Podcasts about Global marketing

The World's Largest Loyalty Programs™ research report from Let's Talk Loyalty is now available.Download it by subscribing to our newsletter on the World's Largest Loyalty Programs™ now.---------------Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From “Empathy + Action = Care” to AI-driven personalization, strategic partnerships, and transparent reward design, Lloyd reveals how World of Hyatt continues to outpace expectations in hospitality loyalty. This episode explores how emotional connection, not just points, is shaping the future of loyalty.Hosted by Bridget Blaise – ShamaiShow Notes:1) Laurie Blair2) Hyatt3) Unreasonable Hospitality.

Enterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis but fails at forward-looking projections, and outlines Adobe's three-pillar framework for deploying AI in experience delivery, measurement analytics, and foundational tool development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing leaders struggle with AI implementation at scale. Patrick Brown, SVP of Global Marketing at Adobe, shares how his team operationalizes AI across customer acquisition and engagement programs. Brown explains why AI excels at content summarization and synthesis but fails at forward-looking projections, and outlines Adobe's three-pillar framework for deploying AI in experience delivery, measurement analytics, and foundational tool development.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We talk with Claudia Barbiero, Director of Global Marketing for PTZOptics about what we'll find in their booth at N8227. We also discuss how the evolution of the camera lies in the software and integration side for a smoother experience.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.

This year's London Coffee Festival is fast approaching – once again bringing together thousands of coffee professionals and enthusiasts for four days of conversation, innovation, and endless tastings in the heart of one of the world's most dynamic coffee cities.Since launching in 2011, the festival has become far more than a celebration of coffee culture. It's a key moment for the industry to connect, spotlight innovation, and stay ahead of the trends shaping coffee's future.In this episode we catch up with both new and familiar faces from the festival community to hear what's capturing their attention this year, how they approach an event of this scale, and why London Coffee Festival remains such an important fixture on the global coffee stage.We're joined by Ian Bryson, Managing Director, Lincoln & York, Siala Farani-Tomlin, Head of Coffee, Elsewhere Coffee, Sam Warren, Brand Manager, La Savista, Will Hinton, National Sales Manager, BWT water+more, and Corin Camenisch, Global Marketing & Brand Strategy Lead, SumUp.And if you're visiting London Coffee Festival this year, be sure to stop by our stand (M12, Upper Ground Floor), say hello and pick up your free copy of 5THWAVE Magazine. This year we'll be collaborating with The London Coffee Guide to give visitors the chance to get behind the mic and share their extra hot coffee takes! Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

当番組は、森辺一樹がグローバル・マーケティングを分かりやすく解説するPodcast番組です。 ビジネスパーソンを対象に、アジア新興国を中心としたグローバルビジネスに関する様々なナレッジやノウハウを番組ナビゲーターと共にお届けしております。 新刊はこちら » https://www.amazon.co.jp/dp/449565019X 定期セミナーはこちら » https://spydergrp.com/seminars/ noteはこちら » https://note.com/spyder_moribe

書籍「グローバル・マーケティングの基本」の詳しい情報はこちら、https://spydergrp.com/lp_book/ 森辺一樹の新刊「ASEAN６における販売チャネル戦略」は、こちら、https://spydergrp.com/lp_book_asean6/ スパイダー・イニシアティブのホームページなら、番組内容がテキストでも読めます。詳しくはこちら https://spydergrp.com/spyderchannel/ Podcast『森辺一樹のグローバル・マーケティング　〜すべてはアジアで売るために〜』は、こちら https://spydergrp.com/podcasts/ 番組へのお問い合わせ、ご質問、ご感想はこちら https://spydergrp.com/inquiry/ 791.mp4

Recorded live at the Retail Technology Show at ExCeL London, in partnership with Flooid, host Graham Barrett speaks with senior leaders shaping the future of retail. His guests were: 1/ Donna Stevens, Senior VP, Global Marketing, Flooid 2/ Nigel Oddy, CEO, American Golf 3/ Shannon Osman, Head of Retail, Footasylum 4/ Richard Barnett, VP of EMEA & APAC Sales, Flooid 5/ Meriel Neighbour, Director of Technology Delivery and Transformation, River Island We start with Flooid's own Senior VP of Global Marketing, Donna Stevens, who sets the scene for the day. Donna explores the industry's shift away from “technology for technology's sake” and back toward human‑centred retail, where tech enhances, rather than replaces, meaningful interactions between shoppers and associates. She also unpacks the combined strengths of Flooid, GLORY and Acrylic, and how their integrated ecosystem helps retailers deliver connected, efficient, end‑to‑end experiences. Next, Nigel Oddy, CEO of American Golf, discusses how data‑driven technology is transforming one of the UK's most traditional sports. From launch monitors to personalised fittings and loyalty‑driven service, Nigel explains how tech supports expertise, elevates the customer journey, and keeps golfers coming back. We then hear from Shannon Osman, Head of Retail at Footasylum, who shares how the fast‑growing fashion retailer is rethinking communication, execution and employee experience for a 90% Gen Z workforce. Shannon reveals how tools like Zipline streamline store operations, why mobile‑first systems are essential, and how AI is already reshaping frontline empowerment. Richard Barnett, VP of EMEA & APAC Sales at Flooid, offers a global perspective on retailer priorities, from UK‑specific concerns around cybersecurity and resilience to APAC's acceleration toward frictionless experiences and AI‑enabled innovation. And finally, Meriel Neighbour, Director of Technology Delivery and Transformation at River Island, shares how the fashion retailer is modernising store operations, empowering teams, and navigating the realities of rapid digital acceleration. She discusses the importance of operational clarity, consistent execution, and the role of technology in enabling store teams to deliver the brand experience at scale. A wide‑ranging, insight‑packed episode exploring the realities, pressures and opportunities facing modern retail and how the right blend of people, process and technology can create truly magical in‑store experiences.

