Podcast appearances and mentions of eugene schwartz

Let's be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets.I've seen it over and over again (and yep, I've been there too).Here's what's really going on: you're saying the right thing… to the wrong person… in the wrong place.That's why I keep coming back to something Eugene Schwartz laid out back in 1966. It's called the Customer Awareness Spectrum, and it's the foundation for how I help clients inside the Expert Up Club—and in my one-on-one work—create marketing that actually moves people.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz's five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted.Topics We Cover in This Episode: The crucial mistake that's keeping high-value clients from seeing your offerHow to move potential buyers from “just browsing” to “ready to invest”The five levels of awareness and how they dictate your marketing strategyTune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you!Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

Jan Roos from CaseFuel joins us today to discuss Meta advertising. Meta ads can be effective for PI lawyers if used strategically, focusing on educational content and earlier stages of client awareness. Success metrics should focus on qualified leads/transfers and cost per case, not vanity metrics like impressions. Ad fatigue is a key challenge; campaigns require frequent creative refreshes and strategic targeting. Meta ads can be more cost-effective than Google Ads, with clicks often $2-10. Visit Jan here: https://www.linkedin.com/in/jan-roos-27078732/. His company, CaseFuel: https://casefuel.com/home. Check out The Law Firm Growth (LFG) Podcast: https://shows.acast.com/the-law-firm-growth-podcast. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Welcome to the personal injury marketing minute where we quickly cover the hot topics in the legal marketing world I'm your host Lindsey busfield when discussing marketing options with our clients We constantly get asked if doing social media marketing is with it and we typically say no While social media marketing is great for some businesses I know I have personally spent a ton of money at Halara because of their facebook ads We just haven't seen much success for personal injury lawyers who try their hand at meta But the lack of success isn't necessary necessarily because of the platform. It might be that lawyers have the wrong expectations of what success should look like when using meta or their marketing specialist isn't leveraging the right opportunities. Fortunately, Jan Roos: joins us today to discuss how personal injury lawyers can best use meta to grow their practices. Jan Roos: Thank you so much for joining us today. Oh, thank you for the awesome intro Lindsey. Lindsey: Well, I'm so happy to have you here, but why don't you tell everybody else who's listening who you are and what you do. Jan Roos: Cool. So my name is Jan. I got into the legal marketing space back in 2015. So at the time, I had a lot of friends who did SEO, and I was just like, honestly, I feel a little bit intimidated by the length of the contracts you have to sign. So I got into a paper click, but I was also some step I was doing in a previous business. I exited business a short earlier that year, and I basically paid traffic was a huge aspect of what we did. So gone to Google and then shortly, kind of afterwards ended up focusing on where personal injury attorneys were actually the first clients that we ever worked with. So we kind of went a little broader on paper click within the legal niche there. you know, by the time it was getting around 2020, the Google AdWords climate had changed a bunch. I still think it's a great platform to go on, but it's just, you know, they've kind of had that creep like everything else in PI, so getting harder in order to find stuff that wasn't already exploited by somebody else. So we made a pivot to social around the end of 2019. And it was after reading one of my favorite books on marketing, which is Breakthrough Advertising by Eugene Schwartz. Have you ever ever read that one, Lindsey? Lindsey: I haven't read that one. Jan Roos: Yeah, it's super old. I think it was published in the late 60s or early 70s, but he basically talked about these stages of market awareness. And this is kind of disseminated through a lot of the marketing lore over the decades that have come since. But basically, I was like, well, we have all this competition at this last mile of the customer decision journey, which is the solution stages he describes it, which encompasses pretty much everything, referrals, search, directories, anything that most people, that's most of the legal marketing play with, but what if there was something that was outside of that? And that's kind of where we ended up looking into around 2019.

It's pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today, where so much advertising happens online or in your social media feed, Ad writing is a bit of a lost art form. But that doesn't mean we can't learn from it. In the 435th episode of The Copywriter Club Podcast, I interviewed Lewis Folkard who breaks down old ads for his newsletter readers. And he shared what copywriters have to learn from his approach. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Lewis' Website The Olive Ad Breakdown The Silk Cut ad The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  Copywriters seem to revere old books by Eugene Schwartz and Vic Schwab. But what about old ads? This is The Copywriter Club Podcast. If you've been a copywriter for more than a few weeks, you've probably heard other more experienced copywriters mention books like Breakthrough Advertising by Eugene Schwartz, How to Write an Advertisement by Victor Schwab or Tested Advertising Methods by John Caples. They make up a large part of the official cannon of copywriting. In fact, David Ogilvy once said no one should be allowed to write a single word of copy until they had finished reading Caple's book seven times. Of course there are new books that ought to be added… books by Joe Sugarman, Ann Handley and Matthew Dix.  In addition to books, there are a lot of copywriters who like to study old sales pages. They create swipe files full of them. I do this. My swipe file has more than 1,000 differnent sales pages I've collected over the last decade. Some copywriters even suggest you hand write sales pages as part of your learning. I don't go that far, but I think you can learn a lot by studying the persuasion techniques that copywriters have used in their work. But what about ads? One page with an image, headline, and a few lines of copy?  Are they worth studying? And what can we learn from them? My guest on this episode is Lewis Folkard. Lewis has made a bit of a name for himself by picking old print ads from advertising award books, analyzing them, and writing about why they are effective or not. Lewis' breakdowns are more than interesting reading, they're mini-lessons on copywriting, attention-getting and persuasion. He told me why he does it and how it's impacted his business in this interview. Stick around to hear what he had to say. As you might expect, this episode is brought to you by The Copywriter Underground. I've mentioned that I've been rebuilding the content vault and adding a ton of additional workshops to it. Workshops taught be expert copywriters like Parris Lampropoulos, Joanna Weibe, Stefan Georgi, Jack Forde, Chanti Zak, Laura Belgray and dozens of others. And it's not just copywriters, we've got marketing experts teaching how to build funnels, how to market using tools like Linkedin and Pinterest, how to put yourself in the right mindset to succeed and so much more. And that's just the workshops. There are dozens of templates, a community of like-minded writers holding each other accountable, and monthly coaching with me. It's time you joined us inside. Learn more at thecopywriterclub.com/tcu And now, my interview with Lewis Folkard… Lewis, welcome to the podcast. I would love to hear your story and how you became a copywriter. Lewis Folkard: Okay, well, I mean, I guess a lot of copywriters say very similar things in the sense that I feel like I've always had an interest in people and communications. I mean, some of the earlier nonfiction books that I read were kind of about human psychology and communications. I think there was a How to Win Friends and Influence People and another one by Brian Tracy, I believe. But I was young and just always enjoyed learning about how the human mind works and...

How to get your ideal clients to buy.My free Clients From Content: 1-Page Masterclass:  https://fortheinterested.com/subscribe-yt/12 things you'll learn in this episode:04:00: The most important thing to learn when interviewing your customers09:00: How to apply the "jobs to be done" theory to your product13:00: The difference between understanding buyers and understanding why they bought a product19:00: How to combine customer research with customer conversations you already have24:00: The two questions I ask everyone who buys from me27:00: 3 powerful questions to ask in a customer discovery call33:00: 3 assumptions marketers make that are usually wrong41:00: The one thing you should assume drives most customer decisions46:00: How to get more conversions from your headlines47:00: How to improve your call to action50:00: The best way to improve your email list signup page1:01:00: The best news perfectionists will ever hearShow Notes: The Innovator's Dilemma by Clayton M. Christensen: https://amzn.to/4jHcAkRThe Innovators Solution by Clayton M. Christensen and Michael E. Raynor: https://amzn.to/4jCvwBnBreakthrough Advertising by Eugene Schwartz: https://amzn.to/3CLDerZTo Connect with Katelyn Bourgoin: Website: https://learnwhywebuy.com/Twitter: https://x.com/KateBourLinkedIn: https://www.linkedin.com/in/katebour/To connect with Josh Spector:Newsletter: https://fortheinterested.com/subscribe/ Skill Sessions: https://joshspector.com/sessions/Consulting: https://joshspector.com/consulting/Twitter: https://twitter.com/jspectorApply to be a guest on the show: https://joshspector.com/questions/Intro Music Provided By Uppbeat

In this episode, Troy Trewin interviews Caulen Foster, the co-founder of Brain Power Agency, a marketing agency that specialises in building, managing, and growing ecosystems for direct-to-consumer, native brands online. Caulen shares the challenges of scaling a service business, highlighting that managing people is the toughest part due to the variables around human beings. He also discusses his previous business experience, where he failed to understand unit economics and financial literacy, leading to the business' downfall. Caulen emphasises the importance of these key metrics for success.   Other Resources: Marketing Funding Flywheel Ebook Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here.   Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.   And a snapshot of the final five Grow A Small Business Questions: 1. What do you think is the hardest thing in growing a small business?   Caulen Foster, co-founder of Brain Power Agency, says the hardest thing is managing people. He emphasises that people are the toughest part to scale due to the variables around human beings.   2 .What's your favourite business book that has helped you the most? Caulen recommends two marketing books that have been game-changers for him: "Breakthrough Advertising" by Eugene Schwartz and "The 16-Word Sales Letter" by Drayton Bird. He says these books have fundamentally changed the way he writes copy and understands direct response marketing. 3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Caulen is a big reader and mentions that he's constantly investing in his own professional development through books, masterminds, and training programs. He particularly enjoys learning about human psychology and how it applies to marketing and sales. 4. What tool or resource would you recommend to grow a small business? Caulen suggests a great CRM (customer relationship management) system, such as GoHighLevel, as a crucial tool for small businesses. He emphasises the importance of having the right infrastructure in place to capture and nurture leads effectively. 5. What advice would you give yourself on day one of starting out in business? Caulen's advice to his younger self would be to be patient, resilient, and ready for the challenges ahead. He stresses the importance of understanding that building a successful business takes time and that being prepared to weather the ups and downs is key. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest:   “People are the toughest thing to scale, because there's so many variables around human beings." - Caulen Foster   "I would say my biggest mindset shift is probably understanding that things take time. Great things take time. There's a part of me that used to be very like, you know, I would think of something while I'm in the middle of something shiny object syndrome." - Caulen Foster   “Be resilient. You literally replace that within a month and more just by like, all right, it happens. It sucks. It's a little scary." - Caulen Foster

What makes meaningful relationships and captivating storytelling essential for transforming both your business and personal life?   In this episode, Tom Ruwitch, the founder of StoryPower Marketing and Implementum, explores the transformative power of relationships and storytelling in business. Tom shares his journey from running a software company to founding two businesses focused on helping entrepreneurs create captivating content and overcome technological hurdles. Along the way, Tom reveals how his personal and professional relationships have shaped his life and business philosophy.     [00:01 - 07:55] Building Bridges Through Relationships Tom reflects on the importance of gratitude in relationships A chance meeting with Dan Cushel leads to life-changing connections Kevin shares how trusting the right people can create impactful networks   [07:56 - 14:34] Tom's Journey Into Storytelling The evolution of Tom's career from software to storytelling The challenges of pioneering email marketing in 2001 The shift from tech-focused solutions to content-driven strategies   [14:35 - 21:28] Turning Content Into Connection Why content creation is about craft, not magic How to overcome writer's block by assembling ideas Lessons from copywriting legends like Joe Sugarman and Eugene Schwartz   [21:29 - 28:16] Relationships as the Foundation for Success Tom honors his wife, Melissa, for shaping his life and mindset Kevin and Tom discuss the value of acknowledging those who support us A look at Tom's "earned gratitude" practice   [28:17 - 34:25] Resources for Building Story-Powered Businesses Tom's insights about his businesses, StoryPower Marketing, and Implementum Listeners can access a free copy of Tom's book A reminder to balance technical tools with impactful storytelling       Key Quotes:   "Expressing gratitude lifts the grateful one and those on the receiving end." – Tom Ruwitch   "Content creation isn't magic; it's assembling building blocks with intention." – Tom Ruwitch       Connect with Tom:   Websites: https://www.yourgiftfromtom.com/kevin                  https://www.implementum.net                  https://www.storypowermarketing.com  LinkedIn: https://www.linkedin.com/in/tomruwitch  Facebook: https://www.facebook.com/tomruwitch         Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher  

¿Sabes qué nivel de sofisticación tiene tu mercado?Se trata de un concepto desarrollado por Eugene Schwartz, que distinguía cinco niveles de sofisticación del mercado:Nuevo mercado.Llegada de la competencia.Diferenciación.Demostrar ser el mejor.Conectar con los valores de tu potencial clienteEn la mayoría de casos nos encontramos entre el nivel 4 y 5.Aunque se trata de un concepto que se aplica al marketing y la publicidad, es muy importante a la hora de vender y de presentarle tu oferta o propuesta a tus potenciales clientes.Por cierto, si quieres una plaza en mi mentoria de ventas para el mes de noviembre es muy fácil.Puedes reservar una Quick Meeting conmigo y te cuento como funciona.Puedes hacerlo aquí

Eugene Schwartz es uno de los mejores copywriters de la historia y pocas personas le están estudiando. Hoy hablamos de él.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

From Jon... I love to read. Over the last 10 years in business I've read a tonne of business related books. This a non exhaustive list of 10 of my favorites and why I recommend that you read them (if you haven't already). There's some titles here that I know you've probably heard of, and some I'm willing to bet you haven't. Check them out and as always, make sure you're combining your learning with ACTION. Don't mentally masturbate. The 4 Hour Work Week by Tim Ferriss - https://a.co/d/bOAXy0t Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout - https://a.co/d/7JZMc52 The Obstacle Is The Way by Ryan Holiday - https://a.co/d/dOXysny Do The Work by Steven Pressfield - https://a.co/d/ghVnff9 Traction by Gino Wickman - https://a.co/d/fYTMP0H Outlive by Dr Peter Attia - https://a.co/d/b2QuN4U Eat That Frog by Brian Tracy - https://a.co/d/fv5TBgi Purple Cow by Seth Godin - https://a.co/d/cYQnpg0 Discipline Equals Freedom by Jocko Willink - https://a.co/d/chYH868 Links Mentioned ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/5⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Wondering what products you'll sell? Take our 5 day challenge and find the market you're going to serve ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Join the course and start your journey today! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Thinking about joining the course? Book a no obligation call with Jon and he'll walk you through it! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/message⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Want your question answered on the show?  Leave us a voicemail for your chance to be featured ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join Our FREE Facebook Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow DropshipBreakthru on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to the Dropship Breakthru ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube Channel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Sponsors ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Clearsale⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  — Add this app to your business and never worry about fraud  chargebacks again. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — The only Ecommerce platform we recommend. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Grasshopper⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get an 800 number for your business from Grasshopper ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Automatically back up your Shopify store data ⁠⁠⁠⁠⁠⁠⁠⁠DropshipBreakthru.com/PrimedMind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get coached by the #1 Mindset Coach in the world, Elliot Roe

In today's episode where we're diving into the best copywriting advice ever—straight from the legends themselves. The ads and copy may be from years gone by, but the strategies still work today. We'll be covering timeless tips from the likes of John Caples, Eugene Schwartz, Joseph Sugarman, and more. And to make it extra relevant, I'll show you how their wisdom can help you crush it in the world of fitness and health marketing. Whether you're writing for a fitness product, health supplement, or wellness program, these insights will help you write copy that converts. *****This podcast is powered by Leadfeeder: Know who's coming to your website, convert more leads and get a FREE trial at www.Leadfeeder.com/try Sign up for my free weekly newsletter for exclusive copywriting and marketing strategies and tips: https://thecopyworx.com/newsletter/For all my socials: https://linktr.ee/lindamelone

In this episode, Carla is sharing a breakthrough she had from her last coaching call - tune in for high-level marketing strategy and learn how to market to the RIGHT people in your audience.HIGHLIGHTS:The 5 stages of awareness in marketing: what they are and why they're so importantWhy sales and launches can feel so HARD - and how to turn that aroundHow to create offers that will fly off the shelvesCarla's marketing plan for the next 6-12 monthsRESOURCES + LINKS:Tickets for Thrive, Lisbon, our 3-Day Retreat are available here: https://www.elevatetoscale.com/thrive-retreatThe 5 Stages Of Awareness:The concept of the "5 Stages of Awareness" in marketing, introduced by Eugene Schwartz in his book Breakthrough Advertising, is a framework that helps marketers understand the different levels of awareness that potential customers may have about a product or service. By recognizing these stages, marketers can tailor their messaging to meet the needs and concerns of their audience more effectively. Here's a summary of each stage:Unaware: Description: At this stage, the customer is not aware of the product, the problem it solves, or even the problem itself.Marketing Strategy: The focus is on raising awareness about the problem or need. Educational content and broad, problem-oriented messaging are key.Problem Aware: Description: The customer is aware that they have a problem but is not aware of any solutions.Marketing Strategy: Messaging should highlight the problem and introduce the product as a potential solution. Emphasis on the pain points and the consequences of not addressing the problem can be effective.Solution Aware: Description: The customer knows about the solutions available but may not be aware of your specific product.Marketing Strategy: Differentiation becomes important here. Marketers should focus on why their product is the best choice among the available solutions. This includes showcasing unique features, benefits, or advantages.Product Aware: Description: The customer knows about your product but may not be sure if it's right for them.Marketing Strategy: The focus is on convincing the customer that your product is the best fit for their needs. This can involve addressing specific concerns, providing testimonials, and offering trials or guarantees.Most Aware: Description: The customer knows about your product and is ready to make a purchase or is very close to it.Marketing Strategy: The goal here is to make the final push for conversion. This could include limited-time offers, discounts, or simply a clear and easy call-to-action to make the purchase process straightforward.Understanding these stages helps in crafting targeted marketing messages that address the specific mindset and needs of potential customers at each point in their journey.FOLLOW us on IG & we're happy to answer any and all questions!@marissaliesen@carlabiesinger

Come sfrutti il potenziale di ChatGPT per scrivere copy persuasivo?È ormai innegabile che i Language Model – come quello di OpenAI – stiano “democratizzando” il processo di scrittura finalizzata alla vendita… Rendendolo più accessibile sì. Ma soprattutto più rapido.Un'ottima notizia dunque. Sia per i professionisti dell'advertising, che per quegli imprenditori costretti (causa risorse limitate) a creare da soli i loro materiali di marketing.… Almeno in parte.Perché la qualità del risultato finale è tutt'altro che garantita.E scambiare l'IA per una bacchetta magica… è un errore da principianti.Il copywriting resta infatti un settore ad alta intensità di capitale UMANO.In questa puntata – estratta dalla nona LIVE di Scrivi col Baffo – Andrea Lisi ne parla con Luca Emiliani, copywriter senior in forza all'agenzia Copy Persuasivo da oltre cinque anni.I due ti condividono tantissimi spunti sull'argomento + 3 prompt collaudati che ti aiuteranno a:Estrarre le parole giuste da usare con il tuo target Organizzare la struttura di una sales letter o un di articolo blog Far smazzare a ChatGPT il lavoro “sporco e faticoso”Accrescere il tuo arsenale di tecniche di scrittura persuasivaDiventare un copywriter più veloce – e incisivo.Buon ascolto.Ecco una piccola anteprima della puntata di oggi:[1:38] Chi è Luca Emiliani: da venditore “ordinario” a marketer specializzato nelle più raffinate stategie di branding.[7:57] In quali compiti ChatGPT esprime il suo massimo potenziale? E dove si ferma invece la sua potenza creativa? [14:57] Un prompt “scientifico” con cui ottenere testi più vividi e persuasivi. Parola di Eugene Schwartz… [21:23] Un metodo “sensazionale” per far scrivere a ChatGPT contenuti ottimizzati per la SEO. (E per le esigenze del tuo pubblico…).[27:58] Qual è la lunghezza ideale per un articolo di blog? Alcuni trucchi del mestiere per editare e rifinire le tue bozze in tempi rapidi.[38:00] Come addestrare i tuoi @GPT personalizzati a lavorare in nicchie specifiche (e aumentare la qualità del risultato finale).[46:12] Il segreto per sviluppare storie ad alto impatto emotivo – e ottenere un vantaggio “osceno” sul 99% dei tuoi competitor.Risorse utili:Vuoi il PDF con i 3 prompt di Luca Emiliani per ChatGPT? Clicca qui e commenta "grazie ragazzi" sotto il video.https://www.youtube.com/live/vGs8dC98pY4?si=wflN7Ey3DXGIIeq2  ►► Affidati anche tu a Copy Persuasivo®, la prima agenzia italiana specializzata in copywriting.Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

It's been two months of running Podscan at full speed.Have I spent 6 figures of money yet? Well, you'll see in this week's update :)This episode is sponsored by Acquire.comThe blog post: https://thebootstrappedfounder.com/podscan-2-months-and-1k-mrr-in/The podcast episode: https://tbf.fm/episodes/317-podscan-2-months-and-1k-mrr-inCheck out Podscan to get alerts when you're mentioned on podcasts: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Your law firm may be marketing, but do you realize who are you even marketing to? No, we don't mean your target audience. We mean one level deeper that you may not have considered. Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm?Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising.  

Today I'm joined by software engineer and my business partner Nick Watts. Nick is a newbie when it comes to marketing and sales. So in my last podcast he joined me to discuss all the secrets from the greatest marketing book ever written Breakthrough Advertising by Eugene Schwartz. In this episode we discuss the difference between B2B and B2C selling. Then we talk about self-sustainability, how much food you should grow on your own, and the pros and cons of personal solar power. --- How free are you, really? Grab my Levels of Liberty Tactical Checklist to find out: https://www.henrybingaman.com/liberty/ ---  Connect with Nick on Twitter: https://x.com/cryptodeepthink?s=20  

Today I'm joined by software engineer, crypto expert, and my very own business partner Nick Watts.   Nick is a rookie when it comes to the world of marketing and sales.   So for today's podcast I decided to let Nick pick my brain about everything I've learned in my 15+ years atop the copywriting world.   Not least of which includes a list of vital secrets from what many people consider the best marketing book of all time:   Breakthrough Advertising by Eugene Schwartz.   ---   How free are you, really?   Grab my Levels of Liberty Tactical Checklist to find out: https://www.henrybingaman.com/liberty/   ---   Connect with Nick on Twitter:   https://x.com/cryptodeepthink?s=20

CURSO GRATIS: "El Gerente-Líder de Ventas" entra haciendo clic aquí.No todos tus clientes están listos para tu presentación de ventas, algunos necesitan otro tipo de ayuda según su nivel de consciencia. En este episodio me basó en el trabajo del autor Eugene Schwartz con respecto a los 5 niveles de consciencia de los clientes. Hosted on Acast. See acast.com/privacy for more information.

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When you sit down to write your copy, do you shake in fear because of the terror of the blank page? Or, maybe you're not terrified, but you're frustrated because you don't know where to start? Today we talk about a game-changing method developed by one of our industry's great Old Masters, Eugene Schwartz. He delivered a powerful secret in an obscure talk he gave in the early 1990s to Rodale Press. You won't find this secret in either of his landmark books, Breakthrough Advertising or the Brilliance Breakthrough. The secret is explained in these words from his talk: “You do not write copy. You assemble it. You ware working with a series of building blocks and putting the building blocks together, putting them in certain structures. You're building a little city of desire for your person to come and live in. You are assembling claims that are simply images that people will pay for.” The key idea here is assembling, not writing. And that's a very important insight. Which we'll really get into today. Resources: Copywriters Podcast notification list: https://www.garfinkelcoaching.com/podcast/ My new book, The Persuasion Story Code: https://www.amazon.com/dp/B0CFD2KXNQ Download.

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[00:00:16] Step into the world of captivating marketing as Podcaster David Bear shares an extraordinary email he received. Discover how a business effortlessly promotes a TV show without any over-selling. Join guest Tom Ruwitch as he weaves a tale that will keep you hooked from start to finish. [00:04:00] Unveil the secret to crafting an irresistible intro commercial that grabs your clients' attention. Learn the art of incorporating relevant storytelling into your marketing and content strategies. Get ready to captivate your audience right from the beginning. [00:07:49] Journey into the realm of expert marketers and explore the power of mindset and confidence. Uncover the secrets to delivering email content in unique and impactful ways, leveraging the strength of storytelling and personal experiences. Prepare to leave a lasting impression with every message you send. [00:12:52] Embark on a transformative coaching session with an executive coach who specializes in delegation, time management, and mindset. Discover the art of empathetic storytelling that resonates with your target market, helping them envision their own path to success. Dive into the 3e framework that paves the way for a remarkable journey of transformation. [00:18:11] Unlock the key to connecting with your audience on an emotional level through the power of storytelling. Discover why a mere list of steps or processes isn't enough; instead, make your message tangible and relatable. Unleash the hidden potential of storytelling to subtly advertise your products or services, leaving a lasting impact. [00:21:04] Expand your horizons beyond writing skills and learn the art of effective self-presentation in any situation. Explore the importance of connecting with your audience and understanding their struggles before introducing frameworks and systems. Discover the secret to capturing hearts and minds with your message. [00:24:30] Dive into the art of writing as you unravel the mystery behind assembling building blocks and structures using proven systems, repetition, and habit formation. Witness how the magic of copywriting lies in the art of skillful assembly. Transform your writing process from frustrating to fun as you master the art of gathering building blocks. [00:29:52] Uncover the hidden gems of storytelling as you explore how seemingly random events and anecdotes can shape meaningful lessons for your business. Experience the power of Matt Fury's Thai restaurant exercise and Eugene Schwartz's approach to connecting the dots. Learn to derive profound meaning by doing the work in advance and gathering the right building blocks. [00:33:01] Take a journey to Tom Ruwitch's website, storypowermarketing.com, where a treasure trove of free resources awaits. Discover an enriching training video and valuable downloads that will empower your marketing journey. Build a lasting relationship by signing up for his email list or connecting with him on LinkedIn, setting the stage for an extraordinary partnership. Links Mentioned: https://storypowermarketing.com

Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for writing this book and he gives actionable tips for copywriters can use today. Tune into the episode to find out: What similarities are there between songwriting and direct response marketing? Why you need to build your “sitting down” muscle.  How Chris landed Brian Kurtz as a client and how their partnership grew.  What is the 40/40/20 mix?  The best process for context switching and juggling multiple projects at a time.  How to get better at decision-making and what that means for your business.  Determining your audience's mass desire and understanding market sophistication.  When do you incorporate a unique mechanism? Two techniques to better understand your audience and their needs.  How to build the stream of acceptance and shift current beliefs.  How to break things down into actionable steps for your audience. What's a profit partner and what's involved? Tune into the episode by hitting play or checking out the transcript below. The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira's website Rob's website Chris's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript:  

You're writing copy to target your ideal clients. But they may not be ready to hear you. They may not know they have a problem; they may not be ready to look for solutions. You may have heard of the 5 levels of awareness identified by iconic copywriter Eugene Schwartz. You write copy differently - and share different stories - depending on the client's level of awareness. In this episode, we do two things. First, you'll discover the 5 levels of customer awareness and recognize them in the client's backstory. A prospective client who's not aware she has a problem will bring one type of backstory. Her story changes when she's identified the problem and chooses from two or three possible solutions. As you listen to clients' backstories you discover their level of awareness. You can fine-tune your targeting. Additionally, our clients have different levels of marketing awareness - something that's not covered in the original 5 levels. Some clients are hearing pitches from half a dozen different competitors. Some are completely new to your industry and to marketing pitches from you and your competitors. Their experience with marketing changes the way they respond to your message...and may lead to downright skepticism. I've experienced this myself when I hear a tired old pitch from someone I've thought about hiring. Resources The notion of "levels" originally appeared in Eugene Schwartz's book, Breakthrough Advertising. It's now out of print, hard to find, and expensive. I've discussed client backstories on various podcasts, most recently in an interview with Shawn Fink (Episode 100). You can learn more from my free report on client motivation. Go in-depth with the self-paced video course, The Client Advantage. Use coupon code CLIENT30 to take an additional 30% off the published price. Take a deep dive into your marketing, find your story, and start revising your copy with the Strategic Intensive. A fast and friendly way to transform marketing for small service-based businesses. And if you like what you hear, go ahead and leave a rating and a review on Apple (preferably) or wherever you listen to podcasts.

