Podcasts about Global marketing

Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM), Priti Shokeen, Managing Director, Head of Sustainable Investment, TDAM and Vanessa Allen, Vice President & Director, Sustainable Investment, TDAM as they break down stewardship, why it matters and how it plays a key role in the sustainable investing approach at TDAM.Highlights include:  1:55 Breaking down stewardship – what does it mean and why it matters?  5:20 What puts the "S" in ESG  7:15 What can drive a company off course  10:30 How stewardship is playing a role in Indigenous relations  14:30 How the social factors of ESG continue to transform     For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can B2B organizations turn digital transformation from concept into measurable results? In this episode, guest host Brendan Cameron is joined by Sarah Falcon, SVP of Global Marketing for B2B eCommerce Association. They break down strategies for aligning ecommerce, marketing, and operations to leveraging AI, and connecting with industry communities to drive growth and measurable business results in today's digital landscape. Shoptoberfest Insights for B2B Ecommerce Growth Blog This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Tim Ahlenius: LinkedIn // Twitter Brendan Cameron: LinkedIn Sarah Falcon: LinkedIn Resources: B2B eCommerce Association's Website

Penn State Football isn't just a sport; it's a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That's why in this episode, we're taking lessons from Penn State's legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our guest, Jill RansomeJill Ransome is a seasoned marketing executive with over 20 years of experience leading brand, communications, and growth strategies for technology and software companies. Currently SVP of Marketing at Unite Us, Jill previously served as Chief Marketing Officer at Jitterbit, where she led global brand transformation and demand generation efforts. She's spent much of her career in high-growth environments, bringing a passion for storytelling, strategic execution, and building scalable marketing engines. Jill holds a B.S. in Global Marketing from Pennsylvania State University and lives in Fairfield, Connecticut.What B2B Companies Can Learn From Penn State Football:Build a brand people rally behind. Penn State thrives on pride, emotion, and community, and Jill says B2B brands need the same. “Build a brand that your fans, your followers, your constituents really believe in and rally behind. What Penn State does really well is it's consistent. It's emotional and it's human.” Even in B2B, you need advocates who feel connected enough to share, refer, and champion your story.Lean into differentiation. Just as Penn State owns its “Linebacker U” reputation, companies must find what sets them apart. “From a marketing strategy perspective, you always need to be… thinking about what is your differentiation in the market that's going to set your brand apart.” In crowded B2B categories, leaning into your unique story is what attracts the right buyers.Play the long game with consistency. Penn State football hasn't changed its brand for decades, and that repetition builds equity. Jill points out: “They have been the same navy, blue and white design for decades upon decades… it comes back to brand… You don't see success overnight. It's something that's built over time with consistency.” Marketing results don't happen instantly; they come from committing to your identity and showing up over time.Quote“ I think good marketers are great storytellers, but you can't be a great storyteller unless you're a good listener. You have to listen and learn from your buyers. You have to listen and learn from your frontline. You have to listen and learn from the world around you.”Time Stamps[00:55] Meet Jill Ransome, SVP of Marketing and Communications at Unite Us[01:53] Why Penn State Football?[02:50] Role of SVP of Marketing at Unite Us[03:53] Penn State Football: Tradition and Identity[19:08]  B2B Marketing Lessons from Penn State Football[26:39] Brand and Marketing Strategies at Unite Us[29:47] Effective Content and Campaigns[36:24] Advice for CMOs[38:02] Final Thoughts and TakeawaysLinksConnect with Jill on LinkedInLearn more about Unite UsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As the lines blur between workplace design, employee experience, and collaboration technology, AV is stepping out of the shadows and into the spotlight. In this expert-led discussion, UC Today's Kieran Devlin is joined by Brad Hintze, VP of Global Marketing at Crestron, to explore why enterprise AV is no longer just about cables and cameras—it's now a foundational layer of modern workplace strategy.In this insightful interview, Brad Hintze shares how AV is transforming from a background support tool into a strategic enabler of hybrid collaboration, culture, and business continuity. As enterprises invest in smarter, more scalable meeting spaces, the conversation turns to the real forces shaping AV in 2025: rising user expectations, seamless AI-powered experiences, and the growing need for infrastructure that can evolve over time.Brad and Kieran discuss:- Why AV now sits at the heart of workplace design and digital employee experience- The importance of building integrated, scalable ecosystems for consistent, invisible AV- How Crestron's One Beyond 2.0 firmware update brings broadcast-level video intelligence to meeting rooms- The role of automation, smart spaces, and high-quality AV in enabling AI features like Copilot and Zoom AI- Why enterprises must treat AV as long-term infrastructure—not a short-term fix

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In this UC Today interview, host Kieran Devlin sits down with Brad Hintze, VP of Global Marketing at Crestron, to unpack the company's vision for the future of unified communications and workplace technology. From Crestron's 50-year legacy to its latest breakthroughs in intelligent video and wireless collaboration, Brad reveals how Crestron is helping enterprises, universities, and government agencies scale content, collaboration, and control across their environments.Crestron has been at the heart of workplace technology for decades—but what does its future look like in an era defined by hybrid work, AI, and global scale? Brad Hintze joins Kieran Devlin for an in-depth discussion on how Crestron is evolving its solutions, culture, and partnerships to meet the needs of today's enterprise customers.Watch now to hear:How Crestron's culture of passion and innovation shapes product development and customer engagement.Why solutions like AirMedia, AutomateVX, 1Beyond, and NVX are leading the way in wireless collaboration, intelligent video, and AV-over-IP.How Crestron empowers partners and customers with its “true blue” go-to-market strategy, FlexCare support, and hands-on training.What trends are dominating customer conversations today, from AI adoption to refresh cycles and scaling hybrid collaboration.Next Steps:To dive deeper into Crestron's portfolio and explore how its technologies can transform your workplace, visit Crestron's websiteSubscribe to UC Today for more interviews with leaders shaping the UC and collaboration landscape.