In this episode of Excitement Talks, Sandra Peat speaks with Burcu Sahin, Director of Global Marketing for Portfolio Strategic Initiatives at Mars, about a career driven by curiosity, culture and a deep understanding of people.From starting out in investment banking to discovering her passion for behavioural economics and strategic planning, Burcu shares how a non-linear path led her to global brand building. She reflects on pivotal moments—from navigating visa setbacks that turned into global opportunities to shaping transformative growth strategies for iconic brands.The conversation explores what it really takes to build brands in today's world: understanding evolving consumer values, connecting with new generations and rethinking marketing in a more human, collaborative and culturally relevant way.Tune in to understand better why the future of brand building is about deeply understanding people and co-creating with them.

書籍「グローバル・マーケティングの基本」の詳しい情報はこちら、https://spydergrp.com/lp_book/ 森辺一樹の新刊「ASEAN６における販売チャネル戦略」は、こちら、https://spydergrp.com/lp_book_asean6/ スパイダー・イニシアティブのホームページなら、番組内容がテキストでも読めます。詳しくはこちら https://spydergrp.com/spyderchannel/ Podcast『森辺一樹のグローバル・マーケティング　〜すべてはアジアで売るために〜』は、こちら https://spydergrp.com/podcasts/ 番組へのお問い合わせ、ご質問、ご感想はこちら https://spydergrp.com/inquiry/ 789.mp4

On this episode of The Jon Gordon Podcast, I sit down with John Olinger—author, consultant, and former Nike marketing leader—for an honest and insightful conversation about his new book, Worthy Wins. John's journey is shaped by both professional achievement and personal loss: from a decade with Nike working alongside elite athletes and the world's most advanced technology, to navigating the unexpected death of his father and the perspective-shifting realization that time is both scarce and uncertain. In our conversation, John shares the story behind Worthy Wins, the powerful concept of getting radically clear on what matters most, and why so many of us risk "winning" at the wrong things without ever realizing it. Together, we explore John's lessons from the corporate world—where clarity and alignment can mean the difference between organization-wide momentum and wasted effort—as well as his personal life, where the true measure of success lies in relationships and intentional living. John opens up about the tensions between accomplishment and connection, the influence of mentors like Kobe Bryant, and practical strategies for identifying your own worthy wins, whether leading a team or navigating your family. About John, John Olinger spent a decade as a Brand and Digital Marketing leader for Nike and Jordan Brand, including three years captaining Global Marketing for Kobe Bryant. He reached a career inflection point after the unexpected passing of his father and left Nike in 2022 to become a consultant, author, and speaker. His first book, Worthy Wins, came out in 2025 to help individuals and organizations win in the places that matter most. John was recently tapped to become the President of Unitus, a Christian footwear and apparel brand, started by NBA player Jonathan Isaac. John is married to his AMAZING wife, Erin, and they are raising three energetic boys in Florida.  Here's a few additional resources for you… Do you feel called to share your story with the world? Check out Gordon Publishing  Follow me on Instagram: @JonGordon11 Check out my new revised release of my book, The Power of Positive Leadership here! Every week, I send out a free Positive Tip newsletter via email. It's advice for your life, work and team. You can sign up now here and catch up on past newsletters. Ready to lead with greater clarity, confidence, and purpose? The Certified Positive Leader Program is for anyone who wants to grow as a leader from the inside out. It's a self-paced experience built around my most impactful leadership principles with tools you can apply right away to improve your mindset, relationships, and results. You'll discover what it really means to lead with positivity… and how to do it every day. Learn more here! Do you feel called to do more? Would you like to impact more people as a leader, writer, speaker, coach and trainer? Get Jon Gordon Certified if you want to be mentored by me and my team to teach my proven frameworks principles, and programs for businesses, sports, education, healthcare!

Join UC Today's Kieran Devlin as he sits down with Brad Hintze, Executive Vice President of Global Marketing, and Joel Mulpeter, Senior Director of Product Marketing at Crestron. While the tech industry is understandably captivated by cloud-based software like Copilot and Zoom AI Companion, this insightful conversation shifts the focus to the physical foundation that makes these tools actually work. If you want to understand why true AI scalability requires robust, purpose-built hardware and edge computing, this session is an absolute must-watch for IT and AV leaders.In this engaging discussion, the Crestron team unpacks the reality of deploying AI across enterprise meeting spaces. They reveal why prioritizing purpose-built compute and intelligent audio over IP is the secret to avoiding the "garbage in, garbage out" trap of AI transcription and collaboration tools.Key takeaways from our conversation include:The Shift to Edge AI: Why relying solely on the cloud is inefficient, and how integrating Neural Processing Units (NPUs) at the edge enhances security, reduces latency, and processes complex tasks like facial and voice recognition directly in the room.AI as the Installer: How Crestron leverages computer vision, auto-measure technology, and ArUco markers to drastically slash room commissioning time from hours to mere minutes, democratizing broadcast-quality video across the business.Solving the Audio Challenge: An inside look at Crestron's scalable audio-over-IP processor, designed to minimize "time to audio" and deliver the crystal-clear acoustics that AI transcription tools demand to function accurately.Future-Proofing for 2027: Strategic advice for IT leaders on standardizing room platforms and investing in hardware with enough compute headroom to support the rapidly evolving AI software landscape.

In this episode, Mahabir Panigrahi, Director of Global Marketing, Consumer & Commercial Analytics Intelligence at The Coca-Cola Company, shares his journey from a self-described “numbers guy” to shaping analytics at global scale.Having worked with Coca-Cola for years as a consultant before joining full-time, Mahabir brings a rare end-to-end perspective on how data, marketing and technology intersect. He explains how analytics has evolved and why the real challenge today isn't access to data, but turning it into fast, actionable insights that drive business decisions.Mahabir dives into the impact of large language models, not as hype, but as practical tools that accelerate workflows, enhance storytelling and democratize analytics across teams. For him, AI isn't a disruption to fear—it's a powerful enabler that expands what's possible, if used with the right mindset.Tune in for a behind-the-scenes look at how one of the world's biggest brands is adapting to rapid technological change.

