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We’re doing things differently in this episode.  Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with. IN THIS EPISODE YOU’LL LEARN:  What to know about Facebook’s campaign budget optimization (CBO) and how to prepare for its official launch in February 2020 Molly and Ralph’s suggestions to get blog visitors to sign up for a consultation—give away your best content for free, have visitors segment themselves, make it a seamless experience with automation, and use a video sales letter How to test the regular conversion objective versus the value-based conversion objective LINKS AND RESOURCES MENTIONED IN THIS EPISODE:  About Campaign Budget Optimization About Value Optimization About Conversion Optimization for Facebook Ads Train My Traffic Person Tier 11 Episode 143: Cambridge Analytica: What You Need to Know Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps Episode 166: Why Facebook Traffic is NOT Your Problem Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 143: Cambridge Analytica: What You Need to Know Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019! IN THIS EPISODE YOU’LL LEARN: How Cambridge Analytica has changed Facebook and its algorithm, and how you can change your paid traffic strategy to get back that ROI Why positivity and user experience should be central to your new year How to shape your ads’ messages to be accepted by Facebook  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 143: Cambridge Analytica: What You Need to Know Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In the SERIES FINALE of our 2018 Midterms Special Edition, co-hosts Collin T Hayes and Sarah Schreck bring you interviews with two more guests from the great state of Ohio. First, Ohio State Senator and candidate for Secretary of State Frank LaRose (07:30) talks to Collin about how he plans to balance his responsibilities protect the integrity of Ohio’s election process while ensuring that all eligible voters have access to the ballot. Then, candidate for Ohio Treasurer Rob Richardson (32:30) joins us to discuss his unique approach to that office and how he proposes to advance criminal justice reform and college affordability if elected. To learn more about our guests, follow them on social media: Frank LaRose: @FrankLarose on Facebook and Twitter  Rob Richardson: @robforohio on Facebook and Twitter All of us at Heinz Radio stand in solidarity with those affected by the tragic shooting at the Tree of Life Synagogue. Please consider making a donation to one of these organizations supporting the victims and survivors: http://time.com/money/5437626/pittsburgh-tree-of-life-synagogue-shooting-how-to-help/ “Facebook and Cambridge Analytica: What You Need to Know as Fallout Widens” from NYT: https://www.nytimes.com/2018/03/19/technology/facebook-cambridge-analytica-explained.html “How Facebook, Google, and Twitter ‘embeds’ helped Trump in 2016” from Politico: https://www.politico.com/story/2017/10/26/facebook-google-twitter-trump-244191 “Facebook says it gave ‘identical support’ to Trump and Clinton campaigns” from TechCrunch: https://techcrunch.com/2018/06/11/facebook-says-it-gave-identical-support-to-trump-and-clinton-campaigns/ http://freemusicarchive.org/music/Audiobinger/