Podcast appearances and mentions of Robert Collier

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Best podcasts about Robert Collier

Latest podcast episodes about Robert Collier

The John Moore Show w/ John Moore
The John Moore Show, November 7, 2024 Hour 1

The John Moore Show w/ John Moore

Play Episode Listen Later Nov 7, 2024 60:00


OPEN LINES Prepper Tip: Read “The Secret of the Ages” by Robert Collier

The John Moore Show w/ John Moore
The John Moore Show, November 7, 2024 Hour 2

The John Moore Show w/ John Moore

Play Episode Listen Later Nov 7, 2024 60:00


Guest: Dr. Len Horowitz Prepper Tip: Read “The Secret of the Ages” by Robert Collier

The John Moore Show w/ John Moore
The John Moore Show, November 7, 2024 Hour 3

The John Moore Show w/ John Moore

Play Episode Listen Later Nov 7, 2024 60:00


Guest: Kirk Phinney Prepper Tip: Read “The Secret of the Ages” by Robert Collier

The John Moore Show w/ John Moore
The John Moore Show, August 1, 2024 Hour 1

The John Moore Show w/ John Moore

Play Episode Listen Later Aug 1, 2024 60:00


Open Lines Prepper Tip: Read “The Secret of the Ages” by Robert Collier

The John Moore Show w/ John Moore
The John Moore Show, August 1, 2024 Hour 2

The John Moore Show w/ John Moore

Play Episode Listen Later Aug 1, 2024 60:00


Guest: Dr. Horowitz Prepper Tip: Read “The Secret of the Ages” by Robert Collier

The John Moore Show w/ John Moore
The John Moore Show, August 1, 2024 Hour 3

The John Moore Show w/ John Moore

Play Episode Listen Later Aug 1, 2024 60:00


Guest: Richard from Australia discusses https://iwantmyhealthback.com/ Prepper Tip: Read “The Secret of the Ages” by Robert Collier

Daily Fire with John Lee Dumas
Robert Collier shares some Daily Fire

Daily Fire with John Lee Dumas

Play Episode Listen Later Jul 30, 2024 1:16


It sometimes seems that we have only to love a thing greatly to get it. - Robert Collier. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

The Reality Revolution Podcast
Robert Collier - Summon Your Genie

The Reality Revolution Podcast

Play Episode Listen Later Jul 12, 2024 26:35


This is the greatest discovery of modern times—that every man can call upon this "Life Principle" at will, that it is as much the servant of his mind as was ever Aladdin's fabled "Genie-of-the-lamp" of old; that he has but to understand it and work in harmony with it to get from it anything he may need—health or happiness, riches or success. 

Stronger Dads Collective
Stronger Dads Newsletter #6 - Letting Them Try & Using Priority Sessions

Stronger Dads Collective

Play Episode Listen Later Jul 3, 2024 5:14


Check out the new ⁠⁠Patreon Community by ⁠Clicking Here⁠⁠⁠! In this newsletter we discuss two main things, the parenting moment is about letting them try and the training thought is about using priority sessions. The quote we share this week is from Robert Collier. _____________________ Enjoyed the audio version of the email and want to sign up to the Stronger Dads Newsletter? You can sign up at ⁠⁠⁠⁠⁠www.strongerdads.co.nz⁠⁠⁠ _____________________ You can find more from Hayden at the following: Website -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.hjpmethod.co.nz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @hjp_strongerdads⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Research -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.researchgate.net/profile/Hayden-Pritchard⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ _____________________ Want to support my work? Get the Stronger Dads Manual by ⁠⁠⁠⁠⁠clicking here⁠⁠⁠⁠⁠. You can 'Buy Me a Coffee' by⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ clicking here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

COPY PERSUASIVO™ di Andrea Lisi
#341 - Le 8 regole della persuasione scritta

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Apr 22, 2024 19:09


Come produrre testi persuasivi per i tuoi progetti di marketing senza dannarti per ore (o giorni interi)?Nella risposta a tale quesito si nasconde la chiave per espandere ogni business. Ciò vale sia per i materiali da produrre per il tuo brand, che per quelli che devi produrre per altri (se fai il copywriter). E da questo punto di vista, il primo ostacolo che puoi incontrare è la famigerata ‘Sindrome del Foglio Bianco'. (Per la serie: “Oddio, adesso cosa scrivo?!”).Uno spauracchio che, per fortuna, puoi superare facilmente. Ti basta solo sapere:Cosa scrivereCome scrivereA tal proposito, oggi il "Baffo" Andrea Lisi continua a condividerti delle preziose dritte che ti aiuteranno a creare materiali di marketing convincenti. Goditi quindi questo estratto dalla terza sessione di Scrivi col Baffo' – I'evento LIVE dove, per ben TRE volte a settimana, Andrea ti invita a scrivere al suo fianco.Stai per scoprire (o riscoprire) le 8 regole fondamentali della persuasione scritta.Buon ascolto.Ecco una piccola anteprima della puntata di oggi:[2:11] Una scomoda verità su cui basare la tua intera comunicazione di marca. Quanto ti costa approcciare il mercato senza tenerne conto?[6:02] Un semplice trucco che ti aiuta a restare impresso nella memoria del lettore… e distinguerti in mezzo a una folla di concorrenti “scalmanati”.[6:51] Cosa comprano davvero i tuoi clienti? (Spoiler: non quello che pensi…) Ecco come usare il copy per vendergliela, in base al tuo settore. [9:30] Può il tuo prodotto "vendersi da solo"? Ecco il parere di Robert Collier in proposito. [11:51] Come rendere il tuo messaggio promozionale più chiaro, diretto e profittevole. [15:19] Perché a volte il miglior annuncio…  è quello che NON scrivi. Più, uno schema semplice – e testato – per comporre le tue lettere di vendita, in tempi ultra-rapidi. Risorse utili:Entra nel Copy Persuasivo®️ Club. Accedi subito ai contenuti più pratici e avanzati sul copywriting in Italia:https://club.copypersuasivo.com/ Impara il marketing scientifico con il Manuale SfornaClienti. Ottieni un sistema pratico e semplice che racchiude l'esperienza del team di Copy Persuasivo®:https://www.copypersuasivo.com/prodotto/manuale-sfornaclienti-paperback/ Scrivi in diretta con Andrea Lisi sul canale YouTube di Copy Persuasivo®️. Iscriviti e attiva la campanella per sapere quando siamo LIVE:https://www.youtube.com/@CopyPersuasivoSrl/featured ►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

COPY PERSUASIVO™ di Andrea Lisi
#340 - 2 modi per guadagnare di più con la scrittura (per te e per altri)

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Apr 15, 2024 16:23


Ognuno di noi ha almeno un progetto su cui sta procrastinando…Magari la cosa va avanti da svariate settimane. O chissà, mesi.È un fenomeno comune tra i copywriter – chiamati spesso a svolgere una mole di lavoro al limite del burnout – e chiunque in generale debba scrivere per il proprio brand.In questi casi, lasciarti divorare dai sensi di colpa NON ti aiuta. Ed è altrettanto inutile trattenere le tue idee nel cassetto a “tempo indeterminato”.Soprattutto se queste hanno del potenziale.Perché quel progetto diventi realtà e ottenga un riscontro (positivo) da parte del mercato…… dovrai trasferirlo dal mondo del “dire” a quello del “fare”.Ok, ma come?Oggi Andrea Lisi ti suggerisce una possibile soluzione. Nello specifico, mostrandoti due elementi chiave con cui rendere la tua scrittura più produttiva e profittevole.Inoltre, riceverai tutta una serie di consigli pratici estratti dalla seconda sessione di ‘Scrivi col Baffo' – Il nuovo evento LIVE dove, per ben TRE volte a settimana, Andrea ti invita a scrivere al suo fianco.Fai subito tuoi questi consigli. Potrai così realizzare i tuoi progetti più ambiziosi:nel minor tempo possibile;con il minimo delle risorse necessarie;con la massima aspettativa di ritorno per ogni singolo euro speso.Ecco una piccola anteprima della puntata di oggi:[1:19] 2 fattori decisivi a sostegno di una strategia vincente. Più, la differenza che passa tra SEO copywriting “ordinario” e Content Marketing Persuasivo.[4:40] Il perfezionismo “compulsivo” funziona se vuoi pubblicare i tuoi lavori in tempi utili? Ecco come raggiungere – il prima possibile – la tua indipendenza finanziaria con la scrittura.[6:45] Come arrivi a guadagnare 8-10k al mese STABILI con il copywriting? Segui questo semplice consiglio per diventare un “Top Player” nel tuo mercato. [8:01] Cos'è il marketing educazionale? E come lo metti in pratica per ottimizzare i tuoi tassi di conversione?[10:25] Come velocizzare il tuo lavoro di copy fino al 50% in più  – prima ancora di metterti a scrivere![14:04] L'ingrediente “magico” che ti permette di NON restare MAI a corto di lavoro (… e clienti ideali).Risorse utili:Entra nel Copy Persuasivo®️ Club. Accedi subito ai contenuti più pratici e avanzati sul copywriting in Italia:https://club.copypersuasivo.com/ Scrivi in diretta con Andrea Lisi sul canale YouTube di Copy Persuasivo®️. Iscriviti e attiva la campanella per sapere quando siamo LIVE:https://www.youtube.com/@CopyPersuasivoSrl/featured ►►Nuovo Ebook + Serie Podcast Premium: scopri i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio) Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

The Rhino Daily Podcast
3323 - Did You Eclipse Your Revenue Goals?

The Rhino Daily Podcast

Play Episode Listen Later Apr 10, 2024 6:19


Always remember the Collier Principle. Steve Sipress, entrepreneur, marketing, advertising, sales, tips, ideas, help, wow, strategy, small business owner, direct response, tactics, success, profits, growth, results, marketing consultant, Robert Collier, principle, enter, conversation, mind,

COPY PERSUASIVO™ di Andrea Lisi
#339 - Come decuplicare la produzione dei tuoi testi (senza ChatGPT)

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Apr 8, 2024 16:24


Come combatti la tua tendenza a procrastinare?Quando il copywriting è il tuo mestiere, hai una marea di progetti da gestire. E migliaia di parole da mettere nero su bianco ogni giorno…Tuttavia, Madre Natura ti ha dato un solo cervello. Dunque le tue energie sono LIMITATE.Significa che se da un lato devi dosare le tue risorse nel modo più proficuo…… dall'altro è spesso opportuno privilegiare quelle task che ti aiutano a raggiungere i tuoi obiettivi di lungo periodo.Ed è proprio qui che la “serpe” della procrastinazione sferra il suo morso mortale…Parliamo di un meccanismo di autodifesa che il cervello umano ha sviluppato durante il suo processo evolutivo… … sulla base di circostanze diverse da quelle in cui viviamo oggi.Ciò distrugge la tua produttività. E imbavaglia la tua mente creativa.Come proteggerti da questa sindrome autolesionista?Te lo mostra Andrea Lisi nella puntata di oggi. Infatti, puoi ascoltare un prezioso estratto della prima sessione di ‘Scrivi col Baffo' – il nuovo evento LIVE dove, per ben TRE volte a settimana, Andrea ti invita personalmente a scrivere al suo fianco.Le dritte che scoprirai ti aiuteranno a produrre copy:più efficace; in maggiore quantità;  più in fretta.Buon ascolto.Ecco una piccola anteprima della puntata di oggi:[1:53] Sei un procrastinatore seriale? Interrompi SUBITO questi comportamenti tossici per raggiungere i tuoi obiettivi di crescita.[4:29] Questo meccanismo inconscio congela la tua produttività in modo furtivo. Ecco l'antidoto con cui “svegliarti dal coma” – e come usarlo.[6:36] Un semplice “trucco” che ti aiuta a scrivere copy più persuasivo per i tuoi infoprodotti.[9:11] Come funziona la tecnica del pomodoro è perché ti aiuta a produrre di più… e meglio. Più, un sistema infallibile per sconfiggere la Sindrome del Foglio Bianco.[11:14] Uno strumento indispensabile per gestire al meglio i tuoi impegni e restare focalizzato sui tuoi obiettivi. [14:01] Che pericolo corri se ti affidi troppo a ChatGPT per scrivere copy? E qual è il sistema più affidabile per diventare un copywriter di Serie A?Risorse utili:Entra nel Copy Persuasivo®️ Club. Accedi subito ai contenuti più pratici e avanzati sul copywriting in Italia:https://club.copypersuasivo.com/ Scrivi in diretta con Andrea Lisi sul canale YouTube di Copy Persuasivo®️. Iscriviti e attiva la campanella per sapere quando siamo LIVE:https://www.youtube.com/@CopyPersuasivoSrl/featured ►►Nuovo Ebook + Serie Podcast Premium: scopri i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio) Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire?Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

COPY PERSUASIVO™ di Andrea Lisi
#338 - Una delle mail più persuasive per vendere servizi

