyword- and entity-based indexing to modeling “journeys” that reflect a user's intent — aligning with Google's long-abandoned concept of “micro-moments” like “I want to know,” “I want to go,” “I want to do,” and “I want to buy.” These journeys are increasingly being monetized across different verticals such as YouTube, Merchant Center, and local results, as Google balances expensive AI integration with ad revenue optimization.The trio also explores the convergence of Google Discover, AI Overviews, and personalized browsing experiences — warning that this personalization could result in unprecedented data tracking and loss of consumer privacy. Krum emphasizes that marketers and SEOs must adapt quickly: diversify traffic sources, optimize across social and non-Google platforms, and consider how Google's motivations (data consolidation and monetization) are shaping an experience that prioritizes corporate interests over user needs. The message is clear — traditional SEO tactics won't survive the AI-driven tide unless they evolve dramatically.TakeawaysCindy Krum discusses the MUM model and its impact on SEO.Google's monetization strategies are evolving with AI integration.Personalization in search is becoming increasingly important.Marketers need to optimize for user intent and MUM journeys.Informational queries represent a significant portion of search traffic.Diversifying traffic sources is crucial for digital marketers.Branding and social media presence are essential for visibility.The search landscape is changing rapidly due to AI advancements.Marketers should be proactive in adapting to these changes.Understanding user journeys will be key to future SEO strategies.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

Today's episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don't just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out.Enter: peptides.I'm sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She's helped dozens of clients (including me!) feel more energized, focused, and supported in their wellness journey. She's a user, an advocate, and someone who truly gets the pressure high-performing women face when trying to do all the things.Whether you've heard the buzz around peptides or have no idea what they are, this conversation will leave you curious, inspired, and maybe even ready to try something new.

The sun's out... and if you're a studio owner, you know what that often means:Enrollment slows down. Buyers get flaky. Cash flow feels tighter than ever.But here's the deal—your buyer hasn't disappeared. They've just changed. They're more hesitant, more distracted, and waiting until the very last minute to commit.If you're feeling the summer slump sneaking in, today's episode is your game plan for getting ahead of it.Inside, I'm sharing: ✨ Why buyers are stalling—and what to do right now ✨ Smart ways to create urgency without feeling pushy or desperate ✨ How flyers, text messages, and other simple systems can outperform email alone ✨ Why making your buying process Amazon-easy could be your summer secret weaponPLUS — I've got a free gift for you: "40+ Places to Promote Your Studio for Free" Because visibility = enrollments. And it costs you nothing but a little action.

Spoiler alert: the new name is “Popeular History: A Catholic History of the World”. So not much different. Unless you're a search engine. Are you a search engine? Also yeah, I said history twice. I like history. TRANSCRIPT Welcome to Popeular History: History through Pope-Colored Glasses. Or perhaps I should say “welcome to Popeular History: A Catholic History of the World”? Hard to tell. No, I'm not changing the tagline, but I have changed the official name of the show, primarily for SEO, that is, Search Engine Optimization. As you probably know because you clearly like learning about a lot of stuff and are quite likely attractive to boot as listeners to this show,  it's helpful to have key words and phrases in your title that can help search engines help people find your show when they Google around. “Catholic History” is a pretty darn useful phrase to have built into this show's official name, probably more helpful than Popeular, so it's happening. Of course, Popeular still narrows things down straight to the point as long as folks spell it right, plus I like the pun, so the short version is staying as is: this is Popeular History. But it's also Popeular History: A Catholic History of the World, at least if a search engine is asking. And no, I'm not going to run wild with things and call this Popeular History: A Catholic History of the World: Popes Pope Papal Cardinals Cardinal Church Bishops Bishop Conclave Suburbicarian Pizzaballa. Probably. I'm definitely probably not going to do that. What I AM definitely going to do is make up for an admittedly fairly lame release today with something more substantial tomorrow. What exactly it will be depends on what editing I can get done around my day job and family stuff and two more collaborations that are also all carrying on tomorrow. And if it tomorrow's stuff does end up being conclave connected, I hope you can forgive me getting ahead a bit. Oh, that reminds me, let's pray for Pope Francis' repose. In nomine Patri, et Filii, et Spiritui Sancti, amen.  Áve María, grátia pléna, Dóminus técum. Benedícta tu in muliéribus, et benedíctus frúctus véntris túi, Iésus. Sáncta María, Máter Déi, óra pro nóbis peccatóribus, nunc et in hóra mórtis nóstrae. Amen. In nomine Patri, et Filii, et Spiritui Sancti, amen.

