Podcasts about Global marketing

Before we get to the show notes, please go pick up a copy of my new book, Sales Exegesis, available on paperback and Kindle TODAY!

Have you ever wondered what exactly goes on behind the scenes in loyalty programs—and what drives executive decisions about what to offer, add, or take away from their members' experience? In this episode, I get to do exactly that. I'm joined by Laurie Blair, Hyatt's Senior Vice President of Global Marketing and Loyalty, for a rare behind-the-scenes look at how Hyatt designs a program that travelers actually feel loyal to. We talk about what truly sets the World of Hyatt program apart, how they make decisions about elite benefits and redemptions, and what status holders can expect in the future. We get into everything from the rarity of fixed award charts and hotel loyalty programs, stealth devaluations, and Hyatt's approach to balancing business goals with prioritizing their members—to the underrated redemptions you should absolutely be taking advantage of. Laurie also shares what it's like to build a loyalty program that discerning travelers trust and love, how Hyatt listens to its members, and why care—not just points—is the foundation of everything they do. If you've ever wondered how loyalty is built inside one of the most respected travel brands in the world, this is your backstage pass. Get full show notes and transcript: https://pointmetofirstclass.com/world-of-hyatt-behind-the-scenes/  Want to shape the show? Take the Point Me To First Class listener survey and share what you love and want more of! https://docs.google.com/forms/d/e/1FAIpQLSeAPfb3wIaphMn_NoQzm_fljydsivTELQwh7pYoxrI2uTFoKQ/viewform?usp=header  Eager to learn the secrets of award travel so that you can turn your expenses into unforgettable experiences? Join the Points Made Easy course waitlist here: https://pointmetofirstclass.com/pointsmadeeasy  

How can deep customer understanding drive more effective B2B marketing strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global Marketing at Poggio to explore the power of deep customer understanding in shaping successful B2B go-to-market efforts. Greg emphasizes the critical need to move beyond surface-level personas and truly understand customer needs, priorities, and challenges to drive meaningful marketing and sales alignment.He shares how AI technologies can be leveraged to continuously update and deliver relevant, real-time context about customers, helping teams create more personalized and impactful experiences. Greg also reflects on his own career journey, offering advice on mentorship, self-awareness, and finding purpose in your work.In this episode, we cover:How to move beyond static personas and gain real-time, contextual customer understandingThe role of AI in scaling personalized marketing and keeping insights fresh and actionableWhy product-market fit is a moving target and how to stay aligned with evolving customer needsHow to use customer context as a strategic advantage in sales conversations and GTM planning

In this episode, host Lori Taylor welcomes back Elena Hernandez and Tristan Simpson for a reflective discussion on the viral food trends of 2025.

Branding Genius: The Global Marketing Journey of Paige Arnof-Fenn In this powerful episode, we sit down with one of the most respected voices in global branding and digital marketing. From guiding startups to shaping Fortune 500 giants like Colgate, Virgin, Microsoft, and The New York Times, today's guest brings unmatched insight and experience. She has led marketing at Zipcar during its IPO, helped build Inc.com, and played a key role in Launch Media, later becoming Yahoo Music. Her background also includes work with Coca-Cola and directing the U.S. Treasury's Olympic Commemorative Coin Program. This conversation breaks down what makes brands unforgettable, how leaders can stay relevant, and the human lessons learned across a career of impact and innovation. Join us as we welcome Paige Arnof-Fenn, founder and CEO of Mavens & Moguls. #PaigeArnofFenn #MavensAndMoguls #BrandingExpert #MarketingLeader #DigitalMarketing #GlobalBranding #BrandStrategy #LeadershipPodcast #BusinessInsights #MarketingGuru #EntrepreneurMindset #StartupToFortune500 #TheEMBCNetwork #HurricaneH #PodcastShow #WomenInBusiness #MarketingWisdom #BrandBuilding #OnAirNow (24) Paige Arnof-Fenn | LinkedIn http://www.mavensandmoguls.com/

Branding Genius: The Global Marketing Journey of Paige Arnof-Fenn In this powerful episode, we sit down with one of the most respected voices in global branding and digital marketing. From guiding startups to shaping Fortune 500 giants like Colgate, Virgin, Microsoft, and The New York Times, today's guest brings unmatched insight and experience. She has led marketing at Zipcar during its IPO, helped build Inc.com, and played a key role in Launch Media, later becoming Yahoo Music. Her background also includes work with Coca-Cola and directing the U.S. Treasury's Olympic Commemorative Coin Program. This conversation breaks down what makes brands unforgettable, how leaders can stay relevant, and the human lessons learned across a career of impact and innovation. Join us as we welcome Paige Arnof-Fenn, founder and CEO of Mavens & Moguls. #PaigeArnofFenn #MavensAndMoguls #BrandingExpert #MarketingLeader #DigitalMarketing #GlobalBranding #BrandStrategy #LeadershipPodcast #BusinessInsights #MarketingGuru #EntrepreneurMindset #StartupToFortune500 #TheEMBCNetwork #HurricaneH #PodcastShow #WomenInBusiness #MarketingWisdom #BrandBuilding #OnAirNow (24) Paige Arnof-Fenn | LinkedIn http://www.mavensandmoguls.com/

Dexter Percil is the Director of Global Marketing at the Saint Lucia Tourism Authority (SLTA). With roughly two decades of experience in sales and marketing across the Caribbean, he has driven successful growth and brand strategy for leading companies including beverage brands and regional distributors before moving into tourism marketing. He holds a Bachelor's degree in Business Administration from the University of Ottawa (Canada) and a Diploma in Business Management from the University of the West Indies (UWI). In 2025, Percil was honored by the Atlanta City Council for his “outstanding professional achievements, impactful leadership, and unwavering commitment to advancing the Caribbean community” — recognition that underscores both his marketing accomplishments and his influence beyond the Caribbean region.