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Apr 1, 2024 25:33


Come convinci un target ben profilato – ma poco consapevole – a comprare servizi high-ticket?È forse il più classico degli scenari, soprattutto se vendi:Pacchetti operativi ‘done for you'ConsulenzeFormazioneQui devi superare alcune precise obiezioni che sorgono con prepotenza nella mente del tuo pubblico.E che non riguardano solo il prezzo alto della tua offerta…… ma tutta una serie di possibili soluzioni alternative. Non contrastare questi dubbi in modo adeguato significa innalzare un muro tra te e gli utenti del tuo funnel. E ti porta a cedere quote di mercato alla concorrenza.Nella puntata di oggi, Andrea “il Baffo" Lisi ti mostra come risolvere il problema con l'email marketing.L'esempio (reale) che vedrai è tanto semplice quanto emblematico: un singolo messaggio di posta elettronica ad alto impatto persuasivo.Il mittente, è un brand italiano attivo nel campo degli investimenti immobiliari.Ti consigliamo di seguire l'episodio con attenzione. Perché Andrea non solo analizzerà per te il copy della mail nei minimi dettagli…… bensì, ti darà un template che potrai adattare alle tue esigenze, e utilizzare in diversi formati per stimolare i tuoi contatti ad attivarsi.Ecco una piccola anteprima della puntata di oggi:[1:55] Un lavoro che ogni copywriter dovrebbe fare prima di chiudere accordi con qualsiasi cliente. Perché è così importante, e quali vantaggi porta. [6:15] Il dubbio "amletico" di chiunque sia in target per un servizio ad alto prezzo… e come la retorica ti aiuta a risolverlo.[11:16] Scuoti la coscienza del lettore come un “maestro del brivido”. E fai nascere in lui la necessità di correre ai ripari… [16:15] Un errore finanziario che molti imprenditori commettono a loro insaputa (e come “sfruttarlo” per dirigere il loro focus sulla tua soluzione).[19:00] Prepara il terreno per il tuo affondo finale: 2 domande che colgono il lettore a “guardia scoperta” e in mezzo agli occhi.[21:36] Come trattare contatti profilati ma non ancora pronti a comprare i tuoi servizi. (Il sistema migliore per alimentare le loro aspettative… e non sembrare il solito venditore affamato.)Risorse utili:[Episodio Podcast GRATIS] Testi persuasivi - 5 esempi di email efficaci:Link[Caso Studio] Come vendere commodity con l'email marketing persuasivo:Link►►Nuovo Ebook + Serie Podcast Premium: scopri i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio) Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

COPY PERSUASIVO™ di Andrea Lisi
#337 - [Masterclass] Come creare idee che la gente comprerà

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Mar 26, 2024 44:09


Come trovi idee che la gente è disposta a pagare?Partiamo da una premessa di base:Non puoi convincere qualcuno ad acquistare un tuo prodotto/servizio se prima non compra l'idea che c'è dietro.In realtà, questa è un'arte antica che ogni essere umano dovrebbe coltivare. La nostra abilità di persuadere, infatti, ci aiuta in tantissime situazioni quotidiane.Anche quando non abbiamo fini di lucro.Tuttavia, per un imprenditore o un marketer, padroneggiarla è questione di vita o di morte.Se nelle scorse settimane il "Baffo" Andrea Lisi si è focalizzato su tecniche e strategie tese a potenziare la tua creatività, oggi ti parla di come puoi addirittura…… influenzare un intero mercato con le TUE idee.Ciò diventa fondamentale se stai pensando di sviluppare un personal brand, per esempio. Magari supportato da un libro e una strategia social.Andrea ha scovato la chiave di questo meccanismo in uno “sconosciuto” studio sociologico del 1971.Le informazioni che contiene al suo interno sono di valore inestimabile…Ed emerge subito una buona notizia:Non c'è bisogno di inventare soluzioni “rivoluzionarie” per piacere al mercato.Allo stesso tempo, TUTTE le persone che ci sono riuscite hanno un tratto specifico in comune.Segui l'episodio per scoprire qual è.Ecco una piccola anteprima della puntata di oggi:[2:13] Cos'è esattamente una Big Idea? E come la trovi? Ecco 6 strumenti persuasivi che ti permettono di veicolare il tuo messaggio con profitto.[8:13] Una scorciatoia che aiuta il tuo business a crescere più in fretta. E qual è il modo più salubre per rapportarti al rischio imprenditoriale. [15:42] Come usare idee già note al pubblico per scrivere un bestseller ‘rivoluzionario' (L'esempio di uno stimato autore americano.)[25:00] Tre parametri ‘infallibili' con cui riconoscere un vero formatore. Parti da qui per attrarre i tuoi clienti ideali con l'infomarketing. [30:24] Vendere infoprodotti high-ticket è l'unico modo per fare milioni, giusto? Niente di più falso! Ecco un sistema alternativo che funziona più velocemente e con meno fatica…[35:36] Sviluppa idee credibili al 100%, mentre ti differenzi dalla concorrenza: mini-guida a prova di bifolco per ottenere consenso ‘unanime' nella tua nicchia.[40:01] Due accorgimenti che rendono le tue idee facili da assimilare (e memorabili). Più, una tecnica avanzata di copywriting con cui scrivere titoli più incisivi. P.S. Ti è piaciuto questo episodio? Ne vorresti ascoltare di nuovi, densi di consigli mirati alla tua crescita professionale - e a quella del tuo business?Se la risposta è sì, aiutaci a raggiungere più persone. Otterrai GRATIS uno dei nostri corsi avanzati del valore di €200.  Ecco come fare: 1 - Metti subito 5 stelle al Podcast sulla tua app preferita (Apple, Spotify, Spreaker, ecc,)2 - Invia lo screenshot della tua recensione ad andrea.lisi@copypersuasivo.com.Cerca di essere veloce però. Questa opportunità termina il 31 marzo. Non farti sfuggire l'opportunità di ricevere uno dei nostri corsi in omaggio.Risorse utili:[Documento accademico] Davis, Murray S. - That's Interesting: Towards a Phenomenology of Sociology and a Sociology of Phenomenology:Link al PDF[Episodio Podcast GRATIS] Come creare il tuo Libro in meno di 2 mesi:Link[Episodio Podcast GRATIS] Come ho venduto 2.000 copie di un libro in meno di una settimana:Link [Episodio Podcast GRATIS] Il libro da 15.000 euro:Link►►Nuovo Ebook + Serie Podcast Premium: scopri i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio) Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

The Marketing Secrets Show
Life Magnet: Unlocking The Potential of the Subconscious

The Marketing Secrets Show

Play Episode Listen Later Mar 22, 2024 18:09


As I was packing for a trip to fly to Miami, I got a message from Todd Dickerson that we had an issue with the platform. I put down the phone and within 10 minutes, my mind magically spun up the answer and when I shared it and the simplicity of the answer it shocked us both. This is how you can command that kind of answer around your 'big dominos' that come up in your life, with a quote from thought movement leader Robert Collier and his book set called "Life Magnet." Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success

COPY PERSUASIVO™ di Andrea Lisi
#336 - Il nuovo modo di vendere formazione online

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Mar 18, 2024 38:29


Come vendere formazione in modo sostenibile nel 2024?Se hai seguito l'episodio della settimana scorsa (#335) sai già che questa NON è una domanda retorica.Adesso, nel mercato dell'infobusiness, la musica è cambiata. Rispetto a 4-5 anni fa, il pubblico è più smaliziato su certi temi. La sua capacità di riconoscere – e sbugiardare – le bufale dei fuffaguru, è cresciuta notevolmente.Sulla reputazione dei formatori ora grava uno stigma negativo. Che risuona in modo simile a un campanaccio per lebbrosi…… e purtroppo colpisce anche quei professionisti che da sempre lavorano in modo serio.Per questo alcuni infomarketer come Ryan Lee hanno cominciato a porre l'accento sulla credibilità delle loro promesse. Nella puntata di oggi, il "Baffo" Andrea Lisi continua a esaminare la pagina di vendita del recente videocorso ‘One Person Empire'.In particolare, il focus si restringe su: l'impianto centrale dell'offertaI meccanismi che muovono problema e soluzioneLa gestione di ulteriori dubbi o incertezze del lettore.La chiusura del pitch di venditaTanta carne al fuoco dunque, e tecniche avanzate di copywriting…… che solo uno scrittore pubblicitario di grande esperienza può farti notare.Buon ascolto.Ecco una piccola anteprima della puntata di oggi:[1:39] Sei un copywriter freelance? Ecco un settore che non smette di pagare… da oltre 150 anni. [7:08] Quanto puoi guadagnare con delle promesse credibili nel 2024? Pro e Contro di un approccio più etico all'infobusiness. [12:10] Come fare fino a 900k in 3 mesi… lavorando da casa, con un solo prodotto low-ticket. [17:05] 6 infoprodotti a basso costo con cui convertire grandi volumi di traffico. (Ovvero: puoi fare a meno delle offerte hi-ticket per accumulare grandi profitti?) [22:10] Come creare dei bulletpoint che infiammano l'interesse del lettore (e lo “costringono” a strisciare la carta di credito per ottenere un po di sollievo).[28:02] 2 colpi da fuoriclasse per “pompare” autorevolezza e credibilità nella tua pagina di vendita.[34:31] Puoi vendere infoprodotti senza offrire alcuna garanzia? E quali differenze ci sono tra il mercato americano e quello italiano?P.S. Ti è piaciuto questo episodio? Ne vorresti ascoltare di nuovi, densi di consigli mirati alla tua crescita professionale - e a quella del tuo business?Se la risposta è sì, aiutaci a raggiungere più persone. Otterrai GRATIS uno dei nostri corsi avanzati del valore di €200.  Ecco come fare: 1 - Metti subito 5 stelle al Podcast sulla tua app preferita (Apple, Spotify, Spreaker, ecc,)2 - Invia lo screenshot della tua recensione ad andrea.lisi@copypersuasivo.com.Cerca però di essere veloce. È un'opportunità a tempo limitato! Risorse utili:[Pagina di vendita] ‘One Person Empire' - Ryan Lee:https://www.ryanlee.com/one ►►Nuovo Ebook + Serie Podcast Premium: scopri i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio) Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire?Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

COPY PERSUASIVO™ di Andrea Lisi
#335 - Come costruire “un impero” da solo

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Mar 11, 2024 33:18


Il mercato dell'infobusiness è ormai una specie di palude infestata da caimani.Dove un numero sconsiderato di "guru" — o presunti tali — sì azzannano a vicenda, nel tentativo di catturare clienti sprovveduti…… nei modi più subdoli e manipolatori.Questo approccio continuerà a produrre risultati nel 2024? A prescindere dalla risposta, una cosa è certa: Se vendi informazioni, il tuo pubblico oggi è MOLTO prevenuto. Dunque faresti meglio a trovare un sistema per…… rendere il tuo messaggio commerciale dannatamente credibile. A tal proposito, la sales page del programma ‘One Person Empire' di Ryan Lee, prova a stringere un legame di fiducia con il lettore, in maniera non convenzionale.(Ryan è un marketer della vecchia guardia. Attivo dal 1998 in diversi campi legati al fitness e benessere. Ha a sua volta aiutato decine di imprenditori a creare aziende multimilionarie.)Il suo è un copy provocatorio, con punte acuminate di sarcasmo. E costruisce autorevolezza attraverso:Argomentazioni ben ponderate da un punto di vista logicoUn singolare ricorso alla riprova socialeA “dissezionare” questa pagina per te, ci pensa il “Baffo” Andrea Lisi. Che per l'occasione indossa la nuova veste di ‘Avvocato del Diavolo'.Nella sua analisi, trovi una marea di spunti e idee utili per presentare i tuoi servizi in modo originale… e veritiero.Buon ascolto. Ecco una piccola anteprima della puntata di oggi:[2:17] Una decisione chiave che influisce sulla crescita sostenibile del tuo business. Queste dritte ti aiutano a compierla con la massima consapevolezza. [7:02] Ti conviene presentarti al mercato come anti-autorità? Un “trucchetto” controintuitivo per creare la tua big idea in modo differente… e credibile al 100%.[13:03] Come sviluppare il design del tuo sito nel 2024 (e perforare la barriera di indifferenza del tuo target).[17:24] Come cancellare dalla mente del lettore ogni possibile incertezza riguardo al tuo prodotto. L'esempio di ‘One Person Empire'.[22:25] Lavoro Freelance VS Attività Imprenditoriale: svelati Pro e Contro. Più, una domanda “esistenziale” sulla tua capacità di produrre reddito.[26:21] Come isolare singole sottonicchie del tuo mercato, e coinvolgerle con un messaggio “personalizzato”.[30:04] Qual è il posto migliore per le testimonianze nella tua pagina di vendita? E come le rendi autentiche per una riprova sociale “senza macchia”?P.S. Ti è piaciuto questo episodio? Ne vorresti ascoltare di nuovi, densi di consigli mirati alla tua crescita professionale - e a quella del tuo business?Se la risposta è sì, aiutaci a raggiungere più persone. Otterrai GRATIS uno dei nostri corsi avanzati del valore di €200.  Ecco come fare: 1 - Metti subito 5 stelle al Podcast sulla tua app preferita (Apple, Spotify, Spreaker, ecc,)2 - Invia lo screenshot della tua recensione ad andrea.lisi@copypersuasivo.com.Cerca però di essere veloce. È un'opportunità a tempo limitato!Risorse utili:[Pagina di vendita] ‘One Person Empire' - Ryan Lee:https://www.ryanlee.com/one ►►Nuovo Ebook + Serie Podcast Premium: scopri i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio) Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

COPY PERSUASIVO™ di Andrea Lisi
#334 - Come creare strategie innovative

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Mar 4, 2024 42:23


Come esprimi il massimo potenziale delle tue idee negli affari (e nella vita)?Cercando di metterle in pratica con un approccio strategico innovativo…Forse, in prima battuta, questo principio potrebbe sembrarti un po' banale. In realtà, evidenzia un aspetto spesso sottovalutato da aziende e imprenditori.Perché la capacità di pensare “fuori dagli schemi” fa una differenza enorme, in termini di crescita e sostenibilità per il tuo business. Infatti, ti aiuta a:Scoprire nuove opportunità e risolvere problemi complessiAdattarti alle dinamiche di un mercato in continua evoluzioneSuperare possibili momenti di stallo nelle venditeComprendere in modo più viscerale le esigenze dei tuoi clientiMigliorare l'operatività interna alla tua organizzazioneProgettare soluzioni evolute in risposta ai desideri del tuo pubblicoE molto, molto altro.Ok, ma in concreto come condizioni la tua mente a creare strategie innovative?Per rispondere a questa domanda, oggi il “Baffo” Andrea Lisi fa tesoro delle analisi condivise nelle ultime 2 puntate (#332 e #333). Portando così al livello successivo il lavoro svolto su idee e pensiero creativo. Inoltre, ti mostra che per primeggiare sul mercato non basta una vision aziendale lungimirante.Bensì, occorre applicare a essa un altro passaggio fondamentale…Ascolta la puntata per saperne di più.Ecco una piccola anteprima della puntata di oggi:[0:59] È davvero possibile guadagnare fino a 20k/mese - lavorando da casa - in 20 ore alla settimana? [7:39] Perché una grande idea può svoltarti la vita, trasformandoti in una nuova persona… quasi senza che te ne accorga.[13:46] La magnifica "cavalcata " in 3 step che ha permesso a Jeff Bezos di creare il più grande impero commerciale mai visto. (E come sfruttare le tue abilità di vendita per mettere le basi della tua crescita imprenditoriale) [20:26] 2 obiezioni fondamentali da superare per conquistare la fiducia del tuo target. (E perché non puoi dare per scontato che la tua verità sia valida per tutti…)[26:55] Un'abitudine sbagliata che uccide le tue capacità di problem solving. Più alcuni esempi che ti indicano come non cadere in errore.[33:10] Hai provato a vendere le tue idee da solo, senza ottenere i risultati che speravi? Ecco una domanda che dovresti farti (e 5 passaggi che ti aiutano a raggiungere qualsiasi obiettivo).[36:30] Il numero magico che rende la tua offerta irresistibile: come Steve Jobs ne ha estratto una regola… ricavandoci miliardi.P.S. Ti è piaciuto questo episodio? Ne vorresti ascoltare di nuovi, densi di consigli mirati alla tua crescita professionale - e a quella del tuo business?Se la risposta è sì, aiutaci a raggiungere più persone. Otterrai GRATIS uno dei nostri corsi avanzati del valore di €200. Ecco come fare: 1 - Metti subito 5 stelle al Podcast sulla tua app preferita (Apple, Spotify, Spreaker, ecc,)2 - Invia lo screenshot della tua recensione ad andrea.lisi@copypersuasivo.com.Cerca però di essere veloce. È un'opportunità a tempo limitato! ►►Nuovo Ebook + Serie Podcast Premium: scopri i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio) Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

COPY PERSUASIVO™ di Andrea Lisi
#333 - Come trovare idee potenti per annunci e campagne

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Feb 26, 2024 34:19


Se hai seguito l'episodio precedente (#332), sai che ci siamo occupati della tecnica per creare idee contenuta nell'omonimo saggio di James Webb Young.Come detto, questa si compone di 5 step… Però, il “Baffo” ha sottolineato anche che le manca un ultimo “misterioso” passaggio. Un tassello fondamentale per poterla applicare con esito positivo. Nella puntata di oggi, Andrea Lisi ti mostra esattamente di cosa si tratta.Infatti, nel 2007, Jack Forster - esperto di advertising con oltre 35 anni di carriera alle spalle - pubblica un piccolo e utile manuale che rivisita la teoria di Young…… riuscendo a darle un volto più moderno e funzionale.Soprattutto, Forster Individua la chiave che ti permette di utilizzarla in modo impeccabile e sistematico. Sfruttando il suo approccio, non solo potrai espandere la tua creatività a un livello superiore. Ma anche, alimentare continuamente il tuo business con idee potenti e originali.E quindi, creare campagne dal grande potenziale persuasivo. È la strada migliore per avere clienti “innamorati” delle tue soluzioni. Che scelgono di comprare da te, a prezzi sempre più alti. Ecco una piccola anteprima della puntata di oggi:[3:20] Perché molti professionisti del marketing falliscono nell'applicare gli insegnamenti di James Webb Young? Ecco svelata la radice del problema… e come estirparla dal tuo processo produttivo.[6:49] 3 requisiti chiave per affrontare il tuo lavoro in modo più creativo, proficuo - e meno faticoso. [14:34] 4 dritte “Zen” tese a farti sviluppare una maggiore resilienza… e idee fuori dai soliti schemi, in modo semi-automatico.[18:44] Moltiplica la potenza creativa della tua mente SUBITO e con effetto “compound”. (QUESTA scorciatoia ti porterà a bersaglio senza esitazione.)[22:33] Confessioni di un Copywriter senior: una rivelazione “inaspettata” su produttività e problem solving…[27:32] 5 chiavi “nascoste” con cui generare idee potenti per le tue campagne pubblicitarie.[30:31] Parti da QUI per concepire soluzioni avanzate a cui il tuo pubblico non potrà rinunciare (per nessun motivo al mondo).P.S. Ti è piaciuto questo episodio? Ne vorresti ascoltare di nuovi, densi di consigli mirati alla tua crescita professionale - e a quella del tuo business?Se la risposta è sì, aiutaci a raggiungere più persone. Otterrai GRATIS uno dei nostri corsi avanzati del valore di €200. Ecco come fare: 1 - Metti subito 5 stelle al Podcast sulla tua app preferita (Apple, Spotify, Spreaker, ecc.)2 - Invia lo screenshot della tua recensione ad andrea.lisi@copypersuasivo.com.Cerca però di essere veloce. È un'opportunità a tempo limitato! Risorse utili:[Libro] Jack Forster - How to Get Ideas:Link[Libro] James Webb Young - Tecnica per produrre idee:Link►►Nuovo Ebook + Serie Podcast Premium: condensa i principali insegnamenti di Robert Collier per le PMI italiane (con casi studio)Prendi anche tu LETTER BOOK PERSUASIVO in offerta lancio.►► Vuoi testi più persuasivi per la tua azienda?Scopri come collaborare con la prima agenzia italiana specializzata in copywriting:https://www.copypersuasivo.com/agenzia-copy-persuasivo/ ►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

Charting Wealth's Daily Stock Trading Review: stock trading, investing, stock, stocks, stock market, technical analysis, trad

Success is the sum of small efforts, repeated day in and day out. — Robert Collier  Sign up at Trading View access my platform and charts: https://bit.ly/3Q55GaU How to Set Up Our Three Time Frame Chart on TradingView: https://youtu.be/wLwTnrtAOTA I have opened my page to sharing. Find me on TradingView at Thom Goolsby. Here at Charting Wealth, we focus on the reality of price movement by following trends. We teach you a simple and effective method to read stock, ETF and crypto charts, keep your emotions in check and learn when to buy and when to sell. Charting is your road map to the market and the riches it can offer.  Forget the hype you see and hear in the financial news media. They are selling products in print ads and commercials. Focus on what is real, no matter how hard it can be to believe! Otherwise, you become a sucker or worse, a slave, to the delusion someone else wants you to believe. Use the lessons we teach every day to accurately chart any stock, commodity, ETF and cryptocurrencies. We give you daily, real life lessons with the four ETFs we track: S&P 500, NASDAQ 100, 20-Year Treasury Bonds, Gold and Bitcoin. We have all the tools you need to learn how to trade. For subscribers, we have a GREAT TRAINING to SUPERCHARGE your practice trading: “Magical Insights: Coupling the Heiken-Ashi Doji with Volume.” If you are not a subscriber, become one! Subscribe for FREE to our daily market reviews & training at http://www.ChartingWealth.com We urge you to "Follow the charts, NOT the noise!” and want to help you follow the market and improve your knowledge of stock and ETF movements. Support our work at PATREON and receive GREAT benefits (training, gifts, etc...): https://www.patreon.com/user?u=14138154 Receive our STOCK ALERTS via TEXT when WEEKLY VERTICAL CROSSOVERS occur. Very valuable information! Less than 8 texts a month. Text “chartingwealth” to 33222 on your cell phone. At ChartingWealth.com, every day the market is open, we chart the S&P 500, NASDAQ 100, Gold & Bonds. In just a few short minutes, we give you a valuable training update and quickly review the trends we see taking place in the market. At the end of every week, we give you an overview of what happened over the last five days and what's on the calendar for the next trading week. DISCLAIMER: We offer NO advice and make NO claims to expertise of any kind. This site is dedicated to knowledge and education through our stock chart training, reviews and other information -- nothing more.

The Marketing Secrets Show
Secrets of the Ages Masterclass

The Marketing Secrets Show

Play Episode Listen Later Feb 2, 2024 65:40


Robert Collier's classic book "Secret of the Ages" is a must-read, and since I was doing a full hour masterclass on it for people who are following the Secrets of Success process, I realized this is worth sharing. So while the full masterclass is going to be taken down and not public anymore unless you're in the members area, here is the full audio with myself and a few friends as we break down a classic that's too good to let go of! Register for full access to this and so much more at SecretsOfSuccess.com/roundpegs Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing Secrets of Success Two Comma Club LIVE

Empowerment Minutes
Dream Visualize Act: Crafting Your Vision and Goals for a Remarkable 2024 with Dr. Maurine Kwende

Empowerment Minutes

Play Episode Listen Later Jan 9, 2024 9:11


Explore the power of casting your vision, visualizing dreams, and setting meaningful goals for 2024 in this week's episode of the Empowerment Minutes podcast. Clarity is the key to effective visualization.  "Visualize this thing that you want, see it, feel it, believe in it. Make your mental blue print, and begin to build."-Robert Collier

Road Warrior Radio with Chris Hinkley
The John Moore Show 12.21.23 Hour 2

Road Warrior Radio with Chris Hinkley

Play Episode Listen Later Dec 21, 2023 60:00


Guest: Dr. Leonard Horowitz Prepper Tip: Read “The Secret of The Ages”, by Robert Collier.

Kapital
K117. Maxi Portes. Jamón, jamón

Kapital

Play Episode Listen Later Dec 15, 2023 115:13


Maxi Portes produce y vende jamones. Su estrategia de marketing podría estudiarse en las escuelas de negocios. No ofrece descuentos ni cupones y solo vende al consumidor final, siempre por canal online. Os recomiendo que le sigáis en Twitter. Tiene una comunicación personal con un copy siempre sincero. Incluso ha escrito la guía del jamón. El éxito de Vitamina Jota puede explicarse por el producto y la sinceridad: le pregunto por qué no sube precios y me responde que ya tiene suficiente. Kapital es posible gracias a sus colaboradores: El mundo de las criptomonedas intimida a muchos inversores y Criptan te facilita el acceso desmitificando el activo y simplificando el uso. Yo, como usuario de la app, estoy muy satisfecho con la experiencia. Criptan es una fintech española que cubre todas las partes de una estrategia financiera: el ahorro, la inversión y también el gasto. En una misma plataforma, custodias tus criptomonedas, con rentabilidades que pueden llegar al 8%, para luego consumir con tu propia tarjeta de débito. Utiliza el código KAPITAL durante el registro para obtener beneficios extra en todas tus cuentas. Más información en Criptan.com. Tú dinero, tú decides. Índice: 1.20. El sensacional copy de Vitamina Jota. 7.31. Consejos para ser mejor consumidor de jamón. 20.24. La obsesión de Jiro con el sushi. 25.30. ¿Por qué no subir los precios? 41.38. Un director financiero se te carga el negocio. 46.05. Título de Económicas pendiente de recoger. 57.57. Los empresarios funcionan en prueba y error. 1.10.57. Las legendarias presentaciones de Steve Jobs. 1.14.40. Barreras culturales en la internacionalización del jamón. 1.20.05. Un proceso de producción milenario. 1.36.24. Si no sabes sonreír, no abras una tienda. 1.40.45. La hipocresía de las grandes empresas. 1.44.02. «El consumidor no es tonto, el consumidor es tu mujer». 1.50.54. Escasez artificial para vender bolsos de lujo. Apuntes: Guía definitiva del jamón ibérico. Maxi Portes. Confesiones de un publicitario. David Ogilvy. How to create advertising that sells. David Ogilvy. The Robert Collier letter book. Robert Collier. Cómo escribir cartas comerciales que vendan. Drayton Bird. ¿Cuánta tierra necesita un hombre? Lev Tolstói. Jiro dreams of sushi. David Gelb. Pole, pole. Juanjo Garbizu. Las trampas del deseo. Dan Ariely.

AltMed: Cannabis and Alternative Medicine Podcast
Cannabis Scents, Flavours and Effects: Robert Collier, Geneticist at MA Genetics (AltMed Ep.108)

AltMed: Cannabis and Alternative Medicine Podcast

Play Episode Listen Later Nov 30, 2023 55:19


In this week's podcast we chat with Robert Collier, Geneticist at MA Genetics about:Cannabis genetics in AustraliaAmsterdam vs. Australian CannabisScents + flavours + effects of strainsEmerging countries for genetics including Sudan and UruguayMA Genetics: https://ma-genetics.com/Support the show

The Prosperity Practice

In this episode, I dive deep into the magnetic power of our beliefs and thoughts. "This is Your Sign" is more than just a title—it's a wake-up call. Drawing from the teachings of greats like Robert Collier and Bob Proctor, I emphasize the transformative power of self-confidence, faith, and vision. Join me to discover how to magnetize yourself towards your dreams. Let this be the sign you've been waiting for. Your time to shine is now!If you want to dive into deeper conversations about prosperity, success, and abundance, SUBSCRIBE to the Prosperity Practice + for only $7/month: https://www.buzzsprout.com/818893/subscribeAccess the replays to Master Your Mind For Success: How I went from $10 to $100K months masterclass until October 22 here: https://masterclass.danielleamos.coStep into your truth and join our Empress Experience program. https://danielleamos.co/empress-experienceLearn how to work less and earn more with Thinking Into Results coaching mentorship. https://danielleamos.co/coaching-mentorshipWant to start working with me? Book a complimentary strategy call with Team Empress. https://danielleamos.as.me/strategycall-teamIf you love this episode, please share it on Instagram and tag me @TheDanielleAmos, and I'd be so grateful if you could leave me a 5-star review on iTunes  Support the show

How to Scale Commercial Real Estate
Leveraging Digital Marketing to Raise Capital