On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights driving the functional foods revolution, revealing how advanced extrusion processing is solving the longstanding challenge of creating high-protein snacks that actually taste good and deliver satisfying texture. From Ingredients to Extrusion Technology, Glanbia Nutritionals is Behind Better Snacking The conversation dives into the mechanics of twin screw extrusion technology that transforms fine protein powders into everything from cheese puffs to protein cereals, the critical differences between dairy and plant-based proteins in processing, and the four distinct snacking behavior profiles that brands need to understand. From Jonathan's 25 years of extrusion expertise to James's insights on consumer trends showing that Americans consume sweet snacks 6.4 times per week, this episode unpacks how Glanbia is pushing protein fortification from the typical 5-7% found in traditional snacks up to an impressive 65-85% range without sacrificing the crunch and flavor consumers demand. Beyond the technical breakthroughs, we explore real-world market dynamics including the tight supply situation for whey protein isolate, the evolution of clean label formulations, the seed oil debate, and how GLP-1 adoption is driving unprecedented protein demand. This episode showcases how ingredient innovation at the B2B level is transforming what's possible in functional snacking, with applications ranging from airport grab-and-go options to high-protein cereal that's eaten more as snacks than breakfast. https://blog.priceplow.com/podcast/glanbia-nutritionals-healthy-snacking-185 Video: Glanbia Nutritionals - Extrusion Technology & Better-For-You Snacking https://www.youtube.com/watch?v=Ng1ZC_yq7K0 Detailed Show Notes: Engineering Better-For-You Snacks with Protein Extrusion (0:00) – Introduction to Glanbia's Functional Foods Team (5:00) – The Snacking Landscape: Consumption Patterns and Consumer Demands (8:00) – Understanding Extrusion Technology: From Play-Doh to Protein Puffs (12:00) – The Protein Challenge: Why High-Protein Snacks Were Nearly Impossible (17:00) – Texture Optimization and Business Model (21:15) – Functional Ingredients and Plant Protein Challenges (26:00) – The Plant-Based Meat Decline: Lessons for Functional Foods (29:30) – Flavor Innovation: Ethnic Profiles and Cheese Evolution (33:30) – The Four Snacker Types: Texture Preferences and Product Formats (37:30) – The Keto Perspective and Protein Cereal's Surprising Use Case (43:00) – Trail Mix Reinvention and Extrusion Versatility (47:30) – Emulating Textures and Consumer Acceptance (54:00) – Whey Protein Supply Constraints and GLP-1 Impact (58:00) – Extrusion Process Details and Customer Collaboration (1:00:15) – Fortifying Fruit Snacks and Multi-Category Capabilities (1:03:00) – Fiber Fortification and Gastrointestinal Health (1:06:00) – Colostrum: Immune Support and Gut Health Innovation (... Read more on the PricePlow Blog

Jenna LoMonaco, Head of Marketing at ONErpm, discusses her career journey from Brooklyn to New Jersey, her transition from audio engineering to PR, and her role at ONErpm. She highlights the company's unique position as a modern music label offering distribution, artist deals, publishing, and content creation. Jenna emphasizes the importance of transparency, cultural sensitivity, and leveraging technology, such as their CMS platform, to provide comprehensive services to artists. She also stresses the significance of female leadership in the music industry and shares her passion for Cardi B's music. Timestamp Jenna LoMonaco's Background and Current Role 0:00 Journey into the Music Industry 3:24 Unique Aspects of one RPM 6:54 Evolution of Marketing in the Music Industry 10:03 Challenges and Opportunities in Global Marketing 13:20 Advice for Aspiring Music Industry Professionals 16:46 Importance of Female Leadership in the Music Industry 20:18 Jenna's Music Preferences and Final Thoughts 24:22

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, the Global Audience Engagement Leader at UC Berkeley, to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of community.Bridgette shares practical ways her team nurtures long-term relationships with students, alumni, and colleagues across the world. From understanding cultural nuances in international outreach to creating personalized content powered by AI, she offers insights that every education marketer can apply right away.One of Donna's favorite examples is a simple but powerful traditional marketing initiative they use on campus: students take photos, then choose a few favorites to turn into postcards. During special events, everyone is invited to select a postcard and send it home to parents or friends. It's a small gesture that builds genuine connection — and gets the entire UC Berkeley community involved.Whether you manage executive education programs or global enrollment campaigns, this conversation will give you actionable ideas to:Blend digital tools with human touchpoints to strengthen relationships.Use AI for personalization without losing authenticity.Reimagine traditional tactics to bring people together in meaningful ways.The future of higher education marketing isn't about more technology — it's about using it wisely to stay human.Timestamps00:00 — Introduction: Staying Human in the Age of AI00:37 — Meet Bridgette Lehrer, UC Berkeley01:23 — Building Relationships in a Digital World02:58 — The Power of In-Person Connections04:52 — Adapting Marketing for Global Audiences08:40 — Using AI for Personalized Communication20:24 — The Importance of Video Content25:30 — Engaging Students and Alumni on Social Media28:39 — Closing Thoughts: Keeping Engagement AuthenticBridgette Lehrer Bio-LinkedIn: https://www.linkedin.com/in/bridgette-lehrer/Bridgette Lehrer is the Assistant Director for Marketing and Outreach with the Berkeley International Study Program, a study abroad option at the University of California, Berkeley for highly motivated exchange students. Since 2009, she has cultivated expertise in students' engagement, strategic marketing and outreach management with particular emphasis on international student recruitment and alumni relations. Prior to Berkeley, Bridgette worked in diverse industries including nonprofit fundraising, corporate marketing, and technology customer service. Her educational background includes a B.A. in Art History (Arizona State University), an M.A. in Museum Studies (San Francisco State University) and a Certificate in Digital Marketing (eCornell University).

