Podcasts about copywriters

Ever felt so drained and discouraged you thought, “Maybe I should just give up”? That's exactly where Bart was—not just doubting his move from corporate sales to copywriting, but seriously questioning if he could make it work at all. Fast forward: Bart is now booked out for six months—and here's what may surprise you… …he did it without social media. On this episode of the Build Your Copywriting Business, Bart was generous to share his story, including how he turned things around. He's also sharing the mindset shifts that helped him push through the hardest moments, and the surprising decisions (like stepping completely away from social) that actually helped him thrive. As Bart says, “A lot can change in a very short time… if you don't give up.” If you're burned out or doubting yourself, this episode might be exactly what you need to hear. ----------------- Mentioned in the Episode Bart Ellebaut LinkedInBONUS Laser Coaching: Top Tips for Wildly Effective PitchingBONUS Laser Coaching: Asking for Feedback to Combat Imposter SyndromeEp. 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Ep. 191: This Copywriter Books Work 3+ Months Out—Here's How She Does It – Lizzie's StoryEp. 95: Hitting 6 Figures As a Copywriter in 6 Months – Stacy's Story --------------- Get Free Copywriting Training here

¿Cuánto debo y puedo cobrar como copywriter? ¿Qué he de hacer para ganarme bien la vida en esta profesión? Hablemos.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

“L'utilisation de l'écriture inclusive permet à toute la communauté de se sentir concernée par nos écrits. En écrivant de manière non inclusive, on exclut en fait 50% de la population. De nombreuses études montrent que les femmes ne se sentent pas concernées quand on s'adresse uniquement au masculin.”Stéphanie Gélinas, experte en copywriting et engagée pour une communication inclusive, explore les nuances et les puissances de l'écriture inclusive dans le monde du marketing. Cet épisode spécial vous plonge dans la pratique qui vise à transformer non seulement la langue mais aussi les mentalités.

Te recomiendo 2 libros altamente persuasivos para copywriters que sí o sí deberías de leer este verano (si quieres ser mejor profesional).Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

When it comes to brand storytelling, your About page is just the first step. Your story should guide your marketing strategy and the way you show up for your audience - and a killer story can help you build connection, trust, and an engaged community that wants to work with you!As Senior Creative Director at global children's entertainment company Spin Master, Philip Ginther has helped shape the stories of big-name brands such as Paw Patrol and Rubik's Cube. In this episode of Marketing Sucks, I sit down with Phil to tackle some of the biggest FAQs around copywriting for brands. Tune in to learn Phil's top tips for easy, consistent brand storytelling that connects, including a simple celeb-themed writing exercise that'll help you master the tone of your brand voice without overthinking it!Marketing sucks. Let's learn together. Hit play to discover:‌ ‌Easy ways to weave your story into your marketing without making it about sellingHow to lean into your brand's pillars and avoid stepping out of your lane The secret to turning user-generated content into marketing GOLD!The brands that are CRUSHING it right now (and what you can learn from them)Please rate, review, and subscribe!Guest bio: Phil Ginther is a Creative Director & Copywriter with over 14 years experience. He's currently a Senior Creative Director at Spin Master leading global brands such as Rubik's Cube and Hatchimals, and spends most of his day at play.Timestamps:‌ ‌00:12  Meet Phil Ginther01:32  Phil's business journey03:15  Leaving the daily grind05:22  Joining Spin Master08:11  Know thyself & thy lane10:23  Weaving story into marketing13:29: UGC, Red Bull & Liquid Death17:10  Brand voice exercise22:09  Your action item25:04  Quick-fire questions26:06  Headphone story & outro—

Perplexity es la mejor herramienta de IA para copywriters que quieren ser más persuasivos. Te demuestro cómo usarla.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

In dieser Folge sprechen wir mit Simon Schaffhöfer, Creative Director bei Jung von Matt, über die neue Sixt-Kampagne wirhabendeinauto.de – und generell über Werbung, die polarisiert, aneckt oder einfach hängen bleibt.Simon erklärt, warum mutige Ideen wichtig sind, wie provokante Werbung entstehen kann, und weshalb manchmal auch ganz simple Kampagnen die besten sind. Außerdem: Wie er als Copywriter arbeitet, sich inspiriert – und warum in dieser Folge gleich fünf Arschlöcher eine Rolle spielen.

Así podrías estar dominando el modelo de lenguaje de o3 de Chat GPT para ser mucho más creativo como copywriter.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Watch on YouTube: https://youtu.be/ReRMaMgkcmw Ed McDonough is a seasoned direct response copywriter and marketing strategist who helps businesses craft persuasive messaging that drives results. As the founder of ECE Marketing Services, he has worked with entrepreneurs and companies to refine their offers and increase conversions.  Ed is the author of the new book, Leveraging Buyer Psychology for Copywriters, which reveals the underlying forces that shape purchasing behavior and shows you exactly how to harness them in your copywriting. Known for his clarity, empathy, and results-driven approach, Ed teaches business owners how to create copy that not only sells but builds trust. When he's not writing or coaching, he enjoys sharing practical marketing tips through workshops, podcasts, and his social media content. Connect with Ed McDonough: https://www.linkedin.com/in/edmcdonough/  Buy your copy of Leveraging Buyer Psychology: https://www.amazon.com/Leveraging-Buyer-Psychology-Copywriters-McDonough/dp/B0DQDC82PB/ref=sr_1_1?crid=VIP97FA46LEI&dib=eyJ2IjoiMSJ9.KcOFeL4ZXa2Euga49XfRCNlKL7nxWwcwzvlo2SRwMvcUxKonq3jHN_3B_6WtfQF25xb06FSbRV1rAAvWE28qUQ.VeoXfEHIL-oydaM1_ENUB-I1X5qAZA0kj58nOK2WztI&dib_tag=se&keywords=leveraging+buyer+psychology+for+copywriters&qid=1752526647&s=books&sprefix=leveraging+buyer+psychology+for+copywriters%2Cstripbooks%2C122&sr=1-1  

If you've ever felt like your content isn't landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do's and don'ts that will help you clean up your content and stop blending into the noise.Emily's Website: https://emilyaborn.comEmily's Podcast: Content with Character listen to Emily's podcast https://contentwithcharacter.buzzsprout.com/ or find on your favorite app.Drop us a message...OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

If you've ever felt like your content isn't landing or your audience is tuning out, this episode is for you. Copywriter and podcaster Emily Aborn shares what visibility really means, why clarity trumps cleverness, and how to keep your people engaged across every platform... from emails to podcasting to social media. Get ready for tangible do's and don'ts that will help you clean up your content and stop blending into the noise.Emily's Website: https://emilyaborn.comEmily's Podcast: Content with Character listen to Emily's podcast https://contentwithcharacter.buzzsprout.com/ or find on your favorite app.Drop us a message...OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz Review, share with a friend and tag me! IG: itscrissyconner FB: crissyconner LI: crissyconner

It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl

❌ Fancy logo ❌ Color palette ❓Personal brand You've probably heard us talk about all the shiny distractions when it comes to earning money as a copywriter. Is a “personal brand” another one? On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down what a personal brand is and whether or not you need one to succeed in today's copywriting climate. Spoiler: just because you exist does not make you a brand. Your reputation behind closed doors with your clients is far more important than public perception of you on social media. ------------- Mentioned in the Episode Ep. 208: Are You Doing These 4 Things That Clients Look for in Freelancers?BONUS – Laser Coaching: How Do I Find Clients for Freelancing? Related Links This Brand-New Copywriter Landed a Senior Copywriting RoleWhy Brand Voice Matters in Copywriting3 Things to Remember if You're Brand New to Copywriting --------------- Get Free Copywriting Training here

"What about the content and the copy?" In this conversation, Heather and Caitlin discuss the journey of growing a business while maintaining balance, the transition from psychology to copywriting, and the importance of understanding one's niche. Caitlin shares her insights on brand messaging, the impact of AI on creative fields, and the significance of storytelling… The post #168: What do you get when you cross a psychologist with a copywriter? Caitlin Bell explains! appeared first on Website Love.

Analizamos cómo encontrar tu NICHO este 2025 como profesionales del copywriting. Te cuento qué puedes hacer para ser rentable.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business. Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your business, getting the right team together is critical. A few know better how to put a team together than Meahan Callaghan, the current Chief People and Culture Officer at Red Bubble (now known as Articore) and has held senior HR roles at Afterpay, Mecca, Seek and Foxtel. Meahan has hired and, let’s be honest, fired a lot of people, and she knows exactly how to find the right person for a role and build a winning culture. In this episode, we take a look at how one of the best in the business goes about hiring and firing people, what it’s like to work with some of the most famous founders in the country, and how to go about hiring the right people for your business. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Want to know the biggest reason your marketing isn't working? It doesn't reflect you.Most ads are generic. They could work for any business. But the best ads only work for one—because they're built around the true personality of the founder or brand. They're specific, not because of the product, but because of who's behind it. That's what makes them powerful. That's what makes them real. That's the heart of relational marketing— which is what today's episode is all about.I'm joined by Roy H. Williams—better known as the “Wizard of Ads”—who has helped iconic companies like 1-800-GOT-JUNK craft ads that fueled billion-dollar growth. Over the past 40 years, Roy has advised hundreds of founders, showing them how to grow through story, truth, and personality, instead of gimmicks, hype, or shallow tactics.If you want to write ads that break through the noise and actually connect with your buyers, this episode will change the way you think about marketing forever.In this episode, you'll learn: 1.) How Roy helped grow 1-800-GOT-JUNK from $97M to $1B—by leading with truth and identity, not data or demographics.2.) Why identity—not logic—drives every buying decision, and how your brand can tap into who your customers really are in order to better serve them.3.) What makes a company truly remarkable—and the one question Roy uses to test if your marketing actually makes people care.4.) The 4 things every human is secretly looking for—and how to build them into your ads so people don't just notice you… they trust you.Show Notes: LifestyleInvestor.com/247Tax Strategy MasterclassIf you're interested in learning more about Tax Strategy and how YOU can apply 28 of the best, most effective strategies right away, check out our BRAND NEW Tax Strategy Masterclass: www.lifestyleinvestor.com/taxStrategy Session For a limited time, my team is hosting free, personalized consultation calls to learn more about your goals and determine which of our courses or masterminds will get you to the next level. To book your free session, visit LifestyleInvestor.com/consultationThe Lifestyle Investor InsiderJoin The Lifestyle Investor Insider, our brand new AI - curated newsletter - FREE for all podcast listeners for a limited time: www.lifestyleinvestor.com/insiderRate & ReviewIf you enjoyed today's episode of The Lifestyle Investor, hit the subscribe button on Apple Podcasts, Spotify, or wherever you listen, so future episodes are automatically downloaded directly to your device. You can also help by providing an honest rating & review.Connect with Justin DonaldFacebookYouTubeInstagramLinkedInTwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“Breathe. I encourage you to take a moment and breathe, and assess what you truly want and work backwards to make a plan to achieve it” on the Daily Grind ☕️, your weekly goal-driven podcast. This episode features Kelly Johnson @kellyfastruns and special guest Evelina Kaganovitch, who is a fashion copywriter known for blending creativity + proven copywriting frameworks to write high-performing email marketing campaigns, websites, social media content, ads, and print media campaigns for businesses all around the world.S7 Episode 32: 07/17/2025Featuring Kelly Johnson with Special Guest Evelina KaganovitchAudio Credit Intro and Outro: Daniel ChayraFollow Our Podcast:Instagram: @dailygrindpod https://www.instagram.com/dailygrindpod/  X: @dailygrindpod https://x.com/dailygrindpod Facebook: https://www.facebook.com/dailygrindpodTikTok: https://www.tiktok.com/@dailygrindpodPodcast Website: https://direct.me/dailygrindpod   Follow Our Special Guest:Website: www.evelinakreative.com LinkedIn: https://www.linkedin.com/in/evelinakreative/  Instagram: @evelinakreative

In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) with low-maintenance visibility so you can get seen & paid on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl

¿Es Leo Burnett el mejor copywriter de la historia? Hoy analizamos su vida y su impacto. ¿Qué podemos aprender de él?Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Ever feel like the only way forward in your career… is up a corporate ladder that you don't even want to be on in the first place? Yvonne did, too. After 15+ years in communications roles at mission-driven nonprofits, she knew things had to shift after the birth of her son. She asked a question many parents ask: “How can I do work I love, get paid my worth, and still be present for my family?” On this episode of the Build Your Copywriting Business podcast, Yvonne shares how discovering copywriting gave her a path to both professional purpose and personal balance. She also shares her approach to client outreach (yes, she really took our “It's just an email” advice to heart!) and offers smart, honest tips for pitching in a way that feels natural and authentic—especially if you're new. If you're dreaming of a career that fits your life, not the other way around, let Yvonne's story provide you with a healthy dose of inspiration. There is a way to fulfillment in all areas of your life—if you're willing to get creative and look away from the typical “ladder” and climb your own. ---------------- Mentioned in the Episode yvonneturnercopy.comEp. 62: Defining Copywriting Success for YourselfEp. 187: Change My Mind About Advertising! How to Be an Ethical CopywriterFreelance Copywriter Benefits: How to Build Your Own Benefits Package Related Links Ep. 177: Reframing Your Copywriting Goals to Align with Your Values – with Jessica Lackey --------------- Get Free Copywriting Training here

In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with copywriting and AI expert Kerry Harrison to explore one of the most exciting—and often misunderstood—areas of artificial intelligence: AI-powered copywriting. Together, they dive into how Anthropic's Claude AI compares to tools like ChatGPT and Gemini, and why Claude is quickly becoming a favourite for writers who care about tone, style, and ethical AI. Kerry, a seasoned copywriter and trainer, shares her hands-on experiences using Claude to create high-quality marketing content. She explains how Claude's intuitive interface, stylistic flexibility, and alignment with ethical AI principles make it a uniquely powerful tool for communicators, marketers, and brands. But this isn't just a tool review. It's a masterclass in how to approach AI copywriting strategically. Daniel and Kerry explore a human-first methodology called the AI Sandwich, a practical framework for combining human creativity with AI efficiency. They tackle big questions about authenticity, originality, and prompt engineering, and show how to avoid the cookie-cutter feel that plagues so much AI-generated content. Highlights include: Why Claude's tone of voice and writing capabilities often outperform other models for consumer copy How to train Claude on your own style and get responses that reflect your brand's voice How to use Claude's Projects feature to build custom tools like tone checkers, newsletter editors, and interactive customer personas A breakdown of the AI Sandwich Methodology (Human → AI → Human) for crafting content that feels human, not robotic Techniques for fact-checking, editing, and sense-checking AI outputs to avoid hallucinations and blandness How Kerry uses Claude for marketing strategy, persona creation, positioning, and ideation Tips for integrating Claude with Gmail and calendar tools to improve time management and workflow efficiency This episode is packed with actionable ideas, whether you're a content creator, strategist, marketer, or business owner. You'll learn how to write better prompts, extract more value from AI tools, and remain fiercely authentic and creative in an age of digital automation. Key Takeaways: Train AI on your tone of voice to stand out from generic outputs Use Claude's extended thinking and reasoning models for strategic ideation Human guidance (before and after AI) is critical to compelling content Projects in Claude can act like custom GPTs tailored to your exact needs Staying human, thoughtful, and ethical is still your biggest advantage

If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell Like A Copywriter, build your low-maintenance recurring visibility strategy to sign new clients on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $OLD sequence: A fast-action lead magnet sequence to turn new subscribers into paying clients. ------------ Apply for Inbox It Girl

In this episode, I'm joined by copywriter Andrea Shaw for a conversation about messaging that works and feels like you. We're talking about what drives buyers to say “yes,” how to balance fear-based marketing with real connection, and why your website copy matters just as much (if not more!) than your brand design.Andrea shares:How her career went from corporate translation gigs to website copy for creative business ownersWhy she chose the solo path instead of scaling a team and what she's learned about leadership along the wayHow wedding pros (and any creative entrepreneur) can use buyer psychology to sell with empathy, not pressureTips for setting realistic timelines, booking clients on a waitlist, and handling slow seasons without panicHer two quick wins to improve your website copy today (it's easier than you think)About Andrea ShahAndrea Shah is a conversion copywriter who helps wedding professionals and other creative business owners turn their websites into working sales tools. With a background in brand voice, website strategy, and buyer psychology, Andrea's specialty is writing copy that feels personal, powerful, and clear. She's a Diet Coke enthusiast, market research nerd, and firm believer that you don't have to scale a team to build a successful business.Find and follow Andrea at andreashah.com and on Instagram & Threads at @andreashahcopy.

After spending 17 years in education, Meredith Cooley decided to try something new: copywriting. She started Page and Purpose after the pandemic and leveled her experience as a teacher into helping ed tech companies craft their marketing. Finding success quickly in her new business, she wants to help other educators try copywriting with her new an online course “Classroom to Copywriting.”In this episode, Meredith and I discuss why she left teaching and jumped into marketing. She describes how she applied her teaching experience to copywriting, and the process of starting a business, Lots of helpful information in this one!For all links and resources mentioned in this episode, head to the show notes: https://www.educatorforever.com/episode143.

Title: How to Launch Therapy Intensives in Private Practice: An Interview with Steffeny Feld, LCSW Description:Curt and Katie chat with Steffeny Feld, LCSW, Therapist and Creator of the Intensive Design Lab, about how therapists can bring therapy intensives into private practice. We explore how therapy intensives differ from traditional therapy, how to structure and prepare for intensives, clinical considerations for both clients and clinicians, and why this model can be particularly supportive for highly sensitive or neurodivergent therapists. About Our Guest:Steffeny Feld is a Therapist, Copywriter, and the Creator of the Intensive Design Lab where she supports therapists of all backgrounds and modalities to launch therapy intensives in private practice. Steffeny believes that therapy intensives are powerful and transformative for clients and the clinicians who offer them. She supports therapists to bring intensives into their practice so that they can work less and earn more while helping clients heal. Steffeny lives in St Louis, Missouri with her partner and 4-year-old son, Felix. Key Takeaways: Therapy intensives offer a distinct therapy format, not just longer sessions. Therapists must assess client readiness and window of tolerance carefully. Intensives can support therapist sustainability, especially for highly sensitive and neurodivergent clinicians. Practical considerations include session structure, pacing, and client comfort. Therapy intensives provide an opportunity for deep clinical work and income diversification. Link to Transcripts and Full Show Notes: https://mtsgpodcast.com Join the Modern Therapist Community:Linktree: https://linktr.ee/therapyreimagined Creative Credits:Voice Over by DW McCann - https://www.facebook.com/McCannDW/ Music by Crystal Grooms Mangano - https://groomsymusic.com/

In this episode of The Copywriter Club Podcast, we're talking about how con men, pick-up artists, magicians and yes, copywriters, use psychology and persuasion to get readers to pay attention and change their behavior. My guest is copywriter John Bejakovic who has just published a new book on the topic. If you want to be a better writer, click the play button below, or scroll down for a full transcript. Stuff to check out: The 10 Commandments Book John's first interview The Katelyn Bourgoin Interview The Sarah Levinger Interview The Richard Armstrong Interview The Parris Lampropouos Interview The Copywriter Club Facebook Group The Copywriter Underground The How to Write Emotional Copy Masterclass Transcript: Rob Marsh: Looking for non-obvious ways to be more persuasive? Today we're talking about the ten commandments of con men, pick up artists, comedians and others. This is The Copywriter Club Podcast. Over the last couple of months, I've interviewed a couple of guests about psychology and persuasion… on episode 447 I talked with Katelyn Bourgoin and on episode 448, I spoke with Sarah Levinger. In both of those interviews we talked about using psychology and principles from behavioral economics and neuroscience. Today's episode covers similar ground in a very different way. My guest is copywriter John Bejakovic. John runs one of the best daily email lists out there, sharing his throughts on marketing, sales, and persuasion. He recently published a book about these topics called, The 10 Commandments of Con Men, Pick Up Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters. It's a long title for a short book that covers a lot of ground. I wanted to talk to John about the ideas in his book, but more than that, I wanted to discuss the ethics of using these kinds of tactics to get our readers and prospects to take action.  If you want to be a better writer or a more effective communicator or simply want to help your children or customers or friends use information to make better decisions, I think you'll like this episode. These topics really appeal to me. Not just as a writer or marketer so I can use these techniques myself, but also as a consumer. You can't avoid the con men who use these tactics unless you understand the tactics and how they use them. Being smart is not enough to avoid responding positively to the ideas we talk about on this episode. Before we jump into our interview, a little while ago I recorded a masterclass to show copywriters, content writers and other marketers how to write “emotional” copy. Everyone says emotions sell, but how do you actually write emotional copy? I walk through more than a dozen examples in this masterclass and give you a proven process for figuring out the right emotions to focus on as you write… and how they change as you make your pitch. The masterclass includes several bonuses on storytelling, using A.I. to find dominant and transformational emotions, and much more. You can get this masterclass at thecopywriterclub.com/emotion And now, my interview with John Bejakovic. Rob Marsh: Hey, John, welcome back to the podcast. You were here, I think it was literally two years ago, Episode 365, where we talked about a lot of different stuff, and people maybe can go back and listen to that, but catch me up on what's been going on in your business, and this new book you've got. John Bejakovic: Yeah, sure. So, yeah, I was thinking about that. It's been about two years since I was on the podcast last and I think we talked about email and things like that, because that's kind of my bread and butter. And then at the end of that podcast, you were kind of asking me, what I'm what am I working on? And I was working on this book at that time, and the plan was to have this book, which is a kind of an intersection of different disciplines and ...

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What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet? That’s the wild reality for Lachlan and Austin Macfarlane – aka the Macfarlane Brothers – two self-taught filmmakers whose short-form videos have clocked more than 500 million views online. Starting with a childhood curiosity and a second-hand camera, they’ve grown into full-time content creators, directors, and award-winning storytellers for global brands like Warner Bros., Netflix, and Universal Pictures. In this episode, they unpack the creative process behind their viral videos, how they turn 15 seconds into a storytelling masterclass, and what it really takes to build an audience that sticks around. Plus, they share what goes into landing brand deals, writing sponsored content that doesn’t suck, and why they’re aiming to direct feature films next. Whether you're a marketer, copywriter, or creator at heart—this one’s packed with practical gold. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

You've been showing up. Sending the value. Writing the tips. Being helpful. Being consistent. And still...nobody's clicking. Nobody's buying. Your list is like a ghost-town. You're overdelivering education. You're dripping with value. You're giving people free TED Talks in their inbox…and never actually telling them how to pay you. In this episode of Sell Like A Copywriter, we'll look at how to turn your empty inbox into a conversion party. ------------ Apply for Inbox It Girl

Meta's making a major shift—and it's about to change how ads work on their platforms in a big way If you've ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don't recommend it unless you're trained to do it)… You are responsible for writing the copy that gives the ads the best chance to drive results. On this episode of the Build Your Copywriting Business podcast, we're breaking down Meta's phase-out of detailed audience targeting—and what it means for you as a copywriter. No need to hit the panic button, just the “listen” or “watch” button. We'll tell you exactly what you need to know to stay ahead and keep delivering for your clients. --------------- Mentioned in the Episode Meta Ads LibraryMeta advertising standardsEp. 18: How to Land Your First Copywriting Clients—Without Experience Related Links Find Copywriting Clients on Facebook: 3 Tips and 1 Big WarningThe Cool New Tool for Facebook/Meta Ads Copywriting Research --------------- Get Free Copywriting Training here

You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I'm gonna show you what I actually mean when I say: You don't need more posts. You need better emails. In this episode of Sell Like A Copywriter, we'll look at 3 very different offers, and exactly how I'd position each one inside Inbox It Girl 

In this powerhouse episode of Copy Chief Radio, Kevin Rogers chats with Daniella Wade—a strategic copywriter and entrepreneur from Trinidad and Tobago—about what it really takes to thrive as a freelance copywriter and what it's like to land an elite in-house gig with Jeff Walker's team at Internet Alchemy. Daniella shares her entrepreneurial journey, how she transitioned from hustling freelance gigs to becoming a valued team member in a premium direct response company, and the game-changing mindset that helped her stand out during Copy Chief's "The Goods" competition.  

If your marketing success is dependent on you doing everything — writing every email, scheduling every post, fixing every tech issue — this episode is for you. Because it's time to shift from doing it all to becoming the Content CEO in your business. This week, your hosts, Suzi Dafnis and Michelle Falzon, share the 3 key shifts you can make to move from overwhelmed content creator to strategic content leader. Listen to This Episode to Hear More About:  -> The real reason your content feels inconsistent and exhausting—and how to fix it with one powerful mindset change. -> Why batching, briefing, and building systems is your new superpower (even if you're a solo operator). -> The 3 key shifts to becoming a Content CEO—and how to start making them today. -> How to get 80% of your content done by someone else—and still have it feel 100% like you. -> What to do when you feel like “no one can do it like me”—and why that belief is keeping you stuck. -> The surprising truth about delegation: Why handing off tasks isn't enough—and what to do instead. -> The 3 high-leverage roles every growing business needs (and how to know which one to hire first). -> Why your first hire doesn't need to be full-time—or even permanent—to make a massive difference. -> The “Who Not How” principle that unlocks freedom, focus, and faster growth. -> How to stop being the bottleneck in your marketing—and start building a machine that runs without you. -> The one question to ask yourself this week to start stepping into Content CEO mode. -> And so much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. https://her-business.lpages.co/herbusiness-mastermind/?utm_source=Website&utm_medium=General&utm_campaign=HerBusiness-Mastermind Join the HerBusiness Network Find out what this is Australia's leading network for women business owners. https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist Episode 237 – How & When to Hire a Copywriter with Belinda Weaver https://herbusiness.com/podcast/how-and-when-to-hire-a-copywriter-with-belinda-weaver/ Belinda Weaver – Copywrite Matters https://copywritematters.com Dan Martell – Author of Buy Back Your Time https://www.danmartell.com Dan Sullivan and Dr. Benjamin Hardy – Authors of Who Not How https://www.strategiccoach.com Amanda Paul – Brand Injection https://brandinjection.com.au   We'd love to hear from you! Got a bonus idea from today's episode? Let us know over at the Content Sells Podcast Facebook Page. Enjoying the show?Help us reach more women in business by leaving a review on Apple Podcasts. It means the world to us!

#165 Holy sh*t how did we get to 165 already??!! And ain't no better person to have on the pod than the Onion Lady herself, Ms. Michele Tonkovitz.    Michele, or MT as her public knows her, is the Founder and CEO of Green Onion Creative. A successful agency rooted in Milwaukee.    Not only is she a friend of the pod. She delivers great insights on marketing. Plus, she shares a great case study for her PR work around for Buc-ee's in Oak Creek.    Want more? Yeah you do becasuse there's so much more!   Here are the highlights:    [00:00] Intro & Background [04:30] Running an Agency: The Highs & Lows [10:45] Self-Awareness and Knowing Your Strengths [14:30] Advice for Aspiring Business Owners [17:20] A Day in the Life [21:10] Managing a Virtual Team [25:10] What's Changed in Advertising [29:00] Changing Client Behavior & Expectations [31:10] Networking Philosophy [42:00] Clients Often Don't Understand PR [48:00] Case Study: Buc-ee's in Oak Creek [54:30] The Agency World at Large [56:10] Sharpening Focus & The “Dying Dog” Analogy [1:01:20] Vision for the Next 3–5 Years and Wrap Connect with Michele on LinkedIn: https://www.linkedin.com/in/micheletonkovitz/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sleep...But they aren't good at telling you HOW. How to determine which story to tell. How to connect your story to your client. How to use your story to sell. So most people (prob u -- though, not your fault) are doing it completely wrong. In this episode of Sell Like A Copywriter, get a free mini-masterclass in telling stories that actually sell even when you're not “selling.” ------------ Apply for Inbox It Girl

We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post. Well, it turns out there’s a method to that madness, and the one with the keys to unlocking that method is Michelle Melky. Michelle is the Global Creative Director of a marketing agency called Amplify. They represent the top influencers and broker the deals for them. Michelle has created cutting-edge content for brands including Estee Lauder, Warner Bros. and Google. She also co-produced Love Songs, the world’s first narrative web series for TikTok. Her work has been nominated for a TikTok Ad Award, three Mumbrella Awards and in 2024, she was shortlisted for the B&T 30 Under 30 Awards. In this episode, we talk about what it means to be an influencer – or content creator, as Michelle prefers to call them. She gives us the low down on how to create that content, land a brand deal, find clients willing to pay you the big bucks and why you don’t need as many followers as you might think to start calling yourself an influencer. If you’ve ever wanted to monetise your knowledge about anything and learn how to negotiate and navigate the new media landscape, this is the episode for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.) How did I go from barely covering biz expenses in April to EASILY covering them, paying my credit card balance in full, send some to savings, AND transferring fun money to my personal? In this episode of Sell Like A Copywriter, I'm giving you the top 5 reasons that led to this, as well as where my 'work' is going now. ------------ Get My Social-Free Funnel Email Templates Here! ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don't remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we've got another one to add to that list: product marketer. On today's episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spain (where, spoiler, she's from and now a homeowner!). She is sharing the full story that led her from working 60 hour weeks teaching in the UK to becoming a copywriter and, ultimately, landing a product marketing role that allows her to work from her home in Spain. Alba's journey is the perfect reminder that you never know where your career will take you. But if you're open to the possibilities, copywriting can take you places you may not even realize are options.  I can't wait for you to hear all of Alba's wisdom (and how one of her first copy clients was the World Health Organization—how cool is that?!).  ------------------ Mentioned in the Episode How Do I Know If I'm Ready to Pitch Copywriting Clients?How to Fast Track Your Copywriting Career SuccessEp. 203: Secrets to Smooth Copywriting Client Relations Related Links Ep. 59: Buying a New Home with Copywriting Income – Shannon's Story --------------- Get Free Copywriting Training here

Copywriters have been using LinkedIn to connect with and land clients for years. So why is it still so difficult to grow an audience on that platform? I asked copywriter and LinkedIn Strategist, matt Barker, to chat with me about this for the 450th episode of The Copywriter Club Podcast. We talked about the best content to post, the biggest mistakes people make on LinkedIn, and how to get the right followers to pay attention to you. If you want clients to find you, click the play button below, or scroll down for a full transcript. Stuff to check out: Matt's LinkedIn Matt's Website The Copywriter Club Facebook Group The Copywriter Underground Research Mastery Course   Transcript: Rob Marsh: Looking for ideas for finding and connecting with potential clients on LinkedIn? You're in the right place. This is The Copywriter Club Podcast. There are a lot of ways to find and land clients. There's cold emailing which allows you to choose the clients you want to work with—and if your pitch warms up your prospect and offers to solve the right problem for them, it can be very effective. Incidentally, if you want to learn how to cold pitch effectively, check out thecopywriterclub.com/lovenote.  Beyond cold pitching, another popular method for attracting clients to you is posting content on social media. And for copywriters, Instagram or LinkedIn seem to be the two go-to platforms. And yes, there are copywriters using other platforms like TikTok or Threads and seeing success there, most of the action seems to be on these other, older platforms. We've talked about finding clients on LinkedIn several times on the podcast. And in fact, we'll talk about it again in the near future. But because so many copywriters are using thise platform to build an audience, it bears repeating some of that advice from time to time. But it's not just repeating the same stuff… we're looking for new ideas that work now. The algorythm is always changing, so keeping an eye on what's working now is important. So with that as our preamble, I invited copywriter turned LinkedIn Audience Building Strategist, Matt Barker, to share with me—and you as my listener—what is working on LinkedIn right now. Matt has built an audience of more than 170,000 followers on LinkedIn. His posts get 100s of comments and when he shares his programs or other products, the sales follow. Matt will be the first to say that getting attention on LinkedIn is harder today than it was two or three years ago. But that doesn't mean it's hard to stand out. In this interview, Matt and I talked about what works, what he's posting more of lately, and how sharing content to inspire and motivate can bring in more clients than posts pitching your services.  I think you're going to like this interview… Before we get to the interview, just in case you missed this last week when I mentioned it, I put everything I know about conducting research and using A.I. as part of my research process into a short course called Research Mastery. It includes the 4:20+ research method that helps copywriters like you uncover the insights you need to write great sales copy. ..more than twenty different techniques for capturing ideas, … all of the questions I use to get find big ideas about my client, their product, their customers and their competitors as well as the documents you need to capture your research and several tutorials on how to use A.I. to speed up your processes and even help with your research itself. But unlike other resource courses that take hours to watch and implement, this one will teach you everything you need to know in a single afternoon. You can learn more about this unique resource at thecopywriterclub.com/researchmastery… research mastery is all one word. I'll link to that in the show notes so you can easily find the link if you can't type the URL into your browser right now… thecopywriterclub.com/researchmastery And now, my interview with Matt Barker.

Raise your hand if you've recently felt:

I've been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It's a hard pill to swallow, but it isn't necessarily the end of agencies. It's just the end of the ones that built their model on tasks. So what's the future for agencies? Agencies Built on Tasks Are Already Obsolete Let's get real: if you're still selling deliverables, your agency's already falling behind. What AI can't replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here's how they're staying ahead: 1. Productize the Thinking, Not the Task Most agencies sell what they do – SEO, ad management – Clients don't care that you “run Facebook ads.” They want results. Instead of saying “We run ads for local businesses,” say “We help local gyms get 100 leads in 30 days with a proven 3-step system.” You just went from vendor to strategic partner that sell a system that scales. Productizing your thinking means turning your knowledge into a framework. When you package your thinking and your strategy as something like “The 30-Day Lead Domination System” or “The 5-Step Authority Engine” your expertise becomes a product. That's what scales. 2. Sell Speed and Certainty Speed is an agency superpower. Most clients aren't losing to competitors—they're drowning in indecision. They don't need more options—they need momentum. So skip the six-week strategy plan. Instead of saying “We'll optimize your funnel,” offer quick wins: “We'll launch your highest-converting offer by Friday.” Certainty is what closes deals. Clarity is what makes them stick. 3. Own Your Niche Generic is dead. The riches are still in the niches. Solve a very specific problem for a very specific group of people. The more specific your promise, the more profitable your agency will become. 4. Use AI—But Don't Compete With It Don't just talk about AI—implement it. Show your clients how to use AI to streamline workflows, automate leads, and improve reporting. Become the AI Sherpa, not the tool. If you're not guiding your clients through AI, someone else will. 5. Build Client Community Want to be irreplaceable? Connect your clients to each other. Host virtual meetups. Build a mastermind. Facilitate introductions. Create spaces for idea-sharing. AI will never replace real human connection—and your clients are craving it. We've seen this firsthand with the agency mastermind: community is the real secret weapon. 6. Be the Guide, Not the Gun Execution is cheap. Clarity is priceless. AI will never replace someone who can build leads. Be the one who filters the noise. Be the coach. Once you step into that role, I can promise you your value will skyrocket. So, Did Zuck Kill the Agency Model? Not Even Close. He didn't kill it—he evolved it. The agencies that lead, think, and adapt will be the ones that thrive. Those that keep selling tasks will get replaced. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

Elspeth Duncan, is a Trinidadian multi-hyphenate creative based in Tobago. Born into a scholarly family in St. Augustine, Trinidad, her father is a professor of botany, and her mother worked as a librarian. Elspeth's upbringing fostered a love for travel and learning, pursuing an education at the University of the West Indies, St. Augustine, where she earned a B.A. in English Literature and minored in linguistics, general psychology and sociology at UWI. She later attained a Master of Philosophy in Criminology from the University of Cambridge, driven by a desire to explore rehabilitation. She took part in Activities and societies: Women's Football Team; New Hall Women's Cricket Team; Squash; Cycling Elspeth's creative journey began in the advertising industry, where she worked as a Copywriter for McCann Erickson and Lonsdale/Saatchi & Saatchi for nearly a decade, crafting compelling campaigns across various media. In 2000, she founded Happy Hippie Productions, later becoming THOU ART YOGA. Elspeth is a KRI-certified Kundalini Yoga instructor since 2002, and has taught locally and internationally. Her dedication to animal welfare blossomed after relocating to Tobago in 2012, where she founded her nonprofit/NGO -Venus Doggess Of Love. This initiative aims to rescue, rehabilitate, and advocate for animals, with the belief that “Love changes lives.” Elspeth's commitment has earned her accolades, including the 2018 Angostura Champions Award for her significant contributions to animal welfare. Elspeth is an accomplished writer, of poetry, fiction, articles for Caribbean and international publications and scripts for film and theatre. Her first published work of fiction, Daisy Chain, links 53 women to each other in a chain of eclectic vignettes, some of which Elspeth intends to translate into film. She also paints and composes song lyrics and music that blends electronic and acoustic elements, reflecting her varied artistic talents. Her award-winning films, such as *Venus & Magnet*, showcase her storytelling prowess. Elspeth runs an intimate dining experience called Table For Two, curating personalized meals, that celebrates love and connection. Currently residing in Tobago with her three rescue dogs, Venus, Sheba and Brindle, and three cats, ABBA, Krispin, and Angelo, Elspeth continues to advocate for animal rescue and welfare.Elspeth Duncan embodies a unique blend of creativity, compassion, and commitment to positive change. Whether through her teachings, philanthropic efforts, culinary creations, or artistic expressions, she continually seeks to inspire and instill a sense of harmony in the world around her. As a devoted animal advocate and a passionate yoga instructor, she is dedicated to raising awareness and fostering connections—one class, one meal, and one rescued animal at a time. Elspeth enjoys nature, the outdoors, traveling, independent films, social and environmental activism, conscious living and any creative pursuit. Connect with this wonderful creative at:https://linktr.ee/elspethduncanhttps://www.facebook.com/elspeth.duncanhttps://www.facebook.com/VenusDoggessOfLoveCharlotteville Tails'—official selection 2025 at @caribbeanfilmfest11 - 15 June 2025, Trinidad #CharlottevilleTails #carribeanfilmfestival...see TRAILER HERE-https://youtu.be/r1sn6e9N8oQ?si=TqM4vXKpKobX5ah6

Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […] The post Brand Messaging with Kerry Fennell, The Writing Barn appeared first on Business RadioX ®.

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today's episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.” But then, the part that I would encourage you to stick around for, we're talking about all the doors that you open when you learn how to write copy. Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters. Carli is a social media manager.Adele is a communications director.Sunny is a marketing strategist.And Kate herself is our marketing manager in addition to writing copy for her other clients! (If you haven't, check out their stories and so many others on the CCA student stories playlist >) If you're ready to explore your career options, listen now! --------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele's StoryEp. 103: Becoming a Social Media Copywriter & Manager—Carli's StoryEp. 44: Transitioning out of the Military and Building a Copy Career – Tyler's StoryEpisode 218: Copywriting Opens Doors to Career Opportunities – Sunny's StoryEp. 4: Meet Our Head Copy Coach, Kate Related Links Which Work-From-Home Writing Jobs Are Real?How to Draw Copywriting Work Opportunities to YouEp 142: On-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here