How to Scale Commercial Real Estate

Play Episode Listen Later Sep 20, 2023 27:53


Today's guest is Adam Gower.    Adam Gower Ph.D. is a 30+ year real estate veteran with over $1.5 billion of CRE investment and finance experience who today builds digital marketing systems for real estate professionals who want to raise equity capital online (aka ‘crowdfunding') and he   Show summary:  In this podcast episode, Dr. Adam Gower discusses his background in real estate and his transition to digital marketing. He emphasizes that while the medium may have changed to online platforms, the fundamental triggers that motivate investors remain the same. Dr. Gower shares his journey and how he now helps real estate professionals build digital marketing systems to raise capital online. He discusses the challenges of navigating the world of digital marketing and advises testing different marketing ideas. The conversation also touches on the importance of addressing investor concerns and maintaining open communication to attract capital in a challenging market.   -------------------------------------------------------------- Intro [00:00:00]   Introduction and background of Dr. Adam Gower [00:00:55]   Building digital marketing systems for real estate professionals [00:03:12]   The challenges of digital marketing [00:10:51]   Applying traditional marketing techniques to online platforms [00:12:38]   Testing and iterating marketing ideas [00:17:44]   Changing Capital Raising Strategy [00:21:23]   Addressing Investor Concerns [00:23:31]   Regular Communication and Education [00:26:22]   -------------------------------------------------------------- Connect with Adam:  Linkedin: https://www.linkedin.com/in/gowercrowd/  Twitter: https://twitter.com/GowerCrowd  YouTube: https://www.youtube.com/gowercrowd https://www.youtube.com/gowercrowd Facebook: https://www.facebook.com/GowerCrowd/    Connect with Sam: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.     Facebook: https://www.facebook.com/HowtoscaleCRE/ LinkedIn: https://www.linkedin.com/in/samwilsonhowtoscalecre/ Email me → sam@brickeninvestmentgroup.com   SUBSCRIBE and LEAVE A RATING. Listen to How To Scale Commercial Real Estate Investing with Sam Wilson Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-scale-commercial-real-estate/id1539979234 Spotify: https://open.spotify.com/show/4m0NWYzSvznEIjRBFtCgEL?si=e10d8e039b99475f -------------------------------------------------------------- Want to read the full show notes of the episode? Check it out below: Adam Gower (00:00:00) - And the way that people interact with sales materials and marketing materials hasn't changed the same exact triggers. Will will motivate somebody, an accredited investor, to want to learn more and then to actually act and invest with you. Nothing's changed. Even though it's online, the the techniques are the same. What's cool about the tech is figuring out how to how to read the data, right. And understand which ideas you have that you're testing are working better than others. But apart from that, nothing's really changed then. Welcome to the How to scale.   Sam Wilson (00:00:43) - Commercial real estate show. Whether you are an active or passive investor, we'll teach you how to scale your real estate investing business into something big.   Sam Wilson (00:00:55) - Adam Gower, PhD, is a 30 year real estate veteran with over $1.5 billion of commercial real estate investment and finance experience. Today, he builds digital marketing systems for real estate professionals. And for those of you that don't know, Dr. Adam Gower came back on the show. Oh gosh, it was earlier this year, April 10th, 2023.   Sam Wilson (00:01:15) - So we're catching you kind of right, mid quarter, first third of the year. Then we're catching the second quarter of the year. Adam. For those that didn't catch that first episode, there's three questions I ask every guest who comes on the show and I'm going to ask you to answer them again really quickly if you can, in 90s or less. Where did you start? Where are you now and how did you get there?   Adam Gower (00:01:34) - Right. First of all, thank you for having me on. And I always I love being on these shows where the you know, the pre conversation is really mellow and quiet. And then you go into the introduction. Adam Gower is like, like it's like the radio voice.   Sam Wilson (00:01:51) - Absolutely, man, we got it. We got to make it entertaining for those that are listening. Otherwise they're going to put everybody to sleep.   Adam Gower (00:01:58) - I need to I need to take notes from your book, Sam, because I always do my introductions afterwards. But anyway, to answer to answer your question, where did I start? Okay.   Adam Gower (00:02:08) - I started hundreds of years ago, actually in the early 1980s. It was very interesting time to start because in those days, mortgage rates I remember Sam, when I first put money in the bank in the early 80s, I got 12% interest on deposit. Imagine that, 12% zero risk guaranteed money and and mortgage rates were pushing 20%. It was a very different time. Remember that might that might figure in what we're going to talk about later today. So that's where I started. I started pulling wires for an electrician and then eventually started raising money for a ground up multi-family developer. Second question was, you got a room? I've got a I've got a memory of, you know, whatever, a steel trap, a memory like a steel trap can only hold one thing at a time.   Sam Wilson (00:03:02) - And it's very difficult to get anything out of that trap completely. Exactly.   Adam Gower (00:03:06) - Yeah. It just. Just sits there kind of dormant. Weird.   Sam Wilson (00:03:09) - You start. Question number two is, where are you now?   Adam Gower (00:03:11) - Ah, right.   Adam Gower (00:03:12) - So spinning forwards, however many years that is unfortunately 40 odd years. I don't like to admit that it makes me seem really old. But anyway, so today, so what we do is we build a digital marketing systems and help people build digital marketing systems so they can raise capital online. We've focused exclusively on commercial real estate. Our clients manage probably over 35 billion AUM and have raised over $1 billion using our systems over the last few years. So that's that's what we do now. I just I got addicted to the idea of digital online syndication when it became legal. I raised over half a billion myself and it would all been in-person, sitting with people, traveling, having people travel. To me, it's just brain damage. So when it became legalized, I'm like, Goodness, that you could do it online. I just decided to switch and and that's what we do. It's what we do now. Yeah. It's I really enjoy it. It's like a hobby. I enjoy it so much.   Adam Gower (00:04:20) - Like a hobby. It's like.   Sam Wilson (00:04:22) - A hobby. Good for you. Yeah. I don't know that. Going to work as a hobby for me yet. So maybe I need to take a page out of your book.   Adam Gower (00:04:29) - Well, you know, it's what I tell my boys. You know, you got to do you? I've got, you know, three sons, and I'd tell him, you got to do what you really enjoy If you if you do what you enjoy, you'll never work. Right? It'll always be just joyful. And, you know, you just look spring out of bed in the morning and look forward to the day ahead.   Sam Wilson (00:04:49) - Oh, that's for certain, man. I've always wondered that about about people that watch the clock. Like when when 430 or 5:00 happens and I know I got to go hang not don't have to, but I get to go play with the kids because I know I can't leave all the kids at home with just my wife. So it's like, okay, I've got to wrap up work, but like, how in the world is it 430 or 5:00 already? Like, I never look at a clock and say, Gosh, I wish it would speed up.   Sam Wilson (00:05:11) - I'm always going, I wish it would slow down.   Adam Gower (00:05:13) - I need more time in my life. Right?   Sam Wilson (00:05:16) - I've never gotten to Friday afternoon. I'm like, Man, thank goodness it's Friday afternoon. I'm like, Is it really?   Adam Gower (00:05:21) - I got everything done. Yeah. No way. It says.   Sam Wilson (00:05:24) - Right ever.   Adam Gower (00:05:26) - Exactly. All right. So what was a question?   Sam Wilson (00:05:28) - Three questions. You already answered it, which is, Where are you now?   Adam Gower (00:05:30) - Oh, so that was question. Okay, good.   Sam Wilson (00:05:33) - Start. Where are you now? Oh, no, that's a lie. See, I can't remember my own question.   Adam Gower (00:05:36) - Where do you start? Where are you now and where you're headed?   Sam Wilson (00:05:38) - How did you get there? Oh, how.   Adam Gower (00:05:39) - Did I get that? All right, I will tell you that. But I'll connect the dots between pulling wires for an electrician and raising money for multifamily and what we do now. So the simple story is like this. So during the and it's important. It's a good question that you ask and it's.   Adam Gower (00:05:54) - Probably since the last time we spoke because of where we are in the in the cycle in the commercial real estate cycle at the moment. So the last major downturn and this is a major one. This one we're going through now was 2007, really is when it really started with a vengeance. And I in in summer of 2007, I sold everything I had actually really liquidated everything, just got out. And I ended up working for East West Bank. And one of the major actually the biggest regional bank in California. And they were really they had some challenges because they had, they had done, um, a lot of real estate collateralized lending. And a lot of those real estate deals were all those those loans were non-performing, right? People had stopped paying. There was a lot of problems. And so they brought me in to help clean the balance sheet by selling the notes. I did some workouts and then subsequently I ended up at I'll cut out a couple of steps, but I ended up at Colony Capital working on a $7 billion loan loan portfolio or portfolio of non-performing loans, and that was a whole different cycle as well.   Adam Gower (00:07:14) - Um, and um, and then when the, then when the market started to pick up. And around 2012, I started doing seed investing. Totally different. You know, I've made some money. The downturn actually treated me very well, and I started looking at these little startups. It was like a different world. I moved into a interestingly, you know, a lot of these things kind of dovetail into what's going at the moment. It wasn't a we work, but it was similar to a we work, it was a startup incubator. It was like this huge warehouse with open desks and open seatings, and you could rent a desk permanently. So I had all my stuff on my desk, but it was basically working in a warehouse. Sam I absolutely loved it. It was fantastic. I was surrounded by these bright students, you know, half my age and more. And I did some teaching at the university as well. But it was just the vibe in there and the energy. And you could hear people talking and doing presentations and walking around.   Adam Gower (00:08:23) - It was just really high energy. And so when the Jobs Act and I was investing in some of their little startups, I wrote some checks like, that sounds kind of cool, but they were talking a different language. I'd never heard this language before SEO and SOS and Google Analytics and you name it website. That was like everything was brand new. It seemed like rocket science to me, like it was completely impenetrable. Um, but the Jobs Act passed in 2012. So you said 90s maybe 90 minutes if you don't stop me. But the jobs that passed and it suddenly allowed sponsors just allowed anybody to technically sell securities online. What that meant was that you could raise money online. I just saw that and thought, Oh gee, this like my entire life has been chasing around, trying to find good investor leads and then nurturing them in person. And now I can scale that like absolute scale, perfect scale, right? You can reach everybody all or to everywhere, all the time online, instead of having to knock on doors like kind of literally knock on doors, Hey, is there somebody's home? Right? Do you want to invest? And so I started to learn the the art of digital marketing, of marketing online.   Adam Gower (00:09:52) - And I forgot your question again already, but I'll just kind of wrap up anyway. How did I get to where I am? And it just went from one thing to the other. In fact, I started some interest and I started with a podcast and, and I taught myself how to produce a podcast, how to build, which isn't trivial. You know, you're sitting there with lots of 800, how many ever episodes you've got on a big you've got a gorgeous mic and, you know, nice background. But when you started, you scratch your head, right? What do I do? Oh my God, how am I going to record? I'm going to clean up the audio. Is it going to be video? How do I get it out? Where do I put it? What is libsyn? How do I distribute? It's like a million different questions. So it's actually. Go ahead. It's like you don't. So I figured this out just like you did. And then I built websites and then I built marketing funnels.   Adam Gower (00:10:44) - Then I started putting them all together for clients. And that's what we've been doing. That's basically how it started.   Sam Wilson (00:10:51) - That's really cool. I think one one word that you used that is it's a common feeling as especially here recently on gosh, because we have our hands in the laundry business and then we have our hands in the RV resort business and, and then setting up all the marketing campaigns for those various businesses and hiring third party ad agencies to handle all of that online. You said impenetrable. Like, I look at this and literally I got the the the the I don't know what the wrong the word for it. You use the right word for it, but basically said, here's the plan of action. And like you said, they're throwing out acronyms, they're talking geofencing, they're talking this and that and the other and how we're going to I'm just like, Uh huh, yeah, okay. Just where do I can I just mail you? Can I just give me the credit card and just.   Adam Gower (00:11:38) - That's right. All I want is more business. Get it, get it, get it for me.   Sam Wilson (00:11:44) - Needs to be there. That's it. It's like, yeah, you know, I don't care if it's ten grand a month.   Adam Gower (00:11:48) - I actually find the whole process really interesting, actually. You know, what's what's particularly interesting about it? I'm looking at my as I look up here, I have books that my entire room is books, by the way, apart from this whiteboard behind me. But you know what we're talking about actually. These are tactics and techniques and strategies for selling and marketing and selling that have been around for a very, very long time. The reason I'm looking up here is there's a couple of books. There's Robert Collier. Book. This is amazing. It was written in 1920, I think. And then there's my life in advertising, scientific advertising. What is it called? Scientific advertising by John Hopkins. And there's a bunch of books like that. What's cool about it? Applied Business correspondence.   Adam Gower (00:12:38) - What's cool about is this stuff was written 100 years ago about the way that they did marketing direct mail where they'd send out literally send out mail to sell some of the things, you know, three by three feet of books as well. One of the things that's the coolest idea by three feet, five pizza box for your bookshelves, you know, whatever and pay on the drip and here's a coupon or whatever. But the tactics and techniques are exactly the same online. Why? Because human psychology is not changed now. The way and the way that people interact with sales materials and marketing materials hasn't changed. The same exact triggers will will motivate somebody, an accredited investor, to want to learn more and then to actually act and invest with you. Nothing's changed. Even though it's online, the the techniques are the same. What's cool about the tech is figuring out how to how to read the data, right. And understand which ideas you have that you're testing are working better than others. But apart from that, nothing's really changed then.   Sam Wilson (00:13:52) - Right? No. And that's and that's it. I mean there comes. What do you recommend to people? I mean, because there comes a point where we we all can't be experts in everything. I can't, I cannot and I don't have the mental bandwidth to become an expert in online digital, you know, paperclip marketing. I really don't. It's I know it's not rocket science. You know, as you said, it's you got to figure it out. But I don't have the the cognitive bandwidth to absorb and understand that. Right. Is that the gap you are filling in your business? Yeah, we.   Adam Gower (00:14:24) - We do that. I mean, the way to decide whether or not it's worth doing. Right. Just talking to you, it's interesting that you bring this up so we can talk hypothetically. We can talk very specifically. So being specific about your comment. So the way to do this is to you've really got to look at how much money you're putting in to the process and how much money you're getting out at the back end.   Adam Gower (00:14:48) - It sounds kind of, you know, a bit silly to say it's because it's so obvious, right? But that is what you want to do. So let's say you've got a laundry, a laundromat somewhere, and I'm not that experienced in laundromats, to be honest with you. But I imagine that you still you can do what you can advertise and you can get contracts, you know, from local sports teams. And there's all kinds of things that you can do to, you know, kind of scale the thing up. But you also want local students to know about that. You do coupons, promos, I really don't know. You put in tech, there's all kinds of stuff that you want to do, but you also want people to know about that, right? So whatever your total cost of advertising is, you want to be looking at what is the return on that spend, and the acronym is return on ad spend. So that's going to include however much you're spending on the advertising. By the way, this applies 100% exactly the same to raising capital for for equity.   Adam Gower (00:15:45) - Well, actually doesn't it's actually more technically it's harder for equity because in your case, you would you would say, okay, I'm going to run a campaign. I'm going to pay the agency however much a month. We're going to actually invest, however much we're going to invest in this in the you know, in the paid ad itself. I love emotional spending that let's say you spend 10,000 and I'm pulling this out. My. I have no idea how much money you make in a laundromat at $0.25 a pop. I don't know how that works. But anyway, let's say you spend 10,000 or $1000 on your advertising and your agency. You know, pretty much if you have made that money back, if you do the campaign properly, right, you could do a coupon, right? You do a coupon for a certain period of time and you can see how many people actually use that coupon. Was it worth the ad spend or wasn't it Right. Was it worth it? You've also got to look at lifetime value, right? Somebody comes in for the first time, they might only spend $10.   Adam Gower (00:16:45) - I don't know. Again, I've no idea. But now, suddenly, if they buy a membership, I don't know if you have membership, if you've got a recurring membership model and they sign up now, you know you've got this lifetime value. So you can start looking at it in that context and determine whether or not the campaign worked. The key, though, with any kind of marketing these days, as it was or even 100 years ago, was to test ideas. Don't be afraid of trying something. You know, I've just pulled an ad campaign that we've got on Facebook. It wasn't doing very well. All right. Most of my campaigns, you know, they run positive. I make more money than the campaign we're running. Just kill the campaign this morning. There wasn't losing money. It's like, you know what? Let's kill the thing. Can't be bothered and actually don't even want to revamp it. I'm just going to stop the campaign. But the key is to test and the chances are that you will test multiple different ideas and ways of let's get back to raising money for real estate.   Adam Gower (00:17:44) - You will test all kinds of different ways of raising money, finding accredited investors, nurturing them and converting them. And probably nine out of ten, those of those ways won't work. You know, nine out of ten ways that we try don't work. Oh, my goodness. But the ones that do, we double down on. And those are the ones that we roll out to our clients. So actually invest a lot of money testing different ways of marketing. Most of them lose. I know that fails, but the ones that win, those are the ones that we take to our clients. And then we we we double down on those.   Sam Wilson (00:18:18) - Right, Right. And that's and that's having that patience, that kind of that that kind of iterative patience to go, okay, we're going to put this campaign out there. We're going to see how it does. Do we like it? Did it perform? Yes. No. Analyze it. Start back over. I mean, that that process sounds like it's ongoing for you.   Sam Wilson (00:18:39) - I mean, really for the life of however long you're doing this.   Adam Gower (00:18:41) - Well, yes. But I think life is like that, isn't it? I mean, I was I just was reading your some of the stuff on your website before we connected. And you did multifamily and you did forget not mobile homes, but something else. And now you're focused on laundromats. Well, that is the same process, right? It's a process of trial and error. You try something, you work. It either does well, it doesn't work well. It sucks up your time. It doesn't suck up your time. You find that you've got a niche, something. So you double down on that and you just focus on it because it's the one that really worked for you. And everybody's different. So it's not anything. It's kind of got a little bit more esoteric, I suppose. If we talk about life, the universe and everything, but it is life. That's how you kind of deal with life. You test ideas, you test stuff, you go on vacation.   Adam Gower (00:19:29) - Let's why don't we try such and such? Never going back there. Right? You try it didn't work or you go somewhere and it's amazing. And you book the minute you get back home for next year, right? As life is like that, you just try stuff. And if it works, you do more of it. And if it doesn't, you move on.   Sam Wilson (00:19:47) - You move on. That's exactly. Yeah. I've got one of those vacation memories in my book here.   Adam Gower (00:19:53) - The good ones are the bad ones.   Sam Wilson (00:19:54) - It was a bad one. Unfortunately. I was like, You were never doing that.   Adam Gower (00:19:58) - I'll tell you something. I'm going to tell you right now. I went to a hotel. My kids were just at camp. I took my wife. I like to go to the you know, we kind of splurge when the kids are right. We went to this supposedly fabulous four star hotel resort. I figured we'd go away. I treat my wife, we spend a lovely time, kind of a staycation here in California.   Adam Gower (00:20:18) - The bloody room had duct tape holding the thing I could not sweat. Whose duct tape on the floor instead of a I couldn't believe it. I was absolutely disgusted. And I know this business. I know the owners. I know the management companies like guys, this is not cool. I got out and you know what they offered me? They came back. The manager, the hotel manager wrote and complained about this thing she offered me. She said, We'll give you a free night. But no, wait a minute. I'm just complaining. It's like going to a restaurant saying the food is dreadful. And they say, All right, I'll tell you what. Why don't you come back again? We'll give you some more dreadful food.   Speaker 4 (00:21:00) - What?   Sam Wilson (00:21:01) - That's. Oh, man, that's a very, very. Yes, very. Through the way you live and learn, though it's an iterative process. Just Hey.   Adam Gower (00:21:08) - Listen, hang on. Sorry. We're kind of going off on a bit of a tangent because I'm a bit hyper caffeinated, but what your what are your listeners want to hear about raising capital at the moment? Let's give them something really tangible and, you know, something you can use when you leave the call today.   Sam Wilson (00:21:23) - That's absolutely I'm glad we're making this segue because there's there's two things I want to talk about. One is how you are changing your capital raising strategy because capital raising has become immeasurably harder, I think, for everyone. I'm certainly seeing that in what we're doing. People are sitting tight. They're holding on to their wallets. They're just kind of going, Oh, crud. Like you said, maybe it was you that said this or maybe the last podcast Guest I think it was maybe the last one. We were talking a seven on a multifamily deal. Just isn't that compelling when I can get five and a half at the credit union, right? Like what? What are you guys doing? What are some strategies you're taking right now that are and again, not that we want to convince people to invest, but we want to give them compelling reasons to invest. What are you guys doing differently?   Adam Gower (00:22:12) - Well, yeah, I would say that it's not that you want to convince people to invest. You want to give people a solutions to the problems that they have, and that is if you've got a good asset class and you are able to make money, then you have what investors want.   Adam Gower (00:22:28) - You've just got to be able to articulate what it is that you have. That's that's kind of the way I think about this business, is that really, you know, a successful real estate sponsor has exactly what everybody wants, right? We've got ongoing income, passive income, which is just an IRS term, but you're offering ongoing income on your investment and to build wealth. Who doesn't want that, Right? Everybody wants that, Right. The challenge is that investors, everybody is skeptical. So they hear about you the first time and you say, here, I'm going to give you a passive income and build your wealth. That's what they want. But they're skeptical. They don't trust you. They want to be sure that you're not, you know, in a basement somewhere, you know, putting it in your pocket and whatever, buying Rolls-Royces all the time with their money. Right. Right. So you've got to get over that hurdle. Now, during the good times, it's actually not difficult because people are making money hand over fist and they're just looking for alternatives.   Adam Gower (00:23:31) - They're less skeptical because there's less bad news and in the news. Right. About what's going on. So during a downturn and this is also true, in fact, during good times, but particularly during a downturn, there are two things that you have to do, right? So these are practical with underlying this podcast to this point, whatever minute we're at here right now, this is something you can actually take away and use immediately. The first thing that you have to do is address the concern that your prospects have immediately. So whatever that concern might be, don't hide away. Don't hide that and pretend it doesn't exist. Deal with it immediately. Because if you don't deal with it immediately, no matter what else you say, the conversation that your prospect is going to be having in their own mind is, Yes, but what about this? And today and we know this from the advertising campaigns, we run for clients and also from a multi sponsor investor sentiment survey that we ran recently. Investors, including you, probably you as in you, dear viewer or listener to this podcast, are concerned mostly about protecting your money.   Adam Gower (00:24:50) - You don't want to be losing all your money when values drop. And and you're seeing the commercial real estate really hitting some some choppy waters. So the first concern you have is not to lose money, right? So when you communicate with sponsors I'm sorry, with prospects at the moment, the language you want to be using, language patterns you want to be using or specifically protecting the investment, protecting your investment. Don't use clever terms like principle preservation. You and I know what that means, but investors use a different kind of language and you always want to use the same language your investors use because you want to be understood. So protecting the investment is very important. So in your communications, this can be on any kind of ad campaigns that you have or any kind of newsletter you put out, any kind of pitch that you put out. Start with how you protect the downside. What are you doing exactly? How much debt are you taking on? Is it fixed? Is it a variable? If it's variable, why are you choosing to do variable today? What kind of leverage have you got? Have you underwritten your deal? Do you want me to stop? I see you.   Sam Wilson (00:26:09) - We are. We are in the final 30s and we got it. We got to hang hang it up, unfortunately. But this is gold. So I want you to finish out this thought because I think I will do our investors, but our listeners are really going to get something out of it.   Adam Gower (00:26:22) - Yeah. So this is really important. So. So you want to be addressing how you're going to protect their investment. That's the first thing. And then you can start or at least that needs to be the bulk of what you of your communication. The second thing that you need to do, communicate regularly. Oh, my goodness. Don't just not pitch all the time. Educate, talk about what's going in the market, what are going on, what are you seeing? How are capital markets? What's going on with interest rates? How are you dealing with them? What are you doing at cetera? Be don't pitch educate about these key issues. Those are the two things that we should have started with that Sam.   Sam Wilson (00:27:00) - Now think it's been great. Dr. Adam Gower, thank you for taking the time to come back on the show today. If our listeners want to get in touch with you and learn more about you, what's the best way to do that?   Adam Gower (00:27:08) - Gower crowd. Go to Crowd Gower. crowd.com. Sign up for the newsletter. You'll get an email from me on Wednesday with the latest newsletter. If you want to ask me a question, hit reply.   Sam Wilson (00:27:21) - Absolutely. Thank you, Adam. Do appreciate it. Have a great rest of your day.   Adam Gower (00:27:25) - Thanks, Sam.   Sam Wilson (00:27:26) - Hey, thanks for listening to the How to Scale Commercial Real Estate podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts, whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories. So appreciate you listening. Thanks so much and hope to catch you on the next episode.