Loss shapes us. It gives us a new perspective and a new way to approach situations we face. John lost both of his parents at different stages of his life. How he defined winning at first was through his success. If he were successful, people would stay in his life. So there was that risk. But unlearning his old definition of winning took real work, and he shares part of that journey today.   In this episode, you'll discover…  Key trait to win at home and at work (0:58) Defining what ‘winning' means (1:36)  How John tried to control how people felt about him  (9:18) Are you actually successful? (13:45)   John's Bio:  John Olinger's journey from Nike marketing executive to purpose-driven leader began with a single question: What will matter most when I get to the end of my life? After spending a decade creating breakthrough campaigns for Nike and Jordan Brand—including three years leading Global Marketing for Kobe Bryant—an unexpected loss changed everything. Today, John combines his strategic marketing expertise with hard-won wisdom to help others win where it matters most.   What's Next?  NEW!! Join the new RISE community. Check out my newest book, 'Rise and Go', HERE!

In this episode, Jane Ostler speaks with Claudia Calori, Vice President of Global Marketing for Personal Health at Philips, about the shifting paradigm of health and wellness. Claudia shares how health has evolved from being seen as a problem to becoming a space for discovery and self-care, especially among younger generations. She discusses how Philips is inspiring a higher standard of care through creativity rooted in innovation, and how sustainability is central to their marketing strategy.The conversation explores how consumer insights shape product development, and how AI is enhancing personalised self-care experiences. Claudia also reflects on the rapidly evolving future of health technology, the importance of meaningful innovation for brand growth, and how caring technology can help restore trust in the industry. Hosted on Acast. See acast.com/privacy for more information.

On this week's bumper episode of Marathon Talk, we look back on a punishing day in Berlin as Sabastion Sawe and Rosemary Wanjiru won the BMW BERLIN-MARATHON. We also have news of a PB time for Sted Sarandos, your new favourite celebrity marathon runner. Our first guest on the show is Team GB athlete Phily Bowden, who is preparing for next week's Bank of America Chicago Marathon, and offered us real insight into her training plan and how she prepares for a Major event. And to close the show, we are so pleased to be joined by Abbott Senior Vice President of Global Marketing and External Affairs Melissa Brotz to talk to us about Team Abbott, 10 years of the Abbott and World Marathon Majors partnership, and much more.   In this episode of Marathon Talk: 5:32 - Martin and Deena talk about the BMW BERLIN-MARATHON. 10:22 - Sted Sarandos is the man everyone wanted to see in Berlin. But just who is this mysterious sub-3:00 marathoner? 12:37 - We preview the Bank of America Chicago Marathon 15:23 - We meet Phily Bowden and hear about her preparation for next week's Bank of America Chicago Marathon 39:50 - Melissa Brotz, Senior Vice President of Global Marketing and External Affairs at Abbott, joins us to talk all about a partnership that is now about to enter its 11th year. ‍Links & references‍ Abbott World Marathon Majors https://www.worldmarathonmajors.com/ https://www.instagram.com/wmmajors/‍ https://www.tiktok.com/@marathontalk Martin Yelling https://www.instagram.com/martinyelling/ Deena Kastor https://www.instagram.com/deena8050/ Phily Bowden https://www.instagram.com/philybowden/ https://www.youtube.com/@philybowden  

Jeff Baker is the Senior Director of Global Marketing at smartShift, a company that helps enterprises accelerate and automate SAP custom-code transformation. With more than 20 years of experience in enterprise software, he leads global efforts in strategy and branding. Jeff plays a key role in driving awareness and demand for smartShift's AI-powered solutions. In this episode… Marketing is often seen as a creative function or a cost center, but what if it could be reframed as the engine that drives growth? In a world where buyers control their own journeys and retention is the new acquisition, how can companies shift their perspective and prove marketing's real impact? According to Jeff Baker, a marketing leader with nearly three decades of experience, the key lies in connecting every activity directly to revenue outcomes. He highlights that today's customer journey is no longer linear — it's dynamic, unpredictable, and shaped by peer reviews, research, and digital touchpoints. Retention, he stresses, is now just as important as acquisition, with loyalty and advocacy fueling long-term growth. By focusing on ROI, aligning with sales, and proving financial impact to boards, marketing can evolve from being dismissed as a cost to being recognized as a true growth engine. In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Jeff Baker, Senior Director of Global Marketing at smartShift, to discuss turning marketing from a cost center into a growth engine. They explore why the old funnel is dead, how post-sale experiences build advocacy, and what boards really want to see from marketing. Jeff also shares the biggest challenges facing B2B SaaS leaders in 2025 and how to overcome them with a value-first approach.

Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Maria von Scheel-Plessen ist Global Marketing-Leaderin, Mutter und Gründerin der Plattform „The Dual Shift“. Im Gespräch erklärt sie, wie sie internationale Teams führt, warum ein „Can-Do“-Mindset und Detailkenntnis auch auf Management-Level unverzichtbar sind und wie Sichtbarkeit für berufstätige Frauen zur gesamtgesellschaftlichen Aufgabe wird.Die beiden reden über:

Join us on this episode of What About The Music? as we sit down with Monty Montalto, Head of Global Marketing at Etsy, for an inside look at the world of Etsy. Monty shares insights on creativity, marketing strategies, and the brand's unique collaborations with artists like Kacey Musgraves and major partnerships like the WNBA Icon Collection.