Will AI kill SEO? Is this the end of SEO? Will anyone search Google now that we have AI chatbots? Have you heard that AI will kill SEO or that SEO is dead or obsolete? Yeah, me too. Let's talk about what's really going on and whether or not we need to fear AI chatbots or if, just maybe, they represent an opportunity and the future of digital marketing. There are many channels you can use within the greater online marketing umbrella - should SEO still be one of them if you're focused on audience, business, or email list growth? Find out if AI optimization should be part of your online marketing plans now and into the future too. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them.  https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Think making more money means hustling for more clients? Think again.

On this episode of Best Dental Marketing, we review how Dentists can reignite their passion for their profession by embracing new technologies, services, or techniques that genuinely excite them, rather than simply following industry trends or competitors1. We also explore the importance of stepping slightly outside one's comfort zone, continually learning, and even producing original content—like podcasts or video series—to keep both the Dental team and Patients engaged and inspired. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

In this episode, Ryan interviews Luke Schnacke, CEO of Ironman 4x4 USA, to explore the company's impressive journey to growth. From strategic moves to off-road innovation, Luke shares how Ironman 4x4 carved its path in a competitive market and what's driving their momentum today. If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.

Today, I want to talk about how SEO is hard and getting harder these days. Search engine optimization is no longer just about keywords and backlinks—it's evolving rapidly alongside changes in how customers search and how search engines deliver results. We all need to shift, learn, and evolve to stay visible and competitive. To keep up, it's essential to move beyond traditional tactics and embrace strategies designed for today's search landscape.If this sounds interesting, stick with me, and let's explore some of the ways that you might be able to pivot and stay competitive.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

This week, Carl sits down with AJ Davis, the founder of Experiment Zone and an expert in Conversion Rate Optimization (CRO). AJ has worked with a number of  Fortune 500 companies to optimize their conversion strategies and improve sales. In this episode, she shares fascinating insights from her career and personal life, including her unique annual birthday tradition of trying something new, such as wilderness survival classes and hot air balloon safaris. They delve into her professional journey, The Experiment Zone Podcast, and her passion for pickleball, which has fostered community connections and entrepreneurial opportunities for her in Austin, Texas. AJ also announces her participation in the upcoming book, Usability for the World: Building Better Cities and Communities, which discusses usability and designing better cities and communities, co-edited with her graduate advisor. The conversation expands to the power of storytelling, user experience research, and the tangible impact that personal growth and facing fears can have on one's life and career. This episode is a compelling blend of technical knowledge, personal development, and inspiring life stories. Be sure to check the show notes for links to AJ's podcast, her book, and how to get in touch for collaboration or virtual coffee sessions.   Connect with AJ and Experiment Zone: Website Podcast LinkedIn Book Usability For The World World Usability Day   Connect with Carl: Instagram Facebook LinkedIn YouTube Website   Produced by: Social Chameleon

Ever feel like your kids—or your customers—just don't listen? In this episode, I'm sharing the #1 parenting tip that's helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.I dive into:A real-life parenting moment (and why dishes matter)The power of consistency in parenting and in businessWhy inconsistent info online is costing you customersA quick task to clean up your online presence todaySo whether you're raising little or big humans or building your business (or both), this one's for you.Your GO-TO LINK for all things Melissa Rose-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Me as an SEO Marketing Consultant, Newsletter, Tools for Business, and more.Love today's podcast?