Daily Fire with John Lee Dumas
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Daily Fire with John Lee Dumas

Play Episode Listen Later Aug 14, 2023 1:16


  It sometimes seems that we have only to love a thing greatly to get it. - Robert Collier. Check out John Lee Dumas' award winning Podcast Entrepreneurs on Fire on your favorite podcast directory. For world class free courses and resources to help you on your Entrepreneurial journey visit EOFire.com

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Dunamis EQ Leadership Podcast

Play Episode Listen Later Aug 10, 2023 50:27


In this episode of the Dunamis EQ Leadership Podcast, we have a special guest, Robert Collier. Robert shares his personal journey of doubt and uncertainty, and how he overcame adversity to become a successful coach and leader. At the start of his journey, Robert had doubts about his ability to be a coach, feeling that he hadn't achieved enough success. However, a turning point came when he quit his job and found himself in significant debt, unsure of his next steps. It was during this challenging time that a woman reached out to Robert, seeking his guidance in learning discipline. Initially hesitant, Robert agreed to teach her discipline in exchange for money. This experience led him to develop a structured program, helping others overcome obstacles and achieve their goals. As a highly sensitive person, Robert emphasizes the importance of emotional talent intelligence- being aware of and managing one's own emotions, as well as understanding and influencing the emotions of others. Throughout the episode, Robert explores the power of self-leadership in increasing confidence and effectiveness in leading others. He shares his insights on tailoring communication and coaching approaches to individual personalities and needs. Drawing inspiration from athletes like Kobe Bryant and Michael Jordan, Robert talks about managing one's own psychology to push oneself to achieve more. Additionally, Robert delves into his experiences attending 10-day silent meditation retreats. He discusses the profound impact of these retreats on his perspective, focusing on the importance of being present and cultivating gratitude in every moment. He shares how these experiences have influenced his coaching approach, including the incorporation of meditation and mindfulness practices. Through anecdotes and testimonials, Robert highlights the transformative power of his coaching programs. He describes clients who have experienced increased calmness, focus, and gratitude, achieving remarkable success in their personal and professional lives. Robert's dedication to helping others become their best selves is evident in his passion and enthusiasm for his work. Furthermore, Robert emphasizes the significance of culture in organizations, stating that leaders must embody the desired culture for others to follow suit. He provides examples of successful organizations with strong cultures and shares his own experiences in building a community of like-minded individuals. Join us in this thought-provoking episode as we delve into the inspiring journey of Robert Collier and learn valuable insights on emotional intelligence, self-leadership, and cultivating a thriving culture of success. You don't want to miss out on this empowering conversation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dunamis-eq/message

COPY PERSUASIVO™ di Andrea Lisi
#300 - Lezioni dalle prime 300 puntate del Podcast