In this special episode, I'm joined by Andrea Hopelain, Global Marketing & Commercial Executive for EA SPORTS, whom I met during the "Women in Football Leadership Programme" in Lausanne, a collaborative programme between UEFA and IMD, of which EA Sports is a partner. Andrea graciously took a moment after her panel discussion to share her inspiring journey. We discuss her vision for fan profiles, how to advance women's sports, and the keys to career progression and leadership development.Key takeaways for sports professionals:Understand diverse fandom: The sports fan base is more diverse than ever. To engage them, you must move beyond the "hyper-core" fan and create experiences that cater to different levels of engagement, including casual fans and those who connect with athletes and personalities through social media.Leverage digital platforms for growth: Digital platforms and video games offer unique opportunities to build new value for fans. By providing equitable access and a compelling experience (such as integrating women's teams in a game), you can foster a highly engaged audience, driving awareness and recognition for the sport.Prioritize inclusivity & leadership: True growth in sports requires a commitment to inclusivity, not only on the field but within the industry itself. Building a strong pipeline of diverse talent and creating opportunities for women leaders is essential for both innovation and long-term success.A huge thank you to Andrea for her time and for sharing her invaluable perspective.Episode resources : Follow Andre Hopelain on LinkedinFollow me on Social Media : Linkedin Instagram Tiktok My blog sport business My newsletterDid you enjoy this episode?1/ Don't forget to subscribe to see the other episodes!2/ If you learned something during this episode, share it on Twitter, Linkedin, or Instagram mentioning my account @championsdudigital, I'll share it again :)3/ You can support my investment in this podcast by taking 5 seconds to add ⭐⭐⭐⭐⭐ stars to the podcast by clicking at the very top, you will help it move up the sports and marketing podcast rankings.These 5 stars are a bit like what we call in football... a decisive pass!Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

#229: John Olinger's journey from Nike marketing executive to purpose-driven leader began with a single question: What will matter most when I get to the end of my life?After spending a decade creating breakthrough campaigns for Nike and Jordan Brand—including three years leading Global Marketing for Kobe Bryant—an unexpected loss changed everything. Today, John combines his strategic marketing expertise with hard-won wisdom to help others win where it matters most. John-olinger.com 

This week on the AHRMM Subject Matter Expert Podcast, recorded live at the AHRMM25 conference in Denver, CO, host Justin Poulin sits down with Tim Browne, VP of Global Supply Chain Solutions, and Alysha Melnyk, Manager of Strategic Partnerships, Global Marketing at ECRI. Tim and Alysha share their conference highlights and reveal their hidden talents that secretly help them excel in their roles. They also tackle the fun question of what the secret password would be for a supply chain speakeasy at the conference. Tune in for this lively conversation about their work at ECRI and their perspectives on the healthcare supply chain industry! #PowerSupply #AHRMM #Podcast #HealthcareSupplyChain #AHRMM25 #SupplyChainSolutions #StrategicPartnerships

In today's Daily Fix:Former Bethesda executive Pete Hines is the altest gaming exec to come out against Xbox Game Pass. Hines was the Senior Vice President of Global Marketing and Communications as Xbox-owned Bethesda, and in a recent interview has questioned the value Game Pass provides to developers. He joins former PlayStation exec Shawn Layden, who has come out against gaming subscription services in general. Another former Microsoft VP, Shannon Loftis, backed up Hines' comments, adding that games launched on Game Pass need to have post-release monetization plans to make up for lost retail revenue. In other news, Keanu Reeves is open to returning to the Cyberpunk franchise for the sequel, Cyberpunk 2. Reeves played Johnny Silverhand in Cyberpunk 2077, and famously made a huge impression at E3 2019 when his role was formerly revealed. And finally, Gearbox's Randy Pitchford says the Borderlands 4 Day 1 Patch 'does a lot,' but you really should be playing the game on at least a minimum-spec PC, and that's it's 'a miracle' the game runs at all on very low-end hardware.

Looking for a new role and disheartened by the job market? In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠Terry Payne⁠⁠ of Aspire Recruitment and Executive Edge about the findings from Aspire's recent report on digital marketing salaries across 5 different territories. They get stuck into how the job market has shifted at every level, from the decline in entry-level roles to the boom in senior positions. Terry shares insights on regional hiring trends, salary expectations across markets, and how AI is actually reshaping recruitment. He also gives practical advice for job seekers navigating today's highly competitive, candidate-driven market. You can view and download the 2025 Salary Guides on the DMI website. They cover four key regions: the UK, the US, MENA, and APAC.What You'll Learn:How AI is impacting entry-level, mid-level, and senior marketing rolesThe regions and industries driving growth in marketing jobsSalary trends across the UK, US, Dubai, and Asia in 2025How hybrid work is replacing remote-first opportunitiesPractical strategies for standing out as a candidate in a crowded job marketTop 3 Tips for Job SeekersHumanize your profile – LinkedIn is your shop window, so keep it sharp, authentic, and supported with testimonials.Practice, practice, practice – Prepare for interviews by rehearsing competency-based answers with real, measurable achievements.Be resilient – Volume is key. Keep applying, networking, and following up—don't get disheartened by knockbacks.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!Timestamps & Key Sections0:00:51 – Overview of the job market shifts in 20250:04:23 – How AI is reshaping entry-level opportunities0:08:14 – Growth in senior roles and startup demand for CMOs0:11:51 – Rising demand for SEO, social media, and data roles0:13:27 – Regional differences: Middle East growth, US recovery, UK resilience0:16:51 – The decline of remote roles and rise of hybrid work0:19:34 – 2025 Salary Guide: key trends and rising pay gaps0:24:10 – Which sectors are driving salary increases0:30:05 – Managing unrealistic workloads and setting expectations0:32:55 – How to stand out when applying for jobs0:37:35 – Building a strong LinkedIn profile and showing your “sizzle”0:43:32 – Preparing for interviews and presentations0:46:49 – The importance of communication and leadership “power skills”0:50:43 – Terry's three top tips for job seekers

