Podcasts about Global marketing

#229: John Olinger's journey from Nike marketing executive to purpose-driven leader began with a single question: What will matter most when I get to the end of my life?After spending a decade creating breakthrough campaigns for Nike and Jordan Brand—including three years leading Global Marketing for Kobe Bryant—an unexpected loss changed everything. Today, John combines his strategic marketing expertise with hard-won wisdom to help others win where it matters most. John-olinger.com 

This week on the AHRMM Subject Matter Expert Podcast, recorded live at the AHRMM25 conference in Denver, CO, host Justin Poulin sits down with Tim Browne, VP of Global Supply Chain Solutions, and Alysha Melnyk, Manager of Strategic Partnerships, Global Marketing at ECRI. Tim and Alysha share their conference highlights and reveal their hidden talents that secretly help them excel in their roles. They also tackle the fun question of what the secret password would be for a supply chain speakeasy at the conference. Tune in for this lively conversation about their work at ECRI and their perspectives on the healthcare supply chain industry! #PowerSupply #AHRMM #Podcast #HealthcareSupplyChain #AHRMM25 #SupplyChainSolutions #StrategicPartnerships

In today's Daily Fix:Former Bethesda executive Pete Hines is the altest gaming exec to come out against Xbox Game Pass. Hines was the Senior Vice President of Global Marketing and Communications as Xbox-owned Bethesda, and in a recent interview has questioned the value Game Pass provides to developers. He joins former PlayStation exec Shawn Layden, who has come out against gaming subscription services in general. Another former Microsoft VP, Shannon Loftis, backed up Hines' comments, adding that games launched on Game Pass need to have post-release monetization plans to make up for lost retail revenue. In other news, Keanu Reeves is open to returning to the Cyberpunk franchise for the sequel, Cyberpunk 2. Reeves played Johnny Silverhand in Cyberpunk 2077, and famously made a huge impression at E3 2019 when his role was formerly revealed. And finally, Gearbox's Randy Pitchford says the Borderlands 4 Day 1 Patch 'does a lot,' but you really should be playing the game on at least a minimum-spec PC, and that's it's 'a miracle' the game runs at all on very low-end hardware.

Looking for a new role and disheartened by the job market? In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠Terry Payne⁠⁠ of Aspire Recruitment and Executive Edge about the findings from Aspire's recent report on digital marketing salaries across 5 different territories. They get stuck into how the job market has shifted at every level, from the decline in entry-level roles to the boom in senior positions. Terry shares insights on regional hiring trends, salary expectations across markets, and how AI is actually reshaping recruitment. He also gives practical advice for job seekers navigating today's highly competitive, candidate-driven market. You can view and download the 2025 Salary Guides on the DMI website. They cover four key regions: the UK, the US, MENA, and APAC.What You'll Learn:How AI is impacting entry-level, mid-level, and senior marketing rolesThe regions and industries driving growth in marketing jobsSalary trends across the UK, US, Dubai, and Asia in 2025How hybrid work is replacing remote-first opportunitiesPractical strategies for standing out as a candidate in a crowded job marketTop 3 Tips for Job SeekersHumanize your profile – LinkedIn is your shop window, so keep it sharp, authentic, and supported with testimonials.Practice, practice, practice – Prepare for interviews by rehearsing competency-based answers with real, measurable achievements.Be resilient – Volume is key. Keep applying, networking, and following up—don't get disheartened by knockbacks.The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on ⁠⁠⁠⁠YouTube, Apple Podcasts⁠⁠⁠⁠, ⁠⁠⁠⁠Spotify⁠⁠⁠⁠, and ⁠⁠⁠⁠all other podcast platforms.And if you enjoyed this episode please leave a review so others can find us. If you have other feedback for or would like to be a guest on the show, email the podcast team!Timestamps & Key Sections0:00:51 – Overview of the job market shifts in 20250:04:23 – How AI is reshaping entry-level opportunities0:08:14 – Growth in senior roles and startup demand for CMOs0:11:51 – Rising demand for SEO, social media, and data roles0:13:27 – Regional differences: Middle East growth, US recovery, UK resilience0:16:51 – The decline of remote roles and rise of hybrid work0:19:34 – 2025 Salary Guide: key trends and rising pay gaps0:24:10 – Which sectors are driving salary increases0:30:05 – Managing unrealistic workloads and setting expectations0:32:55 – How to stand out when applying for jobs0:37:35 – Building a strong LinkedIn profile and showing your “sizzle”0:43:32 – Preparing for interviews and presentations0:46:49 – The importance of communication and leadership “power skills”0:50:43 – Terry's three top tips for job seekers

**Originally published on April 12, 2023**This episode features the one and only Thao Ngo - SVP of Marketing at Uptempo and a total gem of a leader. We talked about building team culture across time zones, leading through three back-to-back acquisitions, and why she ditched PR and the company podcast (and what's actually working instead).Thao's smart, hilarious, and brutally honest in the best way. One of my fave convos.- Jane-----------In this episode of Women in B2B Marketing, host Jane Serra interviews Thao Ngo, SVP of Marketing at Uptempo. Thao shares her unique journey from early-career marketing student to global marketing leader - and the lessons she's learned from decades in high tech, M&A chaos, and building high-performing, human-first teams.This episode covers:Leading through three acquisitions (and merging tools, teams, and time zones)The chaos and lessons of combining CRMs, MAPs, websites, and work culturesHow to actually build team culture on Zoom (hint: not forced virtual lunches)Why they paused their podcast, PR, and newsletter, and what's working betterThe live, no-recording MOPs huddles that build real communityHer onboarding playbook, including a slide on "how to work with the CMO"Burnout prevention tips like calendar audits, Slack boundaries, and no-meeting blocksHow Thao uses Slack photos and custom statuses to lead with personalityWhat it's like to lead as an Asian woman in tech, and how she speaks up when it countsThao also shares why building trust and being yourself is the most powerful tool a marketer can have.Key Links:Guest: Thao Ngo: https://www.linkedin.com/in/thaongo/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more listeners.