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Jul 11, 2023 12:10


Oggi è un giorno speciale. Il Copy Persuasivo® Podcast festeggia la sua trecentesima puntata. (Wow!)Ci piace considerarlo un punto di partenza, più che un traguardo. In questi quasi otto anni di attività, abbiamo intervistato alcuni tra i più quotati marketer italiani ed europei. Ci siamo addentrati in molti e impervi “territori” di interesse per chi prova a far crescere il suo business, giorno dopo giorno…… con coraggio, perseveranza e sacrificio. Le informazioni divulgate dal "Baffo" hanno aiutato centinaia di imprenditori e liberi professionisti - e GRATIS. Lo provano le testimonianze che continuiamo a raccogliere ogni settimana.Ma perché un podcast dovrebbe essere prioritario nella tua strategia di content marketing?Stiamo parlando di uno strumento rivoluzionario, che ti fa entrare nella testa dei tuoi potenziali clienti mentre sono a fare jogging o in auto. Ogni settimana hai la possibilità di divulgare il tuo approccio al lavoro e influenzare le loro scelte.Se questo è un impegno che ti spaventa, allora ascolta il nuovo episodio. Per l'occasione, Andrea ha deciso di ricostruire le tappe fondamentali della sua esperienza di podcaster. Capirai come da esso ha estratto centinaia di migliaia di euro di fatturato.E - ciliegina sulla torta - scoprirai le 3 lezioni più importanti che ha appreso dopo aver scritto, registrato e pubblicato 300 episodi del Copy Persuasivo® Podcast. Buon ascolto.Ecco una piccola anteprima della puntata di oggi:[1:23] Un pratico accorgimento che ti aiuta a diffondere i tuoi contenuti audiovisivi con costanza… anche se hai un budget esiguo.[2:45] Come i podcaster più seguiti al mondo catturano l'attenzione di folle oceaniche di ascoltatori (e costruiscono con loro un rapporto di fiducia inossidabile).[4:14] Senza questo attributo NON puoi crescere. Più, quanto tempo è necessario per raggiungere il break even con il tuo podcast?[6:00] La più importante lezione sui soldi che tu possa mai ricevere. [7:57] Cosa ti gratifica davvero in una società alla costante ricerca di profitto e potere? Mini-guida a prova di illetterato per una felicità sostenibile.[10:04] Cos'ha in serbo il futuro per il Copy Persuasivo®️ Podcast? Risorse utili:Abbonati al Copy Persuasivo®️ Club e accedi alle leggendarie Serie premium del Podcast (su Robert Collier, Gary Halbert, David Ogilvy, Mark Ford e come raggiungere i guadagni riservati al TOP 4% dei freelance in Italia).Attiva oggi stesso la tua settimana di prova gratuita:https://copypersuasivo.gumroad.com/l/club Lasciaci una recensione su:Apple podcast SpotifyFacebookCompra i libri di Andrea Lisi su Amazon: amz.to/Andrea-Lisi►► Hai un'azienda e vuoi smettere di stressarti 16 ore al giorno, studiare di notte libri e corsi dei “guru” e sprecare tempo con falsi clienti a caccia di sconti?Scarica la nostra Guida Salvavita per Imprenditori Imbruttiti (gratis) su:https://marketingpersuasivo.com/►► Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter di Copy Persuasivo® rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

Get Out N Drive Podcast
Collier Motors - The Last AMC Dealership

Get Out N Drive Podcast

Play Episode Listen Later Feb 26, 2023 27:53 Transcription Available


Ride along with Jason OldeCarrGuy Carr & John CustomCarNerd Meyer as they put this episode into gear with Robbie Collier of  Collier Motors AMC, the last AMC dealership. Robbie has been on Lost In Transmission, American Pickers, Road Worthy Rescues and now the Get Out N Drive Podcast. and Collier Motors sits frozen in time. Attempting to settle Robert Collier's estate, the Collier family continues to sell off the remaining inventory, though most have sat outside unprotected on the lot since the early 1980s. Inventory includes 1970s and 1980s-model AMCs, such as Gremlins, Pacers, Ambassadors, Matadors, Javelins, Eagles, Spirits, Hornets and Concords. Stick around for the whole episode for some Listener Shout Outs, another edition of Trade SchooleD, we announce the winner of a Racing Junk T-Shirt and find out how you can win a  FREE Racing Junk T-Shirt!Trade SchooleD links:RPM FoundationB.R.A.K.E.S.Speed over to our friends at RacingJunk.comBe sure to follow GOND on social media!GOND WebsiteIG: Get_Out_N_DriveTwitter  GetOutNDrivePodFB Get.Out.N.Drive.PodcastYouTube https://tinyurl.com/GONDYouTubeJoin our fb group to share pics of how you Get Out N DriveFollow Jason on IGIG @oldecarrguyFollow Jason on fbfb @oldecarrguySubscribe To the Olde Carr Guy YT ChannelFollow John on IGIG @customcarnerdFriend John on fbRecording Engineer, Paul MeyerGrab your Official Decals, Apparel and other cool shirts at GetDriveGear.com   Subscribe to the Str8SixFan YouTube Channel.Be sure to join the coolest place on YouTube on the 3rd Thursday of every month at 7pm CST, The CarrGuy & SixFan Show, powered by the Get Out N Drive Podcast.#AMC#AMCDealership#Robbie Collier#CollierMotorsMusic Credit:Licensor's Author Username:LoopsLabLicensee:Get Out N Drive PodcastItem Title:The RockabillyItem URL:https://audiojungle.net/item/the-rockabilly/25802696Item ID:25802696Purchase Date:2022-09-07 22:37:20 UTCSupport the show

COPY PERSUASIVO™ di Andrea Lisi
#273 - Di quali materiali persuasivi hai bisogno?

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Jan 3, 2023 27:34


Il Robert Collier Letter Book è una pietra miliare nella formazione di ogni copywriter.Il suo autore è considerato una leggenda del marketing a risposta diretta. Dotato di capacità di vendita a dir poco fenomenali. Collier ha piazzato le merci più disparate a una moltitudine di nicchie, realizzando profitti che ancora oggi lasciano a bocca aperta. Tutto con il solo uso della parola scritta.Nel 1931 decise di racchiudere la sua esperienza in un volume destinato a entrare nella storia della persuasione: il Letter Book appunto - una raccolta di lettere di vendita e casi studio, esaminati in dettaglio per il lettore.Le sue pagine sono una fonte straordinaria di esempi, consigli e formule persuasive immortali. Ancora oggi, i più grandi scrittori pubblicitari al mondo vi si ispirano per le loro campagne.Andrea "il Baffo” Lisi è stato il primo in Italia a proporre un'analisi approfondita di quel testo (con una serie interna al Podcast dedicata al tema).Nella puntata di oggi - grazie alla rubrica Highlights - puoi ascoltare un'ampia sintesi di uno di quegli episodi (riservati in versione integrale ai soli membri del Club).Nello specifico, del #41, che si sofferma sul il capitolo XIV del libro. Sezione in cui Collier parla della vendita per corrispondenza di libri e corsi.Ecco 2 motivi per seguire questa puntata: “Toccherai con mano" la compostezza dello stile di Collier e il suo gusto per lo storytelling. (Elementi oggi - purtroppo - diventati rari.)Potrai cogliere consigli e “colpi da maestro” che ti aiuteranno a veicolare i tuoi messaggi di vendita nel modo più rilevante rispetto agli interessi del tuo target.Buon ascolto.*** Se desideri creare la tua strategia SfornaClienti e renderla operativa in un tempo così breve da non crederci, ADESSO puoi.Non c'è bisogno di essere un esperto di marketing o di scrittura persuasiva. Non importa se i tuoi tentativi pregressi si siano rivelati dei flop.Il nostro programma più intensivo ti offre il massimo supporto per permetterti di conseguire il successo che meriti……in soli TRE mesi.Se ti sembra troppo facile per essere vero, possiamo capirti. È la stessa cosa che affermavano DECINE di imprenditori e professionisti prima di provare la “terapia d'urto” made in Copy Persuasivo®…Prima che cambiasse il loro modo di fare business.Prima che cambiasse la loro vita.Ti mostreremo esattamente come ci sono riusciti. E in men che non si dica, sarai in grado di fare altrettanto.ZERO rischi per te - Il programma SfornaClienti intensivo è l'UNICO in Italia dotato di TRIPLA garanzia.Clicca qui per saperne di più: https://www.copypersuasivo.com/psi Ecco una piccola anteprima della puntata di oggi:[3:16] La lift letter secondo Robert Collier. E i componenti che formano un lettera di vendita persuasiva.[5:00] Il potenziale e le sfide della pubblicità PPC. Possono le tue inserzioni su Facebook e Google funzionare senza l'ausilio di specialisti?[9:45] L'elemento pubblicitario che genera fino al 75% dei tuoi ordini.[12:17] Un errore in cui cadono i copywriter meno esperti (in grado di falciare il tuo tasso di conversione). Più, un semplice consiglio per non cadere in trappola.[20:31] Il requisito che ogni pezzo di copy non dovrebbe MAI omettere.[22:21] lo stratagemma che ha permesso a Russell Brunson di strappare una miriade di clienti alla concorrenza, ottenendo in cambio profitti MULTIMILIONARI.[24:25] Dai al tuo lettore un motivo per comprare ADESSO. Ecco un “template” che puoi usare per chiudere più vendite.Risorse utili:The Robert Collier Letter Book: amz.to/3VtExPNIl Piccolo Libro della Scrittura Persuasiva: amz.to/3WsM1UD ►► Hai comprato libri e corsi di marketing, ma non sei ancora riuscito a impostare un sistema efficace di acquisizione clienti per la tua attività?Ecco come creare e mettere in moto la tua Macchina SfornaClienti in soli 3 mesi:https://www.copypersuasivo.com/psi ►► Hai un'azienda e vuoi smettere di stressarti in azienda 16 ore al giorno, studiare di notte libri e corsi dei “guru” e sprecare tempo con falsi clienti a caccia di sconti?Scarica la nostra Guida Salvavita per Imprenditori Imbruttiti (gratis) su:https://marketingpersuasivo.com/►►Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”.)

The Reality Revolution Podcast
Mitch Horowitz - On Reality Creation And The Last Days Of Neville Goddard

The Reality Revolution Podcast

Play Episode Listen Later Nov 17, 2022 46:54


I recently got the chance to meet Mitch Horowitz in person. He was so nice and so cool and I nervously asked him for another interview. It turned out to be perfect timing because of Mitch's  recent book Neville Goddards final lectures in which Mitch obtained Neville's Death Certificate and we continue to learn more about the mad mystics unusual life and message. I talked about this and a variety of additional topics on reality creation and the occult. A widely known voice of esoteric ideas, Mitch Horowitz is a writer-in-residence at the New York Public Library, lecturer-in-residence at the University of Philosophical Research in Los Angeles, and the PEN Award-winning author of books including Occult America; One Simple Idea: How Positive Thinking Reshaped Modern Life; and The Miracle Club: How Thoughts Become Reality. Mitch has written on everything from the war on witches to the secret life of Ronald Reagan for The New York Times, The Wall Street Journal, The Washington Post, Salon, Time.com, and Politico. The Washington Post says Mitch “treats esoteric ideas and movements with an even-handed intellectual studiousness that is too often lost in today's raised-voice discussions.” He narrates popular audio books including Alcoholics Anonymous and The Jefferson Bible. Mitch has discussed alternative spirituality on CBS Sunday Morning, Dateline NBC, NPR's All Things Considered, CNN, and throughout the national media. The Chinese government has censored his work. Twitter @MitchHorowitz | Instagram @MitchHorowitz23 Last day to get tickets for Reality Con 3 a live virtual event on November 18-20th. https://realityrevolutioncon.com/tickets You can get Mitch's most recent book Neville Goddards Final Lectures here https://www.amazon.com/Neville-Goddards-Final-Lectures-Goddard-ebook/dp/B0BD5W8Y7D Check out his new book Secrets of Self-Mastery: https://www.amazon.com/gp/product/172251020X/ref=dbs_a_def_rwt_bibl_vppi_i0www.mitchhorowitz.com Thumbnail pic credit Dana Veraldi  Buy My Art - Unique Sigil Magic and Energy Activation Through Flow Art and Voyages Through Space and Imagination. https://www.newearth.art/ BUY MY BOOK! https://www.amazon.com/Reality-Revolution-Mind-Blowing-Movement-Hack/dp/154450618X/ Listen to my book on audible https://www.audible.com/pd/The-Reality-Revolution-Audiobook/B087LV1R5V The New Earth Activation trainings - Immerse yourself in 12 hours of content focused on the new earth with channeling, meditations, advanced training and access to the new earth https://realityrevolutioncon.com/newearth Alternate Universe Reality Activation  get full access to new meditations, new lectures, recordings from the reality con and the 90 day AURA meditation schedulehttps://realityrevolutionlive.com/aura45338118 Like us on Facebook https://www.facebook.com/The-Reality-Revolution-Podcast-Hosted-By-Brian-Scott-102555575116999 Join our Facebook group The Reality Revolution https://www.facebook.com/groups/523814491927119 Contact us at media@advancedsuccessinstitute.com For coaching – https://www.advancedsuccessinstitute.com For all episodes of the Reality Revolution – https://www.therealityrevolution.com Subscribe to my Youtube channel https://www.youtube.com/channel/UCOgXHr5S3oF0qetPfqxJfSw Parallel Realities Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo-1-dStwX7huyhcxpJPMrWi The Prosperity Revolution:  https://www.youtube.com/playlist?list=PLKv1KCSKwOo8M7wX4D348BfA2Auj_h0MP Visualization Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo_dx-M73FZa4anVsj4k4Ilr The Higher Self Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo8r2DNRnZDzIHt3fVOF8wg0 The Morning Meditations Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo8oVjETeDbNybjs5RHUlAyL All Sleep Meditations here: https://www.youtube.com/playlist?list=PLKv1KCSKwOo_5Sv8NSXuDWudAVmoDns6Z The Guided Meditations Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo_BfNnb5vLcwouInskcEhqL All Short Meditations here: https://www.youtube.com/playlist?list=PLKv1KCSKwOo-Mc0SiXK8Ef0opJeahwgfM New Earth Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo9SaAwarTV5B4L4l1zDT_gi The Quantum Jumping Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo8ya5NupYv272JMMjIWDlM2 The Neville Goddard Playlist: https://www.youtube.com/playlist?list=PLKv1KCSKwOo8kBZsJpp3xvkRwhbXuhg0M The 12 Lessons of Raja Yoga playlist - https://www.youtube.com/watch?v=oYBGCWNeBek&list=PLKv1KCSKwOo_KUSj4CbHD351PWWLM6W0l The Full Chakra Playlist - https://www.youtube.com/playlist?list=PLKv1KCSKwOo_MqBxq3JnZrWwlfrUZbMXK My Alan Watt playlist - https://www.youtube.com/playlist?list=PLKv1KCSKwOo_n1g-X4hVtAai5G84Qz4x- All my Interviews - https://www.youtube.com/playlist?list=PLKv1KCSKwOo_Y78_zt_zv9TI1AGx-WimT #newthought #mitchhorowitz #nevillegoddard

The Reality Revolution Podcast
Robert Collier - What Are We Here For?

The Reality Revolution Podcast

Play Episode Listen Later Nov 16, 2022 30:48


What are we here for?  Why are we living on this planet?   One of the early Christian missionaries to Britain was addressing a conclave of the tribes, gathered at night in a rude hall, made of branches covered with skins and open at each end. He spoke eloquently of the one God. He told them of the Saviour. He pictured the joys of a future life. As he finished, suddenly out of the night there swooped a great bird, fluttered for a moment over their heads, then disappeared into the blackness beyond.   All were silent—awed, impressed. Then an old Chief arose. “You tell us of one God,” he said. “We believe in another. You tell us of a Heaven where the just and the meek go. We believe in a Valhalla for the brave and the fair. But who has ever come back from beyond to say which is right? “Life is like that bird which flew through here. It comes from none knows whence. It stays with us an all too brief moment, then goes none knows whither. Tell me if you can—what is it all about? What are we here for?” Tickets are now available for Reality Con 3 a live virtual event on November 18-20th. https://realityrevolutioncon.com/tickets Buy My Art - Unique Sigil Magic and Energy Activation Through Flow Art and Voyages Through Space and Imagination. https://www.newearth.art/ BUY MY BOOK! https://www.amazon.com/Reality-Revolution-Mind-Blowing-Movement-Hack/dp/154450618X/Listen to my book on audible https://www.audible.com/pd/The-Reality-Revolution-Audiobook/B087LV1R5V The New Earth Activation trainings - Immerse yourself in 12 hours of content focused on the new earth with channeling, meditations, advanced training and access to the new earth https://realityrevolutioncon.com/newearth Alternate Universe Reality Activation  get full access to new meditations, new lectures, recordings from the reality con and the 90 day AURA meditation schedulehttps://realityrevolutionlive.com/aura45338118 Join our Facebook group The Reality Revolution https://www.facebook.com/groups/523814491927119 For all episodes of the Reality Revolution – https://www.therealityrevolution.com Follow Us on Reddit https://www.reddit.com/r/TheRealityRevolution/ Follow me on Instagram https://www.instagram.com/the_reality_revolution/ Follow me on Twitter https://twitter.com/mediaprime Follow me on MeWe https://mewe.com/i/brianscott71 Music by Mettaverse639hz heart chakrawhen all else fadeslove becomes us963 hz a thousand petalsworlds within worldsdreamflow 

COPY PERSUASIVO™ di Andrea Lisi
#263 - Come (ri)strutturare il tuo Brand: intervista a Erika D'Amico ed Emanuela Ciuffoli - PARTE 1

COPY PERSUASIVO™ di Andrea Lisi

Play Episode Listen Later Oct 25, 2022 51:32


Cos'è di preciso un brand? Per rispondere a questa domanda, innanzitutto sfatiamo alcuni luoghi comuni sul tema. Il “brand” di un'azienda non è il logo. Né è qualcosa di statico e immutabile.Oggi, più che mai, far crescere un brand è diventata questione di vita o di morte nel business.E per farlo ci vogliono strategie innovative, che vanno ben oltre l'immagine coordinata, la presenza sui social e il solito banale “storytelling”.Fare branding è un'attività che comporta impegno in diverse direzioni, come per esempio:- definire una visione (intesa come opportunità unica in favore del target);- analizzare il contesto culturale specifico in cui si opera;- perseguire obiettivi di medio e lungo termine;- creare valore per il mercato (esterno & interno), con continuità;Nella puntata di oggi Andrea “Il Baffo” Lisi ti aiuta a capirne di più. Ascoltala tutta e alla fine avrai basi solide per attirare persone (clienti, collaboratori e partner) sempre migliori e prosperare con il tuo business anche in tempi di forte cambiamento.Per l'occasione, Andrea ha intervistato due brand strategist di primo piano: Erika D'Amico ed Emanuela Ciuffoli. Sono le autrici per Hoepli di un nuovo libro, dal titolo: House of Brands: Processi e strategie per (ri)strutturare il tuo brand.Fondatrici di Gazduna Srl - realtà attiva nel settore della consulenza e formazione per grandi aziende e PMI - entrambe provengono dal mondo della ricerca universitaria, a cui devono il loro approccio multidisciplinare e “data oriented”.L'intervista è molto approfondita e perciò la riceverai in 2 episodi.Oggi puoi ascoltare la prima parte e scoprire subito idee e strategie nuove da mettere in pratica per far crescere il tuo brand - aziendale o personale.Se trovi utile il contenuto della puntata Iscriviti al Copy Persuasivo® Club. Potrai accedere a tutte le Convers(az)ioni Premium che “il Baffo” ha tenuto dal 2016 con alcuni degli esperti di marketing più autorevoli della scena italiana.In qualità di membro, hai più di 200 ore di formazione su marketing SfornaClienti e scrittura persuasiva, aggiornate ogni mese - comprensive di oltre 200 podcast Premium e le serie sui grandi maestri del copywriting come Gary Halbert, Eugene Schwartz, Robert Collier e David Ogilvy.In più, per te, l'accesso diretto alla consulenza di Andrea Lisi. Clicca qui per richiedere accesso alla membership più avanzata sul copywriting in Italia: https://club.copypersuasivo.com/Ecco una piccola anteprima della puntata di oggi:[00:25] Chi sono Erika D'Amico ed Emanuela Ciuffoli, e i fondamenti del loro metodo. [6:50] Che differenza passa tra il modello di business di Virgin e quello di Herman Miller? E su che basi va calcolata la tua strategia di brand? [17:51] L'architettura che consente a un brand di ampliare le proprie linee senza sembrare “generalista”. Ecco come passare indenni attraverso le “turbolenze” del mercato.[26:44] Dove nasce l'idea madre di House of brands. Come Erika ed Emanuela hanno organizzato il loro lavoro di scrittura, creando un “tandem” così affiatato. [36:04] Cosa vuol dire Isobranding? [42:59] È colpa del reddito di cittadinanza se non trovi forza lavoro per la tua azienda? Su cosa dovresti fondare il tuo brand?[45:06] Perché è fondamentale svolgere analisi periodiche dei processi interni al tuo brand? Il costo che pagherai se snobbi questo passaggio.Risorse utili:Sito Gazduna: https://www.gazduna.com/ House of Brands (libro): https://www.amazon.it/House-brands-Processi-strategie-strutturare/dp/8836006701M.I.L.F. (libro): https://www.amazon.it/M-I-L-F-imparare-business-strategie-digitali-ebook/dp/B07BP5WF5Q Erica D'Amico su LinkedIn: https://www.linkedin.com/in/erika-d-amico-423b3b4a/ Emanuela Ciuffoli su LinkedIn: https://www.linkedin.com/in/manuciuffoli/ ►► Vuoi delegare il tuo marketing a dei professionisti con anni di esperienza comprovata? (Salvando tempo, soldi e salute mentale…)Scopri di più sul nostro servizio di Reparto Marketing Persuasivo:https://marketingpersuasivo.com/►►Ti piacerebbe fare del copywriting il tuo lavoro, ma non sai da dove partire? Leggi GRATIS la Guida definitiva su come diventare copywriter e renderla un'attività profittevole in meno di 1 anno:https://www.copypersuasivo.com/copywriting-come-imparare/►► Se non segui la Newsletter del “Baffo” Andrea Lisi, rimedia subito. Inserisci i tuoi dati su https://www.copypersuasivo.com/newsletter (riceverai in omaggio anche “24 Modelli Copia Incolla di Scrittura Persuasiva pronti all'uso”)

Your Daily Writing Habit
Your Daily Writing Habit - Episode 1220: Writing Your Book Launch Story

Your Daily Writing Habit

Play Episode Listen Later Sep 3, 2022 2:48


“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blueprint, and begin to build.” -Robert Collier. Launching a book soon? A book launch, promoting, market-y writing prompt for your weekend. Join the author conversation: https://www.facebook.com/groups/inkauthors/ Learn more about YDWH and catch up on old episodes: www.yourdailywritinghabit.com

The Reality Revolution Podcast
Robert Collier -The World's Greatest Discovery

The Reality Revolution Podcast

Play Episode Listen Later Aug 2, 2022 45:30


What, in your opinion, is the most significant discovery of this modern age? The finding of dinosaur eggs on the plains of Mongolia, laid — so scientists assert — some 10,000,000 years ago? The unearthing of the Tomb of Tutankh-Amen, with its matchless specimens of a bygone civilization? The radioactive time clock by which Professor Lane of Tufts College estimates the age of the earth at 1,250,000,000 years? Wireless? The Aeroplane? Man-made thunderbolts? No — not any of these. The really significant thing about them is that from all this vast research, from the study of all these bygone ages, men are for the first time beginning to get an understanding of that “Life Principle” which — somehow, some way — was brought to this earth thousands or millions of years ago.   They are beginning to get an inkling of the infinite power it puts in their hands — to glimpse the untold possibilities it opens up. This is the greatest discovery of modern times — that every man can call upon this “Life Principle” at will, that it is as much the servant of his mind as was ever Aladdin's fabled “genie-of-the-lamp” of old; that he has but to understand it and work in harmony with it to get from it anything he may need — health or happiness, riches or success. Buy My Art - Unique Sigil Magic And Energy Activation Through Flow Art and Voyages Through Imagination and Space  - https://www.newearth.art/ The New Earth Activation trainings - Immerse yourself in 12 hours of content focused on the new earth with channelings, meditations, advanced training and access to the new earth https://realityrevolutioncon.com/newearth Alternate Universe Reality Activation  get full access to new meditations, new lectures, recordings from the reality con and the 90 day AURA meditation schedulehttps://realityrevolutionlive.com/aura45338118 BUY MY BOOK! https://www.amazon.com/Reality-Revolution-Mind-Blowing-Movement-Hack/dp/154450618X/ Listen to my book on audible https://www.audible.com/pd/The-Reality-Revolution-Audiobook/B087LV1R5V Like us on Facebook https://www.facebook.com/The-Reality-Revolution-Podcast-Hosted-By-Brian-Scott-102555575116999 Join our Facebook group The Reality Revolution https://www.facebook.com/groups/523814491927119 For all episodes of the Reality Revolution – https://www.therealityrevolution.com Follow Us on Reddit https://www.reddit.com/r/TheRealityRevolution/ Follow me on Instagram https://www.instagram.com/the_reality_revolution/ Follow me on Twitter https://twitter.com/mediaprime Follow me on MeWe https://mewe.com/i/brianscott71 Music By Mettaverseworlds within worldsjourney into the multiversephaseslove becomes uswhat dreams may risreunionlimitlesssacred stillnessinfinite withineffortless awarenesssacred blissrealignlight catcherssolsticegolden lotus 

Fit, Healthy & Happy Podcast
412: Motivation Monday - Best High Protein Breakfast, How Many Meals to Eat In A Day & Biggest Fitness Accomplishments

Fit, Healthy & Happy Podcast

Play Episode Play 15 sec Highlight Listen Later Aug 1, 2022 36:14


➢7 High Protein Recipes- https://colossusfitness.lpages.co/7-high-protein-recipes/➢DM us on IG @ColossusFit "BODY RECOMP" (5 spots available)➢ Enter out Starbucks gift card giveaway: https://www.instagram.com/p/CgKiXBzuC7d/Welcome to Motivation Monday, where every Monday we answer all of your questions and have some real talks about life & fitness & get you fired up for the week! In this episode we talk about the best high protein breakfasts, how many meals to eat in a day & our biggest fitness accomplishments.(0:00) - Intro(1:10) - Josh quote: "Success is the sum of small efforts repeated day in and day out." - Robert Collier(6:05) - Kyle quote: Success doesn't know these things about cold or early or tired. It just knows if you showed up or not.” — Greg Plitt(8:20) - Weekly Thoughts & Recommendations (16:30) - Client shoutout: Mindy(18:50) - Question 1- I'm struggling to get more protein in at breakfast and was wondering what you'd recommend for a healthy, high protein breakfast?(27:35) - Question 2- How many meals do you recommend having in a day?(31:25) - Question 3- What are you most proud of in your fitness journey in terms of accomplishments?Thanks for listening! We genuinely appreciate every single one of you listening.➢Join our exclusive FREE facebook group: https://bit.ly/3snmT26➢Follow us on instagram @colossusfit➢Apply to get your Polished Physique: https://colossusfitness.com/Support the show

Great Quotes for Coaches Podcast
"Senior Salute" Quotes on Success

Great Quotes for Coaches Podcast

Play Episode Listen Later Jun 6, 2022 18:17


Today's episode is filled with multiple quotes about the concept of success. There are nine quotes from nine different people. All of the quotes are in the chapter on "Success" in my new gift book for senior athletes called, "Senior Salute."There are some common themes that I discuss that you will notice running through these quotes. They are good quotes to highlight those themes, but they also get at the heart of what success truly is and how to get it.If you're interested in picking up a great gift for a senior athlete, check out "Senior Salute" on the SlamDunk Success website - https://slamdunksuccess.com.

Charting Wealth's Daily Stock Trading Review: stock trading, investing, stock, stocks, stock market, technical analysis, trad

Success is the sum of small efforts, repeated day in and day out. — Robert Collier  Sign up at Trading View access my platform and charts: https://www.tradingview.com/gopro/?share_your_love=ThomGoolsby I have opened by page to sharing. Find me on Trading View at Thom Goolsby. Find under “My Scripts”: STC Indicator — A Better MACD [SHK] shayankm ATR Stop Loss Finder veryfid Here at Charting Wealth, we focus on the reality of price movement by following trends. We teach you a simple and effective method to read stock, ETF and crypto charts, keep your emotions in check and learn when to buy and when to sell. Charting is your road map to the market and the riches it can offer.  Forget the hype you see and hear in the financial news media. They are selling products in print ads and commercials. Focus on what is real, no matter how hard it can be to believe! Otherwise, you become a sucker or worse, a slave, to the delusion someone else wants you to believe. Use the lessons we teach every day to accurately chart any stock, commodity, ETF and cryptocurrencies. We give you daily, real life lessons with the four ETFs we track: S&P 500, NASDAQ 100, 20-Year Treasury Bonds, Gold and Bitcoin. We have all the tools you need to learn how to trade. For subscribers, we have a GREAT TRAINING VIDEO to SUPERCHARGE your practice trading: “Commit a Little Time Each Day for Success.” Click here: https://youtu.be/P0WfZNFNiBo If you are not a subscriber, become one! Subscribe for FREE to our daily market reviews & training at http://www.ChartingWealth.com We urge you to "Follow the charts, NOT the noise!” and want to help you follow the market and improve your knowledge of stock and ETF movements. Support our work at PATREON and receive GREAT benefits (training, gifts, etc...): https://www.patreon.com/user?u=14138154 Our TRADE WORKSHEET to track your practice trades: http://bit.ly/2p2kpK0 Our DAILY MARKET WORKSHEET is available at http://bit.ly/CWdmw5 Our WEEKLY MARKET WORKSHEET is available at http://bit.ly/2lWUAsy Receive our STOCK ALERTS via TEXT when WEEKLY VERTICAL CROSSOVERS occur. Very valuable information! Less than 8 texts a month. Text “chartingwealth” to 33222 on your cell phone. At ChartingWealth.com, every day the market is open, we chart the S&P 500, NASDAQ 100, Gold & Bonds. In just a few short minutes, we give you a valuable training update and quickly review the trends we see taking place in the market. At the end of every week, we give you an overview of what happened over the last five days and what's on the calendar for the next trading week. DISCLAIMER: We offer NO advice and make NO claims to expertise of any kind. This site is dedicated to knowledge and education through our stock chart training, reviews and other information -- nothing more.

success gold focus bitcoin bond silver stock commit cryptocurrency ethereum nasdaq etf etfs supercharge charting s p stock trading tradingview robert collier gold bonds year treasury bonds stock alerts stockmarketforbeginners charting wealth our trade worksheet weekly vertical crossovers great training video
Thrive After Sports w/ Taj Dashaun
172. Shining Light on the Dark Spots in Our Minds (Solo Episode)

Thrive After Sports w/ Taj Dashaun

Play Episode Listen Later Apr 11, 2022 17:26


I'm reading from "The Secret of the Ages" by Robert Collier. We'll never be able to free ourselves from negative thoughts entirely, but we can always choose what to do with them when they come up. It's not about elimination, it's about observing and replacing. It's all about your bounce back time. Thanks for tuning in! Watch the full video on YouTube here: https://youtu.be/htw_ZOjrNmI Connect with me at https://www.tajdashaun.com/ Order my new book here! http://www.thriveaftersportsbook.com/ LinkedIn: https://www.linkedin.com/in/tajdashaun/ Instagram: @tajdashaun YouTube: https://www.youtube.com/channel/UCdQgi_hDXaP5-6OtX_Nyf4A #NCAA #life #career #entrepreneurship #transformation #passion #mindfulness #purpose #sports #football #basketball #business #coaching #transition #lifeaftersports #thriveaftersports #student #athlete #mentalhealth #adapt #identity #formerathlete

Profitable Joyful Consulting
EP75: Speak Your Client's Perfect Language

Profitable Joyful Consulting

Play Episode Listen Later Oct 5, 2021 13:36


On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you'll learn how to speak the language of your perfect clients. Robert Collier was one of the best-known copywriters and direct marketers of the 20th century. His gift of wisdom to us is: “Always enter the conversation already occurring in the prospect's mind.” But what does that even mean? How do we know what the conversation is, and if we do, how do we enter it? And why is that the secret to effective marketing?  If your posts don't get likes and comments, if your web pages don't cause visitors to take action, or if any of your marketing communications don't resonate with your target audience, this episode will show you what's missing. Listen to learn how to figure out what's going on in the minds of your target audience and how to connect to them so they feel seen, acknowledged, and heard.  Key areas discussed in this episode: 2:56 3 ways to enter the conversation in your potential clients' minds  3:25 How your potential clients are like you (and not like you)  4:06 How to understand where your clients are at  6:09 How to learn to speak the language of your potential clients  12:47 What your potential clients should come to you and say (if you're doing marketing communications right) Watch the episode on YouTube: https://youtu.be/Jfz6sVSiOnA or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast. Episode Hashtags: #MarketingCommunications 

Profitable Joyful Consulting
EP75: Speak Your Perfect Client's Language

Profitable Joyful Consulting

Play Episode Listen Later Oct 5, 2021 13:36


On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you'll learn how to speak the language of your perfect clients. Robert Collier was one of the best-known copywriters and direct marketers of the 20th century. His gift of wisdom to us is: “Always enter the conversation already occurring in the prospect's mind.” But what does that even mean? How do we know what the conversation is, and if we do, how do we enter it? And why is that the secret to effective marketing?  If your posts don't get likes and comments, if your web pages don't cause visitors to take action, or if any of your marketing communications don't resonate with your target audience, this episode will show you what's missing. Listen to learn how to figure out what's going on in the minds of your target audience and how to connect to them so they feel seen, acknowledged, and heard.  Key areas discussed in this episode: 2:56 3 ways to enter the conversation in your potential clients' minds  3:25 How your potential clients are like you (and not like you)  4:06 How to understand where your clients are at  6:09 How to learn to speak the language of your potential clients  12:47 What your potential clients should come to you and say (if you're doing marketing communications right) Watch the episode on YouTube: https://youtu.be/Jfz6sVSiOnA or listen on your favorite podcast app: www.enlightenedmarketing.com/podcast. Episode Hashtags: #MarketingCommunications 

Breakthrough Marketing Secrets
Enter the conversation in your prospect's head [Robert Collier & Roy Furr]

Breakthrough Marketing Secrets

Play Episode Listen Later Aug 18, 2021 20:15


Links related to this episode: https://royfurr.typeform.com/to/ybBA6EoX (Give Roy your Feedback [Survey open until Friday, 8/20/21]) https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210818 (Emotional Direct Response Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210818 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy's training for one low monthly fee) https://amzn.to/3gbqw7m (The Robert Collier Letter Book on Amazon) https://amzn.to/37UwHbu (Ask by Ryan Levesque on Amazon) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy's YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy's Daily Emails) “Enter the conversation in your prospect's head...” It's one of the most famous lessons from Robert Collier's Letter Book, the copywriting classic. And for good reason. Because if you master this one skill, so many other little techniques and tactics of copywriting fall away. Because when you're able to connect that conversation with your offer and the action you want your prospect to take… You become unstoppable as a marketer and copywriter. https://youtu.be/UD1lIoCjP70 (Today's episode is dedicated to helping you enter the conversation in your prospect's head, combining Robert Collier's teaching with my own experience…) Yours for bigger breakthroughs, Roy Furr

Cowgirl Confessions
SEASON 2: Ep 25- Rachel Boyd of LoneStar Rodeo Company & Boyd Performance Horses

Cowgirl Confessions

Play Episode Listen Later Apr 13, 2021 44:26


Robert Collier once said, "Success is the sum of efforts repeated day in and day out." This quote describes our episode 25 guest cowgirl Rachel Fowlkes Boyd of Lone Star Rodeo Company so well. She is a wealth of knowledge when it comes to rodeo after years of wearing many hats from timer, call-in secretary, competitor, marketing director, specialty act and so much more. Rachel's hand on experience in these roles has led to her being tremendously successful both in and out of the arena. Rachel enjoys running the "nuts & bolts" behind the scenes of her family's rodeo company and also plays a big role in helping with her and her husband's performance horse business. For more information please visit: INSTAGRAM: @lonestarrodeoco FACEBOOK: https://www.facebook.com/rachel.fowlkesboyd and https://www.facebook.com/bradley.boyd.982 WEBSITE: http://lonestarrodeocompany.com/meet-the-family.html *********************************************************************************************************** INSTAGRAM: @CowgirlConfessionsPodcast EMAIL: CowgirlConfessionsPodcast@gmail.com Follow your host INSTAGRAM: @DakotaDawnJohnson FACEBOOK: https://www.facebook.com/DakotaDawnJohnson/ *********************************************************************************************************** Thank you for spending your time with me on the Cowgirl Confessions podcast. I am so glad you stopped by. If you could take a moment to share this episode and tag us on social media- I'd be happier than a cowgirl in a sea of BOGO vintage turquoise. Subscribe to make sure you don't miss an episode. New episodes will be released bimonthly. Please leave us a review if you feel so led by going to I tunes. Your feedback will really help us breath the idea of grabbing life by the horns with a COWGIRL STATE OF MIND into women across the globe, some that may have never even had the privilege to throw their leg over a horse but could most certainly use the cowgirl state of mind while navigating life. Until next time, keep pursuing your dreams with that All Go & No Whoa mentality. Remember- You're writing a story that's worth saddling up for sister. God Bless, Dakota

Bigfoot and Beyond with Cliff and Bobo
Ep. 070 - Sierra Sasquatches!

Bigfoot and Beyond with Cliff and Bobo

Play Episode Listen Later Sep 7, 2020 60:39


Cliff Barackman and James "Bobo" Fay speak with BFRO members Robert Collier and Mike Poole about a recent expedition in the Sierra Mountains which yielded thermal images, footprint casts, multiple sightings, and more! Listen for a detailed recap of the expedition's events!This episode brought to you by MyBookie. Invest in your intuition. Use promo code BIGFOOT and double your first deposit. New players get up to $1,000 in free play - designed to add more excitement to the sports you love and the games you bet. https://bit.ly/MB_BIGFOOT

The Anxiety Coaches Podcast
615: The Trouble With Caffeine When You Are Anxious Part 2

The Anxiety Coaches Podcast

Play Episode Listen Later May 24, 2020 22:05


♡ SUPPORT THIS PODCAST ♡ In today's episode, Gina continues and concludes her discussion about the readily available benefits of discontinuing caffeine intake for anxiety sufferers. Caffeine is linked to mental disorders, robs your brain of nutrients, and withdrawing from caffeine use actually causes anxiety! Improve your condition today, say no to caffeine! To learn more go to: http://www.theanxietycoachespodcast.com Join our Group Coaching Full or Mini Membership Program Learn more about our One-on-One Coaching What is anxiety? Quote: Success is the sum of small efforts, repeated day in and day out. – Robert Collier

The Pete Godfrey Persuasion Show | Strategic Selling | Direct Response Marketing | Copywriting

I've called today's show: “The Forbidden Remix of the Collier Principle.” That's because we're going to discuss one of Robert Collier's timeless principles, but also, I used the word forbidden because I've added something to his principle… an element that really ramps up the power of Collier's teachings. However, some folks may find it unpleasant,...

The Nth Degree Podcast with Tracy Timm
TYL #10: Practical Ideal to Achieve Worthy Ideals with Robert Collier

The Nth Degree Podcast with Tracy Timm

Play Episode Listen Later Apr 12, 2016 45:17


Do you ever wonder when you'll have enough money or enough time to do the things you REALLY want to do in life? My guest today, Robert Collier, does not. That's because... he's already doing it! No, Robert is not a millionaire or a trust fund baby. He didn't win the lottery or cash in on a class action suit. He's also not a "starving artist" who enjoys physical freedom at the expense of financial... well... expenses. Robert is just a normal guy who's mastered some incredibly practical ideas to achieve his high and worthy life ideals. He'd also like to thank Gandhi for the inspiration for that phrase. In today's episode, I interview Robert J. Collier of practicalidealist.net. Robert is a blogger and online business owner who's goal is to help others achieve their greatest goals in life by implementing small, practical strategies that encourage financial freedom and personal success. He loves traveling, meditation, business, and of course, people. During our conversation, Robert and I talk about how achieving our life's work doesn't have to be a pipe dream. Rather, by being clear on our mission and values and utilizing some simple methods to increase productivity and decrease waste, we can make our dreams a reality. This episode is great for you if you've ever wanted some down-to-earth practical advice about how to get your life together and get moving on your bucket list... today! I hope you enjoy this as much as I did. There's plenty of laughter throughout because I was continuously floored by Robert's ability to put complicated ideas into simplified terms. Make sure you have a notepad with you. This one's a doozy! Here's a play by play:2:50 Robert's background story3:25 How to navigate an early fork in the road of life6:20 Shout out to Robert's dad who survived a double lung transplant6:30 What exactly is practicalidealist.net7:15 Finding inspiration in silence8:25 Why Gandhi still has the goods, especially in today's world9:25 Robert's favorite methods of self-discovery12:30 How do you get started when you have no idea what to do (with anything in life)13:50 The greatest gift of Robert's life15:05 How to pay better attention to the positive (insightful) input of others16:40 Listening to the opportunities you have to use your gifts17:45 How Robert is figuring out what he was created to do in life19:10 The secret method that keeps him going and learning along the way19:20 The story of Buckminster Fuller21:40 How to maintain peace and serenity while you're going through the process of finding your way in life24:40 Goal-setting 10126:20 How to let go of what “realistic” means for other people when it's different for you29:00 How to write your own “life list”30:20 Strategies for making the time AND FINDING THE MONEY to do all the things you want to do31:35 How to automate your finances so that your money works for you33:25 How to negotiate your employment contract to maximize your vacation time34:35 What makes us happier: more money or more time off?35:15 What activities actually make you the happiest of all37:00 How to cheat the “No Vacation Nation” system and get the most time off possible40:50 Robert's #1 piece of advice for you