Podcasts about conversion for good

Today we are hearing from the Founder of Conversion for Good, and the author of Profit Hacking, Steven Daar! Steven will share his story about his early failures, and the lessons he learned from them. He will talk about his daily habits, what he did to write his book, and how he grew his business. Enjoy! After dedicating thousands of hours of hours to learning the intricacies of marketing, Steven drove over $1.3 million in paid traffic for Fortune 500 - level companies as an employee of a prominent digital marketing agency. Steven then left the agency to start Conversion For Good to help organizations that help make the world a better place to improve their marketing. He also authored Profit Hacking, which has consistently stayed in Amazon Kindle's bestseller rankings for 'Web Marketing' since its release in December 2014. www.ConversionforGood.com http://stevedaar.com/ Today's episode is brought to you by Rocket Fuel 101. Want to propel your life, relationships, business, and more to the highest level? Are you looking for a framework to help you achieve success? Are you a young leader struggling to find the right method for you with the information overload in our society? Look no more. Rocket Fuel 101 from YIELD Mastermind provides you with a Six-Step framework to help you find your passions, change your outlook, make your dreams a reality and much more! Enter promo code "podcast" at the check out and receive 25% off your entire purchase at: www.TheRocketFuel101Book.com www.YieldMastermind.com/Podcast

Steve is the Founder of Conversion For Good, an agency that helps businesses with a mission & purpose increase sales through conversion optimization. He is also the Author of the recent book, Profit Hacking, which teaches entrepreneurs how to focus on the key parts of their business that can spur fast, significant growth.

Today's guest is Steve Daar, the founder and CEO of Conversion For Good, (www.conversionforgood.com), a conversion optimization agency that works exclusively with mission-driven businesses and non-profit organizations. After learning from multiple early entrepreneurial failures, investing thousands of hours and managing over $1.3 million in online advertising spend for Fortune 500 level businesses, our guest wrote the book, Profit Hacking. Steve shares his DIY learning philosophies that got him where he is today. Steve believes that when you have a new perspective on who you are and what you are capable of, then everything changes.

Steve is an expert at driving, converting, and monetizing traffic. He’s managed over $1.3 million in online advertising spend working with Fortune 500 companies, and has been an entrepreneur since graduating from undergrad. He’s the founder and CEO of Conversion For Good, a conversion optimization agency that works exclusively with mission-driven businesses and non-profit organizations. In December 2014, his first book, Profit Hacking was released. The book has drawn positive reviews from bestselling authors, CEOs, entrepreneurs, and marketers.

Steve is the Founder of Conversion For Good, an agency that helps businesses with a mission & purpose increase sales through conversion optimization. He is also the Author of the recent book, Profit Hacking, which teaches entrepreneurs how to focus on the key parts of their business that can spur fast, significant growth.

On this episode of Rhodes to Success, I interview Steven Daar who is the founder of the Conversion For Good marketing agency that serves businesses and non-profit organizations with a mission.  As an entrepreneur, Steven started his first business at age twenty-two before working in the corporate world of advertising and marketing for Fortune 500 businesses. He is also the author of Profit Hacking, so if you want to know how to double your business, then this is the podcast for you!   Main Questions Asked: -       Talk about what kind of coaching and training you invested in, and why that was crucial for you to now have a successful business? -       What do you mean by ‘investing in your network?' -       What are some of the things you have advised people to do differently? -       What are common mistakes that are bringing people's conversion rates down? -       How does improving client retention lead to higher profits? -       What are other ways business owners can double their profits? -       What is the secret to getting more traffic to your website? -       Why did you decide to write a book so early on in your business?   Key Lessons Learned: -       You can invest in your network by following up with people and giving. -       Make your call to action specific to what the audience is going to get, and a reinforcement of what you are giving them as opposed as to what they are giving you. -       Nobody wants to ‘submit,' but an option to ‘get the video that will change your business' is far more compelling. -       When anyone visits your website, they are subconsciously thinking ‘what's in it for me? What can I do here? What is the value of this page/ website to me?' -       If the value or ‘what's in it for me' isn't obvious within seconds, the odds of a person bouncing from your site are high. -       Remember your website exists to serve the audience/customers and to be of value to them. -       Your copy, design, layout, and images should be oriented around the benefit the audience is going to get so they know the value of them taking the next step in the process. -       It is more profitable to keep a client than it is to find a new one.   There are three types of investments you won't regret: 1.    Investment in yourself (growing your skills and knowledge) 2.    Investments in top performers (someone at the top of their craft), e.g designer, marketer, editing/ copywriting 3.    Investment in your network   Three Ways to Double Your Business:   1.    Increase your traffic 2.    Convert that traffic into leads, subscribers, customers, or clients 3.    Increase the lifetime customer value, average order value, or how often people buy -       This is the power or ‘what else do we do?' -       If you are not offering a premium version of your product or service, then you are missing out. -       There is a percentage in every market of customers who are premium buyers, where price is not their number one deciding factor. They may want prestige or ease, and are willing to pay for it. -       One change or split test has the potential to increase profits by at least 20%. -       Traffic is the lowest leverage way to double your business.   Secret to More Traffic: -       It has everything to do with conversion and economics. -       Every visitor has a cost, whether it be cost per click or cost per visitor. -       You also have a figure such as earnings or revenue per visitor. -       Revenue per visitor is the function of conversion times economics, e.g $100 per conversion/customer and you convert 5% of your customers, then you are making $5. -       As long as your revenue per click is higher than your cost per click, you have a green light to buy as much traffic from that source as possible. -       If you are earing $1.50 and you are paying $1.00, then you want to make that trade as many times as you can. -       The higher your earnings per visitor are, the easier it will be to get traffic.   Subscribe to the show in iTunes or Stitcher Radio!   The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic    Links to Resources Mentioned Steven Daar Profit Hacking Conversion for Good Dan Kennedy GKIC (conference) Interview Connections    Entrepreneur Support Services