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Dianna Geairn, aka The Irreverent Sales Girl, is the founder of Trade Show Makeover, a company that helps clients with generating business leads from the trade show floor. Her company has been featured in media publications like Forbes, Entrepreneur Magazine, and SellingPower. She is the host of the Youtube video series, The SellOut Show, where she shares actionable sales tips, tricks, and advice to help entrepreneurs “get a solid six” in sales. Dianne joins me today to share how entrepreneurs can leverage live events and trade shows to grow their businesses. She discusses the business opportunities that are available exclusively at trade shows and explains how attending trade shows can help small business owners reduce their cost-per-appointment. She also shares tips on how to decide which live events are the right shows to attend for your small business, the biggest mistakes many entrepreneurs make when attending trade shows, and how to create memorable experiences for those who visit your trade show booth. “It's a really expensive thing to do - but if done well, there are some huge benefits.” - Dianna Geairn This week on the SmallBizChat Podcast: Your SmallBizChat Action Point for the Week: Connect with Dianna Geairn: Enter for Your Chance to WIN! Do you love winning amazing prices? In celebration of launching the SmallBizChat Podcast, for the next 30 days, I'm giving away some amazing prizes! Enter for your chance to win! To enter: Each week, one lucky winner will win one of the following prizes: What are you waiting for? Enter for your chance to win today! Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the Small Biz Chat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business. Small Biz Chat Podcast is produced by Auxbus Media. You can create your own great podcast - faster and easier - at Auxbus.comSee omnystudio.com/listener for privacy information.
In this episode, Melinda Emerson and guest Dianna Geairn discuss the value of live events and trade shows for small businesses. They cover decision-making for trade shows, common mistakes, and how to create memorable experiences. Geairn also shares her top business advice and promotes Trade Show Makeover.
You can't fake the funk! So say Dianna Geairn and Shawn Karol Sandy, hosts of the videocast, The Sell Out Show. Shawn begins the conversation by sharing on-the-street research she is doing with buyers, asking them about their experiences with sales reps. Buyers say they want sales reps to do their homework, know their business, and listen. There are so many nuggets of truth in this conversation.
You can't fake the funk! So say Dianna Geairn and Shawn Karol Sandy, hosts of the videocast, The Sell Out Show. Shawn begins the conversation by sharing on-the-street research she is doing with buyers, asking them about their experiences with sales reps. Buyers say they want sales reps to do their homework, know their business, and listen. There are so many nuggets of truth in this conversation.
You can't fake the funk! So say Dianna Geairn and Shawn Karol Sandy, hosts of the videocast, The Sell Out Show. Shawn begins the conversation by sharing on-the-street research she is doing with buyers, asking them about their experiences with sales reps. Buyers say they want sales reps to do their homework, know their business, and listen. There are so many nuggets of truth in this conversation.
Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers
Read the complete transcription on The Sales Game Changers Podcast website. SHAWN'S FINAL TIP TO EMERGING SALES LEADERS: "If you think you're not in sales, I want you to flip. Selling is a service. Selling to someone is the first place you are able to add value to them. You're adding value because you're helping them make educated, informed, enlightened decisions. Selling is a service. You are articulating your value in a way that is valuable to someone else." Shawn Karol Sandy is the Chief Revenue Officer of The Selling Agency. She's also the co-host of The SellOut Show with Dianna Geairn Prior to creating The Selling Agency she held selling leadership positions at OfficeMax, Regus and the television division at Clear. Find Shawn on LinkedIn!
TradeshowGuy Tim Patterson meets with Dianna Geairn and Alice Heiman of Tradeshow Makeover to talk about how they envision changing the industry. Lead generation and lead followup are often seen as the key to success in tradeshow marketing, and Dianna and Alice discuss how their company approaches it. Mention "TradeshowGuy" and get free access to their exclusive Facebook group: https://www.facebook.com/groups/tradeshowmakeover Check out their 6-module training course: https://mailchi.mp/f1a70ca9cee4/terrifictradeshows ***** Check out TradeshowGuy Blog at http://tradeshowguyblog.com http://tradeshowguyexhibits.com http://tradeshowexhibitbuyerskit.com http://tradeshowsuccessbook.com - get your free copy of my book! New book: http://tradeshowsuperheroes.com Tim's Amazon Author Page: https://www.amazon.com/-/e/B00CHQ99XO
With artificial intelligence becoming more and more able to take over parts of the sales process, how can you make sure that you stand out as a salesperson? Your own personality can give something to the sales process that robots can’t. In today’s episode, I’ll talk to Shawn Karol Sandy and Dianna Geairn of the SellOut Show about the importance of bringing personality into the sales process. Listen to the episode to hear what Shawn and Dianna have to say about the approach they recommend for sales conversations, how to experiment with sales scripts, and why you should try recording or videotaping yourself and listening to how you sound during a sales conversation. Episode Highlights: Shawn’s and Dianna’s backgrounds How Shawn and Dianna decided to start The SellOut Show Why Shawn and Dianna take a less-structured approach to sales conversations Where personality comes into the sales process The recipe for bringing personality into the top of the funnel Experimenting with sales scripts or templates How sales and marketing can work more closely together Why you should record and listen to yourself The importance of practicing sales skills Resources: Shawn Karol Sandy Dianna Geairn The SellOut Show The Irreverent Sales Girl The Selling Agency
Forecast · The Marketing Podcast for Consultants and Professional Service Firms
What does your sales process look like? Whenever I ask this question, I get a lot of blank stares, followed by an awkward moment of silence until they realize it’s not a rhetorical question. Sales, like any other function in your business, should have a process a series of steps designed to achieve a […] The post How to Design Your Sales Process with Dianna Geairn and Shawn Karol Sandy appeared first on Boutique Growth.
There is a lot of talk about sales and a lot of that talk is just talk, it doesn't lead to action. Sales reps need advice that is actionable, repeatable, and ultimately they need advice that leads to success. That type of goodness is hard to come by these days so it's a breath of fresh air to hear people talking about what sales reps really need rather than what people think they need. Dianna Geairn & Shawn Sandy host The SellOut Show, a show focused on boots-on-the-ground conversations with real people talking about real results. Dianna and Shawn joined the Playmaker podcast to talk about some of their learnings and must do's for sales reps to be successful. In This Episode You'll Learn: What is the number one tactical thing sales reps can to do be successful today How can sales reps navigate the many sales acceleration systems offered to them Top books every sales reps should read Links and Resources Mentioned in This Episode: Shawn's LinkedIn Dianna's LinkedIn The SellOut Show EP 103: The Number One Thing That Drives Results With Social w/Cameron Brain @EveryoneSocial EP 102: How to Schedule Your Day And Other Sales Tips w/Michael Pedone @SalesBuzz.coml