Wulf Muller is a German born European jazz impresario. He was Polygram's International Director for Jazz and Classical Marketing. He was responsible for the global marketing campaigns for superstars like Luciano Pavarotti, Cecilia Bartoli, Herbie Hancock and Diana Krall. He also signed a number of major artists including Sonny Rollins, Roy Hargrove, John Scofield, Branford Marsalis, Bill Frisell and John Medeski. And he's written a memoir entitled ‘My Life In Music'. My featured song is “Python” from the album PGS 7 by my band Project Grand Slam. Spotify link. —----------------------------------------------------------- The Follow Your Dream Podcast:Top 1% of all podcasts with Listeners in 200 countries! Click here for All Episodes  Click here for Guest List  Click here for Guest Groupings  Click here for Guest Testimonials Click here to Subscribe  Click here to receive our Email Updates Click here to Rate and Review the podcast —---------------------------------------- CONNECT WITH WULF:https://wulfmuller.wordpress.com/ —---------------------------------------- ROBERT'S NEWEST RELEASE:“MI CACHIMBER ALL STARS” is the new, expanded version of Robert's single, “Mi Cachimber”, which he wrote for his father. Featuring Camila Cortina on Rhodes and Xito Lovell on trombone in addition to Benny Benack III and Dave Smith on flugelhorn, and Project Grand Slam's rhythm section. CLICK HERE FOR OFFICIAL VIDEO CLICK HERE FOR ALL LINKS —-------------------------------------- ROBERT'S RECENT RELEASE: “MA PETITE FLEUR STRING QUARTET” is Robert's latest release. It transforms his jazz ballad into a lush classical string quartet piece. Praised by a host of classical music stars. CLICK HERE FOR YOUTUBE LINK CLICK HERE FOR ALL LINKS —---------------------------------------- Audio production: Jimmy RavenscroftKymera Films   Connect with the Follow Your Dream Podcast: Website - www.followyourdreampodcast.comEmail Robert - robert@followyourdreampodcast.com   Follow Robert's band, Project Grand Slam, and his music: Website - www.projectgrandslam.comYouTubeSpotify MusicApple MusicEmail - pgs@projectgrandslam.com    

Running a global marketing function from APAC sounds like a logistical headache. For Jon Stona, VP of Global Marketing at Airwallex, it's a deliberate competitive advantage. In this episode, Jon unpacks how one of the world's fastest-growing fintechs has architected a marketing org that's globally consistent yet locally authentic - spanning Singapore, San Francisco, London, and regional hubs across Asia, Europe, and Australia. From making the case for product marketing before performance spend, to using an F1 sponsorship to systematically close a trust gap against legacy financial institutions, Jon brings rare clarity to the strategic decisions that most B2B marketing leaders only talk about in theory. If you want to think bigger about brand, team design, and what marketing can actually own in a scaling business, this episode is worth your time. Guest Introduction Jon Stona is VP of Global Marketing at Airwallex, the Australian-founded global payments and financial platform supporting over 150,000 businesses worldwide. Before joining Airwallex, Jon held senior marketing roles at Stripe, Google, and Nike - giving him deep experience scaling marketing across global technology platforms and challenger brands at every stage of growth. Key Topics Why Airwallex built its global marketing org out of APAC, and why the APAC talent pool - wired for fragmentation and global trade from day one - is a genuine strategic assetHow the team is structured across Singapore, San Francisco, London, and regional markets, and why a flat, matrix model is essential when you're this geographically dispersedThe case for investing in product marketing before growth marketing - and why getting your positioning, segmentation, and value prop right is the "root" everything else depends onThe four truths Jon applies to any market expansion: brand truth, product truth, market truth, and user truth - and how product marketing is the function that calibrates where the variation sitsHow Airwallex uses its McLaren F1 partnership to build trust at scale, structured around the reliability-credibility-intimacy-low self-orientation framework - and how they actually measure the pipeline and employee sentiment impactWhere AI is genuinely delivering efficiency gains in marketing (Writer, Jasper, Profound) and the paradox this creates: as AI levels the playing field on distribution, the non-technical facets of marketing - storytelling, positioning, insight - matter more than everJon's advice for B2B marketers who want to take bolder moves: return to first principles, and remember you're marketing to humans who happen to make business decisions Resources & Links Books Nudge by Richard Thaler and Cass SunsteinPredictably Irrational by Dan Ariely AI Tools Writer - AI content platform for brand voice consistency and marketing workflow efficiencyJasper - AI platform for end-to-end marketing content creationProfound - Tool for tracking how your brand appears across LLM platforms Blogs & Publications HubSpot Blog People Mentioned Reko Rennie - Internationally acclaimed Kamilaroi artist who collaborated with Airwallex and McLaren on the 'Shifted Perspectives' campaign at the 2025 Australian Grand PrixDan Ariely - Behavioural economist and author Companies & Platforms AirwallexMcLaren Racing Contact & Credits Host: Shahin Hoda Guest: Jon Stona Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

During Payson's trip to Italy last week to race The Hills, he stopped by the headquarters of his new tire sponsor, Pirelli, for a tour of the factory floor. Afterward, he sat down with Samuele Bressan, the company's Head of Global Marketing for its cycling division. They discuss why Pirelli, which is primarily known for its high-performance tires for luxury sports cars and Formula 1 racing, decided to start making gravel tires back in 2018, and how their products in that area have evolved since then. They also talk about the testing process (one of their recent tires was tested in no fewer than four wind tunnels), the importance of tire compound in gravel, and Samuele's history with freeriding and BMX. Instagram: @withpacepodcastYouTube: Payson McElveenEmail: howdy@withpace.cc

The WNBA and WNBPA just wrapped up negotiations on a historic new CBA featuring a $7M salary cap and million-dollar supermax deals, but what was compromised on the way to these agreements? The confetti is flying, but we are looking past the PR spin to examine details released so far. From the reality of a 20% revenue split to the ongoing leverage of NBA ownership, we are breaking down the business, the media rights, and the cultural ripple effects of this new financial era.Plus, a look at FIFA's controversial ruling on the Iranian men's soccer team.(0:00) Intro(5:49) - FIFA denies request of Iran Men's Soccer Team to relocate games to Mexico(17:50) - WNBA CBA Verbal Agreement and What's Next(21:18) - The WNBA Deal by the numbers(25:10) - What's the catch with this deal? What are we watching for next?(27:47) - The WNBA is still largely owned by the NBA (and how that affects things like media rights)(32:50) - The Reality Check: Why WNBA Players Settled for 20%(36:30) - Debunking the Deficit Myth (The 1983 NBA Comparison)(48:49) - Watch out for the legalese! - How contract wording has backfired against players in the past(58:14) - The Cultural Shift: "Be Like Mike" vs. "Be Like Arike"(59:22) -

