Podcasts about b2b content marketing

Viele mittelständische Industrieunternehmen nutzen LinkedIn, Xing, Facebook oder Instagram bereits aktiv – erzielen darüber jedoch kaum hochwertige Kundenanfragen. Während viele Unternehmen weiterhin auf Messefotos, Maschinenbilder oder interne Unternehmensnews setzen, verändert sich das Informationsverhalten von Entscheidern im B2B-Vertrieb massiv. Einkäufer, Geschäftsführer und technische Leiter informieren sich heute digital über Anbieter, Lösungen und Kompetenzen.In dieser Episode erklärt Anes Cavka, warum klassische Imageposts selten kaufkräftige Anfragen erzeugen und worauf es im modernen B2B-Content-Marketing wirklich ankommt. Statt reiner Selbstdarstellung müssen Industrieunternehmen lernen, Inhalte vertriebsnah aufzubauen, konkrete Probleme anzusprechen und technische Kompetenz sichtbar zu machen. Besonders wichtig sind dabei Fallstudien, technische Problemlösungen, Branchenmeinungen und konkrete Kundenvorteile.

What does it take to build a brand in B2B that people actually talk about? Udi Ledergor has a word for it. Courage. He was employee #13 at Gong. The first, and for a long time, only marketer. He joined when nobody had heard of them, with 11 paying customers and zero brand presence. By the time he stepped back, Gong was doing $300M ARR, had five of the Fortune 10 as clients, and had become one of the most recognisable names in B2B. He did it by building what he calls courageous marketing — the belief that attention only goes to brands willing to do something genuinely different. Not different for the sake of it. Different because playing it safe, copying competitors, and following the same templates everyone else follows is the surest way to be completely invisible. We sat down with Udi live in London, and the conversation went places we didn't expect.

IN CLEAR FOCUS: In our first episode of 2026, B2B marketer Devin Bramhall discusses why traditional content playbooks are failing. The former CEO of Animalz, Devin argues for a "human-centered" reset, moving away from keyword-stuffing and toward community-driven growth. Sharing insights from her new book, "B2B Content Marketing Strategy," Devin details how to align message, messenger, and channel. Learn how to develop living profiles and "CEO-proof" your strategy to earn executive buy-in.

This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO.Anne offers actionable insights on how B2B brands can stand out in a noisy market. We cover key topics, including:Finding the right host and hook to make technical content compelling.The essential move from audio-only to video-first podcasting.Tying content efforts to commercial impact and pipeline growth.Learn the current trends B2B audiences demand and how to evolve your content strategy from basic to best-in-class.

Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end up watching celebrities or cat videos instead. You're not alone—and this distraction problem is exactly what's happening to your potential B2B customers too.In this episode, I talk with Nate Woodbury, CEO of Be The Hero Studios and author of "Influence on YouTube." Nate reveals why most YouTube advice actually hurts B2B companies and shares his proven LEAF Strategy that helps businesses generate high-quality leads from YouTube—even with videos that only get 100 views.Together, we discuss how to:Use the LEAF Strategy to find ultra-specific questions your target audience is actually searching forLeverage keyword research tools that work for B2B (and which popular tools to avoid)Create "evergreen" content that continues attracting qualified leads for yearsTurn small view counts into meaningful business relationships and salesPosition yourself as the go-to authority in your industry without going viralIf you're tired of chasing vanity metrics and ready to use YouTube strategically for lead generation, this conversation offers a completely different approach that focuses on quality over quantity.About Nate: Nate Woodbury is the CEO of Be The Hero Studios and author of "Influence on YouTube." He has produced over 60 different YouTube channels, many generating multiple seven figures in business revenue (not ad revenue) through strategic lead generation.Key Quote: "Even a video that gets a hundred views following the right strategy can turn into 10 leads. We're not talking about a video going viral, but getting found by the right people." – Nate WoodburyEpisode Timestamps: 00:00 – Introduction: The YouTube distraction dilemma00:35 – Meet Nate Woodbury: CEO and YouTube strategist02:06 – Why most YouTube advice hurts B2B companies03:56 – The two opposite paths to YouTube success05:07 – How viral content can actually damage your channel07:41 – The dangers of buying fake views and engagement09:56 – Why AI makes this strategy work even better11:00 – Keyword research tools that actually work for B2B13:00 – The power of super long-tail keywords (8+ words)15:26 – Why 10 monthly searches is better than 30017:19 – How evergreen content builds momentum over time18:39 – Real example: 15K subscribers generating 8-figure revenue19:24 – The LEAF Strategy explained with tree analogy21:38 – Specific examples: dental office vs construction site productivity24:32 – Standing out in the age of AI-generated content26:24 – Building authentic relationships through video28:39 – The relationship-first approach to lead generation31:43 – Why filtering out wrong clients is actually good34:15 – Positioning yourself as the go-to industry authority37:02 – Three steps to get started (hint: use your phone!)39:16 – Why "raw" often beats "polished" contentResources Mentioned:Hero Keyword Tool (SEMrush affiliate): herokeywordtool.comFree weekly webinar on the LEAF Strategy: theleafstrategy.com Book: "Influence on YouTube" by Nate WoodburyIf you found this conversation helpful, subscribe to the B2B Marketing Excellence & AI podcast, leave a review, and share it with other business leaders who are ready to use YouTube strategically.

