Podcasts about copywriters

I've been paying an agency to run our Meta ads and for some time Meta itself has been reaching out to take over the account. Let that sink in. The same platform your agency relies on is actively trying to cut you out of the picture. The worst part? This is just one example of a much bigger shift. Big tech is building tools that create entire campaigns—copy, design, video, testing—without a human in sight. Your strategist? Replaced. Designer? Replaced. Copywriter? Gone. I get it. It's a hard pill to swallow, but it isn't necessarily the end of agencies. It's just the end of the ones that built their model on tasks. So what's the future for agencies? Agencies Built on Tasks Are Already Obsolete Let's get real: if you're still selling deliverables, your agency's already falling behind. What AI can't replicate is leadership. At the end of the day clients want results and direction. Smart agencies are not selling tasks anymore. They're selling thinking. Here's how they're staying ahead: 1. Productize the Thinking, Not the Task Most agencies sell what they do – SEO, ad management – Clients don't care that you “run Facebook ads.” They want results. Instead of saying “We run ads for local businesses,” say “We help local gyms get 100 leads in 30 days with a proven 3-step system.” You just went from vendor to strategic partner that sell a system that scales. Productizing your thinking means turning your knowledge into a framework. When you package your thinking and your strategy as something like “The 30-Day Lead Domination System” or “The 5-Step Authority Engine” your expertise becomes a product. That's what scales. 2. Sell Speed and Certainty Speed is an agency superpower. Most clients aren't losing to competitors—they're drowning in indecision. They don't need more options—they need momentum. So skip the six-week strategy plan. Instead of saying “We'll optimize your funnel,” offer quick wins: “We'll launch your highest-converting offer by Friday.” Certainty is what closes deals. Clarity is what makes them stick. 3. Own Your Niche Generic is dead. The riches are still in the niches. Solve a very specific problem for a very specific group of people. The more specific your promise, the more profitable your agency will become. 4. Use AI—But Don't Compete With It Don't just talk about AI—implement it. Show your clients how to use AI to streamline workflows, automate leads, and improve reporting. Become the AI Sherpa, not the tool. If you're not guiding your clients through AI, someone else will. 5. Build Client Community Want to be irreplaceable? Connect your clients to each other. Host virtual meetups. Build a mastermind. Facilitate introductions. Create spaces for idea-sharing. AI will never replace real human connection—and your clients are craving it. We've seen this firsthand with the agency mastermind: community is the real secret weapon. 6. Be the Guide, Not the Gun Execution is cheap. Clarity is priceless. AI will never replace someone who can build leads. Be the one who filters the noise. Be the coach. Once you step into that role, I can promise you your value will skyrocket. So, Did Zuck Kill the Agency Model? Not Even Close. He didn't kill it—he evolved it. The agencies that lead, think, and adapt will be the ones that thrive. Those that keep selling tasks will get replaced. Agency Mastermind Still feel like you're winging it? You're not alone. Most agency owners hit a plateau because they're stuck in the business, buried in decisions, and disconnected from people who get it. The agencies killing it and scaling faster found out they needed to be in the right room. Go to https://www.agencymastery360.com/agency-mastery and get access to a community of agency owners sharing their data, deals, strategies, and mindset shifts.

AI Search, SEO and Generative Results are evolving fast! Every month brings new changes in AI-driven search and SEO. Join Christopher Melotti and Shawn Powrie from Hedgehog Digital Marketing as they unpack what's happening, why it matters and how you can keep up. This episode simplifies the noise around AI and delivers insights you can actually apply in your marketing.

Pam gets the axe from her copywriting job, says eff that noise, and...  starts a podcast? What? Featuring CANNED's behind the scene enabler and producer, Amy Guth as this week's guest host. 

Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […] The post Brand Messaging with Kerry Fennell, The Writing Barn appeared first on Business RadioX ®.

It's hard to believe (at the time of this recording) that it's April, and hopefully we all survived tax day and are able to get out and enjoy some of the beautiful Spring foliage that's popping up all over. On this Spring day, I've invited Lawrence Payne to join me as my guest. He is an award-winning copywriter, editor, voice actor and composer,  who has worked with some of the world's most progressive companies such as Yamaha Digital Musical Instruments, Yamaha Audio, Teac, Hitachi and Brother.  Many of them in his capacity as a senior copywriter at Intermart Advertising/Tokyo.  He's received awards for his creative work featured in prestigious national and regional competitions and he has a reputation for excellence in technical documentation and communications. Lawrence has over 32 years of professional experience covering subjects ranging from music, cultural history, philosophy, religion, robotics, telecom and travel.   Lawrence has contributed widely to consumer and trade publications, including the graphic-design journal How.  As a  knowledgeable musician and critic, he has written for Guitar Player magazine, served as associate editor at Music Connection magazine and studied with the Latin guitar virtuoso Jorge Strunz. He produces the YouTube channel Deep Space Theater, which features his own musical compositions. Among his recent literary efforts are the books of a Zen Buddhist abbot whose influence is spread throughout Asia to the Americas and Europe.   However, with all of the aforementioned projects, the one title that's missing from Lawrence Payne's accomplishments, is as LinkedIn's Chief Cheerleader and Encourager! On any given day, you can find Lawrence reposting, commenting and encouraging others on their accomplishments.  It's that kind of generosity and kindness that has brought us together to have a conversation. You may contact or follow Lawrence via the following: Business email Address(s): writerhead@msn.com, blueworldeditors@gmail.com LinkedIn profile: https://www.linkedin.com/in/lawrence-payne-b64a532/ Music: https://www.youtube.com/channel/UCdbzKL0rxVV5MXm0fWaLJLg Music for media: https://desertviewrecordsllc.disco.ac/cat/325091309/artists/9749899 Blog: https://medium.com/@blueworldeditors Newsletter: https://www.linkedin.com/pulse/creative-drive-lawrence-payne If you enjoyed this episode, make sure to follow 19 Stories wherever you listen to your favorite podcasts. It would be greatly appreciated if you gave a nice review and shared this episode well :-) To give feedback or a story idea: 19stories@soundsatchelstudios.com To listen to my demos: https://www.cherylholling.com/ To contact me via VO work or to host your podcast, I can be reached at: cheryl@cherylholling.com Follow me on Instagram: @cherylhollingvo Theme Song Credit:  'Together' by For King & Country "We got it together" insert: Barry White Proverbs 23:18 "Surely there is a future, and your Hope will not be cut off."

Brand Messaging with Kerry Fennell, The Writing Barn (North Fulton Business Radio, Episode 869) In this episode of North Fulton Business Radio, host John Ray talks with Kerry Fennell, founder of The Writing Barn. Kerry helps small business owners, consultants, and solopreneurs clarify their brand messaging and connect more effectively with their audience. She explains […]

¿Crees que es posible aprender de copywriting del jazz? ¿Crees que es intersante aprender más y más de negocio? Te cuento.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Analizamos el superpoder que puso en marcha el copywriter que cambió el mundo. Aplícalo de ahora delante.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Jenny Roth is a Copywriter and Launch Strategist who creates fire sales page and email copy that gets noticed for female founders with big goals + heart. In this summit episode, Jenny shares the marketing strategy that is working well for her business: bringing back her blog in a very intentional and strategic way. She shares blog posts regularly that are specifically designed to lead back to her services, especially her sales page copywriting projects. These blog posts cover topics like how her offer solves problems, client success stories, and her process, all designed to attract ideal clients. She also repurposes this content for her podcast and includes it in her weekly newsletters. This strategy has helped her attract new clients via Google searches, leveraging SEO content that lives on her website and is always discoverable. Jenny's advice is to start with long-form content that you own, and create strategic, offer-specific blog posts to build a sustainable, ongoing marketing presence.To stay in touch and continue learning from Jenny, check out her FREE Resource: Free Sales Page Copy Template.With this free and oh-so-easy-to-use template, you'll create FIRE sales page copy that: Your clients love to read and buy from, increases your current conversion rate, and doesn't stress you out to write. Listen to Jenny on: Above The Bar Copy PodcastVisit her website: www.jennyrothcopywriting.com

En este episodio hablamos con Andrés de la Casa Huertas (https://www.linkedin.com/in/casahuertas/) director creativo, director de arte, escritor, nómada digital de la publicidad – de sus comienzos como creativo en España, su paso por las agencias, su visión como diseñador y directior de arte, de su pasión por el cine y literatura, sus proyectos personales con The Wild Detectives (https://thewilddetectives.com/) y de cómo desarrollar la próxima generación de creativos y comunicadores en Texas. Special Guest: Andrés de la Casa Huertas.

Content Marketing a Waste of Time? April Fools!  Content marketing is actually one of the most powerful strategies for attracting, engaging and converting your ideal customers. But to achieve real success, you need a clear and strategic approach. In this episode, Chris shares five expert tips to help you refine your content marketing strategy, strengthen your brand and drive meaningful results.

In this episode, we hear from Jenny Gill and Krista Frahm, both occupational therapists and copywriters, as they discuss the dynamics of their professional relationship and the balance between collaboration and competition. They explore their individual journeys in the field, the importance of finding one's niche, and the challenges they faced when their paths intersected. The conversation delves into dealing with professional insecurities, the role of AI in copywriting, and practical advice for marketing occupational therapy services. You'll will gain insights into the value of collaboration, the nuances of creating effective marketing strategies, and the necessity of being courageous in business.   Join us in conversation about this podcast episode in our new online community. It's in a Facebook Group called The BRAVE OT Podcast - Let's Discuss! Jenny and Krista have shared some free resources that will be linked in the group. Krista's free training about testimonials Jenny's 5 Copywriting Mistakes Made By OTs (and how to fix them)   You can also follow both on Instagram: Jenny Gill   Krista Frahm And check out their websites:  https://www.kristafrahmagency.com/  https://jennygillcopywriting.com/   

Estas son las mejores estrategias de gamificación para copywriters que puedes aplicar hoy mismo en tu negocio. ¡Dale caña al juego!Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Estas son todas las patinadas que convierten una gran carrera de copywriting en un bluff del que no quieres formar parte.Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

Samantha Hoilett is a Sales Messaging Strategist & Copywriter. Since starting her business in 2018, she has helped 100+ clients craft bold copy and fresh messaging they need to stand out and sell more spots in their signature offers. Her clients have gone on to raise their prices, increase evergreen sales, have personal-best 5 and 6-figure launches, and grow businesses as bold and unique as they are.In this summit interview, Samantha shares the marketing strategy that's making a big impact in her business right now: showing her expertise in action. Instead of just sharing tips or surface-level advice, Samantha publicly demonstrates how she thinks—rewriting real copy, breaking down messaging, and showcasing her unique process. This builds instant trust, positions her as a go-to expert, and attracts clients.To stay in touch and continue learning from Samantha, get her FREE Resource The Boring to Bold Messaging Guide.This guide has 15 prompts on how you can more powerfully and boldly communicate the value of your offer.Watch Samantha on YouTube: www.youtube.com/@samanthahoilettFollow her on Instagram: @samanthahoilett.writesVisit her website: www.samanthahoilett.com

In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on trust, quality and purpose if they want to stay relevant in AI-powered search. With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed. In this episode, you’ll learn: The #1 SEO mistake writers still make (and what to do instead) Why content length and quality both matter more than ever The difference between informational and thought leadership content (and when to use each) How to structure content for SERP features and AI overviews Why trust signals and audience-centricity will define the future of SEO What AI is actually pulling into results (and how to get your brand included) How to optimise for voice search and the rise of zero-click content Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Vanessa Wilde's journey from elementary educator to conversion copywriting expert is a powerful example of embracing change and building a business around what matters most. As a mother of four, she redefined success on her own terms, leaving behind agency life for the flexibility to raise her family while helping coaches and course creators elevate their messaging. Her approach weaves authenticity into every line of copy, proving that storytelling and real connection consistently outperform generic strategies—especially in an AI-saturated world. With a deep understanding of audience psychology, Vanessa emphasizes that high-converting copy starts with empathy, specificity, and clear messaging. She's not just selling services—she's helping brands speak directly to the hearts of the people they serve. Her insights on balancing motherhood, marketing, and meaningful work offer a refreshing perspective for entrepreneurs who want to grow without burning out or sacrificing their personal lives. Ready to craft a launch that connects and converts? Download Vanessa's free landing page template and uncover the Exact 5 Key Strategies top coaches and course creators use to increase their conversion rates. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Send us a textEdd Dawson discusses a question-based approach to online marketing that outperforms traditional keyword methods. Questions reveal deeper insights about audiences and their needs, creating stronger content that builds authority across various marketing disciplines.• Questions form the foundation for stronger SEO content clusters and topical authority• PPC specialists improve landing pages by addressing objections found in customer questions• Copywriters gain deeper understanding of new topics through question research• Agencies impress clients by demonstrating thorough understanding of audience concerns• Content creators overcome writer's block with clear direction from question banks• SaaS businesses identify product improvements and competitive advantages• E-commerce sites build necessary topical authority and improve conversion rates• Brands discover what customers won't ask directly but will search online• PR professionals identify emerging issues and opportunities fasterTry KeywordsPeopleUse.com today for free to find the questions people ask online. Get in touch at podcast@keywordspeopleuse.com or find Edd at Channel5 on Twitter.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com Help feed the algorithm and leave a review at ratethispodcast.com/seo You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me nowSee Edd's personal site at edddawson.comAsk me a question and get on the show Click here to record a questionFind Edd on Linkedin, Bluesky & TwitterFind KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

If you've ever felt like you've outgrown the room you're in but weren't sure where to go next → this episode is for you.   Today, I'm pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I've been quietly building for copywriters who're ready to move differently.    You'll hear the story behind why I created it, what makes it different from every other community out there, and how it's designed to support the next version of your business. If you've been craving deeper conversations, clearer strategy, and a room full of women who actually get it… tap ‘Play' to get all the details.   Tune in To Learn: How Juno is different to other copywriter communities What happens when you step into a room that reflects who you're becoming The two curriculum tracks launching inside Juno (and how to know which one's for you) What the full 6-month experience looks like—coaching, critique, community, and curriculum Why this isn't just support—it's belonging, momentum, and strategy that moves with you   **********

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today's episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.” But then, the part that I would encourage you to stick around for, we're talking about all the doors that you open when you learn how to write copy. Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters. Carli is a social media manager.Adele is a communications director.Sunny is a marketing strategist.And Kate herself is our marketing manager in addition to writing copy for her other clients! (If you haven't, check out their stories and so many others on the CCA student stories playlist >) If you're ready to explore your career options, listen now! --------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele's StoryEp. 103: Becoming a Social Media Copywriter & Manager—Carli's StoryEp. 44: Transitioning out of the Military and Building a Copy Career – Tyler's StoryEpisode 218: Copywriting Opens Doors to Career Opportunities – Sunny's StoryEp. 4: Meet Our Head Copy Coach, Kate Related Links Which Work-From-Home Writing Jobs Are Real?How to Draw Copywriting Work Opportunities to YouEp 142: On-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here

What happens when you combine a cereal brand, surreal humour, and a copywriter who isn't afraid to admit when he's just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear.In this episode, we're joined by John Thornton, the creative mind behind Surreal's surreal tone of voice (and ex-Innocent word-wrangler). We chat about:Finding your brand's voice—even if it's a bit unhingedWhy humour, honesty, and even typos can win hearts (and views)How to stay weird and do your job as a marketerIt's honest. It's smart. It's surreal in the best possible way. Come for the laughs, stay for the strategy.

Bienvenue sur Avant J'étais Prof, le podcast des enseignants qui ont osé la reconversion.L'épisode du jour fait partie d'une série de 6 témoignages mettant en avant des parcours d'enseignantes reconverties dans le domaine du digital. Leur point commun c'est d'avoir suivi la formation de Manon Fayard pour apprendre le métier de Content Manager. Au programme : marketing digital, référencement naturel, rédaction web, réseaux sociaux et stratégie commerciale. Un vaste programme qui permet de comprendre comment renforcer la visibilité et l'image de marque d'une entreprise en générant de l'intérêt autour de ses services ou produits. C'est donc un métier extrêmement varié, qui se pratique généralement depuis chez soi et que l'on peut aussi bien exercer pour des clients que pour développer sa propre entreprise.Manon est elle aussi une ancienne prof, et elle s'apprête à accueillir 10 enseignants en quête de changement dans sa formation. Mais à quoi ressemble le quotidien d'une content manager ? Qui sont ses clients ? Et quelles sont ses missions ? Ça, l'invitée du jour t'en parlera bien mieux que moi !Alors tends l'oreille, essaye de te projeter et autorise-toi à rêver.__________Tout savoir sur la formation Content Manager : https://avantjetaisprof.com/devenir-content-manager/Le code AJP100 pour obtenir 100€ de réductionContacter Manon : https://www.instagram.com/annmof/Contacter Gaëlle : https://www.linkedin.com/in/gaelle-lambert-coucot-glcredaction__________

As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative ideas, admin notes, and execution ever end? In this episode of Sell Like A Copywriter, learn my top 3 favorite quick and easy rituals to go from clocked in to clocked out so you can get back to living first, working second. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

IN CLEAR FOCUS: Alan Barker, author of “The Complete Copywriter,” explores the evolving craft of copywriting. Alan shares four core competencies: curiosity, mental mobility, design thinking, and objectivity. He distinguishes between copy, which sells - and content, which informs. He discusses managing creative risk and emphasizes customer-focused conversations over interruption marketing. Hear why human imagination gives copywriters an edge over AI in crafting compelling marketing narratives.

Rosnąca popularność sztucznej inteligencji ma wpływ na zapotrzebowanie na usługi copywriterskie. Wielu klientów, widząc możliwości generowania tekstów przez ChatGPT i inne narzędzia AI, zastanawia się, czy nadal potrzebuje usług tradycyjnych copywriterów. To stawia pod znakiem zapytania przyszłość wielu firm opierających się na tworzeniu treści do mediów społecznościowych czy blogów.Branża copywriterka rzeczywiście się zmienia, ale także:- ulega rozwarstwieniu na masową produkcję treści z pomocą AI i wysokiej jakości strategiczny copywriting oparty na dogłębnej wiedzy o biznesie klienta;- rośnie znaczenie specjalizacji, która staje się kluczowa, ponieważ copywriterzy z ekspercką wiedzą są w stanie dostarczyć treści wiarygodne, zweryfikowane i wolne od halucynacji AI;- rola copywritera ewoluuje w kierunku stratega komunikacji, który wykorzystuje AI jako narzędzie i doskonali tworzone przez AI treści, a nie tylko zajmuje się pisaniem tekstów.Posłuchaj i dowiedz się, jak komunikować swoją ofertę, jak dostosować swój biznes do zachodzących zmian, w jaki sposób rozwijać swoje kompetencje i umiejętności oraz jak wykorzystać nowe możliwości biznesowe.

Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master first. In this episode of Sell Like A Copywriter, learn when to prioritize your branding versus getting more aligned and specific with your messaging, and how to merge the two. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

AI might be dominating headlines, but when it comes to getting found online, Google is still king. In this episode, we’re cutting through the hype and getting back to basics - because no matter how fast AI evolves, knowing how to write an SEO blog that ranks is still essential. To walk us through it, I’ve invited back Matt Farmer - former student, long-time SEO content strategist, and past team member at award-winning agency Studio Hawk. Matt knows exactly what it takes to get content noticed by Google, and in this mini masterclass, he shares practical tips and strategies you can use right now to boost your website rankings. If you want to sharpen your SEO writing skills, this episode is for you. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

There are seasons as a Copywriter building a business when you just need to put your head down and build. And then there are seasons when something inside you starts to shift—and you realize… you can't do this next version alone.   In this episode, I'm sharing how to recognize the season you're in—and how to know when it's time to find your people again. Especially if you've been trying to figure it all out on your own lately, this one's for you.   Tune in To Learn: The 6 tell-tale signs it's time to find your community The No.1 thing missing in our Copywriting Industry Different ways to tap into or create a new community Why I made Juno and who it's for   ********** Get on the waitlist for my new Copywriter Community, Juno that's opening Founding Member seats soon: Krystlechurch.com/junowaitlist    Resources & Follow: ***Get the FREE Private Podcast → The Copywriter's Guide: How to Make $20k Months from your Course, Templates or Program: https://krystlechurch.com/privatepodcast  → The KC Website: https://krystlechurch.com/  → Freedom Found Collective Mastermind: https://krystlechurch.com/freedom-found-collective  → Get *Probably* The Best Copywriting Newsletter You'll Ever Read: https://krystlechurch.com/copy-classroom  → Follow on IG: https://www.instagram.com/krystle.church    Like this show? Write a 5-star review — even just one sentence helps us bring you more content each week. 

Is your marketing strategy helping you attract the right clients effortlessly?Many entrepreneurs believe they need to be everywhere at once to make an impact. But what if the secret to effective marketing isn't about doing more—but about crafting a message that does the work for you? Ask yourself: Does your current marketing truly reflect the transformation you offer?In this episode of Success Genius, I sit down with expert StoryBrand copywriter Kris Jones to explore the power of storytelling in marketing. We discuss how a well-crafted signature story can clarify your message, simplify your strategy, and eliminate the need to constantly create content. Kris shares insights on why your website should be your most powerful sales tool and how focusing on just a few key platforms can drive real results.Tune in to discover how shifting your messaging can help you attract the right clients while doing less. By aligning your marketing with a clear, compelling story, you're not just promoting a business—you're creating an irresistible brand that speaks directly to those you're meant to serve.Topics covered in this episode include:Why your website should act as your top salespersonHow a signature story can simplify your marketing effortsThe key to attracting right-fit clients while repelling the wrong onesThe impact of clear messaging on confidence and conversionsIf you're ready to move beyond scattered marketing and create a story-driven brand that truly connects, tune in now and start turning clicks into clients!Resources Mentioned:Get Kris's "From Click To Client" Book: https://www.reddoordesigns.com/bookGet Kris's Help: https://www.reddoordesigns.com/Get The Book:  https://book.neillwilliams.com/bookLearn More About TEAM90:  https://neillwilliams.com/team90Book A Team Turnaround Call:  https://neillwilliams.com/team-turnaround-callContact Us: support@neillwilliams.comIf you're loving what you're learning on this podcast every week - the simple high-impact habits, tools and mindsets to optimize your whole body focus, motivation and energy - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts.

Recently, I was a guest speaker for a Mastermind group, and one of the questions I was asked? Where the heck do I start if I can't afford a copywriter? With copywriting being an ever-growing billion-dollar industry, copywriters ain't check. So in this episode, I share 3 things I'd suggest you start with when it comes to navigating the words for your brand if you can't afford a copywriter.   *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

Send us a textIf you're tired of chasing Instagram trends and feeling like the algorithm controls your business visibility, this episode is for you, mama.In this empowering episode of The Good Enough Mompreneur Podcast, host Angela Masciulli chats with Lisa Fernandez, email marketing expert and copy strategist, all about why your email list is your most valuable business asset—and how to start growing one that converts.Lisa shares her journey from content burnout to building a sustainable business through simple but powerful email strategies. We dive into common mistakes, how to nurture your list authentically, and the three actionable tips every mompreneur can implement this week to build or strengthen her list.Whether you're just getting started or need to breathe new life into your email strategy, this episode will leave you feeling inspired, clear, and ready to grow a business that works for you—not just the algorithm.

The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I need about your offer, business, and heart to help you get rapid transformations when it comes to your messaging and sales strategies. So, in this episode of Sell Like A Copywriter, learn how we can work together right now to co-create this year! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ 1:1 VIP Day Pass: Dm "I want to book a 1:1 day pass!" on Instagram ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Done-For-You Emails Monthly Retainer: Apply to My Client List ------------ Done-For-You Sales Funnel (Sales Page + Emails): Apply to My Client List ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

#304 Copywriting is an AMAZING option for starting your own work-from-home, freedom-fulfilling job, but not enough people know about it! Copywriting is everywhere and utilized in some fashion by EVERY company (even if we don't realize it). There are so many different avenues in copywriting -- different ways to leave your mark and do incredible work for so many different people, companies, or brands. In this episode, we are joined by professional copywriter Sara Estes, the head copywriter at StoryBrand. Sara pops the lid on the copywriting industry and shares her 6 steps to how you can go from a copywriting zero to a copywriting hero and business owner in fairly short order. Let's go!! Be sure to check out this episode in article form as well! (Original Air Date - 11/9/23) What we discuss with Sara: + Introduction and Guest Background + Sarah's Journey into Copywriting + Understanding Copywriting and Its Importance + Differences between Copywriting and Content Writing + The Value of Copywriting in Business + Educating Yourself in Copywriting + Building a Portfolio in Google Drive + Gaining Experience and Collecting Testimonials + Taking Your Copywriting Business Seriously + Effective Project Management for Copywriters + The Power of Loom in Business Communication + The Importance of Personal Connection in Copywriting + Tools for Organizing Your Work + The Role of Software in Entrepreneurial Organization + Mastering the Art of Selling Your Services + Overcoming Sales Challenges + The Importance of Building an Email List + Creating Authority Content and List Building + The Value of Authority Content and List Building + Final Thoughts and Advice for Aspiring Copywriters Resources from this episode: Learn more by checking out this blog post about 6 Steps to Becoming a Freelance Copywriter Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode we have a great in depth conversation with drummer extraordinaire David Jarnstrom. David has had quite the drumming career, playing with bands such as GRATITUDE, ALIGN, BNLX, RAD OWL, DEAD HISTORY, and most recently SKINNY LISTER. David is also an accomplished writer and marketer. While still in school, David found himself writing for magazines like Delta SKY, Twin Cities METRO and his childhood fave, Modern Drummer. Further marrying his love for music and writing, he spent a half-decade on the creative team at McNally Smith College of Music—first as Copywriter and Webmaster, and later as Marketing Manager—where he wrote hundreds of press releases and blog posts; copy for websites, brochures, catalogs, radio spots and banner ads; and managed a social media community of over 50,000. Join us for our great conversation about all things music. Thanks for listening!!! Please Follow us on Instagram @hiddentracks99Pre and Post roll music brought to you by @sleepcyclespa

When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy (you can catch that original interview right here!). It's been more than two years (!) since that conversation (Kate is still hung up on the fact that it's been that long …). So, we figured we were long overdue for a catchup. And a LOT has happened: Charlotte is now leading a team of copywriters!  In this conversation, she shares why she transitioned from freelance to a full-time job, what she's learned, and what advice she has to copywriters earlier on in their journeys. --------------- Mentioned in the Episode Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte's StoryEp. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs Related Links Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen's and Julie's StoryEp. 148: Copywriting Replaced This Teacher's Income and She Works Less Hours—Jess's StoryEp. 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda's StoryEp. 206: From Monk to Teacher to Copywriter – John's StoryEp. 16: Freelancer to Full-Time Remote Copywriter – Karisa's StoryEp. 191: This Copywriter Books Work 3+ Months Out—Here's How She Does It – Lizzie's Story --------------- Get Free Copywriting Training here 

Struggling to manage your time, pivot your brand, or navigate the rise of AI in copywriting? In this Ask Me Anything episode, I dive into three big questions from the community:   ✔ Time-blocking & productivity hacks – A fresh approach to planning your week that prioritises energy, not just efficiency. ✔ Rebranding & repositioning – Should you make a big announcement or transition quietly? Here's how to bring your audience along for the ride. ✔ The AI era for copywriters – Is AI a game-changer or a threat? What copywriters must do now to stand out and stay ahead.       *FREEBIE* Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti

You do all this work guesting on podcasts and marketing to get new leads, but what if your messaging isn't converting?  Strong messaging and high-converting copy are THE key components to more connections, conversations—and conversions!  On this episode of Leverage Your Podcast, Copywriter and Messaging Strategist Hailey Krajewski breaks down the biggest mistakes entrepreneurs make when trying to connect with their audience. She shares how to craft emotion-driven messaging that builds trust, speaks to your ideal client's desires, and turns lukewarm leads into eager buyers. Tune in to learn how to create compelling copy, nurture sequences that convert, and position your offer as the obvious choice! Why narrowing your messaging to one ideal client can dramatically improve conversion rates How to craft nurture emails that intrigue leads without giving away everything The importance of storytelling in creating emotional connections with potential clients Why your messaging should focus on solving problems, not just listing features How to use simple, conversational language that resonates with your target audience The power of selling throughout your nurture sequence instead of waiting until the end Why understanding your client's aspirational identity is crucial for effective marketing Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

You think you have a lead magnet...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new subscriber. But a lead magnet? That's the whole dang funnel: a full-blown strategy designed to turn leads into paying clients instead of ghosting your list after downloading a quick guide. The secret difference isn't the thing you give away...It's what happens next. In this episode of Sell Like A Copywriter, learn if you have a freebie or a welcome sequence and how to start signing clients from it. ------------ Book Your Subscribed To $OLD Sequence Here! ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

Elise Hodge is back on the podcast to share how to create high-converting email sequences. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍After showing us how she turns $200 into $350 daily with Facebook and Instagram ads, she now breaks down what makes an email sequence truly connect with your audience. She explains why using personal, direct language is key to making your message resonate. Elise also shares strategies for gathering audience insights quickly, like using giveaways as surveys to collect useful data. She highlights the power of authenticity—your personality should enhance your message, not overshadow it.‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge"  ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!

Struggling to make your sales page actually convert? I'm bringing in Aaren, KSA's copywriter and designer, to share her expert take on writing high-converting sales pages that don't just look good but work strategically to turn readers into buyers!We're covering the biggest mistakes business owners make, the 7 essential sections every sales page needs, and quick fixes to improve your page today. Plus, we chat about Aaren's unique background and why her ability to blend copy + design is a game-changer for conversion. Grab our free checklist and tune in!

Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family. Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you'll learn a lot from this episode!‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge" (releases March 19th) ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!

How do some copywriters consistently create messages that engage, persuade, and convert? In this Million Dollar Relationships Podcast episode, David Deutsch, a direct-response expert with over 30 years of experience, shares his journey from Madison Avenue to becoming a sought-after consultant for top brands. He reveals the key lessons he learned from marketing legend Jay Abraham, the power of building relationships, and the importance of writing with authenticity. Whether you're a business owner, marketer, or writer, this episode is packed with insights on the art of persuasion and how to craft messages that truly resonate.   [00:01 - 06:27] The Power of Relationships in Business Relationships act as a filtering system, connecting like-minded individuals A strong network can open unexpected doors and opportunities Authenticity and shared values create natural connections [06:28 - 12:34] The Art of Copywriting & Its Impact Great copy isn't about formulas—it's about authentic persuasion Editing existing copy can be more powerful than writing from scratch Copywriting success comes from understanding psychology, not just words [12:35 - 18:42] How Jay Abraham's Marketing Philosophy Changed Everything The concept of leveraging competitors instead of fearing them The power of maintaining a customer list and maximizing lifetime value How shifting from traditional branding to direct response transformed David's career [18:43 - 24:29] Learning from Every Industry to Create Better Copy Working with diverse industries teaches invaluable marketing lessons Every project, from estate planning to Procter & Gamble, presented unique challenges The importance of uncovering emotional triggers in any product or service [24:30 - 30:14] The Future of Copywriting & The Role of AI AI-generated copy lacks the emotional depth of human persuasion Authenticity and personal storytelling are the future of effective marketing Copywriters should focus on tapping into their inner salesperson rather than relying on formulas     Connect with David:    Websites: https://www.speakingofwriting.com                   https://www.davidldeutsch.com   LinkedIn: https://www.linkedin.com/in/david-l-deutsch  Facebook: https://www.facebook.com/david.l.deutsch.9       Key Quotes:   "Copywriting isn't about words on a page. It's about moving people." — David Deutsch   "The best copy doesn't sound like copy. It sounds like you talking to a friend." — David Deutsch       Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

What's the real difference between a copywriter and a ghostwriter? In today's episode, I'm diving into the differences and similarities between copywriting and ghostwriting—a topic that's piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn't help but wonder: Is there a real distinction, or is it just smart branding?Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. Plus, I share insights on how to find a writer who can truly capture your brand's voice—because at the end of the day, that's what really matters. If you're a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won't want to miss!Topics Covered in this Episode:Why some copywriters are rebranding as ghostwriters—and if it's just a marketing strategyThe biggest difference between copywriting and ghostwritingA key question to ask before hiring a writer to make sure they "get" your voiceWhat's your take on the difference between ghostwriters and copywriters? Find me on social to share your take.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about what copywriters are and do:Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip  Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode What's your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer. Actually, our returning champion Lori Haller is a designer… and so much more. She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora. She has coached clients around the world, and she is an in-demand speaker and trainer. I've only scratched the surface of Lori's incredible and long list of credentials. You'd be hard pressed to find someone who knows more or who has done more. Her company, DesigningResponse, based in Germantown, Maryland, has built a reputation for creating award-winning, sales-generating direct mail, online promotions, space advertising, and product development. Today she's going to share some of her secrets for using design to get better conversions from your copy. Here is what we asked her: 1. You are well known for saying “Copy is King, Design is Queen.” Could you talk about that? 2. Help us understand the importance of what needs to go at the top of a sales page. What are the key elements and the reason for designing that way? 3. Could you walk us through what you do in your three-part copy review. (take your time and be as thorough with this answer as you like) 4. I've heard that you have an approach where the design can force the reader to go through the copy in a certain sequence. How does that work? 5. How do you match images with the people who will be reading the copy? 6. As a designer, what do you do to get into the prospect's head? 7. Summing up, what are the top three or four things a copywriter should know and remember about the role of design? RESOURCES Lori's website: https://lorihaller.com Lori's videos: https://www.linkedin.com/in/lori-haller-b2840717/details/featured/ Download.

Rob Marsh from The Copywriter Club is a direct response copywriter who specializes in email and sales pages. Today, we talk about building a leading community for copywriters. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Rob shares his journey from direct mail to dominating the copywriting scene for tech and health supplement companies. He opens up about the unique challenges and transitions in his business, including evolving from a partnership and how it impacts the services offered. Learn how authenticity and unique elements, like his signature Chuck Taylors, make him stand out in the crowded world of copywriting.  ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelRob Marsh's Links:Connect with Rob on Instagram, Facebook, LinkedIn and XJoin his masterclass "How to Write Emotional Copy"Get his "Playbook for Writing High-Converting Ad Hooks"

Quick tips for writing irresistible copy! From emails to social media and sales page messaging, listen for tricks that will sell your product instantly.  In this episode, I share:  (M:SS) How to clearly define the problem your offer solves  (M:SS) Simple tips for writing personalized, intimate, and effective sales copy (M:SS) A real life example of how to use a statistic in your messaging  (M:SS) The two frameworks my team uses to write copy in the right place at the right time  (M:SS) Why you should be testing and updating sales copy in real-time during launches (M:SS) Tips and strategies for writing for social media and email  Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Resources Mentioned in the Episode #370 | Behind-The-Scenes: How I Collect Money-Making Testimonials #236 | How to Clarify Your Message #556 | How To Take Your Small Business To Multi-million Dollar Success Digital Course Academy List Builder's Society Building a StoryBrand by Donald Miller  Read This or Die by Ray Edwards My Facebook Post with Scout  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast. I'm adding a bunch of bonus episodes to the feed, and if you're not following, there's a good chance you'll miss out. Follow now!

Let's talk about some great tips I've picked up from my chat with a Sales Copywriter while working on my sales page. Learn how to optimize a sales page for a low-ticket item and why keeping it simple and direct is effective for conversions.I also share practical changes that can significantly lower lead costs, with examples from my own experience with the Ad Testing Cheat Code sales page. ‍‍ ‍‍ ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel