Podcasts about marketing campaigns

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.

Content marketing can boost online visibility, but traditional print media also remains a highly effective tool. By adopting a hybrid approach, some small local businesses are enjoying the best of both worlds. Go to https://mbosprintdigital.com for more information. MBOS Custom Print & Digital Services City: McDonough Address: 1659 Georgia 20 #110 Website: https://mbosprintdigital.com

Send Mary and Kelsey a Message!In this episode, Mary and Kelsey are joined by Jade Driver and Cassie Petrey, co-founders of Crowd Surf digital marketing agency. Crowd Surf has an all-star client roster including Backstreet Boys, and Jade and Cassie shared behind the scenes of the latest campaign from the best-selling boy band of all time - the announcement of their Millennium 2.0 album and their upcoming Sphere residency - including what it was like to be with the group in NYC on announcement day, the nostalgic elements they advocated for on behalf of all of us fans, and what fans can expect next. They also remind us of the power of including fandom perspectives in all aspects of a campaign. Thank you, Jade and Cassie for sharing your craft and passions with WTP!Be sure to follow Jade (@folieajade) and Cassie (@cassiepetrey)! Support the showInstagram: @whentheypoppedpodTikTok: @whentheypoppedEmail: whentheypoppedy2k@gmail.comWebsite: linktree.com/whentheypopped

If you run a business in Summerlin South or another part of Las Vegas, Cobalt Keys can boost your online visibility and brand presence using powerful multichannel content marketing campaigns. Go to https://cobaltkeys.com for more information. Cobalt Keys LLC City: Las Vegas Address: 220 Emerald Vista Way #670, Website: https://cobaltkeys.com/

In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Creating Inclusive Campaigns: A Responsible ApproachLearn to craft campaigns that resonate with diverse audiences and support inclusivity.This session helps marketers understand the strategic value and ethical responsibility of inclusive campaigns. Using real-world case studies, practical models, and marketing theories, we explore how to create content that truly represents and respects diverse audiences—building both brand trust and long-term growth.More webinars like this at http://marketingcollege.com/events

Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks' worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI's new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakthroughs in rapid creative prototyping and testing, and the hidden superpowers of ChatGPT's new memory and library features that make brand consistency and iteration effortless—even for the busiest teams. Mentions OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/ ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/ DALL·E https://openai.com/index/dall-e-3/ Sora https://openai.com/sora/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Join our community https://landing.connect.com/matg Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Expand your brand reach and credibility with an omnichannel content marketing campaign from HolisticMarketingLab! Now with new and improved videos! More details at https://holisticmarketinglab.com/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

In this episode, we explore one of the most powerful and underutilized marketing strategies for fractional CMOs: the Short-Term Nurture Sequence (STN). This email campaign builds structure within marketing departments, reduces overwhelm, and converts long-tail leads into loyal customers over time. Learn how to craft a repeatable nurture system using four essential email types—without relying on fancy templates. Whether you're launching your first STN or refining an existing one, this episode gives you a practical roadmap to build trust, educate leads, and drive action.  

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt and Alan Gleeson, a fractional CMO and co-founder of Contento, delve into the dynamic world of B2B marketing, exploring the evolution of marketing access points and the increasing shift towards paid strategies, the crucial relationship between CMOs and CEOs, effective methods for running lean in SaaS businesses, successful B2B campaign strategies, and opportunities within the headless CMS market. Alan shares his extensive experience working with numerous VC-backed companies, offering valuable insights for navigating the challenges and opportunities in contemporary B2B marketing.

LISTEN NEXT: [141] Marketing Campaigns for Hairstylists00:00 How Hairstylists Can Stand Out ina Crowded Marketplace01:04 Your Audience Has No Idea What MakesYou Different… it Starts With You01:33 Why Your Skills Aren't Enough toSet You Apart 01:44 The Main Places to Look to Find HowYou're Different02:09 Personal Example from When I WasBehind the Chair03:04 How Hairstylists can LOOKDifferent From the Competition03:17 Audit Your Instagram Feed03:30 How to Create Visual Interest inYour Feed WITHOUT Straying From Your Specialty04:00 Answer THIS Question to Find Your VisualContent Gaps04:35 Examples of Visual Content to Mixit Up05:17 Why, “I Can Execute Your Look” Isn'tEnough05:53 How Hairstylists can SOUNDDifferent From the Competition06:04 This EASY Mindset Shift will ChangeHow you “Sound” in Your Content06:11 The Fastest Way to Come Off Coldand Guarded 06:20 Let GO of the Things Your DreamClients Doesn't Care About (Even if Other Hairstylists Do) 06:40 These Two Types of Captions are Boring(and Basic)07:09 One Quick Way to Generate Tons ofContent08:13 How Hairstylists Can Use VARIETY toStand Out From the Competition08:26 Your Instagram Feed as a Playlist –No SkipsIf you're new here, welcome!! I'm Ren Lopa, the CEO and Founder of Wolf and Rabbit Inc Salon Marketing! I'm obsessed with helping hairstylists and estheticians make more money doing what they love!!Courses you might like:Slow Season Fix: https://wolfandrabbit.samcart.com/products/slow-season-fix528 Instagram Captions for Hairstylists: https://wolfandrabbit.samcart.com/products/528-instagram-captionsStylist Scripts to Build a Loyal Clientele: https://wolfandrabbit.samcart.com/products/stylist-scripts/

If marketing is dating, change management is like a marriage that constantly needs some spice. In this conversation, Nellie speaks with Stacey Taylor, VP of Implementation and Change at Visa, about the glaringly obvious overlaps between marketing principles and successful organizational change. “Everyone says change is hard, but nobody says marketing is hard,” - despite both disciplines aiming to shift human behavior. Discover Stacey's ACT framework (Audience, Connect, Tune) that applies marketing mindsets to transformation challenges, learn why segmenting employees like customers leads to dramatically better results, and explore how "influencer marketing" tactics could drive adoption rates up by 70%. Whether you're leading a change initiative or curious about more effective approaches to transformation, this podcast reveals why the best change leaders think like marketers.00:00 - Introduction: Why marketing skills transfer to change leadership01:40 - The three not-so-obvious overlapping skillsets between marketing and change management02:35 - Building loyalty and commitment: Rewarding people for sticking with transformation03:47 - Channel marketing in change: Getting the right message to the right people05:33 - Why people think change management is hard but don't say marketing is hard07:10 - The dating (marketing) vs. marriage (change management) analogy08:15 - The ACT framework explained: Audience, Connect, Tune09:10 - Audience: Making it your job to constantly understand employee sentiment11:17 - Connect: Building trust through transparency and consistent communication12:24 - Tune: Listening and adapting to feedback throughout the transformation13:28 - Where to find useful audience data in organizations with limited HR insights15:36 - How AI can enhance audience understanding for change leaders16:42 - Applying influencer marketing principles to change management18:23 - Why transparency about limitations builds more trust than highlighting only benefits20:30 - Case study: How a telecom company increased field performance by 70% using audience segmentation23:44 - Case study: How Diversified's CEO led transformation through empathy and transparency26:16 - Marketing approaches change leaders should avoid: Demand generation and gimmicky campaigns----Connect with:Nellie WartoftCEO of TigerhallChair of the Executive Council for Leading Change (ECLC)nellie@tigerhall.com ----Breathe by RYGO | https://soundcloud.com/francesco-rigolonEverything You Need Is By Your Side by Vlad Gluschenko |Music promoted by https://www.free-stock-music.comCreative Commons / Attribution 3.0 Unported License (CC BY 3.0)https://creativecommons.org/licenses/by/3.0/deed.en_US

Welcome to another episode of the Elite Expert Insider Podcast, where we pull back the curtain on the secrets of industry leaders and innovators. Today, we're thrilled to have Chloe Williamson joining us, a marketing maestro who specializes in getting you booked on the right podcasts to skyrocket your brand. She's an expert in health and wellness, with a keen eye for crafting marketing campaigns that not only build brand authority but also foster deep connections with your audience. Chloe peels back the layers of podcast interview marketing, revealing how to identify and reach your target audience effectively. Learn More: https://interviewvalet.com/