This episode features Nicky Heckles, Vice President of Global Marketing for Smirnoff (Diageo). Dive deep into the Smirnoff marketing strategy that's fueling its success and discover how this iconic brand is dominating the Ready-to-Drink (RTD) market and authentically connecting with connecting with Gen Z consumers of legal drinking age (LDA). The episode reveals the playbook behind the viral success of the Smirnoff Ice campaign, a masterclass in self-aware humor and Gen Z LDA authenticity. * Beyond Impressions: Heckles shares the secret to measuring genuine impact and consumer resonance, moving beyond surface-level vanity metrics like impressions. The key is analyzing metrics related to brand advocacy, affinity, and acquisition, which demonstrate a deeper connection than just view counts. * The Unpretentious Voice: Discover the surprising Gen Z LDA trend Smirnoff is intentionally not chasing to maintain its unpretentious, real voice. Research shows Gen Z LDA craves authenticity and relatability, rejecting "overly polished perfection." Smirnoff leans into its own history of playful, self-deprecating humor (e.g., "We're called Ice but we're a liquid. We don't get it either.") to stand out. The Ready-to-Drink (RTD) market is the fastest-growing alcohol subcategory. Learn how Smirnoff differentiates itself from the flood of hard seltzers and spirit-based cocktails. * Unmet Consumer Need: Smirnoff's RTD portfolio addresses the critical consumer need for convenient, accessible, and reliably fun drinks for casual, social occasions. It positions itself as the unpretentious, easy choice, focusing on impulse purchases in the convenience channel. * Innovation Opportunity: The biggest opportunity for innovation in the next 12-18 months lies not just in flavor(which remains the most influential factor) but significantly in format and packaging (like the strategic shift from bottles to cans for impulse buys) and diversifying ABV options to cater to different occasions. Smirnoff's challenge is leveraging its "OG" vodka and RTD heritage while staying fresh for new drinkers. * Engaging Millennials: The brand strategically taps into nostalgia by referencing its long-standing playful tone and heritage (it's been around for over a century). The 25th birthday campaign for Smirnoff Ice is an example of celebrating its past while setting up a new era. * For Gen Z LDAconsumers, the brand focuses on cultural relevance, inclusive messaging (such as its "We Do We" platform), and humor/meme culture to ensure the brand remains dynamic, fresh, and aspirational. * The 'Glocal' Playbook Example: Heckles shares an example of a successful local activation, such as the Smirnoff Stage at Electric Picnic in Ireland. This activation was focused on radical inclusivity and accessibility, featuring wheelchair-accessible viewing decks, sign language interpreters, and Braille menus. The lesson for other distinct global markets is that while the creative message (the "G") can be consistent, the execution and cultural resonance(the "local") must focus on a universal value, like inclusion and community, to drive advocacy and market share gains. * Holiday Shift: The single biggest shift in consumer behavior Smirnoff is anticipating this holiday season is the continued prioritization of at-home consumption and gatherings focused on collective joy. The marketing strategy, from packaging to placement, is being adapted to capture impulse buys in the convenience channel and showcase the versatility of Smirnoff products for effortless cocktail creation at home. Gen Z LDA expects brands to champion a clear purpose. * Core Social/Cultural Purpose: Beyond responsible drinking, the core cultural purpose Smirnoff is championing is collective joy and inclusion (e.g., the "We Do We" platform). This purpose directly influences marketing by making Smirnoff the sponsor of inclusive events and influences product development to create options for diverse consumption occasions. This episode is essential listening for marketing executives, brand strategists, and anyone interested in how a legacy alcohol brand achieves cultural relevance, drives innovation, and secures its place in the future of the RTD market. Web: https://www.smirnoff.com Follow: @smirnoff About: Looking for the best vodka? Discover Smirnoff No. 21 Premium Vodka, the undisputed number one best-selling premium vodka in the world. With an exceptional heritage spanning decades and unmatched quality, Smirnoff is sold in over 130 countries, cementing its status as a truly global icon. Smirnoff sets the gold standard for purity. Our vodka is triple distilled and ten times filtered through activated charcoal, resulting in an exceptionally pure-tasting and smooth spirit. This meticulous process ensures a neutral base perfect for classic cocktails. Smirnoff is also a leader in flavor innovation, offering a wide range of expertly crafted flavored vodkas to suit every taste and occasion. Popular choices include: * Smirnoff Citrus: Perfect for a simple Vodka Soda with a twist. * Smirnoff Raspberry: Ideal for fruity cocktails. * Smirnoff Spicy Tamarind: A bold, culturally-inspired flavor for unique mixing. From timeless classics to modern favorites, Smirnoff offers versatility for both spirits and convenient Ready-To-Drink (RTD) products. Smirnoff No. 21 is the foundation for some of the world's most memorable and iconic cocktails: * Smirnoff Mule: The zesty, refreshing combination of vodka, ginger beer, and lime. * Classic Smirnoff Cosmopolitan: The perfect balance of vodka, cranberry, lime, and orange liqueur. * Bold Smirnoff Bloody Mary: The ideal savory brunch cocktail using Smirnoff's clean, smooth profile. For ultimate convenience, explore the full range of Smirnoff RTD products. These perfectly mixed, ready-to-enjoy beverages are designed for social gatherings and on-the-go enjoyment. This portfolio includes: * Smirnoff ICE: The original flavored malt beverage, known for its crisp, refreshing taste. * Smirnoff Seltzer: Low-calorie, flavored hard seltzers for the modern consumer. Meet Ash Brown, the dynamic American powerhouse and motivational speaker dedicated to fueling your journey toward personal and professional success. Recognized as a trusted voice in personal development, Ash delivers uplifting energy and relatable wisdom across every platform. Why Choose Ash? Ash Brown stands out as an influential media personality due to her Authentic Optimism and commitment to providing Actionable Strategies. She equips audiences with the tools necessary to create real change and rise above challenges. Seeking inspiration? Ash Brown is your guide to turning motivation into measurable action. The Ash Said It Show – Top-Ranked Podcast With over 2,100 episodes and 700,000+ global listens, Ash's podcast features inspiring interviews, life lessons, and empowerment stories from changemakers across industries. Each episode delivers practical tools and encouragement to help listeners thrive. Website: AshSaidit.com Connect with Ash Brown: Goli Gummy Discounts: https://go.goli.com/1loveash5 Luxury Handbag Discounts: https://www.theofficialathena.... Review Us: https://itunes.apple.com/us/po... Subscribe on YouTube: http://www.youtube.com/c/AshSa... Instagram: https://www.instagram.com/1lov... Facebook: https://www.facebook.com/ashsa... Blog: http://www.ashsaidit.com/blog #atlanta #ashsaidit #theashsaiditshow #ashblogsit #ashsaidit®Become a supporter of this podcast: https://www.spreaker.com/podcast/ash-said-it-show--1213325/support.

Troy Weatherhead from the class of 2011 was known for his accuracy and leadership at quarterback for the Chargers. The former All-American and GLIAC Player of the Year is one of the newest members of Hillsdale College’s Athletic Hall of Fame. Once a standout on the football field, he now succeeds in the medical sales field as Senior Director of Global Marketing for Stryker Sage. ------ Informative. Inspirational. Uplifting. Those are the goals of the White and Blue podcast. We are here to tell the interesting stories of Hillsdale College alumni, who number more than 15,000 strong. Our guests will share about their time and experiences while on campus, and also the impact they have had on the world since graduating. What makes the Hillsdale College graduate unique? We will explore that question and more, including how alumni have impacted the past, present, and future of the College. Won’t you join us?See omnystudio.com/listener for privacy information.

