The Seven Deadly Sins of B2B Marketing

Kate Owen, Director of Strategic Client Marketing & Industries at Capita, and Sins host Simon McEvoy, Head of Strategy at Omobono, discuss the sins of modern marketing that need to be addressed. Topics include being too proud to use customer insight, being slothful so that marketing is done on autopilot and being too greedy for sales to develop high-value content.See omnystudio.com/listener for privacy information.

Amie Stankiste, Senior Director – Global Marketing at S&P Global Market Intelligence and Sins host Simon McEvoy, Head of Strategy at Omobono, talk through the sins of modern marketing that annoy them, touching on the topics of data analytics for lead gen, the leeway for creativity in financial services marketing and the thinking behind ‘account-based engagement’.See omnystudio.com/listener for privacy information.

David Carmichael, Executive, Global Solutions and Industry Marketing at the Accenture-Microsoft joint venture Avanade, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that annoy them. David also explains how he uses principles of agility derived from software development teams to shape and implement marketing strategy.See omnystudio.com/listener for privacy information.

Conor Coughlan, Chief Marketing Officer of Fenergo, and Sins host Fran Brosan, Founder and Chairman of Omobono, discuss the sins of modern marketing that frustrate them and of which they are occasionally guilty. Conor explains his approach to account-based marketing and how he manages aligning teams across regions.See omnystudio.com/listener for privacy information.

David Burnand, Senior Director, EMEA Marketing for Box, and Sins host Simon McEvoy, Omobono UK Head of Strategy discuss the sins of modern marketing that madden them and of which they are occasionally guilty. David joined Box this year. He is a previous Director of Enterprise Marketing EMEA for Adobe and has held global marketing leadership roles at Siemens and Atos. He also led the London office of Stein IAS – the World’s most awarded B2B agency.See omnystudio.com/listener for privacy information.

Ruth Rowan, Group Executive for Marketing at Dimension Data, and Sins host Simon McEvoy, Omobono UK Head of Strategy, discuss the sins of modern marketing that madden them and of which they are occasionally guilty. Ruth joined Dimension Data from BT Global Services where she held several roles, including marketing leadership for the UK, Asia Pacific, and the Middle East and Africa geographies. She is a former Chair of the Marketing Society.See omnystudio.com/listener for privacy information.