Hey there, have you heard that SEO is dead, doesn't work, isn't necessary, is outdated, or any of the other crazy rumors swirling around it right now? If so, you're not alone. But I think those who say SEO doesn't work anymore are wrong. In fact, in my experience, it's still a very viable marketing channel, and it is one that I think all small business owners should use to grow their businesses and increase their visibility. If you're using online marketing to help grow your business, then this episode is for you. Let's chat about whether or not SEO should be part of your online marketing plan in 2025 and beyond. Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them.  https://www.etchedmarketing.com/registration-live-seo-class Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

On this episode of Best Dental Marketing, we review the importance of delivering real value to Dental Patients. We explore how value extends beyond financial ROI to include emotional and legacy components, and share practical strategies—like patient referral contests, transparent communication, and a welcoming office environment—to ensure patients feel genuinely cared for rather than just enticed by superficial perks. To learn more about how Empowered Dentist can help you take back your life, please visit: https://empowereddentist.com/  

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.Topics discussed in this episode:- Why is organic traffic still hard for Shopify brands to get.- How does Google's ad focus impact your SEO strategy.- What mindset do you need to win in SEO today.- Why is AI the key to faster, easier SEO.- How does Plug In AI optimize Shopify content automatically.- What's the best mix of AI and manual SEO control.- Why you must speak to both customers and Google bots.- How AI can optimize 20,000 SKUs in hours.- What results can you expect in the first 60 days.- Why now's the time to prioritize SEO for long-term growth.Links & Resources Website: https://pluginuseful.com/Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizerGet access to more free resources by visiting the show notes athttps://tinyurl.com/3uz99evmMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is SEO still a viable service offering? If you're an SEO agency, are you at risk for extinction? With AI taking over many industries at the moment, it's no wonder people are asking if it's rise means the death of SEO. Today's featured guest is an SEO expert that found her path into the industry after discovering her passion for tech. She discusses how AI is reshaping the SEO industry — not eliminating it, but transforming its execution and potential. The fundamental principles that have always driven search engine optimization continue to matter, though their implementation evolves alongside technological advancement. Tune in to gain insights into how forward-thinking businesses are adapting their SEO strategies to thrive in this new environment, and gain practical insights for navigating this shifting digital terrain. Lindsay Halsey is the owner of Pathfinder SEO an agency that helps clients grow their recurring revenue by getting the system, tools, and training to add SEO services to their agency. She reflects on the early days of SEO, reminisces about outdated practices, and talks about why the rise of artificial intelligence and “alternative search engines” does not mean you should stop investing in SEO. In this episode, we'll discuss: 3 core principles of SEO that haven't changed. Did AI kill SEO? Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today's episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio an Turning a Love of Digital Technology into an SEO Agency In the early days of SEO, when tactics like hiding keywords in same-colored backgrounds were still common practice, Lindsay was finding her footing in a vastly different field working as a ski patroller and mountain guide. Her dramatic career shift came through a HTML and CSS course at her local community college that developed a consuming passion for technology. As she devoted increasingly more time to computer work, her hobby naturally transitioned into a professional opportunity, leading to her first position as an SEO account manager at a local agency. After gaining valuable experience during her two-year tenure at the agency, Lindsay took the entrepreneurial leap. Partnering with a colleague and securing their first client, she launched her own business. In retrospect, she knows their initial pricing structure was too conservative—offering SEO and Google Ads services for merely $500. Despite this undervaluation, she's proud of having prioritized recurring revenue from the start, a lesson she took from her years at the previous agency. Unlike project-based work, which often creates financial unpredictability, a subscription model provides the stable financial foundation necessary for strategic planning and sustainable growth. Within the first year of launching their agency, they managed to generate enough recurring revenue to pay themselves salaries that surpassed what they earned in their previous jobs, which was an important victory that helped cement their belief in the business. 3 Core Principles of SEO in 2025: The principles of SEO have undergone significant transformations over the 15 years that Lindsay has been in the space. At its core, however, the values that guide the industry remain and now Google has gotten better as measuring and rewarding them: User experience. You need to have a well-built and secure website that is easy to use and has good design. Genuine experience and expertise. No more getting away with lame content that just repeats keywords. External validation. There have to be external signals that validate a brand's expertise. This includes back links from reputable websites, positive Google reviews, and the establishment of authority figures within the organization. Did AI Kill SEO? The conversation around Search Engine Optimization often oscillates between optimism and skepticism. Lately, it has focused on AI and why its rise means that SEO is dead. Indeed, the rise of AI has also meant a rise of “alternative search engines”. Basically, this means that people are starting to move to ask ChatGPT questions they would have previously asked the Google search engine. The answers provided by AI are rapidly improving, and users will see both advantages and disadvantages in queries answered by AI and answered by Google. For her part, Lindsay has been seeing this fear surge every couple of years in the industry and isn't worried about the inevitable questions of “should I invest in SEO? Will it even be around?” Her answer continues to be a resounding YES. There might be some changes and some trends, but there's still value of ranking in Google and so it will continue to be a part of a business's long-term strategy. Of course, as owner of an SEO agency, Lindsay continues to monitor this rise of alternative search engines and assess where they fall into the industry. It could very well be that they'll be part of the strategy moving forward. For now, her agency continues to help clients navigate that transition by creating content that helps them rank in all searches. Ultimately, SEO is adapting to new technologies and user behaviors, and by understanding and leveraging user behavior, businesses can enhance their SEO efforts, leading to greater visibility and success in the digital marketplace. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

