Tell, Don't Sell

As marketing shifts more and more from “selling” to “storytelling”, the concept of a business 'mini documentary' is money. Documentary filmmaker and producer Yvonne Drebert talks about why a mini doc works as an effective marketing piece for any sized business, and secrets to shooting a high quality doc on a low budget.

Talking micro-budget filming with members of the team (including Mike) behind “Life Alarm” - just awarded “Best in Series” at the First Take Shorts Series. How filmmakers can maximize team strengths, location use & resources. Ft. Joel Schneider (Writer & Producer), Elana Post (Co-director), & Rob Mickles (DOP & Editor).

Fotaflo is helping grow businesses all over the world by providing customers with FREE photos of their experiences to share online, thus adding some serious rocket sauce to a business' referral marketing. Founder Ryan O'Grady joins Adam & Mike outline his system, and how it helped one business grow by 40% in just 3 months! 

Every business needs a strong, consistent visual identity: the right logo, colours, fonts and graphic elements to create a look and feel your customers will recognize and identify with. Graphic designer Katie Sinkowski talks about how to achieve a high-end brand design, and how a little "therapy" during the process can help a business even discover new things about itself! 

If you’re using social media to market your business, keep it real. In this episode, Sherri Barna of Purple Bean Media is our guest to talk about the biggest key to social media video marketing: authenticity. We’ll break down how businesses can be more authentic in their social media content, why small businesses currently have the upper hand against the giants, and what NOT to post on your socials.

For many downtown business associations, they're faced with a challenge of getting their community re-engaged with what was once its bustling epicentre. It's one that Peterborough, Ontario is finding ways to win thanks to a strong social media game. In this episode, we talk with Joel Wiebe of the Peterborough Downtown Business Improvement Area to break down how PTBO is getting mega engagement through social media video.  

I never know what to post. I don't post as much as I should. We don't have anyone dedicated to social media. I don't have time to post anything. We have Facebook, but not Instagram. I'm way too camera shy to go live... the same things EVERYONE says about social media. Here we have 5 super EASY ideas to uptick your social game in the New Year.  Watch our IG live referenced in the episode @bootsotmoon

Social media is insane. So, what does it take to actually get noticed online? Adam & Mike break down the keys to a SUCCESSFUL social media marketing video: length, composition, platform, scripting etc., why some videos DON'T work, and the booming stats from businesses already using a well-crafted marketing video strategy! And a story about a portable washroom. 

Diagnosed with a rare cancer at 2 years old, Aaron Gautreau was told he wouldn't make it to 3. Now in his 30's, he's a successful broadcaster and now a motivational speaker. His launch video earned instant conversions and got massive organic social media reach, and he's here today to talk about why it worked so well. Mike's daughter, Kaylee, is also here...cause it's Take Your Kid to Work Day! 

When social media gets political, it can get…nasty. But, a recent campaign of positivity, open conversation and accessibility just parlayed Amy Martin to a landslide victory in her first municipal election in the small town of Port Dover, ON. In this episode, Amy breaks down her winning social media strategy, and shows why positive politics is the platform all candidates should be running on!

Coming up with a business name & slogan is painstaking...and wicked fun! In this episode we take you through our own business-naming brainstormic volleyball game - incorporating our heritage, fashion sense & outer space. Motley a combo as those may seem, they tell a story. And storytelling, not selling, is where social media marketing is at.

A film producer and a radio broadcaster walk into a bar. Er…many of them. Mike & Adam - two longtime friends and professionals from different points of the media spectrum - have now joined talents to help small businesses up their social media game with mega creative marketing videos. Now, we have a podcast!