Rebecca Larzik is the Head of Marketing at Stan. With nearly 20 years of marketing experience, she has led work for global brands including Chanel, Clinique, O'Neill, and GoPro. Prior to joining Stan, Rebecca served as Executive Producer of Global Marketing at GoPro, where she oversaw the content used to market the company's hardware and software products worldwide. Drawn to the freedom‑fighting spirit of the cannabis community and Weedmaps' mission to power a transparent, inclusive global cannabis economy, Rebecca joined Weedmaps in 2017. There, she oversaw all aspects of brand marketing strategy, helping establish Weedmaps as one of the first companies in the category to retain an entertainment marketing AOR (Wheelhouse Labs), secure a multi‑year partnership with Kevin Durant's Thirty Five Ventures, and continually find innovative ways to educate consumers about cannabis. At Stan, Rebecca now leads marketing strategy and major initiatives, including overseeing the Dare to Dream Challenge, a flagship contest designed to spotlight and support ambitious entrepreneurs building their personal brands with Stan.

Send a textWhat happens when a global social media manager for one of the world's most iconic tire brands decides to spend his weekends chasing podiums in a mud-filled Copart Mustang?You get something bigger than a hobby. You get a masterclass in technical curiosity and community.In this episode of the Late to Grid Podcast, we sit down with Chris Armbruster to discuss his journey from childhood memories of his father's rotary-swapped Beetle to building a Spec Iron Mustang from the ground up. Chris shares his evolution as a racer—from "survival driving" in endurance races to high-stakes sprint battles—and explains why the NASA community is a unique ecosystem where even your toughest competitors will hand you spare parts to keep you on track.

当番組は、森辺一樹がグローバル・マーケティングを分かりやすく解説するPodcast番組です。 ビジネスパーソンを対象に、アジア新興国を中心としたグローバルビジネスに関する様々なナレッジやノウハウを番組ナビゲーターと共にお届けしております。 新刊はこちら » https://www.amazon.co.jp/dp/449565019X 定期セミナーはこちら » https://spydergrp.com/seminars/ カンファレンス開催のお知らせ：『SPYDER Global Marketing Conference 2026』 〜アジア新興国市場の攻略に向けて〜 https://spydergrp.com/seminars/accepting/6335/

To kick off Women's History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express.Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa, Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she's already refreshed the company's mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry.Tune in for a conversation with a leader who believes we are entering the golden age of creativity…—Learn more, request a free pass, and register at iab.com/ccs Promo Code for $150 off ticket prices: CMOPODCCS26—This week's episode is brought to you by IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kelly Fredrickson is the head of Global Brand and Public Relations in Global Marketing of T. Rowe Price Group, Inc. Kelly has been with T. Rowe Price since January 2024, beginning in the Global Marketing Global Brand and Public Relations department. Prior to this, Kelly was president of Mullen Lowe Boston. She also was a senior vice president of marketing at Bank of America.

Dr. Rico's presentation was titled “Of cows and bugs: Using insects as alternative feeds in dairy cattle nutrition.” He gives an overview of his presentation, noting that while insects are not a major focus of US dairy nutrition, they are of interest in other parts of the world as a protein source to substitute for soybean or fish meal. (2:12)Dr. Dou's talk was “Alternative feed for livestock: Opportunities and challenges to support a circular food system.” She explains that a typical agriculture/food system is linear: take, make, and waste, which generates a lot of food residues. Her research aims to recover and recycle some of the food residues from other industries and evaluate their suitability for livestock feeding. (3:51)Dr. Pinotti's presentation was titled “Alternative foodstuffs in dairy ruminant nutrition: Basic concepts, recent issues, and future challenges.” His research focuses on using “former food” for livestock feeding and feeding insects not only as a protein source but also as a potential mineral source. (5:38)Dr. Pinotti talks about the challenges around variability in alternative feedstuffs. He goes on to describe some of the bakery byproducts he has used in research rations. He calls them fortified versions of cereal. They contain quite a lot of starch and also contain a lot of fat. These ingredients are ideal for young monogastric animals and also have utility in lactating dairy cow diets. The panel discusses the EU animal protein ban and whether similar restrictions exist for animal fats. (10:16)Dr. Rico notes that insects contain between 40 and 70% protein, depending on the type of insect. Crickets, mealworms, and black soldier fly larvae are the most popular. The fly larvae have a higher fat content compared to crickets and are a good energy source for monogastrics like pigs, chickens, or fish. Less is understood about the feeding value of insects in ruminant diets, and Dr. Rico's lab has been conducting experiments to help define this in dairy cattle. He notes the chitin content of insects is a unique challenge due to its indigestibility. It comes out in the NDF fraction in a nutrient analysis, but it is animal fiber, not plant fiber. (21:27)The panel talks about the scalability of insects as a protein source and confirms that the theory that insects are a cheap protein source is different from reality at this time. The group talks about small-scale insect projects at universities and in Africa. (27:17)Dr. Pinotti explains that insects are quite good at accumulating minerals, bad and good. His group conducted an experiment using sodium selenite as the substrate and the insects made selenocysteine and selenomethionine. Future research will include zinc as well as selenium in the substrate, and insects will be fed in an in vivo trial to verify bioavailability. He does not envision issues with chitin interfering with bioavailability since the insects incorporate the minerals into amino acids. (34:27)Dr. Rico talks about the amino acid and fatty acid profiles in insects. Essential amino acid content is relatively similar to other common protein sources. Insects contain higher levels of lauric and myristic acids than other common sources which could pose a challenge for lactation diets. He explains that there is a low-fat source of black soldier fly larvae with around 12% fat, compared to 30% in the full-fat version. The panel talks about variability in protein and fat content by insect type and the substrate the insects were grown on. (37:35)Dr. Dou describes some of her circular feed research using fresh cull fruit (kiwi, citrus, apples; delivered daily) blended into the TMR. Later, she also ensiled the fruit with dry hay in an effort to preserve the fruit before spoilage. Dr. Pinotti notes that he has used cull material from a salad plant as feed as well.  (44:31)Dr. Dou reports that one-third of food produced for human consumption never makes it to the human stomach. Globally, it's estimated that 1.6-1.9 billion tons of food are lost and wasted each year. The panel talks about the biggest challenges keeping us from using more former food products in livestock feeding. (50:54)Panelists share their take-home thoughts. (59:51)Please subscribe and share with your industry friends to invite more people to join us at the Real Science Exchange virtual pub table.

