Podcasts about marketing campaigns

Do unhinged marketing strategies work? From Dunkin's Dirty Soda to Dr. Squatch's skits, tune into this week's episode of the Brand Shorthand podcast to learn if this humorous marketing approach is effective, who the target audience is, and if it's beneficial in long-term brand building. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

Most people wait for the market to improve. Kevin Davidson isn't most people. A professional with 5 years of experience in property management, 3 years in Real Estate Title Insurance & Presidents Club award winner in 2025, shares with Steve the key to tackling and mastering new industries and the strive for success that comes with hard work. While others are sitting on the sidelines talking about interest rates, inventory, and market conditions, he's out creating opportunities. Because success in real estate has never been about waiting for the perfect market. It's about showing up when others don't. The agents who win aren't always the smartest. They're not always the most experienced. They're the ones willing to stay in motion when everyone else hits pause. Follow Kevin on: LinkedIn: https://www.linkedin.com/in/kevin-davidson-29420124 Follow Stewart Title Fort Bend on: Facebook: https://www.facebook.com/StewartTitleCo/ Instagram: https://www.instagram.com/stewarttitleco/ LinkedIn: https://www.linkedin.com/in/kevin-davidson-29420124 YouTube: https://www.youtube.com/user/StewartTitleCo/videos  

Most people wait for the market to improve. Kevin Davidson isn't most people. A professional with 5 years of experience in property management, 3 years in Real Estate Title Insurance & Presidents Club award winner in 2025, shares with Steve the key to tackling and mastering new industries and the strive for success that comes with hard work. While others are sitting on the sidelines talking about interest rates, inventory, and market conditions, he's out creating opportunities. One more event. One more conversation. One more introduction. One more relationship. Because success in real estate has never been about waiting for the perfect market. It's about showing up when others don't. The agents who win aren't always the smartest. They're not always the most experienced. They're the ones willing to stay in motion when everyone else hits pause. Follow Kevin on: LinkedIn: https://www.linkedin.com/in/kevin-davidson-29420124 Follow Stewart Title Fort Bend on: Facebook: https://www.facebook.com/StewartTitleCo/ Instagram: https://www.instagram.com/stewarttitleco/ LinkedIn: https://www.linkedin.com/in/kevin-davidson-29420124 YouTube: https://www.youtube.com/user/StewartTitleCo/videos

If you're looking to add an effective marketing tactic to your campaigns, try influencer or creator campaigns, and set aside budget to add in order to boost these campaigns once they're proving effective. It's a tactic that's seeing more and more of the marketing departments' budgets these days, and again, that's for good reason. They're working. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Drew Carrell from Leadzolo shares insights on innovative lead generation strategies for real estate investors, including how their platform offers tailored, nationwide leads with flexible bidding options and unique features that set them apart in the industry.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

A strong marketing campaign does not begin with a clever headline or a bigger media budget. It begins with a Big Idea that gets attention, creates interest, builds excitement, prompts action, and leaves a memory impact even when the prospect does not buy immediately. In this episode, Dan Kennedy and Darcy Juarez break down why the Big Idea is still the force that separates advertising people remember from advertising they ignore. Dan walks through practical ways to find a Big Idea, including legitimate news, new combinations, repositioning, relocating an idea into a different market or media channel, refocusing attention on one powerful benefit, building brand identity through direct response, attaching the right celebrity, and creating language that makes an ordinary offer feel newly valuable. From MyPillow and Domino's to Subway, home shopping, YouTube, Freedom Protection Plan, and the certified Wealth Express advisor concept, this episode shows how smart positioning can turn a common product or service into something prospects notice, understand, and remember. MagneticMarketing.com NoBSLetter.com

Welcome back to The SaaS CFO Podcast! In this episode, Ben Murray sits down with Ankur Goyal, CEO and founder of Fibr AI, to explore the cutting edge of AI-powered web experiences in the B2B tech landscape. Ankur Goyal shares his journey from engineering and early roles at Nestle and startups, through an MBA at Stanford, to launching and exiting his first venture before starting Fibr AI. We'll dive into how Fibr AI transforms static websites into intelligent, campaign-driven experiences, helping heavily regulated industries like banking and healthcare boost conversion and personalize customer journeys. Ankur Goyal also opens up about raising $7.5 million in funding, lessons learned from multiple startups, and why clear alignment with investors is crucial in early rounds. Expect insights on enterprise SaaS go-to-market strategies, the realities of pricing complex AI products, and the operational metrics driving growth at Fibr AI. Whether you're a SaaS founder, finance leader, or just AI-curious, this episode is packed with actionable takeaways and inspiration. Show Notes: 00:00 How Fiber AI started 03:41 Ensuring consistent web messaging 07:09 Entering B2B with banking clients 10:11 Raising funds with angel investors 15:30 Challenges with investor feedback 18:44 Explaining the pricing model 22:49 Tracking sales cycle duration 25:23 Focusing on internal scalability 26:46 Ending and show notes info Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/fibr-ai-raises-7-5-million-seed-round Ankur Goyal's LinkedIn: https://www.linkedin.com/in/ankurgoyal22/ Fibr AI's LinkedIn: https://www.linkedin.com/company/fibrai/ Fibr AI's Website: https://fibr.ai/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

What makes a marketing campaign actually fail? Most importantly, how do you fix it? In this episode, Skip Wilson, founder of DRAFT Media Partners, shares his “draft mentality” approach to marketing.  The idea is that campaigns are never finished, only improved. A practical conversation on testing, data, remarketing, landing pages, and fixing what's actually not working.