In this episode, Gordon sits down with Gianluca Toccafondi, a self-proclaimed IKEA “lifer” and current Head of Global Marketing at Inter IKEA Systems, to explore how purpose, passion and people come together to create not just a career—but a calling. The question is what keeps someone excited about work after 20+ years at the same company?From his early days in Tuscany to leading marketing on a global stage, Gianluca shares why marketing is still a science in a world of AI and disruption, how values can fuel long-term engagement, what it means to “do marketing without saying we're doing marketing”.Tune in for a episode about sustained excitement, human leadership and staying curious.

In this episode of The Ethics Experts, Nick welcomes Bill Ryan.Bill Ryan is responsible for leading AT&T's compliance's organization and supporting AT&T's compliance with legal and regulatory requirements of the countries and jurisdictions where AT&T operates. Bill also leads legal support for AT&T's Operations organization under Jeff McElfresh and for AT&T Latin America and Global Marketing organization led by Lori Lee, including support for AT&T Mexico.Before taking his current position, Bill provided legal support for the Consumer organization, including sales, products, marketing, advertising, digital, retail and care operations. Prior to that role, Bill was vice president and associate general counsel responsible for providing legal support for Content strategy and execution, including negotiating programming agreements entered into by DIRECTV and U-verse, acquiring rights necessary to develop new technologies and providing legal support for key strategic transactions.

Organizations have contended with several "black swan" events in recent years, severely interrupting global supply chains, including the COVID-19 pandemic, global conflicts, trade route disruptions, and now the specter of tariffs. These events have put massive strain on supply chains, increasing prices. Recently at SAP Sapphire & ASUG Annual Conference, SAP used the example of tariffs as a way to demonstrate how its integrated business suite can help customers contend with business disruptions. This week on ASUG Talks, we dive deep into this topic, examining the role SAP solutions can play as enterprises seeks to bolster their supply chains, and prepare for the next inevitable disruption. Two supply chain experts--John Buckley, Consumer Product Industry Advisor at SAP; and  Ron Gilson, Executive Advisor and Principal of Consumer Products and Agribusiness at NTT DATA--join the podcast to cover the ways supply chains have changed, and how listeners can take steps to improve them.  Key Insights How organizations can (and should) respond to supply chain disruptionsSAP's approach to developing solutions meeting its customers supply chain needsThe importance of integrated business planning as a process Related InsightsRead how Brent Potts, Senior Director of Global Marketing for Oil, Gas, and Energy at SAP, is seeing the industry change to embrace energy diversification. Join ASUG on Aug. 28 for a customer influence opportunity focused on data privacy in the SAP HANA database

If you're still optimizing for traditional SEO, this one might sting. But if you're ready to win the AI search wars, welcome to your new bible.Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that's splintering fast.Watch the full episode now and tell your SEO team: it's time to evolve or get left behind.Key Moments: 00:00: Why Google Traffic Is Down and What It Means for Marketers07:07: Yext's Origin Story: From Call Routing to Search Visibility12:39: Navigating the New Era of Search15:59: The Importance of Structured Data26:02: Challenges in Managing Reputation Across Multiple Locations27:53: Disruption in the B2B Software Market33:58 Big Bets and Innovations at Yext40:14 Fun and Insightful Lightening Round Questions Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Kevin Freedman, Founder and CEO of Freedman International, joins Host Simon Hodgkins for an insightful conversation about international marketing, brand agility, and the evolution of creative campaign delivery. The discussion is rich in experience, hard-won lessons, localization insights, and practical guidance for anyone navigating the intersection of global branding. 00:00 - Welcome, Kevin Freedman 01:02 - From Economics to Entrepreneurship 02:41 - The Print Management Origins 05:17 - The UPS Breakthrough and Birth of Localization Services 11:04 - Breaking into Advertising with Global Campaigns 15:39 - What Makes a Strong Localization Strategy 25:24 - The Role of AI in Global Campaigns 35:39 - Global Expansion Tips for Brands About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Are Americans Boycotting Canada? Guest: Maya Lange, VP of Global Marketing for Destination BC Learn more about your ad choices. Visit megaphone.fm/adchoices

Weekly Cecchini Check-In Guest: Reggie Cecchini, Washington Correspondent for Global News Are Americans Boycotting Canada? Guest: Maya Lange, VP of Global Marketing for Destination BC Fasting hits everyone differently Guest: Dr. Jonathan Little, UBCO Professor, Centre for Chronic Disease Prevention and Management Some people are immune to ALL viruses! What does that mean for the rest of us? Guest: Dusan Bugnovic, Director at the Center for Genetic Errors of Immunity, Columbia University Medical Center Why are so many of us asleep at the wheel? Guest:  Greg Harper, ICBC Media Relations advisor Learn more about your ad choices. Visit megaphone.fm/adchoices

During the month of August, we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.The last episode of Summer re-release, we are joined by yet another amazing guest at the forefront of marketing and business leadership in Japan, Ricardo Tasca. Ricardo is currently the General Manager and Representative Director of Hill's Colgate (Japan). Ricardo has years of experience leading marketing innovation and success in Japan, Brazil, Mexico and New York. In this episode Ricardo shares some unique experiences of being a leader in the pet care industry in Japan, as well as discussing global trends and innovations in marketing and brand management happening now and in the future.In this episode you will hear:What makes the Japan market uniqueWhat Ricardo sees as emerging trends in the Japanese consumer marketHow the pet care industry is evolving in Japan and globallyThe importance of sustainability to Hill's Pet Nutrition JapanHow investing in R&D helps brands innovate and be competitive in the marketThings mentioned in the episode:Hill's Food, Shelter, & Love Program: https://www.hillspet.com/food-shelter-love/my-shelterAbout Ricardo:Ricardo Tasca is the General Manager and Representative Director of Hill's Colgate (Japan) Ltd., a wholly owned subsidiary of Hill's Pet Nutrition and Colgate-Palmolive Company. He has held that position since January 1st, 2022. Prior to that, Ricardo served for three years as the Marketing Director of Hill's Colgate (JAPAN) Ltd. From 2016 to 2018, Ricardo served as Associate Director of the Global Marketing and Innovation Team for Hill's Pet Nutrition. Ricardo joined Colgate Palmolive in his native Brazil in 2003 as Assistant Brand Manager. He progressed through positions in Marketing and Retail Marketing, becoming Group Brand Manager for Colgate Toothpaste in 2009. In 2010, Ricardo moved to Colgate Palmolive Mexico, to lead the Latin America Innovation for Mouthwashes and Sensitive Toothpaste. In 2012, moved to Colgate Headquarters in New York as the Marketing Manager of the Global Toothbrushes business, leading global strategy & innovation for key segments of the category. Ricardo holds a degree in Business administration from the FAAP University in Sao Paulo, Brazil. Connect with Ricardo:Website: https://www.hillspet.com/LinkedIn: https://www.linkedin.com/in/ricardo-tasca-11914418/Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ This podcast was proudly produced by Lisa Yasuda.“Doin' the Uptown

Summer may be a time to slow down, but markets haven't gotten the memo. Shifting rate expectations, sticky inflation and resilient economic data have created a dynamic – and at times confounding – landscape for investors. Heading into the second half of the year, what's changed so far and what could be next? Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM) alongside a panel of special guests for the four-part Mid-Year Market Checkpoint – a summer podcast series digging into the headlines across equities, fixed income, alternatives and asset allocation.Highlights:00:00:40  Overview of the past six months  00:04:20  Looking ahead to the next six months  00:07:00  Upcoming headline themes to watch     For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/

Episode 61 – How to Improve Indoor Air Quality for Homes with Jerry McGuire of PuriFi LabsIf you're passionate about wellness, it's time to talk about one of the most overlooked factors: the air you're breathing inside your home.In this episode, I'm joined by Jerry McGuire from PuriFi Labs to dive deep into how indoor air quality for homes can make or break your health. We cover everything from mold, VOCs, and furniture off-gassing to the real impact air quality has on sleep, allergies, asthma, and long-term healing.Jerry also shares his powerful story of childhood cancer, how it shaped his mission, and how the PuriFi Labs system helps families track and prove the air in their homes is safe, not just assume it is.Whether you're curious about upgrading your home environment or knee-deep in health challenges, this episode will change the way you think about your space.

Kevin Hamilton, Vice President, Global Marketing and Communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future purchases.See omnystudio.com/listener for privacy information.

Simon Morris is the VP of International Marketing at Adobe and was kind enough to have us in to find out more about how Adobe works.As the market leader, Adobe has a huge challenge to keep evolving and delivering for customers all over the world.In this interview, Simon talks about the importance of culture, creativity as well as their partnership with the Women's FA.

Join us for an insightful conversation with Jon Stona, who leads marketing at Airwallex, one of the fastest-growing fintechs in the world. Operating across 130+ markets from their Singapore headquarters, Jon shares how they've built a modern marketing organisation that balances global consistency with local authenticity. From the critical importance of product marketing to bold brand moves like their McLaren F1 partnership, this episode explores what it takes to scale marketing in the fintech space while challenging traditional B2B playbooks. Key Topics Covered Global Marketing Architecture Why Airwallex chose to build their marketing function from APAC rather than traditional hubs like Silicon ValleyThe strategic advantage of hiring talent familiar with fragmentation and global tradeManaging distributed teams across multiple time zones and regions Product Marketing as Foundation Why product marketing is the most under-invested function in marketingJon's goal to grow product marketing to 10% of the marketing organisationThe four-dimensional coverage model: product suites, geography, industry verticals, and competitive intelligence Brand Building in Fintech The trust equation: reliability + credibility + intimacy - self-orientationHow the McLaren F1 partnership addresses all four trust componentsMeasuring brand impact through awareness surveys, pipeline metrics, and employee sentiment AI and Marketing Evolution Practical AI implementations using tools like Writer and ProfoundThe paradigm shift in SEO and content strategyWhy AI advancement might make first-principles marketing even more important Notable Quotes "You're not marketing to business decision makers. You're marketing to humans who happen to make business decisions." "If your core is strong, even as a human being, then the rest tends to get strength from that." "Data is important, but data should not override common sense." "Never lose sight of first principles... all good marketing starts with good insight." Key Takeaways Geography isn't destiny - Core marketing capabilities matter more than location when scaling globallyProduct marketing is critical - It's the foundation that makes all other marketing efforts effectiveTrust is multi-dimensional - Especially in fintech, building trust requires a strategic approach across multiple touchpointsHuman connection wins - Even in B2B, you're ultimately marketing to humans, not businessesBold moves differentiate - In a crowded market, calculated risks and creative approaches cut through the noise Rapid Fire Insights Must-read resource: "Nudge" - behavioural economics and decision-makingKey advice: Don't get trapped doing the same playbook everyone else usesWhat excites him most: The transformational potential of B2B marketing beyond marginal gains Guest Bio Jon Stona leads global marketing at Airwallex, a fintech unicorn that has grown from a Melbourne coffee shop startup to serving customers across 130+ markets. Based in Singapore, Jon oversees marketing strategy for one of the world's fastest-growing financial infrastructure platforms, with a focus on building product marketing capabilities and bold brand initiatives that challenge traditional B2B conventions. This episode is perfect for marketing leaders looking to scale globally, fintech professionals interested in brand building, and anyone curious about the future of B2B marketing in an AI-driven world.

What does it take to lead marketing at a global scale, and stay humble in the process? In this episode, Javier Meza, President & CMO of Coca-Cola Europe, joins Beyond Marketing, The Podcast,  to unpack his journey from Ecuador to World, his passion for learning and mentorship, and how he's helping Coca-Cola shift toward an experience-first marketing model. With stories on leadership, culture, AI, creativity, and what it really means to be effective—this is a masterclass in modern brand-building from a CMO who never stopped pushing boundaries

In this week's episode, David Rowlands, Head of Product, B2B Marketing spoke with Jada Balster, VP Global Marketing, TravelPerk to discuss all things rebranding. They first chat about Jada's experience with other companies such as Workfront and Adobe before jumping into TravelPerk's recent rebrand. If you're looking to create allies in the boardroom, impact sales cycles with a strong brand and understand rebranding's strategy beyond the design, we highly recommend checking out this week's episode. In addition, find out how the new brand is working out over at TravelPerk, including their overhaul on demand gen campaigns. Plus, if you want to learn how to future-proof your global marketing team, stay tuned until the very end.

When people think about healthcare marketing, they often picture numbers—safety stats, product specs and clinical data. But behind every hospital decision is a person who cares. A nurse focused on keeping patients safe. A doctor working for better outcomes. An administrator trying to build a healthier, more supportive environment. Healthcare is personal—and the marketing behind it should be too. That's what Episode 39 of the Brand Slam podcast is all about. Co-hosts Steve Rosa and Joe Kayata talk with Nuno Azeredo, Vice President of Global Marketing at Advanced Sterilization Products (ASP). Nuno has a unique background: he's worked on well-known consumer brands like Kleenex and held leadership roles in healthcare companies like Baxter and Hill-Rom. He understands both the heart and the science behind marketing. In this episode, Nuno shares how emotion plays a big role in healthcare marketing—even when you're selling something as technical as sterilization systems. It's easy to focus on features and facts, but the strongest brands connect with people. They speak to how a product helps real patients, real caregivers and real lives. Nuno also talks about the power of context—understanding where your customer is, what they're feeling and what they need in the moment. It's a powerful reminder for marketers: even in complex, technical industries, the best brands lead with empathy and real human connection. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Technology and food innovation are transforming the convenience retail landscape. With insights from the recent Retail Technology Conference, hear from industry expert Frank Gleeson and Alan English, vice president and head of global marketing for Invenco by GVR, as they highlight trends like mobile ordering, EV customer journeys, and the growing role of foodservice in driving customer engagement. Learn more about Invenco by GVR's Retail Technology Conference: https://www.invenco.com/retail-technology-conference With special guest: Alan English, Vice President, Head of Global Marketing, Invenco by GVR Hosted by: Frank Gleeson and Carolyn Schnare

On This Week's Episode of The Marketing Stir podcast Ajay and Vincent welcome Sharalyn Orr, Global Marketing and Innovation leader at Estee Lauder, to discuss their efforts towards a more diverse consumer base, as well as, some of the common missteps companies make when trying to reach multiple generations.

In this episode of That Entrepreneur Show, we sit down with Pavel Yurovitskiy, visionary CEO of KIT Global, whose mission is redefining what it means to build a truly global, inclusive, and innovative company. Since founding KIT Global in 2022, Pavel has led its rapid expansion across four continents—Europe, Asia, North America, and South America—while staying rooted in one core principle: diversity is a growth strategy.We explore:The power of inclusive leadership in building globally competitive marketing teamsHow KIT Global fosters a multicultural workplace and why that's key to their successHow Pavel leads with empathy, purpose, and forward-thinking innovationHow AI and ethical marketing intersect to shape more inclusive brand experiencesWith honors like Best Young Entrepreneur in the Small Business IT Industry and recent features in Authority Magazine, Pavel offers real-world strategies for building a values-driven business without borders. Whether you're a startup founder or a corporate leader, this episode is packed with lessons on how to scale globally—while staying human at the core.

Episode 054 | Today's episode is all about helping you empower your patients who want to be proactive about scar refinement and optimization. Most dermatologists perform procedures multiple times a day that will undoubtedly result in a scar. While we routinely inform our patients about this as part of the informed consent process, there tends to be far less routine discussion about how patients can optimize the appearance of those inevitable scars. We can and should do better. My guest is Lisa Massaad, Senior Director of Global Marketing & Business Development at Newmedical Technology, makers of the physician exclusive Silagen Scar Refinement System.   Ms. Massaad joined the Newmedical team in 2014 in anticipation of the launch of the Silagen professional line. She manages all aspects of global brand management for the Silagen and NewGel+ brands and serves as team lead for new product development projects. In addition to having extensive knowledge about the Silagen Scar Refinement System, she also has personal experience using it, which she shares in this episode.Ms. Massaad has 14 years of pharmaceutical industry sales experience, including six years as an award-winning Regional Sales Director. She joined Advanced Bio-Technologies, Inc. as the National Sales Manager and built its outside sales team. She has directed professional, consumer, and international marketing, including the launch of seven new products, while with ABT/enaltus/Sinclair IS Pharma.Lisa received a B.A. in Political Science from Allegheny College and an M.A. in Communications/PR from Kent State University.I'd like to extend a huge thank you to the whole team at Newmedical Technology for their generous support of this episode and their dedication to scar refinement and optimization. If you'd like to connect with them to learn more about how you can support your patients with Silagen products, you can contact them here.This episode was recorded at their headquarters in Northbrook, IL where I had the opportunity to meet with leadership and tour their remarkable manufacturing and packaging facility. Knowing that Silagen products are made in the USA makes me even more excited about sharing them with my patients.The Silagen Scar Refinement System is exclusively physician dispensed. If you're interested in purchasing it for yourself or someone you care about, you can contact me directly at 715-391-9774 or drlewellis@aboveandbeyondderm.com or head to silagen.biz if you'd like to order it online. My favorite Silagen products are the 100% Pure Silicone Gel (with and without SPF) and the Acne Scar + Spot Corrector. This will take you to a page that says "Login or Create an Account to Access the Website". Assuming you haven't previously made an account, click "Create Account" at the bottom. You'll be prompted to enter your Name, Email Address, Practice Code (1206240832P), and Password. You should then be able to learn about and purchase products.More from Dr. Lewellis and Above & Beyond DermatologyNeed a dermatologist? Fill out this short interest form, text or call me at 715-391-9774, or email me at drlewellis@aboveandbeyondderm.com if you'd like to have a no obligation discovery call. I offer in-office visits, house calls, and virtual care in Wisconsin and virtual care in Illinois, Nebraska, and Colorado.Have an idea for a guest or want to be on the show yourself? Send me a text or email, and we'll see if it's a good fit.Above & Beyond DermatologyNutrafol -- special pricing and physician exclusive productsNeoGenesis -- my favorite source of stem cell released molecules for skin/hairSilagen.biz -- physician dispensed scar refinement products delivered to your door (use practice code 1206240832P)NewsletterLinkedInFacebookDr. Lewellis on InstagramAbove & Beyond Dermatology on InstagramYouTubeTikTokTwitter/XChange Your Mind, Change Your LifeSoMeDocs (Doctors on Social Media)Pippa!

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast.   

If nearly half of consumers spend more with brands they trust, why aren't more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I'm joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world's largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Episode SummaryIn this episode of OnBase, host Paul Gibson sits down with Bee Patel for a deep dive into what it really means to “own the brand” in 2025. Bee challenges the legacy idea that branding lives solely within marketing and shares how today's most effective brands are shaped by collaborative ownership across HR, product, comms, and sales.Bee discusses the evolution of branding as a business outcome driver—supporting everything from lead generation to sales conversion—and shares actionable strategies for unifying internal teams to create stronger external brand impact. The conversation also tackles AI's current challenges, the importance of simplification in brand governance, and how fostering creative freedom can help teams cut through the noise.Best moments (0:47) Bee discusses her journey and focus on converting reputation into measurable business outcomes.(1:33) Paul introduces the importance of reimagining brand ownership.(3:33) Bee explains the shift of the brand from an awareness tool to supporting lead generation and close rates.(5:46) Bee shares an example of collaboration with HR and product teams during a brand transformation at Insight.(12:55) Bee states her personal opinion that AI is currently more of a challenge than an enabler.(16:25) Bee emphasizes the importance of communication and early stakeholder involvement to remove silos in brand collaboration.(19:09) Bee advises comms leaders to simplify and empower teams to own the brand rather than policing it.Key TakeawaysBrand Is Everyone's Job: Gone are the days of brand as a “marketing deliverable.” Today's successful organizations embed brand values into every function—HR, product, sales, and beyond—to maintain a consistent and authentic experience.From Gatekeepers to Facilitators: Comms and brand leaders must move from enforcing rules to enabling ownership. This cultural shift empowers teams to internalize and live the brand, not just follow guidelines.Trust Is the New Currency: Bee underscores that in a market where trust drives conversion, brand consistency and credibility aren't nice-to-haves—they're game-changers.AI as a Work-in-Progress: While AI has potential, Bee cautions against jumping on every tool. Strategic, contextual deployment—especially for operational efficiency—matters more than trend-chasing.Measure What Matters: Bee shares real-world impact metrics, including a 33% increase in content engagement and a surge in solution-based RFPs following brand transformation efforts.Tech recommendationsChatGPTResource recommendationsBooks:The Speed of Trust by Stephen Covey - A must-read on how trust drives business results.The Let Them Theory by Mel Robbins - Bee's current read on navigating boundaries and letting go.Blogs:Farnam Street - A weekly newsletter that helps to demystify and simplify complex mental models.Shout-outsNerea Gandarias, a Senior Marketing Executive at 8x8 - Bee recommends her as an inspirational leader with unmatched strategic rigor and humanity in leadership.About the GuestBee Patel, Global Marketing & Communications Director at AlphaSights is a razor-sharp marketing leader, bringing over 15 years of expertise and knowledge across marketing and communications. With experience in internal and external communications, she is passionate about crafting user-centric content and messaging that cuts through the noise and is delivered through an integrated communications mix. She currently leads the global Brand and Communications Team at AlphaSights, focused on brand building strategies and connecting with their key stakeholders through compelling storytelling and engaging digital experiences.Prior to joining AlphaSights, she led the European content and communications team for Fortune 500 technology solutions provider, Insight, overseeing their PR, social, and content strategy across nine European regions.Connect with Bee.

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoices

As someone who regularly hears from students, graduates, and early-career professionals trying to break into the energy sector, I know how overwhelming it can be to figure out where to start and how to grow. That's why this episode with Brad Dore, VP of Global Marketing at EnerVenue, matters. We talked about navigating a marketing career in the energy industry, the value of real-world experience, and how to stay ready for opportunities—even when they arrive sooner than expected.Brad's story isn't about overnight success or picture-perfect planning. It's about building skills over time, staying coachable, and making purposeful connections that open doors. Whether you're a recent graduate, mid-career, or exploring a pivot into energy, this episode offers some honest advice on building momentum.

Dave Kaufman is Senior Director of Global Marketing for MR, VR, and Metaverse at Meta's Reality Labs, where he leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. His path includes stops at Google, Halo Neuroscience, and the U.S. Digital Service under President Obama. On this week's On Brand, Dave joined me to talk immersive tech, branding in virtual worlds, and what's next for the metaverse. More on Dave ... Dave Kaufman is Senior Director, Global Marketing of MR, VR, and Metaverse at Meta within the Reality Labs division. He leads global marketing efforts for Meta Quest, Horizon Worlds, and Oculus Studios. Before joining Meta, Dave headed up marketing at Halo Neuroscience, led brand strategy at the United States Digital Service (founded by President Barack Obama), and worked in product marketing at Google. He's earned recognition from Ad Age's 40 Under 40 list and honors at Cannes Lions, Clio, and The One Show. A graduate from Cornell University, Dave is now based in San Francisco. What brand has made Dave smile recently? Dave shared the recent, surprising smile the MLB brought to his face. Connect with Dave on LinkedIn and check out the article he wrote there, How to Work in Marketing (and not be full of ). You can also learn more about his work at Meta Reality Labs. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Rothwell is joined by Jeff Albert, Associate Professor at Georgia Tech, and Paul McCabe, Senior Vice President of Research and Innovation at Roland, to discuss the 2025 Guthman Musical Instrument Competition - an annual event showcasing new technologies and innovations in music.Chapters00:00 - Introduction01:10 - Jeff Albert And Georgia Tech05:02 - Paul McCabe And Roland's Future Design Lab10:17 - Judging The Guthman Competition12:06 - Getting Hands-On With The Instruments13:45 - Getting The Back Stories From The Creators 15:11 - A Wide Range Of Instruments And Technologies17:37 - Face-To-Face Demos And Performances18:45 - The Origins Of The Guthman Competition21:33 - The 2025 Winner: Chromaplane24:55 - 3rd Place: Adult Corythosaurus30:34 - How The Instruments Are JudgedThe Guthman Musical Instrument CompetitionThe Guthman Musical Instrument Competition began in 1996, founded by Georgia Tech alumnus Richard Guthman in tribute to his wife Margaret, a talented pianist. Originally a jazz piano contest, it grew steadily over a decade, drawing students from dozens of US states.As Georgia Tech's music landscape evolved, introducing a Music Technology Master's in 2006 and launching the Georgia Tech Center for Music Technology in 2007, the competition shifted focus. In 2009, it was re-imagined as the Guthman Musical Instrument Competition, celebrating innovation in musical instrument design. Now an international event, it attracts inventors from across the globe. From experimental prototypes to market-ready products, entrants showcase their creations live, competing for recognition as the most groundbreaking idea in music technology.https://guthman.gatech.edu/Jeff Albert BiogAn Associate Professor and Interim Chair at Georgia Tech, Jeff Albert's areas of research and creative practice include improvisation and interaction, jazz performance, performance paradigms for live computer music and audio production. He has performed in concerts and festivals in the U.S and throughout Europe, and contributed as a performer, producer, or engineer on over 60 recordings, including the 2017 Grammy winner for Best Traditional Blues Album. He has been named a Rising Star in the DownBeat Critics Poll and his album Unanimous Sources was named a Top 10 album of 2020 by Jan Garelick in the Boston Globe. Albert received his B.M. from Loyola University New Orleans, and his M.M. from the University of New Orleans. In May of 2013, he became the first graduate of the PhD program in Experimental Music and Digital Media at Louisiana State University, where he was a founding member of the Laptop Orchestra of Louisiana (LOLs).https://jeffalbert.com/Paul McCabe BiogPaul McCabe is the Senior Vice President of Research and Innovation at Roland, where he has spearheaded the development of the Future Design Labs. Under his leadership, this global R&D team of engineers and researchers has been dedicated to exploring and harnessing emerging trends, fostering innovation, and shaping the global creative landscape for the next 50 years. In addition to his work at Future Design Labs, Paul also brings his expertise to Roland's Central Marketing Group, where he provides executive leadership to Consumer Research and Insights. Throughout his career, Paul has held numerous leadership positions, including VP of R&D and Strategic Partnerships, VP of Global CX and VP of Global Marketing. At Roland Canada, he served in various key roles such as President & CEO, COO, Product Manager, Marketing Communications Manager, Technical Marketing and Product Specialist.https://mccabepaulj.com/https://www.instagram.com/mccabep/Nick Rothwell BiogNick Rothwell is a composer, performer, software architect, coder and visual artist. He has built media performance systems for projects with Ballett Frankfurt and Vienna Volksoper, composed sound scores for Aydın Teker (Istanbul / Kapadokya), Shobana Jeyasingh, AWA Dance, Luz&Mannion Dance (Flamenco) and Undercurrent Theatre, programmed physical media sculptures with Simeon Nelson and Rob Godman, live coded in Mexico and in Berlin with sitar player Shama Rahman, collaborated with the body>data>space collective in Prague, Paris and Dresden, written software for Studio Wayne McGregor, Beinghuman in Kathmandu, the Pina Bausch Foundation and Nesta's FutureFest, consulted for Tate Modern, and developed algorithmic visuals for large-scale outdoor projections in Poland, Estonia, the Cambridge Music Festival and Lumiere (London / Durham). He has taught design at CODE Berlin and currently runs the Computer Science undergraduate course at University of the Arts London.Project Cassiel - https://cassiel.comCatch more shows on our other podcast channels: https://www.soundonsound.com/sos-podcasts

The U.S. has enjoyed unchallenged economic, technological and military dominance globally for several decades, but its hegemony is at risk as a strengthening China has shaken the status quo. The Trump administration seeks to reaffirm the U.S.'s superiority through policies focused on homeshoring, innovation through deregulation, and reducing global reliance on the USD as reserve currency, but with all of these priorities driving policy, what is the future of the new global order? What is the impact on investors as the U.S. renegotiates its position on the global stage?Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM) in conversation with Kevin Hebner, Managing Director, Global Portfolio Management, Epoch Investment Partners, Inc. as they dive into Kevin's latest whitepaper looking at the key drivers of Trump's policy pivots, and what might be ahead for investors when the dust settles. Highlights include:  (00:01:25) Key themes of the new global order(00:05:48) Can the U.S. successfully "homeshore" its manufacturing?(00:12:29) The goal for the U.S. dollar(00:18:35) Outlook for U.S. and global equity markets(00:23:32) Prime Minister Mark Carney and Canada's role in the new global order For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology (formerly Blackboard), and now overseeing the global marketing strategy at Turnitin. Emily Ward has spent more than 15 years focused on the education space, initially generating enrollments for a broad portfolio of global institutions under the Laureate Education network. She then moved to Blackboard, since acquired by Anthology, working with non-profit academic institutions to better understand how to leverage their marketing investment in order to positively impact enrollments and institutional growth.Over time, Emily's focus expanded to the larger concept of Student Success, helping academic leadership connect the dots of the full student experience from decision making through to matriculation and beyond. During the pandemic, Emily pivoted quickly to lead the launch of an official eCommerce platform, and was soon pulled in to lead North America then Global Marketing efforts for the newly formed EdTech giant Anthology.Today, she oversees global marketing for Turnitin, an academic integrity company focused on supporting educators and empowering students around the world to do their best original work. Emily holds a B.S. from Towson University and an M.B.A from Loyola University Maryland. She resides near Washington, DC with her daughter. RESOURCESCatch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

So much of today's marketing depends on systems we don't control—algorithms, platforms, trends that shift without warning. One day a post goes viral, the next it disappears into the void. When everything feels that fragile, it's hard to build with confidence. That's why the smartest brands are starting to think about what actually lasts beyond the scroll. https://www.youtube.com/watch?v=qCi2GyWNTpQ Carlos Gil is a digital marketer with 15+ years helping brands stand out online. As the U.S. brand evangelist for GetResponse and author of The End of Marketing, he's worked with LinkedIn, DocuSign, and Western Union. Known for cutting the fluff, he teaches businesses how to actually connect with people. Today, he talks about why email marketing still matters, especially as social platforms shift constantly. His advice: build your list, speak directly, and stay consistent if you want to stay relevant. Stay tuned! Resources: Marketing software for every step of your journey Follow Carlos Gil on Instagram Follow Carlos Gil on Facebook Connect with Carlos Gil on LinkedIn

DescriptionIn this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstadter speak with Colleen Orani, Vice President of Global Marketing at Energizer Holdings. Colleen shares how Energizer moved from a fragmented media structure to one unified under a single leader, combining national media, shopper marketing, and content development.She discusses the realities of leading marketing across brands with very different consumer behaviors, from impulse buys like batteries to more considered purchases like auto care. Colleen offers a transparent look into how Energizer is balancing long-term strategy with rapid fire execution, all while managing evolving retailer relationships and media investments.Key takeawaysA unified approach to national and retail media enables stronger consumer engagement across all stages of the purchase journeyCategories require tailored media strategies – impulse brands are “clicky,” while others demand deeper “scrolly” contentDriving shared accountability across marketing, sales, and content teams ensures adaptability in a volatile market Hosted on Acast. See acast.com/privacy for more information.

The Ag-Net News Hour Hosts, Lorrie Boyer and Nick Papagni, “The Ag Meter,” highlight the upcoming Mother's Day by saying that it is one of the biggest days when it comes to strawberry sales. They then talk about the potential de-escalation of U.S.-China trade tensions, with key meetings in Switzerland. They noted China's economic stimulus and the U.S.'s daily tariff earnings of $192 million, contrasting with the Biden administration's losses. The EU-U.S. trade deal is nearing completion. The USDA is preparing to offer $21 billion in disaster aid by the end of the month. Brooke Rollins' efforts to prioritize U.S. farmers over international aid were praised, contrasting with the previous administration's actions. The CME Group/Purdue University Ag Economy Barometer rose to 141, the highest since December 2021, with a future expectation index of 152. The farm financial performance index fell slightly to 101, while the farm capital investment index rose to 114. Higher input costs remain the top concern for farmers, with 10% now worried about input availability. Tariffs are seen as potentially beneficial in the long run, with 56% expecting reduced farm income in 2025. Senator Amy Klobuchar raised concerns about bottlenecking and privacy issues due to an extra layer of review for agency loans over $500,000. The weekly Almond Update, sponsored by the Almond Board of California, features Craig Durr, Vice President of Global Marketing and Sales at Campos Brothers Farms. Durr discusses the almond industry's evolution, emphasizing the need to market almonds globally and adapt to price volatility. He highlights the shift from promoting almonds as ingredients to focusing on snack consumption to stabilize demand. Durr also notes the industry's growth from a billion to two billion pounds, stressing the importance of a holistic, global approach. The segment concludes with a light-hearted discussion about Mother's Day and Father's Day.

Industrial Talk is onsite at DistribuTech 2025 and talking to Kellie De Pooter, Director, Global Marketing and Internal Communications at G&W Electric Co. about "A resilient and reliable grid". Scott MacKenzie hosts an industrial talk podcast featuring Kellie De Pooter, Global Director of Marketing and Communications at G&W Electric. Kellie discusses the growth of the DistribyTech event in Dallas, Texas, and the importance of collaboration with utilities. G&W Electric's booth features an innovation corner for customer feedback on new products. They focus on resiliency, reliability, and digitalization, using sensing technology and condition-based monitoring to improve grid performance. Kellie highlights a successful collaboration with a customer on a 69 kV apparatus. The conversation also touches on the increasing demand for power due to AI and data centers, emphasizing the need for efficient data utilization. Action Items [ ] Integrate G&W's sensing technologies into their overhead reclosers and underground switches to provide more granular data to utilities. [ ] Explore ways to seamlessly integrate the data from G&W's solutions into utilities' own cloud/SCADA systems. [ ] Collaborate with customers to pilot G&W's new condition-based monitoring and asset management solutions. Outline Kellie De Pooter G&W Electric: Introduction and Event Overview Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry innovations and professionals. Scott welcomes listeners and mentions the event being broadcasted from DistribuTech in Dallas, Texas. Scott introduces Kellie De Pooter, Global Director of Marketing and Communications for G&W Electric, and praises her previous appearances on the show. Kellie De Pooter confirms her presence at the event and discusses the growth of the event, noting its global expansion. Kellie De Pooter's Role and G&W Electric's Booth Kellie De Pooter explains her role at G&W Electric, a 120-year-old company based in Chicago, and their products for utilities and commercial/industrial customers. Scott comments on the impressive booth setup by G&W Electric, which won an award last year. Kellie describes the innovation corner in their booth, which is invite-only and used to gather customer feedback on new, unmarketed products. The innovation corner allows for collaborative problem-solving and potential development of new solutions. Challenges in the Utility Sector Scott and Kellie discuss the challenges faced by the utility sector, including increasing power demand and the need for modernization and digitalization. Kellie emphasizes the importance of resiliency and reliability of the grid, and the role of AI and other technologies in addressing these challenges. G&W Electric is investing in sensing technology and condition-based monitoring to help utilities make better decisions and improve grid reliability. The company is working with a partner to test and develop these technologies, with plans to scale them across the industry. Data Integration and Analytics Scott inquires about the process of integrating data from G&W Electric's apparatus into the cloud and how it is analyzed. Kellie explains that the data is currently being pushed to the partner's cloud, but plans are in place to integrate with utilities' existing systems.

Send us a textIn this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.What you'll learn in this episode:Why authentic thought leadership begins with people who actually have thoughtsHow to identify and cultivate real thought leaders inside your organizationThe danger of drifting into product promotion instead of solving real problemsCreative ways to embed complex technology into compelling storytellingHow to make thought leadership consistent, measurable and impactfulWhy repurposing content across formats is a non-negotiable marketing tacticHow to use AI as a collaborator, not a crutchThe overlooked power of genuine connection in government and B2B marketing

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1652: Brian Tracy explores the key strategies behind successful global marketing, emphasizing the importance of cultural awareness, localized messaging, and tailored product offerings. He outlines how businesses can expand internationally by understanding customer needs and building trust across diverse markets. Read along with the original article(s) here: https://www.briantracy.com/blog/business-success/global-marketing/ Quotes to ponder: "One of the most important parts of international marketing is understanding the local culture in any country where you plan to operate." "Your marketing materials and messages must be tailored to the local language, customs, traditions, values, and even religions." "The key to successful global marketing is to think globally but act locally." Learn more about your ad choices. Visit megaphone.fm/adchoices

In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O'Meara, joins Octagon's Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider's perspective on The Masters from a champion's point of view.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Organic content should be treated as an essential part of any marketing strategy, particularly for start-ups trying to build their brand. It forms the foundation upon which authentic connections with the audience are built, setting the stage for long-term engagement and loyalty.Join host Catarina Hoch (VP of Global Marketing, Operatix & memoryBlue) and Jake Hurwitz (Founder, Thursday Labs) as they unravel the nuances of organic content and brand building for start-ups in this captivating episode of B2B Revenue Acceleration.Jake delves into why start-ups face unique challenges in establishing their brand identity through organic content, as well as shedding light on the importance of prioritizing brand building from the early stages and its profound impact on long-term success.The discussion continues as they explore common blind spots that start-ups often overlook when crafting their brand message. From navigating the digital age to cost-effective strategies for building brand recognition, Jake shares valuable insights to help start-ups thrive in today's busy market.Tune in to gain expert insight into navigating the art of organic content for start-up brand building with actionable tips to propel your business forward in the competitive landscape.

AI is quickly becoming an essential tool in any marketing professional's kit, boosting productivity and revolutionizing the way campaigns are conceptualized, executed, and optimized.In this episode of B2B Revenue Acceleration, host Catarina Hoch, VP of Global Marketing at Operatix/memoryBlue, sits down with Austin Distel, the Senior Director of Marketing at Jasper, to delve into the impact of artificial intelligence (AI) in marketing. This discussion sheds light on how AI can enhance marketing campaigns, including their effectiveness and efficiency. From optimizing customer engagement to automating mundane tasks, Austin outlines how AI empowers marketers to achieve remarkable results.Yet, as machines become more integrated into creative processes, the question arises: How can marketers maintain a personal touch? Austin addresses this concern, highlighting strategies to blend AI with the irreplaceable human element that connects brands with their audiences.This episode contains a number of expert insights for marketing professionals eager to harness AI's power while preserving the authentic connection that brands strive to establish with their audiences.Whether you're a seasoned marketer or just starting to explore the possibilities of AI, the information in this episode will help you pave the way forward.

Karlaa Gregory is transforming industrial marketing with AI, streamlining content creation and localization across global markets. By training a custom GPT with product catalogues and documentation, she ensures campaigns align with regional needs while maintaining brand consistency. Her AI-driven approach also includes persona-based marketing, tailoring content for engineers, procurement specialists, and other key decision-makers. Beyond content generation, Karlaa is using AI-powered automation for analytics and reporting, integrating tools and ecosystems like Zapier and Google to track campaign performance in real time. She emphasizes that AI isn't replacing marketers, it's making them more effective. Tune in to hear how she's pushing the boundaries of AI in industrial marketing.

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Patient safety and improved surgical outcomes are achievable through innovative technology and a focus on the needs of clinicians.  In this episode, Philip Siberg, CEO, and Michael Noble, Vice President of Global Marketing, discuss how Senzime is transforming perioperative care with Tetragraph, a quantitative neuromuscular monitoring technology. Philip shares their bold mission to improve outcomes for 100 million surgical patients by reducing anesthesia-related complications, while Michael emphasizes their customer-centric approach, offering education, protocol development, and seamless hospital integration. They acknowledge the slow pace of change in healthcare and stress the importance of perseverance and strong partnerships with clinicians. Together, they aim to enhance patient outcomes, lower healthcare costs, and drive meaningful change at every level of the hospital system. Tune in and learn how innovative neuromuscular monitoring can transform perioperative care and improve patient safety!  Resources:  Connect and follow Philip Siberg on LinkedIn. Follow and connect with Michael Noble on LinkedIn. Learn more about Senzime on their LinkedIn and website. Discover more about Senzime's Next Gen Tetragraph here. Fast Track Your Business Growth: Outcomes Rocket is a full service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.