Podcasts about Global marketing

When people think about healthcare marketing, they often picture numbers—safety stats, product specs and clinical data. But behind every hospital decision is a person who cares. A nurse focused on keeping patients safe. A doctor working for better outcomes. An administrator trying to build a healthier, more supportive environment. Healthcare is personal—and the marketing behind it should be too. That's what Episode 39 of the Brand Slam podcast is all about. Co-hosts Steve Rosa and Joe Kayata talk with Nuno Azeredo, Vice President of Global Marketing at Advanced Sterilization Products (ASP). Nuno has a unique background: he's worked on well-known consumer brands like Kleenex and held leadership roles in healthcare companies like Baxter and Hill-Rom. He understands both the heart and the science behind marketing. In this episode, Nuno shares how emotion plays a big role in healthcare marketing—even when you're selling something as technical as sterilization systems. It's easy to focus on features and facts, but the strongest brands connect with people. They speak to how a product helps real patients, real caregivers and real lives. Nuno also talks about the power of context—understanding where your customer is, what they're feeling and what they need in the moment. It's a powerful reminder for marketers: even in complex, technical industries, the best brands lead with empathy and real human connection. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Technology and food innovation are transforming the convenience retail landscape. With insights from the recent Retail Technology Conference, hear from industry expert Frank Gleeson and Alan English, vice president and head of global marketing for Invenco by GVR, as they highlight trends like mobile ordering, EV customer journeys, and the growing role of foodservice in driving customer engagement. Learn more about Invenco by GVR's Retail Technology Conference: https://www.invenco.com/retail-technology-conference With special guest: Alan English, Vice President, Head of Global Marketing, Invenco by GVR Hosted by: Frank Gleeson and Carolyn Schnare

In this episode, we're joined by Claudia Calori, VP of Global Marketing for Personal Health at Philips, to talk about what it takes to be a modern marketer. From her early days at P&G to leadership roles at Heineken, Nike, and now Philips, Claudia shares how marketing has evolved—and what fundamentals still hold true. We dig into in-house vs. agency capabilities, the rise of retail media, and why trust is the foundation of strong teams. Tune in to hear about: Claudia's path from journalism to marketing leadership What she learned at P&G, Heineken, Nike, and Philips Why brand-building still matters in a performance-driven world What to keep in-house vs. outsource in modern marketing The role of trust in building effective teams and partnerships More Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian

On This Week's Episode of The Marketing Stir podcast Ajay and Vincent welcome Sharalyn Orr, Global Marketing and Innovation leader at Estee Lauder, to discuss their efforts towards a more diverse consumer base, as well as, some of the common missteps companies make when trying to reach multiple generations.

In this episode of That Entrepreneur Show, we sit down with Pavel Yurovitskiy, visionary CEO of KIT Global, whose mission is redefining what it means to build a truly global, inclusive, and innovative company. Since founding KIT Global in 2022, Pavel has led its rapid expansion across four continents—Europe, Asia, North America, and South America—while staying rooted in one core principle: diversity is a growth strategy.We explore:The power of inclusive leadership in building globally competitive marketing teamsHow KIT Global fosters a multicultural workplace and why that's key to their successHow Pavel leads with empathy, purpose, and forward-thinking innovationHow AI and ethical marketing intersect to shape more inclusive brand experiencesWith honors like Best Young Entrepreneur in the Small Business IT Industry and recent features in Authority Magazine, Pavel offers real-world strategies for building a values-driven business without borders. Whether you're a startup founder or a corporate leader, this episode is packed with lessons on how to scale globally—while staying human at the core.

Episode 054 | Today's episode is all about helping you empower your patients who want to be proactive about scar refinement and optimization. Most dermatologists perform procedures multiple times a day that will undoubtedly result in a scar. While we routinely inform our patients about this as part of the informed consent process, there tends to be far less routine discussion about how patients can optimize the appearance of those inevitable scars. We can and should do better. My guest is Lisa Massaad, Senior Director of Global Marketing & Business Development at Newmedical Technology, makers of the physician exclusive Silagen Scar Refinement System.   Ms. Massaad joined the Newmedical team in 2014 in anticipation of the launch of the Silagen professional line. She manages all aspects of global brand management for the Silagen and NewGel+ brands and serves as team lead for new product development projects. In addition to having extensive knowledge about the Silagen Scar Refinement System, she also has personal experience using it, which she shares in this episode.Ms. Massaad has 14 years of pharmaceutical industry sales experience, including six years as an award-winning Regional Sales Director. She joined Advanced Bio-Technologies, Inc. as the National Sales Manager and built its outside sales team. She has directed professional, consumer, and international marketing, including the launch of seven new products, while with ABT/enaltus/Sinclair IS Pharma.Lisa received a B.A. in Political Science from Allegheny College and an M.A. in Communications/PR from Kent State University.I'd like to extend a huge thank you to the whole team at Newmedical Technology for their generous support of this episode and their dedication to scar refinement and optimization. If you'd like to connect with them to learn more about how you can support your patients with Silagen products, you can contact them here.This episode was recorded at their headquarters in Northbrook, IL where I had the opportunity to meet with leadership and tour their remarkable manufacturing and packaging facility. Knowing that Silagen products are made in the USA makes me even more excited about sharing them with my patients.The Silagen Scar Refinement System is exclusively physician dispensed. If you're interested in purchasing it for yourself or someone you care about, you can contact me directly at 715-391-9774 or drlewellis@aboveandbeyondderm.com or head to silagen.biz if you'd like to order it online. My favorite Silagen products are the 100% Pure Silicone Gel (with and without SPF) and the Acne Scar + Spot Corrector. This will take you to a page that says "Login or Create an Account to Access the Website". Assuming you haven't previously made an account, click "Create Account" at the bottom. You'll be prompted to enter your Name, Email Address, Practice Code (1206240832P), and Password. You should then be able to learn about and purchase products.More from Dr. Lewellis and Above & Beyond DermatologyNeed a dermatologist? Fill out this short interest form, text or call me at 715-391-9774, or email me at drlewellis@aboveandbeyondderm.com if you'd like to have a no obligation discovery call. I offer in-office visits, house calls, and virtual care in Wisconsin and virtual care in Illinois, Nebraska, and Colorado.Have an idea for a guest or want to be on the show yourself? Send me a text or email, and we'll see if it's a good fit.Above & Beyond DermatologyNutrafol -- special pricing and physician exclusive productsNeoGenesis -- my favorite source of stem cell released molecules for skin/hairSilagen.biz -- physician dispensed scar refinement products delivered to your door (use practice code 1206240832P)NewsletterLinkedInFacebookDr. Lewellis on InstagramAbove & Beyond Dermatology on InstagramYouTubeTikTokTwitter/XChange Your Mind, Change Your LifeSoMeDocs (Doctors on Social Media)Pippa!

Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast.   

If nearly half of consumers spend more with brands they trust, why aren't more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I'm joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world's largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If nearly half of consumers spend more with brands they trust, why aren't more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I'm joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world's largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marketing for the US at Trustpilot. Prior to this role, Dana held multiple leadership positions including Vice President of Marketing and PR at Pagaya, and Vice President of Global B2B Marketing for Strategic Growth at Mastercard, where responsibilities encompassed inclusive growth initiatives and enterprise partnerships. Additional experience includes Vice President of Global Marketing at Mastercard Labs, Vice President of Corporate Marketing and Brand Development at Time Inc., and strategic marketing roles at Apple and NBCUniversal Media, LLC. Dana's early career featured positions at The New York Times and Warner Bros., focusing on advertising and digital marketing. RESOURCES TrustPilot: https://www.trustpilot.com https://www.trustpilot.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150"Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Episode SummaryIn this episode of OnBase, host Paul Gibson sits down with Bee Patel for a deep dive into what it really means to “own the brand” in 2025. Bee challenges the legacy idea that branding lives solely within marketing and shares how today's most effective brands are shaped by collaborative ownership across HR, product, comms, and sales.Bee discusses the evolution of branding as a business outcome driver—supporting everything from lead generation to sales conversion—and shares actionable strategies for unifying internal teams to create stronger external brand impact. The conversation also tackles AI's current challenges, the importance of simplification in brand governance, and how fostering creative freedom can help teams cut through the noise.Best moments (0:47) Bee discusses her journey and focus on converting reputation into measurable business outcomes.(1:33) Paul introduces the importance of reimagining brand ownership.(3:33) Bee explains the shift of the brand from an awareness tool to supporting lead generation and close rates.(5:46) Bee shares an example of collaboration with HR and product teams during a brand transformation at Insight.(12:55) Bee states her personal opinion that AI is currently more of a challenge than an enabler.(16:25) Bee emphasizes the importance of communication and early stakeholder involvement to remove silos in brand collaboration.(19:09) Bee advises comms leaders to simplify and empower teams to own the brand rather than policing it.Key TakeawaysBrand Is Everyone's Job: Gone are the days of brand as a “marketing deliverable.” Today's successful organizations embed brand values into every function—HR, product, sales, and beyond—to maintain a consistent and authentic experience.From Gatekeepers to Facilitators: Comms and brand leaders must move from enforcing rules to enabling ownership. This cultural shift empowers teams to internalize and live the brand, not just follow guidelines.Trust Is the New Currency: Bee underscores that in a market where trust drives conversion, brand consistency and credibility aren't nice-to-haves—they're game-changers.AI as a Work-in-Progress: While AI has potential, Bee cautions against jumping on every tool. Strategic, contextual deployment—especially for operational efficiency—matters more than trend-chasing.Measure What Matters: Bee shares real-world impact metrics, including a 33% increase in content engagement and a surge in solution-based RFPs following brand transformation efforts.Tech recommendationsChatGPTResource recommendationsBooks:The Speed of Trust by Stephen Covey - A must-read on how trust drives business results.The Let Them Theory by Mel Robbins - Bee's current read on navigating boundaries and letting go.Blogs:Farnam Street - A weekly newsletter that helps to demystify and simplify complex mental models.Shout-outsNerea Gandarias, a Senior Marketing Executive at 8x8 - Bee recommends her as an inspirational leader with unmatched strategic rigor and humanity in leadership.About the GuestBee Patel, Global Marketing & Communications Director at AlphaSights is a razor-sharp marketing leader, bringing over 15 years of expertise and knowledge across marketing and communications. With experience in internal and external communications, she is passionate about crafting user-centric content and messaging that cuts through the noise and is delivered through an integrated communications mix. She currently leads the global Brand and Communications Team at AlphaSights, focused on brand building strategies and connecting with their key stakeholders through compelling storytelling and engaging digital experiences.Prior to joining AlphaSights, she led the European content and communications team for Fortune 500 technology solutions provider, Insight, overseeing their PR, social, and content strategy across nine European regions.Connect with Bee.

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Peloton's Programs get a major update for better functionality and accessibility. Exciting changes in Peloton's leadership team with the addition of two new C-Suite members. Tech enhancements for an improved user experience, including the ability to search Programs & Collections and share your Strength+ workout plan. Gotham FC's owner is revealed as Peloton's former Head of Global Marketing. Chase Sapphire announces a hefty annual fee increase. Ally Love celebrates her baby(?) shower in style! Peloton instructors, including Ben Alldis, Jess King, and Robin Arzon, make waves at Cannes Lions. Bob Harper throws down a challenge to Denis Morton. Kirsten Ferguson dishes on prioritization in her interview with TheManual.com. Tunde steps into the spotlight in Glamour South Africa. Becs Gentry withdraws from the Grandma Marathon. The latest artist series celebrates the incredible Cynthia Erivo. Check out the Top 5 recommended Peloton classes handpicked by our community.   Andy Speer releases a new Strength+ Program designed to elevate your fitness game. Callie Gullickson returns to her epic Bike Bootcamps. Erik Jager challenges members with an intense 120-Minute Power Zone Endurance Ride. Peloton birthday shoutouts this week include Selena Samuela (6/22), Andy Speer (6/23), Denis Morton (6/23), and Katie Wang (6/25). Subscribe, listen, and share your thoughts! Got questions or comments? Drop us a message—we love hearing from our listeners.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As someone who regularly hears from students, graduates, and early-career professionals trying to break into the energy sector, I know how overwhelming it can be to figure out where to start and how to grow. That's why this episode with Brad Dore, VP of Global Marketing at EnerVenue, matters. We talked about navigating a marketing career in the energy industry, the value of real-world experience, and how to stay ready for opportunities—even when they arrive sooner than expected.Brad's story isn't about overnight success or picture-perfect planning. It's about building skills over time, staying coachable, and making purposeful connections that open doors. Whether you're a recent graduate, mid-career, or exploring a pivot into energy, this episode offers some honest advice on building momentum.

Dave Kaufman is Senior Director of Global Marketing for MR, VR, and Metaverse at Meta's Reality Labs, where he leads efforts for Meta Quest, Horizon Worlds, and Oculus Studios. His path includes stops at Google, Halo Neuroscience, and the U.S. Digital Service under President Obama. On this week's On Brand, Dave joined me to talk immersive tech, branding in virtual worlds, and what's next for the metaverse. More on Dave ... Dave Kaufman is Senior Director, Global Marketing of MR, VR, and Metaverse at Meta within the Reality Labs division. He leads global marketing efforts for Meta Quest, Horizon Worlds, and Oculus Studios. Before joining Meta, Dave headed up marketing at Halo Neuroscience, led brand strategy at the United States Digital Service (founded by President Barack Obama), and worked in product marketing at Google. He's earned recognition from Ad Age's 40 Under 40 list and honors at Cannes Lions, Clio, and The One Show. A graduate from Cornell University, Dave is now based in San Francisco. What brand has made Dave smile recently? Dave shared the recent, surprising smile the MLB brought to his face. Connect with Dave on LinkedIn and check out the article he wrote there, How to Work in Marketing (and not be full of ). You can also learn more about his work at Meta Reality Labs. Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Nick Rothwell is joined by Jeff Albert, Associate Professor at Georgia Tech, and Paul McCabe, Senior Vice President of Research and Innovation at Roland, to discuss the 2025 Guthman Musical Instrument Competition - an annual event showcasing new technologies and innovations in music.Chapters00:00 - Introduction01:10 - Jeff Albert And Georgia Tech05:02 - Paul McCabe And Roland's Future Design Lab10:17 - Judging The Guthman Competition12:06 - Getting Hands-On With The Instruments13:45 - Getting The Back Stories From The Creators 15:11 - A Wide Range Of Instruments And Technologies17:37 - Face-To-Face Demos And Performances18:45 - The Origins Of The Guthman Competition21:33 - The 2025 Winner: Chromaplane24:55 - 3rd Place: Adult Corythosaurus30:34 - How The Instruments Are JudgedThe Guthman Musical Instrument CompetitionThe Guthman Musical Instrument Competition began in 1996, founded by Georgia Tech alumnus Richard Guthman in tribute to his wife Margaret, a talented pianist. Originally a jazz piano contest, it grew steadily over a decade, drawing students from dozens of US states.As Georgia Tech's music landscape evolved, introducing a Music Technology Master's in 2006 and launching the Georgia Tech Center for Music Technology in 2007, the competition shifted focus. In 2009, it was re-imagined as the Guthman Musical Instrument Competition, celebrating innovation in musical instrument design. Now an international event, it attracts inventors from across the globe. From experimental prototypes to market-ready products, entrants showcase their creations live, competing for recognition as the most groundbreaking idea in music technology.https://guthman.gatech.edu/Jeff Albert BiogAn Associate Professor and Interim Chair at Georgia Tech, Jeff Albert's areas of research and creative practice include improvisation and interaction, jazz performance, performance paradigms for live computer music and audio production. He has performed in concerts and festivals in the U.S and throughout Europe, and contributed as a performer, producer, or engineer on over 60 recordings, including the 2017 Grammy winner for Best Traditional Blues Album. He has been named a Rising Star in the DownBeat Critics Poll and his album Unanimous Sources was named a Top 10 album of 2020 by Jan Garelick in the Boston Globe. Albert received his B.M. from Loyola University New Orleans, and his M.M. from the University of New Orleans. In May of 2013, he became the first graduate of the PhD program in Experimental Music and Digital Media at Louisiana State University, where he was a founding member of the Laptop Orchestra of Louisiana (LOLs).https://jeffalbert.com/Paul McCabe BiogPaul McCabe is the Senior Vice President of Research and Innovation at Roland, where he has spearheaded the development of the Future Design Labs. Under his leadership, this global R&D team of engineers and researchers has been dedicated to exploring and harnessing emerging trends, fostering innovation, and shaping the global creative landscape for the next 50 years. In addition to his work at Future Design Labs, Paul also brings his expertise to Roland's Central Marketing Group, where he provides executive leadership to Consumer Research and Insights. Throughout his career, Paul has held numerous leadership positions, including VP of R&D and Strategic Partnerships, VP of Global CX and VP of Global Marketing. At Roland Canada, he served in various key roles such as President & CEO, COO, Product Manager, Marketing Communications Manager, Technical Marketing and Product Specialist.https://mccabepaulj.com/https://www.instagram.com/mccabep/Nick Rothwell BiogNick Rothwell is a composer, performer, software architect, coder and visual artist. He has built media performance systems for projects with Ballett Frankfurt and Vienna Volksoper, composed sound scores for Aydın Teker (Istanbul / Kapadokya), Shobana Jeyasingh, AWA Dance, Luz&Mannion Dance (Flamenco) and Undercurrent Theatre, programmed physical media sculptures with Simeon Nelson and Rob Godman, live coded in Mexico and in Berlin with sitar player Shama Rahman, collaborated with the body>data>space collective in Prague, Paris and Dresden, written software for Studio Wayne McGregor, Beinghuman in Kathmandu, the Pina Bausch Foundation and Nesta's FutureFest, consulted for Tate Modern, and developed algorithmic visuals for large-scale outdoor projections in Poland, Estonia, the Cambridge Music Festival and Lumiere (London / Durham). He has taught design at CODE Berlin and currently runs the Computer Science undergraduate course at University of the Arts London.Project Cassiel - https://cassiel.comCatch more shows on our other podcast channels: https://www.soundonsound.com/sos-podcasts

The U.S. has enjoyed unchallenged economic, technological and military dominance globally for several decades, but its hegemony is at risk as a strengthening China has shaken the status quo. The Trump administration seeks to reaffirm the U.S.'s superiority through policies focused on homeshoring, innovation through deregulation, and reducing global reliance on the USD as reserve currency, but with all of these priorities driving policy, what is the future of the new global order? What is the impact on investors as the U.S. renegotiates its position on the global stage?Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM) in conversation with Kevin Hebner, Managing Director, Global Portfolio Management, Epoch Investment Partners, Inc. as they dive into Kevin's latest whitepaper looking at the key drivers of Trump's policy pivots, and what might be ahead for investors when the dust settles. Highlights include:  (00:01:25) Key themes of the new global order(00:05:48) Can the U.S. successfully "homeshore" its manufacturing?(00:12:29) The goal for the U.S. dollar(00:18:35) Outlook for U.S. and global equity markets(00:23:32) Prime Minister Mark Carney and Canada's role in the new global order For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology (formerly Blackboard), and now overseeing the global marketing strategy at Turnitin. Emily Ward has spent more than 15 years focused on the education space, initially generating enrollments for a broad portfolio of global institutions under the Laureate Education network. She then moved to Blackboard, since acquired by Anthology, working with non-profit academic institutions to better understand how to leverage their marketing investment in order to positively impact enrollments and institutional growth.Over time, Emily's focus expanded to the larger concept of Student Success, helping academic leadership connect the dots of the full student experience from decision making through to matriculation and beyond. During the pandemic, Emily pivoted quickly to lead the launch of an official eCommerce platform, and was soon pulled in to lead North America then Global Marketing efforts for the newly formed EdTech giant Anthology.Today, she oversees global marketing for Turnitin, an academic integrity company focused on supporting educators and empowering students around the world to do their best original work. Emily holds a B.S. from Towson University and an M.B.A from Loyola University Maryland. She resides near Washington, DC with her daughter. RESOURCESCatch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization? Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and student success. Emily has spent more than 15 years in the education space, shaping marketing strategies for institutions under the Laureate Education network, leading global marketing at Anthology (formerly Blackboard), and now overseeing the global marketing strategy at Turnitin. Emily Ward has spent more than 15 years focused on the education space, initially generating enrollments for a broad portfolio of global institutions under the Laureate Education network. She then moved to Blackboard, since acquired by Anthology, working with non-profit academic institutions to better understand how to leverage their marketing investment in order to positively impact enrollments and institutional growth.Over time, Emily's focus expanded to the larger concept of Student Success, helping academic leadership connect the dots of the full student experience from decision making through to matriculation and beyond. During the pandemic, Emily pivoted quickly to lead the launch of an official eCommerce platform, and was soon pulled in to lead North America then Global Marketing efforts for the newly formed EdTech giant Anthology.Today, she oversees global marketing for Turnitin, an academic integrity company focused on supporting educators and empowering students around the world to do their best original work. Emily holds a B.S. from Towson University and an M.B.A from Loyola University Maryland. She resides near Washington, DC with her daughter. RESOURCESCatch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

So much of today's marketing depends on systems we don't control—algorithms, platforms, trends that shift without warning. One day a post goes viral, the next it disappears into the void. When everything feels that fragile, it's hard to build with confidence. That's why the smartest brands are starting to think about what actually lasts beyond the scroll. https://www.youtube.com/watch?v=qCi2GyWNTpQ Carlos Gil is a digital marketer with 15+ years helping brands stand out online. As the U.S. brand evangelist for GetResponse and author of The End of Marketing, he's worked with LinkedIn, DocuSign, and Western Union. Known for cutting the fluff, he teaches businesses how to actually connect with people. Today, he talks about why email marketing still matters, especially as social platforms shift constantly. His advice: build your list, speak directly, and stay consistent if you want to stay relevant. Stay tuned! Resources: Marketing software for every step of your journey Follow Carlos Gil on Instagram Follow Carlos Gil on Facebook Connect with Carlos Gil on LinkedIn

DescriptionIn this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstadter speak with Colleen Orani, Vice President of Global Marketing at Energizer Holdings. Colleen shares how Energizer moved from a fragmented media structure to one unified under a single leader, combining national media, shopper marketing, and content development.She discusses the realities of leading marketing across brands with very different consumer behaviors, from impulse buys like batteries to more considered purchases like auto care. Colleen offers a transparent look into how Energizer is balancing long-term strategy with rapid fire execution, all while managing evolving retailer relationships and media investments.Key takeawaysA unified approach to national and retail media enables stronger consumer engagement across all stages of the purchase journeyCategories require tailored media strategies – impulse brands are “clicky,” while others demand deeper “scrolly” contentDriving shared accountability across marketing, sales, and content teams ensures adaptability in a volatile market Hosted on Acast. See acast.com/privacy for more information.

The Ag-Net News Hour Hosts, Lorrie Boyer and Nick Papagni, “The Ag Meter,” highlight the upcoming Mother's Day by saying that it is one of the biggest days when it comes to strawberry sales. They then talk about the potential de-escalation of U.S.-China trade tensions, with key meetings in Switzerland. They noted China's economic stimulus and the U.S.'s daily tariff earnings of $192 million, contrasting with the Biden administration's losses. The EU-U.S. trade deal is nearing completion. The USDA is preparing to offer $21 billion in disaster aid by the end of the month. Brooke Rollins' efforts to prioritize U.S. farmers over international aid were praised, contrasting with the previous administration's actions. The CME Group/Purdue University Ag Economy Barometer rose to 141, the highest since December 2021, with a future expectation index of 152. The farm financial performance index fell slightly to 101, while the farm capital investment index rose to 114. Higher input costs remain the top concern for farmers, with 10% now worried about input availability. Tariffs are seen as potentially beneficial in the long run, with 56% expecting reduced farm income in 2025. Senator Amy Klobuchar raised concerns about bottlenecking and privacy issues due to an extra layer of review for agency loans over $500,000. The weekly Almond Update, sponsored by the Almond Board of California, features Craig Durr, Vice President of Global Marketing and Sales at Campos Brothers Farms. Durr discusses the almond industry's evolution, emphasizing the need to market almonds globally and adapt to price volatility. He highlights the shift from promoting almonds as ingredients to focusing on snack consumption to stabilize demand. Durr also notes the industry's growth from a billion to two billion pounds, stressing the importance of a holistic, global approach. The segment concludes with a light-hearted discussion about Mother's Day and Father's Day.

Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM) in conversation with Christian Medeiros, Vice President & Director, Portfolio Manager, Asset Allocation, TDAM and Hussein Allidina, Managing Director, Head of Commodities, TDAM, as they discuss what these early decisions mean for Canada's broad investment strategy going forward, how international partners are adapting, the impact on key sectors, and what might be ahead in the next 100 days.00:01:38 Where trade is today, and how it differs from Trump 1.0 00:04:18 The impact of trade wars on commodities and Canadian producers 00:06:02 Rapid-fire insights on immigration, tax cuts and deregulation 00:22:17 Key diversifying sectors to consider amid market volatility 00:26:09 Setting the stage for the next 100 days  For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.comPlease follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/

Industrial Talk is onsite at DistribuTech 2025 and talking to Kellie De Pooter, Director, Global Marketing and Internal Communications at G&W Electric Co. about "A resilient and reliable grid". Scott MacKenzie hosts an industrial talk podcast featuring Kellie De Pooter, Global Director of Marketing and Communications at G&W Electric. Kellie discusses the growth of the DistribyTech event in Dallas, Texas, and the importance of collaboration with utilities. G&W Electric's booth features an innovation corner for customer feedback on new products. They focus on resiliency, reliability, and digitalization, using sensing technology and condition-based monitoring to improve grid performance. Kellie highlights a successful collaboration with a customer on a 69 kV apparatus. The conversation also touches on the increasing demand for power due to AI and data centers, emphasizing the need for efficient data utilization. Action Items [ ] Integrate G&W's sensing technologies into their overhead reclosers and underground switches to provide more granular data to utilities. [ ] Explore ways to seamlessly integrate the data from G&W's solutions into utilities' own cloud/SCADA systems. [ ] Collaborate with customers to pilot G&W's new condition-based monitoring and asset management solutions. Outline Kellie De Pooter G&W Electric: Introduction and Event Overview Scott MacKenzie introduces the Industrial Talk podcast, highlighting its focus on industry innovations and professionals. Scott welcomes listeners and mentions the event being broadcasted from DistribuTech in Dallas, Texas. Scott introduces Kellie De Pooter, Global Director of Marketing and Communications for G&W Electric, and praises her previous appearances on the show. Kellie De Pooter confirms her presence at the event and discusses the growth of the event, noting its global expansion. Kellie De Pooter's Role and G&W Electric's Booth Kellie De Pooter explains her role at G&W Electric, a 120-year-old company based in Chicago, and their products for utilities and commercial/industrial customers. Scott comments on the impressive booth setup by G&W Electric, which won an award last year. Kellie describes the innovation corner in their booth, which is invite-only and used to gather customer feedback on new, unmarketed products. The innovation corner allows for collaborative problem-solving and potential development of new solutions. Challenges in the Utility Sector Scott and Kellie discuss the challenges faced by the utility sector, including increasing power demand and the need for modernization and digitalization. Kellie emphasizes the importance of resiliency and reliability of the grid, and the role of AI and other technologies in addressing these challenges. G&W Electric is investing in sensing technology and condition-based monitoring to help utilities make better decisions and improve grid reliability. The company is working with a partner to test and develop these technologies, with plans to scale them across the industry. Data Integration and Analytics Scott inquires about the process of integrating data from G&W Electric's apparatus into the cloud and how it is analyzed. Kellie explains that the data is currently being pushed to the partner's cloud, but plans are in place to integrate with utilities' existing systems.

Send us a textIn this episode we interview Carolyn Ford, VP of Global Marketing and host of the Tech Transforms podcast.What you'll learn in this episode:Why authentic thought leadership begins with people who actually have thoughtsHow to identify and cultivate real thought leaders inside your organizationThe danger of drifting into product promotion instead of solving real problemsCreative ways to embed complex technology into compelling storytellingHow to make thought leadership consistent, measurable and impactfulWhy repurposing content across formats is a non-negotiable marketing tacticHow to use AI as a collaborator, not a crutchThe overlooked power of genuine connection in government and B2B marketing

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1652: Brian Tracy explores the key strategies behind successful global marketing, emphasizing the importance of cultural awareness, localized messaging, and tailored product offerings. He outlines how businesses can expand internationally by understanding customer needs and building trust across diverse markets. Read along with the original article(s) here: https://www.briantracy.com/blog/business-success/global-marketing/ Quotes to ponder: "One of the most important parts of international marketing is understanding the local culture in any country where you plan to operate." "Your marketing materials and messages must be tailored to the local language, customs, traditions, values, and even religions." "The key to successful global marketing is to think globally but act locally." Learn more about your ad choices. Visit megaphone.fm/adchoices

In a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O'Meara, joins Octagon's Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider's perspective on The Masters from a champion's point of view.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1652: Brian Tracy explores the key strategies behind successful global marketing, emphasizing the importance of cultural awareness, localized messaging, and tailored product offerings. He outlines how businesses can expand internationally by understanding customer needs and building trust across diverse markets. Read along with the original article(s) here: https://www.briantracy.com/blog/business-success/global-marketing/ Quotes to ponder: "One of the most important parts of international marketing is understanding the local culture in any country where you plan to operate." "Your marketing materials and messages must be tailored to the local language, customs, traditions, values, and even religions." "The key to successful global marketing is to think globally but act locally." Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sarah McConnell, VP, Demand Generation at Qualified, delves into the integration of AI into existing marketing strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wendy Pease is President and owner of Rapport International, a translation and interpretation services provider. In this episode of The Global Marketing Show, she serves double duty, serving as both host and guest and sharing her vast experience with helping US companies export.  Did you know that 93% of small international businesses export, while in the US, only 5% of US companies export? The US imports tons of containers full of goods and ships empties back to countries around the world.  Imagine how much revenue our economy would produce if small- and mid-sized US companies started selling internationally! It could, arguably, solve several of the country's fiscal problems.  When asked why they don't export, entrepreneurs and business owners alike say they simply lack the knowledge; they don't know where to start or how to handle regulatory and payment issues.  The US federal and state governments continuously strive to correct this trade imbalance, offering resources to help companies export; trade advisors, in-country attachés, research support, and grant monies are just the beginning of an extensive support network designed to help even the smallest American companies compete on the global stage.  In addition, there are industry organizations, trade centers, chambers of commerce, and service providers willing to help.  In this episode, Wendy lists the 7 main sources of exporting support.   Pick one and reach out.    Links:  Resource Center - https://www.rapporttranslations.com/learning-center  Book – The Language of Global Marketing - https://www.rapporttranslations.com/the-language-of-global-marketing-book  Website: https://www.rapporttranslations.com/    Connect with Wendy - https://www.linkedin.com/in/wendypease/  Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com   

Organic content should be treated as an essential part of any marketing strategy, particularly for start-ups trying to build their brand. It forms the foundation upon which authentic connections with the audience are built, setting the stage for long-term engagement and loyalty.Join host Catarina Hoch (VP of Global Marketing, Operatix & memoryBlue) and Jake Hurwitz (Founder, Thursday Labs) as they unravel the nuances of organic content and brand building for start-ups in this captivating episode of B2B Revenue Acceleration.Jake delves into why start-ups face unique challenges in establishing their brand identity through organic content, as well as shedding light on the importance of prioritizing brand building from the early stages and its profound impact on long-term success.The discussion continues as they explore common blind spots that start-ups often overlook when crafting their brand message. From navigating the digital age to cost-effective strategies for building brand recognition, Jake shares valuable insights to help start-ups thrive in today's busy market.Tune in to gain expert insight into navigating the art of organic content for start-up brand building with actionable tips to propel your business forward in the competitive landscape.

AI is quickly becoming an essential tool in any marketing professional's kit, boosting productivity and revolutionizing the way campaigns are conceptualized, executed, and optimized.In this episode of B2B Revenue Acceleration, host Catarina Hoch, VP of Global Marketing at Operatix/memoryBlue, sits down with Austin Distel, the Senior Director of Marketing at Jasper, to delve into the impact of artificial intelligence (AI) in marketing. This discussion sheds light on how AI can enhance marketing campaigns, including their effectiveness and efficiency. From optimizing customer engagement to automating mundane tasks, Austin outlines how AI empowers marketers to achieve remarkable results.Yet, as machines become more integrated into creative processes, the question arises: How can marketers maintain a personal touch? Austin addresses this concern, highlighting strategies to blend AI with the irreplaceable human element that connects brands with their audiences.This episode contains a number of expert insights for marketing professionals eager to harness AI's power while preserving the authentic connection that brands strive to establish with their audiences.Whether you're a seasoned marketer or just starting to explore the possibilities of AI, the information in this episode will help you pave the way forward.

In the ever-shifting landscape of investments, fixed income often plays a quiet yet crucial role, serving as the backbone that supports and stabilizes portfolios through market turbulence. With inflation proving to be more persistent than anticipated and interest rates keeping investors on edge, this asset class is reclaiming its place in the spotlight. As we navigate this evolving landscape, it's vital to examine what these shifting dynamics mean for investment returns, credit markets, and the significant pool of cash that remains on the sidelines.Join Ingrid Macintosh, Vice President, TD Wealth, Head of Global Marketing, Client & Colleague Enablement and Strategy, TD Asset Management Inc. (TDAM), Alex Gorewicz, Vice President & Director, Active Fixed Income Portfolio Management, TDAM, and Michael Augustine, Managing Director, Head of Fixed Income & Asset Liability Management, TDAM, as they explore the evolving bond and interest rate landscape, drivers of fixed income returns and ways to access meaningful diversification opportunities through private markets.0:58     The inflation challenge: key insights for investors  6:05     How does the interest rate narrative play into portfolio construction?  10:48     What role does bond duration play in shaping return potential?  12:44     Fixed income investment cornerstone: more yield, more income and exposure to credit  15:51     Return environment: fixed income portfolios vs. guaranteed investment certificates  For a full transcript in English and French, please visit the TD Asset Management Podcast page: https://www.td.com/ca/en/asset-management/insights/podcast Email any questions or ideas for future episodes to: td.tdamtalks@td.com Please follow "TD Asset Management" on LinkedIn: https://ca.linkedin.com/showcase/tdassetmanagement/

Karlaa Gregory is transforming industrial marketing with AI, streamlining content creation and localization across global markets. By training a custom GPT with product catalogues and documentation, she ensures campaigns align with regional needs while maintaining brand consistency. Her AI-driven approach also includes persona-based marketing, tailoring content for engineers, procurement specialists, and other key decision-makers. Beyond content generation, Karlaa is using AI-powered automation for analytics and reporting, integrating tools and ecosystems like Zapier and Google to track campaign performance in real time. She emphasizes that AI isn't replacing marketers, it's making them more effective. Tune in to hear how she's pushing the boundaries of AI in industrial marketing.

Join Isabel and Jade as they uncover how AI is shaking up the radiology space and beyond with Naiara Martínez Cabrera, Vice President, Global Marketing, DeepHealth.  Together, Naiara and Jade explore what first drew the marketing leader to the healthcare sector, why radiology in particular has seen such a boost from artificial intelligence, what other therapy areas can learn from space and much more. A little more on EMJ GOLD's guest… Naiara Martínez Cabrera is Vice President of Global Marketing, DeepHealth, where she has been since the company's inception in 2023. Prior to this appointment, she worked at Philips in roles such as Head of Communications and Head of Downstream Marketing for Precision Diagnosis.

In the latest episode of B2B Sales Trends, Harry Kendlbacher is joined by Lauren Cursiter, Global Marketing & Communications Manager at Google, to discuss how sales professionals can shift their mindset and approach to navigate the evolving sales landscape in 2025. Lauren shares insights on why attention spans are declining and how storytelling can help salespeople keep buyers engaged. The conversation also explores how objections can be a powerful discovery tool rather than a roadblock, the growing complexity of multi-stakeholder sales, and how collaborative selling fosters stronger client relationships. Plus, Lauren breaks down the top three skills every elite salesperson will need to succeed in 2025. Tune in to learn how to reframe objections, elevate your sales conversations, and stay ahead in today's competitive market.

Check out our new podcast ‘Ripples' on Microcultures from the links

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Patient safety and improved surgical outcomes are achievable through innovative technology and a focus on the needs of clinicians.  In this episode, Philip Siberg, CEO, and Michael Noble, Vice President of Global Marketing, discuss how Senzime is transforming perioperative care with Tetragraph, a quantitative neuromuscular monitoring technology. Philip shares their bold mission to improve outcomes for 100 million surgical patients by reducing anesthesia-related complications, while Michael emphasizes their customer-centric approach, offering education, protocol development, and seamless hospital integration. They acknowledge the slow pace of change in healthcare and stress the importance of perseverance and strong partnerships with clinicians. Together, they aim to enhance patient outcomes, lower healthcare costs, and drive meaningful change at every level of the hospital system. Tune in and learn how innovative neuromuscular monitoring can transform perioperative care and improve patient safety!  Resources:  Connect and follow Philip Siberg on LinkedIn. Follow and connect with Michael Noble on LinkedIn. Learn more about Senzime on their LinkedIn and website. Discover more about Senzime's Next Gen Tetragraph here. Fast Track Your Business Growth: Outcomes Rocket is a full service marketing agency focused on helping healthcare organizations like yours maximize your impact and accelerate growth. Learn more at outcomesrocket.com

Embedded finance, AI, and digital transformation aren't just buzzwords—they're reshaping how financial products are built, delivered, and scaled. But with the rapid pace of change, how can fintechs, lenders, and financial institutions stay ahead?On this episode of The Lending Link, Matt Tepper, VP of Global Marketing at GDS Link, sits down with Angi Milano, CEO of Maven Advisory, to unpack the trends and challenges defining fintech's future. With over a decade of experience in digital marketing, sales, and enterprise fintech partnerships, Angi has been on the frontlines of major acquisitions and scaling efforts. Now, through Maven Advisory, she helps fintechs refine their go-to-market strategies, pinpoint their ideal customers, and drive sustainable growth.

AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

In the new episode of Fullfunnel Live we'll share a live, step-by-step case study on mastering account-based content marketing with insights and actionable strategies.We invited our client, Ellen Kaross, a Global Marketing & Communications Manager at Certn to share:- How to support account based marketing strategy with content- How to create account specific content and support sales reps- How to combine brand content strategy and account based contentRESOURCES: On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/ Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/ Join our community for B2B marketers - The Trenches: https://trenches.community/Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blogEllen Kaross on Linkedin: https://www.linkedin.com/in/ellenkaross/recent-activity/all/

Looking for daily inspiration?  Get a quote from the top leaders in the industry in your inbox every morning.   This episode is brought to you by New Vue. New Vue is a team of attractions experts providing an ‘all-in-one' reporting suite for attractions businesses. Their reporting solution empowers attraction leaders to make well-informed decisions, based on real-time data. New Vue also build slick websites that elevate your digital guest experience and provide strategic support to help you with booking systems and all of your IT needs. Clara Rice is the Director of Global Marketing at Adirondack Studios. With a career spanning over 17 years in the attractions industry, Clara has worn multiple hats, from theater management to marketing leadership, and has a passion for storytelling and cultural attractions. Adirondack Studios is a renowned design and fabrication company that has been bringing creative visions to life for 50 years. In this interview, Clara talks about your workplace vs. your worth place, the importance of transparency, and building marketing from scratch. Your Workplace vs. Your Worth Place "Make sure you're separating your professional goals from your personal goals." Clara shares this key piece of advice from her father, emphasizing the importance of distinguishing between your identity within your workplace and your personal worth. She notes how easy it is to tether one's identity to the brand they work for, potentially losing sight of personal aspirations. Clara also highlighted her LinkedIn posts, where she dives into these topics, helping others find clarity and purpose in their careers. By maintaining a balance, she believes people can better define their individual goals while thriving professionally. The Importance of Transparency "I am very honest, and that comes from the fact that I have benefited from the honesty of others." Clara discussed how sharing personal stories, especially about her sobriety and mental health journey, has inspired her professional connections and LinkedIn audience. Her openness has fostered trust and motivated others to reach out with their own struggles, creating meaningful conversations around vulnerability and wellness. Clara's candor extends to her involvement with the TEA Wellness Council, which focuses on preventing burnout and creating thriving workplace communities. Building Marketing from Scratch "Being a best-kept secret is probably not the best growth strategy for the next 50 years." Clara recounted her journey at Adirondack Studios as their first-ever Director of Global Marketing, a role that she created from the ground up. Her "Make a Scene" campaign became a transformative initiative, celebrating the company's talent and empowering all 300 employees to feel part of the brand's story. From developing recruiting tools to engaging content, Clara detailed how she built a marketing department that not only showcased Adirondack's capabilities but also fostered a collaborative culture across its global locations.   To learn more about Adirondack Studios, visit wemakeascene.com. Clara can be reached directly via LinkedIn for further insights into her work and the company. This podcast wouldn't be possible without the incredible work of our faaaaaantastic team:   Scheduling and correspondence by Kristen Karaliunas Audio and Video editing by Abby Giganan   Clara's headshot photo credit: Matt Witherspoon Photography   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)

In this episode of The Speed of Culture Podcast, Matt Britton talks with Shachar Scott, VP of Global Marketing at Meta Reality Labs. She explores the rapid rise of Ray-Ban Meta sunglasses, the future of AR, VR, and AI wearables, and how personalization is transforming smart devices and consumer experiences.Follow Suzy on Twitter: @AskSuzyBizFollow Shachar Scott on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

✨  Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group ☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice ☁️ Strategies for breaking into the music marketing industry Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Redefining Success as a Parent and Leader About Our Guest: Brian is the founder of SIZE, an advisory group of former c-suite executives supporting over 60 late-stage technology and consumer companies. SIZE partners closely with CEOs and executives, diving deep into their businesses to drive growth, navigate uncertainty, and achieve successful exits. Previously, Brian was Vice President of Global Marketing at Expedia Group, overseeing marketing for the $5.4 billion hotel group. Before that, he held marketing leadership roles at DreamWorks Animation, managing retail P&Ls, brand strategies for major franchises like Shrek and How to Train Your Dragon, and over 100 omni-channel campaigns. Brian sits on four boards, advises 20+ companies (including unicorn Gopuff), and is a scout investor for Canaan Partners. He earned a Master's in Finance from the London School of Economics and a BA from Indiana University. Thanks for watching! Takeaways: Brian Schwartz created a New Year's countdown for kids with Madagascar characters and has lived in multiple countries, building a career in global marketing. Remote work has allowed him to spend more time with his daughter, nurturing a strong bond as a girl dad. Traveling is a lifelong passion for him and his wife, and they believe in exposing their children to different cultures through travel. The decision to start a family was grounded in financial readiness and stability, influenced by his entrepreneurial parents. He values raising children close in age, fostering companionship, and reflects on the challenges and joys of parenting, emphasizing self-reflection and balance. Brian questions traditional education's ROI, while prioritizing opportunities and happiness over financial success for his children. Managing family dynamics requires a supportive partner, financial planning, and maintaining personal hobbies and interests. Parenting evolves over time, bringing joys and challenges, with children's activities increasingly shaping family schedules. Advice for new parents includes seeking help, balancing work and family, and defining success through fulfillment, not just finances.

In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, Claire's Vice President of Global Marketing knows a lot about. Straight from her session at this year's National Retail Federation's Big Show held in New York, she talks to WGSN's Cassandra Napoli about winning with modern consumers. Meghan reflects on how Claire's targets Zalpha consumers (the fringe generation sandwiched between Gen Z and Gen Alpha aged 9-14) by cocreating campaigns and products alongside them and aligning with their preferences for phygital experiences.

As a child growing up in Ibadan, Nigeria, Dara Treseder was often reminded to keep her feet on the ground. But her mother urged her to dream big and pursue her ambitions—especially if they brought her fulfillment. That encouragement propelled Dara across the world, where she attended both Harvard and Stanford, charting a path defined by her desire to make a positive impact.Dara's journey into marketing began after what she jokingly calls a “failed career in finance," including stints at Apple and Goldman Sachs. In 2020, she became the SVP and Head of Global Marketing and Communications at Peloton, cementing her place as one of the most influential marketing leaders of her generation. Today she is the CMO at Autodesk. In this inspiring conversation from 2021, Dara reflects on leadership, collaboration, and the power of building teams that drive meaningful change: “The best way to drive change is not to try to go alone. It's to do it with others.”

This week, we're joined by Mike Nelson, Martin Guitars' VP of Global Marketing.    Mike has a coveted job: He gets to tell the story of one of the world's most loved guitar brands.   We talk about the challenges Mike faces in his role, the yearslong planning process for new Martin models, where he sees growth in the industry, the Martin Custom Shop, NAMM, and more.    It's a unique take on the business of guitar.    Martin: https://www.martinguitar.com Martin's Custom Shop: https://www.martinguitar.com/about-martin-custom-shop.html?srsltid=AfmBOor0gH2rquaP_2ZQOYJxOALmzB6uprJCvpqFqfrSVMrSDGHo5qEz   2025 LA Fire Relief:  Musicares Fire Relief: https://donor.musicares.org/page/lafirerelief LA Mutual Fire Aid Resources: https://www.fireaid.info/?fbclid=PAZXh0bgNhZW0CMTEAAaZX8rVNnTmxCs5y7FxfKVC7MPMztRiLJp_fWMzLcKsihzK82aF1mC8-DRI_aem_GS0GIyZN5hSAMVs8OdVRbw LA Wildfires Help List: https://docs.google.com/spreadsheets/d/10Q387T4udLBFSEj5MJs16E8OwZNZHU9RemS39ZhSyt8/htmlview Subscribe to the Fretboard Journal: http://fretboardjournal.com/subscribe Our next Fretboard Summit takes place August 21-23, 2025 at Chicago's Old Town School of Folk Music. Register today: https://www.oldtownschool.org/concerts/2025/08-21-2025-fretboard-summit-2025/ This week's show is sponsored by: Stringjoy Strings: https://stringjoy.com (Use the code FRETBOARD to save 10% off your first order) Mike & Mike's Guitar Bar: https://mmguitarbar.com Peghead Nation: https://www.pegheadnation.com (Get your first month free or $20 off any annual subscription with the promo code FRETBOARD at checkout). Collings: Check out their new Hill Country series of guitars: https://collingsguitars.com/hill-country-series/

Marketing Leader and Best Selling Author of "The 1-Page Marketing Plan" and "Lean Marketing Allan Dib is back!Join us for an inspiring episode with a top 0.01% nonfiction author whose books have reached millions and been translated into over 30 languages. As a serial entrepreneur, they have founded and successfully exited multiple high-growth businesses across IT, telecommunications, and marketing. With experience speaking at major events and a unique perspective on wealth—having grown up poor—they understand the balance between financial success and personal happiness.In this episode, you'll discover:A clear framework for marketing success.Strategies to enhance your team's marketing skills and capabilities.Insights on boosting your business revenue and creating a valuable asset for future exits.Tips for building a business that supports your lifestyle and relationships—all while having fun!Tune in to learn how to thrive both personally and professionally!Learn from his growth from his first episode on December 9, 2020, here!"Episode #100 with 1-Page Marketing Plan Author, Allan Dib"Support the showHave a question for the host or guest? Are you looking to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com to get connected.Music Credits: Copyright Free Music from Adventure by MusicbyAden.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comTampa Counseling and Wellness: www.tampacw.com