In this episode, Adam Torres interviews Jennifer Gressman, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode, ⁠Adam Torres⁠ interviews ⁠Jennifer Gressman⁠, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Patrick Kaler on new marketing campaign full 631 Wed, 06 May 2026 16:30:14 +0000 c9Amw3zAbiYpSCo1penwvzTOjdNx4cUW news WBEN Extras news Patrick Kaler on new marketing campaign Archive of various reports and news events 2024 © 2021 Audacy, Inc. News False https://player.amperwavepodcasting.com?feed-link=http

MERCH DROP! Support the podcast with a purchase from our new line of awesome merch. Tees, hoodies, water bottles... etc! Cheap worldwide shipping!Visit the store here: hotflushrecordings.com/shop--The bulk of this episode is a deep dive on the Live Nation / Ticketmaster situation.We look at the system of practices that has developed since the merger in 2010, the recent ruling, and the possible future arrangements in a world where the ruling (currently subject to appeal) is put into practice.But separately, we also discuss why the Chaotic Good marketing approach is actually a good thing for music...!--Listen to the Not A Diving Club radio show: https://soundcloud.com/swufm/scuba-not-a-diving-club-14-1You can now discuss the show on Reddit: https://www.reddit.com/r/MusicNotDiving/If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist00:00 Support the podcast03:00 Is Chaotic Good actually good?07:28 Ticketing31:41 Closing Hosted on Acast. See acast.com/privacy for more information.

Long-time music journalist Chris Schulz joins Emile to discuss the growing debate around whether Geese's rise reflects organic fan momentum or increasingly sophisticated, algorithm-driven marketing strategies shaping success in the streaming era.

Most marketing campaigns fail before they even start. Not because of content… but because there's no strategy behind it. In this episode of Social Media Decoded, Michelle Thames pulls back the curtain on how she built a full marketing campaign for a client—from strategy to execution to measurement. She breaks down how real marketing works when everything is connected, and why posting without a plan leads to frustration and no results. If you've been showing up consistently but not seeing clients, this episode will help you understand what's missing and how to start thinking like a strategist. And yes—this one is quick, direct, and straight to the point. What You'll Learn in This Episode • Why most marketing campaigns don't work• The difference between posting content and building a campaign• How to start with strategy before creating content• What a full marketing ecosystem actually looks like• Why execution and communication matter just as much as strategy• How to measure what's actually working Visibility Breakdown Michelle shares her campaign-building framework: Strategy → Ecosystem → Execution → Measurement Each phase plays a role in turning visibility into results. Unpopular Truth You're not struggling because you need more content. You're struggling because there's no system behind your content. Spotify Listener Question Be honest—are you currently: • Posting without a plan• Building a full campaign• Not sure what your strategy is• Ready to fix it Ways to Work With Michelle Michelle offers strategy calls, VIP Days, and full-service marketing support to help entrepreneurs build real campaigns that convert. DM CLIENTS to Michelle on IG @MichelleLThames to learn more. Support the Podcast If you enjoy Social Media Decoded, leave a rating or review on Apple Podcasts or Spotify. You can also support the show through the Buy Me a Coffee link in the show notes. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Named to Inc.'s Female Founders list, Priscila Martinez is founder and CEO of The Brand Agency, a public relations and creative communications firm. She is an award-winning marketer whose firm services Fortune 5 clients and other household name brands. The Brand Agency is the only agency globally to service clients like Amazon, Apple, Hulu, Disney, and Netflix with a female-only team. Recently, Ragan recognized Martinez as a Top Women in Communications, industry trade PRNews named her Top Women in 2024, and her agency was named “Best in Business” by Inc. Magazine for two years. Her speaking engagements include UCLA Velocity Women's Leadership Summit, USC Marshall School of Business marketing series, USC Own It Summit, and the International Trade Council's Think Global Conference. Martinez was an entertainment correspondent for NBC's Peacock streaming platform. She has been featured in publications like The Hollywood Reporter and Forbes and frequently contributed to Newsweek and Entrepreneur. Martinez sits on the board of Tierra del Sol Foundation. She is a Mexican immigrant who started living in the US full-time upon being accepted to Pepperdine University.