ABOUT ERIKA ICON & THE RUB PR Born in NYC and with an East Coast attitude to match, Erika Icon is one of the feistiest women in the adult industry with over 15 years of experience. In 2008, Icon started her own firm, The Rub PR, a full-service adult PR agency working with the top studios, companies, cam models, creators, directors, and performers. Before working in adult, she worked as an art director and copywriter for top Los Angeles advertising agencies and graduated from UCLA with a BA in Fine Arts, minoring in French and English.   Icon has effectively helped her promote her clients and their brands and brought them into the mainstream arena. In 2014, Icon got her client Kimber James cast on E! Entertainment's Botched and even appeared with her on the show. Icon has helped cast numerous clients in mainstream TV and movies and has scored interviews for clients with Cosmo, Cosmo Latina, Elle, Refinery29, Vice, Playboy, Jezebel, The Daily Beast, GQ, and many more. And she appeared in the Netflix industry documentary “The Skin Business” released in 2013.   The Rub PR clients have also won an unprecedented number of awards from countless awards shows, including XBIZ, XBIZ Miami, XBIZ Europa, AVN, XRCO, AltStar, Bazowie!, NightMoves, Fetish Awards, Urban X, Inked Angels, Australian Adult Industry Awards (AAIA), TEAs, and Cammy Awards. And the nominations they've received are even greater.   Ms. Icon won Most Popular Adult PR Agency from the Urban X Awards in 2023, Best Public Relations Firm from the ASN Magazine Awards in 2022, and the NightMoves Award for Behind-the-Scenes award celebrating the stellar work she's done for adult companies, studios, and performers in 2018.   She's also received multiple XBIZ and AVN Awards nominations for Marketing Campaign of the Year, Outstanding Marketing Campaign, and Best Marketing Campaign - Company Image, Woman of the Year from the XBIZ Executive Awards, Best Supporting Business and Best Public Relations Firm from the ASN Lifestyle Awards, Businesswoman of the Year from the Bucharest Summit Awards, and the Bill Snyder Achievement Award from the Inked Awards    Cosmo interviewed Icon for an article entitled “What It's Really Like to Be a PR for Porn Stars.” She was also profiled by PR Week for their Sex Issue and by the Wall Street Journal for her social media expertise. Icon has been featured twice in XBIZ's WIA (Woman in Adult) and as an Erotic Sky Magazine Expert with a multi-page feature in the July 2023 issue. She's a freelance writer for Hustler, DarkSide, and ASN Lifestyle mags and blogs for Medium. Link to everything The Rub PR at allmylinks.com/therubpr. This episode is brought to you by Olipop, a new healthy brand of soda. Go to https://drinkolipop.com/ and use code Marcela15 at checkout to get 15% off your first order. This episode is brought to you by Shopify. Shopify can help you take your business to the next level. Click HERE to set up your Shopify shop today and watch your business soar! This episode is brought to you by BranditScan, the best defese you have against social media fraud. Click HERE to get started with BranditScan today and get your first month for free. There is no better service to protect your social media accounts and your name and likeness. This episode is brought to you by Playboy. Click HERE to get a membership today and unlock a premium Playboy experience like no other. This episode is brought to you by Skillshare. Click HERE to start exploring all the courses Skillshare has to offer, from drawing and music, to graphic design and marketing, start expanding your knowledge today. This episode is brought to you by Fiverr. Click HERE to start hiring professionals to help you in various areas and take your business to the next level. This episode is brought to you by PodMatch. Click HERE to bring your podcasting journey to the next level by getting set up's Only Fans  VIP Membership HERE Free Membership HEREn