**Originally published on April 12, 2023**This episode features the one and only Thao Ngo - SVP of Marketing at Uptempo and a total gem of a leader. We talked about building team culture across time zones, leading through three back-to-back acquisitions, and why she ditched PR and the company podcast (and what's actually working instead).Thao's smart, hilarious, and brutally honest in the best way. One of my fave convos.- Jane-----------In this episode of Women in B2B Marketing, host Jane Serra interviews Thao Ngo, SVP of Marketing at Uptempo. Thao shares her unique journey from early-career marketing student to global marketing leader - and the lessons she's learned from decades in high tech, M&A chaos, and building high-performing, human-first teams.This episode covers:Leading through three acquisitions (and merging tools, teams, and time zones)The chaos and lessons of combining CRMs, MAPs, websites, and work culturesHow to actually build team culture on Zoom (hint: not forced virtual lunches)Why they paused their podcast, PR, and newsletter, and what's working betterThe live, no-recording MOPs huddles that build real communityHer onboarding playbook, including a slide on "how to work with the CMO"Burnout prevention tips like calendar audits, Slack boundaries, and no-meeting blocksHow Thao uses Slack photos and custom statuses to lead with personalityWhat it's like to lead as an Asian woman in tech, and how she speaks up when it countsThao also shares why building trust and being yourself is the most powerful tool a marketer can have.Key Links:Guest: Thao Ngo: https://www.linkedin.com/in/thaongo/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

In this episode of The Ethics Experts, Nick welcomes Bill Ryan.Bill Ryan is responsible for leading AT&T's compliance's organization and supporting AT&T's compliance with legal and regulatory requirements of the countries and jurisdictions where AT&T operates. Bill also leads legal support for AT&T's Operations organization under Jeff McElfresh and for AT&T Latin America and Global Marketing organization led by Lori Lee, including support for AT&T Mexico.Before taking his current position, Bill provided legal support for the Consumer organization, including sales, products, marketing, advertising, digital, retail and care operations. Prior to that role, Bill was vice president and associate general counsel responsible for providing legal support for Content strategy and execution, including negotiating programming agreements entered into by DIRECTV and U-verse, acquiring rights necessary to develop new technologies and providing legal support for key strategic transactions.

Organizations have contended with several "black swan" events in recent years, severely interrupting global supply chains, including the COVID-19 pandemic, global conflicts, trade route disruptions, and now the specter of tariffs. These events have put massive strain on supply chains, increasing prices. Recently at SAP Sapphire & ASUG Annual Conference, SAP used the example of tariffs as a way to demonstrate how its integrated business suite can help customers contend with business disruptions. This week on ASUG Talks, we dive deep into this topic, examining the role SAP solutions can play as enterprises seeks to bolster their supply chains, and prepare for the next inevitable disruption. Two supply chain experts--John Buckley, Consumer Product Industry Advisor at SAP; and  Ron Gilson, Executive Advisor and Principal of Consumer Products and Agribusiness at NTT DATA--join the podcast to cover the ways supply chains have changed, and how listeners can take steps to improve them.  Key Insights How organizations can (and should) respond to supply chain disruptionsSAP's approach to developing solutions meeting its customers supply chain needsThe importance of integrated business planning as a process Related InsightsRead how Brent Potts, Senior Director of Global Marketing for Oil, Gas, and Energy at SAP, is seeing the industry change to embrace energy diversification. Join ASUG on Aug. 28 for a customer influence opportunity focused on data privacy in the SAP HANA database

If you're still optimizing for traditional SEO, this one might sting. But if you're ready to win the AI search wars, welcome to your new bible.Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that's splintering fast.Watch the full episode now and tell your SEO team: it's time to evolve or get left behind.Key Moments: 00:00: Why Google Traffic Is Down and What It Means for Marketers07:07: Yext's Origin Story: From Call Routing to Search Visibility12:39: Navigating the New Era of Search15:59: The Importance of Structured Data26:02: Challenges in Managing Reputation Across Multiple Locations27:53: Disruption in the B2B Software Market33:58 Big Bets and Innovations at Yext40:14 Fun and Insightful Lightening Round Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Are Americans Boycotting Canada? Guest: Maya Lange, VP of Global Marketing for Destination BC Learn more about your ad choices. Visit megaphone.fm/adchoices

Weekly Cecchini Check-In Guest: Reggie Cecchini, Washington Correspondent for Global News Are Americans Boycotting Canada? Guest: Maya Lange, VP of Global Marketing for Destination BC Fasting hits everyone differently Guest: Dr. Jonathan Little, UBCO Professor, Centre for Chronic Disease Prevention and Management Some people are immune to ALL viruses! What does that mean for the rest of us? Guest: Dusan Bugnovic, Director at the Center for Genetic Errors of Immunity, Columbia University Medical Center Why are so many of us asleep at the wheel? Guest:  Greg Harper, ICBC Media Relations advisor Learn more about your ad choices. Visit megaphone.fm/adchoices

During the month of August, we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.The last episode of Summer re-release, we are joined by yet another amazing guest at the forefront of marketing and business leadership in Japan, Ricardo Tasca. Ricardo is currently the General Manager and Representative Director of Hill's Colgate (Japan). Ricardo has years of experience leading marketing innovation and success in Japan, Brazil, Mexico and New York. In this episode Ricardo shares some unique experiences of being a leader in the pet care industry in Japan, as well as discussing global trends and innovations in marketing and brand management happening now and in the future.In this episode you will hear:What makes the Japan market uniqueWhat Ricardo sees as emerging trends in the Japanese consumer marketHow the pet care industry is evolving in Japan and globallyThe importance of sustainability to Hill's Pet Nutrition JapanHow investing in R&D helps brands innovate and be competitive in the marketThings mentioned in the episode:Hill's Food, Shelter, & Love Program: https://www.hillspet.com/food-shelter-love/my-shelterAbout Ricardo:Ricardo Tasca is the General Manager and Representative Director of Hill's Colgate (Japan) Ltd., a wholly owned subsidiary of Hill's Pet Nutrition and Colgate-Palmolive Company. He has held that position since January 1st, 2022. Prior to that, Ricardo served for three years as the Marketing Director of Hill's Colgate (JAPAN) Ltd. From 2016 to 2018, Ricardo served as Associate Director of the Global Marketing and Innovation Team for Hill's Pet Nutrition. Ricardo joined Colgate Palmolive in his native Brazil in 2003 as Assistant Brand Manager. He progressed through positions in Marketing and Retail Marketing, becoming Group Brand Manager for Colgate Toothpaste in 2009. In 2010, Ricardo moved to Colgate Palmolive Mexico, to lead the Latin America Innovation for Mouthwashes and Sensitive Toothpaste. In 2012, moved to Colgate Headquarters in New York as the Marketing Manager of the Global Toothbrushes business, leading global strategy & innovation for key segments of the category. Ricardo holds a degree in Business administration from the FAAP University in Sao Paulo, Brazil. Connect with Ricardo:Website: https://www.hillspet.com/LinkedIn: https://www.linkedin.com/in/ricardo-tasca-11914418/Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ This podcast was proudly produced by Lisa Yasuda.“Doin' the Uptown

Summer may be a time to slow down, but markets haven't gotten the memo. Shifting rate expectations, sticky inflation and resilient economic data have created a dynamic – and at times confounding – landscape for investors. Heading into the second half of the year, what's changed so far and what could be next? Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM) alongside a panel of special guests for the four-part Mid-Year Market Checkpoint – a summer podcast series digging into the headlines across equities, fixed income, alternatives and asset allocation.Highlights:00:00:40  Overview of the past six months  00:04:20  Looking ahead to the next six months  00:07:00  Upcoming headline themes to watch     For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/

Episode 61 – How to Improve Indoor Air Quality for Homes with Jerry McGuire of PuriFi LabsIf you're passionate about wellness, it's time to talk about one of the most overlooked factors: the air you're breathing inside your home.In this episode, I'm joined by Jerry McGuire from PuriFi Labs to dive deep into how indoor air quality for homes can make or break your health. We cover everything from mold, VOCs, and furniture off-gassing to the real impact air quality has on sleep, allergies, asthma, and long-term healing.Jerry also shares his powerful story of childhood cancer, how it shaped his mission, and how the PuriFi Labs system helps families track and prove the air in their homes is safe, not just assume it is.Whether you're curious about upgrading your home environment or knee-deep in health challenges, this episode will change the way you think about your space.

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.See omnystudio.com/listener for privacy information.

Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women's FA.

Join us for an insightful conversation with Jon Stona, who leads marketing at Airwallex, one of the fastest-growing fintechs in the world. Operating across 130+ markets from their Singapore headquarters, Jon shares how they've built a modern marketing organisation that balances global consistency with local authenticity. From the critical importance of product marketing to bold brand moves like their McLaren F1 partnership, this episode explores what it takes to scale marketing in the fintech space while challenging traditional B2B playbooks. Key Topics Covered Global Marketing Architecture Why Airwallex chose to build their marketing function from APAC rather than traditional hubs like Silicon ValleyThe strategic advantage of hiring talent familiar with fragmentation and global tradeManaging distributed teams across multiple time zones and regions Product Marketing as Foundation Why product marketing is the most under-invested function in marketingJon's goal to grow product marketing to 10% of the marketing organisationThe four-dimensional coverage model: product suites, geography, industry verticals, and competitive intelligence Brand Building in Fintech The trust equation: reliability + credibility + intimacy - self-orientationHow the McLaren F1 partnership addresses all four trust componentsMeasuring brand impact through awareness surveys, pipeline metrics, and employee sentiment AI and Marketing Evolution Practical AI implementations using tools like Writer and ProfoundThe paradigm shift in SEO and content strategyWhy AI advancement might make first-principles marketing even more important Notable Quotes "You're not marketing to business decision makers. You're marketing to humans who happen to make business decisions." "If your core is strong, even as a human being, then the rest tends to get strength from that." "Data is important, but data should not override common sense." "Never lose sight of first principles... all good marketing starts with good insight." Key Takeaways Geography isn't destiny - Core marketing capabilities matter more than location when scaling globallyProduct marketing is critical - It's the foundation that makes all other marketing efforts effectiveTrust is multi-dimensional - Especially in fintech, building trust requires a strategic approach across multiple touchpointsHuman connection wins - Even in B2B, you're ultimately marketing to humans, not businessesBold moves differentiate - In a crowded market, calculated risks and creative approaches cut through the noise Rapid Fire Insights Must-read resource: "Nudge" - behavioural economics and decision-makingKey advice: Don't get trapped doing the same playbook everyone else usesWhat excites him most: The transformational potential of B2B marketing beyond marginal gains Guest Bio Jon Stona leads global marketing at Airwallex, a fintech unicorn that has grown from a Melbourne coffee shop startup to serving customers across 130+ markets. Based in Singapore, Jon oversees marketing strategy for one of the world's fastest-growing financial infrastructure platforms, with a focus on building product marketing capabilities and bold brand initiatives that challenge traditional B2B conventions. This episode is perfect for marketing leaders looking to scale globally, fintech professionals interested in brand building, and anyone curious about the future of B2B marketing in an AI-driven world.

What does it take to lead marketing at a global scale, and stay humble in the process? In this episode, Javier Meza, President & CMO of Coca-Cola Europe, joins Beyond Marketing, The Podcast,  to unpack his journey from Ecuador to World, his passion for learning and mentorship, and how he's helping Coca-Cola shift toward an experience-first marketing model. With stories on leadership, culture, AI, creativity, and what it really means to be effective—this is a masterclass in modern brand-building from a CMO who never stopped pushing boundaries

When people think about healthcare marketing, they often picture numbers—safety stats, product specs and clinical data. But behind every hospital decision is a person who cares. A nurse focused on keeping patients safe. A doctor working for better outcomes. An administrator trying to build a healthier, more supportive environment. Healthcare is personal—and the marketing behind it should be too. That's what Episode 39 of the Brand Slam podcast is all about. Co-hosts Steve Rosa and Joe Kayata talk with Nuno Azeredo, Vice President of Global Marketing at Advanced Sterilization Products (ASP). Nuno has a unique background: he's worked on well-known consumer brands like Kleenex and held leadership roles in healthcare companies like Baxter and Hill-Rom. He understands both the heart and the science behind marketing. In this episode, Nuno shares how emotion plays a big role in healthcare marketing—even when you're selling something as technical as sterilization systems. It's easy to focus on features and facts, but the strongest brands connect with people. They speak to how a product helps real patients, real caregivers and real lives. Nuno also talks about the power of context—understanding where your customer is, what they're feeling and what they need in the moment. It's a powerful reminder for marketers: even in complex, technical industries, the best brands lead with empathy and real human connection. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

On This Week's Episode of The Marketing Stir podcast Ajay and Vincent welcome Sharalyn Orr, Global Marketing and Innovation leader at Estee Lauder, to discuss their efforts towards a more diverse consumer base, as well as, some of the common missteps companies make when trying to reach multiple generations.

In this episode of That Entrepreneur Show, we sit down with Pavel Yurovitskiy, visionary CEO of KIT Global, whose mission is redefining what it means to build a truly global, inclusive, and innovative company. Since founding KIT Global in 2022, Pavel has led its rapid expansion across four continents—Europe, Asia, North America, and South America—while staying rooted in one core principle: diversity is a growth strategy.We explore:The power of inclusive leadership in building globally competitive marketing teamsHow KIT Global fosters a multicultural workplace and why that's key to their successHow Pavel leads with empathy, purpose, and forward-thinking innovationHow AI and ethical marketing intersect to shape more inclusive brand experiencesWith honors like Best Young Entrepreneur in the Small Business IT Industry and recent features in Authority Magazine, Pavel offers real-world strategies for building a values-driven business without borders. Whether you're a startup founder or a corporate leader, this episode is packed with lessons on how to scale globally—while staying human at the core.

Episode 054 | Today's episode is all about helping you empower your patients who want to be proactive about scar refinement and optimization. Most dermatologists perform procedures multiple times a day that will undoubtedly result in a scar. While we routinely inform our patients about this as part of the informed consent process, there tends to be far less routine discussion about how patients can optimize the appearance of those inevitable scars. We can and should do better. My guest is Lisa Massaad, Senior Director of Global Marketing & Business Development at Newmedical Technology, makers of the physician exclusive Silagen Scar Refinement System.   Ms. Massaad joined the Newmedical team in 2014 in anticipation of the launch of the Silagen professional line. She manages all aspects of global brand management for the Silagen and NewGel+ brands and serves as team lead for new product development projects. In addition to having extensive knowledge about the Silagen Scar Refinement System, she also has personal experience using it, which she shares in this episode.Ms. Massaad has 14 years of pharmaceutical industry sales experience, including six years as an award-winning Regional Sales Director. She joined Advanced Bio-Technologies, Inc. as the National Sales Manager and built its outside sales team. She has directed professional, consumer, and international marketing, including the launch of seven new products, while with ABT/enaltus/Sinclair IS Pharma.Lisa received a B.A. in Political Science from Allegheny College and an M.A. in Communications/PR from Kent State University.I'd like to extend a huge thank you to the whole team at Newmedical Technology for their generous support of this episode and their dedication to scar refinement and optimization. If you'd like to connect with them to learn more about how you can support your patients with Silagen products, you can contact them here.This episode was recorded at their headquarters in Northbrook, IL where I had the opportunity to meet with leadership and tour their remarkable manufacturing and packaging facility. Knowing that Silagen products are made in the USA makes me even more excited about sharing them with my patients.The Silagen Scar Refinement System is exclusively physician dispensed. If you're interested in purchasing it for yourself or someone you care about, you can contact me directly at 715-391-9774 or drlewellis@aboveandbeyondderm.com or head to silagen.biz if you'd like to order it online. My favorite Silagen products are the 100% Pure Silicone Gel (with and without SPF) and the Acne Scar + Spot Corrector. This will take you to a page that says "Login or Create an Account to Access the Website". Assuming you haven't previously made an account, click "Create Account" at the bottom. You'll be prompted to enter your Name, Email Address, Practice Code (1206240832P), and Password. You should then be able to learn about and purchase products.More from Dr. Lewellis and Above & Beyond DermatologyNeed a dermatologist? Fill out this short interest form, text or call me at 715-391-9774, or email me at drlewellis@aboveandbeyondderm.com if you'd like to have a no obligation discovery call. I offer in-office visits, house calls, and virtual care in Wisconsin and virtual care in Illinois, Nebraska, and Colorado.Have an idea for a guest or want to be on the show yourself? Send me a text or email, and we'll see if it's a good fit.Above & Beyond DermatologyNutrafol -- special pricing and physician exclusive productsNeoGenesis -- my favorite source of stem cell released molecules for skin/hairSilagen.biz -- physician dispensed scar refinement products delivered to your door (use practice code 1206240832P)NewsletterLinkedInFacebookDr. Lewellis on InstagramAbove & Beyond Dermatology on InstagramYouTubeTikTokTwitter/XChange Your Mind, Change Your LifeSoMeDocs (Doctors on Social Media)Pippa!

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast.   

If nearly half of consumers spend more with brands they trust, why aren't more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I'm joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world's largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Kaufman is Senior Director of Global Marketing for MR, VR, and Metaverse at Meta's Reality Labs, where he leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. His path includes stops at Google, Halo Neuroscience, and the U.S. Digital Service under President Obama. On this week's On Brand, Dave joined me to talk immersive tech, branding in virtual worlds, and what's next for the metaverse. More on Dave ... Dave Kaufman is Senior Director, Global Marketing of MR, VR, and Metaverse at Meta within the Reality Labs division. He leads global marketing efforts for Meta Quest, Horizon Worlds, and Oculus Studios. Before joining Meta, Dave headed up marketing at Halo Neuroscience, led brand strategy at the United States Digital Service (founded by President Barack Obama), and worked in product marketing at Google. He's earned recognition from Ad Age's 40 Under 40 list and honors at Cannes Lions, Clio, and The One Show. A graduate from Cornell University, Dave is now based in San Francisco. What brand has made Dave smile recently? Dave shared the recent, surprising smile the MLB brought to his face. Connect with Dave on LinkedIn and check out the article he wrote there, How to Work in Marketing (and not be full of ). You can also learn more about his work at Meta Reality Labs. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology (formerly Blackboard), and now overseeing the global marketing strategy at Turnitin. Emily Ward has spent more than 15 years focused on the education space, initially generating enrollments for a broad portfolio of global institutions under the Laureate Education network. She then moved to Blackboard, since acquired by Anthology, working with non-profit academic institutions to better understand how to leverage their marketing investment in order to positively impact enrollments and institutional growth.Over time, Emily's focus expanded to the larger concept of Student Success, helping academic leadership connect the dots of the full student experience from decision making through to matriculation and beyond. During the pandemic, Emily pivoted quickly to lead the launch of an official eCommerce platform, and was soon pulled in to lead North America then Global Marketing efforts for the newly formed EdTech giant Anthology.Today, she oversees global marketing for Turnitin, an academic integrity company focused on supporting educators and empowering students around the world to do their best original work. Emily holds a B.S. from Towson University and an M.B.A from Loyola University Maryland. She resides near Washington, DC with her daughter. RESOURCESCatch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

So much of today's marketing depends on systems we don't control—algorithms, platforms, trends that shift without warning. One day a post goes viral, the next it disappears into the void. When everything feels that fragile, it's hard to build with confidence. That's why the smartest brands are starting to think about what actually lasts beyond the scroll. https://www.youtube.com/watch?v=qCi2GyWNTpQ Carlos Gil is a digital marketer with 15+ years helping brands stand out online. As the U.S. brand evangelist for GetResponse and author of The End of Marketing, he's worked with LinkedIn, DocuSign, and Western Union. Known for cutting the fluff, he teaches businesses how to actually connect with people. Today, he talks about why email marketing still matters, especially as social platforms shift constantly. His advice: build your list, speak directly, and stay consistent if you want to stay relevant. Stay tuned! Resources: Marketing software for every step of your journey Follow Carlos Gil on Instagram Follow Carlos Gil on Facebook Connect with Carlos Gil on LinkedIn

DescriptionIn this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstadter speak with Colleen Orani, Vice President of Global Marketing at Energizer Holdings. Colleen shares how Energizer moved from a fragmented media structure to one unified under a single leader, combining national media, shopper marketing, and content development.She discusses the realities of leading marketing across brands with very different consumer behaviors, from impulse buys like batteries to more considered purchases like auto care. Colleen offers a transparent look into how Energizer is balancing long-term strategy with rapid fire execution, all while managing evolving retailer relationships and media investments.Key takeawaysA unified approach to national and retail media enables stronger consumer engagement across all stages of the purchase journeyCategories require tailored media strategies – impulse brands are “clicky,” while others demand deeper “scrolly” contentDriving shared accountability across marketing, sales, and content teams ensures adaptability in a volatile market Hosted on Acast. See acast.com/privacy for more information.

Industrial Talk is onsite at DistribuTech 2025 and talking to Kellie De Pooter, Director, Global Marketing and Internal Communications at G&W Electric Co. about "A resilient and reliable grid". Scott MacKenzie hosts an industrial talk podcast featuring Kellie De Pooter, Global Director of Marketing and Communications at G&W Electric. Kellie discusses the growth of the DistribyTech event in Dallas, Texas, and the importance of collaboration with utilities. G&W Electric's booth features an innovation corner for customer feedback on new products. They focus on resiliency, reliability, and digitalization, using sensing technology and condition-based monitoring to improve grid performance. Kellie highlights a successful collaboration with a customer on a 69 kV apparatus. The conversation also touches on the increasing demand for power due to AI and data centers, emphasizing the need for efficient data utilization. Action Items [ ] Integrate G&W's sensing technologies into their overhead reclosers and underground switches to provide more granular data to utilities. [ ] Explore ways to seamlessly integrate the data from G&W's solutions into utilities' own cloud/SCADA systems. [ ] Collaborate with customers to pilot G&W's new condition-based monitoring and asset management solutions. Outline Kellie De Pooter G&W Electric: Introduction and Event Overview Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry innovations and professionals. Scott welcomes listeners and mentions the event being broadcasted from DistribuTech in Dallas, Texas. Scott introduces Kellie De Pooter, Global Director of Marketing and Communications for G&W Electric, and praises her previous appearances on the show. Kellie De Pooter confirms her presence at the event and discusses the growth of the event, noting its global expansion. Kellie De Pooter's Role and G&W Electric's Booth Kellie De Pooter explains her role at G&W Electric, a 120-year-old company based in Chicago, and their products for utilities and commercial/industrial customers. Scott comments on the impressive booth setup by G&W Electric, which won an award last year. Kellie describes the innovation corner in their booth, which is invite-only and used to gather customer feedback on new, unmarketed products. The innovation corner allows for collaborative problem-solving and potential development of new solutions. Challenges in the Utility Sector Scott and Kellie discuss the challenges faced by the utility sector, including increasing power demand and the need for modernization and digitalization. Kellie emphasizes the importance of resiliency and reliability of the grid, and the role of AI and other technologies in addressing these challenges. G&W Electric is investing in sensing technology and condition-based monitoring to help utilities make better decisions and improve grid reliability. The company is working with a partner to test and develop these technologies, with plans to scale them across the industry. Data Integration and Analytics Scott inquires about the process of integrating data from G&W Electric's apparatus into the cloud and how it is analyzed. Kellie explains that the data is currently being pushed to the partner's cloud, but plans are in place to integrate with utilities' existing systems.