Here's the full YouTube package for this episode:Brand Purpose Is a Business Strategy — Not a Marketing Campaign | The Leadership TimesMost brands think brand purpose is a tagline. Bud Light thought so too — until they lost their throne as America's #1 beer overnight.In this episode of The Leadership Times, Kevin Britz and Craig Page-Lee break down what brand purpose actually is, why consumers can smell a fake from a mile away, and what leaders need to understand before their next brand decision costs them everything.In this episode:Why 88% of Americans buy from brands that align with their values — but price still winsThe Patagonia playbook: how radical authenticity quadrupled revenueThe Bud Light catastrophe: what really killed the brand (hint: it wasn't the can)The 3 brand purpose failure modes every leader must avoidWhy Gen Z will make or break your brand in the next decadeHow AI augmentation either strengthens or destroys human brand connectionWhether you're a CMO, HR Director, or executive leader — brand purpose is no longer a marketing problem. It's a leadership problem.

What does a pretzel have to do with enrollment marketing? Turns out… a lot. On this episode of Talking Tactics, host Safaniya Stevenson sits down with Andy Schneider, Dean of Admissions at Marquette University, to unpack the now-famous admissions pretzel—an unconventional campaign that sends 10,000+ pretzels to admitted students each year. From pandemic experiment to viral marketing moment, Andy shares how a simple idea sparked social buzz, boosted engagement, and helped Marquette stand out in a crowded admissions landscape. - - - -Connect With Our Host:Safaniya Stevensonhttps://www.linkedin.com/in/safaniyastevenson/ About The Enrollify Podcast Network:Talking Tactics is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is a free preview of a paid episode (49 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠@cubicletoceo Wrapping up our series on the most unique ways to market and sell in 2026, host Ellen Yin sits down with producer Sabrina Nasser and marketing strategist Stephanie Paradiso for a roundtable on the real-world campaigns that captured our attention in recent months. From major brands to scrappy mom-and-pops, we deconstruct how brands are turning everyday products into conversation starters, choosing intimacy over reach to drive influence, and playing into the unexpected to stop people mid-scroll. These are the creative marketing campaigns shaping our next big ideas—and they might spark yours, too. Connect with Steph: www.inspiredsocial.co IG: @inspiredsocialco Listen to Steph's last episode on Cubicle to CEO Links mentioned in the episode: Huda Beauty Pop Socket Rhode Lip Tint Phone Case @eugbrandstrat Meta Close Friends Strategy Breakdown Brittany Robert's Close Friends Launch Strategy If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠our premium feed⁠⁠⁠⁠ for case-study style interviews every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the inside story on how AI marketing campaign builders are transforming eCommerce. We break down what separates them from basic ad tools, key features to watch for, and how they help small businesses scale profitably without tanking ROAS. Find out more at https://www.gethookd.ai/#why-choose-gethookd GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Is holistic marketing really a thing in the era of AI-powered search tools? Tune in for a breakdown of what this type of marketing really is and the critical components that make it work.Learn more at https://holisticmarketinglab.com/ HolisticMarketingLab City: Bad Segeberg Address: Am Weinhof 7 Website: https://holisticmarketinglab.com

If you've ever thought “I should be doing more with email” but weren't sure what that actually meant, this episode is for you. We're breaking down the different types of email marketing campaigns and more importantly, when they make sense for your business.Whether you're sending weekly newsletters, welcome sequences, or abandoned cart emails, each type of campaign has a job to do. In this episode, we'll show you how to choose the right ones without overwhelming your audience or burning out your list.Get advice now on what type of campaigns you should be sending: https://elevatedmarketing.solutions/email-marketing-campaigns-which-ones-make-sense-for-your-business-and-when-to-use-them/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

What if your hotel could know exactly what your guests want before they even check in — and deliver it automatically? In this episode, David Millili and Steve Carran sit down with Scott Buelter, CEO of Ascent 360, to dive into the transformative power of AI, data, and personalization in the hospitality industry.In this episode you'll learn about:How hotels are using Customer Data Platforms (CDPs) to unify guest data from multiple systems.The current and future role of AI in hospitality, from marketing automation to operational efficiency.How AI can support staff rather than replace them, improving the human touch in guest interactions.The shift from providing tools to delivering outcomes, and why marketers who embrace AI will thrive.If you want to understand how AI and data are shaping the next generation of hotel marketing, guest experiences, and operational efficiency, this episode is a must-watch.Watch the FULL EPISODE on YouTube: https://youtu.be/wM8cOSoRIXsThis episode is sponsored by Ascent360: https://ascent360.com/ Links:Scott on LinkedIn: https://www.linkedin.com/in/scottbuelter/Ascent360: https://ascent360.com/For full show notes head to: https://themodernhotelier.com/episode/247Follow on LinkedIn: https://www.linkedin.com/company/the-...Join the conversation on today's episode on The Modern Hotelier LinkedIn pageConnect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil.

If you're grappling with the challenge of proving the ROI of your marketing campaigns, this episode is a must-listen. Ashley Levesque, VP of Marketing at Banzai, offers her expert insights on using data to drive better marketing decisions. Levesque emphasizes the importance of having a single source of truth for marketing data and the need for that data to provide actionable insights. She also discusses the crucial role of the website in the marketing journey and the importance of ongoing testing and optimization.

On this week's Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including the surge in marketing and value deals from restaurant chains, Chick-fil-A's biggest marketing campaign ever, and red flags from smaller, regional chains across the U.S. First up is marketing news from across the restaurant industry, as 2026 has already seen high-profile chains like Chipotle push new marketing programs designed to drum up business. These programs include a lot of value deals, and Sam and Alicia discuss the dangers of restaurants pushing too hard into discounting and marketing partnerships, and how it can distract companies from excelling at their core offering. Next up is Chick-fil-A, which is celebrating the 80th anniversary of its original restaurant Dwarf House by rolling out its biggest marketing campaign ever. Alicia, who recently toured Chick-fil-A headquarters in Atlanta, walks through the scope of the campaign and she and Sam talk about how these efforts further solidify Chick-fil-A as a leader in the space. Finally, managing editor Leigh Anne Zinsmeister joins for the “extra serving” portion of the episode to talk about regional restaurant chains and recent closures — from Salad & Go and Houlihan's, among others — as well as bankruptcies from Compass Coffee and Taste of Belgium.For more on these stories: Chipotle continues its marketing barrage, this time with EA SportsChick-fil-A is doubling down on its family-focused experiencesSalad and Go to exit Texas and Oklahoma as it closes 32 restaurants

Marketing campaign strategy that helps you win before you spend a dollar on ads. Learn how to plan, track, and scale profitable campaigns using a free campaign planner template. Discover how to set clear goals, target the right audience, and know exactly when to stop or scale your ads.You'll learn:- How to define goals, budgets, and audiences- When to cut losing ads and double down on winners- How to track results and calculate ROAS- The “2 out of 10 rule” that builds empires⏱️ Chapters:00:00 – You can't hit a target you don't see00:30 – The campaign plan you need01:00 – Setting goals & audience targeting02:30 – Knowing when to stop a campaign04:00 – Tracking results daily05:30 – The 2/10 rule for success06:10 – Get your free campaign planner

Monica Ballard knows why so many marketing campaigns fail. It's not for lack of clever slogans, talented spokespeople, or catchy jingles. Surprisingly, the cause is trying to project "perfection" rather than authenticity, which includes acknowledging the struggles and risks inherent in running a business. Monica is a veteran marketing strategist, storyteller, and one of the elite Wizard of Ads Partners. Drawing on her background in theater, radio, and live performance, Monica explains why empathy and emotional honesty create bonds with customers and prospects that no discount or gimmick ever could. Being real isn't a liability, Monica assures — it's a decisive competitive advantage. Monday Morning Radio is hosted by the father-son duo of Dean and Maxwell Rotbart. Photo: Monica Ballard, Wizard of AdsPosted: January 5, 2026 Monday Morning Run Time: One Hour, Six Minutes Episode: 14.31 Hear From Other Featured Wizard of Ads Partners: How Vi Wickam's Strategic Focus Delivers Extraordinary Results Mick Torbay Will Change the Way You Think About Marketing Forever Johnny Molson, a Marketing Maestro, on the Two Words That Transform Branding Steve Semple: Strategies to Rev Your Advertising and Marketing Campaigns

Should you invest in building your brand or focus on performance? For years, performance marketing seemed like the obvious answer, but as 2026 arrives, the calculus appears to be changing.Learn more at https://www.thelolaagency.com/post/brand-is-back-why-2026-marks-the-rebirth-of-long-term-brand-building London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That's a pain and it takes forever. (And it still totally sounds like AI wrote it.) So, today I'm going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing. By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing. This is the stuff an agency would charge you $10,000 to $50,000 for. But we'll do it in about 22 minutes. HERE'S EXACTLY WHAT WE'RE BUILDING IN THIS VIDEO: The Quick-Shot Email & The Followup Campaign: I start small with one email, then show you how to build a full scarcity follow up sequence in seconds. The "Winning Hook": We're building this campaign for a random "Hangover Cure" product I found. (I figured it would be cool to use a real product instead of something hypothetical.) Instead of guessing what the best hook or angle should be, we use AI to do all the research and find the one "Big Idea" that will actually make people buy. The Proof: Then we PROVE it. You'll see how to use AI to find case studies, articles, and other credible research that proves the product can live up to the promise. The "Pre-Sell" Social Content: Then we use AI to read all that stuff, find the coolest parts, and turn what it learned into social content. You'll see how we get it to write us a full week's worth of content that attracts the perfect buyer. The "Pro-Level" Sales Letter: Next, we take the "Big Idea" and all the proof stuff and get a quick outline. Then, we use AI to turn that rough draft into a complete, long-form sales letter. It's just as good as what you'd pay a pro copywriter $10k - $25k for. (This might be the coolest part of the video). The Abandoned Cart Sequence: Finally, we get AI to write us a full "abandoned cart" email sequence for people who started to buy the product... but didn't. It sounds like a lot, but as you'll see... it's pretty easy if you use the right tools. And it saves you around $50K or so because that's what an agency would charge to do ALL of this stuff.

This episode of the Podfather is about YouTube Marketing Join my PodFather Podcast Community https://www.skool.com/podfather/about Start Your Own SKOOL Communityhttps://www.skool.com/signup?ref=c72a37fe832f49c584d7984db9e54b71 Join our Brain Fitness SKOOL Grouphttps://www.skool.com/brainfitness/about #podcasting #AnthonyPrichard #podcastingtips====================Join Podmatch ⁠⁠ https://www.joinpodmatch.com/roy⁠Speaking Podcast Social Media / Coaching My Other Podcasts ⁠ https://bio.link/podcaster ⁠====================Bio of Anthony PrichardWith a background in direct B2B sales and video SEO he tackle the consumate task of generating warm qualified leads for small local service companies. In short, they fix previously failed online marketing with video. Overseas marketing tech support team that guarantees to be the most accurate, most responsive and most affordable digital marketing support you can find.What we Discussed: 0:00 Who is Anthony Prichard01:15 His Career to Date04:05 Using a Tool High Level04:40 How do we navigate away from the scammers07:30 Creating Proof of Concept and evolve10:33 Which CRM to Choose12:20 What you get with High Level CRM14:24 How does the SMS work and costs15:00 Are People made aware the Voice is AI17:50 e-mail sequencing and what to send19:51 Should you Include Captions21:05 Landing page Vs Website24:25 Attribution Model26:23 What % should you spend on Marketing28:00 Example of a Marketing Campaign 31:15 How long should you run a marketing campaign before making changes32:39 How much details should you ask for on the form35:50 Is it from Cookies or e-mail that they get the follow up video38:35 Using Tools to get more views on YouTube41:30 What colours work best on the Website42:40 What his company offers44:00 Getting confidence on Social MediaHow to Contact Anthony Prichard https://anthonyprichard.com/ https://www.youtube.com/@AnthonyPrichardCommunications https://www.instagram.com/prichanator/ https://www.linkedin.com/in/anthonyprichard5280/ https://www.tiktok.com/@prichanator https://www.facebook.com/anthony.prichard.71 https://x.com/NewVideoAnthony___________________

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Lana Rogers, founder of Gentle Lion Communications, for a candid and tactical talk on media scarcity, creative burnout, and why PR isn't just about landing one big headline.Lana breaks down how the media landscape is shifting in real time and what brands and agencies can do to stay relevant, thoughtful, and audience-centered. From earned media realities to owned channel strategy, she outlines a smarter approach to storytelling, trust-building, and campaign planning in a noisy and fragmented landscape.If you're a marketer, comms lead, or founder still chasing the golden press hit, this episode will reset your thinking. Spoiler: that Globe and Mail article might not move the needle the way you think.

Want to build your own AI-powered campaign? Get our Claude guide with frameworks and strategies: https://clickhubspot.com/gch Ep. 375 Did you know you can build a full marketing campaign in just 10 minutes with AI? Kipp dives into the power of leveraging Claude's new desktop features to speed up and upgrade your marketing workflow. Learn more on how to use screenshots to analyze competitors, tap your customer personas for real insights, and automatically generate HTML emails that are ready to ship straight from HubSpot. Mentions Claude Desktop App https://www.claude.com/download ChatGPT https://chatgpt.com/ Breeze Customer Agent https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Want to create your most powerful marketing content? In today's episode, I'm telling you how! We're diving into my top strategies for turning every single client experience into your NEXT client. On Quianna Marie Weekly, we're chatting about business growing pains, finding genuine connections, and celebrating wins of all sizes through the lens of a photographer at heart. Sprinkled throughout stories and interviews with past clients, photographers and other business owners this podcast is designed to help you step into your purpose and to truly create a life you're proud of, a life worth photographing and sharing.Today's episode is brought to you by The Green House, my resource garden for photographers! Let me help you AMPLIFY your heart online and in real life to turn bridesmaids into future brides through templates, workshops, and freebies!Review The Show Notes:The Mindset Shift (4:48)Recording Testimonials And BTS (10:14)Multiply Your Marketing Magic (25:16)Mentioned In This Episode:Easy B-Roll Ideas For Business Owners: quiannamarie.com/brollThe Green House Resource Garden: quiannamarie.com/shopQuianna's Favorite Contracts: quiannamarie.com/contractsConnect with Quianna:Website: quiannamarie.comInstagram: instagram.com/quiannamarie Hosted on Acast. See acast.com/privacy for more information.

“There is a pathway to recovery. There's a pathway forward for everybody.” Ashley F. Railey On this episode of The HPP Podcast, Ashley F. Railey discusses a social marketing campaign designed to address stigma regarding substance use in Indiana. She shares the context for the study and offers insights into the design, acceptability, and utility of the campaign. Additionally, shares the role of the community, and more specifically, the intended audience in making this campaign sustainable and successful.To read the article in its entirety, visit: https://journals.sagepub.com/doi/abs/10.1177/15248399251369501Connection Café in Fayette County, Indiana: https://harmreductioncafe.org/ Description of large-scale dataset used to inform community discussions: https://irsay.iu.edu/tools-resources/data-resources/p2p-health-interview-study/

If you've ever considered using influencers in your marketing strategy, this is for you! We're talking about how to create a successful influencer marketing campaign step-by-step, from finding the right content creators to leveraging paid media to supplement your campaign. WATCH this episode here: https://youtu.be/HcJPRIo9eYoSubscribe to Content Creator Confessions:https://www.youtube.com/@contentcreatorconfessionshttps://open.spotify.com/show/71qL7KmmH2cLQDmDNCtsEK

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into how to turn restaurant events into true profit centers instead of simple marketing stunts. I explain why events should be treated as products with clear margins and measurable results, and how that mindset shift can transform your bottom line. I walk through the systems I use to plan, price, and evaluate events so they drive both revenue and brand loyalty.  TakeawaysEvents should make money twice: at the ticket sale and through repeat customers.A great event is a product with a defined cost and profit margin.Hope is not a strategy; measurement is essential for success.Predictability in events leads to increased profitability.Full rooms do not guarantee profit; focus on fat margins instead.Every event should have a clear conversion goal.Delete 'awareness' from marketing vocabulary; prioritize revenue.Audit past events to understand profitability.Create a 12-month event calendar with repeatable, profitable events.Reprice events for margin, not just fill rate.Chapters00:00 Introduction to Restaurant Marketing Strategies01:50 Transforming Events into Profit Centers05:44 Actionable Steps for Event ProfitabilityIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have a question for Darrell? Text the show here.Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.Are you frustrated that your ads, social posts, and marketing efforts just aren't turning into consistent leads and sales, no matter how much time or money you invest?Continuing to ignore this core marketing issue means you'll keep wasting resources on campaigns that fail to connect, your competitors will quietly pull ahead, and that breakthrough growth you're chasing will remain just out of reach, prolonging the stress and uncertainty for you and your business.In this episode, you will:Discover a simple, timeless framework that's been proven to generate results across any industry and marketing channel.Learn actionable tips to craft compelling messages that tap into what your potential clients are truly thinking, helping you stand out and build trust fast.Walk away ready to write high-converting ads, emails, and posts in just five minutes; even if you're not a copywriter.Listen now and learn the framework that can instantly transform the way you communicate with your audience and drive real results for your business.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

Google SEO Best Practices - How to Kickstart Your Holiday Marketing Campaign with Favour Obasi-Ike | Get exclusive SEO newsletters in your inbox.In this episode, recorded live in a Clubhouse audio app room (10/20/22), we dive into the fundamentals of effective digital promotion. Favour Obasi-ike cuts through the noise to reveal that successful marketing isn't a one-time campaign, but a continuous conversation. He emphasizes that the true engine of growth is a simple, powerful focus on answering your audience's questions and solving their genuine problems. This consistent value is what naturally builds brand awareness and creates unstoppable momentum.We explore the critical first step that many miss: listening. No matter your budget, your marketing efforts must begin with listening to your target audience through tools like surveys and social media monitoring. This isn't just about data collection; it's about understanding their deepest needs and the language they use, so you can tailor your content for maximum impact.Our conversation also features guest John, who reinforces that at the heart of it all is storytelling. It's about framing your product or service as the essential solution within a compelling narrative that resonates. We even sparked an interactive poll with our live audience to uncover the most effective marketing channels, highlighting that success comes from knowing where your people are and how they engage.Ultimately, this discussion drives home a non-negotiable truth: establishing authority and trust comes from giving away valuable, comprehensive information. When you focus on being a resource first, you build the foundation that reliably drives conversions.Tune in to learn how to kickstart a marketing strategy that is both authentic and powerfully effective with Google SEO and more!Episode Answer KeyMarketing is described as an ongoing, daily process, much like PR, that focuses on building awareness and solving problems. In contrast, advertising is periodic and represents a specific, time-bound activity that can work in conjunction with broader marketing efforts.The first step in kickstarting a marketing campaign is not spending money, but rather listening, asking questions, and conducting surveys. Favour Obasi-ike emphasizes that this process begins with identifying the questions people are asking to understand their problems and needs.User-Generated Content (UGC) is a marketing method where other people talk about a brand or its products without the brand being directly involved. Examples mentioned by Favour Obasi-ikeare ads from Apple and Coca-Cola that show people using their products in real-time, real-life situations, which helps build brand awareness.Storytelling is powerful because it allows businesses to market themselves without overtly selling. Favour Obasi-ike explains that businesses that tell stories do well because they are gaining attraction, momentum, and connecting with an audience that can relate to the problem and the proposed solution.Testing is an essential and continuous part of any marketing campaign. As Favour Obasi-ikementioned in the context of Facebook advertising, a campaign cannot proceed without testing because it helps tighten up marketing efforts and understand what resonates with the target audience.Apple created a group study concept where they invited people into a store to interact with products without any pressure to buy. Favour Obasi-ike described how, by observing what products, like the iPhone over the iPad, people were most drawn to, they could understand customer needs for portability and functionality, which informed their strategy.John's primary recommendation for a small-budget campaign is to "story your solution." This involves identifying a specific niche and their problems, and then creating video content that tells the story of how that problem was solved for a particular type of person.Favour Obasi-ike advises that there is no such thing as "too much information" if the focus is on serving people and satisfying their needs. Providing comprehensive, valuable content that answers questions establishes top authority, solves problems, and attracts an attentive audience.Businesses use surveys to ask direct questions about the customer experience, such as "How did we serve you?" and "How can we serve you better?" Favour Obasi-ike notes that the responses contain trigger words and key insights that help the business understand customer preferences, which are then used to solve those specific problems in the next marketing campaign.To create an appealing response, Favour Obasi-ike suggests using a variety of formats beyond simple text. These include pictures, video tutorials, infographics, how-tos, carousels, slides, and sound bites.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the We Don't PLAY Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve, McNew, Kathy, Justine & Matt W. discuss what Wild Turkey is doing with their latest marketing campaign.   TBD music by Kevin MacLeod (incompetech.com).   Important Links: Patreon: https://www.patreon.com/theabvnetwork Our Events Page: bourbonpalooza.com Check us out at: abvnetwork.com. The ABV Barrel Shop: abvbarrelshop.com   Join the revolution by adding #ABVNetworkCrew to your profile on social media.

What We Cover In This Episode: What you can do to make gifting easy for your members [4:45] How launching campaigns by late October can help you avoid the "holiday noise" that starts around Thanksgiving [5:33] The key reasons why campaigns should be designed with tight retention dates [7:24] What to consider when doing a gift card push around the holidays [15:20] How creating a referral challenge can boost engagement and get you new clients [15:40] Things studio owners can do to leverage Black Friday and Small Business Saturday [16:00] Why pre-selling January memberships can be a powerful marketing strategy [16:50] Final thoughts on offering an "introductory series" for new clients and what this can lead for them and your business [22:09] Quotes: “I think with branded material or any kind of promotional material, don't go cheap, either don't do it or make sure it's high-quality.” [Nick, 12:01] “Celebrate the studio, celebrate the small business, give back, encourage them to support small businesses instead of the large franchises in the area…take advantage of Black Friday, Cyber Monday; it's not just for e-commerce. It can also be for the local businesses.” [Nick, 16:09] “The goal is to get people started not necessarily to keep people going because if you are providing value, the value is what keeps them coming back not because they scored a great black Friday deal.” [Nick, 21:36]   LINKS:  Custom Sock Shop Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers Visit the fitDEGREE Knowledge Base Send Megan Your Playlist or Discuss the Podcast Here!  fitDEGREE's Business Portal https://calendly.com/fitdegree-support  support@fitDEGREE.com https://www.instagram.com/fitdegree/ ​​https://www.instagram.com/fitspot_guru/  https://www.fitdegree.com/blog  https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q https://www.tiktok.com/@megan_fitdegree      

How do you sell without feeling gross?How informed are you of your customer's buying decisions?Meet Dr. Chris Gray!In the high-stakes sales and marketing arena, do you really want to take advice from some schmuck who skimmed a couple of psychology books and fancies themself a behavioral science "expert"? Good luck with that.Dr. Gray is an experienced clinical psychologist turned marketer, speaker, trainer, and consultant. For 3 decades, he has been a pioneering expert in consumer psychology and buying behavior.Throughout his journey, Dr. Gray has empowered organizations and motivated audiences worldwide to apply real-world psychology to influence consumer behavior without feeling gross. His work with some of the world's most admired brands has amplified their ability to attract more customers, motivate them to buy, and keep them coming back for more.The deeper your grasp of customer psychology, the more powerfully you can connect and sell.Listen as Dr. Gray shares:- how to sell without feeling gross- Buycology - the real psychology behind buying decisions- why you could be communicating the wrong message- what influences customer behavior when buying- how to exercise empathy when creating a product- the price vs value conundrum- the revolutionary 700-customer experiment...and so much more!Connect with Dr. Gray:Website: https://thebuycologist.com/Listen to the Podcast, subscribe, leave a rating and a review:Apple:  https://podcasts.apple.com/us/podcast/how-to-create-an-effective-marketing-campaign-w-dr/id1614151066?i=1000727840795Spotify:  https://open.spotify.com/episode/7wBAQFRMvcNS8hin87shqJ?si=5Z2mUjk8SlKsULuvCkVitAhttps://open.spotify.com/episode/7wBAQFRMvcNS8hin87shqJYouTube: https://youtu.be/K9AeRqLeHhg

If holiday marketing makes you want to crawl under a blanket until January, you're not alone.  In this episode, I'm sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I'll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook to help you map it all out. If you've been dreading Q4, this episode gives you a kinder way to do it. In this episode of the podcast, I talk about:  Why mindful planning beats last-minute chaos The 3-part framework I use for holiday marketing How to choose which holidays to prioritize Why social media sparks curiosity but email closes sales My simple Black Friday sale strategy   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/374

Send us a textTrevor Crump and Mark Goldhardt dive into recent marketing strategies that have captured attention. They analyze Cracker Barrel's logo controversy and subsequent recovery, Cozy Earth's innovative Bedrock Challenge, and Lo Hause's character-driven content approach. The hosts explore how these brands leveraged unique ideas to stand out, discussing the importance of entertainment value, audience engagement, and creative partnerships in modern marketing campaigns.Follow us on instagram  ⁨@unstoppablemarketerpodcast⁩   for more marketing insights and direct feedback on the podcast.

In this clip from Episode 191 of Beyond A Million, Mike Koenigs shares the story behind his most effective marketing campaign ever, the “$1,000 Cup of Coffee.” What started as a way to qualify serious prospects quickly turned into a high-converting sales system that helped him bring in multiple six figures in just weeks. If you've ever struggled with long sales cycles or unqualified leads, this is a masterclass in turning conversations into high-value clients. Enjoyed this clip? Check out our full interview with Mike: https://podfollow.com/beyond-a-million

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I explore the critical role of signature dishes in restaurant marketing. I share why effective marketing is less about offering a large menu and more about creating standout items that truly resonate with guests. I walk through strategies for identifying, crafting, and promoting a signature dish so it becomes a magnet that draws customers in and keeps them coming back. I also highlight the importance of consistency in execution and show how building a brand story around that dish can strengthen engagement and loyalty. Takeaways:Most restaurant marketing fails because it's built on guesswork.Menus don't go viral. Heroes do.Create the thing the guests dream about.People don't remember lists, they remember legends.Your signature item sets expectations.Rituals turn signatures into traditions.It's a magnet and it functions like one.Give it an iconic name and a one-sentence story.In today's competitive landscape, it just isn't enough.If this conversation made you realize the gourmet you need to magnet.Chapters00:00 Introduction to Full Comp and Restaurant Marketing01:44 The Importance of a Signature Dish05:38 Operationalizing and Ritualizing Your Signature ItemIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into the biggest mistakes operators make when it comes to restaurant marketing—and why most of us are focused on the wrong things. I break down the myth that awareness equals success and explain why understanding your customer's behavior matters more than visibility. We get into the strategies I've used to align with what guests already want, how to create urgency that drives action, and the systems that turn casual interest into consistent bookings.Takeaways:Most restaurant marketing fails because it's built on guesswork.Awareness doesn't pay the rent, behavior does.If it doesn't move a booking, a purchase or return visit, then it's just noise.We want to align with behavior, not alter it.Triggers turn offers into rituals.The fastest money you can make is in the list you already own.Stop chasing strangers while your regulars gather dust.Create experiences that use desire that already exists.If it wouldn't move you, it probably won't move them.Your marketing must move the needle in your business.Chapters00:00 Introduction to Restaurant Marketing Challenges02:44 Understanding Customer Behavior and Marketing Effectiveness05:39 Strategies for Effective Restaurant MarketingIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we're going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.To help me discuss this topic, I'd like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O'Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision?Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns.Today we're going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still needs greater adoption among leaders.To help me discuss this topic, I'd like to welcome Chris O'Neill, CEO of GrowthLoop. About Chris O'Neill Chris O'Neill is CEO of GrowthLoop and a board director at Gap Inc. (NYSE: GPS). His 25+ year career includes leadership roles at Google Canada, Evernote, and Xero, and board experience at Tim Hortons. As an advisor and investor, his portfolio includes Koho, Plus AI, and Neeva (acquired by Snowflake). Chris lives in Northern California with his wife, two children, and their dog Teddy. Chris O'Neill on LinkedIn: https://www.linkedin.com/in/croneill/ Resources GrowthLoop: https://www.growthloop.com https://www.growthloop.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Committing to consistency, running strategic year-long marketing campaigns, and leaning into a niche with Kate Shungu from Gift of Hospitality. ----- Welcome to episode 528 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kate Shungu from Gift of Hospitality. How Kate Shungu Grew to 400k Sessions a Year from Pinterest by Using a Marketing Campaign Kate first started food blogging in 2017 with no real focus or niche. In 2018, she rebranded to entertaining and hospitality but, understandably, had to pivot again during the summer of 2020. Since then, she settled into her niche of vintage recipes for modern cooks and quickly grew to 50k sessions by the spring of 2021. In this interview, Bjork and Kate discuss approaching your brand promotion via platform-specific, year-long marketing campaigns and how to think about marketing as investing your time versus spending your ad dollars. Kate's success stories on both Pinterest and Facebook will be really inspiring to anyone looking to diversify their traffic sources away from Google! Three episode takeaways: How Kate doubled her Pinterest traffic in one year — Kate spent a year devoted to growing her Pinterest account, and it (majorly) paid off. Pinterest is now Kate's biggest traffic driver and has kept her afloat through many Google algorithm updates. Kate shares her keyword research strategy on Pinterest, her pinning schedule, and more in this interview. How to develop “marketing campaigns” to promote your brand — Kate uses her background in marketing to develop year-long “marketing campaigns” for her brand and has seen huge success when committing her time to different social media platforms (so far, Pinterest and Facebook) for an entire year. She shares why you don't need to worry about over-promoting your content, and how you can get started with your own marketing campaigns. The importance of clarifying who you're marketing to — Bjork and Kate discuss the benefits of constraints for creators, and how committing to a niche and defining the person you're marketing to can transform your marketing strategy. By focusing on your reader — how they use the internet and what platforms they're on, you can simplify your brand and clarify your business. Resources: Gift of Hospitality Food with Feeling Loom Follow Kate on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Raptive. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership