Podcasts about conversion optimization

In this episode of Zero to CEO, I speak with Founder and CEO Allan Khazak about why most high-ticket teams don't have a lead problem — they have a broken conversion process. Allan breaks down the exact system he uses to help insurance producers, advisors, and service-based businesses increase show rates, reduce no-shows, qualify faster, and close based on economic outcomes instead of product pitches. We dive into building an owned, compliant pipeline that works remotely and drives consistent, scalable revenue — without relying on purchased leads or massive recruiting teams. If you sell high-ticket services and want predictable booked appointments that actually convert, this episode is for you.

In this episode, we dive into a cost-free, highly effective strategy to boost your mortgage website's performance. We explore why adding a simple adviser photo is one of the most powerful changes you can make to increase trust and lead volume. Key Highlights: The Experiment: We break down a recent test on a mortgage broker's website that compared identical web pages—one with an adviser photo and one without. The results? The page featuring the adviser's face generated 11% more leads. The Science of Trust: Ambiguity Aversion: People feel uncomfortable discussing private financial matters with strangers. Seeing a face reduces this uncertainty and builds immediate rapport. Hard-Wired for Connection: Our brains are evolutionarily designed to assess trustworthiness through faces, making them a more powerful trigger for trust than logos alone. Eye-Tracking: Studies show that when a user lands on a page, their eyes are naturally drawn to human faces immediately. Authenticity Wins: We discuss why generic stock photos are easily identified by users as "filler" and ignored. Real, authentic photos of your team members are essential for improving credibility. Practical Implementation: Every Page Counts: Don't relegate your team to just the "About Us" page. Every page is a potential meeting point with a client. Equipment Doesn't Matter: You don't need a high-end photoshoot to start. A simple, well-lit photo taken on an iPhone is significantly better than no photo at all. Avoid the Fake: A genuine iPhone photo will always outperform an AI-generated image that looks "too perfect" or fake, as visitors are naturally wired to spot authenticity. The Bottom Line: While showing your face is a major conversion booster, remember it works best as part of a solid foundation that includes persuasive copy, 5-star reviews, and a clear call to action.   Brought to you by the team at The Lead Engine who specialise in generating mortgage leads.

Stewart Alsop sat down with Michael Shackelford to discuss their experiences building applications through vibe coding—the practice of using AI to create software without traditional programming expertise. Stewart, who runs the AI Whispers community in Buenos Aires and hosts the Crazy Wisdom podcast (with over 660 interviews), shared how he went from teaching people prompt engineering to building his own video conferencing software as a Riverside.fm replacement, while Michael opened up about his year-long journey creating Genrupt Inc, an AI-powered content generation tool for e-commerce sellers. The conversation covered everything from the decline in quality of Claude's reasoning capabilities and how Chinese companies used distillation attacks to copy Anthropic's models, to the importance of spaced repetition systems for managing knowledge in the age of LLMs, with both sharing battle-tested prompting strategies like asking AI to "explain it to me in genius terms" and using deep research queries to reverse engineer how competitors build their products.Show Notes:- Dan Martell's book "Buy Back Your Time" was mentioned as one of the best business books for thinking about life and business- Check out John Vervaeke's "Awakening from the Meaning Crisis" for understanding relevance realization and why AI fundamentally cannot determine what's relevant to humans without being toldTimestamps00:00 Michael discusses being exhausted from getting his app ready for launch, working nonstop with AI to prepare landing page for podcast traffic driving beta signups05:00 Stewart explains starting AI Whispers in Buenos Aires after leaving OpenAI vendor company, meeting early adopters like Torin who was building mind-reading EEG technology10:00 Discussion of how corporations resist AI adoption due to political games and job security fears while some companies use AI as excuse for pandemic-era layoffs15:00 Stewart describes teaching workshops on using LLMs as linguistic tools rather than coding tools, noting technical people often lack humanities background needed for prompting20:00 Explaining chatbot wrappers, API calls, and how Anthropic's reasoning quality declined after Chinese distillation attacks copied their secret sauce developed with philosophers25:00 Technical discussion of model training, fine-tuning versus RAG for new information, and different approaches to updating AI knowledge beyond initial training30:00 Stewart describes building podcast recording software to replace expensive Riverside, struggling with syncing audio and video files across different computer clocks35:00 Discussion of critical factors in vibe coding, discovering unknown technical requirements, and how AIs don't automatically reveal missing information40:00 Stewart's reverse engineering process using deep research function to study competitors' hiring and technology stacks, separating planning agents from coding agents45:00 Prompting techniques including "explain like I know everything" and using spaced repetition systems to capture valuable prompts and technical knowledge50:00 Michael explains his Generux app for generating ecommerce content using Amazon review data analysis to inform high-converting listing images and videos55:00 Discussion of founder mentality involving self-delusion about project timelines, Michael working nine-plus hours daily for nine months on app development60:00 Comparing Amazon's expert software to prosumer software approach, discussing distribution challenges and future robotics applications for customized products65:00 Stewart demonstrates spaced repetition app for memory improvement and knowledge retention, explaining relevance realization problem that AI agents cannot solve without embodimentKey Insights1. Stewart Alsop started AI Whisperers in Buenos Aires after leaving his role at Invisible Technologies, which was OpenAI's largest vendor for RLHF work. He noticed that machine learning engineers at tech companies lacked the humanities background needed to properly interact with large language models, which are fundamentally linguistic tools. This led him to create weekly workshops teaching non-technical people how to use AI effectively, running events every Thursday for two years straight. The group attracted intense geeks from the start and eventually led to Stewart speaking right after Vitalik Buterin at DevConnect, marking a significant milestone for the community.2. Large corporations are resistant to AI adoption due to multiple factors including political dynamics within organizations and employees fearing job loss. Many companies that grew during the pandemic are now using AI as an excuse to downsize when the real issue is inefficiency from rapid expansion. Stewart observed that even technical people in machine learning often don't understand how to properly use AI tools because they lack linguistic and humanities training. The fundamental problem is educational, requiring companies to train people how to use these new tools while those same people resist learning them.3. Vibe coding has evolved significantly with Claude Code being a game changer that reduced the technical barrier to entry. Before Claude Code, developers needed substantial technical knowledge to work through constant doom loops and debugging cycles. The success of coding AI tools stems from thirty years of testing infrastructure that provides clear yes or no feedback on whether code works. This infrastructure doesn't exist in the same way for manufacturing, science, and other fields, which is why software became the dominant area for AI assistance initially.4. Claude's quality degradation over recent months resulted from multiple factors including distillation attacks by Chinese companies who reverse engineered Anthropic's reasoning capabilities. Anthropic had hired philosophers, sociologists, and psychologists to develop exceptional reasoning in Claude 4.5, but this was expensive to run. When Chinese models like Kimi copied these capabilities at one tenth the cost, and when mainstream users flooded the platform before Anthropic's planned IPO, the company had to reduce quality to manage computational costs. This represents a significant loss for power users who relied on Claude's superior reasoning abilities.5. Stewart built a podcast recording application to replace Riverside because he needed API access to automate workflows, which Riverside wanted one thousand dollars monthly to provide. The technical challenge involves syncing audio and video from local recordings on multiple computers with different clocks through a server, then merging them so voices match lip movements. This problem requires understanding complex timing issues across different network conditions and file formats. Stewart has been working through AI psychosis for months on this FFMPEG pipeline problem, illustrating how vibe coding still requires building intuition about technical problems even without traditional coding knowledge.6. The transition from expert software to prosumer software represents a major opportunity for AI-enabled tools. Expert software like Photoshop, Blender, and terminal interfaces have extreme complexity that intimidates beginners, but AI is making these capabilities accessible through natural language. The reign of specialists is ending as generalists with broad knowledge and curiosity can now build complete applications by leveraging AI to fill technical gaps. This shift particularly benefits entrepreneurs and founders who specialize in getting into difficult situations and figuring them out, even when they originally thought tasks would be easier than they turned out to be.7. Building applications with AI requires accepting massive time investments beyond initial estimates and developing strategies for overcoming knowledge gaps. Michael estimated his ecommerce content generation app would take months but spent nearly a year working over nine hours daily, while Stewart spent months solving audio-video sync issues. Success requires using tools like deep research to understand how competitors solve problems, maintaining separate planning and coding agents, and learning to ask the right questions. The key insight is that vibe coders can achieve ninety percent of functionality independently, but the final ten percent often requires understanding specific technical concepts that AI cannot intuit without proper context and domain knowledge.

