Podcasts about conversion optimization

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages. Learn how personalization, timing, and presentation can significantly impact your cross-selling success.Topics discussed in this episode: How to get the right cross sell offer. What are the types of cross sell offers. Why cross selling will boost your AOV. How to implement cross-selling post-purchase. Why post-purchase timing creates the perfect upsell opportunity. How to monetize your thank-you page with other brands' products. Why smart merchants are becoming mini retail media networks. The most effective post-purchase upsell implementation revealed. How to earn passive income displaying 3rd party offers on Shopify. Links & Resources Website: https://www.aftersell.com/Shopify App Store: https://apps.shopify.com/aftersellLinkedIn: https://www.linkedin.com/in/vk1/X/Twitter: https://x.com/varkundraGet access to more free resources by visiting the show notes athttps://tinyurl.com/hha27ypzSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

In this episode, you'll discover:The Rule of 72: How compressing the conversion process compounds long-term successTime Kills All Deals Stick rate: What it really means and why it's crucial to your businessYou can't manage what is not measuredThe definition of True Conversion: The people who start care, stay under careThe key conversion and retention metrics that matter most—and how to improve themEpisode Highlights00:53 – Learn how the three-stage framework—operationalize, professionalize, optimize—leads to productivity, durability, and profitability.03:33 – Discover how conversion is both emotional and urgent, and why delays can derail a patient's decision to begin care.06:36 – Understand the "Rule of 72," a time-based system that compresses patient onboarding to reduce attrition and increase conversions.09:28 – Learn the step-by-step breakdown of what should happen within each 72-hour window from initial contact to family referrals.12:14 – Explore the role of urgency and conviction in the report of findings and how they directly impact conversion outcomes.16:34 – Hear why training on systems like the Rule of 72 is essential for improving proficiency and clinic-wide consistency.19:34 – See how time gaps between steps (Day 1, Day 2, workshop) create “heat loss” in conversion, impacting volume and income.22:58 – Discover how each conversion step can be measured as a KPI to track and improve business performance.25:45 – Learn how to define and apply "stick rate" metrics to understand patient retention across care phases.29:42 – Understand how chiropractic is a lifestyle strategy and why retention reflects true impact and long-term care success.32:53 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don't miss this game-changing insight into the future of chiropractic care. Resources MentionedDownload your copy of the Remarkable Standards here: www.theremarkablepractice.com/podcast-ep301-standardsTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Align & Co please visit: https://www.alignco.lifeSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/  or follow on your favorite podcast app.

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.

Send us a textTikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you're just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop.Key Takeaways:Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop.Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs.The best affiliates aren't influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions.Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour—stay on live longer than you think.Combine all four strategies for maximum growth – Don't rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly.So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.What's Inside This Episode:The real reason Elise moved from services to digital products (it wasn't just about scaling)The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 productHow she repurposed old content to launch an incredibly successful low-ticket offerHow Elise used Facebook ads to go from testing to consistent, growing revenueWhat to focus on first if you're new to selling digital productsThe mindset shift that made her finally commit to making this model workHow she's setting up her business for a stress-free maternity leaveThe exact tweaks she's making next to scale her business even furtherElise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.Connect with Elise: On Instagram @connectioncopycoElise's podcast: Expert Copy ShowSnag Elise's free Funnel RoadmapGet Elise's free Welcome Email Copy TemplateConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

In today's episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this hard. But here's what you might not know—your messaging can be your moat.In this episode we'll cover:Why good positioning alone isn't enough—and how powerful, pervasive messaging is needed bring it to lifeThe biggest messaging pitfalls SaaS companies fall into (and how to avoid them)How to craft messaging that resonates and how to leverage it, as your moat, at every stage of your customer journeyReal-world examples of companies that get messaging right (and what you can learn from them)If your product is getting lost in a flood of competitors, this episode is for you.00:03:30 – The market is more crowded than ever: how AI has accelerated competition00:07:10 – Positioning vs. messaging: why positioning alone isn't enough00:12:15 – The most common messaging mistakes SaaS companies make00:17:40 – How to align messaging across the entire customer experience00:22:55 – The role of messaging in onboarding, retention & expansion00:28:20 – Real-world examples of SaaS companies with a strong messaging moat00:34:10 – How to test & refine your messaging to drive conversions Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Check out the Forget the Funnel website: https://forgetthefunnel.com/

Here's a fun and engaging first-person podcast description with emojis and hashtags for Brandon Leibowitz's appearance on the E-Commerce Podcast:

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

In this episode, Elizabeth dives into HubSpot's hidden gems and shares actionable tips to optimize your portal for the new year. Learn how to set up teams, customize views, perform a pre-spring cleaning of your workflows, and leverage underutilized features like snippets, templates, and analytics tools. Whether you're a seasoned HubSpot user or just starting out, these insights will help you uncover what's working in your marketing and streamline your operations. Don't miss out on these expert tips to make 2025 your most efficient year yet!