You work hard on your art. You want people to discover it. But if you're relying entirely on social media to be found, you're building on shaky ground. Search engines like Google, YouTube, and even Pinterest remain powerful tools for helping people find you and your art—but only if you're strategic about how you show up there. In this episode of The Art Biz, host Alyson Stanfield talks with her go-to SEO coach, Meg Casebolt, about what artists need to know about Search Engine Optimization (SEO) and how to take ownership of your content online. Meg helped Alyson make sense of 20+ years of blog content and gave her the confidence to be more intentional moving forward. She breaks SEO down in a way that's accessible and artist-friendly—even if it's not your favorite thing to think about. We discuss: The two things you must own online (spoiler: Instagram isn't one of them) How search engines work and what they're really looking for Where and how to use keywords on your site and images What alt text is (and how to write it) Whether blogging is still relevant in 2025 Analytics to pay attention to—and how often to check them Your Action Step Take just one small step to improve your online presence. Update alt text, rewrite a product description, or add relevant keywords to a page. Share your progress with me on Instagram @alysonstanfield and use #artbizsuccess.

On this episode of Best Dental Marketing, we explore the importance of attending live conferences to combat the isolation of dental practice and foster professional growth. We detail how conferences provide unexpected networking opportunities, exposure to fresh ideas from other industries, and the benefits of being part of a community that contributes to both enhanced fulfillment and business success.

Have you ever wondered if you can really do SEO on your own? Maybe you've tried before and run into issues or gotten stuck? That's super common. I believe you definitely can learn how to do SEO on your own, but it's much smarter to take a course from someone like me, who has lots of experience in SEO and can save you time, answer your questions, and help you get results faster than if you try to Google and YouTube your way through the whole thing.  Register now for the free live SEO class the week of April 28 - Learn what the 3 most common SEO mistakes are that keep you from getting traffic from Google so you can make sure you're not making them. https://www.etchedmarketing.com/registration-live-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Want more clicks, customers, and credibility? It's time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I'll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community.You'll learn: ✅ What types of photos to upload (and what most business owners miss) ✅ The #1 mistake people make with Google updates ✅ How to use geo-tagging to get found by more local customers ✅ My go-to strategy for keeping your listing fresh and optimized