In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Pardeep Duggal, Global Marketing Director at Bupa Global, about why marketing must sit at the heart of business transformation, not on its sidelines. Drawing on decades of cross-industry experience, Pardeep shares practical frameworks for earning boardroom credibility, building high-performing teams, and embedding marketing into the core business strategy. From leading with data before creativity to adopting AI through real-world use cases, she outlines how modern marketing leaders can balance rigour with bold thinking. It's a candid, opportunity-focused conversation for CMOs ready to shape strategy, not simply defend spend.Topics Covered: How to reframe marketing's role from communications-only to business transformation by positioning marketing as integral to customer strategy, digital ubiquity, and business outcomes, not as a separate function. The three non-negotiable qualities that define high-performing marketing leaders. Intellectual capability to understand business dynamics, relentless work ethic, and learning agility trump tenure or pedigree.  The "Swoosh" methodology for delivering marketing transformation. Start by fixing operational basics and earning credibility, then paint a three-year vision of progressive change.Why credibility precedes creativity in the boardroom. Lead with a data-driven understanding of business models, revenue drivers, and digital impact before deploying your creative superpower. Numbers open doors; creativity changes minds.The winning team composition is a mix of industry veterans with fresh talent from other sectors. Pair people who understand organizational unwritten rules with outsiders who bring new perspectives. How to connect with the C-suite through emotional immersion, not just dashboards. Use theatrical, real-world experiences, hotel room customer simulations, unfiltered customer sessions, and live store visits to make customer insights visceral and memorable for executives.Pardeep Duggal is the Global Marketing and Digital Director at Bupa Global. She brings three decades of experience transforming customer experiences across heavily regulated industries, including banking, energy, insurance, and healthcare. Known for embedding marketing into enterprise-wide business transformation strategies, she has built high-performing teams at leading organizations, including E.ON, CVS, Santander, and Barclaycard. If you enjoyed this episode, be sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube. Instructions on how to do this are available here.Support the show

Most companies bet everything on one big launch.Doug Lamont thinks that's how you kill growth.In this clip, the former CEO of Tony's Chocolonely and Innocent Drinks breaks down a radically different way to scale — one built on rolling innovation, layered bets, and removing fear from failure.Instead of over-researching, over-launching, and over-spending, Doug explains why the smartest brands:- test cheaply- back winners late- kill losers fastand never rely on a single “big idea” to carry the businessFrom product launches to international expansion, this is a masterclass in how real growth actually happens — especially from £100m → £500m+.===============

Dow is driving the future of sustainable mobility in Midland, MichiganAs the Global Marketing and Strategy Director for Dow Mobility Science™, Ryan Smith is at the forefront of the automotive industry's rapid transition toward electrification and sustainability. He leads global go-to-market strategies that align Dow's deep material science expertise with the needs of the growing EV market. In this episode he discusses how Dow materials work with autonomous vehicles, vehicle electrification process, and more. Ryan also hosts the insightful video series “The Road Ahead”, and oversees major global investments for Dow including the first European MobilityScience™ Innovation Studio in Italy.

In this episode of Hurdle, Emily sits down with Erika Gabrielli, the Vice President of Global Marketing at HOKA. Erika shares the story of HOKA’s meteoric rise from a niche ultra-running brand to a $2 billion global powerhouse. She delves into the importance of brand authenticity, the power of listening to the community, and why "maximalism" in footwear is about more than just aesthetics—it's about performance and comfort. Erika also opens up about her professional journey, offering tactical advice for those looking to break into the sports industry, the importance of trusting your intuition, and how she balances the demands of a high-profile executive role with being a mother. IN THIS EPISODE The Evolution of "Maximalism": Erika traces HOKA's journey from being "counter-culture" in a minimalist era to leading the industry with its focus on solving the problem of running downhills faster. Scaling with Soul: How the brand reached its $2 billion revenue milestone while maintaining core values like curiosity and inclusivity. Marketing via Experience: Why Erika believes experiential marketing is the most powerful tool for building emotional connections and lasting memories with consumers. Co-Creation over Control: Shifting the marketing narrative from "talking at people" to "world-building" alongside the running community. Career "Harmony": Erika's perspective on rejecting the myth of work-life balance in favor of finding a daily "harmony" that allows for both professional leadership and motherhood. QUOTABLE MOMENTS On Marketing & Community "It’s not about controlling the narrative ... it’s much more about embracing that idea of co-creation. It’s a shift from talking at people to being in a space where we’re doing more world-building." "In terms of greatest brand building, it comes from an experience because it evokes a memory ... that memory evokes emotion, and that’s what always is going to bring people back to a brand." "The work is never done. We can talk about ourselves all day long, but if it's not directly drawn to that consumer insight and how we're solving problems for them, it's not going to pass the bar." On Leadership & Intuition "The paranoid survive. You're always looking around corners to where there's opportunity but also where there's risk. Part of that to me is also tied to trusting your intuition." "It's not always the loudest voice in the room, it's not always the most senior voice in the room that is sharing the right paths or the right ideas." "The only person that's truly going to bet on you is you. Have the inner confidence to know that. You won't know until you try, and sometimes you won't know until you fail and you try again." On Life "Harmony" "I stopped looking for balance a few years ago. I think it's unrealistic. I switched my language into finding harmony. Harmony is about the acknowledgment that I’m not going to be perfect at all the roles I have to play, and that’s okay." MENTIONED IN THIS EPISODEHoka Cielo X1 3.0 SOCIALErika on LinkedIn@emilyabbate@iheartwomenssports JOIN: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Daily Hurdle IG Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Weekly Hurdle Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ASK ME A QUESTION: Email hello@hurdle.us to with your questions! Emily answers them every Friday on the show. Listen to Hurdle with Emily Abbate on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.See omnystudio.com/listener for privacy information.

In this episode, Mariah Salazar explores the innovative approaches to education with Viviane Jaeger, Head of Global Marketing at Strawbees. Viviane sheds light on the significance of STEAM learning and how Strawbees empowers teachers and students to bring creativity and problem-solving skills into the classroom. Gain insights into the challenges Strawbees encountered in reaching their target audience and the strategies they employed to overcome these obstacles. Viviane highlights the crucial role of data-driven marketing and segmentation in optimizing website performance, resulting in enhanced user engagement and improved learning outcomes.

Recorded at NRF 2026: Retail's Big Show, this episode of the RETHINK Retail podcast explores how retailers are translating data into more informed decision-making at the store level. In 'From Insight to Impact: How Intelligent Retail Creates Results', industry leaders discuss how connected retail ecosystems, spanning POS, self-checkout, back office operations, and analytics, can support operational efficiency and contribute to improved customer experiences. The conversation brings together perspectives from Loblaws and Diebold Nixdorf, sharing practical observations on how retailers approach technology integration, scale innovation across store networks, and align digital investments with business priorities. Podcast participants include: - Roman Gerlicher, SVP, Retail Technology, Loblaw Companies Limited - Arvin Jawa, VP, Global Marketing & Strategy, Diebold Nixdorf

Join Skylar Fobbs, Sr. Director of Sales, and Wendy Freedman, VP of Global Marketing as they break down everything you need to know about Activate 90 — what's new, how it works, and how to use it to build consistency, hit your goals, and create real momentum in your business. Whether you're just getting started or ready to level up, this episode is your roadmap to building a stronger, more focused, more profitable business — one day at a time. Your next 90 days start now. Let's go. *The average 12-month earnings of a typical US Consultant who earned in 2024 are $683. These earnings represent gross income and do not account for expenses incurred in building a business. Visit the LifeVantage Income Disclosure Statement for more details.

In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry. About FreighTech FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran. Key Takeaways: Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. FreighTech's Specialization: Founded in 2023, FreighTech provides fractional CMO consulting and marketing advisory services specifically for logistics technology businesses. Jim Waters leverages his deep industry experience (having scaled companies like Tive and Frayt) to help growth-stage startups turn marketing from a cost center into a revenue-generating engine without the overhead of a full-time executive. Marketing as a Portfolio: Jim argues that marketing should be treated as an investment portfolio, not a one-off cost. Just like a financial portfolio or a fitness routine, it requires time and consistency. Companies often fail because they "micromanage" their marketing, expecting an immediate ROI within two weeks, rather than allowing for the 6–9 month cycle often required to see real pipeline growth. The Death of the Cold Call and the Rise of "Stalking": The traditional sales model of making 100 cold calls a day is losing effectiveness because buyers now screen calls and conduct their own research online. Joe and Jim discuss how the buying process starts long before the sales process, with potential customers "stalking" a company's content on LinkedIn, YouTube, and podcasts for up to a year before ever engaging with a salesperson. Navigating the 2026 Visibility Shift (SEO, GEO, and AEO):  Visibility in 2026 requires more than just traditional Search Engine Optimization (SEO). Jim introduces two critical new concepts: GEO (Generative Engine Optimization): Ensuring your brand is cited by AI engines like ChatGPT and Gemini as a subject matter expert. AEO (Answer Engine Optimization): Structuring content to directly answer binary buyer questions (e.g., "How do I improve ROI in logistics marketing?"). The "Revenue Engine Blueprint" Basics: Before scaling, companies must master the basics. Jim emphasizes that a "blueprint" requires a clear understanding of the Total Addressable Market (TAM) and a refined Ideal Customer Profile (ICP). Without knowing exactly who you solve problems for, adding expensive tech stacks like Salesforce or HubSpot is simply "accelerating into a wall." The Danger of "Chainsaw" Customers: Jim shares a cautionary tale from his time at Tive about a salesperson wanting to tape a high-end tracker to a chainsaw to prevent theft. While any revenue is tempting, Jim warns that chasing customers outside your ICP is not repeatable or scalable. True growth comes from "niching down" to focus on fans and specific verticals (like Pharma or Cold Chain) rather than trying to be everything to everyone. Multiplying Reach through a Distribution Engine: Content is only half the battle; the other half is a distribution engine. This involves using a "one-to-many" strategy—leveraging partners, PR, and podcasts to amplify a single piece of high-quality thought leadership. By turning one conversation into video clips, articles, and social posts, companies build the authenticity and trust necessary for modern freight-tech sales. Learn More About Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech Jim Waters | Linkedin FreighTech | Linkedin FreighTech Driving Sales Pipeline with Jim Waters | The Logistics of Logistics The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics Every Shipment Matters With Jim Waters | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

January 20, 2026 Show host Bruce Martin and Pit Pass Indy are back with another big episode. Martin has exclusive interviews with Indianapolis 500 winning driver Alex Palou, winning team owner Chip Ganassi, and BorgWarner Director, Global Marketing and Communications Michelle Collins. Also, 2023 NASCAR Cup Series Champion Ryan Blaney of Team Penske talks about a variety of subjects including Team Penske's IndyCar drivers Scott McLaughlin, Josef Newgarden and David Malukas, on this episode of Pit Pass Indy. For more INDYCAR coverage, follow Bruce Martin at X, previously known as Twitter, at @BruceMartin_500