Uncover why your marketing might be falling flat - and it's not your strategy. Dive into the hidden conversion killers holding back your service-based business, from inconsistent messaging to manual overload. Learn how integrating the right systems, automations, and workflows can transform your marketing from sporadic success to consistent conversions. In this episode CEO, marketing strategist, and coach, Whitney Kay talks about the real impact of misaligned systems on your bottom line and provides actionable steps to create a foundation that actually supports your marketing efforts.────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Welcome to our Special Mix! This episode brings together the latest strategies in customer loyalty, hidden revenue optimization, marketing, analytics, and more. If you're an e-commerce brand looking to strengthen your competitive edge, these expert interviews will guide you toward success.

In this episode of Pathmonk Presents, we're joined by Elizabeth Pampa, CEO of Absolute Marketing with over 16 years of experience.  Elizabeth shares her unique approach to marketing, where her company creates an entire year's worth of marketing content in just five days. She discusses how Absolute Marketing helps small businesses and service industry professionals overcome their marketing challenges, from website design to social media management. Elizabeth also delves into the importance of having a strong online presence across multiple channels and offers valuable insights on lead generation and conversion strategies.  Her passion for educating clients and empowering them with marketing knowledge shines through in this informative conversation.  

In this episode of Pathmonk Presents, we welcome Jon McDonald, the president, founder, and CEO of The Good, a digital journey optimization firm.  Jon shares his expertise on helping brands understand their consumers and improve digital experiences. With over 15 years of experience, Jon discusses the importance of aligning brand offerings with customer needs and streamlining the conversion process. He delves into The Good's approach to expertise-based marketing, the power of content creation, and the significance of understanding consumer psychology in digital marketing.  Jon also offers valuable insights on staying updated with industry trends and his book, "Behind the Click."  

Today's episode explores the reasons behind the hesitation brands might feel when considering switching their implementation of Meta pixels (e.g. Native Shopify => Elevar), we discuss the architecture and implementation of effective split tests, and we outline the key metrics and strategies for evaluating pixel performance.

Today, we're diving deep into the world of checkout extensibility, a hot topic that's been reshaping Shopify's checkout process for increased security. We'll explore how these changes impact tracking and what's necessary for a seamless transition. We will walk you through three critical takeaways: understanding the differences between checkout and thank-you page extensibility, the implications of Shopify's removal of checkout liquid, and moving your tracking scripts into Shopify's new web pixel system.

In this episode of Cutting Edge: Web Content Development, host Jonathan Ames interviews Steven Schneider, co-founder and CEO of TrioSEO, about leveraging high-intent SEO traffic for business growth. Steven shares expert strategies for identifying high-converting keywords, optimizing content for search engines and users, and measuring SEO success to drive organic traffic and conversions.

Given the current economic challenges organizations are facing globally, many are looking for ways to cut costs, increase productivity, and find strategies to get more out of the technology and resources they have. In this episode of Technically Minded, we discuss conversion optimization and the role of analytics in enhancing business performance in an effort to help organizations optimize their current technology investments, media spending, and overall budgets. We explore the importance of data-driven decision-making, the common pitfalls organizations face in analyzing conversion rates, and share practical advice for marketing leaders on fostering a culture of continuous testing and insights-driven decision-making.

Enriching customer data is becoming more critical for retail and eCommerce brands to help better personalize marketing messaging. Learn how personas are creating using a variety of data sources matching to customer keys, how millions of customers are analyzed across thousands of dimensions, and the benefits to key marketing channels.  

Every platform, like Meta, Google, and Klaviyo, want (need) a way to identify new and returning users to help maximize the ROI on your campaign performance. Historically this was primarily done through cookies. But over the last several years there have been solutions, like Elevar and others, that have focused on helping these platforms extend their lookback window. Learn the nuances of how User IDs work and their impact on performance.

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions. This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.Key Takeaways:Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups, aiming for a more user-friendly experience to prevent high bounce rates.Rage Clicks & Dead Clicks: Addressing rage clicks and dead clicks helped improve site navigation, enhancing user satisfaction and potential affiliate conversions.Weekly Reports: Regular reports from Clarity allowed Crystal to monitor ongoing site performance and adjust based on user behavior patterns.Listener Action Items:Install Microsoft Clarity on your website and begin analyzing user behavior through heatmaps and session recordings.Adjust your pop-ups based on user interaction data to improve engagement and reduce bounce rates.Monitor rage clicks and dead clicks, ensuring that clickable elements lead to relevant pages or actions.Send me a text!Support the showSearch the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest!

In this new series, listen to Brad and Jon share 3 critical things to know about Meta's Event Match Quality score. What's their purpose, how they are scored, and most importantly what is their impact on your campaign performance. You might be surprised at what you learn on this episode!

n this episode, we dive deep into a powerful framework that every entrepreneur should understand: the Market Maturity Method. Are you facing slow growth, struggling with low conversion rates, or feeling like your business has limited options? The answer might lie in how well you align three critical factors: Maturity, Market, and Method. Join me as I explain how these three elements interact, the challenges that arise when they aren't in sync, and practical steps you can take to optimize them for maximum business success. You'll learn how to assess your business's current stage, understand market dynamics, and choose the right strategies to drive growth and scalability. Whether you're launching a startup, managing a growing company, or navigating a mature market, this episode will provide you with actionable insights and proven strategies to help you thrive. Tune in now to unlock the secrets to aligning your business for sustainable growth! Key Takeaways: Understanding the Market Maturity Method The impact of business maturity, market conditions, and strategy Real-world examples of aligning these factors for success Actionable tips for entrepreneurs to drive growth Subscribe to the podcast for more insights and tips on building a successful business! Keywords: Entrepreneurship, Business Growth, Market Strategy, Startup Success, Business Optimization, Growth Hacks, Scaling Strategies, Market Maturity, Conversion Optimization. --- Support this podcast: https://podcasters.spotify.com/pod/show/otbiip/support

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue.Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/Topics discussed in this episode:  Why conversion rate optimization is crucial for ecommerce businessesWhat cognitive load is and how simplifying your content can boost understanding and conversionsHow doubling conversion rates can potentially quadruple your business without additional marketing costsWhat the four key principles of conversion rate optimization are and their importanceHow minimizing visual load can improve user experience and conversionsWhy reducing motor load is essential for easier navigation and increased salesHow decreasing memory load can prevent users from getting lost on your websiteWhy providing the right information at the right moment is critical for conversionsLinks & Resources Website: https://ecommercecoffeebreak.comDownload: https://ecommercecoffeebreak.com/conversion-optimization-handbook/LinkedIn: https://www.linkedin.com/in/clauslauter/ Get access to more free resources by visiting the show notes athttps://t.ly/RaAgqSign up for our free newsletter. Become a smarter online seller in just 10 minutes per week. The Ecommerce Coffee Break keeps ecommerce professionals updated with curated industry news, DTC insights, latest trends, and actionable advice. Perfect for anyone who wants to stay informed but is short on time. 100% free. Delivered every Thursday to your inbox. No Spam. Unsubscribe anytime. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with John Golinvaux, CEO & Founder of Fulcrum, a conversion optimization platform that has raised over $6 Million in funding. Here are the most interesting points from our conversation: Journey to Founding Fulcrum: John transitioned from running a digital marketing firm to founding Fulcrum after realizing the gap in tools for mid-market companies to track user behavior and drive conversions effectively. Focus on Mid-Market: Unlike many startups chasing enterprise clients, John chose to target mid-market businesses due to fewer competitors and easier initial traction. Pivots and Learnings: Fulcrum underwent multiple pivots, initially trying to emulate a customer data platform, but later honing in on conversion optimization by leveraging first-party data. Balancing Passion and Patience: John emphasizes the need to balance passion with patience, particularly when dealing with potential clients who may not immediately see the value of Fulcrum's solutions. Importance of First-Party Data: Fulcrum's strategy centers on the collection and use of first-party data to personalize user experiences and drive conversions, avoiding reliance on third-party data. All-In Approach: John has personally invested in Fulcrum, balancing financial risks with his belief in the company's mission and potential for long-term success. /   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co

In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John Fritzsching scratch the surface on the critical topic of website conversion rate optimization (CRO). They share practical strategies and actionable tips to help small businesses increase their online sales without needing to boost traffic. From simplifying website navigation to optimizing load times and harnessing the power of user feedback, this episode is packed with insights that can transform your website's performance. Tune in to learn how even small tweaks can lead to big results!Key Points: [0:00] Introduction to CRO - Andrew and John introduce the concept of Conversion Rate Optimization (CRO) and its importance for small businesses looking to turn visitors into customers.[1:12] The Basics of CRO - John explains CRO and discusses why it's crucial for small businesses, especially those with limited ad budgets, to focus on optimizing their current website traffic.[2:08] Key Metrics to Track - Metrics like conversion rate, bounce rate, and session duration are essential for measuring website performance. Tools like Google Analytics and Hotjar are recommended for data collection.[2:30] Actionable Tips for Optimizing CRO - Simplify navigation, use clear calls to action, optimize load times, ensure mobile friendliness, and use social proof to boost website conversion rates.[4:03] Common Mistakes to Avoid - Avoid making changes based on assumptions, neglecting mobile optimization, and ignoring user feedback. Solid data and user insights are key to effective CRO.[5:00] Resources for Further Learning - Recommended resources include the Beefy Marketing blog, Neil Patel's content, and the book "Conversion Optimization" by Khalid Saleh. Tools like Google Analytics and Hotjar are also mentioned.Quotable Moments: [0:47] "A small tweak on your website could double your sales." - Andrew Brockenbush [2:53] "If I can't get there in two clicks, it's too many." - John Fritzsching [3:40] "Even small changes can lead to big results." - Andrew BrockenbushLinks Mentioned:Beefy Marketing Blog: https://www.beefymarketing.com/blogNeil Patel's Blog: https://neilpatel.com Tools:Hot Jar: https://www.hotjar.com/Crazy Egg: https://www.crazyegg.com/Google Analytics: https://marketingplatform.google.com/about/analytics/ Books: Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh, and Ayat Shukairy https://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564Remember, optimizing your website's conversion rate is crucial for turning visitors into loyal customers. Don't forget to share this episode with a friend. Together, we can grow and scale your business to new heights.