Join Clint, Meg, and Dan as they deliver a hilariously unnecessary podcast that spans a variety of topics. From humorous banter about weather and personal mishaps to discussing the importance of reigniting intimacy in relationships, the show is loaded with fun. The hosts play games like 'How Do You Like Them Apples?' and address listener interactions about keeping it in the family and inheritance issues. With exciting news on the Edge Big Bang event and hotel giveaways, this episode is packed with laughs, relatable stories, and engaging conversations. Don't miss a special performance of Dan's 'World's Sexiest Song Ever Written' and details on the wonderful Aria 2025 music award nominations. Tune in for a perfect mix of humor and heart! 00:43 Cal from the Edge Nights Covering Clint!01:07 The Big Bang Event Details01:54 Cal's New Bag and Its Impact04:52 Scandal: Benny Blanco08:07 Checking in with Partners for the Big Bang11:01 Get To Know Ya14:43 Marketing Campaign...18:30 Dan's Sexy Song for the Big Bang30:17 International News and Male Birth Control34:32 How Do You Like Them Apples?38:31 Discussing Rumors and Relationships40:12 Family Drama and Dating Stories45:55 Cash Strapped49:07 Inheritance and Family Favorites58:06 Gen Z Quiz01:05:30 Scandal: New Zealand Music Awards

Often, healthcare marketers are asked to launch campaigns for departments that aren't prepared to handle increased patient volume. In this episode, Jenny Bristow explores the concept of market readiness, sharing key questions marketing leaders should ask to ensure their efforts drive real results.If a department isn't ready for patient acquisition, there are still ways marketing can add value. Jenny discusses alternative strategies like brand awareness, reputation management, and SEO to help position departments for future success.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

This episode critically breaks down the differences between email campaigns and email workflows for business marketing. I emphasize that email marketing is directly linked to sales and aims to clarify the fundamental differences between these two strategies. Email campaigns are presented as scheduled, frequent communications for broad audiences, akin to newsletters, while email workflows are described as automated, personalized sequences triggered by specific user actions, resembling sales funnels. The discussion further covers the importance of email deliverability and domain authentication, and touches upon the value of understanding audience preferences through feedback mechanisms like polls. I conclude by highlighting the long-term impact of effective email marketing in building trust and fostering customer relationships.Frequently Asked Questions: Email Marketing for Business Growth1. What is the fundamental difference between email campaigns and email workflows for business marketing?Email campaigns are typically one-off or regularly scheduled messages sent to a broad segment of your audience to promote a specific offer, share news, or provide updates. Think of them as broadcasts with a defined start and end, like a weekly newsletter or a promotional announcement. Email workflows, on the other hand, are automated sequences of emails triggered by specific actions or behaviors of an individual subscriber. These are designed to nurture leads, onboard new customers, or provide personalized experiences based on their engagement. Workflows operate based on conditional logic and are designed to guide subscribers through a specific journey.2. Why is understanding the difference between email campaigns and workflows crucial for business growth in 2025?Understanding the distinction allows businesses to communicate more effectively and strategically. Campaigns help maintain consistent communication and reach a wide audience with timely information. Workflows enable personalized and targeted communication, ensuring subscribers receive relevant information based on their interests and stage in the customer journey. This leads to higher engagement, better lead nurturing, increased sales conversions, and stronger customer relationships, all vital for sustained growth.3. How do email service providers (ESPs) view email campaigns versus email workflows, and why does this matter?ESPs like Gmail, Yahoo Mail, and Apple Mail assess emails based on factors like sender reputation, engagement metrics (opens, clicks, replies), and spam complaints. Well-executed workflows often result in higher engagement rates because they are more targeted and relevant to individual subscribers. This positive engagement signals to ESPs that the emails are valuable, improving deliverability and inbox placement. Poorly managed campaigns or irrelevant mass emails can lead to lower engagement and potentially damage sender reputation, causing emails to land in spam folders.How to stay connected with me