In the spring of 1985, a pivotal breeding cross produced two of New Zealand's most successful apple varieties —Scifresh and Scilate — later commercialised and marketed by T&G Global as JAZZ™ and ENVY™ apples.   This pioneering work at the Bioeconomy Science Institute's (formerly DSIR's) Hawke's Bay research orchard led to commercial partner T&G Global licensing the varieties and taking them to consumers around the world. Since then, JAZZ™ and ENVY™ apples have enjoyed remarkable global success, reaching consumers in more than 55 countries and earning a reputation as two of the most sought-after premium apple brands in the world.    In this episode of Scigest, we speak to Jemma Whiten, Head of Global Marketing at T&G Global. We dive into the incredible story behind these two apple brands and learn how T&G Global have built enduring and growing consumer demand and supply, with these brands truly standing out on the global stage. To view our full catalogue of podcasts including extra links on some podcasts please go to our Scigest pages: www.plantandfood.com/scigest

In this UC Today interview, host Kieran Devlin speaks with Brad Hintze, Executive Vice President of Global Marketing, and Joel Mulpeter, Senior Director of Product Marketing at Crestron, about how meeting room technology is redefining collaboration in the hybrid era. Together, they explore how intelligent AV, AI-driven systems, and thoughtful design can turn meeting spaces into seamless, human-centred environments that enhance company culture and trust.Hybrid work may be here to stay, but creating truly inclusive collaboration experiences remains a challenge for IT and AV leaders. In this lively discussion, Crestron's Brad Hintze and Joel Mulpeter explain how the company is helping organisations bridge that divide — making technology an enabler of culture, not a barrier.Key highlights:

For over 60 years, KEF has redefined what it means to listen—turning sound into sculpture and engineering into art. Under the leadership of Grace Lo, the brand continues to push boundaries in both technology and design, shaping the future of high-fidelity audio for a new generation. In this episode, Grace joins Anant Sharma to explore what luxury means when it comes to sound. They discuss the founding spirit of Raymond Cooke, the shift from passive to active systems, and why the ritual of listening—whether that's filling a room with music or the deliberate act of putting a record on—matters more than ever in a headphone-dominated world.

On the heels of securing an $89 million U.S. Army modernization contract and introducing a new family of multi-mission autonomous vehicles, Oshkosh Defense is making headlines again; this time for workforce reductions.Following a $52.8 million decline in third-quarter sales, the company announced plans to lay off 160 employees at its Oregon Street plant in Oshkosh, Wisconsin, effective January. The decision was confirmed by both Alexandra Hittle, Oshkosh Corporation's Director of Global Marketing and Communications, and Bob Lynk, President of Auto Workers Local 578. According to both, the layoffs come after all other options were considered.

Welcome to the Pinkleton Pull-Aside Podcast. On this podcast, let's step aside from our busy lives to have fun, fascinating life-giving conversation with inspiring authors, pastors, sports personalities and other influencers, leaders and followers. Sit back, grab some coffee, or head down the road and let's get the good and the gold from today's guest. Our host is Jeff Pinkleton, Executive Director of the Gathering of the Miami Valley, where their mission is to connect men to men, and men to God. You can reach Jeff at GatheringMV.org or find him on Facebook at The Gathering of the Miami Valley.John Olinger's journey from Nike marketing executive to purpose-driven leader began with a single question: What will matter most when I get to the end of my life?After spending a decade creating breakthrough campaigns for Nike and Jordan Brand—including three years leading Global Marketing for Kobe Bryant—an unexpected loss changed everything. Today, John combines his strategic marketing expertise with hard-won wisdom to help others win where it matters most.

Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. and Kevin Hebner, Managing Director, Global Investment Strategist, TD Epoch as they discuss what a weaker U.S. dollar may mean for investors.Highlights include:(00:35) How significant is this move to a weaker dollar?(02:20) Four reasons why we expect a softer greenback(07:00) What does this mean for investors?(11:30) The U.S. government's approach to rebalancing(20:15) Lightning round: is gold a "buy", will yields spike and how fast could the U.S. dollar fall?  For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode, explore why everyone is becoming an AI operator and why mastering prompt engineering is the key differentiator in the modern workforce. Learn how to effectively communicate with AI to get the results you want—a skill that takes just 10 minutes of proper setup versus 50 minutes of back-and-forth fixes. The conversation also delves into global marketing challenges across different cultures and geographical regions, examining real examples from Sweden to the UK to show how cultural nuances still matter despite the supposed cultural flattening from media. A major part of this discussion focuses on demystifying "revolutionary" technology buzzwords. Discover how cloud computing, APIs, and AI integration aren't actually new—they're just rebranded existing concepts with fancy names. From AWS RDS being just hosted MySQL to MCP being REST API calls, learn to see through the marketing terminology and recognize the simplicity beneath. The episode concludes with thought-provoking discussions about AI's potential for real-world task automation, existential risks, and why treating AI like a good team member with proper context and instructions leads to superior results. Perfect for: Content creators, social media managers, and anyone looking to understand modern technology without the jargon. Try Vista Social for FREE today Book a Demo Follow us on Instagram Follow us on LinkedIn Follow us on Youtube

At EUHA 2025, Oticon introduced its newest in-the-ear hearing aid, Oticon Zeal, bringing the company's second-generation AI sound processing and BrainHearing™ technology to a smaller, ready-to-fit form factor. In a discussion at the conference, Anja Nagel L'Harraki, Senior Vice President of Global Marketing at Demant, and Ole Asboe Jørgensen, President, Hearing Instrument Group, described Zeal as offering the same audiological performance as Oticon Intent, but in a more compact design.The Zeal features always-on AI-based sound processing, binaural beamforming, and a refined feedback management system that maintains clarity and comfort even with a single-microphone setup. Asboe noted that by positioning the microphone deeper in the ear canal, the design takes advantage of natural pinna cues while minimizing internal reverberation, allowing performance comparable to dual-microphone models. The device can accommodate fittings for mild to moderate hearing loss, offering both same-day fittings with domes or custom earmolds for a more personalized fit.Connectivity was a key focus of the launch. Zeal supports Google Fast Pair for Android devices, enabling quick pairing directly through native phone controls, and is fully compatible with Auracast™ broadcast audio through the Oticon Companion app. According to the team, users with existing Oticon Intent devices can enable Auracast access through a firmware update.In addition to its compact size, Zeal includes rechargeable power, delivering up to 20 hours of use with four hours of streaming. Initial rollout began in Denmark, the U.K., and Switzerland, with U.S. availability expected in early 2026.**Oticon Zeal press release: https://hearinghealthmatters.org/hearing-technologies/2025/oticon-zeal-hearing-aids-rechargeable-ai/Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn, Instagram and X.- https://x.com/WeekinHearing- https://www.instagram.com/thisweekinhearing/- https://www.linkedin.com/company/this-week-in-hearingVisit us at: https://hearinghealthmatters.org/thisweek/