In this episode, we explore how shopping is moving beyond the traditional website into AI chats and social feeds. Kumar Senthil, Co-founder and CEO of Firmly, explains how his platform helps brands sell everywhere without needing complex engineering or manual updates. He also shares how real-time data and AI agents are shortening the path from discovery to checkout for modern shoppers.Topics discussed in this episode:  How shopping is moving from websites to AI agents. What agentic commerce means for small online brands. Why real-time product data is critical for AI search. How to sync inventory across many different channels. What causes nearly half of online products to be out of stock. How buying directly in chat doubles customer conversion. Why keeping the merchant of record status is important. What makes bespoke integrations a nightmare for sellers. How to scale to new marketplaces with zero engineering. Why merchants must not sit on the sidelines of AI. Links & ResourcesWebsite: https://www.firmly.ai/LinkedIn: https://www.linkedin.com/in/kumarnsenthil/Get access to more free resources by visiting the show notes at https://tinyurl.com/3tubkj94I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

This episode provides practical advice on advanced SEO, AI engine optimization (AEO), answer engine optimization, technical website optimization, schema, and retention strategies for anyone looking to improve digital marketing visibility in the age of AI. Learn how to harness evolving platforms, implement the latest best practices, and create resilient, audience-focused web ecosystems.In this insightful episode, Favour Obasi-ike, MBA, MS dives deep into the evolution of SEO—comparing the foundations of "old" Search Engine Optimization with the demands and opportunities of "new" Search Everywhere Optimization.Listeners will uncover essential strategies for optimizing content across today's rapidly shifting digital environments, including website best practices, AI integrations, and the importance of technical SEO fundamentals.Favour explains how staying updated and proactive is vital, as algorithm changes and the rise of AI platforms like ChatGPT, Gemini, and others are reshaping the discovery and ranking of digital content. Favour also takes questions from the community, responding with real-world examples and tactical advice.Whether you're a business owner, marketer, content creator, or SEO professional, this episode offers actionable guidance for adapting to future-focused SEO. Listeners will learn why website speed, schema markup, secure protocols, and precise keyword versus prompt usage matter more than ever.Favour also discusses why attention and retention are the new KPIs, plus the growing importance of authority, expertise, and trust—in both human and AI-powered search.Who Is This For?Digital marketersBusiness owners and entrepreneursSEO professionalsContent creators and website managersAnyone seeking to future-proof their digital presenceReady to Rank? Book Your SEO & Web Dev Services Today

In this episode of The Simple and Smart SEO Show, Crystal Waddell welcomes Angela Skane from Network Solutions for a conversation about why SEO needs to move beyond rankings, impressions, and visibility.Angela shares how her background in link building, viral content, and content strategy shaped the way she thinks about SEO today. Her big message? Impressions don't pay the bills. SEO content has to do more than show up — it has to connect with real people and help them take action.Crystal and Angela also dig into what TikTok can teach SEOs about psychology, audience targeting, emotional triggers, and conversion. From TikTok Shop affiliate content to AI-powered personalized search, Angela explains why the future of SEO belongs to marketers who understand both algorithms and human behavior.If you're a creative entrepreneur, Shopify seller, content marketer, or SEO professional trying to understand where search is headed, this conversation will help you rethink how you create content for the people behind the keywords.In this episode, you'll learn:Why SEO visibility is not the same as business resultsHow TikTok reveals what makes people stop, click, share, and buyWhy SEOs need to take more responsibility for conversionHow personalized search and LLMs are changing content strategyWhy writing to rank is not enough in the future of searchHow to speak more directly to your audience through your contentResources mentioned:Network Solutions: https://www.networksolutions.comPodcast Hub: https://SimpleandSmartSEO.com/best-seo-podcastConnect with Crystal: InstagramText me your questions or comments!Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us at  Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)Here's a quick question: Are people actually finding your products on Google?If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.No tech headaches, no fluff. Join us atSupport the showBook a Shopify Store Strategy Call With Crystal!Want to follow up on what you've heard? Search the podcast!AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO!Metricool (to be everywhere online, you NEED a social media scheduler!)Grid and PixelNote: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