On this week's episode, host Sara Estes discusses the shocking link between criminal & consumer behavior, and how her background in private investigation informs her copywriting strategy. She brings in the big guns (Eugene Schwartz's legendary book Breakthrough Advertising) to discuss the critical importance of desire when choosing your marketing angle. FREEBIE: 3 Rules of Thumb For Awareness-Based Headlines: copytiger.com/headlinesSign up for the weekly newsletter: copytiger.com/newsletterInstagram: @copytigerr and @copylabpodcastWork with me → copytiger.comMy favorite podcast host

Paulo Faustino is our guest on the 344th episode of The Copywriter Club Podcast. Paulo is a serial entrepreneur and digital marketing expert who shares his experience in building and scaling businesses even in the midst of chaos. From writing 550 articles for $100 to scaling a millionaire-dollar business, Paulo shares insights all business owners can glean. Tune into the episode to find out: How a gut feeling kept him on the path to entrepreneurship. How he scaled his business to a million dollars and why it took an extreme hit.  The pivot he made to save his business and grow his audience.  What is affiliate marketing and how can it benefit your business? How to navigate a financial loss and why fear cannot stop you from moving forward.  This reality of business can make or break you.  The 4 foundational pieces your business need to thrive. Why marketing and authority go hand in hand? When does the sale really start?  The effects of a world-class client experience.  Why it's not your job to fix all your client's problems (including money mindset). How to filter the types of clients you work with.  The simpler and faster way to save time and energy in your business.  The ins and outs of Paulo's social media marketing strategy and how he grew his following and email list to hundreds of thousands.  How to bring aligned content to your audience.  Why you need to focus on value rather than design.  What Paulo would do differently if he could start over. Authority grows when you have these two things.  The current struggles of a high-earning entrepreneur.  Press play or check out the transcript below.  The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira's website Rob's website Paulo's Instagram The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  Building a business is hard. Sometimes things go really well. Clients are plentiful. The work is fun and rewarding, and the money comes in, and other times things don't go so well. Laws change or the algorithm changes or the economy changes and the client pipeline dries up. The work is hard and the money runs out. Our guest for today's episode of The Copywriter Club Podcast is Paulo Faustino, and he built a thriving affiliate business that collapsed in less than a month, thanks to a change in the laws. He had just enough money to last four months, which means that he had to completely rebuild his business in 120 days and in this interview, he tells us how he did it, and along the way, he shares a ton of great business advice for anyone who's trying to build their own business. Kira Hug:  But before we jump into this interview, this podcast is sponsored by the Copywriter Think Tank, which is our mastermind for copywriters who want to figure out a new revenue stream for their business and launch something new that can transform their business in the year ahead. We have a retreat coming up actually in a couple weeks. In early June, we have our next retreat, and if you want to be a part of that mastermind retreat where we bring in top speakers where Rob and I teach and share. Well, Rob, what are you sharing? Rob Marsh:  I think we're going to talk about profits, profit margins, and how do you increase the money that's coming in, but we'll cover a lot of other stuff too. We have guests who are speaking about the client buying cycle and how to implement the things that were taught by Eugene Schwartz. We're pulling in guests to talk about all kinds of things like email and such. So, definitely worth tuning in and learning from all of these experts as well as the super smart people that are already in the think tank. Kira Hug:  Yes,

On this episode of More Perfect Marketing, host David Baer is joined by branding and positioning expert Orly Zeewy to discuss the importance of understanding your target audience's needs and desires in order to create effective messaging. Orly Zeewy is an author, speaker, and your facilitator of lightbulb moments. Her superpower? She makes fuzzy clear. She turns generic messaging into clear marketing messages that help startups and early-stage companies cut through the noise so they can attract their ideal customers and scale fast. In addition to her consulting work, Orly is a popular speaker and guest on business podcasts. She has been interviewed on more than a dozen business podcasts including This Week with Sabir, Angel Invest Boston with Sal Daher and The ConsciousPreneur. She has lectured at Wharton and taught in The Close School of Entrepreneurship at Drexel University, and the University of Pennsylvania. Orly has been featured in Medium and her articles have been published in national publications such as The Marketing Journal, Smart Hustle and Lioness Magazine. Her book: Ready, Launch, Brand: The Lean Marketing Guide for Startups was published by Routledge in May 2021 and was the #1 new business book release on Amazon in April 2021. Included in this episode: - Common Mistakes with Brand Messaging: Startups often send out too much information without being clear on their message. Generic messaging is often a result of not understanding who the target audience is. - Importance of Homepage: A homepage is a crucial aspect of a brand's identity and must communicate why a user should be there. - Focusing on the Customer's Needs: Founders need to focus on the problem they need to solve for customers, not just their own needs. Specific messaging tailored to the audience will attract more of them. - Utilizing Surveys: Surveys are incredibly useful if the right questions are asked to the right people. There may be variations in questions asked to extract useful language and perspective. - Case Study: Summer Day Camp Redesign: The guest speaker shares insights from an online survey her team conducted for a summer day camp. They found that the camp was the place where small kids do big things. The messaging was centered around experiences and growth opportunities in a safe environment rather than the lake as they had previously thought. - Importance of Understanding the Market: "Build it and they will buy" is a flawed idea because it doesn't consider if people actually want what you're offering. Understanding the market, including where it is currently and what people are doing now, is crucial. - AppSumo Case Study: AppSumo is a marketplace where technology tools launch to find users. Many of these tools lack clarity on who they're serving, focusing only on what they do. - Differentiation for Startups: Startups have a blank slate but still need to figure out their unique selling points. Existing companies, especially in brick and mortar, have a harder time because of the abundance of options and competition from digital spaces. - Insights on Sales: To succeed in selling a product or service, it's crucial to connect with potential customers on their level. Passion is a key trait of founders, but they need to consider that others may not be as far along in the process. - Eugene Schwartz's "Breakthrough Advertising": The host reads a passage from "Breakthrough Advertising" by Eugene Schwartz, published in the 1960s, which emphasizes the importance of channeling and directing existing desires in copywriting. Links mentioned: https://zeewybrands.com https://www.linkedin.com/in/orlyzeewy/ https://twitter.com/orlyzeewy https://bit.ly/readylaunchbrand

Persuasive communication is a cornerstone skill for every business owner, and many have never learned effective ways to consistently present influential messages. They may have a compelling offer but haven't established a strong enough connection to support it. Or the reader may be skeptical of claims after trying solutions that haven't worked, but the message doesn't acknowledge their experience. Billy Broas has gathered messaging wisdom from some of the greatest marketing communicators in the world and consolidated that knowledge into an extraordinarily useful framework called The Five Lightbulbs. In this episode of Your Own Best Company, Billy walks us through the framework influenced by copywriting masters like Eugene Schwartz, John Carlton, Gary, Bond, and Kevin Halbert, and David Garfinkel. Using The Five Lightbulbs framework will enable you to tailor your message for your customer's specific circumstances, and it will give you all the components of a complete persuasive message. Learn more about Billy and The Five Lightbulbs at https://fivelightbulbs.com Thanks for listening, subscribing, sharing, and reviewing Your Own Best Company with Franklin Taggart! #copywriting #framework #marketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/franklin-taggart9/message

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Dave Harland is our guest on the 339th episode of The Copywriter Club Podcast. After starting a career as a soccer (or should we say football) reporter in Manchester, Dave shifted to the world of copywriting where he's known for coming up with big ideas and a method to execute them. In this episode, you'll find out exactly how he makes it happen. You'll also learn: How Dave improved his copy skills with limited technology capabilities. Why he branded himself using “word” rather than “copy.” How he organized his portfolio when he first started his business. A typical day in the life of Dave and how he balances client work with his own business goals. Why writers need time to simmer in their thoughts and why they shouldn't rush the critical thinking process. How to get bigger brands to notice you. The 3 question test Dave uses when coming up with a big idea. How many projects are too many projects? His method for attracting clients and building his brand using LinkedIn. How to find your voice, break the rules, and connect with your audience. Dave's path to becoming the “copywriting comedian.” Why you need to create a connection in anything you write. How he uses AI as a firestarter and as a means to eliminate the most common ideas. Why he believes ChatGPT won't replace dedicated, skilled copywriters. Tune into the episode by hitting play or reading the transcript below. The people and stuff we mentioned on the show: Join the AI Challenge  The Copywriter Think Tank Kira's website Rob's website Dave's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Full Transcript: Rob Marsh:  There's a saying among copywriters, especially online conversion copywriters that goes back to Eugene Schwartz. He put it like this: sales copy is not written, copy is assembled. And of course that's true. The messages that customers relate to best are assembled from interviews, surveys, and other research. But in subscribing to this idea, a lot of copywriters have inadvertently lost the connection to creativity and copy. After all, what's the point of being creative if the words are in the survey responses? Our guest for The Copywriter Club podcast today takes a more creative approach than many copywriters we know. Dave Harland, also known as the word man, walked us through his 10-step process for coming up with big, compelling ideas. And he shared three questions that he asks every time he comes up with a good headline or a good idea, to make sure that it is good. He also talked in-depth about his unconventional approach to posting on LinkedIn, one that has attracted a lot of great clients for his business. If you want to be more creative in your approach to copywriting, this episode is for you. Kira Hug:  But before we get to the interview, this podcast is sponsored by the Copywriter Think tank. That is our mastermind for copywriters, content writers and other marketers who want to figure out the next thing in their businesses. That could be anything from creating a new revenue stream or a couple new revenue streams to launching a new product or a subscription service or a membership or podcast book. You name it. Our members are doing incredible things and we actually have a retreat coming up in early June. It's a virtual retreat and in-person retreat in London in September. And so we are really excited to add a couple of new members to the Think Tank before the retreat in June. And if you think that could be you, visit copywriterthinktank.com to apply. Let's kick off our episode with Dave. Dave Harland:  Probably like most people fell into it completely by accident. My, no, my background is journalism, so I did a journalism degree. I mean, before that, I loved writing as a kid,

Your business growth feels like it’s plateauing and so you’re thinking about focusing on a less aware audience is that a bad idea? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down 5 levels of audience awareness and where it makes sense to place your marketing attention and budget. TL;DR 3:00 - Going after unaware audiences is the last thing you should plan to do when you're growing your company, but there are lots of marketing agencies that will recommend you do just that. 6:20 - Going through an example of why a founder might get to a place where they want to go after unaware audiences. 7:30 - "Unaware audience" comes form Eugene Schwartz's idea on 5 levels of awareness: Unaware - people don't even think they have a problem or a pain point. Problem Aware - people who experience the pain, but don't know there is a solution to it. Solution Aware - people who have decided that they want to find a solution to the problem they've faced or pain they're experiencing and are beginning a search. Product Aware - people that have become specifically aware of your product and have likely started engaging with your marketing. Most Aware - people that have done their research, watch reviews and tutorials, downloaded a guide, attended a webinar, etc. 13:45 - You should not focus on an unaware audience because convincing someone they have a problem, when they don't care is an incredibly difficult and costly challenge. 18:00 - If you get to a position where you are a market leader and feel that the marketed is capped, it may make sense to allocate resources to unaware audiences, but is likely a better strategy to look at other problems and paint points you could solve for a different problem aware audience. Hubspot starting in marketing automation and expanding into sales and customer success is a great example of this.

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What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals.Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode!Key Takeaways:00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”?07:00 - Discover the secret to effective marketing12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process15:00 - How ChatGPT helped James create his vision statement and understand his customer 18:39 - Technological developments that have the potential to solve the big problems in this world25:10 - Old School Marketers vs. New School Marketers26:34 - A timeless piece of advice to anyone who wants to get into marketing Resources:-Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/-Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526-Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082Connect with James Bullis:Website - https://ventin.co/LinkedIn - https://www.linkedin.com/in/jmbullis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide &...

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (CVJ), which is the foundation for a successful marketing strategy. In this episode of The DigitalMarketer Podcast, host Mark de Grasse interviews James Bullis, founder and CEO of Ventin Webmaster Solutions, which specializes in building websites that help businesses grow. James has over 25 years of experience in web design and development, and he understands the importance of websites in reaching your target market and achieving your business goals.Tune in and discover how going back to the basics of marketing while embracing new technology can work wonders for your business. Enjoy the episode!Key Takeaways:00:50 - Can anyone really master the web? Why is James bringing back the “webmaster”?07:00 - Discover the secret to effective marketing12:14 - James talks about the process that went into rebranding his business, why he's switching to the subscription model, and how he's applying CVJ to his process15:00 - How ChatGPT helped James create his vision statement and understand his customer 18:39 - Technological developments that have the potential to solve the big problems in this world25:10 - Old School Marketers vs. New School Marketers26:34 - A timeless piece of advice to anyone who wants to get into marketing Resources:-Breakthrough Advertising by Eugene Schwartz - https://breakthroughadvertisingbook.com/-Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald Baker - https://www.amazon.com/Times-Up-Subscription-Business-Professional/dp/1119893526-Scientific Advertising by Claude C. Hopkins - https://www.amazon.com/Scientific-Advertising-Claude-C-Hopkins/dp/1453821082Connect with James Bullis:Website - https://ventin.co/LinkedIn - https://www.linkedin.com/in/jmbullis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale

We are sponsored by Scribophile! Check out their writing classes here! I did a Google search (uh, AFTER I recorded this,) and found that the writer I reference in this podcast is Eugene Schwartz. You can read more about his method in this post. His magic number was 33, but I'm keeping mine at 34 because he was a copywriter and I write fiction so they're one minute different. (It's like being one louder.) Getting bored is important to creating, except that technology has not allowed us to be bored for at least the last 15 years. I also consider my upcoming milestone birthday.   February 16, 2023 | Season 19 Ep 07 | murverse.com Copyright 2023, Mur Lafferty | CC BY-NC-SA 4.0 License

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⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✨ The 6-Step Belief-Shifting Framework

⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✨ The 6-Step Belief-Shifting Framework

If you don't have at least a fundamental understanding of market sophistication than you are operating on luck.  There is no consistency when relying on luck.If you work in an marketing in any capacity or own or manage a business...you MUST learn about market sophistication.In this episode Rob Taormina explains the five levels of market sophistication in a way that everyone can understand and how you can apply it to your current projects, business and advertising campaigns.What are the 5 levels of market sophistication?How can I apply market sophistication to my business?How to gain an edge over my competitors?What is a new mechanism in stage 3 of Market Sophistication?Who is Eugene Schwartz?Where can I buy Breakthrough Advertising by Eugene Schwartz?Who is the best marketer or advertiser of all time?How to become THE recognized brand in your industry?How to out-sell or out-perform your competition?Why is market sophistication important?Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNiDownload our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.comFollow us: https://www.facebook.com/dontfeargrithttps://www.instagram.com/dontfeargrit/

BIO: Kim Barrett is a world-renowned million-dollar marketing strategist with a focus on Facebook. Kim is an international speaker and trainer, having taught marketing worldwide and helping businesses grow to six, seven, and even eight figures. STORY: Kim had a successful start to his business. He was bringing in lots of sales, and he felt he needed more staff to handle these sales. The problem was that he spent too much on those people without looking at their achievements and his team's capacity limits. LEARNING: Have a clear understanding of your business numbers. Dive deep into the capacity that you have before hiring. Avoid a business model that makes it easy to grow costs and hard to increase revenues.   “My worst investment was in human capital people. Not because they were bad people, but because I didn't need it.”Kim Barrett  Guest profilehttps://www.linkedin.com/in/realkimbarrett/ (Kim Barrett) is a world-renowned million-dollar marketing strategist with a focus on Facebook. Kim is an international speaker and trainer, having taught marketing around the world and helping businesses grow to 6, 7, and even 8 figures. Kim is the Founder and CEO of http://www.yoursocialvoice.com.au (Your Social Voice), an Australian-based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media and, most importantly, build engagement and generate more leads and more sales. Worst investment everKim started his business when he was 25 years old and had a good start. In the beginning, Kim was good at marketing, and then he got very good at sales. He made many sales, and his team would deliver on his sales. As he continued bringing in more sales, he felt he needed to hire more staff to handle all the sales. Being young, inexperienced, and running a successful business, Kim brought on people without paying attention to capacity or doing any quality assurance. At one point, he had many different people and had to expand and get a new office. As Kim continued to hire more people, one of his first-ever marketing mentors sat him down and asked him if he was looking at his team's capacity. He made him think about the price he was charging, his wage bill, and the profit margin left at the end of the day. From this talk, Kim realized that he was paying so many people who, while at first useful, many of them weren't doing much once the quiet months hit and there wasn't a high volume of work. He realized he had to let go of a couple of people immediately. Lessons learnedHave a clear understanding of your business numbers. Dive deep into the capacity that you have before hiring. Be careful about the average employee. They can drain your business slowly. Andrew's takeawaysAvoid a business model that makes it easy to grow costs and hard to increase revenues. Be careful when hiring people because some may not add value to your business, yet they're generating costs that need to be covered by your revenue. Actionable adviceGo to the people who have done what you want to do, ask them for advice, and listen to them. Kim's recommended resourcesIf you're new to the world of marketing and advertising and you do want to grow, Kim recommends reading https://breakthroughadvertisingbook.com/ (Breakthrough Advertising). In the book, Eugene Schwartz shares excellent principles. Join Kim's https://web.facebook.com/groups/theonlinebusinesshub?_rdc=1&_rdr (Facebook Group) to hear more about Kim's approach and get free resources, training, and education. Parting words  “Stay safe out there. Learn a lot and avoid mistakes.”Kim Barrett  [spp-transcript]   Connect with Kim Barrett https://www.linkedin.com/in/realkimbarrett/ (LinkedIn) https://www.instagram.com/realkimbarrett (Instagram) http://www.yoursocialvoice.com.au (Website) Andrew's bookshttps://amzn.to/3qrfHjX (How to Start Building Your Wealth Investing in the Stock Market) https://amzn.to/2PDApAo (My Worst...

The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services. Most PTs today only capture demand from people who already know them. While this group makes up the lowest-hanging fruit, it excludes many potential patients: Those who could benefit from PT but don't know it. Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness.

This episode begins a 6 part series focused entirely on the Customer Awareness Journey. The stages of the journey, as defined by Eugene Schwartz in his copywriting classic, "Breakthrough Advertising," include:Unaware: this prospect doesn't even know they have a problem.Problem Aware: They are aware of the problem but not the solutionSolution Aware: They are interested in figuring out how to solve their problem.Product Aware: Looking for the right productMost Aware: Narrowing down to their criteriaThis journey is so important because you always need to meet your customers where they are in their journey.Resources:Customer Awareness Journey: Part TwoCustomer Awareness Journey: Part ThreeCustomer Awareness Journey: Part FourWho are your customers? Check out my new guide, which asks questions to help define your target audience! Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Today's episode is all about split testing. My favorite subject. :)If you could split test 4,317 variations in the time it takes your competitors to perform one. Then you can win faster, and money loves speed. Today's guest Scott Zetlan, founder of Visiopt drops some serious split testing knowledge.To learn more about how Visiopt can help your business visit:  https://visiopt.comWe also discussed Eugene Schwartz and his invaluable book, Breakthrough AdvertisingBrought to you by http://www.creativethirst.com The revenue optimization agency for health supplement companies. Specializing in split tests, funnels upsells, and direct response copywriting so you can maximize profitability and scale.   - - -   Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

On the 294th episode of The Copywriter Club Podcast, Nicole Morton joins the show to talk about her experience in product development and how it's helped her build her copywriting career. From creating products to qualifying them in the current market to writing copy for them, Nicole laid out the whole process. Here's how the conversation went: How Dollies helped Nicole get her start in the product development industry. From idea to store shelf – How to qualify a product to get into the market. How product development can translate to building a copywriting business. The current trends in the copywriting and marketing industry. How to look for trends in your industry. Creating ideas for a product – How do we actually start coming up with ideas? The practical application for brainstorming names for your products. How to uplevel and refine your current skills as you build new ones. Identifying which of your skills are transferable and how you can leverage your background. Client acquisition – How to create a referral system. How to package “ideas” and “strategy” for clients. When it's a good idea to go back to working a full-time job – Is it a setback? How to reframe “failure” and turn it into a positive. The benefits of going back into the workforce and how it can help you become a better writer and business owner. How to balance working a full-time job, a business, and personal life. Gamification – Can we add it into our business and personal life? What Disney does well and how we can add it to our businesses. Why we shouldn't underestimate the skills that comes naturally to us. Tune into the episode by hitting the play button or check out the transcript below. The people and stuff we mentioned on the show: The Copywriter Think Tank Copywriting Income Survey Kira's website Rob's website Nicole's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM Episode 124 Episode 201   Full Transcript: Rob Marsh:  I'm pretty sure it was Eugene Schwartz, who first suggested that copy isn't written, it's assembled. And a lot of copywriters have jumped on that statement, believing that the work that we do really isn't all that creative. It's like playing with an erector set or a LEGO kit. You're just putting together a bunch of preexisting pieces to get the end product that will resonate with your customers. But that's just not true. Yeah, we need to draw on research and connect with the conversation already going on in our customer's heads, but creativity plays a really big part in creating the magic that makes that connection happen. Our guest for today's episode for The Copywriter Club Podcast is Copywriter Think Tank alumni member and master of ideas, Nicole Morton. And what she shares about brainstorming, product development, having better ideas will help any copywriter improve the work they do. Kira Hug:  A quick announcement. This episode is sponsored by The Copywriter Think Tank that- Rob Marsh:  Surprise. Kira Hug:  So surprising. That is our mastermind-slash-coaching program, where you could have access not only to the two of us, but also to our team of coaches so that you have all the support you need as you build your business and create new revenue streams, create new products, create new offers with our mindset coach, our systems and growth coach, me and Rob. We don't really have a name as far as the coaching that we do. But what would you say that the two of us specialize in? Rob Marsh:  Well, I think we are really good at helping people see the potential in their business and coming up with new ideas of how to grow in new ways. So whether it's building your authority and getting yourself in front of different, better ideal clients, or whether it's adding some new product or service to your business. We're just really good at helping people identify the par...

Everyone has a filter and when they know they're being sold to, they shut down. However, storytelling bypasses that filter and connects directly with the emotional brain. It helps your brain determine if you trust that person. Stories are the oldest form of communication. If it works so well as a method of communication, why wouldn't it work in selling?  That's why—in his book “The Ultimate Selling Story”—Roy shares how to “Cut through the marketing clutter, forge a powerful bond with your market, and set up the sale using the hero's journey of story selling.” Learn more of his methods in this episode of Sales Reinvented! Outline of This Episode [0:54] Why is storytelling important in sales? [2:08] Can anyone learn the art of storytelling?  [3:48] The great storytelling formula: PAISA [6:47] What are the attributes of a great story seller? [9:41] Resources to improve story selling [11:07] Roy's top 3 story selling dos and don'ts [15:23] The Titans of Direct Response Can anyone learn the art of storytelling? Some people are naturally gifted at storytelling. If you aren't one of them, you can learn how. Everyone's heard of the hero's journey. There are equivalent templates in storytelling and story selling. There are common structures and common purposes. If you want to get better, you have to practice. You can also do things to get out of your own head. For example, Roy joined an improv comedy class.  The great storytelling formula: PAISA Roy notes that the story itself is important but telling a good story doesn't make you a great story seller. You need to build a character that shows a relationship with the prospect. Then you need to nail the story context. Then you have to implement the great storytelling formula: PAISA.  Problem: You start by connecting with someone in the context of their problem—an actual problem or an unfulfilled desire.  Agitate: You have to agitate the emotions that make them want to take action. Invalidate: You have to invalidate the other options they've considered (i.e. a competitor) Solution: What is an effective solution to the problem that you started with?  Action: What action do you take in the end? What does it take to close the deal?  You can use these two strategies to craft and tell great stories.  The attributes of a great story seller Roy believes that a great story seller needs three main attributes: The ability to actively listen: You may think that sales is one-way communication and putting yourself out there. But you have to pay attention to what your prospect cares about and is interested in. It will improve your ability to sell because you can cater your stories to the prospect.  The desire to gather stories: If you have your own great PAISA stories, client stories, etc. you need to gather them so you have a story available when you need to use one.  The knowledge that you need to understand your audience: What matters to them? Are you curious enough to set your ego aside and pay attention to what your audience is engaged with?  One of the best things that can happen when you tell stories is when you imagine the story you're telling. If Roy is telling a story about what someone is facing at work, he starts by imagining what their office environment is like. Imagining the three-dimensional space makes the story more compelling because you'll include details instead of just outlining points.  Roy's top 3 story selling dos and don'ts Don't think just because you tell a story that someone will buy. You still need a great offer that matches your audience. If your story doesn't build trust and serve the selling message, they won't buy. Don't forget that your job is to move the sale forward. An individual story may not close the deal but it may take the customer further toward making a decision. Maybe the goal of a story is to get their attention, book the next phone call, or get them to believe in your product.  Don't tell a story without a purpose. If your story doesn't have a sales purpose, it's not doing its job—and may make the prospect question why they're listening to you.  Start in the middle of the action instead of at the beginning. You don't need the backstory. Start in the context of what's going on in the moment that's closest to the point of decision or peak excitement. Eugene Schwartz once said, “Every good sales message should open like an action movie.”  How does the story serve the buying decision process? The prospect needs to make a sequence of decisions to propel them toward a purchase. Your prospect needs a pathway. Include conflict in the story to make it interesting. A level of animosity, conflict, etc. makes the story more compelling.  Listen to the whole episode to hear Roy tell a compelling story that sells. Resources & People Mentioned Get some FREE resources from Roy The Titans of Direct Response Breakthrough Advertising by Eugene Schwartz Connect with Roy Furr The Breakthrough Marketing Secrets Podcast The Ultimate Selling Story Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

In a previous episode regarding Market Awareness, I mentioned somewhere in there about market sophistication and that these are the fundamentals in marketing that everyone needs to be aware of. If you wish to set your business up for success, knowing and understanding these things are crucial.  So listen in as I talk about the 5 levels of sophistication. Find out how you can dig into your clients' desires, wants, and needs. Truly understand what's going on in their minds and be able to reach out to them in ways you couldn't have imagined. Identify where in the market you could be standing and let me help you break through those levels to get to where you want your business to be. You need to grab your pen and paper for this to make sure you take note of everything we discuss today. Let's get started! Resource Links: Episode 141: Understanding Market Awareness with Kim Barrett (https://www.kimbarrett.com.au/?podcast=understanding-market-awareness-with-kim-barrett) Your Social Voice Website (https://www.yoursocialvoice.com.au/) Become the Mogul of your industry (https://www.mogulcall.com) Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Breakthrough Advertising by Eugene Schwartz (https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981) What we discussed in this episode: Introduction [0:00] Level 1: Pioneer Level [2:18] Level 5: Storytelling Phase [3:03] Level 2: Recognising competition and beating them [4:23] Level 3: Showing customers how your product works [5:22] Level 4: Optimisation and enhancement of mechanisms (tight competition) [6:55] Thanks for checking out today's episode! Be sure to tune in for the next one, subscribe, and share this podcast. Connect with The Kim Barrett Show: Subscribe on Youtube Follow Us on Facebook See omnystudio.com/listener for privacy information.

If ever there was a must-listen episode of this podcast, this would be it. The idea Jeff discusses here is the closest thing any creator can get to emotional superglue between you and your audience. What is it? It's called The Thing Under the Thing. Imagine creating content that caused your audience to have an emotional reaction – for them to FEEL things? This is literally the single biggest reason people engage with content in the first place. And what if those feelings caused your audience to build emotional connection with you and your content, and they watched more and more of it, blowing up your engagement and watch time, maybe even remembering you or your content for years to come?Not only is it possible, it happens every day. Here's how it can happen for you. LEAVE A VOICE MESSAGE: Got comments, reactions, or just wanna say hi? Leave a voice message for us and we may use it in an upcoming episode: https://www.speakpipe.com/StoryGreenlight  RESOURCESBreakthrough Advertising, by Eugene Schwartz – the exclusive, estate-authorized source for copies that don't cost $500 on Amazon (not kidding!) https://breakthroughadvertisingbook.com/lp1/Sam Kolder – https://www.youtube.com/c/koldstudios Video by alpha m. – QUICK & EASY HOME HAIRCUT TUTORIAL & TIPS (How to Cut Your Own Hair), https://youtu.be/-ewJDxnYkNU  SHOW NOTES1:27 Why this episode is so important – the history of The Thing Under the Thing3:10 Episodes to listen to first: How to Tell a Story, How to Give Your Audience What They Want, Pt 14:49 Maya Angelou: People will never forget how you made them feel.5:20 We can't MAKE anyone feel anything.6:11 About Eugene Schwartz and how to get Breakthrough Advertising7:36 The most powerful material lives and dies by tying into the emotions of the audience9:19 How to make people feel things: speak to the right people, tell a story, and talk about what they already care about10:20 The iceberg metaphor – what's above the surface is The Thing, the far greater amount below the surface is The Thing Under the Thing12:17 The Thing Under the Thing is a surface idea connected to a deeper concept13:07 When the connection already exists: symbolism and the American flag14:44 The Thing Under the Thing: meanings that get attached to the American flag18:49 When the connection is actively created: horses, puppies, and Budweiser beer22:39 The Thing Under the Thing on YouTube: relaxed travel videos vs Sam Kolder adventure videos25:33 The Thing Under the Thing in YouTube tutorial videos: cutting your own hair in the pandemic!--If you like these kind of ideas and want to apply them specifically to YOUR content, consider joining our private community called The Green Room. It's all about leveling up your content, leveling up yourself, and getting things DONE with the support of an active community of creators like you. Get started now at https://www.storygreenlight.com/greenroom.   Use the power of Story to build your audience connection and increase your channel watch time, no matter your content type or storytelling experience. Get your copy now at https://www.storygreenlight.com/storyguide.