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owners understand customer interactions, identify pain points, and make data-driven decisions to improve conversions, covering everything from heatmaps and session replays to pop-up optimization and sales performance tracking.Topics discussed in this episode: Why conversion rate optimization is crucial for ecommerce businessesHow understanding customer behavior can improve conversionsWhy watching user replays and heatmaps reveals customer behaviorHow pop-ups boost ecommerce conversions and engagementWhat role website speed plays in conversion ratesHow to effectively use data analytics to boost store performanceLinks & ResourcesWebsite: https://www.plerdy.comLinkedIn: https://www.linkedin.com/company/plerdy/Facebook: https://www.facebook.com/PlerdyEN/Get access to more free resources by visiting the show notes athttps://t.ly/CovclWant to be a better online business owner? Ever wish a seasoned entrepreneur with 20+ years of experience could help your business?Join my Founder's Sidekick program for personalized guidance to build a business you love and finally achieve work-life balance. Get weekly expert advice tailored for busy founders.Learn more at https://founders-sidekick.comSign up for our free newsletter. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challenges faced by countless 9-to-5ers, side hustlers, and solopreneurs who yearn for ecommerce success.  Claus Lauter will share his hard-won insights into why so many stumble and how to avoid those pitfalls. Discover the secret weapon that can transform your online venture into a six-figure empire – Founder's Sidekick.  Topics discussed in this episode:   What "Founder's Sidekick" is and how it provides affordable, flexible coaching for entrepreneurs How the "Founder's Sidekick" program is structured and what pricing options are available What new developments are happening with the Ecommerce Coffee Break Podcast, including new sponsors and upcoming topics  What the new Thursday newsletter offers, including curated news from about 50 different ecommerce sources What upcoming content listeners can expect, including exciting guests and summer masterclasses Links & ResourcesWebsite: https://founders-sidekick.com/ LinkedIn: https://www.linkedin.com/in/clauslauter/ X/Twitter: https://x.com/clauslauter Get access to more free resources by visiting the show notes att.ly/yqkPs In this episode we talk about:  Founders Sidekick, Business Growth, Entrepreneur Advice, eCommerce Strategies, Marketing Tips, Business Coaching, Overcome Challenges, Expert Advice, Online Business, Tailored Strategies, eCommerce Trends, Private Community, Conversion Optimization, Sales Growth, Customized Feedback, Video Coaching, Business Guidance, Entrepreneur Support, Work Less Profit More, Claus Lauter Join "Founder's Sidekick" - Weekly Business Mentorship Imagine transforming your 9-5 grind or traditional business into a thriving online venture. "Founder's Sidekick" offers weekly expert guidance tailored for busy founders. Get personalized, asynchronous coaching to address crucial questions as you start and grow your online business. Learn more at https://founders-sidekick.com/ Sign up for our free newsletter and become a smarter Shopify merchant. We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Subscribe. Learn More. Grow. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com Rate, Review & Follow on Apple Podcasts Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts! Your feedback supports more people in achieving their online business dreams. Click below, give five stars, and share your favorite part in a review! Click here: https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422And if you haven't yet, follow the podcast to catch all the bonus episodes I'm adding. Don't miss out—hit that follow button now!

The workplace is changing. Imagine a business where creativity flourishes, old hierarchies vanish, and employees work without a boss. This is the future of work—self-managed organizations that boost productivity and human satisfaction. This change not only alters how work is done but also redefines the employee-employer relationship, making it more collaborative and less hierarchical. Meet Jon MacDonald, an expert in digital experience optimization and author of "Behind the Click: How to Use Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert." Jon shares innovative strategies for enhancing user experience and increasing website conversions. He discusses the importance of understanding consumer psychology, the role of digital experience in customer satisfaction, and practical steps for optimizing online journeys. His expertise lies in creating websites that not only attract but also convert visitors effectively. Tune in to discover how to embrace the future of digital marketing and thrive in a rapidly changing world. Resources Jon MacDonald's Website The Good's Website Jon MacDonald on LinkedIn Behind The Click: How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert by Jon MacDonald on Amazon

Conversion rate optimization (CRO) is important at every stage of your business. But not every website is ready for a full-team all-in conversion optimization team. You may not be able to do the A/B testing that is the hallmark of so many CRO projects. Here are conversion optimization techniques that work no matter where you are on the CRO spectrum. 

In today's episode, Brad Redding and Jon Cairo are joined by Jonathan Snow of The Snow Agency / Avenue Z. We dove into the future of advertising, critiqued Apple's privacy stance, and highlighted the power of TikTok Shop for affiliate marketing. Jonathan shared insights on leveraging user-generated content over high-budget videos and emphasized the importance of strong commission offers to attract affiliates. We also discussed the rise of social commerce, third-party attribution tools, and the potential impact of Apple's ad strategies. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Jonathan on LinkedIn and his newsletterAvenue Z-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging first-party data. Real-world examples of the impact of first-party data. How to integrate first-party data into marketing workflows. Why is now the right time for brands to invest in first-party data strategies. Links & Resources Website: https://customers.ai/LinkedIn: https://www.linkedin.com/in/larrykim/X/Twitter: https://twitter.com/larrykimGet access to more free resources by visiting the podcast episode page att.ly/yXxND  Subscribe & Listen Everywhere: Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama How did you like this episode? Send us a Text Message.Become a smarter Shopify merchant in just 7 minutes per week Level up your ecommerce game with our free curation of the latest news, insights, resources, and ecommerce expert strategies from across 50+ sources. This weekly newsletter is ideal for online sellers, Shopify merchants, and DTC brands who want to stay informed but are short on time. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

In this episode, Claire chats to Leadferno's Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike.Listen to learn:Why businesses often struggle to identify conversion eventsThe importance of making a business easy to work withWhy agencies should prioritize reporting on leads and conversionsThe role testing plays in optimizing conversion funnelsWhat to look out for in Google Business Profile's conversion pointsHow authentic media and social proof can skyrocket conversionsAaron's five quick tips for improving conversionsResourcesFollowing Aaron on LinkedIn: https://www.linkedin.com/in/aaronweiche/Follow Aaron on X: https://twitter.com/AaronWeicheCheck out the Leadferno blog: https://leadferno.com/blogThe Leadferno podcast, Conversion Cast: https://leadferno.com/conversioncast

In this episode Brad Redding and Jon Cairo are joined by Mikko Rekola from Woolman to discuss whats new with Shopify Markets, how brands in Europe are doing that have removed all Meta and Google tracking, Shopify's enterprise move, and where brands are moving on to from Google Analytics. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:WoolmanEllisConnect with Mikko-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

In this episode Brad Redding and Jon Cairo are joined Scott Zakrajsek from Power Digital to talk about blended approaches to attribution with MMM/MTA, geo-testing holdout strategies, demand creation channel measurement (ex. Youtube), customer LTV analysis and actions to take, and the current state of CDPs for eComm brands. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Connect with Scott on LinkedInConnect with Ben on LinkedInPower DigitalRockerboxPrescient AI-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

This week is a jam packed episode with privacy compliance experts to help you understand and navigate the nuances of privacy law around data tracking in the US and Europe. You'll learn about gotchas getting brands in legal trouble today, when you need to get serious about compliance for your brand, the steps to take to get and remain compliant, and what is changing in the US in 2024.Plus you'll hear Q&A from Elevar's Vishal Gor and Felipe Maté with questions we receive daily from Elevar customers on consent setup. If you'd like to chat more with our experts, connect with Peter Kosmala on LinkedIn and William Catling from LevelUP Consulting. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.----------And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasSignal Loss -- what it is and how it impacts marketersDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam

Welcome to the EcomOps Podcast, where we delve into the strategies that make e-commerce empires. In this episode, we explore the inspiring journey of Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure Amazon businesses. Join us as Kusha shares insights from over a decade of experience in scaling brands and introduces Kazam, his AI-based SaaS tool designed to transform Amazon advertising campaigns.

In this episode, we dive deep into effective marketing strategies for engaging ideal customers through masterclass funnels and the significance of linguistic nuances in copywriting. We discuss the power of providing valuable content to build trust and credibility, ensuring that when prospects are ready to make a buying decision, they choose you. This conversation also covers the art of crafting compelling offers, the importance of urgency, and the role of email marketing in nurturing and converting leads. This episode is packed with insights on elevating your marketing efforts to achieve better connection and conversion with your audience.

About Ayat Shukairy Ayat is a recognized expert on experimentation and marketing optimization. She is an in-demand speaker who has presented at marketing conferences throughout the world. With over 16 years of marketing experience, Ayat helps companies create websites fall in love with while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more. Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book. Her book combines https://invespcro.com ----------------------------------------------------------------------------- About Dylan Evans I authentically share my stories, realizations, and current journeys in business and personal growth. Professionally, I demystify security and show business leaders the easy and effective ways to stop internet crime. These topics resonate best with lawyers, finance leaders, and the occasional CEO. Personally, I persuade people of their value and that even if painful, their growth is worth pursuing. https://saltyonsecurity.net/ https://www.linkedin.com/in/dylanevans-makesecuritysimple/ ------------------------------------------------------ Collabpalooza Solopreneur Automation Summit https://collabpalooza.com When It Worked Podcast https://getoffthedamnphone.com/podcast 00:00:00 Host Julian Leahy 00:01:19 Free, Control Ayat 00:01:39 Qatar World Cup Success, Q In Name 00:02:41 Shakespeares Julius Caesar Stumped Ayat 00:03:27 Countries With Avals For 400 00:04:12 Key Words Caribbean, Bahamas, Canada, Panama 00:05:25 Countries With Only Aval Kazakhstan, Russia, Brazil, India 00:06:59 Tybalt Kills Characters In Shakespeares Troy 00:08:00 Dylans Shakespeare Knowledge Macbeth, Othello, Troy 00:08:26 Classic Macbeth Villain Macduff 00:08:56 Shakespeares Saturnius Kills Man For Pie 00:09:39 Dylans Plays, Simple Synonym 00:10:04 Fourletter Synonyms For Seven 00:10:22 Dylans Excellent 800 Out Of Time, Deep 00:11:16 Fourletter Synonym Ambulance 00:13:39 Guessing Backstreet Boys Greatest Hits 00:14:05 Pop Punk Band Tom Delong Topped The Charts In 2016 00:15:00 Blink182s Ayat Wins Best Song 00:15:19 Trent Reznors Group 800 Nails, Hammer, Nails 00:16:06 La Bands Offred Spelling 00:16:35 Parallel Logic, Polymer Chemistry, New York University 00:17:25 Cornell, Yale, Notre Dame, Harvard 00:18:26 Princeton, Yale, Columbia, Mit, And Woodrow Wilson Courses 00:19:54 Princetons Ayat Wins Coin Toss For 400 Points 00:24:07 Web Usability Assessments And Ab Testing 00:25:29 Ab Testing Helps Marketers Find Solutions 00:31:15 New Products And Sales Narratives Based On Customer Maturity 00:32:18 Simple Salt Crime Prevention For Businesses 00:35:03 Crime Rings Targeting Businesses 00:37:48 Prioritize Web Security, Avoid Trusting Companies 00:39:45 Take Security Seriously, Thank Guests

Imagine increasing your conversion rate by 113%. Airbnb did just that. They focused on user experience and emotional connection, transforming their website into a customer-centric platform. This shift didn’t just improve usability; it skyrocketed their conversions and set a new standard in the industry. In today’s episode of UNmiss, I, Anatolii Ulitovskyi, am excited to…

About Nate Morse: Nate Morse founded the APEX Conversion System, a company dedicated to helping industry leaders generate high-quality leads on LinkedIn. Apex's mission is to assist those with valuable offerings who struggle to find and attract the right clients. They have a three-phase approach that begins with a discovery phase, where they identify the client's values and target audience. Nate's experience in the online world has taught him that understanding the buyer's journey can significantly impact lead generation. Apex Conversion System works with coaches, consultants, agencies, nonprofits, and financial advisors who offer high-ticket products or services. Nate has also authored a book, "The LinkedIn High Ticket Handbook," which guides optimizing LinkedIn profiles and building an audience for conversion. This book is a valuable resource for individuals who know they should be on LinkedIn but need help getting started and making their profiles stand out. Check out the latest episode of our Conversational Selling podcast to learn more about Nate.In this episode, Nancy and Nate discuss the following:APEX's approach to helping industry leaders generate high-quality leadsIdentifying ideal clients and standing out on LinkedInWhy is it that some businesses thrive on LinkedIn and others are lostThe importance of relevancy and personalization in messagingRating clients based on various criteria to identify the best fitOptimizing profiles and avoiding brochure-like content Key Takeaways: The Better Client Blueprint is a process we go through, and we have clients rate their current clients based on different criteria.On LinkedIn, we're not playing the quantity game.The number one reason businesses fail statistically is the lack of market research.When trying to build genuine, lasting relationships on LinkedIn, most people underestimate the initial reason they're reaching out. " So when we talk about industry leaders, I want to ensure that that's defined because we want to look more at the revolutionary aspects. So, they're leading an impact inside the market. And those are the people that their clients, the clients they get, essentially decide what the business creates and turns into—figuring out who is the best client we should be going for. And then what we help them do, once we've helped them figure that out, is find those that are in the market right now and how to stand out versus all the other competition that's trying to go after those ideal clients. So, we do that through LinkedIn. " – NATE"When I was younger, I did door knocking. I knocked on a lot of doors for door-to-door sales and cold calling. In both of those, I noticed that if I knew something about the person I was talking to, there was a way higher chance that they would listen to me because of a genuine relationship. But if I was just approaching them and trying to give them, you know: "Hey, here's the offer," then no matter how good the offer was, it never really hit because it was like approaching someone in a dating scenario and being like, the first thing you say is like: "Hey, here's all the reasons that we should get married." It doesn't matter if you're a good fit or not; that initial building of it must happen. Then we went, okay, how do we help people do this at scale without having to door knock or cold call? That's where we ended up on LinkedIn because we can add a connection note, and we can reach out directly to their ideal clients and make sure their profile is optimized, make sure their messaging converts highTop of FormBottom of Form." – NATE"I think that you're doing, everybody's doing acquisition. They're trying to get new clients, but they need to take a step back and look at and evaluate their current clients and the clients that are getting to see like: "What's the actual impact that you can act strategically versus reactively?". Whether you're on LinkedIn or doing, you know, Facebook or whatever clients you get are, are super important. So before going out there and wanting to be like, Hey, I just need to get clients focused on getting like, okay, who's the right client? What's the impact they're going to have on my culture? All of this, and then when you have that down, everything that you do from there is going to be much more relevant to them, and most likely, even your energy about who you're going after is going to change in other areas of your business." – NATEConnect with Nate Morse:LinkedIn: https://www.linkedin.com/in/conversion-marketing/APEX Conversion:https://apexconversionsystem.com/Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/  Connect with Nancy Calabrese: Twitter:https://twitter.com/oneofakindsalesFacebook:https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/Website:https://oneofakindsales.comPhone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/Email: leads@oneofakindsales.com 

In this episode of The Ecommerce Braintrust, Kiri Masters is joined by Lauren Livak, lead at the Digital Shelf Institute, and Mike Black, the Chief Marketing Officer (CMO) of Profitero, a global commerce acceleration company. In this podcast, they're discussing the new Digital Shelf Institute and Profitero report “Defining Content Effectiveness”. Here you can register to join them in the webinar in February. In today's episode, we delve into the ever-evolving world of content effectiveness in digital retail. Kiri, Lauren, and Mike unpack the intricacies of creating impactful content that resonates with consumers and drives conversion. Drawing from their new report which involved interviewing over twelve digital leaders, they explore the duality of art and science when it comes to defining what effective content truly means for different brands.  If you're looking for comprehensive insights on improving your ecommerce content strategy, you won't want to miss this enlightening conversation. Are you ready to transition from merely sufficient content to truly effective communication with your consumer base? Make sure you tune in! More about the guests: Mike Black Mike joined Profitero in 2017 as Vice President of Marketing and has been instrumental in the company's growth after joining Publicis Group, grew the company's offerings beyond digital shelf analytics to include predictive analytics, retail media, and content activation solutions. Before joining Profitero, Mike held marketing roles at Nielsen and Staples Lauren Livak Lauren leads the Digital Shelf Institute in defining the strategy to create a global commerce community that supports brands, retailers, and future leaders in the complex world of digital. Across her roles, she has worked with hundreds of brand manufacturers helping them to develop an overall commerce strategy and vision for their commerce journey leveraging her work at Johnson & Johnson where she was the owner of the Digital Shelf for the Consumer family of products for North America. She launched a new approach for the way the Consumer North America business went to digital retail both in pure play & omni-channel streams covering multiple platforms such as OTC, Beauty, Oral Care, Baby Care & Wound Care with accountability for 40+ retailers and 33+ brands.   In this episode Kiri, Lauren and Mike discuss: - The five core pillars of content effectiveness: people, data and systems, process, measurement, and retailer collaboration. - The importance of understanding shopper behavior and using that knowledge to drive engagement with content. - How content impacts organic search and can be utilized to educate leadership teams on its importance. - Using retailer conversion data and measurement tools to understand content effectiveness in terms of emotional and brand impact. - The necessity for organizations to go through a maturity curve to fully understand and define content effectiveness. - The significance of internal processes and avoiding siloed teams to maximize content impact. - The potential of advanced tools, such as AI, once the content effectiveness fundamentals are well-established. - Upcoming webinar announcement and the availability of the content effectiveness report at digitalshelfinstitute.org. - The debate around whether content is being managed for mere sufficiency or optimized for effectiveness. - The essential role of communicating the value of content to leadership, particularly in the absence of clear-cut metrics. - The value of search-optimized content and transitioning to content that both builds a brand and drives conversion. - The need for resources that can harness consumer insights, and processes that ensure content reaches the right channels. - Surprising variations in content effectiveness definitions among digital leaders, indicating a lack of a one-size-fits-all approach. - Importance of content integration with product launches, and how some brands succeed while others fall short. - The balance between the creative and methodical aspects of measuring content effectiveness and return on investment.  

Buckle up as we dive deep into the dynamic world of A/B testing and conversion rate optimization (CRO) with none other than Sahil Patel, the brain behind Spiralyze. This episode is not just a conversation; it's a masterclass in maximizing your impact through data-driven testing.Sahil brings his wealth of experience to the table, unraveling the challenges of A/B testing and shedding light on the strategies that truly move the needle. We'll be delving into the art of reimagining testing strategies, harnessing the power of customer emotions in your marketing endeavors, and mapping out that elusive customer journey for conversion success.So, whether you're a founder shaping the future of your SaaS venture or a C-level executive steering the ship, this episode is your ticket to unlocking the secrets of successful A/B testing and CRO. Join Jeff Mains, and Sahil Patel as they navigate the labyrinth of optimization strategies and discover how to elevate your SaaS game.Stay tuned, and let the SaaS journey begin!Key Takeaways00:00 Transition from client to staff, sales insights.06:03 Focus on website traffic and conversion optimization.07:00 Convert traffic through effective branding and storytelling.11:06 Testing multiple variables to find optimal conversion.13:32 Meek testing is unlikely to make a significant impact.18:32 AB testing results can be marginal.21:46 Listeners are smart, Spiralize offers valuable options.24:13 Compare HR and payroll software from 5-8 companies.27:59 Conference room brings joy; product images are essential.33:45 Testimonials and trust badges improve customer conversion.36:37 Measure audience conversion before implementing the CRO program.38:32 Expressing gratitude and discussing potential opportunities.Tweetable Quotes"The secret sauce is, how do you do it? If you have a beautiful website and position yourself really well, but none of that traffic converts into free trials or sales conversations, your B2B SaaS." — Sahil Patel 00:07:39"Wanna run the test long enough that, you know, it wasn't chance, pure luck that the variant worked. Let's not go too deep on the stats for the moment. And we're gonna do that over and over and over again, not just once, not just twice, and run lots of variants." — Sahil Patel 00:11:34"Persistence is key. I'll get to him one day. But you're right, I mean, the real value is the demo. It's You know, talking to sales, it's booking an appointment. It is, you know, downloading, you know, a free trial and actually starting that." — Jeff Mains 00:06:46 "How quickly can you make those changes? Once you decide one's working better than another, do you just know, go with that one, and you've got another challenger, and so you're constantly running these experiments." — Jeff Mains 00:12:35"Gaining insights from other industries that are selling to your ICP, that is gold right there." — Jeff Mains 00:26:01 SaaS Leadership Lessons1. Strategic A/B Testing: Lead your team to approach A/B testing strategically by focusing on impactful changes rather than subtle ones to increase the odds of success.2. Data-Driven Decisions: Emphasize the importance of leveraging data and aggregate insights from multiple tests to inform decision-making and improve outcomes.3. Reimagine Testing Strategies: Encourage your team to not settle for meek tests, but to reimagine their testing strategies to enhance business growth.4. Conversion Rate Optimization (CRO) Focus: Highlight the significance of CRO in converting website traffic into customers and the need for a strategic approach in achieving this.5. Demand and Lead Generation: Guide your team to view websites as effective...

In this episode, I'm super pumped to share with you the nitty-gritty of marketing for veterinary practices. We're going to dive into a killer strategy that will revolutionize how you attract new clients and ensure your existing ones remain loyal. We start at the bottom of the marketing funnel, which is where the real magic happens. This is the domain of your current clients, and it's crucial to keep them engaged and perfect the conversion process. We'll discuss crafting offers that tug at the heartstrings while also appealing to your clients' rational side. It's not just about the services you provide; it's about creating a sense of community and trust that pet owners are looking for. When communicating with your clients, it's essential to combine that emotional bond with concrete, logical reasons why your practice is the best choice. Differentiate yourself with unique offers and value propositions that make it clear why pet owners should choose you over the competition. We'll also explore ways to maintain a strong connection with clients through excellent web content, compelling copywriting, and impactful videos. Personalized emails and texts can show your clients that you care, even when they're not visiting your clinic. This episode will also cover how to give new clients a VIP welcome with an indoctrination sequence focused on delivering continuous value. Good reviews, referrals, and a well-managed Google Business Profile can significantly enhance your visibility. I've laid out everything for you, from making an impact at the top of the funnel with social media to ensuring you're the one they find when searching for vet services with smart SEO tactics. A big thank you to our sponsors for making this episode possible! As we conclude, I hope you're feeling equipped to elevate your veterinary marketing. It's all about nurturing those relationships and truly understanding your clients' needs. Stay tuned to the Veterinary Marketing Podcast for more insights and strategies, and let's continue to do incredible things for pets and their owners. Catch you in the next episode!

In this podcast episode, we discuss how you can build a high-converting storefront cheaper and faster. Our featured guest on the show is Ben Sharf, co-founder and co-CEO at Platter.co.Topics discussed in this episode:How important is it for an ecommerce store to have a high converting storefrontWhat are the advantages of having a streamlined app and theme integration for an ecommerce storeHow Platter.co's onboarding processes cater to both smaller budget and enterprise level ecommerce brandsWhat role does page speed play in the conversion rates of an ecommerce storeLinks & ResourcesWebsite: https://www.platter.co/LinkedIn: https://www.linkedin.com/in/ben-sharf-b554a5b3/X/Twitter: https://twitter.com/BenSharfInstagram: https://www.instagram.com/bensharf/Get access to more free resources by visiting the podcast episode page athttp://tinyurl.com/37kt666eSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | Google PodcastsEpisode SponsorsLoyaltyLion: Rocket your returning customer rates with LoyaltyLion. LoyaltyLion is a leading loyalty platform, helping Shopify brands increase returning customer rates with their own integrated loyalty programs. We were the first loyalty platform to integrate with Shopify and we are #1 on G2 today, providing the tools and expertise that brands need to increase returning customer rates, improve retention, and build customer lifetime value. Visit: https://loyaltylion.comPartnerHero: Enhance your eCommerce business with PartnerHero. Our comprehensive support solutions, which include 24/7 customer assistance, expert marketplace insights, and self-service infrastructure, will empower your brand's customer experience. We prioritize exceptional customer service, maintaining language standards, multi-channel support, and user/system assistance. Visit us at: https://pages.partnerhero.com/ecommerce-coffee-break Talk to us, and lets create a tailored customer support solution for you!Support the showOur Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Today's guest is Craig Martens from Gas Monkey Garage, and we're peeling back the layers on the art of sweepstakes marketing. Craig shares the blueprint for running these promotions legally and their surprising effect on business growth. He talks customer engagement, conversion secrets, and positions sweepstakes as a potential game-changer for your online store. Packed with real scenarios and savvy advice, this is a conversation that cuts through the noise of typical marketing chatter.Show LinksGas Monkey GarageSharedSweepsViralSweepFast N' LoudSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Elevar - Never miss another conversion with Elevar's server-side tracking. Enhance Klaviyo flow performance 2-3x. Plans from $0 a month + 15-day free trials on all plans.StoreHero - Get a unified view of your sales, marketing & profitability metrics.Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.Not on Shopify? Start your free trialNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you looking to increase your website's conversion rate and revenue growth? What support can help you realize this? Website conversion is an effective way to increase your sales. However, it requires expertise to build a fully optimized website and to figure out what works and what does not for your website. Conversion optimization expert Raphael Paulin-Daigle recommends hiring a conversion optimization agency for your e-commerce business needs. Agencies utilize tools and approaches such as customer research, A/B testing, and fully managed conversion optimization programs that improve different components of your website.  In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.