In this episode of Talk Commerce, Shaheen Samavati, CEO of Vera Content, discusses the evolving landscape of content marketing, particularly in the context of multilingual strategies and the impact of AI. She shares insights on how businesses are adapting to new technologies while maintaining the human touch in content creation. The conversation also delves into the challenges of managing multilingual teams and the nuances of language in global marketing.takeawaysShaheen Samavati is the CEO of Vera Content, focusing on multilingual content.The demand for high-quality content remains strong despite AI advancements.Businesses are increasingly looking for efficiency in content creation.AI tools are changing the landscape of content marketing.Localization is crucial for effective global marketing strategies.Understanding language nuances is essential for successful communication.The expectation for quick content delivery is rising among clients.Human oversight is necessary to maintain content quality.Vera Content is expanding into UGC and influencer partnerships.Free resources on content marketing are available on Vera Content's website.Chapters00:00Introduction to Shaheen Samavati and Vera Content03:31The Evolution of Content Creation in a Digital Age05:13Adapting to AI in Content Creation09:39Managing Global Teams and Language Barriers11:42The Importance of Localization in Content15:11SEO and LLMs: The Future of Content Optimization17:30The Demand for Quality Content in a Saturated Market19:07The Role of Human Touch in AI-Generated Content

Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM), Priti Shokeen, Managing Director, Head of Sustainable Investment, TDAM and Vanessa Allen, Vice President & Director, Sustainable Investment, TDAM as they break down stewardship, why it matters and how it plays a key role in the sustainable investing approach at TDAM.Highlights include:  1:55 Breaking down stewardship – what does it mean and why it matters?  5:20 What puts the "S" in ESG  7:15 What can drive a company off course  10:30 How stewardship is playing a role in Indigenous relations  14:30 How the social factors of ESG continue to transform     For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can B2B organizations turn digital transformation from concept into measurable results? In this episode, guest host Brendan Cameron is joined by Sarah Falcon, SVP of Global Marketing for B2B eCommerce Association. They break down strategies for aligning ecommerce, marketing, and operations to leveraging AI, and connecting with industry communities to drive growth and measurable business results in today's digital landscape. Shoptoberfest Insights for B2B Ecommerce Growth Blog This podcast is brought to you by Americaneagle.com Studios. Follow this podcast wherever you listen to them! Connect with: Lessons for Tomorrow: Website // Twitter // Instagram // Facebook // YouTube Tim Ahlenius: LinkedIn // Twitter Brendan Cameron: LinkedIn Sarah Falcon: LinkedIn Resources: B2B eCommerce Association's Website

Penn State Football isn't just a sport; it's a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That's why in this episode, we're taking lessons from Penn State's legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our guest, Jill RansomeJill Ransome is a seasoned marketing executive with over 20 years of experience leading brand, communications, and growth strategies for technology and software companies. Currently SVP of Marketing at Unite Us, Jill previously served as Chief Marketing Officer at Jitterbit, where she led global brand transformation and demand generation efforts. She's spent much of her career in high-growth environments, bringing a passion for storytelling, strategic execution, and building scalable marketing engines. Jill holds a B.S. in Global Marketing from Pennsylvania State University and lives in Fairfield, Connecticut.What B2B Companies Can Learn From Penn State Football:Build a brand people rally behind. Penn State thrives on pride, emotion, and community, and Jill says B2B brands need the same. “Build a brand that your fans, your followers, your constituents really believe in and rally behind. What Penn State does really well is it's consistent. It's emotional and it's human.” Even in B2B, you need advocates who feel connected enough to share, refer, and champion your story.Lean into differentiation. Just as Penn State owns its “Linebacker U” reputation, companies must find what sets them apart. “From a marketing strategy perspective, you always need to be… thinking about what is your differentiation in the market that's going to set your brand apart.” In crowded B2B categories, leaning into your unique story is what attracts the right buyers.Play the long game with consistency. Penn State football hasn't changed its brand for decades, and that repetition builds equity. Jill points out: “They have been the same navy, blue and white design for decades upon decades… it comes back to brand… You don't see success overnight. It's something that's built over time with consistency.” Marketing results don't happen instantly; they come from committing to your identity and showing up over time.Quote“ I think good marketers are great storytellers, but you can't be a great storyteller unless you're a good listener. You have to listen and learn from your buyers. You have to listen and learn from your frontline. You have to listen and learn from the world around you.”Time Stamps[00:55] Meet Jill Ransome, SVP of Marketing and Communications at Unite Us[01:53] Why Penn State Football?[02:50] Role of SVP of Marketing at Unite Us[03:53] Penn State Football: Tradition and Identity[19:08]  B2B Marketing Lessons from Penn State Football[26:39] Brand and Marketing Strategies at Unite Us[29:47] Effective Content and Campaigns[36:24] Advice for CMOs[38:02] Final Thoughts and TakeawaysLinksConnect with Jill on LinkedInLearn more about Unite UsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today's dynamic landscape. To help me discuss this topic, I'd like to welcome, Christine Royston, Chief Marketing Officer at Wrike. About Christine Royston Christine Royston serves as Wrike's Chief Marketing Officer and is responsible for overseeing the global marketing program, driving a customer-first strategy, and focusing on enterprise growth. Christine joined Wrike with more than 20 years of B2B enterprise marketing experience. She most recently served as Vice President and Global Head of B2B Marketing for Udemy and Vice President and Head of Marketing at Bitly. Christine has also held senior leadership roles at Dropbox, Imperva, and Salesforce. She holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina Darla Moore School of Business. ,Yes, this will be completed shortly Christine Royston on LinkedIn: https://www.linkedin.com/in/christineroyston Resources Wrike: https://www.wrike.com/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