From CES Unveiled in Las Vegas, Targus' Vice President, Global Marketing & Ecommerce Andrew Corkill shows off a modular, expandable backpack designed for business trave for more than just techl, new portable docking stations that enable multi-display workflows on the road. Then, Gabi Iorio, Director of Global Marketing and Sales for Hyper, gave us a look at their award-winning Hyper enclosure that upgrades storage, speed, and even AI capabilities without replacing a laptop.  Show Notes: Links: HyperDrive Next USB4 M.2 PCIe Enclosurehttps://amzn.to/4pN94aw Targus backpacks on Amazonhttps://amzn.to/4pSY77f Support:      Become a MacVoices Patron on Patreon     http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:     http://macvoices.com      Twitter:     http://www.twitter.com/chuckjoiner     http://www.twitter.com/macvoices      Mastodon:     https://mastodon.cloud/@chuckjoiner      Facebook:     http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:     http://www.facebook.com/macvoices/      MacVoices Group on Facebook:     http://www.facebook.com/groups/macvoice      LinkedIn:     https://www.linkedin.com/in/chuckjoiner/      Instagram:     https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes     Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

From CES Unveiled in Las Vegas, Targus' Vice President, Global Marketing & Ecommerce Andrew Corkill shows off a modular, expandable backpack designed for business trave for more than just tech, new portable docking stations that enable multi-display workflows on the road. Then, Gabi Iorio, Director of Global Marketing and Sales for Hyper, gave us a look at their award-winning Hyper enclosure that upgrades storage, speed, and even AI capabilities without replacing a laptop.  http://traffic.libsyn.com/maclevelten/MV26012.mp3 Show Notes: Links: HyperDrive Next USB4 M.2 PCIe Enclosure https://amzn.to/4pN94aw Targus backpacks on Amazon https://amzn.to/4pSY77f Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

Episode Notes On this episode of the Solar Maverick Podcast, host Benoy Thanjan sits down with Jing Tian, Chief Growth & Revenue Officer at Tigo Energy, to explore how smarter electronics, AI, and energy intelligence are reshaping the solar industry. Jing shares her journey from a PhD in chemistry to becoming a global solar executive, including leadership roles across Asia and the U.S. She breaks down how module-level power electronics (MLPE) improve safety, flexibility, and performance in residential, C&I, and utility-scale solar and why MLPE is becoming foundational as solar converges with storage, software, and grid services. The conversation also dives into rapid shutdown requirements, AI-powered monitoring, and how predictive analytics can reduce O&M costs while improving system reliability. Jing closes with thoughtful advice for emerging leaders, women in clean energy, and anyone navigating the “solar coaster.” Notable Takeaways * MLPE enables safer, smarter, and more flexible solar system design * Small performance gains at the module level can create massive impact at scale * AI-driven monitoring turns raw data into actionable insights * Innovation must solve real customer pain points, not just advance technology * Strong leadership requires adaptability, clear communication, and cultural awareness   Biographies Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy, solar developer and consulting firm, and a strategic advisor to multiple cleantech startups. Over his career, Benoy has developed over 100 MWs of solar projects across the U.S., helped launch the first residential solar tax equity funds at Tesla, and brokered $45 million in Renewable Energy Credits (“REC”) transactions. Prior to founding Reneu Energy, Benoy was the Environmental Commodities Trader in Tesla's Project Finance Group, where he managed one of the largest environmental commodities portfolios. He originated REC trades and co-developed a monetization and hedging strategy with senior leadership to enter the East Coast market. As Vice President at Vanguard Energy Partners, Benoy crafted project finance solutions for commercial-scale solar portfolios. His role at Ridgewood Renewable Power, a private equity fund with 125 MWs of U.S. renewable assets, involved evaluating investment opportunities and maximizing returns. He also played a key role in the sale of the firm's renewable portfolio. Earlier in his career, Benoy worked in Energy Structured Finance at Deloitte & Touche and Financial Advisory Services at Ernst & Young, following an internship on the trading floor at D.E. Shaw & Co., a multi billion dollar hedge fund. Benoy holds an MBA in Finance from Rutgers University and a BS in Finance and Economics from NYU Stern, where he was an Alumni Scholar. Jing Tian CHIEF GROWTH AND REVENUE OFFICER Jing is responsible for leading Tigo's strategic growth initiatives, driving revenue generation, and scaling the business worldwide. Jing has a 25+ years of proven track record of technical and business success at companies like Credence, Solfocus, Shift Energy, and Trina Solar. For the past decades, she has focused on the profitable growth of equipment manufacturers across the solar ecosystem as well as solar project financing and development. While serving as Head of Global Marketing and President of Trina Solar USA, she launched the TrinaSmart Module in collaboration with Tigo. Stay Connected: Benoy Thanjan Email: info@reneuenergy.com  LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Website: https://www.solarmaverickpodcast.com/       Jing Tian      Linkedin: https://www.linkedin.com/in/jing-tian/     Tigo Energy:  https://www.tigoenergy.com/        Please provide 5 star reviews      If you enjoyed this episode, please rate, review and share the Solar Maverick Podcast so more people can learn how to accelerate the clean energy transition.    Reneu Energy Reneu Energy provides expert consulting across solar and storage project development, financing, energy strategy, and environmental commodities. Our team helps clients originate, structure, and execute opportunities in community solar, C&I, utility-scale, and renewable energy credit markets. Email us at info@reneuenergy.com to learn more.

