Podcasts about copywriters

When you're just starting out in your copywriting career (or even just considering this as a career path), it's hard to feel confident when you might not have landed any clients or work yet.  That means you might need to borrow a little bit of confidence from the people who have been there, done it, and bought the T-shirt (if only we had some Comprehensive Copywriting Academy merch?!). So, this week, we're giving you the opportunity to hear a roundup of some of the best advice from our CCA students and working copywriters.  But you have to promise me, one thing: You will take this as inspiration. Motivation. A kick out of your comfort zone. You will not take this as an opportunity to compare their step nine or ten with your step one. You're right where you're supposed to be. And if they can do it, so can you. OK, we're on the same page, right? Let's listen! --------------- Get Free Copywriting Training here

Copywriter and AI pioneer Jon Benson on the value of communication, mirror language, the myth of bad audiences, and why the competitive advantage in a saturated market is leveraging humanity and tech together. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-the-value-of-communication-in-ai-marketing  © 2026, NinjaCat 

AI can write faster, but the real breakthrough occurs when it understands the strategy behind the words. In this episode of Sharkpreneur, Seth Greene interviews Jon Benson, Copywriter, Entrepreneur, and AI Pioneer, who shares how his direct-response copywriting evolved into building an AI platform for long-form sales copy. He explains why his team focuses on pre-prompting, promptless AI, frameworks, and LLM-agnostic systems rather than basic chatbot-style prompting. Jon also discusses how BNSN AI interviews users like a copywriter would, researches the market, strengthens messaging, and helps marketers create copy designed to convert. Key Takeaways:→ BNSN AI was built to help marketers create direct-response copy faster and more efficiently without replacing copywriters. → Pre-prompting and promptless AI describe how this platform guides output before a traditional prompt is ever sent. → BNSN AI is designed to work with multiple LLMs.→ The system runs copy through multiple models, settings, and revisions before the user sees the final result.→ Many AI writing tools struggle because they function as simple skins on top of chatbots rather than as purpose-built copy systems. Jon Benson is a copywriter, entrepreneur, and AI pioneer whose work has quietly shaped how the world buys online. Best known as the inventor of the Video Sales Letter, a format that became the backbone of modern digital marketing, he has spent decades writing copy that moves people to act—not through manipulation, but through what he calls “persuasion that feels good on both sides.” In 2010, Jon turned his attention to copywriting software, becoming one of the earliest pioneers at the intersection of AI and sales copy. That work eventually evolved into BNSN, a platform trained exclusively on high-converting marketing campaigns and built for small-business owners who sell good things to good people. BNSN reflects Jon's core belief that the human element of business—community, coaching, and genuine connection—distinguishes sustainable success from a flash in the pan. Connect With Jon:Website: https://bnsn.ai/Instagram: https://www.instagram.com/itsjonbenson/X: https://x.com/itsjonbensonFacebook: https://www.facebook.com/itsjonbensonLinkedIn: https://www.linkedin.com/in/jonbenson/YouTube: https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw

Guest BioHayley Donigan is a brand voice strategist and copywriter specializing in responsible travel brands. Based in the UK, she combines her expertise in content marketing with a personal commitment to slow, thoughtful travel. After moving from the US to England in 2010, Hayley adopted a flexible lifestyle that blends remote work with extended stays in diverse locations, allowing her to develop a deep understanding of how travel shapes both people and places. Her professional journey began in copywriting for a global travel company, evolving into a career focused on strategic content marketing for purpose-led companies. Today, she channels this experience into her own business, helping culture-led travel brands connect with their communities with clarity and care.Show SummaryIn this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Hayley about the intersection of travel, storytelling, and responsible brand communication. They discuss how adopting a slow travel mindset has influenced her approach to writing and strategy, emphasizing the importance of depth over speed in both exploration and messaging.Hayley shares insights from her years living between countries and working remotely, describing how this flexible lifestyle has shaped her understanding of cultural nuance and the challenges of representing travel authentically. Their conversation explores the ways generic travel marketing can overlook the complexities of real experiences and how brands can do better by embracing thoughtful, tailored narratives.Throughout the episode, Hayley reflects on her transition from traditional copywriting roles to founding a business that aligns with her values, highlighting the balance between strategic work and lived experience that informs her approach to brand voice in the travel sector. Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Guest support helps make the episode possible, but it does not determine who is featured. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.Learn more about the Big World Made Small Adventure Travel Podcast and join our private community to get episode updates & special access to our guests.Are you a tourism expert with a story to share? Let's connect.

This is day 6 of the Dog Days of Podcasting. Chris Capelle, The Rock and Roll Copywriter calls in with an addendum to yesterday’s show reviews. Music by Sammy Hagar Donate to the show – Rock and Roll Geek Friends And Family Membership Thanks to Joe Pawlak for the $250 Penske Truck Donation! Thanks to Ralph Miller for the $125 Penske truck donation Thanks to Dan Gerawan for the $100Penske Doation! thanks to Kirk Crawford for the $100 Dog Days donation! Thanks to Brian Grattidge for the $31 Dog Days donaton! Donate on Venmo @Michael-Butler-11 Joe Pawlak – $250 Penske Fund Dan Gerawan – $100 Penske Fund John Morgan – $50 Kirk Crawford – $50 Dan Gerawan – $50 Tim Schall – $50 Rockbottom Rob Giglio – $30 Michael Stitik – $25 Gregg Brofer – $20 Blake Johnston – $20 Richard Fusey – $10.99 Todd Cunningham – $10 Steven Cohen $5 Danny Borden – $5 Bruce McMillan – $3 (Venmo donation id is @Michael-Butler-11) PATREON DONORS Joe Pawlak – $16.66 Kirk Crawford – $12.77 Patrick Shanahan – $10 Brian Springer – $8 Jon Scott – $8 Michael Street – $7.50 Dave Slusher – $5.55 Robert Harvey – $5 Chiaki Hinohara – $5 MedakiMetal on Instagram Mike Dixon – $5 Jamie Jefford – $5 Erik Klein – $5 Paul Smith – $5 Justin Lefkowitz – $5 Steve Trice – $5 James Shapiro – $5 Martin Clawley – $5 Nadi Itani – $5 Eric Stowell – $4 Mike Hellyer – 4 pounds Mark Mazzel – $3 Adrian Boschan – $2 Amelia Bowen – $2 RnR Pleeb – $1.42 3Legs4wheels – $1 Arne Stach – $1 Paypal Donors Michael Street – $25 Beer for the trip Richard Strom – $20 Dave Franco – $20 Steven Laperriere – $20 Jason Shepard – $10 Jeff and Cheri Thieleke – $10 School Of Podcasting – $10 Bradley Lisko – $10 Ralph Miller – $10 William Bealle – $10 Benjamin Mueller – $5 Vincent Crimi – $5 Jon Tennis – $5 Gregg Long – $5 Andrew Howe – $5 Christopher Del Grande – $5 Jayce Lesniewski – $5 Peter Spark $5 John Ofenloch – $5 Rachel Rosenberg – $5 Adam Croft – $2 Deborah Dreyfus – $2 Chad Kiffmeyer – $2 Kai Matsuda – $2 Brian Grattidge – $2 William Moffett – $2 Lasse Satvedthagen – $2 Dave Alexander – $2 Steve Trice – $5 James Shapiro – $5 Martin Clawley – $5 Nadi Itani – $5 Eric Stowell – $4 Mike Hellyer – 4 pounds Mark Mazzel – $3 Adrian Boschan – $2 Amelia Bowen – $2 RnR Pleeb – $1.42 3Legs4wheels – $1 Arne Stach – $1 Paypal Donors Michael Street – $25 Beer for the trip Richard Strom – $20 Dave Franco – $20 Steven Laperriere – $20 Jason Shepard – $10 Jeff and Cheri Thieleke – $10 School Of Podcasting – $10 Bradley Lisko – $10 Ralph Miller – $10 William Bealle – $10 Benjamin Mueller – $5 Vincent Crimi – $5 Jon Tennis – $5 Gregg Long – $5 Andrew Howe – $5 Christopher Del Grande – $5 Jayce Lesniewski – $5 Peter Spark $5 John Ofenloch – $5 Rachel Rosenberg – $5 Adam Croft – $2 Deborah Dreyfus – $2 Chad Kiffmeyer – $2 Kai Matsuda – $2 Brian Grattidge – $2 William Moffett – $2 Lasse Satvedthagen – $2 Dave Alexander – $2 The post The Rock and Roll Copywriter Addendum – DDOP2026_7 first appeared on The Rock and Roll Geek Show.

Over the years, I've watched savvy, successful business owners hand over serious money to copywriters who could craft beautiful sentences, but sadly, still couldn't close a sale worth a darn. So if you're thinking about hiring a copywriter this fall, I want you to listen to this episode first. Today I'm handing you the exact filter I wish every business owner would run their next copywriter through, whether you ever work with me or not. Here's a taste of what's inside: The quiet red flag that shows up before a copywriter ever writes a single word for you Why SEO and copy can never really be treated as separate hires, and what goes wrong when they are The voice piece most business owners never think to ask about, and why it's the difference between copy that sounds like you and copy that sounds like everyone else Press play and take notes before you sign your next contract. Curious if revamping your copy is the next right step for your business? Book a no obligation chat here! https://faithhanan.com/booking Questions: info@faithhanan.com

This is day 6 of the Dog Days of Podcasting. Chris Capelle, The Rock and Roll Copywriter calls in with 3 show reports. Music by Joan Jett & The Blackhearts Donate to the show – Rock and Roll Geek Friends And Family Membership Thanks to Joe Pawlak for the $250 Penske Truck Donation! Thanks to Ralph Miller for the $125 Penske truck donation Thanks to Dan Gerawan for the $100Penske Doation! thanks to Kirk Crawford for the $100 Dog Days donation! Thanks to Brian Grattidge for the $31 Dog Days donaton! Donate on Venmo @Michael-Butler-11 Joe Pawlak – $250 Penske Fund Dan Gerawan – $100 Penske Fund John Morgan – $50 Kirk Crawford – $50 Dan Gerawan – $50 Tim Schall – $50 Rockbottom Rob Giglio – $30 Michael Stitik – $25 Gregg Brofer – $20 Blake Johnston – $20 Richard Fusey – $10.99 Todd Cunningham – $10 Steven Cohen $5 Danny Borden – $5 Bruce McMillan – $3 (Venmo donation id is @Michael-Butler-11) PATREON DONORS Joe Pawlak – $16.66 Kirk Crawford – $12.77 Patrick Shanahan – $10 Brian Springer – $8 Jon Scott – $8 Michael Street – $7.50 Dave Slusher – $5.55 Robert Harvey – $5 Chiaki Hinohara – $5 MedakiMetal on Instagram Mike Dixon – $5 Jamie Jefford – $5 Erik Klein – $5 Paul Smith – $5 Justin Lefkowitz – $5 Steve Trice – $5 James Shapiro – $5 Martin Clawley – $5 Nadi Itani – $5 Eric Stowell – $4 Mike Hellyer – 4 pounds Mark Mazzel – $3 Adrian Boschan – $2 Amelia Bowen – $2 RnR Pleeb – $1.42 3Legs4wheels – $1 Arne Stach – $1 Paypal Donors Michael Street – $25 Beer for the trip Richard Strom – $20 Dave Franco – $20 Steven Laperriere – $20 Jason Shepard – $10 Jeff and Cheri Thieleke – $10 School Of Podcasting – $10 Bradley Lisko – $10 Ralph Miller – $10 William Bealle – $10 Benjamin Mueller – $5 Vincent Crimi – $5 Jon Tennis – $5 Gregg Long – $5 Andrew Howe – $5 Christopher Del Grande – $5 Jayce Lesniewski – $5 Peter Spark $5 John Ofenloch – $5 Rachel Rosenberg – $5 Adam Croft – $2 Deborah Dreyfus – $2 Chad Kiffmeyer – $2 Kai Matsuda – $2 Brian Grattidge – $2 William Moffett – $2 Lasse Satvedthagen – $2 Dave Alexander – $2 Steve Trice – $5 James Shapiro – $5 Martin Clawley – $5 Nadi Itani – $5 Eric Stowell – $4 Mike Hellyer – 4 pounds Mark Mazzel – $3 Adrian Boschan – $2 Amelia Bowen – $2 RnR Pleeb – $1.42 3Legs4wheels – $1 Arne Stach – $1 Paypal Donors Michael Street – $25 Beer for the trip Richard Strom – $20 Dave Franco – $20 Steven Laperriere – $20 Jason Shepard – $10 Jeff and Cheri Thieleke – $10 School Of Podcasting – $10 Bradley Lisko – $10 Ralph Miller – $10 William Bealle – $10 Benjamin Mueller – $5 Vincent Crimi – $5 Jon Tennis – $5 Gregg Long – $5 Andrew Howe – $5 Christopher Del Grande – $5 Jayce Lesniewski – $5 Peter Spark $5 John Ofenloch – $5 Rachel Rosenberg – $5 Adam Croft – $2 Deborah Dreyfus – $2 Chad Kiffmeyer – $2 Kai Matsuda – $2 Brian Grattidge – $2 William Moffett – $2 Lasse Satvedthagen – $2 Dave Alexander – $2 The post The Rock and Roll Copywriter – DDOP2026 _6 first appeared on The Rock and Roll Geek Show.

Zbudujesz w Claude, ChatGPT albo Gemini asystenta AI, który poprawia Twoje teksty sprzedażowe metodą panelu 5 legendarnych copywriterów. Robi to lepiej niż zwykłe „popraw mi ten tekst", bo krytykuje rundami i wdraża tylko to, co sam wybierzesz.W tym odcinku pokazuję krok po kroku, jak z „popraw mi tekst" zrobić prawdziwe narzędzie. Zamiast jednego uśrednionego wyniku przywołujesz panel pięciu klasyków copywritingu (David Ogilvy, Gary Halbert, Joe Sugarman, Eugene Schwartz, Claude Hopkins), a oni po kolei rozbierają Twoją stronę na części. Robię to na żywo na własnej podstronie Digitalk „marketing internetowy dla B2B" i pokazuję, jak nagłówek pod SEO przegrywa ze sprzedażą, jak system wyciąga ból klienta na górę strony i jak przepisuje dowody z e-commerce na język B2B.Najważniejsze: to nie jest „kliknij i gotowe". Pokazuję, po co poprawiać iteracyjnie (rundami), gdzie w proces wchodzi Twoja decyzja (human in the loop) i jak jedno zdanie kontekstu potrafi odwrócić całą rekomendację AI. Bo ta sama maszyna raz jest sztuczną inteligencją, a raz sztuczną głupotą.Czego się nauczysz:- Jak zbudować projekt-asystenta w LLM i nasycić go instrukcją, żeby działał wielokrotnie, a nie raz- Jak przywołać panel 5 copywriterów i dostać ostrą, konkretną krytykę zamiast papki- Jak prowadzić poprawki rundami i po co druga oraz trzecia pętla na tym samym poleceniu- Jak zostawić sobie decyzję i nie oddać myślenia AI (human in the loop)- Jak rozpoznać, że AI właśnie stała się „sztuczną głupotą", i jednym zdaniem to naprawićGotową instrukcję projektową (ten sam panel copywriterów, którego używam z zespołem) dostaniesz, zapisując się do newslettera. Uczysz się budować takie narzędzia od zera? Trwa sprzedaż mojego kursu kohortowego AI Marketers (5 tygodni pracy z AI): aimarketers.plChcesz to zlecić? Marketing B2B z głową prowadzi agencja Digitalk. Budowę agentów i procesów AI w firmie ogarnia konsulting Suasio.Zostaw komentarz, łapkę i suba, jeśli się przydało. Do zobaczenia w przyszłym tygodniu.Trwają zapisy do AI_Marketers 3:http://aimarketers.pl/______________________________________________

Put a check next to any of these that you've thought: [ ] That business is too big to need my help. [ ] That business works with an agency already. [ ] They must have copywriters already. [ ] Solopreneur? They can't afford me! [ ] It's a holiday. I can't reach out to them now. Admittedly, this isn't like a Cosmo quiz where 0-2 checks means one thing and all 5 means another. If you checked any of these, you're making an assumption that could be costing you opportunities (and money). In fact, our brains are pretty great at coming up with ALL kinds of reasons *not* to reach out to potential clients ... And that's exactly what we're going to put the kibosh on today.  Listen now to debunk some of the most common pitching assumptions before they cost you even MORE money and opportunities. --------------- Get Free Copywriting Training here 

Artificial intelligence is forcing marketing agencies to redesign how they operate. In this episode, Eleanor Kubacki of EFK Group explains what happened when her agency decided to go all in on AI. The change affected strategy, staffing, partnerships, workflows, governance, creative development, and client service.Her leadership mantra became simple: get comfortable being uncomfortable. AI evolves quickly. Systems that create value today may require a major pivot within months. That speed creates opportunities for smaller agencies. They can test ideas, form partnerships, and compete with larger organizations.However, responsible adoption requires clear boundaries. Agencies must protect client privacy, proprietary information, brand voice, and human employment. These concerns become especially important for government, university, and regulated clients.AI can support data mining, first-pass strategy, audience analysis, personalization, media buying, and real-time optimization. AI enabled Market Research can reveal current customer behaviors and interests. This reduces dependence on broad, assumed personas.Yet AI still struggles with empathy, humor, originality, emotional connection, and distinctive creative thinking. Eleanor explains why EFK Group uses AI as a baseline rather than a complete creative replacement. Copywriters, strategists, designers, developers, and account specialists remain central. The conversation also examines security across different AI platforms. Sensitive information should never enter a system without appropriate safeguards.Topics Covered• Transforming an established agency around AI• Scaling AI without eliminating human jobs• Creating internal governance and ethical standards• Protecting data and proprietary information• Preserving brand voice across AI workflows• Using AI for data mining and first-pass strategy• Moving beyond traditional audience personas• Learning from AI-generated advertising experiments• Adding AI specialists to client account teams• Preparing new marketers for an AI-driven industryThe future of AI and Marketing is not automation without oversight. It is a partnership where machines increase speed and humans provide experience, creativity, accountability, and judgment.

Do you want more clients who pay, stay, and refer? Yet are challenged by AI and low cost oppoerators stealing client work from your copywriting services. Here's how to approach freelance copywriting in a global marketplace surrounded by smart machines.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Even if you can write better copy the AI commoditization will eliminiate freelance copywriting. The decision is one sided, clients want instant, then again, they don't know what to ask for. There is one way to transform what you do into more consistent income, expert positioning, and more consistent copywriting assignments. Start here.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

Chapter 1: The Trap of Practicing in a Vacuum (00:00 – 04:28) Anne introduces Tom Dheere and lays out the core mystery: why do highly talented voice actors stop booking? Tom references Jeff Colvin's landmark book Talent is Overrated, breaking down how elite performers across industries (like Tiger Woods or Mozart) rely entirely on the quantity and quality of deliberate practice. He warns that a massive trap for rising talent is practicing in a vacuum. Without a performance coach or objective professional director to provide constructive feedback, talent listen back to their files with subjective, untrained ears and end up cementing bad structural habits. Chapter 2: Reps vs. Experimentation (04:29 – 07:34) Anne highlights why she assigns rigorous homework to her students—not to cause stress, but to build operational muscle memory. She notes that the real learning happens in the quiet moments between sessions when a student forces themselves to analyze, record, edit, and upload a new script daily. Tom introduces a vital distinction between practice and experimentation. Practice is the mechanical repetition of reps. Experimentation means putting on a psychological "lab coat" to explore diverse emotional subtexts—such as shifting a line from frustration to envy or adoration—ensuring an actor doesn't get stuck in an undirectable rut. Chapter 3: The Intention of the Copywriter (07:35 – 10:21) Anne shares an anecdote from a recent group class where a copywriter validated her baseline training philosophy: every single word on a script was written with explicit intention and purpose. If an actor rushes into their home studio and records an audition without investigating why those specific words exist on the page, the resulting delivery sounds flat, stereotypical, and contrived. Chapter 4: The 500-File Slush Pile (10:22 – 12:47) Tom provides a sobering glimpse into the brutal logistics of a major casting call. When a director receives 500 auditions for a single corporate or commercial spot: The first 100 files are instantly deleted because they failed to follow basic filename formatting rules. The next 100 files are discarded because the talent slipped into a sterile, melodic announcer cadence (da-da-da-da-da-da) within the first five seconds. The final selection comes down to the actors who make strong, distinct, and logical choices right out of the gate, honoring the semantic hierarchy of the text. Chapter 5: Overworking the File vs. Seeking the Truth (12:48 – 15:35) Anne and Tom warn against letting the pendulum swing too far in the opposite direction. New voice actors frequently overwork an audition, recording multiple takes and over-analyzing their delivery until the final file sounds heavily manufactured and performative. Tom shares a brilliant rule from legendary audiobook narrator Johnny Heller: your primary job in every single genre of voiceover is to seek the text's truth. Whether you are reading a cinematic historical narrative or shouting about used cars for an auto lot, you must deliver a believable, raw human point of view. Chapter 6: The Demographic Filter & Fresh Batteries (15:36 – 22:14) The hosts tackle the reality of the demographic filter. A voice actor can turn in a technically flawless, award-worthy performance but still lose the job simply because their voice print doesn't line up with the specific targeted audience (e.g., Medicare recipients vs. baseball fans). Tom notes that modern buyers have fresh batteries in their "BS detectors" and demand peer-to-peer authenticity. Anne shares that her highest-booking auditions are consistently the ones she treated as an honest interaction, rather than trying to match an artificial melody she imagined hearing on the air. Chapter 7: The Meta-Data of the 3 Portals (22:15 – End) Tom delivers a masterclass in tracking business metrics, revealing that he completed exactly 1,492 auditions in 2024 and 1,659 auditions in 2025. By auditing his spreadsheets, Tom discovered a powerful pattern: 75% of his total voiceover revenue is generated by repeat business, while 25% comes from direct auditions. He shares how analyzing his booked auditions across his Three Portals (Representation, Online Casting, and Self-Marketing) allowed him to track shifting industry trends, noticing his bookings naturally migrated from bright, casual tones in 2024 toward heavy, chesty gravitas in 2025. Top 10 Boss Takeaways Talent is just the baseline: Possessing a natural storytelling gene means nothing if you fail to develop your technical skills. Focus heavily on mastering Colvin's principle of deliberate, high-quality practice. Stop listening with subjective ears: Practicing in isolation reinforces bad booth habits. Invest in an objective performance coach or a verified industry peer who will give you hard, honest structural feedback. Master the complete production sequence: Homework isn't just about vocal tracking. Use your practice hours to master script analysis, audio file editing, and data uploading so your operational pipeline becomes seamless. Put on the psychological lab coat: Avoid getting married to a single vocal delivery. Force yourself to run script experiments using contrasting emotional anchors—like shifting from clinical authority to friendly advice—to keep your performance fluid and directable. Honor the copywriter's intent: Copywriters spend hours fine-tuning text to hit specific marketing targets. Honor their labor by uncovering the specific purpose behind every noun, adjective, and punctuation mark before you hit record. Eliminate the mechanical announcer cadence: Buyers will tune you out within the first three seconds if you slip into a predictive, rhythmic vocal melody. Make a distinct, grounded acting choice right out of the gate. Adhere strictly to filename data specs: If a casting notice requests a specific label format (e.g., LastName_FirstName_Brand.mp3), follow it to the letter. Casting directors handle hundreds of files and will delete non-compliant data instantly without listening. Ditch the 15-take audition spiral: Over-analyzing your audio files destroys human naturalness. Cap yourself at three distinct takes, select the most honest file, delete the structural waste, and submit. Balance your Three Portals synergetically: Do not pass judgment on specific marketing avenues. Representation, Online Casting (Pay-to-Plays), and Self-Marketing exist in a synergistic loop—improving your output on one portal naturally sharpens your conversion rate on the others. Track your business meta-data to spot trends: Log every single audition, portal source, genre, and booking. Stepping back quarterly to track structural patterns will show you exactly which vocal signatures are driving revenue in the current marketplace.  

Every website redesign starts the same way: you get excited, you start looking at colors and fonts and templates, and in that excitement, you think you're finally ready to hire someone. But here's the thing—if you skip the prep work, you're setting yourself (and whoever you hire) up for a project that's unclear on scope, potentially not very strategic, and basically...a site you'll want to redo again in a year.Today I'm talking with Carolyn Leasure, a website redesign expert, about what actually needs to happen before you bring in a designer or a copywriter. We get into the five foundational things every business owner needs to nail down first, why "what do I want my site to look like" is the wrong starting question, and how the prep you do now saves you money, time, and a whole lot of back-and-forth later.______________________________________________EPISODE 191.Read the show notes and view the full transcript here: https://erinollila.com/how-to-prepare-for-a-website-update-carolyn-leasure/______________________________________________Get to know our guest expert, Carolyn LeasureCarolyn Leasure, Website Redesign Expert, turns frustrating starter sites into sexy systems that work better for everyone. At Maypop Creative Studio, she creates beautiful, seamless sites that do the heavy lifting. Because she believes that your brand, design + tech should work for you – not the other way around.Carolyn calls the mountain town of Charlottesville, VA home. When not constructing website automations or copy-driven design for clients, she can be found playing Himalayan Sound Bowls for a meditation shortcut, or splashing and whooping down the Rivanna River in an inner tube alongside her husband and two kids.Click here to join Get Your Site Together, Carolyn's free 5-day website challenge that starts on August 3, 2026. Learn more about Carolyn's DWY program, Website Wayfinder. The next cohort starts in August 2026!Learn more about Carolyn and Maypop Creative on her websiteHere's the info on your host, Erin OllilaErin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.When Erin's not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.Stay in touch with Erin Ollila, SEO website copywriter:• Learn more about working with Erin or just book a strategy session to get started • Visit Erin's website to learn more about her business, services, and products

Bob Serling didn't set out to build a licensing empire, he noticed an opportunity and followed it. In this episode of the Do The Thing Podcast, Bob shares how he went from direct response copywriter (mentored by legendary marketer Gary Halbert) to licensing consultant, helping create a toy deal worth $5 billion in sales and a patented software suite used worldwide. Now he teaches consultants, coaches, and content experts how to make more sales without spending a dime on ads.If you've ever felt like you're giving away your best ideas for free, or you're stuck following a rigid plan while better opportunities pass you by, this conversation will change how you think about growing your business.Don't wait for opportunity, create it.Timestamps: 00:00 Meet Bob Serling and his winding path to success 04:30 How a chance meeting with Gary Halbert changed everything 11:15 Discovering the licensing model that built his career 18:45 From copywriting to a $5 billion licensing deal 26:00 Why rigid plans can cost you your best opportunities

On this episode, David Nilsen & Emily Swank, hosts of the HopLit podcast, talk about their work combining their love for beer and books. We also talk a lot about awards, get a little spicy making a literary and beer comparison, and they share some great reading habits you might connect with!    HopLit Podcast  David Nilsen Beer Bean to Barstool Final Gravity, a Beer Zine  David on Instagram  Emily on Instagram    Books mentioned in this episode:    What Betsy's reading:  Land by Maggie O'Farrell  All the Colors of the Dark by Chris Whitaker   Books Highlighted by Emily:  Middlesex by Jeffrey Eugenides  American Psycho by Bret Easton Ellis  Atmosphere by Taylor Jenkins Reid  Martyr! by Kaveh Akbar The Devil and Mrs. Davenport by Paulette Kennedy The Sentence by Louise Erdrich Adjustment Day by Chuck Palahniuk   One Day, Everyone Will Have Always Been Against This by Omar El Akkad    Books Highlighted by David: Gilead by Marilynne Robinson Watership Down by Richard Adams  Legends & Lattes by Travis Baldree The Bear and the Nightingale by Katherine Arden  The Warm Hands of Ghosts by Katherine Arden  The Summer is Ended and We are Not Yet Saved by Joey Comeau They Can't Kill Us Until They Kill Us by Hanif Abdurraqib    All books available on my Bookshop.org episode page.   Other books mentioned in this episode: The Copywriter by Daniel Poppick  Dracula by Bram Stoker Ninth House by Leigh Bardugo  Our Share of Night by Mariana Enriquez Somebody is Walking on Your Grave by Mariana Enriquez The Only Good Indians by Stephen Graham Jones  Lonesome Dove by Larry McMurtry  Tom's Crossing by Mark Z. Danielewski  The Odyssey by Homer  Angel Down by Daniel Kraus  A Visit From the Goon Squad by Jennifer Egan Less by Andrew Sean Greer  Night Watch by Jayne Anne Phillips  Milk and Honey by Rupi Kaur  The Night Watchman by Louise Erdrich  The Testaments by Margaret Atwood  Girl, Woman, Other by Bernardine Evaristo 

Fito presenta la metodología para generar un extra de hasta 500 euros al mes si eres copywriter. ¿Por qué no aplicarlo en tu negocio? Pero antes, recuerda que, si todavía no te has apuntado, puedes unirte ahora mismo a la lista de correo Press Start y recibir cada día un nuevo consejo de ventas

So you're posting on LinkedIn but nothing's happening – yet. Maybe what you need is a "content eco-system." Copywriter, Val Roskens Tews, has built a very robust and connected one and that's what she's sharing in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

Does it ever feel like someone's trying to put you in a box? It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word. That's why I can't wait for you to hear Shelby's story on today's Build Your Copywriting Business podcast episode. A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details on how she makes her multi-hyphenate career work.  But even more helpful than her tips for balancing multiple income streams and passions are her tips for balancing all of your interests without burning out. I can't wait for you to hear all of her hard-earn wisdom … Psst: You can hear Nicki and Kate on Shelby's podcast Herstory right here. --------------- Mentioned in the Episode Ep. 70: Tips for Tackling Blank Page SyndromeEp. 280: Making Herstory: Nicki Krawczyk & Kate SitarzThe Anatomy of a Good Ad: 6 Elements to IncludeShelby's InstagramHerstory Podcast Related Links Ep. 61: Juggling Multiple Copywriting ClientsEp. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn SpinneyThe Three Steps to Career Change --------------- Get Free Copywriting Training here 

Everybody's going "cuckoo for Cocoa Puffs" for AI these days… as I am sure you're aware… and everyone's trying to see if large language models like Chat GPT can be used to replace humans for copywriting. We do a TON of copywriting over here at Level 10 Contractor… hundreds and hundreds of pages a month on behalf of our clients… so naturally, we're interested in this topic, too. So we put Chat GPT to the test… mono yi mono versus one of our Expert Copywriters… to see what would happen. To find out, you're gonna have to listen. Note: This intro was NOT written by Chat GPT.

Sandy Rosenthal never imagined she would become the face of a movement that challenged one of the most powerful government agencies in the country. After Hurricane Katrina devastated New Orleans, she found herself asking hard questions, searching for answers, and ultimately founding Levees.org to uncover the truth about why the city flooded. What began with one determined woman and a simple website grew into a nationwide nonprofit that changed the conversation surrounding one of America's greatest disasters.In this episode, Sandy shares the story behind her advocacy, the lessons she learned about courage, leadership, and perseverance, and why she believes ordinary people can make an extraordinary difference. We also talk about her book, Words Whispered in Water, the Flooded House Museum, what gives her hope today, and why she wants future engineers to learn from past failures so history doesn't repeat itself.To connect with Sandy, visit levees.orgWant to be a guest on Life Stories Podcast?Send Shara Goswick a message on PodMatch, here: https://www.joinpodmatch.com/lifestoriespodcast

Most realtors sound like everyone else — and it's costing them clients every single day. Joanna Wiebe built a $30M business on client communication tips for realtors that actually work. Everything a realtor does every day is writing. Emails. Texts. Listing descriptions. Offer letters. Your bio. Your website headline. Your Instagram profile. And yet almost nobody in real estate was ever trained in the art and science of using words that actually get clients to say yes. That changes today. Tom Ferry sits down with Joanna Wiebe — the woman who coined the term "conversion copywriting" and built a $30 million business helping brands communicate better — to unpack the client communication tips every realtor needs right now. Here is what you will learn: • Why your homepage headline is almost certainly wrong — and the one fix that changes everything • How to write a realtor bio that makes clients feel understood instead of sold to • The voice of customer method — how to use your clients' own words to attract more clients • The Instagram bio formula every realtor should be using: "I help [blank] do [blank]" • Problem-Agitation-Solution vs Desire-Obstacle-Solution — which framework to use and when • Why AI produces generic copy — and what to do instead to stand out • The rehab center headline that got 400% more clicks and 20% more signups overnight • How one word change made people 4.6x more likely to act — and what that means for your listings "Value and differentiation are at the heart and soul of all marketing, all copywriting, all advertising." — Joanna Wiebe If you are a realtor who feels invisible online, sounds like every other agent, or just wants more clients to call back — this episode is for you. Get Joanna's Book: The Copy Selling System: https://copysellingsystem.com Follow Joanna Wiebe on Instagram for daily copywriting tips Tom Ferry Success Summit: https://www.tomferry.com/success Free Tools & Playbooks: https://www.tomferry.com/tools #TomFerry #ClientCommunicationTips #RealtorTips #JoannaWiebe #RealEstateMarketing

In this special guest episode, Ben Drake (head of motion) and Shaw Flick (creative director and head of writing) of Pennant Video join the Monday Meeting team to talk about how motion designers can think like writers—from daily writing habits to hooks, structure, and saying more with fewer words.This episode covers:Writing as thinking, not word smithing: Why the real skill is finding the underlying message and structuring ideas—and the daily morning practice that builds it.The writing/motion overlap: Patterns, contrast, rhythm, transitions, problem-and-resolution—how the writer and the animator are solving the same problems.Less words on screen: Why mirroring the VO hurts retention, how text length quietly drives runtime, and where on-screen words actually earn their place.Pennant's mid-funnel approach: The "video marketing trifecta"—differentiation, demonstration, validation—and the anthem, explainer, and testimonial work it shapes.Live script reads as a client unlock: Reading a first draft aloud on the call instead of emailing it—and why it beats the ChatGPT scripts clients tend to send.Start with the goal, not the deliverable: Digging into what a video needs to do before any craft call, with a Datavant trade-show piece that turned "powered by AI" into a turbine-engine metaphor.Hooks that actually pull people in: Bucketing ideas into themes, generating in your own head over a chatbot, lenses like "list and twist," and a book recommendation for silencing your "inner ding-dong."Upcoming Events:Next Open Discussion: July 13th (second Monday of each month)Next Game Night: July 29th (last Wednesday of every month, possibly debuting Mecha Chameleon!)Visit MondayMeeting.org for this episode and other conversations from the motion design community!SHOW NOTES:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Monday Meeting Discord⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Bluesky⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MondayMeeting Newsletter⁠Pennant VideoPennant Video "Trust Issues Vol 1"Datavant videoA Self-Help Guide for Copywriters by Dan NelkenEverybody Writes by Ann HandleyDo Interesting by Russel DaviesHey Whipple, Squeeze This by Luke SullivanManifesto WritingSony Trapper's of Time

In this special roundtable episode, I am joined by fellow members of the AOTA Innovative Entrepreneur Ad Hoc Committee for an honest and inspiring conversation about innovation, entrepreneurship, emerging practice, and the future of occupational therapy. Together, we explore how occupational therapists and occupational therapy assistants are creating impact in spaces far beyond traditional healthcare settings while remaining deeply rooted in the core values of our profession. From home organization and functional medicine to marketing, ergonomics, community-based practice, leadership, and advocacy, this episode highlights the many ways OT practitioners are applying their unique lens to solve problems, create opportunities, and improve lives. Whether you're a student, clinician, educator, entrepreneur, or someone simply curious about where OT can go next, this conversation offers encouragement, practical advice, and a reminder that there is no single path to being an occupational therapy practitioner.In This Episode:• The vision behind the AOTA Innovative Entrepreneur Ad Hoc Committee• Why innovation and entrepreneurship matter now more than ever• How OT practitioners are creating careers beyond traditional settings• The unique strengths OTs and OTAs bring into emerging practice areas• Overcoming fear, imposter syndrome, and professional isolation• Finding community, mentorship, and support in non-traditional roles• Advice for students, new graduates, and practitioners considering a career pivotFeatured Guests:Dr. Arameh Anvarizadeh, OTD, OTR/L, FAOTA -President, American Occupational Therapy Association (AOTA)LinkedIn: https://www.linkedin.com/in/arameh-anvarizadehInstagram: https://www.instagram.com/drarameh/?hl=enShould I Be an AOTA Member? Arameh Anvarizadeh's 2-Minute Pitch -OT Potential with Sarah Lyon - Breakdown of 4 C'shttps://www.youtube.com/watch?v=2h7FyFBnebc&t=26sSarah Larsen, OTR/L - Home Organization Occupational TherapistWebsite: https://balancedhomeorganization.com/Instagram: https://www.instagram.com/balancedhomeorganization_pdx/Facebook: https://www.facebook.com/BalancedHomeOrganization/LinkedIn: https://www.linkedin.com/in/sarah-larsen-292390181/Anne-Marie Dundas, OTR/L - Occupational Therapist, Functional Medicine & Wellness PractitionerLinkedIn: https://www.linkedin.com/in/ann-marie-dundas-2963378b/Instagram: https://www.instagram.com/whole_life_healthy_/Krista Frahm, OTR/L – Occupationa Therapist, Marketing Strategist & Copywriter for Healthcare ProfessionalsWebsite: https://www.kristafrahm.comLinkedIn: https://www.linkedin.com/in/kristafrahmagency/Instagram: https://www.instagram.com/kristafrahmagency/Aja Black, COTA/L, CAE - Certified Occupational Therapy Assistant & Ergonomics ProfessionalLinkedIn: https://www.linkedin.com/in/aja-black-b676b4125/Instagram: https://www.instagram.com/ajaeblack/?hl=enPatricia Motus, OTR/L, CTIS, RYT - Community-Based Occupational Therapist, Educator, Mentor, Speaker, and Host of The Uncommon OT SeriesWebsite: https://www.wholistic-transitions.com/LinkedIn: https://www.linkedin.com/in/patricia-motus/Instagram: @transitionsOTAdditional Ad Hoc Committee Members:Tomeico Faison, OTD, OTR/L, FAOTA - EntrepreneurWebsite: https://tomeicofaison.com/LinkedIn: https://www.linkedin.com/in/tomeicofaison/Gretchen Kingma, OTR/L, CAPS, ECHM - RealtorWebsite: https://empoweredhomes.com/author/gretchen/LinkedIn: https://www.linkedin.com/in/gretchen-kingma-21930387/Instagram: https://www.instagram.com/gretchenkingma_/?hl=enAOTA Education Ad Hoc CommitteeRyan Lavalley, PhD, OTR/L, FAOTA https://www.linkedin.com/in/ryanlavalley/Innovative Practice OT Interest & Connection Formhttps://docs.google.com/forms/d/e/1FAIpQLSf4L_DkBlWZmrwn3o-OglNyzsTqjClaYKSJvx4X0GOwUapIbA/viewformAs always, I welcome any feedback & ideas from all of you, or if you are interested in being a guest on future episodes, please do not hesitate to contact Patricia Motus at transitionsot@gmail.com or DM via Instagram @transitionsotTHANK YOU for LISTENING, FOLLOWING, DOWNLOADING, RATING, REVIEWING & SHARING “The Uncommon OT Series” Podcast with all your OTP friends and colleagues!Full Episodes and Q & A only available at:https://www.wholistic-transitions.com/the-uncommon-ot-seriesSign Up NOW for the Transitions OT Email List to Receive the FREEUpdated List of Uncommon OT Practice Settingshttps://www.wholistic-transitions.com/transitionsotTo Add Your Profile to The Uncommon OT Directory:https://www.wholistic-transitions.com/requestFor Non-Traditional OT Practice Mentorship w/ Patricia:https://docs.google.com/forms/d/e/1FAIpQLSeC3vI5OnK3mLrCXACEex-5ReO8uUVPo1EUXIi8FKO-FCfoEg/viewformHappy Listening Friends! Big OT Love!All views are mine and guests own.

One of the biggest challenges facing copywriters is how to increase their income without increasing their workload. There are only so many hours in the day, and if your income is tied to client projects and an hourly rate, sooner or later, you'll hit the ceiling of what you can earn per day. So what's the alternative? In this solo episode, Bernadette shares some of the most valuable lessons she uncovered while interviewing more than 40 of Australia's most successful online entrepreneurs for her latest book, Secrets of the New Online Entrepreneurs. A fascinating pattern emerged from those interviews. The founders who built the most successful businesses didn't necessarily start with a product. They started with an audience. From Tesla's famous pre-orders for the Model 3 to MasterChef favourite Kirsten Tibballs building a global chocolate empire from a weekend workshop, Bernadette explores how entrepreneurs are validating ideas, building communities and creating products people actually want to buy. You'll also hear the inspiring stories of actress Adele Samus, who built her own audience long before landing major acting opportunities, and cat rescuer Jenny Fisher, whose passion project attracted tens of thousands of followers and a host of unexpected commercial opportunities. At first glance, chocolate makers, actors and cat rescuers might seem to have very little in common with copywriters. But scratch the surface, and they're all doing the same thing: building an audience around an idea, a skill or a passion before trying to monetise it. For copywriters looking to create courses, write books, launch memberships or build personal brands, the lesson is clear. Stop making, start validating. The audience comes first, and the products come second. Most importantly, you'll discover why copywriters are uniquely positioned to benefit from this approach and how your content, expertise and ideas can be transformed into assets that generate income beyond client work. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

A client hires you for a “VIP day.” Suddenly, you're tasked with: Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deliverables is another question …)Getting feedback on that copyIncorporating that feedbackGetting final sign off  … all in the span of 8 hours. And let's be real: no one has 8 good hours of work in them every day. On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients! Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here's why… --------------- Mentioned in the Episode Copywriting Is Only 1/3 Writing—Here's Why That Affects How You ChargeCopywriting Rush Fees: When and How to Charge ThemWhat Do You Bill For? (And What Don't You?)The Case for Slowing Down: Fast Copywriting Doesn't Equal Better Copywriting Related Links How Can You Know if a Copywriting Deadline is Doable?5 Easy Tips for Maximizing Your Time --------------- Get Free Copywriting Training here 

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me.You do not toss out the plan you made. You check it.In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replaces it with real data. You'll pull your numbers, find out where you're actually sitting in your business, do the gap math (it's smaller than you think), and walk away with three action steps for the next seven days.In this episode, you'll learn:Why service providers should plan in 90-day increments instead of 12-month chunksThe year-over-year growth number that tells the truth about your business (and why the average business only grows 5 to 10% a year)The car-seat gut check: are you in the driver's seat, passenger seat, back seat, or the trunk?How to close your revenue gap by spreading it over six months instead of panicking over the whole numberThe brain dump exercise that took Brandi from a $250K year to $1.2MWhy "I don't like it" is not a reason to skip what actually works (cold email, cold calling, Upwork, local networking)How to reconnect to your North Star and pick the two life areas to focus on nextMentioned in this episode:Strategist Society (scale to consistent $10K, $15K, $20K months): https://thestrategistsociety.comConversions for Clients (just getting started, no clients yet): https://conversionsforclients.comDM Brandi the word RESET on Instagram for the lightning version: https://instagram.com/brandimowlesReady to scale past $10K months?If you're sitting here thinking "this is exactly what I needed, but I'll talk myself out of doing it alone," that's exactly what Strategist Society is for. It's the room where we look at your real numbers with you, tell you where to raise your prices, help you brain dump your gap fill, and hold you to the three things you committed to. Built for service providers ready to scale to consistent $10K to $20K months on less than 25 hours a week. Head to https://thestrategistsociety.com.Loved this episode?Screenshot it, share it to your stories, and tag @brandimowles. It helps more service providers find the show and it makes my whole day.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from copywriter Helen Savage. She says: “I'm a freelance writer and have less work than I've had for the 6 years I've been freelance — but at the same time my youngest child has just started walking to school by himself. I'm struggling a bit with the fact I'm going to be needed less and less by my kids and don't have the work to fill my time and give me that sense of purpose. I appreciate a lot of parents might want to scream at me for complaining about children being more independent

Would you like to be paid to tell other people's stories? Would you like to learn the systems and processes behind ghostwriting someone else's book? Would you like to help business owners, founders and thought leaders share their wisdom, build their personal brands, and leave a lasting legacy? In short, would you like to become a ghostwriter? If so, you're going to love this episode of So You Want to be a Copywriter because this time, we're doing things a little differently. We're flipping the script. Usually, I'm the one asking the questions. But today, Valerie Khoo, founder of the Australian Writers' Centre, takes over the interviewer's chair to ask me about my latest book, Secrets of the New Online Entrepreneurs, and the unexpected journey that led me from copywriter to ghostwriter. Together, we explore what it really takes to write a business book and why copywriters are uniquely positioned to become exceptional ghostwriters. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Thomas Pokorn is an Austrian-born Creative Strategist and Copywriter. He specializes in creative concepts and verbal identity for branding and advertising, always finding ways to express distinct personalities and connect with audiences through narrative. He's worked with brands including Google, Red Bull, New Balance, Dove, Porsche, Herman Miller, Unilever, Pernod Ricard, Coinbase, and many more. Thomas worked with us on AYOH!, Quip, and a few other brands that are yet to launch. Thomas Pokorn is a beast. Prolific, thoughtful, funny, efficient, giant, quick wit it, lightning rod for ideas; are just a few words I could say to describe the man with whom we've had the pleasure of working many times over now. He's simply the best.​In this casual conversation, we learn about Thomas' background and how he got into copywriting and strategy through his journalism studies. He tells us where he finds all of his words. (you'll never guess where) We endure some technical difficulties, riff, and talk about Batman before we discuss Thomas' ethos and approach to work. It's a freaking weird, funny, and unpredictable ride. Enjoy!

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call.And you're still losing the client.Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page that could change their entire conversion rate.In this episode, I'm breaking down what your post-schedule page is, why it works, and why your discovery call conversion rate isn't where it could be without it.In this episode, you'll learn:The 3 places every service business breaks down (and how to know which one is killing your growth)Why your discovery call conversion rate should be between 40% and 60% (and what to do if it's outside that range)The real reason your sales calls are running 30, 45, 50 minutes when they should be 15What a post-schedule page actually is and the 4 jobs it needs to do for youThe 3 objections that keep service providers from building this page (and why they're all wrong)How adding this one page increased my own conversion rate by 15%If you're sitting at under a 40% conversion rate right now, this is the strategy that can change your entire sales process this week.Mentioned in this episode:Apply for Strategist Society: https://thestrategistsociety.comFrom Chasing to Chosen: https://brandimowles.com/chasing  Predictable Clients: https://brandimowles.com/predictableDM me on Instagram with the word PAGE: https://instagram.com/brandimowlesReady to scale past $10K months?If your sales calls are taking forever, you've raised your prices and suddenly can't find clients, or you're hitting a ceiling you can't break through, I want to get my eyes on your business. Apply for a 1:1 call with me at https://thestrategistsociety.com. We'll find your biggest hole in 15-20 minutes, and you'll walk away with total clarity on your next step.Loved this episode?Take a screenshot, share it on Instagram Stories, and tag me @brandimowles. It helps more service providers find the show.Now go do the dang thing.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How can a conversion copywriter capture my authentic voice when they're not me? This is the right question to ask because it means you genuinely care about authenticity.Many heart-centered entrepreneurs worry that hiring a conversion copywriter means outsourcing their voice. You don't want to trade your unique perspective, your actual way of speaking, and your values, for some generic, salesy version of themselves. And you don't have to. When you hire a conversion copywriter, you're investing in someone who becomes fluent in your brand voice.What most people don't realize is that a skilled conversion copywriter doesn't write for you. They write as you. And the best compliment is when even your spouse can't tell if I wrote it or you did!In this episode, we answer the three questions that matter most:How does a conversion copywriter actually get to know your authentic voice? (Spoiler: it's not through 50 pages of questionnaires.)What's the real process for capturing who you are in writing? (And why one hour per month of your time is all I need.)Can a conversion copywriter truly match your tone without losing the conversion power? (Yes. Keep reading to find out how.)This is for those who refuse to settle for watered-down, salesy copy. It's for business owners who know their voice is their unfair advantage, and they're ready to protect it while scaling their message.WHAT YOU'LL DISCOVER IN THIS EPISODEHow conversion copywriters identify and capture your authentic voice…without making you fill out a 50-page questionnaire (Spoiler: I consume your existing content instead of asking you to describe yourself).Find out how the DFY system works on just ONE hour of your time (because part of the ROI is saving you time!) Why outsourcing your copy will does NOT dilute your voice…and what actually determines whether a copywriter nails your brand (it's not what most people think).Discover the 3 ways I capture your authentic voice before writing a single word (including the one most copywriters skip).Why your voice is your unfair advantage in a market flooded with the same tools and templates…and what that means for your authority and conversion power.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/copywriter-strategies-to-match-your-authentic-voiceLET'S WORK TOGETHER: https://www.megankachigan.com/dfyCONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Kathy puts the kibosh on our introductory weather ramblings, Slushies. Instead we're sharing what makes us grateful. Seems like, with our combined love of coffee, we're keeping the baristas in business. Aside from java, Tobi's thankful for poetry podcasts (not just ours), including Poem Talk from Penn Sound. Lisa's grateful for the public library that gives her free access to novels like The Copywriter by Daniel Poppick. Eric appreciates his students. And we reveal the secret behind why we're not on YouTube. Of course we're thankful to YOU for listening, Slushies, and to the writers who allow us to discuss their work, like today's featured poet, Sarah Brockhaus.   In the first poem, “Still Here,” Eric notes the honest intertwining of the writing and teaching life. And Tobi remarks how the flexible nature of the English language, with its ability to shift nouns into verbs, is on display in the poem. The poem's nimble leaps reminds Jason of Richard Siken's valuable advice to “focus less on the lyric leap and more on the lyric landing.” The second poem challenges us with its frequent use of enjambment and caesura, but the ratio of challenge to pleasure is high. We end with Jason's sage advice on how to structure a submission. Thanks, as always, for listening, Slushies!   At the table: Eric Baker, Tobi Kassim, Jason Schneiderman, Kathleen Volk Miller, Lisa Zerkle, Lillie Volpe (Sound Engineer)   Author Bio: Sarah Brockhaus is an MFA student at Louisiana State University. She is a co-editor of The Shore Poetry. Her work has been nominated for Best of the Net and the Pushcart Prize and her poems are published or forthcoming in Guernica, The National Poetry Review, American Literary Review, The Greensboro Review and elsewhere. Website: sarahbrockhaus.com Social Media:    Instagram: @sarahb._23   Blue Sky: scbrock.bsky.social   Still Here   I try to teach  my students to exist outside  themselves and they email about double    spacing and panic apologize for 12:01 submissions  and I want to see them and say we're real  people, all of us, we're real. Do you see? But I stare    at my wall for hours and it means nothing. I've been losing  things in dreams, each shape afterimages on my lids  and I can't see the space around enough    to place them. Perhaps there never was a hairbrush, a magnet in the shape  of Louisiana, a letter written springs ago. Fingers trace    the handwriting by heart like revision,  same stories and script but the wrong  heart. I'm translating farther and farther   from the origin. My nails grow too long. I imagine  myself bodiless, avoid reflections. I hold still  and myself.    There are eight taxidermied ducklings at the craft fair. So like life and so  still. I want to break    them from the cage, find a way  for their bodies  to hold again.   Phonagnosia   A wasp taps again against  the window. I imagine the hollow  clunk communicating other causes: an acorn    slouching from a branch into a pool. A man's  head, drunk, hitting the wall lullabically, my hand  slid into the space between skin and cinder   -block, how one might protect a baby's soft  skull from a corner. I try to tell the wasp I am not  home and everything from my body sounds    human. To sleep I make lists on the uselessness  of language: the phrase how are you? and how your doing well is a wall I trace my own name    on like tally marks, how the sea swallows  song and estranges it, how without air I am voice -less, how I haven't trained my ear to echo locate,    and can't even vibrate some signal through a        pane  of glass, can't replay what you said years ago in any voice    but the one inside me, that won't go, won't sound  like anyone I know.

Jon Benson, copywriter, entrepreneur, and founder of BNSN AI, joins Sales POP! to explain how marketers can shift from writer to conductor — directing AI agents, injecting human values into copy, and producing in days what once took teams of ten. Learn more and grab the free Buyer Profile at https://bnsn.ai/.

In this conversation, Danielle "Dani" Young breaks down the journey of developing a distinct brand voice and creating content that actually captures attention. She explores the mechanics behind effective hooks, intentional storytelling, and building systems that support consistency without sacrificing quality. The discussion also touches on platform strategy, audience engagement, and the subtle art of making content both relatable and shareable. Grounded in real-world experience, Dani emphasizes authenticity, clarity, and the discipline required to stand out in a crowded digital landscape.TakeawaysFinding your brand voiceContent creation platformsConsistency in content creation Quality over quantityAuthenticity and relatability are key to engaging contentChapters00:00 Niche and Vision in Content Creation29:00 Creating Shareable Content36:18 Content Creation Challenges43:13 Content Creation Pet Peeves

If you’ve ever wondered why your email marketing isn’t converting, or why “join our newsletter” doesn’t inspire anyone to join your newsletter, this episode will change how you think about email completely. Today, I’m joined by Australian copywriter and ghostwriter Katia Spies, who’s built a highly profitable niche by creating a sequence known as Educational Email Courses. These are not your typical lead magnets. They’re structured, strategic, and designed to turn cold subscribers into qualified buyers. Katia shares how she’s evolved from traditional copywriting into a more personalised, results-driven approach that blends strategy, storytelling, and email automation; why ghost-writing is having a moment, and how businesses can replace tired lead magnets with something far more engaging and effective. What we cover: The difference between copywriting and ghost-writing (and why it matters more than ever). Why personal brands are outperforming traditional brand messaging. What an Educational Email Course is and how it works. Why “join our newsletter” is no longer enough. How a 5-day email course builds trust and warms leads before the ‘sell’. Real examples of EECs in action, including high-ticket services. The structure of a high-converting email course (and what to include each day). Ideal email length, format, and delivery timing. Where to promote your email course for maximum sign-ups. Why segmentation is the secret to better email performance. How to clean your email list (and why it actually improves results). The truth about ‘email is dead’ and what’s really happening instead. Katia’s take on SEO and what still works. How AI is changing copywriting and why human editing still wins. Smart ways to use AI as a copywriter without losing your voice. Read the show notes This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.

Nicole Elliott is a conversion copywriter and messaging strategist who crafts human-sounding, non-salesy sales copy for entrepreneurs who want to sell without the sleaze (or excessive exclamation points). Over the past decade, she's developed launch campaigns, sales pages, and websites for industry-leading brands like Strategic Coach, Hello Audio, and Entreprenista. Her signature 3-Step Human-First Messaging Approach weaves together strategic audience insight and authentic brand voice to create copy that connects and converts. When not writing for clients, Nicole is probably getting lost somewhere on the globe (she's visited 100+ countries and territories and lived in half a dozen), learning languages (she speaks somewhere between 3 and a 1/2 and 5, depending on the day and on how much coffee she has had), or teaching the occasional English as a Second Language class.Connect with Nicole here: https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.linkedin.com/in/nicole-elliott-copywriter/https://www.nicoleelliott.co/Don't forget to download our free LinkedIn High-Impact Post Template Guide here:https://www.thetimetogrow.com/ecsposttemplates

Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you're first starting out. But what if you have an entire career in an industry? You can—and should—absolutely use that experience to your advantage.  CCA student and former healthcare worker Molly is sharing how she did exactly that on this week's Build Your Copywriting Business podcast episode. Molly didn't focus her entire portfolio on healthcare copywriting. Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career. So, why'd she decide to take a full-time job? Listen to hear Molly explain … --------------- Mentioned in the Episode Molly's LinkedInThe Real Math on Job Bidding Site “Success”Ep. 84: When to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here

Should a good copywriter make you rich?If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast: "Should I evaluate how good a conversion copywriter is by how much revenue they generate?"This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they reach for the easiest metric: revenue. In this episode, we're breaking down what actually determines whether a conversion copywriter is doing good work, why revenue isn't always the right measure, and how you can know if you're getting real value from your investment in copywriting. Whether you're considering hiring a copywriter or you're already working with one and wondering if it's actually working, this is a practical, honest conversation you need to hear.This is for you if you've wondered:Is my copywriter actually good, or is the problem somewhere else in my funnel?Should I be evaluating a copywriter based on the revenue they generate?If a copywriter is so talented, why aren't they rich themselves?How do I know if the copy did its job?What am I actually supposed to measure when hiring or evaluating a copywriter?Is it possible that great copy exists inside a broken marketing system?Who is responsible for marketing results?➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/hire-conversion-copywriter-metricsFREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn't This Converting?”CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/email Website → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here! Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you'll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

Ever wonder what makes a banner ad actually work?  As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don't have the data from these ads, we do have some thoughts on 8 different banner ads.  Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds). Some have solid messaging. Some…not so much. While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we've got you!!). --------------- Mentioned in the Episode What's a Creative Brief? A Guide to a Copywriter's Essential DocumentHow Copywriting Projects Actually Come TogetherHow To Come Up With Wildly Effective Copywriting ConceptsEp. 21: How Copywriters and Designers Work Together with Yoav Broum Related Links The Biggest Banner Ad Writing Mistakes --------------- Get Free Copywriting Training here 

Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids. So, why the heck did she take an on-staff job?! When you're really clear on what you want and why you want it, you realize there are multiple ways to get there. For Jen, flexibility and freedom are the MOST important. But freelancing isn't the only way to get those things. If you've always felt like freelancing was the only way to hit your goals, you'll want to listen to Jen's update. I'll leave it to Jen to fill you in on the rest … --------------- Mentioned in the Episode Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen's and Julie's StoryCopywriting for Nonprofits: 2 Tips to Crafting Compelling Copy Related Links Ep. 36: From Full-Time, Faith-Based Nonprofit Work to Part-Time Copywriting – Kate's StoryEp. 236: Raising 2 Kids, Writing for Nonprofits, and Going at Your Own Pace – Stevi's Story --------------- Get Free Copywriting Training here 

This week on Uncorked, Dr. Erica Canela joins us to dive into the wild, weird, and unexpectedly chaotic world of Quaker history. Yes, the Quakers were unhinged, and yes, they've had a major glow up.We break down the evolution from radical early Quaker antics to the modern-day Friends, some of whom are kind of attractive. Naturally, this leads to a very serious scholarly exercise we call “Quaker Hot or Not.”And don't miss the story of the MOST unhinged Quaker woman of them all... a legend of pure, unfiltered “mad whimsy.”If you thought you knew the Quakers, think again.Make sure you catch the visual of this episode on our YouTube channel!For more from Dr. Erica Canela, check out her website for more on her upcoming classes and events, as well as how to access her book!Visit her site here: Dr Erica Canela | Public Historian, Copywriter & EditorAD FREE LISTENING on Patreon as well as tons of extra content!https://www.patreon.com/c/spillthemeadYou can purchase Spill the Mead merchandise here https://linkpop.com/spillthemeadpodcast/Find us on Instagram, and Facebook @spillthemeadpodcastFind Madi @myladygervais on InstagramMusic is composed by Nicholas Leigh nicholasleighmusic.com

If you heard our first conversation with Kelsey then you already know she's a bada** human. If you missed that conversation, I can't even sum up all the insights she shares (so definitely check it out if you haven't already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency. Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role. We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before. If you've ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences she's noticed as well as how she's continuing to balance her personal and professional aspirations. ----------------- Mentioned in the Episode Copywriting for Ad Agencies: What to Expect and Why It's Great for Your CareerWhat's an Internal or In-House Ad Agency?Ep. 105: Building an Agency – with Michelle Fernandez Related Links Ep. 99: Running a Copy Agency from Costa Rica – Poorva's StoryEpisode 140: Traveling Europe While Running a Copywriting Agency—Chris's Story --------------- Get Free Copywriting Training here

Get AudioBooks for Free Best Self-improvement Motivation Become a Successful Copywriter—Even with Bad Writing Struggling with writing? Discover powerful, proven strategies to become a successful copywriter—even with bad writing skills. Start winning clients today! Get AudioBooks for Free ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

Get AudioBooks for Free Best Self-improvement Motivation How to Become a Better Copywriter: Proven Tips Want to write copy that converts? Discover proven tips, expert strategies, and powerful techniques to become a better copywriter today. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

The biggest opportunity for copywriters right now? Meta ads. If you're like, “But Nicki, haven't Meta ads always been a big opportunity? And isn't Facebook dying?” Yes and no. Yes, they've always been a huge opportunity, but I'm letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever. And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network). Facebook is still the world's largest social platform with 4 billion active monthly users. So… yeah… there's a lot of opportunity. Ready to take advantage of this opportunity? Listen now. Psst: Comprehensive Copywriting Academy students, you have a BRAND NEW Meta Ads course on your dashboard. It's one of the perks of your lifetime access: you get all courses we add to the program, and any updates, FREE. Hey, we're not the #1 all-in-one online copywriting training program for nothing