For years, growth has been built around a simple idea. Drive traffic into a funnel, move people through stages, convert, repeat. But that model was built for a different time. A time when brands controlled information and buyers followed predictable paths. That is no longer the reality. Today, people explore, pause, research, ask communities, trust creators, and make decisions on their own terms. They don't move in straight lines. They move in networks. That shift is exactly why funnels and pipelines are no longer enough on their own. In this episode, we break down what changed, where traditional models still work, and where they fall short. More importantly, we introduce a new way to think about growth through Conscious Growth Pathways™. Instead of forcing people through linear systems, this approach focuses on building environments, ecosystems, and connections that people naturally move through. It's about awareness, trust, culture, and community driving momentum. We also unpack a six-phase growth cycle that helps identify where your growth is actually breaking and how to fix it, from investigation and initiation to innovation and introspection. If your marketing feels heavy, inconsistent, or stuck, this will reframe how you think about growth and what it actually takes to win today. Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this episode of The Voice of Retail, host Michael LeBlanc welcomes Trinadha Kandi, Managing Director – Customer & Marketing at Deloitte Digital, for a deep dive into how artificial intelligence is transforming personalization, customer engagement, and retail growth strategies. Kandi begins by addressing one of the most persistent challenges in retail: the widespread confusion between targeting and true personalization. For years, brands have equated personalization with increasing the volume of messages sent to consumers. However, as Kandi explains, real personalization is about delivering contextually relevant, timely, and meaningful interactions that reflect individual customer preferences—not simply increasing communication frequency. Drawing on Deloitte's research, Kandi highlights that customers are significantly more likely to engage with and spend more at brands that deliver authentic personalized experiences. He explains how leading retailers are seeing measurable improvements in conversion rates, customer loyalty, and average order value by investing in omnichannel personalization strategies powered by advanced data and AI capabilities. A major theme throughout the conversation is the evolution of AI in retail—from experimentation to real-world execution. Reflecting on insights from Shoptalk, Kandi notes that “agentic commerce” has moved beyond conceptual discussions into active deployment. Retailers are now launching AI-powered shopping agents capable of anticipating customer needs and orchestrating seamless experiences across touch points. However, Kandi emphasizes that AI is not a plug-and-play solution. Success requires strong data foundations, cross-functional collaboration, and a willingness to rethink organizational structures and processes. Retailers must move beyond siloed channel strategies and adopt a holistic, customer-centric approach supported by continuous experimentation and learning. The discussion also explores how organizations are structuring AI capabilities internally. Kandi points to the rise of centralized AI centres of excellence, enabling governance and scalability while allowing individual business functions to innovate within a coordinated framework. Looking ahead, Kandi predicts that AI will quickly become table stakes across retail. The real differentiation will come from how brands integrate AI with authentic storytelling and brand identity—training systems not just on customer data, but also on tone, voice, and values to ensure interactions feel human and relevant. The episode concludes with practical guidance for retailers: invest in discoverability, embrace conversational AI, and leverage data to anticipate customer needs. As AI reshapes how consumers search and shop, retailers must actively participate in shaping those journeys to remain competitive. For more information:  https://www.deloittedigital.com/us/en/insights/research/personalizing-growth.html https://www.deloittedigital.com/us/en.html https://www.linkedin.com/in/trinadh/ Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Favour Obasi-ike, MBA, MS takes us on deep dive into the world of digital marketing, with a strong focus on Search Engine Marketing (SEM) and Search Engine Optimization (SEO). The host breaks down the key differences and relationship between these two critical components of a successful online strategy. The discussion covers the entire customer journey, from the pre-click phase, where the user is first searching for information, to the post-click phase, where the goal is to convert the user into a customer.A significant portion of the episode is dedicated to practical, actionable advice for improving conversion rates. This includes a detailed look at crafting effective Calls to Action (CTAs), optimizing landing pages, and leveraging analytics to make data-driven decisions. The host also shares a valuable tip on using brackets in headlines to increase click-through rates. This episode features a friend / guest from Canada

Welcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Aviv Frenkel, Co-Founder and CEO of Moonshot AI, to explore the fascinating journey from Israeli media personality to leading an innovative SaaS startup. Aviv Frenkel shares how his background as a radio DJ and television journalist ultimately inspired him to dive into the world of tech entrepreneurship. You'll hear the inside story behind Moonshot AI—a generative AI platform that transforms e-commerce websites into self-optimizing “living organisms,” helping online brands boost their conversion rates without massive teams or endless guesswork. Aviv Frenkel walks us through the company's rapid trajectory, including their recent $10 million funding round, the importance of building with strong design partners, and what it takes to achieve real product-market fit in a crowded space. The conversation covers the realities of founder-led sales, why Moonshot AI chose a straightforward subscription model, and the key operational metrics driving their growth. If you're interested in SaaS metrics, startup fundraising, or the future of AI in e-commerce, this episode is full of actionable insights and candid startup wisdom. Tune in to learn more about Moonshot AI's global journey and discover opportunities to join their growing team! Show Notes: 00:00 "AI-Powered Ecommerce Optimization" 03:47 "Muncho: End-to-End Website Optimization" 07:53 "Scaling Fast from MVP to Funding" 12:21 Key Business Metrics Discussion 15:06 Evolving CEO Roles and Priorities 16:49 "Join Our AI-Driven Team" Links: Aviv Frenkel's LinkedIn: https://www.linkedin.com/in/aviv-frenkel/ Moonshot AI's Linkedin: https://www.linkedin.com/company/moon-shot-ai/ Moonshot AI's Website: https://moonshot-ai.com/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

More money. More time. Or both.If what you offer helps people get one or both, demand should not be the problem. When it is, the issue is rarely the product. It is how the value is communicated. The problem is most businesses bury that value under features, specs, and what I call “knowledge vomit” and then wonder why buyers do not move.In this episode, I break down why marketing fails when it cannot clearly validate outcomes. Buyers do not struggle with features or specs. They struggle with confusion. If your message does not quickly show how you help them make money, save time, or both, they will move on, even if what you offer is genuinely strong.We walk through how value gets buried under “impressive” language, why clear always beats clever, and how small disconnects in messaging and experience quietly erode trust and revenue. This is not about hype or shortcuts. It is about making the value obvious at every touchpoint.In this episode, you will learn how to:Translate features into outcomes buyers actually care aboutClarify whether your offer makes money, saves time, or does bothSimplify messaging so decision makers instantly understand the valueFix marketing that looks polished but fails to convertImprove customer experience through small, intentional momentsAlign product, marketing, and leadership around one clear value storyThis episode is for founders, marketers, product leaders, and decision makers who are tired of guessing why marketing is not working. If your marketing cannot clearly prove value, you will not win. When it can, growth becomes more predictable, more sustainable, and far less complicated.Beyond The Episode Gems:Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this episode of Talk Commerce, Brent Peterson interviews Luca Borreani, co-founder of ZipChat AI. They discuss Luca's journey into the world of AI and entrepreneurship, the functionality of AI agents, and how they can enhance customer interactions and operational efficiency. The conversation also touches on the importance of leveraging AI during peak shopping seasons like Black Friday and Cyber Monday, and concludes with insights on the future of AI in business.TakeawaysLuca Borreani is the co-founder of ZipChat AI, focusing on AI solutions.He started his career in affiliate marketing and e-commerce.AI agents can automate tasks traditionally handled by humans.Promptable AI allows merchants to customize interactions.Transparency about AI usage improves customer experience.AI can proactively engage customers to enhance sales.Operational efficiency is a key benefit of AI agents.Mistakes in AI can be costly, requiring careful implementation.AI's role in e-commerce is growing, especially during peak seasons.Experimenting with AI can lead to significant business improvements.Chapters00:00 Introduction to Luca Borreani and ZipChat AI01:55 Luca's Journey into AI and Entrepreneurship03:15 Understanding AI Agents and Their Functionality06:57 Navigating Customer Interactions with AI10:50 Operational Efficiency through AI Agents13:39 Leveraging AI for Black Friday and Cyber Monday16:19 Final Thoughts on AI in Business

There's this thing that happens when you run an e-commerce store. You know you need to discount, but you're terrified. Terrified of training customers to wait for sales. Terrified of looking cheap. So you do nothing, or worse, you slap WELCOME10 on your popup and call it a day. Meanwhile, the big brands? They're discounting constantly. Just invisibly.Cara Marin from Seguno looked at 162,000 discount code sets. Real data from real stores. And what she found flips everything we thought we knew. The most successful stores discount more, not less. They just do it smarter. With unique codes. With segmentation. With strategies that preserve brand value while driving conversions.The revelation that changes everything: it's not about the discount. It's about the delivery. 20% off might be the magic number, but 10% is secretly almost as effective. Gift with purchase is used 6X more by Plus stores. And those customer service recovery codes? They're turning angry customers into superfans. This isn't theory. This is what actually works.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSSeguno 2025 Unique Discount Benchmarking ReportSeguno Bulk Discount Code BotPromo Party ProPostPilotShopify Discount DocsWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this episode of Talk Commerce, Mo ElHawary, a DTC creative strategist, shares insights into his role and the importance of understanding customer personas. He discusses the Five Whys model as a tool for uncovering deeper customer motivations and provides advice for new DTC brands on product development. As the holiday season approaches, Mo emphasizes the need for brands to focus on what is already working while also testing new concepts. He concludes with a recommendation to learn from successful brands like Huel.TakeawaysMo ElHawary has over seven years of experience as a creative strategist.Understanding customer personas is crucial for effective marketing.The Five Whys model helps uncover deeper customer motivations.Brands should focus on existing successful products during the holiday season.Testing new concepts should not consume too much time or resources.It's important for brand founders to solve problems they personally face.Successful marketing requires a deep understanding of customer needs.The holiday season is a critical time for brands to maximize sales.Early promotions can attract customers looking for deals.Learning from successful brands can provide valuable insights.Chapters00:00 Introduction to Mo ElHawary and His Role02:49 Understanding the Creative Strategy Process05:41 The 5 Whys: A Deep Dive into Customer Insights08:38 Creating Customer Personas for DTC Brands11:33 Advice for Brands During Holiday Seasons14:15 Promoting Brands and Personal Insights

Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation.Version B: Have you ever wondered what makes for a great experimentation culture?(Let us know in the comments which version you prefer!)We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation.Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community.Links from the show:The Conference known as Conversion HotelThe Conference known as Experimentation IslandTest & Learn CommunityNo Hacks PodcastExperimentation Culture Awards00:00 Introduction and Casual Banter00:52 Halloween Candy Stories02:27 Introducing the Special Guests02:41 Kelly Worthham's Background03:58 Todd's Background and Contributions05:18 Experimentation Island Conference13:57 Conversion Optimization vs. Growth Optimization25:07 The Risk of Imitating Big Brands25:22 Helping Businesses Make Data-Driven Decisions27:02 Building Effective Experimentation Processes30:22 Challenges in Replicability and Experimentation34:54 The Role of AI in Experimentation40:52 Future of Experimentation and AI48:32 Concluding Thoughts and Recommendations

Shopify just went from 100 variants per product to 2,048. Shopify Partners Kurt Elster and Paul Reda tested it and found out there's a secret limit at 250 where everything changes. Your theme might work perfectly, it might half-work, or it might completely break depending on when it was built.They also dig into the new VS Code-based theme editor (developers love it, merchants hate it), the "unlisted" product status that's perfect for hiding free gifts and private sales, and Kurt reveals the one homepage element that gets clicked more than anything else—you're probably not using it right.This is pure Shopify platform talk that's more entertaining than it should be.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSUnofficial Shopify Podcast Insiders Facebook Group: https://www.facebook.com/groups/unofficialshopifyWORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, catalog expansion, and understanding customer intent. Charlie receives actionable advice on improving ad efficiency, refining product listings, and sourcing new product ideas from platforms like Etsy. The episode offers practical tips for boosting Amazon performance and sustainable brand growth.Chapters:Introduction and Brand Overview (00:00:00)Josh introduces Charlie and outlines the brand's focus on a single main product with size variations.Keyword Research and Organic Ranking (00:01:05)Discussion on keyword research, current rankings, and strategies to move up to top organic positions.Amazon PPC and Product Targeting Ads (00:02:07)Advice on using PPC, especially exact match campaigns and product targeting ads against same-color competitors.Leveraging Google Ads and Storefront Landing Pages (00:03:11)Strategy for using Google Ads to drive traffic to custom Amazon store landing pages to improve conversions.Reducing Competitor Distraction and Conversion Optimization (00:04:41)Importance of removing competitor distractions on landing pages to increase conversion rates from external traffic.Charlie's Takeaways and Action Items (00:05:40)Charlie shares his main takeaways, including storefront creation and renewed focus on product targeting campaigns.Testing and Optimizing Product Targeting (00:06:51)Guidance on setting rules for product targeting ads and turning off underperforming campaigns.Product Innovation and Brand Expansion (00:07:34)Discussion on the importance of ongoing product launches and not relying solely on “home run” products.Marketplace Research and Arbitrage Opportunities (00:09:49)Charlie discusses using marketplace research and arbitrage to identify new product opportunities.Finding Trends Outside Amazon (00:10:48)Advice to look for trending products on other platforms (Etsy, DTC sites) and bring them to Amazon.Keyword Research and Listing Optimization (00:12:06)Charlie emphasizes his focus on keyword analytics and listing optimization for organic ranking.Focusing on Customer Needs in Sales Copy (00:12:53)Advice to highlight the root problem the product solves, not just compare features with competitors.Actionable Strategies Recap (00:13:46)Summary of key strategies: product innovation, customer-focused sales copy, and price testing for profit.Closing Remarks (00:15:47)Final thanks and well wishes as the episode concludes.Links and Mentions:Tools and Websites  Amazon PPC (Pay-Per-Click Advertising) Google Ads Amazon Store Builder Data Dive Podcast Episodes  Tyler Gregg of Ampd on LinkedIn  Transcripts:Josh 00:00:00  Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I interview the top business leaders in ecommerce. Today I'm speaking with Charlie Mckenzie, and we have recorded a live strategy audit session for you today. Charlie, welcome to the podcast. Thank you very much for having me on, Josh. I'm excited to be here. Awesome. At this point with Charlie Charlie's brand, he's got one skew. Well, he's got multiple skews because he's got some size variations in there, but he's got one product that is generating the sales for this brand. One of the first things that we looked at, for your brand, Charlie, was keyword research. And you're doing a great job of implementing the right search terms in your product title. In fact, you're crushing, you know, the competition in terms of the exact match keywords that you've got implemented in your title, and therefore you're actually ranked on the first page for many of those keywords. However, you're not in the top five positions right on most of those keywords.Josh 00:01:05  And so we then went through and discussed. All right. So what are some strategies that we can employ to. You've already got traction. You're obviously indexed for some of these big keywords. How do you move them up into that 1 to 5. You know organic ranking position? One of the things that we talked about was PPC. And Charlie, you know, you've started dipping your toes in the PPC waters. Initially we talked actually a couple of months ago, and you were not running ads on Amazon. And, you know, I told you like, hey, you should definitely start running some ads on Amazon because it is going to impact your organic ranking. You've been dabbling a little bit in that. My recommendation to you from our session was that, you know, create some exact match, keyword campaigns for those keywords that you're trying to rank for number one. But then number two, one of the things that we've found a lot of success with in our business is product targeting ads on Amazon.Josh 00:02:07  And so rather than just throwing it up against because with your particular product, there's there's other competitors that have different design variations, right. And so rather than just saying, hey, mine's beige, I'm going to go advertise on this pink one or this blue one. You the customer that's looking for a pink, product. They have a specific thought in mind. Right. Same thing. If somebody's looking for blue, like there's a reason why they clicked on the blue listing. So when it comes to setting up your product targeting ad campaigns, one of the things I would definitely recommend is only targeting those competitors that have the exact same color that you have, and you're going to get better performance that way. And what Amazon loves to see is if you can steal sales from those competitor listings, you will shoot ahead of them, on the organic ranking side, and that will allow you to increase your ranking a little bit faster there. In addition to that, we talked about some external marketing that you could be using and that is Google Ads.Josh 00:03:11  I know you've tested this in the past, had about a 200% ACOs there, which isn't great, obviously, but we talked about an additional tactic that you could use that could increase that performance because Amazon is definitely rewarding external traffic, right? in my prior one of the prior podcast episodes, we had Tyler Gregg of Amped on the episode, and he shared some fantastic strategies of how to create Google ads and the best way to maximize, you know, the return on investment on those. One of the big takeaways from that episode is that rather than just driving traffic to your current Amazon detail page, it's going to be better to create a store landing page for yourself. But in that store landing page, you recreate almost the exact way that your detail page looks on Amazon, and there's a specific section on the store builder page that allows you to basically recreate that detail page. That's exactly what you're going to want to do. And the beauty of driving that traffic to your store landing page that is literally identical to your detail page, is that you're able to remove all of your competitors because one of the tips, or I guess, one of the statistics that Tyler shared ...

Kurt and Filip break down buy-two-get-two offers that crush percentage discounts, why five emails on Black Friday is actually conservative, and the three-week framework 8-figure brands use to win Q4. If you're planning to send a couple emails on Cyber Monday and call it done, this episode will make you rethink everything.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSFilip Pejic on X: https://x.com/BallinFilBedford Marketing: https://www.bedfordmarketing.co/The Paper Boy Newsletter: https://thepaperboy.beehiiv.com/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing. TIMESTAMPS (00:00) Introduction to $0.25 SEO Strategies (02:59) Leveraging AI for SEO Optimization (06:07) YouTube and Content Ideation (08:52) Conversion Optimization and A/B Testing (11:04) Future of SEO and AI Integration How to Connect: IG: / ericosiu X: / ericosiu

Should you lock everything down during BFCM—or keep testing?In this episode, Kayle Larkin (Elevar) sits down with Mia Umanos (Clickvoyant) and Kristina Toth (Hannaford) to unpack the real tradeoffs of code freezes vs. experimentation in Q4.You'll hear why treating Q4 like a lab for behavioral data changes how you plan, how to keep tests safe without risking your checkout, and why most CRO programs fail when they ignore decision science.We also cover:Why Q4 is the one moment you can't afford to stop learningHow to design tests that reveal customer psychology, not just click-through ratesWhat to freeze (tech + payment flows) vs. what to test (messaging, promos, urgency cues)Guardrails and signals that tell you when to roll backWhether you're heading into your first high-traffic season or your 14th, this episode shows you how to balance safety with learning—and why the insights you capture now fuel Q1 and beyond.— We release new episodes every week on tracking, analytics, and conversion optimization. And if you're new to Elevar: Elevar automates server-side conversion tracking for Shopify. Check us out!

Learn how video marketing can scale your B2B business beyond seven figures Let me tell you something, video marketing isn't just about creating content—it's about strategically combining AI-generated hooks that stop people dead in their tracks with authentic human storytelling that builds the know, like, and trust factor. This formula is what separates the businesses scaling predictably from those burning cash on ads that nobody watches past the first three seconds. When you nail this approach on platforms like YouTube, you're not just capturing eyeballs—you're reaching B2B buyers with genuine intent who are actively looking for solutions to their problems. Talking with Aleric Heck, CEO of AdOutreach, and this guy is the real deal. He started on YouTube 14 years ago, built the largest app review channel with 500k+ subscribers, and now at 26 has an 8-figure company. He's personally spent over $7.5 million on YouTube ads, helped clients generate multiple 9 figures in revenue, and landed AdOutreach at #87 on the Inc 5000 fastest-growing companies list. What I love about Aleric is he actually walks his own walk—he's built his entire reputation practicing what he preaches and has the results to prove every strategy he teaches actually works. KEY TAKEAWAYS: How to target B2B decision-makers on YouTube using intent-based keywords and top 10% household income filters instead of wasting money on random eyeballs. What the 2-3 minute ad structure looks like: 8-30 second AI hook, 1-2 minutes of educational value, then a natural call to action that flows from your teaching. Why YouTube outperforms Meta for B2B sales—people have sound on, they're in learning mode, and you get multiple minutes to build trust instead of hoping they don't scroll past. How to use AI tools like Veo to create attention-grabbing hooks while keeping yourself as the human expert who actually closes the deal. What your real conversion metrics should be—reverse engineer from your desired cost per client backwards to your allowable cost per click, not just vanity metrics. Why your silent YouTube viewers who never engage are often your highest-value prospects quietly evaluating you against competitors in their buying process. How to create video conversion trainings that turn ad clicks into booked calls by delivering massive upfront value that naturally leads to strategy sessions. What brand recall tracking reveals about your true ROI—measuring direct website visits plus branded Google searches shows the real impact beyond direct ad conversions. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com www.predictableprofits.com/community  

Claude Code might be the secret weapon marketers didn't know they needed. In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening execution. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it's headed in the future. TIMESTAMPS (00:00) Introduction to Claude Code and Its Importance (02:48) Understanding AB Testing and Its Applications (06:03) Leveraging SEO and Conversion Optimization (09:10) Creating Sub Agents for Marketing Efficiency (12:03) Practical Applications and Future Prospects of Claude Code How to Connect: IG: / ericosiu X: / ericosiu

Raphael Paulin-Daigle is the Founder and CEO of SplitBase, a conversion optimization agency specializing in luxury, lifestyle, and fashion ecommerce brands. Since 2015, he has helped companies like Dr. Squatch, Hyperice, Amika, Kiehl's, NYX Cosmetics, and YSL Beauty generate millions in additional revenue while preserving brand integrity. Known for creating the 3P's methodology and the Testing Trifecta, Raphael combines analytics, qualitative research, and A/B testing to align growth with brand value. A TEDx speaker and the host of the Minds of Ecommerce podcast, he shares strategies that challenge traditional CRO best practices and fuel sustainable growth. In this episode… Ecommerce brands often face a tough dilemma: Increase conversions quickly or protect brand equity for the long term. Traditional CRO tactics, such as countdown timers, fake scarcity, and aggressive pop-ups, may drive short-term sales but can erode trust and tarnish a premium brand. How can companies grow revenue without sacrificing their identity and customer perception? Raphael Paulin-Daigle, a conversion optimization expert, shares his 3P's methodology — Patterns, Perception, and Proof — as a framework for driving growth while strengthening brand value. Raphael explains how to analyze behavioral and voice patterns, build trust through clear positioning and compelling narratives, and validate strategies through smart testing. By approaching optimization holistically, he shows how brands can increase conversions and revenue while maintaining the premium appeal their customers expect. In this episode of Minds of Ecommerce, Raphael Paulin-Daigle, Founder and CEO of SplitBase, breaks down how to scale conversions without weakening brand equity. Raphael discusses the flaws of traditional CRO tactics, why positioning and trust drive long-term growth and the importance of testing offers, pathways, and customer experiences. He also shares a case study on Hyperice's $900K monthly revenue increase while preserving brand integrity.

Four levers, infinite impact: Which one's your sales superpower?Ever feel like you're pouring all your energy into driving new traffic but your sales aren't leaping as much as you hoped? You're not alone. In this episode of the Resilient Retail Game Plan, I pull back the curtain on the actual four ways to grow a product business—ways that go way beyond just chasing new customers. With 25 years in the retail trenches (and plenty of stockroom tales to prove it), I'll walk you through the no-fluff reality of sales growth: what really works, what puts profit first, and why the most valuable sale in your universe might be the one you never even thought about. Let's connect: DM me @resilientretailclub on Instagram with your favourite takeaway or guest suggestion for a future Catherine Erdly podcast episode. Don't forget to follow, rate, and review the Resilient Retail Club podcast in your favourite retail podcast UK app - and if you want fresh industry insight, check out my Forbes article on retail trends.Timestamped summary00:00 "Understanding Customer Journey in Sales"04:29 Audience Growth Strategies Overview09:56 "Boosting Sales via Conversion Optimization"11:17 Boosting E-commerce Conversion and Sales16:36 Boosting Sales Through Transaction Value18:46 Nurturing Your VIP Customers21:50 Free Sales Growth ResourceMentioned in this episode:Calm and Consistent OfferGrab the free calm and consistent sales starter - https://resilientretailclub.com/salesCalm and Consistent Sales Starter

In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic. Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions. He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.Topics discussed in this episode:  Why chasing more traffic can hurt conversions. How understanding customer journeys improves sales. What funnel mapping reveals about hidden leaks. Why hypothesis-driven testing beats guessing. How failed experiments create valuable learnings. What makes A/B testing tools simple and effective. Why timing tests year-round uncovers better insights. How personalization and experimentation connect. What successful brands learn from losing tests. Why smooth onboarding helps brands scale faster. Links & Resources Website: https://www.personizely.net/Shopify App Store: https://apps.shopify.com/personizelyLinkedIn: https://www.linkedin.com/in/sergiucazac/X/Twitter: https://x.com/sergiukazakGet access to more free resources by visiting the show notes athttps://tinyurl.com/n44teswaSupport the showMORE RESOURCES Get Free Updates: https://newsletter.ecommercecoffeebreak.com/ Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Partner with us - https://ecommercecoffeebreak.com/podcast-sponsorship/ Follow the podcast to get every bonus episode. Tap follow now and don't miss out!

Josh Payne is the Founder and CEO of Coframe, an AI‑powered platform that optimizes website copy, UI, and conversion performance through machine learning. A serial entrepreneur, he previously co‑founded Autograph, a fan‑experience unicorn backed by a16z and Kleiner Perkins, and AccessBell, a video‑conferencing startup acquired by Tata Group. A Stanford graduate with BS, MS, and MBA degrees, Josh has authored over 20 papers and patents in AI and frequently guest lectures on generative AI. He is passionate about advancing AI‑driven tools that help businesses scale through personalization and intelligent automation. In this episode… Many companies struggle to turn website visitors into paying customers. Conversion rate optimization often feels slow, costly, and dependent on endless iterations, leaving teams unsure how to test the right elements efficiently. How can businesses rapidly identify what truly drives user engagement and lift conversions without exhausting their resources? Josh Payne, an AI innovator and serial entrepreneur with experience building self-improving digital systems, shares how his AI-powered approach solves this challenge by automating and accelerating conversion rate optimization. Drawing on lessons from CRO expert Justin Christianson, Josh explains the importance of systematically testing site elements, understanding visitor intent, and leveraging data-driven iteration. He also details how companies can scale experiments, reduce engineering and design burden, and uncover winning website variations faster to drive significant revenue growth. In this episode of the Inspired Insider podcast, Dr. Jeremy Weisz interviews Josh Payne, Founder and CEO of Coframe, about using AI to transform website conversion optimization. Josh discusses the power of iterative testing, lessons from raising capital for multiple startups, and the role of hackathons in building high-performing teams. He also shares insights on partnering with major brands, scaling experiments efficiently, and leveraging AI for competitive advantage.

In this episode of The Ecommerce Toolbox: Expert Perspectives, Matt Ezyk, Senior Director of Engineering, Ecommerce at Hanna Andersson, shares how heritage brands can modernize ecommerce platforms without sacrificing reliability, performance, or customer experience. Matt reveals the “silent killers” that quietly erode site conversion, from friction-filled checkout flows to cross-team misalignment, and how he's tackling them through selective modernization, API-first architecture, and a disciplined focus on site speed. He also cuts through the AI hype, explaining why clean, connected customer data is the non-negotiable foundation for any meaningful AI adoption. If you want to drive ecommerce growth while keeping your tech stack stable and your customer experience intact, you'll want to hear this conversation.

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo:Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with Tim CeuppensLinkedin: https://www.linkedin.com/in/timceuppens/Also mentioned in the episode:Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinkingOpenAI Status Page (for when the thought leadership runs out) > https://status.openai.comMeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

Learn how to stop wasting money per lead on bad CTAs If you're spending thousands of dollars per lead and wondering why your landing pages aren't converting, this episode is for you. The marketing world is obsessed with fancy ads and perfect audiences, but here's what I know - most of the time, your biggest opportunity is sitting right there on your landing page. In this episode, I sat down with Sahil Patel to uncover the shocking truth about why common call-to-action buttons like "Request a Demo" are killing your conversions, and reveal the simple changes that can double your results. We talked about how B2B sales is heading for a massive disruption, just like how Tesla and Carvana completely changed car buying forever. Sahil Patel runs a company called Spiralize and this guy has the proof to back up everything he says. He's tested over 1,500 different websites with millions of visitors, so when he tells you what works and what doesn't, you should pay attention. What I love about Sahil is he doesn't just talk about fancy theories - he breaks down website stuff into simple tips that you can use right now. He shares helpful advice on LinkedIn four times a week, and his superpower is showing businesses exactly why their websites aren't making money and how to fix them today. KEY TAKEAWAYS: "Request a Demo" is the worst-performing call-to-action button because it sounds passive and reminds people they have to talk to a salesperson. "Get Started" and "Get a Demo" are the highest-converting CTAs because they're action-focused and don't feel like you're asking for something. Your landing page headline must match your ad copy exactly - if your ad says "cat food" but your page shows "dog food," people will leave immediately. Younger generations (Gen Z and Millennials) hate phone calls so much that B2B sales will shift toward self-service buying, just like Tesla and Carvana did for cars. You need at least 100 form submissions on each version of your test before you can trust the results and make changes. Shorter, more skimmable landing pages work better than long ones because people spend less than two minutes reading your page. AI can help you write faster first drafts of copy, but humans still need to refine it and create emotional hooks that connect with buyers. Having a therapist before you need one is critical for business leaders because running a company means living through constant ups and downs. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

In this high-impact episode, uncover how top healthcare practices generate $200k+ monthly by mastering three growth drivers: New Patient Generation, Conversion Optimization, and Clinical Results Delivery.Learn how building multiple acquisition channels, streamlining the patient journey, and delivering top-tier results create a self-sustaining "Flywheel Effect" that drives consistent growth.We also expose a common trap (spending too much time on low-revenue tasks) and show how refocusing on these three pillars can transform plateaued practices into thriving, high-revenue businessesWelcome to the Clinic Growth Secrets Podcast where we give an insider's look into what the top 1% of clinic owners are doing differently to get more patients, make more profit per patient, and keep them longer. Inside, you'll find actionable tips, tricks, and strategies that you can implement into your personal clinic to create massive growth that allows you to help as many people as possible.

It's easy to blame the ads when sales aren't coming in, but sometimes the real issue is hiding in plain sight—your website. You can drive all the traffic in the world, but if people land on a confusing, clunky, or untrustworthy site, they're gone. No amount of ad spend can fix a poor user experience. It's like inviting guests to a party and forgetting to clean the house. https://www.youtube.com/watch?v=_f7boua8Afg Trevor Levine is a conversion specialist and direct response copywriter who's helped brands like AWeber and ReMax boost revenue through better messaging. He also built and sold the Vegetarian Health Institute, a six-figure monthly business. Today, he breaks down practical ways to improve website conversions—like tightening copy with action verbs, offering bold guarantees, and using detailed testimonials. He emphasizes the power of speaking directly to customer pain points and making offers too good to ignore. Stay tuned! Resources: Get a FREE 30-Minute Consultation or Critique Double Your Revenues Without Spending More on Ads Follow Trevor Levine on Facebook Connect with Trevor Levine on LinkedIn

In this episode of Talk Commerce, Sabir Semerkant, an e-commerce growth advisor, shares his extensive experience in the industry, discussing the importance of a data-driven approach, continuous testing, and optimization. He emphasizes the significance of understanding customer behavior and leveraging AI to enhance growth strategies. Sabir also introduces the 8D method for e-commerce optimization, providing actionable insights for brands looking to scale their businesses profitably.TakeawaysData is essential for making informed decisions in e-commerce.Ego has no place in e-commerce; focus on data instead.Daily improvements of just 1% can lead to significant growth over time.Understanding your customer is crucial for retention and growth.Testing different strategies is vital for finding what works best.AI can enhance efficiency and speed up growth processes.A holistic approach to business is necessary for sustainable success.Continuous learning and adaptation are key in the e-commerce landscape.Focus on a few key strategies rather than trying to do everything at once.The 8D method provides a structured approach to e-commerce optimization.Chapters00:00Introduction to E-commerce Growth04:08Sabir's Journey into E-commerce12:58Key Lessons in E-commerce Success18:36The 8D Method for Optimization21:55The Importance of Testing and Metrics28:02Leveraging AI in E-commerce

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak  

I had a blast chatting with Karen Roberts on the Podcast Profits Unleashed show!

Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach, and create vacuums.Brought to you by Tacklebox.  

We're resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu. Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it's a tactical masterclass in digital operations, loyalty, and AI-powered performance.

How can emotional targeting and customer psychology transform your conversion rates? Talia Wolf, founder and CEO of GetUplift, joins Jamil Zabaneh to break down her proven framework for website and landing page optimization, including actionable research methods, audit strategies, and the most effective emotional triggers for both B2B and eCommerce brands. Learn how to do meaningful customer research on a budget, avoid common CRO mistakes, and use AI wisely in your marketing. New episodes drop weekly—subscribe and never miss expert advice to dominate your digital marketing strategy.

Multi-touch attribution (MTA) is having a moment. In this episode, Brad Redding (Founder of Elevar) is joined by Jacob Rokeach (Founder, Fluency Firm) and Fei Wang (Founder, SourceMedium) for a brutally honest, insight-packed deep dive into where MTA stands today—and where it's headed in an AI-dominated future.This episode covers:What's changed in the past year in attribution expectations and toolingThe real-world complexity behind UTM data, funnel depth, and session gapsWhy many brands are still flying blind despite better toolsBuilding a lean, modern MTA tech stack that doesn't cost $15K/monthCreative ways brands are DIY-ing attribution The rise of AI-driven analytics agents—and how brands should prepareWhy clean data and naming conventions still win over "black box" views

In this episode, we dive into why 98% of online store visitors don't buy and how to fix it. Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale. He shares simple strategies to boost conversions, build trust, and grow your store. Topics discussed in this episode:  Why fixing conversions matters more than more traffic. What theme mistakes silently hurt your sales. Why clarity beats persuasion in e-commerce. How filters and menus boost category conversions. What checkout tweaks lift sales fast. How one post-purchase question reveals issues. Why AI boosts teams, not replaces them. How customer language improves descriptions. What a $60M growth story teaches about scaling. Why now is the best time to start e-commerce. Links & Resources Website: https://buildgrowscale.com/book-a-call LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom X/Twitter: https://x.com/BuildGrowScale Instagram: https://www.instagram.com/build.grow.scale Get access to more free resources by visiting the show notes athttps://tinyurl.com/367rhzxy MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

01:14 Reminder01:48 How to arrange an SEO Zoom Advisory Call with me01:59 Question for listeners02:35 The episodes that annoy listeners and why - Traffic is not an SEO metric, and if you're not tracking your SERPs, you're not doing SEO04:08 Why people will get frustrated with this episode04:16 What is SEO?05:03 What is conversion optimization?05:42 Traffic is a factor of monthly search volume and your rank06:00 How to calculate how much traffic you get07:45 How to calculate how much you will get in sales08:49 SEO is what happens before a person gets to your site, once a person is on your website, SEO ends and conversion optimization starts09:28 How to determine how much money you will make11:02 How to make more money11:38 The 4 things you need to rank11:46 Conversion optimization13:32 Once the person is on your website, SEO ends14:15 Once the person is on your website, conversion optimization applies15:40 The difference between an SEO problem and a conversion optimization problem18:11 SEO is not the same as conversion optimization21:30 You need to know why this worksPlease help keep this podcast free: https://www.patreon.com/grumpyseoguy

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how to create an effective cross-selling strategy to boost your online store's average order value. Our guest Varun Kundra, co-founder of AfterSell, shares practical insights on the psychology behind successful upselling and cross-selling. He explains different ways to implement these strategies - in cart, at checkout, and post-purchase. Varun also introduces an innovative "network offers" feature that lets merchants earn passive income by displaying relevant third-party offers on their confirmation pages. Learn how personalization, timing, and presentation can significantly impact your cross-selling success.Topics discussed in this episode: How to get the right cross sell offer. What are the types of cross sell offers. Why cross selling will boost your AOV. How to implement cross-selling post-purchase. Why post-purchase timing creates the perfect upsell opportunity. How to monetize your thank-you page with other brands' products. Why smart merchants are becoming mini retail media networks. The most effective post-purchase upsell implementation revealed. How to earn passive income displaying 3rd party offers on Shopify. Links & Resources Website: https://www.aftersell.com/Shopify App Store: https://apps.shopify.com/aftersellLinkedIn: https://www.linkedin.com/in/vk1/X/Twitter: https://x.com/varkundraGet access to more free resources by visiting the show notes athttps://tinyurl.com/hha27ypzSUPPORT OUR SPONSORTry Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan).

In this episode, you'll discover:The Rule of 72: How compressing the conversion process compounds long-term successTime Kills All Deals Stick rate: What it really means and why it's crucial to your businessYou can't manage what is not measuredThe definition of True Conversion: The people who start care, stay under careThe key conversion and retention metrics that matter most—and how to improve themEpisode Highlights00:53 – Learn how the three-stage framework—operationalize, professionalize, optimize—leads to productivity, durability, and profitability.03:33 – Discover how conversion is both emotional and urgent, and why delays can derail a patient's decision to begin care.06:36 – Understand the "Rule of 72," a time-based system that compresses patient onboarding to reduce attrition and increase conversions.09:28 – Learn the step-by-step breakdown of what should happen within each 72-hour window from initial contact to family referrals.12:14 – Explore the role of urgency and conviction in the report of findings and how they directly impact conversion outcomes.16:34 – Hear why training on systems like the Rule of 72 is essential for improving proficiency and clinic-wide consistency.19:34 – See how time gaps between steps (Day 1, Day 2, workshop) create “heat loss” in conversion, impacting volume and income.22:58 – Discover how each conversion step can be measured as a KPI to track and improve business performance.25:45 – Learn how to define and apply "stick rate" metrics to understand patient retention across care phases.29:42 – Understand how chiropractic is a lifestyle strategy and why retention reflects true impact and long-term care success.32:53 - Dr. Eric DiMartino welcomes Dr. Andrew White from Success Partner, Align & Co to discuss an innovative approach to corporate wellness. Inspired by personal experiences, Dr. White shares how his company integrates chiropractic care into businesses using tax advantages. Learn how chiropractors can secure corporate contracts and leverage tax incentives at no extra cost. With a vision for nationwide expansion, this model offers businesses an effective way to support employee health. Don't miss this game-changing insight into the future of chiropractic care. Resources MentionedDownload your copy of the Remarkable Standards here: www.theremarkablepractice.com/podcast-ep301-standardsTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Align & Co please visit: https://www.alignco.lifeSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/  or follow on your favorite podcast app.

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

Pit Viper isn't for everyone. And that might be the secret to its success.It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.But here's the question: how do you build a business that doesn't just sell sunglasses, but sells attitude? A brand that's loud, weird, and completely unignorable?Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.Links & Resources

Welcome to the 78th episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Jenn Volk, Head of Digital at H&M Americas, for an in-depth discussion on how one of the world's most iconic retail brands, H&M, is reshaping digital commerce. Jen discusses actionable insights on leading H&M's 2024 website relaunch, crafting seamless omnichannel experiences, and why today's ecommerce strategy demands more brand storytelling than ever before.

Send us a textTikTok Shop is exploding with opportunities—but most brands are doing it all wrong. In this episode, I break down the four key ways to sell on TikTok Shop and how to maximize each one for growth. Whether you're just getting started or looking to scale, these strategies will help you increase conversions, attract top affiliates, and dominate TikTok Shop.Key Takeaways:Organic content drives long-term sales – Brands should post multiple times a day with shoppable videos linked directly to their TikTok Shop.Optimize your Shop Tab – Treat your TikTok storefront like an Amazon listing. Use high-quality images, SEO-friendly descriptions, and strong CTAs.The best affiliates aren't influencers – Most TikTok Shop affiliates work with multiple brands. Identify high-performing creators and recruit them with strong commissions.Live streaming is massively underrated – The longer you stream, the more sales you generate. The gold is in the hour—stay on live longer than you think.Combine all four strategies for maximum growth – Don't rely on just one method. The brands winning on TikTok Shop leverage organic, affiliates, shop tab SEO, and live selling together.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly.So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.What's Inside This Episode:The real reason Elise moved from services to digital products (it wasn't just about scaling)The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 productHow she repurposed old content to launch an incredibly successful low-ticket offerHow Elise used Facebook ads to go from testing to consistent, growing revenueWhat to focus on first if you're new to selling digital productsThe mindset shift that made her finally commit to making this model workHow she's setting up her business for a stress-free maternity leaveThe exact tweaks she's making next to scale her business even furtherElise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.Connect with Elise: On Instagram @connectioncopycoElise's podcast: Expert Copy ShowSnag Elise's free Funnel RoadmapGet Elise's free Welcome Email Copy TemplateConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

In today's episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this hard. But here's what you might not know—your messaging can be your moat.In this episode we'll cover:Why good positioning alone isn't enough—and how powerful, pervasive messaging is needed bring it to lifeThe biggest messaging pitfalls SaaS companies fall into (and how to avoid them)How to craft messaging that resonates and how to leverage it, as your moat, at every stage of your customer journeyReal-world examples of companies that get messaging right (and what you can learn from them)If your product is getting lost in a flood of competitors, this episode is for you.00:03:30 – The market is more crowded than ever: how AI has accelerated competition00:07:10 – Positioning vs. messaging: why positioning alone isn't enough00:12:15 – The most common messaging mistakes SaaS companies make00:17:40 – How to align messaging across the entire customer experience00:22:55 – The role of messaging in onboarding, retention & expansion00:28:20 – Real-world examples of SaaS companies with a strong messaging moat00:34:10 – How to test & refine your messaging to drive conversions Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Check out the Forget the Funnel website: https://forgetthefunnel.com/

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

Uncover why your marketing might be falling flat - and it's not your strategy. Dive into the hidden conversion killers holding back your service-based business, from inconsistent messaging to manual overload. Learn how integrating the right systems, automations, and workflows can transform your marketing from sporadic success to consistent conversions. In this episode CEO, marketing strategist, and coach, Whitney Kay talks about the real impact of misaligned systems on your bottom line and provides actionable steps to create a foundation that actually supports your marketing efforts.────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe