Podcasts about marketing society

If you're thinking about hosting a summit to grow your audience or launch your next offer, this episode is packed with strategies that are still incredibly relevant for 2025. Krista Miller breaks down the exact trends and systems you need to create a high-converting virtual summit that actually works in today's online space.Top reasons to listen to the entire episode:Hear why you should host your own summitLearn how to set your summit apart by having unique messagingFind out how crafting the perfect pitch can help bring in people who are new to summitsLearn the benefits of launching an offer in your summitFull Show Notes Here!Resources & Links

Writing copy for your audience can feel intimidating, especially if you're trying to sell them something. In this episode, I brought on my dear friend, Emily of Emily Writes Well, to share her 3-step system to writing copy that connects and converts. Listen in as she highlights the importance of your words, communication, and connection!✅For the full transcription + blog + all the resources/links mentioned, click HEREMentioned Resources & Links

Agencies and green claims – Walking the talk or just talking? In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands such as Who Gives a Crap, Music Magpie, SMOL and many more, and dives into the challenges agencies face in balancing creativity with compliance. Adrian talks us through the journey Fanclub PR is on and notes the ‘purpose-led' space is gaining a lot of traction, but with a big question mark over the authenticity and ‘trends' many are jumping on. Adrian explains how at a recent roundtable event he attended, many introduced themselves as ‘purpose-led agencies', in addition to that, Meta descriptions of 450 agencies revealed the number one trend was all related to … you guessed it… purpose. However, as Adrian states, “there's a huge, huge disconnect here when it comes to awareness of green claims, I think the awareness is low and the trend is that most agency people are led by the clients (which is fine), but agencies have a duty of care to their own staff to make sure that they know stuff.” At Fanclub PR Adrian and his team work closely with organisations such as Clean Creatives (two-time guests on the podcast - EP 24 and EP 67), and Creatives for Climate, with whom they have helped create an agency guide to greenwashing to support knowledge, education and awareness. (Linked below). On greenwashing vs. greenhushing, Adrian believes, "good creative agencies should help brands be transparent, giving them the confidence to talk about what they're doing”. We discuss the importance of good communication, something we are very passionate about at Can Marketing Save the Planet, given effective communication is critical to driving engagement and change, both internally and externally. Adrian agrees that communication cannot be underestimated as part of the green claims process, telling us “that process of interrogation is only going to make the work stronger”. As well as good communication we also touch on the future of marketing where Adrian is a firm believer in, "if brands stay consistent with their commitments year after year, they build communities, confidence, and leadership—that's where real change happens."  Tune in as we talk to Adrian about: The need for agencies to educate their teams on greenwashing to ensure compliance and ethical, authentic storytelling. How transparency beats perfection and how brands should be sharing both successes and challenges to build trust. The disconnect between sustainability teams (focused on data) and agencies (focused on messaging) and the need for collaboration to bridge that gap. How consistency builds impact and creates deeper engagement than those jumping between campaigns. Why good communication is critical both internally and externally and the need to challenge will only make the work stronger. For more information about Fanclub PR and the work they do… visit https://www.fanclubpr.com/ And here are some related links discussed in the podcast: Creatives for Climate Anti Greenwashing Guide for Agencies Big Brand Came and Stole My Purpose Video case study – Mount Recyclemore Video case study – Winnie The Pooh: Deforested Edition   Across this mini-series you've heard some fantastic insights and we've provided plenty of signposts to training and resources. Don't forget… if you're looking to upskill your team with the green claims landscape - you can also check out our 3 hour Greenwashing 101 short training course via our Sustainable Marketing Training Hub. ________________________________________________________________________ About us… We help Marketers save the planet. 

My guest this week is someone whose career path may not be linear, but it's been anything but boring.  Jason Chebib started out in some of London's top ad agencies, including Ogilvy, Publicis, J. Walter Thompson, and BBDO, where he worked alongside CMOs and future CMOs at brands like Shell, Unilever, Dyson, Mars, and Ford. Then came a pivot—from creating campaigns to teaching the science behind them. Jason traveled the world, training the next generation of marketers in what actually works when it comes to growing brands. Eventually, he jumped back into the deep end—this time client-side at Diageo. First in Amsterdam, working on global strategy for Johnnie Walker, and then in New York as Head of Planning for Diageo North America, where he shaped the future of brands like Smirnoff, Baileys, Guinness, and Captain Morgan. Now fully rooted in the U.S., Jason has worn many hats—from advising agencies to serving as Committee Chair of Agency Relations at the ANA and Co-Chair of the Marketing Society in New York. He brings the kind of perspective that only comes from being deep in the trenches: agency, client, strategy, research, and education. And while he's not one to chase titles, let's just say his next chapter is wide open—and any brand would be lucky to have him. I am proud to call him my friend, my confidant, my mentor: Jason Chebib. 

Are you adding email subscribers to your list pretty regularly, but you're stumped about what exactly to DO with them now that you have them? If that's you, you're not alone. Tune in to hear Liz Wilcox share a simple 3-step approach to converting your new leads into customers with a wicked simple welcome sequence. Get ready to walk away from this episode with tangible tips that will take you less than an hour to implement! Plus, your email list will be primed and ready to buy all of the amazingness you have to share with them. What more could you want?Top reasons to listen to the entire episode:-What to do with new subscribers so they transform into happy customers-Why having a welcome sequence is key to creating raving fans-The 4 things that should be included in every highly converting welcome sequenceWant to see ALL The resources & read the blog that goes with this podcast episode? Click HEREResources & Links

In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into the world of plastics, packaging and recycling. It's no secret that marketing tactics in this area are long overdue a review. Clever marketing can mislead consumers with what are essentially false sustainability claims - particularly, when one takes into account the bigger picture and lifecycle of the product they appear on. Katie shares with us her insights from legal actions ClientEarth has taken against major corporations such as BP, Total Energies and KLM for misleading claims. In the case of KLM, she explains, “the Dutch court ruled that their claims about the sustainability of flying were misleading and in fact the judge said they painted a far too rosier picture about these kind of high emission activities and the company's compliance with things like the Paris Agreement.” A lot of Katie's work focuses on greenwashing legal actions and increasingly the area of plastics and consumer goods. The reality of plastic recycling is woeful, Katie shares, “only 9% of all plastic ever produced has been recycled, yet companies continue to label products as "100% recyclable, and even in the UK which has got quite an established sophisticated waste management system the stats hover at around 55%. So I think as an organisation, we argue that that green loop, (sometimes it's a triangle), but that circular symbol, gives a misleading impression of the circularity of plastic.” We go on to talk about the many different challenges of single use plastic; packaging, descriptors and labelling which we see everywhere on products across our everyday lives. Using green symbols and imagery is an area that Katie advises, “I would discourage Marketers from putting the recyclability of a product at the forefront of its marketing, because this is a process they have no control over and which statistics suggest does not work.” There is a lot of great insight and advice shared in this episode which will apply to a lot of organisations, Marketers and products. Tune in as we talk to Katie about: The problem with recycling symbols and should they even be allowed when they don't guarantee recyclability? The need for Marketers to consider the green claims they are making across the lifecycle of their products. The need to prioritise transparency Shifting to reusable packaging models – not relying on broken recycling systems Supporting people to make informed decisions How greenhushing doesn't solve the problem   For more information about ClientEarth and the great work they do - visit https://www.clientearth.org/ And, if you're looking to upskill your team with the green claims landscape - be sure to check out our 3 hour Greenwashing 101 short training course via our Sustainable Marketing Training Hub. One more episode in this mini-series to follow, talking ‘agency side' with Fanclub PR. Stay tuned.   ________________________________________________________________________ About us… We help Marketers save the planet. 

Think AI is just for big businesses with big teams? Think again. In this solo episode, I'm pulling back the curtain on how I used AI to streamline, simplify, and strategically execute my latest launch—while working less than 20 hours a week. Whether you're planning a summit, course, or digital product launch, these five actionable ways to use AI will help you ditch the overwhelm and show up with confidence.Ready to launch smarter, not harder? Hit play and take notes because I know you'll want to try at least one of these strategies for your next launch.

The best leaders don't just manage time; they master energy and here's how. Sophie Devonshire, CEO of The Marketing Society, shares the mindset shifts, leadership habits, and bold strategies that drive high-velocity success. Discover how to make faster decisions, embrace rejection, and lead with impact. If you want to step up as a leader, this episode is a game-changer.We Cover: 00:34 – Overcoming self-doubt: The role of coaching & self-trust05:11 – How top leaders use mentors (and why you should too)10:30 – Big career moves: How to make the right decision faster16:19 – The secret power of belonging in leadership21:50 – Why energy management beats time management28:06 – Courage vs. caution: The bold mindset that creates success34:48 – Reframing rejection: How to turn failure into your greatest asset39:09 – Fear of criticism: Why it's holding you back and how to fix it41:54 – Final thoughts: The leadership challenge for YOUDon't miss out on this powerful episode. 

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK's Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA's mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads not misleading people, not harming them, not offending them and being socially responsible.” Guy highlights that with rising concerns about climate change, the ASA is focused on environmental claims balancing the need for businesses to communicate sustainability efforts without misleading consumers. We discuss the line between greenwashing (exaggerated or false claims) and greenhushing (staying silent due to fear of backlash), and how Marketers can absolutely tread the middle ground between the two. Guy emphasises how businesses should communicate sustainability progress— modestly and precisely, “being a bit more modest in the claims and being a bit more kind of real world in terms of what this means for your customers and your prospective customers, can actually go a very long way.” Focus should be on tangible, near-term actions rather than distant net-zero targets. Most greenwashing isn't intentional - it stems from lack of education and understanding. Guy points out that Marketers must know the rules and follow the guidance, (ASA's codes, CMA's Green Claims Code), collaborate cross-functionally with sustainability teams to ensure accuracy and make use of the breadth of ASA resources (rulings, guidance, and free training), to avoid pitfalls. There is information and knowledge out there for everyone and it's all very accessible. Guy's message is clear, businesses must keep talking about sustainability, but do so, responsibly. Tune in as we talk to Guy about: The green claims and advertising landscape. The need for organisations to be transparent and share their sustainability journeys. Why less is more when it comes to green claims - specific, evidence-backed claims are safer. Keep communicating, silence helps no one - we need to talk about it to drive change. Where greenwashing complaints can come from and, how to make a complaint. Why strategies and processes are needed. What resources and guidance are available to support Marketers and organisations considering making green claims.   For resources check out the ASA's CAP Advertising Guidance, their training and their recent rulings - all of which can be found here. And, if you're looking to upskill your team with the green claims landscape - be sure to check out our 3 hour Greenwashing 101 short training course via our Sustainable Marketing Training Hub. More in this mini-series to follow with conversations still to come with ClientEarth and Fanclub PR. Stay tuned.   ________________________________________________________________________ About us… We help Marketers save the planet. 

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims' with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA). Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving landscape to provide an up to date understanding of where we are with greenwashing. Since the publication of the Green Claims Code in 2021 significant progress has been made however, challenges remain. Cecilia tells us that since we last spoke, the CMA has taken action against misleading claims in sectors like fashion and fast-moving consumer goods prompting businesses to reassess their environmental messaging. She highlights how technology can be used to aid businesses in tracking supply chain data, but the human part remains crucial to ensure claims are accurate and not misleading. We discuss how consumers are increasingly distrustful of green claims and how now is the time for organisations to focus on making sure what they are saying is accurate and evidence-based. Cecilia again explains that the CMA's role is not to punish but to guide organisations toward compliance through education and support. However, under the Digital Markets, Competition and Consumers Act, everyone needs to be aware that the CMA can now impose fines directly and these can be up to 10% of global turnover for breaches and - breaches including misleading green claims. Cecilia explains, “so from April this year (2025), we'll have the power to reach our own decisions on whether or not a business has breached consumer law. The second thing is that at the moment there aren't any financial penalties for breaches of consumer law, at least those pursued through the civil route. Again, from April this year, it will be possible for the CMA to impose financial penalties on businesses who break the law.” Cecilia stresses the importance of collaboration between marketing and sustainability teams to ensure there is clear, accurate communication. She recommends that Marketers test claims with consumers to avoid misinterpretation and ensure transparency. Sharing so much knowledge and advice in this episode Cecilia believes Marketers should start by measuring their impact and build claims from solid evidence. And, this isn't just for those organisations operating in the UK, and as many organisations sell into other countries, she advises ensuring alignment with global standards like the EU Green Claims Directive. Tune in and listen as we talk to Cecilia about: The current green claims landscape as we progress through 2025 What organisations and Marketers should be thinking about when considering making green claims Where to go to stay informed and up to date Digital products passports and how they align with green claims The use of technology in supporting green claims The need for Marketing teams to work cross-functionally Why it's important for organisations to talk about what they are doing   For resources check out the CMA's Green Claims Code and on their website you'll find lots of information, such as - what has happened in cases and what advice and agreements were reached. These real world cases further provide guidance on the changes organisations need to consider to ensure they are being responsible when making green claims. More in this mini-series to follow with conversations with the ASA, ClientEarth and Fanclub PR. Stay tuned. ________________________________________________________________________ About us… We help Marketers save the planet. 

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.You're joining us for episode 4 ‘In My Humble Opinion... There's nothing more valuable than an idea that moves the world'.Featuring Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe at Cathay Pacific, and Alison Hoad, Chief Strategy Officer at Publicis London.They dive deep into how global ideas and campaigns can create lasting impact, exploring everything from Barbie to Spotify Wrapped, and sharing insights from Cathay Pacific's Move Beyond platform.From leveraging cultural moments to creating meaningful brand partnerships, they discuss how global campaigns are reshaping customer engagement and brand building. Connect with our guests: Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe LinkedIn ProfileAlison Hoad, Chief Strategy Officer at Publicis London. LinkedIn ProfileDon't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can't wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

Round and round and round it goes, where it stops nobody knows… and that's a really good thing if it means it doesn't end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we're joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy. Neda and Andrés talk about their latest research and explain the different ways that the circular economy can future-proof and scale businesses, drive efficiencies, reduce emissions and help to ease the burden we place on biodiversity and the planet. Andrés explains that their are many different ways to implement circularity, “the first one is about selling access rather than ownership for example, a washing machine, what if you rented it instead of owning it? We also have monetising of product through life extension for example selling repair services. And finally, and this is the last resort, once products are no longer fit use, reuse or repair can they can be recycled and turned into new products?” Neda and Andrés share how B2B is leading the charge when it comes to circularity, but in the B2C world, whilst there is plenty of innovation - it is not scaling at the levels required. A reason for this Neda explains is “the demand isn't happening because behaviours are not consistent.”  She goes to say, “don't be intimidated by the concept of the circular economy and circularity, all need to do is understand the simple premise of what the business model entails, which again, they have been doing forever and inject their creativity and human understanding into it. And then the potential is huge for them to engage with it.” It's not rocket science, when you remove the word circular economy and focus on what people value and want, then there's plenty of scope to unlock the opportunities. Tune in to hear us talking about how: Bringing in the marketing function as problem solvers and the key communication interface between the brand, the organisation and the consumer is key. The role of education and how Marketers are critical in driving this. The key areas coming out of the research including their “Four Action Pathways” How Marketers can make circularity desirable, irresistible and remove the barriers for adoption. The ‘Why' we need to build a circular economy. How focusing on upstream demand should bring in multiple perspectives to take the innovation forward and bring everybody together to organize themselves around the common objectives. Metrics – from circular sales to increased loyalty and lifetime transaction values. Core resilience of the business is often not brought into the business case for circularity. For more information and resources visit the Ellen MacArthur Foundation The Marketing Playbook for a Circular Economy you'll find here. ________________________________________________________________________ About us… We help Marketers save the planet. 

“It's fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time! The platform enables the purchase of ‘squares' from a range of terrestrial or marine habitats including rainforests, mangroves or coral reefs. Rob talks us through why he founded Native, “we're an evolution I suppose on binary one-dimensional carbon markets. We're trying to do things with a bit more transparency, a bit more holistically, and a bit more fairly as well.” We discuss the fact that when it comes to protecting the environment, how we are all responsible. We discuss the importance of decarbonisation, but also the reality that carbon isn't tangible, you can't see it and you can't connect to it and this creates a challenge when it comes to understanding and engagement. Rob tells us that we, (humans) have a very ‘left-brain bias', “we like to break things down into their parts so that we can manipulate them, control them and make use of them.” We talk about the unique features of Native and the fact that you can view your square(s) in real time, watching them grow and evolve. However, Rob also talks about the fact that you can also see the reality of what is happening in the places you're investing in… - “in the map of our first project in the Solomon Islands, you can see the forest, and you can also see active logging, just 50 kilometers away.” It's both exciting and sobering. Rob has so may plans for Native when it comes to how people and organisations can get involved; from everyone being able to drive positive impact and take action - seeing the impact of their investment in real-time, through to employee engagement programmes, gifting, gamification and overall creating a big talking point - bringing friends, family and partners on the journey with you. From as little as just £3 per square - there is no way you won't be motivated to buy a square or two (or more) by the end of this episode. Indeed, we're already ‘in' –and so if you invest, do let us know! Tune in and listen as we talk to Rob about: Native – the platform, it's purpose and why it's truly ‘fair and square' Why it is so important that we all take responsibility about protecting the planet How Native enables organisations to hit the environmental (E), Social (S) and Governance (G) all in one solution Why transparency and fairness is critically important How going beyond carbon brings impact to life - (literally) The need for better stories and engagement The need to measure impact in different ways The need for better more accessible funding across a broader range of projects For more information about this nature based solution visit Native And to connect with Rob to find out more and discuss your ‘squares' - connect via LinkedIn. ________________________________________________________________________ About us… We help Marketers save the planet. 

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.Episode 3 - In My Humble Opinion...Retail is changing, powered by data and tuned by media' - where we dive deep into how retail media is transforming the relationship between retailers and brands. Featuring Susie Moan, Chief Data Officer at Currys, and Andy Barratt, Head of Retail Media at Currys, in conversation with Ben Foulkes, Commercial Director at Epsilon. They discuss how retail media is transforming the relationship between retailers and brands, exploring Currys Connected Media's journey and the exciting opportunities ahead. From leveraging customer data to creating meaningful brand partnerships, they discuss how retail media networks are reshaping the future of retail marketing and customer engagement. Follow Susie Moan on LinkedIn hereFollow Andy Barratt on LinkedIn hereFollow Ben Foulkes on LinkedIn here------Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can't wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.

Episode #143. Today's topic is a technical and leadership skill exploring building and leading brands with soul, which doesn't just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business.  Abby's guest who is passionate about this topic and author of ‘Building Brands With Soul' is Siew Ting Foo. An impactful and influential marketing leader, Siew Ting is named consecutively, six times as Asia's most purposeful and influential CMO, and named Asia and China's top woman leader, having worked on brands including Unilever, Mars, Diageo, Fonterra and most recently, HP. In this episode, Siew Ting shares her definition and characteristics of brands with soul and why it's important, the five pillars, human-centric leadership, global brands to local markets and how she connects to her team through ‘Friday emails'. Plus Siew Ting's career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and introduction to ‘building brands with soul' 00:03:45 The Five Pillars of Brands with Soul 00:05:13 Writing the Book for future leaders 00:06:29 Why is Human Centricity important 00:09:15 Siew Ting's Personal Discovery and Purpose 00:11:00 First 100 Days Framework 00:15:21 How to Create Global Brands with Local Soul 00:19:49 Building Internal Belief 00:22:27 Authentic Leadership through Friday Emails 00:25:51 Personal Career Highs and Lows 00:27:36 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Siew Ting Foo | LinkedIn Siew Ting Foo will be part of The Marketing Society's Global Conversation How CMOs can build Brands with Soul, a Virtual event covering many of these topics discussed, on 27 February 2025 - find out more hereThe Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

“The more people bring AI in-house the better it will be for the environment”… “You've got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”… “AI allows us to do the art of marketing without marketing” … A slightly longer episode this week, but boy is it an interesting one! In this episode of Can Marketing Save the Planet we bring together two of the biggest conversations in the world today; AI and sustainability to find out if they are friend or foe. Joined by tech futurist Dan Södergren and sustainability guy, Russ Avery, we discuss questions around, is business and society responsible enough to use AI? Why AI policies a must for organisations - and, how can Marketers use AI in an informed and meaningful way? As with any big subject matter we jump straight into the challenges and opportunities. When it comes to challenges we of course go straight to the environmental impact where Russ explains, “AI -driven data centers are projected to consume 90 terawatt hours annually by 2026, which will be a 10 -fold increase from 2022 levels, which is only three years ago. And for context, that's equivalent to the energy uses of some entire countries.” Only part of the story - but something we should all be aware of as we all look to AI and how it will increasingly become more prevalent in our lives. Dan agrees that energy is definitely something we need to be aware of, but more importantly, “it's more the fact of what you do with it. En-masse if you just take it out by itself and you add it on to the marketing you're doing, then yes, by its very nature, you're going to be creating more problems because you are going to be using more energy.  But on the whole, he believes AI can make the world a better place (caveat - if the good guys use it). The ‘fifth industrial revolution' also comes up a lot in this conversation, but you'll need to tune in to find out more. We talk about the need for more education, upskilling and awareness. Training is another area that we keep coming back to. Russ talks about the need for education and using AI responsibly, “we should not be using AI for socially useless mundane purposes' – Take note Marketers! Dan agrees that education and understanding is critical if we want to be more productive and less wasteful. Both share hints, tips and ways we (Marketers) can all be using AI more effectively.   Russ believes that Marketers can use AI effectively if they “lean into their curiosity and understand the foundations of what you are using”, he goes on to explain, “I would just encourage Marketers to learn about the fundamentals of AI because it can only benefit your understanding how these things work and how they actually came about”. Dan talks about the need for better prompt engineering, an understanding of language models and, the need for culture change, moving away from specialisation and IP to considering, “how does your organisation incentivise not just the use of AI, but actually incentivise the best practice use of AI? Say I've created a great prompt, what's in it for me to share that knowledge with the rest of the team? Now, that's something we've never really had.” There is simply too much in this episode to summarise here in a way that does it justice, you'll just need to tune in and get your pens and pads ready….and then click on the links in the show notes to take advantage of the offers from Dan…we certainly will be. Tune in and listen as we talk to Dan and Russ about: The challenges and opportunities around AI The ethics and dilemma - Humans vs AI in the workplace Data with intelligence can help us do all the things we've been talking about for 20 years The need to train and upskill your employees The purpose of organisations and business The green tech revolution The need to understand how we use AI What skills and knowledge marketers need to have to use AI effectively The need for organisations to have AI policies Small language models vs. large language model and the benefits that can come from that for organisations How marketers, agencies, organisations can use AI in the RIGHT way A truly informative and thought provoking episode. Tune in, enjoy it, share it - and of course, share your comments. For all the links / offers Dan shares: The AI Marketing Course  https://www.letslevelup.app/course/TheAIMarketingCourse  200 off:      AIMarketing200OFF The Prompt Engineering Course  https://www.letslevelup.app/course/PromptEngineering  To access Dan's books visit Dan Sodergren #FutureOfWork use the code TRAININGTHANKYOU  and get any one book downloadable for free. Books here: How to effectively use AI to market your business in one day a month THE NEW INTELLIGENCE The 5th Industrial Revolution https://dansodergren.medium.com/the-free-first-chapter-of-how-to-thrive-and-survive-in-2025-e4518b3525ec And free to download at www.aileadershipcourse.com And here is an audio version for free if you would like that…  The Free First Chapter Of “How to Thrive and Survive in 2025” A #leader's guide to the times of #ai. You'll find Dan on LinkedIn here You'll find Russ on LinkedIn here ________________________________________________________________________________ About us… We help Marketers save the planet. 

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.Episode 2 - ‘In My Humble Opinion...more brand experiences should be buyable.' where we discuss why brand experiences should be shoppable in today's digital landscape. They explore how the traditional marketing funnel is transforming, why brand equity and commercial performance go hand in hand, and how companies can create seamless shopping experiences across multiple touchpoints.Amanda Farmer, Chief Executive Officer of LeSHOP, sits down with Kate Narbrough, Global Brand Director at Nomad FoodsFollow Amanda Farmer on LinkedIn hereFollow Kate Narbrough on LinkedIn here------Don't forget to subscribe, rate, and review our podcast!Our industry is filled with many brilliant minds with thought provoking views, we can't wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website.

“90% of Marketers agree that sustainability agendas need to be more ambitious.” We are back to 2025 with a bang and a full-on schedule of fantastic guests and riveting conversations. In our first episode of the year we're joined by Ozlem Senturk, Senior Partner at Kantar's Global Sustainable Transformation Practice. Ozlem shares so many interesting insights from Kantar and the World Federation of Advertisers study ‘Sustainable Marketing 2030', where they identified what Marketers need to do to transform faster, the structural challenges and lack of internal resources that need to be overcome and the need for a P&L that factors in planet and profit. We explore the need for new economic frameworks and how circularity plays a pivotal role in both driving and supporting that. Ozlem shares with us, that there is a clear skills gap when it comes to Marketers, she explains, “it's a lot around the daily challenges and people having to understand the value chain and its impact”, and that, “there is a need to speed up the adoption of the circular economy, but Marketers are having a harder time in understanding it, plus they are still quite focused on traditional moments of consumption. We need to expand the understanding of the value chain for marketing.” The need for Marketers to also focus internally and understand what is happening throughout the organisations they work for is becoming increasingly more important. In addition, Ozlem explains that “sustainability drives meaning and difference”, so Marketers should be considering sustainability KPIs as an integrated part of the communications process. “We need to think big when we communicate” … she tells us. There is work to be done, and skills to be honed, but with that comes opportunity. Download the study to find out more! Tune in and listen as we talk to Ozlem about: The range of findings from the study Why Marketers need to understand the circular economy How internal focus is a key requirement to understanding the opportunities Why we can't shy away from talking about what we are doing Marketing's brain print How from a creative brief perspective – sustainability remains at a low level Setting sustainability KPIs as an integrated part of the communications process The barriers to engagement with sustainability This really is an inspiring but highly practical episode to start our 2025 conversations. Tune in, enjoy it, share it - and of course, share your comments. Find out more information about the Sustainable Marketing 2030 report. Connect with OzLem Senturk on LinkedIn. We've got plenty more terrific conversations coming in 2025. Stay tuned… here's to more. ________________________________________________________________________________ About us… We help Marketers save the planet. 

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. Kicking off the new year, THINK EQUAL Project Director, Leanne Foy met Peter Jacob, Managing Director MENAT, Current Global. The communications industry thrives on diverse perspectives, yet achieving gender equality requires more than good intentions. Male allies play a crucial role in fostering an inclusive workplace where women can excel. In this episode, we explore how male leaders can champion equality through listening, action, and accountability.Discover the power of self-education, the impact of micro-actions, and the importance of transparent promotion practices. Learn how cross-generational allyship sustains progress and why calling out bias is essential to change workplace dynamics for the better.Highlights include:Calling out bias: The critical role male leaders play in challenging workplace inequalities.Micro-actions that matter: Supporting female leadership and advocating for diverse lifestyles.Building trust through transparency: Clear promotion criteria and succession planning.Tune in to explore actionable strategies for male allies and their impact on advancing gender equality. A note from THINK EQUAL We are stronger together, than we are alone. And that's why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We'd love to hear from you. Whether that's through donating your time on our working committee, or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don't ‘buy into' sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don't label it as sustainable….” In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultancy, C-Space. We were particularly interested in a very soon to be published piece of research titled, ‘The S Word'. Denise shares insights from the research findings, highlighting the ‘dysfunctional love triangle' that exists between brands, their stakeholders and regulations and the tensions and frictions which are causing trust issues. We explore some of the key highlights from the research (due out January 2025), Denise reveals, “consumers are frustrated, the problem is stuff – there is too much stuff and brands / manufacturers need to start taking responsibility”. She also talks about, “the increasing amount of skepticism at all level at the ways the S word is used for commercial gain”. Denise shares some brilliant examples of brands who are showing up in this space and engaging with their customers however, whilst they have sustainability high up on their agendas, they aren't leading with it – rather they are leading with good old fashion marketing tactics around what benefits their customers. The fact they are also sustainability focused is an added benefit. Denise explains, “the need to get back to classic marketing – what matters to our audience is a must. Even those people who don't ‘buy into' sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don't label it as sustainable.” Sustainability paralysis is very real, the need for strong listening, insights and learning about what truly matters to audiences has never been greater. This episode is a MUST LISTEN TO for all Marketers….packed with plenty of food for thought! Tune in and listen as we talk to Denise about: The importance of research. Sustainability paralysis and why it is very real. Why it is so important to understand the views of everybody and where they are at. The need to drive mutual benefit and work together collectively. How regulation plays an important part - but we can't just wait for it, all stakeholders need to keep moving forwards. Why brands / Marketers need to be asking - is sustainability a big part of our identity as a brand? The need to meet your audiences where they are at and focus on what matter to them – elements which aren't necessarily sustainability related. What it means to behave more responsibly and asking what's the role of responsible products and services in achieving a ‘better life'. This really is a fantastic episode to wrap up all our 2024 conversations. Tune in, enjoy it, share it - and of course, share your comments. Find out more information about C-Space and the work they do. Connect with Denise Hicks - and you can register to receive The S Word research once published. We've got plenty more terrific conversations coming in 2025. Stay tuned… and here's to more. ________________________________________________________________________________ About us… We help Marketers save the planet. 

Join Vinnie and marketing leadership expert, Thomas Barta, as they chat about the role of AI in marketing, and whether AI is just a trendy distraction or a genuine game-changer in the industry. This episode also covers... Fundamentals of marketingCEO and customer expectationsCreative opportunities About Thomas... Thomas Barta is the world's premier expert, author, and speaker on marketing leadership. A “CMO-turned McKinsey partner-turned organisational psychologist”, Thomas conducts research, including the world's largest study - involving over 68,000 assessments - on what makes for a successful marketer. Thomas is the Managing Director of the Marketing Leadership Institute, the author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader (with Patrick Barwise, McGraw-Hill), and the founder of the world's #1 Marketing Leadership Masterclass. Thomas has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world's most prominent companies, including over two dozen from the Fortune 500. He holds an MBA from London Business School and a Master's in Clinical Organizational Psychology from INSEAD Business School (France and Singapore).  Thomas is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society. He writes for Forbes, Marketing Week, and his own TryThis.Blog.  He has given hundreds of keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week. Resources mentioned in this episode: Marketing Leadership InstituteSeth Godin's Blog _________________

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now.Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field. This month, THINK EQUAL Project Director, Leanne Foy met Lisa Welsh, Chief Operating Officer at Burson META. Perfectionism often whispers, "not good enough," leaving many stuck in cycles of overwork and self-doubt. But what if we could channel that drive into something more empowering? In this thought-provoking episode, Lisa explores how to transform perfectionism into excellence by setting meaningful goals, celebrating progress, and showing up in ways that truly make you proud. Discover how to set meaningful goals, celebrate progress, and confidently show up in ways that align with your values and bring you pride—all while avoiding burnout.Highlights include:Breaking free from perfectionism: shifting from "not good enough" to showing up with confidence.Setting realistic, joyful goals that motivate rather than overwhelm.Practical techniques to celebrate wins and embrace progress—starting with "messy first drafts."Tune in to discover how to transform perfectionism into excellence and find joy in every step of the journey.A note from THINK EQUAL We are stronger together, than we are alone. And that's why we want the marcomms industry to come together to make a difference. Every single person who makes up our brilliant industry can make an impact. Want to get involved? We'd love to hear from you. Whether that's through donating your time on our working committee or putting your hand up to run an event or training session, you may have some suggestions of speakers to add to our speaker library, or have a venue you want to provide for free. Contact us at Thinkequal@marketingsociety.com

Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges. We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there's always something new to learn. Hence why we really enjoyed meeting Laurence and Graeme from Litmus Sustainability to talk more deeply about a subject which is very close to our hearts. Setting up their business with the aim of helping creative and ambitious organisations integrate sustainability into the core of what they do, Laurence and Graeme are working across a wide range of areas with communication playing a vital role. The need to focus on the long term vision, understand the short term wins and, navigate the challenges and confusion when you're told one thing is good (e.g. offsetting) - and then finding out it's bad, are all part of the complex learning curve when it comes to sustainability. Graeme talks about the need to level up your game, he explains, “businesses need to do something really exciting that capture people's imaginations, so thinking what could this business be, redesigning it from the ground up.” An approach and way of thinking which drives long term vision and opportunity to do something unique, as opposed to starting with the challenges. We discuss the need for climate skills and how mobilising an army of climate champions can drive hope and motivate people who then often go on to become experts in the field (of sustainability). Laurence, talks about the fact that technical expertise isn't always the most impactful thing. He explains, “the greatest climate skill I think is communication, one piece of research into what makes a great sustainable leader revealed it's skills like collaboration, negotiation, influence and effective communication, once engaged this is what brings great ideas which can be uses on the ground”. And of course these are all key traits of Marketers. We delve deep into communication with both Laurence and Graeme sharing many insights and examples...a great conversation and source of knowledge for Marketers everywhere.  Tune in and listen as we talk to Laurence and Graeme about: The barriers to sustainability – ‘it's not easy being green'. How businesses are integrating sustainability into the core of what they do and as a result taking their organisations forward. The 9 principles of effective climate communication - taken from their work and evidence of what works for different people and psychologies. The need for Marketers to start and change the conversations. The difference between communication and engagement. How communicating and influencing other people has a much greater impact than acting alone. How we need to level up our knowledge about good communication and link it back to the core values of what drives a person's behaviour. What your unique superpower is in bringing ‘good' to the world. For more information you can contact the team via : https://litmussustainability.com/ Connect on LinkedIn: https://www.linkedin.com/company/litmus-sustainability/ Youtube: https://www.youtube.com/channel/UCvMk_MGGoooRGnfn3uzcb9A Dr Graeme Heyes was also involved in a piece of work with a local community group looking to embed Doughnut Economics across Greater Manchester through engagement with communities. You can find out more here: https://www.linkedin.com/company/transform-gm ________________________________________________________________________________ About us… We help Marketers save the planet. 

From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing Society Changemakers Impact Conference in Dubai in 2024 joined us for insights into what they shared in their sessions, why marketing matters to them and why events like our conference from The Marketing Society are so important.Thank you to our guests Gernot Friedhuber, Chief Executive Officer, Grace GroupAnnie Arsane, Head of Business Marketing, TikTok METAP Kiran Haslam, Chief Marketing Officer, Diriyah Company Steve Chantry, VP, Growth - Innovation - Marketing, West + East Emerging Markets, KraftHeinzAimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBCThank you to Pineapple Audio Production and Multitude FZEFind out more about The Marketing Society here and browse more of our content on our content hub.

“We don't 'speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and societal impact' in many of our conversations with clients, leaders and marketers, we're discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we have a chat with the brilliant Kian Bakhtiari, Founder of The People, a Gen-Z consultancy. We were keen to know more about the work Kian does both with the youth generation and businesses, how he brings those worlds together (which is very much needed). Kian explains, “We've applied such a narrow lens to how business can be done, how marketing can be done that we've lost track of the opportunities and all the ways that we can create a more flourishing society and more sustainable future.” Kian tells us about how the younger generation feel and think about the world they are growing up in, making the point, “Wealth inequalities are a bigger determinant of your future than your education and how hard you work.” Kian and his teams bring Gen Z insights into the boardroom, they want to close the gap between as he says, “those who make the decisions and those whose lives are impacted by the decisions”, opening up opportunities to share knowledge and insights both ways and, and create a space to explore how we can change business. A new author, Kian has recently published his book, ‘Marketing for Social Change – How to Turn Purpose into Business and Social Impact' , a book which explores and asks the question – What is the role of marketing in the 21st century? Like us, Kian firmly believes that marketing has a significant role to play and if harnessed in the right way can accelerate social change. “We need to find ways to bring business and communities together.” When asked how he would measure social impact, Kian shares, “There are lots of different lenses on social impact- start by being neutral, then bring in meaningful connection and impact.” “Start small – it can be really overwhelming at a system level. What is something you can do today which might have an impact and go from there.” Tune in and listen as we talk to Kian about: The importance of the role of marketing in driving positive impact on society. Why he wrote his new book ‘Marketing for Social Change' and what he learnt. Thinking about the way things are done, outside the ways things are currently done. The work he does with the youth community and, diverse communities. Understanding what businesses want from the future. What unifying factors young people are finding challenging. Social impact and how we can approach it and measure it. For more, follow and connect with Kian here: https://www.linkedin.com/in/kianbakhtiari/ And to find out more about The People and the work they do - here https://www.thepeople.work/ Kian talks about Earth Watch -and more can be found here: https://earthwatch.org.uk/ And check out his new book here: https://www.amazon.co.uk/Marketing-Social-Change-Purpose-Business/dp/1398616842 ________________________________________________________________________________ About us… We help Marketers save the planet. 

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony's of Tea' (to do for tea what Tony's Chocolonely have done for chocolate), fully transforming to become a mission centric challenger brand. They speak about taking risks in completely transforming a household name brand, the challenges of communicating ‘purpose' and talking about dark and difficult issues, progress over perfection and the importance of expecting the best.Our host - The Marketing Society Member Ruth FittockRuth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She's helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps). Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.Our guest - Holly RixHolly has 18 years brand building experience – from blue chip to start up and scale up challenger brands in between, across FMCG including drinks, healthcare and wellness. She helped grow method (cleaning products) in the UK and has a particular passion for purpose brands. Now she's turned her attention to Typhoo, turning it into the Tony's of Tea.You can read the key takeaways on this think piece too---Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

Nishma Patel Robb is a dynamic leader with a career spanning over 30 years, focused on innovation, marketing, and social impact. Her tenure at Google, where she was Senior Director of Brand and Reputation Marketing, showcased her commitment to human-centred design through initiatives like Digital Skills Garage and campaigns such as "Dear Local" and "It's OK to Ask." She is a dedicated advocate DEI & served as the 101st President of WACL, where she supported women in the advertising industry. As the founder and CEO of Glittersphere, she champions economic opportunities for female creators and entrepreneurs, promoting cultural change and investment in creative women. Nishma is celebrated for her insights on creativity and brand identity, earning her Fellowships with both the IPA and The Marketing Society. Nishma shares her incredible journey through the realms of marketing, DJing, and beyond. We delves into her early passion for music and how it shaped her career. She discusses her fascinating role at Teletext, transitioning to marketing from a sales position, and the innovative leaps in technology she witnessed there. Nishma also provides deep insights into her time at Google, where she led B2B marketing, launched YouTube commercially in the UK, and emphasised the importance of emotional storytelling when she was responsible for Brand and Reputation. We talk about how Direct Mail became a key component of the marketing mix for google and the power it has as a channel for marketers today. We also chat about Nishma's latest venture, 'Glittersphere,' aimed at empowering women in branding and business by building personal brands and fostering investment. Join us for an inspiring conversation filled with career-defining moments, marketing wisdom, and the power of storytelling in both digital and real-world spaces.00:00 Welcome and Introduction00:46 Nishma's DJing Passion03:25 Career Beginnings at Teletext06:41 Transition to Marketing08:53 Embracing Change and Technology16:15 Joining Google28:59 Discovering Your Superpowers31:15 The Power of Direct Mail33:41 Creative Marketing Strategies35:12 The Evolution of Direct Mail44:35 Measuring Marketing Effectiveness53:20 Introducing The Glitter Sphere Hosted on Acast. See acast.com/privacy for more information.

Continuing with our Sustainable Leadership mini-series, in this second episode we're joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the activist mindset and how anyone can becoman activist leader, something business and the world needs right now. Jon shares five key archetype activist leaders, what they are and how they show up – something all our listeners can explore and find out which Activist Leader archetype you are. Jon states that “there is more than one leader in an organisation and having the spirit of activism is what creates you as a leader, and that is the animating force of leadership – the definition of leadership.” Leadership isn't just for the c-suite, when it comes to people and planet, we can all (and should) be leaders. The need for more than one activist leader and connecting them is fundamental to progress and change, Jon talks about “pockets of activism” which can be found all around organisations, and how input from these activist leaders is critical to commercial imperatives and enabling the long-term sustainability of a business. Every organisation needs to be asking, “what are the consequences of not doing this?” We could have talked to Jon for hours, he shares so much of his experience as well as giving great examples of brands, leaders and action. Tune in and have a notepad and pen ready! Join us on this episode as we talk to Jon about: How organisations are inextricably part of the big issues, and how they can be part of the solutions too. The five key archetype activist leaders – which one are you? How to find your activist leaders. The role of marketing and the need for strategic rigour and creative courage. ·How Marketers are bad at marketing themselves. Learning how to think ‘systems' in order to drive progress. How Marketers can change the conversation. For more, follow and connect with Jon on LinkedIn - https://www.linkedin.com/in/jonmillerxx/ Visit The Activist Leader website for more info on finding out about his book and the 5 archetypes. Open for Business - The initiative supporing LGBTQ rights Another great episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends. ________________________________________________________________________________ About us… We help Marketers save the planet. 

It's another mini-series and this one is all about leadership, something which is incredibly important as we come together and take on the biggest challenge humanity has ever faced (and nope, we're not being overly dramatic). Sustainable leadership is about making a positive impact, contributing to society and the environment and, driving long-term performance for business. Sustainable leadership is a big role and a role which is open to everyone, something you'll discover as we go through this 4-part series. To kick things off, we're joined by Karen Hamilton, former Global VP for Sustainability at Unilever. Karen spent over 30 years at Unilever and worked alongside Paul Polman who believed, “sustainability can be part of the way that we fix the business”. Karen played a key part in driving the organisation to ‘make sustainable living commonplace', deliver the the Unilever “Sustainable Living Plan” – a 10 year plan with 50 time-bound targets. Karen shares how this was the start of the journey to change the organisation. Throughout this episode, Karen generously shares her wealth of knowledge and experience, talks about the different approaches she took, how sustainability was cascaded through such an enormous network of people and gives some great practical examples. Join us on this episode as we talk to Karen about: Karen's role and journey at Unilever How to mobilise and engage a global network of employees and suppliers Why transparency is so important when it comes to communicating your sustainability agenda The role of ambition when it comes to sustainability Why we all need a leadership mindset The role of marketing in driving sustainability For more, follow and connect with Karen on LinkedIn - https://www.linkedin.com/in/karen-hamilton-a1393a27/ A great first episode in our Sustainable Leadership mini-series. More to come. Stay tuned. And if you love the podcast, do share with colleagues, peers and friends. ________________________________________________________________________________ About us… We help Marketers save the planet. 

In the final episode of our ‘greening your marketing activity' mini-series, we caught up with some of our original guests to the podcast, Ollie Deane and Guy Jones from The GoodNet, the ethical intelligence company, focusing on helping ethical brands and products grow. The Goodnet firmly believe that advertising can do good in the world and, we agree with and support their mission! Ollie and Guy shared their journey since last coming on the podcast a couple of years ago, sharing what is happening in the media space. They introduced us to GoodIQ, their intelligence tool which measures sustainability metrics. They share their advice on what brands, agencies and Marketers need to be considering when it comes to making ethical media choices which not only support their organisations sustainable agendas, but help their audiences lead better, more sustainable lives. Join us on this episode as we talk to Ollie and Guy about: Ethical media, sustainability and advertising GoodIQ, their media planning and measurement tool Being more sustainable with your marketing spend and how to measure the results Upcoming regulations and how they are driving focus and conversations Whether ads are driving more awareness and sustainable behaviour in line with changing market needs? For more information about The Goodnet and GoodIQ - visit https://wearethegoodnet.com/ And to connect with them on LinkedIn - Ollie Deane and Guy Jones A great final episode in our greening your marketing channels mini-series. We did cover a few more areas in our latest book too - so you can always pick up a copy for more practical solutions. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS: The liminal space lies between the ‘no longer' and the ‘not yet' - it's a space of ambiguity and uncertainty and, at the same time, of discovery, creativity and exploration.    Different mentors will bring the lens of their own superpower so curate a range of advisors/mentors and be laser-sighted on what piece of advice you want from any given individual.   Like a fruit salad, it's actually the mix which is what really makes it and everyone's mix will be different.   There is just a different mode of life, one that is more free and full of discovery and validation, but just in a very, very different way from a career.     RESOURCES MENTIONED: Changing Gear by Mark Dando; https://www.amazon.co.uk/Changing-Gears-Mark-Dando/dp/1800421907   The Marketing Society - Community: The Marketing Industry Sprintathon 2024 | England https://www.marketingsociety.com/event/community-marketing-industry-sprintathon-2024-england     ABOUT OUR GUEST: Mark is an Executive level marketer of 25 years across Direct Line Group, HSBC and Mars, now pursuing a portfolio career. Mark now combines Executive coaching with a number of non-exec, advisory and Trustee roles with Accenture, the Marketing Society, Saracens Rugby, HMRC, The Institute for Customer Services, The UK Sepsis Trust, Save the Children, Nottingham University Business School, and OnSide Mark founded the “Sprintathon” in 2016 which is a mass-relay marathon charity event that has so far raised £900k for Stand Up To Cancer to beat cancer faster.  Mark was recognised as the Marketing Society Leader of the Year in 2018 and awarded an Honorary Fellowship in 2023.  CONNECT WITH MARK EVANS: Email: markevans123456@googlemail.com LinkedIn: linkedin.com/in/markevans- Podcast: https://open.spotify.com/show/3zajAP9qA031znCniJnHuV   ABOUT KYM HAMER: Kym Hamer is an international leadership, visibility and impact coach, a personal branding expert and serial entrepreneur, and the creator of Building Brand You™, a methodology helping organisations, teams, and individuals to build visibility and reputational rigor as essential building blocks for delivering sustained business value. In other words, accelerating results by unlocking your greatest asset - YOU! In 2020, just one year after launching her first business, she was nominated by Thinkers360 as one of the Top 100 Women B2B Leadership influencers and is currently in the Top 25 Personal Branding and Top 12 Marketing Influencers in the world. For 4 years running Kym has also been one of Thinkers360's Top 10 Thought Leaders on Entrepreneurship and in 2023, was recognised as one of their Top Voices for 2023 globally. Kym is the Founder & CEO of Artemis Futures International, a Founding Board Member of the Customer Experience & Service Association Middle East, and co-founder of CXSA Group Ltd.  She has been part of the faculty with Homeward Bound Projects, a global initiative reaching 1.8 billion people, equipping women and non-binary people with a STEMM background to lead conversations for a sustainable future. She voyaged to Antarctica in 2023 for 19 nights delivering the immersive component of the HB programme for more than 170 women, and is currently Faculty Lead for Homeward Bound's 8th leadership cohort. In between all of these things, you'll find her curled up in a corner with her nose in a book.     Building Brand You™: JOIN the BBY Facebook Group - https://www.facebook.com/groups/buildingbrandyou SUBSCRIBE to the BBY Podcast on: (Apple) - https://podcasts.apple.com/gb/podcast/building-brand-you/id1567407273 (Spotify) - https://open.spotify.com/show/4Ho26pAQ5uJ9h0dGNicCIq SIGN UP to The BBY Bookshelf - https://bit.ly/BBYBookshelf   CONNECT WITH KYM HAMER: LinkedIn - https://linkedin.com/in/kymhamer/ Instagram - https://www.instagram.com/kymhamerartemis/ Facebook - https://www.facebook.com/kymhamerartemis/ TikTok - https://www.tiktok.com/@kymhamer Thinkers360 - https://bit.ly/thinkers360-kymhamer-BBY Find out about BBY Coaching - https://calendly.com/kymhamer/bbychat/     HOSTED BY: Kym Hamer   DISCLAIMER: The views, information, or opinions expressed during the Building Brand You™ podcast series are solely those of the individuals involved. They do not necessarily represent any other entities, agencies, organisations, or companies. Building Brand You™ is not responsible and does not verify the accuracy of any of the information in the podcast available for listening on this site. The primary purpose of this podcast is to educate and inform. This podcast does not constitute legal advice or services.

“When it comes to including sustainability in events - we're finding the focus on sustainability is increasingly part of the client brief.” As we continue with our greening your marketing activity mini-series, we wanted to turn our attention to events. Events can be fun, they allow us to learn and connect, but they also come with a considerable footprint and impact, mainly from travel, food and that infamous swag. However, the events landscape is evolving and sustainability is an increasingly growing focal point. We met up with Matilda Riley, an expert in sustainable events. Matilda talks openly and frankly about all the different areas that events impact and how there are sustainable alternatives and choices for pretty much every element when it comes to planning and running an event. Matilda tells us that she now sees sustainability on the majority (approx. 90%) of all briefs coming in from clients, which is a big and positive step change. Sharing so many ideas, solutions and ways you can make your event not only more sustainable but, more creative, engaging and successful, you won't want to miss out. Join us on this episode as we talk to Matilda about: What you need to consider when planning and running an event How sustainability is now included on the majority of briefs How events are part of your scope 3 emissions so need to be part of your standards How to be proactive and not reactive Getting creative and doing things differently in a way that brings new life to your events for your organisation and, your audience. For more information about ECO3 and From Now - visit https://from-now.com/ And to connect with Matilde via LinkedIn - she's here Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.        

“There's something like 7.5 million data centers around the world now, and most of them are still powered by coal and gas. One of the easiest things you can do is move your hosting.” Welcome back to the second part in our mini-series on ‘greening your marketing activities' and this episode we explored smarter, greener websites with Sepas Seraj, Founder of Pixeled Eggs. With the amount of activity that takes place online today purpose-driven digital is a must, and it's not difficult, in fact, it's super efficient, usable and can dramatically improve your organisations' performance - (giving it a ‘digital edge' as Sepas refers to it) - whilst simultaneously supporting your sustainability agendas now and into the future.  There is a staggering amount of waste when it comes to websites and many of them are woefully inefficient, yet we can start to make changes immediately, improving performance and reducing negative impact. Sepas shares tools, resources and practical advice in abundance, we can't recommend this episode enough. Join us on this episode as we talk to Sepas about: The impact of digital Understanding the opportunities to optimise your website Green hosting, videos, images, page weights and variable fonts Ways you can make your website greener, more efficient and improve its performance The need for more conversations between design teams, developers, Marketers and sustainability teams Sustainability driving improved performance time and time again Best practice, tools and resources For more information about Pixeled Eggs - visit https://www.pixeledeggs.com/ And to connect with Sepas via LinkedIn - he's here https://www.linkedin.com/in/sepasseraj/ Another great episode… and still more to follow in this greening your marketing channels mini-series - so stay tuned. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Have you ever considered the carbon footprint of your email activity?  Welcome to the first in our ‘greening your marketing activity' mini-series!  Did you know that your digital activity has a carbon footprint? Are you aware that there are better choices you can make which mean your marketing activity is greener and more sustainable, without compromising on performance and quality? Well, that's what we'll be exploring in the next few episodes. Every organisation will have to commit to decarbonisation targets, regardless of sector or size. When writing our latest book, research identified that behind R&D, marketing has the largest proportion of organisational budget. Therefore, Marketers need to consider their marketing carbon footprint if they are to align with and support their organisations' sustainability agendas. We wanted to kick this mini-series off with the second most used online channel in the world (after instant messaging) - email. Why, because we send a LOT of emails, over 300 BILLION emails a day and, as well as needing to develop better and more efficient and responsible practices when it comes to our email marketing activity, there is also the practicalities of the carbon footprint to consider. So, we spoke to James Gill, Founder of EcoSend a platform that delivers, ‘Better email campaigns. Fewer emissions.' Join us on this episode as we talk to James about: The concept  of  digital  sustainability  and  how our online  activities  have  a  carbon  footprint. The importance of understanding your email activity and how you can improve it from both a performance and sustainability perspective. What goes on behind the email platforms you use. Improving your email behaviours and practices – professionally and personally. How to drive efficiencies. How EcoSend can make the platform switch as painless as possible. This episode is packed full of insights and practical information which will get your brains whirling, so dive in and get your notebooks ready. For more information about Ecosend - visit https://ecosend.io/ And to connect with James via LinkedIn - he's here https://www.linkedin.com/in/jamesjgill/ Another great episode… enjoy. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.        

Every other breath you take comes from the ocean … How much thought do you give to the products you use to clean your home? We recently took a metaphorical deep dive with Amanda Horn into her love of the ocean as part of World Ocean Day and Ocean Week (in Canada), and how important the ocean and water is to our lives. Following our chat with Amanda, we then we explored toxic free circularity with Paul Arellano Foulkes. In this episode, we continue the theme of caring for our oceans, speaking with Adam Parker over at OceanSaver, a brand on an incredible mission to “save Ocean life from the plastic pollution and harmful chemicals in 28 billion plastic cleaning products created every year.” OceanSaver make plastic-free, plant based cleaning products, and as customers, we can vouch for how good they are! Adam talks about the big picture, how the ocean itself is drowning from overfishing, plastic pollution and harmful chemicals. We discuss the need for solutions and products which do less / no harm and the need and role for us (Marketers), especially those working in the FMCG space, to think about the responsibilities we have and the stories we tell. Adam shares his experience, the approach they take at OceanSaver and the journey they are on to keep making ecofriendly cleaning products accessible, affordable and a no brainer choice for consumers. They also donate 1% of profit for ocean conversation! We love how innovative, creative and vibrant OceanSaver is, so be sure to tune in and, get them on your shopping list, you won't be disappointed. Kind to wallet and the ocean - and very effective. Tune in to hear us talk with Adam about: How we need to reconnect people with the ocean and keep educating folks on how incredibly important it is to us How to make better product choices more accessible Working with the grain of human psychology and behaviour Letting people on auto pilot make more sustainable choices Showing that sustainable choices are affordable and that people are looking for them The critical role of retailers What Marketers can be doing to support the business case for change For more information about Oceansaver - visit https://www.ocean-saver.com View their latest, fun and informative ad - meet Gareth… and enjoy the sea shanty And to connect with Adam via LinkedIn - it's here… Another great episode… enjoy. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.      

In an inspiring journey that spans continents and industries, Lisl MacDonald has established herself as a formidable force in the entrepreneurial world. With over 20 years of experience in Asia and a background that includes working in the strategy department at British Telecom, MacDonald now heads Spring and Atlas, a company dedicated to fostering growth, innovation, and diversity. In this episode, she shares her path to becoming a coach, the challenges entrepreneurs face, and the critical factors for scaling a startup. Join us as we delve into the wisdom and vision that drive Lisl MacDonald, and Spring and Atlas. [00:39] - About Lisl MacDonald Lisl is the Owner of Spring and Atlas. She is a Consultant and Angel Investor. Lisl is a Fellow of the Royal Society of Arts and an Honorary Fellow of the Marketing Society. She is currently co-writing a book on all aspects of entrepreneurship. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

Degrowth equals greater profits – and big disruptions are coming… In this episode we got to talk to the brilliant Paul Folkes Arellano about circularity, and not just circularity, but toxic free circularity. Paul shares his knowledge, insights and experience in a space which plays a significant role in sustainability, business and societal behaviours. Paul share with us how he got into the toxic free circularity space, and shares so many examples of organisations who are doing great things with circularity, and also how collaboration and partnerships are critical to building the business case and turning circularity into meaningful business solutions that can scale. We talked about the need for Marketers to get involved, to get to grips with and understand their product lifecycle assessments by spending time with their R&D teams, and as Paul says it, “sticking your hands in the compost”. A critical part that brings with it a wealth of stories. Paul also talks about degrowth and the fact that degrowth equals greater profits. Circularity drives efficiencies, greater loyalty, less waste and, there is also huge amounts of capital to be gained from waste. This episode left us feeling uplifted and full of motivation and confirmed, once again, why we are such big advocates for circularity. Join us on this episode as we talk to Paul about: The circular economy and toxic free circularity. The opportunities and the business case for circularity. Why Marketers should be spending time in R&D labs to truly understand their products The great work being done in circularity and why full product life cycle assessments are imperative for marketers to be part of. The need for more good stories to be shared. The future of sustainability and circularity and long-term planning. For more information about Paul's work visit Circuthon Consulting. And follow his insights and great conversations via LinkedIn too. A great episode… enjoy. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

The need to reconnect to water and rebrand the ‘Big Blue'… World Ocean Day falls on June 8th and for those who haven't heard of this event, it's about “catalyzing collective action for a healthy ocean and a stable climate”. The ocean's role is one of the most important there is, and, water security is a real concern. But, to make such events successful in reaching global goals and targets around our oceans and water, we have to take notice, understand the challenges we face and importantly, be prepared to take action. We met with Amanda Horn, a brand marketer who fell in love with water and found a deep connection, which as she shares in this episode, changed so many areas of her life personally and, professionally when she turned her passion into a circular business looking to solve problems in the beauty industry, with water at the heart. Amanda is a strong advocate for protecting water, raising awareness of the challenges and opportunities and as she says, ‘rebranding big blue'. Water conservation – Ocean conservation – plastic solutions -  waste - water consumption – they are all connected and we have to take responsibility for them, and more importantly understand the challenges and how our behaviors and choices either speed up progress, or slow it down. When Amanda began her journey to build a responsible brand, she didn't realise how epic it would be at every single stage. She shares her learnings from the resources needed, commercial understanding, packaging needs, materials sourcing, collaboration and co-creation and what happens at the end of life of her product to make it truly circular. Join us on this episode as we talk to Amanda about: The power of connecting with water and the parallels between humans and the ocean. The importance of ocean literacy in meeting the global goal of protecting 30% of the world's ocean by 2030. The need to protect water at all costs through increasing our knowledge and conversations around what it is the most important resource we have. The “10 Challenges of the Decade”. How Marketers can make connections through story and emotion as Amanda puts it – “Rebranding the big blue”. Evolving her passion into a circular business – and how understanding every stage of the product lifecycle is critical to not only the product but the story. And here's a rallying call to action for you, our listener to get involved: World Ocean Day  https://worldoceanday.org/about/ in the lead up to World Ocean Day, explore and see what you can do. Amanda also shares her tips!  World Ocean Week  https://oceanweekcan.ca/ if you're in Canada, then you have Ocean Week, which is a public celebration of the ocean from coast to coast. Wherever you are, even if you are nowhere near a body of water, it is connected to your life, so commit to understanding a bit more, raising your awareness and taking steps to be part of the solution. For more information about Amanda Horn and Ocean Literacy, click this link. Enjoy… ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

We're only consciously aware of 0.0004% of everything around us at once…read that again! Fake news, real news, social media, pickup artists. With all the messages we see and decisions we make every day, have you ever thought about how we are constantly being nudged towards one thing or another? In this episode we explore behavioural science with Patrick Fagan and whilst all communications are design to influence and manipulate in some way, how can we (marketers / communicators) use skill, creativity and influence for good? When it comes to marketing, our role is to understand needs and desires, tune in to what people want and then talk to them about how our products and services benefit them, meeting those needs and desires and helping them to feel a particular way to purchase or engage. But, as we've talked about many times on our podcast series, we need to rethink the role of marketing, we need to evolve our stories, drive awareness, educate, shape new behaviours and get people to care enough to want to make different choices, or change behaviours. There is SO much for Marketers to take away from this conversation with Patrick - from frameworks, steps and examples to connecting the dots. It's a must listen. Tune in as we talk to Patrick about: The nuances of language and how they are ordered Nudge theory and Cialdini's 6 Principles of Influence Types of nudges - the most used and the most powerful What we can do as communicators to change behaviours through choice architecture Fear messaging Creating campaigns which cut through the noise Finding out about brain's ‘memory bouncer' For more information about Patrick Fagan, the books he's written, and the work he does - you can follow him on LinkedIn or visit https://www.patrickfagan.co.uk/ Enjoy… ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Honing in on the ‘S' of E S G – a critical component of the sustainability journey ESG – environmental, social, governance, a subject that has been an increasing topic of debate and discussion, but what about the S? In this episode we speak to Beth Knight, a leading figure in social impact and sustainability, with over 15 years' experience in purpose-led business transformation – Beth shares incredible insights as we take a deeper diver into the ‘S' for social - an area that, whilst often the least talked about, is critical for key stakeholders (employees, customers, communities) who are looking to gauge whether they want to engage. With information being more accessible, people are more vocal, and therefore, it is no longer enough for organisations to simply broadcast messages that stakeholders take at face value, without question. Beth speaks about the rise of data and sentiment monitoring to understand if your brand is doing well beyond the campaigns and how looking at the full health of your organisation is now a critical part the sustainability journey. We discuss the challenges faced by large corporations who have teams dedicated to ESG and sustainability and Beth shares some insightful ‘hacks' for SMEs who perhaps don't have the resources, but need to start or accelerate their journeys. Beth's commitment to making a positive impact is unwavering – and with her wealth of experience, we could have picked Beth's brains for hours – so many insights and examples. Tune in to hear Beth talk about: How we raise the profile of the S in ESG? The acceleration of the social impact conversation and the opportunities that align with that social side. How we advance the conversations and narrative both internally and externally. The importance of understanding the materiality assessment of an organisation and the social impact indicators within that. How as a Marketer you should be helping your organisation plan how you're going to proactively engage with key stakeholders on the ‘Social' topics. The challenges being faced by SMEs and the ‘hacks' to navigate them. The role of Social Marketing (not to be confused with social media marketing) in educating, driving awareness and changing behaviours. For more information about Beth Knight - you can visit her site. Enjoy… ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

“Be the voice of the consumer who wants to do more.” ESG – environmental, social and growth, (yep you read that right), growth rather than governance. We absolutely loved that take from Sandy Skees, Purpose and Impact Global Lead at Porter Novelli. We've wanted to talk to Sandy for some time since we came across their research on the ‘Intention – Action Gap - the ‘Rise of the Conscious Consumer', when writing ‘Can Marketing Save the Planet - 101 Ways to use Sustainable Marketing as a Force for Good'. This particular piece of research looks at people's willingness to adopt changes to their behaviours, and not just by purchasing ‘green' products. Sandy shares example after example of the significant shifts that are happening with consumer appetite and behaviour - shifts which are some of the biggest indicators yet that things are starting to change, and quickly. Tune in and listen as Sandy shares many fascinating insights from the data and research and, her vast knowledge and decades of experience in this space. You'll learn: What the pressure points are in driving new mindsets. What Marketers need to do and why a focus on culture change is critical. Why one of the most important roles of business is to change societal behaviours and how communication is the most powerful way of doing this. Why communication has to be intentional. What is holding brands back. What some of the biggest challenges facing marketers are. For more information about Sandy Skees - you can visit her site. To view the research The Gap Between Say and Do - see here. Enjoy… ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential?**In this conversation, we discuss:**

“If you can change how people spend their money, you can change the world.” Social Impact, sustainable business, creative ideas and changing behaviours, these are just some of the areas that we explored with Chris Baker, strategist turned entrepreneur and CEO of Serious Tissues. With behavioural science sitting behind so many successful business models Chris talks to us about his experience across a number of social impact businesses and initiatives that he is involved with, and how a simple switch can make such a positive impact. You'll hear us discuss the growing momentum behind sustainable toilet rolls and tissues both within B2B and B2C, bamboo vs. recycled paper and the challenges and opportunities that he is currently seeing. We discuss Chris's upcoming book exploring social impact and how it's becoming more fundamental than ever for organisations, the rise of impact investing and how doing good is becoming a competitive advantage. Chris talks about the journey writing his book took him on as he spoke to multiple change brands working towards securing a more sustainable future. Chris shares so many examples, this episode will leave your minds brimming with ideas and inspiration. Join us as we talk to Chris about: Social marketing and behavioural science and why they're at the forefront of driving commercial and social good. The challenges of changing behaviours and the approaches you can take. How little changes add up and can open the door to bigger lifestyle changes. When it comes to change, the need to look at what you are doing through the lens of opportunity – and framing them as such, as opposed to a threat. The intriguing concept of disrupting from within. The need to put the right metrics behind innovation to avoid setting it up to fail from the get go. The rise of impact investing and how it can scale the good. For more information about Serious Tissues https://serioustissues.com/ And to tune in to hear Chris talking about the latest Which report about ‘loo roll', provenance and greenwashing tune in here. (You can connect with him on LinkedIn there too!). Enjoy… ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Did you know that 20% of the world's fish and meat is consumed by our pets? We didn't… and so yet again, the learning curve continues. We love having conversations with amazing brands who are pioneering, disrupting the norms and thinking outside the box with a focus on delivering social and environmental impact. Food security, the impact of food production and what we eat is an area of significant focus when it comes to wellbeing for all and transitioning to a sustainable future - something we cannot afford to ignore when considering food consumption for humans, but what about our beloved pets? We invited Alessandro Di Trapani from Grub Club onto the Can Marketing Save the Planet podcast to dive into this very subject and find out more about their insect based pet food products, the benefits to pets (and the planet) and, the important role marketing plays in the narrative and behaviour change around insect based food. We learnt so much in this episode so tune in to hear about: The only real way to drive sustainable change is to change where people spend their money. And, how we need to provide people with the options to drive change. Why having a vision and a belief in what you do can allow you to shake up an industry. Marginal and incremental steps to being more sustainable is so important and can drive real progress. How Grub Club has approached changing the narrative and telling their story which is key to overcoming some of the challenges both in terms of educating people, and changing mindsets which then leads to behaviour change. The importance of staying close to your customer - how to drive loyalty when building a community through wrapping a service around your products. Addressing the challenges of transparency, price points and education. Why creativity is so important in telling your story and how Grub Club try new ways and, channels.  For more information about Grub Club visit https://mygrubclub.com/ And connect with Alessandro via LinkedIn here. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Proving unequivocally that waste can build capital, UpCircle is a truly inspiring organisation built on circular economy principles. The circular economy presents a huge opportunity for both business and the environment so we were really excited when Anna Brightman from UpCircle, a skincare and beauty brand built from waste and, focused entirely on the circular economy principles joined us on the podcast. UpCircle fully owns the concept of circularity and builds it into every strand of their business. They have learnt how to turn waste not only into a succesful business, but a global successful business, which is continuously testing the limits of what can be done. As you'll hear, their marketing knowledge and know-how is an exemplar on how to engage with community to grow whilst doing good for the environment - which is no easy task when you consider some of the staggering impacts the beauty industry has on the planet, from the 120 billion pieces of packaging they put out every year, through to the questionable product testing practices which are still happening even in 2024. Join us on this episode as we talk to Anna about: How UpCircle entered one of the most competitive industries in the world and now sells in 50 countries, created a full packaging return scheme and grew a dedicated community who embrace not just the products, but get fully involved with the refill initiative. The challenges along the way and how they overcame them. How they built, incentivised and drive a successful refill service which their tribe as Anna calls them want to get involved with. What it takes to build an engaged community, building brand loyalty with high levels of retention and ongoing two-way conversation. The importance of working with your community on everything from product development through to growing share of voice and raising awareness of circularity and the need for behavior change. Why metrics are so important to ensure your business is moving in the right direction. Brining sustainable and commercial objectives together and how commercial metrics can deliver social impact. How every product at UpCircle is collaborative by nature – and through building partnerships with industries you might not ever put together has delivered so much impact commercially and socially.Enjoy… For more information about UpCircle visit https://upcirclebeauty.com/ And connect with Anna via LinkedIn here. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

When you view something as a competitive opportunity, you look at it totally differently - how can we go above and beyond? How can we get a real angle on this? How can we bring people with us along this process? We've had a bit of a focus or mini-series on biodiversity and nature over the last few episodes of Can Marketing Save the Planet because it is so so critical that we start to understand, talk about and most importantly take action in reducing, removing and restoring the damage that we (business and society) are doing to the environment. So, we were delighted when Gavin and Rob over at Pinwheel agreed to come back on the podcast to talk about the solutions and actions that are available today that businesses can make part of their sustainability agendas, and the compelling business case this type of investment can build across, acquisition, retention, collaboration, competitive opportunity, sales and profit. As Gavin says, these projects give, “access beyond value chain mitigation projects which repair and restore our climate and ecosystems.” The damage that has been done is staggering, there has been a 69% reduction in living species since 1970 globally and, in the UK we currently only protect 3% of land 8% of seas, well behind the 30% global target needed by 2030 set out at COP15. Biodiversity and climate are not mutually exclusive – as with everything it's all interconnected. Tune in and listen as we cover: The opportunity for brands to really get involved and for marketers to be able to tell the stories of the projects their organisations support as well as that all important progress. ·The fact business can take action now, we can start to reduce the damage, remove the legacy damage and, restore habitats immediately. Consumer demand, investor demand and changing regulations will force business to do this eventually, so why not be a pacesetter. Why investing in biodiversity is a competitive opportunity. How biodiversity is different to carbon in so many ways, yet they are so inextricably linked and addressing one helps the other and vice versa. ·Why B2B organisations are moving quickly on this. The data and insights that come from investing in biodiversity projects builds a compelling business case across the board. Enjoy… For more information about Pinwheel - see here. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

“We are totally dependent on biodiversity to survive – this is not a ‘greeny' concern, this is an everyone concern.” Given nature and biodiversity is SO important to the future of humanity, we wanted to dive deeper into this important area. Following our recent episodes with the brilliant Alexandra Pimor, who works with organisations to give nature a voice and a seat at the boardroom table, we jumped at the chance to chat with Dr Sam Sinclair, a conservationist and expert on biodiversity. Sam starts with explaining what biodiversity is, and just how totally dependent we are on biodiversity to survive. There are more people and cattle than on earth today than there are wild animals – which is terrifying. We've reached a critical point where nature can no longer be a nice thing to look after. And we discuss how biodiversity loss poses a real threat to humankind. “The biodiversity field has absolutely exploded in the last year and companies all over the place are now questioning and thinking about this in really serious terms, asking what is my businesses impact on biodiversity and what can I do to reverse it?” As you'll hear we talk about developing a biodiversity strategy, and importantly how organisations can take action and make different choices. A key point Sam raises is that, “biodiversity is different to carbon as there is no single metric of measure…it's very context specific.” He goes on to explain, “what a good biodiversity strategy should do is take all the frustrating complexity and make it not frustrating…here's how it all comes together and this is where we are and this is what good looks like.” Sam talks about the shift he is seeing from organisations moving away from individual projects, towards holistic programs and it's at this point we talk about how for marketing this presents an incredible opportunity. Why? Because, people actually care about biodiversity. “Everybody has a story, everybody has a personal connection to biodiversity. This gives marketers those opportunities to craft narratives and people want to do the right thing, which is share by organisational culture.” Who doesn't want to tell engaging stories which resonate and capture people's attention, inspiring them to want to be part of the solution?”| We ask Sam about tree planting and the context and effectiveness around this well-known initiative. He explains that it is an important element, but it is a small piece of the solution. “Tree planting has great PR so people can get it, it is one unit of nature and they can see it. People don't look at grasslands and soils in the same way, understandably. Tree planting captures the imagination.” Sam shares so much wisdom and insight in this episode, it really is one for everyone so we'd encourage you to listen, and share no matter what sector, industry or role you are in. Enjoy… For more information about Sam and Biodiversify - see here. ________________________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and also on The Global Player and via The Marketing Society. If you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Just days before Margaret formally announced she was to leave her role as CMO at Siegel & Gale she joined That's What I Call Marketing live from New York and gave a Masterclass in Simplicity. Margaret been acclaimed as the unofficial ambassador of Ireland, been honored by many Irish organizations, including Douglas Hyde's Foundation, Irish Voice Women of Influence, and Top 100 Irish Americans in Business in the United States. When it comes to marketing she is equally honored, noted as a LinkedIn Top Voice in Marketing, The Drum B2B Marketer of the Year, is a Marketing Society fellow, has been published in Harvard Business Review, Fast Company, Forbes, and more. We chat through so much, Margarets Irish upbringing and her career journey, we talk about the importance of curiosity (she brings it up not me!), and continual learning. Margaret elaborates on the ethos of simplicity in branding, characterised by the intersection of clarity and surprise. We discuss the significance of brands delivering on their promises and the challenges of ensuring consistent, user-friendly experiences across multiple touchpoints. The conversation also dives into the evolving perceptions of Gen Z towards branding and social media, as well as the shifting roles and aspirations of marketing leaders. We also manage to get into Margarets passion for Irish fashion through here Wearing Irish initiative and indeed today she is wearing Irish from designer Helen McAlinden, we talk poetry, art and her advocacy for celebrating Irish creative talent on a global scale In this enlightening chat04:37 Margaret's Early Interest in Ads and Marketing20:13 The Importance of Simplicity in Branding24:28 Challenges and Barriers to Achieving Simplicity28:56 The Role of a Chief Marketing Officer31:26 The Expansive View of Branding37:56 The Impact of AI on Customer Experience54:51 The Influence of Brands on Culture56:36 Challenges for Marketing Leaders in 2024Get in touch about sponsorship and partnerships at thatswhaticallmarketing@gmail.com Instagram www.instagram.com/thatswhaticallmarketing/ X twitter twitter.com/thats_marketing .Youtube: www.youtube.com/@thatswhaticallmarketing You can listen to all old episodes www.thatswhaticallmarketing.com Hosted on Acast. See acast.com/privacy for more information.

Sophie is an experienced business leader, entrepreneur, marketer and bestselling author who has worked in and with multinational companies, successful start-ups and agencies. An ‘acceleration addict' she is constantly curious about how to speed up success. Her book on leadership ‘Superfast: Lead at Speed' was published by John Murray Press and was shortlisted for Business Book of the Year as well as getting to a no.1 spot on Amazon. Sophie is an acclaimed keynote speaker, talking to organisations and at events regularly. Her highly creative and commercial approach comes from a career which began with classic management training at Procter & Gamble and then Coca-Cola. She later moved agency-side with Leo Burnett in the Middle East and Interbrand in London. She has personal experience of being a successful entrepreneur, setting up her own award-winning e-commerce business in the middle of the recession which she sold before running a luxury gifts business. Her most recent role has been as CEO of The Caffeine Partnership, a unique business consultancy which helps leaders to work with purpose and pace, where she has worked with impatient business leaders across the world. In July 2020 Sophie became the new CEO of The Marketing Society, a global community of senior marketers whose purpose is to empower brave leaders.

Today is our Halloween Special! Laura and Kevin swap scary cyber stories with Gianna Whitver, the Co-Founder and CEO of the Cybersecurity Marketing Society and a co-host of the Breaking Through in Cybersecurity Marketing Podcast.  Gianna is also an advisor for cybersecurity and technology companies. Gianna has worked in marketing as an early employee at multiple companies in a broad array of industries, including past roles at cybersecurity companies, at a commercial real estate development and investment firm, and big tech, to name a few. She speaks publicly on marketing, cybersecurity, and entrepreneurial topics, having presented at RSA Conference 365, (ISC)2, and InfoSec World.