Podcasts about visual identity

Send us a textWe are back! In this episode of Proof It's Possible, we dive into the power of visual branding and why your brand's look isn't just about aesthetics—it's about influence. From the colors you choose to the message you share, every visual element matters when it comes to connecting with your audience. Tune in to hear:Why visual branding is crucial for attracting and retaining customers.How color branding creates instant brand recognition (with real-world examples!).The role of authenticity in aligning your online presence with real-life values.How personal values can unify multiple business ventures under one vision.Why consistency is essential for startups—and how branding should evolve over time.What part of your brand is ready for a refresh? Share your thoughts with us—we'd love to hear!  DM us on Instagram @dayle_sheehan_designs & @jamiedfrancis! See you next time!This episode is sponsored by our Ultimate Girls Trip! Be sure to go to www.proofitspossible.com for more infoFor More Information:• Proof It's Possible Website• The Ultimate Girls Trip Instagram Dayle: • Instagram • Facebook • LinkedIn • Website• Interior Design Jamie:• Instagram • Facebook • LinkedIn• Website

Show Notes: Sarah Dobson, founder and creative director at Design of Brand, discusses their niche in helping founders of companies establish their brand identity. They offer a process that includes brand strategy, naming, and creating a visual identity system for launch or relaunch. She explains what a brand identity entails and provides examples of successful case studies.  Discovering and Designing a Brand Identity Sarah explains what the core of a brand identity is, how it is more than just a palette or a logo, and how she helps founders articulate that identity from developing the symbolic mark, word mark, and often, the name of the company through to the visual design elements of fonts and colours etc. She discusses her practice of collecting examples for design inspiration. She shares that he takes photos of various elements, such as typography, street signs, shapes, and color palettes, and banks them to find the right place in someone's identity. She also mentions that she started using Pinterest early on and quickly gained 800,000 followers. Sarah believes that understanding trends is crucial for creating unique designs and not looking like another brand. She uses Pinterest to research interiors and symbols for clients where she populates secret boards with images and ideas. She researches broadly online to find inspiration from a variety of sources and uses it to create visually appealing designs. Sarah mentions that she is considering launching a course to help people name their companies. She believes that sharing her capabilities with others would be meaningful to help more people develop their brand identity. A Case Study on Naming a Brand  Sarah shares a case study of working with a founder who didn't have a name for their company. She shares the story of Othership, a social sauna and cold plunge business in New York. The founder had stopped drinking and was looking for alternative alternatives to bars. Sarah explains that she had two clients who were also interested in Sonic culture and the Soho House of Wellness. The clients joined forces to establish their company and Sarah explains how she worked closely with them to develop a deep understanding of who they were and of the company they were developing. Sarah observed the founders as they were prototyping and building out the space. They developed breath work, audio and physical space to help them synthesize their vision for a more social, healthy way of having fun. Sarah explains how she encouraged them to change their name from Inward to Othership  because it reflected the founder's focus on connections and creating a healthy space with and for others rather than internal issues. She also explains how playing with suffixes and compound words is a part of the naming process. Case Study on Creating a Visual Identity Sarah discusses the process of creating a visual identity for the brand Othership, including the logo mark, buttons, and photography. She talks about where she found inspiration for the symbol mark, which included drawing inspiration from the spinning top toy and The Sims. The logo has had an incredible effect on people's lives, with at least five people now having tattoos of it. The color scheme was inspired by Disney's Fantasia, and the founders' energy was a key factor in the design, and the color palette was atypical and flexible, not just two colors. Sarah explains that this approach was similar to a design she developed for a super food snack cafe's color palette. In terms of process and iterations, Sarah mentions that, sometimes, two to three different concepts are explored, with one being the most likely one based on the client's preferences and the other exploring more strategic ideas. The process is seen as due diligence, with the goal of finding the one that resonates with the client. Case Study on the Brand Identity of a Cannabis Retailer and an Organic Food Snack Sarah discusses his experiences in creating a cannabis retailer in Canada, which was a unique and exciting venture. She created a brand called Superette, which aimed to make people feel comfortable buying cannabis legally. The brand was inspired by Peter Pan in Brooklyn, an old Polish bakery because the store felt like a community, with lineups and regulars for breakfast. Another case example is a nut milk bar cafe and a nut milk. The cafe was developed by a friend after completing a nutrition education course and wanted to provide a healthier cafe alternative to muffins and unhealthy drinks. The founder went on to develop and sell the nut milk, which  t is made from scratch and is nutritionally dense, making it a potential competitor to Starbucks. The brand was rebranded and reworked, with the word mark and visual identity system updated. The goal was to strengthen and optimize the brand for future success. A Design Perspective on Fonts Sarah talks about her knowledge with fonts. She shares a quote, “words have meaning but  typography has a feeling and can be spectacular.” She talks about the evolution of typography from handwriting, scripting, manuscripts, and the printing press to the computer. A study by the New York Times found that serifs such as Baskerville or Garamond were found to be the most believable font. Sarah suggests starting to educate oneself by examining their intuition and feeling the right fit. She mentions that Comic Sans, an early digital font, has been found to be beneficial for dyslexia due to its letter forms. Sarah talks about her methods of classification when choosing a brand font and gives a few examples of how a font feels. She suggests that anyone interested in learning more about fonts should start by exploring different font styles and their impact on the human subconscious. Timestamps: 01:44 Explaining Brand Identity  07:31: Case Study: Other Ship 17:30: Visual Identity and Branding Elements  22:17: Typography and Design Philosophy  22:34: Case Study: Superette  25:37: Case Study: Nut Bar  Links: Website Portfolio Design of Brand Instagram Othership Othership Inspiration "Logo Dump" Superette Nutbar Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Design isn't just how your brand looks. It's how it speaks.Before anyone reads a word, your visuals are already doing the talking. Your colors, fonts, logo, and brand experience are all setting the tone, creating expectations, and shaping perception...in literal milliseconds.So if you've been treating your visual identity like an afterthought? Let this be your wake-up call. Because what people see is telling them more about your brand than what you say ever will.

LISTEN TO THIS EPISODE IF YOU'VE EVER WONDERED WHY SOME BRANDS WIN & OTHERS FADEIn today's episode, we're digging into the real reason some brands blow up... while others fall flat. It's not just about having a pretty logo — it's about messaging, emotional connection, and brand clarity.We'll chat about:Why your brand needs to make people feel somethingHow to get ultra clear on your ideal customer's true desiresWhy messaging and visuals need to work together (not just look pretty)Brand examples that are killing it right now — Graza, Hot Girl Pickles, and Odd MuseWhat you can learn from Halo Top's successIf you want your product-based business to stand out and actually connect, this is your roadmap.Topics We Discuss: Brand Messaging, Customer Connection, Visual Identity, Emotional Marketing, Brand Success Examples

Were you wowed by the stunning graphics for Invictus Games 2025? Two experts discuss the creative partnership behind that memorable Indigenous visual identity. Learn more at https://carterhales.com/work/invictus-games-2025 Carter Hales Design Lab City: Vancouver Address: https://carterhales.com Website: https://carterhales.com

Ever wondered how Texas Athletics creates its iconic look and feel? In this episode of 3rd & Longhorn, we sit down with Caten Hyde, Texas' Senior Associate Athletics Director, Creative Development and Video Production, to break down the strategy behind the photography, video, and digital marketing campaigns that shape the Longhorn Athletics' brand.From game-day visuals to viral social media moments, Caten gives an exclusive look at how the Texas creative team tells the story of one of college sports' most powerful programs. Whether you're a fan, a content creator, or just curious about the behind-the-scenes magic, this episode is a must-watch!Welcome to 3rd & Longhorn, your ultimate destination for all things Texas Longhorn Football! Join us weekly for an in-depth show featuring analysis and commentary from Lifetime Longhorn Football players Derrick Johnson, Alex Okafor, Fozzy Whittaker, Rod Babers, Jeremy Hills, and Clark Field Collective/Texas One Fund co-founder Nick Shuley.3rd & Longhorn takes you deep inside the world of Texas Football, offering a unique perspective from some of the best to ever put on the pads at the 40 Acres. Whether you're a die-hard Longhorn fan or new to the scene, our show provides unparalleled insight, behind-the-scenes stories, and expert breakdowns of games, players, and strategies.Meet Our Team:Derrick Johnson: NFL All-Pro and Texas Longhorn legend, providing unparalleled defensive insights. Alex Okafor: Former NFL defensive end, breaking down the line of scrimmage battles. Jeremy Hills: Renowned trainer and former Longhorn running back, discussing player development. Fozzy Whittaker: NFL veteran and special teams ace, offering game day analysis.Rod Babers: Longhorn cornerback great and media personality, sharing insider knowledge.Nick Shuley: Co-founder of Clark Field Collective/Texas One Fund, discussing the business side of college sports.What to Expect:• Game Highlights & Recaps: Relive the best moments from every game with comprehensive highlights and in-depth recaps.• Expert Analysis: Get detailed breakdowns of team performance, player statistics, and game strategies from our seasoned analysts.• Behind-the-Scenes Access: Enjoy exclusive stories and insights from former players who know the program inside and out.• Player Spotlights: Learn about the standout athletes making waves on the field and their journeys to success.• Recruiting News: Stay updated on the latest recruiting developments and future Longhorn stars.• Fan Interactions: Engage with our hosts and fellow fans through live Q&A sessions and social media.Subscribe to 3rd & Longhorn and never miss an episode. Hit the notification bell to get alerts for our latest uploads. Join us in celebrating the legacy and future of Texas Longhorn Football!Connect with Us:Follow us on Instagram:Derrick Johnson - https://www.instagram.com/superdj56Alex Okafor - https://www.instagram.com/alexokaforJeremy Hills - https://www.instagram.com/jhills5Fozzy Whittaker - https://www.instagram.com/fozzywhittRod Babers - https://www.instagram.com/rodbabersNick Shuley - https://www.instagram.com/nickshuleyFor the most comprehensive coverage Derrick Johnson: https://www.instagram.com/superdj56Alex Okafor: https://www.instagram.com/alexokaforJeremy Hills: https://www.instagram.com/jhills5Fozzy Whittaker: https://www.instagram.com/fozzywhittRod Babers: https://www.instagram.com/rodbabersNick Shuley: https://www.instagram.com/nickshuley

More from Edmond Huot: Website: https://www.forward-studio.co Linkedin: https://www.linkedin.com/in/edmondhuot Instagram: https://www.instagram.com/designforwardstudio/ More from us: Website: www.adppodcast.com Instagram: http://instagram.com/adppod_ Apple Podcast: https://podcasts.apple.com/us/podcast/architecture-design-photography/id1447381737 Spotify: https://open.spotify.com/show/5qTtT0lpXkVGyksEkN57VS

Discover in the episode, 'Finding Success In The Music Industry Through Engaging Your True Fans' the secrets of success in niche music genres with Benjamin Groff on the MUBUTV Music Business Insider Podcast.

This episode features Perniclas Bedow, the founder and creative director behind Bedow, a Stockholm-based design and branding studio. We cover topics such as Bedow's approach to crafting visual identities, their studio culture and growth, work routines and organization of the studio, career advice for young creatives, lessons that Perniclas got from the “Grafisk Design,” a podcast which he hosted, and much more.Perniclas Bedow is the founder and creative director behind Bedow, a Stockholm-based design and branding studio. Founded in 2005 and currently run by Perniclas and his partner Anders Bollman, Bedow transcends the stereotypical Scandinavian style, blending handcrafted elements with innovative design techniques. The British magazine “It's Nice That” dubbed their work as “simple, thoughtful, practical design that's easy to engage with and comfortable to have around.”Renowned for its progressive approach, Bedow's portfolio boasts an impressive array of Swedish and international clients, including Aller Media, Coop, Neko Health, Unesco and Unicef. Their work has been featured in esteemed publications such as Fantastic Man, Monocle, and The Washington Post. And, over the years, they've also won many prestigious design awards from the Art Directors Club, Cannes Lions, D&AD, One Show, Type Directors Club and more.In addition to their design work, Bedow has also made a mark in the world of podcasting, with Perniclas hosting the acclaimed series Grafisk Design. During its run, Grafisk Design featured interviews with fifteen prominent designers in the Swedish graphic design community, further solidifying Bedow's reputation as a leader in the field.Full transcript and more at https://creative.voyage/

#54: In this episode of the WorkPlay podcast, we're chatting with Belinda Rosenblum! Belinda is a CPA and the founder of Own Your Money. With 16 years of experience, she helps women entrepreneurs achieve financial success and work-life balance. In this episode, she discusses the importance of profitability over revenue, shares strategies for creating a financial plan aligned with personal income goals, and highlights the significance of elevating brand visuals to increase pricing and business growth.Key Takeaways from the Episode: Alignment of Value and Presentation: Listeners will learn how aligning service value with high-quality visuals elevates perception and enhances appeal to potential clients.Impact of Visual Identity on Pricing: Belinda highlights how an upgraded visual identity boosts entrepreneurs' confidence in raising prices by reflecting the quality and outcomes of their services.Creating Trust Through Professionalism:Belinda discusses how professional visuals build trust, helping prospects feel more secure in their purchasing decisions.DM US @workplaybranding on Instagram the word: 'PODCAST' to get visuals that actually generate leads using the WorkPlay Method. This episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. If you want to uplevel your visual marketing, we are giving listeners of the WorkPlay Podcast, an exclusive video $1,500 bonus offer on their first WorkPlay Shoot for FREE when you DM @workplaybranding the word: PODCAST https://ownyourmoney.isrefer.com/go/calculator/WorkPlayhttps://ownyourmoney.isrefer.com/go/cfceo/WorkPlay

Crafting a cohesive visual identity is just like building the perfect veggie platter—each element should complement the others to create something vibrant, balanced, and uniquely you. In this episode, Peachi shares how to mix colors, fonts, and design elements to create a visual identity that stands out. Plus, don't forget the foundational ingredients: your brand's purpose, vision, values, and voice. Let's slice into the essentials and serve up a look your audience won't forget! Ready to whip up something amazing for your brand? Follow us for more inspiration:IG & Facebook: @cookingupbrands, @talklikeabrand, @colormybrands.Sign up for insider tips and updates: bit.ly/colormail.Explore our brand-building ecosystem: Colormebrand.com.Keep stirring the pot, creating your flavor, and serving success!

To view this podcast on YouTube, please go to: https://www.youtube.com/watch?v=-dellPfB9W0&tCreating a Great Dental Logo and Visual Identity for Your PracticeImportance of Visual BrandingStarting or rebranding a dental practice requires a strong visual identity.Consists of logo, color palette, fonts, and overall imagery used in marketing.LogoRepresents the practice visually and appears on various platforms.Should quickly convey what the practice does.Personal preference plays a role, but clarity is crucial.Avoid overly complex designs that may not immediately communicate the practice's focus.Color PaletteChoose colors that you like and are neutral.Avoid colors that may evoke negative associations (e.g., bright red resembling blood).FontsBalance between modern and traditional aesthetics.Ensure readability and legibility for a better user experience.Consistency in font usage across platforms is ideal.ImageryReflect the demographics of the practice's area in photos.Use representative images, avoiding clichés like metal utensils in mouths.Focus on showcasing happy, healthy smiles as the end result of dental care.ConsistencyMaintain consistency in branding across all platforms.Consistent branding enhances memorability and association with the practice.ConclusionConsistent branding is key for a memorable visual identity.Seek professional help if needed for creating a strong visual brand for your dental practice.Client SpotlightPowder Springs Dentistry for KidsWebsite: https://powderspringsdentistryforkids.comGBP: https://g.co/kgs/m37DpWTFor 12+ years, Flow New Patient Marketing has had a simple mission… to bring you as many quality new patients as possible. We believe in ensuring that when a potential patient needs a provider, you are the one they find, choose, and set an appointment with. We Get You More *Profitable* New Patients! No long-term contracts. Our clients average an 8X return on investment. Personalized, non-corporate approach. 5-star reviewed. Find us: Website: https://newpatientsflow.com Google: https://g.co/kgs/zqWTc5a Facebook: https://www.facebook.com/newpatientsflow Instagram: https://www.instagram.com/newpatientsflow/ Linkedin: https://www.linkedin.com/company/newpatientsflow

I published the Desired Brand Effect 3 years ago this week, and thanks to you it not only became a bestseller - but helped many jewelry brands finally find their brand voice and raise themselves above the competition.   (Haven't read it yet? Buy it here) One common request I get is for a workbook that goes along with the book and makes it easier to implement all the life-changing advice. So today I'm happy to announce the Desired Sharing Proposition Brand Guidelines. Today's podcast episode is all about what you need to know to create your Desired Brand Effect, fill out your Brand Guidelines, and start making those sales! In this episode, you'll learn: [01:04] 3-Year Bestselling Book Anniversary + Desired Brand Effect Guide [03:00] Why I wrote the Desired Brand Effect [04:08] Stand out and create raving fans with your Desired Sharing Proposition - Your USP on

If you think your job ends after you design the logo, you're missing out on a huge opportunity. In this episode of The Profitable Graphic Designer Podcast, I'm sharing why brand guidelines are essential for brand designers who want to elevate their craft, charge higher rates, and secure more client referrals. I'll show you how these comprehensive brand books not only improve your design process but also set you apart as a designer who thinks strategically and long-term. Whether you're new to brand design or have been doing this for years, this episode is all about becoming a designer who delivers real value and builds stronger client relationships. You will learn: Why creating brand guidelines boosts your professionalism and helps you charge higher rates Key elements every brand designer should include in a brand book How guidelines ensure consistency and longevity for your client's brand Tips for positioning brand guidelines as an essential service, not just an add-on Ways that working on guidelines can make you a better designer overall Settle in, grab a pen, and get ready to take your design skills - and your business - to the next level. Free Brand Guidelines Template: https://aventiveacademy.com/brand-guidelines/

Want to Know Why Your Branding Isn't Leading to Sales? Here's What You're Missing... If you've ever invested in gorgeous brand photos, a sleek website, or pretty templates but STILL aren't seeing the sales you want, this episode is going to be a game-changer. I'm diving deep into the real connection between design and revenue - and why looking "pretty" isn't enough. I've seen plenty of business owners come to Highflier Powerhouse after investing in their brand's visual identity without seeing a true ROI. As someone who's helped countless entrepreneurs transform their brands (and watched their revenue skyrocket as a result), I'm breaking down the key difference between visual brands that drive sales versus simply cost the business owner money.  Here's the thing: your visual identity can be super creative and STILL have trouble converting. So what's the secret sauce? You'll have to tune in to find out.  In this episode, I'm sharing: Why your gorgeous photos and templates might actually be working against you The crucial difference between "new and creative" versus "new and converting" How your visuals are either eliminating objections or creating them (hint: there's no in-between) Real examples of how proper branding directly leads to increased sales The truth about why some people claim "aesthetics don't matter" (and why they're wrong) Whether you're considering a rebrand, struggling with your current brand, or just trying to understand why your beautiful visuals aren't converting, this episode will give you the missing piece of the puzzle. Get ready for some tough love and actionable insights that will transform how you think about your brand's visual strategy. Connect with me:  Website Join our email list! Instagram Pinterest Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

Send us a textNo more headaches with trying to manage your global workforce, compliantly hire and pay employees with Deel.comEver wondered how to launch a brand that sticks—fast? Carly Jefferson, founder of Uncomplicated Brands, reveals her strategy for helping tech startups build strong, cohesive brands in just days. In this conversation Carly walks us through her unique branding process, including quick-turnaround design and 90-minute brand blueprint sessions. Plus, she shares her go-to tools for branding and design. Join us for a deep dive into the essentials of building a compelling brand at lightning speed. Subscribe and leave a rating to stay updated with the latest startup founders in Europe.Reach your ideal target audience with B2BPodPros: https://www.b2bpodpros.comConnect with Eric on LinkedIn: https://www.linkedin.com/in/ericmelchor/Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee. Check out our four most downloaded episodes: From Uber and BCG to building a telehealth for pets startup with Michael Fisher From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu Revolutionizing Parent-Teacher Communication with Kinder...

Do you desire to create a standout brand that authentically represents who you are? Or perhaps you struggling to keep your brand message consistent across all platforms?In this episode, we dive deep into the powerful connection between mindset and brand identity with Adrian Treacy, a Success Mindset Coach and PG Consultant. Adrian shares his insights on how mastering your mindset can help you build a consistent and compelling brand that stands out in today's crowded market.In this episode, you'll discover:The Role of Mindset in Branding: Learn how the ‘Thinking Into Results' program influences individuals and businesses to shape their brand identity with a success-oriented mindset.Overcoming Limiting Beliefs: Discover the most common mental barriers that prevent entrepreneurs from achieving brand success and actionable steps to overcome them.The Power of Consistency: We converse about why consistency is essential in brand messaging and provide practical tips for maintaining it across various communication channels.Goal-Setting for Brands: Explore how setting big, audacious goals can propel your brand strategy and differentiate you in the market.Authenticity in Branding: Understand how to align your personal authenticity with your brand message to build trust and credibility with your audience.Visual Identity and Brand Storytelling: We discuss the importance of visual elements like colors and how to use storytelling to create a memorable brand.Tune in to discover how you can reshape your mindset to achieve brand brilliance and stay ahead in a competitive market. This episode will help you align your brand with your personal values, set bigger goals, and maintain the consistency that sets successful brands apart. Time markers:[02:15] Adrian's Journey and Why Mindset Matters[06:45] The Role of Mindset in Branding[11:30] Overcoming Limiting Beliefs[15:20] The Power of Consistency in Brand Messaging[20:05] Goal-Setting and Its Impact on Branding[24:40] Authenticity in Branding[28:15] Visual Identity: The Significance of Colors[31:30] Brand Storytelling and Connection[35:20] Future of Branding and Key TakeawaysGet in touch with Adrian Treacy:web: www.quantum-leapconsulting.comSocial: https://linktr.ee/coach_adrianGet in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands

Social impact orgs aren't known for being great at branding and marketing.But it's NOT just about limited resources — there's a deeper story here.There's some big obstacles in the way, like:→ The "overhead myth" that just won't die (KILL IT WITH FIRE)→ A false dichotomy between choosing to invest in fundraising OR marketing (you need both)→ The "scrappiness fallacy" worn as a badge of honor (you don't look more “authentic” because your brand sucks, sorry!)→ Challenges connecting the ROI to the mission (not always easy!)→ A cultural zeitgeist that views marketing as "dirty" (bad marketing ruining it for all of us)But the culture around this is changing, and it's happening fast. More organizations are recognizing the power of strategic brand building and storytelling. And the ones that are investing accordingly are outpacing their peers massively. In this week's episode Jonathan and Eric dive into all of this, and:• Why marketing should be considered a program cost, not overhead• How fundraising and marketing can (and should) work synergistically• The importance of internal champions for brand/marketing efforts• Why "staying hidden" rarely serves your missionFor leaders in the space: If you're struggling to get buy-in or funding for this work, you might be pitching it wrong. We discuss how to make a bulletproof case that connects to your impact and financial sustainability.The social impact sector needs to embrace brand and marketing as important tools that help us reach more people, tell better stories, and ultimately, create more impact.Episode Highlights[02:07] Prioritizing Marketing[03:32] The Internal Champion[04:33] Breaking the Overhead Myth[06:40] Marketing's ROI is Misunderstood[07:33] Branding Beyond the Visual Identity[09:09] The Synergy of Marketing and Fundraising[11:06] Examples of Successful Brand Building[13:31] Overcoming Your Resistance to Marketing[15:41] The Role of Digital Tools in Brand Building[17:11] Final ThoughtsQuotes“The overhead myth that is apparently never going to fully die in the space [and it] is partially responsible for this.” - Eric Ressler [05:37]“The minute we sit down [with a donor], we're having a different kind of conversation... How can we accelerate this?” - Jonathan Hicken [12:31]Resources:Dan Pallotta's websiteBeyond Aesthetics: The ROI of Brand BuildingRethinking Your Unhealthy Relationship with Social Impact MarketingIs Your Social Impact Marketing Strategy Built on a Strong Foundation or a House of Cards?*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.comListeners, now you can text us your comments or questions by clicking this link.

Are you the main character in the story of your life? Welcome to episode 55 of Signature Style Systems. In this episode, I lay out the process used by costume designers to dress characters for visual story-telling and how you can use it to plan your own wardrobe.  I'm Rebecca Mielke. As your Visual Identity Guide, I take you on a journey of self-discovery, so you can align your inner and outer self, show up confidently, and contribute your gifts to the world. And today I tell an embarrassing story on myself.  Download the Guide to Seasonal Energy & Personality Colors. Let's connect! Take the style personality quiz: What's Your Style Personality? Take the quiz here! Are you a DIYer? Grab the workbook: The Wardrobe Pyramid and discover what clothes you really need for your lifestyle. Want to learn more about how to discover your Style DNA? Visit my website. To suggest a podcast topic, send email to hello@signaturestylesystems.com.      

Branding is about far more than just slick, eye-catching aesthetics.What truly transforms an organization is a brand built on vision and strategy. Without a clear strategy, positioning, and messaging, the aesthetic elements like logos, fonts, and colors won't do anything to create lasting impact.Branding goes beyond visuals. It's about aligning every aspect of the organization with its purpose, values, and audience.A successful rebrand requires more than just a great logo—it demands a strategic mix of:→ Brand Strategy→ Positioning and differentiation→ Messaging→ And, of course, the aesthetic elements like fonts, colors, photography, and logosIn this episode, we break down the difference between approaching branding as a purely aesthetic exercise versus a deeply strategic process, and how a well-thought-out rebrand can help your social impact organization create meaningful change.Episode Highlights[00:00] Introduction to the Branding Spectrum [01:01] Cosmetic vs. Strategic Branding[04:40] Color and Visual Identity [09:27] Tone, Voice, and Messaging [12:21] Target Audience and Niche [16:11] Mission, Vision, and Values Quotes“A really good brand should hit a lot of different points on the spectrum from cosmetic to strategic.” - Eric Ressler [00:30]“Logos are absolutely important, but all of the other things that make a brand are significantly more important than the logo.” - Eric Ressler [01:41]“The logo can be very powerful as a symbol or a fingerprint for your brand, but it is not your full brand.” - Eric Ressler [02:37]“Sometimes we can hide behind the work we put into the logo a little bit. It carries no weight or purpose if you're not backing it up with real world action.” - Jonathan Hicken [03:48]“Potentially getting your audience right is one of the most difficult steps in this process.” - Jonathan Hicken [13:14]“Target audience is one of the very first things we do. It's very preliminary in our work.” - Eric Ressler [13:20]“The number one thing I wish I would have been ready to do going into rebranding efforts was be prepared to adjust the mission and vision and values.” - Jonathan Hicken [18:23]Resources:In Depth: Social Impact Branding Navigating a Rebrand: Nine Common Mistakes to AvoidWant to Scale Your Social Impact? Your Brand is the FuelBeyond Aesthetics: The ROI of Brand Building*** If you liked this episode, it really helps a new podcast if you can help spread the word. Share with your friends or co-workers, post it to social media, “follow” or “subscribe” in your podcast app, or write a review on iTunes. We could not do this without you!We love hearing feedback from our community, so please email us with your questions or comments — including topics you'd like us to cover in future episodes — at podcast@designbycosmic.comListeners, now you can text us your comments or questions by clicking this link.

For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work.So, are you ready to make your brand unforgettable and live rent-free in your ideal customer's head?Look no further, cause in today's podcast episode I'm sharing 20 game-changing tips for artists and makers to boost your brand awareness and get your ideal client thinking of you first.From revamping your bios, leveraging Pinterest, and the difference between brand awareness and brand visibility (and everything in between!), I've got you covered with 20 actionable steps to get your brand not only noticed but REMEMBERED.It's time to live rent-free in your ideal customer's head, my friend.–––––––––––––––––––––––Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I'll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!You can fill out the super quick form here ➡️bit.ly/passionpodfeedback–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations.Eliza is a multi-disciplinary creative who specialises in illustration, animation and design, bringing a bit of colour into people's lives.Her work takes on many different forms combining both digital and traditional mediums to create a colourful little world to escape to and explore.In this episode, Eliza shares her journey as an illustrator and talks about her experience going viral on Instagram, ending her up on the wrong side of the platform and having her account removed (don't worry - she got it back!).She shares her thoughts on creating a community, not a following, and why she believes that connection is at the core of all of her greatest successes.Eliza also shares her experience of doing an art residency in Japan, her collaboration with Spotify, and some awesome little nuggets of wisdom for creatives from her own experiences.Listen in for more on Eliza's journey and be sure to check her out on socials below. Connect with Eliza:Website: doolittleillustrations.comInstagram: @doolittleillustrationsTikTok: @lizadoolittlee–––––––––––––––––––––––Do you have a spare 2 minutes to answer a few quick questions to help make this podcast even MORE impactful? In return, I'll send you the entire first module of my signature brand strategy course, Map Your Brand Magic, as a big thank you!You can fill out the super quick form here ➡️bit.ly/passionpodfeedback–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Key Takeaways:Leveraging technology and AI can help businesses scale and be more efficient, but it's important to use these tools as collaborators rather than replacements for human creativity and problem-solving skills.Having clear processes and organization is crucial for success in the design industry and allows for more efficient workflow and client onboarding.Incorporating cultural heritage and personal experiences into branding can create a unique and meaningful identity for a business.Being intentional and strategic in branding and design can attract the right clients and differentiate a business in a competitive market.Constantly staying updated with industry trends and embracing change is essential in the ever-evolving field of graphic design. Brand strategy is essential for business success and involves understanding core values, mission, and target audience before creating visual elements.Staying up-to-date with industry trends can be overwhelming, so Naoma focuses on exploring new technologies and tools in her free time.Rest and play are important for preventing burnout and maintaining creativity.The future of Nuevo Studio involves staying boutique while expanding internationally and embracing remote work.Remember that others are more focused on themselves than on you, and it's better to face fear than to live with regret.Chapters:00:00 Introduction and Background06:13 The Ethos of Nuevo and Incorporating Cultural Heritage14:35 Leveraging Technology and AI in Design22:34 Proud Projects and Creating Meaningful Identities23:57 Balancing Authenticity and Expectations24:06 The Power of Brand Strategy25:46 Staying Ahead of Industry Trends31:54 Preventing Burnout36:08 The Future of Nuevo Studio44:38 Embracing Fear and Avoiding Regret EPISODE CREDITS:Produced and edited by Ashley Coffey. Cover art designed by Ashley Coffey.Headshot by Brandlink MediaIntroduction music composed and produced by Ashley Coffey LINKSFollow Coffey & Code on Instagram, Facebook, Linkedin, and YouTube for the latest emerging tech updates! Subscribe to the Coffey & Code Podcast wherever you get your podcasts to be notified when new episodes go live. © 2024 Coffey & Code Podcast. All rights reserved. The content of this podcast, including but not limited to text, graphics, audio, and images, is the property of Ashley Coffey and may not be reproduced, redistributed, or used in any manner without the express written consent of the owner.

Get ready for a blast from the past. This week we're tuning back into one of our favourite episodes because it's just too good not to share again and something that feels very relevant right now.That's right, in today's episode, we're diving back into the big, beautiful world of brand values.In case you didn't know it already, brand values are the backbone of your business – they guide your decisions, keep you aligned with your vision, and communicate to your audience who you are and what you stand for.But if you're over here like, “Okay Hollie, I get it. I need to have brand values, but like… where do I start and how the heck do I write them?!"... Don't worry, I've got you.In this episode, I'm breaking down EVERYTHING you need to know about writing your brand values. Not only will we talk about why brand values are crucial for your business, but we'll also dive into the strategic steps you need to make to write values that truly represent your brand (and more importantly… you!).Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Today we're talking about DIYing your branding and how to know if you've nailed it, or… failed it.I'm diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business.I want to help you remove the self-doubt and give you some practical steps to connect your brand strategy, brand identity and marketing in a way that feels good to you, attracts your dream clients and reflects who you are as a brand and individual.So whether you're new to DIYing or have been at it a while - if you're ready to learn how to take your branding to the next level *a la DIY style* this is where we do it.–––––––––––––––––––––––Elements of Design – Click here for the 8 design fundamentals mentioned in this episode!Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™ today!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement.Today, Tara shares her extensive knowledge and insights on how to create a brand that resonates with your audience and distinguishes you from the competition. Here's what you can expect from our conversation:Understanding Brand Beyond Logos: Learn why a brand is so much more than just its logo and how it represents the values and beliefs of its audience.Evolving Brand Perceptions: Tara discusses how the internet and user-generated content have transformed traditional branding into a more dynamic and interactive process.Building Human Connections: Discover how to humanise your brand to build one-on-one connections that convert and retain customers.Practical Strategies: Gain actionable strategies to shape or reshape your brand in ways that align with modern consumer expectations and digital trends.This episode is a must-watch for anyone eager to learn how to use branding as a powerful tool to connect with their audience on a deeper level and drive their business forward. Whether you're starting a new venture or looking to revamp your existing brand, Tara's insights will equip you with the knowledge to make informed decisions that help your brand thrive in a competitive landscape.Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

In this episode of Angry Designers Live, we sit down with Nick Longo, a Southern California native and passionate branding expert. As a co-host of the Deeply Graphic Designcast and the producer and host of Office Hours on Adobe Live, Nick is a familiar voice in the design community, offering insights and guidance to designers worldwide.Nick currently leads Longo Designs, a branding studio specializing in strategic, storytelling design for the food and beverage industry.  Nick has honed his craft over years of dedication and creativity working with brand giants like Kellogg's, Kohl's, Burger King, Macy's, Kraft Foods, DreamWorks, and Starbucks..Nick's expertise doesn't stop at his studio. He's a design instructor at his alma mater, California State University, Northridge, where he shares his knowledge and experience with the next generation of designers. On a personal note, Nick has helped me rethink my opinion on design educators. His fresh, innovative approach to teaching design has changed my perspective, highlighting the crucial role educators can play in shaping future designers.Tune in to hear Nick's journey, his approach to storytelling through design, and his relentless pursuit of branding excellence.Angry Designer LIVE brings you event-based interviews with designers, speakers, and guests from top creative events. This series continues with an exclusive session from Creative South 2024 in Columbus, Georgia.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

There's no denying that marketing your creative business can at times be overwhelming and stressful.And as the sole person taking care of your business, you're not only responsible for the health of your business but YOUR health too.In today's episode, we're talking about a topic that I'm very passionate about and quite frankly I think more entrepreneurs need to be talking about, and that's the importance of prioritising your mental health as a creative.I'm breaking down 10 simple yet life-changing tips to help you better prioritise and manage your mental health whilst marketing your creative business.No more feeling overwhelmed by to-do lists, societal pressure or trying to do everything yourself…It's time to learn how to thrive in your creative business without burning out, and taking care of what's really important… YOU.–––––––––––––––––––––––If you or someone you know needs mental health support, please check out these resources:New Zealand: mentalhealth.org.nz/helplinesAustralia: healthdirect.gov.au/australian-mental-health-servicesUnited States: apa.org/topics/crisis-hotlines–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.–––––––––––––––––––––––Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat? Check out The Next Level Creative™  today!

As a creative, you know how exciting it feels to have a new idea, right?It's intoxicating. It's a rush. It's why a lot of us do what we do.But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility?In this episode, Lauren Tilden is going to tell us just that.Lauren is a marketing coach for small business owners who struggle with showing up consistently to market their business and is also the host of the podcast, Making Good, which is on a mission to help small businesses do better marketing so they can make a bigger living impact on the world.This week we are doing the ol' switcheroo and I am stoked to share an episode from Lauren's podcast on my podcast.In this episode, Lauren talks all about how to keep going which is episode 2 of a 3 part series that she did on how to get started, how to keep going, and how to finish -  an area that a lot of us creatives need a little help in.And as I share Lauren's episode on this podcast, Lauren is interviewing me over on her podcast! Once you've binged this episode, head on over to the Making Good podcast to listen to that one! –––––––––––––––––––––––Where you can find and connect with Lauren Tilden:Website: laurentilden.coPodcast: Making GoodInstagram: instagram.com/laurentildenYouTube: youtube.com/@lauren.tildenListen to my episode on the Making Good podcast!No more staring at a blank page. Download Lauren's free workbook with 100 content ideas designed to help you connect with your ideal customer - 100 Content Prompts: makinggoodpodcast.com/100prompts.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here. Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Feeling trapped with your brand? Looking to raise it up? Join us as Jeff sits down with Kathryn Nizzi, Chief Marketing Officer at Elite Real Estate Systems as they dive into the strategic rebranding process. You will gain insights into rebranding practicalities and its profound impact. This is an essential listen for those seeking to enhance their business identity. Learn how Elite Real Estate Systems forged a robust brand ethos and visual identity through a client-centric approach, innovative marketing, and community engagement in line with their evolving goals. Tune in for guidance on stepping up your branding game and propelling your business towards success!   Find out more on the Team Building Podcast and Elite Real Estate Systems here: GrowWithERS.com https://www.eliterealestatesystems.com/growwithers    To Download two free PDFs: Jeff's Business Plan and his Lead Generation Guide, Click Here - #ers #eliterealestate #realestate #realtors #realty #business #smallbusiness #teambuilding #teamculture This podcast is produced by Two Brothers Creative 2024.

Angry Designer LIVE is event based interview sessions performed with designers, speakers, and guests at Creative events. This series is from Creative South 2024 held in Columbus Georgia.In this first, official episode, meet Kristy Campbell, the no-nonsense brand identity specialist and graphic designer shaking up the industry from The Stables in Orewa, New Zealand. With over a decade of experience and a degree in Graphic Design and Animation, Kristy leads a fierce all-female team with an unapologetic drive.Sick and tired of the mundane in-house design gigs—imagine being chained to one set of fonts and a bland three-tone palette—Kristy decided enough was enough. She launched a 100-day design challenge on Instagram to reignite her creative spark, shared her bold creations, and landed her first client. Just like that, her freelance career took off like a rocket.Kristy's #1 mission with Pink Pony Creative? To craft unforgettable and unmistakable branding and visual identities for bold businesses ready to make waves. But she doesn't stop there. Kristy is on a crusade to educate the masses about the power of cohesive and consistent aesthetics, emphasizing the importance of a personal brand. She preaches the gospel of strategic, branded design elements and marketing collateral, and she rocks her own branded Pink across everything she touches, proving the impact of personal branding.Ready to learn from a true industry rebel? Tune in and get ready to be inspired by Kristy's journey and her relentless pursuit of design excellence.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Hello Fortitude Fam! Emily here, and today, I'm shaking things up with a solo episode on personal branding — something I've poured my heart and soul into for over 15 years.  Why personal branding? Well, it's not just a buzzword; it's the new resume, the key to unlocking your dream life. From building a thriving health and wellness empire to gracing stages as a keynote speaker, I've seen firsthand how a strong personal brand can open doors you never knew existed.  If you're ready to take your personal brand to new heights and leave a lasting impression in this digital age, you're in the right place. Tune in as we kick off our mini-series on personal branding, starting with a deep dive into visual branding and design. We'll uncover the perks, the power, and the pivotal role it plays in crafting a consistent and captivating brand identity that speaks volumes and sets you apart from the crowd. So grab your headphones and join me on this exhilarating journey. Your personal brand's adventure starts now! In this episode, you will learn: Why personal branding is the wave of the future The importance of visual branding and design in creating a consistent brand identity Brand recognition and consistency Understanding your target audience - aligning your personal brand with your values Sneak peek on the Brand VIP Day with Emily Why you need to invest in a well-designed visual identity The key to elevating brand equity Links and Resources: Learn more about Brand VIP Day | Email info@itsemily.com with the subject line: Brand VIP Fortitude Mentorship | https://www.fortitudementorship.com/ Connect with Emily On Website | https://meetemilyford.com/ On Instagram | https://www.instagram.com/itsemily On Facebook | https://www.facebook.com/itsemilymethod On YouTube | https://www.youtube.com/c/ITSEMILYFORD Connect with Jake On Website |  http://www.jakehavron.com On Podcast | https://www.jakehavron.com/podcast/ On Instagram | https://www.instagram.com/jakehavron/ On YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng

Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat?This episode is where I tell you exactly how.We're ditching the ol' “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding.We're diving into how branding is the umbrella that ties together ALL aspects of your business from design and marketing to systems and growth.Plus how adopting a new approach to branding (where you realise it's not just about logos and colours) can propel your creative business forward and help you elevate your brand and achieve sustainable and consistent growth.–––––––––––––––––––––––Ready to join the creative branding lab for artists and makers who are ready to grow their audience, attract new customers, and get business-building opportunities on repeat. Check out The Next Level Creative™.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Fridays are all about the 3 F's - Friends, Family and Food. This week, Kayla is joined by her sister, Leah Itsines, who opens up about her post-partum exercise experience and shares her favourite pre-workout treat. If you want to put into practice what you learnt this week, stick around until the end - Kayla's got a weekend challenge for you.Can't get enough of Sweat Daily? Then join us over at Sweat Daily+. Subscribe now to get every episode early access and ad-free – and to hear exclusive extended Tuesday Talk interviews.Want to hear more from Leah Itsines? You can find her on:Instagram - @leahitsinesWant more Kayla? You can find her on:Instagram - @kayla_itsinesTikTok - @kayla_itsinesLooking to smash your fitness goals? Sign up to the Sweat app, or find us on InstagramInstagram - @sweathttps://sweat.com/sweatdailyCredits:Hosted by Kayla ItsinesExecutive Produced for Storyglass by Liz BurnettExecutive Produced for Sweat by Sara BergstromProduced by Grace Valerie-Lynette and Hannah AriottiTuesday Talks Produced by Steph Van Schilt (this line included from week 5)Sound Design, Mix and Edit by Tiffany Dimmack.Production Coordination by Jodie Burden (this line will be included from week 9)Recorded by Folklore Studios & Cutting Edge's The Edge StudiosAdditional Script Editing by Amy Cooper and Erin Fisher.Visual Identity by Dee Riddell Hosted on Acast. See acast.com/privacy for more information.

Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz.Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm.In this episode, you'll learn the easiest way and the BEST way to get started selling your products online.We also dive into why you need to talk about more than just your work on social media, what collaborating can do for your creative business, how teaching others can be the key to growth and so much more.Let's. Freaking. Gooooooo. Where you can connect with Elizabeth Hudy (aka The Peach Fuzz):Instagram: @thepeachfuzz.coWebsite: shop.thepeachfuzz.co–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Let me guess… you've suddenly got the urge to rebrand *ha-hmmm* again?Look, you and I both know that there's nothing better than having a fresh new brand to showcase to the world, but in this episode, we're talking about why you may not actually need a rebrand at all.Today, I'll be breaking down the 3 steps you need to take to audit your existing brand so that you can determine whether a brand refresh OR a total rebrand is on the cards for you.Whether you're aiming to DIY it or hire a professional for help, before you go diving head first into a whole new logo, colour palette and brand identity… Listen to this episode FIRST.Are you ready to grow your audience, attract new customers, and get business-building opportunities on repeat? If so, then you're gonna love The Next Level Creative™!–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

In this week's episode on the podcast, I'm speaking to the incredible Jessica Hische.Jessica is a lettering artist working in branding, film and television, book design, and advertising. She's also a New York Times best-selling children's book author and illustrator and has recently opened two physical stores in Oakland, Jessica Hische and Friends, and Drawling. In this episode, you'll learn how to know when it's a good time to open a physical store, the process behind opening physical stores as an artist and insights into branding a physical store, as well as why it can help to start separating your social media pages for your projects.Jessica also shares insights on how to communicate all of your passions clearly as a creative and how hearing from you should be a joy to your audience and so much more!–––––––––––––––––––––––Connect with Jessica Hische:Website: jessicahische.is/awesomeInstagram: @jessicahischeThreads: @jessicahischePre-order Jessica's new kid's book, My First Book of Fancy Letters.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Are you ready to kickstart your weekend with some branding and business insight? In this episode of "The Brand ED Bullet," I've got you covered with four quick wins tailored for solopreneur consultants, coaches, and fractional advisors. Discover productivity apps or lesser-known features from your favorite software, reflect on pivotal business questions, consider the impact of success, and explore life beyond business. Plus, get your favorite links at your fingertips with our "4 Wins" email. Don't miss out!

In this episode of Brand Your Passion, I'm speaking with the outrageously funny and incredibly talented, Meg Lewis.Meg is a designer, comedian and performer working to make the world a happier place with her design, comedy, performance, education, novelty fonts, and more. With over 200 happy brands served, Meg specialises in transforming serious corporate worlds into delightful, intentional playgrounds.In this episode, you will learn the surprisingly simple strategies for building an authentic brand, how to stand out by combining your unique skills and passions, the trick to attracting big clients like Adobe, Pinterest, Slack, Microsoft and Facebook, why collaborative artist agencies might be right for you and so much more!–––––––––––––––––––––––Connect with Meg Lewis:Website: https://meglewis.comInstagram: @yourbuddymegCreative Play Workshop: https://meglewis.com/creative-playBook me for speaking gigs: https://meglewis.com/speaking–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

This week on Brand Your Passion, I'm chatting with the super-talented, Daisy Braid aka DIY Daisy.Daisy is a content creator, textile artist and author who is a self-taught sewist known for her colourful, creative style that combines handmade clothing with fairly made and second-hand fashion.In today's episode, you'll learn how to know when you're ready to get branding help, the keys to confidence when filming yourself for social media, what strategies you can use to create consistent content, the things that are working right now to grow brands on TikTok and Instagram, how to expand your brand to new interests while staying on brand, and so much more.–––––––––––––––––––––––Connect with Daisy Braid aka DIY DaisyInstagram: @_diydaisyWebsite: www.diydaisy.com–––––––––––––––––––––––Read the accompanying blog post.Share these graphics of the episode.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar here.Any amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.

Johanna White talks with Jason Barnard about leveraging your brand to magnetize your dream clients. Johanna White is an award-winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. She is the founder of Design By Jo Studio and believes that if someone is the best at what they do, they deserve to look like it! Johanna knows that there are no limits to success. She proved this a few years ago when she took life by the horns and founded three companies within a year while battling a brain tumor. At a time when everyone else in her life was suggesting she quit her job and live on benefits to pay the medical bills, she chose to do the opposite and defied the odds. The result is that Johanna is now a “Branding Magician and Dreamer Extraordinaire” for top performers, elite experts and companies looking to maximize their impact. The concept of personal branding has taken center stage as an incredibly crucial element for both individuals and companies. A well-crafted personal brand not only reflects the collective personality of the company, but also serves as a beacon to attract dream clients and retain top talent. In this wonderful episode, Johanna White shares her three-step branding process to ensure your brand message and narrative accurately reflects your personality: Know Your Value, Show Your Value and Live Your Value. Johanna explains the huge importance of understanding and embracing what sets you or your company apart from the larger competition and focusing on effectively communicating that unique and groovy value through your messaging and visuals. She emphasizes the significance of consistently embodying the qualities of your brand in every action and interaction in order to build trust and a strong reputation. As always, the show ends with passing the baton… Johanna passes the virtual baton to next week's super insightful guest, Letitia Boardman. What you'll learn from Johanna White 00:00 Johanna White and Jason Barnard 01:17 What Inspired Johanna White to Shift the Focus from Technical Strategies to the “Magic of Who You Are” in Business? 02:48 Johanna White's Brand SERP 03:03 Kalicube Support Group 03:24 Johanna White's Knowledge Panel 05:00 The Three-Step Branding Process  05:01 Step 1: Know Your Value 05:44 How Does Understanding Your Ideal Client Influence Your Brand's Message and Visual Identity? 05:51 How Can a Brand Evoke Emotion and Desire Effectively? 06:01 Why is it important to find out the unique aspect of your brand that attracts clients? 06:47 What is Content Mining? 07:26 How to Find Balance Between Authenticity and Resonating with Audience When Building a Brand 07:54 What Role Does Duality Play in Crafting an Engaging Personal Brand? 08:31 Why is Personal Branding Becoming Increasingly Important in Today's Market? 08:53 How Has Changing Consumer Behavior Affected Company Brands? 09:23 How Can a Strong Personal Brand Influence Customer Loyalty and Purchasing Decisions? 11:04 What are the Most Important Considerations When Planning a Rebrand? 11:18 How Can Brands Prepare for Future Rebranding? 12:52 What Common Mistakes Do Companies Make When They Do Not Plan Their Rebranding Strategy? 14:14 How Does Personal Branding Help in Magnetizing People and Companies? 14:20 What is the Personal Brand Pyramid? 15:41 What Impact can a Strong Personal Brand have on Attracting Dream Clients? 16:18 How is the Economy Changing in Terms of Branding for Employees and Teams? 17:40 How Can the Collective Personality of the Team Shape a Company's Identity? 18:20 Step 2: Show Your Value 19:33 Why is it Essential for Messaging to Resonate with the Ideal Client's Underlying Problems? 20:23 How Important is it to Align the Visuals with Messaging in Branding Efforts? 22:01 What Defines a High-Impact Brand that is Truly Memorable?

Welcome to the Marketing 101 Podcast for Small Business Owners, where you will find practical tips and guidance on developing marketing plans and content marketing strategies and tactics. Your host Philippa Channer, owner of Channer Consulting, is a content marketing strategist looking to help entrepreneurs like yourself to succeed.   In this episode of "Marketing 101 for Small Business Owners," host Philippa Channer explores the critical role of brand consistency in building trust and recognition. She advises maintaining a uniform brand image across various platforms and the importance of a cohesive visual identity and messaging. Philippa discusses adapting branding strategies without losing the core brand essence, leveraging employee advocacy, and utilizing customer feedback for improvement. She underscores that brand consistency is a continuous effort and offers a free consultation for businesses seeking personalized branding advice.   Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-marketing-consultation   Free Marketing Assessment: Do you know if your marketing is working?   Are you sure that all of the work you're doing to grow your business is actually working? You might be surprised by how much money and time you could save by taking our free marketing assessment. It only takes a few minutes, but it will give you an in-depth look at how effective your current strategy really is. Click here to get started: https://bit.ly/3xnrJ1W   Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips.   Connect with us:   Linkedin: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/   Get in touch: info@channer-consulting.com

How much thought have you put into the picture you have on your podcast artwork?Or the images of yourself that you use to promote your podcast?In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots.We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots.Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you.Learn why planning for a branding session is crucial and how to align your photographs with your podcast's brand for maximum impact. Lighting is highlighted as a key element in creating the desired audience connection.Join us for these rarely talked about podcasting tips and find out how to find a specialized brand photographer, evoke the right feeling in your audience, and unleash the power of visuals in promoting your podcast.Highlights:Importance of brand photography for podcastersBridging the gap between online presence and connection with audienceBeyond traditional headshots - capturing atmosphere, brand colors, and propsPlanning for a branding sessionAligning photographs with podcast brandConsidering how you want listeners to feel and brainstorming ideasImportance of lighting in creating a connection with audienceFinding a brand photographer who specializes in brand photographyGoogling 'brand photographers' to find local professionalsFinding someone who can evoke a certain feeling and help with planningMisconceptions around branding photographyBuilding a strong visual identity and connecting with a target audienceFinding a photographer who makes you feel comfortable and helps with posing and positioningConveying emotion and understanding the target audience in branding shoot planningTimestamps:[00:00:00] Intro[00:01:05] Defining Brand Photography[00:05:10] How to prepare for a branding session and get the photographs that you want[00:09:02] Tips for finding a brand photographer[00:11:03] The Importance of Branding PhotographyGuest bio:Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.Website: https://heykristamarie.com/Instagram: https://www.instagram.com/heykristamarieShe Calls Her Shots Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171

Malmö 2024 will be bathed in the Eurovision Lights. How was the decision for this look made, what happened during the pitching process, and what happens next? Ewan Spence sits down with Design Director Sidney Lim to find out what lies behind the clean and simple building blocks of our Contest. The post Eurovision Chat Over Coffee, Design Director Sidney Lim On Eurovision’s Visual Identity appeared first on ESC Insight - Home of the Unofficial Eurovision Song Contest Podcast.

This month we're revisiting some of our best episodes to set you up for branding success this year! We're kicking things off with some branding 101 to set the stage for the rest of the series!Branding is a term that gets thrown around a lot in relation to marketing and business, and there are a lot of interchangeable terms that are added into the mix. In this episode, I discuss what branding is, the difference between a brand, branding, strategy, and identity, and what can be included in branding.–––––––––––––––––––––––Read the accompanying blog post.Tag me on Instagram @makerandmoxie and let me know you're listening.And sign up to the Moxie Musings newsletter for more goodness like this.–––––––––––––––––––––––Want to support the show & help me make the world a more creative place one brand at a time? You can pop something in my tip jar hereAny amount is appreciated, as is sharing the episodes or recommending the show to your creative friends!Want to sponsor the Brand Your Passion Podcast? You can view the options & book in here.