As the lines blur between workplace design, employee experience, and collaboration technology, AV is stepping out of the shadows and into the spotlight. In this expert-led discussion, UC Today's Kieran Devlin is joined by Brad Hintze, VP of Global Marketing at Crestron, to explore why enterprise AV is no longer just about cables and cameras—it's now a foundational layer of modern workplace strategy.In this insightful interview, Brad Hintze shares how AV is transforming from a background support tool into a strategic enabler of hybrid collaboration, culture, and business continuity. As enterprises invest in smarter, more scalable meeting spaces, the conversation turns to the real forces shaping AV in 2025: rising user expectations, seamless AI-powered experiences, and the growing need for infrastructure that can evolve over time.Brad and Kieran discuss:- Why AV now sits at the heart of workplace design and digital employee experience- The importance of building integrated, scalable ecosystems for consistent, invisible AV- How Crestron's One Beyond 2.0 firmware update brings broadcast-level video intelligence to meeting rooms- The role of automation, smart spaces, and high-quality AV in enabling AI features like Copilot and Zoom AI- Why enterprises must treat AV as long-term infrastructure—not a short-term fix

In this UC Today interview, host Kieran Devlin sits down with Brad Hintze, VP of Global Marketing at Crestron, to unpack the company's vision for the future of unified communications and workplace technology. From Crestron's 50-year legacy to its latest breakthroughs in intelligent video and wireless collaboration, Brad reveals how Crestron is helping enterprises, universities, and government agencies scale content, collaboration, and control across their environments.Crestron has been at the heart of workplace technology for decades—but what does its future look like in an era defined by hybrid work, AI, and global scale? Brad Hintze joins Kieran Devlin for an in-depth discussion on how Crestron is evolving its solutions, culture, and partnerships to meet the needs of today's enterprise customers.Watch now to hear:How Crestron's culture of passion and innovation shapes product development and customer engagement.Why solutions like AirMedia, AutomateVX, 1Beyond, and NVX are leading the way in wireless collaboration, intelligent video, and AV-over-IP.How Crestron empowers partners and customers with its “true blue” go-to-market strategy, FlexCare support, and hands-on training.What trends are dominating customer conversations today, from AI adoption to refresh cycles and scaling hybrid collaboration.Next Steps:To dive deeper into Crestron's portfolio and explore how its technologies can transform your workplace, visit Crestron's websiteSubscribe to UC Today for more interviews with leaders shaping the UC and collaboration landscape.

On Episode #185 of the PricePlow Podcast, Mike and Ben welcome Jonathan Baner (Senior R&D Director) and James Stone (Vice President of Global Marketing and Insights) from Glanbia Nutritionals to explore the fascinating world of protein extrusion technology and better-for-you snacking. This powerhouse team brings deep expertise in both the science and consumer insights driving the functional foods revolution, revealing how advanced extrusion processing is solving the longstanding challenge of creating high-protein snacks that actually taste good and deliver satisfying texture. From Ingredients to Extrusion Technology, Glanbia Nutritionals is Behind Better Snacking The conversation dives into the mechanics of twin screw extrusion technology that transforms fine protein powders into everything from cheese puffs to protein cereals, the critical differences between dairy and plant-based proteins in processing, and the four distinct snacking behavior profiles that brands need to understand. From Jonathan's 25 years of extrusion expertise to James's insights on consumer trends showing that Americans consume sweet snacks 6.4 times per week, this episode unpacks how Glanbia is pushing protein fortification from the typical 5-7% found in traditional snacks up to an impressive 65-85% range without sacrificing the crunch and flavor consumers demand. Beyond the technical breakthroughs, we explore real-world market dynamics including the tight supply situation for whey protein isolate, the evolution of clean label formulations, the seed oil debate, and how GLP-1 adoption is driving unprecedented protein demand. This episode showcases how ingredient innovation at the B2B level is transforming what's possible in functional snacking, with applications ranging from airport grab-and-go options to high-protein cereal that's eaten more as snacks than breakfast. https://blog.priceplow.com/podcast/glanbia-nutritionals-healthy-snacking-185 Video: Glanbia Nutritionals - Extrusion Technology & Better-For-You Snacking https://www.youtube.com/watch?v=Ng1ZC_yq7K0 Detailed Show Notes: Engineering Better-For-You Snacks with Protein Extrusion (0:00) – Introduction to Glanbia's Functional Foods Team (5:00) – The Snacking Landscape: Consumption Patterns and Consumer Demands (8:00) – Understanding Extrusion Technology: From Play-Doh to Protein Puffs (12:00) – The Protein Challenge: Why High-Protein Snacks Were Nearly Impossible (17:00) – Texture Optimization and Business Model (21:15) – Functional Ingredients and Plant Protein Challenges (26:00) – The Plant-Based Meat Decline: Lessons for Functional Foods (29:30) – Flavor Innovation: Ethnic Profiles and Cheese Evolution (33:30) – The Four Snacker Types: Texture Preferences and Product Formats (37:30) – The Keto Perspective and Protein Cereal's Surprising Use Case (43:00) – Trail Mix Reinvention and Extrusion Versatility (47:30) – Emulating Textures and Consumer Acceptance (54:00) – Whey Protein Supply Constraints and GLP-1 Impact (58:00) – Extrusion Process Details and Customer Collaboration (1:00:15) – Fortifying Fruit Snacks and Multi-Category Capabilities (1:03:00) – Fiber Fortification and Gastrointestinal Health (1:06:00) – Colostrum: Immune Support and Gut Health Innovation (... Read more on the PricePlow Blog

Jenna LoMonaco, Head of Marketing at ONErpm, discusses her career journey from Brooklyn to New Jersey, her transition from audio engineering to PR, and her role at ONErpm. She highlights the company's unique position as a modern music label offering distribution, artist deals, publishing, and content creation. Jenna emphasizes the importance of transparency, cultural sensitivity, and leveraging technology, such as their CMS platform, to provide comprehensive services to artists. She also stresses the significance of female leadership in the music industry and shares her passion for Cardi B's music. Timestamp Jenna LoMonaco's Background and Current Role 0:00 Journey into the Music Industry 3:24 Unique Aspects of one RPM 6:54 Evolution of Marketing in the Music Industry 10:03 Challenges and Opportunities in Global Marketing 13:20 Advice for Aspiring Music Industry Professionals 16:46 Importance of Female Leadership in the Music Industry 20:18 Jenna's Music Preferences and Final Thoughts 24:22

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, the Global Audience Engagement Leader at UC Berkeley, to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of community.Bridgette shares practical ways her team nurtures long-term relationships with students, alumni, and colleagues across the world. From understanding cultural nuances in international outreach to creating personalized content powered by AI, she offers insights that every education marketer can apply right away.One of Donna's favorite examples is a simple but powerful traditional marketing initiative they use on campus: students take photos, then choose a few favorites to turn into postcards. During special events, everyone is invited to select a postcard and send it home to parents or friends. It's a small gesture that builds genuine connection — and gets the entire UC Berkeley community involved.Whether you manage executive education programs or global enrollment campaigns, this conversation will give you actionable ideas to:Blend digital tools with human touchpoints to strengthen relationships.Use AI for personalization without losing authenticity.Reimagine traditional tactics to bring people together in meaningful ways.The future of higher education marketing isn't about more technology — it's about using it wisely to stay human.Timestamps00:00 — Introduction: Staying Human in the Age of AI00:37 — Meet Bridgette Lehrer, UC Berkeley01:23 — Building Relationships in a Digital World02:58 — The Power of In-Person Connections04:52 — Adapting Marketing for Global Audiences08:40 — Using AI for Personalized Communication20:24 — The Importance of Video Content25:30 — Engaging Students and Alumni on Social Media28:39 — Closing Thoughts: Keeping Engagement AuthenticBridgette Lehrer Bio-LinkedIn: https://www.linkedin.com/in/bridgette-lehrer/Bridgette Lehrer is the Assistant Director for Marketing and Outreach with the Berkeley International Study Program, a study abroad option at the University of California, Berkeley for highly motivated exchange students. Since 2009, she has cultivated expertise in students' engagement, strategic marketing and outreach management with particular emphasis on international student recruitment and alumni relations. Prior to Berkeley, Bridgette worked in diverse industries including nonprofit fundraising, corporate marketing, and technology customer service. Her educational background includes a B.A. in Art History (Arizona State University), an M.A. in Museum Studies (San Francisco State University) and a Certificate in Digital Marketing (eCornell University).

Loss shapes us. It gives us a new perspective and a new way to approach situations we face. John lost both of his parents at different stages of his life. How he defined winning at first was through his success. If he were successful, people would stay in his life. So there was that risk. But unlearning his old definition of winning took real work, and he shares part of that journey today.   In this episode, you'll discover…  Key trait to win at home and at work (0:58) Defining what ‘winning' means (1:36)  How John tried to control how people felt about him  (9:18) Are you actually successful? (13:45)   John's Bio:  John Olinger's journey from Nike marketing executive to purpose-driven leader began with a single question: What will matter most when I get to the end of my life? After spending a decade creating breakthrough campaigns for Nike and Jordan Brand—including three years leading Global Marketing for Kobe Bryant—an unexpected loss changed everything. Today, John combines his strategic marketing expertise with hard-won wisdom to help others win where it matters most.   What's Next?  NEW!! Join the new RISE community. Check out my newest book, 'Rise and Go', HERE!

In this episode, Jane Ostler speaks with Claudia Calori, Vice President of Global Marketing for Personal Health at Philips, about the shifting paradigm of health and wellness. Claudia shares how health has evolved from being seen as a problem to becoming a space for discovery and self-care, especially among younger generations. She discusses how Philips is inspiring a higher standard of care through creativity rooted in innovation, and how sustainability is central to their marketing strategy.The conversation explores how consumer insights shape product development, and how AI is enhancing personalised self-care experiences. Claudia also reflects on the rapidly evolving future of health technology, the importance of meaningful innovation for brand growth, and how caring technology can help restore trust in the industry. Hosted on Acast. See acast.com/privacy for more information.

On this week's bumper episode of Marathon Talk, we look back on a punishing day in Berlin as Sabastion Sawe and Rosemary Wanjiru won the BMW BERLIN-MARATHON. We also have news of a PB time for Sted Sarandos, your new favourite celebrity marathon runner. Our first guest on the show is Team GB athlete Phily Bowden, who is preparing for next week's Bank of America Chicago Marathon, and offered us real insight into her training plan and how she prepares for a Major event. And to close the show, we are so pleased to be joined by Abbott Senior Vice President of Global Marketing and External Affairs Melissa Brotz to talk to us about Team Abbott, 10 years of the Abbott and World Marathon Majors partnership, and much more.   In this episode of Marathon Talk: 5:32 - Martin and Deena talk about the BMW BERLIN-MARATHON. 10:22 - Sted Sarandos is the man everyone wanted to see in Berlin. But just who is this mysterious sub-3:00 marathoner? 12:37 - We preview the Bank of America Chicago Marathon 15:23 - We meet Phily Bowden and hear about her preparation for next week's Bank of America Chicago Marathon 39:50 - Melissa Brotz, Senior Vice President of Global Marketing and External Affairs at Abbott, joins us to talk all about a partnership that is now about to enter its 11th year. ‍Links & references‍ Abbott World Marathon Majors https://www.worldmarathonmajors.com/ https://www.instagram.com/wmmajors/‍ https://www.tiktok.com/@marathontalk Martin Yelling https://www.instagram.com/martinyelling/ Deena Kastor https://www.instagram.com/deena8050/ Phily Bowden https://www.instagram.com/philybowden/ https://www.youtube.com/@philybowden  

Jeff Baker is the Senior Director of Global Marketing at smartShift, a company that helps enterprises accelerate and automate SAP custom-code transformation. With more than 20 years of experience in enterprise software, he leads global efforts in strategy and branding. Jeff plays a key role in driving awareness and demand for smartShift's AI-powered solutions. In this episode… Marketing is often seen as a creative function or a cost center, but what if it could be reframed as the engine that drives growth? In a world where buyers control their own journeys and retention is the new acquisition, how can companies shift their perspective and prove marketing's real impact? According to Jeff Baker, a marketing leader with nearly three decades of experience, the key lies in connecting every activity directly to revenue outcomes. He highlights that today's customer journey is no longer linear — it's dynamic, unpredictable, and shaped by peer reviews, research, and digital touchpoints. Retention, he stresses, is now just as important as acquisition, with loyalty and advocacy fueling long-term growth. By focusing on ROI, aligning with sales, and proving financial impact to boards, marketing can evolve from being dismissed as a cost to being recognized as a true growth engine. In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Jeff Baker, Senior Director of Global Marketing at smartShift, to discuss turning marketing from a cost center into a growth engine. They explore why the old funnel is dead, how post-sale experiences build advocacy, and what boards really want to see from marketing. Jeff also shares the biggest challenges facing B2B SaaS leaders in 2025 and how to overcome them with a value-first approach.

Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Maria von Scheel-Plessen ist Global Marketing-Leaderin, Mutter und Gründerin der Plattform „The Dual Shift“. Im Gespräch erklärt sie, wie sie internationale Teams führt, warum ein „Can-Do“-Mindset und Detailkenntnis auch auf Management-Level unverzichtbar sind und wie Sichtbarkeit für berufstätige Frauen zur gesamtgesellschaftlichen Aufgabe wird.Die beiden reden über:

Join us on this episode of What About The Music? as we sit down with Monty Montalto, Head of Global Marketing at Etsy, for an inside look at the world of Etsy. Monty shares insights on creativity, marketing strategies, and the brand's unique collaborations with artists like Kacey Musgraves and major partnerships like the WNBA Icon Collection.

In this special episode, I'm joined by Andrea Hopelain, Global Marketing & Commercial Executive for EA SPORTS, whom I met during the "Women in Football Leadership Programme" in Lausanne, a collaborative programme between UEFA and IMD, of which EA Sports is a partner. Andrea graciously took a moment after her panel discussion to share her inspiring journey. We discuss her vision for fan profiles, how to advance women's sports, and the keys to career progression and leadership development.Key takeaways for sports professionals:Understand diverse fandom: The sports fan base is more diverse than ever. To engage them, you must move beyond the "hyper-core" fan and create experiences that cater to different levels of engagement, including casual fans and those who connect with athletes and personalities through social media.Leverage digital platforms for growth: Digital platforms and video games offer unique opportunities to build new value for fans. By providing equitable access and a compelling experience (such as integrating women's teams in a game), you can foster a highly engaged audience, driving awareness and recognition for the sport.Prioritize inclusivity & leadership: True growth in sports requires a commitment to inclusivity, not only on the field but within the industry itself. Building a strong pipeline of diverse talent and creating opportunities for women leaders is essential for both innovation and long-term success.A huge thank you to Andrea for her time and for sharing her invaluable perspective.Episode resources : Follow Andre Hopelain on LinkedinFollow me on Social Media : Linkedin Instagram Tiktok My blog sport business My newsletterDid you enjoy this episode?1/ Don't forget to subscribe to see the other episodes!2/ If you learned something during this episode, share it on Twitter, Linkedin, or Instagram mentioning my account @championsdudigital, I'll share it again :)3/ You can support my investment in this podcast by taking 5 seconds to add ⭐⭐⭐⭐⭐ stars to the podcast by clicking at the very top, you will help it move up the sports and marketing podcast rankings.These 5 stars are a bit like what we call in football... a decisive pass!Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk about navigating the uncertainties of the current digital advertising environment and maximizing ROI when forecasting feels like gazing into a crystal ball. To help me discuss this topic, I'd like to welcome, Heidi Bullock, CMO at Tealium. About Heidi Bullock Currently the CMO of Tealium, a customer data platform (CDP) provider, Heidi Bullock is an experienced marketing executive who has built a 20+ year career working at both global enterprise technology companies and start-ups. Prior, she was the CMO of Engagio, where she was responsible for the go-to-market strategy, product marketing, internal sales, corporate communications and ABM initiatives. Before Engagio, Heidi was the Group Vice President of Global Marketing at Marketo. Heidi has contributed to key thought leadership guides, including the Clear and Complete Guide to ABM Analytics and the Definitive Guide to Account-Based Marketing, Lead Generation, Content, Mobile Marketing, and Engaging Email. Heidi is a frequent speaker and guest lecturer for B2B marketing. Heidi Bullock on LinkedIn: https://www.linkedin.com/in/hbullock/ Resources Tealium: https://www.tealium.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Try ZipRecruiter for FREE at ZipRecruiter.com/audio Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

#229: John Olinger's journey from Nike marketing executive to purpose-driven leader began with a single question: What will matter most when I get to the end of my life?After spending a decade creating breakthrough campaigns for Nike and Jordan Brand—including three years leading Global Marketing for Kobe Bryant—an unexpected loss changed everything. Today, John combines his strategic marketing expertise with hard-won wisdom to help others win where it matters most. John-olinger.com 

This week on the AHRMM Subject Matter Expert Podcast, recorded live at the AHRMM25 conference in Denver, CO, host Justin Poulin sits down with Tim Browne, VP of Global Supply Chain Solutions, and Alysha Melnyk, Manager of Strategic Partnerships, Global Marketing at ECRI. Tim and Alysha share their conference highlights and reveal their hidden talents that secretly help them excel in their roles. They also tackle the fun question of what the secret password would be for a supply chain speakeasy at the conference. Tune in for this lively conversation about their work at ECRI and their perspectives on the healthcare supply chain industry! #PowerSupply #AHRMM #Podcast #HealthcareSupplyChain #AHRMM25 #SupplyChainSolutions #StrategicPartnerships

In today's Daily Fix:Former Bethesda executive Pete Hines is the altest gaming exec to come out against Xbox Game Pass. Hines was the Senior Vice President of Global Marketing and Communications as Xbox-owned Bethesda, and in a recent interview has questioned the value Game Pass provides to developers. He joins former PlayStation exec Shawn Layden, who has come out against gaming subscription services in general. Another former Microsoft VP, Shannon Loftis, backed up Hines' comments, adding that games launched on Game Pass need to have post-release monetization plans to make up for lost retail revenue. In other news, Keanu Reeves is open to returning to the Cyberpunk franchise for the sequel, Cyberpunk 2. Reeves played Johnny Silverhand in Cyberpunk 2077, and famously made a huge impression at E3 2019 when his role was formerly revealed. And finally, Gearbox's Randy Pitchford says the Borderlands 4 Day 1 Patch 'does a lot,' but you really should be playing the game on at least a minimum-spec PC, and that's it's 'a miracle' the game runs at all on very low-end hardware.

Looking for a new role and disheartened by the job market? In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠Terry Payne⁠⁠ of Aspire Recruitment and Executive Edge about the findings from Aspire's recent report on digital marketing salaries across 5 different territories. They get stuck into how the job market has shifted at every level, from the decline in entry-level roles to the boom in senior positions. Terry shares insights on regional hiring trends, salary expectations across markets, and how AI is actually reshaping recruitment. He also gives practical advice for job seekers navigating today's highly competitive, candidate-driven market. You can view and download the 2025 Salary Guides on the DMI website. They cover four key regions: the UK, the US, MENA, and APAC.What You'll Learn:How AI is impacting entry-level, mid-level, and senior marketing rolesThe regions and industries driving growth in marketing jobsSalary trends across the UK, US, Dubai, and Asia in 2025How hybrid work is replacing remote-first opportunitiesPractical strategies for standing out as a candidate in a crowded job marketTop 3 Tips for Job SeekersHumanize your profile – LinkedIn is your shop window, so keep it sharp, authentic, and supported with testimonials.Practice, practice, practice – Prepare for interviews by rehearsing competency-based answers with real, measurable achievements.Be resilient – Volume is key. Keep applying, networking, and following up—don't get disheartened by knockbacks.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!Timestamps & Key Sections0:00:51 – Overview of the job market shifts in 20250:04:23 – How AI is reshaping entry-level opportunities0:08:14 – Growth in senior roles and startup demand for CMOs0:11:51 – Rising demand for SEO, social media, and data roles0:13:27 – Regional differences: Middle East growth, US recovery, UK resilience0:16:51 – The decline of remote roles and rise of hybrid work0:19:34 – 2025 Salary Guide: key trends and rising pay gaps0:24:10 – Which sectors are driving salary increases0:30:05 – Managing unrealistic workloads and setting expectations0:32:55 – How to stand out when applying for jobs0:37:35 – Building a strong LinkedIn profile and showing your “sizzle”0:43:32 – Preparing for interviews and presentations0:46:49 – The importance of communication and leadership “power skills”0:50:43 – Terry's three top tips for job seekers