You're still optimizing for Google? That's cute… Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated. They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren't building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website. Whether you're a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently. Key Moments: 00:00: Is Google Dead? Marcus Sheridan On Why Search Is Breaking for Marketers00:23: Why Your YouTube Channel Will Soon Outrank Your Website14:50: The #1 Interview Question CMOs Should Be Asking16:39: The Big 5 Content Topics Buyers Actually Care About29:03: Self-Service Tools: The Secret Weapon for Modern Marketers40:55: How to Avoid the Pitfalls of Radical Transparency43:15: Why SaaS Pricing Pages Are Failing the Modern Buyer46:37: Will Websites Matter in 5 Years? AI Is Changing the Game Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025. Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads. They discuss:The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You Decide What Type of Content to Produce?When Will You Start to See Results From SEO Focused ContentWhat Metrics Do You Track?Making Boring Content EngagingWhat Skill Should Content Marketers Master Today?How to Assess Content Marketers at Final Interview StageWhat AI Tools Are You Using and Recommending?Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this episode, Kate Syuma dives into a conversation with Jennifer Phan, CEO and Co-Founder at Passionfroot, and former Venture Capital investor, to explore the unconventional path from corporate career to creator to tech founder. Jen shares how her immigrant family's entrepreneurial journey shaped her perspective, how her background in venture capital influences her fundraising and team-building approach, and why intentional growth and AI-powered efficiency are the keys to sustainable success in today's volatile tech landscape.Listen now on Apple, Spotify, and YouTube.—Want to become a post sponsor and share your product story or a new job opening with 5,600+ subscribers from companies like Amplitude, Intercom, Miro, Atlassian, Grammarly, Framer, and more?I'm opening up the calendar and planning new sponsorships for 2025 — grab your slot here: https://calendly.com/kate-syuma/growthmates-intro?month=2025-04—Exciting news! I've launched a new cohort of my 3-week growth course, and there's still time to join! Dive into proven strategies, behavioral science insights, and real-world examples to build your growth roadmap with hands-on feedback from me. Use promo code "growthmates" for $100 off: https://maven.com/growthmates/user-centric-product-led-growth?promoCode=growthmates—Welcome to Growthmates with Kate Syuma — Growth Advisor, ex-Miro. This season, “In the Company of Women,” is about celebrating women who successfully balance work, family, and creative passions while building meaningful careers.Growthmates is where top product and growth leaders share real strategies and insights to help you turn ideas into successful products. Learn from experts at Dropbox, Adobe, Amplitude, Canva, and more in deep dive interviews with Kate Syuma, ex-Miro Head of Growth Design and founder of Growthmates.Jennifer took an unconventional path, transitioning from venture capital investor to co-founder of Passionfroot — a platform empowering creators to monetize and brands to discover talent. Her journey was shaped by pandemic reflection, from newsletter creator to identifying a critical gap in the creator economy. Instead of following traditional playbooks, they built a lean, intentional company centered on creator needs, data-driven decisions, and sustainable growth.They also share insights on building a two-sided marketplace, leveraging VC experience for fundraising, and maintaining founder wellbeing through structured routines.Tune in to hear Jen's perspective on immigrant entrepreneurship, the power of intentional choices over sacrifices, and why small, effective teams outperform bloated startups.

If you're a manufacturer, industrial services provider, or consultant in Lousiville, Kentucky, MaxDRIVE offers powerful B2B content marketing campaigns to help you supercharge your online presence. Go to https://maxdrive.clientcabin.com for more information. MaxDRIVE City: Georgetown Address: 8691 Cooks Mill Road Website: https://www.maxdrivemarketing.com/

In this episode of the Scaling Japan Podcast, we welcome back Robert Heldt, CEO of Custom Media—a comprehensive B2B marketing, branding, and PR agency serving global enterprises expanding into Japan. Robert shares new insights from their latest survey on B2B content marketing trends, revealing what surprised him most and how Japanese companies approach storytelling differently than their Western counterparts. If you're looking to fine-tune your B2B content strategy for the Japanese market, this episode is a must-listen! --- Show Notes: 0:00 – Introduction 2:40 – What is the survey about? 7:09 – What findings surprise you the most? 11:28 – How Japan tells business stories compared to the West 14:52 – How Japanese companies show themselves to be reliable 16:04 – Cases on how Robert helps a company with storytelling to enter the Japanese market 18:38 – How to get your Japanese customers to give you testimonials 19:34 – How working with an international business benefits a Japanese company 21:10 – Japan's market view on Generative AI 27:01 – How Custom Media Uses Generative AI 30:20 – Maintaining content quality and scaling production 33:52 – What is a content syndication partner? 36:23 – The future of content marketing in Japan 44:00 – Additional insights from the survey report --- Links from Guest Appearance: ⁠LinkedIn⁠ Link to the Report How Custom Media Wins Two Campaign Asia Awards Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠Visit here to learn how he can help⁠⁠ --- Send in a voice message: ⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers. As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leadership have never been more valuable. So what can we expect from the coming months, not just from AI but also in areas such as search, communities, platforms, and more?In this episode of The Content 10x Podcast, host Amy Woods looks into her crystal ball and shares her thoughts, ideas, and predictions for the year ahead.Find out:How marketers can benefit from the increased proliferation of AI-generated content Why webinars and events may make a comeback in 2025What the likely developments in LinkedIn, Slack, Discord, and ABM mean for marketersImportant links & mentions:B2B Marketing Insights: What 2024 Taught Us About Content Marketing www.content10x.com/320When Should You Use AI in Content Marketing (And When Should You Avoid It)? www.content10x.com/when-to-use-ai-in-content-marketing10 Ways to Use AI to Create Authentic Content www.content10x.com/315Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

How would you rate your LinkedIn content strategy's effectiveness? In a recent study, Less than a third (29%) called theirs extremely or very effective. So, let's ask Ann Handley how she would turn this around in 2025. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode: 00:00 Welcome Ann Handley 04:15 The State of B2B Content Marketing 08:16 Strategies for Spectacular LinkedIn Content 17:48 Personal vs. Personable in Marketing 26:41 Encouraging Experimentation and Differentiation 31:04 Looking Ahead to Content Marketing 2025  Connect with Ann Handley on LinkedIn ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2B

The 15th Annual B2B Content Marketing Report is out, and Michelle J Raymond sits down with Robert Rose to unpack what it all means for the future of B2B marketing. Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days.  https://i.mtr.cool/NEDXVZ Key moments in this episode:00:00 Introduction and Welcome 00:52 Origins of the B2B Content Marketing Report 04:10 Current Trends and Challenges in B2B Marketing 05:32 The Identity Crisis in B2B Marketing 07:38 Encouraging Creativity and Differentiation 13:25 Practical Tips for Marketers 19:42 The Role of Technology in Marketing 26:30 Looking Ahead to 2025 30:23  Final Thoughts Connect with Robert Rose on LinkedIn - https://www.linkedin.com/in/robrose/ The Content Marketing Research is available here - https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/ ABOUT MICHELLE J RAYMONDMichelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs. Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedIn #ContentMarketing #B2BMarketing

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results. Questions and topics we discussed in this interview include: The hardest part about being a marketing manager that people don't talk about enough Does written content still have a place in a marketing strategy (within video-first world)? What do people get wrong about thought leadership? How can marketers make it an effective part of a strategy? How to get your CEO featured in the media Skills Marina thinks marketers should focus on learning this year if they want to get better at B2B marketing What's been Marina's approach to collaborating with other content creators? And more! You can connect with Marina on LinkedIn here - https://www.linkedin.com/in/marina-krivonossova/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

With more than 100,000 active communities, Reddit is a vast and often untapped resource for B2B marketers. And so, in this episode of the Content 10x Podcast, host Amy Woods dives into its potential as a tool for B2B marketing. Discover the fundamentals of Reddit, from the unique structure of subreddits to its voting system that brings the most popular content to the forefront. Learn why B2B marketers should consider Reddit for targeted audience engagement, real-time market research, thought leadership, and even lead generation. Amy also shares insights from a previous episode with Amanda Natividad of SparkToro, highlighting how Reddit's niche communities offer unparalleled insights into audience interests and concerns.Tune in to discover how to turn Reddit into a powerful component of your B2B marketing strategy.Find out: How Reddit is usedWhy it's useful for B2B marketersBest practices for B2B marketers on Reddit Important links & mentions:The changing face of marketing with Amanda Natividad https://www.content10x.com/the-changing-face-of-marketing/Boosting content velocity through repurposing with Ashley Faus https://www.content10x.com/boosting-content-velocity/How to maximize content with a small team with Jess Cook https://www.content10x.com/maximize-content-with-small-teams/Our consulting and strategy services https://www.content10x.com/consulting-and-strategy/Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners with B2B marketing teams to help them get more out of their content.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Content has been the lifeblood of how B2B companies go to market for at least 20 years, since Hubspot pioneered the concept of Inbound Marketing. We make content, we drip it out, we nurture people with it, we align it with our funnels, and we have a conviction that it makes people buy things—although that's also quite difficult to prove.The content game is not going anywhere, but it IS changing. And to guide us through those changes, we're chatting today with B2B content expert Ashley Faus, Head of Lifecycle Marketing at Atlassian. Ashley challenges traditional content mapping to the B2B funnel and introduces the idea of a "content playground" where people engage with content in a way that suits them best in a non-linear, non-standard journey. She also delves into the different intents behind content (buy, use, help, trust), the different levels of content (conceptual, strategic, tactical), the nuances between individual and brand-led content, and the growing role of B2B creators.Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that's slick, modern and beautiful. When they're done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it's got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Ashley Faus is a marketer, writer, speaker by day, and a singer, actor, fitness fiend by night.She's a leading content marketing expert who loves telling the high-level stories that resonate with an audience and connecting the dots between types of assets and distribution channels. For the past seven years, she's been the Head of Lifecycle Marketing, Portfolio, at Atlassian. Her writing has been published on TIME, Forbes, MarketingProfs, and The Muse, and she's spoken on various marketing topics for INBOUND, Harvard Business Review, and MarketingProfs.https://www.linkedin.com/in/ashleyfaus/Key Topics[00:00] - Introduction[01:17] - A brief history of content marketing[04:41] - Over-indexing on attribution[08:55] - Different types of content intent [15:42] - Individual vs. brand-led content[19:12] - B2B creators[29:24] - The content playground [45:52] - Email as a consumption channel[49:02] - Treating people as a whole human[51:47] - Content formats[54:54] - AIResource LinksCreate a “Content Playground” that's Fun for Buyers (and Lucrative for You) Learn MoreVisit the RevOps FM Substack for our weekly newsletter: Newsletter

Sam and Roop are back for another episode after an eventful Fourth of July weekend! In the midst of summer, it's wonderful to take a break and spend time with friends and family. Here at Littlefield, the busy summer makes those moments of relaxation even more cherished.This week, we're diving into the world of podcasting and its critical role in bettering your B2B content marketing. Podcasts are incredibly versatile, serving as a foundation for video, text, and social media content, ultimately maximizing your content reach and engagement (just like this blog post!). Sam and Roop discuss the importance of building credibility and trust through consistent, engaging content, sharing success stories and client testimonials that highlight how podcasting has boosted our agency's visibility and strengthened client relationships.If you're thinking about starting your own podcast, we encourage you to take the dive, even if the initial episodes aren't perfect. Trust us, we've come a long way!Join us next week for an exciting episode featuring B2B photographer John Amatucci—you won't want to miss it!Tell us what you think!

Today we are joined by Matt Bell who Co-founded MessageUp to assist B2B companies in improving their messaging and in delivering effective content without overwhelming their teams. Matt is an experienced business leader and specializes in B2B marketing and growth, content marketing and interestingly digital-first buying/selling. Connect with Matt: Website: https://www.messageup.com/books LinkedIn: https://www.linkedin.com/in/mattbell/ -------------------------------------------------

Today's episode welcomes Aditya Vempaty, VP of Marketing at MoEngage - an insights-led customer engagement platform that can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.Positioning is an evergreen B2B marketing topic. Technical founders often go down the route of marketing their product based on the features and benefits without taking into account what matters most - the customer's voice. The best way to hear the customer's voice is surveying. In the most recent surveys at MoEngage, Aditya has been focusing on figuring out what channels they use most in cross-channel marketing and which channels are truly effective for his clients. He recommends always to ask about effectiveness, as that will typically be the north star that you can use to cater your messaging around. An omnichannel approach is great in theory, but with the maturity of online platforms people expect to consume content that is catered to them. Before creating, you need to put in some serious time into understanding where your customers natively reside, what formats they prefer and what a truly native experience feels like. Aditya recommends that you figure out a few platforms and formats that are your best bets and then focus on how to drive customer engagement.Tune into the full episode to learn how to master positioning!Connect with Aditya - https://www.linkedin.com/in/adityavempaty/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/ (01:47) - Aditya Vempaty's Background (05:34) - How to approach product positioning (08:24) - Building B2B marketing surveys (12:35) - Identifying the true level of pain (15:28) - How to develop converting B2B content (18:48) - Building your B2B content funnel (22:07) - B2B Content distribution (23:49) - The value of B2B influencers

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek's Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.  Plus, are webinars the secret weapon your company needs to start using today?  Yes. Yes. AND YES.   00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market     Follow Tracey:  LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

What's hot and what's not regarding Content Marketing Strategy for B2B Marketers right now? Michelle J Raymond asks Robert Rose his thoughts on some topics that continue to cause debate in content marketing. The key moments in this episode are:00:00 Welcome to the Social Media for B2B Growth Show00:44 Diving Deep into Content Marketing Strategies for 202401:33 Quality Over Quantity: The Winning Content Marketing Formula07:08 Leveraging AI in Content Marketing: Boon or Bane?15:36 Exploring Underutilised Platforms for B2B Marketing Success23:59 Mastering Content Strategy: Owned Media and First-Party Data29:00 Final Thoughts and Actionable Tips for 2024 Connect with Robert Rose on LinkedIn -  https://www.linkedin.com/in/robrose/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #B2B

Join Dots Oyebolu as he welcomes Purna Virji, Principal Consultant of Content Solutions at LinkedIn, for an in-depth discussion on high-impact B2B content marketing and leveraging thought leadership narratives. Discover the strategies and insights Purna has garnered through her extensive career in marketing, from journalism to digital marketing and beyond, to enhance your content marketing efforts.Key Takeaways:(00:38) Introduction to Purna's expertise in B2B content marketing and thought leadership.(01:23) Purna's transition from journalism to a leading role at LinkedIn.(02:34) Overview of Purna's book on strategic, actionable content marketing insights.(05:03) The shift from marketer-focused to audience-needs content creation.(06:27) Emphasis on understanding the audience beyond basic personas.(09:32) The challenge of engaging B2B audiences over long sales cycles.(13:50) Importance of inclusivity in reaching a diverse audience.(21:37) Selecting the most effective channels for content distribution.(35:58) The value of using multiple voices for broader thought leadership impact.(38:35) Amplifying content through employee engagement as brand evangelists.Resources mentioned:Purna Virji -https://www.linkedin.com/in/purnavirji/LinkedIn -https://www.linkedin.com/company/linkedin/High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective -https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432Insightful Links:koganpage.com/marketing-communications/high-impact-content-marketing-9781398608436 https://hub.uberflip.com/uberflip-blog-posts/5-psychological-hacks-for-high-impact-content-marketing https://contentmarketinginstitute.com/articles/thought-leadership-content-strategy https://nytlicensing.com/latest/methods/getting-started-thought-leadership-content-marketing/ https://www.postbeyond.com/blog/guide-how-to-create-thought-leadership-content/ Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don't care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.Show NotesConnect With:Paul Slack: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don't care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.Show NotesConnect With:Paul Slack: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“The state of B2B marketing is fundamentally broken”Recently named Forbes 30 under 30 Adrian Alfieri, Founder and CEO of Verbatim is changing the game in B2B Content Engines. From VC to starting Verbatim, a company helping companies create content engines to generate demand, with clients including Novel, Parker, Open Store and more.What is content marketing?Why does your company need to care?How does effective content marketing drive leads and customer acquisition?We covered all of this and more in this episode with Adrian who, with Verbatim, is looking to fix the issue.Covered in the episode:What is a content engine and why do companies need them?From VC to Entrepreneur: Adrians journeyThe origins of Verbatim: based on demand and market opportunityThe cost difference in having in-house marking vs working with an agencyThe pillars of an effective content engineThe importance of tailoring content to the corresponding distribution channelTaking Verbatim from freelance work to a fully fledged agencyEntrepreneurship: the good, the bad, the uglyMuch more!Follow Adrian on LinkedInLearn more about Verbatim--------------------Supercharge your team's workflow to bridge the gap between media buyers and creatives.Want to get better creative performance, drive more profitable ad spend and arm your team with the most powerful creative reporting possible? Check out Motion. Motion has been a game changer the agency and our clients:Visual and customizable creative reporting: get to the insights quickerEasy to understand metrics, mapped to the consumer funnel stage: know where to optimizeEstimated 2 days per week of time saved from manual data pulling and reporting: more time for creative strategy and executionSupercharge your creative performance and team workflows HERE---------------------Join hundreds of brand founders, ecommerce operators and growth marketers getting weekly analysis, insights and actionable tips you can apply to your business today with my weekly Bitesized newsletter.Join the list HERE

In this episode of The Small Business Show, Swire Ho invites experienced marketer Matt Bell for an in-depth conversation about the power of content marketing for small businesses. Content marketing—is more than just a buzzword, it is a critical tool businesses use to engage existing customers and attract new ones.Starting from his career in an energy company as a corporate ladder climber to becoming an entrepreneur, Matt Bell's enthusiasm for content marketing has helped numerous businesses bolster their presence and grow. He authored books and based his strategies on the careful balance of industry jargon and easily understandable messages that appeal to all involved in the purchasing decision. This episode is filled with valuable insights on how small businesses can compete in the market and the role artificial intelligence now plays in shaping content marketing strategies.Website: www.messageup.com (click "Books" in the main nav to find out where and how to purchase them)Blog: www.messageup.com/frameworkSubstack newsletter: messageup.substack.comLinkedIn - company: www.linkedin.com/company/messageupLinkedIn - personal: www.linkedin.com/in/mattbellThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videosTwtich: https://www.twitch.tv/thesmallbusinessshowLinktree: https://linktr.ee/thesmallbusinessshow #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

The content playbook that worked in the 2010's doesn't work anymore. Things like search keyword search volume, word count, post date/time don't have the same impact they used to. Instead working backwards from keyword to content, good content marketing does the reverse—start with a question you think you can answer better than someone else. Don't worry about the keywords for now.There are two steps to nailing good content in 2023: Understand the problem. Who are you talking to? What are the questions they're asking? Articulate the problem in terms they connect with. Look at existing content on the topic and ask yourself: “Can I add real value to these results?” Be critical: will your point of view make a meaningful contribution? If you can really solve a problem better than others—you can probably say something about it. Google is overflowing with content by folks who chose a keyword to rank for, then wrote content that tries to rank for it without any expertise on the topic. As a result, so much B2B content is generic, basic, and long-winded. Strong content strategy starts with a common problem or question and expert-level content. SEO considerations should only come after you've created content worth being consumed.  A collection of people have a problem You understand and can articulate that problem You can expertly answer their problem better than others People can find your answer There are, of course, things that will make your content perform better (proper markup, strong UX, good core web vitals, backlinks, interlinking, etc.—but if you don't start with a foundation of good material that someone will find valuable—it won't get you far. Links shared in this episode: Free content marketing hub from Kalungi: https://www.kalungi.com/content-playbook  Executive SaaS marketing frameworks by Stijn and Mike: https://www.t2d3.pro/  Instant marketing team for early-stage software startups: https://www.kalungi.com/services/full-service-b2b-saas-marketing-team   Submit and vote on questions for us to answer: https://www.kalungi.com/podcast ____B2B SaaS Marketing Snacks (BSMS) is a podcast that simplifies complex marketing topics in small bites, produced by Kalungi. Hosted by Mike Northfield, Kalungi's Chief Evangelist, and Stijn Hendrikse, Kalungi's co-founder.Kalungi is a marketing agency that works with early-stage software startups. Kalungi acts as an instant marketing department that will build and deploy its go-to-market using T2D3 methodologies. Full-service clients get access to a strategic marketing leader and a team of tactical marketing specialists who can be held accountable for results.

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don't care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.Show NotesConnect With:Paul Slack: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Slack, CEO and Founder of Vende Digital, explores B2B demand generation. Engaging in content marketing with the goal of more traffic and sales often results in content your potential customers don't care about. However, when you start with the customer and focus on becoming the go-to resource in your category, you not only create valuable content but also naturally attract increased traffic and sales. Today, Paul discusses B2B content marketing secrets.Show NotesConnect With:Paul Slack: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maria West, VP of Marketing at VIB, and Katie Dematteis, Co-Founder of Amateurish Production, recognize that there is so much that AI can do when going from creation to conversion with marketing content. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:49 - Surveyed customers on marketing trends3:24 - Definition of generative AI 4:23 - Statistics on adoption of AI5:52 - How do you see AI generated ideation or content fitting into your larger strategy moving forward? 9:30 - Results from survey10:29 - How do individuals see themselves self-applying AI into different areas of their marketing strategy? 13:20 - Content personalization has the next best potential, after creation.15:51 - What are some advantages or disadvantages of using generative AI content for both production and distribution? 17:43 - Biggest concerns implementing generative AI21: 38 - What are some ideas that you have for how to distribute or syndicate AI generated content?26:38 - How do you think businesses can use AI to improve their lead generation?30:53 - Concluding Remarks

In this episode, I'm resharing my recent guest appearance on Dylan Ciaccio's "B2B Strategy" podcast. Episode Highlights: • The big problem with lead gen forms • How to run LinkedIn ads that actually generate revenue (not just ‘leads' that don't show up for calls) • How you can use your organic LinkedIn content to maximize ROI from ads

In this episode, Jenny Thai, Head of Content at Vanta, discusses the evolution of content marketing over the past decade. She covers topics such as the shift from blogging to demand-generation tactics, the rise of video content, and the current trend of community-driven content and also explores the idea of building a media company within the B2B space and the challenges that come with it. Jenny shares insights on being adaptable and nimble in a company's growth stages, prioritization, streamlining processes, and aligning content strategy with overall corporate and marketing strategies. The episode concludes with a discussion on thought leadership and the evolving role of a content marketer.TopicsThe Evolution of Content MarketingContent Overload and Credibility ConcernsBuilding a Media Company as a B2B Marketing Team Streamline Processes for Efficiency Building Content Strategy from Scratch Thought Leadership vs. SEO Content Building a Clear Content Strategy Creating a Strategy Deck The Role of a Content Marketer The Importance of Execution in Strategy Show LinksVisit VantaConnect with Jenny Thai on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this inspiring episode of Women in B2B Marketing, host Jane Serra interviews Lashay Lewis, a SaaS growth advisor, content strategist, and Founder of Authority Plug. They discuss Lashay's journey in B2B marketing and content creation, as well as various topics related to content marketing, strategy, and the importance of mental health. Lashay shares her experiences with imposter syndrome and overcoming negativity, and offers insights on the current economic climate's impact on content marketing. They also touch on the rise of fractional executives, the role of AI in content creation, and the importance of storytelling and ROI in content marketing. Lashay and Jane discuss:Lashay's Transition from E-commerce to B2B SaaSthe importance of bottom-of-funnel (BOFU) content for quick wins and revenue attributioncreating visual frameworks to help content marketers learn by doingembracing your weaknesses - you read that right!overcoming imposter syndrome to build your personal brandSpecificity and strong content in the current economic climatetracking metrics in content marketing with Looker Studio, GAUsing case studies to drive conversionsLashay's career hurdles and overcoming setbacksHustle Culture and Mental HealthKey Links:Guest: Lashay Lewis - https://www.linkedin.com/in/lashaylewis/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Authority Plug - https://authorityplug.com/Lashay's Content Marketing Dashboard - https://authorityplug.com/#contentdashboard

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights on the subject and offers actionable tips for executing successful B2B influencer marketing campaigns.

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Josh Leatherman of Service Express, Grant Johnson of Billtrust, Chris Pieper of ADP Enterprise, Jen Jones of commercetools, Khalid El Khatib of Stack Overflow, and Dave Bornmann of Association Analytics To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you're a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Peace Itimi, Director of Marketing at Smile Identity.When it comes to getting PR for your business, it's already a potentially difficult process, even at the best of times.How do you succeed at getting press for your business when there are so many marketing channels to choose from and every dollar matters?Today, Peace discusses the relevance of the press with effective B2B content marketing strategies and how to find the most effective verticals.Highlights include:- The biggest challenges from a performance marketing perspective.- The best scenarios where using the press is a good tactic in a B2B marketing strategy.- Which platforms provide the biggest impact on a PR strategy?- How to properly use a PR budget without burning through cash.- Companies using paid media to boost specific podcast episodes.Resources mentioned:Peace Itimi -https://www.linkedin.com/in/peaceitimi/?originalSubdomain=ukSmile Identity | LinkedIn -https://www.linkedin.com/company/smileidentity/Smile Identity | Website -https://smileidentity.com/Dots Oyebolu -https://www.linkedin.com/in/oyebilan/Dots Loves Marketing | Website -https://www.dotslovesmarketing.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Andrew Eagar, Directive Consulting's Director of SEO, talks about agency SEO. A lot of enterprise brands struggle with creating content that is both specific and relevant to their brand at scale. The challenge for brands that lean towards the technical side is finding capable writers who understand the brand enough to represent its ideas effectively in writing. Today, Andrew discusses how to hire a B2B content marketing agency. Show NotesConnect With: Andrew Eagar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In our latest episode, we are thrilled to welcome Edward Purmalis, a freelance B2B content strategist who supports B2B brands, coaches and consultants to redefine their content strategy to reach, intrigue, educate and convert their buyers.Edward's career had humble beginnings working at a call centre selling air travel, where he moved up the sales ladder and brought in over $400,000 in revenue in his last year. But when the pandemic hit, he moved away from the industry and started selling B2B SaaS for a California-based VoIP company.He has always been a huge online content consumer and started listening to podcasts when he was 9 years old. As luck would have it, the Founder of the VoIP company he was employed for launched a new company - Salescast, where Edward had the chance to work with B2B content creators helping them build podcast strategies and generate revenue through content. Within a year, Edward became the Director of Revenue Operations and worked with over 100 B2B Podcast Hosts supporting them in launching, managing and growing their podcasts. And his newest passion is building social media strategies that help content creators make the most out of their content and conquer social media.Conquer Local is presented by Vendasta. We have proudly served 5.5+ million local businesses through 60,000+ channel partners. Learn more about Vendasta and we can help your organization or learn more about Vendasta's Affiliate Program and how our listeners (like yourself) are making up to $10,000 off referrals.Are you an entrepreneur, salesperson, or marketer? Keep the learning going in the Conquer Local Academy.

In this episode of The B2B Content Show, Jeremy Shere interviews Samantha Lerner, Director of Marketing at Obsess, a platform that enables brands to create immersive and engaging virtual stores. Samantha explains how Obsess helps B2B marketers create content experiences and build brand engagement in the metaverse. Plus, she talks about why the metaverse has gotten a bad reputation, the interactivity and visuals you can add to content in a virtual store, and how B2B marketers can use virtual experiences to extend the reach of their events. Highlights:  What a virtual store looks like and the benefits of having one The metaverse as a tool for B2B content marketers Enhancing content marketing by placing it in an immersive, interactive environment Learn more about ObsessConnect with Samantha on LinkedInThe B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

Chris was asked to be on the B2B Content Strategist Podcast hosted by Amy Woods to detail his journey through building a personal content strategy from the ground up! They discuss the content process from concept through distribution, and Chris gives advice on keeping content data driven and actionable. They also cover live events, short form content, reasons your content could break down and how to avoid that misalignment, the impact of AI on content creation, and what you need to focus on to get started and make an impact. If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event. Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.