Plenty of leaders talk about collaboration. Far fewer can actually make it happen—especially when the stakes are high, and the timelines are brutal. So what's the real difference between the buzzwords and the leaders who truly deliver? In this episode, Lindsay sits down with Amanda DePalma, Head of Global Marketing for Ultrasound at Siemens Healthineers. Amanda shares the real stuff: how she learned to lead cross-functional teams without micromanaging, the years it took to trust her own thinking style, and the moments that shaped her commitment to mentorship and diversity. She also opens up about the role storytelling plays in healthcare, why patient impact keeps her grounded, and why the current wave of AI innovation finally feels different - and genuinely helpful - for clinicians and patients. You'll hear them discuss: How Amanda's early career in every corner of marketing shaped the way she leads today The culture of trust she builds so teams can do their best work without being over-managed The moment she realized authenticity mattered more than mimicking the “loudest voice in the room” Why forcing people to behave outside their natural style leads to burnout The difference between coaching, mentoring, and sponsoring and why sponsorship changed her career How real patient stories keep teams connected to the purpose behind the work The global challenges clinicians face right now, from staffing shortages to long diagnostic wait times Why AI is finally moving from buzzword to real-world impact in imaging and procedures The possibilities opening up at the intersection of devices, imaging, and intelligent workflows Resources: Amanda DePalma on Siemens Healthineers | LinkedIn Lindsay Pedersen - Contact me to tell me who you'd like to hear as a guest! | Connect with me on LinkedIn

Before we get to the show notes, please go pick up a copy of my new book, Sales Exegesis, available on paperback and Kindle TODAY!

December 10, 2025 - In the next program of our Young Professionals' Network series, The Korea Society is hosting a panel discussion to explore what it takes to navigate leadership roles in multinational companies, make major career transitions, and think strategically on a global scale. Panel Speakers Melissa Choi: Director, Global Marketing at Elizabeth Arden Skincare, Revlon Youngjin Yoon: Director at Morgan Stanley Moderated by Stephanie Hwang, Development Program Officer at The Korea Society, the discussion will also highlight how national and organizational culture shape leadership styles, decision-making, and career growth in international companies. Speakers will share practical strategies and lessons that young professionals can apply as they pursue global careers. Join us in-person at The Korea Society on Wednesday, December 10th at 5:30 PM for this conversation, followed by opportunities for discussion and networking with the speakers. For more information, please visit the link below: https://www.koreasociety.org/corporate/2093-gaining-global-perspective-insights-on-workplace-culture

Have you ever wondered what exactly goes on behind the scenes in loyalty programs—and what drives executive decisions about what to offer, add, or take away from their members' experience? In this episode, I get to do exactly that. I'm joined by Laurie Blair, Hyatt's Senior Vice President of Global Marketing and Loyalty, for a rare behind-the-scenes look at how Hyatt designs a program that travelers actually feel loyal to. We talk about what truly sets the World of Hyatt program apart, how they make decisions about elite benefits and redemptions, and what status holders can expect in the future. We get into everything from the rarity of fixed award charts and hotel loyalty programs, stealth devaluations, and Hyatt's approach to balancing business goals with prioritizing their members—to the underrated redemptions you should absolutely be taking advantage of. Laurie also shares what it's like to build a loyalty program that discerning travelers trust and love, how Hyatt listens to its members, and why care—not just points—is the foundation of everything they do. If you've ever wondered how loyalty is built inside one of the most respected travel brands in the world, this is your backstage pass. Get full show notes and transcript: https://pointmetofirstclass.com/world-of-hyatt-behind-the-scenes/  Want to shape the show? Take the Point Me To First Class listener survey and share what you love and want more of! https://docs.google.com/forms/d/e/1FAIpQLSeAPfb3wIaphMn_NoQzm_fljydsivTELQwh7pYoxrI2uTFoKQ/viewform?usp=header  Eager to learn the secrets of award travel so that you can turn your expenses into unforgettable experiences? Join the Points Made Easy course waitlist here: https://pointmetofirstclass.com/pointsmadeeasy  

How can deep customer understanding drive more effective B2B marketing strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about customers, helping teams create more personalized and impactful experiences. Greg also reflects on his own career journey, offering advice on mentorship, self-awareness, and finding purpose in your work.In this episode, we cover:How to move beyond static personas and gain real-time, contextual customer understandingThe role of AI in scaling personalized marketing and keeping insights fresh and actionableWhy product-market fit is a moving target and how to stay aligned with evolving customer needsHow to use customer context as a strategic advantage in sales conversations and GTM planning

In this episode, host Lori Taylor welcomes back Elena Hernandez and Tristan Simpson for a reflective discussion on the viral food trends of 2025.

Branding Genius: The Global Marketing Journey of Paige Arnof-Fenn In this powerful episode, we sit down with one of the most respected voices in global branding and digital marketing. From guiding startups to shaping Fortune 500 giants like Colgate, Virgin, Microsoft, and The New York Times, today's guest brings unmatched insight and experience. She has led marketing at Zipcar during its IPO, helped build Inc.com, and played a key role in Launch Media, later becoming Yahoo Music. Her background also includes work with Coca-Cola and directing the U.S. Treasury's Olympic Commemorative Coin Program. This conversation breaks down what makes brands unforgettable, how leaders can stay relevant, and the human lessons learned across a career of impact and innovation. Join us as we welcome Paige Arnof-Fenn, founder and CEO of Mavens & Moguls. #PaigeArnofFenn #MavensAndMoguls #BrandingExpert #MarketingLeader #DigitalMarketing #GlobalBranding #BrandStrategy #LeadershipPodcast #BusinessInsights #MarketingGuru #EntrepreneurMindset #StartupToFortune500 #TheEMBCNetwork #HurricaneH #PodcastShow #WomenInBusiness #MarketingWisdom #BrandBuilding #OnAirNow (24) Paige Arnof-Fenn | LinkedIn http://www.mavensandmoguls.com/

Troy Weatherhead from the class of 2011 was known for his accuracy and leadership at quarterback for the Chargers. The former All-American and GLIAC Player of the Year is one of the newest members of Hillsdale College’s Athletic Hall of Fame. Once a standout on the football field, he now succeeds in the medical sales field as Senior Director of Global Marketing for Stryker Sage. ------ Informative. Inspirational. Uplifting. Those are the goals of the White and Blue podcast. We are here to tell the interesting stories of Hillsdale College alumni, who number more than 15,000 strong. Our guests will share about their time and experiences while on campus, and also the impact they have had on the world since graduating. What makes the Hillsdale College graduate unique? We will explore that question and more, including how alumni have impacted the past, present, and future of the College. Won’t you join us?See omnystudio.com/listener for privacy information.

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Is your marketing organization built for disruption or doomed to be disrupted?Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value.Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years?Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowTry ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company