Meet Marty Gilbert. His WHY.os is Better Way - Make Sense - Mastery.Marty Gilbert is the founder and CEO of North Shore Executive Networking Group (NSENG), the largest job search organization in the U.S. With over 12,000 members and one person landing a new job every day, Marty has helped more than 3,000 professionals find their next role. He brings a fresh, no-nonsense approach to job hunting, using his background in marketing and global business to teach people how to stand out and get hired.In this episode, you'll learn:Why your job search is a marketing effort—and how to treat yourself like the productHow to reach decision-makers and break through hiring systems that keep most people outThe “What the Hell” approach: bold moves that get results in today's job marketListen now to hear real, practical advice you can use right away.Contact Marty or join the FREE NSENGINC X Dr. Gary LinkedIn Event on 4/1/25 at 11am MT: Register for the FREE Event:https://lnkd.in/gePDvfQs Website URL:http://www.nsenginc.com LinkedIn URL:www.linkedin.com/martygilbert Hosted on Acast. See acast.com/privacy for more information.

Would you ever launch a campaign celebrating your brand as second best? That's exactly what Sandy Rubinstein did at Nick at Nite.I sat down with Sandy Rubinstein, CEO, DX [https://dxagency.com/], to discuss that story, and many more lesson-filled stories, in this episode of How I Made It In Marketing.DX is a 20-year-old company with $20 million in revenue. Rubinstein manages a team of 70 across five cities in three countries.Stories (with lessons) about what she made in marketingSeek serendipityLose the brand ego and lean into humility Bet on yourself Seek out every voice in the roomBe the all-weather friendMentorship is not a one-way streetDiscussed in this episodeWant to boost your conversions and collaborate with customer-first marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa's parent company). Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]Marketing: It's not about you, and when you make it about you, you are never going to succeed (podcast episode #53) [https://marketingsherpa.com/article/interview/marketing-not-about-you]Marketing Career: How to become an indispensable asset to your company (even in a bad economy) [https://marketingexperiments.com/value-proposition/marketing-career]Voice-Over Coaching: Tips for improving external webinars, internal trainings and other content [https://sherpablog.marketingsherpa.com/video-marketing-2/voice-over-coaching/]Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) [https://marketingsherpa.com/article/interview/creative-marketing]Marketing Mentorship: Direct feedback is a gift (podcast episode #98) [https://marketingsherpa.com/article/interview/marketing-mentorship] Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters]to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Tom in for Nick and joined by the Daily Mirror's David Yates. Tom and Dave first ask whether British Racing's new, biggest ever marketing campaign will be a success for the sport with more details on the campaign set to emerge in the coming weeks. We hear from trainer Richard Hannon who has only praise for the BHA in their help in Richard receiving long overdue funds from an owner and member of the Saudi royal family. With news that Aintree will begin watering ahead of the Grand National meeting we are joined by broadcaster Sam Quek who will be part of the ITV Racing team at the meeting. Tom Marquand joins us from Australia ahead of Al Mubhir's run in the Group 1 Ranvet Stakes at Rosehill this weekend and he also tells us of his Dubai World Cup night rides. On that theme we hear from Tadhg O'Shea who now has the choice of two horses to ride in the Dubai World Cup. Ahead of the domestic racing this weekend trainer Harry Derham talks through his best chances. Plus we have our regular Thursday pointing segment in association with ThoroughBid as Molly Armytage and Ben Atkins join us

What happens when agitation, defiance and digital strategy collide? Enter Ireland's most controversial evangelical family. A new investigation by the Sunday Independent has revealed just how much the Burkes have spent on social media ads, ensuring their confrontations spread far and wide to screens across the globe. Back in Ireland, the courts are tightening their grip on family talisman Enoch Burke. A receiver has been appointed to collect the salary of the former Willson's Hospital schoolteacher, to meet around €80,000 in fines for contempt of court. Host: Kevin Doyle, Guests; Shane Phelan and Maeve SheehanSee omnystudio.com/listener for privacy information.

Tired of waiting for your SEO activities to finally take effect? Stop the wait and get almost instant ranking improvements with a Holistic Campaign from HolisticMarketingLab. Learn more at https://holisticmarketinglab.com/holistic-campaigns/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

It's been a busy week on and offline: From Gen Z collectively losing it over the death of an angler fish, to landline phones making a comeback, we're not sure if we're okay. In this episode we also dive into Canada's huge win at the 4 Nations Face-Off, IKEA's creative social media campaign, and key moments from the SAG awards. More from us:Mitzi Payne @mmmitzi Mike Payne @mmmiiikeTimestamps: 01:00 – The 4 Nations Face-Off and Canada's big win. 07:00 – Mike was right about this year's Super Bowl ads. Also, why were there so many celebrities in random ads?11:40 – Thing 1: Gen Z is losing it over the lone angler fish that swam up to the surface of the ocean. 18:45 – Thing 2: Landline phones are back and kids are loving it. 25:25 – Thing 3: IKEA is sliding into the DMs. U Up?31:00 – Some key moments from the SAG awards. Show notes:- The SCAN

In this episode of Network Marketing Success Secrets, we're diving into the world of digital marketing with the incredible Jessica Embree, Creative Director at Tulip Media Group. If you're looking to boost your brand visibility and stand out in a crowded market, this episode is for you!Jessica is the co-author of the Amazon bestseller Double Sales / Zero Salespeople and, with over eight years of experience, Jessica has the knowledge to help you take your marketing strategy to the next level. In the episode, Jessica shares her expert insights and actionable strategies that you can apply today to start seeing real results. Don't miss out on this valuable conversation!Find Jessica on LinkedIn here.  And learn more about Tulip Media Group here.And join me in the Digital Marketer's Success Network RIGHT HERE.DISCLAIMER: I make no income claims, and I can not guarantee any income with any program or opportunity I share. Any and all income examples I share are just examples of the potential income you could create with the programs and opportunities that I share. Examples and past results do not guarantee future results.

Welcome to episode 132. This one will be particularly interesting and useful for you if you are responsible for marketing your agency's services. Agencies are experts in the field of marketing and are always focused on our clients' marketing success. But how often do we seek an external perspective on how we are marketing our own agency services? So if you're the owner of the agency, that might be you, or if you're working in a larger agency, you might be the head of marketing responsible for driving the leads and the sales for your agency. My guest, Janet Murray, is a business strategist and a copywriter and an ex-journalist. She works with businesses to create strategic copywriting campaigns that not only save the business time but also generate and convert leads and sales. Janet is also the founder of an education and training company and creates and sells digital education products for consultants, coaches, freelancers and small business owners. She is the host of the Courageous CEO podcast and her Courageous CEO Strategic Business Planner is used by thousands of business owners worldwide and includes tried and tested strategies and resources for business growth. You can reach out to Janet here: Website: https://www.janetmurray.co.uk Instagram: https://www.instagram.com/janmurrayuk/ Facebook: https://www.facebook.com/janetmurrayofficial Twitter: https://twitter.com/jan_murray Linkedin: https://www.linkedin.com/in/janet-murray74/ If you are responsible for managing, retaining and growing your existing client relationships, then head over to my website: https://www.account managementskills.com where you can sign up for my regular newsletter for account management strategies, AI tips, and news about upcoming guests on my podcast episodes.

In this episode of Savvy Marketing for Small Business, we break down How to Run a Successful Marketing Campaign from Start to Finish in easy-to-follow steps. From setting clear goals and knowing your audience to crafting a compelling message and tracking your results – you'll learn the essential building blocks to create a campaign that works. Plus, I share pro tips on how to stay organized, engage your audience, and follow up effectively. For even more hands-on support and guidance, check out the "Work With Me" tab at samanthasheppardconsulting.com and let's make your next marketing campaign a winner!----------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

From your offer, to social media content, to emails, to long-form YouTube / podcasts - here's the complete process.This week's topics:1. Your offer - Workshop, giveaway, etc 18:222. What's your social media plan? 32:213. The importance of emails 49:584. Should you focus on YouTube? 59:425. What a podcast costs, but can do 1:09:03$10k months free workshop: ⁠Access⁠Take the $10k Scorecard:⁠ ⁠Access⁠⁠Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Are Vegas Restaurants just an extension of Marketing Campaigns? Tesla Drivers lead the way for Drunk Drivers. Email and Text Tone are very hard to read. Dream Vacations probably will not include a trip on the Highway to the Fart Zone.

Customers need multiple touchpoints before they'll take action—so how do you speed up the process so they will purchase from you faster? The key is omnichannel marketing campaigns. In this week's episode of the eCommerce Badassery podcast, I'm walking you through how to create campaigns that reach your customers from all angles like a pinball machine to get them from click to conversion in less time. _______   Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Full Episode Show Notes http://ecommercebadassery.com/316   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I'd be forever grateful if you'd rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it's also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683  

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations. Show NotesConnect With: Chris Schmicker: Website // LinkedIn Scott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how such initiatives can drive brand loyalty and elevate the retail experience for both businesses and consumers. Show NotesConnect With: Chris Schmicker: Website // LinkedIn Scott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesConnect With: April Augustine: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the innovative VR Lab tour marketing campaign by GLI. Discover how leveraging virtual reality can revolutionize marketing strategies in the gaming and iGaming industries. Show NotesConnect With: April Augustine: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Do This, Not That, host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He provides examples of how taking action, testing strategies, and launching early can lead to meaningful results.=================================================================Best Moments:(00:49) The misconception of needing 10,000 hours to achieve expertise(01:22) Origin of the 10,000-hour rule from Malcolm Gladwell's book Outliers(02:54) The importance of taking action without extensive knowledge(03:08) Jay's personal example of tackling YouTube without prior experience(04:36) Tactic: Using "What if we did this" polls to gauge audience interest(06:54) The $50 ad spend death match strategy for testing ad creatives(08:04) The "launch before you're ready" campaign approach(09:55) TV show and movie reviews in the "Since You Didn't Ask" segment=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!FREE Guide → The Loyalty Program Optimization GuideBuilding customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.In The Loyalty Program Optimization Guide you will learn:Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today's market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that's engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:jayschwedelson.com/marigold

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns. Show NotesConnect With: Dan Levi: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with customers. Show NotesConnect With: Dan Levi: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textWhat happens when nearly two decades of digital marketing expertise, an entrepreneurial spirit, and a passion for mentorship converge? In this episode of The Digital Marketing Mentor, Danny Gavin sits down with Jeremiah Andrick, a seasoned digital marketing professional who has worked with powerhouse companies like Microsoft, Logitech, and SteelSeries. Jeremiah's journey is anything but conventional, as he shares how mentorship shaped his career, lessons learned from his immigrant grandfather, and his philosophy of building teams that thrive. Dive into this insightful conversation to learn how personal values, lifelong learning, and challenging the status quo can create extraordinary results in marketing and leadership.Episode Highlights: Jeremiah shares how mentorship is a two-way street, helping both mentor and mentee grow. He highlights the importance of shared learning, testing ideas, and embracing constructive challenges to achieve meaningful progress.In today's ever-changing digital landscape, Jeremiah emphasizes strategies like avoiding the ROAS trap, aligning marketing with financial goals, and revisiting fundamentals to create impactful, sustainable campaigns.Jeremiah shares how his immigrant grandfather and mentors like Lance Binley shaped his leadership approach, instilling values of resilience, fairness, and investing in others. He also stresses the importance of diverse teams and creating space for all voices to thrive.Episode Links: Jeremiah's Social MediaLinkedInInstagram Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

✨  Stephanie Carrillo, Marketing Consultant and Former Senior Director of Global Marketing @ Universal Music Group ☁️ How Stephanie pivoted from pre-law to music marketing, Senior Director of Global Marketing @ Universal Music Group ☁️ Lessons learned from leading marketing campaigns at Capitol Records and Motown☁️ Behind the scenes of building the TikTok influencer network at Universal Music Group ☁️ What goes into launching creative marketing campaigns for top artists like Ice Spice ☁️ Strategies for breaking into the music marketing industry Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:Balancing Brand vs. DemandWorking with the sales team vs. serving customersHow to inject personality into your brandThe most successful marketing campaigns Dave was a part of in his careerHow to plan and brainstorm good marketing ideasThe biggest mistake marketing teams makeHow to structure a marketing teamHow did you know it was the right time to start your own company?How to best differentiate in a crowded competitive market with similar feature offeringsTimestamps(00:00) - - Intro to Dave (04:40) - - Balancing brand, demand, and customer-centricity in marketing (07:18) - - Infusing personality into marketing (11:38) - - Most successful marketing campaigns and why they worked (19:00) - - The concept of marketable moments and creating momentum (22:53) - - Marketing at Drift and Privy (24:47) - - How to plan and brainstorm campaign ideas (27:48) - - Biggest mistakes marketing teams make (29:20) - - Structuring marketing teams for different business needs (30:07) - - The journey to starting Exit Five as a company (32:30) - - Brand marketing versus demand marketing for scaling startups (35:08) - - Differentiating positioning in a crowded market (38:34) - - Closing thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by our friends at Paramark. You've heard it before – every B2B marketer's top pain point is marketing attribution. It's complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.That's where Paramark steps in. Their platform makes it simple to understand what's driving results (and what isn't) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He's so passionate about solving this problem, he's offering listeners a free brand assessment. Pranav will personally analyze your brand's performance and share his insights—an opportunity you don't want to miss.Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

As I'm in the thick of several marketing campaigns, this is the perfect time to let you in on the three prompts to ask yourself before marketing your offer. They help ensure your campaign is impactful, effective, and, most importantly, converts into sales!   Asking the three questions I go over in this episode will help you get intentional and:  ✔️ Get clarity on where and how to present your offer.  ✔️ Develop an organized and engaging promotion plan. ✔️ Capture the attention of your audience. ✔️ Design a selling system that builds trust. ✔️ Communicate your promise in a way that sticks. ✔️ Drive action to buy.   It's time to connect to the people waiting to buy from you!   Online Course Done-for-You Services   Ready to build your best-selling online course and want a proven strategist and team leading the way? We have a high-end fully customized done-for-you service to help you build your next: ✔️ Starter Course ✔️ Certification Course ✔️ Lead Gen Course ✔️ Live Cohort ✔️ And more   Find out more and book a call here: coursecreationboutique.com/course  

ounder and former CEO of Alpha Inbound, Nigel Thomas, from David to Goliath, shares insights on the intersection of sales and brand marketing. Discover how aligning these strategies can enhance the customer journey and boost newsletter sign-ups. Show NotesConnect With: Nigel Thomas: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and former CEO of Alpha Inbound, Nigel Thomas, shares insights on transforming from near suicide to scaling David to Goliath with 100,000 subscribers in just one year. Join Nigel as he delves into the strategies, struggles, and mindset that fueled this remarkable journey. Discover how brand marketing can be leveraged to grow newsletter subscriptions and engage audiences effectively. Show NotesConnect With: Nigel Thomas: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and Author, Jon Davids from Influicity, a company that builds customer communities to drive revenue, delves into the strategies for creating successful customer communities in the digital age. With a focus on his new book, "Marketing Superpowers," Jon shares insights on leveraging marketing techniques to foster engagement and loyalty within brand communities. Join Jon as he explores the importance of trust, authenticity, and active participation in nurturing strong customer relationships.Connect With: Jon Davids: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder and CEO of Influicity, Jon Davids, known for building customer communities that drive revenue, will be discussing his new book, "Marketing Superpowers," in this episode. Jon's insights into leveraging marketing strategies to create demand and connect with audiences will be the focus of the conversation. Connect With: Jon Davids: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall. Show NotesConnect With: Kristin Jaskolka: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity. Show NotesConnect With: Kristin Jaskolka: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocacy, emphasizing the importance of creating deeper emotional connections with consumers through storytelling. Amy also explores the role of data analytics in redirecting efforts towards more meaningful brand-building activities. Connect With: Amy Colbourn: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy as she shares insights on daring to disrupt conventional marketing principles and the benefits it brings to various industries and market segments.Connect With: Amy Colbourn: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.