**Originally published on April 12, 2023**This episode features the one and only Thao Ngo - SVP of Marketing at Uptempo and a total gem of a leader. We talked about building team culture across time zones, leading through three back-to-back acquisitions, and why she ditched PR and the company podcast (and what's actually working instead).Thao's smart, hilarious, and brutally honest in the best way. One of my fave convos.- Jane-----------In this episode of Women in B2B Marketing, host Jane Serra interviews Thao Ngo, SVP of Marketing at Uptempo. Thao shares her unique journey from early-career marketing student to global marketing leader - and the lessons she's learned from decades in high tech, M&A chaos, and building high-performing, human-first teams.This episode covers:Leading through three acquisitions (and merging tools, teams, and time zones)The chaos and lessons of combining CRMs, MAPs, websites, and work culturesHow to actually build team culture on Zoom (hint: not forced virtual lunches)Why they paused their podcast, PR, and newsletter, and what's working betterThe live, no-recording MOPs huddles that build real communityHer onboarding playbook, including a slide on "how to work with the CMO"Burnout prevention tips like calendar audits, Slack boundaries, and no-meeting blocksHow Thao uses Slack photos and custom statuses to lead with personalityWhat it's like to lead as an Asian woman in tech, and how she speaks up when it countsThao also shares why building trust and being yourself is the most powerful tool a marketer can have.Key Links:Guest: Thao Ngo: https://www.linkedin.com/in/thaongo/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

In this episode of The Ethics Experts, Nick welcomes Bill Ryan.Bill Ryan is responsible for leading AT&T's compliance's organization and supporting AT&T's compliance with legal and regulatory requirements of the countries and jurisdictions where AT&T operates. Bill also leads legal support for AT&T's Operations organization under Jeff McElfresh and for AT&T Latin America and Global Marketing organization led by Lori Lee, including support for AT&T Mexico.Before taking his current position, Bill provided legal support for the Consumer organization, including sales, products, marketing, advertising, digital, retail and care operations. Prior to that role, Bill was vice president and associate general counsel responsible for providing legal support for Content strategy and execution, including negotiating programming agreements entered into by DIRECTV and U-verse, acquiring rights necessary to develop new technologies and providing legal support for key strategic transactions.

If you're still optimizing for traditional SEO, this one might sting. But if you're ready to win the AI search wars, welcome to your new bible.Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that's splintering fast.Watch the full episode now and tell your SEO team: it's time to evolve or get left behind.Key Moments: 00:00: Why Google Traffic Is Down and What It Means for Marketers07:07: Yext's Origin Story: From Call Routing to Search Visibility12:39: Navigating the New Era of Search15:59: The Importance of Structured Data26:02: Challenges in Managing Reputation Across Multiple Locations27:53: Disruption in the B2B Software Market33:58 Big Bets and Innovations at Yext40:14 Fun and Insightful Lightening Round Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Episode 61 – How to Improve Indoor Air Quality for Homes with Jerry McGuire of PuriFi LabsIf you're passionate about wellness, it's time to talk about one of the most overlooked factors: the air you're breathing inside your home.In this episode, I'm joined by Jerry McGuire from PuriFi Labs to dive deep into how indoor air quality for homes can make or break your health. We cover everything from mold, VOCs, and furniture off-gassing to the real impact air quality has on sleep, allergies, asthma, and long-term healing.Jerry also shares his powerful story of childhood cancer, how it shaped his mission, and how the PuriFi Labs system helps families track and prove the air in their homes is safe, not just assume it is.Whether you're curious about upgrading your home environment or knee-deep in health challenges, this episode will change the way you think about your space.

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.See omnystudio.com/listener for privacy information.

In this episode of That Entrepreneur Show, we sit down with Pavel Yurovitskiy, visionary CEO of KIT Global, whose mission is redefining what it means to build a truly global, inclusive, and innovative company. Since founding KIT Global in 2022, Pavel has led its rapid expansion across four continents—Europe, Asia, North America, and South America—while staying rooted in one core principle: diversity is a growth strategy.We explore:The power of inclusive leadership in building globally competitive marketing teamsHow KIT Global fosters a multicultural workplace and why that's key to their successHow Pavel leads with empathy, purpose, and forward-thinking innovationHow AI and ethical marketing intersect to shape more inclusive brand experiencesWith honors like Best Young Entrepreneur in the Small Business IT Industry and recent features in Authority Magazine, Pavel offers real-world strategies for building a values-driven business without borders. Whether you're a startup founder or a corporate leader, this episode is packed with lessons on how to scale globally—while staying human at the core.

If nearly half of consumers spend more with brands they trust, why aren't more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I'm joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world's largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology (formerly Blackboard), and now overseeing the global marketing strategy at Turnitin. Emily Ward has spent more than 15 years focused on the education space, initially generating enrollments for a broad portfolio of global institutions under the Laureate Education network. She then moved to Blackboard, since acquired by Anthology, working with non-profit academic institutions to better understand how to leverage their marketing investment in order to positively impact enrollments and institutional growth.Over time, Emily's focus expanded to the larger concept of Student Success, helping academic leadership connect the dots of the full student experience from decision making through to matriculation and beyond. During the pandemic, Emily pivoted quickly to lead the launch of an official eCommerce platform, and was soon pulled in to lead North America then Global Marketing efforts for the newly formed EdTech giant Anthology.Today, she oversees global marketing for Turnitin, an academic integrity company focused on supporting educators and empowering students around the world to do their best original work. Emily holds a B.S. from Towson University and an M.B.A from Loyola University Maryland. She resides near Washington, DC with her daughter. RESOURCESCatch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company