Want to know what marketing tactics are working TODAY? Tune in to Your Perfect Marketing Strategy to hear what marketing tactics are working, from the experts who are deploying them! You'll learn the details of marketing tactics, like copywriting, Facebook Ads, Google Ads, webinars, cold email, chat bots, leveraging big data for MAID targeting, and more! In each episode, you'll hear from an expert who is using one of these tactics, and they share what's working, why it's working, and if you should use the tactic for your business. Build your perfect marketing strategy based on today's winning tactics.
If you’ve ever wondered how an organization that services the country can dominate with local SEO, without having offices in every city or region, dive into this episode. I dug deep with Bryan Clayton on what he did to make GreenPal successful with local SEO. YourGreenPal.com is “the Uber for lawn mowing” and Bryan was able to develop a comprehensive local SEO strategy, paired with PR, to grow this two-sided market to over $20M/year.
Have you ever considered buying your office space? As an entrepreneur, one of your largest expenses, next to payroll, is likely your office. In this interview with LA-based Tauro Capital Advisors Senior Director Anthony Johnson and Associate Directors Jennifer Santoso and Avi Youshaei, I asked the questions I needed answers to so I could understand how entrepreneurs can buy their buildings. Listen in if you want to hear how to invest in real estate, especially if you have a team that needs a permanent office!
Have you ever wanted a business that has near-limitless scaling potential? A business that is not bogged down by the unpredictable nature of human capital? Do you want to help people AND make a lot of money? If that’s you, then listen in as I drill Kevin Urrutia to spill his secrets to creating a successful supplement line. We talk through the acceptable cost per new customer acquisition, the pricing strategy for supplements, how to get custom formulations and even what supplements you can sell! Kevin held nothing back on this episode and I learned a TON about supplements that I always wanted to know!
The Ultimate Guide to Facebook Ads author Bob Regnerus joins the podcast to dive deep and get dirty on Facebook Ads. We talk at depth about Eugene Schwartz’s levels of market sophistication, and how you can build a deep funnel for your audience. If you want to give the right message to the right audience at the right time, you need to understand the tactics Bob lays out in this hour-long call. Bob shared key KPIs, such as the ideal frequency of a remarketing campaign, as well as the ideal length of a remarketing campaign for eCommerce and B2B sales. Bob’s an expert and you’re sure to learn a lot!
Most marketers and business owners don’t know the few queries their prospects search on Google. By understanding these queries and ensuring they pass a quick grunt test, it’s possible to rank in the top few positions on Google and grab that qualified traffic quickly. SEO expert and owner of Sagapixel.com, Frank Olivo, joins me to discuss the details of content in SEO. I ask him hard questions and get smart answers on what it takes to rank. Tune in if you want to optimize your Google listing!
Robert Collier said “Always enter the conversation already occurring in the prospect's mind.” With most outbound marketing and sales approaches, you’re simply shooting a shotgun and hoping to hit something. It’s usual (even good!) to have a 1-2% reply rate from cold email. But what if you could join the conversation your prospect is actually having, knowing they have a need? With Social Listening, you can! Listen to this episode where I interview my friend Geordie Wardman on exactly how he leverages Twitter to see conversations happening RIGHT NOW and how he uses outsourced labor to get the conversation started so he can close B2B services. This is a great business-to-business marketing tactic that should be on your Priority of Marketing Campaigns list. Tune in and learn exactly what to do!
If you want to scale your Facebook Ads campaign past $1k/day in spend, you must know EXACTLY what Facebook wants. In this conversation, I grill Facebook Ads expert and agency owner Rory Stern on what he and his team do to keep their clients online. As you know, Facebook can shut down your ad account for a number of reasons… learn what you must be doing to stay compliant with Facebook, what you shouldn’t be doing (I learned a LOT here!), and how you can get support from Facebook when your ads get disapproved.
Geoff Atkinson, former SVP of Marketing at Overstock.com and now the CEO of Huckabuy joins me to deep dive on technical SEO - what it means, why it matters, and what you need to be doing. With Google’s big 2021 algorithm update coming fast, it’s important for you to know what your website must have and NOT have, to maintain your rank and to overcome your competitors. Even if you’re not technical, listen in and learn what’s coming down the pipe from Google… you’ll thank me later!
What is personal branding? Should you start building your own personal brand? What kind of content should you create? How should you share your content? These are all questions answered in my interview with mindset expert and legacy builder Cristina Imre. Tune in to hear how she has helped entrepreneurs, coaches and consultants build their status and legacy as an in-demand figure head using personal branding.
Have you considered starting a podcast for your business? If you want to get thousands of listeners and grow your audience to Joe Rogan levels, skip this episode. If, instead, you want to use a podcast as a targeted strategy to get more sales conversations and produce more content to use to benefit your SEO and email marketing, take a listen to podcasting expert Michael Greenberg’s unique and effective view on running a podcast. You don’t need expensive podcasting equipment, or to spend hundreds of dollars mastering a show. You just need to follow Michael’s strategy to start bringing in measurable business quickly.
There’s a difference between running Facebook Ads and getting results with Facebook Ads. In this conversation, KNB Online owner Kevin Brkal shares what’s working TODAY with Facebook Ads and the exact types of campaigns you need to run to get the most results with the least spend. Kevin shares smart tactics including remarketing, cold video views, and custom audiences based on your sales cycle -- perfect for B2B businesses.
It’s not enough to just build a website, or build a marketing funnel. You MUST optimize your funnels and offers to find the winning headline, images, and copy. Listen in as Justin Christanson, founder of Conversion Fanatics, shares the tools he uses for conversion rate optimization (CRO), what to test, and what kinds of improvements to your conversations you can expect.
Chief Techology Officer Bill Ferrante joins me to discuss the tech-side of marketing. We talk through how you can best optimize your website to load fast and please the deities at Google, and how to create the best possible customer journey and experience using intelligent questions. Bill is the trusted brain behind Whole30.com and services highly technical clients including TED.
In this episode, I'm joined by copywriter Abbey Woodcock where she shares how to build lasting relationships in business. Abbey has been a heralded copywriter for years, and opens up about how she has won business and build friendships through smart, strategic relationships, effective networking and hanging out at the bar.
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