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

#314 In this episode, we're speaking with Josh Piepmeier of Meriwether SEO, about the fundamental principles of Search Engine Optimization (SEO)! SEO is such a point of confusion or contention for many of us and Josh helps us simplify the concept and shares his 5 steps for SEO success with your business website. So let's demystify and learn the basics of SEO...buckle up! (Original Air Date - 12/14/23) What we discuss with Josh: + Introduction and Overview of the Podcast + Understanding SEO with Josh Piepmeier + The Mystery of SEO + Josh's Journey into SEO + Five Steps to SEO Success: Step 1 + Real World Examples of SEO Success + Five Steps to SEO Success: Step 2 + Understanding the Importance of Word Count in SEO + The Role of Content Frequency in SEO + Five Steps to SEO Success: Step 3 + Finding Keywords and Using SEO Tools + Understanding the Reliability of SEO Tools + Building Backlinks: What They Are and How to Use Them + The Importance of Google Business Profile + Refining Your SEO Strategy + Final Thoughts on SEO and Its Importance Links and resources from this episode: Grab Josh's SEO Content Strategy Blueprint HERE! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're a marketing-savvy dentist, you know that having a strong online presence is becoming increasingly crucial to remain competitive. At the heart of that visibility is Search Engine Optimization (SEO), the strategy that helps patients find your practice when they search for services like “teeth whitening near me” or “emergency dentist in [Your City].” But with Google's algorithm constantly evolving, keeping up can feel like chasing a moving target. That's where AI for dental SEO comes in. By combining machine learning with real-time data analysis, artificial intelligence is transforming the way dental practices optimize their websites, attract patients, and stay ahead of competitors. In this post, we'll explore how AI is reshaping dental SEO—from keyword research and content creation to on-page optimization and beyond Thanks for listening! In the Podcast I mentioned a few items, and here they are: Listen to patient phone calls with Annie AI Video explaining what Annie AI can do for your practice Get a demo of Annie AI

Are You Missing Out on Local SEO? Create a Referral Program That Drives BusinessSpring cleaning isn't just for your closets—it's time to freshen up your marketing strategy, too! And if you're not intentionally using referrals to drive your local SEO, you're leaving money on the table.Referrals are the easiest, warmest leads you'll ever get, but hoping for them isn't a strategy. You need a system that turns happy customers into your biggest brand ambassadors—online and offline.In this episode, we're diving into: ✨ How to build a referral program that actually works (without feeling pushy). ✨ The secret weapon for local SEO (hint: Google Reviews = public word-of-mouth). ✨ Easy ways to track & reward referrals—so customers keep spreading the love. ✨ Why referrals + SEO are a cash-flow GOLDMINE for brick-and-mortar businesses.This isn't just about getting more customers—it's about creating a business that grows effortlessly. Ready to make it happen? Hit play now!

A simple five-minute website update could be the key to boosting your clinic's visibility on Google and attracting more local patients.In this episode of The Clinic Marketing Podcast, we'll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic's location—improving your rankings in both organic search and the local pack.Healthcare is inherently local, and by making this small change, you'll send a strong signal to Google that puts your clinic in front of more potential patients.Tune in to learn exactly what to do and how it can impact your search results.

AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers?  Visit https://www.endlesscustomers.com/    Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/  Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/

Creepy AI Advancements! Brace yourselves! Cindy Krum is back to dive into the latest twists in technology and SEO this week, highlighting Google's bold AI ventures and search ranking revelations.  Google's recent news about Gemini's real-time video AI and its concerning pervasive presence has sparked widespread conversation, at least with us. Couple this with the perplexing offer to acquire TikTok by Perplexity, and you've got a whirlwind of AI-driven developments. Plus, there is a great research doc this month from SERanking on the comparison of AI platforms: Who tackles Your Money Your Life (YMYL) topics best, DeepSeek ChatGPT or Google AI Overviews? We're not mincing words—John Mueller's insights on the effect of core algorithm updates on AI overviews add an additional layer of excitement as AI and search collide. So we have to make some custom 404 pages for hallucinated URLs to your site from AI Overviews? That does sound right. Hit the play button to catch our spirited dive into these pressing matters with none other than Cindy Krum. Stay informed, entertained, and maybe a bit paranoid, all here on EDGE of the Web! [00:01:30] What's going on with Cindy Krum, SEO Specialist News from the EDGE: [00:02:50] Google Unleashes Gemini's Real-Time AI Video [00:08:28] Perplexity Eyes TikTok [00:14:11] DeepSeek vs. ChatGPT vs. AI Overviews: Which AI model handles YMYL topics best? [00:23:02] EDGE of the Web Title Sponsor: Site Strategics SEO News from the EDGE: [00:24:20] Google: If Searchers Don't Use Your Page In Search, It May Be Removed [00:26:31] Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content [00:29:27] Microsoft Bing: SEOs Should Focus on Conversions & Click Value [00:32:39] EDGE of the Web Sponsor: InLinks [00:33:44] Google's Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? [00:38:37] Google: Not all sites will fully recover with future core algorithm updates [00:42:45] Google Tests AI Search Options Beyond AI Mode Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @Suzzicks X: @TheMann00 X: @EDGEWebRadio

This episode will help you understand the differences between organic and paid advertising strategies for small businesses.We share insights on effective strategies, such as zip code marketing on Pinterest and the long-term value of SEO and content creation. The discussion also touches on data analytics, avoiding wasted ad spend, and the significance of a well-functioning website and email marketing. Frequently Asked Questions: Organic vs. Paid Advertising for Small Businesses1. What is the fundamental difference between organic and paid advertising strategies for small businesses? Organic advertising involves promoting your business through non-paid methods, often focusing on building a consistent online presence and attracting customers naturally over time. This includes strategies like Search Engine Optimization (SEO), creating valuable content (like blog posts or podcast episodes), engaging on social media without direct ad spending, and building email lists through opt-in methods. Paid advertising, on the other hand, requires a direct financial investment to display advertisements on various platforms such as search engines (Google Ads), social media (Meta Ads, Pinterest Ads), streaming services (like through platforms like Vibe.co), and even billboards (especially digital ones).2. What are some key organic advertising methods that small businesses should consider? Several organic methods were highlighted: * Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results, making it easier for potential customers to find you when they search for relevant terms. This involves using relevant keywords, fixing technical website issues (like broken links and duplicate content), and creating valuable, informative content. * Content Marketing (Blogs, Podcasts): Creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Blog posts and podcasts (like repurposing Clubhouse replays) can position you as an authority, answer customer questions, and build trust over time. * Email Marketing (Building Lists Organically): Building an email list of interested individuals and businesses through opt-in methods and then nurturing those leads with valuable content and updates. Ensuring email compliance through tools like Google Postmaster Tools is essential for deliverability and maintaining a good sender reputation. 4. What are some examples of paid advertising platforms and methods mentioned in the discussion? The discussion touched on several paid advertising avenues: * Social Media Ads: Platforms like Pinterest, Facebook (Meta), and potentially others allow businesses to run targeted ads to specific demographics and interests. Zip code marketing was mentioned as a particularly effective strategy on Pinterest for reaching local customers.* Search Engine Ads (Implicit): While not explicitly detailed, the discussion of SEO inherently contrasts with paid search advertising (like Google Ads) where businesses pay to have their links appear at the top of search results. * Streaming Service Ads (TV/Online Video): Platforms like Vibe.co enable businesses to run video ads on streaming services like Netflix and Prime Video, reaching viewers with targeted advertising based on their viewing habits. * Podcast Ads: Similar to traditional radio, businesses can pay to have their ads featured during podcast episodes, reaching engaged listeners in specific niches.* Digital Billboards: Utilizing digital billboards for dynamic and potentially targeted advertising to people on the go.How to stay connected with me

Are you ready to rock your online presence and take your business to new heights? In this electrifying episode, I sit down with Bobby McIntyre, a multi-talented entrepreneur who's mastered the art of music and Search Engine Optimization (SEO). Bobby shares his incredible journey from fronting an 80s cover band to becoming a sought-after SEO specialist, helping businesses shine in the digital spotlight.We explore Bobby's fascinating origin story, from his early days in Southern California to his unexpected move to Canada. Bobby reveals how his passion for music led him to discover the power of social media and ultimately paved the way for his successful SEO career.Key Takeaways:From Stage to Screen: A Musical JourneyBobby takes us through his evolution as a musician, including:Decoding the SEO MysteryWe demystify the world of Search Engine Optimization, discussing:SEO vs. Paid Advertising: Finding the Right BalanceBobby shares insights on:This conversation is packed with valuable information for business owners, marketers, and anyone looking to improve their online visibility. Whether you're a seasoned professional or just starting your digital journey, you'll find actionable advice to help you climb the search engine rankings.Don't miss this opportunity to learn from Bobby's unique blend of musical talent and SEO expertise. Tune in now and start giving a heck about your online presence!Connect with  Bobby McIntyreWebsite: https://rockstarseo.ca/Website: https://paradisealleyband.ca/Facebook: https://www.facebook.com/bobbyMcIntyremusicInstagram: https://www.instagram.com/bobbymcintyre/LinkedIn: https://www.linkedin.com/in/bobbymcintyremusic/Connect with Dwight Heck:Website: https://giveaheck.com (Free Book Offer)Instagram: https://www.instagram.com/give.a.heckFacebook: https://www.facebook.com/dwight.heckFacebook Group: https://www.facebook.com/groups/GiveaheckYouTube: https://www.youtube.com/@giveaheckLinkedIn: https://www.linkedin.com/in/dwight-heck-65a90150/TikTok: https://www.tiktok.com/@giveaheckX: https://x.com/give_a_heck• The importance of creating content that resonates with both search engines and human readers• Why organic search results are often more trusted than paid advertisements• How to leverage SEO to maintain long-term visibility in search results• The value of targeting specific, long-tail keywords for better search rankings• His first experiences playing in a band at age 15• The transition from drummer to lead vocalist• How he built a substantial following on music-focused social media platforms• The basics of how search engines understand and rank web content• The critical role of backlinks in establishing a website's authority• Why consistent, quality content creation is essential for maintaining search rankings• The pros and cons of organic search results versus paid advertisements• How to determine the best strategy for your business goals and budget• The long-term benefits of investing in SEO over relying solely on paid ads

Do you find yourself wondering if SEO is worth it for your small business? Are you curious if it will work for you? If you're focusing on online marketing and you aren't doing SEO, it's time to get started. Listen in today and find out how to get started.  My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebiesJoin me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Do you have a question you'd like me to answer on the podcast? Ask it here - https://forms.gle/Fbrqpmss6gxUnaMj7

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/  

Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn't have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list.In this episode, we're breaking down three game-changing ways to use brand ambassadors to grow your local business (without cringing at the word "influencer"). Whether it's showcasing loyal customers, partnering with a community rockstar, or tapping into local networks like your chamber of commerce—this is a strategy you don't want to sleep on. Plus, I've got a free Brand Ambassador Checklist so you can take action right away. Ready to work smarter, not harder? Hit play!

Building a successful blog takes more than just compelling writing and eye-catching photos. To truly expand your reach and attract consistent traffic, you need to harness the power of Search Engine Optimization (SEO). In this episode, we're joined by Anne Zirkle and AnnMarie Christiano to explore actionable strategies to help you grow your blog with SEO, making it more visible, valuable, and sustainable. Resources Mentioned Shift Boldfluence Simply2moms.com Connect with Simply2moms Simply2moms.com Find them on Facebook! Check out their Pinterest Page They're on TikTok! Follow their Youtube

Does the idea of using SEO for your business confuse you? In today's episode, Andrea and Taleesa are talking about the importance of using Search Engine Optimization for your med spa, including how to use it correctly and practical tips on creating balance between SEO and user experience for your clients. Join both Andrea and Taleesa to learn how to start using SEO the right way and how you can avoid some of the common pitfalls of using SEO.If you enjoyed this episode please share, rate and review it! Also mentioned in today's episode: SEO strategies and common misconceptions 5:33Evaluating SEO performance and red flags 6:45SEO strategies for beginners 40:00Links:Email us: hello@smithandcrawford.comJoin our newsletter: https://smithandcrawford.com/newsletterhttps://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08https://smithandcrawford.com/

On this episode of Best Dental Marketing, we explore the critical importance of the first header image on a Dental Website's homepage. We detail how this prime real estate occupies a crucial role for creating a strong first impression, potentially making or breaking conversions, and offer tips on selecting or creating the most effective header image to optimize user experience and engagement.

Success isn't about luck—it's about action. In this episode, I'm breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle.If you've ever felt stuck, overwhelmed, or like you're spinning your wheels, this episode is your wake-up call. No fluff, no sugarcoating—just real talk and practical strategies you can apply today.And if you're craving more support, accountability, and straight-up strategy, Level UP: Your Business, Your Life is where the real magic happens. Inside this mastermind-style group, we dive deep into marketing, mindset, and leadership—while also making sure your life isn't sacrificed for your business. Because success should feel good, not just look good.

Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com   Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com  **Request Tickets Via Text At (918) 851-0102   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/